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BE A HEADCASE: THE COOLEST INVENTIONS AT THE CES SHOW! Come To The iLounge Booth 3235 To See A Demo And Get Show Pricing Specials
Be A HeadCase.com Bottle Opener Phone Case and Retractable Headphone Case combines innovation with real-life functionality,
COBRA DIGITAL: THE FUTURE OF DIGITAL IMAGING TECHNOLOGY
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William Pearson, President of Cobra Digital, discusses how Cobra is transforming with the advance of digital imaging technology. CEDN: Can you tell us how the rapid changes in technology has affected your
ANT+ ALLIANCE: INDUSTRY FIRSTS DRIVE CONSUMER HEALTH
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As global health organizations and government agencies strive to reverse chronic lifestyles, a tenacious group of sport, fitness and wellness manufacturers are adding a very critical piece to the solutions puzzle. Developing interoperable and Continued on Page 45
Oser Communications Group
A STRAIGHTFORWARD PATH JERRY RICE, NO. 1 NFL TO ENERGY EFFICIENCY PLAYER, AND JUDOBABY TESTING WITH INTERTEK FORM PET SPORTS LEAGUE As the global green movement grows, so does consumer demand for energy efficient products. In this highly competitive consumer electronics market, manufacturers are seeking faster ways to effectively meet efficiency standards. Relying on more than 50 years of experience in energy efficiency testing,
CEO Dan Mueller reveals Judo Baby's new game, Jerry Rice and Nitus’ Dog Football.
Las Vegas
TRANSFORMING STYLE WITH FASHIONABLE TECH ACCESSORIES
Andy Priestman, PKG Co-Founder, and Director of Brand Development, and Mike Priestman, PKG Director of Sales, talk about their company.
CEDN: We saw your announcement naming Jerry Rice as the Commissioner of Dog Football. Can dogs really play football?
CEDN: What would you say makes PKG and its products so unique?
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Leading carrying solutions brand DICOTA announces that they will be developing a comprehensive range of carrying solutions designed specifically for Blackberry® smartphones and the BlackBerry PlayBook™.
Meridrew Enterprises (North Hall booth 4522) announces the release of two brand new cleaning kits for smartphones and touchscreen devices, the Mobility Plus Kit (KS-MPK) and the completely redesigned and reengineered Starter Kit
For 35 years, Custom Autosound Mfg. (CAM) has provided really unique audio for their “niche” classic vehicle market! Namely, classic looking head units that fit your customer’s original radio opening, without compromising originality (now 289 different classic applications are available!) More
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DICOTA PLANNING TO DEVELOP BLACKBERRY CARRYING SOLUTIONS
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CONNECTIVITY EVERYWHERE: ARE WE THERE YET? Jef Holove, CEO of Eye-Fi, Explores Connectivity In Today’s Digital Imaging World
Everything is connected, it seems: gaming consoles, TVs, smartphones and tablets, just to name a few. The expanding diversity of connected Continued on Page 53
KLEAR SCREEN INTRODUCES SOMETHING DIFFERENT, AS USUAL, FROM CUSTOM NEW CLEANING KITS FOR AUTOSOUND MFG INC. MOBILE MARKETS
POWERMAX INTRODUCES NEW LED FLASHLIGHTS AND BATTERY
Neville Lin, President of Powermax USA, a leading battery company in private label and value brand manufacturer, talks about his company.
CEDN: We noted that your booth is located in the ‘Sustainable Planet’ section of this year’s CES Show. How are your Continued on Page 34
ACE BAYOU CORPORATION BRINGS VALUE, INNOVATION TO THE GAMING WORLD Continued on Page 22
Ari Low, V.P., Design & Development of Ace Bayou Corp., has been with the company for more than 10 years and reveals the principles behind Ace Bayou Corp’s success. Continued on Page 34
ACCELE INTRODUCES NEW REARVIEW MIRRORS 4
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Accele is now shipping the new OEM look rearview mirrors with built-in 4.3-inch widescreen LCD monitors and camera kits. The mirror is available in clip-on version for easy installation or with OEM look car-specific replacement glass mounts. (Mounts are available for all major cars including Ford, Toyota, Honda, Mazda, VW, etc.) The mirrors are also available with a Bluetooth hands-free option that incorporates a speaker in the mirror with external microphone for best sound quality without any echo issues.
Consumer Electronics Daily News EVENING EXTRA
The backup cameras are easy to install without any drilling because they are built into the all-metal, chrome-plated or all-black license plate frames. The mirrors have two video inputs and the Bluetooth option features “caller ID” display right on the full 4.3-inch LCD screen for easy reading and decision to take the call or not. The unit comes with all cables and hardware needed to do a professional
ʻKEEPING IT SIMPLEʼ & ʻJUST IN TIME INVENTORYʼ CREATE OPPORTUNITY
Two consistent rules to success, “Keep It Simple” and “Just In Time Inventory,” have become the common denominator this year for Ashley Entertainment and their Spectrum brand of musical instruments. “Bringing in product from China via Long Beach and then shipping it across the country to Florida only to ship it back to customers distribution centers caused inefficiencies throughout our distribution system,” stated Richard Borden, CEO of Ashley Entertainment Corporation. Hence the company’s relocation to Henderson, Nev., where a state-of-
the-art warehouse facility has been opened to facilitate and establish the company as the most efficient vendor allowing for Direct Import, POE (Point of Entry), Domestic Shipments and now a total e-commerce solution for all classes of trade.
Keeping It Simple – Logistics To date, the majority of sales have been “brick & mortar” driven by Direct Import programs so that accounts realize
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installation. The kits are available with a one-year or three-year warranty. Accele Electronics Inc. is located in Cerritos, Calif. Call 800-788-1212, go to www.accele.com or visit CES North Hall booth 2221.
