OTC Beauty Magazine | January 2024 by OTC Beauty

January 2024 | $6.00

New Year Trends Edition

SCAN ME

Tae H. Jhin

Awards

TIPS ON BALANCING CUSTOMER EXPECTATIONS

The Secrets of Visionary Thinkers

5 BIG S W O Huge H S

PRIZES Big s r e m o t s u C r For Ou

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OTC Beauty Magazine January 2024

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SHOW HOURS : 10 : 00 am to 4 : 30 pm OTC Beauty Magazine January 2024

January 2024

c o n t e n ts IN EVERY ISSUE

8 EDITOR’S LETTER

Turning Lemons Into Lemonade

10 EXPERT ADVICE

Cultivating Excellence: The Power of Automation for Marketing

MARKETPLACE

STYLECRAFT COLUMN:

Beauty Essentials: Must-Have Products To Stock

Mastering Precision: Unveiling the UNO 2.0 Single Foil Shaver

45 TOP FIVE

Curly, Coily, and Wavy Hair Essentials: Top Picks for Natural Hair Care\

44 OTC BOOK CLUB

BLAZE YOUR BRAIN TO EXTINGUISH BURNOUT: 52 Keys to Prevent, Break Through, and Eliminate Burnout (once and for all) By Jessica Rector

OTC Beauty Magazine January 2024

34 TAE H. JHIN AWARDS BEAUTY MAGAZINE 41 OTC AWARDS

46 BEAUTY AMBASSADOR 48 INDUSTRY NEWS 59 COUPONS

OTC Beauty Magazine January 2024

January 2024

c o n t e n ts 20 BUSINESS TIPS

Mind the Gap; What to Do When Customer Expectations and Reality Collide By Kate Zabriskie Most of us know motels aren’t hotels, a haircut isn’t cosmetic surgery, and wild animals don’t follow a viewing schedule. So, how does the minority conclude otherwise? The answers are endless: lack of information, misinformation, wishful thinking, etc. Regardless of the source of the confusion, service providers must address the misalignment. The easiest way to handle such issues is to avoid them. When that can’t happen, we must address them with calm, empathy, and willingness to educate.

66 READER FEEDBACK 68 AD INDEX

The Secrets of Visionary Thinkers: 2 Simple Steps to Crushing Subconscious Assumptions By Susan Robertson When we think about famous visionary thinkers, we subconsciously assume that they have some magic characteristic that the rest don’t have or can’t achieve. But in reality, the only magic they have is an intuitive understanding of how to avoid some very common creative thinking blocks. One of those blocks is the Curse of Knowledge, a cognitive bias, or mental shortcut, that all humans share.

On The Cover At OTC Beauty Magazine, we truly cherish our readers. As the premier resource for the ethnic beauty industry and esteemed beauty supply store owners, we take pride in our commitment

62 WORD OF WISDOMS 64 4

to excellence. With a dedicated readership since 2002, OTC Beauty Magazine is your trusted companion. Each month, we bring you the latest business

SHOW CALENDAR

OTC Beauty Magazine January 2024

insights, breaking industry news, dynamic product trends, insightful reviews, and expert guidance on marketing strategies and optimizing store operations.

OTC Beauty Magazine January 2024

CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones, Edward Murawski Contributors: Dr. Shanessa Fenner, Kate Zabriskie, Susan Robertson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

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OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

OTC Beauty Magazine January 2024

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EDITOR’S LETTER

Turning Lemons Into Lemonade H

appy 2024! As we enter a new year, I’m reminded of the timeless saying, “When life hands you lemons, make lemonade.” The beauty industry has encountered its fair share of challenges in recent times. However, amidst these adversities, I’ve witnessed our community’s inspiring resilience and innovation.

Why is it so crucial to focus on resilience within our business landscape? The key lies in our ability to navigate storms, pivot when necessary, and emerge stronger from challenges. Resilient businesses not only survive but thrive. Here are some essential aspects to consider: Adaptability and Flexibility: Foster a culture of adaptability and flexibility within your team. Engage in

regular discussions and encourage idea generation, emphasizing the value of team input. This openness facilitates seamless adjustments in strategies and operations. Effective Communication: Ensure your team stays informed about any changes, challenges, or opportunities

within the business. Cultivate a supportive environment where team members feel comfortable sharing concerns and ideas. Learning and Development: Invest in continuous learning and development for yourself and your team.

Promote training programs, workshops, or resources that enhance customer service skills. Shifting Trends: Many consumers are interested in the health of their hair. Consider incorporating this as a talking point during customer interactions. Stay updated on customer trends by offering in-store surveys or integrating them into your email marketing campaigns.

Our January issue has strategies and expert advice to navigate uncertain times. Dive into articles like “Cultivating Excellence: The Power of Automation for Marketing” on page 10 and “Mind The Gap: What to Do When Customer Expectations and Reality Collide” on page 20 and discover outstanding brands highlighted in the Tae H. Jhin Awards on page 34. I extend my heartfelt gratitude to each reader, and I sincerely appreciate my dedicated team and our visionary leadership, who continuously guides OTC Beauty magazine toward success. Allyson Leak EDITOR

OTC Beauty Magazine January 2024

Wishing you an exceptional year ahead.

OTC Beauty Magazine January 2024

EXPERT ADVICE BY ALLYSON LEAK

Cultivating Excellence: The Power of Automation for Marketing Utilizing automated tools is one of the best things you can do for your business. It distinguishes your brand amid competition and enables effective customer engagement while elevating your marketing and public relations strategies. Although setting up automated marketing systems may be time-consuming initially, the long-term payoff is significant as these systems operate seamlessly on their own once established. Incorporating these tips into your beauty supply business’s marketing strategy can revolutionize how you engage with customers, communicate your brand message, and stay ahead in the industry.

Check out this Marketing Automated Checklist:

Social Media Scheduler Tools: Embrace social media management tools that allow scheduling and automation of posts across various

Email Campaigns: Implement an email marketing platform equipped

platforms. Brands like Hootsuite, Sendible, Planable, and SocialBee

with automation features so that you can craft targeted campaigns

are among the many great scheduling tools enabling you to plan your

based on customer behavior,

content calendars.

preferences, and purchase history.

