OTC Beauty Magazine | August 2024 by OTC Beauty

TIPS FOR BUILDING STRONG RELATIONSHIPS WITH MOM BLOGGERS HOW ACTIVE LISTENING CAN EVOLVE YOUR LEADERSHIP BACK-TO-SCHOOL: STRATEGIES TO CREATE A MEMORABLE SHOPPING EXPERIENCE

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EDITOR’S LETTER

Back to School: Connecting Through Community and Care

EXPERT ADVICE

Building Strong Relationships with Mom Bloggers: A Guide for Beauty Supply Owners

MARKET PLACE

Essential Beauty Finds for Every Customer

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By Dr. Shanessa Fenner

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18 Using Listening to Increase Presence and Evolve Your Leadership

By Margaret Graziano

Being present in today’s world is more difficult than it has ever been before. Everyone is constantly bombarded by emails, text messages, social media, news, advertisements, and all the other distractions of the modern world.

24 How Self-Nurturing Therapy Can Make You a Better Leader 7 Steps to Practice Now

By Julie Gowthorpe, PhD, RSW

Navigating leadership brings a unique set of challenges and opportunities. A young executive, Sarah, faced complaints from her team who described her as dismissive and devaluing. She was initially blindsided and defensive yet, as do excellent leaders, she focussed on improvement–learning that how leaders make people feel, is essential to retention, culture and ultimately profit. As frontrunners in your field, you know strategies to build your team, yet there is something preventing the desired outcome. What is getting in your way?

By Dr. Carla Marie Manly

Shine ’n Jam® has partnered with internationally recognized braider, Stasha Harris, owner of Magic Fingers Studio in Brooklyn, NY, to create Shine n Jam® Magic Fingers™ for Braiders. The line is formulated to condition and strengthen the hair, prevent flyaways, and allow for longer-lasting styles.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Edward Murawski

Contributors: Dr. Shanessa Fenner, Julie Gowthorpe, Margaret Graziano

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Back-to-School: Connecting Through Community and Care

The back-to-school season is the perfect time to promote your children’s hair care products and accessories. We understand that as beauty supply owners, you play a crucial role in helping parents and caregivers find the best products for their children, ensuring they look and feel their best.

One of the most promising trends we’re witnessing is the surge in demand for multicultural children's hair products. The market for multicultural hair care in the U.S. is set to experience significant growth, driven by the increasing awareness and demand for products tailored to the unique needs of textured hair. This is a clear indicator of the increasing need for products that cater specifically to diverse hair types.

One of our main features explores the power of partnerships with mom bloggers on page 10. These influencers have become trusted voices in the parenting community, offering authentic reviews

Allyson Leak EDITOR

and recommendations that can drive significant traffic to your stores. Our guide provides you with actionable steps to build and maintain these valuable relationships, helping you to amplify your reach and engage with a dedicated audience.

We also discuss the benefits of hosting back-to-school events in your stores. These events not only create a buzz but also offer a hands-on experience for parents and children to explore new products. Offering sample packets and exclusive discounts can further enhance customer loyalty and provide you with insightful feedback. For more tips on merchandising for back-to-school check out our article on page 30.

By focusing on community engagement, you can ensure your store remains a trusted destination for all things related to children’s hair care and beauty.

I hope you have a successful season filled with growth, positivity, and happy customers.

In gratitude,

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Building Strong Relationships with Mom Bloggers: A Guide for Beauty Supply Owners

When it comes to running a successful business, forging strategic partnerships can make all the difference. One of the most effective partnerships for beauty supply owners could be with mom bloggers. These influential voices have the power to reach vast audiences, providing authentic endorsements that resonate with parents. By collaborating with mom bloggers, you can boost the visibility and sales of your children's hair products and accessories. Here’s how you can build and maintain these valuable relationships, especially during the back-to-school season.

Understand the Influence of Mom Bloggers

Mom bloggers hold a unique position of trust within their communities. They share personal experiences, product reviews, and parenting tips that are highly valued by their followers. Their recommendations can significantly impact purchasing decisions, especially when it comes to children's products. By partnering with these influencers, you can tap into a loyal and engaged audience.

Steps to Build Strong Relationships

1. Identify the Right Bloggers

Research: Look for mom bloggers who have a strong following and regularly discuss children's hair care and accessories. Tools like Instagram, YouTube, and dedicated blogging

platforms can help you find potential partners.

Engagement: Choose bloggers whose values align with your brand. Check their engagement rates to ensure they have an active and responsive audience.

2. Establish Authentic Connections

Personalized Outreach: When reaching out, personalize your message. Mention specific posts or videos that resonated with you and explain why you think a partnership would be mutually beneficial.

Offer Value: Propose a collaboration that offers value to the blogger and their audience. This could be through product samples, exclusive discounts, or sponsored content.

3. Host a Back-to-School Event

Event Planning: Organize a back-to-school event in your store, inviting local mom bloggers and their followers. This can include product demonstrations, hair styling tips for kids, and fun activities for children.

Sample Giveaways: Provide sample packets of your children's hair products to attendees. This gives parents a chance to try before they buy and encourages them to share their experiences.

Exclusive Discounts: Offer a special in-store discount for attendees who provide feedback from the samples in an online survey. This not only drives traffic to your store but also provides valuable insights into customer preferences.

4. Provide Quality Products

High Standards: Ensure that the children's hair products and accessories you offer are of high quality and safe for use. Bloggers are more likely to endorse products they believe in and trust.

Detailed Information: Provide comprehensive information about your products, including their benefits, ingredients, and usage tips. This helps bloggers create informative and authentic content.

5. Foster Long-term Partnerships

Consistency: Maintain regular communication with your blogger partners. Share updates about new products, promotions, and brand news.

Feedback: Encourage bloggers to share their feedback and suggestions. This shows that you value their input and are committed to continuous improvement.

6. Amplify the Collaboration

Cross-Promotion: Share the content created by your blogger partners on your own social media channels and website. This amplifies the reach and shows your appreciation for their work.

Engage with Followers: Engage with the comments and questions on the blogger’s posts. This not only boosts visibility but also demonstrates your brand’s commitment to fostering a good relationship.

Essential Beauty Finds for Every Customer

From edge control that lasts all day to nourishing shampoos and innovative styling solutions, these products are designed to meet the diverse needs of your customers and keep them coming back for more. Discover the latest in hair care, skincare, and grooming essentials that will set your store apart.

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Bigen Designer Series SemiPermanent Hair Color

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Kaleidoscope SoulFed Mac 'N Clean Sulfate-Free Shampoo

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Spirit Untamed Kids Caramel Apple Scented Detangler

Mane ‘n Tail are leaders in the detangling category and the New Spirit Untamed Detangler for kids is no exception. Made in the USA by a family-owned company, Straight Arrow Products, Inc. your customers can rest assured that this product is made with the finest ingredients. Discover the Spirit of Great Hair with this great super soft conditioning product that creates silky, shiny hair with a healthy look and feel.

