LISTING
YOUR PROPERTY
It’s no secret that choosing a real estate agent can be a confusing and overwhelming task. At Tom Meckey & Co., we believe being the best isn’t something you say, it’s something you are. It’s about listening to our clients needs, wants and expectations and delivering on them—every time. We also understand that your home is more than just the place you hang your hat. It’s the place where your family grows and many of life’s most important memories are made and our knowledge allows us to get you in your new home so you can start making new ones. Thank you for your interest in our group and we look forward to delivering a superior real estate experience and exceeding your every expectation.
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THE JOURNEY
BEGINS Alignin g yo ur goals with th e HOMESELLING PROCES S.
GETTING STARTED We begin by matching your objectives and priorities with the process of marketing and selling your house. THE FIRST FEW STEPS TOWARDS SELLING YOUR HOUSE ARE: • Clarifying and prioritizing your expectations. • What is your perception as to what a good agent will do for you? • What is the most important thing to you in choosing an agent? • Defining the story of your house and neighborhood. • Agreeing on a process—how we’ll work together.
SETTING EXPECTATIONS
TIME FRAME How soon must you sell your home?
MOST APPEALING FEATURES What attracted you to buy this home?
PRICE Within what range do you expect to sell your home?
DIFFERENTIATING FEATURES What makes this property unique from similar properties? UPDATES AND RENOVATIONS Have you made any improvements to the property since you bought it?
HOMESELLING DECISIONS Tell me about other possible factors affecting your decision to sell now.
THE NEIGHBORHOOD What do you regard as the most attractive features of the surrounding neighborhood?
MARKETING PLAN What aspects of marketing and advertising your home most interest you? PREVIOUS HOMESELLING EXPERIENCE What was the most important thing you learned the last time you sold your home?
Let’s review and prioritize the following topics to help us understand what’s most important to you in the sale of your property.
RELOCATION ASSISTANCE Are you curious about home buying options in your new location?
COMMUNICATION How often do you prefer we talk? What’s your preferred method for communicating?
UNIQUE SELLING POINTS
MOTIVATION Why are you selling your home at this time?
SPECIAL TERMS OR CONDITIONS Do you have any issues regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, items which must be disclosed to prospective buyers, etc.)? POTENTIAL ENHANCEMENTS What changes would you suggest to make your property as salable as possible?
You know your house best. Let’s discuss how we’ll market its special features and location in the surrounding neighborhood.
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OUR PROCESS Selling a house typically includes the following elements. I’ll be your resource and guide throughout this process. INITIAL CONSULTATION • Clarify your needs and expectations. • Review selling process, initial market evaluating strategy. • Review “Agency” choices. • Select appropriate representation. DESIGN AND IMPLEMENT MARKETING PLAN • Complete home enhancement recommendations. • Schedule marketing activities. • Show the property to brokers and prospective qualified buyers. • Communicate sales status and marketing activities. • Optimize marketing and pricing as necessary.
COMPLETE CLOSING PROCESS • Deposit of Buyer’s earnest money. • Sign documents. • Initiate title search, deliver preliminary title report to Buyer. • Initiate inspections. • Resolve remaining contingencies. • Conduct final walk-through with Buyer • Initiate loan funding/balance of funds from Buyer. • Record title. • Buyer takes possession of property. AFTER-SALE SERVICE • Help you find your next home. • Assist you with relocation, if needed.
REVIEW OFFER AND REACH AGREEMENT WITH BUYER • Receive and review offer from Buyer’s real estate representative. • Discuss and clarify proposed terms and conditions. • Negotiate; consider counter offers. • Reach final agreement. L a k e s S o t h e b y ’s I n t e r n a t i o n a l R e a l t y
MARKETING YOUR
PROPERTY How we’ll ADVERTISE, OPTIMIZE & COMMUNICATE.
OUR COMPREHENSIVE MARKETING PLAN Our marketing program for your home is built on three activities: LISTING PREPARATION • Inspections (radon, sewer line, TISH, whole home). • Professional cleaning & window washing. • Staging (as needed). • Professional photography. • Virtual tour & video. PROMOTE TO PROSPECTIVE BUYERS • Print Advertising (direct mail & brochures). • Online via social sedia, MLS, Google PPC, retargeting. • Yard sign. • Open houses. • Dedicating listing website. MARKET TO OTHER REAL ESTATE PROFESSIONALS • The Lakes Sotheby’s International Realty network. • Referral and relocation resources. • Multiple Listing Service (MLS). • Direct promotion to other real estate professionals. • Open house for industry real estate professionals.
MAINTAIN COMMUNICATION WITH YOU • Review the results of our marketing activities. • Consult with you to finetune our marketing strategy, as needed.
