ORANGE ELEMENT
2013
LOOKBOOK
Orange Element is a creative branding agency based in Baltimore, MD. We come to work every day because we believe that branding, design, and communication have the power to improve our clients’ businesses. Our process and our work are equal measures creative and strategic, always informed by every lesson we’ve learned since opening our doors in 2003.
Branding is embedded in your organization’s DNA. Creativity is the means by which it is given life.
HEALTHY WORK ENVIRONMENT
JOHNS HOPKINS NURSING BIENNIAL REPORT 2014
RISE TO THE OCCASION
THE JOHNS HOPKINS HOSPITAL NURSING
NURSING PROFILE
Peer Responder Program Offers Nurses Support Through Grief or Self-Blame
2,795 DIRECT C ARE NURSES EDUC ATION
Pediatric nurse Bonnie Fisher, BSN, RN, discovered that the extensive IV infiltrate incurred by one of her patients was likely due JOHNS HOPKINS NURSING to a problem with the pump andB Ithat E N Nthe I A L R E P O RT 2 0 1 4 incident was reported to the manufacturer. This a little more than a week after she’d blamed herself and been so consumed with shame over the incident that Fisher had considered leaving nursing altogether. What changed her perspective was a talk-through with Joyce Parks, MSN, RN, the RISE peer responder who assured the new nurse that she wasn’t alone or in the wrong profession. The Resiliency in Stressful Events (RISE) program was spearheaded by Cheryl Connors, MS, RN, then-Nurse Manager for the Pediatric Clinical Research Unit at the Johns Hopkins Children’s Center, beginning with a pilot in 2011. Connors, who had been a nurse in the unit when a little girl named Josie King died of dehydration, was driven to create a peer support network to help nurses and other care providers through the emotional aftermath of medical error or patient death.
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The program rotates small groups of formally-selected, experienced nurses with RISE training through volunteer on-call weeks, during which those responders are available to any Hopkins employee who calls the RISE pager. “This is not about investigation or finding root cause,” stresses Connors, “but to provide compassion and someone within the field to turn to for support.” “Often, callers just want to have their feelings recognized,” says Nancy Praglowski, MSN, RN, Nurse Manager in Pediatric Psychiatric Services and one of the most experienced re-
CLINIC AL LADDER
Baccalaureate or Higher Degree
77.6%
THE JOHNS HOPKINS HOSPITAL
50%
9.3% 47%
NURSE CLINICIAN II
43.7%
NURSE CLINICIAN III
NURSE CLINICIAN I
U.S. AVERAGE
LENGTH OF SERVICE
72% staff have been employed for two or more year s OF THE JOHNS HOPKINS HOSPITAL
sponders. “We also provide a list of resources that Hopkins offers, from wellness through therapy.” Since its inception, the RISE Team has performed 30 peer consultations. Using RISE empowered Fisher to weather a stressful situation and come out stronger for it. She’s become an unofficial ambassador for the program, putting brochures in break rooms and recommending it as widely as she can. “I can’t speak highly enough about it,” she says. “RISE helped me develop into a better nurse.”
DIVERSITY
AVERAGE AGE
Diver se Racial and Ethnic Backgrounds
29% 17%
THE JOHNS HOPKINS HOSPITAL
U.S. AVERAGE
41
THE JOHNS HOPKINS HOSPITAL
U.S. AVERAGE
47
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GENDER To reach a RISE responder for yourself or a colleague, call 410-283-3953 and leave your phone number followed by the # sign.
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THE JOHNS HOPKINS HOSPITAL
U.S. AVERAGE
9.3% Male
6.6% Male
Johns Hopkins Nursing Premium brands always need to look their best. That means attention to detail, close collaboration, and never missing a beat. We bring these things and more to our work designing publications for Johns Hopkins Nursing. Publication Design Art Direction & Photography Brand Support Services
S&S Mechanical S&S grew from a two-man startup to a mid-sized business without ever paying much mind to their marketing or their brand. Then, they hit a ceiling. We helped them break through. Identity Design Printed Materials (folder, business cards, sell sheets, etc.) Core Messaging Copywriting Web Design Art Direction & Photography
MAKING OUR MARK
ACCELERATING PROGRESS TOWARDS UNIVERSAL HEALTH COVERAGE
R4D is working with policymakers, implementers, researchers, and development partners to identify better ways for low- and middle-income countries to improve access to effective health care and reduce poverty from catastrophic health care expenditures by moving towards universal health coverage (UHC). R4D’s UHC program consists of four separate, but related, areas of work: • Increased global knowledge and discussion of UHC through UHC Forward – a comprehensive platform that aggregates information and serves as a go-to repository for worldwide news and ideas about UHC – to accelerate the successful implementation of reforms globally. • Facilitation of collaborative knowledge exchange and the co-production of new knowledge among countries implementing UHC reforms through the Joint Learning Network for Universal Health Coverage (JLN), which brings together implementers and policymakers from low- and middle-income countries to jointly problem-solve and collectively develop innovative approaches to accelerate progress towards UHC. • Supporting countries to design policies and programs for UHC by providing policy analysis and advice to help countries develop options for raising revenue, pooling resources, purchasing effective
Results for Development Results for Development Institute (R4D), a global nonprofit with a complex message, came to Orange Element seeking clarity. We worked with the entire team, from senior leadership to recent hires, figuring out what makes them tick. Then, we translated what we learned into a suite of identity materials to enable better communication with partners, funders, and the public. Brand Language Core Messages Identity Design Collateral Materials
R4D.org
services, and organizing their reforms, such as serving as a key technical advisor to the Public Health Foundation of India (PHFI) – the secretariat of India’s High Level Expert Group (HLEG) on Universal Health Coverage, assisting the Government of South Africa with choosing the best options for organizing and paying for a new national health insurance program, and partnering with USAID’s Health Financing and Governance Project that aims to increase the use of priority health services by helping countries strengthen their health financing and governance systems. • Analysis to strengthen the evidence base for UHC through high-impact analysis such as the Transitions in Health research initiative designed to foster greater understanding of the factors influencing health spending in low and middle income countries and the Lancet UHC series that documents multiple facets of what is happening with UHC globally.