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African Pride Strengthening Shampoo

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USING LISTENING TO INCREASE PRESENCE AND EVOLVE YOUR LEADERSHIP

Alack of presence, especially in leadership, can often lead to poor communication, a lack of rapport with those around you, and volatility, uncertainty, confusion, and ambiguity in the workplace. One of the easiest ways to solve this problem is to understand and change the way you listen to those around you.

Most people don’t focus on or participate in listening in a way that actually makes a difference. Learning to truly listen and engage with whomever you are talking to enables connection, builds trust, and elevates flow across the board. When you strengthen your ability to listen, you become a better communicator. When you level up your ability to hear, you show up as somebody who is more open to feedback and who appreciates the contribution of what others are thinking and feeling.

Upleveling your listening begins first and foremost with understanding what, how, and when you aren’t really listening.

Listening from Obligation

When this happens, there is little to no effort from the listener, either due to various distractions or a lack of caring about what the speaker has to say. Common behaviors when you’re listening at this level are multitasking, such as playing on your phone or scrolling through emails when someone is talking to you, tuning out/daydreaming, and anticipating what you think they are going to say and interjecting words for them. This kind of listening makes it impossible to develop rapport.

Listening from the Inside

This is selective listening or downloading. In this level, you are only listening for what someone else is saying to confirm facts you already believe to be true. You are listening inside of your existing context.

This level of listening also includes pretend listening, where you are not paying attention to the speaker, however you still act as though you are listening. The listener’s brain is paying attention to other things, but they are maintaining involvement in the conversation. Think of sitting next to someone very talkative on the plane or talking on the phone with a chatty family member. You aren’t absorbing or understanding the information the speaker is sharing.

You parcel out information that you perceive to be uninteresting, lacking in value, or that doesn’t conform to your biases and preconceived notions. This level of listening is problematic because you only hear what you want to hear. When you listen this way, it’s all too often to brush feedback aside and/or filter it out altogether.

You know you've been listening like this when you come out of a conversation and everything you expected to happen happened. This type of listening is all about you. Your purpose in listening is to validate yourself and invalidate another if they disagree with you. There is no freedom and nothing new will be created in this kind of listening.

Listening for New Information

This level of listening is about seeking new information, new data, and new perspectives. It’s listening to learn. However, you are still listening for

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what’s in it for you. You’re not curious, but listening to gain knowledge or get something out of the listening. You are taking what you already think and building upon it.

At this level you are open to hearing something you haven't heard before. You have some new data points and information that challenges your assumptions. Perhaps it exposes some new content or new reality to you. Here, you can actually walk away from the conversation with a memory of what was said and how it changed your perception. You leave the conversation thinking new things or in new ways.

Listening with Curiosity and Compassion

“ Most people don’t focus on or participate in listening in a way that actually makes a difference. Learning to truly listen and engage with whomever you are talking to enables connection, builds trust, and elevates flow across the board.

In this level of listening you are really connecting to the other person. You’ve got an empathic, emotional connection. This is when you’re listening soul to soul, heart to heart, and seeing the experience through another person's eyes. You're not only challenging your own assumptions, but actually considering that the other person’s reality is valid. You get to experience that person’s experience. Most one-on-ones should be done with this empathic, emotional connection. You’re letting go of your agenda and having an open mind and heart, building trust, and deepening your relationship with this person. You’re curious.

This is when you are fully engaged and focused on the speaker’s words and what those words mean to you and to the speaker. Nothing distracts you from the person with whom you are speaking. They have your full and undivided attention and it is clear to them that this is so.

”

Listening for What’s Possible

This level of listening is generative. You have moved beyond any friction and are completely immersed in flow. Everybody is participating. You both are in service of something bigger than the agenda and listening with an open will. In this level, you aren’t just listening to the person, but acknowledging the future that wants to be created. This is where innovation happens. This is where the collective genius is not just tapped into, but realized.

This is the highest and most meaningful level of listening and is where you want to spend as much time as possible.

Listening at the Highest Level Every Time

We all need diverse opinions and viewpoints. When you listen from the lower levels of listening, which is not really listening at all, you miss out on so much, from critical information and feedback, to a chance to develop rapport with your team, a loved one, or even a total stranger.

The most effective leaders all excel at listening from the highest level. They make people feel valued, respected, and understood. They are also always honing their skills and becoming better listeners. They continually work on opening their mind, heart, and will. It’s a continual process of evolution. They are present and focused on whatever or whomever is in front of them. Meaningfully listening to those around you enables you to elevate yourself as a leader, build trust and rapport, and empower the people you’re listening to. Evolving your leadership and achieving optimal results begins with listening.

Meet Margaret Graziano

Margaret Graziano, known as the Evolutionist, is the founder and CEO of KeenAlignment, as well as a Wall Street Journal Best-Selling Author for her book “Ignite Culture.” She has been recognized as one of Silicon Valley’s Top 100 Women Leaders. Magi’s groundbreaking work is driven by her power to uncover and catalyze human potential. Go to www.MargaretGraziano.com for more information.

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BY JULIE GOWTHORPE, PHD, RSW

7 Steps to Practice Now How Self-Nurturing Therapy Can Make You a Better Leader

Failure to emotionally connect with your team members makes “lonely at the top” inevitable and creates a culture vulnerable to disconnection, dissatisfaction and lack of cohesiveness. On the other hand, positive connection with your team, brings an entirely new level of positive, productive, and happy relationships.

Rather than focusing solely on strategies to improve interactions, a new approach called Self-Nurturing Therapy or SNT targets the part within you–the part that carries fear of vulnerability and acts as a gatekeeper to allowing meaningful emotional connection with others.

How SNT Enhances Leadership

Leaders learn to change their relationship with vulnerability rather than attempting to eliminate it. SNT encourages leaders to engage with their emotions, building resilience and capability. This emotional strength translates into better communication, sharing of creativity and a more effective leadership style.

Self-Nurturing Therapy is a process that teaches how to soothe your vulnerable part–specifically your inner child–and learn to thrive in relationships. Here are seven steps that leaders can practice now to enhance their performance:

1. Get to Know Your Inner Child: Give your young self the attention she should deserves. By acknowledging and soothing early wounds, leaders can reduce reactive response styles. Sarah, for example, discovered that her reaction of dismissiveness, was a self-protective reaction rooted in a childhood of bullying. Sarah’s inner child was so anxious that the corporate strategies she had learned to communicate with team members were being interrupted by her emotional state. To reduce reactivity, create a timeline of your life, identifying experiences where you felt shame or vulnerability. Knowing where your self-protection emerged reduces reactivity in interactions with others.