Influencer Outreach Automation: Use automation

Marketing Analytics

tools to identify and connect

Platforms: This is a perfect

with relevant influencers in the

tool for automated email

beauty industry. This works

campaigns. Automated

excellent for partnerships with

reporting from your campaigns

influencers because you can

helps you understand campaign

automate outreach emails, track

performance, refine strategies,

collaborations, and measure the

and maximize ROI.

impact of influencer marketing campaigns.

Chatbots for Instant Press Release Distribution:

Customer Support: Implement

Employ PR software that

AI-powered chatbots on your website or social media channels to handle frequently asked questions.

automates the distribution of press releases to targeted media outlets so

Automating customer support ensures 24/7 availability and enhances

that your brand reaches journalists, bloggers, and influencers to amplify

customer satisfaction.

your brand’s story.

OTC Beauty Magazine January 2024

MARKET PLACE

Beauty Essentials: Must-Have Products To Stock By carefully selecting an array of products that help nourish the hair, your beauty supply store is poised to become a destination empowering customers to express their unique beauty. From vivid color options that exude personality to moisturizing essentials that cater to individual needs, the goal is to create the perfect variety of options for your customers.

OTC Beauty Magazine January 2024

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OTC Beauty Magazine January 2024

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Bobos Remi Braiding Hair Spray Bobos Braiding Hair Spray offers a reliable solution for securing diverse hairstyles while safeguarding your hair from damage. Infused with a micro-sized moisturizing emulsion, it swiftly absorbs into the hair, effectively preventing dryness. This formula is expertly crafted to ensure immediate absorption, maintaining well-hydrated and nourished strands.

OTC Beauty Magazine January 2024

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Tea tree oil is an incredibly versatile product that can be used in various ways. It has antiseptic, antimicrobial, and anti-

inflammatory properties, making it an ideal ingredient for skin treatments such as acne remedies.

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This unique formula is more than just a

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OTC Beauty Magazine January 2024

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Mastering Precision:

UNVEILING THE UNO 2.0 SINGLE FOIL SHAVER With the UNO 2.0 dropping, we now have USB C charging upgraded cutting performance in a matte case color that will help with sensitive eyes. However, you might be sitting back wondering where a single foil electric shaver fits into a barber tool kit. In today’s article, I would like to point out three things you do with UNO 2.0. The first and most obvious would be getting in those hard-to-reach areas like under the nose or for doing low fades and tapers. The second thing I use the single foil for is helping me complete my blend. At times, when you are trying to fade out the final skin line, it may not come out without a fight. You can take your UNO 2.0 down with the grain, which will blend out the line without creating more work (assuming you did the same with your double foil). The third thing clients like is the small straight foil, which is easy to see and maintains their lines in between haircuts. This is also a bonus for hairstylists who can’t use the razor and want a razor finish, as foil shavers won’t cut long hair, only the hair that’s trimmer in length.

Edward Murawski

Youtube Barber Academy: 125K subscribers Shop Owner | Creative Education Director Gamma+ | Stylecraft

OTC Beauty Magazine January 2024

SCAN ME

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OTC Beauty Magazine January 2024

BUSINESS TIPS By Kate Zabriskie

Mind the Gap; What to Do When Customer Expectations and Reality Collide

OTC Beauty Magazine January 2024

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Mind the Gap; What to Do When Customer Expectations and Reality Collide “I don’t understand. This hotel has no restaurant, no concierge, and no valet. It’s not at all what I expected. The place had no standards.” - Guest at a Roadside Motel “We went to the National Park and didn’t see a single buffalo. They really need to do a better job scheduling the animals. I’m very disappointed.” - Guest at a National Park

Step Two: Provide Clear Product and Service Descriptions Accuracy and transparency are the cornerstones of trustworthiness. As a

Most of us know motels aren’t hotels, a haircut isn’t cosmetic surgery, and wild animals don’t follow a viewing schedule. So, how does the minority conclude otherwise? The answers are endless: lack of information, misinformation, wishful thinking, etc. Regardless of the source of the

service provider, strive to give clear, concise, and accurate descriptions to ensure customers’ expectations align with what you offer.

confusion, service providers must address the misalignment. The easiest

Detailed Listings: Provide specific details about the product or service.

way to handle such issues is to avoid them. When that can’t happen, we

For a hotel, this might include room sizes, available amenities, the age of

must address them with calm, empathy, and willingness to educate.

the building, and any unique features.

Use High-Quality Visuals: Images and videos can provide a genuine Step One: Be Clear About What You Have First-rate service providers are clear about what they have and don’t. For instance, you have opulence if you work in a well-maintained historic hotel with old-world charm and a beautiful lobby. What you likely don’t have, however, is large bathrooms, soundproof walls, and other modern

sense of the product or service. Ensure that visuals accurately represent what customers will receive.

Highlight Unique Features: Emphasize what sets your offering apart. If it’s that old-world charm in a historic hotel, showcase it. Make it clear why it’s a selling point.

amenities. Pretending you’re something you’re not is the first step toward

Address Potential Shortcomings: Be upfront about any limitations.

disaster.

For instance, if the hotel rooms have smaller bathrooms due to the

Questions to Consider

•

Does this product or service last forever, or does it need to be replaced at some point?

building’s historic nature, mention it. Transparency can prevent future dissatisfaction.

Customer Reviews: Allow space for customers to leave reviews. Prospective customers often find real-world experiences valuable, and it

•

Do we provide a premium, mid-grade, or budget offering?

adds an additional layer of transparency.

•

Are our prices aligned with the experience?

Frequently Asked Questions (FAQs): Include an FAQ section

OTC Beauty Magazine January 2024

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OTC Beauty Magazine January 2024

addressing common queries and concerns. The extra information can

You can visit today or see it online. Also, they have an IMAX film that

help clarify any ambiguities about the product or service.

features buffalo. Although not the same as seeing them live, some angels

Questions to Consider:

•

Have we described the product or service using straightforward and jargon-free language?

• •

in the film are magnificent.

Revisit Your Written Promises As a Last Resort: If there is no solution or a limited solution, refer customers to the written statements you crafted in step two. We know the walls are thin, and that’s the nature

Do the visuals we’ve used align with the actual experience or

of a historic property. That’s why we asked you to acknowledge possible

product?

noise when booking your room. What I do have is earplugs. Most guests

Are there any features or limitations we’ve overlooked in our description?

