Central Coast Mariners Partnership Proposal

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CENTRAL COAST MARINERS

CONTENTS The partnership opportunity The Hyundai A-League and the Mariners today 7HY[ULYZOPW Z`ULYNPLZ HUK ILULĂ„[Z

THE PARTNERSHIP OPPORTUNITY A partnership with the Mariners offers an unparalleled opportunity:

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FOOTBALL IN AUSTRALIA

FOOTBALL A BRIGHT FUTURE The growth momentum behind Football in Australia today is unprecedented: ‹ 9V` 4VYNHU [LSSZ \Z MVV[IHSS PZ WSH`LK TVYL [OHU HU` V[OLY ZWVY[ PU (\Z[YHSPH ^P[O V]LY YLNPZ[LYLK WSH`LYZ 0U MHJ[ [OL (\Z[ .V][ YLWVY[ ZH`Z P[»Z SHYNLY [OHU (-3 HUK SHYNLY [OHU 9\NI` 3LHN\L

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92.7% FOOTBALL IS A SPORT THAT IS ON THE WAY UP

85.8% FOOTBALL IS A SPORT EVERYONE IS TALKING ABOUT

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THE HYUNDAI A-LEAGUE TODAY The Hyundai A-League is the Australian sport success story of the last 5 years: ‹ ;OL /`\UKHP ( 3LHN\L MYHUJOPZLZ ^LYL SH\UJOLK PU 5V]LTILY ^P[O [OL JVTWL[P[PVU RPJRPUN VMM PU (\N\Z[ JVUZPZ[PUN VM JS\IZ! *LU[YHS *VHZ[ 4HYPULYZ (KLSHPKL <UP[LK 4LSIV\YUL =PJ[VY` 5L^JHZ[SL 1L[Z 7LY[O .SVY` 8\LLUZSHUK 9VHY

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THE HYUNDAI A-LEAGUE

MULTI-MEDIA PLATFORMS BROAD COVERAGE

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HYUNDAI A-LEAGUE BRAND POSITIONING Essence @V\[OM\S :WPYP[Z

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THE CENTRAL COAST MARINERS

A FOUNDATION A-LEAGUE CLUB

ESTABLISHED NOVEMBER 2004

ONE OF THE MOST SUCCESSFUL AND KEYSTONE CLUBS IN THE HYUNDAI A-LEAGUE’S GROWTH HISTORY

THE MARINERS HAVE THE HIGHEST PROPORTION OF DEDICATED FANS OF ANY A-LEAGUE CLUB IN TERMS OF MATCH ATTENDANCE

SOURCE: 2008 FFA FAN SURVEY

KEY MILE STONES FOR THE MARINERS: Two Grand Final appearances (05/06 & 07/08) A Premiership (07/08) A Finals appearance (08/09) 8\HSPĂ„JH[PVU MVY [OL (ZPHU *OHTWPVUZ 3LHN\L As a result, Football is the major national professional sporting code on the Central Coast

THE MARINERS HAVE ESTABLISHED PARTNERSHIPS WITH:

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THE MARINERS

HIGHLIGHTS

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.VZMVYK *P[` *V\UJPS (^HYK! Mariners home matches: Best Community Event

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5 Mariners players have made their international Socceroos debut since the club’s inception

THE CENTRE OF EVERYTHING WE DO

OUR FANS

JENNY NELSON: 8TH JANUARY 2007

You as a team have made a connection with the people of Central Coast... the spirit you bring, the conversation you spark between strangers, and the interest and passion you have created in families and in people of all age groups, really is awesome.

FAN TOUCH POINTS

AVERAGE 10, 415

HOUSEHOLDS

2.6 MILLION

MATCH DAY TELEVISION

24/7

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THE CENTRE OF EXCELLENCE FOR FOOTBALL IN AUSTRALIA

THE VISION

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BRAND VALUES *VUĂ„KLU[

Making a Difference

Bold and innovative

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The Family Club

future for all

Positive role modeling

Worldly

Active mind, active lifestyle

Thinking globally and acting locally Excellence

PARTNERSHIP SYNERGIES AND BENEFITS

SHARED GOALS & BRAND VALUES Key brand values and goals: 7\[[PUN WLVWSL H[ [OL JLU[YL VM L]LY`[OPUN ^L KV ^OL[OLY `V\Y J\Z[VTLYZ VY V\Y MHUZ

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BIG PICTURE BENEFITS A partnership with the Mariners means association with the bigger picture of football in Australia: )LULÄ[Z MYVT [OL OHSV LMMLJ[ VM HSS [OL WVZP[P]L TVTLU[\T ILOPUK -VV[IHSS PU (\Z[YHSPH [VKH`! [OL :VJJLYVVZ X\HSPÄJH[PVU Z\JJLZZ HUK QV\YUL` [V (MYPJH [OL (\Z[YHSPHU >VYSK *\W IPK HJ[P]P[` [OH[ OHZ HSYLHK` JVTTLUJLK

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LOCAL PICTURE BENEFITS

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Partner Foundation Partner Centre of Excellence Partner Academies and Community programs Partner Stadium Partner Mentoring program

WORKING TOGETHER

Partner Financial Literacy program Partner Mariners

THE SPECIFIC BENEFITS AND ASSETS

AVAILABLE TO PARTNERS AS PART OF THE PARTNERSHIP WHY[PJPWH[L PU [OL UL^ >LZ[ÄLSK > 3LHN\L JVTWL[P[PVU

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Partner Partner

THE SPECIFIC BENEFITS AND ASSETS AVAILABLE AS PART OF THE PARTNERSHIP

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