oct-nov 2010

Page 1

Oct//Nov. 2010

8 L.E.

is my Browser

Dying?

Ipod Nano

Is she his

too tiny

grandma?

Touch to be true

Is he her son?

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foreword October has arrived putting an end to a beautiful summer, starting gloomy yet gorgeous Autumn. This issue is full of new interesting things for all of you. If you’d like to know about all the different, new gadgets available in Egypt and the Middle East read our unveiled section, which is bound to get you hooked. If you want to marvel at a small technological miracle, go ahead and flip through our pages to see the new iPod Nano touch, it is simply breath-taking.

Riham Fouad

GITEX, which is the biggest event of technology in the Middle East will be exhibiting through the month of October, read our interviews with Samsung and Intel to find out more about who is participating . Girls don’t forget to buy the perfect new coat for Winter. With our 2010/2011 compilation you will no doubt grab some attention this season. I will let you see for yourself, hope you enjoy this issue. Don’t forget to prepare your costumes for Halloween. Send your feedback to info@technostylemagazine.com Have a Happy Eid and enjoy the issue. xoxo

Technostyle Magazine is published by Dinari 1021 Cornish El Nil St., Cairo - Egypt. Tel./Fax: (+202) 2365 10 67 E-mail: info@technostylemagazine.com All rights are reserved to the publisher. Reproduction in whole or part is forbidden save with the permission in writing of the publishers. Issued under the registration no. 34013. Printed at International Printing House (IPH). Technostyle Magazine is distributed by Al-Ahram.


contents

8

16

Unveiled Grab that Gadget

Unveiled

Home Must-Have iPod Docks

Fashion

iPod Nano Touch

adidas: Men’s Training

18

Unveiled

Horoscope

Apple iMac

Oct/Nov. Horoscope

22

Travel

Health

Latest Trends

Boost your Brainpower

38

42

58

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Managing Director Editor in Chief Content Director Marketing Manager Financial Manager Senior Staff Writer Contributing Writers

TechnoStyle Team

Riham Fouad Ashraf Al. Wardani Hoda Youssef Ghada Fouad Mohamed El Mansoury Karim Zein Sarah El Etribi Sarah Kamel Art Director / Designer Hoda Youssef NYC Correspondent Donia Bashir Distribution Team Ramy Akram Mohamed Ahmed


unveiled ID34 ZBOX COMPACT HOME THEATER PC BY ZOTAC

This is our choice of gadgets that are halfway between fashion and personality, they are devices that can travel with us or be appreciated at home, and that make a point about who we really are, or perhaps the style that we want to be known by...

Grab That Gadget!

Via @Engadget, a brushed aluminum home theater PC with a certain Danish flair is launched by Zotac. Blu-Ray, 2GB of RAM, 250GB of storage, USB 3.0, Wi-Fi (802.11n), HDMI-ready. No pricing yet. “The ZOTAC ZBOX Blu-ray HD-ID33 is a customizable media mini-PC that lets users install their own memory, hard drive and operating system to build the perfect mini-PC while the ZOTAC ZBOX Blu-ray HD-ID34 ships with 2GB of DDR2-800 memory and a 250GB 5400RPM hard drive preinstalled - the user only needs to install an operating system.” DUAL HOME CONTROL REMOTE BY PHILIPS

SANYO INNUENDO

Via @engadget, the Dutch giant vaunts a new couch potato tool. The DUAL features a remote on on side and a QWERTY keyboard on the elegantly curved concave backside. No word yet on availability.

Via @cnet, Kyocera keeps the Sanyo brand alive with the QWERTY keyboard equipped Innuendo clamshell cellphone for thumb typists. When closed, the mirrored surface features a “glow-thru” dial pad.

“This new keyboard remote shows that we are on top of the upcoming trend,” says Rick Siu, Director Product Management, Philips Home Control. “It was challenging to develop this remote to cater for all these features, while at the same time we wanted the design to be slim, easy to operate, and modern looking.”

Take the next step with the Canon EOS 60D The EOS 60D redefines the semi- professional DSLR category, putting technologies and features such as an 18 Megapixel sensor, 5.3frames per second (fps) shooting, incamera image editing and a brand-new Vari-angle LCD that enables the shooting of stills and HD movies from almost any angle. A range of additional creative filters provide added license to experiment with your pictures. Grainy B/W creates documentary or reportage-style shots, while Miniature Effect replicates tilt photography by selectively focusing within the frame to make real life subjects appear like a model. Toy Camera effect adjusts colour tones for a unique, retro look and Soft Focus allows you to soften your shots, creating a dreamy effect. These filters can be applied in-camera to images after they’ve been taken, allowing photographers to test different outputs immediately after capture. This gives the most diverse range of photography effects in the mid range DSLR available in the market

VIKTOR AIR PURIFIER BY SWIZZ STYLE Via @designmilk, a High Potential Particle (HPP) Filter System purifier by Swizz Style. Viktor “produces the same air quality as a HEPA filter, but... is also washable, more cost-effective, energy-efficient, and uses less energy”.

9


unveiled ARC TOUCH MOUSE BY MICROSOFT Microsoft has updated its foldable Arc Mouse design with the Arc Touch. This rubberized model flattens when not in use. Teflon pads help it to glide on your Hello Kitty mousepad and a touch-sensitive metal strip has replaced the scroll wheel. The Arc Touch Mouse is the “first mouse designed to flatten for portability and pop up for comfort, featuring a touch scroll strip allowing you to swiftly navigate with the touch of a finger.”

Use your fingers to pinch a screen for a zoomed out effect and expand two fingers to zoom in. Thanks to BlackBerry® 6 and a large screen, you can experience a full-featured music player that allows you to see full album art and track listings in portrait or landscape. FEATURED APPS: Primetime2Go; Evernote; Kobo eReader With a 5 MP camera with flash, continuous auto-focus and image stabilization, plus 11 photo modes and video recording, it’s easy to capture those spontaneous moments.

Bring your sources of inspiration together. Gather and filter all your social network and RSS feeds in one view. Or spread your own inspiration - update multiple social networks with a single post. FEATURED APPS: Facebook; LinkedIn; buzzd Manage multiple open websites with tabbed browsing. Bookmark your favorite sites with branded icons and customizable names, and access them right from the home screen. Just a few of the great features from BlackBerry 6. More intuitive, the newly created BlackBerry 6 icons and graphics are designed to work the way you do. Talk business. Talk evening plans.

When creating iPhone 4, Apple designers and engineers didn’t start with a clean sheet of paper. They started with three years of experience designing and building the phones that redefined what a phone can do. iPhone 4 is the result of everything they’ve learned so far. And it’s all contained in a beautiful enclosure a mere 9.3 millimeters thin, making iPhone 4 the world’s thinnest smartphone.

placing FaceTime calls. All while maximizing battery life.

All the breakthrough technology in iPhone 4 is situated between two glossy panels of aluminosilicate glass — the same type of glass used in the windshields of helicopters and highspeed trains. Chemically strengthened to be 20 times stiffer and 30 times harder than plastic, the glass is ultradurable and more scratch resistant than ever. It’s also recyclable.

The iPhone 4 camera shoots gorgeous 5-megapixel photos and stunning HD video. And with its advanced backside illumination sensor, it captures beautiful images even in lowlight settings. The built-in LED flash does double duty. When you’re taking pictures, it works as a flash. When you’re shooting video it can stay on to light up the scene. And on the front of iPhone 4, the built-in camera is perfect for making FaceTime calls and shooting self-portraits.

The 960-by-640 backlit LCD display boasts a pixel density of 326 pixels per inch, making it the highestresolution phone screen ever. To achieve this, Apple engineers developed pixels so small — a mere 78 micrometers across — that the human eye can’t distinguish individual pixels. That makes text remarkably sharp and graphics incredibly vivid. IPS technology also provides excellent color and contrast from almost any viewing angle.

Blackberry Torch 9800 smartphone With 8 GB of memory1, expandable up to 32 GB with a microSD card, feel free to immerse yourself in all that inspires you.

Iphone 4

Available at CompuMe Just talk. With 5.8 hours of talk time, you don’t have to pick and choose. Feel like just listening instead? Enjoy up to 30 hours of music and 6 hours of video playback.2 For all it can do, the BlackBerry Torch 9800 smartphone is remarkably easy to use when you’ve got the right tools to help with setup and using all the new features.

Created from our own alloy, then forged to be five times stronger than standard steel, the CNC-machined band is the mounting point for all the components of iPhone 4. The band provides impressive structural rigidity and allows for its incredibly thin, refined design. It also functions as both iPhone 4 antennas. Apple engineers designed the A4 chip to be a remarkably powerful yet remarkably power-efficient mobile processor. With it, iPhone 4 can easily perform complex jobs such as multitasking, editing video, and

iPhone 4 includes a built-in threeaxis gyroscope. When paired with the accelerometer, it makes iPhone 4 capable of advanced motion sensing such as user acceleration, full 3D attitude, and rotation rate. Translation: More motion gestures and greater precision for an even better gaming experience.

While most phones have only one microphone, iPhone 4 has two. The main mic, located on the bottom next to the dock connector, is for phone calls, voice commands, and memos. The second mic, built into the top near the headphone jack, is for FaceTime calls and for making your phone calls better. It works with the main mic to suppress unwanted and distracting background sounds, such as music and loud conversations. This dualmic noise suppression helps make every conversation a quiet one.

Available at CompuMe

With its large Multi-Touch display and innovative software, iPhone lets you control everything using just your fingers. How does it work? A panel laminated on the glass senses your touch using electrical fields. It can register multiple touches at once to support advanced gestures such as pinch to zoom, two-finger tap, and more. The panel then transmits the information to the Retina display below it.