the greatest margin by taking advantage of efficiencies in logistics. The Ashley team maintains offices in Hong Kong staffed with a team for QC (quality control) rather than relying on “brokers” or “agents.” “We source, import, distribute and do the fulfillment. There are not a lot of layers with charges attached to our product,” stated Borden. “We conELIMINATE THE MIDDLE MAN trol our own destiny, WE MANUFACTURE, IMPORT, which is critically imporPICK, PACK AND SHIP FROM OUR NEW FACILITY TO tant when producing largYOUR CUSTOMER–DIRECT! er quantities and shipping BOOTH 6132 & 6133 NORTH HALL WWW.ASHLEYINTL.COM / SPEC- on time, every time.” TRUM MUSICAL INSTRUMENTS
ETYMOTICʼS ETYBLU2 BLUETOOTH HEADSET DELIVERS BEST-IN-CLASS NOISE REDUCTION AND COMFORT
Etymotic’s etyBLU2™ Bluetooth® headset delivers the clearest conversations of any Bluetooth headset on the market today. The clarity of the etyBLU2 headset is due to its ACCU·Noise Reduction™ Technology that reduces noise by more than 30 dB at both the microphone and the earpiece, providing “best-in-class” speech intelligibility and overall conversational clarity for both parties. The etyBLU2 continues to attract new users to Bluetooth technology and has reconnected many seasoned Bluetooth users who have been previously disappointed by the claims of other
Bluetooth devices. Despite signal processing schemes in some sophisticated headsets, proximity of the microphone to the mouth and noise-isolation in the ear remain the two key elements to successful communication in noise. Clear, private communication that does not require repetition or increased vocal effort on either end of the conversation is mandatory for today’s mobile phone user. The etyBLU2’s noise-canceling microphone picks up the talker’s voice within a narrow range and rejects background noise that comes from outside that range. The combination of an
The JetCart from Walkin’Bag, developed by CEO Etsuo Miyoshi, a polio survivor, wins first place for the People’s Choice Award at the Motivation Show 2010. It was selected from more than 100 products, including Tumi, Hartman, Canon, Sony, Nikon, etc. The products were selected by the voting of show attendees from more than 100 entries displayed in the Innovative Products Gallery. The JetCart comes with a Curved
Handle that provides “lean on” support and acts like a gliding handrail, so legs and back are supported properly. Weighing only 7 pounds, the bag comes with a retractable seat and holds up to 300 pounds. This carry-on bag fits under most airline seats, allowing access to necessary items during travel. Before Walkin’Bag, Miyoshi said he dreamed of having a bag he could lean on and sit on no matter where he was. “I
WALKINʼBAG JETCART WINS TITLE OF MOST INNOVATIVE PRODUCT AT MOTIVATION SHOW 2010 IN CHICAGO
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in-ear noise-isolating earphone that blocks out 98 percent of background noise and a directional microphone placed close to the mouth results in exceptional sound quality and clear communication at both ends of the conversation. etyBLU2 listeners hear conversations clearly without raising headset volume to uncomfortable levels, making ear fatigue a thing of the past. Each etyBLU2 is packaged with five ACCU·Fit™ eartips that provide not only the best seal, but an extremely comfortable fit for prolonged use. In fact, users can comfortably engage in wireless conversations for up to seven hours at a stretch. Additionally, as with all
invented a product to improve my own lifestyle and people love that!” said Miyoshi. Users are actually raving about Walkin’Bag! “Walkin’Bag literally saves my body from wear and tear as I travel around visiting hospice patients. It’s my portable office. A lifesaver, really! I have no more shoulder and back pain or frequent slips due to my scoliosis. People stop to ask me about my bag and I promptly refer them to your website. Brooklyn, N.Y. has a great transportation system and
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European Sales Consumer Electronics Daily News Evening Extra is published by Oser Communications Group ©2011. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.
Etymotic products, a CUSTOM·FIT™ earmold upgrade option is also available for the ultimate in comfort and personalized fit.
Etymotic’s Invitation To CES Participants Etymotic invites all headset users to visit booth 4018 in the iLounge Pavilion, North Hall to learn more about the etyBLU2 and experience a demonstration of the clearest listening experience of any Bluetooth headset on the market. Dealers interested in reselling this best-in-class headset are also invited to stop by for further information. For more than 27 years, Etymotic Research has designed products to measure, enhance and protect hearing. The name ‘Etymotic’ means true-to-the-ear. Learn more at www.etymotic.com. Walkin’Bag commutes very well. Thanks so much!”– Rosalie. O., New York, N.Y. “My other spinner luggage broke nine months after I bought it. I wanted four 360° wheels because of my severe knee problems. When I saw Walkin’Bag on the Internet, I was hesitant. It seemed too good to be true, but I drove to the nearest store, bought it, and love it! I have ordered three more for my colleagues. Thank you for making my life on the road so much better.”–Pam. B.,
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THE HOUSE OF MARLEY LAUNCHES PREMIUM, ECO-CONSCIOUS AUDIO ELECTRONICS COLLECTION 12
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The Marley Family And HoMedics Spreads Bob Marley’s Vision Of One Love, One World; Shipping To Retailers Q2 2011
United by music to create a better world and spread Bob Marley’s vision of One Love, One World, the family of Bob Marley, in collaboration with HoMedics, will unveil its first collection of audio electronics products from The House of Marley at the Consumer Electronics Show (CES) in Las Vegas at Central Hall booth 7917 in early January. The premier products from The House of Marley are in production, and will ship to retailers in the second quarter of 2011. For more information, visit www.thehouseofmarley.com. The House of Marley comprises premium quality, eco-conscious products that embody Bob Marley and the Marley
Marley, Bob Marley’s daughter and his first child. “The House of Marley and the products that bear our family name were created to spread our father’s music and vision to a new generation. As we introduce our first products from The House of Marley, it is clear we’ve found a true partner in HoMedics.”
family’s values of equality, unity, authenticity, sustainability and charity. The House of Marley includes three collections—Jammin’, Freedom and Destiny—and features In-Ear Headphones (earbuds), Over-Ear Headphones, Docking/Charging Stations, Speakers and Boom Boxes. A portion of proceeds from The House of Marley will benefit 1Love.org, a not-for-profit business created with the Marley family, comprising Marley’s 12 children and his widow, Rita Marley, to create awareness and a sustainable flow of contributions to benefit 1Love.org-supported charities that empower youth, protect our planet and encourage global peace. “Our father shared his vision with our family and his fans through the gift of the message in his music, and it is both our mission and responsibility to push the movement forward,” said Cedella
Three Lines: Jammin’, Freedom and Destiny The Jammin’ line brings the joyful Rasta vibe to life through colorful, vibrant style and solid performance designed for ‘young gongs.’ The Freedom line delivers a high-end audio experience through modern, soulful design sensibilities. The Destiny line uses beautiful, natural, premium materials to deliver superb clarity and thick, rich, resonant bass for music lovers seeking a truly deep listening experience. “We’ve spent the past year working with the Marley family to create The House of Marley and to design products that are true to the vision of hope, unity and peace Bob Marley shared through his music and that is carried on by his family,’ said Alon Kaufman, CEO of HoMedics. “The House of Marley will deliver products and
new store opening or re-branding. The problem is that large national sign vendors are simply not equipped to move
quickly. When time and a personal touch are critical, some of the most respected retailers and franchises are choosing midsized sign vendors, such as Signage US, that are set up to deal with this very thing. While allowing retailers to keep their national sign vendors on contract, some retailers and franchises are now choosing
MEETING IMPOSSIBLE DEADLINES ON EXTERIOR SIGNAGE
Every retail and franchise store has experienced the frustration of needing exterior signage on deadline, whether for a
Consumer Electronics Daily News EVENING EXTRA encourage participation in meaningful activities that satisfy your soul.” At launch, The House of Marley InEar Headphones will be sold in nine different varieties, each available in multiple colors, with a suggested retail price of $29.99 to $199.99. The House of Marley Over-Ear Headphones will include seven different styles, also available in multiple colors, with a suggested retail price of $49.99 to $299.99. In addition to headphones, The House of Marley will offer Speakers, Docking/Charging Stations and the innovative Freedom Speakerbag boom box, at a suggested retail price of $49.99 to $299.99. As part of its commitment to protect our planet, The House of Marley has made a concerted effort to source and use sustainable materials from around the world in its products, storage bags and packaging. Wood is FSC-certified, paint is soy ink or soy stain, cords are primarily cottonbraided, aluminum is used on earbuds, headphones and speakers, headbands and bags are made of natural materials, such as canvas fabric. Continued on Page 34
to add a rapid response capability—sort of a SWAT team for signage—under separate contract, for when a standard response just isn’t good enough. For more information, call 203-4409419, visit www.signageus.com or write to Signage US at 38 Elm Street, Meriden, CT 06450.