2. Create Emotional Awareness. Leaders are taught the importance of communication but in the absence of understanding your emotions, interactions will fall flat. To resolve this, reflect on what earlier experiences taught you about other people. Do you see others as trustworthy and safe, or risky and uncertain? Did safe people support you when bad things happened or could you only count on

yourself? Sarah identified that years of suffering bullying left her feeling alone in her journey. She realized that interactions elicited fear that they would disappoint and an immediate internal reaction to keep conversations short and direct so they would end quickly.

3. Create a Soothing Mantra. Negative early life experiences that are left unprocessed, don’t evaporate. Instead, the inner child holds them tight, a reminder to never put yourself at physical or emotional risk again. There were things that would have been helpful to you as a child that you never received. Practice acknowledging and accepting emotions from your early years. Start by asking yourself “What does my inner child need to hear when she is worried?” You’ve got this, or That was then, this is now, offer reassurance and empower a secure response.

4. Think of Your Inner Child as Your Gatekeeper. Excellent leaders have a business gatekeeper, to ensure they are insulated from risk of overscheduling or losing focus. Your inner child is the gatekeeper to how much you allow yourself to emotionally care and invest in relationships. As a competent adult, you hold capability to assess those trustworthy enough to be part of your inner circle. Write a list of people who have shown integrity and take a moment to acknowledge them. Notice how your interaction improves when you assure your gatekeeper that you are safe, secure and confident in your ability to assess others.

5. Purposefully Value Your Feelings. What did your child-self need to cope during difficult times but was denied. For some, like Sarah, it was knowing they were safe while for others it was hearing, “You’re loved”. Good parents value what their children need and feel. As an adult, you can self-deliver what you need. Rewire negative thought patterns rooted in your early experiences with positive messaging. Were you taught to believe that other people’s wants and desires

were more important than your feelings? Tell yourself, “You matter”. Were you taught to believe that harmony was more important than caring for yourself? Know, “You. Matter”.

6. Thrive Emotionally at Work. See team members as worthy of having a meaningful relationship with you. While your inner child tries to protect you from caring too much, it disrupts the soft skills that make good leaders great. Communication without empathy and understanding is risky for leaders. Instead, practice curiosity about what people are experiencing and, equally as important, what emotional response these interactions evoke within you. Use openended questions: “How was your weekend?” rather than “Hope you had a good weekend”. Leaders that know their people, receive increased investment from them and a willingness to go the distance when asked.

7. Learning to Tolerate Emotions Requires Practice. If you have a loud inner child determined to protect you from vulnerability, showing them that you’re taking the lead requires practice. Avoid becoming frustrated with yourself and instead respond with self-kindness. It’s been a journey to achieve your leadership goals and you are constantly growing. Mastering comfortability with emotions leads to joy for self, high performance teams and requires practice. Integrate reflective journals, conversation with trusted friends and meditation or yoga to support you through this rewarding process. Celebrate the moments when you notice emotions, feel the discomfort and remind yourself, “Hey, I’m okay!”

In summary, leaders who engage in SNT experience numerous benefits that enhance their effectiveness and happiness in their role. By healing past traumas and fostering present-moment awareness, leaders can create a positive, empowering environment that drives organizational success.

Meet Julie Gowthorpe

Julie Gowthorpe, PhD, RSW, is a public speaker and author. In addition to her private practice, Gowthorpe contributes her expertise to podcasts, magazines, and broadcast; including her own popular regional radio morning show “Turn Up Your Emotional Intelligence”. Gowthorpe has spoken at numerous professional and academic conferences and served as an association Director. For more information on her forthcoming book, I Hate People, please visit: drjuliegowthorpersw.com

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Kids have hair needs too, and their hair products are a priority. Here are some merchandising and product recommendations for a kidfriendly hair care section in your store:

Merchandising Strategies

1. Enhance the customer’s experience. The goal is to deliver a quality and memorable shopping experience that will motivate customers to spend money.

2. Target audience. It is important to know who your customers are and what they want. Purchase a variety of hair products that are specifically designed for kids and promote a healthy scalp.

D L Y H A I R C

S T O R E

3. Make your displays stand out. Have eye-catching creative displays that capture and entice the attention of kids. The displays should consist of a mixture of items to accommodate the diverse needs and should have bright lights, vivid colors and set up towards the front of the store.

4. Change your displays on a regular basis. Make it a habit to change your displays on a consistent basis. This will aid in pushing your products. If possible, have samples available.

5. Remember that eye level is buy level. Products placed at eye level are more likely to sell because they capture attention and encourage customers to make a purchase. Create a hair products display that is the level of kids.

It is important to keep in mind that kids need special shampoos and conditioners that are free from harsh sulfates, fragrances, and chemicals and are hypoallergenic. Allergens are a major concern for parents so do your research before purchasing items for your store.

Product Recommendations

1. Purchase items that are specially formulated for kids. Read the product labels to ensure the hair products contain safe and gentle ingredients for kids.

2. Have a wide array of hair care products that are designed for all hair types- curly, straight, wavy, textured and natural hair. Purchase shampoos, conditioners, moisturizing hair lotions, detanglers, hair gels and items for all hair types.

3. Have a variety of combs and brushes that will address all hair care needs. Brushes should contain boar, cushion or nylon bristles. Combs should be wet, detangling, wide toothed or multifunctional.

4. Be sure to have hair accessories such as satin or silk hair bonnets, barrettes, headbands, scrunchies, ponytail holders and more. These essentials are a staple for kids’ hair. Purchase them in a variety of colors and styles to accommodate the styles of kids.

MANUFACTURER PROFILE

Discovering the Essence of ECO STYLE: An Exclusive Interview with CEO Julie Marchant-Houle

ECO STYLE stands out as a beacon of innovation, sustainability, and quality in the beauty industry. With a diverse range of products tailored to meet the needs of every hair type, ECO STYLE has earned a loyal following among consumers and beauty supply owners alike. In this exclusive interview, we had the opportunity to hear from Julie Marchant-Houle, who will share the brand's journey, its commitment to eco-friendly practices, and the exciting new developments on the horizon.

OTC: Can you please introduce yourself and tell us about your current role at ECO STYLE?

Julie Marchant-Houle: My role as CEO is to lead the organization, including our management, sales, and manufacturing operations. Philosophically I see the CEO role as one that sets the vision and goals for the business and then empowers the team to achieve those goals.

OTC: What inspired you to enter the beauty industry, and how did you start your journey with ECO STYLE?

Julie: My inspiration for entering the beauty industry dates back to my teen years, where I would spend hours reading beauty and fashion magazines, trying on make-up, and styling/re-styling my hair. While I have not always worked in the beauty industry, I have spent the last 20 years in beauty from leading Procter & Gamble’s beauty business in Canada, running marketing for P&G’s North American Hair Care business, learning the cosmetics industry at Revlon and more recently leading a growing natural and organic beauty business at Hain Celestial. Estyle/EcoStyle was an opportunity to lead a team in a dynamic, growing and changing part of the industry.