11


unveiled High Sensitivity – the new imaging standard for Canon IXUS digital cameras

Nokia announces powerful family of smartphones and Ovi services at Nokia World showcase; vision of location-based future brought to life

Canon Middle East recently celebrated the tenth anniversary of IXUS, its stylish digital camera series by launching the next generation of IXUS, the intelligent IXUS 1000 HS – a high-performance model in a stunning metal body. A completely new addition to the IXUS series, this model takes the range to new heights, fusing high-tech features and signature IXUS styling to provide premium image quality and head-turning looks in one outstanding package.

At Nokia World, the destination for people passionate about mobility, Nokia today announced a family of smartphones powered by the all new Symbian platform which brings significant enhancements in speed and ease of use. The new devices, which are tightly integrated with enhanced Ovi services and apps, reinforce Nokia’s vision of a mobile industry that is increasingly being defined by socially connected, location-based devices and experiences.

“Having just celebrated 10 years of style, innovation and photographic excellence for IXUS digital compact cameras, we are excited to offer Egyptian consumers the latest Canon innovation in DSC technology. The IXUS 1000 HS delivers the highest image quality available in the IXUS range, and the new high sensitivity sensor allows users to take better photos in a wider range of situations including low-light scenes. We are confident the new product line up will surpass consumer expectations and reinforce Canon’s reputation for imaging excellence in the DSC category,” said Jason Rego, Product Manager, Canon Middle East.

Highlights include:

••

Canon’s PIXMA MG8140 and PIXMA MG6140 Combining Canon’s FINE print head technology with 6 Single Ink tanks, including a grey ink, PIXMA MG8140 and PIXMA MG6140 offer professional-quality greyscale and colour photo printing. Both models are capable of printing a 10x15cm borderless colour photo in approximately 20 seconds and have an ISO ESAT speed of approximately 12.5/9.3ipm mono/colour. PIXMA MG8140 can scan and reprint 35mm film and slides. Both models also include advanced media handling with two-way paper feeding, auto duplex and Direct Disc printing which enables users to print directly onto compatible DVD, CD and Blu-ray media.

•• •• •• ••

Three new smartphones, Nokia E7, Nokia C7 and Nokia C6, which join the previously announced Nokia N8 to form a family of Symbian products. The latest version of the Symbian platform brings more than 250 new features and improvements and retains the familiarity enjoyed by millions of smartphone users worldwide; Showcase of the Nokia N8, the ultimate entertainment smartphone and world’s best cameraphone; Availability of a richer Ovi Store experience – starting with the Nokia N8 – that includes a friendlier look and feel, and more popular and unique apps and games; The latest beta release of free Ovi Maps with new pedestrian and motorist features.

Apple Macbook A Mac is designed to give you the best computer experience possible. Because Apple makes both the hardware and the software, everything just works. Like a computer should. So whether you’re accessing a Wi-Fi network, organizing your photos by faces, or video chatting, everything is surprisingly simple. The things you do most often on a computer, like browsing the web, checking email, and working with Microsoft Office files, are some of the things a Mac does best.

The built-in defenses on a Mac help keep you safe from PC viruses and malware without the hassle of constant alerts and sweeps. Advanced graphics. Dual-core Intel processors. Engineering innovations years ahead of their time. And an operating system tailor-made to get the most from it all.

Apple approaches environmental responsibility through our products. That’s why a Mac is energy efficient, free of many toxins, and highly recyclable.

VAARENTA WATER PURIFIER BY HAA DESIGN Kinect brings games and entertainment to life in extraordinary new ways, with full body play. Arms, legs, feet, and hands, with Kinect there are no controllers, just you. It’s so natural, so intuitive that technology evaporates, letting the natural magic in all of us shine through. All you need to do is jump in.1

Every new Mac comes with professional advice, award-winning service and support, and a world of online resources.

Easy to use and instantly fun, Kinect gets everyone off the couch. Want to join a friend in the fun? Simply jump in.1 Kinect works with your Xbox 360 to bring you extraordinary entertainment experiences. Kinect’s unique sensor and specially designed games transform full body movement into game play. And the great news is Kinect works with every Xbox 360 console.2

Take home a Mac, and right away you can start doing cool stuff with iPhoto, iMovie, and GarageBand. They’re part of iLife. And they’re included with every new Mac. Available at CompuMe

Available at CompuMe

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BenQ’s 5th Generation Touch Screen Camera Equipped with the latest touch-screen technology, the camera hasa 12 Megapixels sensor which is responsible for high resolution images, as well as the capability to capture 720p video that provides for the convenience of having true-colour high-definition movies to be just a touch away. In addition, the T1260 also comes with an upgrade on the advanced smart scene modes which automatically detects up to 12 different scenes. Its other state-of-the-art qualities include a bright 3” LCD touch screen, friendly user interface, G-Sensor application, file management convenience and most important of all, BenQ’s HDR image enhancement - a technology that empowers the camera to overcome lighting challenges. Its thoughtfully designed user interface and remarkably optimized touch screen sensor allows for a new photography sensation of “tap, circle, swipe”. The user interface makes it quick and easy to access the camera’s features and settings, with helpful explanatory text matching clear icons, it makes using advanced functions incredibly simple.

HTC’s Phantom Black HTC Legend and Brilliant White HTC Desire The uniquely-designed and iconic HTC Legend will be available with a phantom black finish. The style and form factor for which the HTC Legend has become known remains the same, with its smooth, continuous surface, machined from a single aluminum block creating a seamless compact frame. HTC Desire is also now available in brilliant white for the first time, providing a stunning new look for the phone which has become popular for the richness and quality of its visual and multimedia experience. Availability The phantom black version of the HTC Legend and brilliant white edition of the HTC Desire will be available through mobile operators and retailers across major European markets from October 2010. HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. For more information about HTC, please visit HYPERLINK “http://www.htc.com/”www.htc.com.


unveiled

ipod Nano

When You Can Touch Music. By: Karim Zein

A couple of months ago I was introduced to the IPod Nano 4th generation (the one without the camera) and I was actually impressed by how agile and organized it is. Even though the playback volume on the headphones was rated low on my scale, it was nonetheless one of the great MP3 players out there. Apple then comes and does a little surprise with a new generation of the iPod Nano, one that is a little bit unusual. One smart designer was like “how about we break the rules of all the touch devices in the world and develop a touch screen on one of the most favored music devices that is actually tiny.” He was well heard and Apple released the 5th generation Nano with a teeny 1.5 inch touch screen. I know that someone reading this right now probably hates the fact that the screen is that small and his fingers will be too big for it. Dude! Ugh! Do you think they missed that? Of course not, they created the Nano in a way that it fits your finger tips perfectly whether you are tapping or swiping and I’ll explain both functions later. So as I said before you get a lovely 1.5 inch screen with beautiful colors. In addition to that it also comes in a variety of body colors just like its predecessor, a clip to

clip it on your sleeve or bag, and the ability to connect it to the regular iPod connector to play it in your car, or the dock next to your bed. On day you decided that you like the blues, so you loaded 4 nice albums on the iPod and you just want to play it, how do you do that? On the home screen you’ve got the regular icons; the playlist, artists, now playing etc. all you have to do is tap on the playlists until you see your blues albums, tap on them and play. You can swipe on the home screen to reveal other icons like the radio or the accessibility (which has new features for the disabled). You can also rotate the home screen or shift icons to your preferences with an ease of use. Let us elaborate more on the radio and the accessibility features. Tap the radio icon on the home screen and you’ll see the radio station number just flick the number to change the station and tap on it to reveal the radio controls (play, pause, etc). It is also powered by a nice feature which is the Live Pause. Through that you can pause a nice song you’re hearing over the radio in case you want to pay the bathroom a little visit. You can also rewind or fast-forward to catch up with any broadcast. That is what I call I-N-S-A-N-E! On the accessibility side, the iPod

can describe what’s under your finger when you touch it through audio. You can voice command your iPod with the optional earphones with a Mic without having to look at the screen. A VoiceOver also tells you the name of the song or artist and it actually comes in 29 different languages (I’m not sure whether Arabic is included or not). If you like high contrast, change your Nano’s screen to white on black and you can also turn on Mono Audio if you’re hearing is a little bit impaired. With that everyone can enjoy music with no impediments and with great looking style. They always say “it’s the little things in this life that make a difference” and in fact the Nano with its small touch screen would change the world of MP3 players as we know it and I’m expecting great sales and a big fan base for such a smart little toy!

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unveiled

iMac The Death of PC

By: Karim Zein

This is not a public service announcement nor is it an advertisement but seriously Apple you are unreal.

