CLIPPER TIPS FATHER’S DAY GIFT IDEAS THEY’LL LOVE THE BENEFIT OF THE BEARD KIT:
BUSINESS TIPS
20
Cognitive Flexibility: The Essential Skill Needed for Successful Sales Results
By Jill J. Johnson, MBA
Most people have no problem preparing for a routine sales pitch. They do their homework, find the right avenue into connecting with the prospect, and are ready to make the sale.
24 Forget B2B or B2C: Why Digital Engagement Is Actually P2P
By Lisa Apolinski, CMC
The pandemic arrived and brought with it many new and surprising changes in how companies do business. One of the most interesting, and most impactful, changes for organizations has been how consumers engage with brands.
CEO: Ann Jhin
Editor: Allyson Leak
Art Director: Sam Choi
Advertising Manager: Candace Smith
Arabic Translator: Laura Albast
Columnists: Lafayette Jones, Kenny Duncan
Contributors: Dr. Shanessa Fenner, Jill J. Johnson, Lisa Apolinski
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.
Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.
For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.
OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.
OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master:
Please send address changes to: OTC Beauty Magazine Attn: Subscriptions
3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292
Brand Growth Matters
The weather is starting to get warmer. Heat is the beautiful process of movement and expansion. It reminds me of the importance of growth. To grow means “to increase, develop, and expand.” This is the perfect season to practice having a broad mindset, participating in activities where you can learn new things, and trying your best to surround yourself with people who uplift you. When you grow, your brand grows, too.
There are many ways to foster growth in your personal life so that it extends to your business life. You could take an online class, find a mentor, join a Facebook group, or attend a networking conference. In terms of business growth, your social media presence is a great place to start. According to the “LinkedIn State of Sales Report Pocket Guide,” more than 50% of revenue across 14 major industries is generated from social selling. Check out “Social Media Success: 8 Ways To Give Your Brand a Boost,” on page 18 for inspiration.
Allyson Leak EDITOR
Our June Men’s issue features an assortment of great products that support customers on their healthy hair journey. You can tell that many of these brands care about their customers because of the attention to detail in their products. More and more brands are starting to focus their efforts on authentic customer interactions, transparency, and product education. These are positive actions that will pay off. Men’s personal care is a very large market. One way to expand your customer base for these products is to develop relationships with local barbershops. Visit the shops, introduce yourself, and leave your business card. Host a small meet and greet in your store and invite a few local barbers. Show your appreciation with a tray of hors d’oeuvres, beverages, and a tour around your store. This is an example of how to grow authentically.
Staying organized is another way to grow your business. For inspiration, check out our list of Inventory Management Apps on page 26. Hope you enjoy our June issue.
THIS IS GROWTH.
Introducing the Gold Series New Lengths Collection. For Longer, Stronger Hair.*
Lita knows the secret to real growth is a regimen made for you. The New Lengths Collection is that regimen. Made by Black scientists especially for textured hair. *strength against breakage
GET READY FOR REAL GROWTH
The Gold Series New Lengths Collection, infused with apricot and green tea, is a proven regimen for longer stronger hair.*
CLEANSE & AWAKEN
Experience an energizing lather with menthol from the Root Stimulating Shampoo. It lifts away impurities to cleanse roots and detox scalp.
*strength against breakage.
Sometimes, getting the length you want feels impossible. We’ve all been there. The number of products making empty promises doesn’t help. But there’s something new, and it’s the real deal.
The Gold Series New Lengths Collection is just hitting shelves, and it was designed by a team of Black scientists especially for our hair. Inspired by their loved ones and personal hair journeys, the team behind Gold Series knows that the real secret to longer, stronger hair* is letting your new growth thrive. That’s why the formula is designed to strengthen and protect textured hair against breakage.
MOISTURIZE & FORTIFY
Protect and strengthen hair at the root to help prevent hair breakage, improve elasticity, and retain length with deep moisture from the Root Rejuvenating Conditioner
PROTECT & STRENGTHEN*
Protect your hair from damage and reduce breakage to foster length retention while also protecting your precious new growth with the Anti-Breakage Defense Serum
NOURISH & INVIGORATE
Help hydrate your scalp with the revitalizing green tea infused formula found in the Scalp Revitalizing Treatment. Use it daily to maintain a moisturized scalp.
Men’s Grooming Tools
When your customers have the right combination of styling tools and have the education on how to use them, it is a win for everyone. When it comes to Men’s hair care and grooming tools, it's important to keep a variety of options in your store for your customers.
COLOR KEEP FOR BEARDS
THICK BEARD & MUSTACHE GROWTH SERUM
ColorKeep Beard Oil Cream For Men is designed for use after coloring facial hair, and will protect it from any further damage caused from harsh chemicals used when tinting hair. Your customers will quickly notice healthier facial hair with added shine and luster. It is designed specifically for men’s facial hair colorants and Color Keep helps in preventing premature fading. You can suggest it for personal use or as a gift for men, a stocking stuffer, birthday present, or a father’s day gift for dad. This leave-in beard balm is designed with “Film Former” technology which protects the beard, mustache, and facial hair against environmental damage like sun, sand, salt water, and chlorine.
This is the perfect remedy for someone having trouble with beard growth. Your customers can grow a longer, thicker, softer beard and mustache and do it naturally. Godefroy THICK is a nighttime treatment that combines Jamaican castor oil and plant extracts to provide intense nourishment to men’s facial hair. Used nightly, it can help to eliminate beard itch and flaky skin. THICK can also soften and add shine and luster to your facial hair.
www.godefroybeauty.com
MEN’S BEARD SOFTENER
Your customers can take their beard grooming to the next level with Wahl’s Beard Softener. This beard care product softens and deep-conditions any beard. It helps relieve beard-itch with the powerful moisturizers and beard-specific conditioners that penetrate coarse facial hair to soften from the inside, giving your customers a superior soft beard.
MEN’S BEARD OIL
The Wahl Beard Oil is designed to restore natural skin moisture, promote healthy beard growth, and keep your customers feeling revitalized.
For use, you can suggest that they start with 2-3 drops in the palm of their hand. Then, they would apply the oil to their face, hair, or skin.
Make sure to mention that it’s important to apply gently without pulling at the skin. They can start from the chin upward, or center and outwards for mustaches. A little goes a long way. us.wahl.com
Your customers can brush away the old to make room for the new and stay focused on the future with the Andis exclusive Blade Brush. It is specially designed to thoroughly clean the nooks and crannies of clippers and trimmers. This premium brush is a favorite of Andis Nation barbers and stylists. It allows customers to sweep away loose hair during and after cuts with thousands of pliable bristles––sturdy enough to cleanse hard-to-reach areas and supremely soft enough to leave fine metal blades undamaged. The diminutive, sleek profile tidies all blade sizes and tucks away for easy storage, while the widened, contoured handle makes it easy to hold and use.