ABLE PLANET DEMONSTRATES PRODUCTS FOR HIGH-END AUDIO PERFORMANCE 22
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With what could be described as a triple play, Able Planet will introduce their three 2011 CES Design and Engineering Award Winners to the show this year. Bringing their extensive patented technology-based product line-up to CES, attendees to the Able Planet booth 14616 located in Central Hall will be greeted by a two-story banner featuring an impressive list of their prestigious awards, earning more than 30, since their inaugural year here at CES in 2006. The ideal performance for high-end audio is the accurate reproduction of the “Live” experience. Winner of the prized “Best in PKG (Con’t. from p. 1)
AP: I think that there are several things in combination that make PKG unique. The first one being that we are our target demographic. We use our own products and aren’t trying to build something for a demographic that we know nothing about. The second is that we pull our designs―the fabrics, forms and overall product inspirations―from the fashion, music and art subcultures. So the styling of the product gets equal attention to the technical functionality, and we end up with very unique materials, colourways and form factors. The third is that our products have a very short lifecycle. We typically change up fabrics and colourways every three to four months, so consumers always have something in season, and retailers have the opportunity to show something new and refresh the sales floor every quarter. CEDN: Describe your current marketing strategy.
MP: We typically stay away from the more traditional mass media marketing Custom Autosound (Con’t. from p. 1)
unique offerings from CAM include upgrade speakers for original speaker locations, many different custom kick panels with molded speakers, hideaway antennas, under seat speaker assemblies and much more! CAM manufactures seven different unique radios. These units for classics require no assembly or vehicle modifications to install! Custom Autosound’s December Ashley International (Con’t. from p. 4)
Stateside, the new warehouse facility offers obvious advantages when utilizing the port of Long Beach. Maintaining a facility near the port allows Ashley to prepare product for domestic deliveries to any point within the continental U.S. The facility in Henderson has been configured solely for Ashley’s “drop ship” fulfillment program. Today Ashley Entertainment offers a more efficient distribution system, allowing for product to be turned around faster, and less expensive, which
Category” Innovations Design and Engineering Awards in 2006, LINX AUDIO™ creates a “Live” experience with full rich bass sounds, clear high tones and intelligible speech, even at lower volumes, enabling listeners to Turn it Down™ to safe listening levels to help preserve hearing. Backed by Able Planet’s lifetime warranties, Able Planet communication devices with Linx Audio have become the consumer’s New Favorite™. Attendees should plan to spend some time getting to know Able Planet when they visit their booth here at CES. To start, Able Planet’s flagship Clear Harmony headphones now comes in
channels [print ads, etc.], and focus on engaging with our target demographic through on-site event interactions, social media and grassroots initiatives as well as product collaborations that speak to the music, art and fashion scenes. CEDN: How did art and music become a source of inspiration for the brand?
AP: Our family has been involved in the audio business for over 40 years. And when you look at who is setting the fashion trends these days, the worlds of fashion, art and music are very intertwined. These subcultures are our demographic and are filled with people that strive for individuality and are always pushing the envelope from a creative standpoint. So it was natural to look to them for inspiration when we started developing PKG products. CEDN: What types of tech accessory trends should we look out for?
Consumer Electronics Daily News EVENING EXTRA several polished design colors that are part of Able Planet’s very popular Gift with Purchase program that enable consumers to purchase one of Able Planet’s distinguished headphones and receive, as a gift, a corresponding Apple device. Also featured in the Able Planet product line-up is the Sound Clarity NC500 Series Active Noise Canceling Headphones. The Sound Clarity model is also now available in two luxury design options. Sound Clarity™ headphones feature Able Planet’s detachable In-line Volume Control that is readily accessible and easy to adjust to personal sound volume preference. All Able Planet headphone models are compatible with Able Planet‘s expanding portfolio of In-Wire accessories including patented Linx Microphone that converts your headphone for two-way voice communication when you need it Winner of four CES Design and moving away from the overtly branded products and going for a subtle approach where the quality of the product and uniqueness of the materials speaks for itself. You don’t need a PKG logo to know it’s a PKG product.
CEDN: What do you anticipate to be your greatest challenge in 2011?
MP: I think the economy will continue to be a challenge. With the change in the economy will come a change in buying habits and how/where consumers spend their money. Also, as we expand internationally and open up more to global markets, there will be the challenge of understanding the needs and nuances of those markets better than our competitors.
CEDN: What do you foresee happening in 2011 for PKG?
Engineering Awards in 2009, Able Planet’s Linx Microphones combine state-of-the-art noise cancellation technologies with patented Linx Audio for unsurpassed sound quality, clarity and speech intelligibility. Undesirable sounds, including those that can potentially damage hearing are instantaneously reduced. And consonant enhancement preserves the timbre of vowels so communications sound “live” not “tinny.” The Clear Voice LINX Microphone’s versatile, lightweight design makes it possible to convert all Able Planet headphones into two-way communication devices, and it is compatible with all popular MP3 devices, computers and gaming consoles. And, if you haven’t been impressed enough already, Able Planet will also feature at this year’s CES their True Fidelity Continued on Page 48
further differentiate ourselves with a boutique product range at mass market prices.
CEDN: Do you see PKG expanding into new products to satisfy new devices for smartphones, gaming systems, etc.? AP: Absolutely. One of the great things about this market is that the hardware that we design accessories for is always expanding and changing. CEDN: Tell our readers why PKG has decided to take part in this year’s Consumers Electronics Show.