I’ve never witnessed a company that cares so much about its consumers and does a lot of research and development to release products that are useful for all customers no matter what industry they’re in. One of the greatest products that Apple offers is the mighty iMac. If you’re still using a PC and you are complaining about the loads of viruses you’re getting, the sluggish performance or any other technical issue please listen carefully, “DUMP YOUR PC.” I know a great junkyard because the new iMac is setting new standards to desktop computing. There’s not much of a facelift to the new iMac, you’d get the aluminum body and the glossy glass 21.5 inch or 27 inch screen with a 16:9 wide screen ratio. The screen is lit with LED technology that ensures bright and vivid colors. The screen is HD enabled and features an in-plane switching technology (IPS), which enables you to see the content of the screen from any angle. Unlike PCs you won’t trip over the so many cords that are connected to your computer. The

iMac features only one cord, the power cord. If you’re counter arguing me about the keyboard and the mouse that are with cords, I’d argue back that the iMac comes with a wireless keyboard and the Magic Mouse (which is also wireless). 1 iMac – 0 PC At the back of the machine you’d get all the ports you need, 4 USB 2.0 inputs, FireWire 800, Audio in, Audio Out, Ethernet Port and a Mini DisplayPort all organized in a seamless manner. There’s also an input for the SDXC cards which support files up to 2 Terabytes The iMac is the TGV train of desktop computers with the new Quad-core power processors from Intel that integrates four processors to support your applications. You get maximum performance from the integrated i5 or i7 processors. Couple that with Turbo Boost that increases the performance of available processing cores and you’re iMac will fly. The 21.5-inch iMac comes with i3 processor but you can upgrade to the i5 processor for an extra cost while the 27-inch base model comes with the i5 processor upgradeable to the i7 one. All models

come with 4GB memory as standard but you can upgrade up to 16 GB of memory. For gamers and people who work with graphics the new iMac features ATI Radeon HD cards with 256MB and 512MB memory capacities. The top of the line graphics card available for purchase and upgrade is a 1GB GDDR5 memory giving you unbelievable graphics performance. I don’t think you’d leave home if you have such a card. There’s more the iMac than meets the eye, I’ve just featured the basic and most impressive features about it but once you own the Mac you discover a lot more. I know that right now you’re looking at your PC with an evil eye and the next thing would be creating a nice aquarium out of your desktop computer. Thank you iMac!

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feature

Dying internet browsers

Who’s next? By: Sarah El Etribi

As our demands for new technological hits rise, we instantly add pressure and stress on inventors to come up with new satisfying and attractive products and services. As human beings we usually get bored of traditional things and always want to try out something new and daring. One of the key time-consuming factors in our daily lives is the internet. Some people literally spend most of their time browsing the internet. It has gradually become a very big part of our routine that we can hardly give up. Because we use it so very often, we like to see it updated, and full of new interesting options. Unfortunately, some browsers just can’t keep up. We get attracted to the new ones, with all their new features and appearance that we

tend to forget about the old traditional browsers. Examples of dying browsers may vary, widely. “Internet Explorer” for example has lost its glamour. It hasn’t changed its design for a while now, and many other browsers grew speeding amongst the market to the extent that I personally started disliking it and reached out to the new ones. “Mozilla Firefox” is another example of a dying internet browser. It’s not necessarily because this particular browser isn’t efficient enough, but it’s just finding it hard to keep up with the new ones like “Google Chrome”, so people tend to leave it behind and start discovering the new ones with exclusive features, colours and designs.

and losing popularity or not. Some people might prefer working with the traditional browsers and being more professional, choosing efficiency over designs. These ‘dying’ browsers aren’t eternally ‘dead’ yet, that means they can still lift themselves up by trying to improve their design and general appearance as well as their efficiency and speed, simultaneously. It would take some time to gain fame and esteem once again, but I guess it’s worth it!

It’s a matter of personal taste whether some browsers are dying

21


travel

latest travel trends for 2010 By: Donia Beshir

Anyone who has ever booked a hotel room, hopped on a plane or stepped on a cruise ship knows it’s impossible to predict what’s going to happen in the world of travel from one day to the next. Still, there are certain things going on within the industry that, for better or worse, seem to have staying power. Here are 10 travel trends to look out for in the coming year.

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travel

1 4 8 5 2 9 6 10 3 7 DIY HOTELS

While it may once have been cool to pay a lot of money to be waited on hand and foot, these days it’s much cooler to fork over the same amount to wait on yourself. Think self check-in kiosks, serve-yourself happy hours and cashless touchscreen room service. Elements of this model are already popping up around the country, from Austin’s boutique Kimber Modern to Starwood’s business-minded Aloft.

CONCEPTIONMOONS

Hotels have long made a business of trying to keep their beds filled. Now, they’re making it their business to know what you’re doing in them. The latest in icky trends, conceptionmoons court couples hoping to expand their families by offering “romance packages” with amenities such as flowers, chocolate and booze. Some even go so far as to promise a hotel credit if a couple can prove, with a doctor’s note, that their baby was conceived during their stay.

AS SEEN ON TV

Think the shows, hosts and locations on your favorite cable network offer nothing more than a flatscreen fantasy? Think again. More than ever, this year brings opportunities for the home viewer to travel like a favorite on-screen personality. The Travel Channel, for example, is hosting a three-week video and TV production course aboard the Crystal Serenity that takes participants from Cape Town, South Africa, to Mumbai, India. And the Food Network will offer fans the chance to travel with their favorite stars such as Paula Deen, who will be a featured guest aboard Celebrity Cruises’ Solstice in January.

GLAMPING

Even if the economic situation improves in 2010, don’t expect “glamping” — glamorous camping that can include climate-controlled tents, gourmet food and high-end equipment — to disappear any time soon. Glampers and their counterparts, “flashpackers” (flashy backpackers) are part of a comfortable, efficient trend that is likely here to stay.

GOODBYE, GRISWOLDS

Traveling as a family is extremely popular, and resorts are working hard to make those experiences as plush as possible. Think “youth spas” for teens, ski classes for 2-year-olds, family suites with separate rooms for the kids — and good deals for families throughout the year.

SOCIAL NETWORKING AS TRAVEL AGENT

Expect Twitter, Facebook and other social networking sites to continue serving as a great resource for travelers. From breaking travel news to advice to coupons and last-minute deals, a savvy traveler will be one who is well-connected online.

GOING PRIVATE

With airline-imposed fees, lines and hassles continually frustrating travelers, expect at least some to turn to private jet services. In addition to charters, companies like Blue Star Jets are offering sharea-jet options that allow customers to “fly privately, together.” Customers connect with people traveling to the same destination online and then share a jet, significantly reducing the cost.

FOOD FLIGHT

If private jets aren’t in the cards for you, there’s a bright spot to flying the old-fashioned way: Airport food vendors will probably be amping up their eat-in and togo offerings in the next year. With most airlines eliminating meals and snacks or charging for them, it’s the perfect opportunity for vendors to introduce items such as gourmet lunch boxes, healthy grab-and-go snacks and even upscale dining for hungry travelers who want solid, sit-down meals.

APP FOR THAT

Forget where you parked your rental car? Need the snow report in Breckenridge? Want to find Mexican food in Italy? From maps to weather forecasts to language translators to currency converters, there’s an app for that. Expect even more options in the coming year.

SPOTLIGHT ON NEW ZEALAND With a video that featured crew members giving flight safety information in nothing more than body paint and a “matchmaking flight” that encouraged singles to find love in the air, Air New Zealand did a good job of grabbing headlines in 2009. Expect New Zealand to stay on the radar as a hot destination, along with Nicaragua, Mexico City, Portugal, Croatia, Russia, Turkey, Morocco and South Africa.

25


cars

Toyota iQ

Is Also Another Word For Intelligence By: Karim Zein

About two months ago I’d been walking down the streets of France and I stopped to a gorgeous sight. No it wasn’t the Eiffel Tower. It was something that I believe should be released in Egypt considering the fact that I spent an hour and a half in the morning trying to go to work and an hour and a half in the evening trying to get home. What I saw was a small car that had a big future; the Toyota iQ.

27


cars

“This is the first car in the world to have its own font”

I am not a big fan of Toyota even though they’re great Japanese car manufacturers and their cars bear the best engines in the market. After seeing this little beauty, I’m starting to reconsider my negative attitude towards those masterminds. At the beginning you would think that Smart, the compact car line from Mercedes-Benz, is undergoing a complete makeover and a totally different face lift. But once you see that T centered on that beautiful bonnet, you realize it’s a Toyota. The car is about 3 meters in total length and unlike the Smart, this baby can seat up to four passengers. Toyota have moved the front wheel a little bit forward, used a compact steering system and flattened the fuel tank which allowed for more interior space. Moreover, on the interior they’ve reduced the dashboard size, placed flat seats and used a compact heating system to efficiently save space for the rear seats. Even though 4 passengers wouldn’t be as comfortable as

they would in a regular sedan or even a sports hatch and you wouldn’t get a lavish trunk, it is still a break through. The difference between the iQ and a Smart car is the way the iQ feels more like a car. It comes with a 1 liter engine generating about 68 brake horse power doing about 60 to 65 miles to the gallon. It is a very maneuverable car, very suitable for the crowded city and it is extremely small that you could fit in any tight parking space. L-O-V-E I-T. For the interior equipment, you’d get air conditioning, CD player, an optional navigation system, and airbags for safety. It even looks great with sporty head and rear lights. I honestly would like to be seen in that car and if it ever gets released in Egypt, I’m going to be one of the first to purchase this beauty for commuting to and from work in the crowded days. If you don’t believe that this car maneuvers really well and is an awesome car I suggest you log on to YouTube and type “iQ font making.” This is the first car in the

world to have its own font and I don’t mean a designer sitting on a computer and designing its font. I mean that this car was used in driving stunts to make its own fonts, check the video will ya! Enjoy!

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Mr. Duke Park General Manager Samsung By: Riham Fouad

There are a lot of competitors in the field of technology. Where is Samsung’s position in the Market? Nowadays, Samsung worldwide is stronger, our brand awareness is getting attention in other countries. Here in Egypt we have been investing in our brand for 5 or 6 years now. Samsung is in a very good position when compared to other competitors in the market. What’s holding us back are our prices as some of our products are expensive for Egyptian consumers. Samsung has only one distributor for home appliances in the Egyptian market. Why choose Mansour group?

What is Samsung’s target group in the Egyptian market? B and A Class are our premium customers, but every product targets different groups in Egypt. What are the key products of Samsung? The LED and LCD, we were in the number one position as the first brand to launch LCD and LED, however, now we are number 2. The LCD and LED are very similar the only difference is that the LED has very high efficiency and a higher resolution picture.

