Oral Health America Webinar Series
ToothWisdom.org: A Consumer Resource to Improve Older Adult Oral Health
September 28, 2017
Connect with OHA! /Oral Health America
@Smile4Health
/Oral Health America
@Smile4Health
HOUSEKEEPING INFORMATION • •
Please remember to MUTE your phone. Questions are welcome! We’ll allow 10-15 minutes after the presentation for questions. •
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Questions will be accepted in writing through the control panel on the upper right hand of your screen. Submit questions at any time; we will address them at the end of the presentation.
Webinar is being recorded; for rebroadcast on OHA’s website – OralHealthAmerica.org Your feedback is important to us. Please take our brief webinar evaluation after this session; link will be sent via email.
CE Credit Available
*Now available for dental professionals, nursing professionals, and social workers!
ABOUT ORAL HEALTH AMERICA
America’s leading national oral health nonprofit focused on the nation’s oral and overall health for 63 years, with particular emphasis on children and youth, older adults and Americans whose voices are not well-represented in oral healthcare conversations. © 2017 Oral Health America
OHA employs strategic partnerships and communications to connect the dots between oral and overall health
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CAMPAIGN FOR ORAL HEALTH EQUITY
WISDOM TOOTH PROJECT®
© 2017 Oral Health America
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CAMPAIGN FOR ORAL HEALTH EQUITY Addresses oral health inequities in our society and identifies possibilities for closing the oral health divide in America. The campaign strives to: Educate and engage the public, including policymakers, about the importance of oral health for overall health Emphasize the need to prioritize oral disease alongside other chronic health conditions Lead, participate and observe on legislative issues impacting oral health policies critical to OHA, our programs and stakeholders
Š 2017 Oral Health America
Jessica Meister Web Coordinator at Oral Health America
ToothWisdom.org: A Consumer Resource to Improve Older Adult Oral Health
POLL: How Would You Best Describe Your Organization? • Clinical dental practice • Health organization • Aging organization • Community outreach organization • Academic / educational institution • Other
Today’s Webinar 1. 2. 3. 4. 5.
A Little Bit of History Tour of NEW! Toothwisdom.org How You Can Use & Contribute to the Project Seniors, Accessibility, & The Web 6 Strategies for Building Better Senior Resources
A Little Bit of History
2008
2010
2012
2013
2017
OHA begins to tackle the issue of older adult oral health
Environmental scan reveals need for older adult “portal� focused exclusively on oral health
OHA signs with Blue State Digital to do initial build of toothwisdom.org
Toothwisdom.org launches alongside A State of Decay Vol. II
New Toothwisdom.org launches!
Toothwisdom.org in 2016: Planning for Redesign
“[The] Wisdom Tooth Project® goal is to educate the public on the importance of oral health for the older adult population and advocate for policies that benefit this group” 2010 OHA Summary of Online Portal Research & Environmental Scan
Asking Questions to Keep Our Promise EVALUATION Has toothwisdom.org met our original goal? How? BRAINSTORMING & IDEATION Given what we know now, what should do to improve our outreach? DELIVERY What can we realistically do to best serve the older adult population and improve oral health outcomes?
What did we learn?
