Chain Drugstore Daily • August 10, 2020 by OserCommunicationsGroup

Oser Communications Group

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS

San Diego Monday, August 10, 2020

Tree Hut and Baby Magic Brands from Naterra International

The Impact of Eye Vitamins on Overall Eye Health

An interview with Chris Marschall, Vice President and General Manager, Consumer Health Care, Bausch + Lomb.

CM: By the 2030s, older people are projected to outnumber children for the first time in U.S. history. Given that our eyesight changes as we get older, and knowing there will be a significant part of the population over the age of 50 within the next 10 years, it’s important that we, as a global eye health company, provide a variety of innovative products that support and enhance the eye health of aging consumers. For example, as many as 16 million Americans are impacted by age-related macular degeneration (AMD), a leading cause of vision loss in people over 50, which may impair the ability to conduct daily tasks such as driving, reading and recognizing the faces of loved ones. Our PreserVision® AREDS 2 Formula eye vitamins contain the exact nutrient formula recommended by the National Eye Institute (NEI) to help reduce the risk of moderate to advanced AMD progression, based on the “Age-Related Eye Disease Study 2” (AREDS2). In addition, our Ocuvite® Adult 50+ eye vitamin and mineral supplement is designed to help support eye health and replenish vital eye nutrients that we can lose as we age, including lutein, zeaxanthin, omega-3, zinc, copper, vitamin C and vitamin E. Ocuvite Adult 50+ eye vitamins provide important eye nutrients not found in most leading multivitamins.

Naterra International, Inc. is a leading American manufacturer and marketer of beauty, baby care and personal care products. Through the years, Naterra has earned a reputation for being a responsive resource to some of the most influential names in the skin care and beauty industry. Since 1994, the company has been producing exceptional, high quality beauty, body care and skin care products to help its customers look and feel their best. Naterra manufactures and markets two major retail brands, Tree Hut and Baby Magic. Tree Hut has grown from humble beginnings in Farmer’s Branch, Texas, to having the United States’ No. 1 selling sugar scrub and body butter by focusing on the power of using natural ingredients to reveal skin’s beauty. There is always time for a little self-love and pampering, especially in times like these, and Tree Hut offers the perfect selection of body scrubs, lotions, butters, shave products and more in luxurious formulations and delicious scents that delight the senses but don’t break the bank. Tree Hut offers the perfect products for turning a mundane daily cleansing routine into an exotic escape right in your own shower. Baby Magic has been loved by protective parents for over 65 years for its wonderful formulas and classic scents. The brand provides high quality products loaded with nourishing ingredients like the aloe, shea butter, lavender, chamomile and calendula oil that you find in high-priced, prestige brands but at a value price that fits everyone’s budget. Baby Magic still offers the nostalgic original baby

Continued on Page 10

CDD: Why is eye care important in a country with an aging population?

XIL IMPACT: XIL Consulting Builds Technology to Assist Clients

Putting MarkeTouch at the Wheel

By Matt Casserly, Marketing Manager, MarkeTouch

In today’s marketplace, it’s not the strongest that survives or the most intelligent; it’s the one that is most responsive to change. For nearly two decades, MarkeTouch has provided intelligent, actionable communications solutions to numerous pharmacies throughout the country without utilizing third-party contractors all while developing and maintaining our services within the United States. Our primary responsibility is to the patients, pharmacy team members, clients and all others using our products and services. We consistently ask ourselves: what is driving you? Every cent is valuable. Every second counts. Every patient matters. Every experience is significant. What is driving your pharmacy business goals this year? Do you want to increase revenue? Increase your prescription count and ancillary sales. Do you want to increase profits? Decrease your cost to fill and the impact of DIR fees. Do you want to improve outcomes? Increase your patient education and adherence. Do you want to give your customers a greater experience? Improve the pharmacy workflow and patient’s in-store experience. Put MarkeTouch at the wheel to drive these pharmacy goals. We have a solution that delivers quantifiable results. Our services are proven to increase prescription counts by an average of 2.5 incremental fills annually. Increase your ancillary sales with greater patient interaction. MarkeTouch provides over a 99.9 percent uptime for the entire platform while receiving and delivering over 300 million communications annually. If