Egypt needs a strong marketing plan as there are a lot of big competitors like Toshiba and El Araby group and also Mansour group has huge potential in the market. After the iPhone and BlackBerry people have higher expectations for their phones, How is Samsung competing? Soon we will launch a new mobile in Egypt with a lot of new applications from Samsung. We have already launched it in other countries and will soon be in Egypt. What is your opinion regarding GITEX?

In addition to our smart phones in the mobile section and refrigerators in the home appliances section.

GITEX is very useful but Samsung will not participate this year. GITEX is a kind of general exhibition for electronics in the Middle East.

We gave an initial chance to Mansour Group Because Mansour is a very strong group which can help us develop the brand.

What is the marketing plan for 2011?

For Samsung, Dubai is a kind of hall to show new products and Egypt is the number 1 market.

Will we be seeing more distributors in 2011?

For marketing we have 2 main strategic plans: 1- Products 2- Advertising

It’s not decided yet, but if there are other strong distributers for home appliances like Mansour for sure it will happen. As for IT and mobile we have different partners.

We will launch many new products by the end of the year and 2011 and we will advertise the right plan for each product.


movies

must see

ance counselor, is in full agreement. The only people who seem remotely interested in the truth are Olive’s trusting and open minded parents (Stanley Tucci and Patricia Clarkson), and as Olive takes note of the parallels between her own situation and the plight of The Scarlet Letter heroine Hester Prynne, she realizes that she may be able to manipulate her newfound notoriety to give fellow classmate Brandon’s (Dan Byrd) popularity a much-needed shot in the arm. Olive never thought her little game could possibly have any negative effect on anyone but herself, but when loose lips start sinking ships all around her, she realizes that it’s high time for the truth to come out.

Alpha and Omega

The Town Boston bank robber Doug MacRay (Ben Affleck) falls for a woman his gang had previously taken hostage after feigning a chance meeting with her to ensure that she can’t identify them in Affleck’s adaptation of author Chuck Hogan’s novel Prince of Thieves. The son of a tough, Charleston, Massachusetts thief, Doug passed on his chance to walk the straight and narrow in favor of becoming a career bank robber. Not only is Doug’s crew one of the most ruthless in Boston, but their also one of the best; they never a trace of evidence, and always make a clean break. Over the years, Doug’s fearless partners in crime have become something of a surrogate family to him. Jem (Jeremy Renner), the most dangerous of the bunch, is the closest thing Doug has ever had to a brother. But a divide begins to open between the two career criminals when Jem takes bank manager Claire Keesey (Rebecca Hall) during a particularly tense heist, and the group subsequently discovers that she hails from their own tight-knit suburb. When Jem proposes that the gang make an effort to find out just how much Claire recalls about the crime, Doug fears that his volatile partner may do more harm than good and volunteers himself for the job. Later, Doug turns on the charm while pretending to bump into Claire by chance, and becomes convinced that she doesn’t suspect him of being the same man who just robbed her bank. As the feds turn up the heat on the gang, Doug finds himself falling for Claire, and searching desperately for a means of cutting his ties to his criminal past. But with each passing day, Jem grows increasingly suspicious of Doug’s true motivations. Now caught between two worlds with no chance of turning back, Doug realizes that his only hope for finding a happy future is to betray the only family he’s ever known.

Easy A Nathaniel Hawthorne’s The Scarlet Letter is re-imagined as a contemporary high school comedy in this tale of a scheming student who plots to give her popularity a boost by painting herself the easiest lay in school. Like most high school kids, Olive Penderghast (Emma Stone) just wants to be popular. So much so than when her best friend Rhiannon (Ally Michalka) asks Olive how her weekend went, the bored teen decides to whip up a spicy white lie just to make things interesting. But that minor exaggeration begins to take on a life of its own once it reaches the ears of motor mouth gossip Jesus freak Marianne (Amanda Bynes), and in no time the entire student body is abuzz over unassuming Olive’s unrepentant weekend of debauchery. Of course not a word of it is true, but that doesn’t stop everyone in school from talking, and an amused Olive from deciding to go with the flow. Playing the role of the hussy to the hilt, the girl who used to be invisible begins dressing provocatively, and turning heads in the hallways. And the students aren’t the only ones taking notice either; Olive’s English teacher Mr. Griffith (Thomas Hayden Church) is concerned that the kind of attention she’s receiving isn’t healthy for a developing girl, and his wife (Lisa Kudrow), the school guid-

Two mismatched wolves embark on a cross-country quest to get back home and restore peace in their pack after being relocated thousands of miles away by well-meaning park rangers. Quick-witted Humphrey (voice of Justin Long) likes to frolic with friends and play video games with squirrels; disciplined Kate (voice of Hayden Panettiere) likes to call the shots and hunt caribou. Normally, an omega wolf like Humphrey would never stand a chance with an alpha wolf like Kate, but when they’re both transported halfway across the country they must work together to get back to their natural habitat. And it won’t be easy either, because the one thing Humphrey and Kate can agree on is that they don’t have anything in common. Perhaps by working together toward a common goal, however, the two contentious traveling companions will finally realize that even lone wolves can use a helping paw every once in a while. Christina Ricci, Danny Glover, Dennis Hopper, and Larry Miller also supply voices for the Crest Animation production, helmed by Anthony Bell and Ben Gluck from a script by Chris Denk.

Wall Street: Money Never Sleeps Ambitious young investment banker Jacob Moore (Shia LaBeouf) discovers that greed is still the name of the game when he forges a fragile alliance with one time Wall Street hot shot Gordon Gekko (Michael Douglas) shortly after Gekko is released from prison. Having just served eight years for securities fraud, money laundering, and racketeering, Gekko emerges from prison to find that his daughter Winnie (Carey Mulligan) prefers to remain estranged, and that his former Wall Street cohorts are still raking in the cash. Flash forward to 2008, and Winnie is dating a proprietary trader named Jake Moore (LaBeouf), who expresses a passion for green energy while working for his mentor Louis Zabel (Frank Langella) of Keller Zabel Investments. Despite heading up one of the most prominent investment firms in the country, Louis Zabel is forced to personally fight for the future of Keller Zabel before the Federal Reserve after the company’s stock takes a hit due to persistent rumors that it’s being dragged down by debt. Denied a bailout from the government, Keller Zabel soon falls victim to a hostile takeover lead by powerful investment bank partner Bertton James (Josh Brolin), of Churchill Schwartz. His job on the line and his mentor out of the picture, Jake discovers that Gordon Gekko is out promoting his new book “Is Greed Good?” and decides to attend a lecture being given by the author at Fordham University. According to Gekko, greed is now sanctioned by the government, and the U.S. economy is on the verge of collapse as a direct result of leveraged debt and wild conjecture. When Jake goes behind Winnie’s back to try and repair her relationship with her father, Gekko reveals his compelling theories on the likely reasons for Zabel’s downfall. Later, as Jake begins plotting to avenge his mentor, Gekko begins to reveal his true colors. ~ Jason Buchanan, Rovi

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Age Difference Between Couples By: Sarah El Etribi

Does ‘blind love’ really exist? Does love really make you reach extremes you never thought you’d accept? The answer is yes. ‘Blind love’ DOES exist and it can make you do things you never imagined you’d do. Everyday we hear about couples getting into a relationship despite their huge age difference. Guys reach a mad teenage phase where they prefer older women rather than young ones. We reached a stage where we’re not surprised nor shocked anymore when we hear that one of our friends has a 30-something

year old girlfriend. The reason for that is unexplained though. Coming to think about it, guys aren’t the only guilty ones in such a case. What are these women thinking? We won’t be exaggerating if we say that she’s dating her ‘son’. Why do they do that? Why do some guys go for older women? Why do old women accept younger guys? Are the guys reaching out to a ‘motherly’ relationship? Someone who’d take care of them, protect and look after them? What about the women? Maybe they like the thought of dating a younger man. Perhaps they think it would make THEM look

younger – you know how women love that! That’s only a possibility; nothing is sure when it comes to this subject. The beauty in this, and the only nice thing you think of when listening to such a story is that love doesn’t involve rational nor logical thinking. It seems that nothing can stop in the way of love, not even age difference. Some might think it’s sweet, others might think that it’s sick but at the end of the day, both parties will agree that this is ‘unconditional love’.


interview Intel Corporation Egypt LLC

Nour-Eldin Zaki

Regional Marketing Manager, Middle East Region By: Riham Fouad

What is new from Intel? Intel’s main processor now is the new Core Family processor, specifically our hero product that we call the Intel Core i5 processor. Intel is driving innovation in the core of the industry. In the beginning when the PC was the main form factor we introduced the Pentium processor, which is a different generation processor for PCs. When the laptop came into being, we introduced the Centrino processor which was much smaller and energy efficient, and then we even developed a processor for netbooks - the Intel Atom processor. If we remember about 6 or 7 years ago, the PC was something new and strange, now no one can live without a laptop, 3 years later it became the era of the netbooks, notebooks etc..

What happened in developing the Intel Core i5 Processor? is it faster than the other processors or smarter? An example for this is how Egyptians are very passionate about football, when you watch a 90 minute match of professional football players in Europe you can see how their performance is excellent because they

know how to distribute the balance over the time of the match. That’s exactly how smart the processor can be. It’s very fast and it has multiple cores of 2 or 4. We did some research on consumers and the question was: “What is the most valuable thing in your life?” The answer was always:“Time”. The most frustrating thing is to wait and wait until the page downloads, to wait for the PC to restart, for the game to resume, etc… That’s the best thing in the Intel core i5 processor, it’s smart enough to understand your needs, what applications you use, whether you are using social media or video playback, it works internally on each application to give you the fastest response. All of this happens inside the computer because the processor is the brain of the computer.

