#thisisOR
D R I V I N G I M P R O V E M E N T W I T H O P E R AT I O N A L R E S E A R C H A N D D E C I S I O N A N A LY T I C S
AUTUMN 2019
MODELLING PRODUCES THE OPTIMUM ADVERTISING BUDGET SPLIT FOR MERCEDES-BENZ NEW CARS Estimated savings were 15-30% of the overall spend
Learn from the experts, share your knowledge and develop network at these year-round OR Society events: • Annual Conference • Analytics Summit • Computational Modelling
• Regional & Special Interest Groups • Simulation Workshop • Specialist Lectures
Operational research (OR) is the science of better decision-making.
Discover all our events and conferences at
www.theorsociety.com/events www.theorsociety.com
@theorsociety
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Conferences and events to build your skills and network PREPARING SHIFT SCHEDULES FOR GERMAN TRAIN CONDUCTORS Powerful algorithms enable high quality decision support and provide considerable cost reductions
ANALYSIS GIVES BETTER RESULTS – IN SPORT A wide variety of teams benefit from performance analysis