Coldwell BankerÂŽ Listing Presentation Prepared especially for:
Pat & Jerry Delles For Marketing the Property Located at:
310 Anchor Dr.
Prepared by:
Orrin Banner, CDPE,SFR Sales Associate Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Coldwell Banker Traditions 710 Thimble Shoals RD. Newport News VA 23606
Date: May 12, 2014
Š2014 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
May 12, 2014
Pat & Jerry Delles 310 Anchor Dr. Yorktown VA 23692 Dear Mr. & Mrs. Delles: Thank you very much for giving me the opportunity to present the enclosed proposal on marketing your home. I appreciate the time you spent with me at the open house at 112 Alanna Ct last week. You will receive competent and professional service when you select me and Coldwell Banker Traditions to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction. I hope the information included on me and Coldwell Banker Traditions will confirm that I am best qualified to market your home. Please review my 18 point marketing plan. This plan outlines all the points I do to get maximum exposure of your home to the buying public. Sincerely,
Orrin Banner, CDPE,SFR Sales Associate, REALTOR速
A Message From The President Budge Huskey was promoted to president and chief executive officer of Coldwell Banker Real Estate LLC on January 1, 2013, after serving as president and chief operating officer since June 2010. Huskey succeeds Jim Gillespie who is now chairman emeritus.
Budge Huskey President and CEO of Coldwell Banker Real Estate LLC
As chief executive officer, Huskey oversees marketing, operations, learning and field services supporting 82,000 Coldwell Banker速 sales associates in 3,100 offices in 51 countries and territories around the world. Huskey is a nationally recognized housing industry leader who regularly represents the Coldwell Banker brand in interviews with major media outlets.
Prior to joining Coldwell Banker Real Estate, Huskey had spent the previous 12 years in several executive positions with NRT, the nation's largest residential real estate brokerage. Huskey began his real estate career as an agent in 1984 with family-owned Huskey Realty where he stayed until joining NRT in 1998 as a branch manager for Coldwell Banker Residential Real Estate in Longwood, Fla. He eventually became a district and regional manager in the organization's Central Florida region before being named in 2004 as president and chief operating officer of NRT's Coldwell Banker Residential Real Estate in Florida. He remained in this position until 2007 when he was promoted to executive vice president of NRT's Coldwell Banker Southeastern region. In this role he oversaw the strategic initiatives of more than 120 Coldwell Banker Residential Real Estate and Coldwell Banker Residential Brokerage offices in Florida, Dallas/Ft. Worth and Atlanta, which generated annual sales volume in excess of $10 billion dollars. He also was responsible for oversight of NRT's REO Experts, one of the nation's largest REO asset management firms. Well regarded in the real estate industry, Huskey served as president of the Orlando Association of Realtors, where he was honored as Realtor of the Year, and director and committee chairperson for the Florida Association of Realtors. Huskey currently serves as a National Association of Realtors Director and serves on the Strategic Planning Committee. He won the 2006 Coldwell Banker Chandler Barton Award representing dedication and service to the Coldwell Banker brand. He is routinely recognized by Inman News as one of the Most Influential People in Real Estate. Huskey is a 1981 graduate of Mercer University who earned an MBA in 1984 from Wake Forest University. Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Legacy and Network
n Global presence: in 51 countries and over 3,100 offices worldwide n Over 100 years of real estate experience n $140.1 billion in US sales volume in 2012
Over 100 Years of Real Estate Innovation The real estate company was founded on August 27, 1906 on the heels of the devastating 1906 fire and earthquake that leveled San Francisco. A young real estate agent, Colbert Coldwell saw the need for honest, knowledgeable real estate services to help the city rebuild. As the company grew, he hired Arthur Banker as a member of his staff. The two businessmen eventually formed a partnership, and in 1914 officially named the company Coldwell Banker速.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Real Trends Top 500 Report* (in Billions) Real Trends Top 500 Report
*Based on performance of brokerages ranked in REAL Trends Top 500 firms, reported May 2013 for FY 2012.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
How Coldwell BankerÂŽ Meets The Needs Of Sellers
While others may talk about customer service, we ask, listen, and take action. Listening to our customers
Customized marketing plan
We continually survey our customers to find out what is important to them. For us, the listening and learning never stops.