The Andis Clipper Comb helps to intensify sharp edges and precise cuts. It is the foundational tool for any look. Your customers can create exact looks for themselves or prepare their clients for healthy growth between cuts with the Andis exclusive Clipper Comb. It is also perfectly engineered to accommodate the width of any Andis clipper, the fine teeth scoop up even the smallest, scalphugging hairs for extra-tidy finishing on precise styles like flat-tops. A thin, easy-grip handle is comfortable to hold and angled for clipperover-comb tapering, while the dark, solid color enhances shaping visibility on lighter-toned hair. It is also complete with a contoured opening for simple, secure hanging or storage.
www.andis.com
J2 HAIR TOOL PHANTOM CLIPPER
This is a sharp, safe and durable clipper set. It features four attachment combs (3/6/9/12mm), a blade brush, blade oil, a DC motor clipper, and has a washable design. It's the perfect choice for some one who is a beginner or an expert.
DREAM MEN'S DURAG
A durag is a great way to maintain a hairstyle like waves or braids. It also helps to prevent flyaways and lessen hair breakage overnight. They're a great way to have fewer tangles, lessen sun damage, or prevent sweat from getting in the eyes while exercising.
HOW SHOULD YOU SELL IT?
BY ALLYSON LEAK
SOCIAL MEDIA SUCCESS: WAYS TO GIVE YOUR BRAND A BOOST
According to the LinkedIn State of Sales Report Pocket Guide, more than 50% of revenue across 14 major industries is generated from social selling. If used efficiently, social media can create excitement around products and product launches, build trust among customers, and teach your company about the types of things that are important to your customers. Check out eight tips to help give your brand’s online presence a boost.
BRAND ASSESSMENT
The first step is to take a look at your website to make sure your message is clear. Do people know what you sell, the purpose behind your brand, and the benefits your products or services will give them as soon as they come to the home page? If you already have clear brand messaging, then just double-check that you are using the same brand language on all of your social media channels.
FOLLOW SUCCESSFUL BRANDS
The second step in creating a successful social media presence is to research similar brands that are already successful. Start with an online search to find out which brands won awards for their social accounts. Start following their account and take notes for inspiration.
BE AUTHENTIC
It’s important that your customers get to know the people behind the brand. You can use social media to share your employees’ inspiration through quotes. You can share testimonials on your site and social media, too. Nowadays, consumers aren’t interested in corporate-speak, they are looking for the essence of the brand.
ENGAGE YOUR CUSTOMERS
Social media is not just a broadcast medium, it’s a two-way street. It’s an opportunity to respond to comments and listen to feedback. You can ask
your customers for suggestions on product names, colors, and styles, and let them vote. You can also partner with other brands to offer giveaways and coupons.
CREATE SHAREABLE CONTENT
If the post benefits your audience, they may feel compelled to repost it. If you speak from the heart, with your brand purpose in mind, your customers will notice. Making your posts witty, comical, or informative can also help you stand out.
BE READY TO ADAPT
It’s good to do a check-in a few times a year with your team to see if it’s time to change the direction of your social media language or tone.
MEASURE YOUR SUCCESS
Make sure you are checking post insights to see your analytics regularly. It will show you what’s working and what’s not. Plus, you will be able to see the time of day your audience is most active, which tells you the best days and times to post.
ALWAYS GIVE CREDIT
If you repost content, the original poster must be tagged and mentioned in the description. It shows that you respect other brands.
BUSINESS TIPS
BY JILL J. JOHNSON, MBA
Cognitive Flexibility: The Essential Skill Needed for Successful Sales Results
Most people have no problem preparing for a routine sales pitch. They do their homework, find the right avenue into connecting with the prospect, and are ready to make the sale. But when you have been working for months on a complex sale or are pitching a piece of new business that will elevate your client base – and your commission – you have to up your game and polish your strategy.
The Sales Process is a Dance
Review all of the notes from your meetings and conversations with your prospect. What words do they use? How do they describe their problem or situation? What do you need to emphasize in the conversation? Then reread your proposal and think about your key points from your prospect’s point of view.
Once you are in the room, let your client lead the conversation. Be deeply and completely immersed in their words, their thinking, their jargon, and their nuances. Despite your level of advance preparation, you also need to be prepared for the deal to stall once again. Perhaps they are not quite ready for the close. Yet.
When you are selling, you need to think about it just as you would when dancing with a new partner; you need to adjust to their steps, balance yourself to their ability, and shift your speed to match theirs. Remember to finesse yourself the same way in your sales meeting—don’t push!
All too often, at the beginning of a meeting, prospective clients ask you to tell them about yourself, your services and how you can help them. It is easy to fall into just responding to this type of questioning approach with your canned commentary that you would use when asked what you do at a networking event.
Yet, how can you really answer the questions in a way that matches the nuances of the client’s needs? You must spin this around so you can ask questions. This should be done in a conversational manner and if you can, practice by doing some role playing with a trusted ally or colleague so you can get comfortable subtly steering a conversation to gain insight.
Use a Cognitively Flexibility Mindset
In complex sales situations, most people are technically and socially prepped for the meeting. Yet it is essential to be mentally prepped in one more critical way. Complex sales are a multi-dimensional chess game, with many, many plays available. So don’t assume that this meeting is going to give you the whole deal as outlined in your original proposal.
You must be mentally flexible enough to not be disappointed if the prospect takes your meeting with them in another direction. That way you will not get thrown if they do, or say, the unexpected. Sometimes prospects want
something smaller or less expensive than they originally said or we think they need. They might now believe a different approach or fee level is better for their organization. Or perhaps they really desire more time with you to be sure they can afford the risk of recommending you to their boss or board of directors.
So ride the whitewater no matter where the river of sales takes you—and stay in the boat! The twists and turns of any sales sequence are often filled with moments of anticipation, exhilaration, relief, and disappointment. Don’t worry if you get a bit wet, you just need to keep steering the boat toward your goal of getting to a yes.
By bringing a cognitively flexible mindset that anticipates the unexpected might occur, you will not get thrown out of the sales boat and you will be mentally agile enough to handle it. Most exceptional sales people have learned the hard way to expect the unexpected so they are listening deeply in these meetings. This is vital if there is a new person in the room who will also influence the decision. This approach to expecting the unexpected keeps you on your toes so that as the meeting moves along you are able to rally no matter where they take the discussion.
Recovering When You Are Blowing It
Sales are often blown because something weird happened in a meeting where the sales person was expecting it to go one way, and then it morphed into the unexpected by someone new to the process who had their own agenda. It feels like a blindsided moment but the truth is that injecting your own expectations (and hopes for the close) into the process results in missing cues and an inability to react to the actual situation at hand.
