Flip this over to enjoy the Fall issue of Interior Appeal!
september | october 2024
66 Suneera 2.0
After exiting her unicorn $1 billion+ business, Suneera Madhani took two years to reassess, renew and reignite her passion. Now, she’s launched her second chapter with two companies — to empower small businesses. Worth AI is a tech platform that utilizes data to provide credit scores for businesses — something previously nonexistent. CEO School began as a successful podcast for women entrepreneurs, but now encompasses a wide array of resources designed to help them reach the $1 million mark and beyond.
71 Be Bold. Embrace Change. Make It Happen: 2024 Orlando Women’s Conference Preview & Program
The September 12 event at the Dr. Phillips Center for the Performing Arts will feature more than 40 well-respected community leaders sharing thoughts, experiences and ideas on everything from impactful speaking, bold career choices, social media best practices, and community collaborations, plus more. Suneera Madhani, Allison Walsh, and Dr. Rizwana Fareeduddin and Deborah Brown, APRN, CNM, will present the keynote addresses and the day will end with SHETalks: 10 Vital Voices Leading with Passion. Opera Orlando, Central Florida Vocal Arts and the Orlando Philharmonic Orchestra will also take the stage.
on the cover: Suneera Madhani photographed at Hi Hello Labs by Ashley Maisonet. Details on page 66.
ASHLEY MAISONET, HI HELLO LABS
10 THE LIST
People, places and things: Top totes for work and play; Autumn accessories from Monkee’s, The Grove, Tuni, Frank and The House on Lang; Women to Watch: Lindsay Winter Bellinkoff and Jennifer Bentson put a fresh spin on fundraising; and Danielle Permenter, Cathy Rodgers, Flynn Dobbs and Sharon Line Clary announce new titles. Hot Tickets: A roundup of fall fundraisers and charity galas that benefit community causes.
28
BEAUTY, BODY & SPIRIT
Think Pink… Estee Lauder companies continue to offer products supporting research for a cure; Board-certified cosmetic and reconstructive surgeon Dr. Stephenie Poris explains the advances in breast reconstruction; Women Are Incredible series highlights Simona Lazinsk who has overcome a lot of adversities in her life including breast cancer; Cosmetic nurse practitioner Ashley Pontenberg, MS, APRN-C, founded Artistik Beauty with patient care in mind.
40 TASTES & EXPERIENCES
Kelly’s Homemade Ice Cream is the epitome of a hometown homerun; Russell’s on Lake Ivanhoe announces lunch service; Visit Orlando’s Magical Dining is in full swing — through September 30 — with a record 152 restaurants; Meliá Orlando Celebration is expanding their Stay Well by Delos Suites and adding a Wellness Concierge service; Bits & Bites: Salt & The Cellar, ette hotel’s fine dining restaurant. Bits & Bites: Fall at Grande Lakes and more.
52 AGENDA
Event recaps include: Orange Appeal’s 16th anniversary celebration; Faine House’s Mission Possible: An Evening of Hope; The Orlando Economic Partnership’s 2024 All Women Empowered (AWE) Impact Forum; Support Our Scholars Dorm Shower; Palm Royale themed Shiny Sheet Soirée.
BE BOLD. EMBRACE CHANGE. MAKE IT HAPPEN.
Back in 2010, we wanted to create something special for women as an IRL extension of Orange Appeal, so the Orlando Women’s Conference was born. On September 12 we will gather at the Dr. Phillips Center for the Performing Arts to be inspired, encouraged, empowered, enlightened, and come together as a community.
Both keynote speakers — Suneera Madhani and Allison Walsh — epitomize the call to action we chose as this year’s theme: BE BOLD. EMBRACE CHANGE. MAKE IT HAPPEN. Suneera built a unicorn — a privately owned startup company valued at over $1 billion — and exited to reassess what she wanted. That respite led to the creation of two new businesses.
Allison Walsh has been an integral part of innovative business startups while envisioning and bringing to life her own brand — She Believed She Could. She has brought her insights and expertise to several Orlando Women’s Conferences, and now she will be on the main stage in Steinmetz Hall to deliver a powerful message during the luncheon.
Although learning is an integral component of the day, it’s really the connections and conversations that attendees comment on most. It’s a space and a place for women to feel strong, vibrant and engaged. We hope to see you there! Learn more at orlandowomensconference.com.
EDITOR & PUBLISHER
Christi Ashby christi@orangeappeal.com
ASSOCIATE EDITOR & PUBLISHER
Kate Slentz kate@orangeappeal.com
OPERATIONS & ADMINISTRATION
Wendy Tramell wendy@orangeappeal.com
CIRCULATION CONSULTANT
Mollie O’Shea
BUSINESS MANAGER
Robert Ashby
PHOTOGRAPHER
Ashley Maisonet, Hi Hello Labs
PRODUCTION DIRECTOR
Rita Tyrrell FOR ADVERTISING: advertising@orangeappeal.com FOR SUBSCRIPTIONS: orangeappeal.com/subscribe-toorange-appeal/
Copyright 2024. No materials may be reproduced without permission. Please do not send unsolicited articles or photographs. Publisher not responsible for individual opinions contained herein.
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EVENTS
The 14th annual ORLANDO WOMEN’S CONFERENCE will be held September 12, 2024.
For updates and details, visit orlandowomensconference.com For sponsorship information email kate@orangeappeal.com
SPECIAL ORANGE APPEAL EVENTS
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TOP totes
all your
Shiny, smooth, textured and detailed, these bags add a luxurious touch to fall ensembles with plenty of room for
essentials. Clockwise from top left: TORY BURCH Ella Printed Tote Bag; STELLA MCCARTNEY Falabella Shimmer Fold-Over Tote Bag, CHLOÉ Woody Medium Tote Bag in Perforated Leather, REBECCA MINKOFF Edie Quilted Leather Tote Bag, MARC JACOBS
The Leather Large Tote Bag and RALPH LAUREN Large Cashmere Suede Tote Bag.
fab fall accessories
Whether you’re dressing up or keeping it casual, local boutiques offer bountiful selections of wardrobe enhancements representing the hottest trends and styles.
Clockwise from top left: Leather by IMC Handmade Color BlockTie Belt, $138, The Grove; Catherine Canino Rainbow Pebble Necklace, $224, Frank; Lucca Ariel Rancher Hat, $62, The House on Lang; Amelia Tortoise Cuff, $24, The Grove; Chocolat Blu Astrid Ivory Leather Booties, $195, Monkee’s of Winter Park; Sarah Stewart Evie Python Rainbow Bucket Bag, $320, Frank; Red Vegan Leather Cowboy Boots, $78, The House on Lang.
Clockwise from top left: Capucine De Wulf Mermaid Garden Vine Necklace, $475, Frank; Garland Ashley Velvet Leopard Clutch Bag, $295, Monkee’s of Winter Park; 30MM Metallic Belt, $85, Eelle Triple Tourmaline Necklace, $275, Theo Astraea Mesh Booties, $395, and Aupen Fearless Re-Edition Olive Bag, $340, all from Tuni.
