Why you need a Unique Value Proposition
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A UVP provides the basis for all of your marketing and SEO decisions.
It’s what makes your company unique and sets it apart from the competition
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Your service may not be what a customer needs now, but with a memorable UVP they will come back when they do.
Why is this important for SEO? Your UVP is the #1 factor that determines whether people will read about your service or hit the back button.
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When used in your Google search link, it can drive traffic towards your site.
Focusing on your UVP in your SEO strategy will get you the best click through rate possible.
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What should a UVP do? • Explain how your service solves problems • Delivers specific benefits that customers need • Differentiates you from your competitors
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