OTC: ECO STYLE has become a recognized name in the beauty industry. Can you share the brand's vision and core values that drive its success?

Julie: ECO STYLE’s vision is to be the #1 solution to limitless styling. Our values center around our consumer:

i. WE ARE OBSESSED WITH TEXTURE – We embrace the diverse beauty of every consumer.

ii. WE ARE ROOTED IN SIMPLICITY – From design to usage, we are intuitively straightforward.

iii. WE ARE INTENTIONAL ABOUT INNOVATION – We innovate based on genuine consumer needs – ensuring formulas are efficacious, timelessness, and effective.

iv. WE ARE BEACONS OF DEMOCRACY – We make style and quality available to all without compromise.

OTC: How does the brand stay ahead of trends?

Julie: We stay ahead of trends by remaining true to our core. We formulate based on styling hold, which is at the center of everything we do. We also study the habits of our consumers; this is integral to our innovation process. It allows us to stay close to consumers’ needs, as well as identify opportunities. We are careful to look at trends, not fads and ensure that there is true consumer value in our innovation.

OTC: Your company offers a range of products catering to diverse hair care needs. Can you tell us more about the inspiration behind the Braids & Beyond line?

Julie: The Braids & Beyond was in response to consumers and retailers alike asking for ECO STYLE to enter the space. We found that the idea was more than just an opportunity for a braid gel. Braiding is a process, and the Braids & Beyond line addresses the process from clean parting to smoothing the braids, to soothing the tension.

OTC: The Olive Oil Line is quite popular. What sets it apart from other hair care products in the market?

Julie: Performance trumps gimmicks and fads, and the Olive Oil Gel formula is tried and true with consumers. Often called the “holy grail” of styling, it speaks to diverse usage – across age, economics, gender, and ethnicity. It’s about style without compromise.

OTC: Sustainability is a key concern for many consumers today. How does ECO STYLE incorporate eco-friendly practices in its product development and business operations?

Julie: Our focus on Sustainability has been a thread that runs through our total operation from our hybrid work environment, our focus on optimized shipping approaches, our safe ingredients and formulas and our recycling programs in our manufacturing processes. We set annual goals and targets to improve our overall sustainability.

OTC: Can you highlight any specific initiatives ECO STYLE has been involved with?

Julie: I mentioned that we look at this across the total operation so specific initiatives have included: 1) Our manufacturing shift structure of 4 days per week to reduce employee commuting, 2) Optimized formulas and ingredients that are safer and more sustainable, 3) Corrugate recycling, 4) Optimized shipping to utilize more full trucks (fewer trips) and rail. We continue to explore ways to further reduce our environmental impact including new packaging options. is filled and delivered.

OTC: How does ECO STYLE engage with its customers to understand their needs and preferences?

Julie: We have a small but mighty sales force focused on our relationships with the OTC trade channel. This is how the brand was built and what sustains the brand today. Understanding our customer partner’s business needs are at the center of how we engage with them. Our marketing and innovation team stays close to the end consumer through market research, consumer focus groups, trend data and insights generated from our retail and distributor customers, industry trade shows and syndicated data.

OTC: What has been one of ECO STYLE’s biggest challenges in the beauty industry, and how did the team overcome it?

Julie: Creating relevancy in an ever-changing category is always a challenge for an experienced brand. We’ve done so by staying true to who are – quality, affordable, styling. This has enabled us to transcend gender and generations – continually growing our consumer base. We are proud of the fact that the ECO STYLE consumer is incredibly diverse from an age, gender, income, ethnicity and international standpoint, which speaks to the brand's ability to remain relevant even in such a dynamic environment.

OTC: What exciting new developments or products can we expect from ECO STYLE in the near future?

Julie: We just launched our newest line of customized stylers called Texture Edit. Leveraging the insight that not all curls are the same ECO STYLE Texture Edit consists of three curl specific lines of stylers: the Kurvy line, the Kurly line, and the Koily line, for maximum moisture, definition and shine. Formulated with a breakthrough technology and special ingredient known as Vitamin K, each line boasts three specific products, meticulously formulated to offer the perfect amount of moisture, definition/hold and shine to the hair. This effectively eliminates the trial-and-error process of finding the products that work for each unique need. There is a line for each of the major hair types Koily Type 4, Kurly Type 3, and Kurvy Type 2 hair textures. Products can be mixed and matched to fit each individual’s haircare needs. ECO STYLE Texture Edit is available now.

OTC: What advice would you give to beauty supply owners who are looking to successfully carry and promote ECO STYLE products in their stores?

Julie: The advice that we would share with beauty supply owners is know that we are interested in helping you grow. Staying and remaining in stock is key as we work to create quality products that keep consumers returning to your doors.

Julie Marchant-Houle is CEO of ESTYLE, makers of ECO STYLE.

Back-to-School Hair Essentials

This month, we’re highlighting the top five selling hair care products that are perfect for creating long-lasting styles and keeping hair neat and manageable during the hustle and bustle of school days. From taming frizz to adding moisture and shine, these products are essential for parents and kids alike as they prepare for a new school year.

Whether it's sleek braids, defined twists, or smooth ponytails, these top picks will help ensure every child's hairstyle is picture-perfect for their first day back.

Let's Jam Condition & Shine Gel

AllDay Locks™️ Braid Gel

This gel smooths and tames frizz. The improved extreme hold formula helps styles look better, for longer and leaves braids, locs, twists, and cornrows looking sleek, lustrous, and defined. It’s fantastic for flake-free, extreme hold for all your customer’s go-to braided hairstyles. Also fabulously doubles as an edge control when you need it. The lavender, peppermint, witch hazel, and sage is infused to help alleviate dryness, itchiness and flakiness. Adds a beautiful shine to help you glow even more

Let's Jam Shining and Conditioning Regular

Hold Gel's formula has micro-emulsion technology for great extra hold, shine and conditioning with up to 3X less breakage. The results: no wax, no flaking and no drying alcohol.

Renutrients

Slick Stick

Enriched with nourishing natural ingredients, the Renutrients stick provides a flexible yet secure hold and creates superb shine. The swivel tube provides a convenient, neat application ideal for edges, tapered areas, ponytails, and updos, blending natural hair into weaves and extension styles.

Vigorol Olive Oil Mega Moisture Mousse

This is specifically formulated for hair that needs extra moisture, including chemically treated, over-processed, and hair styled with wigs, weaves and extensions. This alcohol-free, creamy foam is enriched with Olive Oil, antioxidants and multi-vitamins for incredible moisture and shine. It provides full style control without making hair stiff or sticky. It’s ideal for foam-wrapping, wig sets, roller sets, and straw sets.

