2013 American Airlines NEXOS Magazine Media Kit
AMERICAN AIRLINES NEXOS American Airlines Nexos es la única revista pan regional que esta escrita en español y portugués especialmente para los viajeros frecuentes de American Airlines. La revista se distribuye en vuelos con destino a países de América Latina y Madrid. Distribuido seis veces al año en febrero, abril, junio, agosto, octubre y diciembre, Nexos está disponible para 8.9 millones de pasajeros.
NUESTRO EDITORIAL Mosaico La sección de apertura de la revista es un resumen de dos a tres páginas conteniendo pequeñas historias acerca de los productos, hoteles, o servicios relacionados con viajes, negocios y estilos de vida activos. Portada Articulo sobre un destino de América Latina, los EE.UU. o Europa que va más allá de los destinos turísticos habituales, e incluye locales que no son reconocidos y lugares donde disfrutan residentes de esos lugares que sólo el viajero bien informado y con información privilegiada se conocen. Articulos Adicionales Perfiles, ensayos fotográficos y las tendencias mundiales.
Panorama Un foro abierto en el que historias más cortas se presentan sobre la salud y el bienestar, estilo de vida y la gastronomía, viajes, así como los negocios y la tecnología se ofrecen. Telon Esta sección cierra el tema de la revista y contiene una selección de libros, CD, películas, exposiciones y nuestra columna en la etimología y los proverbios.
Demográfica
Educación Titulo Ingresos Viajes
Median Age Median Household Income Median Value of Owned Home Hombres Mujeres Bachelor’s Degree Post Graduate Degree/Study Owner/Partner/Company Officer Professional/Managerial Ingreso del hogar US $100,000+ Ingreso del hogar US $150,000+ Viaje de negocio fuera de EEUU últimos 3 anos Estancia de hotel por negocio últimos 12 meses
47 $113,506 $319,125 47% 53% 57% 26% 14% 44% 57% 32% 17% 43%
Fuente: 2011 Doublebase GfK MRI; prototipo definido de la editorial - AA viajero y (Pan de Viajes de América en los últimos 3 años o de origen hispano o descenso)
Región
Pasajeros 2011
Caribe
7,303,623
Sudamérica
4,206,042
Centroamérica
2,045,312
México
1,770,380
TOTAL
15,325,357
GRAN TOTAL TODAS REGIONES
53,816,504
AMERICAN AIRLINES NEXOS MAGAZINE American Airlines Nexos caters to the affluent, highly-educated Latin American frequent traveler residing in the U.S. and abroad. Nexos is the only Pan-Regional magazine distributed in-flight to Latin American countries. Distributed six times a year in February, April, June, August, October and December, each issue is available to 8.9 million passengers.
EDITORAL OVERVIEW Mosaico The opening section of the magazine is a two to three page roundup of small stories or blurbs about products, hotels, or services related to travel, business and active lifestyles. Cover Story Features a Latin American, US or European destination that goes beyond the usual tourist destinations and includes hidden gems and local hangouts that only the well-informed traveler and insider would know about.
Panorama An open forum where shorter stories about health and well-being; lifestyle and gastronomy; travel and leisure; as well as business and technology are featured. Telon This section closes out the issue and contains a sampling of books, CD, films, exhibits and our column on etymology and proverbs.
Other Feature Stories Profiles, Photographic Essays and Global Trends
Base Demographics Median Age Median Household Income Median Value of Owned Home Men Women Education Bachelor’s Degree Post Graduate Degree/Study
47 $113,506 $319,125 47% 53% 57% 26%
Region
Owner/Partner/Company Officer Professional/Managerial
Income
Travel
Job Title
2011 Passengers
Caribbean
7,303,623
South America
4,206,042
Central America
2,045,312
14% 44%
Mexico
1,770,380
TOTAL PAN LATIN
15,325,357
Household Income US $100,000+ Household Income US $150,000+
57% 32%
GRAND TOTAL ALL REGIONS
53,816,504
Business Travel Outside US in past 3 years Business Hotel Stay in past 12 months
17%
43%
Source: 2011 Doublebase GfK MRI; Publisher’s defined prototype – AA traveler and (Pan Latin Travel in past 3 years OR Hispanic Origin or Descent)
NEXOS Magazine
American Airlines Nexos caters to the affluent, highly-educated Spanish and Portuguese speaking frequent traveler residing in the U.S. and abroad. Nexos is the only Pan-Regional magazine distributed in-flight to Latin American countries and Spain. Distributed six times a year in
February, April, June, August, October and December, each issue is available to 8.9 million passengers.
