july 2010

June//July 2010

8 L.E.

World cup

Leila Kanaan

Director for the stars

Roxxxy Sex Robot

The summer issue

2010

Blackberry

Taking egypt by storm

9

foreword Summer... is a new season full of hope, new looks, beaches, sun, outdoor activities, new relationships, travel, summer sports, parties, and much more fun stuff.

Technology nowadays is one of the most important things in our life, explore our summer issue loaded with ONLY the best gadgets, find out which one you are dying to get your hands on!

Now, technology is even part of beauty and helps us reach the perfect tan, just choose the level of your tan and manage the sun easily with the appropriate products, get bedazzled by the new Victoria’s Secret swimwear collection that is bound to make you own the beach.

Riham Fouad

The World Cup 2010 is all people talk about these days, get scribbling because we made it a whole lot easier to keep score of your favorite teams. For the fans of Hazem Emam, we had a very interesting chat with him so find out what he says and enjoy.

Women...Women..and Women.. Director Leila Kanaan a young lady with a wonderful career.

Talking about celebrations Technostyle team want to say congratulations to Hoda for her engagement, we wish you the best of luck.

Dig in for more interesting articles.

Please send you feedback to Info@technostylemagazine.com

Guys enjoy the summer and recharge your energy.

Technostyle Magazine is published by Dinari 1021 Cornish El Nil St., Cairo - Egypt.

Tel./Fax: (+202) 2365 10 67 E-mail: info@technostylemagazine.com All rights are reserved to the publisher.

Reproduction in whole or part is forbidden save with the permission in writing of the publishers.

Issued under the registration no. 34013.

Printed at International Printing House (IPH).

Technostyle Magazine is distributed by Al-Ahram.

contents

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14

16

31

Unveiled Grab that Gadget

Feature Make them go Nuts!

Office Big Brother is Watching You

Health How to Avoid Eating Junk Food

Interview Leila Kanaan

Fashion Victoria’s Secret Swimwear

Interview

Horoscope

Karim Wagdy

June/July Horoscope

36

38

46

60

TechnoStyle Team

Managing Director Editor in Chief Content Director Pr Manager Financial Manager Contributing Writers

Riham Fouad Ashraf Al. Wardani Hoda Youssef Ghada Fouad Mohamed El Mansoury Hajar Al Taweel Karim Zein Rani K. Arsanios Sarah El Etribi Sarah Kamel Mena Ghali Art Director / Designer Hoda Youssef NYC Correspondent Donia Bashir Distribution Team Ramy Akram Mohamed Ahmed

unveiled This is our choice of gadgets that are halfway between fashion and personality, they are devices that can travel with us or be appreciated at home, and that make a point about who we really are, or perhaps the style that we want to be known by...

Grab That Gadget!

Legria FS 306 For aspiring film makers and “You Tubers”, the FS 306 allows travel lovers to capture every moment on film and get closer to the action than ever before. Small enough to fit into a handbag, the FS 306 is the ultimate travel companion. The LEGRIA FS300 series includes a variety of features designed to make shooting videos easy.

Canon LEGRIA FS series – key features: • Genuine Canon Video Lens • 41x Advanced Zoom (2000x digital zoom) • 6.7cm (2.7”) widescreen LCD • Dynamic Image Stabilizer • Intelligent lithium-ion battery system and Quick Charge • Dual Shot mode • Video Snapshot function • Pre REC • Quick Start • DIGIC DV II processor • Stereo audio recording • 225g weight • SDHC memory card slot (supporting up to 32GB memory) • USB-out connector

Legria HFS 21

The only camcorder worth buying this holiday is the Legria HFS 21- the best representation for the next generation of High Definition Camcorders. Also the LEGRIA HFS 21 can convert HD footage to standard definition (SD) MPEG2 files for instant sharing. An Easy Web Upload feature makes it simple to transfer videos to YouTube.

Canon LEGRIA HF S 21 – key features: • 8MP Canon Full HD CMOS • 10x zoom Canon HD Video Lens • 3.5” Touch-screen LCD (922k dots) • Dual Flash memory: 64GB Flash + double card slot • 0.27” Colour EVF • Advanced manual control, including control dial and custom key • DIGIC DV III Image Processor • 24Mbps Full HD recording • Dynamic Optical Image Stabilizer with Powered Optical Image Stabilizer mode • Instant AF • Face Detection Technology • Smart Auto • Double SDHC card slot • Relay Recording • Integrated remote control terminal • Video Snapshot • HD-to-SD movie conversion • YouTube™ Ready • Auto Microphone Attenuator • 25p Cinema Mode

The NEW iPhone 4G - Coming JULY 2010 What’s new • Front-facing video chat camera • Improved regular back-camera (the lens is quite noticeably larger than the iPhone 3GS) • Camera flash • Micro-SIM instead of standard SIM (like the iPad) • Improved display. It’s unclear if it’s the 960x640 display thrown around before—it certainly looks like it, with the “Connect to iTunes” screen displaying much higher resolution than on a 3GS. • What looks to be a secondary mic for noise cancellation, at the top, next to the headphone jack • Split buttons for volume • Power, mute, and volume buttons are all metallic What’s changed • The back is entirely flat, made of either glass (more likely) or ceramic or shiny plastic in order for the cell signal to poke through. Tapping on the back makes a more hollow and higher pitched sound compared to tapping on the glass on the front/screen, but that could just be the orientation of components inside making for a different sound • An aluminum border going completely around the outside • Slightly smaller screen than the 3GS (but seemingly higher resolution) • Everything is more squared off • 3 grams heavier • 16% Larger battery

ConnectmeTV Lyngbox for the best World Cup experience ConnectmeTV Lyngbox, promises Egyptian football lovers the best World Cup experience. The device, now available in the Egyptian market at El Ogail and Compume Stores, is a Full High Definition receiver and personal video recorder (PVR) that up-scales Standard Definition broadcasting to significantly higher resolution producing a sharper and clearer picture. With ConnectmeTV Lyngbox, you can pause, rewind and fast forward back to the action, you will never miss a moment of the game.

ConnectmeTV Lyngbox aims to redefine the bar for next generation quality set-top-boxes. The device comes loaded with new unique features extending users a new range of functionalities and services such as the capacity to search for a show by its name and not having to ever re-tune the device for new channels.

While quantities last, a special offer that includes access to a selection of Pay TV channels will be included with the first batch of device purchases.

ConnectmeTV Lyngbox incorporates an integrated advanced HD satellite receiver with an intuitive and powerful interface. With access to an advanced Electronic Program Guide (EPG) complete with information on upcoming TV programs, viewers can easily schedule future show recordings.

7

unveiled Wireless Outdoor Solar Speaker

Samsung 2Veiw PL150 and PL100, The new Samsung 2Veiw PL150 and PL100 come fully equipped with a true colour-filtered 12.2 mega-pixel CCD, providing sharp and detailed images. Whether taking pictures indoors or out, shooting a landscape or friends around a table, the PL150’s 5x optical zoom, 27mm-wide angle lens gives you a wider shooting range from a shorter distance. The PL150 is also paired with Samsung’s Advanced Dual Image Stabilization (IS) technology to help consumers capture crystal‑clear, blurfree images. The PL150’s true Dual IS combines both Optical and Digital Image stabilizers to produce sharp images without the confusion commonly found in other cameras.

Designed to simplify the way you take a photograph, Smart Auto (Still & Movie) ensures that you never have to worry about your photos being washed out, too dark or out of focus. Smart Auto (Still & Movie) analyzes key elements of the composition of the image such as colour, brightness, motion and subject and then selects the appropriate scene mode which will produce the best results possible. Similar to the way the technology analyses the composition of an image when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting that which will yield the best footage with proper exposure and color balance.

The PL150 and PL100 also feature Samsung’s Perfect Portrait System – a series of automatic technologies which take the guess work out of shooting beautiful portraits.

Samsung B3410 Samsung Electronics Introduces the Samsung B3410: A User-Friendly ‘Socializer’ Phone The Samsung B3410 is the newest addition to the Samsung line of messaging phones perfect for young people.

Perfect for texting and e-mailing, the Samsung B3410 offers a full ergonomically designed slider QWERTY keypad, as well as, a multitude of interactive and multimedia features, poised to be the ideal companion for socially active young users.

The hybrid Touch & QWERTY form factor offers optimal versatility and ease of use. You can text friends and family with total ease and convenience using the ergonomically designed slide out QWERTY keypad. With finger-friendly Touch Wiz, you can effortlessly navigate through their favorite features. Online widgets give you instant access to all your favorite online contents with just a quick touch of the icon.

The Samsung B3410 is packed with multimedia features such as a built-in music player, FM radio and a 2MP embedded camera and video recorder. It also allows you to plug-in your favorite headphones, thanks to the 3.5 mm earphone jack.

The Samsung B3410 is part of Samsung “Txt phones” range.

Other phones in the range include the Samsung Omnia Pro (B7320) and the Samsung Corby Txt (B3210). Both phones offer a full QWERTY keypad for your texting and e-mailing needs, and are adapted to specific users requirements.

The Samsung B3410 is now available in Egypt, exclusively through Sky distributor.

With summer approaching fast, the urge to make a right mess of a barbecue while getting seriously sloshed in the back garden is beginning to get too great. Now for a proper summer shindig we all know that you need to have a decent player that will blast out those beats right? This year you can be the saviour of the garden binge with this Wireless Outdoor Solar Powered Speaker!

No batteries, no cable extensions, no problems! The solar panel will keep it charged using nothing but the ray’s of the sun and no there isn’t a catch and no, setting it up wont send the blood pressure through the roof!

Here is a simple 3 step guide as to how it is set up: Plug the mains transmitter into the wall.

Plug your MP3 Player/Stereo/PC into the mains transmitter.

Take the speaker outside, plant it in with the roses , then press ON. The 5W power it pumps out is not really enough to create your own rave cave but is perfect for a burnt barbecue on a sunny day!

Blackberry Vintage Edition The Luxury Blackberry Vintage Edition has created by Stuart Hughes, by adding seed pearls on this luxury phone. The Phone has designed with white and black diamonds, This Luxury cellphone was only available 10 pieces with price £ 4495 each unit.

The beauty of this Blakcberry Vintage Edition is on its body wearing snakeskin from Indonesia, in compliance with regulations, making people very interested.

Luxurious iPad Swarovski by CrystalRoc The New Apple iPad of Steve Jobs’s touchscreen tablet has coated by Swarovski, to suit the taste of the market segment who like to get around displaying valuable electronic gadgets and shiny.

The Luxurious iPad Will be availabel at end of April to CrystalRoc, a company name that has been customized the device with covering more than 6,000 Swarovski crystals in the iPad back panel which has surrounding the apple symbol.

9

unveiled MacBook Air Luxurious Supreme Ice Edition.

That’s laptops are currently more luxurious in the world, is beautifully adorned Apple products, MacBook Air. The MacBook Air Supreme Ice Edition by Stuart Hughes, made entirely of diamonds and platinum.

The Apple logo is composed of 25.5 carats of flawless diamonds (53 stones in all), while the front is consists of a single piece of polished solid platinum(2500 grams).