NATIONAL ADVERTISING DRIVES BUYERS TO YOUR LISTING National advertising support, including television, print and online placement, ensure that our brand is top-of-mind among millions of potential homebuyers and sellers. Additionally, marketing and public relations programs position Lakes Sotheby’s International Realty as an authority for real estate and related services. This national support drives consumers to sothebysrealty.com to find listings like yours.
peace of mind by providing a one-year repair-or-replace coverage of major home operating systems and appliances. • Professional inspections such as structural, roof and termite, to reveal the current condition of the property. • An inspection of your sewer line and chimney (for homes built prior to 1950). • School information & average monthly utilities. • Expose your listing to residential care home non-profits and organizations where this could be a possible fit.
INCREASE THE SALEABILITY OF YOUR PROPERTY The more potential buyers know about your house, the more confident (and swift) they can be in their purchase decision. Enhance the saleability of your property with: • A written property disclosure statement to give buyers a clear understanding of the property and surrounding neighborhood. • A home warranty to give prospective buyers
L a k e s S o t h e b y ’s I n t e r n a t i o n a l R e a l t y
THE PRICING
STRATEGY
How to determ in e th e VALUE OF YOUR PROPERT Y.
UNDERSTAND MARKET VALUE
DETERMINE YOUR HOME’S MARKET VALUE
Pricing your home for the current market is important for maximum exposure and, ultimately, a satisfactory sale.
An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price.
THE EXISTING POOL OF PROSPECTIVE BUYERS DETERMINES A PROPERTY’S VALUE, BASED ON: • Location, design, amenities and condition. • Availability of comparable (competing) properties. • Economic conditions that affect real property transactions.
• Have recently sold. This shows us what buyers in this market have paid for properties similar to yours. • Are currently on the market. This shows us what kind of properties will be competing with yours for the attention of available buyers. • Failed to sell. Understanding why these properties did not sell can help us avoid disappointment in the marketing of your property. • Online valuation tools such as Zillow, Realtor. com, Northstar-MLS RealAVM Report, local area stats from MAAR (Mpls Area Association of Realtors™).
FACTORS THAT HAVE LITTLE OR NO INFLUENCE ON THE MARKET VALUE OF A HOUSE INCLUDE: • The price the seller originally paid for the property. • The seller’s expected net proceeds. • The amount spent on improvements. THE IMPACT OF ACCURATE PRICING: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time. • Properties priced too high have a difficult time selling.
• Fewer buyers will be attracted and fewer offers received. • The property attracts “lookers” and helps competing houses look better by comparison. • If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan. • The property may eventually sell below market value.
KNOW THE DANGERS OF OVERPRICING An asking price that is beyond market range can adversely affect the marketing of a property. • Marketing time is prolonged and initial marketing momentum is lost.
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PREPARING YOUR
PROPERTY Tips for sh owin g yo ur h o use AT ITS BEST
YOU ARE THE KEY TO A SUCCESSFUL SALE No one has a more important role in the homeselling process than you do. Here are some ways your participation can contribute to a successful sale: • Maintain the property in ready-to-show condition. • Ensure that the house is easily accessible to real estate professionals (lock box and key). • Try to be flexible in the scheduling of showings. • When you are not at home, let me know how you can be reached in case an offer is received. • If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted. • In case of last minute showing, always remove or lock up valuables, jewelry, cash and prescription medications.
KNOW HOW BUYERS VIEW YOUR PROPERTY It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property:
EXTERIOR • Clutter. • A lawn in need of mowing. • Untrimmed hedges and shrubs. • Dead and dying plants. • Grease or oil spots on the driveway. • Peeling paint. • Anything that looks old or worn.
INTERIOR • Make beds, clean up dishes and empty wastebaskets. • Remove clutter throughout and put away toys. • Set out “show towels” in bath. • Freshen the air with potpourri or by baking bread, deodorize pet areas and set the thermostat to a comfortable temperature. • Do a quick vacuuming and dusting. • Arrange fresh flowers throughout the house. • Turn on the fireplace (when appropriate). • Play soft background music.
INTERIOR • Worn carpets and drapes. • Dirty windows, kitchen, baths. • Clutter. • Pet and smoking odors. • Peeling paint, smudges or marks on walls.
ALWAYS SHOW YOUR HOUSE AT ITS BEST These tips can help your house make the best impression when previewed by sales professionals or shown to prospective buyers: EXTERIOR • Remove toys, newspapers, yard tools and other clutter. • Tidy up and pick up after pets. • Park vehicles in the garage or on the street, leaving the driveway clear. • Add color with flowers and potted plants.
