JHUSPH Samples

Samples prepared for

Johns Hopkins School of Public Health

BY ORANGE-ELEMENT.COM

Johns Hopkins School of Public Health Strategic Direction Copywriting Staff, Vendor and Budget Management

‘Creation by committee’ can be productive.

CHALLENGE One year before the school’s 75th anniversary, a committee of deans and department chairs convened to begin strategizing ways to introduce the celebrations. The communications office was included from the beginning.

SOLUTION A special edition of the new Public Health magazine was the solution. The alumni relations office contacted all living graduates and requested nominations of “Heroes of Public Health”. The only requirement was a connection to the school. The committee chose 74 heroes from the responses. The 75th spot remained open for readers’ personal heroes.

RESULTS The communications staff contacted archives, heroes’ family members and colleagues, and organizations around the world to secure the 74 photographs. It was an arduous process. Each hero also had a short biography. In the back of the magazine, a separate section on heavy stock presented anniversary details and registration options.

JO MARTIN

University of Maryland School of Medicine

Concepts Collaboration with in-house public affairs, development, alumni and legislative offices Liaison from dean’s office to 26 department chairs Staff to honorary and working committees of board members and school leadership

CHALLENGE With five months of preparation, position the school throughout 2007 as:

• the nation’s first public medical school;

• provider of the majority of Maryland’s health care professionals;

• a valuable neighbor in a traditionally low-income urban neighborhood; and

• a national (and in some cases global) leader in research and education.

What’s more, during planning the incumbent dean unexpectedly announced his retirement, so the Bicentennial provided a series of opportunities to introduce the new dean.

A year of celebrations is a year of celebrations.

SOLUTIONS

RESULTS

With the full support of the incumbent and new deans, we decided to produce at least one event per month throughout 2007. In most cases, they were free to the public and featured the school’s faculty members in delivering health-related information. Other events included a breakfast for legislators, a student service day in the neighborhood, a black tie gala at the Baltimore Convention Center and a live public radio broadcast of “A Prairie Home Companion” from the newly restored Hippodrome Theatre adjacent to campus.

The Bicentennial was particularly important because the University of Maryland health sciences campus is three miles from one of the best-known medical complexes in the world.

Whenever possible, Johns Hopkins leaders and colleagues were included in activities, as were the deans of the five other professional schools on campus, representatives of each Maryland university and college and the deans of all U.S. medical schools.

We stuck to the basics in creating a logo look centered on the iconic original teaching facility, which still is in use, and adopted a typeface based on early documents. Adaptations included a cake replica of the original building at the launch (made by a Baltimore baker featured on the Food Network), 20-foot by 30-foot banners on all School of Medicine buildings, a dedicated web site, signage, media packets, program books, banners on the stage of the Hippodrome, a timeline display unveiled at a national academic medical meeting and later installed in a high-traffic area of the school, and souvenir items for purchase, including shirts, watches and license plate frames.

Because the scope of the Bicentennial was so large, we encouraged and guided each academic department and all centers and institutes to produce their own events and materials using a central template.

The citizens of Maryland, especially community and elected leaders, had a more positive and accurate opinion of the School of Medicine at the close of 2007. Alumni appreciated being involved in the planning and were speakers at several events. Some academic departments produced their own histories, including a coffee table book by the Department of Pediatrics.

Banners remained on buildings for an additional year to reinforce the school’s location and history.

Perhaps most importantly, the Bicentennial spirit expanded as the year progressed, and it became a family celebration in many respects. The faculty, students and staff gained an expanded – and invigorated – sense of pride in their school of medicine.

University of Maryland School of Medicine (Continued)

JO MARTIN / ORANGE ELEMENT

AES Energy

DIsplay Panel Design Way Finding Office and Digital Signage

The AES Corporation is a global power company that owns and operates a diverse and growing portfolio of electricity generation and distribution businesses, which provide reliable, affordable energy to customers in 20 Countries. Orange Element was tasked with branding all three floors of t heir newly-renovated Arlington, VA headquarters building.

The goal was to integrate the company’s branding throughout the space to contribute to and help promote an open, collaborative working environment.

In April, 2015, the Business Journals recognized their new headquarter building as one of the “coolest new office spaces” to experience.

ORANGE ELEMENT

Chaney Enterprises / Reliable Contracting Environmental Signage Interiors

Chaney Enterprises, a longtime Orange Element client, is an award-winning commercial concrete company with 50 years of brand heritage in the Mid-Atlantic region. They moved into a new headquarters building in early 2014 and, as part of the process, engaged us to design their environmental branding and help create space that lives up to, and promotes, their values.

Their new office is shared by Reliable Contracting. Upon arrival in the reception area, guests are greeted with a historical timeline that runs along walls that point you to the entrance to each company—one on the left and one on the right.

ORANGE ELEMENT