Black Castor Miracle Braid, Loc & Twist Gel

This Extra Hold Braid, Loc, & Twist Gel smoothes frizz and flyaways while boosting shine for longer-lasting styles. It leaves braids, locs, and twists neat and smooth.

Tips to share with your customers: Use on damp or dry hair. Apply a small amount of gel to hair roots or hairline. Braid, twist, and style as desired. Air dry or sit under a hooded dryer to set style.

OTC BOOK CLUB

The Joy of Imperfect Love: The Art of Creating Healthy, Securely Attached Relationships

By Dr. Carla Marie Manly

Embracing the messiness of real love, The Joy of Imperfect Love explores attachment issues and personal growth, uncovering the secrets to lasting, joy-filled connections.

Stuck in unhealthy relationship dynamics? Yearning to find (or be) that perfect someone? Can you accept someone while also wanting them to grow? The key to healthy relationships is accepting that real love is messy, imperfect, and a work in progress!

Clinical psychologist Dr. Carla Marie Manly’s The Joy of Imperfect Love guides readers on a transformative journey of compassionate, healthy love. With research-backed insights, captivating case studies, and empowering exercises, readers explore how attachment issues and unresolved personal issues negatively impact both self-love and the quality of our relationships. Dr. Manly offers sound solutions for creating the awareness and healthy habits that promote lasting love. Readers will breathe a sigh of deep relief as they discover the doable, real-life secrets to creating joy-filled relationships and genuine, imperfect love.

Beauty Buzz

Sophia Winston

Advertising Sales Representative

Q: How do you recommend maintaining healthy hair and skin during seasonal changes?

A: As the seasons shift, I try to keep my products organized at home. I typically use less products in my hair due to the Georgia heat. Waterproof and lightweight makeup products are usually what I gravitate to.

Q: What are your favorite makeup looks for special occasions?

A: I'll share my favorite makeup looks and insider tips for achieving a flawless finish that lasts all night long. I love a more sultry glam with wispy lashes and a bold lip. I stack up different finishing sprays. I use Elf matte setting spray, morphe setting spray, and the urban decay all nighter to seal the look so it will not move. If I am in the mood to be creative, I use graphic liners when summer approaches.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

REAL RESULTS WITH THE NEW PRAI PRO CORRECTING CONCENTRATE FOR THE FACE AND NECK FROM PRAI BEAUTY

With results that stand out, PRAI Pro, a new line from PRAI Beauty featuring the most innovative peptide technology, is set to dominate the beauty scene this season with the launch of their new PRAI Pro Correcting Concentrate for the Face & Neck (1.7 fl. oz / $69.00). PRAI Beauty is a celebrated leader in skincare, renowned for its vast knowledge and expertise in targeting the most forgotten areas of the body including the neck, decolletage, arms and hands, is ready to set the bar even higher and deliver significant, real results to real women.

PRAI Pro strives to always be at the forefront, creating products that deliver immediate and visibly stunning results within just seven days. The brand is delighted to be introducing the Correcting Concentrate for the Face & Neck—a revolutionary product for skincare enthusiasts who are ready to supercharge the results on their neck and skincare routine. Think of the concentrate as a cocktail; while each ingredient is effective on its own, when combined it creates something magical.

Using the PRAI Pro Correcting Concentrate for the Face & Neck as a base, it infuses skin with intense moisture, perfectly prepping skin for the rest of your routine. This luxurious concentrate adds an extra layer of hydration, acting like a cushion for dry skin allowing products to apply smoothly and effectively, improving fine lines and plumping the skin.

Ingredients and Benefits of Correcting Concentrate for Face & Neck include:

• Squalane - A powerful emollient that mimics your skin's natural oils to provide the most skin-smoothing benefits without leaving behind any oily residue.

• Gatulene® In-Tense – A naturally derived oil-soluble extract from the Acmella Oleracea plant’s flower that can be used to reverse signs of aging, helping to reduce the appearance of fine lines and wrinkles.

• Six clean-ical emollients bind some serious moisture to the skin, allowing it to retain its hydration for longer periods of time allowing skin to maintain its suppleness and smoothness.

The PRAI Pro Correcting Concentrate for Face & Neck can be used in the morning and evening. Just blend a few drops into clean skin and allow the product to fully absorb. Follow up with your preferred serum and moisturizer, or for an extra boost of hydration go the cocktailing route and add a few drops into your moisturizer and notice the visible difference in the skin’s suppleness.

Versatile skincare is the best skincare. The PRAI Pro Correcting Concentrate for Face & Neck will be the must-have in your skincare routine. This groundbreaking product delivers intense hydration to both your face and neck for some of their most advanced results yet. PRAI Beauty is thrilled to add another skin savior to the mix, further elevating beauty routines around.

For more information, please visit www.QVC.com.

For more information on PRAI Beauty and PRAI Pro visit www. praibeauty.com.

ABOUT PRAI BEAUTY

PRAI Beauty is a trailblazing skincare brand that goes beyond the conventional, offering targeted solutions for often overlooked areas of the body. With a commitment to cruelty-free practices and impactful initiatives for animal welfare, PRAI Beauty is reshaping the beauty industry by combining results-driven products with a dedication to making a positive impact on the world.

INDUSTRY NEWS

L’Oréal and Shiseido join in-cosmetics Asia for new Cosmetic Conference

In-cosmetics Asia has announced the debut of The Cosmetic Conference, in association with The International Federation of Societies of Cosmetic Scientists (IFSCC) and sponsored by dsm-firmenich. The free-to-attend Conference will deliver a schedule of highly technical, scientific-led talks from expert speakers from L’Oréal to Shiseido, A*Star Skin Research Labs, Formulae 8, and Shieling Laboratories. The two-day Conference (running from 5-6 November 2024) will bring together scientists and R&D experts from diverse disciplines during the in-cosmetics Asia event held from 5-7 November 2024 at BITEC, Bangkok.

Set against the backdrop of a booming beauty and personal care market in Asia Pacific, projected to reach US$253.10bn in revenue this year[1], the must-attend Cosmetic Conference will delve into pressing and emerging trends in cosmetic science, such as the microbiome, pigmentation, the power of beauty for ageing skin, and more, elevating in-cosmetics Asia’s educational offering like never before.

It will unite six leading experts from across the globe, fostering collaboration and innovation for brand leaders through pure, unbiased, and independent scientific content. Additionally, with over 650 exhibitors from various regions, in-cosmetics Asia 2024 will be the largest gathering in the show’s 15-year history, highlighting its truly international appeal and significance.

What’s AI got to do with it?