The rest of the body is polished aluminum and the end result is a brilliant piece.

Nokia N8.

Entertain.

Connect.

Create.

Nokia’s latest smartphone, intuitively connects to the people, places and services that matter most. With the Nokia N8, you can create compelling content, connect to your favorite social networks and enjoy on-demand Web TV programs and Ovi Store apps. Available in select markets during the third quarter of 2010, the estimated retail price of the Nokia N8 is €370, before applicable taxes or subsidies.

The Nokia N8 introduces a 12 megapixel camera with Carl Zeiss optics, Xenon flash and a large sensor that rivals those found in compact digital cameras. Additionally, the Nokia N8 offers the ability to make HD-quality videos and edit them with an intuitive built-in editing suite. Doubling as a portable entertainment center,you can enjoy HD quality video with Dolby Digital Plus surround sound by plugging into their home theatre system. The Nokia N8 enables access to Web TV services that deliver programs, news and entertainment from channels like CNN, E! Entertainment, Paramount and National Geographic. Additional local Web TV content is also available from the Ovi Store.

Social networking is second nature to the Nokia N8.you can update your status, share location and photos, and view live feeds from Facebook and Twitter in a single app directly on the home screen.

Calendar events from social networks can also be transferred to the device calendar.

Selphy CP 780

Swarovski Crystals Xbox 360 The Bling-Bling artist CrystalRoc has made another cool creation for XBox 360 gamers to brag of. As usual, CrystalRoc is using Swarovski crystals as the main attraction, and this latest model of Xbox 360 console has been transformed into luxurious, crystal-edges, cutting edge gaming console with all the wowwee crystal lining.

Though there is a golden Xbox

360 mod in the past, but this Swarovski version has totally win hands down. This magnificent works has set of 70 hours to handcraft and as many as 11,520 Swarovski crystals studded on the surface of the Microsoft XBox 360.

It give the console its brightest shines through our eyes without hurting too much on our wallet if you want to have one like this.

If you want an easy, one-stop way to take and print photos, then you’ll love Canon’s new SELPHY CP780 compact photo printer. First, pick a colour – from a choice of blue, pink, silver and white, then simply point, shoot and connect. In less than a minute you’ll be holding a lab-quality photo print in your hands, which will stay vibrant for up to 100 years.

The ultra-easy SELPHY CP780 features a simple user interface and 2.5” screen with a straightforward layout - so anyone can start making prints effortlessly. It’s compact enough to take anywhere, which is made even easier with an optional battery pack. As well as printing straight from your camera or memory card, you can even beam photos from your mobile phone via Bluetooth. For those wanting instant gratification, the Selphy CP - 780 is the best gift.

Muji Travel Adaptor The traveller’s best friend this summer is sure to be the Muji Travel Adaptor. Even if you are going on a global journey it is sure to let you plug in your electrical goods at your various destinations as it is compatible with sockets from over 150 different nations. It is small enough to slip into any bag.

The Husky Soccerkule FIFA World Cup gadget is the The Husky Soccerkule is the perfect way to keep your drinks nice and cool without having to get up. You are not going to want to run the risk of missing a goal and by having this cooler, that is not going to be a problem.

Digital IXUS 210 Love taking photos of family and friends? Simply tap the 3.5 inch widescreen to ‘point’ at the face you want to focus on, and the Digital IXUS 210 will do the rest.

It automatically tracks your subject and keeps them in perfect focus and lets you take exactly the shot you want. When reviewing your images a simple movement of your finger on-screen allows you to erase, protect, rotate or tag your favourite photos so you can easily review your favourite shots.

With a choice of four striking colours – Dark Blue, Gold, Silver, or Pink - the Digital IXUS 210 combines fingertip control, total simplicity and a superstylish design.

feature

Get the Perfect Tan

Make Them Go Nuts!

By: Donia Beshir

Summer brings many happy thoughts to mind and for nzgirls one of those will definitely be the idea of a golden hue.

But as we know a real tan is not a good thing. New Zealand has one of the highest rates of skin cancer in the world and a tan is effectively damage, which can lead to wrinkles and skin cancer.

Many of us may be hesitant to try self-tanning products, aware of the horror stories or remembering the orange marks we managed to get everywhere on our first try. But with a few handy hints and a good quality product your tan will be more beautiful, even and natural looking than if you had baked yourself in the sun all day.

Your first step is to exfoliate from head to toe The best way to exfoliate evenly is to start at the feet using an exfoliating scrub or a body brush and work in an upwards circular motion.

Exfoliating will allow you to remove the dead, dry skin which absorbs fake tan faster leading to dark patches - so this step is essential if you want an even result.

If you need to shave do so before exfoliating, otherwise your skin may become irritated.

After a rinse and a pat dry apply a light layer of moisturiser to the skin I like Johnson’s Naturally Soft Body Lotion with oat milk and honey because it is intensely moisturising but doesn’t make the skin greasy. The moisturiser will help your fake tan go on in an even fashion, avoiding those nasty streaks that give it away. Rub it in thoroughly and pay special attention to areas like your knees, wrists,

elbows and ankles. If you rub a little more moisturiser into these spots it will help prevent them appearing darker when your tan is complete.

With your freshly cleaned and moisturised skin you’re ready to actually apply your tanning product As a general rule a gel, spray or foam product will dry faster which is perfect if you need to be somewhere in a hurry. A cream will take a little longer to dry, which means you have more time to play with the product if it’s your first time. Either way, you want to pick a product with a natural looking hue that is dermatologically tested. I like Piz Buin products because they come in either max or mild, are moisturising and have a mild pleasant smell. They also fade gradually in a natural way over five days which means you avoid being tanned one day and pale the next!

When applying your tanning product it’s a good idea to go to a well lit area, preferably somewhere with natural light so you can really see how even your tan is going on. I like to wait until my moisturiser is completely absorbed, as moisture on the skin may cause the product to be uneven. When your skin is nice and dry put on a pair of disposable gloves (which are available at most chemists) and start applying your product. Apply the tan the same way you exfoliated, working from the feet upwards in small circular motions using a gentle hand. Check you’re getting every area of skin and that there is no unevenness. Remember to be extra light and blend very evenly over the problem areas such as knees, wrists, ankles and inner arms.

Tanning your face When tanning your face you should line the hairline and eyebrows with a little bit of Vaseline before you start. If you are worried about how dark your product will be, try mixing a little moisturiser into it or applying a very thin layer. Remember, if it’s not dark enough you can always go back and re-apply.

For the backs of the hands use a piece of cotton wool or a cotton pad and blend evenly.

Now wait for the product to dry Whilst drying it’s best to avoid sitting or lying down, but the great thing about Piz Buin products is that they dry quickly and the tan begins to develop in just thirty minutes so you can see the results. If you somehow managed to make a couple of mistakes or have a little patch of extra dark tan, you can remove some of the excess by using lemon juice or Dettol. Simply apply using a cotton ball and rub away as much of the excess as you can.

Maintaining your tan Your tan can be maintained by avoiding AHA and BHA based creams and lotions. Instead for summer care opt for a lush skin cream and a layer of sun block to keep your skin healthy and your tan intact.

By using these few simple steps and a great product like Piz Buin you will be left with a beautiful even tan which will be the envy of every sun worshiper out there. And let’s face it, in the summer months a tan really does make you feel sexier and healthier and gets you into the mood of summer.

15

office

Big Brother By: Hajar Al Taweel

is Watching You New devices are introduced to the market every day, from cell phones, to cameras, to TVs... The list goes on and on. Some buy these for personal use; others buy them for corporate usage.

A friend of mine works at a company where all the staffs’ screens are monitored and there are cameras in every room of the company. Her manager placed these cameras for “security reasons” after an unfortunate incident happened. I am not against placing cameras for security reasons, but why should they be place in every room? Although the manager claimed he would not view the recordings unless something happens, with a few slips of tongs from his side, they realized that he does open them to view what they are doing.

It’s like Big brother is watching your every move. Not only screen monitoring, but also how they carry themselves while working.

Another friend told me that along

with the cameras installed in every room, at her company there are also microphones attached to these so that the managers could hear what they say. Of course, they claim to be doing that to protect the company.

Which, for me is a lame excuse for people who are “control freaks”.

What I don’t understand is how they cannot possibly see that by doing this they jeopardize the trust that they should be building with their staff. For instance, they monitor screens so that people don’t log in on to their personal accounts or social media networks in “company’s time”. But employees do need small 5 minutes break every once and a while to charge up. There are other ways to monitor performance by following up whether they are doing their work or not instead of having to control their every move. But by monitoring, you only decrease the trust; the employee would then only do what he is told just because he has to and not because he wants

to. So you also kill his or her motivation and passion to work.

I mean seriously, trust between an employee and his or her supervisor is the most important motive that would drive the employee to perform better. But when you feel that your every move is being watched, you don’t feel that motivated to work.

Technology should be used to increase that trust, not to demolish it. First off, the employees would feel more at ease when they know no one is watching; they would be able to connect and correspond with fellow employees and feel “at home”. They would also feel that their supervisor trust them enough to know that they are performing well. So they would not only do what they are told, but will most likely exceed expectations, because they know they are being trusted. Technology should be used in smart ways to bring people closer together.

17

She can’t vacuum, she can’t cook but she can do almost anything else, if you know what I mean.

Roxxxy the Sexy Robot Girlfriend

According to Roxxxy’s inventor, scientist Douglas Hines, formerly of Bell Labs, “She’s a companion. She has a personality. She hears you.

She listens to you. She speaks. She feels your touch. She goes to sleep.

We are trying to replicate the personality of a person,” adding that “Sex only goes so far, then you want to be able to talk to the person.”

A New Jersey company says it has developed “the world’s first sex robot,” a life-size rubber doll that’s designed to engage the owner with conversation rather than lifelike movement.

At a demonstration at the Adult Entertainment Expo in Las Vegas on Saturday, the dark-haired, negligee-clad robot said “I love holding hands with you” when it sensed that its creator touched its hand.

Another action, this one unprintable, elicited a different vocal response from Roxxxy the robot.

The level of sophistication demonstrated was not beyond that of a child’s talking toy, but Roxxxy has a lot more brains than that – there’s a laptop connected to cables coming out of its back. It has touch sensors at strategic locations and can sense when it’s being moved. But

it can’t move on its own, not even to turn its head or move its lips.

The sound comes out of an internal loudspeaker.

Douglas Hines, founder of Lincoln Park, N.J.-based True Companion LLC, said Roxxxy can carry on simple conversations. The real aim, he said, is to make the doll someone the owner can talk to and relate to.

“Sex only goes so far – then you want to be able to talk to the person,” Hines said.

The end result was Roxxxy.

Says Hines, “She can’t vacuum, she can’t cook but she can do almost anything else, if you know what I mean.”

The ultimate female robot has just hit the scenes. The Roxxxy robot - (not Roxxy robot or Roxy robot because, you see, “Roxxxy” is triple-X) - is one sexy robot girl. In fact, Roxxxy is a sex robot - which means that as girl robots go she is, well, the ultimate fantasy robot.