MP: CE retailers are vital in connecting consumers with digital technology, and accessories create a great high-margin add-on sale. There’s no better place than CES to get in front of CE buyers. We use CES to talk to our major partners, find new partners and meet with our international distribution partners.
AP: I think as we see the world go more mobile, tech accessories will become a more and more important part of everyone’s daily wardrobe. Right now we’re
MP: We’ll continue to expand the PKG assortment as the laptop, cell phone and tablet markets continue to grow. We’ll offer more colourways, more form factors and more unique offerings that allow us to
2010 dealer newsletter with the ideas and reasons that 2010 has been their best year, ever! Their three radio models, ‘equipped’ with USB ports, plus many other exclusive features, have been very well received, especially the USA-630 and the new SST Secretaudio that comes with a FREE prerecorded flash drive explaining features/operation of the USA-630, the new SST and a few classic tunes thrown in (Flash Drive is free with these two units).
The USB equipped DIN size in-dash unit, the USA4-DIN, has classic/chrome or black two knob cosmetics. It features a removable face panel, single CD player, USB jack (front), and more! The USA4DIN has really taken off in sales. It’s amazing how many classic owners have cut their original dash openings to install a single CD player. So, now there is a classiclooking DIN size unit that has everything and looks great! Also, most of your customer’s daily drivers ’88 to 2005 came
with DIN size radios! So now you can offer audio for practically any vehicle at a very fair cost. If Custom Autosound’s USA4-DIN won’t fit your daily driver, ‘hook-up’ the SST Secretaudio and leave the original radio intact! Custom Autosound Mfg. has 30 employees in Fullerton, Calif., where they also convert/customize each radio to fit specific classic radio openings! Visit them at www.custom-autosound.com or North Hall booth 2726.
immediately benefits the retailer and ultimately, the consumer/end user.
Solution on a direct basis. The results have been enlightening as many alternative accounts that never would think to merchandise musical instruments now have the opportunity to offer a large selection without the monetary risk that involves holding inventory. The e-tailer is paid at the time of sale and Ashley is paid on standard terms. Ashley packs all items in a UPS approved over-box and processes the order through the designated freight carrier so that the item purchased is delivered directly to the consumer. “Any website can make
money merchandising musical instruments with literally no risk whatsoever.”
Just In Time Inventory–E-commerce Total Fulfillment Solution The growing trend to shopping online has not eluded Ashley Entertainment. The Spectrum line can be seen online at many of today’s top e-tailers. After unsuccessfully searching for a distribution partner it had been decided that moving to its new facility closer to the port of entry would allow Ashley to offer their accounts a total E-commerce Fulfillment
For more information, call 800-2681172, visit www.nice-pkg.com or to schedule an appointment at booth 4024, contact adam@nice-pkg.com.
Growth Is Inevitable Seeking opportunity to partner with manufactures needing a direct fulfillment solution. Seeking opportunities in South America, Europe, Asia and the Australian market. Stop by booth 6132/6133 North Hall, call or e-mail Ashley International at 702-558-5004 and at sales@ashley intl.com or visit www.ashleyintl.com.
FOCUS SE FROM LEGACY AUDIO OFFERS DYNAMIC RANGE AT CES 2011 34
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Legacy Audio advances the art of the full range speaker with the Focus SE. The Focus SE offers a unique combination of bass extension, dynamic range and tonal accuracy. Highs are articulated with a rugged pleated ribbon and a push-pull mid-ribbon. Extreme mid-range clarity is Powermax USA (Con’t. from p. 1)
batteries ‘green’?
NL: We have responded to the ‘green’ initiative with our new ‘Pre-Charged Rechargeable Batteries’ and a ‘Green Alkaline’ with no mercury, no cadmium and no lead. CEDN: You mention the new ‘PreCharged Rechargeable Batteries;’ what is the benefit of these?
NL: All of our Insta-Use Pre-Charged Rechargeable products are made of 100 percent recyclable materials, Ace Bayou Corp. (Con’t. from p. 1)
CEDN: What distinguishes your products and company from the competition?
AL: In regard to our products—value, quality and innovation. We bring a broad assortment of super affordable, innovative products to the marketplace that are built to last and give consumers a lot of bang-for-their-buck.
In regard to our company, Ace Bayou is truly a manufacturer with DI from China and domestic ship point capabilities. We have both a domestically-based design team and a design team in China which ensures our pricing is consistently competitive and that our products, again, are consistently available. In regard to both our products and company, our customer support sets us apart. A lot of companies or products are Meridrew Enterprises (Con’t. from p. 1)
(KS-2K). The new kits are designed for iPads, iPhones, Droid phones and tablets, Blackberry and the latest generation of eReaders. The kits retail for $14.95 each and are available at leading distributors, retailers and online. Recent studies have found that touchscreen devices are breeding grounds for bacteria. John Younghein, President and CEO of Meridrew Enterprises asked, “Does your touchscreen have iGerms? Use what the experts use, our DMT antimicrobial cloth included in the Klear Screen Kits will remove 99 percent of the germs from the surface, helping to protect the user throughout each day’s use.” Klear Screen is the most recommended cleaner for use on high-performance oleophobic and hydrophobic-coated
Consumer Electronics Daily News EVENING EXTRA House of Marley (Con’t. from p. 12)
offered by the custom silver/ graphite/rohacell diaphragms controlled by a magnetic reversion field. Bass emerges from patented 12” Aura woofers. 16-22kHz, 95 dB, $9200/pr. Find Legacy Audio during CES 2011 at the Venetian Towers, Floor 30, Room 127. including the packaging and battery itself [no mercury, no cadmium and no lead], thus creating a complete earthfriendly line of battery products in an effort to reduce battery disposal waste in landfills. Using one rechargeable battery can keep thousands of alkaline batteries from being disposed in landfills each year, and our ACDelco Insta-Use Pre-Charged batteries hold their charge longer than standard rechargeables. CEDN: You also offer private label manufacturing. Where do you see the battery industry trend going? National brand vs. private label?
coming directly from overseas or from retailers trying to import themselves. Unfortunately, if and when the end user needs product support, i.e., a part breaks, they have nowhere to turn. We have a great customer service center with tech support at www.thexrocker.com. Most importantly, we stock replacement parts for all of our products. CEDN: What new you introducing?
products
are
About The House of Marley The House of Marley was created from the belief in Bob Marley’s vision of “One Love,” offering a range of eco-conscious, innovative audio electronics products that adhere to the Marley family core values: equality, unity, authenticity, sustainability and charity. A portion of proceeds from The House of Marley will benefit 1Love.org. The epicenter of a global movement, 1Love.org is dedicated to spreading Bob Marley’s message of unity and peace by
NL: National brands continue to spend promotional dollars to increase their market share and compete with both value and own brand programs. Consumers will search for best value, given the economic climate and our NBE quality the trend will continue. CEDN: How does your Powermax/ ACDelco and private label brands fit today’s retailers’ needs?
