BA (Hons.) ILLUSTRATION/ANIMATION Module Code
OUIL/AN503
Module Title
RESPONSIVE
Name: Lauren Dennis
LEVEL
05
Name: Orlaith Conlon
BRIEF TITLE: John Lewis – Package Redesign
Why have you chosen to work with your creative partner? What are your aims? We have similar ways of working and are I believe we have similar ethics and desires in interested in the same visual styles. I also our aims and our visual aesthetics. We have a think that because we have already built up a foundation of honesty in our relationship and very honest relationship together that we are try to keep each other motivated and on track good at keeping each other in line and on which I know will be of value when working track. I really admire Orlaith’s practice and together. Lauran is highly in tuned with the how much experimentation and texture is emotional reasoning behind her work which used. This is something I want to develop in will be beneficial in this brief in understanding my own work too, I think Orlaith can help that. the audience and making a product which is special and valuable. What are your specific areas of creative interest in this brief? I want to investigate pattern and product. I To further learn about designing and also want to further develop how mark and illustrating for product packaging. To learn colour can convey concepts and ideas. how to incorporate and interpret the clients wants. What specific creative skills do you have to offer in relation to your chosen brief? How do you intend to use them? I like dealing with loose, painterly styles, which Experimentation to pursue the best material will fit, to our joint vision for this brief. direction to meet the brief and produce interesting results. Playfulness and a tone of humour within my drawings when appropriate.
What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them? Articulating ideas, week planning and list Idea generating, speaking to people, making. General sorting out of brains. encouragement and the want to not let my partner down.
What will your specific roles be in the collaboration in relation to your brief? Technical manager. Visual manager. Researching the layouts of the nets required. Concept planning. Translating the clients The photography of the product and mockwants and needs and how we can meet this. ups. Layout of design boards using InDesign. I Material experimentation. Sourcing materials will also keep our website up to date and paper stock. throughout the collaboration and beyond.
What will your individual responsibilities be in relation to your brief? Budget and printing, managing our time to Speaking to people email/phone if necessary. make sure we achieve everything before the Working out the budget. Making sure we meet deadline ready to submit. our own deadlines.
What will your joint responsibilities be? We will aim to create the initial pattern and imagery together, and will make joint decisions on colour palette and digital refinement.
Collaborating on idea, spitting tasks needed to conclude our idea. Working out how to collaborate our visual tone of voice.
Please sign below to acknowledge your agreement to this collaboration. 1. 2.