We carry out our promises with a Marketing Action Plan specifically designed to meet the needs of each seller.
Guaranteed service standards
We deliver consistent, predictable, reliable performance — Guaranteed!
We develop service standards based on what we hear from our customers, and we put our service standards in writing with the Coldwell Banker Seller Services Guarantee.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
What Is Important To You In The Sale Of Your Property?
We have asked thousands of home sellers what is important to them. Most share five priorities: n The best price n The shortest time on the market n Convenience n Good communications n Diligent effort by us
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Rank the following needs in order of importance, 1 to 5: (1 = not concerned to 5 = concerned)
Broker's qualifications Home enhancement recommendations Pricing Marketing and advertising Promotion on the Internet Open houses Avoiding inconvenience Staying informed Time on market Security of your property Buyer's financial qualifications Financing options Negotiation strategy Closing costs and net proceeds Handling the details Post-sale follow up Other
_______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______
Marketing Action Plan
We carry out our promises with a plan uniquely designed for each property. Promotional strategy
Price and terms offered
We will work with you to develop a marketing plan to attract prospective buyers to your property.
A thorough Competitive Market Analysis is the key to determining realistic price and terms.
Negotiating and managing the sale Property Preview We will conduct an office preview of your property.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
We will work to pre-qualify and pre-approve prospective buyers, negotiate terms that are favorable for you, and manage the details of the transaction.
The Coldwell Banker速 Seller Services Guarantee
n Coldwell Banker was the first
national brand to guarantee its services n This Guarantee outlines the
full scope of services I will perform as your exclusive listing agent n List your home with the
confidence a Guarantee provides
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
coldwellbanker.com
n Coldwell Banker速 has more
unique web visitors than any other real estate brand* n Coldwellbanker.com had over 28
million visits in 2012 n Featuring lifestyle, affordability
and keyword search tools for fast and easy browsing n Multiple images and video
showcase unique features of your house
*Nielsen/Net Ratings Report for real estate Websites, January-December 2012.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Coldwell Banker速 Web Partnerships Your house will also be promoted on eight partner websites
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
An Innovation Leader n Use a multi-screen approach to reach the new generation of buyers: n The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone n The first to have listings on GPS n The first national real estate brand to launch an iAd for iPad n A listing distribution strategy: n Delivers listings to sites such as Realtor.com, Trulia, Zillow, Yahoo! Real Estate & more
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
An Innovation Leader continued n Coldwell Banker On Location is the first dedicated video real estate channel on YouTube n Video topics include: n Agent videos n Office videos n Video listings n Community videos n Smart tips and news related videos n Allows buyers to search for videos via a map n First to use dynamic IP lookup on the channel
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Information Sources Used By Buyers In Home Search (% of Home Buyers)
Source: The National Association of Realtors速 Profile of Home Buyers and Sellers.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Personal Touch & Timely Response
You will hear from me regularly on the progress of our marketing activities. Results
Suggestions
We will report the results of events such as open houses and property showings.
We will share suggestions from other real estate professionals who have previewed or shown your property.
Trends
Progress
We will discuss current trends in buyer activity, interest rates and competitive prices.
We will provide a weekly progress report on the promotion and sale of your property.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
The Steps to Selling a Home
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
An Important Message About The Value of Your House
Market Value
Competitive Market Analysis
Your house has many values to the tax assessor, your lender and insurance company, and to you. It also has what's called "market value" to prospective buyers.
The price at which you choose to market your property will be an estimate of the "test results" once your house is placed on the market. To help determine a price for your home, a Competitive Market Analysis is included in your customized Marketing Action Plan.
The best price obtainable can only be determined by testing the market and challenging the competition. In the end, the market dictates the value based on current conditions, number of Home Buyers, etc.
Buyers do "comparison shopping" and the Competitive Market Analysis focuses on properties on the market competing for buyer attention. Houses that have been recently sold, and houses that did not sell, are also examined to see what recent buyers were and were not willing to pay.
The price of your house must attract enough attention among buyers and brokers to generate showings and offers.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
What Affects The Market Value Of Your Property?