And, indeed, for some the ultimate fantasy girlfriend. Not only does Roxxxy talk sports, respond to touch, and come with three … er … serviceable ports.

The phrases that were demonstrated were prerecorded, but the

robot will also be able to synthesize phrases out of prerecorded words and sounds, Hines said. The laptop will receive updates over the Internet to expand the robot’s capabilities and vocabulary. Since Hines is a soccer fan, it can already discuss Manchester United, he said. It snores, too.

Owners will also be able to select different personalities for Roxxxy, from “Wild Wendy” to “Frigid Farrah,” Hines said. He’s charging somewhere from $7,000 to $9,000 (according to options, which include hair and skin color, and breast size), Roxxxy is available in both the U.S. and Europe, with plans to take her global. This is including the laptop, and expects to start shipping in a few months. Roxxxy also comes with an Internet connection, with which she can not only receive updates, but through which she can send email to you.

While Hines and Co. developed their first sex robot back in 1993, it was, by accounts, “catatonic”, particularly compared to the new Roxxxy. The inspiration for the new, improved sex robot came, says Hines, believe it or not, from 9/11.

Hines lost a close friend in the attacks, and started thinking of ways to capture and recreate a person’s personality in a robot’s body.

The broader goal of the company is still to take artificial personalities into the mainstream, beyond sex toys, Hines said.

“The sex robot thing is marketing – it’s really about making a companion,” he said.

In a 2007 book, “Love and Sex with Robots,” British chess player and artificial intelligence expert David Levy argues that robots will become significant sexual partners for humans, answering needs that other people are unable or unwilling to satisfy.

feature

Relationships

ruined by technology By: Sarah El Etribi

It has become challenging to maintain a healthy, stable relationship with the storming devices and electronic materials that have a main purpose to make life somewhat easier. These new inventions have conquered our world in the past decade. Ironically, many people, especially couples have communication problems because of new technological hits.

I presume most of you, if not all, have heard about the now-so-popular BlackBerry mobile phone. One of the main attractive features about this device is the BlackBerry Messenger (BBM) which enables you to chat with your friends, who own a BlackBerry, for free. This should be very tempting for couples but it’s actually turning into a negative element in the phone.

Recently I’ve heard about a handful of unsuccessful relationships mainly caused by the BBM. Girls just love to chat on the phone, and apparently free messaging isn’t enough for them, they always want to talk. Boys, on the other hand, are the silent type and a 5 minute conversation daily is more than sufficient. That’s a well known and agreed upon fact.

Obviously, the new BBM technology is somehow more appealing to the boys who aren’t much into chattering and now the causes of relationship tension is coming to surface. Boys thought that the BBM will solve the problem that is nearly occupying their women’s minds. On the contrary, it only made it worse and the problems are increasing.

Lately, I heard from one of my

friends that her relationship ended unsuccessfully because her boyfriend used to BBM her all day rather than call. In fact, they would go on for days without voice calls, and only send messages to each other.

For a girl, this would seem like a disaster; not talking to her boyfriend/partner for days and only texting each other but obviously, boys don’t see a problem in not talking on the phone too much.

BBM is not only ruining love relationships, but friendships are also affected negatively on the way. Because it’s a new hit, and more people are buying the phone everyday, you could be sitting with a group of 5-10 friends, and you’d find most of them staring at their phone screens and their fingers are flying over the keys. Of course people sitting in this group who don’t own a BlackBerry would naturally feel left out. It’s as if they don’t qualify enough to be with the rest of the group.

Another almost inevitable problem about BBM is the constant gossiping, especially amongst girls; it seems fun at the beginning, but it sure does get ugly if you get caught!

This would immediately cause clashes between friends and all the drama that follows, especially that there are girls included.

It’s certain and agreed upon that girls are gossip queens and nothing stops them from doing that. The funny thing about BBM is that you can be sitting with a bunch of people, having a good time, and what do you know? They’re gossiping about you on their phones! The only way you could find out is if you ask if

you can borrow their phone to make a phone call or send a text and just take a peek at their BBM conversations – you’ll be amazed; whether it’s gossip about YOU or others who are ironically so-called ‘friends’.

Unfortunately, BlackBerry isn’t the only problem. Facebook is also becoming unpopular to most girls.

Their boyfriends would rather send them messages and write on their walls than call them for a little chat.

This isn’t Facebook’s only problem. Some married men and women are now meeting new people (usually from the opposite gender) online and their relationships together evolve and they become more than friends. This obviously causes endless marital problems as one partner is cheating on the other.

Skype is another useful technology (if only it’s being used the way it should!). Couples living in different countries, whether temporarily or not, use Skype as an effective communication device. But some people use it to meet new ‘friends’ online; this also causes cheating and marital or relationship tension and stress.

I came to realize that many people can relate to this now common problem as more technological devices are invading our lives on a daily basis. Some families are being separated because of Facebook or Skype, couples are tearing apart because one partner chooses BBM rather than voice calls as regular communication.

It’s more of a debate now; whether technology is useful or not. If only it’s used they way it should!

21

feature You are one of the most popular football players loved by everyone, not only Zamalek’s fans, Why is that?

Because Egyptian people love professional players. Actually I became famous before I joined Zamalek, I was in Europe and after that I was in the National team for 5 years.

After that, I was loved by Zamalek’s fans but thank God Ahly’s fans loved me.

What is the difference between Hazem the player and Hazem the manager?

Hazem the player was only responsible about himself by doing a great job, being a hard worker and playing his best even if they lost the match.

But now it’s different I am responsible for a lot of people, a team, I can do a great job but if we lose, I will take part of the responsability.

Hazem Emam a star of Egyptian football By: Riham Fouad

You were the first player in Zamalek’s Club who suggested the name of Hossam Hassan to be the trainer. Why make that suggestion? And why Hossam Hassan in particular?

I suggested Hossam Hassan by personal experience and I think I am experienced enough in football.

When I said the name of Hossam it was weird for the other members but I was pushing his name because even if his results with Etisalat weren’t good, I felt that he can do a lot in Zamalek, first of all he has charisma, he knows how to treat a player and he is loved by everyone.

Hossam is an important member in our team especially that Zamalek had a lot of problems with fans and players in the beginning of the year.

What about the renewal Hossam Hassan’s contract?

I don’t know why these days the media talk negatively about this issue. But what I say is that we already renewed the contract of Hossam without any problem.

We are discussing with him the new players and all the related details.

So Hossam is with us.

Last year Zamalek was always down and now thank God things are looking better. Where was the drop in your opinion?

In the coach, with all my respect to our ex coaches.

The players are the same, the management is the same but the coach is new.

Hossam has the capacity and the talent to communicate with his players and he knows how to come out with the best from everyone.

Why didn’t you suggest yourself to be the coach ?

Because I was tired from the pressure.

When I was a player I lived with a lot of pressure and I decided to relax a little bit.

For sure there is pressure in the management but not like the pressure of the coach.

The coach has a lot of everyday problems with the players, fans, etc... and after every match he faces pressure with people, media, players and fans.

There are a lot of talented players in the new generation. Do you think they can achieve their dream of becoming professional football players?

Like we saw in the Head &Shoulders’s dribbling competition which aimed at offering the Egyptian youth a chance to reach fame and stardom. The participants exceeded 110 young ambitious males who showed off their exceptional dribbling skills there are a lot of talented people.

I talked with 90% of these participants and they are already part of a club or have a personal coach and they nourish their talent.

They have a good chance because now they have many options and opportunities and also coaches are professional with an academic background not only by experience, there are a lot places which encourage football, like clubs, academies, and so on.

I think this generation has a big chance, bigger than what we had.

What do you think about the Champions League?

The Champions League… (with a big Smile) Good but I was surprised in the finals.

I think Inter Milan and Bayern Munich didn’t deserve it. They are good but not the best.

For sure they played well and technically they are good but not great, they are lucky and in football the best don’t always win every time, there is always a bit of luck .

I think Manchester and Barcelona were stronger and they deserve more.

What is the difference between Egyptian football and European football?

I think we are growing up step by step; for example the last match of Ahly and Zamalek was great.

But in general they are different, not only in football but in everything, our lifestyle, transportation, system even fans are different.

Fans in Europe go encourage the team till the end, they are loyal even if they didn’t win. Here in Egypt is the opposite, if the team didn’t win the fans start to swear at the players and cause damages.

Egypt is lacking a system unfortunately. But I think football is the only thing which we can be compared with, because we are good.

Egypt in the World Cup 2010…

What would you expect?

Egypt can do a lot, for sure better than World Cup 1990. We had the possibility to prove that now we are stronger than before, we had the possibility to play good matches with USA and Slovenia.

Thanks Hazem Emam for this beautiful interview.

Special Thanks to MS&L PR and Head&Shoulders’s

23

health

Building

The body you want

By: Mena Ghali

So... summer time... damn!

Mmm... yes I know you’ve been thinking about it too. Well, here let’s get to the point. You want to lose those extra pounds of fat around your waist and some from err your butt too for that new swimsuit. This is what we need to do for the next few weeks.

Now we talked about your food and eating habits before. WE need to keep that focused. We’re eating every 3 hours max. We’re having complex carbs, veggies, fruits, proteins, no sat. Fats, no sugar. Now, we’ll be cutting on the carbs too!

Yes, forget about the energy, you need to get in shape. We’re limiting our carb intake to 1 or maximum 2 portions a day one and half hour before our workout.

Workout: we’re doing this in the early mornings (yes, you will wake up before work and hit the gym or track) This ensures that your metabolism stays high all day long, and you burn more when working out in the morning rather that doing that after you’re already wasted and tired of a whole day’s work.

Cardio: 15 to 30 minutes depending on time available and your fitness level. We will do the following: hit 2 minutes of slow pace, you’re slightly jogging, you are breathing a bit heavy but can still talk. 1 minute of slower pace (yes slow down for 1 minute, correct), and then sprint for 2 minutes (I mean run for your life).

Repeat cycle.

After you’re done with your cardio.

Get going with these exercises: Squats (20 reps x 3 sets) – Gym: use a weight that is almost impossible for you to complete 33 to 35

reps with and complete your 30 reps with that.

Hack Squats (20 reps x 3 sets) – see above regarding weight to use.

Lunges (15 reps x 4 sets) – use body weight, if its too easy for you see above.

Leg raises (15 reps x 3 sets) Crunches (20 reps x 3 sets) a crunch is not moving your entire upper body towards your lower.

You only need to lift the upper 25% of your upper body so that you are looking straight infront of you and not downwards. Keep your neck straight at all times.