American Airlines Nexos Reader
49 110k
46
% MEN
MEDIAN AGE MEDIAN HHI Source: 2012 Doublebase GfK MRI; Publisher’s defined prototype – AA traveler and Pan Latin Travel in past 3 years OR Hispanic Origin or Descent
51 % WOMEN
NEXOS Magazine Editorial Overview Mosaico The opening section of the magazine is a two to three page roundup of small stories or blurbs about products, hotels, or services related to travel, business and active lifestyles. Cover Story Features a Latin American, US or European destination that goes beyond the usual tourist destinations and includes hidden gems and local hangouts that only the well-informed traveler and insider would know about. Other Feature Stories Profiles, Photographic Essays and Global Trends Panorama An open forum where shorter stories about health and well-being; lifestyle and gastronomy; travel and leisure; as well as business and technology are featured.
Telon This section closes out the issue and contains a sampling of books, CD, films, exhibits and our column on etymology and proverbs.
NEXOS Magazine 2013 Editorial Calendar
February/March – Hiking the Inca Trail in Peru April/May - Paraguay
June/July - Nicaragua August/September - San Pedro de Atacama Chile October/November - An Arts and Gastronomy Tour through Miami and South Beach December/January - Patagonia Argentina February/March 2014 - Canaima Venezuela (TENTATIVE)
All topics subject to change.
NEXOS Magazine Customers Region
2011 Passengers
Caribbean
7,232,421
South America
4,335,426
Central America
2,043,391
Mexico
1,770,721
TOTAL PAN LATIN
15,381,959
GRAND TOTAL – (ALL REGIONS)
53,816,504
Source: 2011 AA Passengers Boarding Statistics
NEXOS Magazine Reader Profile Base Demographics
Median Age Median Household Income Median Value of Owned Home Men Women
46 $110,000 $287,000 49% 51%
Education
Bachelor’s Degree Post Graduate Degree/Study
60% 25%
Job Title
Owner/Partner/Company Officer Professional/Managerial
15% 45%
Income/Lifestyle
Household Income US $100,000+ Household Income US $150,000+
55% 29%
Travel/Entertainment
Business Travel Outside US in past 3 years Business Hotel Stay in past 12 months
Source: 2012 GfK MRI Doublebase; Publisher’s Defined Prototype based on AA traveler with Pan Latin travel in past year or Hispanic origin or descent.
20% 46%
NEXOS Magazine Issue & Closing Dates Issue/On Board Dates
Space & Materials Closing Date
December-January 2013/December 1
October 15, 2012
February-March/February 1, 2013
December 14
April-May/April 1
February 15, 2013
June-July/June 1
April 15
August-September/August 1
June 14
October-November/October 1
August 15
December-January 2014/December 1
October 15
Please note: All advertisements will be reviewed by American Airlines and are subject to approval.
NEXOS Magazine General Gross Rates Inside Front or Inside Back Cover Full Page 1X $26,500 3X $25,200 6X $22,600 Back Cover Full Page $28,800 Full Page Spread 4C 2C BW 1X $41,400 $37,100 $31,900 3X $38,500 $34,500 $29,700 6X $35,200 $31,600 $27,200 Full Page 4C 1X $20,700 3X $19,300 6X $17,600
2C $18,500 $17,200 $15,800
BW $15,900 $14,900 $13,600
Half Page Spread 4C 2C BW 1X $26,000 $23,300 $20,100 3X $24,200 $21,700 $18,700 6X $22,200 $19,800 $17,100 Half Page 4C 1X $13,000 3X $12,100 6X $11,100
2/3 Page 4C 2C BW 1X $15,500 $13,900 $12,000 3X $14,500 $12,900 $11,100 6X $13,200 $11,800 $10,200 1/3 Page 4C 1X $8,900 3X $8,300 6X $7,600
2C $7,800 $7,200 $6,600
BW $6,700 $6,200 $5,700
Pre Printed Inserts 2 Pgs $31,000 4 Pgs $35,000 6 Pgs $44,300 8 Pgs $49,600 10 Pgs $55,200 Business Reply Cost – Space Cost 1 Up BRC $9,000 2 Up BRC $10,400 3 Up BRC $11,200 Full Page BRC $11,500
2C BW $11,600 $10,000 $10,800 $9,300 $9,900 $8,600
American Airlines NEXOS is published six times per year - February, April, June, August, October and December. Rates effective July 1, 2012 Rate Base 209,000