If any of those suggestions scare you, go back to step one and get real

have told me they greatly reduce the noise. Would you like to have a pair or two?

Questions to Consider:

•

about what you have.

Are there common themes in customer misunderstandings that we can address proactively?

Step Three: Leverage Calm and Empathy When a customer, client, or guest reaches an inaccurate conclusion, responding with patience and understanding can make all the difference.

•

What resources can we provide our team to equip them with the right information and approach?

Navigating customer expectations is a nuanced dance. While you can’t control every perception, you can influence it through clarity, empathy,

Listen Actively: Before jumping to solutions or defenses, take a moment

and education. Embrace every positive and negative interaction as a

to listen to the concerns. “You haven’t seen a single buffalo in three days?

learning experience and a chance to enhance your service. The journey

That is a surprise.” This simple act can often diffuse heightened emotions.

of aligning expectations and reality is ongoing, but with dedication and

Empathize with Their Perspective: Put yourself in the other person’s

understanding, it benefits service providers and their clientele.

shoes. Even if expectations seem misplaced, understand that the feelings are valid from that person’s viewpoint. “It’s never fun to think something is going to happen, and then it doesn’t.”

Clarify Without Condescension: Offer clear explanations without talking down to the individual. “I wish every guest would have the opportunity to see these beautiful creatures. If they weren’t wild animals, they might be more accommodating.”

Offer Solutions When Possible: If there’s a way to address the concern, even if it’s not exactly what the customer hoped for, it can still go a long way. “Our museum does have an extensive exhibit about buffalo.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.

OTC Beauty Magazine January 2024

BUSINESS TIPS By Susan Robertson

The Secrets of Visionary Thinkers: 2 Simple Steps to Crushing Subconscious Assumptions When we think about famous visionary thinkers, we subconsciously assume that they have some magic characteristic that the rest don’t have or can’t achieve. But in reality, the only magic they have is an intuitive understanding of how to avoid some very common creative thinking blocks. One of those blocks is the Curse of Knowledge, a cognitive bias, or mental shortcut, that all humans share.

OTC Beauty Magazine January 2024

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Stuck Inside the Box: The Curse of Knowledge

You’ve probably heard the term “Thinking outside the box.” And you’ve probably, at some point in your career, been asked the think outside the box. But without any understanding of why the box is there or how it was created, it’s hard to know how to break out of it. The reality is that we each create our own “box”, through this Curse of Knowledge.

To understand this concept, imagine for a moment that your task is to think of new ideas for salad dressing. Try to come up

looking for ideas that don’t change the current

first, and sometimes the only, kind of ideas to

with a few in your mind right now - don’t

nature of salad dressing, nor the way it’s

emerge. All humans rely on past knowledge

skip ahead!

currently manufactured, packaged, sold, or

to subconsciously try to shortcut problem-

Chances are, the ideas that came to your mind were incremental variations of existing flavors or ingredients. You may have thought of fruit-flavored dressing. Or spicy, chipotle dressing. Or perhaps dressing that’s flavored like your favorite cocktail. Or your favorite dessert.

used. The task was

solving.

to find NEW ideas

instantly – and

for salad dressing. That

challenge

was not limited to simply new flavors, but

your

WHEN A CUSTOMER, CLIENT, OR GUEST REACHES AN INACCURATE CONCLUSION, RESPONDING WITH PATIENCE AND UNDERSTANDING CAN MAKE ALL THE DIFFERENCE.

brain

likely limited your thinking to mostly just new flavors.

subconsciously –

call

everything

know from the past to come up with

solutions

for the new problem. While this ability to call on past learning is an incredibly useful trait

All really interesting ideas, IF you are only

OTC Beauty Magazine January 2024

Here’s why incremental ideas tend to be the

in many situations (it’s one of the reasons

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OTC Beauty Magazine January 2024

we’re at the top of the food chain), when you’re looking for new ideas and solutions, it actually becomes a significant barrier. It limits your thinking to nothing but slight variations of what already exists.

The minute you saw the words “salad dressing”, your brain made a bunch of instantaneous assumptions that you’re likely not aware of. Those assumptions were probably things like:

•

Salad dressing comes in a bottle.

•

It’s liquid.

when it contacts the moisture of the

Interestingly, the more expertise you have

•

It’s stored in the refrigerator.

lettuce (not liquid).

in an area, the more of these limiting

•

It’s used on lettuce.

Salad dressing in the form of a wrap, so

assumptions you have subconsciously

•

Salad is eaten from a bowl or plate.

you can eat the salad on the go (salad

embedded in your thinking. So, as an expert in your field, you likely have MANY

•

Salad is eaten with a fork.

isn’t served on a plate).

•

Salad dressing in the form of an edible skewer (salad isn’t eaten with a fork).

Using the salad dressing challenge again, now assume one of the above “facts” does NOT have to be true. What ideas could you come up with then? You might think of ideas like:

•

Salad dressing that you heat in the

after crushing the imbedded assumptions is dramatically different from the ideas that

of, but that are likely impeding your creative thinking in a significant way.

The Cure: Assumption Crushing™ process:

came before. That’s because your brain is no

Fortunately, there is an antidote to the curse

longer limiting your creativity with artificial

of knowledge. Assumption Crushing™ is a

Dressing for fruit, or for meat (not used

guardrails that may not actually exist and that

technique that involves consciously surfacing

on lettuce).

you weren’t even consciously aware of.

and challenging our hidden assumptions.

microwave (not cold).

•

As you can see, the nature of the ideas that arise

embedded assumptions that you’re not aware

•

A powder whose full flavor is activated

OTC Beauty Magazine January 2024

A A A

OTC Beauty Magazine January 2024

Assumption Crushing™ Step 1: Surface your subconscious assumptions by generating a long list of statements that start with things like:

•

Well, in our business everyone knows...

•

We have to...

•

Our product is/does/has...

•

Well, of course …

•

We could never...

Be sure to list some really obvious, superficial, or seemingly trivial “facts,” observations, processes, etc.

Sometimes

innovative ideas you come up with.

breaking the obvious ones can lead to the most innovative ideas.

with different experiences, knowledge, and perspectives. Those non-experts will help

For example, the

fact that salad dressing is liquid seems fairly

Remember that the Curse of Knowledge is

trivial. But breaking that assumption led to

based on experience and expertise. Many

some truly breakthrough ideas.

people often assume that the best way to get

force the experts to confront and overcome their curse of knowledge.

new thinking, new ideas, and new solutions

The Curse of Knowledge is a formidable

is to bring together a bunch of experts on the

adversary that exists in our brains all the

topic. But the reality is that all those experts

time and hinders our visionary potential.