Stay away from junk food and the like at all costs. If you don’t have a choice of healthy food – go for grilled meat or chicken, remove mayonnaise and ketchup keep the veggies. No hamburgers or hotdogs – lean meat. No fried foods and that includes french fries too. Resort to nuts (almonds and cashews) for a mid day snack. Here’s a list of foods and how often you should eat those (yes, here’s a list that you’ve been dying to find) Eat Often Apples Asparagus Avocados Bananas Brown Rice Canola oil Citrus fruits and juice Corn Cruciferous vegetables, such as broccoli and Brussels sprouts Eggplant Flaxseed Fruit, dried Fruit juices, no sugar added

Garlic Lentils Melons Mushrooms Nut butters, such as almond and cashew Onions Pasta, whole-wheat, with tomato sauce and/or vegetables Peaches Peas Peppers Pita, whole-wheat Popcorn, fat-free Potatoes, baked, sweet or white Prunes Pumpkin seeds Ricotta cheese, part-skim Salsa Shellfish and bivalves, steamed or baked Soup, broth-based Sunflower seeds Tea Tofu Tomatoes Vegetable juice Wine (1 to 2 glasses a day)

Croissants Danish Dips, creamy Doughnuts Fish sticks, frozen French fries Fruit juices, sugar added Hot dogs Jellies Malts Margarine Nachos, restaurant Non-dairy creamer Packaged desserts Pancakes, made with white flour Pasta with creamy sauce Pie Pizza Popcorn, buttered Popsicles Refried beans Salad dressing, creamy Scones Seafood, fried Soft drinks Toaster pastries Vegetables, fried Waffles, made with white flour Whipped cream

Eat Rarely Bagels Beer, regular Breads, made with white flour Brownies Burgers, fast food Burritos, frozen Cake Candy Cereals, sugary Chicken, fried Chicken wings Chips Cinnamon rolls Coffee, high-sugar Cookies

25

beauty Hot temperatures and on-the-go kids can make it tough to stay stylish in summer. That›s why you›ll love these ten fast, mom-focused beauty and hair tips, which make looking good a breeze! Go ahead, customize them to enhance your personal assets and natural beauty. Then sit back and enjoy a beautiful summer.

1. Try a slick ponytail to accentuate your facial features. A deepside part looks fresh and modern (and is easy to do when the kids are tugging at your arm!). To prevent flyaways, spritz with hairspray. Don›t forget an easy-to-blend foundation with SPF to even out your skin tone and keep you looking polished.

2. Get a glow on by exfoliating.

Keep a washcloth or buff pad atthe-ready for everyday use. If you don›t have an exfoliant, make your own by moistening ½ cup of sugar with olive or sunflower oil. Use small circles to slough away dead cells and reveal new layers of skin. Or, try a mask of four to six aspirin crushed into a paste with water. Let dry, rinse and reveal the new you!

3. Beat the heat with a French braid that keeps your hair off your neck. Make the braid, leaving your bangs free. For a fun playground-

to-party look, pull out small to medium chunky pieces from the braid and spray them with gel or hairspray and scrunch. Sweep bangs to the side and slip on a thin headband or tie on a piece of ribbon.

4. Protect your skin with a sunscreen with minimum 15 SPF. If you burn using SPF 15, go higher.

Look for a UVA and UVB blocking ingredient such as Zinc oxide, Titanium dioxide, Parsol 1789 or Helioplex. Apply a shot-glass worth of sunscreen 15 to 30 minutes before going out, being sure to cover your chest, hands and ears. Don›t forget a lip balm with SPF, too!

5. The messy bun that ruled the fashion runways this season is perfect for on-the-go moms! To get the look, apply a shine serum to toweldried hair. Work it through to enhance natural texture. Next, use your fingers to rake hair back at mid-height or at

the nape of the neck. Twist into a knot and secure with bobby pins.

Don›t worry about making it too neat – random ends sticking out are what make this style look relaxed.

6. Stay on-trend with pink lipstick. Pick a shade that complements your skin tone. Lighter pinks work on women with pink or cool undertones, and warmer pinks look best on skin with yellow undertones. A creamy lipstick formula will last longer than gloss.

7. For a mom manicure on the fly, remove chipped polish and moisturize your hands, rubbing olive oil on your cuticles before pushing them back. File your nails short and practical. Then whip on a light polish that won›t show chips as much as a dark shade.

8. Try this trendy, mom-friendly twist on a basic bun: Make two side-by-side ponytails at the back

of your head. Then wrap each tail around the other›s base (hiding the elastics) to create a figure-eight bun.

Secure to your head with hairpins and a few spritzes of hairspray.

9. Before you polish your toenails, pamper yourself with an Epson-salt and scented oil foot soak for 10 minutes. (Read a magazine while you wait!) Then remove dry skin from legs and feet with a homemade mixture of olive oil and kosher salt or raw sugar. Rub in an upward motion for two to three minutes, then rinse, moisturize and polish!

10. For natural-looking waves, massage volumizing mousse through freshly washed hair. Weave locks into a thick braid and allow hair to dry. When dried, gently finger comb to loosen into waves. If you have to time to blow dry, apply gel and then slowly blow dry while scrunching hair.

Tips for healthy summer hair 27

Stretch marks have often been a reason for us to be self-conscious.

Because of these scars, our confidence level in wearing a string bikini hits rock bottom. Anybody can relate, that is why there are many techniques on how stretch marks can either be entirely removed or reduced and made less noticeable.

According to doctors, stretch marks are not hazardous to one’s health. Having them does not limit the body to function properly. In fact, stretch marks are like scars.

And just like scars, stretch marks are damages to the dermis. What makes it difficult to deal with is because they can be too dark and too ugly to look at.

Some people resort to lotion and topical creams. They diligently and religiously apply these on the surface and hope that there will be improvements. In some cases, there are. In others, it does not.

At least, not as much as they expected it to work.

There are so many ways on how you can remove or reduce those pesky stretch marks. Here are some of the latest: 1. Retin-A Treatment This is what doctors normally recommend. You cannot purchase

Retin-A without a prescription.

However, this solution works best if the stretch marks are less than a year old. For you to know when the perfect time to try this remedy is if your stretch marks still have a pink or reddish color. Problem is, not all stretch marks start off with that color. There are limitations when you can use this. Do not use RetinA if you are pregnant and breastfeeding because this might have a side effect on the infant. The way for you to know if the solution is working for you is if you feel a burning and peeling sensation on the surface you applied it on. This means that the new generation of collagen is replacing the old damaged one.

2. Micro-Dermabrasion Treatment In this process, chemical materials containing micro-crystals are sprayed on the skin using a device similar to a vacuum cleaner. This treatment required multiple sessions, normally 10 to 12 sessions in a span of three to four months.

Unfortunately, micro-dermabrasion treatment is brutally painful. Some who tried this said that it was similar to being lashed and whipped. The process may also create additional scars. After one session, you are

not allowed to go directly under the sun so as to not have further side effects. At the moment, researchers are still looking on the effectiveness of this surgical remedy.

3. Laser Treatment Laser or Light Amplification by the Stimulated Emission of Radiation has been used in eye surgeries and removal of tattoos. Laser has been proven to be highly effective when it comes to surgeries. With it, wrinkles, scars, acne, facial and body hair have been successfully removed. In removing stretch marks, the procedure can be very painful. There would be bruising, scabbing, peeling and redness after the session.

Multiple sessions are required in the treatment. However, just like all remedies, this does not work for everyone.

Technology has been helpful in our lives. Latest discoveries make life easier for us. As it turns out, these discoveries in technology also contribute in enhancing aesthetic appeal. Whether the stretch marks be completely removed or merely reduced, at least the conducted processes are proof that technology assists us in many ways imaginable.

Get rid of those pesky stretch marks

fresh

When and where did you meet Gigi Lamara?

He’s an old family friend. I have always known him since a very long time as well as Nancy Ajram and her family.

What was the first thing Gigi said to you?

He thought that I had a good voice and I could do something different if I was positioned correctly in the singing career.

an egyptian star is born

Karim Wagdy By: Riham Fouad

What is your relationship with Gigi Lamara?

He monitors my career artistically and gives me professional advice on how to handle the music business. as you would imagine, Nancy Ajram occupies all his time and focus so I’m grateful he still finds time to help me because he believes in me. My father helped me in financing this project and hopefully I should sign soon with a production company.

Your video clip “3ayez aghanny” is very successful, you worked with director Leila Kanaan one of the best; Did you enjoy working with her? What is her best quality? How was work on location?

Working with Leila Kanaan was a such a privilege that I’m so thankful for. She is the biggest and most sought after director in the Middle East right now, and her work record includes nothing less than the top of the top A list music super stars.

She doesn’t work with newcomers so for her to give me a chance and work with me, it was definitely a bonus for me.

She’s extremely talented and ambitious and has an ability to make her vision a reality.

There is a beautiful woman with you in your clip, who is she? How did you get in touch with her?

Her name is Catherine Vecchi &

she’s a Brazilian Victoria’s Secret model. Leila works with a lot of international brands and fashion houses and was the one to choose her for the video because she felt she could deliver a very Mediterranean look. Also this is her first ever project to do in the Middle East so she’s a very fresh face.

What is your next step?

I am planing to do another single and then an album and hopefully by then I will have a production company to support me and launch me on a bigger scale.

What is the most important gadget that you can’t live without?

My phone Karim Wagdy is courtesy of Moustafa Kayed / Go Hype PR

31

sports

World Cup Score sheet Fill out your personal score sheet for the world cup

Group A

Played

Won

Draw

Lost

Goals for

Goals against Points

Group E

South Africa

Netherlands

Mexico

Denmark

Uruguay

Japan

France

Cameroon

Group B

Played

Won

Draw

Lost

Goals for

Goals against Points

Group F

Argentina

Italy

Nigeria

Paraguay

Korea Republic

New Zealand

Greece

Slovakia

Group C

Played

Won

Draw

Lost

Goals for

Goals against Points

Group G

England

Brazil

USA

Korea DPR

Algeria

Cote d’ivoire

Slovenia

Portugal

Group D

Played

Won

Draw

Lost

Goals for

Goals against Points

Group H

Germany

Spain

Australia

Switzerland

Serbia

Honduras

Ghana

Chile

Played

Won

Draw

Lost

Goals for

Goals against Points

Played

Won

Draw

Lost

Goals for

Goals against Points

Played

Won

Draw

Lost

Goals for

Goals against Points

Played

Won

Draw

Lost

Goals for

Goals against Points

33

health

How to avoid eating junk food during summer By: Sarah El Etribi

One of the best things about summer is that both males and females are always keen about is keeping a slim body. Girls want to have a flat stomach for their flashy bikinis and boys want the shining packs for the swimsuits.

This is always a hard task because summer comes after the pressuring time of exams and work stress where people reach out for food in times of depression just to feel good.

Although junk summer food seems very tempting, some people actually starve themselves for the good look during summer…

But this isn’t necessary if you follow those simple steps, 1. One of the best things about summer is fruits; fruit shakes are always healthier and more natural than fatty, sugary ice cream and other soda drinks. You could also try sugar-free juices.

2. Swimming in the beach/ pool for around 30 minutes daily makes you feel light and healthy. It’s also considered good sport because it gives a flat stomach and when you swim for a long time, you feel full and don’t necessarily need something to eat.

