Revista American Way

2013 American Way Magazine Media Kit

American Way Magazine

American Way is American Airlines’ onboard publication that is published twice a month.

The 2013 rate base circulation is 306,000 per issue (612,000 per month). Each month a destination and celebrity are highlighted.

At $113,094, American Way’s median HHI ranks #3 of all measured magazines, only 5% less than The Economist.

American Way has a two-issue monthly readership of 2.7 million; 4.4 readers per copy and they spend an average of 36 minutes with each issue.

American Way Reader

62 113k

47 MEDIAN AGE

MEDIAN HHI

Source: 2012 GfK MRI Doublebase

% MEN

38 % WOMEN

American Way Magazine Editorial in Every Issue

Vantage Point Tom Horton, Chairman and CEO opens with a letter to our readers with updates about American Airlines and the airline industry.

Itinerary This is the first section in the magazine. Here, we cover the goings-on in pop culture, travel, fashion, technology and trends.

Briefs There are two one-page briefs in each issue. The first one highlights a destination and the other is a Q&A with an expert in a particular field of interest to our readers, including fashion, food, travel and entertainment.

Features This section includes long-form narrative stories on topics that are of general interest to our customers.

Our cover stories feature a celebrity on the 1st issue of the month and a destination on the 15th, and these cover stories are found in our Features section.

AA Insider This American Airlines guide provides valuable information about products and services available throughout your flight, including terminal and city maps, onboard audio and video information, in-flight health tips, AA partners information and customs forms.

The Back Page Near the end of our magazine is The Back Page, which features stories by revolving columnists who write on a wide range of topics from humorous tales of Americana to serious investigative pieces

American Way Magazine Audience

Average Issue Audience Average 2 Issue Gross Audience

1,356,000 2,712,000

Base Demographics

Median Age Median Household Income Men Women Married

47 $113,094 62% 38% 68%

Education

College Degree Plus Post Graduate Degree/Study

55% 22%

Job Title

Occupation: Management, Business and Financial Operations

46%

Income/Lifestyle

Household Income $100,000+ Personal Income $75,000+ Own Home Home Value $200,000+ Decision Maker for Vehicle Bought/Leased New Decision Maker for Home Computer Purchase Used Wi-Fi access outside home in past 30 days

56% 41% 72% 52% 58% 53% 53%

Travel/Entertainment

Hotel Stay in past 12 months 68% 5+ Business Hotel/Motel Nights in past 12 months 26% 3+ Foreign Trips by plane in past three years 21%

Source: 2012 GfK MRI Doublebase

American Way Magazine Audience

Average 2 Issue Gross Audience

1,918,000

Base Demographics

Median Age Median Household Income Men Women Married

50 $174,000 63% 37% 71%

Education

College Degree or More Post Graduate Degree/Study

76% 36%

Job Title

Owner/Partner/Company Officer Professional/Managerial

31% 70%

Income/Lifestyle

Household Income $150,000+ Personal Income $100,000+ Value of Principle Residence $500,000+ Average Value of HH Net Worth Internet use on mobile/smartphone Spent $1,000+ on jewelry/watches in past 12 months

65% 53% 30% $1,415,100 79% 25%

Travel/Entertainment

Business Travel in past year Leisure Travel in past year $3,000+ on Leisure Travel in past year Heavy users of leisure, entertainment, dining Average Commercial Airlines round trips in past year Average hotel/motel nights in past year

57% 94% 63% 48% 13

Source: 2012 Mendelsohn Affluent Survey; Adults with HHI $100,000+

28

American Way Magazine Issue & Closing Dates Issue Date

Space & Materials Closing Date

December 1, 2012 December 15 January 1, 2013 January 15 February 1 February 15 March 1 March 15 April 1 April 15 May 1 May 15 June 1 June 15 July 1 July 15 August 1 August 15 September 1 September 15 October 1 October 15 November 1 November 15 December 1 December 15

October 15, 2012 November 1 November 15 November 30 December 14 January 2, 2013 January 15 February 1 February 15 March 1 March 15 April 1 April 15 May 1 May 15 May 31 June 14 July 1 July 15 August 1 August 15 August 30 September 16 October 1 October 15 November 1

Please note: All advertisements will be reviewed by American Airlines and are subject to approval.

American Way Magazine Passenger Traffic CITY Dallas/Fort Worth Miami International Chicago O'Hare Los Angeles New York JFK New York LGA Boston San Francisco Washington National Orlando International San Juan Las Vegas St. Louis International London Heathrow Austin San Diego Raleigh/Durham Atlanta Tampa Denver

2011 American Airlines Internal Numbers

23,585,452 12,479,947 11,447,338 5,142,418 4,076,958 2,526,321 1,632,172 1,529,402 1,367,950 1,331,137 1,306,982 1,193,560 1,076,070 1,001,550 922,123 806,192 762,482 731,154 703,985 702,235

American Way Magazine General Gross Rates Inside Front Cover Spread 1X $53,300 4X $52,200 6X $50,700 12X $49,600 18X $48,500 24X $45,800 Inside Back Cover 1X $26,600 6X $25,300 18X $24,200

4X 12X 24X

$26,100 $24,800 $22,900

Back Cover Full Page $28,900 Full Page Spread 4C 1X $45,800 4X $44,900 6X $43,600 12X $42,600 18X $41,700 24X $39,400

2C $41,000 $40,200 $39,000 $38,200 $37,300 $35,300

BW $35,300 $34,600 $33,600 $32,900 $32,100 $30,400

2C $20,500 $20,100 $19,500 $19,100 $18,600 $17,600

BW $17,700 $17,300 $16,800 $16,400 $16,100 $15,200

Full Page 1X 4X 6X 12X 18X 24X

4C $22,900 $22,400 $21,800 $21,300 $20,800 $19,700

Half Page Spread 1X 4X 6X 12X 18X 24X

4C $26,200 $25,700 $24,900 $24,400 $23,800 $22,500

2C $23,400 $23,000 $22,300 $21,800 $21,300 $20,100

BW $20,200 $19,800 $19,200 $18,800 $18,400 $17,400

Half Page 1X 4X 6X 12X 18X 24X

4C $13,100 $12,800 $12,400 $12,200 $11,900 $11,300

2C $11,700 $11,500 $11,100 $10,900 $10,700 $10,100

BW $10,100 $9,900 $9,600 $9,400 $9,200 $8,700

2C $14,000 $13,700 $13,300 $13,000 $12,700 $12,000

BW $12,000 $11,800 $11,400 $11,200 $10,900 $10,400

2C $7,800 $7,700 $7,400 $7,300 $7,100 $6,700

BW $6,700 $6,600 $6,400 $6,300 $6,100 $5,800

2/3 Page 1X 4X 6X 12X 18X 24X

4C $15,600 $15,300 $14,800 $14,500 $14,200 $13,400

1/3 Page 1X 4X 6X 12X 18X 24X

4C $9,000 $8,800 $8,500 $8,300 $8,100 $7,700

Map Sponsorship $25,800 gross for two issues Pre Printed Inserts 2 Pages $34,400 6 Pages $49,000 10 Pages $61,100

4 Pages 8 Pages 12 Pages

$38,700 $54,900 $67,300

Business Reply Cost – Space Cost 1 Up BRC $12,700 2 Up BRC $14,900 3 Up BRC $16,200 Full Page BRC $16,800

American Way is published on the 1st and 15th of each month. Rates effective July 1, 2012 Rate Base 306,000 Rate Card #4