In understanding the market value of your property, we must deal with some factors that are "given" — we have no control over them: Physical qualities of your property
The Competition
q Location
q The number of similar properties for sale
q Age
q Their prices, financing terms, location and physical condition
q Size of house and lot q Floor plan and architectural style
Some factors have no effect on the current value of your property:
Market Conditions q Interest rates and availability of financing q Buyer demand
Original price q What you originally paid for your house
q Prices of recently sold properties
Needed proceeds
q State of the economy
q The cash proceeds you want or need from the sale
q Seasonal demand
Opinions q What people say your property is worth Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
What Is The Best Price Obtainable For Your Property?
Buyers dictate the best price obtainable. Buyers compare properties Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one.
Realistic prices attract buyers' attention The price at which your house is marketed must attract enough attention among buyers to generate showings and offers.
A Competitive Market Analysis will give you a solid foundation for the realistic pricing of your property by showing what buyers are willing to pay. Recently Sold Reveals what buyers have actually paid for similar properties.
Currently for sale Shows the properties that are competing for buyers' attention right now.
Did not sell Demonstrates what buyers have not been willing to pay under current market conditions. Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Pricing Your Property
The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract. n If your property is priced right, more buyers will be interested when it first hits the market.
n Lenders rely on independent fee appraisers to verify that a sale price is at fair market value. Therefore, if a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.
n Since buyers base their selection on fair market value, not the asking price, more buyers will consider your property when it is priced competitively.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Setting the Right Price Priced right and ready to show opens your home to a great number of potential buyers.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
18 Point Marketing Plan of Action Initial Marketing Action Items * Enter listing into MLS system. * Put up "For Sale" sign. * Create first appearance report * Take photos of property * Create Visual tour/ Video of property * Link Visual tour to MLS * Post Listing onto Coldwell Banker Web Site * Post Listing as a Showcase Listing on REALTOR.com * Create flyer on property * Provide empty flyer box. * Email flyer announcing property to over 600 agents * Invite local agents to tour home * Post Visual Tour on You Tube * Send out 50 Post cards to neighbors announcing the listing * Post listing on local Military bases housing web site * Purchase Domain name for address * Create Web page for the property * Create the texting info code on the property * Provide a texting information bar for the property * Create QR code for the property w/web page link On-going / Follow up * * * * * *
Report Bi- weekly to clients. Show property to prospects. Review price based on agent input & market conditions. Inspect property monthly if vacant Contact showing agent for feedback Provide at owners expense a Home Inspection
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Immediate Actions
Over the next few days, we will take the following initial steps to find a buyer for your property: Action
Target Date
q Install lock box
_______________
速 q Install Coldwell Banker FOR SALE sign
_______________
q Place information on coldwellbanker.com
_______________
q Submit information to Multiple Listing Service (MLS)
_______________
q Promote at Coldwell Banker office sales meeting
_______________
q Hold Coldwell Banker office preview
_______________
q Prepare property information flyers
_______________ _______________
q Distribute JUST LISTED notices to target areas q Promote through local Association of REALTORS
速
_______________
q
________________________________________
_______________
q
________________________________________
_______________
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Make Your House Stand Out In The Marketplace
The Coldwell BankerÂŽ Homebuyer Ready Program.
Helps you... n Attract more buyers n Minimize negotiations for the right price n Decrease the likelihood of a sale falling through due to unexpected surprises
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
We'll help you complete the steps necessary for a Homebuyer Ready home. We'll recommend and contact preferred companies — you select who will work with you. And we'll promote your house with distinctive yard signs, advertising and a special seller's marketing packet.
Home Enhancement
A custom plan to enhance your property's appearance, including: n Identify problem areas n Smaller rooms n Room with unattractive view n Share tactics to address n Furniture placement n Rug Removal n Paint colors
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
n Recommended specialists n Handyman n Paint contractor n Cleaning service n Yard service n Pool cleaning and deck refresh n Home staging designers
Home Enhancement Checklist
Exterior
q Set a comfortable temperature
q Keep grass mowed, shrubs trimmed
q Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets
q Pick up lawn tools, toys and newspaper, sweep front walkway q Clean up after pets
q Open windows to freshen rooms q Keep pets out of the way; make sure all pet areas are clean and free of odor
Interior q Pick up toys and shoes; make up beds and put clothes away q Prepare tables with flowers and place settings; set out a game or "coffee table" book q Turn off the television; play soft background music q Tidy up bathrooms; set out show towels q Open drapes and shades, and turn on lights to make your house look bright and cheerful
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Special tips for showings q Secure jewelry, cash, prescription medications and other valuables q It is usually best if you can leave while your house is being shown q If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them q Please save business cards of all agents who show your property
Make Your House Stand Out In The Marketplace
The Coldwell BankerÂŽ Homebuyer Ready Program.