3. Doing sports in the morning like yoga or running makes you feel fit; it burns your body fat and makes you feel good for the rest of the day 4. Sandwiches on the beach/

pool are always tempting, you can go for it, but try grilled food which is typically fried; it’s healthier and has the same great taste (example: grilled chicken instead of fried chicken with too much mayonnaise) 5. WATER is always a good option in any occasion. If you feel the urge to open up a Pepsi bottle, think about how slim you’d look if you drink water instead (not to mention water being healthier) These all seem very logical solutions to how to avoid all the tempting junk food but it’s not necessarily the route we take. But there are some other things you can do to force yourself not to reach out for fatty sugary snacks. A perfect day can start by waking up in the morning, running around your place for 30 minutes or so. Head back home afterwards to prepare tasty fresh home-made juices and a bowl of salad with all your favorite tasty and colorful vegetables (colorful food is always tempting so a variety of vegetables in your bowl will make it appealing in the middle of the day!)

When you’re staying at the beach or the poolside, try to swim for 30 minutes as this would give you a healthy, fit looking stomach. After that you can try some yoga exercises on the beach, maybe during sunset.

This would be extremely relaxing and with the all the activities you’ve got to do during the day, you will probably forget about having to eat ;)

35

O

Beach, the ultimate summer destination opens its doors

It is in a chic yet natural style that the only five-star day beach in Jordan, the much-awaited O Beach, opened its doors on the 29th of April bringing the Dead Sea to a whole new level of luxury beach experience. First there was the venue that was completely transformed on this occasion into a dazzling mixture of green and white reflecting the emblematic flashy color of the project, and the glowing shades of the invitees’ outfits, all melting into one gleaming atmosphere to savor.

And then there was the crowd… renowned faces, social figures and the elite of Jordan and neighboring countries all gathered to celebrate the achievement of the pioneering O Beach and the first launching of a much anticipated beach concept that will be soon developed in the MENA region.

But ultimately, it was all about the discovery of the O Beach experience in enchanting tours that introduced the crowd to a new understanding of beach leisure. Guests were led through a spectacular entrance with a first impression of a natural mood accented with earthly greens and light browns in a super elegant yet authentic set-up. The first stop at the richly decorated Lebanese and Italian restaurants, Omara and O’Sole, allowed guests to feast their eyes and their palate on the rich array of innovative cuisine whilst enjoying drinks and assortments of flavorsome ‘hors d’oeuvres’ over stunning views of the Dead Sea. The tour then continued alongside a Tex-Mex restaurant, Orilla, set within a lush palm groove and slowly leading to the exclusive Bed Lounge Area reserved for adults only, for sassy social hangouts and

lazy sun-soaking on king-size day beds that promise pure relaxation.

Here guests were able to unwind poolside and enjoy a variety of refreshments and a selection of refined starters while rejoicing in the charm of private lounging spots and sweeping Dead Sea sights. Invitees were then exhilarated by the “totally Oh” 12 day-use Cabanas with their own Jacuzzi, all designed for beauty in verdant scenery and utmost privacy. Private butler service, outdoor cooling system and LCD all combine to highlight a memorable sneak preview on O Beach endless possibilities. And with the dazzling Olea Spa, guests got a taste of an open-air SPA experience offering 7-shaded treatment rooms with direct extensive sea views.

As the tour ended guests gathered at the Main Pool Area alongside infinity pools where O Beach professional staff served up delicious cocktail food in a dinner-buffet style facing infinity expanse of the Dead Sea waters and under magical rhythms of well-chosen entertainment. The event culminated at midnight with the release of hundreds of shimmering sky lanterns lighting up the dark skies to grace the festive ambiance with a breathtaking show.

The evening ended on an energetic, engaging note at the glamorous O Bar under the piped-in tunes of a hyped DJ specially brought in for the event to enthrall invitees until late night hours. An indomitable opening ceremony with remarkable panache and impeccable service that captured the true essence of O Beach, a startling day beach with an equally startling concept and the definite summer “it-spot” for day beach luxury lovers.

o t e b i r c s Sub F F O % 5 t 1 e g & Send to: .com e in z a g a m style o n h c e t @ info

feature

Leila Kanaan

By: Riham Fouad

She is the winner of the Best Director in the Middle East Music Award in Egypt. She is the director of “Waving Flag” the Fifa World Cup song of the Canadian artist Kanan & Nancy Ajram. She is the youngest best director.

First of all we want to know how and when you started to work in the media.

Let’s go back to the beginning I was born in Saida (South Lebanon), from a doctor father and a household mother. Since my very young age, I used to pass my time ballet dancing and sewing canvas. Soon, I got interested in photography, collecting stamps and chocolate packages.I also used to spend a lot of time watching films and cartoons on TV, reading comic books and taking dance lessons.

After graduating from school I decided to enter IESAV (Institute of Theatrical and Audiovisual Studies) in Beirut.During my four years of study, I gained experience by working as an assistant director, sound engineer, camera operator and editor on short films, TV spots, music videos and documentaries.

As soon as I finished my studies at university, I found myself rapidly working on my first music video for singer Bashar Darwish. The very low budget video wasn’t a smash but was unique enough to catch the attention of Issa Ghandour, for whom I directed the music video for the song “Minsafer”. My first hit I guess was Joe Ashkar’s “Waynik” TV clip, that truly introduced my work to all singers and viewers.I showed the female character in a provocative yet sensual way. It was rare by then to show strong dominant women in Arabic videos. Another hit was Yara’s “Twassa Fey” video that made quite a buzz and made me best known in the Arab World, especially in Egypt.

After this I started receiving lots of music video offers and more and more people were interested in collaborating with me. Today I’m very lucky to be working with big stars such as Nancy Agram, Haifa Wehbe, Yara, Rashed El Majed…

On another hand, I directed two short films in parallel to my music

videos: “My Father’s House” and “After the storm”.In “My Father’s House”, I depict my native country and parents’ home as an oriental madhouse, where obsessions, the fullness and intensity of life, fears of war and downfall all come together in a Babylonian-like fashion. (you can check some extracts on my website if you’re curious!)As for “After the Storm”, it’s a testimonial that followed the highly destructive war between Israel and the Hezbollah in July-August 2006. It’s a moment of silence for all the souls that left us in a terrifying way.I was satisfied of both short film’s career, they were selected in honorable short film festivals.

Recently I started directing TV commercials.So that’s how I started and where I am today!

Weren’t you afraid of the challenge of competing as a young woman in a man’s field?

Honestly in my case? NO. ... Of course it’s a “male-dominated environment”, but so is the whole region we’re living in! So I guess my struggles are the same as every other woman trying to break through… Now the music video business has a particularity: A director must have an artistic vision and the technical know how for sure, but also has to deal with a very wide range of emotions. This is where being a sensitive woman, with a feminine sensibility, can help to convey certain feelings. I think it’s this particular feminine touch and approach that I have that seduced both male and female artists I worked with and then also the audience.

Feminist movements (inspired

by Simone de Beauvoir) have done their job more than 40 years ago in France, in Europe and in America…

But I feel we - as women - are still even more than 40 years late in this part of the world. When it comes to

Politics, Work, Marriage, Law and Power in General, we are still far behind men. So yes, I think there’s still a lot to do to help Arab women emancipate, free themselves from the form of slavery Arab men put them in sometimes and I think it truly is important to try and show them how to be strong and independent rather than exploited most of the time.

Do you think there is a competiton between men and women in the media?

I personally don’t see things in terms of competition!

Most of the people in the field still see things and are only motivated by competition unfortunately. Reminds me of school era!

I have never felt discrimination from the day I started worked. You make yourself respectable or a joke either you are a woman or a man.

Best of it if you were a women the effect is bigger! We’re very lucky!

Who encouraged you to start your career?

My mum. She ‘s my best friend and my mentor.

She started helping me from the day she started reading me stories before I go to sleep. She was the reason to develop my imagination and my visual memory.

Weren’t you afraid of making any professional mistake which could be a wrong turn for your career?

I don’t believe in failure or mistakes.

The concept of failure is relative and failure for someone can be success for someone else!

When I work I only do what I feel like doing at the moment of creation. I don’t consider anything else. If you start calculating you can’t create anymore and you start compromising! It’s not healthy at all!

39

feature

Who gave you the tip for your first important “client” ?

Every time I did something for someone I considered him as Important client regardless if he’s perceived as important from others. At the end of the day it’s MY work and I always do the maximum with what is given to me. So the tips came from intuition most of the times. I listen to the little voice within me everytime. It’s my guide. Most important I love my work, it’s my playground so when you feel this way about what you do and you work from your heart you will succeed and your creation will vibrate somebody’s heart.

Leila as a director and filmmaker works with a lot of famous singers like, Haifaa, Nancy Agram, Myriam Fares, Yara, etc. and in every clip you present a different mood, decor, atmosphere and colors, What is your secret?

And what is the first thing you think about when you hear the song?

People say my trademark is simplicity, sensuality, hypnotic mood and emotional imagery. They identify with the characters in my work, I guess it’s because I work really hard to make them believable. I also think there’s nostalgia, in general, in what I do. That’s because I create a world of my own by mixing vintage objects from different places and times. I like to draw each frame like a painter does in his painting. I like old times where everything was slower and people used to take time to feel and live things!

Emotions were more precious and had more value and relationships weren’t as easy as today. You had to think and calculate the way you were going to say Hello to a lady or a man and only a smile would make your day! Even when they get married they use to keep some distance, their beds were separated!

That’s why they were able to stick to one person all their lives! I think people use to have much more respect for themselves, therefore for the others. Their relationships were

more intriguing and mysterious than today. Modern times don’t make me dream, I hate the fast food and prozac nation we’re living in. The past and the future make me dream.

Present and reality are dull for me.

That’s why I like to travel and take the viewer along!I think the fact that I also edit my own work is very important: I’m very picky in terms of choosing the moments I want to use and on which beat of the music I want to insert them. Editing is like writing a story, you have to have a way to tell your story. Either you tell it with some suspense, in a catchy way like a “hakawati” does, or you tell it in a boring way and you loose your viewer.

I have various sources of inspiration; I’m inspired by LIFE, my surrounding, my reality and personal experiences, what I hear, what I see, the people I meet, the books I read, the photographers I appreciate, the filmmakers that are my idols, the painters I adore, the music I hear, especially Rimsky Korsakov’s “Scheherazade”. It’s a very mysterious piece that resumes the “Arabian Nights” in a sexy and sensual way. Sometimes it’s a shoe on a sidewalk… Basically, I’m always in REC mode! When I was thirteen years old, I used to sit on our balcony’s house for hours, watching cars passing by and trying to imagine the story of the drivers and the people inside those cars… I benefit from a very developed visual memory: in school, during history exams, to be able to find out the answer to a question, I used to close my eyes and remember the content of the page where the answer existed: how many paragraphs, how many pictures, the font of the titles and their positioning relatively to the picture… Plus, I used to watch TV a lot and read comic books. I mainly liked Tex Avery’s work. Among my favorite cartoons also were: The Pink Panther, Tom and Jerry, Betty Boop, Reppunzle and Cinderella. My favorite comics were: The Smurfs, Asterix and Obelix, and Loulou w’ Tabbouch… Today, I’m a

Lewis Trondheim fan and I have fun reading Titeuf.I used to look at people and things curiously and record scenes in my head more than talk.

