Traffic Strategy #6: Reference Others ����������������������������������������������������������

TRaFFiC STRaTEGY #6

referenCe oThers

If you can get an influencer in your industry - someone with a big audience - to share your content with their audience, it can mean a BIG increase for your website’s traffic numbers.

Picture the effect it would have on your traffic if somebody with tens of thousands, hundreds of thousands, or even millions of online followers shared YOUR MATERIAL with THEIR AUDIENCE. It would provide you an instantaneous surge of traffic.

However this is much easier said than done, right? After all, how do you encourage someone else that your content is worth sharing? How do you persuade somebody to share their much bigger audience with you?

Among the most reliable techniques for getting others to share your content is to estimate or reference them.

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For example, let’s state you’re writing a prolonged guide to email marketing. You might query a number of e-mail marketing experts and ask them for a quote for the piece.

Make it simple for them to respond. Normally simply asking a single question is best. Prevent asking to answer numerous concerns, which will take up a large chunk of their time.

Once you’ve written the guide to email marketing, tell all people you’ve estimated in the short article. Send them a short email in which you thank them for the quote and show them the finished piece.

There’s a good chance that they’ll share your piece with their audience.

Another, simpler method to get quotes from influencers is to take something they’ve already composed and quote them. Then you can reach out to them through e-mail or social media and let them understand you’ve quoted them. Again, there’s a good possibility they’ll share it with their audience.

A secondary advantage of quoting influencers and authority figures in your pieces is that it adds competence to your content. Rather than just being your own viewpoint, your material likewise includes the ideas and insights of industry specialists, therefore offering more weight to your content.

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