NL: Retailers need to differentiate their own brand programs with unique segments, sizes and promotions. Powermax USA offers solutions to create excitement, traffic and most importantly value. lighting to select chairs and refreshed our covers.
In addition to gaming, our focus is audiophiles—those true seekers of highquality, supreme audio. Our line of personal theater recliners are going to be awesome Father’s Day gifts or gifts for the true music hobbyist seeking high-quality audio! CEDN: What products do you see as being hottest this year?
AL: Feedback from our gamers led us to develop gaming storage ottomans. Gaming controllers, video games and wires now have a fashionable yet practical place. Ace Bayou has created storage ottomans with a variety of features. Trays that hold video games, covers that flip with drink holders and even speakers to enhance the gaming environment.
AL: This year, due to the economy, our emphasis more than ever is on value. Our gaming storage ottomans are affordable yet stylish in a variety of colors and fabrics. We also focused particularly on refreshing our line of products ranging from $19.99-$59.99.
As well, we’ve added some innovative
CEDN: Where is product emphasis?
screens. Klear Screen uses a proprietary anti-static solution that cleans, protects and preserves modern displays with every use. The Klear Screen fluid is made in our own plant in Northern California and is 100 percent non-toxic. Klear Screen safely removes dirt, dust, lint and fingerprints plus leaves the screen with an anti-static finish so you don’t have to clean as often. The environmentally friendly solution contains no alcohol or ammonia and is perfectly safe to use around children and pets. The Klear Screen cleaning system includes our exclusive second-generation Dual Micro Textured (DMT/2G) cloth that is manufactured with the same germ-fighting technology contained in space suits used on the NASA space shuttle. Our DMT cloth is the only microfiber polishing cloth where the antimicrobial properties last the life of
the cloth and are not removed by washing. This Klear Screen optical grade microfiber cloth is created especially to clean precision optics and highperformance displays without harm. Klear Screen suggests the smartphone user use the DMT cloth throughout the day to clean off the display, removing smudges and microbes. The new Klear Screen Mobility Kit includes 10 Klear Screen Wet Travel Singles and five Wet/Dry Travel Singles plus one antimicrobial DMT cloth. The kit contains everything you need to clean all of your portable devices including smartphone, tablet, laptop computer, netbook or eReader. The new Klear Screen Starter Kit contains a 2-ounce pump spray bottle of Klear Screen cleaning fluid, one large antimicrobial DMT cloth and three premoistened two-step Travel Singles
your
current
lifting up a new generation of “young gongs” to strike the hammer for charities, causes and ideas that can change the world. For more information, visit www.thehouse ofmarley.com and www.1Love.org.
About HoMedics HoMedics is the No. 1 name in health and wellness around the world. Created with the highest quality components, HoMedics invests in the latest technological advances to provide products dedicated to restoring everyday balance. Visit www.homedics.com.
CEDN: Can you tell me more about new ‘LED’ flashlights and lantern?
NL: The new LED technology provides energy saving technology, longer lasting bulb and optimum illumination at a reasonable cost for the flashlight and lantern industry. We have a full line of flashlights to fit consumers’ needs from house, auto, work and indoor and outdoor. Our new packaging is great and eco-friendly, the design is exciting, and the product is excellent and cost-effective! For more information, stop by South Hall booth 26002 or visit www .powermaxusa.com.
AL: To make the best quality product, give it that little something special—and be affordable. Anybody can make something really cool, really different, but if it’s not affordable it’s either never making it to the shelf or never moving off it.
We provide an entertaining family experience at home at a price everyone can afford.
Ace Bayou Corp., with 80+ years of combined ‘hands-on’ manufacturing experience, has facilities in Tennessee, Louisiana, Mexico and China. The company’s experience, strong international relationships and import and domestic capabilities distinguish it in the marketplace. Products are made efficiently while maintaining the highest quality standards. For more information, e-mail joandurand@ace bayou.com or stop by Gaming Showcase booth 5617 [located off main lobby of the LVCC in the North Hall]. (Wet/Dry). The kit contains everything you need to clean your HDTV, laptop computer, smartphone, tablet or eReader. All Klear Screen microfiber cloths are washable and can be used over and over again. Complete multi-language use and care instructions are packaged in every kit. Klear Screen is the original and most recommended cleaning solution since 1992.
About Meridrew Enterprises Meridrew Enterprises is a leading manufacturer of LCD cleaning products for consumer and institutional use and the purveyor of cleaning products at leading retail stores. iKlear and Klear Screen are registered trademarks of Meridrew Enterprises. For more information about Klear Screen or iKlear products, contact their office at 800-505-5327.
MURATA ELECTRONICS TAKES CENTER STAGE AT CES Consumer Electronics Daily News EVENING EXTRA
Company Gives Show-Goers A Look Into What’s Shaping The Future Of Consumer Electronics Murata Electronics, a world-leading electronics developer, will be demonstrating its Smart Home and Smart Life technological innovations at CES International 2011— ANT+ Alliance (Con’t. from p. 1)
practical physiological monitoring products, ANT+ Alliance member companies have set a new standard and are launching many industry ‘firsts’ this week at the ANT+ CES Pavilion. “Leaders in the digital sport and health sectors have gone beyond just collecting data,” stated Rod Morris, Director, ANT Wireless. “The real success is in taking that data and creating very simple and easy-to-understand feedback for consumers. Ultimately, the devices provide an instant correlation between cause and effect which empowers the user and influences behavioral change.” Sony Ericsson will be the first mobile Judo Baby (Con’t. from p. 1)
DM: Absolutely! St. Bernards can block, Labradors can catch and scrappy Jack Russell terriers can scramble. There are 20 real dog breeds that play football, and players have the opportunity to acquire different breeds with specific skill sets to execute various plays. CEDN: How do you plan to market Dog Football? Who is your target audience?
