Revista Nexos

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2013 American Airlines NEXOS Magazine Media Kit


AMERICAN AIRLINES NEXOS American Airlines Nexos es la única revista pan regional que esta escrita en español y portugués especialmente para los viajeros frecuentes de American Airlines. La revista se distribuye en vuelos con destino a países de América Latina y Madrid. Distribuido seis veces al año en febrero, abril, junio, agosto, octubre y diciembre, Nexos está disponible para 8.9 millones de pasajeros.

NUESTRO EDITORIAL Mosaico La sección de apertura de la revista es un resumen de dos a tres páginas conteniendo pequeñas historias acerca de los productos, hoteles, o servicios relacionados con viajes, negocios y estilos de vida activos. Portada Articulo sobre un destino de América Latina, los EE.UU. o Europa que va más allá de los destinos turísticos habituales, e incluye locales que no son reconocidos y lugares donde disfrutan residentes de esos lugares que sólo el viajero bien informado y con información privilegiada se conocen. Articulos Adicionales Perfiles, ensayos fotográficos y las tendencias mundiales.

Panorama Un foro abierto en el que historias más cortas se presentan sobre la salud y el bienestar, estilo de vida y la gastronomía, viajes, así como los negocios y la tecnología se ofrecen. Telon Esta sección cierra el tema de la revista y contiene una selección de libros, CD, películas, exposiciones y nuestra columna en la etimología y los proverbios.

Demográfica

Educación Titulo Ingresos Viajes

Median Age Median Household Income Median Value of Owned Home Hombres Mujeres Bachelor’s Degree Post Graduate Degree/Study Owner/Partner/Company Officer Professional/Managerial Ingreso del hogar US $100,000+ Ingreso del hogar US $150,000+ Viaje de negocio fuera de EEUU últimos 3 anos Estancia de hotel por negocio últimos 12 meses

47 $113,506 $319,125 47% 53% 57% 26% 14% 44% 57% 32% 17% 43%

Fuente: 2011 Doublebase GfK MRI; prototipo definido de la editorial - AA viajero y (Pan de Viajes de América en los últimos 3 años o de origen hispano o descenso)

Región

Pasajeros 2011

Caribe

7,303,623

Sudamérica

4,206,042

Centroamérica

2,045,312

México

1,770,380

TOTAL

15,325,357

GRAN TOTAL TODAS REGIONES

53,816,504


AMERICAN AIRLINES NEXOS MAGAZINE American Airlines Nexos caters to the affluent, highly-educated Latin American frequent traveler residing in the U.S. and abroad. Nexos is the only Pan-Regional magazine distributed in-flight to Latin American countries. Distributed six times a year in February, April, June, August, October and December, each issue is available to 8.9 million passengers.

EDITORAL OVERVIEW Mosaico The opening section of the magazine is a two to three page roundup of small stories or blurbs about products, hotels, or services related to travel, business and active lifestyles. Cover Story Features a Latin American, US or European destination that goes beyond the usual tourist destinations and includes hidden gems and local hangouts that only the well-informed traveler and insider would know about.

Panorama An open forum where shorter stories about health and well-being; lifestyle and gastronomy; travel and leisure; as well as business and technology are featured. Telon This section closes out the issue and contains a sampling of books, CD, films, exhibits and our column on etymology and proverbs.

Other Feature Stories Profiles, Photographic Essays and Global Trends

Base Demographics Median Age Median Household Income Median Value of Owned Home Men Women Education Bachelor’s Degree Post Graduate Degree/Study

47 $113,506 $319,125 47% 53% 57% 26%

Region

Owner/Partner/Company Officer Professional/Managerial

Income

Travel

Job Title

2011 Passengers

Caribbean

7,303,623

South America

4,206,042

Central America

2,045,312

14% 44%

Mexico

1,770,380

TOTAL PAN LATIN

15,325,357

Household Income US $100,000+ Household Income US $150,000+

57% 32%

GRAND TOTAL ALL REGIONS

53,816,504

Business Travel Outside US in past 3 years Business Hotel Stay in past 12 months

17%

43%

Source: 2011 Doublebase GfK MRI; Publisher’s defined prototype – AA traveler and (Pan Latin Travel in past 3 years OR Hispanic Origin or Descent)


NEXOS Magazine

American Airlines Nexos caters to the affluent, highly-educated Spanish and Portuguese speaking frequent traveler residing in the U.S. and abroad. Nexos is the only Pan-Regional magazine distributed in-flight to Latin American countries and Spain. Distributed six times a year in

February, April, June, August, October and December, each issue is available to 8.9 million passengers.