2020 has already been a pivotal, challenging year for the pharmacy space. Retail pharmacies are shutting their doors, the industry’s grappling with the implications of 2019’s massive PBM consolidation and many are still reeling from the hit of crippling DIR fees.With the economics of small to mid-size pharmacies in decline, it’s critical – now more than ever – to ensure that these organizations have access to technologies that can close some of the transparency gap to improve their financials. Last year, XIL Consulting launched a radical solution to address these gaps: XIL Impact. XIL Impact is a SaaS platform that offers clients access to their own, real-time data, complete with tools, analysis, insights and management dashboards. In less than a year, Impact has gained traction as pharmacies recognize that this is a solution built specifically for them directly from retail pharmacy input. “The key here is to identify what retail pharmacies need by listening to key opinion leaders, and then build it,” Raymond McCall, President of XIL Consulting, explains. The dynamic instability of the industry requires new approaches and solutions that can shift with the demands of re-imagining the future of pharmacies. “Impact is not a static platform. Our development team is constantly evaluating gaps and then filling them. We’re listening. We build our technology quickly and efficiently because our clients can’t wait. They need solutions now.” One of the key components of the Impact tool is “Measure,” an easy-to-read dashboard that offers a visual snapshot of how a pharmacy is actually performing. It allows users to prep for meetings in under three minutes and offers a 10,000-foot view. And

Continued on Page 10

Oser Communications Group

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS

San Diego Monday, August 10, 2020

Tree Hut and Baby Magic Brands from Naterra International

The Impact of Eye Vitamins on Overall Eye Health

An interview with Chris Marschall, Vice President and General Manager, Consumer Health Care, Bausch + Lomb.

Continued on Page 10

CDD: Why is eye care important in a country with an aging population?

XIL IMPACT: XIL Consulting Builds Technology to Assist Clients

Putting MarkeTouch at the Wheel

By Matt Casserly, Marketing Manager, MarkeTouch

Continued on Page 10

Monday, August 10, 2020

Switching Up Hairstyles for the Summer Summers are for new friendships, dinner dates, new love and beach days. This is the season for all day fun. But, remember all good things come to an end. As you work to cram as many memories in before the end of summer, it’s helpful to have a versatile hairstyle that can take you from a beach day where you’re taking in the sun, to a night on the town with the girls, in just a few simple steps. Starting with a great foundation will help in the process. Begin with freshly washed hair using Creme of Nature Pure

Honey Moisturizing Dry Defense Shampoo and Conditioner, followed by the Pure Honey Moisture Replenish & Strength Hair Mask for added moisture, to prevent breakage and tame and control frizz, so that your curls pop. Part hair down the middle. Apply Creme of Nature Pure Honey Shrinkage Defense Curling Jelly to hair as you flattwist hair for definition and curls. The average number of twists for this style is 12 to 15. Go under a hood dryer for one hour or let dry overnight. The next day, unravel your twist and

Uniweb: Commitment to Excellence in the Fixturing Business Uniweb, Inc. is truly honored to have been partnering with retailers and merchandisers for more than 50 years, providing storage solutions that met or exceeded the retailers’ fixturing challenges throughout their stores. “It all started with the Uniweb shape some 50-plus years ago,” explained Chief Executive Officer Cindy Davidson. “Weber Showcase began in the early 1900s, founded by my grandfather, Karl A. Weber, and his brother, Fred Weber. Having been raised in the fixture industry, my father, Karl F. Weber, engineered his solution to the frustration of displaying product on pegboard, which he felt was very inefficient, weak and basic in appearance. His ingenuity created an allsteel panel with grooves every 1 inch vertically providing endless merchandising opportunities horizontally, the same basic Uniweb shape that we manufacture today.” Uniweb provides quality Americanmade powder-coated, steel fixtures and components for pharmacy, retail merchandising, and office spaces. Its unique con-

