Impact Magazine Autumn 2019

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D R I V I N G I M P R O V E M E N T W I T H O P E R AT I O N A L R E S E A R C H A N D D E C I S I O N A N A LY T I C S

AUTUMN 2019

MODELLING PRODUCES THE OPTIMUM ADVERTISING BUDGET SPLIT FOR MERCEDES-BENZ NEW CARS Estimated savings were 15-30% of the overall spend

Learn from the experts, share your knowledge and develop network at these year-round OR Society events: • Annual Conference • Analytics Summit • Computational Modelling

• Regional & Special Interest Groups • Simulation Workshop • Specialist Lectures

Operational research (OR) is the science of better decision-making.

Discover all our events and conferences at

www.theorsociety.com/events www.theorsociety.com

@theorsociety

© emirhankaramuk Canal & River Trust / Shutterstock.com

Conferences and events to build your skills and network PREPARING SHIFT SCHEDULES FOR GERMAN TRAIN CONDUCTORS Powerful algorithms enable high quality decision support and provide considerable cost reductions

ANALYSIS GIVES BETTER RESULTS – IN SPORT A wide variety of teams benefit from performance analysis


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