Helps you... n Attract more buyers n Minimize negotiations for the right price n Decrease the likelihood of a sale falling through due to unexpected surprises
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
We'll help you complete the steps necessary for a Homebuyer Ready home. We'll recommend and contact preferred companies — you select who will work with you. And we'll promote your house with distinctive yard signs, advertising and a special seller's marketing packet.
Coldwell Banker速 Home Protection Plan
You can sell your house faster and for a higher price with the Coldwell Banker速 Home Protection Plan. Service you can count on
Protects your budget
With reliable service from pre-screened contractors - all with just one phone number. Call AHS 24 hours a day, 365 days a year. We handle the rest.
A home warranty can help protect you from unexpected repair bills and give you peace of mind.
A popular feature for buyers Additional marketing impact Home warranties give the seller a better chance of selling, in a shorter amount of time, and for more money.
*See specific plan application for details.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.*
A Word Of Caution
In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents. n Reason for selling
n Personal property you might be willing to include
n Urgency to sell n Willingness to consider an offer less than listing price
n Timing and benefits from your company n Any other confidential information
n Financing terms you would accept
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Closing The Sale
When an offer is presented, we will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf throughout the transaction to successfully close the sale. Understanding your choices and meeting your needs
Handling the details and keeping you informed
Our aim is to reach a purchase agreement that is favorable and protective for you. We will present all offers in an objective fashion, review and explain their terms and conditions. (including an estimate of your net proceeds), and help you evaluate how an offer fits your goals. You will be able to accept, reject, or counter any offer that is submitted.
We will monitor the progress of the transaction, including the satisfaction of contingencies and conditions. We will continue to work on your behalf in dealing with the buyer's broker, and we will keep you informed and answer your questions throughout the entire transaction.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Important Factors In Choosing A Real Estate Agent
A variety of factors influence a seller's decision to list with a particular real estate agent. Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
What Sellers Want Most From Real Estate Professionals
Real estate agents can best serve their clients when they fully understand what their clients expect from them. Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
RĂŠsumĂŠ Orrin Banner
Experience: Retail manager for 40 years Owner of Buy-Rite Furniture untill 2011 Real estate owner and investor since 1981 Real estate sales since 2010 Affiliations: REIN Real Estate Information Network VA. Pennisula Board of REALTORS VA. Board Of REALTORS National Board of REALTORS Education: G.C. Murphy Managment Training Program 1978 CDPE 2011 (Certified Distressed Property Expert) SFR 2011 (Short sale,Forclosure Resource)
Community: Freedom Life Church Boy Scout troop #6 Denbigh Warwick Business Assoc.
Personal: Father of 4 grown children Enjoy sailing and remodeling projects People person; passing on the power of positive thinking Boy Scouting and Camping
We Are Ready To Go To Work For You NOW!
速
We are prepared to fulfill the promises in the Coldwell Banker Seller Service Guarantee. Your satisfaction is our top priority. The Coldwell Banker tradition of service You will be backed by the extensive resources and the nearly 100-year heritage of the premier real estate organization.
Our local Coldwell Banker office You will benefit from the marketing expertise of our team of dedicated real estate professionals.
My personal commitment I will devote my energy to meeting your needs, and I will stay in touch with you and keep you informed throughout the transaction.
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
In Conclusion When you choose Orrin Banner you will receive:
n
Excellent service and support.
n
A market analysis of your home.
n
A winning marketing plan.
n
Every effort to sell your home promptly.
n
The resources of Coldwell Banker Traditions.
List Your Home Now with Orrin Banner!
Orrin Banner, CDPE,SFR Office: 757-926-4845 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466