cept in merchandising ranges from wall panels and shelves to general merchandise store fixtures to versatile Rx work counters and workstations. The all-steel panels consist of continuous horizontal channels, vertically spaced every inch, allowing for greater utilization of the display surface and broader flexibility in merchandise placement. Product facings are increased by a minimum of 17 to 25 percent, and in some cases up to 50 percent. This extreme capitalization on space results in greater profits for retailers. An infinite number of design possibilities are available: custom metal finishes, trim strips, décor panels, laminates, wood, wood veneers, drywall facings, decorative metals, glass, tile, awnings, special lighting, signage and many others. Add these custom design features to Uniweb’s interchangeable components and accessories, and you receive endless options to complete or restyle your project. Uniweb takes pride in forging lasting relationships. The company makes it a priority to be a part of its customers’

Generic Pharmaceuticals and Sterile Injectables from Par Pharmaceutical For more than 40 years, Par Pharmaceutical has been an industry leader in innovation, development, manufacturing and commercialization of generic pharmaceuticals and sterile injectables. Par Pharmaceutical is an operating company of Endo International plc, a highly focused generics and specialty branded pharmaceutical company delivering quality medicines to patients

in need. Endo has global headquarters in Dublin, Ireland, and U.S. headquarters in Malvern, Pennsylvania. Today, Par Pharmaceutical’s sales place it among the top generic pharmaceutical companies in the United States. The company conducts manufacturing both domestically and abroad. It markets and/or licenses more than 150 prescription drug product families under the Par

Ascend Continues to Push Ceiling Upward 2019 was a milestone year for Ascend. Construction was completed on a doubling of capacity at its Indian Damon facility and the first phase of construction at its new Indore facility was also completed. The completion of these projects will serve both Ascend and its customers well over the next decade by creating enough capacity to remain in existing molecules and accommodate up to another 100 plus. Besides the existing 55 mol-

ecules Ascend is currently marketing, it has another 56 fully developed and awaiting FDA approval and another 100 or so at various stages of development. Ground has also been broken on phase 2 at Indore, which will accommodate planned new dosage formats and more specialized molecules. The results of these investments are that Ascend continues to grow in a difficult environment and at a pace above

Chain Drugstore Daily style accordingly. Adorn with stylish hairpins to create twist-out. Use the Creme of Nature Lightweight Shine Mist to add brilliant shine and all-day frizz control. To add lift and height, use a hair pick to lift from the root only as to not disturb your curls.

For more information, go to www.cremeof nature.com, email kenneth.ray@revlon.com or call 586.530.9358. strategy. It continually researches trends in the retail environment. It listens to retailers’ challenges and provide realtime constructive feedback. It provides a quality, tailored, valuable team member to benefit your store’s operations for years to come. Most importantly, Uniweb supports its customers and products long after the install by striving to help clients to design for today and prepare for tomorrow. “While we utilize the same foundational shape in our products today, we have expanded our equipment offerings to the retail, hospital, pharmacy providers and other industrial applications throughout a wide range of users. The journey has taken the Uniweb team in many different directions, which proved both exciting and challenging. We look forward to the future and what the new generations will bring,” said Davidson. Moving into the next half-century, Uniweb will remain active and pioneering, working collaboratively with its

label as well as its sterile injectable portfolio marketed under Par Sterile Products. Par is advancing a robust research and development pipeline of potential products with many products awaiting U.S. Food and Drug Administration approval, including several first-to-files, and many other products in development with continued focus on Paragraph IV and first-to-file opportunities. In recent years, the company has introduced generic versions of several

industry averages. The goal of being viewed as a trustworthy and reliable supplier continues to be the company’s main goal. John Dillaway, the company’s Executive Vice President, says, “We want customers to know that if they favor us with their business that we will take care of them. We are expanding our expiration dating on as many molecules as possible, which allows us to hold more inventory on hand, so when customers come to us looking for help, we can say yes right away. This, coupled with what we believe is the best prepared and service attentive group