Clockwise from top middle: Two Tone Knottle Headband, $20, The Grove; Melie Bianco Shoulder Bag, $98, The House on Lang; Theo Phoebe Leg Warmer Boots, $595, Tuni; Free People Leather Belt, $38, The House on Lang; Vanessa Baroni Great Black Chain Bracelet, $59, The Grove; Eelle Mist Tourmaline Bangle, $85, Tuni; Hammitt Bryant Medium Winter Cherry Bag, $395, Monkee’s of Winter Park.
Bunco Roll for a Cause: A Fresh Take on Fundraising
In today’s competitive world of fundraising, innovation is key to capturing the attention of new donors. That’s where Bunco Roll for a Cause comes in — a dynamic event designed to engage and inspire a new generation of supporters. We caught up with the creators, Lindsay Winter Bellinkoff and Jennifer Bentson, to discuss how they’re revolutionizing nonprofit fundraising.
Orange Appeal: What exactly is Bunco Roll for a Cause?
Lindsay: Bunco Roll for a Cause is an exclusive fundraising event where community-minded individuals connect to sip, play, and give back. Attendees roll the dice for a chance to win coveted designer prizes while mingling with friends and fellow supporters. At its core, this event is all about creating a fun, social atmosphere while supporting important causes.
OA: What inspired you to create this event?
Jennifer: We wanted to find a way to bring people together in a meaningful way, espe-
cially those who might not have been engaged with traditional fundraising events. Bunco is a naturally social game, but it’s usually played with only 12 people. We thought, why not tweak the rules, scale it up, and create an experience that more people can enjoy? It was also important to us to make the event appeal to a younger demographic of donors, which is why we’ve strategically crafted it to spice up the typical nonprofit fundraising efforts.
OA: How has the event grown since its inception?
LWB: We’ve been thrilled by the response. Our first Roll in 2022 sold out in just a few days, and now we’re partnering with The Mall at Millenia to host our largest event yet in the Grand Court on Sunday, October 13. This year’s event will benefit Runway to Hope’s grocery assistance division, and we’re proud to have Kroger Delivery as our national grocery partner and mission sponsor.
OA: Who are the people behind Bunco Roll for a Cause?
JB: We’ve been involved in nonprofit consulting within the Central Florida community for years, and we pride ourselves on our strategic approach to fundraising. We handle everything from project management to graphic design and branding, and we’re committed to fostering a sense of community among our supporters.
and Lindsay Winter Bellinkoff
OA: What’s next for Bunco Roll for a Cause?
LWB: We’re eager to expand this event to other markets in Florida and beyond. We believe Bunco Roll for a Cause has the potential to become a signature fundraiser for charities, offering a simple, fun approach to giving back that’s unlike anything else out there.
OA: How can people get involved?
JB: We’d love to connect with anyone interested in learning more or partnering with us. Feel free to reach out at Hello@buncorollforacause.com. You can also follow us on Instagram at @Bunco_RollingForACause or visit our website at buncorollforacause. com. Bunco Roll for a Cause is redefining how we think about fundraising—one roll at a time. We invite you to join us in this exciting movement!
Jennifer Bentson
Four Community Leaders Assume New Positions
DANIELLE PERMENTER, Vice President of Talent and Community development is now the Chief Development Officer for the Orlando Economic Partnership, a community and economic development organization. In her new role, Danielle will oversee OEP’s strategic work in the areas of programs and events, investor retention and engagement, and marketing and communications.
Danielle has been a driving force behind the OEP’s talent and community development initiatives, including UpSkill Orlando and Leadership Orlando as well as the organization’s programs and events.
A Florida State University graduate and recognized as one of Orlando Business Journal’s 40 Under 40, Danielle also contributes to the ACCE Education & Workforce Development Fellowship and the U.S. Chamber Foundation’s Talent Pipeline Management National Learning Network. “I am honored to step into the role of chief development officer at the Orlando Economic Partnership,” she says.
“In 2015, I left Canine Companions seeking a new professional challenge. I experienced that and much more during the past nine years of my career. I am so happy to bring all I have learned back to Canine Companions as the Executive Director of the Southeast Region. It’s a privilege to serve and work with so many passionate and dedicated people for a very special mission,” says CATHY RODGERS.
Cathy has nearly 20 years of experience in fundraising, staff management, marketing and communications. As executive director, she will oversee the Southeast Region’s annual budget and will be responsible for the management and stewardship of donors and volunteers to ensure long-term stability and financial growth for the region. She is a Certified Fundraising Executive (CFRE) and was a member both of ATHENA NextGen Orlando — Class 5, and Leadership Orlando — Class 77.
The City of Orlando announced FLYNN DOBBS as its new Public Art Coordinator. This position adds to her distinguished career in art, including co-founding the College Park Gallery (where she will remain the co-owner and curator), having her own art appraisal LLC, and working at the Grand Bohemian Orlando as Art Director and Curator. Flynn has served in leadership roles on a variety of art and non-profit boards of trustees in the Central Florida area throughout her career.
“This position involves curating and installing rotating exhibitions at Orlando City Hall Terrace Gallery, supporting the Public Arts Advisory Board, and coordinating with other City departments in a variety of arts-related tasks and projects, including assisting with professional calls for artists,” she says. “Growing up in Orlando with two professional public work artists as parents, it’s long been my dream to enhance our city with murals and sculptures, and I am thrilled to have the opportunity to help grow our city’s public art presence alongside the fantastic team at City Hall.
SHARON LINE CLARY, whose three-decade marketing career spans health care, sports and hospitality, was recently named Senior Vice President, Community Impact & Partnership Engagement at AdventHealth, where she previously served as Vice President of Strategic Marketing and Communications. “This position will focus on bringing the AdventHealth brand to life through marketing and nonprofit partnerships; sports and entertainment and other business partnerships; communications; community investment; and the Foundation,” Sharon says.
Very involved in the community, she also serves as board chair of the Greater Orlando Sports Commission, president of Florida Citrus Sports Executive Committee, and co-chair of The Circle at Dr. Phillips Center for the Performing Arts, among many other volunteer positions.
HOTTICKETS
KIDS BEATING CANCER HATS & HEROES BALL “WELCOME TO THE ’60S”
Saturday, October 5 at Waldorf Astoria Orlando
Presented by Paradise Grills, this awardwinning gala will feature an explosion of nationally acclaimed performances. Featuring The Midtown Men, stars of the original cast of the Tony Award-winning Broadway show Jersey Boys, along with the New York-based soul singer, songwriter and Broadway actress Morgan James and a full cast of singers and dancers, the production will bring you back in time to the early ’60s when music launched a new sound. The evening will include gourmet cuisine with open bar, exquisite silent and live auctions, and the outstanding community and pediatric Healing Heroes of Excellence Awards. The highlight of the evening will be the “Walk of Heroes” along with a special surprise moment. hatsandheroesball.com
FASHION FUNDRAISER FOR MENTAL HEALTH
Friday, October 11 at Gallery 32789 on Park Avenue
Get ready to dazzle at Winter Park’s most anticipated fashion and art extravaganza, a glittering celebration dedicated to mental health awareness. This event will feature a live DJ spinning electrifying tunes, mesmerizing live art performances, stunning artwork,
A ROUNDUP OF FALL FUNDRAISERS AND CHARITY GALAS THAT BENEFIT COMMUNITY CAUSES.