What is Intel doing to be user and consumer friendly? Now Intel is trying to integrate itself into the social media space through Campaigns and competitions on Facebook and we came up with the idea of the ‘TURBO BOOST’ program, where we give out a lot of general information & Tips’n’Tricks like how to run applications. We are

basically addressing the consumer to engage the audience. The most interesting finding was that in just 3 to 4 weeks we had 1400 fans, which proves that people are interested and interactive. We also discovered from a demographic point of view that people who are interested in technology in Egypt 65% are males and 35% females, which is not far from the global research of Intel. When we talk about TURBO BOOST it makes it easy to understand as it’s a feature that can control the exact speed and performance required by the user, the same meaning of turbo in a car - you can accelerate whenever and vice versa. It delivers solid performance for everyday applications, plus the ability to increase speed as needed for demanding tasks. It automatically speeds up your processor when your PC needs extra performance—that’s smart performance with a speed boost. Another important experience for people nowadays is to visualize and they use PCs for things like videos, so the Intel Core i5 processor helps

in displaying better graphics and high definition media, a lot of people watch movies through the PC because it’s personal and private. The main characteristics of the Intel Core i5 processor are: • It’s smarter, faster and now thinner. • It has longer battery life & doesn’t overheat • And reduces energy consumption by 50% or less.

What is the future vision of Intel? 90% of Intel’s work is on processors and we are continuing to offer better solutions that fit your needs. Now the processor has become smaller, it even fits ultra-thin PCs. Pretty soon, we will be working on processors that will be available in other products like cars, TVs or refrigerators for example. We are in a growing need to access information all the time and we believe that people don’t have full access to information till now through any other devices.

That’s Intel’s future vision. We are behind things that make people’s lives easier at home, at work,wherever.

What is your opinion regarding GITEX ? Will Intel be present? Gitex is the showcase of new technology and regional business. Usually Intel is part of many technology manufacturers, so we aren’t focusing on being in the main hall as an exhibitor but we focus on explaining to consumers the benefits of our different processors through our partners. Intel has participated at GITEX for several years now and our presence is focused on educating consumers as well as some integrated activities with the retailers or the manufacturers present at GITEX. We provide all the information for every processor and which is suitable for every person.

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home

Must-Have

iPod Docks

B&W Zeppelin iPod Speaker IDEA 2008 winner, Bowers & Wilkins’ Zeppelin designed by Native, is the unique, eye-grabbing designed dock for iPod. The dock has not only great design but also a lot of functions under the hood. A cradle supports all recent iPods (charging all but the 3rd-generation models). Zeppelin has a remote control, an auxiliary-input audio jack and composite/S-video output jacks for viewing video and photos from your iPod, on your TV.

Jean-Michel Jarre iPod Speakers Electronic music pioneer Jean-Michel Jarre designed an odd looking iPod speakers which looks as 1980s as futuristic. It packs two 20W speakers and a 45W subwoofer and comes with an iPod inspired looking remote. It’s aimed at the top-end of the dock market, since it’s specifically designed to deliver high-quality audio: the circuitry in its integrated amp is apparently clever enough to add back some of the quality that’s missed by MP3 encoding.

Logic3 Valve 80 iPod Dock & Speakers Breathe new life into your music with the Logic3 Valve80 iPod Amplifier, designed to exceed the benchmark set for iPod sound performance. High end valve processing technology will add real warmth, enriched harmonics and a new dimension to your music’s characteristics, which is priceless. Logic 3′s Valve80 includes a pair of 2-way bookshelf speakers coated in a black lacquer finish along with a swank tube amplifier that pushes out 40-watts per channel.

i24R3 EOps iPod wireless speaker system A collaboration between Michael Young and EOps, the i24R3 wireless speaker system works with satellite speakers and a bass dock. The set is made from pure white gloss and includes an aluminum casing. The system includes a wireless USB audio transmitter dongle that allows you to even stream music from your computer via iTunes. This allows you to control the system remotely via your computer from anywhere in the house. Naturally the dock can also be paired as an extra set of speakers for your computer.

Griffin Envelope iPod dock The Griffin Evolve is the no-wires freedom your music has been waiting for. Play your music on rechargeable wireless speakers that you can put anywhere within 150 feet. Speakers charge while they sit on the Base Unit and play for up to 10 hours on a single charge. The dock has remote control and both S-video and component video outputs.

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feature Parrot Zikmu By Philippe Starck Zikmu is wireless speakers designed by Philippe Starck for Parrot. At 2.5 feet tall, these speakers are iPhone/iPod docking station with surround sound technology and a range of wireless capabilities. The two speakers, which radiate sound from both sides, can be placed anywhere in a room and work without wires. Speakers can also stream audio from mobile devices such as a PC or a Mac using Bluetooth A2DP or Wi-Fi. They also have remote control and very trendy minimalist look.

iPod Dock Light Sang-Hoon Lee designed this multifunctional unit, which could become great addition to every bedroom. It combines a bedroom light, iPod/iPhone dock and speaker. The speaker is hidden along the surface of the dock. The combination of functions is great not only for bedroom but for office or any other place where aren’t a lot of space but music and light are needed.

Vestalife Firefly and Jewelbox iPod Speaker Vestalife‘s new docks are designed by California design company, RKS. The Firefly and Jewelbox speaker systems aren’t your usual iPod docks. They both are touch sensitive and round-shaped. To reveal dock and speakers balls should be opened. These iPhone and iPod compatible docks has much to offer in a little package. They have built-in subwoofers, amplifiers and remote controls.

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adidas Men’s Training

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news

TechnoStyle News 1st Edition

October 2010

The Panamera is in high demand internationally

Stuttgart. Panamera, the fourth series by Dr. Ing. h.c. F. Porsche AG, Stuttgart, has established itself as another important pillar in Porsche’s portfolio just one year after its introduction. During this period 22,518 Panameras have already been delivered, 2,530 vehicles in Germany alone. Additional purchase orders in four digits figures attest to the successful development of a new customer segment, especially when taking into account that the six-cylinder-engine Panamera is currently being introduced. The Gran Turismo found a large number of fans, particularly in international metropolises. At the forefront is Porsche‘s traditionally most significant sales market, North America: 890 vehicles are already cruising the streets of Los Angeles and 760 the streets of New York. Interest in the four-seater is also large in Asia: 300 Panamera were delivered to Hong Kong, 223 to Tokyo and 188 vehicles were delivered to Shanghai, where the Gran

Turismo celebrated its world premier at the end of April 2009. Very pleasing figures were reported by other cosmopolitan cities, such as Dubai (285), Moscow (203), Munich (206), Hamburg (117) and Berlin (108). “Our corporate strategy of value-oriented growth has proven to be a successful model: With the Panamera, Porsche has clearly positioned itself with the sportiest automobile in the high-end and luxury-class market and achieves already a 13 percent share in its segment today”, summarized Bernhard Maier, Member of the Management Board for Sales and Marketing of the Porsche AG. The Panamera Turbo can be customized to your personal tastes with a 40 HP performance enhancer as well as a sport design package. In addition, the Porsche Exclusive and Porsche Tequipment packages are available for each model as addons to the standard series equipment to make your vehicle personal and exclusive.

1st Edition

October 2010

LG’s New 3D Gaming Monitor Boasts Hyundai takes football fever to The Highest Picture Quality Ever

Africa’s children

Samsung Presents a Gift to the Children’s Cancer Hospital in Tanta

The Samsung Stars Corporate Football Tournament presents check to Tanta’s 57357 Children’s Cancer Hospital. SAMSUNG Electronics Co., Ltd, a market leader and award-winning innovator in consumer electronics, presented a check to the 57357 Children’s Cancer Hospital in Tanta at the final night of their Samsung Stars Corporate Football Tournament. Samsung doubled a percentage of the proceeds raised from the event, which the hospital will put towards the purchasing of medical equipment. The winning team, from Al Mal newspaper defeated the Zulficar & Partners Law Firm team during the final and Sherif Ekramy from El Ahly Football Club was there to present both teams with their medals. The Samsung Stars Corporate Football Tournament hosted twentyeight corporate teams and was held in Kattameya Heights. “Samsung would like to thank all the local companies who participated in this tournament for their time and support,” said Mr. Duke Park, General Manager of Samsung Egypt. “It’s wonderful to see such collaboration for a noble cause during the month of Ramadan and we’re thrilled to be able to present this gift to the Tanta 57357 Children’s Cancer Hospital.”

With its 120Hz for a screen refresh rate, LG’s W63D provides the best, most realistic Full HD 3D experience while practically eliminating viewer dizziness LG Electronics Business Solutions (LG), a perfect solutions partner for businesses and individuals, today released its new 3D monitor, the W63D. Developed specifically for game play, the W63D boasts superlative picture quality with the greatest depth in 3D images, while causing practically no dizziness. “Today, entertainment media is booming and 3D is at the center of this trend. With its excellent picture quality and the best 3D images of any monitor yet, the W63D promises to set the standard for all 3D computer entertainment,” said Mr Ki Wan Kim, CEO of LG Electronics Middle East and Africa. “Through LG’s high technology and innovative development processes, the W63D will provide the most vivid platform for 3D games and movies.” The W63D, the fruit of LG’s innovative development processes, provides full HD resolution, a huge contrast ratio of 70,000:1, and 120Hz for a screen refresh rate of 120 per second. Thanks to these features, the W63D delivers images as sharp and clear as those on LCD TVs, with full HD resolution that is twice the resolution of regular HD. In addition, when playing highspeed 3D games on a typical monitor, gamers have been known to ex-

perience dizziness, an effect of the “crosstalk,” or blurred edges, that can sometimes appear on 3D images. The W63D uses a data processing speed of 172Hz per second to greatly reduce ghosting, making it possible to watch vivid, realistic 3D images for long periods with virtually no dizziness. Altogether, thanks to crystal clear 3D pictures that produce practically no viewer dizziness, the W63D is the perfect platform for watching 3D movies in full HD format. Besides its exemplary picture quality, the W63D is optimized for 3D viewing in other ways too. With a picture specially tuned to maximize the depth of 3D images, the W63D automatically displays the optimum brightness for viewing the screen through 3D glasses. Of course, for other content, users can also adjust brightness to suit their own preference. To complement the ultimate in 3D pictures, the W63D also packs the best in 3D sound. Equipped with SRS Tru-surround HD optimized for 3D contents, the W63D’s sound seems to emanate from the images onscreen, rather than the speakers. By optimizing the bass, the W63D also delivers clarity at high frequencies and clear vocal sounds, while different sound settings for earphones and speakers ensure the ultimate listening experience in any mode.

