Chip Wolfe / Listing Presentation

PROFESSIONA L R E A L ESTATE SERV ICES

S E L L E R S

Guide

YO U R E XCLU S I V E S E LLE R ’ S GU I D E WITH TI PS O N H OW TO PR I CE A N D PR E PA R E YO U R PR O PE R T Y TO G E T TH E M O S T A M O U NT O F M O N E Y I N TH E LE A S T A M O U NT O F TI M E .

MY ACCREDITATIONS

MY MISSION

“To sell your home for the most amount of money in the least amount of time.”

MY PERFORMANCE PROMISE

• I will respect your time.

CH I P WOL F E R E A LTOR®

Since 2008, Chip Wolfe has been representing buyers and sellers throughout Southwest Florida making their real estate goals a reality. As a hardworking and dedicated real estate professional, Chip attributes his success and reputation to comprehensive market knowledge, exceptional customer service and superior marketing skills. In today’s real estate market, it takes much more than just putting a sign in the yard and throwing a listing on the internet. It’s all about positioning your property correctly, maximizing your listing and getting it in front of the most opportune buyers. If you would like a results driven agent with proven effective methods, please contact Chip today to discuss your real estate needs.

2 3 9 . 8 4 8 . 0 9 0 6 / C H I P @ C H I PWO L FE .CO M

• I will give you an honest impartial assessment of your property and provide a pricing opinion that will position your property competitively in the market.

• I will market your home aggressively and provide it absolute maximum exposure on multiple advertising platforms.

• 24/7 communication access to me.

• I will represent you and your property with the utmost professionalism and respect.

• I will be your strongest advocate with your optimal result as my top priority.

PRICING YOUR HOME In a perfect world, your home’s market value would be worth everything you think it is and need it to be.

However, simply put, your home’s market value is not determined by you, but by what the market is willing to pay for it at a given time.

DETERMINING MARKET VALUE By conducting a CMA (Comparative Market Analysis), I will take an in-depth, thorough, impartial, and objective analysis of your property’s location, design, amenities, and condition against other comparable (competing) properties that are currently for sale and have recently sold.

After conducting the CMA, I will give you my professional perspective and advise as to a price range in which your property should be appropriately positioned in the current market to sell in a reasonable time-frame.

Pricing PRO TIP

“Don’t rely on Zillow Zestimates and other online automated evaluations. While convenient and easy to “ballpark” your home’s value, these computerized systems fluctuate wildly and are often unreliable and fail to consider many important factors such as condition, upgrades, amenities, views, busy streets, historical values, and lot size.”

C H I P W O L F E / P RO F E S S I O N A L R E A L E S TAT E S E RV I C E S

T H E I M P O R TA N C E O F P R I C I N G Y O U R P R O P E R T Y C O R R E C T LY F R O M T H E S TA R T

15% Above

10%

30%

MARKET VALUE

ACTIVITY

10% Above

60%

10% Below

75%

15% Below

90%

LISTING ASKING PRICE

% OF POTENTIAL BUYERS

2

4

6

8

10

12

14

WEEKS

PRO TIP

PRO TIP

“Sentimentality has no dollar value. Although you may have many emotional connections to your home, we all do, you must avoid placing a higher price on the property because of them.”

“Be impartial. Unfortunately, the market isn’t interested in what you originally paid for your property or how much you need to sell it for to buy your next home.”

RE/MAX OF THE ISLANDS

THE DANGERS OF OVERPRICING YOUR PROPERTY LIST PR ICE

Sellers who overprice their property above market value and then start reducing it over time often end up receiving less than they would have if they’d priced it properly from

R ED U CT ION

the start.

RE DU CTION

□ Few agents will even show it knowing it’s overpriced. □ The right buyers (those looking to buy a property like

PRICE

WHY?

RE DU CTION

M a rket Va lue

yours) won’t even see it because they’ll confine their

RE DU CTION

search to a lesser price range where yours should be.

LO ST VA LU E

LO ST T I M E

□ Attracting the wrong buyers who won’t be interested in your home after viewing other homes truly worth what you’re asking for yours. □ An overpriced home helps your competitors. If a buyer looks at your property and then visits another property

TIME

that is priced the same but comes with more features or a better location, your competitor’s property will look like a much better deal! □ Your home will sit on the market becoming stale and lose appeal and any price reductions at this point often lose any real impact as buyers are now wondering what’s wrong with it.

PRO TIP

C H I P W O L F E / P RO F E S S I O N A L R E A L E S TAT E S E RV I C E S

“Remember, even if the stars align and someone actually brings in an offer at that high price, it still has to appraise if there is financing involved. The bank will likely not approve the loan if the contract price is above the appraisal price.”

OVERPRICING YOUR PROPERTY OFTEN NETS YOU LESS

RE/MAX OF THE ISLANDS

Marketing

MAXIMUM E X P OSU R E F OR YOU R P ROPE RT Y

C H I P W O L F E / P RO F E S S I O N A L R E A L E S TAT E S E RV I C E S

ONLINE DISTRIBUTION & MEDIA PARTNERS With 90% of home buyers searching online first, having an effective online market presence is paramount. Our powerful online distribution and media partnerships showcase your property DAILY on these top sites.

