Orange Element is a creative agency based in Baltimore, MD. We come to work every day because we believe that branding, design, and communication have the power to improve our clients’ businesses. Our process and our work are equal measures creative and strategic, always informed by every lesson we’ve learned since opening our doors in 2003.
A strong brand is a competitive advantage.
THE ONE CAMPAIGN Digital & Print Annual Report
Founded by Bono, The Gates Foundation, and others in 2004, ONE is “an international campaigning and advocacy organization taking action to end extreme poverty and preventable disease.” We worked closely with their internal marketing team to design their annual report, developing digital and print designs that work together in a compelling, visually striking, and informative way. • • • •
Print Design Responsive Web Design Art Direction & Photography Copywriting
JOHNS HOPKINS NURSING Magazine Design & Development
Successful publications are all about focus. They must be driven by thoughtful concepting, great design, understanding how to speak to specific audiences, and seamless digital-print integration. These are the things that inform our approach to the Johns Hopkins Nursing magazine, which we redesigned from the ground up for the Spring and Summer 2014 issues. • • • •
Publication Design Art Direction & Photography Brand Support Services Digital Publication
# reachforamonument
MONUMENT CITY BREWING Brand Development & Product Launch
Monument City is a startup brewery founded by two brothers in Baltimore, MD. Given that everyone here at Orange Element is passionate about both craft beer and supporting local businesses, we jumped at the chance to bring this brand to life. We started with the visual identity and core brand messaging, then built it out into a complete launch-ready package (with accompanying strategy). • • • • • •
Core Messaging Identity & Packaging Design Copywriting Campaign & Social Development Web Design Launch Strategy
IRVINE NATURE CENTER Website
Located just northwest of Baltimore City, Irvine Nature Center offers educational programming and opportunities for up-close interaction with the environment. They contacted us for help updating their 6+ year-old site, which ran on an obsolete platform and had been the subject of spam attacks. We worked to not only give them a fresh look and a strong infrastructure, but to also bring the whole effort in line with their brand and their fundraising/programming goals. • • • • •
Discovery Sessions Site Mapping Content Strategy Web Design Creative Direction
ARCHITECT OF THE CAPITOL Sustainability Report
The Architect of the Capitol carries the very large responsibility to maintain, operate and manage efficiencies around many of our Nation’s most beautiful buildings. And developing a plan to combine historical preservation and operation with sustainability and environmental stewardship was no small task. Orange Element created and introduced a brand system around which the AOC could rollout both goals and expectations for areas within the AOC that will always remain consistent: infrastructure, buildings and people. The system included icons, content organization and design, and information graphics to support each of these focal points— allowing the AOC to deliver on both short- and long-term sustainability goals. • • • • • •
Brand Strategy Content Structure Supportive Identity Collateral Development Information Graphics Digital Content (microsite)
AES ENERGY
Environmental Branding The AES Corporation (NYSE: AES) is a global power company that owns and operates a diverse and growing portfolio of electricity generation and distribution businesses, which provide reliable, affordable energy to customers in 20 countries. Orange Element was tasked with branding all three floors of their newly-renovated Arlington, VA headquarters building. The goal was to integrate the company’s branding throughout the space to contribute to and help promote an open, collaborative working environment. • • • • •
Wayfinding & Office Signage Branding Panels Environmental Graphics Digital Displays & Printed Collateral Vendor Management
CHANEY ENTERPRISES Environmental Branding
Chaney Enterprises, a longtime Orange Element client, is an award-winning commercial concrete company with 50 years of brand heritage in the Mid-Atlantic region. They moved into a new headquarters building in early 2014 and, as part of the process, engaged us to design their environmental branding and help create space that lives up to, and promotes, their values. • • • •
Wayfinding & Signage Environmental Graphics Printed Collateral Vendor Management
IRONMARK
Rebrand & Relaunch When Corporate Printing Solutions and Frank Gumpert Printing merged to form CPS Gumpert in 2011, the combined entity suffered from a lack of brand clarity. Leadership at CPS recognized this and contacted Orange Element to help them understand their situation and options, map out a path forward to coincide with the opening of a new facility, and rebuild their identity (including a new name). • • • • • • •
Brand Audit & Analysis Presentation of Findings & Recommendations Rebranding & Renaming Logo Design Collateral Design Messaging & Copywriting Brand Strategy
UPD CONSULTING Website
From their home base in Baltimore, UPD works to improve the performance of school systems and public agencies across the country. It’s complex work and for years they struggled with how to communicate in an effective and clear fashion. We dug deep into their process, refined their messaging, and put it all together in a fresh redesign of their website. • • • • •
Brand Audit & Analysis Presentation of Findings & Recommendations Brand Strategy Messaging & Copywriting Web Design
R4D
Ongoing Brand Support Since we completed their visual redesign in 2013, we’ve become a trusted partner for R4D by supporting them on a variety of branding, design, and communications projects. This includes ongoing work not only for the main organization but also for their breakout teams, such as CHMI (Center for Health Market Innovations). • • • • •
Digital and Print Design Brand & Communications Strategy Logo and Icon Development Web Design Infographics
OUR SERVICES Strategic Communications Integrated Branding Campaigns Message and Story Development Identity Development Web and Digital Design Environmental Branding Publications / Magazines / Reports Broadcast and Radio Development Packaging and Product Branding Information Graphics Video
FIND US ORANGE-ELEMENT.COM 330 South Broadway Baltimore, MD, 21231 410.244.7221