ORANGE ELEMENT
LOOKBOOK 2015
We go to work every day because we believe that branding, design, and communication have the power to improve our clients’ businesses. Our process and our work are equal measures creative and strategic, always informed by the knowledge we’ve gained since opening our doors in 2003. Orange Element is a creative agency. We believe a strong brand is a competitive advantage.
OneMain Financial Discovery / Strategic Positioning / Core Messaging / Copywriting / Campaign Development / Launch Strategy / Design
Cracking a Communications Riddle When OneMain Financial needed an innovative approach to customer communication, they engaged us to define, articulate, and build out a strategy. In Q4 of 2015, the “Enhanced Contact Strategy” rolled out to a test population, positioning OneMain Financial as a partner invested in every customer’s financial well-being.
Rivus Wellness & Research Institute Discovery Sessions / Strategic Positioning / Core Messaging / Naming / Identity Design / Collateral Design
Reinventing for Future Growth The healthcare landscape changes fast, and more and more service providers now recognize the need for an innovation mindset. This shift informed the core of our work transforming two separate entities, Oklahoma Behavioral Health and Oklahoma Clinical Research Center, into one wellness-focused and expansion-oriented practice.
Nexterus Discovery Sessions / Strategic Positioning / Core Messaging / Naming / Identity Design / Collateral Design
Blending Heritage and Innovation History and heritage are great things to have, but even longstanding brands sometimes need a refresh. Such was the case for TBB Global Logistics when they engaged Orange Element. As they approached their 70th birthday with a push into new technology and new markets, they needed a new name and brand to help carry them into the future. Working together with the company’s third-generation owner and leadership team, we conducted comprehensive discovery sessions and delivered a thorough recommendations report, followed by a new name and a full rebrand.
ONE Annual Reports Concepting / Print Design / Responsive Web Design / Art Direction / Editorial Direction
Seamlessly Integrating Print & Digital Following our successful collaborations with ONE on their 2013 and 2014 Annual Reports, we were once again invited back for the 2015 edition. We continued to work alongside their internal marketing team to concept and design the print edition, then design and develop a responsive and accessible web-based digital counterpart.
Assembly Strategic Positioning / Core Messaging / Naming / Identity Design / Collateral Design / Web Design
Branding From Scratch When it’s done well, design brings people together. That’s a big part of the reason why, from designing a menu to brainstorming and creating a new restaurant concept from scratch, we always jump at the chance to work on projects in the hospitality space.
OneMain Financial Copywriting / Campaign Development / Design
A Fresh Look for a Big Campaign Seeking a fresh approach to branding and communication for their bi-annual Customer Appreciation Days events, OneMain Financial turned to Orange Element for a comprehensive re-imagining of everything from direct mail to in-branch materials.
May Financial tip: Service members who deploy can place an active duty alert on their credit reports to help minimize their risk of identity theft. For more financial tips visit OneMainFinancial.com
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Cinco de Mayo
mother’s day
armed forces day
customer appreciation days
memorial day
“In May, the second floor bathroom plumbing gave way, turning the first floor dining room & pantry into a ‘water feature’ like on a home repair show! I cried, too, until I talked with OneMain Financial on the phone!” – Jan W., Pennsylvania
AES Energy Storage Wayfinding / Signage / Exteriors / Interiors / Brand Panels / Environmental Graphics / Digital Displays / Vendor Management
Designing in Three Dimensions The AES Corporation (NYSE: AES) is a global power company that owns and operates a diverse portfolio of electricity generation and distribution businesses. Following on our successful work branding the interior of their headquarters space, we’ve been working on an ongoing basis to design environmental branding for a global network of new facilities.
First Home Mortgage Identity Design / Collateral Design / Brand Standards Development
Refreshing and Realigning First Home Mortgage is a dynamic, growing mortgage financing company with a strong history of community-based lending. As they prepare to enter their next phase, they turned to Orange Element for a refreshed identity with an eye on supporting their growth trajectory.
Parks & People Foundation Print Design / Collateral Design / Identity Design
Giving Back for a Cause We Love Orange Element has enjoyed a long collaborative relationship with the Parks & People Foundation, resulting in a number of projects and initiatives. Recent highlights include branding their Grand Opening Weekend and annual Picnic in the Park.
5th Annual Picnic in the Park to benefit the Parks & People Foundation
FRIDAY, SEPTEMBER 18, 2015 6:30 - 9:30 P.M.
Parks & People Foundation 2100 Liberty Heights Ave. Baltimore, MD 21217
5TH ANNUAL PICNIC IN THE PARK & GRAND OPENING OF THE SALLY & BUTCH MICHEL CENTER FRIDAY, SEPTEMBER 18, 2015 6:30 - 9:30 P.M. Shine a light on Parks & People and help us celebrate the grand opening of our new home! Tickets available online at www.parksandpeople.org
Non-Profit Org. U.S. Postage PAID Permit #441 Baltimore, MD
Community Support Initiatives Brand Strategy / Identity Design / Messaging & Copywriting / Web Design
Photo by Will Holman
Committed to Doing Our Part Support for grassroots community efforts in Baltimore has always been part of our mission. From designing identities to consulting on campaigns and launch strategies, we love collaborating with people who roll their sleeves up to make our city stronger.
Center for Health Market Innovations Concepting / Vendor Management / Print Design
Delivering Across the Globe For the past three years, we’ve partnered with the Center for Health Market Innovations (CHMI) at Results for Development Institute (R4D) to design their full suite of printed publications. In tandem with their internal team, we’ve implemented brand-oriented, strategic design in service of consistency and clarity as they communicate to their global network of partners and funders.
Our Services
Strategic Communications Integrated Branding Campaigns Message and Story Development Identity Development Web and Digital Design Environmental Branding
Publications / Magazines / Reports Broadcast and Radio Development Packaging and Product Branding Information Graphics Video
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