DM: Everyone! The game brings together pets, sports, excitement and fast-action gameplay that will excite the entire family. Additionally, to create further awareness we are teaming up with football great, Jerry Rice and
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technologies ranging from mobile and computing systems, smart energy management systems and digital home electronics to energy saving lighting and lifestyle health care devices. Besides showcasing these industry drivers, the company will give show attendees a chance to see how ubiquitous Murata products are in the new
and exciting products hitting the market. In addition to the above-mentioned technologies, MURATA GIRL is also set to make her U.S. debut. Already wowing trade show crowds around the world, she literally embodies several state-of-the-art technologies that allow her to effortlessly detect movement and balance—all while navigating her unicycle. Like her “cousin” MURATA BOY, both are the only ones of their kind and have generated a cult-like following with electronics aficionados around the world. They were developed to
demonstrate the functionality of Murata’s technologies that are not often visible in many everyday products. Both robots will be performing throughout CES at Murata Electronics’ South Hall booth 36231. To schedule a briefing, coordinate filming or to find out more information, please contact Amy Talley at 703-3238939 or atalley@jeffersoncomm.com. Additional background (including MURATA GIRL footage) can also be found on the company’s website, www.murata-northamerica.com/ces/.
handset manufacturer to have integrated support for ANT+ technology. This will be introduced in the Xperia™ X8, Xperia™ X10 mini, and Xperia™ X10 mini pro through software upgrades in Q1 2011. Several future Sony Ericsson Android™ devices will also support ANT+ technology, making it possible to connect to a large number of commercial health and fitness products. This will extend your Sony Ericsson handset to become the main hub for fitness and health activities, as well as communication and entertainment. Pioneer and Yellow Digital Health are showcasing the first-ever bike computer with 3G connectivity. A Qualcomm chipset inside the Pioneer computer provides the 3G connectivity. Verizon enables the 3G
network access and Yellow has designed the software backend that collects and transfers data (heart rate, and bike speed, cadence and power) to the Internet. All of this interconnectivity is possible with the ultra low power nRF24AP2 ANT chip by Nordic Semiconductor. Texas Instruments has just announced their ANT + Bluetooth® aggregator for health and fitness applications. This is the first single chip solution to allow customers to get ANT data to standard devices, such as cell phones and PCs over a Bluetooth connection. At CES, TI will show sensor data (weight scale, blood pressure, pulse oximeter) transferring to this aggregator over ANT+, then transferring to a laptop via Bluetooth.
A&D Medical of Japan has recently launched their telehealth suite of sensors enabled by ANT+. They have long been the preeminent worldwide supplier of wireless blood pressure cuffs and weight scales to the telehealth system integrators and are now very proud to add an ANTbased pedometer to their offering of ANT+ devices. Many of the telehealth applications you will see at the ANT+ pavilion will be powered by A&D sensors. They also will showcase their new iPhone application enabled by fellow ANT+ member, Wahoo Fitness. Discover more new products to be displayed during CES in tomorrow’s edition of Consumer Electronics Daily News Evening Extra.
his rottweiler, Nitus to launch the title. We have named Mr. Rice the Commissioner of our Pet Sports League as he brings credibility, experience, vision and leadership to the team.
through one of 12 personalized fields, exploring interesting terrains and discovering hidden treasures by swinging the Wiimote to throw, dodge, jump and swim to the championship and win the coveted Golden Fire Hydrant.
CEDN: Is Dog Football the only game in this series? Do you plan to extend the franchise?
CEDN: What is the gameplay/plot of Dog Football?
DM: Jerry Rice and Nitus’ Dog Football blends two popular genres, pets and football into an action-sports game for users of all ages. The multiplayer game created for the Nintendo Wii allows up to four players to participate in the ultimate pet sports experience. Users are able to assume the identity of one of 14 characters, leading a team of seven canine companions
CEDN: There are several football titles on the market. What distinguishes Dog Football from all the rest? DM: Many of the football titles currently on the market are geared primarily for male sports enthusiasts. Dog Football provides fun for the entire family. It gives traditional sports gamers the fast-paced action they enjoy, kids nonstop tail-wagging fun and even young girls and parents have a chance to get in the game!
DM: Jerry Rice and Nitus’ Dog Football is the flagship title in the Pet Sports League franchise that we plan to extend through multiple sports categories. The series is a unique collaboration across the pet and sports industries which is a first for the video game industry. We believe that we have discovered the magic formula for bringing the entire family together. You can visit our website at www.judo baby.com for more information. We will be at the Kids @ Play Summit in the North Hall, 3518.
FIRST EVER SHORTCUT KEYBOARD DESIGNED FOR 149 MILLION GMAIL USERS LAUNCHES ON GBOARD.COM 48
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Shortcuts, Productivity And Convenience Renders The Traditional Mouse Obsolete
Productivity fans can now harness the power of Gmail™ shortcuts with the launch of the Gboard on www .gboard.com. The Gboard is the first and only shortcuts keyboard designed specifically for the more than 149 million Gmail users[1], eliminating the necessity for a mouse. According to Inbox Alliance, the typical office worker spends two to three hours of their working day dealing with e-mail. With the Gboard’s 19 Gmail finger-friendly shortcut buttons, marking “spam” or “trash” is as easy as hitting a Walkin’Bag (Con’t. from p. 4)
Buffalo Junction, Va.
Ballistic JetCart MSRP: $155, $170 (with seat) Dim: 22'' x 12'' x 8'' Weight: 4.8 lbs, 6.8 lbs (with seat) Fabric: Ballistic Nylon Handle Height: 6 levels, 27'' - 37'' Able Planet (Con’t. from p. 22)
Active Noise Canceling Headphones— 200 Series, True Fidelity Active Noise Canceling Headphones; 300 Series, Extreme Foldable Active Noise Canceling Headphones and XNC230 Series—along with their line-up of stereo and wireless headphones. New this year, and debuting at CES, will be the Signature Series headphones that were designed by Able Planet sponsored athletes, Professional Motocross and two-time X-Games Gold Medalist Ashley Fiolek, NBA superstar Chris “Birdman” Andersen of the Denver Nuggets, and Professional Short Board
button, instead of moving a finger to the mouse, moving the mouse cursor to spam and then clicking the spam button. “The Gboard was inspired by my obsession with keyboard shortcuts, and once you start using shortcuts in Gmail, you’ll wonder how you lived without them,” said Charlie Mason, creator of the Gboard. “The Gboard is designed so pros and novice users alike can take these shortcuts to the next level.” Color-coded buttons add to the overall ease-of-use and simplicity by separating different task categories. The Gboard allows the user to access search, select, Continued on Page 53
Seat Surface 9'' x 9'' Seat Ground Height 15.25'' Limited Lifetime Warranty
For more information, contact Swany Walkin’Bag at 800-237-9269, ext. 102, or visit walkinbag.com. Register for Walkin’Bag’s free drawing at booth 35355 in the South Hall Upper Level.