American Airlines Nexos Reader

49 110k

46

% MEN

MEDIAN AGE MEDIAN HHI Source: 2012 Doublebase GfK MRI; Publisher’s defined prototype – AA traveler and Pan Latin Travel in past 3 years OR Hispanic Origin or Descent

51 % WOMEN


NEXOS Magazine Editorial Overview Mosaico The opening section of the magazine is a two to three page roundup of small stories or blurbs about products, hotels, or services related to travel, business and active lifestyles. Cover Story Features a Latin American, US or European destination that goes beyond the usual tourist destinations and includes hidden gems and local hangouts that only the well-informed traveler and insider would know about. Other Feature Stories Profiles, Photographic Essays and Global Trends Panorama An open forum where shorter stories about health and well-being; lifestyle and gastronomy; travel and leisure; as well as business and technology are featured.

Telon This section closes out the issue and contains a sampling of books, CD, films, exhibits and our column on etymology and proverbs.


NEXOS Magazine 2013 Editorial Calendar

February/March – Hiking the Inca Trail in Peru April/May - Paraguay

June/July - Nicaragua August/September - San Pedro de Atacama Chile October/November - An Arts and Gastronomy Tour through Miami and South Beach December/January - Patagonia Argentina February/March 2014 - Canaima Venezuela (TENTATIVE)

All topics subject to change.


NEXOS Magazine Customers Region

2011 Passengers

Caribbean

7,232,421

South America

4,335,426

Central America

2,043,391

Mexico

1,770,721

TOTAL PAN LATIN

15,381,959

GRAND TOTAL – (ALL REGIONS)

53,816,504

Source: 2011 AA Passengers Boarding Statistics


NEXOS Magazine Reader Profile Base Demographics

Median Age Median Household Income Median Value of Owned Home Men Women

46 $110,000 $287,000 49% 51%

Education

Bachelor’s Degree Post Graduate Degree/Study

60% 25%

Job Title

Owner/Partner/Company Officer Professional/Managerial

15% 45%

Income/Lifestyle

Household Income US $100,000+ Household Income US $150,000+

55% 29%

Travel/Entertainment

Business Travel Outside US in past 3 years Business Hotel Stay in past 12 months

Source: 2012 GfK MRI Doublebase; Publisher’s Defined Prototype based on AA traveler with Pan Latin travel in past year or Hispanic origin or descent.

20% 46%


NEXOS Magazine Issue & Closing Dates Issue/On Board Dates

Space & Materials Closing Date

December-January 2013/December 1

October 15, 2012

February-March/February 1, 2013

December 14

April-May/April 1

February 15, 2013

June-July/June 1

April 15

August-September/August 1

June 14

October-November/October 1

August 15

December-January 2014/December 1

October 15

Please note: All advertisements will be reviewed by American Airlines and are subject to approval.


NEXOS Magazine General Gross Rates Inside Front or Inside Back Cover Full Page 1X $26,500 3X $25,200 6X $22,600 Back Cover Full Page $28,800 Full Page Spread 4C 2C BW 1X $41,400 $37,100 $31,900 3X $38,500 $34,500 $29,700 6X $35,200 $31,600 $27,200 Full Page 4C 1X $20,700 3X $19,300 6X $17,600

2C $18,500 $17,200 $15,800

BW $15,900 $14,900 $13,600

Half Page Spread 4C 2C BW 1X $26,000 $23,300 $20,100 3X $24,200 $21,700 $18,700 6X $22,200 $19,800 $17,100 Half Page 4C 1X $13,000 3X $12,100 6X $11,100

2/3 Page 4C 2C BW 1X $15,500 $13,900 $12,000 3X $14,500 $12,900 $11,100 6X $13,200 $11,800 $10,200 1/3 Page 4C 1X $8,900 3X $8,300 6X $7,600

2C $7,800 $7,200 $6,600

BW $6,700 $6,200 $5,700

Pre Printed Inserts 2 Pgs $31,000 4 Pgs $35,000 6 Pgs $44,300 8 Pgs $49,600 10 Pgs $55,200 Business Reply Cost – Space Cost 1 Up BRC $9,000 2 Up BRC $10,400 3 Up BRC $11,200 Full Page BRC $11,500

2C BW $11,600 $10,000 $10,800 $9,300 $9,900 $8,600

American Airlines NEXOS is published six times per year - February, April, June, August, October and December. Rates effective July 1, 2012 Rate Base 209,000


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