Just as FIFA brought the 2010 Soccer World CupTM to Africa, Hyundai Motor Company - one of the tournament’s official top partners - aims to roll out football fever to children with limited access to sports and educational opportunities right across the continent with the launch of the ‘One Million Dream Balls for Africa’ project. At the launch of the ‘One Million Dream Balls for Africa’ initiative on the 8 June 2010 at the ‘Sports for Peace’ UN Gala held at Constitution Hill, Johannesburg, President and CEO of Hyundai Motor Company, Mr. Steve S. Yang, handed over the first soccer ball to The UN Secretary General Ban Ki-moon in a gesture of goodwill between the two parties. “We wish to convey a message of hope and dreams to children in Africa through this project. As a global company, Hyundai will continue its efforts to fulfill its corporate social responsibilities worldwide,” said Mr. Yang, President & CEO of Hyundai Motor Company. Each ball will bear a donor’s name, and anyone who registers as a member of Hyundai’s 2010 FIFA World Cup micro-website (fifaworldcup.hyundai.com) or anyone buying a Hyundai car from the company’s worldwide sales network will be eligible to become a donor. To participate as a donor and be part of the hope that Hyundai is bringing to Africa, go to http://fifaworldcup. hyundai.com/ for more information.

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news 1st Edition Dubai’s Most Favourite Weekend Treat Is Back: Traiteur’s Friday Brunch At Park Hyatt Dubai

Friday Brunch at Traiteur offers diners the chance to choose from among four brunch packages presented by chef de cuisine Franck and his team of chefs, and available from 12:30 to 4:00pm. Brunch package 1: AED375 per person, including food and non-alcoholic beverages; Brunch package 2: AED450 per person, including food, beer and wine; Brunch package 3: AED595 per person, including food, beer and wine and Veuve Clicquot champagne; and the Premium Brunch package 4: AED1,500 per person, including pick-up and drop-off in a hotel limousine, food, Dom Perignon champagne, and premium selected spirits, beer and wine, as well as a gift from Pistache (Park Hyatt Dubai’s patisserie). As for desserts, an extensive buffet is set up inside Traiteur’s private dining room (also referred to as The Chef’s Table), in addition to live dessert stations. The mouth-watering selection here includes home-made ice creams, a crêpe and waffle station, a chocolate fountain, a praline station and a plethora of other desserts, including Saint Honoré, Opera Cake, Éclairs and Crème Brûlée.

October 2010 Avaya Transforms Business Collaboration

Innovative Video Solutions Make Real-Time Collaboration More Accessible and More Avaya, a global leader in enterprise communications systems, software and services, today announced the Avaya Flare™ Experience, an industry-first family of next-generation, real-time enterprise video communications and collaboration products and services that delivers unique collaboration capabilities and an intuitive end-user experience across video, voice and text. The new products, which range from personal desktop to multi-screen room systems, make high-definition, low-bandwidth video collaboration accessible to more employees in more enterprises. In addition, the solutions operate at one-third of the cost, using significantly less bandwidth than competing solutions. Based on Avaya Aura™, the first true Session Initiation Protocol (SIP)based architecture, the new offering makes video calls and conferencing as easy as making a telephone call by using the same platform for both. Businesses integrate real-time video into their core Avaya Aura infrastructure for better control of costs, quality of service, administration and management. Adding video functionality

to the network is as simple as adding video-capable endpoints, since no overlay network is required. Today’s announcement marks a milestone for Avaya - and, indeed, the industry - as it transforms how companies communicate by providing open, flexible collaboration applications that help businesses streamline processes, make faster decisions and compete more effectively. The rollout is the latest delivery against the multiphase product roadmap that Avaya introduced in January “To be fully productive, employees need to simply connect via easy-touse, fully integrated video, voice and text capabilities,” Kevin Kennedy, president and CEO, Avaya said. “This is the heart of Avaya’s people-centric approach to collaboration and the means to faster, better results with less effort and a lower total cost of ownership. We’re delivering a more potent collaboration experience at one-third of the cost using substantially less bandwidth over other solutions today.” The Avaya Flare Experience is initially sold with the Avaya Desktop Video Device but will soon be made available for other environments, including PCs, laptops, tablet PCs and smartphones.

1st Edition

October 2010

Aastra and Sony Ericsson Collaborate to deliver Mobile Unified Communication Solutions to Enterprises in the Middle East Aastra, a leader in enterprise communication solutions and Sony Ericsson, a global provider of mobile multimedia devices, including feature-rich phones and accessories, announced today that they have signed an alliance to jointly market complete Mobile Unified Communication Solutions for enterprises in the Middle East. As part of the agreement, both parties will thoroughly test the endto-end solution, train the channel partners and guarantee a single point of support for the total solution. The Mobile Unified Communication Solution targets large enterprises and multi-national companies and is based on Aastra’s MX-ONE™ and BusinessPhone™ communication systems, a client software (Aastra Mobile Client) and Sony Ericsson’s latest business grade smart phones Vivaz™, Vivaz Pro™, Satio™ and Xperia™ X10, X10 mini and X10 mini Pro.. Enterprises will benefit from cost control, efficiency improvements and customer service enhancements realized by the One Number Mobile Extension capability, which maximizes the accessibility of the corporate users. Travelling professionals could benefit from impressive cost savings while roaming, using advanced callback and Travel SIM features. Professional users will not only benefit from a complete business

voice solution, but also from the additional capabilities of the smart phones like: Enterprise Email (POP, SMTP, IMAP, Microsoft® Exchange ActiveSync ), WiFi, HSPA High speed internet with tethering capabilities connecting laptops, Virtual Private Networking (VPN), Device management capabilities, Global Positioning System (GPS), and an ergonomic user interface (full keyboard or large touch-screen). Ruediger Odenbach, General Manager, Sony Ericsson Middle East comments: “We see that the Middle East is a growing market for mobile telephony, and we are partnering with a strong player in the enterprise segment to jointly address the underserved mobility needs of enterprises.

ConnectmeTV introduces “Remote Recording” from Facebook!

ConnectmeTV, a pioneer in home entertainment products, is introducing new, innovative features to its media console, ConnectmeTV Lyngbox. ConnectmeTV users..For the first time ever, you can record a program or TV series from Facebook! Just join our Facebook Application “ConnectmeTV Remote Scheduling”, enter your registration information and easily search our EPG (Electronic Program Guide). Now you can manage your home recordings remotely, anywhere you are! You can also activate your recordings from www.connectmetv.com ; just enter your device’s registration information and record your favorite program even if you’re not at home. That’s not it! The advanced Electronic Program Guide (EPG) gives access to the entire schedule of 400+ channels up to a month in advance, now available in English and Arabic. You can instantly record your favorite show once or set it to record daily or weekly. To find shows or programs, the easy-search menu lets you search for a show or channel by name. With ConnectmeTV Lyngbox, you can instantly rewind, and fast-forward back to the action, never missing a moment of your favorite TV series or program. ConnectmeTV Lyngbox brings you the best of satellite reception technology combined with the quality of Swedish engineering. Our device, now available at el Ogeil and CompuMe Stores, incorporates an integrated advanced HD satellite receiver with an intuitive and powerful interface.

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music 1st Edition FORD SHOWCASES LATEST DRIVER CONNECT TECHNOLOGY AT GITEX 2010

October 2010 DOLCE&GABBANA AND LEO MESSI: THE BEST FOOTBALLER IN THE WORLD CHOOSES ITALIAN STYLE

releases Santana: Guitar Heaven

Linkin Park: A Thousand Suns

Michael Franti & Spearhead: The Sound of Sunshine GCC’s premiere technology show to feature regional debut of the new 2011 Ford Edge, together with MyFord Touch™, redefining how drivers interact with their vehicles. The 2011 Edge features an extensively redesigned exterior, a well-crafted interior that features class-exclusive technologies, and segment-leading performance. Ford returns to GITEX TECHNOLOGY WEEK this October, as official automotive partner for the third year straight, featuring yet another industry –first technology, MyFord Touch™. The latest driver connect technology from Ford debuts on the new 2011 Edge, the GITEX TECHNOLOGY WEEK Official Car, which makes its Middle Eastern debut at the show which runs 17-21 October 2010 at the Dubai International Convention and Exhibition Centre. Powered by SYNC®, MyFord Touch redefines how drivers interact with their vehicles, replacing many of the traditional vehicle buttons, knobs and gauges with clear, colorful LCD screens and 5-way buttons. The screens can be personalized to display information relevant to each individual driver using a simple button click, voice command or touch screen tap.