Today, I realize that this mental recording work I did wasn’t for nothing. I consider that I have a gold mine inside me and whenever I need ideas or inspiration, I just have to dig in.

After all, you are the result of your journey.

When I hear a song for the first time I try to fish images that comes directly to my mind. This is how I start.

Who do you want to work with?

On the international scene, I dream of directing music videos for Norah Jones, Cat Power, Amy Winehouse, kid Loco, Leonard Cohen, Nick Cave….Ouf I have so many in mind!On the Arabic scene, I dream of doing a clip for Kazem el Saher, Marcel Khalife, Ziad el Rahbani….

You have attended a lot of international festivals, What did you do to participate and to become known in these festivals?

Both my short films traveled to a lot of festivals especially in Europe. “My Fathers’ House” for example was shown in nineteen festivals among them the “Clermont-Ferrand short film festival”, “IMA” in France, “Festival International du Film, Fribourg”, Switzerland, “Café-Camo”, Tokyo, Japan, “Filmmuseum”, Potsdam, Germany, and “Festival International du Film”, Fano, Italy.

I was also credited with three awards for it: “Best art direction”, “Best script” and “Best editing”.Actually the only thing I did is interesting films. When your film is selected and screened in the most prestigious short film festival “Clermond Ferrand” it’s very easy to have your film though after and selected in other festivals.

Lots of producers, festival organizers and people from all kind related to media come yearly to the festival to discover new talents. So one door opens the other like a Russian babushka doll.

“After all, you are the result of your journey. ”

41

feature

How was your first red carpet?

It was amazing.

I was at the Clermont Ferrand Short film festival presenting my short film “My Father’s House”. I was so proud and happy walking on the red Carpet in a nice dress and being photographed constantly while passing by! It’s always nice to be the center of attention and feel loved and appreciated! It’s very motivating sometimes!

Will we see Leila Kanaan as an actress or in any other field?

Acting I don’t think so… It’s not really something I’m searching for.

I tend more to singing, photography, designing clothes, and writing…

I’ll probably publish a book one day or make my own line of dresses.

How much technology is used in your clips? and in your life?

A lot I guess!

I love technology! In my work I try to be up to date and use new techniques to make the work richer.

Technology opens unlimited options and opens door to a new way of thinking and new ideas. As long as I’m using it only because it serves my idea and it’s not here only for show off, the result comes out great. The use of it must be justified otherwise it’ll look forced and fake.

In my life I depend a lot on technology too! I love the concept of internet, all the new gadgets they create day after day, it makes my life easier and it’s always fun.

What are the most important gadgets that you can not live without?

My iPod, iPad and my Blackberry.

What about your love life? What are the main characteristics in your perfect man?

I’m always in the mood for love!

My man should be creative, Intelligent, cultivated, respectful, sensitive, non smoker, healthy, easy going and curious…Money and looks are not my priority.

Is that too much to ask for?

What are your plans for the future?

If you ask me what am I gonna have for have for diner, I’ll tell you I don’t know. I’m the kind of person that goes with the flow and try to be very open and receptive to the suggestions life puts on my way. I don’t like to have long term plans. I live day by day. I don’t really think about the future a lot, nor the past! I live in the present only and like to taste the moment. I like the idea of the mysterious future that is hiding hopefully nice surprises hopefully for me! So mostly I work on the present, to prepare the best future I can and make it happen. It makes life more interesting. I honestly didn’t plan to be the person I am today.

What about transition into films, is there any movie project?

Yes, today I’m dreaming of a feature film… After all, when we go to film school, we learn to be filmmakers or to work in the field of filmmaking. The purpose was never to become a music videos director or a commercials director. But once I graduated, I had to gain experience and build up my showreel. Music videos and commercials were my only way. So I started there. Today, I know I gained some credibility and showed I’m capable of doing things the way I do them so it’s easier for me to “seduce” producers and get investment for my personal project which could be a film or a beautiful TV series.I’m currently writing, but it needs lots of time and maturity, especially with someone as picky as me! So it’s early to say when the script and the production will be ready but the idea of working on a personal project excites me a lot.

Photography By Sandra Chidiac Make Up By Booba Hair By Pace e Luce Leila Kanaan is courtesy of Moustafa Kayed / Go Hype PR

43

trends

The BlackBerry Mania By: Rani K. Arsanios

After the iPhone-rush period, no one would have expected a following storm in the mobile market.

But the BlackBerry has successfully proven something else. It showed us its ability to reach the hearts of the Egyptian consumers; some of the pickiest customers on this planet. But the battle between the luxury phone companies, Apple and BlackBerry will never be over.

The BlackBerry phone is a one super alluring piece of technology that has anything you can ever need in a cell phone. On the other hand, the iPhone, is a state-of-the-art of the smart mobile phones industry and we can only thank Apple for it.

With that in mind, the BB has been getting more noticeable attention in the Egyptian market especially in the last few months. Is it because more distributors are selling the phone, or is it the word of mouth, or is it just the allure of that phone? In the course of trying to understand why people buy this phone, I came to the conclusion that the so called BB-phone is one of the technology’s new fevers currently striking our social grounds. It has everything you need and everything you don’t need. It is jammed with a wide range of applications.

It was initially intended to enter the Egyptian business scene, shortly after, began to dominate Cairo’s dynamic social arena. But put in comparison with the iPhone, the BB doesn’t have as much variety of applications as the ones you will

find in your iPhone. So why is it so cool to have a BB in your pocket?

People agreed that it is the BlackBerry Messaging facility that made that phone beat the competition.

With the BBM you can connect with any other BB phone holder in the world at anytime free of charge.

Can it get fancier than that? If you are not in touch with your BBMs on an hourly basis, you are missing out pal. If you are one of those BBM girls, welcome to the club. For all the fellas out there, please keep your BB locked because your mom, sister and your girlfriend are going to be on it all day. She will let you know when dinner is ready, when she’s leaving the Hair Salon and when she is going to be done with her girls night out.

This is not only it. The BBM is predicted to be killing the competition of the instant messaging services. Why would you ever use the messaging services if the BBM costs absolutely nothing? Plus, more people are now paying for the internet service packages instead of the instant messages. Apparently, the BB phones are not only shaping our social tirends, but the business market also. Competitors will start modeling the BBM facility and so the end result is in the favor of the consumer. From another perspective, more people are spending bigger slices of their time on their BBs instead of their PCs. Since you can access your email and all the social networking applications like facebook, twitter and

many others, the demand for PCs is gradually decreasing.

One issue remains, which is the Wanna-be phenomenon. With all the positive points the BB has brought to us, one undesirable thing remains; which is the social modeling effect. Many people who are completely in no need for the phone are spending their extra cash getting one of those phones just because it is the new hot thing out there. This tends to have a reverse effect on the product image because gradually; less people will be inclined to buy that phone later on when it floods the market and eventually starts to lose its shine.

It is amusing how people ask for others’ BBM pin when you meet new people, they ask for your BB ID instead of your number. And if you don’t have a BBM, you will probably get the “not so cool” look. But I like my iPhone, I always argue with my friends about whether the iPhone is nicer or not.

But watch out for the BB addiction. It exists. You don’t want to turn into one of those anti-social people who are not doing anything but BBMing their friends. Every time you are BBMing a friend, you are missing out on another opportunity of meeting others. And you definitely don’t want to BBM your friends while driving.

From another angle, the BBM can be very handy. If your friends or relatives are outside the country, you can reach them in a second.

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Victoria’s secret ‘10

47

fashion

49

fashion

51

news

TechnoStyle News 1st Edition

June 2010

Every Team Needs A Shirt With A Story

Get the official Football Federation Kit of your dream team from adidas for 2010 FIFA World Cup™ Sports apparel giant adidas has launched the new federation kits for the world’s top football teams participating in the upcoming 2010 FIFA World Cup, which will also be available for purchase for all football enthusiasts in Egypt and The Middle East. The kits for the 2010 FIFA World Cup™ display the official attire of European

Wael Abdel Hakim…

Director Of Revenue Strategy At The Cairo Marriott Hotel Wael is bringing to the Cairo Marriott great experience from Middle East where he served for more than he has a long history working with Marriott Hotels and Resorts for 7 years at JW Marriott Kuwait He is definitely a great asset to the Cairo Marriott Sales & Marketing Team.

teams – Germany, France and Spain – in addition to Argentina and Mexico from Latin America and the 2010 FIFA World Cup™ hosts, South Africa.

Each adidas Football Federation Kit of the teams tells a story, woven into the design details of the jersey.

In addition, the kits are all equipped with adidas’ signature CLIMACOOL® technology which keeps heat and sweat off the player’s skin, for breathable comfort that lasts as long as the match.

The eyes of the world will be on South Africa in 2010 FIFA World Cup but the eyes of every South African will be on Bafana Bafana. Incorporating 11 threads that symbolise the country’s diversity in unity and modern interpretations of traditional South African artwork, the New Jersey celebrates the pride of the host nation by displaying the centre of the national flag on its front. The collar features a unique handcrafted pattern inspired by local artisans from each of South Africa’s tribes.

Meanwhile, the national flag adorns the back neck to further inspire and unite players and fans.

The new official Football Federation Kits are now available at adidas Sports Performances stores across Egypt.

1st Edition

June 2010

Marriott conducts Senior Management Sales Mission across GCC

Afternoon Tea with a unique taste at Holiday Inn Cairo Citystars

Canon Middle East announces Egypt’s winner of ‘Celebrating My City’ photo competition

Canon Middle East, the world-leading innovator and provider of imaging products and solutions, has announced the winners of its regional photography competition titled “Celebrating My City”. With more than 275 entries from Egypt, Salma Zalat was announced as overall country winner for her photograph titled ‘The Nile’.

The annual Canon photography competition encouraged photographers of all abilities to submit a city-inspired image from the region for a chance to win a state of the art DSLR Canon camera – the EOS 500 D or a Canon PIXMA Pro9500 Mark II professional photo printer.

“While congratulating our winners, we would also like to recognise other talented photographers who submitted images to make this competition a real success. As the brand that revolutionised consumer D-SLR photography, we are thrilled to see how much photographic talent the MENA region, and Egypt in particular, is producing,” concluded Verbrugghe.

To view the winning entries visit the Canon micro site on http:// www.gulfphotoplus.com/canoncompetition/winners.php

Marriott International has announced that 30 top Marriott executives from across the globe have embarked on a Sales Mission across the Middle East. The comprehensive two-week sales mission kicks off in Abu Dhabi \and culminates in Doha.

The Sales Mission is aimed at bringing Marriott senior management and hotels closer to high-value customers for a unique networking opportunity, besides providing an update on the various events and promotions from Marriott International.

The mission, involving General Managers and corporate executives from various Marriott properties, will

cover eight cities in the GCC, including Abu Dhabi, Dubai, Jeddah, Riyadh, Al Khobar, Bahrain, Kuwait and Doha. Representing the Cairo Marriott Hotel & Omar Kheyyam Casino will be Omar Tantawy, Resident Manager and Yasser Refaie, Director of Corporate Sales.