As AI and virtual reality become integral to the beauty industry, the Cosmetic Conference will explore the impact of artificial intelligence (AI) on the cosmetics market, valued at $3.22 billion in 2022 and predicted to reach $15.75 billion by 2031[2].

Bringing this to life at the show, industry expert Perry Romanowski, Chair

of Education, IFSCC & Vice President, Element 44 INC, will discuss how AI is reshaping cosmetic formulation in the Conference’s opening session, The future of beauty: How AI will affect cosmetic chemists and formulation. Romanowski will deliver insights into how AI is being used to prop up marketing stories and impacting ingredient research and formulation processes.

Additionally, Romanowski will examine the latest advancements in haircare, exploring product innovation through historical examples and modern techniques in the session, Haircare formulations - is innovation still possible? on day two of the Conference.

Quality of life

Addressing the rise of 'cosmetic camouflaging' and other solution-focused trends, Tomo Osawa, Regional Asia Pacific Innovation Centre Director, Shiseido, will share insights on ”The Power of Beauty" effect - Well-being of the elderly. With Japan boasting the highest proportion of elderly citizens in the world, Asian countries will also see ageing accelerate in the future. In this presentation, Osawa will highlight the impact of beauty on physical and mental functions in ageing populations.

In his other presentation on "The Power of Beauty" effect - Well-being of people with skin concerns, Mr Osawa will introduce the influence of the power of beauty on the well-being of people with deep skin concerns.

Fact over fiction

With misinformation rampant and editing apps distorting reality on social media, a key theme of the Conference will be to help formulators identify false information. Danilo Lambino, Founder and Director of Formulae 8 Pty Ltd, as well as an Inventor, Cosmetics Formulator, Visual Artist, and Beauty Technology Entrepreneur, will deliver a two-part

presentation under the theme, Making smart ingredient choices for new product development.

In part one, Lambino will delve into the significance of choosing the right ingredients by emphasising the need for accurate and trustworthy ingredient information. Meanwhile, part two will see the emphasis placed on the importance of fact-checking and verification as essential tools to make informed and intelligent ingredient choices.

Microbiome Magic

According to the Skin Microbiome in Healthy Ageing (SMiHA) Network[3], around 50% of the UK population suffer from microbiomeassociated skin complaints annually, such as eczema, psoriasis, rosacea, or acne. At this year’s in-cosmetics Asia and Conference, the microbiome and its role in skin barrier function and health will be a focal point. Dr. Tarun Chopra, Director of Advanced Research at L'Oréal Singapore, will lead sessions on Microbiome sciences: From knowledge to effective dermo-cosmetic solutions and Understanding and managing skin tone and pigmentary disorders.

Additionally, Dr. Thomas Dawson, Deputy Executive Director, A*Star Skin Research Labs, will host a masterclass on Microbe/Host interaction on human skin: The importance of lipids in skin health. Attendees will learn about the crucial role of lipids in skin health, whilst, in his second presentation, he will address the metabolic regulation of the anagen hair follicle.

Elsewhere, Dermatological and Medical Consultant, Dr. Romun Leaovitavat, will lead an insightful discussion on Unlocking the essence of skin-ageing: Morphology, skin barrier and function. This session will introduce Conference attendees to the underlying cellular characteristics of skin-ageing and senescence-associated skin phenotype and will leave delegates with a solid understanding of how to fight ageing.

Slapping on the SPF

Suncare remains a hot category in beauty and personal care, with global suncare product values projected to grow by 4% annually until 2028[4].

Driven by the surging popularity of outdoor activities and heightened awareness of UVA and UVB radiation risks, sunscreen brands are innovating their formulas to cater to specific markets. For instance, China’s sunscreen market is expanding rapidly, outstripping the overall beauty sector’s growth. Brands are responding with sensitive-skin friendly, alcohol-free options, and products that provide blue-light protection with integrated skincare benefits[5].

Delivering a session on this pressing topic, Dr. Oliver Hofmann, Official Technical Advisor, in-cosmetics Asia & Technical Director, Shieling Laboratories, will present What is SPF, how does it work and is there more to consider for effective protection? outlining key insights on achieving adequate protection without merely chasing high SPF numbers.

Commenting on the new Cosmetic Conference, Robert McPherson, Presidium Member, IFSCC, said: “Collaboration between in-cosmetics Asia and the Cosmetic Conference makes total sense, as we complement

each other perfectly. With over 16,000 members worldwide, the IFSCC is dedicated to advancing cosmetic research and fostering innovation. Joining forces allows us to provide unique insights and cutting-edge information to showcase the latest developments in our field. This partnership is a testament to our shared commitment to drive the industry forward through collaboration and mutual support.”

Sarah Gibson, Event Director at in-cosmetics Asia, stated: “The APAC region is experiencing a pivotal moment as the beauty industry celebrates one of its most successful years on record. With Asian beauty making significant inroads into Western markets, it’s crucial for the sector to influence this market dominance. We encourage the industry to join us at the Cosmetic Conference for an inspiring, free-to-attend programme that promises to expand the frontiers of cosmetic science and technology, offering unparalleled opportunities for networking, learning, and growth. in-cosmetics Asia is known for the quality of its educational content, and with this new addition, we are keen to ensure science is accessible to all like never before.”

The full Cosmetic Conference programme, including the speaker biographies and abstracts, are available on the in-cosmetics Asia website here.

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products. For more information and to register to attend in-cosmetics Asia, visit here.

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of informationbased analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/ investors

Summer Hair Care with Bevel: The Perfect Picks to Nourish & Shine

As the sun shines brighter, it’s important to be mindful of the increasing UV rays that strip the nourishment and hydration from your hair. Luckily, Bevel, the award-winning men’s grooming brand for men with curly, textured hair, has curated a hydrating hair care routine to achieve healthy, fresh and moisturized hair and beards all Summer. Below, you’ll find the brand’s step-by-step guide to maintain soft, nourished hair.

Bevel SulfateFree Shampoo ($8): Prepare your hair with a splurge of moisture with Bevel’s Moisturizing Sulfate-Free Shampoo. The gentle formula cleanses textured hair without compromising its natural oils or patterns, keeping waves looking fresh and well-nourished all season long.

Bevel Sulfate-Free Conditioner ($10): Next step, never forget to condition to ensure hair maintains ultimate health. Great hair takes

Bevel Hair Oil ($12): Hair needs a little extra love in the Summer and this Bevel 3-in-1 Hair Oil moisturizes scalp, nourishes strands and adds shine to promote healthier hair. Perfect for curly, coily and textured hair, the Tea Tree, Jojoba and Jamaican Black Castor oils nourish hair, keeping it in tip-top shape for all outor activities.

Bevel Daily Hair Lotion Styler ($12): This Summer, we’re continuing with the hydrating routine to banish all dry hair - making this Leave-In Styler perfect to add to your routine. Not only does it repair damage, but it provides intense healing and nourishing benefits for your textured hair. Just one pump will condition, moisturize, strengthen, detangle and soften hair all while controlling frizz.