and shimmering makeup glitter. Sip on delightful spirits and savor light bites while you marvel at fashion shows from Winter Park’s most fabulous boutiques. Don your brightest attire — anything that glitters, shines and sparkles. Proceeds benefit IMPOWER, a leading nonprofit behavioral health organization that offers mental health, substance misuse and child well-being programs. impowerfl.org/ fashionfundraiserformentalhealth
DAVE’S HOUSE PARTY
Saturday, October 12 at Sheraton Orlando North Hotel
Dave’s House is celebrating 15 years of providing permanent supportive housing for those with serious mental illness in Central Florida. Join a vibrant community of supporters gathered to celebrate and elevate Dave’s House mission as it goes back to the future for its annual Dave’s House Party. Dress in your best cocktail attire with ’80s flair and enjoy an evening of cocktails and dinner. This year’s Dr. Joel C. Hunter Legacy Award honoree is Michael Griffin, the Senior Vice President of Advocacy and Public Policy at AdventHealth. davehouseevents.org
SHEPHERD’S HOPE FAMOUS FACES JAPAN DEPARTURE
Saturday, October 12 at Rosen Shingle Creek
Travel with Shepherd's Hope to discover the culture, sounds, sights and tastes of Japan! Famous Faces, presented by Charter Research, takes on a new mission as it makes
plans to travel, in theme, to a different country each year until we reach the place where everyone has access to quality healthcare. The gala will feature gourmet cuisine, a Sake Tasting Station, live authentic performers, and someone will win a trip to Japan. So, wear your favorite kimono, Geisha dress, fearless Samurai or even Anime ensemble and join in for this special evening that raises funds for Shepherd’s Hope, which offers free, quality healthcare for the uninsured. shepherdshope.org/famous-faces/
SUPPORT OUR SCHOLARS
Wednesday, October 23 at The Country Club of Orlando & Thursday, October 24 at Isleworth Country Club
Join Support Our Scholars at one of two 2024 Fall Celebrations to provide a world of opportunity for deserving first-gen college women. Each evening event will feature dinner, inspiring programs, exclusive live auction items and the chance to leave with one of multiple exciting prizes. All proceeds and donations will go toward supporting the next class of incredible young women looking to change their lives through education. supportourscholars.org
CANINE COMPANIONS SIT. STAY. SPARKLE. TALES & TAILS GALA
Saturday, October 26 at Rosen Shingle Creek Resort
Celebrate and support Canine Companion’s mission to provide expertly trained service dogs to adults, children and veterans with disabilities, free of charge. Canine Companions service dogs not only sit and stay, but they sparkle with more than 45 trained tasks. At the annual Tales & Tails Gala,
Kids Beating Cancer Hats & Heroes Balll
Dave’s House Party
Support Our Scholars
enjoy a special evening of inspiring tales, tails (service dogs and puppies in training), gourmet cuisine, exquisite auctions and special entertainment. canine.org/ galacelebration
THE REED CHARITABLE FOUNDATION 5TH ANNUAL DYSLEXIA EXPERIENCE & GALA FEATURING DAYMOND JOHN
Saturday, November 2 at Dr. Phillips Center for the Performing Arts
The REED Charitable Foundation’s annual gala will feature live and silent auctions, raffles and fundraising games, an inspiring message from Daymond John — founder of FUBU, entrepreneur and “The People’s Shark” from Shark Tank — and an acoustic performance from country band Daves Highway. With the Traditional Ticket guests will enjoy a 3-course dinner in the ballroom where all the action will happen live. New this year is Young Friends & Professionals ticket. These guests will enjoy light bites, cocktails and every element of the event
(including participating in all of the fundraising excitement) via live stream on the Kessler Tier & Rooftop Terrace. reedcharitablefoundation.org/upcomingevents/
BREAKTHROUGH T1D GREATER ORLANDO GALA
Saturday, November 2 at Waldorf Astoria Orlando
The Northern Florida chapter of Breakthrough T1D (formally JDRF) will host its annual Orlando Gala presented by Citizens at the Waldorf Astoria Orlando, honoring Adrian & Annie Nuño. The event will include a cocktail hour combined with a silent auction, followed by a formal dinner, presentation, live auction, Fund a Cure and entertainment. Join in making a difference in the lives of more than 2,500 Orlando families and adults affected by type 1 diabetes (T1D). breakthrought1d.org/ northernflorida/events/2024-greaterorlando-gala/
BURGERS, BEER & BUBBLES — COWS ’N CABS
November 7, West Meadow of Central Park, Winter Park
BBB will not only offer food, drinks and live music but also feature additional entertainment. This promises to be a memorable evening, all while supporting children’s charities in Central Florida. Cows ‘n Cabs is an annual charity fundraising event that features mini-dish tastings from 35+ gourmet Orlando restaurants paired with over 200 wines, cocktails and craft beers. The 12th Cows ‘n Cabs benefits charities supporting children in Central Florida, including After-School All Stars Orlando, 4 Roots and Winter Park Day Nursery. cowsncabs.com
Cows ’n Cabs
NATIONAL PHILANTHROPY DAY AWARDS BREAKFAST
Friday, November 15 at Rosen Shingle Creek
The Association of Fundraising Professionals Central Florida Chapter will honor its 2024 National Philanthropy Day award winners and honorees at a fundraising breakfast at Rosen Shingle Creek. The program recognizes individuals, corporations, foundations, civic and service groups, and nonprofit organizations in Central Florida whose efforts change the face of our community. afpcentralflorida.org/ national-philanthropy-day
FESTIVAL OF TREES OPENING NIGHT TREEVIEW PARTY
Friday, November 15 at Orlando Museum of Art
The Festival of Trees, the annual fundraiser presented by Council of 101, transforms the Orlando Museum of Art into a glittering wonderland filled with sparkling trees, vignettes and stunning décor for visitors of all ages. A glamorous opening night party will be held to kick off the festivities. New this year, a significant savings on early bird TreeView Party tickets is being offered September 16-30. councilof101.org
ADVENTHEALTH FOUNDATION GOLDEN GALA XLIII
Sunday, November 24 at Steinmetz Hall at Dr. Phillips Center for the Performing Arts
Be a part of the 43rd annual AdventHealth Golden Gala, a significant event propelling the future of health care in Central Florida and beyond. Presented by Osteopathic Foundation of East Orlando, the gala will be held in one of the most beautiful
theaters in the world, Steinmetz Hall. Enjoy a four-course dining experience, compelling stories of hope and healing, and an exclusive performance by award-winning, country music superstar, Keith Urban. adventhealth.com/foundation/adventhealth-foundation-central-florida/ golden-gala
National Philanthropy Day
Festival of Trees
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beauty body&spirit
think pink!
