Traffic Strategy #9: Comment on Blogs �������������������������������������������������������

TRaFFiC STRaTEGY #9

CoMMenT on blogs

In addition to your own site, there are thousands of other industryrelated sites that are regularly publishing terrific material. Ideally, you should choose a variety of these blog sites to frequently comment on. By commenting on these blog sites consistently, you’ll start to establish yourself as an existence in your industry. When commenting on blogs, it’s important to have the very same mindset as when you comment in online forums. Your goal is not simply to share a link back to your website. In fact, most of the time, you will not be sharing links back to your site at all. You’ll simply be participating in the conversation. Your goal with every remark is to include value to the discussion.

You wish to:

• Add brand-new insights • Ask relevant questions • Engage in discourse with the owner of the website and other blog commenters

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Remember, the blog owner can erase your remarks at any point. The very best way to ensure that does not happen is to contribute something important to the conversation.

It’s important to keep in mind that the blogs you comment on must all be related in some way to your industry.

For instance, a talk about a New York Times story may get a lot of eyeballs, however most of the people who see it won’t be interested in what you have to offer on your site.

On the other hand, a discuss a much smaller, however industry-related site will be seen specifically by people who are probably interested in what your organization and site need to offer.

It’s true that this technique is slower when it comes to constructing traction. But the more you discuss other blogs, the more people will start to recognize your name. And if you’re including big amounts of value to the conversation, people will start to acknowledge your name and respect you as a professional in your market.

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