Orlaith Conlon
OUIL601/ Context of Practice
The Teachers Pencil Case
Charity Campaign Proposal
Teachers Pencil Case 1/12
The Problem
Orlaith Conlon
OUIL601/ Context of Practice
2/12
There was little professional development for teachers which focused on improving pupils’ key subject skills, including drawing. Whole-school approaches to assessment and literacy across the curriculum were interpreted poorly, to the detriment of the subject. Making a mark: art, craft and design education March 2012, No. 110135
Drawing is an incredibly important part of childhood; drawing is play, drawing is thinking, drawing is discovery! But in primary schools today drawing doesn’t often get the recognition it needs and teachers who have not had formal art training often feel unsupported. As so many studies have shown the benefits of drawing in a child’s learning we want to bring drawing back into the forefront of our primary school education.
The Problem.
Our Solution
Orlaith Conlon
OUIL601/ Context of Practice
3/12
‘Increase pupils’ confidence and creativity in drawing by widening the repertoire of teaching approaches, including teaching adventurous drawing for all.’ Making a mark: art, craft and design education March 2012, No. 110135
We want to launch a national wide campain to boast drawing participation in primary school classrooms! Teachers need better information about drawing. It’s our aim to educate the educators about the substantial benefits of drawing for children. It’s all about the power of knowledge.
Our Solution.
Orlaith Conlon
OUIL601/ Context of Practice
Simple, bright and bold. Designed to appeal to the primary school teacher without being too young.
The Logo.
Campaign Name & Logo 4/12
Orlaith Conlon
OUIL601/ Context of Practice
We have teamed up with the nationally recognised charity ‘The Campaign for Drawing’ to provide us with the platform to host our resource site. The Campaign for Drawing currently hosts it’s own resources for secondary school teachers so our campaign addresses the need for primary school resources. Teachers Pencil Case will teach educators about the theory behind drawing while also educating them on practical information about drawing materials.
What is Teachers Pencil Case?
Practical Project 5/12
Orlaith Conlon
OUIL601/ Context of Practice
Not Just For Writing...
In order to spread the word we will roll out this advertising campaign ‘Not Just for Writing’, the purpose of this advert is to encourage teachers to simply consider drawing to draw them in.
Advertisement.
Reaching our Audience 6/12
Reaching our Audience
Orlaith Conlon
OUIL601/ Context of Practice
To begin to reach our target audience the campaign will kick-start with a feature in TES (Times Educational Supplement) which is a weekly magazine for primary school teachers.
Advertisement.
7/12
Not Just For Writing...
Reaching our Audience
Orlaith Conlon
OUIL601/ Context of Practice
8/12
Inside our New Campaign for Teachers!
Orlaith Conlon
OUIL601/ Context of Practice
Resource Website Homepage.
Resource Website 9/12
Orlaith Conlon
OUIL601/ Context of Practice
Inside Drawing.
Inside Drawing 10/12
Reaching our Audience
Orlaith Conlon
OUIL601/ Context of Practice
11/12
Indian Ink India Ink is traditionally a carbon black ink mixed with gum and resin, molded into sticks. The name ‘India Ink’ is thought to be a misnomer which originated in Europe when this ink, actually from China, was imported via the Indies. The ink in its solid form is familiar to us as Chinese ink sticks used for Sumi-e. The liquid form is sold as Indian Ink, though its French name is ‘Encre de Chine’, Chinese Ink. Used for writing and drawing, India Ink formulation usually includes a solvent(ethylene glycol) and binder (traditionally shellac) which dries water-resistant and gives a permanent line, unlike the water-soluble traditional form. Winsor and Newton also market a ‘Liquid Indian Ink’ which seems to have no solvent or added binder, producing a non-waterproof line.
Materials.
Indian Ink
Orlaith Conlon
OUIL601/ Context of Practice
Lesson Plans.
Reaching our Audience 12/12