Grey is cool

Grey is cool!

Anyone who follows fashion will know that trends are a circular business. So, I’m not surprised to see oyster grey-coloured hair popping up hither and thither again.

Ironically, I’m not talking about middle-aged or older people, but youngsters in their twenties and early thirties. From the model Winnie Harlow (she’s 28) to the USA footballer Sergiño Dest (22), loads of stars are going grey. Of course, the hair industry is mindful that the term ‘grey hair’ largely remains being synonymous with ‘old’, so is creating buzzy new names, such as the aforementioned ‘oyster’, along with my personal favourite, ‘pearlescent blonde’. Is this a clever marketing trick? Quite possibly, as #silvergreyhair has been viewed a staggering 1.9m times on TikTok. And no, it wasn’t just me searching for videos of myself. Whether it’s due to celebrity infl uencers or genius advertising campaigns, the younger generations are increasingly embracing a hair colour more readily associated with their parents, or indeed grandparents. Quite what the psychology behind this is, I simply don’t know. But then, in the teeth of a long winter, what could be, ahem, cooler than hair that matches the season of frosty mornings, leaden skies and freezing fog? Another curious aspect of the trend is that younger folks are dyeing their hair in grey tones as an active, aesthetic choice. It’s almost as if they’re experimenting with their own future appearance and, rather than shy away from what for most of us is inevitable and usually covered up by adopting diff erent colours.

by Craig Smith Director of Grateful Heads Hair Salon

Grey hair is trendy and cool

The actress and model Julie Fox (photo) caused a stir late last year when she turned up at an event with grey hair and commented: “This is a love letter to getting older.” She’s the ripe age of 32. Unfortunately, Julia then undid the good work by adding “Getting old is f***ing hot. It is sexy.” I wonder how she’ll feel in three decades time… On the plus side, right now grey hair is trendy and cool. So those of us who naturally sport this colour are no longer ‘old’, instead we’re super stylish!

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