Once you’ve come up with a long list, pick

will have a very similar set of subconscious

one that may not have to be true, and start

mental frameworks.

(They’ll all have

we can shatter the chains that confine our

to think of new ideas based on breaking

essentially the same Curse of Knowledge.). A

thinking and unlock the path to visionary

that one. Then pick another and do it again.

better way to generate new ideas is to invite

breakthroughs.

And again. You’ll amaze yourself with the

a few experts, and then several other people

Assumption Crushing™ Step 2:

Meet Susan Robertson

embracing

Assumption

Crushing™,

Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: SusanRobertsonSpeaker.com.

OTC Beauty Magazine January 2024

2023

Tae H. Jhin Awards Each year, Jinny Corp. presents various manufacturers with the coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry.

Congratulations to all!

Eddie Jhin President of Jinny Beauty Supply

is for visionary and is the perfect word to describe Mr.

family business has over 40 years of experience in the beauty

Tae H. Jhin. His creativity, wisdom and hardwork, along

industry and an impeccable inventory of over 60,000 different

with the help of his outstanding family helped turn

items representing over 400 domestic and international

Jinny Beauty into the largest multicultural and ethnic beauty

manufacturers. It’s safe to say that his dream skyrocketed into

supply distributor in the world.

success.

The Tae H. Jhin Vendor Awards is a way to celebrate the

In the spirit of supporting OTC retailers, he also launched OTC

achievements of Jinny Corp’s Brand partners and honor Mr.

Beauty Magazine. He wanted to offer useful business tips and

Tae H. Jhin, who left an impeccable legacy. Each year various

effective selling tools to boost revenue and customer traffic

manufacturers are presented awards in recognition for their

for OTC retailers. His legacy lives on as the magazine continues

achievements within the industry.

to provide invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and

Mr. Tae H. Jhin launched Jinny Beauty Supply in 1981 and the 34

OTC Beauty Magazine January 2024

professionals in the barber and beauty supply industry.

Tae H. Jhin Awards 2023

All - Around Vendor AAA Ampro Industries

AA PROCTOR & GAMBLE

A FISK INDUSTRIES

OTC Beauty Magazine January 2024

Tae H. Jhin Awards 2023

Top Vendor Representative AAA Ryan Dann Andis

AA Amy Cho Fisk Industries

A Linda Woods Demert

OTC Beauty Magazine January 2024

Tae H. Jhin Awards 2023

Most Innovative New Product AAA Babyliss Pro - Fx One

AA By Natures - Onion Water

A The Doux - Mousse Def Texture Foam

OTC Beauty Magazine January 2024

Tae H. Jhin Awards 2023

Best Selling Product AAA

Doo Gro - Mega Thick Oil

Sunflower Difeel Premium 99% All Natural Hair Oil

Barbicide - Clippercide Spray

OTC Beauty Magazine January 2024

Tae H. Jhin Awards 2023

Top All Around Brand AAA

Ampro - Shine ‘N Jam

Hairobics - All Day

Developlus - Color Oops

OTC Beauty Magazine January 2024

Tae H. Jhin Awards 2023

Best Customer Service

Denise Steele - American International

Top Broker Representative

Mike O’kasick

OTC Beauty Magazine January 2024

Awards 2023 We congratulate all of OTC Beauty Magazine’s 2023 winners as well as honorable mentions. We also extend our greatest gratitude to all of our advertisers for their support.

Allyson Leak Editor

BEST COVER Winner:

ECO STYLE - APRIL 2023 OTC Beauty Magazine January 2024

OTC Awards 2023 Most Creative Advertisement

SCAN TO LEARN MORE ABOUT OUR MENS PRODUCTS

Winner:

Honorable Mention:

Godefroy

AFAM Concept

Best All-Around Advertiser

OTC Beauty Magazine January 2024

Ampro

PDC Brands

OTC Awards 2023 Most Marketable Advertiser

Best New Advertiser

MAYA SMITH CO-FOUNDER • CEO HAIR MC (MASTER OF CURLS™)

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OTC Beauty Magazine January 2024

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EXCLUSIVELY AT JINNY & DREAM WORLD INC

52 Keys to Prevent, Break Through, and Eliminate Burnout (once and for all) By Jessica Rector Burnout stretches across industries and job positions. With the rise in burnout, it’s not going anywhere anytime soon. How do you ensure it doesn’t hit you? How can you stop it once it does?According to Jessica’s research, 79% of the workforce is in burnout and almost half of them are in extreme burnout. You’ll likely soon be one of them. In this riveting book, Jessica Rector, mindset and burnout expert, shares her 52 keys for you to prevent, break through, and eliminate burnout. Burnout spreads like a wildfire, affecting everything in it path and every aspect of your work and home. So it’s imperative to know what to do so burnout doesn’t flare up and strike. And if you’re in the midst of burnout, instead of trying to dig yourself out of it, Jessica provides you with real strategies to work your way through it. Jessica will help you identify your exact contributing factors, pinpoint your “hot” areas, and chart your burnout for future prevention. It’s time to extinguish burnout once and for all. As the top female mindset and burnout expert, Jessica is the authority on tackling your inner game and turning it into positive action! As a former TV talk show host and an award winning #1 top sales performer at a Fortune 100 company, she uses her company’s research to help ignite people, performance and profits while extinguishing burnout through her process called Blaze Your Brain: the Self-Talk Advantage. As a #1 best-selling author, she has worked with clients such as NBCUniversal, the Dallas Mavericks, and American Airlines. Jessica has been seen on ABC, NBC, CBS, and FOX for creating change. Jessica also enjoys learning about the exciting world of Transformers, so she can carry on real conversations with her five-year-old son, Blaise, who is a #1 bestseller author and the youngest published author in the United States. 44

OTC Beauty Magazine January 2024

JBS Beauty Club has all your accessory

needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you

can always buy items by the piece and at great prices. For more information,

call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

TOP FIVE

Curly, Coily, and Wavy Hair Essentials: Top Picks for Natural Hair Care

When building your inventory of natural hair products, diversity is key. Explore the best-selling products tailored for customers with curls, coils, and wavy hair to ensure a comprehensive range of options in your store.