Bevel 2-in-1 Pomade ($12): Finalize your hair routine with Bevel 2-in-1 Pomade to lock in moisture, giving hair a lightweight shine and heavyweight hold for waves and even beards without the sticky afterfeel most pomades give off. Its key ingredients include Sweet Almond Oil, Coconut Oil and Shea Butter to lock in vitamin-rich hydration.

NEW V's BARBERSHOPS OPEN IN NOCATEE, FLORIDA AND WHITE BEAR LAKE, MINNESOTA

V's Barbershops recently opened two new locations, bringing a blend of traditional barbering services and modern grooming excellence to Nocatee, Fla. and White Bear Lake, Minn. Combining modern amenities with classic style and an authentic barbershop experience, the new shops are V’s 59th and 60th locations to open across the U.S.

Koken barber chairs and sports-themed decor, creating a nostalgic yet vibrant atmosphere. Services include classic haircuts, luxurious straight-edge razor shaves, and soothing head massages, combining the best of old-school and contemporary barbering.

All V’s Barbershops, including the new Nocatee and White Bear Lake locations, are designed to evoke the charm of classic barbershops while offering state-ofthe-art grooming services and a curated selection of grooming products. Both shops feature vintage 1960s

from South Korea, Park has been Crouch’s trusted personal barber for many years.

The new White Bear Lake barbershop is the first V’s to open in the state of Minnesota and is owned by Matt and Teresa Klein. The couple were drawn to V’s Barbershop for the brand’s culture and the authenticity of its staff. They aim to create a space where clients not only receive top-notch grooming services but also feel a sense of belonging and community. Matt is a proud Minnesota native and has a deep-rooted connection to the community. A high school hockey referee in his spare time, Matt has owned Integra Staff, a successful staffing company, for nearly a decade and has a diverse background in sales and criminal justice. Originally from Wisconsin, Teresa is one of nine siblings and has two decades of experience in the real estate industry. The Kleins are excited to welcome patrons of all ages to their V’s Barbershop located at 999 Wildwood Rd in the Minneapolis–Saint Paul suburb of White Bear Lake.

Spearheaded by successful entrepreneur Nick Crouch and master barber Moonjoo "MJ" Park, the Nocatee, Florida shop – V’s fourth location in the Sunshine State – is located in the Nocatee Town Center at 300 Pine Lake Dr, Suite 103. Crouch, co-founder of DYNE Hospitality Group and a prominent figure in the food and beverage franchise industry, operates 120-plus successful establishments. His business experience brings a wealth of knowledge to this new venture, while Park, renowned for her expertise with diverse hair types, will oversee the shop's daily operations ensuring each client receives impeccable service. Originally

The V’s Barbershop brand, established by Jim Valenzuela in 1999 in Phoenix, Arizona, aims to revive cherished barbershop traditions. To honor those who serve, V’s offers a 20 percent discount to active and retired military personnel, first responders, and healthcare workers.

Visit The Website: vbarbershop.com

Shop V’s Online: vbarber.shop

Franchise Opportunities: vbarbershopfranchise.com

Blonde+Co

Named Agency-OfRecord for Dazzle Dry®

Beauty And Cosmetic Marketing Specialist Upcoming Campaign To Highlight Nail Care Brand’s GroundBreaking Approach, And Commitment To Social Responsibility And Sustainability

Blonde+Co, the leading creative agency led by company Founder and Creative Director Julie Stahl, known for its expertise with beauty, cosmetics, and lifestyle brands, has been named the agency-of-record for Dazzle Dry®, the Phoenix-based revolutionary, quick-drying natural nail care system that is better for your nails and helps save the environment. The new ad campaign will begin rolling out in late August 2024.

Stahl, who began her career at Schwarzkopf and L'Oréal, has built her reputation as a Director, Photographer, and Creative Director known for bringing both strategy, style, and humanity to beauty and cosmetic brands, including L'Oréal Paris, Kerastase, YSL, and Kiehl’s, to name a few. Stahl says Blonde's main marketing challenge for Dazzle Dry® is that although they’re well-known inside the world’s best spas, it has low brand awareness among general consumers.

“Dazzle Dry deserves to be a household name because the product and the brand are doing some revolutionary things in the world of nail care,” Stahl says. “So much of the traditional mani/pedi experience is done with products that are not necessarily safe for people or the environment. Dazzle Dry is a game-changing, high-performing product that was vegan, non-toxic, and cruelty-free long before it was fashionable. Our goal is to elevate the brand’s visibility to match their quality and performance.”

Hollywood-Esque Brand Origin Story:

A real-life “Lessons In Chemistry,” Dazzle Dry® was created in 2007 by Dr. Vivian Valenty, an award-winning bio-organic chemist known for developing products that solve problems. She recognized the performance deficiencies and the dangers lurking in everyday nail care products and created a solution that looks great while promoting wellness.

"We are thrilled to partner with Blonde+Co as our creative agency-ofrecord," Robert Acheson, Dazzle Dry®’s CEO, says. "Their understanding of the beauty and cosmetic world, coupled with their passion for creativity, strategic vision, and commitment to excellence align perfectly with our brand. We believe this partnership will propel our goals to raise brand awareness among general consumers.

In addition to naming Blonde+Co their creative agency-of-record, Dazzle Dry® has announced Power Digital Marketing as their growth marketing agency-of-record, managing the brand's full-funnel digital media strategy from A to Z.

Also, Dazzle Dry® will continue its long-standing PR agency partnership with intersection (formerly known as JJBPR), a “never-say-never” public relations and marketing agency that specializes in creating compelling content and implementing strategic brand initiatives in the lifestyle and beauty spaces.

About Dazzle Dry®:

Dazzle Dry® was created to give YOU beautiful nails in an amazing new way using an unrivaled performancebased polish system specifically designed for natural nails. Award-winning Dazzle Dry® is renowned as the best in class. Fast Drying- fastest air drying polish on the market; air dries in 5 minutes without the need for skin-damaging UV dryers. Long Lasting- longestwearing, non-gel polish on the market. Lasts up to 14 days on your fingernails and up to 30 days on your toes. Healthiest Choice - better for you, better for your nails. Dazzle Dry® contains nutrients that can improve the strength of your nails over time. Our non-toxic and vegan formulas can be trusted as the healthiest choice for your nails. We are proudly formulated and made in the US in Arizona.

