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Oral Health America and Patterson Dental present
2011
FallforSmiles
®
Join us as we
“Bring Healthy Mouths to Life!”
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L for SMILES
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What is Fall for Smiles? Fall for Smiles is a grassroots campaign promoting awareness of vital oral health habits among both children and older adults. Through promoting the importance of four key messages: 1) dental self-care, 2) healthy nutrition, 3) routine dental visits, and 4) no tobacco use, Fall for Smiles strives to bring healthy mouths to life. Oral Health America and Oral Healthcare Can’t Wait invite you to participate in this year’s Fall for Smiles promotion. Beginning September 1, we’ll “Fall for Smiles” – and we hope you will join us! There are many ways that you can participate. By supporting Fall for Smiles, you will encourage the families at your practice to include oral health in their back-to-school and fall routines, leading to a lifetime of healthy smiles. Do your part this fall by taking a few extra minutes to promote healthy oral care habits to your patients. Together with Oral Health America, Oral Healthcare Can’t Wait, Patterson Dental, dental practices across the United States and many other corporate, nonprofit and association partners, we can ensure that Americans make oral health a priority. As an industry leader for more than 130 years, Patterson Dental takes responsibility for working to improve healthcare access and treatment options for everyone. We support Fall for Smiles because it’s never too late to establish good oral care habits. Find out more at www.pattersondental.com. Healthy Food Choices
Self Care Brush & Floss Daily
Fall for Smiles
No Tobacco
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FallforSmiles
Regular Dental Visits
Oral Health America (OHA) is a national nonprofit organization whose mission is to change lives by connecting communities with resources to increase access to oral health care, education and advocacy for all Americans, especially those most vulnerable. Find out more at www.oralhealthamerica.org. Oral Healthcare Can’t Wait is a Dental Trade Alliance initiative promoting patient awareness, www.oralhealthcarecantwait.com
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Why is Fall for Smiles important? • Tooth decay is the primary unaddressed childhood disease in the United States. Children lose over 51 million school hours per year for dental-related illnesses, while adults lose over 164 million work hours. With your help, Fall for Smiles healthy mouth practices will change these alarming statistics. • Surprisingly, we have a lot to learn about our mouths. Most adults (82%) are unaware of the role infectious bacteria can play in tooth decay and cavities. We need your help to inform children, parents and older adults about why mouth health is so important to our overall health. How do I participate?
Press Release and Letter to the Editor
Web Button Poster Attached in this booklet! Tear out, photocopy and distribute to your patients
Smile Contest
Win a StarSmilez® gift package Social Media Guide
Coloring Sheet
Find these resources at www.oralhealthamerica.org/fallforsmiles www.oralhealthamerica.org/fallforsmiles
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Campaign collateral: How to run Fall for Smiles There are many ways that your office can “Fall for Smiles”! Here are some ideas to help you spread the word! • Encourage young patients to have fun using the coloring sheets in your waiting room, then post them around your office to show your support for Fall for Smiles • Talk to patients of all ages about maintaining good oral and overall health • New to social media? Reach out to your adult patients by using our social media guide. Show your support on Facebook and Twitter! • Post the Fall for Smiles Web button and link www.oralhealthamerica.org/fallforsmiles on your office website • Promote Fall for Smiles in your newsletters, e-newsletters or press releases • Show off your beautiful, healthy smiles in the Fall for Smiles Contest by submitting photos of your staff and/or patients! Email photos to Melissa@oralhealthamerica.org. Winners will be selected by Oral Health America in October. For more information, visit www.oralhealthamerica.org/fallforsmiles • Plan a trip to the National Museum of Dentistry in Baltimore, Maryland during Fall For Smiles! Or visit the Museum’s MouthPower Online Program. Discover the power of a healthy smile at www.MouthPower.org!
Help us top last year’s Fall for Smiles accomplishments! In 2010, Oral Health America’s Fall for Smiles initiative: • Engaged 43 sponsors and promotional partners • Gained 431,973,874 audience impressions through 718 media placements • Reached over 60,000 dental professionals through email blasts (including Patterson Dental, Henry Schein Dental, Harry J. Bosworth Company) • Received 40 smile photo contestants and awarded 3 winners • Tallied 1052 web page hits in September and 910 hits in October • Obtained multiple mentions on OHA’s Facebook page (nearly 2,000 fans) and Twitter (nearly 400 followers)
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FallforSmiles
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JOIN US AS WE
FALL FOR SMILES
Avoid tobacco products Make healthy food choices Connect with us: Oral Health America
Smile4Health
FOR MORE INFORMATION VISIT: w www.oraLHeaLtHaMerica.org/FaLLForSMiLeS
www.oralhealthamerica.org/fallforsmiles
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2011
FallforSmiles A lifetime of healthy smiles! • Brush and floss your teeth as part of your daily routine • Visit your dental office regularly • Choose healthy foods for a nutritious diet and healthy mouth • Do not use tobacco products Talk to your dentist or hygienist for tips on creating your own healthy smile and visit www.oralhealthamerica.org/fallforsmiles
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Show off your beautiful smiles by participating in our Fall for Smiles photo contest!
How to enter: Submit photos of your dental team members’ and/or patients’ beautiful smiles! Email submissions to
StarSmilez®
Melissa@oralhealthamerica.org by October 31, 2011. Winners will be entered in a raffle to win 3 great packages from StarSmilez® and other great prizes! StarSmilez are the original plush oral health educational personalities! For over two decades, StarSmilez products have aided dental professionals, pediatricians, health educators and parents in helping to teach children how to develop good oral health habits. Any submission may be used in an Oral Health America publication unless noted otherwise.
www.oralhealthamerica.org/fallforsmiles
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Join Oral Health America, Oral Healthcare Can’t Wait®, Patterson Dental, and corporate, nonprofit and association partners to support the 2011 Fall for Smiles promotion! www.oralhealthamerica.org/fallforsmiles
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Patterson Dental has a long history of supporting Oral Health America and its programs. Patterson supports the Fall for Smiles campaign by generously donating the design, printing and distribution of this booklet.
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