What you want does not matter to your client. By staying focused on their issues and actively listening to their concerns, you will be responsive and flexible. This is especially true because bringing more flexibility into your perspective means you may ask more probing questions. These questions might uncover the real issues they are trying to address that they were not
comfortable sharing in an RFP or initial meeting or their actual decision criteria.
Take the insight you have about them and weave it into your conversation. Pay attention to their facial reactions, tone of voice, and level of attention. Matching the knowledge you gain about their pain points, real issues, and essential needs can take you from the brink of failure back into the game. Circle back to their decision criteria and build your case for how you fit.
Final Thoughts
Even if you only close a part of your deal or get invited to the next level of meetings, you have still gotten a “win.” You can use the new insights you gained to adjust and modify your next approach. You will also often discover that sometimes it was the perceived “loss” on the first sale that completely established the base for the bigger and better sale in the future. Cognitive flexibility combined with active listening and effectively managing disappointment are the keys skills needed for successful complex selling.
Meet Jill
Jill J. Johnson, MBA, President and Founder of Johnson Consulting Services, is a management consultant, accomplished speaker, award-winning author, and Business Hall of Fame inductee. She helps clients make critical business decisions and develop plans for turnarounds or growth. Her consulting work has impacted over $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information, visit www.jcs-usa.com.
BY LISA APOLINSKI, CMC
Forget B2B or B2C
Why Digital Engagement is Actually P2P
The pandemic arrived and brought with it many new and surprising changes in how companies do business. One of the most interesting, and most impactful, changes for organizations has been how consumers engage with brands. There was a recent survey* on this very topic and the results were clear. Consumers are re-thinking how they interact with others and have re-evaluated priorities in life. This includes the types of brands that will get their business in the future. These consumers were much more willing to change brands if they did not feel the brand promise was in alignment with their core values. They also felt that they would spend more money with brands that they felt supported and understood their needs during challenging times.
This can translate to a simple construct: the more human the brand, the more business that brand may get. These consumers looked at factors other than just price and quality; trust and brand reputation
factored into their decisions. This trust encompassed brands taking responsibility to live by their values and be
No Longer A Nebulous Concept
Consumers are looking for companies that represent and reflect their values, their beliefs and their sense of purpose in the world today. Brands of the PPE (Pre-Pandemic Era) could float out in the ether as a nebulous concept with no real shape or form. Those types of companies may still try to exist on that plane, but companies that do are missing out. They fail to capitalize on retaining customers as well as attracting new customers. And those new customers may be willing to pay more for the relevancy brought to the business exchange.
or B2C) do not take into account this new shift in consumer beliefs or wishes. Prospects and customers want a deeper focus on building the relationship, having a brand reflect today’s current values and providing the type of support and alignment that makes the interaction feel more like an investment in a relationship.
Instead of looking at organizations as one end of a transaction, companies that wish to grow in the current paradigm must look at the who in the interaction. The focus must now move to people-to-people or people-toperson (P2P).
How To Translate Digital Engagement Into P2P
Digital engagement and communication are set up to be much more humanistic than many organizations allow. The focus on connection and community is readily available for organizations. By allowing the people behind the brand to emerge out of the shadows, companies can move beyond the products and services they sell and provide engagement with the people who create those products and services.
Several recommendations can be quickly applied by any organization to move past B2B and B2C and move into a P2P interaction. Here are three ways to help move in that direction.
Many Voices, One Brand
There was a time where one person was sharing content on behalf of the organization. Smart organizations, however, have moved to sharing several different voices and points of view in their digital communications. Not only does this allow different viewpoints from a brand perspective, it also keeps content fresh, as many voices make the brand what it is today. Providing different styles of content engages more than one type of prospect, which sets up potential growth.
Focus On The Individual In Every Interaction
It should be obvious that the individual consumer should be a focus. But what about when businesses market to other businesses? There are individuals that each business brings to the table for the engagement, and each one is important in bringing a different viewpoint. When creating content, consider the personality of the key players in the receiving organization. What are their individual roadblocks? How do they define success? Always consider the individual sending and the one receiving the communication. Because either way, a person is on each end of that communication.
Know Where The Power Lies
It has been said that consumers are now holding all the cards in the business interaction and have no plans to give them back. When organizations look at who is in control of the communication, the power lies with the consumer, not with the company. Organizations need to understand this fundamental shift in power to the person receiving marketing and communication. This will help move communication to a person-to-person level and allow the consumer to drive the engagement, which is what the consumer not only wants but demands in today’s digital paradigm.
Taking the opportunity to bring in humanity into any organization’s digital communications can bring accelerated digital growth and engagement. This may feel like a risk to some organizations. However, the new paradigm has shifted this from novelty to necessity.
By switching the focus from B2B or B2C to P2P, digital communication can be realigned to meet the current demands of audiences. With this ever-changing shift in consumer behavior, thinking about how one person communicates with another has become a cornerstone in digital engagement. This is no longer a passing trend but a new way of being, and the organization who embraces this way of being will reap the rewards.
Meet Lisa
Lisa Apolinski, CMC, is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world by Book Authority. For information on her agency’s digital services visit www.3DogWrite.com.
Staying Organized Helps You Thrive: Tips on Inventory Management Apps
Price: Free
About: Stockpile is a free online inventory system for small business and at home uses. Stockpile has tons of useful features where you can add inventory, take returns, record sales and damaged goods.
Key features: Unlimited users
A good inventory management system is invaluable. Nowadays store owners need to manage products in their stores and on their website. In order for it to not get overwhelming, an app might be a great idea. It allows you to manage your merchandise on the go. Plus, an inventory management app can save you time from manually tracking everything and can even help avoid mistakes. When choosing an app, think about your short term and long term needs and how many people on your team will need access to it. Stockpile by Canvus, www.thecanvis.com Online download - Online Inventory Management
Inventory Control with Scanner
Available for iOS
Price: $14.99 to $29.97 per month
About: Inventory Control is the fastest, easiest way to organize your inventory using a powerful barcode scanner. Keep your inventory organized and available at all times. You can quick scan an item and get stock and price information without switching views. Recently scanned items are listed while you scan, so you can scan all items and work on them later. Designed for business owners and personal use and the inventory center is highly customizable and easy to use.
Key features:
EAN and UPC barcodes
Offline mode
Price list and invoice reports
Support for multiple currencies
Odoo
Available for iOS and Android
Price: $36 per month
About: The Odoo Mobile app for iOS provides access to all Odoo applications directly from your mobile phone. Optimized for interfaces on any iOS device, Odoo Mobile provides the next level of flexibility in your business management software. Every application in the Odoo database is available from one native app, allowing you to maintain your records, reports, sales, content management, and more while on-the-go.