ITEM ID: BSST2

ITEM ID: RRC8001

BioSilk Silk Therapy Original is a weightless leave-in silk replenishing and reconstructing treatment that helps repair, smooth and protect all hair types. It fills the voids in the hair cuticle to create smooth hair and aids in preventing split ends. It also provides incredible shine.

ON NATURAL Curl-N-Wavy Curl Defining Conditioner & Detangler is made with superior quality ingredients. It is excellent for all types of chemically processed and natural curly and wavy hair with a defining “S” pattern of the curl. The improved formula helps to restore moisture and soften dry, frizzy, damaged hair.

ITEM ID: MI06732 The Rosemary Mint scalp and hair oil is a nutrient-rich, intensive formula meant to help you address your hair concerns. From nourishing hair follicles, smoothing split ends and help with dry scalp, this hair oil uses natural, organic ingredients and essential oils to provide the care your hair deserves. Your customers can use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment.

ITEM ID: CR61565 This Shining & Conditioning Extra Hold formula has micro-emulsion technology for extra hold and shine. Its conditioning formula provides up to 3X less breakage. The results: no wax, no flaking and no drying alcohol. lt provides a flake-free conditioning strong hold. The styling gel conditions and shines and is great for styling. Your customers can use Let’s Jam for braiding, smoothing edges, twisting, taming frizz and flyaways.

ITEM ID: NEI711A Olive Oil gel is a staple in the ECO STYLE line of hair gel products that’ll leave your customers hair moisturized and healthy with superior hold. Made with 100% pure olive oil to add shine and lock in moisture from root to end. Olive Oil gel is weightless in texture and allows maximum flexibility to achieve the desired style.

OTC Beauty Magazine January 2024

BEAUTY AMBASSADOR

Unlocking Success A Merchandising Guide to Helping Your Customers Achieve Radiant Hair In the world of beauty, the quest for luxurious, shiny hair is a desire for many customers. As a beauty supply owner, catering to this demand not only adds value to your store but also presents a lucrative opportunity for increased sales. The key to successfully merchandising hair products for shine and radiance lies in creating an immersive and educational experience for your customers.

OTC Beauty Magazine January 2024

Check out these tips: Braiding Hair and Scalp Care: Pair high-quality braiding hair with scalp care products such as moisturizing oils, soothing scalp serums, or gentle cleansers. Educate customers on the importance of scalp health while sporting box braids.

Detangling Solutions and Styling Tools: Combine detangling sprays or leave-in conditioners with essential styling tools like wide-toothed combs or hair brushes. These pairings ease the process of preparing the hair for braiding or a desire style.

Edge Control Gel and Hair Accessories: Offer edge control gels alongside a variety of hair accessories like decorative beads, hair cuffs, or silk scarves. Suggesting these pairings allows customers to achieve a polished look while securing and embellishing their stye.

Moisturizing Products and Hair Protection: Bundle moisturizing creams or serums with protective items such as satin bonnets or hair wraps. These combinations help customers maintain the moisture balance in their hair, protect their hair during sleep, or harsh weather conditions.

OTC Beauty Magazine January 2024

INDUSTRY NEWS

Doug Gillespie Appointed CEO of Beauty By Imagination, Inc. ACON Investments, L.L.C. today announced that it has named

“The BBI team has done a great job establishing an Omni-channel

Beauty by Imagination, Inc. (BBI). BBI is the parent company for

ahead,” said Doug Gillespie. “I am eager to apply my skills and

Doug Gillespie as Chief Executive Officer of haircare company

industry-leading haircare brands Wet Brush, Goody, Ouidad, Bio Ionic, and Curls, among others. Gillespie succeeds current CEO Francesca Raminella, who joined the company in 2018.

platform of iconic hair care brands with myriad opportunities experience to continue accelerating BBI’s top and bottom-line growth.”

ABOUT BEAUTY BY IMAGINATION

Beauty by Imagination (“BBI”) is a leading

Mr. Gillespie brings more than three decades

consumer

manufacturer of haircare products, hair

products

tools and accessories. Based in New York,

experience to BBI. He began his

the BBI portfolio encompasses some of

career in senior marketing roles at

the industry’s most recognizable brands

Fortune 500 companies including GE,

and best-performing products, including

Frito-Lay and Brown-Forman, before

Goody®, Wet Brush®, Bio Ionic®, Ouidad,

progressing to the top leadership role

TWIST, CURLS, and Ace. These brands

at four separate middle market CPG

promise quality and innovation, delivering

companies.

beautiful results to professionals and

consumers alike. For more information,

“Doug brings a wealth of relevant experience of

success

and

track

visit www.bbicompany.com.

record

consumer-driven

About ACON Investments, LLC:

businesses to this role. We are excited

ACON Investments, L.L.C. is a Washington,

to see him leverage his expertise in

leading

multi-brand

DC-based international private equity

portfolio

investment firm that manages private

companies to propel BBI’s next phase

equity

of growth and innovation,” said Suma

Investments.

and

special

purpose

partnerships that make investments in the

Kulkarni, a member of BBI’s Board of Directors and Partner at ACON

funds

DOUG GILLESPIE

CEO of Beauty By Imagination, Inc.

United States, Latin America and Europe.

Founded in 1996, ACON has responsibility for managing approximately $6.2 billion

of capital. ACON has professionals in “We also would like to thank Francesca for her many contributions over the years and we wish her all the best in the future,” added

Anjali Jolly, another member of BBI’s Board of Directors and Partner at ACON Investments. 48

OTC Beauty Magazine January 2024

Washington, DC, Los Angeles, São Paulo,

Mexico City, Bogotá and Madrid. For more information, visit www. aconinvestments.com.

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EXCLUSIVELY AT JINNY & DREAM WORLD INC OTC Beauty Magazine January 2024

INDUSTRY NEWS

Jivome Launches Transformative Product with Dermatologistcreated Formula and Approach to Hair and Nail Health Incorporates high-quality ingredients scientifically chosen for their efficacy in promoting healthy hair and nail growth Jivome,

market

leader

blending

whole-body

wellness,

eastern tradition with western medicine to

redefine

today announced Jivome Hair + Nail Support.

