Axcel brandguide

AXCEL FINANCE BRAND GUIDELINE

THE LOGO

Logo symbol

Logo type

AXCEL FINANCE BRAND GUIDELINE

THE LOGO (CLEAR SPACE & MIN. SIZE)

Logo Clear Space

width: 25mm

Logo Minimum Size

AXCEL FINANCE BRAND GUIDELINE

THE LOGO DON’TS Never disform the shape of the logo symbol from the approved artwork.

Never skew the logo symbol /logotype/ tagline from the approved artwork.

Never alter the colors of the logo symbol or logotype from the approved artwork.

Always avoid placing the logo on complicated backgrounds.

Never resize the logo symbol to be larger or smaller from the approved artwork.

Never outline the logo symbol or logotype from the approved artwork.

AXCEL FINANCE BRAND GUIDELINE

THE LOGO VARIATIONS

Full Coloured Logo symbol and logotype on a white or light coloured background.

Reversed White Logo symbol and white logotype on a black or dark coloured background.

Grey Scale Logo symbol and logotype on a white or light coloured background.

Special Treatments Special situations, such as hotstamping allows for reproduction of the First National Bank logo to be in Gold /Silver.