Key features:
Double-entry inventory system
Multi-warehouse
Cross-docking
Dropshipping
Stock Control
Available for iOS
Price: Free; in-app purchases
About: Stock Control allows you to list your items, sort them into categories and associate them with places of storage. You can easily manage your inventory level and value and conceptualize your categories and places of storage as well as retrieve your items and their location easily. And for users wishing to monitor their stock levels precisely, Stock Control allows refined management of quantities in the various places of storage, as well as a shortage alert for each item.
Key features:
Item listing and location sorting
Easy search tools
Shortage alerts
BY DR. SHANESSA FENNER
The Benefit of the Beard Kit: Growth Kit vs. Grooming Kit KNOWLEDGE TO KNOW
Statistics show that 33% of men in America and 55% of men globally have facial hair, so being educated on the latest beard kits and tips can definitely benefit your business. Keep in mind that this is an important process for your customers. Growing a healthylooking beard takes time, patience, consistent grooming, and a lot of effort. Someone’s beard says a lot about their personality and style so you want to make sure your customers know you are knowledgeable about this important investment.
Here are some beard growth and beard grooming kits to look out for:
Beard Growth Kits
The Beard Club’s Advanced Beard Growth Kit- The kit includes everything to give your customers a great-looking beard: growth oil, beard growth vitamins, growth vitamin spray, beard shampoo, a beard brush, and a derma roller. www.thebeardclub.com
Fulllight’s Tech Beard Kit for Men- This ultimate grooming growth kit has a beard oil conditioner, beard balm, beard brush and comb, and blunt tip mustache scissors. The products contain 100% natural and organic ingredients that are suited for all skin types. www.fulllighttech.top
Shea Moisture’s Complete Beard Kit-Shea butter is the magic ingredient for this beard growth kit.
The kit also includes a beard balm, beard conditioning oil, beard wash, and a beard detangler. www.sheamoisture.com
Beard Grooming Kits
Caveman’s Beard Care Set for Men- The classic Bay Rum scent of this beard grooming set is an all-time best seller and favorite. With its 100% natural ingredients, this kit will soften and tame the wildest beard hairs. www.shopcaveman.com
Gillette’s Ultimate Beard Care Kit-This beard grooming kit is made with the hydrating ingredients coconut water, argan oil, and avocado oil to moisturize the skin and keep the beard at its softest. This allows the King C. Gillette razor to glide over the skin for a neat, close shave. www. gillette.com
Sandalwood’s Beard Kit- If your customers are looking for naturally plant-based grooming products, then the Every Man Jack Kit may be the answer. It’s made from shea butter, tea tree oil, aloe vera, glycerin, and coconut-derived compounds. It provides everything a man needs to keep his beard in tip-top shape. www.everymanjack.com
Tips to share with customers for maintaining a healthy beard: To keep a beard looking its best, consistent maintenance is essential.
• Choose a shape that compliments your face.
• Use a beard shampoo to cleanse your beard several times a week.
• Brush and comb the beard daily to condition the hairs and skin underneath.
• Use beard oil to moisturize and tame beard hairs.
• Comb out the hairs when trimming the beard with scissors.
Meet Dr. Shanessa Fenner
Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.
A COLLECTION
Healthier Scalp, Healthier Hair in Just 3 Weeks
Your customers know the negative effects of a dry, uncomfortable scalp. Although they are twice as likely to experience scalp issues, they are half as likely to use anti-dandruff products due to concerns around harming their hair. That’s why we’ve created the ultimate scalp care solution. Your customers can now achieve longlasting scalp relief, a healthier scalp and healthier hair in just 3 weeks.
Scalp Care Made for Black Hair
The Royal Oils Collection is designed with an effective ingredient that soothes the scalp and provides longlasting relief from dryness, itching and flaking.* The products help to balance natural moisture levels for healthy scalp and hair.* Coconut oils leave hair luxuriously moisturized. The collection is also great for keeping the scalp healthy while wearing protective styles, locs and twists and also for male customers sporting, fades, waves or cornrows.
*associated with dandruff
Developed by the Royal Council
Each product in this line-up was perfected by Black scientists with active ingredients developed with dermatologists to relieve an itchy scalp,* prevent flakes* and itch and to provide long lasting scalp relief.**
*as associated with dandruff
**with regular use
RESPECT THE CROWN
Cater to your customer’s textured hair needs with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair.
NEW! Sulfate Free Scalp Care Shampoo
Our paraben- and sulfate-free shampoo cleanses and removes buildup from scalp while smoothing and moisturizing hair.
NEW! Moisture Boost 2-in-1
This anti-dandruff shampooand-conditioner duo is clinically proven to remove scalp and hair buildup for a healthier scalp.
URBAN CALL BRIEFS
BY LAFAYETTE JONES
Marcus Eldridge
Dudley Products #2 US Distributor
This is a 48-year career and life-changing journey filled with new and exciting adventures every day. Meet Marcus Eldridge a native of Winston Salem, North Carolina. He was raised in a loving family filled with nine brothers and sisters. Growing up in a large family magnified the needs of the household therefore all family members got a job. Marcus’ path into the world of beauty started at the age of 14 when he worked at the Esso gas station across the street from Dudley Beauty Center-Winston Salem. He would see all the pretty women coming in and out of the salon. He wanted to meet some of the ladies so he ask if they had any odd jobs. The manager wanted to help the young people in the community and gave him a chance. Once he completed the gas station job he would hurry over to the beauty center to do cleaning, lifting, or any task needed. The work was more rewarding at the salon.
Mr. Dudley would fill up at the gas station. Each time he would strike up a conversation, encouraging Marcus and challenging him. Marcus saw a black man that owned a business, wore nice suits, drove an expensive car, and took a liking to him. He knew this was a man he wanted to emulate. After a few months working in the salon, he began selling Dudley and Fuller Products door to door. His first area was in Walnut Cove, NC. The individual in the community welcomes him with open arms. He had never experienced any type of selling. The lessons learned from this experience helped to build a strong and lasting foundation for his future. In high school, he wasn’t the smartest cookie in the jar. In fact, out of 645 students, he was 642. In school, he gravitated toward the mischievous crowd. This led to getting involved with drugs. The crowd and drugs were a mask for his low
self-esteem. At one point this drove him to attempt suicide. The Dudley organization looked past that and saw his potential. After high school graduation, he moved to Chicago to escape his environment. In Chicago, he continued to sell door to door and worked in the manufacturing facility. While living in Chicago he had the opportunity to learn and develop under the tutelage of SB Fuller one of the most prolific entrepreneurs that just happened to also be black. One of his greatest lessons learned was about the power of thoughts and how one’s thoughts control one’s destiny. He learned that thoughts become things.
When the professional sales division started Mr. Dudley sent Marcus to Detroit MI to open the market. Growth was tremendous and Marcus was sent to expand the market in Philadelphia. With his continued success, he became one of the lead trainers and traveled all over the US helping sales managers better the cosmetologist and barbers in their areas.