Mr Vladimir Dabbah – Vice President, Global Sales, Middle East and Africa at Marriott International, said: “The Senior Management Sales Mission is a major step towards further enhancing our long-term strategic customer relationships in the region – the cornerstone of success at Marriott International.”

EIT participates in launching the all new KIA Cadenza in the Middle East Design: Due to its refined yet modern appearance, strong performance capabilities and roomy, hi-tech cabin, the Cadenza promises broad consumer appeal. New Cadenza extended wheelbase, with additional exterior width and a more compact rear suspension, ensuring a more spacious interior.

Engine: The new Cadenza features a V6 3.5-litre engine producing 290bhp and 34.5Kg.m of torque, coupled with a six-speed sports mode automatic transmission.

Holiday Inn Cairo Citystars has combined great atmosphere with great taste just to make everyday a special one for you, your friends and family.

LG Direct Drive Washing Machine; the new technology experienced by housewives

As LG is always keen to satisfy all existing customers and gain the confidence of new customers, it presented, for the first time, a surprise to the Egyptian market; 30 LG Direct Drive washing machines for 30 housewives. They were chosen randomly to get a special price on the Direct Drive washing machine through a draw. The chosen housewives got free delivery and installation of the washing machine within Greater Cairo.

A ceremony was held to reveal their experiences with LG Direct Drive washing machines and how they saved time and energy.

53

news 1st Edition June 2010 Head&Shoulders Clorets Music Rocks Cairo Dribbling Competition

More than 700 people gathered at the Gezira Youth Club on Friday, April 9th 2010 to attend Head&Shoulders’s dribbling competition, in association with soccer star Hazem Emam. This event aimed at offering the Egyptian youth a chance to reach fame and stardom.

Participants exceeded 110 young ambitious males who showed off their exceptional dribbling skills with their heads and shoulders in front of the jury and an outstanding audience including supporters, friends, media and journalists.

Prizes were varied and distributed to 9 winners. First place winner, Amr Abdel Fadil, was offered a trip to South Africa to attend a World Cup game as well as 2000 L.E in cash, a winner’s cup, and a oneyear supply of Head&Shoulders shampoo. The remaining 8 winners were given medals and cash prizes varying between 500 L.E and 1000 L.E, not to mention a one-year supply of Head&Shoulders shampoo.

Winners were respectively: Yousef Ayman (2nd place), Mohammed Abdel Fattah (3rd place), Mohammed Hamdy Hussein (4th place), Ahmad Saad (5th place), Farid Fayez Zidan (6th place), Abdel Rahman Emad Hussein (7th place) and Amr Eid (8th place). Each of the participants entered a raffle draw worth of 1000 LE and the lucky winner was Mohammed Ali Khalil El Sisi.

Clorets launched its long-awaited music campaign: “Clorets Music..

Confidence with every beat”.

Never Game Over, an original Clorets dance song produced by the talented Egyptian musician Sary hit nightspots across the capital including Arabesque, Tamarai, Sangria, Johnny’s and Absolute. The song was also released on Clorets’s very first CD compilation, Confi-Dance: Vol. 1, which includes 16 dance tracks featuring international artists Gina Star, Angel Stoxx and Stefano Noferini whose music recently topped European dance charts.

The CD also features local artists like Fahmy & Samba, Vega and Khaled Hussein. Another original track, Arabian Poise, a Middle Eastern fusion genre, was released the same night as part of Slick Expressions: Vol. 1, a chill-out compilation with music from world renowned artists who have also been featured on major chill-out compilations like Buddha Bar and Café Del Mar as well as 3 talents from Egypt. Cleila Felix, Nacho Sotomayer, Hisham Kharma, Neobyrd, Khaled Roushdy, David Clavijo and the duo Thompascal & HP Hoeger are all featured on the CD. A couple of months earlier, Clorets surprised the market with a disruptive campaign where 6 short original music arrangements (45 seconds

each) were rotated on radio endorsed by Clorets. Who was crazy enough to play music in an ad-break instead of trying to sell the brand benefits? Well, Clorets was daring enough to do just that and the audience loved it! The buzz was huge; thousands joined the brand’s fan page and messages poured in on the Facebook page and radio stations seeking to get a hold onto the Clorets tracks.

The Clorets Music concept was born when Youssef ElKhadem who is responsible for the brand in the Middle East and North Africa had the somewhat crazy idea of creating original tracks to offer moments of entertainment to the masses through music. “The point is to expand the brand beyond its products and bring it into people’s lifestyle in a positive way. Clorets stands for confidence and self-expression and what better than music reflects these values”. So don’t be surprised to hear a Clorets track in a clothing store when you’re shopping or during the intermission at the cinema; it’s everywhere!

Clorets is giving away free copies of the 2 CDs at various locations including Virgin Megastore.

You can listen to all the tracks from both CDs as well as download original Clorets music from www. cloretsmusic.com

1st Edition

June 2010

Emirates Group marks record profit increase in 2009-10

The Group’s outstanding performance this year, in some of the toughest operating conditions ever faced, reflects its success in maintaining its business as usual approach, remaining true to its strategy of product and service excellence. This is illustrated by the 27.5 million passengers who flew with Emirates in the latest financial year, 4.7 million more than in the previous year; as well as the expansion of Dnata’s international ground handling operations to 20 airports in nine countries.

Sheikh Ahmed continued: “Time and time again Emirates has weathered adversity. We have operated through regional conflict, SARS, the Asian economic collapse and most

recently the global recession. Our 21 percent increase in passenger numbers from last year is an incredible result and has helped to cushion us from the effects of lower yields. This increase in passenger numbers is attributable not only to our position at the centre of the new Silk Road between East and West, but also to our commitment in increasing our network and service standards, during a time where many competitors were doing the opposite.”

In his opening review in the 200910 Annual Report, Sheikh Ahmed highlighted the Group’s ability to flourish in adversity, despite the International Air Transport Authority (IATA) reporting that airlines’ financial

losses worldwide for 2009 reached US$ 9.4 billion – the most difficult situation ever faced by the industry.

He also remarked on some of the many significant milestones for the Group that have helped ensure its continued growth and success which included Dnata’s overseas expansion strategy through business acquisitions; Emirates’ addition of 15 new aircraft; the celebration of Dnata’s 50th year of operations; the opening of Wolgan Valley Resort and Spa in Australia – one of the world’s leading sustainable hotels and Emirates’ A380 route network expansion to several new airports including Seoul, Bangkok, Toronto, Paris and Jeddah.

Elissa celebrates Mother Nature with launch of exquisite L’Azurde ‘4 Elements’ collection L’Azurde, one of the leading premium jewellery brands in the Middle East and North Africa region, announced today that it has launched its richly symbolic 2010 gold jewellery collection: ‘4 Elements’. The exquisite collection, created by renowned designers in Italy, is a truly modern collection based on the emotions, feelings and images evoked by the four elements: earth, water, fire and wind.

The new 4 Elements collection celebrates a women’s connection to Mother Nature and invites women to imagine a glowing world where passion warms like fire, happiness floats like wind, sensuality flows like water, and beauty blossoms like nature.

Lebanese superstar Elissa, winner

of the 2010 World Music Award, is the face of the exquisite new collection, and she will showcase how the collection’s dazzling radiance can tenderly awaken in every woman’s mind a sense of completion.

Launched to coincide with the 2010 wedding season, the collection features sets, rings, earrings, bracelets and pendants, based around the beauty and intimacy of earth, the glamour and sensuality of water, the love and passion of fire and the joy and happiness of the wind.

“The 4 Elements collection, which is so beautifully modelled by the elegant, sophisticated and successful Elissa, aims to fulfil a woman’s aspirations and boost her confidence on a special occasion.

55

1st Edition

June 2010

Curves for Women Expands Health Awareness in The Middle East.

Curves For Women, the world’s largest fitness chain, today announced the results of two summer promotions that expanded health awareness to 15,000 Middle Easter women in Egypt, Lebanon, Jordan, Kuwait, Saudi Arabia, Bahrain and Qatar. Two lucky participants received $5,000 each; 50 others received prizes ranging from $2500 each to free one year memberships. The company has more than 10,000 locations in over 50 countries worldwide and has brought fitness to more than 4 million women.

27 locations are open in the Middle East so far with a plan of 75 more in the next two years.

About Curves Curves, the world’s largest fitness franchisor has high goals to help women fight obesity. Curves for is a one stop 30-minute workout and weight loss center. The Curves mission is to Strengthen Women. Curves franchises focus on providing a fast, fun and efficient workout for women of all ages, ethnicities and lifestyles.

We are the first fitness and weight loss facility dedicated to providing a community of support, encouragement, and comfort through our

affordable and convenient fitness and weight loss program. Curves franchises provide accurate, applicable exercise and nutrition information tailored to fit every woman’s needs. Curves allows Women to get a complete aerobic and strength training workout in just 30 minutes. The machines are designed specially for women.

And Curves makes it fun. Curves is different from any other health club that you may have visited in the past. www.curvesme.com

Samsung and Orbit Showtime Network Announce HDTV Media Partnership Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, has signed a sponsorship agreement with Orbit Showtime Network (OSN) the region’s leading Pay TV provider to support the network’s high-definition decoder roll out and channel line-up.

The agreement which will span OSN’s complete Middle East footprint underscores the perfect fit offered by Samsung’s high-definition

televisions in maximizing the OSN HD viewing experience.

M. Duke Park, General Manager of Samsung Egypt said: “Our partnership with OSN marks the collaboration of two leaders in home entertainment. While OSN’s new HD decoder rollout offers the consumer unprecedented content quality and choice, as the recommended HD TV brand, Samsungs products will further enhance the consumers viewing experience.

music

So what’s new?

weel

By: Hajar Al Ta

Charice featuring Lyaz, Pyramid Pyramid, we built this on a solid rock It feels just like it’s heaven’s touch Together at the top (at the top baby), like a pyramid And even when the wind is blowing We’ll never fall just keep on going Forever we will stay, like a pyramid Eminem, Not afraid I’m not afraid to take a stand Everybody come take my hand We’ll walk this road together, through the storm Whatever weather, cold or warm Just let you know that, you’re not alone Holla if you feel that you’ve been down the same road

JLS, Everybody in love Every minutes like an hour Every hours like a day Every day lasts forever But what else am i gonna do I’d wait forever and a day for you I wait up, wait up I can’t eat, I can’t sleep what else could it be missing you so deep long as I’m where you’re going to I’d wait forever and a day for you I wait up, wait up for you Ozzy Osbourne, let me hear you scream Let me hear you scream like you want it! (Want it!)

Let me hear you yell like you mean it! (Mean it!)

If you’re gonna go down: Go loud!

Go strong!

Go proud!

Go on!

Go hard or go home!

Let me hear you-

Lyrics say a lot about a song, so instead of just listing for you new song releases, I thought it would be better if I gave you a snapshot (of lyrics) for 10 new releases. So pick you favorites and enjoy!