Our audience was more narrow than we had originally thought
The tasks that people were trying to do were also much more narrow 1.60%
0.70% 0.70%
0.40%
0.20%
Find Care
3% 8%
Health Resources Homepage 47%
For Older Adults 34%
Blog
Based on Google Analytics Traffic from August 4, 2015 – August 5, 2016
2017 Launch Goals: The 4 R’s • Refocus the website to serve one primary audience: older adults & those who care for them • Realign information on toothwisdom.org to match other current Wisdom Tooth Project® efforts • Reduce number of projects with low or no impact on mission goals and a heavy time investment • Redesign toothwisdom.org to reflect these changes
Toothwisdom.org 2013-2017 Website Structure
Older Adults Audience
Caregivers
Journal articles
Professionals
Patient Education
Complications in Older Age
Professional Education
Importance of Oral Health Promising Practices
Health Resources
Mouth-Body Connection
Homepage Paying for Care Prevention Find Care
50 U.S. State Pages
Take Action
50 State Pages
Blog
4,000 Individual Find Care Pages
NEW Toothwisdom.org 2017+ Website Structure
Preventive Care
Aging & Oral Health
Paying for Care Health Topics A-Z Overall Health Find Care Dentures & Appliance Maintenance
Homepage
Pain & Disease Management
News
Sensational Seniors
NEW Toothwisdom.org Launched on August 23, 2017
Live Demo https://www.toothwisdom.org/
How Can Organizations & Professionals Use Toothwisdom.org Materials? • Articles and resources are available to print & distribute for non-commercial purposes • Find Care tool may be used to field questions about where to find affordable care
How Can You Help Improve and/or Contribute to Toothwisdom.org? • Let us know about affordable dental clinics we may be missing from our database • Write oral health articles or guest posts to be incorporated into our Health Topics A-Z or News sections • Play “Exterminator” and help us find bugs that need to be fixed • Help us spread the word!
Seniors, Accessibility, & The Web
TRUE OR FALSE: If your organization receives federal funding, your website must meet accessibility standards. • True, only if the organization is over 50% federally funded • True, for any level of federal funding • False
Seniors & Accessibility • As of January 2018, Section 508 Accessibility compliance will be required for organizations and institutions that receive any federal funding • Nearly 40% of people age 65 & older have at least one disability (2014 U.S. Census Report) • Visual impairments, dexterity, & memory are often the biggest concerns for websites and documents
Accessibility Resources Web Content Accessibility Guidelines (WCAG) https://www.w3.org/TR/WCAG20/
Basics of Web Accessibility https://www.usability.gov/what-andwhy/accessibility.html Section 508 Requirements https://section508.gov/ Web Accessibility Evaluation Tool http://wave.webaim.org/
Seniors & The Web • Rely heavily on search engines & site search tools • Are more likely to blame themselves when things go wrong • Make broad generalizations based on imagery • May need literal signifiers that something is interact-able.
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Resources on Seniors & The Web “Seniors As Web Users” – Nielsen Norman Group https://www.nngroup.com/articles/usability-for-senior-citizens/ “Ways Older People Use Digital Technology Differently” – Smashing Magazine https://www.smashingmagazine.com/2015/02/designing-digitaltechnology-for-the-elderly/
“Tech Adoption Climbs Among Older Adults” – Pew Research Center http://www.pewinternet.org/2017/05/17/tech-adoption-climbsamong-older-adults/
5 Strategies for Building Better Senior Resources 1. 2. 3. 4. 5.
Be big. Be bold. Be obvious. Less is more. Find your empathy & be a mensch. You are not your audience. Don’t know if it works? Ask.
Be big. Be bold. Be obvious.
2013-2017 Search Bar
NOT OBVIOUS
2017+ Search Bar
OBVIOUS
Less is more. 2013 Original Article
2017 Consumer-Focused Edit
Find Your Empathy & Be a Mensch 2013 copy: “This puts the senior at a greater risk for tooth decay and gum disease.”
2017 edit: “This means that the older we get, the greater our risk for tooth decay and gum disease.”
You are not your audience.
Don’t know if it works? Ask. • Specifically, ask the people who you’re trying to reach • Usability testing can get good results with just 4 people • Create paper versions of new ideas for quick & easy testing • A formal lab setting isn’t needed, just a willingness to listen and adapt
5 Strategies for Building Better Senior Resources 1. 2. 3. 4. 5.
Be big. Be bold. Be obvious. Less is more. Find your empathy & be a mensch. You are not your audience. Don’t know if it works? Ask.
Thank You! jessica.meister@oralhealthamerica.org
Question and Answer Session • Questions are welcome! This session may last for 10-15 minutes. • Write your questions in your control panel on the upper right hand of your screen. • Submit questions at any time.
CE Credit Available
*Now available for dental professionals, nursing professionals, and social workers!
Contact Information • Jessica Meister • jessica.meister@oralhealthamerica.org
• Eamari Bell • eamari.bell@oralhealthamerica.org