Creating content is a fine art. Understanding your audience in order to create the best content is key, but how best do we deliver the information... As a blog article? As an infographic? Maybe as a video? Hmmm why not all three?
People like information delivered to them in different ways, some of us like to read, some of us like to scan through an infographic and some of us like to watch a video on the subject. The truth is depending on how you like to learn and depending on where you are within a buying cycle all three content types could be required.
Search engines love content too. Google's Panda algorithm for example has been designed to stop sites with poor content. So we know quality content is good and quality content across a range of media can help your search engine results.
http://www.optimised.today/blog/optimised-content-creation-model