Surfer, Jesse Heilman. Also debuting will be the new gaming headphones in military-inspired design. The units are designed with army, navy, jungle and desert camouflage inspired ear cups. Bundle this unit with Able Planet’s LINX Audio microphone for the ultimate online gaming experience. The LINX audio microphone is a high definition small diameter noise canceling microphone that provides unsurpassed voice recognition and pickup. It features an adjustable boom arm with foam windscreen and clothing clip. For a special demo of the units, Able Planet is located in the Central Hall at booth 14616 and at www.ableplanet.com.
Consumer Electronics Daily News EVENING EXTRA Cobra Digital (Con’t. from p. 1)
digital imaging business?
WP: We have taken advantage of the consumer looking for lower cost products during these difficult economic times and have increased our sales volume considerably in 2010. With the help of technology advances, we have been able to keep our prices low while adding features and performance to our products. We have always offered digital cameras with significant value and lower cost compared with Japanesebranded cameras but this is even more important for us to accomplish in today’s market. Our products sell in retail and catalogues that target the cost-conscious consumer such as Kmart, Kohl’s, Sears, Meyer’s, Hammacher Schlemer, Front Gate, Amway, Seventh Avenue, Fingerhut, QVC, Amazon and many more. Our goal is to provide the highest value, quality and performance at the lowest price, and without our attention to the changes in technology, we would not have been able to accomplish the task. We expect 2011 to be a very exciting year with consumer confidence coming back strongly for affordable and higher technology camera products.
CEDN: What new technology are you incorporating into your 2011 product line?
WP: We have added a number of fun and very useful features and products into our 2011 product line. We are introducing new 16 megapixel cameras, full HD high definition video cameras and a very exciting new line of portable scanners. New features such as face recognition will identify the faces of our customer’s grandchildren, anti-shake functions will improve image quality and direct upload of videos to YouTube and other sites and more fun.
My favorite feature is our new large touchscreen displays which controls the camera functions at a single touch or with the swipe of a finger will glide the pictures that have been captured across the display, one after the other.
For the productivity-conscientious, our new line of portable scanners, is unique with features and productivity tools found nowhere else and perfect for many different users including the road warrior, the desk-bound, the hobbyist and the young explorer. CEDN: How about new products for 2011? What can you share with us?
WP: Lots of new products and I encourage your readers to stop by our CES booth in the South Hall 4 upper level, booth 35401 at the top of the escalators, for a close-up look and get personal experience with our new digital imaging products. In addition to a number of new digital still and HD video cameras that I mentioned before, we are introducing the first 3 in 1 Digital Imaging Scanner which can operate on its own without the need of a computer connection. We also have exciting new miniature cameras in sunglasses, pens and sports camera forms that are perfect for business, home
or outdoor use.
We are also introducing new wireless Wi-Fi and direct to Internet IP security cameras that solve the problem of how to place them in difficult to wire locations indoor or outdoor and also can be contacted directly via an iPad, iPod or other mobile phone or through Skype from anywhere in the world to see if Fido is on the couch, to see if children or elderly are safe or to act as a deterrent to unwanted non-guests.
CEDN: Over the last several years, we have seen the Mega Pixel [mpx] rating of digital cameras continually increase. Where do you think it will go from here?
WP: Good question. In 2009 it was 8 and 10mpx, in 2010 it has been 12mpx. I think that it is possible for the Mega Pixel (mpx) ratings to continue to go up, and we are introducing 16 megapixel cameras for 2011 but I am not so sure that it makes any sense for the average photographer. Most photo processors will tell you that a great 4x6 or 5x7 inch printed picture can be made from a 5mpx camera. Also, today, it is not easy for most average photographers to e-mail or transmit via the Internet a file much larger than 3 or 5mpx and the larger megapixel files just take up more memory space on SD cards, hard drives or other storage devices. So unless the average photographer is planning on printing large posters or billboards, today’s 12mpx cameras are far more than enough and most photographers should only need the 5mpx setting of that 12mpx camera. This being said, we are still offering 16mpx cameras since many end users still think more is better.
CEDN: Has your customer been looking for HD video cameras?
WP: In 2010, we have sold far more regular resolution digital video cameras, and I think the same will happen for 2011, but we also offer exceptional HD high definition video cameras in our product line and this part of our business has been growing. I think as more consumers buy new HD flatscreen TV sets, we will see the demand moving more to the HD video cameras. Today, however, a lot of consumers are asking themselves if the added cost of the newer HD cameras is worth it, especially since video uploads to YouTube and other social sites need the lower resolution, not HD, and the HD files can get to be very large requiring more memory space and allowing only shorter video time length. This being said, however, we are still offering a number of full HD1080P, 720P and D1 video cameras in our 2011 product line. For more information on Cobra Digital products please visit their booth 35401 in the South Hall 4 upper level or www.cobra digital.com or call them at 847-537-9400.
Consumer Electronics Daily News EVENING EXTRA Be A Headcase (Con’t. from p. 1)
and they are the only cases in the world with apps. “A bottle opener on a phone case! That’s crazy cool, and it comes with a free app that when you open a bottle or can, it plays your favorite song or sound and displays a picture. Now, that’s CES cool!’ That’s what I was told by my vendors,” said Dean Monaco, President of BeAHeadCase.com. Be A Headcase is a United Statesbased company specializing in innovative products designed to protect and enhance mobile electronic devices. Their innovations provide easy-to-use accessories that are both practical and DICOTA (Con’t. from p. 1)
DICOTA develops high-end carry solutions and accessories that protect digital devices such as smartphones, e-readers and personal computers. OSM Group develops and manufactures customized product solutions, mobile accessories, computer bags, promotional items and display phones to some of the world’s leading multimedia and personal health brands. “We are delighted to introduce our latest product range to the market. We are working to deliver OEM quality features that create a look and feel that is consistent with BlackBerry design brand elements, while extending the existing line of BlackBerry device accessories,” explained Jean Pierre Martin, Vice President, DICOTA. “We apply our Intertek (Con’t. from p. 1)
Intertek works diligently to bring your product to market with a competitive edge. Intertek has arrived at CES to provide energy efficiency solutions for the wide collection of companies on display from around the world. As a global testing leader, Intertek realizes the value of delivering fast turnaround and works with manufacturers to ensure that speedto-market objectives are met. They take action to expedite results and build momentum for products to reach the market and hit the mark. Having tested a number of feature items at this year’s show, Intertek proudly Eye-Fi (Con’t. from p. 1)
devices is also impacting how consumers perceive the devices they have, and the choices they make―specifically, which shutter to press to capture their digital memories. The rising use of smartphones to take photos and videos illustrates the importance of sharing as a part of capturing memories. These users are sometimes willing to compromise camera advantages like speed, action or lowlight performance, or zoom-ability for a connected experience. However, sharing itself has changed in nature, and we now live an era where more devices have WiFi, 3G or even 4G built in. Wi-Fi penetration from home to coffee shop is at an all-time high, and the eye-popping displays of mobile devices and TVs demand great image quality. Because of that, the
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attractive for today’s mobile lifestyle. They are a group of inventors who are on the cutting edge of product design and development. They are the WORLD’S first to introduce you to the retractable ear bud phone cases and the bottle/can opener phone cases. They are also the WORLD’S first and only company to attach an app to a product with their bottle/can opener phone cases. The app that counts the brews you pop, displays pictures (from your library) and plays your songs/sounds of choice every time it cracks open a cold one. You can even set it to play special Be A HeadCase tracks such as the Funky Monkey, 5 O’clock Somewhere Parrot and Annoying Mother-in-Law. Visit
beaheadcase.com to view the app video and see other CES cool products, such as the Retractable Headphone Case. The Retractable HeadPhone Case is geared toward consumers who are tired of messy pesky wires, when traveling, exercising or just hanging out. The sleek, sophisticated design of the case allows the headphones to be stored neatly inside the storage compartment and features a removable rotating belt clip. This means it is non-obtrusive enough to be tucked into the pocket, briefcase and/or pocketbook when not in use. This case also includes a FREE APP. Both cases are available at beaheadcase.com. Other cases available at beahead case.com are the:
• Waterproof case with waterproof ear buds: great for swimmers, outdoor enthusiasts and more. Dive up to 65 feet and listen to tunes and take pictures with your phone camera! • World’s First Retractable Bluetooth Headset: no more annoying Bluetooths attached to your ear, just extend the Bluetooth when answering a call and retract back when done! • Stylized screen protectors for iPhone, iPod, iPad and more! • World’s First Retractable Headphone Case: no more pesky wires when exercising, hiking or traveling.