L a k e s S o t h e b y ’s I n t e r n a t i o n a l R e a l t y
W H O
W E
A R E Why we’re THE RIGHT CHOICE
WHY LAKES SOTHEBY’S INTERNATIONAL REALTY IS THE RIGHT CHOICE. Backed by one of the most admired names in business and entering the market with a commitment to providing straightforward advice, Lakes Sotheby’s comes with its advantages. • A name you can trust. • A commitment to providing great service. • A network of experienced, knowledgeable agents. • Industry-leading technology and tools. • Adherence to the highest standards.
2017 MECKEY & CO STATISTICS
109 TRANSACTIONS
$338,177 WHY TOM MECKEY & CO IS THE RIGHT CHOICE. The right agent can make all the difference. We’ll prove that to you by applying my knowledge and expertise to achieve the successful sale of your property. You can expect that we will: • Work with you at every stage of the homeselling process. • Keep you informed at all times through an agreed-upon system of regular communication. • Give you reliable information and straightforward advice so that you can make informed, confident decisions. • Identify your needs. • Develop and implement an effective marketing plan for your property. • Help you determine an effective pricing strategy. • Recommend steps to prepare your property for market. • Represent you in negotiations with prospective buyers. • Work to protect your interests through the completion of the transaction. • It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.
AVERAGE SALES PRICE
$36,861,268 SALES VOLUME
30 AVERAGE DAYS ON MARKET
59 SELLERS
50 BUYERS
L a k e s S o t h e b y ’s I n t e r n a t i o n a l R e a l t y
TOM MECK EY T E A M L E A D / R E A LT O R
Tom Meckey is a Real Estate Broker specializing in residential home sales, corporate relocation, and new construction. He has 15 years of industry experience. Prior to entering the real estate industry, Tom worked in IT and Software Sales. He has a degree in Information Science from the University of Pittsburgh. He lives in the Lynnhurst Neighborhood of Southwest Minneapolis with his wife and two kids. Tom serves as Board Member at the Southwest Minneapolis Business Association. He is a youth basketball coach with the Minneapolis Lakers and volunteers his time as an adult leader with the confirmation program at Bethlehem Lutheran Church.
612.327.8303 /Tom.Meckey@LakesMN.com
L a k e s S o t h e b y ’s I n t e r n a t i o n a l R e a l t y
BUILDING LASTING RELATIONSHIPS “Tom helped our family out tremendously!! We had a difficult family circumstance and had to sell our house. I live in CA and had to rely on my brother who lives in MPLS, on dealing with a lot of issues. Tom was wonderful at helping us with our sensitive situation and our location differences. He kept up perfect communication with us throughout the selling of the house with a disastrous market we were dealing with. I am thankful I made that phone call to Tom...and thank you to Danica for referring him! Thanks Tom for all you did for my family!” — Greg / Minneapolis / H H H H H
“Tom did an excellent job selling our house very quickly. Due to a job relocation, we had to move out of state quickly. Even with a few major snowstorms and super cold temperatures that were keeping a lot of buyers at home, we had two offers in about two weeks. He was super fast at getting the house up on the market and getting outstanding pictures taken. And since we moved before the offers came in, he worked out a way for us to handle all the paperwork from a distance. He also took care of a number of things that we couldn’t do because we had already left. Tom knows what he’s doing and has a great demeanor that fit with our personalities perfectly. We highly recommend him.” — Michael / Minneapolis / H H H H H
“Tom Meckey worked tirelessly to help us sell and purchase a home over the course of six months in 2013. He stayed with us through many difficult moments on both the sale and the purchase sides of the process, eventually guiding us to success on both fronts. Tom possesses a great knowledge of the market, an inspector’s eye when it comes to assessing properties, and a fantastic collection of real estate-related contacts and resources. One key associate of Tom’s who deserves a specific mention is Karin Wald at Bell Mortgage, who went out of her way to make the financial side of the sale and purchase go off without a hitch. Call Tom if you want your real estate experience to have a happy ending or, in our case, endings.” — Eric & Jen / Minneapolis / H H H H H
“Tom was invaluable in our relocation from California to the Twin Cities. He is highly knowledgeable of the neighborhoods of SW Mpls and adjoining areas, and stays well informed on local market conditions as well as listings before they hit the market. His experience with remodel projects gave us a good sense of which good homes could be made great with a little bit of work, and has a good eye for poor remodel jobs or homes that may be too costly to maintain. We made two house hunting trips, and he helped us make the most of our limited time on each of those trips. Although we had previously owned, Tom provided solid advice for buying a single family home and buying in Minnesota, two things completely new to us. Overall I would highly recommend Tom.” — Neal / Edina / H H H H H
3 2 1 7 L G a l l e r i a , E d i n a , M N 5 5 4 3 5 / To m M e c k e y. c o m