Dudley opened Dudley Cosmetology University and built the management team with veteran Dudley employees. Marcus was offered the position of Transportations Manager and Motivator. He worked at DCU for ten years. He connected with over 20,000 cosmetologists from all over the world. He had a bond with each student. To this day if you ask any DCU alumni they will remember Marcus.
Marcus currently ranks as the #2 Distributor for Dudley in the nation. During the pandemic with businesses closed he found a way to have over a 19% increase. Nothing stops a determined person. He is married to his lovely wife Marla. A Deacon at First Baptist Church East Martinsville, VA, he sings in the choir and has the pleasure of serving as the Virginia State Treasurer for Deacons and Deaconess.
He is thankful for all the people that have poured into him. He wants to spend his life, giving back what has been given to him. He wants people to know, that what seems like the end of the road is just a turn. Never Give Up!
Marcus Eldridge Dudley Products #2 US Distributor
Christina Kremer Styling & Image Coach
Chanel Liana Shaw Autistic International Designer
Niquee Monay Make up Artist
Ajia Jackson Global Photographer and Videographer
Jodi-Kay Edwards Media Fashion Stylist
URBAN CALL BRIEFS
BY LAFAYETTE JONES
Jodi-Kay Edwards
Media Fashion Stylist
Meet Jodi Kay, an expert Brand Manager, Creative Director, and stylish Lifestyle Influencer who fosters a creative direction for her clients to stand out and look their best both in appearance and their professions. Jodi Kay debuted on the International Shades of Beauty Platform as an educator in November 2021.
Jodi has a very strategic and stylish mind and being a part of the evergreen dynamic entertainment and fashion industry for years, she has earned a remarkable reputation for her work, ethics, and especially her style choices.
During her time on the TV show Empire, her character stood out for her fashion sense, and what’s impressive about this particularly is that most of the pieces came from Jodi’s personal closet. In fact, the show’s stylist rarely had to send her to wardrobe, and this earned her a fan following from the industry’s stylists, peers, and others.
This played a pivotal role in her success and business initiative; Behind The Scenes Agency (The company that is thriving and striving to get all the big names under its belt). Jodi’s talent in knowing exactly how to style and direct her clients in real life or the character they are playing is exceptional. She always makes them look like a million bucks and ready for any part they set their eyes on, whether it’s movies, red carpets, business meetings, or even a private occasion. Her clients have been featured on various TV shows and online publications like D Magazine, Forbes, and Entrepreneur. She has also worked with big brands such as Marc Jacobs, Aussie Hair, TOMS, Zaful, and others.
It’s safe to say that she is a branding genius. She talks to her clients, studies the requirements, understands the importance, and familiarizes herself with her client’s vision to bring it to life and it’s remarkable, to say the least. Hence there is no denying the possibilities she will tap into in the future with style. Follow Jodi-Kay on IG and Twitter @jodikayedwards and also on IG @
Ajia Jackson
Global Photographer and Videographer
Ajia Jackson, also known as AJ, is a celebrity and brand photographer with a charming and enigmatic personality that helps her create a real connection with her clients to achieve the best results. AJ made her debut on the International Shades of Beauty in March 2022.
She is a polished photographer and videographer best known for her impeccable discretion, professionalism, exceptional communication skills,
clear-eyed confidence, and a sharp eye for detail. She specializes in lifestyle, high fashion, glamour, editorial, runway, celebrity, and street photography.
A career in the entertainment industry has allowed her to channel both her intellect and creativity to her clients. AJ’s creative process involves stepping out of her comfort zone, traveling around the world, and then drawing inspiration from it to find a clearer perspective with different angles and lenses.
Her photography is fascinating and unique, and it always portrays a story which is what sets her apart from others in her industry. As one of the owners of Behind The Scenes Agency, a Dallas-based media and marketing company, AJ comes attached with a team of skilled professionals with extensive experience in the industry that helps her go above and beyond for her expanding clientele. She brings a unique perspective to each client she works with.
Her work has been featured and printed in publications worldwide. AJ takes pride in fulfilling her client’s needs while nurturing her passion for photography and videography with loyalty, tenacity, and care. She is always enthusiastic about leveraging her expertise to help clients strategically increase brand awareness, grow their portfolios, and maximize gains. Follow AJ on FB @AJ Being Great, on IG @jackson_visuals and @ behindthescenesstudio.
Christina Kremer
Styling & Image Coach
Christina Kremer is a certified image coach, highly sought-after personal stylist, entrepreneur, and self-esteem advocate with a dynamic presence that engages and captures her audience. She runs her styling service “Expand with Christina” for business owners on a mission. Christina specializes in the emotional and energetic impact of wardrobe and styling. She made her debut on the International Shades of Beauty Platform in March 2022.
She believes in implementing these principles in her image coaching process, in photoshoots, and event styling. Christina’s image consulting sessions will help you maximize your personal and professional effectiveness and equip you with the knowledge, strategies, and tools needed to consistently present yourself with confidence and style.
Her public styling credits include influencer lifestyle shoots, single cover art, and magazine spreads, while the privately offered image coaching and wardrobe consulting services help clients to develop their style on a dayto-day level.
Christina aims to help you re-invent yourself by showing you how to reach the essence of who you are and recognize your style and personality. She aspires to devote her time, energy, and talents to support individuals for an increase in confidence, self-esteem, and self-assurance. She encourages individuals and brands to believe in themselves and their potential
to lead a successful and inspirational life. Follow Christina on IG@ expandwithchristina.
Niquee Monay
Make up Artist
Niquee Monay is a professional fashion enthusiast and makeup artist who has always been passionate about art. She specializes in a wide range of luxurious, personalized beauty services, including HD Brows, lash lift, eyelash extensions, waxing, and more. Niquee can usually be found on brand photoshoots attending to her client’s wants and needs as she makes them feel confident and beautiful with the makeup look(s) she provides. Niquee made her debut on the International Shades of Beauty in March 2022.
Niquee Monay provides makeup services for weddings, proms, photoshoots, and other special occasions. She’s available for various onsite makeup and hair artistry needs, including bridal and wedding parties, airbrushing, vintage styling, special occasions, and photoshoots.
As a professional makeup artist, she knows the perfect makeup application can enhance your features and make you look and feel beautiful. Trust her to create a perfect look for you – whether you want a natural everyday look or something more glamorous for a special occasion. Follow Niquee on IG @beatby_nique.
Chanel Liana Shaw
Autistic International Designer
Chanel Liana Shaw hails from Harrisburg, Pennsylvania. Chanel had an interest in fashion from the time she could play with dolls. In the 10th grade, she was chosen to be in a new school of the arts program,
where she would receive instruction in fashion and design. Her mentor and teacher, Richard Andries, was influential in instructing Chanel in the art of fashion and design. She made her debut as a fashion designer on the International Shades of Beauty platform in April 2022.
