ASICS Run Brochure Fall 2010

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running foot we a r

•

a ppa re l

running cleanses the mind and body.

As you propel yourself forward, negativity falls away like beads of sweat. And before too long, you’ll f ind your perspective on the world refreshed. With ever y step, a new you emerges, fueled by the strength to face any obstacle in your path.

scientific design. inspired by movement.

All the inspiration we need comes from a desire to help you reach a higher plane with every run. From the intricate workings of the foot to the changing form of an arm in motion, we take suggestion from your body’s natural movement and combine it with rigorous scientific study. The result is footwear and apparel that work in complete harmony with the body and the environment that surrounds it.

GEL-Kayano Ž 16 $140 • Structured cushioning/12.7 oz.

gender specific technology

While no one would argue that there are many physiological variations. ASICS recognizes these dif ferences and, through

GEL-Kayano Ž 16 $140 • Structured cushioning/10.5 oz.

differences between men and women, manufacturers have long designed the same shoe for both, with the exception of a few minor cosmetic years of biomechanical research and scientific study, has engineered shoes to answer the specific needs of male and female runners.

Reflective Knit Hat $20 Favorite™ Long Sleeve $45 • Hydrology ®: polyester interlock and polyester/spandex mesh Myles™ II Tight $34 polyester/spandex French Terry with wicking finish

• Hydrology ® :

GEL-Trabuco ® 13 $90 • Trail /12.4 oz.

hydrology

®

It’s good for your body to sweat, but it shouldn’t make you uncomfortable.

That’s why we designed our Hydrology ® technology to breathe and pull excess moisture away from the skin, allowing it to evaporate.

Favorite™ Long Sleeve $45 • Hydrology ® : polyester interlock and polyester/spandex mesh

GEL-Nimbus ® 12 $125 • Cushioning /11.9 oz.

asymmetrical lacing If the natural structure of your foot isn’t symmetrical, then why have laces been symmetrical for so long?

We’ve answered this disparity with asymmetrical lacing, a lacing pattern on select ASICS running shoes designed to mimic the shape of your foot — alleviating pressure along the top of the foot for more comfort.

guidance line

™

Your foot has a natural way it prefers to move. The Guidance Line™ allows the technology on an ASICS running shoe to adapt to your foot as it progresses from heel to toe. This keeps your foot moving along its ideal trajectory, making each and every step of your run naturally comfortable.

Jaide™ Hoody $60 • Hydrology ® : 50 + UPF polyester jacquard jersey with odor elimination Thermopolis® LT Tight $60 • Thermopolis ® : polyester/sueded jersey

Thermopolis® LT Crew Neck $60 polyester/sueded jersey

• Thermopolis ® :

Lounge Short $38 polyester/spandex and polyester/spandex mesh

• Hydrology ® :

Thermopolis® LT Half Zip $70 • Ther mopolis® : polyester/spandex sueded jersey and polyester/spandex mesh Thermopolis ® XP Pant $80 ThermoCool™ /polyester/spandex

• Thermopolis® :

thermopolis

®

Cold weather shouldn’t confine you to the sofa. That’s why we combined the wicking power of our Hydrology ® technology with insulative fabric to make Thermopolis® technology. Its unrivaled softness, warmth and breathability will keep you cozy regardless of the conditions. And with three available weights — light, medium and heavy — you’ll be able to choose the ideal level of comfort, so your motivation to run doesn’t change with the seasons.

Thermopolis® LT Hoody $68 • Thermopolis ® : polyester/sueded jersey

Abby™ Shimmel $50 • Hydrology ® : nylon/spandex and polyester/spandex mesh Core™ Microfiber Short $25 • Hydrology ® : polyester microfiber

three layers. one comfortable run.

Different conditions demand different gear. By layering our wicking Hydrology ®, plush Thermopolis® and rugged Storm Shelter ® technologies, you’ll be prepared to face just about everything — whether you’re headed outside for a brisk run or into the gym for invigorating circuit training.

Abby™ Jacket $80 • Hydrology ® : nylon/spandex and polyester/ spandex mesh and compression fabric Tofino™ Capri $55 nylon/spandex and polyester/spandex mesh

• Hydrology ® :

Spry™ Jacket $70 Shelter ® : polyester with Cire

• Storm

• Lightweight

fabric with water and wind resistance

a shoe to match every foot.

GEL- Nimbus 12

GEL- Cumulus 12

Cushioning

Cushioning

®

GEL-Kayano 16 ®

®

Structured Cushioning

UNDERPRONATOR

UNDERPRONATOR

UNDERPRONATOR

NEUTRAL

NEUTRAL

NEUTRAL

OVERPRONATOR

OVERPRONATOR

OVERPRONATOR

SEVERE OVERPRONATOR

SEVERE OVERPRONATOR

Men’s – 11.9 oz. Women’s – 9.8 oz.

$125

Men’s – 11.7 oz. Women’s – 9.6 oz.

SEVERE OVERPRONATOR $100

Men’s – 12.7 oz. Women’s – 10.5 oz. $140

High Arch A high-arched runner, or underpronator, is more likely to experience shock transmission through the lower legs and should choose shoes from the Underpronator to Neutral categories.

Normal Arch Runners with normal arches typically experience minimal biomechanical problems and should select shoes from either the Neutral to Overpronator categories.

Flat Foot Flat-footed runners tend to have overpronating feet, which results in poor natural shock absorption. These runners should select shoes from the Overpronator to Severe Overpronator categories.

GT-2150 ™

GEL- Foundation 9

GEL-Trail Sensor 4

Structured Cushioning

Maximum Support

Trail

®

®

UNDERPRONATOR

UNDERPRONATOR

UNDERPRONATOR

NEUTRAL

NEUTRAL

NEUTRAL

OVERPRONATOR

OVERPRONATOR

OVERPRONATOR

SEVERE OVERPRONATOR

SEVERE OVERPRONATOR

Men’s – 11.6 oz. Women’s – 9.5 oz.

$100

Men’s – 13.3 oz. Women’s – 10.7 oz. $100

SEVERE OVERPRONATOR Men’s – 12.1 oz. Women’s – 10.1 oz.

$110

storm shelter

®

For those who aren’t afraid to run in bad weather, here’s a like - minded running partner.

Storm Shelter ® of fers wind and water protection and breathability without the bulk and noise of traditional outer garments. You’ll be prepared for sleet, rain, cold and pretty much anything else Mother Nature can send your way.

Storm Shelter ® Jacket $110 • Storm Shelter ® : polyester microfiber dobby finish W/R lamination

GT-2150™ $100 • Structured cushioning /11.6 oz.

To see our complete line of footwear, apparel and accessories, or to find a dealer near you, visit asics.com.

ASICS America Corporation • 29 Parker, Suite 100 • Irvine, CA 92618 • USA © 2010 ASICS America Corporation. Printed in USA 05/10, 6M. Prices and specifications subject to change without notice. Approximate shoe weight is based on men’s size 9 and women’s size 7.

The stripe design featured on the sides of ASICS ® shoes is a registered trademark of ASICS Corporation and is a registered trademark in most countries of the world.

California Warning: ASICS strives to have safe and environmentally friendly products. However, the products described in this brochure may contain chemical(s) known to the State of California to cause cancer, birth defects or other reproductive harm.