The transformative product

delivers fuller, healthier hair and nails by embracing a users’ vitality with a dermatologist-created product

incorporates

formula.

The

high-quality

ingredients scientifically chosen for their

efficacy in promoting healthy hair and nail growth.

Available beginning today, as an oral

supplement, for $49 for a 30-day supply with free shipping, at Jivome.

com, Jivome’s Hair + Nail Support is

designed to deliver thicker, more vibrant

hair and nails. As a launch special, those purchasing a three month supply will receive a fourth month free. A topical, oil-

based product, designed to enhance the oral supplement, will be released in the coming months.

At the heart of the company’s philosophy lies the understanding that everyone’s vitality (Jiva) and ecosystem (Biome) are what make them unique. Jivome has bottled this concept to create a holistic formula that nourishes and revitalizes hair and nails, enhancing natural beauty from within. 50

OTC Beauty Magazine January 2024

five elements are Fire, Water, Earth, Air and Ether. From

providing structural and mental integrity to allowing ourselves to find that essential fluidity in thought and

movement, all of these elements live within us — though some are more prevalent than others.

These statements have not been approved by the Food and Drug Administration. This product is not intended to

diagnose, treat, cure, or prevent any disease. Individual results may vary.

“There are a number of different factors that impact who you are and what you’re feeling. These factors can be internal or external, but all are equally important in determining how to find that balance of the mind, body and soul,” said Raja Sivamani, MD, Co-founder of Jivome. “Jivome’s solutions are entirely

connecting

ABOUT JIVOME Jivome is a leading holistic health supplement line and online education platform dedicated to empowering

individuals on their journey towards optimal health and wellness. Founded

customized, to

key

aspects of your mind, body

and

soul

board-certified

dermatologists,

its

safe,

and

mission is to provide

and

Jivome’s Hair + Nail

effective

scientifically-backed

Support embodies a

supplements

path to complete well-

that

nurture and revitalize the

being.”

skin, gut, mind, body and soul.

Jivome’s formula incorporates high-quality ingredients carefully selected for their efficacy. Each ingredient is thoughtfully chosen to ensure superior absorption,

allowing a customer’s body to fully benefit from their transformative

properties.

With

100%

drug-free,

natural ingredients, Jivome Hair + Nail Support, elevates

confidence with hair that shines and nails that gleam, reflecting the true essence of the customer’s inner vitality.

Countless hours of research and a deep understanding of the body’s intricate internal ecosystem have paved the way for Jivome Hair + Nail Support. Each ingredient was meticulously chosen for its proven efficacy in

promoting hair and nail health. From nurturing the scalp microbiome to fortifying hair follicles and stimulating growth, our formula stands as a testament to our

unwavering pursuit of excellence. More details at http:// www.Jivome.com

Jivome believes there are five elements of optimized

wellness. Each element plays a critical role in helping us as individuals achieve the wellness, mental peace and emotional stability we’re all working to achieve. These

OTC Beauty Magazine January 2024

INDUSTRY NEWS

PREMIUM BEAUTY AND PERSONAL CARE PRODUCTS MARKET IS PROJECTED TO HIT A WORTH OF $780.16 BILLION BY 2032

OTC Beauty Magazine January 2024

The premium beauty and personal care products market soared to a value of US$ 496.63 Billion in 2022. Projections suggest an even more impressive growth, with an anticipated 4.6% Compound Annual Growth Rate (CAGR) propelling it to US$ 780.16 Billion by 2032, according to a recent report by Fact. MR. This surge is fueled by a heightened emphasis on health and self-care, spurred by the increasing focus on preventive healthcare due to a rise in various ailments. Moreover, the surge in demand for luxury items directly correlates with the influence of social media and a growing fascination among people for such products, often inspired by their favorite social influencers.

he burgeoning consciousness among consumers regarding their appearance contributes significantly to the expansion of the premium beauty and personal care products market. Millennials, in

particular, are incorporating skincare, makeup, and hair care into their daily grooming rituals. The surge in cosmetics featuring natural, nontoxic, and organic elements further fuels this market growth. The

escalating preference for organic ingredients worldwide propels the demand for organic

personal care products, anticipated to steer market growth in the foreseeable future.

Moreover, increasing awareness of the detrimental effects associated with chemicals and

synthetic products acts as a catalyst for the premium beauty and personal care products market’s acceleration. The inclination of most consumers towards products bearing natural or organic labels serves as a pivotal driver in propelling market expansion.

Furthermore, the rising inclination toward night skin repair creams, sun care products, invigorating fragrances, hair dyes, and related items is anticipated to fuel the demand for

premium beauty and personal care products. For example, findings from the ‘Sun Safe

Behavior Survey 2018’ by the Canadian Dermatology a

notable

Association

increase

revealed

year-round

sunscreen users in Canada, rising from 17% in 2015 to 26% in 2018.

Health concerns on the upswing serve as a pivotal driver for market growth,

complemented by the global expansion of e-commerce, granting consumers

international access to a diverse array of options. This, among other factors,

propels the luxury cosmetics market forward. Additionally, the surge in demand for halal cosmetics, particularly

from the Middle East, is poised to contribute significantly to the market’s expansion in the forecast period. The

heightened

consciousness

among consumers regarding personal appearance stands as another catalyst for

market

particular,

growth.

Millennials,

increasingly

incorporate

skincare, makeup, and hair care products into their daily grooming rituals. The advent

cosmetics

formulated

with natural, non-toxic, and organic ingredients has further augmented the market’s reach and appeal. Germany’s

Premium

Beauty

OTC Beauty Magazine January 2024

and 53

premium beauty and personal care products.

Personal Care Market Set for 4.3% Growth from 2022 to 2032 In the coming decade, Germany’s premium beauty and personal care market are anticipated to surge, projecting a 4.3% value CAGR, as per Fact.MR. The growth trajectory is fueled by a

wave of novel product launches meeting heightened consumer

•

Germany’s market is also poised for growth, with an anticipated 4.3% CAGR in sales of premium beauty and personal care products.

demand, shaping a substantial market expansion.

Key players such as Beiersdorf AG dominate

Germany’s beauty and personal care landscape.

The market’s potential is further fueled by a surge

in beauty salons and a burgeoning population of millennials and Gen Z, amplifying the demand for diverse cosmetic offerings.