Dave Barnes, God gave me you God gave me you for the ups and downs God gave me you for the days of doubt For when I think I’ve lost my way There are no words here left to say, it’s true God gave me you Blur, Fool’s day Wake up straight Called out by the sun On the first day of April Out of bed Lord, it was a plane crash But I’m sure that I was dreaming TV on, Of course caffeine and signs Of submission again Another day On this little island Just a bell hangs on

The dead weather, Die by the drop I’m gonna take you for worse or better I’m gonna make you for worse or better I’m gonna take you for worse or better to my little grave Miranda lambert, The house that built me I thought if I could touch this place or feel it this brokenness inside me might start healing.

Out here its like I’m someone else, I thought that maybe I could find myself.

If I could just come in I swear I’ll leave.

Won’t take nothing but a memory from the house that built me.

B.o.B featuring Hayley Williams of Paramore, Airplanes Can we pretend that airplanes In the night sky Are like shooting stars I could really use a wish right now (wish right now, wish right now) Kesha, Your love is my drug What you’ve got boy is hard to find Think about it all about it all the time I’m all strung up my heart is fried I just cant get you off my mind Because your love, your love, your love, is my drug Your love your love your love I said your love, your love, your love, is my drug Your love your love your love

59

Horoscope Aries

Taurus

Gemini

Cancer

Leo

Virgo

horoscope Progress is the activity of today and the assurance of tomorrow.

Ralph Waldo Emerson

Libra

Scorpio

Sagittarius

Aries (March 21 - April 19)

Libra (September 23 - October 22)

Taurus (April 20- May 20)

Scorpio (October 23 - November 21)

Communication is the key word for you this month as some news might reach you concerning your relationship with your mate or partner. There is a hidden lesson for you here that you need to learn well as this is causing you much mental anxiety. There is much activity at your home front concerning your future endeavors, and you are keeping your future plans to yourself as the desire for a big change seems to be very much on your mind in spite of some restraint that you are using.

Money, money, money seems to be on your mind this month as you are trying to make some adjustments at your work place that are causing you much worry and concern. You are finding some obstacles concerning your fondest desires and where you wish life to take you in the immediate future and this are causing you much tension. Some knowledge that you have not been using might come to the forefront in an unexpected manner and bring some much desired gain toward your future as this could be very useful at your work place.

Gemini (May 21 - June 20)

This month starts for you with questions and adjustments that you have to make concerning your favorite activities and how these activities could have put a dent on your joint sources of income. This could be causing you much tension. You could try to repair this situation with much success if you apply yourself to it as this is causing you much mental agitation. You might put to work your special talents and abilities toward a much better future for yourself and this could bring you some sources of personal income. There is the need to use some personal restraint in spending your resources on social activities. Your money could be here today and gone tomorrow.

Cancer (June 21 - July 22)

Private and behind the scenes activities will be highlighted for you this month. You seem to have some worries and concerns regarding your home as a possible move could be on the horizon for you. There is the need for some reorientation and adjustments on this matter. Your desire for independence could be playing a big role on this picture and there are favorable circumstances surrounding this. At the same time you might be using some restraint and prudence concerning any snap decision that you might be tempted to make.

Leo (July 23- August 22)

Your fondest hopes and wishes concerning your career and work area could have a good outcome. You have gone through much healing concerning many problems that you have encountered in this area. Communication regarding your outside sources of income could be established in a very favorable manner as many changes could be happening here for you. There is the need to make some adjustments on the way you communicate with others as this could be causing you some mental anxiety and emotional tension.

Virgo (August 23 - September 22)

The area of your career undertakings and ambition in life is in the limelight for you this month. This area is surrounded with very lucky circumstances. There are some adjustments that you will have to make with your personal sources of income as sometimes you do not know how to handle them and this causes you some worries and concerns. Your mate of partner could give you unexpected, very useful, input on this area. You do not look at certain things in the same way as your mate or partner and there is the need to reconcile differences of opinion.

Capricorn

Aquarius

Pisces

Your outlook on the future seems to be improving as you see the circumstances that surround your life in a better light. You are trying to improve your status in life toward a better future with a mate or partner. You could meet someone in an unexpected surprising way that will make you wish to look your best. There are some emotional lessons that you will come across through a friend. This could bring you some obstacles. There is the need to handle these road blocks in a constructive manner and learn from this experience as you go along in life.

Your area of joint financial income is in the spotlight for you this month. There is the need for some communication concerning an investment as this seems to be giving you much tension. Remember that you possess some talents that could aid you under any circumstances that life could present to you. Over thinking could be the cause of some agitation and anxiety that you could be keeping bottled up. It is best to open lines of communication with a loved one and you will find much cooperation. Your way of thinking could be changing and not for the better so you need to use some restraint in order not to make any snap decision that you might regret latter.

Sagittarius (November 22 - December 21)

You will be getting much cooperation from your mate or partner concerning your personal resources of income as some adjustments in this area are necessary and you could be tempted to use them on frivolous matters that could also cause some strain on your joint financial interests. You could be experiencing some confusion in expressing the way you feel as changes at your home place are happening that require some adjustment. Learning some restraint from your mate or partner in handling your outside resources could bring some successful action for you in this area concerning your future undertakings.

Capricorn (December 22 - January 19)

There is the need for you to establish some communication at your work place in reference to your future undertakings. You are having some mental anxiety concerning your work and where your position there is taking you. Opening lines of communication should be able to give you much insight toward your future and where you are going.

There are some emotional adjustments that you will have to make quickly in order to overcome the many obstacles that you encounter. There is the need also to make some adjustments with your personal income and values as confusion seems to prevail in this area for you.

Aquarius (January 20 - February 18)

You could be involved this month with many of your favorite activities. Some of these activities could involve a far away trip, although you will have to ask many questions before you pursue this undertaking as this could cause you some agitation. It seems that you might have been hurt before and you are afraid to repeat the same experience again. Remember that you have learned this lesson already. You will start getting very busy at your work place and this will bring some relief from tension with your personal resources.

Pisces (February 19 - March 20)

Your home base will be the focal point for you this month. There are many favorable circumstances surrounding your areas of home and personal acquaintances as you have been able to heal differences that you had with an old friend. Your thoughts could be involved in matters concerning your future with your joint sources of income. There are some unexpected circumstances that might give you a good surprise concerning these joint resources. There could be some tension between you and a loved one concerning money matters.

61

unveiled

The Benefits of Investing in a

Wireless Home Theater By: Sarah Kamel

When it comes to having the perfect room in your home to hang out, you will more than likely always choose the room with the big TV and the comfortable couches. If you are thinking of creating a great ambiance and a desirable place to hang out and enjoy some great movies, music, and entertainment, you should definitely invest into a wireless home theater system.

Having a wireless system is becoming a trend because more and more people want to have a high quality entertainment experience in their homes. You can basically turn in any regular old room into a very high performing entertainment room, with a wireless home theater system.

Here are several benefits that you will get when you invest into a wireless home theater system: The first obvious reason for investing into a wireless home theater is the fact that you will be able to enjoy a “theater-like” experience right from the comforts of your home.

While there are many reasons to go to the movies and enjoy the newest movies out during that time, it is also great to be able to turn on your wireless home theater system and enjoy the great sound and effects, while being at home and not having to spend the money that you would by going to the movies.

In the long run, investing into a

wireless theater will definitely start to save you money by not having to go to the movies. Like mentioned before, if you are looking to watch older movies that are not out in the stores and you are craving that desirable movie theater ambiance, a great way to start is with a wireless home theater system. Being able to stay home and host all of the movie events at your place can be very cost effective and the home theater will basically pay itself in the long run, over and over again.

With the fast paced technology from these days, you can invest into a blue ray wireless home theater system that will show all of your images so clear that you will feel like you are right there live in the scene. Your regular television will not be able to do this unless you actually invest in a blue ray home theater system.

Be sure to get wireless speakers that can be rearranged and customized to perfection in your living room.

Wireless is really what is taking over in the electronics department because you no longer have to deal with funky cables being visible and getting tangled all over the place.

When it comes to creating a nice and comfy place to host a great movie event, you will want to be the one to have a wireless system that will set off the event. There are a number of retailers and manufac-

turers online that will offer you some great deals on a wireless home theater system for your home.

A quality digital home theater receiver will have many features.

However, some actually have too many features that go unused by most people. Meanwhile, because of these added features consumers are forced to pay more. On the other hand, some digital home theater receivers are very compact and efficient because the manufacturers were able to combine certain features together, taking up less space. The following are some of the features that you will often find on a typical digital home theater receiver today.

One feature that a digital home theater receiver might have is the ability to have audio output in multiple rooms simultaneously. A simple speaker works well with these multi-room outputs. You can get an amplifier if you have low audio output to get more sound if necessary.

Another feature for many digital home theater receivers is being a multi-source, which means that you can listen to AM, FM, and a CD all at the same time with just a single digital receiver. Finally, the newer digital home theater receivers not only allow you to have audio in more than one room, but will also provide the ability to have video on separate screens as well.

The majority of digital home theater receivers today have a simple bass management system for both subwoofers and speakers as well. This feature will ensure that the user will not hear the bass, so this is very important to have. There are some home theater receivers that don’t come with this feature, so buying one that has a quality bass management system is highly recommended to get quality sound.

A digital home theater receiver that comes with a user friendly remote control is something that could also be very important to you. A lot of the current receivers available come with many attributes and functions that may be challenging to use. Hence, a remote that is simple and easy to use might be beneficial for you. For easier access, options and channels can be programmed by many of the higher quality remote controls that are out today, which helps put you at ease while you are using you digital home theater receiver.

Currently, a lot of the digital home theater receivers come with bigger screens that show all that is happening with your receivers. You will be able to see everything that is going on and maybe alter the ones that need to be adjusted. With this feature, you can avoid having to spend a lot of time determining what is going on with the sounds, and even be able to directly change the settings. izes ranging from $2500 each to free one year memberships. The company has more than 10,000 locations in over 50 countries worldwide and has brought fitness to more than 4 million women. 27 locations are open in the Middle East so far with a plan of 75 more in the next two years.

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4K Digital Cinema Technology

The Dutch SARA Computing and Networking Services have rendered a clip of Elephants Dream at a resolution of 4096×2160 pixels, and played it back on their 4K visualization setup which consists of 15 LCD displays.

SARA Computing and Networking Services has built the first 4K visualization setup on which highly detailed movies can be shown.

SARA has recently demonstrated this facility to the early adopters of 4K cinema in the Netherlands.

The world of cinema is on the eve of a great breakthrough. Movies in the near future will be digital and highly detailed. The new technology that is being used is the so-called 4K technology. 4K refers to resolution

of the movie, which is 4096×2160 pixels. This resolution gives a more detailed image than can be realized on contemporary HD-TVs, plasmas, computer screens or digital projection systems.

4K recording equipment is scarcely available at the moment. Therefore the content has been created with a virtual camera (computer animation).

SARA has used the movie “Elephants Dream” world’s first Open Movie. A short clip has been rendered in 4K resolution and was demonstrated on one of SARA’s high-resolution visualization facilities.

Bram also mentions that their display is capable of displaying images of up to 8448×3824 pixels. The mind boggles..

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