While attending school, Chanel broke barriers and set herself apart from other students. She has autism and had to work twice as hard in learning and applying her skills. Chanel would often tell herself, “Autism is a part of who I am, however it doesn’t define me. I am artistically autistic!” She was accepted into the Fashion Institute of Technology, however, chose to go straight into the industry, since colleges would not accommodate all of her learning needs. In her senior year in high school, she directed the end-of-the-year fashion show. Chanel chose the music, directed models, created a PowerPoint presentation to go with the show, and incorporated lights in the fashion pieces. Moreover, Chanel went on to win two silver awards as a junior, and the gold award as a senior in the National Scholastic Art Award. The Pennsylvania State Museum showcased her “Chandelier Dress” made with real chandelier crystals. The exhibit was to stay for one month, however, it received such great reviews, the museum showcased her design for six months.
Chanel’s designs were showcased in Paris Fashion Week in 2020. It was there that she met designer Ayesha Khanna and began working for Ayesha as a personal assistant. Chanel prepared garments in 2020 for Thailand Fashion Week, and in 2021 for a fashion campaign in Paris.
Chanel’s goal is to further her business at Arce/R and create a sustainable clothing line. She will be going to Senegal to learn Batik. Batik is the African process of putting wax-resistant dyes into whole fabric; it will replace digital printing and create natural products.
She is working on a clothing line for people with disabilities. Some designs will incorporate encouraging affirmations for people with disabilities, and other designs will be garments for people with disproportionate bodies, such as Proteus syndrome. She is working with a non-profit organization teaching underprivileged youth the art of fashion and design. Chanel still designs custom-made garments. Follow Chanel on IG@ Arce_rrr.
Email: chanellyliana@gmail.com
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.
Men’s Grooming Tools
There is so much care, strategic design, and mindful intention that goes into many grooming products, hair tools, and accessories. All the small details of each product work together for a grand purpose–to empower customers to have the look and feel they want along with healthy hair.
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The WaveBuilder Deep Wave Forming Pomade is central to most wave regimens. Whether used for daily hold, brushing or at night under a durag or wave cap, it is something that most wavers simply cannot live without. The blend of waxes and the selection of oils and how these fit together makes all the difference. Wavebuilder Deep Wave Pomade has tons of hold, added nutrients, moisturizers and conditioners and goes on smoothly without stickiness or buildup. It’s sweatproof, never greasy, and makes deep well defined waves that lasts all day or night. It is the choice of top wavers everywhere.
ANDIS TRIMMER T-OUTLINER
No detail is too small for those who love the craft. Your customers can magnify their finest work with the T-Outliner® Trimmer. Ideal for precise outlining, dry shaving, and fading, these ultra-sharp, carbon-steel T-blades cut close and exact. Inside, the magnetic motor churns an impressive 7200 SPM that makes finishing work quick and smooth. The contoured, glossy gun-metal gray body is easy to hold and stays put for long shifts behind the chair. Your customers can celebrate the little things with the T-Outliner Trimmer, precision cutting power for professional creators.
WAHL 5STAR SHAVER SHAPER
is from Wahl Professional's commercial grade line of products, the 5-Star Shaver/Shaper is intended for professional use only and is engineered to deliver the sharp performance that experts demand. This powerful shaver offers an appealing aesthetic in addition to top-notch precision. It comes with a rechargeable battery that can keep the rotary motor running at full speed for up to 60 minutes per charge. With hypoallergenic gold foil, even the most sensitive skin will be free of razor bumps, ingrown hairs, or skin irritation.
BABYLISS FX TRIMMER GOLDFX OUTLINING
GoldFX is a professional, all-metal, cord/cordless lithium outlining trimmer. Featuring an exposed T-blade with 360 degree views, making this the first of a kind. The perfect tool for crispy edgeups, hard lines, and all other detail work. Welcome to the new gold standard of outlining trimmers. Some of the benefits include the exposed T- blade with 360 ̊ view, DLC Titanium Ultra Thin Blade (Replacement blade FX707Z), zero gap tool included, high-torque, brushless, 7200 RPM Engine, lithium ion battery 2-hour runtime, all-metal housing/knurled barbell grip, detent hanging hook, and cord/cordless–dual voltage
ANDIS CLIPPER EASYSTYLE
Set allows your customers to put their ideas in motion with the 7-piece, Clipper kit, intuitively designed for new and intermediate at-home stylists. The sharp, adjustable steel blade glides through all hair types effortlessly, while two, easy, snap-on attachment combs let you customize cutting length. The contoured, ergonomic case stays secure in your hands for safer clipping on kids and adults. It can help your customers drive their creativity forward with a powerful magnetic motor and a full set of accessories. The kit includes blade oil, a premium barber comb, blade safety guard, and more—everything they need to ignite the at-home styling spark.
The Enchanted Brand
By Jane Cavalier Lucas
Do you sense we are living in a new world where everything seems upside down and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an Enchanted Brand. An Enchanted Brand is a new tool for managing the human side of business. Unlike brands of the past designed to sell, an Enchanted Brand is designed to serve. In an era of unrelenting and unthinkable change, the Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imagination which enables people to transcend a daunting reality. Jane Cavalier Lucas explains how an Enchanted Brand works, how to create one, and how to use one to align and empower people for the good of your organization and the world.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
Sponsored by Andis Co.
Father’s Day Gift Ideas They’ll Love CLIPPER TIPS
By Kenny Duncan Andis Global Educator
Take the guesswork out of finding the perfect Father’s Day gift for that special man in your life. While there are many different shaving and trimming options to choose from, selecting an Andis tool will make them smile whether they are a seasoned professional or a serious DIYer.
reSURGE™
Shaver
Level up with Andis’ newest professional tool – the reSURGE Shaver – a must-have in every man’s grooming arsenal for achieving smooth and irritation-free shaves. Its long-hair trimmer makes prep easy and cuts time shaving, raising the bar for a better experience, while the pivoting head allows for seamless contouring and constant skin contact. Moving at 9,900 strokes per minute and powered by a lithium-ion battery, the reSURGE Shaver easily shaves wet or dry hair. For budgetfriendly options, reach for the ProFoil® Shaver or ProFoil Plus Shaver as a great alternative to eliminate stubble.
GTX-EXO™ Trimmer
For the fathers who express their creativity with detailing and outlining, the cordless GTX-EXO Trimmer is a tool they will be sure to use. The intuitive shape gives crystal clear visibility as you outline, shave and fade, highlighting the smallest details with expert precision. For a corded alternative, look no further than the original GTX T-Outliner® Trimmer. Its magnetic motor offers an impressive 7,200 SPM and comes with four attachment combs for beard and sideburn shaping.