OFFICE
1-202-470-5737
FAX
1-202-470-5712
PUBLICHEALTHONLINE.GWU.EDU
PARTICIPATE IN A WORLD-CLASS PROGRAM
TAKE THE FIRST STEP MAKE A DIFFERENCE TO PUBLIC HEALTH For This Generation and The NextLEADERSHIP Presenting MPH@GW, a top-tier online Master of Public Health
MPH@GW features intimate class sizes and students are offered full access to GW library resources, student services and career services.
Program Fast Facts •
A top-tier, online MPH – the same degree as is awarded to on-campus students
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World-class faculty – each of whom is an acknowledged leader in their field
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A field-based practicum opportunity – to help you gain the critical skills to succeed in public health
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An innovative and unique technology platform – that enables robust communication and collaboration
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Full access – to SPHHS student resources and support programs
Study under renowned faculty who are passionate about
APPLY WHAT YOU LEARN
training and mentoring the
SPHHS sets the standard for case-based learning and the online program is no exception. As an MPH@GW student, you’ll gain critical skills through a customized practicum opportunity which allows you to apply what you’ve learned in a real-world setting. By deepening and refining your knowledge this way, you emerge from the program on a fast track to public health leadership.
next generation of public Amita Vyas, GW Professor
Established in 1997, the School of Public Health and Health Services (SPHHS) brought together the best of three longstanding university programs in the schools of medicine, business and education that have since expanded substantially. Today, more than 1,100 students from nearly every U.S. state and more than 40 countries around the globe pursue undergraduate, graduate and doctoral-level degrees in public health at SPHHS. Our student body is one of the most ethnically diverse of private schools of public health.
health leaders
MPH@GW | THE GEORGE WASHINGTON UNIVERSITY SCHOOL OF PUBLIC HEALTH AND HEALTH SERVICES
George Washington University School of Public Health When the online product is as fully-featured and rigorous as the in-classroom version, it’s critical that it have a brand to match. That’s what we created for MPH@GW, George Washington University’s online Master of Public Health. Design Art Direction & Photography Email & Digital Marketing Copywriting
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THE KNOWLEDGE to make
A DIFFERENCE. Make a positive impact, today and for the future. Earn your Master of Public Health online from the George Washington University.
Start today. PublicHealthOnline.gwu.edu
Semester Online Brandeis, Northwestern, Notre Dame, UNC, Washington University – for starters. When ed tech leader 2U brought them together for the first time under one online umbrella, we created a brand to match, just in time for launch. Brand Building Identity Development Copywriting/Messaging Email & Digital Marketing Web Design Video
Chesapeake Contracting Group Chesapeake Contracting Group is a strong company with an outstanding team, a great culture, and an exceptional track record. The only problem was, they didn’t know how to communicate those things effectively. That’s where Orange Element came in. Discovery/Brand Audit Core Messaging Identity Refresh Copywriting Collateral & Brochure Design Web Design
OneMain Financial OneMain Financial is a large company with a local focus. We work with them to create internal and external marketing & communications materials that are effective, on-brand, and appealing across a range of target markets and interests. Direct Mail Video Radio Copywriting Design Brand Support Services
Ethical Leadership 12
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Core Values
Earn the confidence and trust of others through consistent, fair and compliant behavior. Chairman’s Forum 2013
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Our Services
Strategic Communications Integrated Branding Campaigns Message and Story Development Identity Development Web and Digital Design Environmental Branding Publications / Magazines / Reports Broadcast and Radio Development Packaging and Product Branding Information Graphics Video
How can we help you? Let’s talk today.
info@orange-element.com 410-244-7221
Orange Element 330 South Broadway Baltimore, MD 21231 410.244.7221 orange-element.com