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director Anthony Socci Associate Publisher Jeanie Catron Associate Editor Yasmine Brown Art Director Susan Stein Customer Service Manager Tara Neal Director of Operations Jay Watson • Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Chain Drugstore Daily is published by Oser Communications Group ©2020 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com

Lee M. Oser Founder

partners to evolve and transform the fixture industry. It will adhere to the highest of quality standards, improvements to efficiencies, attention to detail, and craft product that allows customers to highlight product, making their space extraordinary. Strong as steel for 50 years! For more information, call 800.486.4932 or go to www.uniwebinc.com.

major pharmaceutical products, including: Everolimus Tablets 2.5mg, 5mg and 7.5mg (Novartis’ Afinitor®), Nitisinone Capsules 2mg, 5mg and 10mg (Swedish Orphan International’s Orfadin®), Sucralfate Oral Suspension 1gm/10mL (authorized generic version of Allergan’s Carafate®), and Zileuton Extended Release Tablets 600mg (Chiesi’s Zyflo CR®). For more information, please visit www.parpharm.com.

of account executives, positions Ascend as an attractive option for customers.” By combining service, knowledge, capacity and responsiveness, Ascend believes it can stand out in a crowded field with many competitors. Since its emergence in the industry in 2008, Ascend has continued its impressive year-over-year growth every year since and appears to be well positioned to have that trend continue. For more information, www.ascendlaboratories.com.

Monday, August 10, 2020

Uniweb on the Go: Mobile Spaces Take it to go with Uniweb’s product line for mobile health centers, disaster response units, on-site office space or roving training facilities. Take your operation on the road by installing Uniweb products in trailers, buses, box trucks and cargo containers to create a space where medical staff can work on the vehicle in exam areas, office areas and labs. Keep supplies, tools and equipment secured and organized using Uniweb’s 24 gauge steel panels, workstations, locking cabinets and accessories. C2 cabinets, fivedrawer cabinets, two-drawer cabinets, under-counter drawers, Lok ‘n Roll – just to name of few of the company’s secure and elite locking units.

Storage Space Need extra storage in such a tight area? Need to secure merchandise or files? The Lok ‘n Roll Cabinet® does both. It pro-

vides a secure, locking cabinet with a Uniweb shape exterior, and a sliding bay pull-out housed within. Stock supplies inside and out! In a health mobile, this cabinet can be used for C2 narcotics lock up, HIPAA regulated patient records and CAL file storage, will call, etc. Add a Sliding Wall unit to increase storage capacity without increasing the overall footprint. Double, even triple, the storage of your wall panel. Uniweb’s wall panel is secured to the interior wall, a track is laid down in front of the panel, then a second complete gliding panel or bay is assembled in front. Work Space Need ample work surfaces? The Uniweb workstation is a true multifunctional system that can be custom-built to serve a variety of needs. Featuring storage areas both above and below the counter translates into

Skincare for Today’s Consumer With seemingly endless growth in skincare products, Remedy Dermatology Series Moisturizing Lotion has key elements that make it appealing to today’s well-informed consumer. First, it appeals to their search for gentle, more natural options. The lotion’s formula is rich in gentle botanicals like blue-green algae, soy proteins, green tea and clove flower extracts. These plantderived ingredients provide multiple skin benefits including humectants, moisturizers, skin nutrients and soothing antioxidants. Remedy Dermatology Series pro-

vides a complete level of skin support that hydrates while maintaining skin’s natural defenses. For people with sensitive skin, some commonly found skincare ingredients can cause negative reactions. That’s why what isn’t in this lotion is almost as important as what is. Formulated for extreme gentleness, Remedy Dermatology Series Moisturizing Lotion contains none of the ingredients listed on the North American 80 Comprehensive Series List (NAC 80) of possible allergens. That means that the product con-

Pink: Created by Women for Women An interview with Kimberly Vigliante, Senior Vice President of Sales and Marketing.