extensive design, product and technological expertise to provide functional, hardware and stylish products for BlackBerry devices, and consumers with a sense of style will love the range: our slim, contemporary design and high quality materials promote mobility and ease of use.” DICOTA has maximized the usefulness of their designs with features such as the closing flap with an embedded magnet that ensures a swift and effective shutting action that also shuts down devices to save battery life. “We apply our extensive design, product and technological expertise to provide functional, hardwearing and stylish products for RIM® devices. In our view we will be supplying the market with the highest possible quality product.” Martin says that while the range is primarily for business professionals and
frequent travelers, it will also appeal to those with an eye for fashion and design. “Anyone with a sense of style will love the range: our slim, contemporary design and high quality materials promote mobility and ease of use,” he said. DICOTA’s solutions have been carefully created to cater to a broad spectrum of protective solution needs: from hard covers to holster cases. Throughout, DICOTA designers retain focus on ergonomics, practicality and style. DICOTA is currently exhibiting at the world’s largest consumer technology tradeshow, International CES, at South Hall MP25956.
media products. Each DICOTA product is created for a world on the move: for a world that requires perfect protection and deserving no less than first class design. Find out more about DICOTA at www.dicota.com.
About DICOTA DICOTA is renowned for supreme quality and functionality in protection through carrying solutions for your personal
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
represents the most efficient path to ENERGY STAR® certification by providing global resources and fast project turnaround for consumer electronics manufacturers. Our facilities have the immediate capacity to test, inspect and verify home electronics and appliances to efficiency standards. Meeting EPA requirements for newly restructured ENERGY STAR Third Party Certification procedures, Intertek was the first EPA Recognized Certification Body which covers certification for all gas and electrical ENERGY STAR product categories, including more than 60 product types across appliances, home electronics,
HVAC, information technology, lighting, and commercial foodservice equipment. Through their excellent working relationship with EPA and DOE, Intertek’s team of ENERGY STAR engineers serves as a valuable resource for understanding the program and guiding manufactures through all stages of the certification process. Manufactures demand speed and efficiency when pushing their products to market. In response, Intertek delivers 24hour turnarounds on ENERGY STAR Certification after all testing requirements are met, leading expertise in product performance and quality testing, the fastest time to market for product safety
certification (less than 15 days average turnaround), and the largest independent network of EMC labs worldwide. Their global network of Energy Efficiency Centers of Excellence provides immediate capacity to drive products to market faster and maximize revenue potential. Intertek invites you to start your day off right—stop by booth 12345 in the Central Hall and receive a gift card good for a FREE coffee. Now that’s efficient! For more information on Intertek’s testing and certification capabilities or ENERGY STAR program requirements, call 800-WORLDLAB (967-5352), visit www.intertek.com/ces-2011 or stop by booth 12345, Central Hall.
digital imaging industry is poised like never before to make the photo taking, viewing and sharing experience richer and more seamless. Alan Bullock of InfoTrends points out: “The connectivity built into many mobile devices enables instant sharing of the moments of people’s everyday lives. Most digital cameras still take better pictures than most camera phones, but without connectivity, sharing takes place later, after the excitement of the moment has passed.” This window of opportunity is short, and letting it pass by affects the relevance of the content, negatively impacting the motivation to share. And that, Alan notes, affects the way consumers perceive their digital camera, adding, “Cameras without connectivity may soon be relegated to planned picture-taking events instead of a must-carry accessory.”
So how is Digital Imaging evolving into Connected Imaging? Led by efforts from both major camera brands, as well as start-ups like wireless memory card maker Eye-Fi, consumers can now automatically back up and organize their content right from their camera. Connectivity allows us to do the most fundamental thing, which is to get those memories out of the camera as easily, as automatically, as possible so they can be saved or shared immediately. As new technology is being introduced, the experience from photo taking to viewing and sharing the memories is more connected and offers the flexibility consumers have come to expect. An example of this is Direct Mode, which Eye-Fi introduced at CES, empowering users to transfer the lifelike images taken with their digital camera to their mobile device, where they can leverage the high
definition screen, touch interface, and pervasive connectivity to view and share newly created memories. Eye-Fi will be demonstrating this new capability at CES at booth 3614 in the “Living in Digital Times” section of the North Hall. More information is also available at www.eye.fi.
Visit Be A Headcase at the iLounge booth 3235 or go to www.beaheadcase.com.
About OSM Group OSM Group specializes in the design, manufacture and distribution of customized mobile accessories, retail display and premium product solutions for leading brands primarily in the multimedia industry. For more information about OSM Group, please visit www.osmglobal.com.
Gboard (Con’t. from p. 48)
results, show stars, escape, reply, reply all, forward, compose, add/remove star, archive, trash, spam, next thread, previous thread, next message, previous message, inbox and open/close. The Gboard, with 19 Gmail fingerfriendly shortcut buttons, is carried exclusively online at www.gboard.com.
[1] Estimates are according to comScore.