“I would like to thank Dolce&Gabbana for having made this collaboration possible. I have always had a preference for their sartorial style and I always loved the sophisticated image they project.” Leo Messi “We are very happy to link our name to that of a great champion such as Leo Messi. Talent is innate, but it’s the passion and the sheer will we see while he plays that have elevated him to the highest level of worldwide football.” Domenico Dolce and Stefano Gabbana Leo Messi, FIFA World Player of the Year in 2009 and currently playing with Barcellona F.C., is considered the world’s best footballer despite being only 23. The player will wear Dolce&Gabbana in all offi cial occasions, starting with the Golden Boot Gala, which saw him being awarded as best European scorer for the season 2009/2010 on September 30th. Dolce&Gabbana has always had a privileged relationship with the sporting world. It’s dated last July the announcement of a three-years partnership with one of the legends of British football: Chelsea FC; while

the Italian brand has been a sponsor of A.C. Milan since 2004 and of the Italian National team since 2006. All this has just been added to relevant advertising campaigns and publications such as Calcio and 2006 Dolce&Gabbana – Italia Campioni del Mondo, which contributed to transform football players into so much more than mere arena’s idols: they have made them into the style icons of today.

Through the decades the great guitarist Carlos Santana has usually left the pop songwriting to others — Fleetwood Mac in “Black Magic Woman,” Rob Thomas and Itaal Shur in “Smooth” — and then led his band to discover (or fabricate) an AfroCuban sizzle for the song. The new “Guitar Heaven: The Greatest Guitar Classics of All Time” tries for surefire material. It unleashes Santana — guitarist and band, with guest lead singers — on familiar songs from the 1960s into the 1990s. The voices — largely from alternative-rock bands — are chosen shrewdly. Chris Cornell of Soundgarden, a band steeped in Led Zeppelin, sings “Whole Lotta Love”; Jacoby Shaddix of Papa Roach delivers the growl in Deep Purple’s “Smoke on the Water.” While “Little Wing” doesn’t outdo the Jimi Hendrix original or the Derek and the Dominos version, it works up a bluesy dialogue between Mr. Santana and a 1960s contemporary, Joe Cocker.

It may well be impossible to sit still while listening to Michael Franti & Spearhead’s new album, “The Sound of Sunshine.” Heads bob, toes tap and hips sway almost of their own accord to the reggaepop bounce. Just in time for fall, Franti says “hey” again with a summery collection of 11 tracks. The life-affirming “Hey Hey Hey” proves nearly as infectious as 2009’s “Say Hey (I Love You),” the band’s first big commercial hit. The chorus — “Hey, hey, hey, no matter how life is today / There’s just one thing that I got to say / I won’t let another moment slip away” — encapsulates the hopeful gratitude shimmering through the album, the seventh studio effort for Franti with Spearhead.

Summary: An extremely well-crafted rock album from a band whose (self-directed) anger is, for once, well placed. A Thousand Suns isn’t quite the return to the magic of debut album Hybrid Theory, as it has been billed in some quarters, but neither is it a straight re-enactment of the turgid attempt at a stadium-filler that was 2007’s Minutes to Midnight. Producer (or, more accurately, Executive Producer) Rick Rubin has been retained from the previous album, as has been the general tendency towards melody rather than harsh vocals and distorted guitars, but in many other senses it’s a more true representation of the group’s origins: meshing heavy rock with old school hip hop in the tradition of Rage Against the Machine and (briefly) Public Enemy. Indeed, the revolutionary political posturing that Rage perfected almost two decades ago is briefly replicated on a couple of tracks.

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Must Have Fall Winter 2010/2011 Coat Trends

Fall 2010 runways were overflowing with enough outerwear options to please even the most discerning fashionista. From the timeless traditional trench to the sleek glamour of the camel coat, the new-season appeal of the cape or edgy ‘60s Mod look of the parka. However, this fall’s most on-trend piece has to be the aviator jacket in soft leather. By: Donia Bashir and look stylish no matter whether a woman is 20 or 60. From hooded, fur-embellished, military-style to floor-sweeping, designers embraced the cape as one of fall’s biggest fashion stories. However, balance out the look by keeping a lean silhouette underneath.

The Military Coat

ban glamour in the guise of army-surplus-style jackets to those lined with fall’s favorite fabric, tactile shearling. Multi-functional parka coats reminiscent of the Mod days of the swinging ‘60s looks set to be Winter 2010’s other big coat story. With their drawstring waists, numerous pockets and windproof collars this is the most practical coat of the season.

The Fur Gilet The Aviator Jacket

Prepare for take-off with THE jacket of the season – the aviator jacket. This timeless jacket has been given a modern makeover with clever tailoring and lashings of shearling. This is one investment piece which should be part of any winter wardrobe. For rebels and pioneers try the new take on the aviator in sheepskin rather than leather. For an on-trend runway look take inspiration from Burberry and wear over delicate dresses, wispy lace or team with this season’s feminine circle skirts.

extra glamour. Be careful to choose a shade that flatters your skin tone.

The Cape Coat

The military trend is still far from over with ankle-grazing long-length coats cinched in with leather belts to statement jackets with oversized buttons and military detailing. Marc Jacobs was one of the key designer so embrace the military mood this fall (Marc by Marc Jacobs) with khaki army blanket coats accessorized with leather satchels.

The Camel Coat

Camel coats provide an uptown classic which are both timeless and age-defying. Having first emerged on last fall’s runways, camel coats for this season come in every possible permutation and tone (from buff, caramel and cognac to toffee, taupe and nutmeg.) Find bold new cuts from wraparound and oversized mannish shapes to ankle-grazing and hooded. Cinch in a camel coat with a slim tonal tan belt for some

The cape provides one of the most distinctive and practical wardrobe pieces for Fall/Winter 2010. Ontrend, cozy and comfortable, capes come in all shapes, sizes and cuts

The Parka Jacket

In an antidote to the sleek stealthwealth glamour of the camel coat comes the utilitarian parka. Edgy ur-

This long-line furry cover-up can be worn over a jacket to give an additional outerwear option. From Jaeger’s black shearling gilet to Kenzo’s leopard print, this is a look which totally represents the new season. Fall fashion gets off to a flying start with runways awash with shearling aviator jackets and classic coats and capes in camel. The parka proves another practical investment whilst the timeless trench offers a heady mix of strong and sexy, masculine and feminine. Fall Winter 2010 is set to be the most coat-centric season in a long, long while.

Fashion


horoscope

Horoscope Aries

Taurus

Gemini

Cancer

Leo

Virgo

Go confidently in the direction of your dreams. Live the life you have imagined. Henry David Thoreau

Libra

Scorpio

Sagittarius

Aries (March 21 - April 19)

Libra (September 23 - October 22)

Taurus (April 20- May 20)

Scorpio (October 23 - November 21)

There will be many talks and interchanges of ideas at your work place that will bring to you much awareness of the differences of opinion that are surrounding this area. Some clarification might come from all this that could be profitable for you as an opportunity to increase your outside resources of income is present. Some romantic attachment that you might be involved with could be favorable for you but with some restrictions. There is much illusion in this relationship as you wish to see only what you want to see. There is much activity and communication connected to an investment or speculation in which you have been involved in the past. This seems to be creating some tension for you as the future of this investment seems to be changing and there is the need to deal with this constructively. You will be getting good advice from someone at home, more mature and experienced, that will guide you and give you much cooperation on this matter.

Gemini (May 21 - June 20)

This month you will be spending much of your time at your home base as much activity could be happening there as you are trying to coordinate all these activities with the many happenings that are occurring at your work place. There are many new challenging changes at work that will require much of your time and this could be very important for you in order to fulfill your highest dreams and aspirations in life. Serious communication could be taking place connected to your future and some adjustments will have to be made in your life.

Cancer (June 21 - July 22)

Communication is the key word for you this month. You might establish some exchange of ideas connected to intellectual matters. Some of you might be getting ready to start college or perhaps continuing your education and there is some ambivalent feelings connected to this as you could be changing your mind toward what you want to do. You are trying to use your personal resources with prudence while at the same time hoping for help from some outside resources which looks too confusing at the present time.

Leo (July 23- August 22)

This is a month in which you will need to watch your personal resources as there could be a strong tendency to spend more than you should. You could meet someone that might become your mentor at work and this could bring to you some gain. You are going through a period of many restrictions in your life and this should bring some maturity to you. You would like to have some recreational time and you could be able to do this with some limitations. There are very harmonious circumstances surrounding your home. This is all connected to some unexpected outside sources of interest that might come to your life in a surprising manner.

Virgo (August 23 - September 22)

Your area of marriage and partnerships is very much in your mind right now. There are many unexpected developments in this area that need to be handled with teamwork. There are some future prospects in this area that need all your input and energy in order to balance what you did in the past and what you will be doing in the near future. You are communicating with others in a very encouraging way and this will bring much cooperation and luck with others. There are certain obstacles that you see and you are keeping to yourself that you will have to work out with patience.

Capricorn

Aquarius

Pisces

You could be having many private times this month and there is the possibility that you might be taking care of someone that is confined or perhaps you will be using these private times to ponder your personal limitations and problems and to try to figure out what the near future is holding for you. You could receive a bonus or some special income that could come to you in an unexpected manner from your work area. You could also have the tendency to spend this unexpected income on some unnecessary pleasures, so you better watch out as easy comes easy goes. This month you could be mixing business with pleasure as you might be involved in social activities of an unexpected nature that could bring forward your executive abilities. You need to be aware of your surroundings and with whom you are dealing with as there are many differences of opinion on the plate. This could bring to you some tension connected to some unclear circumstances that might be surrounding your home base. There are very good prospects for an investment that could just fall in your lap and you might be the one to have the initiative to pursue it.

Sagittarius (November 22 - December 21)

Your ambitions in life are very much on your mind this month as you are trying to work out unexpected changes and interruptions at your home base. You are ready to spring into action and exchange some thoughts that could bring you some personal material gain. This could help you to find a way to alleviate some economic situation that you have been dealing with. Your personal beliefs should show you the way to handle your feelings with restraint. You could be having many grandiose ideas on how to go about changing things at your home base and surprisingly you might find some cooperation and encouragement that could bring you closer to your highest ambition in life.