CDD: Can you tell our readers why you

launched Pink® and what makes the brand stand out?

KV: Today’s woman is many things: an on-the-go mom, a student, a professional – the one thing they all need is a brand they can trust. We created Pink, a wellness brand designed by women for women with a cause, to do just that. We want all women to be the best that they can be. If we can share some good along the way – even better! We are truly dedicated to leading through kindness and sharing our passion for wellness by empowering all women to live their best life, which means supporting her, her family and her community by partnering with charities that focus on women’s causes. We had a lot of fun launching this brand. Watching the women share and support each other’s ideas and seeing the Pink brand evolve into what it is now was truly amazing! CDD: What makes Pink’s products so unique?

KV: At Pink, we put women’s health at the forefront by not only delivering high quality nutritional products, but also providing her with the simple solutions she is looking for. Specific products for her! So, she can keep up with the demands of

Chain Drugstore Daily roomy and uncluttered workspace. The convenient modular wiring system means your workstation will be up and running in no time. The system’s efficiency is complemented by the aesthetic appeal of laminated counter tops as well a wide range of color choices, locking drawer and cabinet abilities and privacy screen options. Furthermore, the Adjustable Height Powered Workstation allows for a smooth powered transition from sitting to standing positions and everything in between with five preset height settings that adjust from 24 inches to 51 inches at the touch of a button. This sleek furniture hides bulky wires and connections. The backsplash options allow an extensive selection of workflow accessories available, all designed to your tains no aloe, parabens, phthalates or fragrances that are commonly used in other skincare products. Additionally, Remedy Dermatology Series Moisturizing Body lotion has received the National Eczema Association (NEA) Seal of Approval. This product comes as an extension of Medline Remedy®. Medline is the No. 1 market leader for skin care products in the health care industry. The brand’s skincare experts formulate high performance moisturizing her busy life. We developed targeted wellness solutions with a purpose: great tasting gummies to give a sweet moment of self-care, on-the-go single serve stick packs for her fast-paced life and delicious, naturally flavored fast dissolves that drive results. We have focused on the trending ingredients she is asking for such as melatonin, collagen and B12 to address her key needs, such as sleep, beauty and energy. What woman do you know that isn’t concerned with at least one of those areas? We also wanted to address the stress of everyday life, so we developed a unique formula to provide her with support when she needs it most, our instant favorite: Calm Caps! This tranquil blend of L-theanine, chamomile, ashwagandha and passionflower is designed to provide calm in the chaos. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.) I mentioned quality earlier. I want to go back to that. All of our Pink products are non-GMO, gluten free and free of common allergens and chemical additives, guaranteeing a clean wellness experience so she can conquer her health goals.

color specification.

Private Space Need partitions within your space for one-on-one customer care? Maintain privacy with the use of Uniweb’s Consultation/Immunization Pop-Out Screens which provide convenience with their portable and flexible ADAcompliant design. Uniweb crafts a welcoming and comfort-focused ambiance with the use of privacy glass doors and panels and natural light to keep the room comfortable. Combine this with sound absorbing décor fabric or wood panels to manage patient confidentiality. These dynamic pop-out rooms provide unsurpassed utility at an affordable price. Give Uniweb your challenges today. For over 26 years, Uniweb has been a proud member of NACDS. For more information, call 800.486.4932 or go to www.uniwebinc.com.

lotions, creams, cleansers and barrier creams for the entire continuum of medical care. Now, Medline is bringing this deep expertise to the retail market with Remedy Dermatology Series Moisturizing Lotion. It was recently launched at retail in March of 2019. The packaging is designed to stand out from other lotions on shelf, highlighting the effectiveness and gentle, botanical formula.