Each year Pink Ribbon Products (shown here and available October 1) from the Estée Lauder Companies are top-tier musthaves, beautifully crafted in iconic pink packaging and available only for a limited time to raise funds for the Breast Cancer Research Foundation (BCRF). The Estée Lauder Companies’ Breast Cancer Campaign and The Estée Lauder Companies Charitable Foundation have funded more than $131 million globally for research, education and medical services, with more than $103 million funding medical research through the BCRF. esteelauder.com
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Dr. Stephenie Poris
Any woman who is facing a breast cancer diagnosis has plenty to think about — from treatment to outcomes to all the what ifs and what’s next. So, reconstruction options might not be the first thing on her mind, but according to boardcertified cosmetic and reconstructive surgeon Dr. Stephenie Poris, there are some important things to consider.
Breast Reconstruction: It’s Come a Long Way
“Reconstruction has changed a lot — even within the last five years. It’s a really different ballgame now and you can have some really nice outcomes. We’re able to make breasts look natural. Like everything in medicine, it all gets better with more time and more research. When new technology comes out and we utilize it, we get better results,” Dr. Poris says.
She says women should start talking to family members — even male members — before they even get a mammogram since those conversations may reveal some genetic or environmental factors. “We are finding more and more gene abnormalities every day, so even today’s testing may not uncover all the risks. But once you get that diagnosis from biopsy results, usually done by a breast radiologist, you will be referred to a breast sur-
geon, a general surgeon by training, who would perform a lumpectomy or mastectomy,” she adds.
The breast surgeon will then go over options based on patient concerns, genetic history and risks. After that you would see a plastic surgeon. Oncoplastic breast surgery combines the techniques of traditional breast cancer surgery with the cosmetic advantages of plastic surgery.
“Many patients are coming to a plastic surgeon early because there are so many options. Lumpectomies can leave a large hole or indentation — a defect in the breast — and then the patient might have to get radiation. Now what we can do is reshape the breast, like in cosmetic surgery, and remove the breast tissue at the same time. We could even do a breast reduction if the patient wanted it,” she explains.
beauty body&spirit
If a patient is not a candidate for Oncoplastic surgery, a mastectomy followed by reconstruction is the most common plan. “In this scenario we used to put in tissue expanders. But they are uncomfortable and not always successful. Plus, you have to go to the doctor’s office every week to have them filled. Now, we have gone away from that and are putting implants in on the same day as the mastectomy. This is what I do. It’s called direct-to-implant breast reconstruction. Most patients are candidates for this. We no longer go under patients’ muscles — everything is done on top of the muscle so there’s no animation deformity. There is much less discomfort and patients can go home the same day,” she shares.
If a patient doesn’t want an implant, there is tissue-based reconstruction or free-flap surgery. “We would utilize different tissue on the body that we remove and replace as breast tissue. It is a much more involved procedure, done in the hospital.
But it can provide a very nice outcome. An added bonus is you get a tummy tuck out of it, but we now spare the muscle unlike the older method tram flap surgery. We just use the skin and fat, and the arteries and veins supplying them. It can be a good option for a lot of patients,” she continues. Dr. Poris advises this is a longer operation with a longer recovery period. But satisfaction rates are very high.
“Women used to be really scared of the outcomes. More and more women are finding that the reconstructive process doesn’t have to be bad. We try to make sure every patient feels really cared for. We walk hand in hand with them,” Dr. Poris concludes.
Not all plastic surgeons do reconstruction, but Dr. Poris chose to because she had a deep amount of training in the direct-toimplant procedure and felt very comfortable adding it to her practice. She also wanted to offer something special and, at that time, new to the female community
here. More information is available at porisplasticsurgery.com/breast-reconstruction.
Jayne Williams’ Journey
As a Certified Nutritional Consultant in integrative health, wellness expert, podcaster, writer and business owner, Jayne Williams was healthy and educated. But there was a shadow hanging over her due to some genetic factors.
“I have a heavy family history of breast cancer on my mom’s side. My mom, her sister and my grandmother have all been diagnosed with breast cancer. I had very small, dense breasts that I discovered when I went for my first mammogram. Because of that I was watched carefully and even had to go in a few times to have things that looked odd checked — ultrasounds every six months. It would always be okay though,” she says.
But in May 2023, there was another area that looked questionable, so it was biopsied
and came back as precancerous material. “They wanted me to have a lumpectomy to have it removed. After sending it to the lab they upgraded it to DCIS, ductal carcinoma in situ, at Stage 0. At that point I had decisions to make. I was thankful I had them to make as so many women do not. I could do nothing, consider going on hormone therapy and radiation, or, because of my family history, a bi-lateral mastectomy,” she adds. Jayne went straight to work educating herself and then went to see an oncologist, a breast surgeon and a breast radiologist. “I was very fortunate to be an incredibly healthy 47-year-old. But having watched three women in my family go through this, I felt it was a gift in so many ways that I found it so early. I felt called to do the surgery, a bi-lateral mastectomy with direct reconstruction with Dr. Poris. I could go in with boobs and come out with boobs,” she explains.
Even though a mastectomy is major surgery, Jayne knew right away that Dr.
Poris was the right choice for her. “She is so intelligent, so empowering. I really felt she took so much time and care with me. She sat me down and went through clinically what was going to happen. I had an all-female team — female breast radiologist, a female breast surgeon and a female reconstruction surgeon — and knew I was making the best decision. And here I am, almost exactly one year later, I am beautifully healed, and I feel great. I have my life back,” Jayne says.
Jayne has shared her story publicly on social media in an effort to inform other women. “I got so much feedback I felt propelled to make something out of it. That’s when I created the pre- and post-surgical guide to help prep your body for surgery and then heal through nutrition and proper supplementation and movement,” she adds. The guide is available on her website, jaynewilliams.com
Jayne Williams
AN A DVENT H EALTH FOR WOMEN
SERIES
SIMONA LAZINSK: Tragedy to Triumph
Simona Lazinsk has overcome a lot of adversities in her life. She immigrated to America as a child, she lost her mother at a young age, then lost her father and older sister four years later, and recently battled breast cancer. But she’s used those experiences to shift her mindset, try new things, including pageants, and write a book called The Bridge Method about overcoming life’s challenges. Her mission is to inspire other women to have hope and know they are not alone in their struggles.
Simona lost her mother to pancreatic cancer 15 years ago. They lived in Miami and were very close. “After taking care of her for two and a half years — battling the disease — when she passed, I was so devastated that I quit my job, packed my bags and moved to Central Florida,” Simona says.
She started a new life here and met her now husband, Jack. “We have a great life together. He proposed to me on center court at an Orlando Magic game on Valentine’s Day. I felt so happy but a month later I was diagnosed with breast cancer,” she shares.
While Simona was on a work trip in Chicago, she discovered a lump on her right breast while showering in her hotel. “I didn’t have pain or bleeding, but I was really worried about it. So as soon as I got back home, I made an appointment with my primary care doctor,” she says. Simona had just turned 40 so routine mammograms had not been recommended yet.
Her doctor referred her for a mammogram, but the results did not look good. She then went for an ultrasound, biopsy and MRI. The MRI confirmed Simona had breast cancer. “When I received the news from my primary care doctor, I
recall hanging up the phone and crying because I remembered what my mom went through. I think all of us who hear the C-word think, what if I die? I was Stage I, but I was grade III and what that meant was that it was a highly aggressive form of cancer. I remember thinking of my life and what I had done. At that point, my whole life was about work and sorrows about things I had gone through, but I wasn’t fulfilling what I wanted to do,” Simona explains.