PLUS 1000’S MORE!

RE/MAX OF THE ISLANDS

STANDARD & AVAILABLE LISTING ASSETS 4K RESOLUTION PHOTOGRAPHY Working with the best in the business, I hire professional photographers to capture the right images that best represent your home. These photos are used in our multi-media approach to effectively market and sell your property on hundreds of our network websites as well as printed pieces.

DRONE & INTERIOR VIDEO With properties beginning to be sold unseen through the increased use of video, this is the new “curb appeal.” Using state of the art technology, we partner with the best in the industry to flawlessly execute this piece featuring your home and telling its story.

VIRTUAL WALK-THROUGH Leveraging some of the latest technology, I am able to give prospective buyers a chance to virtually walk through your home controlling which view and angle of the property they want to see. Listings that include this feature usually receive twice the amount of views. I am excited to offer my clients this rich online experience.

BROCHURES A key marketing tool, I create oversized luxury postcard type print pieces that feature a combination of your beautifully photographed home and key selling points and features. These are effective tangible takeaways for qualified buyers.

STAGING Sellers are rewarded with higher returns when they stage their home. Before putting your house on the market, I will strengthen your buyer reception with complimentary staging analysis and recommended enhancements.

C H I P W O L F E / P RO F E S S I O N A L R E A L E S TAT E S E RV I C E S

4

beds

5

baths

CHIP W OLFE RE ALTOR / PSA / GRI / RSPS

239.84 8.0906

3,966 sqft

.34 acres

POWERFUL DIGITAL MARKETING I utilize and purchase mobile and desktop advertising on the most powerful media websites throughout the year, driving more traffic to your home’s listing.

Clients also receive daily marketing reports showing how many times their home has been viewed online.

I S L A N D S U N & I S L A N D E R W E E K LY Along with large scale marketing of your property I also focus on local targeted advertising in some of the most widely read publications in the communities I serve.

M L S (SANIBEL , CAPTIVA & SW FLORIDA) The Multiple Listing Service is the gold standard for all properties for sale in the Southwest Florida area. Most agents only enter into one MLS. I belong to multiple associations/MLS's ensuring your property gets seen by the most agents as well as allowing access with cooperating brokerages and syndicating your property to thousands of real estate websites around the world.

OPEN HOUSES Nothing shows a home better than touring the real thing. I will work around your schedule to coordinate convenient times for me to showcase your home with as many open houses that you are comfortable with.

RE/MAX OF THE ISLANDS

Process

WITH YOU E V E RY S TE P O F TH E WAY

C H I P W O L F E / P RO F E S S I O N A L R E A L E S TAT E S E RV I C E S

I N I T I A L C O N S U LTAT I O N □ Reasons for selling (always confidential)

□ Submit your home to the Sanibel, Captiva &

□ Understanding your needs □ Determine your priorities

community and public □ Develop a flyer/brochure highlighting the features

answer any questions that may arise

□ Determine your timeline □ What is important to you

and benefits of your home □ Schedule and host open house tours for brokers

CLOSING □ Transitioning you from this property

and realtors and for the general public □ Provide you weekly progress reports and

□ Your closing statement □ Post-closing details

PROPERT Y OVERVIEW □ Conduct a thorough assessment of your property □ Recent improvements and enhancements (if any) □ Determine unique selling points □ Property history □ Repairs and Improvements recommended (if any) D E T E R M IN E M A R K E T VA LU E □ Review comparable market analysis (CMA) □ Evaluate current competition □ Location

SW Florida MLS for exposure to the real estate

communicate feedback on all marketing efforts.

FUTURE N E G O T I AT I N G T H E O F F E R □ Present all offers on your home

Chip Wolfe Real Estate is there for you □ Understanding your future needs

□ Review the contract with you and any obligations

□ Keeping you informed □ A resource for the future

or requests □ Explain ramifications and/or benefits to the terms and conditions □ Advise you of all options in regards to the offers □ Explain how contingencies and release clauses

□ Property appearance □ Timing

work □ Advise and draft counter offer if necessary

□ Market conditions □ Plan a pricing strategy that will balance your

□ Organize and facilitate copies of offers, counter

motivations and property condition with the terms

ratification □ Coordinate opening of escrow

of the sale and market conditions.