Master® Cordless Clipper in Limited Edition Gold
A barbershop staple, the Master Cordless Clipper has been given a limited-edition flawless gold finish that is sure to stand out amongst other Father’s Day gifts. Perfect for cutting hair of all types and styles, this clipper empowers you to unleash your creative side. For those that enjoy corded performance, consider the tool that started it all, the iconic Master Clipper.
For more information, visit andis.com
Kenny Duncan Andis Global Educator
Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon—Main Attraction Unisex Salon—based in Philadelphia. He is the barber for several Grammy Award-winning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.
BEAUTY AMBASSADOR
BY ALLYSON LEAK
STRONG BRANDS HAVE STAYING POWER
Brand heritage is when a company exhibits longevity, customer loyalty, solid symbols in its branding, and stays true to its core values. This is the reason Luster Products have been so successful. They have been providing premium personal care products as well as healthy hair education to customers since 1967. They know who their audience is, listen to customer feedback, pay close attention to consumer demand, and have learned how to adapt through their evolution while keeping their core values. Plus, this Black-owned, family-owned and operated brand takes pride in developing their formulas in-house and applying rigorous testing to each one.
Healthy hair is the focus now for millions of consumers. Luster’s new SCurl CBD Beard collection has natural ingredients that are perfect for detangling and adding sheen. The lightweight, nongreasy formula moisturizes, softens, and smoothes, leaving the hair and skin healthy. Here are some ingredient highlights you can share with your customers.
The Benefits:
Hempseed Oil is rich in omega-3 and omega 6 essential fatty acids. It has been known to help stimulate hair growth, lock in moisture, and soothe the scalp.
Jojoba Oil can nourish the hair because it is rich in vitamin C, vitamin E, B vitamins, zinc, and copper. It is known to help prevent hair breakage.
Coconut Oil can help seal in moisture to the hair and skin. It has antimicrobial properties that can calm scalp irritation while also providing heat protection.
Shea Butter is anti-inflammatory and filled with vitamin A, vitamin E, and fatty acids. It is known to lubricate cuticles, help soothe scalp damage, and strengthen hair fibers.
Vitamin E has antioxidant properties and has been known to improve hair growth and reduce oxidative stress on the scalp.
Argan Oil has powerful antioxidants and has been known to help protect against hair loss while also lubricating the hair strands.
About Luster Products, Inc.
Luster Products, Inc. is the world’s leading African-American owned manufacturer of premium personal care products. Luster’s Pink®, SCurl® and Pink® Kids are among its family of brands. Since 1967, they have provided hair care and styling products that are formulated with the best performing ingredients for all hair types and textures. For more information about Luster, visit www.LusterProducts.com. You can also join the Luster’s Pink conversation on Facebook.com/LustersPink, Instagram (@ LustersPink) and Twitter (@LustersPink).
Camille Rose Camille Rose
“As a Black-owned beauty brand, it’s important to recognize that our community would not be where it is now without our ancestors paving the way. While there is still much more to be done, certifying Juneteenth as a federal holiday is a step in the right direction, and we are celebrating the beauty of black culture and its influence on the world.”
Janell Stephens CEO and Founder of Camille Rose
CAMILLE ROSE, THE BLACK OWNED GOURMET BEAUTY BRAND, ANNOUNCES FIRST-EVER 3 DAY BEAUTÉ NOIR
FESTIVAL WITH A STAR STUDDED LOCAL LINE UP
The 3-Day Juneteenth Celebration Will Honor Community Changemakers of Atlanta Concluding With A First Of Its Kind Festival With Performances by Goodie Mob, Grits & Jelly, King A.K.A Kid Saiyan, DJ Toni K, Jai’len Mosey and More!
Camille Rose the gourmet, Black owned beauty brand announced its first-ever 3-day summit, Beauté Noir Festival, a celebration of Black beauty, Black culture and change makers within the Atlanta community. The summit, which reimagines the brand’s inaugural Beaute Noir honoree dinner, includes an honoree dinner, VIP brunch and first-ofits-kind Juneteenth music festival and summit.
The Juneteenth music festival will feature world renowned Hip Hop group Goodie Mob (CeeLo included), DJ Toni K, Hip Hop Artist King a.k.a Kid Saiyan (son of TI and Tiny), Artist Jai’len Mosey,
Gritz & Jelly Butter and Memphis Suede to the Old Fourth Ward Park (Beltline/ Skatepark) in Atlanta, GA from 12-8PM on Saturday June 18th, 2022. The festival will feature a full day of exciting performances and programming including a “Naturals Rip the Runway” fashion show curated by leading Atlanta Celebrity Fashion Designers including Tristan Blake women’s ready to wear and couture designer, Reco Chapple designer of House of Chapple, and Alani Taylor who counts Beyonce and more amongst clients. There will be a curated selection of black owned and local Atlanta businesses purveying jewelry, clothing, vaginal care and more.
An extremely limited number of VIP ticket packages are available for $200 and include two VIP entries with a three course meal and wine bottle curated by Celebrity Chef Shawn Osbey nestled within picnic baskets. The package also includes VIP tent access, picnic blanket, premium swag bag, and branded tote.
Additionally, there will be a private, invite-only VIP dinner prior to the festival on Thursday, June 16th, to honor Black changemakers of 2022. The honoree dinner will be hosted by V103/iHeart Radio and NBA Atlanta Hawks Host Shamea Morton with a performance by Quincy Q Parker from 112 and DJ Stormy . Honorees include: Kwansa Hall, Jasmine Crowe, Dr. Heavenly Kimes, Steve Canal, Aisha Howard, Rhavynn Drummer, Mimi Udezue, Kimberly Paige, and Montee Holland. Camille Rose is also hosting an inspirational invite-only Influencer Brunch hosted by Janell Stephens on Friday, June 17th, celebrating the vibrant influencer community throughout Atlanta.
The brand is also making a charitable donation to an organization in support of the community in order to further celebrate the purpose and Visit https:// beautenoirfest.com for tickets and more information.
About Camille Rose:
Founded in 2011 inside CEO Janell Stephens kitchen, Camille Rose has provided ease to the natural hair community for 10 years. From their refreshing ginger shampoo to their rich moisturizing butters, naturalista’s have always depended on Camille Rose and their gourmet ingredients. Bridging into skincare, Janell has put the same devotion into creating clean beauty solutions for a sophisticated consumer base. For more information visit camillerose.com or follow (@camillerosenaturals) on social media.