She was referred to a male oncologist who did not have the best bedside manner and gave her a treatment plan without
explaining the how and the why. “All I knew about breast cancer was rallies being done, everyone wears pink, but I didn’t know anything else about it. I was lost,” she says. She sought a second opinion and visited other hospitals with her last appointment being at AdventHealth Altamonte with Dr. Devina McCray, a breast surgical oncologist. “She was the first doctor that looked me in the eye and said, ‘Simona, you’re going to be okay; you’re going to make it; you’re going to survive this,’” she says.
Because Simona had HER2+, an aggressive form of the disease, she underwent chemotherapy before receiving a double mastectomy and reconstruction. She is now five years cancer-free. “I am a different person than I was before I had cancer. It made me realize that tomorrow is not promised. It made me realize that every day really does matter,” she says.
“After I went through treatment, it inspired me to write a book called The Bridge Method (available on Amazon and Barnes & Noble online). The book is a step-by-step approach of what I have done in my life to overcome the challenges that I face — being aware of your feelings, how to reach out for help, how to reach inward
and really understand how to find that thing and go accomplish your dreams. It’s about crossing those bridges in life,” she continues.
Watching pageants growing up, Simona was also motivated to compete in them following her cancer treatment. She has since participated in two pageants — winning the titles of Mrs. Florida International 2023 and Miss Woman Entrepreneur Florida. She and her husband own businesses together including a classic car dealership called Past & Present Motor Cars and a promotional products company, Economical Quality Products.
“That’s what cancer has done to me — it’s really pushed me out of my comfort zone. My goal and what I want women to know going through breast cancer is you are not alone — there are resources and so many ways you can get help. There is hope and there is life after cancer,” she sums up.
ADVENTHEALTH FOR WOMEN:
Your First Mammogram: What to Expect
The mammo, the myth, the legend. Every woman knows about it, but not every woman knows exactly what to expect if you’ve never done it before.
Mammograms are Not Painful — A big reason women tend to delay their mammogram is because they have a preconceived notion about it being very painful. There might be very minimal amount of discomfort for a very short time, but a mammogram should not be painful.
What Doctors Are Looking For — After your mammogram, a radiologist will evaluate your images. If it’s your first mammogram, your radiologist will not have any prior images as comparisons, so it is possible that you could get a call back for more images to be taken. Don’t panic. Most findings end up being benign.
Know Your Mammogram Schedule — It is recommended that women get screening mammograms every year, starting at age 40. Any woman over the age of 30 should have a diagnostic mammogram if any unusual breast symptoms are detected.
Mammograms are proven to save lives. It’s the best tool we have to monitor a woman’s breasts over time and detect any changes early.
Visit ScheduleYourMammo.com to schedule your mammogram online.
Upon stepping into Artistik Beauty, located in Winter Park, you are immediately surrounded by a warm atmosphere tinged with pink — every hue — and lip motifs. Each treatment room contains the latest in cosmetic technology, including a top-of-theline ultrasound machine for vessel mapping, highlighting Ashley’s interest in staying up to date on products and procedures.
“What sets us apart is the emphasis on safety. I do a lot of training, and make sure I am learning what’s new and choosing the best products. Sometimes they [the products and devices] are the most expensive, but I choose them because the results and research are the best. People can feel comfortable here because we don’t try to just sell them something. I will often tell them they don’t need anything else,” Ashley says. She starts with a consultation that also includes skin care, and a discus-
Artistik Beauty’s Approach to Client Care
Cosmetic nurse practitioner Ashley Pontenberg, MS, APRN-C, founded her business, Artistik Beauty, in 2016 based on her interest in patient safety and continuing education — and she has the credentials to back it up. With 20 years of medical and surgical experience, the nationally board certified advanced registered nurse practitioner holds numerous certifications and is also a national trainer for MINT PDO (collagen thread lift) and Allergan Medical Institute.
sion of expectations, goals and concerns. She is well versed in the side effects of the products she works with and is prepared to address any potential complications.
On a recent tour of the spacious facility, we started in a treatment room that has a large window while Ashley relayed her story of beginning in just one suite in the building that was a wellness center. “If you didn’t notice, I like the color pink,” she laughs. Pointing to products, she continued, “We use medical grade skincare from Skinmedica — from the same company as Juvederm and Botox. They do extensive research, and my clients really see the results, often within two weeks.”
In the corner of the room, she brings my attention to the latest machine. ATTIVA is an innovative technology utilizing intelligent radiofrequency (iRF) to stimulate the production of collagen and elastin, significantly enhancing skin structure on both the face and body. Energy is precisely delivered through a micro cannula, mak-
ing ATTIVA one of the safest and most effective treatments available.
Another device Ashley uses during consultations is the Visia Skin Analysis equipped with high-tech imaging that helps visualize and document both baseline conditions as well as progress over time. “It is helpful for showing any underlying damage, revealing wrinkles and aging progress, and also how treatments are improving the skin,” Ashley explains. She is currently awaiting the arrival of a new laser hair removal machine, which can reduce total treatments from 10-12 to three.
In addition to Ashley, treatment staff consists of an esthetician, medical assistant and registered nurse, and services offered include injectables, biostimulators, facials, peels, microneedling, IPL, laser hair removal, Morpheus 8, dermaplaning, skincare, medical weight loss, PDO threads, and more. For a consultation or to learn more, visit artistikbeautyfl.com
tastes&experiences
sweet treats
With seven Scoop Shops and 26 Counters across the state of Florida, and trucks appearing at community events, Kelly’s Homemade Ice Cream is the epitome of a hometown homerun. Whether you order cones, bowls, cakes, pints or quarts, the flavors and quality will tickle your taste buds and please your inner child. The difficult decisions start at the counter with so many choices – Salted Caramel Oreo, Cake Batter ‘n’ Sprinkles, Butter Pecan? Maybe two scoops with chocolate chips, brownies or sprinkles? You just can’t go wrong. kellyshomemadeicecream.com
“With record participation for 2024, Visit Orlando’s Magical Dining continues to shine a spotlight on Orlando’s vibrant and expanding culinary scene, offers diners delicious meals at even better prices and, best of all, benefits a local charity,” says Casandra Matej, president and CEO of Visit Orlando. “We are pleased to welcome Orlando Health as our presenting sponsor, and we look forward to our community coming together to support this year’s charity recipient, The Mustard Seed of
MAGICAL DINING
FEATURES MORE THAN 150 RESTAURANTS
Celebrating its 19th season, Visit Orlando’s Magical Dining presented by Orlando Health is in full swing — through September 30 — with a record 152 restaurants, including 25 new restaurants and nine recognized by the MICHELIN Guide. Restaurants will offer three-course, prix-fixe menus for either $40 or $60, continuing the tiered menu system introduced in 2023.
Central Florida, a fantastic organization focused on community sustainability.”
Each year, Visit Orlando’s Magical Dining selects nonprofit organizations that make an impact on the Orlando community as charity beneficiaries, with $1 for each $40 meal and $2 for each $60 meal going toward the organization. This year’s beneficiary, The Mustard Seed of Central Florida, is focused on helping residents and families recover from hardships while minimizing environmental impact.