Capricorn (December 22 - January 19)

Your intuition could be highlighted this month as you seem to be able to grasp and perceive more clearly any problems that could be surrounding you. You should be able to reach some personal healing and change something from a negative point of view toward a positive and gainful thing for you. You are having very illusory perception of things that you get as impulse buying could be present and these things might not be the right thing for you and you could regret it later. You could be more communicative than usual in a social setting and this will help you to have a very good time.

Aquarius (January 20 - February 18)

The spotlight this month is on your area of joint financial interest. Your thoughts are involved with dealings with your shared sources of income as there seem to be some conflict of interest with your personal resources as changes for you in this area are plentiful and erratic. You seem to be surrounded right now with a cloud of illusion connected with some profit that you had in the past from your outside resources. You might still develop some gain from the same source right now.

Pisces (February 19 - March 20)

Issues connected to your area of marriage and partnerships are on the forefront for you this month. You could be communicating with your mate or partner in reference to your fondest hopes and wishes in life. You might get to reach some of these wishes through the help of a mentor that might appear in your life and this is something that could be very gainful for you. You have the possibility of taking a far away trip but with some restrictions as there are some obstacles that you will need to work out.

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health BOOST YOUR

BRAINPOWER Here are 12 everyday tips to boost your brainpower

But researchers are discovering that there are ways to forestall the decline. The secret? Stop taking your gray matter for granted, says P. Murali Doraiswamy, M.D., chief of biological psychiatry at Duke University’s medical school. “You can add 10 or more years to your brain’s useful life just by paying some attention to it,” he says. Here are 12 everyday tips to boost your brainpower—and then get more health, fitness, and beauty secrets in our new book, Age Erasers for Women!

1. Dance, Dance, Dance!

Of all things we gain with age—wealth, wisdom, children—a sharper mind isn’t one of them. Instead of being a steel trap like it used to be, it’s probably starting to resemble a colander. Life keeps pouring in, but you retain less and less of it. By: Sarah Kamel

“Few activities stimulate as wide a variety of brain systems as dancing does,” says Daniel Amen, MD, author of Magnificent Mind at Any Age. “Dancing requires everything from coordination and organization to planning and judgment.” Ditto for martial arts. “Both require you to position different parts of your body simultaneously and in synchronicity—and with dance, you’ve got to move along to music,” says John Ratey, M.D., author of Spark: The Revolutionary New Science of Exercise and the Brain. “That’s a lot of mental stimulation.”

vital to memory. Researchers measured blood volume in the brains of adults who worked out four times a week for four months and found that all that activity sparks the production of more neurons.

3. Crack Some Eggs

2. Visit the Gym

According to a 2007 Columbia University study, working out at the gym may help you sprout new cells in the dentate gyrus, an area of the brain

lean proteins and avoid the dreaded duo, trans fats (“they diminish brain cells’ ability to communicate with each other”) and high-fructose corn syrup (“it can shrink the brain by damaging cells”).

4. Keep On Moving On

6. Take a YouTube Timeout

Getting plenty of snooze time is key to keeping your head on its toes. According to a 2007 study at Harvard Medical School, z’s help memories lodge themselves in your brain (as anyone who has ever pulled an all-nighter and then tried to recall important details can attest). The study showed that the brain gathers disparate pieces of information and weaves them into a coherent whole while you’re asleep. Clock seven hours of shuteye, recommends Dr. Amen. “Science shows that people who sleep for seven hours exhibit significantly more brain activity than those who don’t,” he says.

8. Disconnect the cable Multitasking is like Kryptonite to gray matter. When you have a crammed to-do list, rather than layer projects, take on one task at a time and change them up every hour. Can’t finish something in 60 minutes? Schedule another slot for it later in the day. “Switching from one project to the next will engage different areas of the brain, keeping you mentally alert,” says Gary Small, M.D., director of the UCLA Center on Aging and the Semel Institute Memory Research Center and the author of The Longevity Bible.

5. Hydrate Your Mind

The ideal breakfast is an egg, according to Larry McCleary, M.D., author of The Brain Trust Program. The incredible edible contains B vitamins, which enable nerve cells to burn glucose, your brain’s major energy source; antioxidants, which protect neurons against damage; and omega-3 fatty acids, which keep nerve cells firing at optimal speed. Similarly, McCleary says that the best brain foods are those that would rot if the power went out. Pick fresh fruits, veggies, and

imer’s disease than those who drank less. The high levels of polyphenols—antioxidants found in fruits and vegetables—may protect brain cells from the damage that may be caused by the disease, says study author Amy Borenstein, Ph.D. Eight six-ounce glasses of water a day will do you good, too. “Your brain is 80 percent water, and if it’s not hydrated, your neurons can’t perform properly,” says Dr. Amen.

You can counteract stress—and roll back psychological aging—with laughter. Even the anticipation of a good laugh decreases the stress chemicals cortisol and epinephrine by 39 and 70 percent, respectively, say researchers at Loma Linda University. Laughter is also great for the heart. When participants in a University of Maryland study watched stressful film clips, they experienced vasoconstriction—a narrowing of the blood vessels—while the blood vessels of those watching funny films expanded by 22 percent.

7. Hit the Hay

In a 2006 University of South Florida study, people who drank three or more 4-ounce glasses of fruit or vegetable juice each week were 76 percent less likely to develop Alzhe-

A 2005 study published in Brain and Cognition found that for each additional hour per day a person spent watching TV between the ages of 40 and 59, the risk of developing Alzheimer’s later in life rose by 1.3 percent. Top out at two hours a day, recommends Aric Sigman, Ph.D., psychologist, biologist, and author of Remotely Controlled: How Television Is Damaging Our Lives, and consider joining a reading group. “Reading is good for your brain only when it involves storing and retrieving information,” says Dr. Amen. “And the social aspect of book groups adds another dynamic that bolsters cognitive functioning.”

9. Raid the Spice Rack

Sprinkle some rosemary on your entrées and side dishes. The carnosic acid found in this spice has been shown to reduce stroke risk in mice

61


unveiled

10. Study Another Language

but people with gum disease also have worse mental functioning than those whose gums are healthy, according to a U.K. study of more than 6,500 adults. by 40 percent, according to a study published in the Journal of Neurochemistry. Carnosic acid appears to set off a process that shields brain cells from free-radical damage, which can worsen the effects of a stroke. It can also protect against degenerative diseases like Alzheimer’s and the general effects of aging. But rosemary is not the only “mind spice” on the shelf: Cinnamon, turmeric, basil, oregano, thyme, and sage can all protect your brain from inflammation, says neurologist Eric Braverman, M.D., a clinical assistant professor at Weill Cornell Medical College. Shoot for 3 to 7 teaspoons of any combination of these spices each day. “Add a teaspoon of cinnamon to your morning yogurt or coffee,” says Dr. Braverman. “Sprinkle basil and oregano on a sandwich, or stir a teaspoon of rosemary into tea. It’ll add up.”

Parlez-vous français? Non? Then you may find yourself less able to stave off dementia when you’re older. In a 2007 study at York University in Toronto, bilingual seniors kept the worst effects of the condition at bay 4 years longer than those who’d never ventured beyond their native tongue. Learning a second language appears to increase the density of gray matter in the areas of your brain that govern attention and memory, says researcher Ellen Bialystok, Ph.D. During your commute, play some language-instruction CDs, such as the ones from Macmillan’s Behind the Wheel series.

11. Floss Your Teeth

Inflamed, bloody gums can signify bodywide wellness issues. Not only do unhealthy mouths unleash bacteria into the bloodstream, where the bugs can travel to vital organs,

12. Go Green

Drinking five or more cups of green tea per day can make you 20 percent less likely to experience psychological distress than if you drink less than a cup, according to a new study in The American Journal of Clinical Nutrition.

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Tech Ways to communicate

In this technology age, there are many ways to communicate with your partner. Each one offers benefits and pitfalls. Texts and email, in particular, offer similar benefits and pitfalls. Both can be used effectively for some communications, but they have their limits. It’s often too easy to text when you really should pick up the phone… easy, that is, until you find yourself in the middle of a communication breakdown. Keep these in mind when you’re deciding which method of communication you want to use. By: Riham Fouad 1. Texts offer immediacy and clarity. They are great when you want to ask your partner to pick up a bottle of wine on the way home. They’re not so great if you’re angry and whip off a nasty text. You can’t hit a recall button, and people tend to be more blunt and brutal when they text versus when the person is right in front of them. 2. Texts are effective as a tool for foreplay. You can send a steamy text (or a few) to set the stage for when you get home. You can even send pictures with your texts, although I would recommend exercising some discretion here.

3. Texts are a poor choice for engaging in a meaningful conversation or having an argument. Your words will be there in black and white, but the nuances of communication will be lost. 93% of communication is nonverbal, so save the heavy stuff for face to face contact whenever possible. 4. Similar to texts, email offers a quick and easy way to communicate factual information. The biggest pitfall with email is that you can’t read context or tone. You might send an email to your partner saying, “You forgot to take out the trash, but I did it for you.” Your intention might be

just to let them know, but without the non-verbal cues, s/he could assume you’re angry about it. That could cause them to become defensive and a fight to erupt when it doesn’t need to. 5. The biggest benefit to email is that it offers an opportunity to thoughtfully craft a letter about how you feel in ways you may not be articulate enough to express in person, in the moment. You can save the draft and return to it to ensure you’re saying exactly what you mean. If you choose to use email in this way, be prepared to follow it up with a live conversation.



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