LISTING AGREEMENT □ Review listing agreement □ Review agency relationship □ Review terms □ Sign listing agreement C R E AT I N G A M A R K E T P R E S E N C E □ Provide you with a written marketing outline

offers, and addendum’s to appropriate parties for

O F F E R AC C E P TA N C E & MANAGEMENT OF ESCROW □ Ensure title company is in possession of buyers earnest money deposit within 3 days of receipt □ Monitor the contingency removal dates □ Coordinate all inspection appointments □ Negotiate any post inspection findings □ Coordinate the appraisal process and be available

of activities to be utilized to market your home

to provide the appraiser with documentation and

including, professional photos, open houses, ads,

support as needed □ Be in regular communication with all parties

virtual tour, direct mail, online exposure, social media and signage.

ensuring a smooth process □ Be present with you at the title company to help

RE/MAX OF THE ISLANDS

Preparation

G E T TIN G YOU R H O M E R E A DY FO R A B E T TE R SA LE

C H I P W O L F E / P RO F E S S I O N A L R E A L E S TAT E S E RV I C E S

H O M E M A R K E T P R E PA R AT I O N

REMEMBER THE 3 D’S

First impressions are absolutely everything so make

V E N D O R R E C O M M E N DAT I O N S I will be happy to recommend several quality proven

your home shine. Here are some simple tips that make

1 . D E C L U T T E R

vendors to assist in making this transition as smooth

big positive impacts. It is so important your home be

Your house should appear as spacious as possible

as possible

□ Remove all excess furniture □ Put away all the knickknacks

□ Professional cleaners □ Pressure washer

□ Clean off countertops, windowsills and tables □ Clean out and tidy up your closets (they will look)

□ Carpet cleaner □ Window washer

□ Put away children’s toys □ Put away everything on your bathroom counters,

□ Stager □ Contractors

bathtub, and shower

□ Handyman □ Title company

2.DEPERSONALIZE

□ Movers

shown whistle clean, tidy and smelling good.

C L E A N H O M E T H O R O U G H LY □ Have your home professionally cleaned □ Wash windows inside and out □ Have the carpets professionally cleaned □ Clean kitchen and bathroom floors □ Bleach unsightly and grungy grout □ Dust the entire house including the ceiling fans □ Make sure countertops are clean

Buyers should see themselves living in your home M A K E M IN O R R E PA IR S □ Fix leaky faucets

□ Remove family portraits and pictures, especially on

□ Fix doors that don’t close property □ Replace all burned out light bulbs

the fridge □ Remove all personal items including trophies,

□ Replace worn bedding and draperies □ Patch any holes in your walls

awards, sports equipment, etc. □ Ditch the funky bright colored walls and go

□ Replace worn or cracked tiles on the floors

neutral

ENHANCE CURB APPEAL □ Remove all yard clutter

3.DEODORIZE

□ Pressure wash the house and walkways. □ Freshen up the entry with a new welcome mat and some potted plants □ Fresh coat of paint on the front door

Bad odors are deal breakers □ Wash all bed covers and wash or dry-clean drapes □ Have the carpets cleaned or, if necessary, replaced □ Mop hard surface floors with a lightly scented or

□ Tighten up the door handles □ Trim hedges and tree branches off of the house

unscented cleaner □ Scrub the bathrooms top to bottom

□ Keep your lawn green and free of weeds □ Fresh flowers in beds

□ Store old shoes in plastic boxes with lids □ Wash pet bedding

□ Fresh mulch in flower beds □ Fresh shell in driveway (if applicable)

□ If possible, move pet beds and litter boxes to the garage or at least away from the main living areas.

RE/MAX OF THE ISLANDS

Clients

CR E ATIN G L A S TIN G R E L ATI O N S H IPS

C H I P W O L F E / P RO F E S S I O N A L R E A L E S TAT E S E RV I C E S

“Chip is very professional, knowledgeable and committed to the sale or purchase of your home. He really cares for his clients.

He represented us in the sale of our home and at the same time the purchase of our new home. He was always available to answer any questions and guide us through the process. Chip’s love of his work shows in the results he is able to achieve for his clients. We highly recommend him as an agent whether you are buying or selling. He will work tirelessly in your best interest.”

— Tony & Jen

“Working with Chip was the best experience we’ve had working with a Realtor. He is friendly, outgoing, and knowledgeable. He made the process of selling our house and finding our new home easy and relatively stress-free! I have no doubt that he was on my side and protected my interests from start to finish. I would recommend him to anyone.” — Neal & Tiffany

“Chip was extremely easy to work with and very professional. Responsive to every question and went above and beyond to assist us with anything we needed.” — Aaron & Stacie

“Chip is fantastic! He is knowledgeable, thorough, and personable. He always has his client’s best interest at heart and holds your hand through every part of the process. He just wants his clients to be happy. When you work with Chip Wolfe you can be confident that you will be well taken care of.” — James & Rachel

RE/MAX OF THE ISLANDS

GIVING BACK TO THINGS WE CARE ABOUT

Chip Wolfe and RE/MAX of the Islands are proud partners of the Children’s Miracle Network Hospitals. CMN raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. As an active supporter, I am so honored to be involved in such a wonderful organization. Upon closing of your property, I set aside a portion of my commission to be donated to our local Children’s Miracle Network Hospital on your behalf.

C H I P W O L F E / P RO F E S S I O N A L R E A L E S TAT E S E RV I C E S

Thank You. RE/MAX OF THE ISLANDS

PROFESSIONA L R E A L ESTATE SERV ICES

239.848.0906 CHIP@CHIPWOLFE.COM CHIPWOLFE.COM

2400 PALM RIDGE ROA D SA NIBEL , FL 33957