For more information, go to www .medline.com. From ingredient formulation to producing the final product, every aspect of Pink has been carefully crafted by women, including our beautiful and unique pink colored packaging with its eye-catching design. With a sleek, custom-made pink bottle and satiny pink label, our Pink products are sure to be the center of attention on shelf and a favorite in her wellness cabinet.

CDD: Supporting women’s causes is a pillar of Pink’s identity. Can you expand on that?

KV: Empowering the daily lives of women goes beyond just vitamins and supplements. Our hope is that we can help share our passion for wellness with others by supporting the women who purchase Pink, their families and their communities. When consumers purchase Pink, a portion of sales is given to charities that support women’s causes. The world can use a little more TLC in it, and if Pink can help influence positive change in someone’s life then we should all feel proud. At Pink, we believe that when women support each other, incredible things will happen! For more information, www.pinkproducts.com.

Monday, August 10, 2020 tomers, and the rest of the team. Aurobindo is committed to resolve all pending regulatory issues and continuously improve quality. The customer accounts services team is top notch, and has over 25 years of experience in the field combined. Through open communication and daily meetings, customer accounts services is able to tackle any obstacle that comes its way. The distribution center is located walking distance from customer accounts services and the supply chain team in the U.S. corporate office, granti-

ng accessible face-to-face conversations and observations. Aurobindo prides itself in this layout, making the daily grind seem more like a close-knit family that just so happens to be extending lives by providing affordable generic medications. If you have any questions or concerns about Aurobindo’s products, contact the customer accounts services team at 866.850.2876, or via email at customer service@aurobindousa.com.

Roadrunner Red, Trailblazer Blue and Pathfinder Purple. These features, combined with nationwide television and print advertising, have made the HurryCane a household name. With a growing group of senior citizens in the United States, the demand for durable medical and mobility equipment continues to rise. This group of senior citizens is the wealthiest this country has ever seen, resulting in an all-time high

demand for quality and stylish equipment. These customers are shopping in retail stores and looking for products that meet their needs. The majority of all HurryCanes are sold from retail store shelves. HurryCane nationwide advertising drives customers into stores to make their purchase. Their targeted destination shopping combined with higher-than-average spending power makes for a valuable consumer coming through store doors. More than 25 percent of HurryCane pur-

chases are made by repeat customers buying additional colors and accessories. Grow your HurryCane sales by offering all four colors on your shelves. HurryCane also has multiple display options. Standalone displays have been shown to increase sales by three times over the standard on-shelf or pegged inline products. Millions of customers love their HurryCanes and trust the HurryCane mobility brand.

bursements are incorrect and then make critical adjustments. Arguably the biggest disrupter Impact offers is the “Negotiate” vertical. This tool allows pharmacies to understand and strategize when and how to react to new payer amendments and contracts. With Impact, what normally takes weeks to analyze and evaluate now takes minutes. This gives

pharmacies more actionable data and confidence when addressing payer issues. “Technology coupled with deep insights from both clients and our senior team members is game changing for our clients,” says McCall. “This is only the beginning. Pharmacies can join our user group to help prioritize next level developments. This summer, we’re

launching a brand new DIR recovery product as part of the Impact platform. And while our next significant development is under wraps, I can say that it involves predictive analytics and it’s about to revolutionize this entire space.”

consumers over the last decade, likely even more with the COVID-19 pandemic, and increased screen time can greatly impact eye health. Blue light, comprised of shorter wave lengthens and greater energy versus the other parts of the light spectrum, emitted from digital devices and longer periods of time looking at screens are continually exposing eyes to new levels of stress. In fact, today, most adults spend nearly 12 hours a day on digital devices, exposing themselves to blue light for extended periods of time. Even those who do not work in front of a computer are exposed, as blue light is also emitted from the sun, LED lights, fluorescent lights, cell phones and televi-

sions. That’s why we created products like Ocuvite Blue Light eye vitamins. They are formulated with high levels of lutein and zeaxanthin to replenish the macular pigment layer that helps shield eyes and filter blue light.