In addition to providing household items for reuse, The Mustard Seed recycles unusable items to create a more sustainable community. Since 2011, its innovative recycling program has deconstructed more than 160,000 mattresses, repurposing components and diverting nearly 4 million cubic feet of waste from landfills, significantly reducing environmental impact.
“We are excited to be the beneficiary of Visit Orlando’s Magical Dining program,” says Kathy Baldwin, executive director, The Mustard Seed of Central Florida. “These funds will help us serve more clients in need of basic furniture for stability.”
Visit Orlando will also award a $3,000 donation to one local nonprofit that offers impactful approaches to creating thriving and sustainable communities in each of Orange County’s six commission districts.
Visit Orlando’s Magical Dining has raised more than $2.5 million for local organizations since 2009. Last year, the program donated $269,272 to charities supporting survivors of abuse in Central Florida, including organizations addressing human trafficking. With the funds raised, The Lifeboat Project hired a case manager, purchased vehicles for transportation services, and began constructing a safe house.
Trattoria del Porto
The Mustard Seed of Central Florida Volunteers
tastes &experiences
New and Noteworthy Restaurants for 2024
• Adega Gaucha — Kissimmee ($40)
• Armando’s — College Park ($40)
• Armando’s — Lake Nona ($40)
• Armando’s — Winter Park ($40)
• Braccia Ristorante ($40)
• Chayote Barrio Kitchen ($60)
• Chef’s Table at The Edgewater ($60)
• Chima Steakhouse ($60)
• Citrus Club ($40)
• Crocante Restaurant + Bar ($40)
• Cru Quarters at The Mayflower ($40)
• F&D Prime Modern Steakhouse ($60)
• Firebirds Wood Fired Grill ($40)
• Helena Modern Riviera ($40)
• Nami ($60)
• Norman’s Orlando ($60)
• Pine & Oak Tavern ($40)
• Sophia’s Trattoria ($40)
• Summer House on the Lake ($40)
• Trabucco ($40)
Nine participating restaurants are featured in the MICHELIN Guide:
• AVA MediterrAegean ($60 — Recommended)
• BACAN ($60 — Recommended)
• Four Flamingos: A Richard Blais Florida Kitchen ($60 — Recommended)
• Trattoria del Porto at Loews Portofino Bay Hotel at Universal Orlando ($40)
• Twin View Restaurant at Evermore Resort ($60)
• Wine 4 Oysters Bar and Bites — East Orlando ($40)
• Wine 4 Oysters Bar and Bites — West Orlando ($40)
• Yamasan Sushi and Grill ($40)
Menus are now live at the new OrlandoMagicalDining.com. Diners can book reservations, filter by area or even specific neighborhoods, menu tiers, vegetarian, vegan and glutenfree dietary preferences. New to the website, diners can find arts and cultural events curated by United Arts of Central Florida for a well-rounded night out or find deals to enhance their experience with an affordable overnight stay.
Four Flamingos
Wellness Oasis In Celebration
As more and more consumers search for relaxation resorts with health benefits in mind, there has been a growing interest in creating environments that enhance well-being while hosting those looking for a little getaway. The town of Celebration has embraced healthy living since its inception with activities, parks, trails, and the state-of-the-art AdventHealth Wellness Center offering exercise equipment, group fitness classes and spa treatments, among other services. To complement this mission, the 289-room Meliá Orlando Celebration is expanding their Stay Well by Delos (a global wellness leader) Suites and adding a Wellness Concierge service.
This fall, 25 of the wellness suites will be available to book and each will feature a welcome guided meditation from world-renowned Dr. Deepak Chopra, mood-enhancing aromatherapy, natural light stimulation for a gentle dawn and dusk, air purification systems, and a soundscape machine. Bathrooms in each suite also feature a Vitamin C shower infuser that reduces chlorine to leave hair and skin feeling softer and smoother.
Kate and I took the opportunity to recharge on a recent stay and found that in addition to the wellness amenities and spacious suite, there is access to Club 225
(complimentary drinks and specially priced appetizer offerings from 4-5pm) at the onsite seaside-themed restaurant The Wilson. The fun, umbrella-covered The Wilson Backyard kept us dry from the rain and offers additional seating and another outdoor bar for those enjoying the pool. While we were checking everything out, Hotel Manager Alma De Villa found us and offered any assistance during our visit. The entire staff was very welcoming and accommodating.
At happy hour, I enjoyed some plump, juicy oysters at a special price of $1 each, while Kate ordered the crispy tuna poke taco. Later at dinner, The Wilson Executive
Chef Oscar Fernandes personally delivered our plates — from the crispy calamari and well-seasoned hanger steak with cowboy butter to the baked apple crumble skillet topped with vanilla gelato. Clearly, we would need some fitness activities after all that!
Wellness Suites at the Meliá will be available in one-bedroom, two-bedroom and family configurations, making the hotel an ideal choice for families, couples and groups to escape. A suite stay also includes access to the AdventHealth Wellness Center (fitness center, bike rentals and spa), the hotel’s 360-degree infinity pool, and access to weekend onsite Wellness Programming, including yoga, qigong and aqua fitness. The Wellness Concierge can arrange special requests and manage bookings for a variety of services as well as act as a personal attendant. For more information, visit melia.com.
– Christi Ashby
tastes &experiences
BITS & BITES
RUSSELL’S ON LAKE IVANHOE
A local favorite with water views is offering a special prix fixe menu that includes two options — an appetizer and main course with a glass of wine or beer, or a main course and dessert with a glass of wine or beer for $40. The special runs through September 30 with a portion of proceeds benefiting the Ivanhoe Village community. russellsorlando.com
QUANTUM LEAP WINERY
After celebrating 10 years at its Mills 50 location, Quantum Leap has moved to Edgewater Drive in College Park on Lake Fairview. The new site offers space for private events and the tasting room is open Thursday through Sunday.
quantumleapwinery.com
MAXINE’S ON SHINE
Enjoy Orlando’s sexiest happy hour at this neighborhood favorite for a wine lovers’ charcuterie board and bottle of house wine for $30. They also offer $2 off draft beers, wines by the glass and cocktails. Hours are 5-6:3opm, Wednesday and Thursday, and 3-6:30pm Friday.
maxinesonshine.com
FALL AT GRANDE LAKES
Saturday, October 12 and Sunday, October 13
Get ready for a memorable fall at Grande Lakes with a line-up of events that the whole family will enjoy. The Da Vinci Lawn will be bustling with activities like fall crafts, laser skeet shooting, hayrides, and an exciting scavenger hunt. The amusement continues with carnival games, face painting, and a DJ who will keep the energy high with catchy tunes and prize giveaways. For those who love animals, there will be a petting zoo, a falconry exhibit, and even fish casting classes!