For example, as per The German Cosmetic, Toiletry,

Perfumery, and Detergent Association’s Annual

Report 2018-2019, between 2013 and 2018, the skin and face care products market enjoyed an average annual growth of 2.7%. Concurrently,

the decorative cosmetics market experienced an

even higher growth rate of around 4.1% annually in Germany.

Key Insights from the Market Analysis:

•

The Premium Beauty and Personal Care

Products market showed a 2.4% Compound Annual Growth Rate (CAGR) between 2017 and 2021.

•

FY 2021 saw this market reach a valuation of US$ 474.7 Billion.

•

Expectations indicate a 4.0% Year-on-Year (Y-o-Y) growth rate for the market in 2022.

•

The premium skincare segment is projected to

lead, forecasting a 4.5% value CAGR based on product types.

•

Fact.MR anticipates a 4.4% CAGR for the US market in

OTC Beauty Magazine January 2024

Overview of Competition in Premium Beauty and Personal Care The Premium Beauty and Personal Care Products Industry

showcases leading players capitalizing on the surging demand across diverse applications. These key players are expanding their presence through strategic

collaborations, partnerships, and acquisitions across small, medium, and large-scale enterprises. Notable industry developments include:

May 2022 witnessed the joint venture between Estée Lauder and Shoppers Stop, unveiling the exclusive SS

Beauty store in Mumbai. Strengthening their ties in India, this store exclusively features Estée Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone,

Estee Lauder, Smashbox, and Tom Ford.

March 2022 marked Colgate-Palmolive Company’s launch of Visible White O2,

an innovative toothpaste that tackles stains from within by releasing millions

of warm oxygen bubbles with its advanced formula.

In January 2022, Procter & Gamble acquired Tula, a luxury skincare brand

celebrated for its clean formulations infused with probiotic extracts and

superfoods. This acquisition enhances P&G’s portfolio of prestige brands,

with plans for continued support to fuel Tula’s growth, expansion, and innovation.

December 2021 saw L’Oréal’s agreement to acquire Youth to the People, an American skincare company

based in California, further expanding its skincare portfolio.

These insights are based on a report on Premium Beauty and Personal Care Products Market by Fact.MR.

OTC Beauty Magazine January 2024

INDUSTRY NEWS

INTRODUCING THE HOUSE OF FRIEDA BY JOHN FRIEDA® HAIR CARE John Frieda Hair Care is making an epic

return to the unrivaled expertise and

experience the line was originally developed with,

this time with a modern spin. The brand is unveiling

The House of Frieda, a multi-faceted collective of the

world’s best stylists and content creators that will be

tapped to educate consumers on the instant, dramatic

transformative powers of the line.

The House of Frieda is made up of: Sought-after beauty influencer in LA and one of

Hollywood’s most in-demand celebrity hairstylist,

Laura Polko who is known for her talent, creativity

and signature “chic cool girl hair” styling that have led

her to work with numerous A-list celebrities, like Gigi

Hadid, Blake Lively, Emma Chamberlain, Haley Lu, and Hailee

Steinfeld. Her work has graced the pages of top fashion and

beauty publications such as Vogue, Harper’s Bazaar, GQ, Cosmopolitan, Elle, and more.

House of Frieda John Frieda Hair Care was built on a simple mission-to offer expertly tailored, salon quality products

that

Whether

it’s

to-achieve

deliver

easy-

fighting

frizz,

Celebrity Hairstylist and Male Groomer David Stanwell, who

transformation.

has in

correcting color, or plumping

the

beauty

up fine hair, the John Frieda

trendsetter

entertainment industry.

and

David’s

artistic vision and ability

brand has a track record of

to customize hairstyles

giving consumers award

winning, cult-classic solutions that are prescriptively

designed for the consumers’ specific hair needs. Now, with the help of the House of Frieda,

the brand is making it easier than ever to

understand how to use their innovative

to each of his individual clients have brought a fresh perspective to the industry. David’s impressive roster of celebrity clients includes Jenna Ortega, James Marsden, Rachel Brosnahan, Octavia Spencer, Lili Reinhart, and more.

products to expertly tackle these hair needs at home.

become

OTC Beauty Magazine January 2024

Carly

Cardellino

distinguished figure in the beauty world, is renowned for her impressive career. She is the former Beauty Director

at Cosmopolitan magazine, with work published in Byrdie, Elle, Harper’s Bazaar, Into the Gloss, Coveteur, and more. She is also a beauty expert, content creator

consultant, and freelance beauty writer. In 2020, Carly embarked on an independent venture to create content

across social media for brands that resonate with her. She boasts a diverse, engaged audience encompassing celebrities, industry tastemakers, experts, editors, and consumers, making her a respected and sought-after voice in beauty and fashion.

Content Creator Greta Wilson, whose authentic and

easy-to-follow hair tutorials have amassed a following

of over 770k and whose own personal hair care routine has gone completely viral, with over 7 million views and counting with the hashtag #gretawavyhairroutine.

Content Creator Marina Angioletti, who is a curly

as well as the brand’s DTC site.

own curated bundle featured

on the brand’s website and their content will be showcased

hair enthusiast based in NYC. She has expressed her

“With the House of Frieda, we

across their respective social

and has fostered a community in the online sphere in

says Marissa Vallillo, Director,

brand’s channels.

textured hair.

Care. “Our salon heritage has

struggles over the years in appreciating her natural hair

are going back to our roots,”

which she connects with others in embracing their curly,

Marketing at John Frieda Hair driven

our

breakthrough,

brand

that

create

ABOUT KAO USA: Kao USA Inc.

make

our

premium beauty care brands

game-changing

NYC-based salon stylist Elba Rodriguez, who has

products

Frieda brand for over 20 years, educating consumers

piece of that expertise in every

desire.

with this incredibly talented team

This collective will be tapped to create content that

us showcase how powerful the

worked both in the salon and on the road with the John

consumers feel like they have a

on how to use the products to achieve any looks they

bottle. I am excited to partner

showcases the transformative benefits of the products

and serve as media spokespeople, but more importantly they will act as a think tank to ensure their hair expertise

of stylists and creators to help transformative benefits of our brand can be.”

is infused into John Frieda Hair Care’s future plans. They will also serve as a liaison between the consumer and the brand, leveraging their social channels and

relationship with their clients. Their presence will extend across the digital landscape, from Instagram to TikTok,

media platforms as well as the

is a leading manufacturer of recognized worldwide for their

innovation and quality. The Kao USA

Inc.