System Intro
DARK & LOVELY LAUNCHES NEW INITIATIVE: BUILDING BEAUTIFUL FUTURES
Dark & Lovely, a pioneer and leader in Black beauty launched Building Beautiful Futures: Closing the Opportunity Gap, a multi-year commitment that will help bring educational and career equity to Black, female college students and young professionals. “Opportunity gap” refers to the fact that the arbitrary circumstances in which people are born—such as their race, ethnicity, ZIP code, and socioeconomic status—impact their opportunities in life, rather than all people having the same chance to achieve to the best of their potential. Recognizing the growing opportunity gap for young Black women, particularly post-pandemic, Dark & Lovely is partnering with The NAACP Youth & College Division to provide scholarships, mentorship and career coaching opportunities to recent graduates and those pursuing four-year degrees. Actress, producer, “artivist” and Dark & Lovely brand ambassador, Storm Reid will lend her voice to help inspire and uplift young women throughout the program.
“As a working actress, college student and Black woman, I know first-hand how important it is to have access to resources and mentors to help you achieve your goals. You can’t do it alone,” stated Storm Reid. “That’s why I am excited to partner with Dark & Lovely to help impact the lives of so many young women like myself, who hope to break barriers and shatter glass ceilings.”
Higher student debt coupled with lower pay and workplace discrimination have placed Black women at a disadvantage. In fact, according to The Education Trust, more than half of White women (51.4%) have a college degree, compared to 36.1% of Black women, while Black women owe 22% more in student debt. Additionally, 50% of Black women are thinking of leaving their job in the next 2 years citing lack of support and mentors (Working Mother).
“Now more than ever, young Black women are in need of actionable support that can propel them forward,” said Erica Culpepper, General Manager, Dark & Lovely. “Through this program, we hope to help close the educational and career equity gap by providing tangible resources that help young Black women embrace their limitless potential and shape their legacy.”
“Efforts to create meaningful and tangible change start with investment in communities and people who can benefit from it greatly,” said Yumeka Rushing, Chief Strategy Officer at NAACP. “Removing the financial roadblocks college can often present while providing mentorships will leave an indelible mark on countless young Black women. We look forward to the outcome partnerships like this will have on our community.”
Dark & Lovely and the NAACP have had a long history of supporting women of color via scholarships and mentorship. Together through Building Beautiful Futures, they aim to create paths to success for 16,000 Black women while reaching them at a pivotal time in their development —during their college careers AND as they enter the workforce.
This robust initiative includes:
Mentorship
• Quarterly Masterclasses with key executives and thought leaders
• 1-on-1 mentorship commitments from key executives at Dark & Lovely and parent company, L’Oréal USA
• Grassroots activations and forums for Black women to network and share inspiring mentorship experiences
Scholarships
• Building Beautiful Futures scholarships—$10,000 per year,
for up to four years, granted to Black female students enrolled in a 4-year institution
Career Opportunities
• Internships - Hands-on internship opportunities at L’Oréal USA
• Career Coaching - Access to online resources, tools and experts to inspire, provide career coaching and educate around the opportunity gap and how to close it
Care Packages
• Building Beautiful Futures care packages to include products from Dark & Lovely, along with college and early career essentials to bring moments of surprise and delight to recipients
Be The Change
Join Dark & Lovely in the fight to Close the Opportunity Gap by visiting https://softsheen-carson.com/buildingbeaut...
Also, follow @darkandlovely and @NAACP on Instagram for real-time program announcements and information.
About Dark & Lovely
Dark & Lovely, founded in 1972, was created to help Black women express and embrace their individual styles. As one of the first brands to celebrate the Black consumer, for 50 years Dark & Lovely has been known for offering innovative products and technology made exclusively for Black Women to address their specific beauty needs. As a subsidiary of L’Oréal USA, Dark & Lovely continues to unveil breakthrough hair innovations for women of color. For more information, visit www.darkandlovely.com.
“Relationships are a fundamental cornerstone to the long-term success of any business. It’s so important to treat your team members as your most critical asset.
Remember to mentor and coach them, and celebrate their success.”
DALAL
MOUSSA
CEO, Obliphica
results FOR HAIR AND FOR YOUR BUSINESS.
Omega-rich hydration. Antioxidant protection. Rejuvenating care. FROM THE VERY FIRST USE.
DIFFERENCE OF… Experience the SEABERRY OIL
At the heart of Obliphica Professional’s formula is the powerful super fruit, Seaberry— known for its miraculous healing, rejuvenating and protective powers.
These anti-aging products work to nourish and hydrate with help from 14 supercharged, free-radical fighting antioxidants and omegas 3, 6, 7 and 9. When combined, these highly beneficial ingredients naturally nourish and protect the scalp and hair, leaving behind more manageable, soft, shinny and luxuriously beautiful locks.
Cleanse treat style & finish
W
ho It’s Good For
This regimen is designed for thick/coarse hair textures, it is ultra-rich and incredibly hydrating, but still lightweight on the strands.
What It’s Designed To Do
This vitamin and mineral infused regimen is formulated to intensely hydrate and repair hair, restore elasticity and strength to each strand and make hair all-around more manageable.
DESCRIPTION
The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.
POINT OF DIFFERENCE
The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.
MAIN POINTS
Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.
FEATURES & BENEFITS
• The lashes are lined with adhesive that is activated by water
• Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line
• Beautiful, lush styles in natural to dramatic looks
• Lashes have tapered tips and a black band mimicking the look of eyeliner
• Available in 6 styles
• Lashes may be reused with traditional adhesive application
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SHOW CALENDAR
JUNE | JULY 2022
JUNE
June 2-3 Afro Hair & Beauty LIVE London, UK www.afrohairshow.com
June 4-6 remiere Orlando: International Beauty Event Orlando, FL www.premiereorlandoshow.biz
June 12 The VA Barber & Beauty Expo Springfield, VA www.happeningnext.com
June 12-13 Hair Festival Eveleigh, Australia www.hairfestival.com.au
June 25-26 International Salon and Spa Expo (ISSE) Long Beach, CA www.probeauty.org
June 25-27 International Beauty Show (IBS) Las Vegas, NV www.ibslasvegas.com
June 25-27 International Esthetics, Cosmetic & Spa Conference Las Vegas, NV www.iecsclasvegas.com
JULY
July 2 The New Orleans Natural Hair Expo New Orleans, LA www.neworleansnaturalhairexpo.com
July 11 Texture Tour Chicago, IL www.eventbrite.com/o/innersense-organic-beauty
July 12 - 14 COSMOPROF North America Las Vegas, NV www.cosmoprofnorthamerica.com
July 17 Barbercon New York Brooklyn, New York, www.barbercon.com
July 17 Natural Hair Fest Chicago, IL www.naturalhairfest.com
July 31 Taking You Back To Your Roots Natural Hair, Barber & Lifestyle Expo Part 2 Virginia Beach, VA
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요!
여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
• What are some of the most popular men’s grooming products in your store?
• Do you have challenges with merchandising your Men’s products?
• Was this issue of OTC helpful in furthering your knowledge about men’s grooming and other related merchandise?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록
Name (성함)
Store Name (상호명) __________________________________