Additionally, charming cottages each offering an array of food and beverage options will serve heart-warming seasonal favorites. In addition, guests will discover unique treasures from local vendors across Central Florida. For reservations or to learn more, visit grandelakes.com
ette hotel’s Gourmet Gem — SALT & THE CELLAR
A luxurious boutique property opened in May 2022 in the heart of visitorland, ette hotel promises a serene stay for guests with meticulously appointed rooms, relaxing spa, fitness facility, a book room, rooftop bar, and the laundry museum that exposes the inner workings of a critical component to hotel operations. And then there is an attraction not to be missed — Salt & The Cellar by Akira Back.
Michelin-starred Akira Back, a Korean American chef, is known for cutting cuisine and exquisite taste in the restaurant and hospitality industry. He trained under acclaimed chefs such as Nobu Matsuhisa and Masaharu Morimoto before opening his own restaurant, Yellowtail, in Las Vegas in 2008. His empire has grown to more than two dozen restaurants operating around the world.
The restaurant serves breakfast, lunch, dinner and afternoon tea (on Sundays). But before you even get to an elegant meal, take in the ambiance of the space. With sleek architectural details and lush greenery that brings the outdoors in, Salt & The Cellar is a sensory experience. It is intended to be an upscale environment — there is a dress code.
Once you peruse the extensive menu you will find it is an inventive mix of modern Asian and traditional Mediterranean cuisine. Some of the dinner options include
starters Akira Back Tuna Pizza (with micro shiso and white truffle oil) and Grilled Eggplant (with den miso and goma). Grilled entrees feature tomahawk and NY strip cuts enhanced with herbs and special seasonings. Other mains are Miso Cod (with pickled cauliflower and yuzu air) and Glazed Duck (pan roasted duck breast, potato puree, truffle carrots, citrus endives and balsamic soy glaze). Don’t even think about skipping dessert as they are all delightful confections. saltandthecellar.com
Magical Dining & Magical Night
The Magical Dining menu offers a choice from four appetizers, four main courses and four desserts. Guests can pair a sumptuous Magical Dining experience with overnight accommodations in a True Queen bedroom. Wake up refreshed and enjoy a complimentary buffet breakfast — all included for $475. This offer is valid through September 30 and a reservation is required. visitorlando.com/offer/ette-hotelorlando/4451/
For the meal’s end, submerge your spoon into the decadent AB Chocolate in a Cup, warm chocolate cake with Nutella, vanilla gelato, banana foam and disc of chocolate.
One of the appetizers on the Magical Dining menu is the beautifully garnished Grilled Eggplant with den miso and goma.
Elevated cocktails include Tell Me How Much You Love Me (sour cherry, cloves, anise, cinnamon, black peppercorn, pomegranate and vodka) and Barcelona (gin, elderflower liquor, cucumber, lemon juice and tonic).
SUNEERA 2.0
by Ashley Maisonet, Hi Hello Labs
In order for you to get there you have to take the first step. And then a second and a third. Sometimes you have to take a leap. You’ve got to be willing to take action to design that life and not be a spectator of it. Take action and take risks. It’s okay if you fail. You’re going to get back up and try again. You have to be willing to take a bet on yourself.
After exiting her unicorn $1 billion+ business, Suneera Madhani took two years to reassess, renew and reignite her passion. Now, she’s launched her second chapter Worth AI — to build the business credit score. Worth AI is a tech platform that utilizes data to provide credit scores for businesses and help financial institutions onboard and underwrite customers equitably — something previously nonexistent. Suneera also is the host of CEO School podcast which is a top 100 entrepreneur podcast boosting over 2 million downloads. CEO School encompasses a wide array of resources designed to help female founders reach the $1 million mark and beyond. Suneera will be the opening keynote speaker at the 2024 Orlando Women’s Conference, and we were able to chat with her about where she’s been and where she’s going.
FAMILY VALUES — THE SEEDS OF SUCCESS
As the daughter of immigrant parents, she was instilled with a sense of resiliency and gratitude, but also responsibility. Since her parents were entrepreneurs, she was also gifted with that DNA. Both propelled her to not only succeed, but to bet on herself.
“I was able to see all the great things entrepreneurship teaches you — especially hard work and resiliency. I also saw first hand the hardships as part of my family’s story. My parents worked hard for my brother and I to get an education — that was the American dream for them. As they were building their businesses, we moved around a lot. I ended up going to 10 different schools between kindergarten and college. It
Photographs
Hair & Makeup: Ashley Singh, Blo Blow Dry Bar, Orlando | Stylist: Dani Nieri | Clothing: Desk to Dusk and Argent
Know that you deserve to have it all. You can have what — ever all looks like to you. You can design your life in that way. As women, we take a lot of inspiration and advice, we’re reflective, and we have so many great qualities. But I think what we lack sometimes is being bold enough to take action toward it and take risks. Getting comfortable with getting uncomfortable is a huge part of growth.
I feel like Suneera 2.0. Right now, I want to be able to leverage all the things that I have learned because I see the needs.
was change and newness, but it also says a lot about my story because as a family we were very, very close and always one team,” she says.
She got a full ride to the University of Florida and was the first person in her family to graduate college. “As the daughter of immigrants, you carry a pressure — failure is not an option. There is so much sacrifice that goes into giving you an opportunity. I never took that lightly. I got a degree in finance and marketing — a double major with a minor in leadership. Not a lot of people can say they actually use their degree. I did well academically and was involved in many organizations. I got to study abroad in Rome. I’ve always been a yes person — just going for it and trying new things,” she adds.
POST-COLLEGE BUSINESS BEGINNINGS
Suneera joined the corporate world after college and held several different positions,
the last at a payments company. “That was my first endeavor in the financial services industry. I saw so much opportunity, and so many things that needed to be fixed. With where tech was going, financial services were lagging — they were very, very behind. I could see it. As a society we were becoming more and more cashless. Users wanted more transparency and ease of use,” she explains.
When Suneera went on a trip to Dallas to visit family, she had an aha moment regarding an opportunity. She thought about the subscription-based services she used for different boxes and products and thought, why wasn’t there subscriptionbased credit card processing? “I did what any good entrepreneur does — you have an idea, and you just can’t stop thinking about it — so I went to share the idea with my team and company executives. I told them we could change the way credit card processing was done, and I knew it would be successful,” she remembers.
ONE DEFEAT LEADS TO AN EPIPHANY
Although she was totally prepared for the presentation, she was not prepared for the outcome. “I gave the best presentation of my life. I had always accomplished what I set out to do, but this time I miserably failed. I couldn’t get the buy-in and I was pretty much laughed out of the room. I was pitching to a room of experienced male execs. All they could see was a 25-year-old girl. They didn’t see my vision and what the future could look like,” she says.
However, over a Sunday family dinner her father asked why she didn’t just start a business with her idea. “That was the first time that thought had even occurred to me. I had no idea how to do it. It wasn’t like starting a retail or e-commerce business or building a product, I had to create the technology — and I didn’t have any software experience. This industry is very legacy-based and has regulations, compli-
ance. It was a big mountain to climb. There was so much unknown, but I depleted my savings, moved back in with my parents, and decided I was going to give this a shot. I gave myself six months to make it work and if it didn’t, I would go back to school and get my MBA and work for another organization. Luckily with hard work, the cards were in my favor. I was able to get my company off the ground,” she explains.