Jergens®

portfolio

and

includes;

Curél®

hand

and body lotions; Bioré® facial

care; John Frieda® hair care, Ban® antiperspirants, as well

as Goldwell®, KMS® and Oribe® professional hair care and Molton

Brown® products for body and The program will be kicking off

home. Founded in 1882, Kao USA

and beyond. Each member of the

of Kao Corporation.

this fall and running through 2024

Inc. is a wholly-owned subsidiary

House of Frieda will have their

OTC Beauty Magazine January 2024

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OTC Beauty Magazine January 2024

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OTC Beauty Magazine January 2024

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted on coupon purchases.

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

OTC Beauty Magazine January 2024

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

SPECIAL

OFFER

BUY 1 DISPLAY OF DARK & LOVELY PLAY IN COLOR 16 PC DISPLAY

! E E FR

GET 6 PCS OF LET’S JAM EXTRA HOLD

# CR61565

OFFER ENDS JANUARY 31, 2024 OTC Beauty Magazine January 2024

“

A winner is a dreamer who never gives up.

”

Nelson Mandela Former South African President, Activist, Philanthropist

OTC Beauty Magazine January 2024

SHOW CALENDAR JANUARY | FEBRUARY

WHEN

WHAT

WHERE

CONTACT

January 7-13

Hair Love Retreat

Tulum, Mexico

www.hairloveuniversity.com

Jan 16- 17

Cosmet’Agora

Paris, France

www.cosmetagora.fr/

January 17-19

Cosme Tokyo

Tokyo, Japan

www.cosme-week.jp/tokyo/en-gb/ about/ct.html

January 23-25

Cosmoprof North America (CPNA), Miami Beach Convention Center

Miami, FL

cosmoprofnorthamerica.com

January 25-28

LES THERMAL

Paris, France

https://www.thermalies.com

February 2-3

Innocos Convergence of Beauty Retail

San Diego, CA

www.innocoswell.com/san-diego

February 6 - 8

Beautyworld Japan

Fukuoka, Japan

www.Beautyworld-japan-fukuoka. jp.messefrankfurt.com

February 14-17

Vivaness International Trade Fair for Natural and Organic Personal Care

Nuremberg, Germany

www.vivaness.de/en

February 16-17

Makeup in LA

Los Angeles, CA

www.makeup-in.com/losangeles

February 15 - 17

PCHi

Guangzhou China

www.pchi-china.com/en

February 25

Big Show - Jinny Beauty of Florida

Miami, FL

www.jinny.com

OTC Beauty Magazine January 2024

100% VIRGIN HUMAN HAIR STRAIGHT COLOR: 4/27

STRAIGHT

COLOR: NATURAL

LOOSE WAVE COLOR: NATURAL

DEEP WAVE

COLOR: NATURAL

@UrbanBeautyHair 65 For Ordering OTC & Specials, 678.805.3000 Beauty MagazineCall January 2024

READER FEEDBACK

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What selling strategies or marketing techniques do you plan to implement in the new year?

•

What are the most successful products in your store?

•

Is there any other topic that you would like to see covered in OTC Beauty Magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 66

OTC Beauty Magazine January 2024

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

SUPER PACK AVAILABLE COLORS

Scan Here to View Full Catalog

1 1B 2 4 27 30 350 BG TT1B/27 TT1B/30 TT1B/350 TT1B/BG 30 Pieces per Case

@UrbanBeautyHair

@QueenBBraid

For Ordering & Specials, Call 678.805.3000

OTC Beauty Magazine January 2024

AD INDEX As I Am................................................................................................17 www.asiamnaturally.com Andis...................................................................................................... 3 www.andis.com Aztec Secret....................................................................................... 9 www.aztecsecret.com Bellatique...........................................................................................11 Bobos Remi.......................................................................................23 www.bobosremi.com Dream World..................................................................7, 19, 25, 49 www.dreamworldproducts.com Fantasia Industries Corporation.................................................. 5 www.fantasiahaircare.com Godefroy............................................................................................33 www.godefroybeauty.com High Ridge Brands..........................................................................27 JBS Hair.......................................................................................65, 67 jbshair.com Kap-21................................................................................................31 SoftSheen-Carson..................................................................13, 21 www.softsheen-carson.com Wella..............................................................................................15, 29 www.clairol.com

OTC Beauty Magazine January 2024

“ JOIN OUR EXCLUSIVE ADVERTISER REFERRAL PROGRAM! OTC REWARDS ”

Dear Esteemed Advertisers, As a valued partner in our journey, we’re excited to introduce our brand-new Advertiser Referral Program—a unique opportunity for you to not only enhance your brand’s reach but also earn enticing rewards. Recommend OTC Beauty Magazine to your industry peers, fellow beauty enthusiasts, or collaborators, and watch your influence ripple through the beauty world. Let them know about the captivating content, expert insights, and vibrant community that our magazine offers.

Why Join OTC Rewards?

Elevate Your Network: Forge meaningful connections within the beauty industry by introducing colleagues to the magazine that celebrates and shapes beauty trends in the OTC space. Be Rewarded: As a token of our gratitude, we’re thrilled to offer enticing rewards for successful referrals, ranging from enhanced ad placements to featured editorial spotlights in our special editions.

How It Works + Benefits: Refer Your Connections: Introduce us to brands, individuals, or businesses that you believe would thrive within the pages of OTC Beauty Magazine. Reap the Benefits: For every successful referral that results in a partnership of at least 1 full page Ad, you’ll unlock exciting rewards that showcase your brand and expertise to our dedicated readership. You will receive: • 1 Full Page Ad • 1 Gatefold • 2 Editorial Mentions • Be listed on our website site as Premium Vendor of the month

Ready to Get Started? To kick-start this exciting journey, simply reach out to Candace Smith letting her know you are interested and she will add you to our dedicated list to receive special emails and occasional reminders about the program. Please put “OTC Rewards” in the subject line csmith@otcbeautymagazine.com. We will speak with Art Emm, Jinny Purchasing Director, so that the buyers can recognize the vendor who did the referral. Warm Regards, Allyson & The OTC Magazine Team

OTC Beauty Magazine January 2024

SCAN ME