Traffic Strategy #3: Build Your Email List������������������������������������������������������

TRaFFiC STRaTEGY #3

build Your eMail lisT

Having an e-mail list resembles having your own exclusive traffic source. Each time you release something brand-new on your site, you can send a link out to your e-mail list and see the visitors come flooding in.

The larger your email list, the more visitors you’ll get to your website.

This indicates that you ought to begin constructing an email list on your site as soon as possible (like, the other day). If you’re not developing your email list, you’re missing out on one of the most reliable ways to get brand-new traffic to your website.

There are numerous powerful ways to build your email list.

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Most likely the most efficient way to build your list is by handing out something in exchange for people’s e-mail address. The free gift, called a “lead magnet,” is a piece of valuable material that people can download when they hand over their email address.

For instance, you may distribute:

• Whitepapers. • eBooks. • Case studies. • Videos. • Free email courses. • Templates. • Webinars. • Premium content.

A lead magnet can be anything that is valuable enough that people will be willing to offer you their e-mail address in exchange for it.

You can hand out the lead magnet through a pop up on your site or through a dedicated landing page.

Another effective way to construct your e-mail list is by implementing opt-in types in various locations across your site.

For instance, whenever somebody initially visits your website, you could have a box pop up inviting them to sign up for your e-mail list. You likewise could have an opt-in form on the sidebar of your site where people simply enter their e-mail address.

When welcoming people to register for your email list, provide a compelling factor to register. To put it simply, do not merely state,

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“Sign up for my list!” Rather, tell people what they’ll get in exchange for signing up for your list.

Will they get ... • A complimentary download? • Weekly marketing tips? • Access to an unique Facebook group? • Access to a fitness video you produced?

People won’t merely offer you their e-mail address for no factor, so give them a good reason that they need to sign up for your list. When you invite people to register, give them as lots of reasons as possible why they should.

In order to construct an e-mail list, you’ll need an Email Marketing Software.

Some reliable e-mail marketing platforms are:

GetResponse AWeber (Pro Version) AWeber (Free Version)

Each of these software applications makes it easy to handle communication with your contacts, send out emails, and construct your list.

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