10 YEARS OF BUILDING, BUILDING, BUILDING
Although there were challenges, Suneera took them in stride, betting that they would be worth it. She built on the idea in 2013 and in 2014 the company was registered with Visa and Mastercard. And within six months, she had a sponsor bank. The customer base was growing, and the business was scaling. She built a team, and her brother joined as a founder.
But what really made the difference was the Central Florida community. “We have such an amazing community. I am obsessed with our city. I think we truly have a collaborative community who didn’t see me for my lack of experience or the color of my skin or being a woman. The community saw the potential in my idea, so I was able to hire talent and build a company and raise venture capital. All the things they said couldn’t be done, I was able to do,” she explains.
Eight years after the initial phase of operation, Stax became a billion-dollar business. And Suneera credits her team with the amazing accomplishment. “I am so proud to be the first woman, the first company, out of Orlando to build a billiondollar business. It was possible because we had tenacity and vision; the idea, the execution. But we also had support. Entrepreneurship is so hard — it’s the hardest journey you will ever go on. If you want your day to go according to plan, don’t be an entrepreneur. We raised more than $200
million in venture capital. We acquired companies. We did it textbook perfect. We did it out of Orlando. Today, is the 10-year anniversary of Stax. I am so grateful for the journey. My goal was to take it to a unicorn, and we did that,” she adds.
PROFESSIONAL PROGRESSION: FINDING NEW PASSION
After giving a decade of her life to building a hugely successful business, Suneera found her passion waning. The constant grind and lack of life balance — she was a wife with two young daughters — had taken a toll. And it was time to step back.
“As great as it was there were a lot of struggles. And they were really personal. It was hard juggling all the things. I really had to dedicate and devote all my time to my family and my business. There was no time for self, no time for asking myself what do I want? It was just a machine of building, building, building — $200 million to $500 million and then a billion.
And then we did it and had the big party. But taking it from $1 billion to $2 billion wasn’t exciting anymore. I was in a different phase in my journey. I needed to take the time to reflect and see what I wanted my next chapter to look like. It was time for me to go figure out what I wanted to do. So, I went on this reflective journey over the last two years of trying to find myself and what I wanted, but doing it from a place of financial freedom,” she reveals.
THE FUTURE IS ABOUT IMPACT AND PURPOSE
During her break, Suneera realized what she wanted most was to have a greater impact — more than just financial — and to do things with purpose. She learned a lot about herself during this sabbatical.
“I am not a different person, but I feel like Suneera 2 0. Right now, I want to be able to leverage all the things that I have learned because I see the needs. I see small businesses having a difficult time
accessing capital. And I know what that’s like, especially as a woman of color. I had to fight for a seat at the table. And now that I have a seat, I want to be able to not only impact other women, but really build the next piece of legacy for me and changing the way that business is done,” she explains.
With Worth AI, she and her brother are back building a fintech company that is really about giving power back to small businesses by understanding what their credit worth is. “We have a personal credit score that dictates our financial health.
But we didn’t have a business credit score system. So, we have built the Worth platform, and we are integrating with financial institutions. The top banks in the nation are utilizing our platform now to lend more equitably. We also can provide transparency to the small businesses, so they understand how to leverage their business credit instead of their personal credit,” she adds.
Mentorship and giving back are the reasons behind CEO School (theceoschool.com), which provides resources and
I think we truly have a collaborative community who didn’t see me for my lack of experience or the color of my skin or being a woman. The community saw the potential in my idea, so I was able to hire talent and build a company and raise venture capital.
invaluable advice to women business owners. It started as a podcast in 2020, and a new season just debuted. “We are at more than 2 million downloads, and we want to inspire women to build big businesses — but businesses with purpose and impact — and to have things like freedom of time and money because we’ve been in such a man’s world of how to conduct business. We have the most amazing resources and mentors as part of that,” she says.
SOUND ADVICE FOR OTHER WOMEN
As part of mentoring, Suneera dispenses advice based on her experience and wants to elevate and empower them to take charge. She doesn’t want them to hold back or doubt their worth. “Know that you deserve to have it all. You can have whatever all looks like to you. You can design your life in that way. As women, we take a lot of inspiration and advice, we’re reflective, and we have so many great qualities. But I think what we lack sometimes is being bold enough to take action toward it and take risks. Getting comfortable with getting uncomfortable is a huge part of growth. And we have to first define what it all means to me. What does it look like in my career? What does it look like in my family? What does it look like financially? What does it look like for my passion?” she advises.
“In order for you to get there you have to take the first step. And then a second and a third. Sometimes you have to take a leap. You’ve got to be willing to take action to design that life and not be a spectator of it. Take action and take risks. It’s okay if you fail. You’re going to get back up and try again. You have to be willing to take a bet on yourself,” she continues.
Suneera believes that women are especially qualified to be business leaders. “As women, we are the greatest CEOs because we can lead with empathy. We are able to lead intuitively. We have intellect to make
decisions and adding in that intuition leads to success. Our inability to take the risk and perfectionism holds us back,” she says. She got some good advice from her mentors that she found difficult to follow earlier on in her career. “One of the biggest lessons, and every mentor told me this: ‘you have to have the ability to say no, set boundaries and protect your time.’ When you’re really in it, chasing it and working so hard, it’s really tough advice to take. Failure was not an option, so I had to take every meeting. It’s really hard to raise venture capital. It was the right advice. I think there are seasons — you can go into the season of hustle — but don’t lose sight of where you’re going. Being very protective of your time is important and it might not mean you’re saying no not ever, you’re just saying not right now,” she adds.
THE IMPORTANCE OF PRIORITIES AND PEOPLE
Suneera lives by something she calls the three-bucket principle that challenges you to pick the three things in your life that are the most important to put in your bucket to fulfill you every week. “For me, my three buckets are my family, my work and my
third is impact and purpose. I am realizing that last one now. So, I’m going to say yes to those opportunities that fill my bucket. There are going to be distractions and amazing opportunities that come, but I might be a no, not right now,” she explains.
For her, saying no also relates to people who do not support you in the way you need. “Your community should be cheering you on the loudest. As you are evolving in your career not everyone is going to understand the phase you are in. It’s important for you to have a really strong support system and it’s about the quality of your friendships, the quality of where you spend your time. I believe in having the right inner circle. I have a group that has nothing to do with my work and have been my best friends for the last 20 years. They know me inside out and will challenge me and make sure I am aligned.
It’s also important to have your business tribe. I didn’t realize that. I was so lonely in the building phase, even though I had two co-founders who were awesome. But they couldn’t relate to things I was going through as a young mother. When I found that tribe it was a game changer. I now have an amazing group of women I can go to be my kitchen cabinet, my sounding board,” she shares.
In her new chapter, Suneera gets to be a present wife while making sure she has time for herself. “I’m on a health journey and excited to be able to spend time with me in this next phase of my life. I am an avid traveler, and I love cooking and hosting. Being around friends and family is so important. Every Friday we are in town, we host pizza night. Food and wine is my love language. I am also spending a lot of time taking care of myself which includes a daily walk, journaling and meditating. I’m really focused on being mentally free, prioritizing myself, and just being well inside and out. I have my daily CEO checklist that keeps me grounded,” she concludes.