Aurobindo Focuses on Customer Service, Honesty, Transparency Aurobindo is an Indian USA headquartered generic pharmaceutical company founded in 1986. Its first product approved by the U.S. FDA was in 2004, and since then Aurobindo has been consistently growing. Its vision is to become a consistent top five generic pharmaceutical supplier and have a reputation for superior customer service, honesty and transparency. With a total of 1,353 employees employed across all U.S. divi-

sions at the close of 2019, Aurobindo continues to add to its headcount with even more expansion and growth. Aurobindo actively achieves this expansion and growth by striving for 100 percent accuracy in all customer related activities including orders, shipments and correspondences. It has established longterm relationships with customers based on integrity and trust. The national account managers are available 24/7 to its cus-

HurryCane – Still ‘The Cane That Stands Alone’ Since the introduction of the HurryCane® on television in 2012, it continues to be the No. 1 selling walking cane in the United States (Nielsen Total US XAOC Canes – 52 Weeks Ending 01/20/20). The HurryCane highlights great features such as standing on its own, the patented flex base that maintains contact with the ground for stability and folding for easy transport and storage. The HurryCane also comes in four colors: Black, XIL Impact (Cont’d. from p. 1)

when they hear pharmacies are struggling to evaluate and measure any specific metric, such as GER guarantees or DIR accruals, the XIL team works to enhance the platform and Measure tool within a short period of time. These additions allow users to quickly spot if their payer mix is shifting, or if their reimBausch + Lomb (Cont’d. from p. 1)

CDD: How has the quarantine impacted consumer eye care and eye health needs?

CM: We’ve seen an increase in digital screen time among older and younger

Chain Drugstore Daily

MarkeTouch (Cont’d. from p. 1)

you’re still dodging your IVR hardware station in the pharmacy, drop the box, and get with our 100 percent hosted Central IVR. Our outbound notification service reduces return to stock by an average of 40 percent. Provide real-time refills of 20 percent with less than 1 percent opt-out. MarkeTouch solutions have a documented increase of over 5 percent in PDC Naterra (Cont’d. from p. 1)

scent that generations of parents continue to seek out, but with formulas free of phthalates, sulfates, parabens

CDD: Why is this important for patients?

CM: Patients are and always have been at the heart of everything we do. Consumers are looking for products they can incorporate into their daily lives to support their overall health, and that includes their eye health. While there is no substitute for an in-office dilated eye exam conducted by an eye care provider,

For more information, visit www.aurobindo usa.com or call 732.839.9400.

For more information, email hurryretail @drivemedical.com.

For more on XIL www.xilimpact.com.

Impact,

visit

there are steps consumers can take to support their eye health. Our Ocuvite and PreserVision family of supplements is based on decades of research and consultation with leading eye care professionals. Ocuvite eye vitamins help replenish and supplement the diet with nutrients that are important for eye health, such as lutein, zeaxanthin and omega-3s. Most leading multivitamins do not have all three key eye health nutrients. Both offer consumers a convenient, proactive way to help care for the health of their eyes. For more information, www.bausch.com.

scores with over 50 percent enrollment using our MedSync service. Up to 50 percent of patients are converted from voice to text, and MarkeTouch has over two million active users enrolled in mobile and web applications. 4.5 million appointments are scheduled annually either via a mobile device, website or in person using the Health & Wellness Scheduler. Talk to MarkeTouch today, and find

out how our intelligent, actionable, targeted communications solutions have resulted in more effective campaigns that have increased patient adherence, satisfaction and pharmacy revenue since 2001. Allow MarkeTouch to take the wheel and drive your pharmacy goals this year.

and dyes. Both brands continue to grow and be well-loved by women and families across the U.S. and internationally for their good-for-you ingredients and competi-

tive retail pricing.

For more information, call 512.495.7111 or visit www.marketouchmedia.com.

For more information, go to www .naterra.com or call 972.616.6100 or 800.433.6392.