About Blonde+Co:

Blonde+Co is an award-winning, full-service content creation house located in Manhattan. We are a community of creative thinkers, dreamers, and doers, dedicated to making visually compelling, authentic, and relevant content that inspires audiences to take action. Originally founded by beauty experts Blonde provides content Strategy + Creative Services to Beauty, Fashion, and Lifestyle Brands. Our in-house sound and daylight studio spaces enable us to collaborate with brands to produce highquality, shareable (and shoppable) content, with quick turnaround. Our strong background in beauty is why Blonde+Co. believes in bringing out the best version of people. This belief is applied to everything that we do, and in this work, we educate, inspire, and connect people. Our creations

are all initiated with purpose, built on empathy and strong messaging. The + Co stands for the collective, the collaborators, the creative community, and the coalition. It is a team of diverse individuals, all with various industry backgrounds, holistically unified. We seek to make our world more beautiful, bringing out the beauty in brands through content and storytelling.

Power Digital Marketing is a modern growth marketing agency powered by possibility pursuers, investing in the best technology and expertise to drive results. With billions of dollars in generated revenue, Power Digital is a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence. Our innovative approach consistently yields effective outcomes, with our clients achieving business growth at a rate of 2.6x faster than the industry average. Power Digital creates a tailored, integrated digital marketing strategy that drives reach and revenue for our impressive list of clients across all industries.

Intersection is a full-service public relations and marketing firm dedicated to bridging the gap between brands and their audiences. With a comprehensive approach that integrates traditional PR strategies with innovative digital marketing techniques, we craft tailored campaigns that drive engagement, enhance brand visibility, and foster meaningful connections. Our team of seasoned professionals excels in media relations, content creation, social media management, event planning, and crisis communications, ensuring our clients' stories are told compellingly across all platforms.

GA.MA ITALY LAUNCHES THE GAME-CHANGING IQ LITE HAIR DRYER: SALON-QUALITY HAIR AT HOME HAS NEVER BEEN EASIER

Experience the perfect balance of power and sleek design with global hair tools leader, GA.MA Professional’s new IQ Lite dryer. Always at the forefront of innovation, they’ve embodied their award-winning IQ philosophy in this ultralight (0.7 lbs) dryer, combining powerful performance, professional-grade features and lightweight construction. They’ve made achieving salon-quality hair results at home simpler than ever.

The IQ Lite ($189.95) isn't just about good looks; it's also about efficiency. This stylish tool is equipped with GA.MA Professional’s patented Venturi Effect technology, which allows the dryer to reach an impressive 110,000 RPM. This feature enhances the airflow from the motor, increasing its efficiency by a suction effect without using additional energy, thereby cutting down on your drying time. With two speed settings, three temperature options, and a cool shot function, the IQ Lite offers customized airflow and temperature control for all your styling needs.

The IQ Lite is designed with both comfort and durability in mind. Its lightweight design reduces fatigue, making it perfect for daily use at home. Built to last, all GA.MA Professional engines are engineered for longevity, ensuring reliable performance even with prolonged, continuous use. But the IQ Lite doesn't just dry your hair - it improves it. Blow-drying with the IQ Lite makes hair healthier and shinier while combating frizz and ensuring longer-lasting color. The secret? Oxy Active Technology, which emits active oxygen. This acts as a powerful antibacterial agent, protecting and fortifying the scalp for optimal hair health. It also facilitates superior color fixation, ensuring lasting vibrancy with its unique COLOR LOCK effect.

ther key features include:

External Microperforated Filter: Designed to stop even dirt particles from entering the dryer and reaching the hair. Visible and easy to remove to facilitate routine cleaning.

Professional Mesh Filter: Specially created to trap even the smallest environmental particles. Protects hair from dirt and ensures a longer motor lifespan. Includes 2 additional filters.

Hanging Hook

Air Flow: 72 (m³/h)

120V Power: 1600W

Included with the IQ Lite are two professional nozzles: a Wide Nozzle essential for drying long or thick hair by concentrating the airflow to help dry and smooth hair fast, and a Narrow Nozzle perfect for blow-drying frizzy hair, leaving it silky-smooth with a glossy, longer-lasting finish.

Incorporating advanced technology, thoughtful Italian design and superior performance GA.MA Professional continues to raise the standards of conventional hairdryers to its IQ philosophy. Experience the difference with the new IQ Lite dryer and take your styling experience to new heights

The IQ Lite is available in both Black and Red versions and can be purchased now at www.gamaprofessional.us, BestBuy.com, and Target. com for $189.95.

ABOUT GA.MA ITALY PROFESSIONAL:

Founded by Mario Gardini in 1969 in Bologna, Italy, GA.MA Italy Professional is a premier global hair tools company. Known for its cuttingedge technology solutions for both professional and consumer targets, the company offers a wide range of products from flat irons to hair dryers, curling irons, shavers, clippers and trimmers. GA.MA produced the first-ever professional hair straightener and has since maintained its reputation as a trusted Italian brand thanks to its product design, development and research. Today, GA.MA Italy Professional is present in over 50 countries worldwide, with its headquarters in San Pietro in Casale (Bologna, Italy) and four production sites located in Brazil, Argentina, Italy and China. The company’s new ECO headquarters highlights its commitment to creating a green, sustainable business while staying at the forefront of new technologies. GA.MA Italy Professional upholds the quality expected from a “Made in Italy” product, focusing on reducing its climate footprint through photovoltaic systems and supporting local economic growth by generating employment.

The secret

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successful hiring is this: look for the people who want to changethe world.

Marc Benioff

Co-Founder and CEO of Salesforce

• CURL ACTIVATOR 10.5 OZ

• MOIST SHAMPOO 12 OZ

• MOIST CONDITIONER 12 OZ

• BREAK UP LEAVE-IN CONDITIONER 8 OZ

• KNOT AWAY LEAVE-IN DETANGLES 8 OZ

• TWIST CURLING MOUSSE 7 OZ

• EDGE CONTROL 2.25 OZ

• WEIGHTLESS SHINE MIST 4 OZ

JINNY BEAUTY COUPONS

JINNY

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your

receive

5. NO RETURNS will be accepted on coupon purchases.

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

I. Purchase the required amount of the vendor’s products. Coupon good for

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

SHOW CALENDAR

AUGUST | SEPTEMBER

August 4–7

August 4

August 7–9

August 7-9

August 15–19

August 17-19

September 5-9

September 11–12

September 11-12

September 13–15

September 15–16

September 15–18

September 18–19

NOW Summer Market

Atlanta Black Beauty Expo

Yinghe Personal Care Expo

Cosmoprof North America

Beauty & Wellness Expo

New York, NY www.nynow.com

Atlanta, GA blackbeautyexpo.com

Shanghai, China www.spcexpo.com

Las Vegas, NV cosmoprofnorthamerica.com

Hong Kong, China www.event.hktdc.com

Bronner Bros. International Beauty Show New Orleans, LA www.bronnerbros.com

Maison & Objet

London Packaging Week

China Beauty Expo

Fragranze

Premiere San Antonio

Spatec North America

Makeup in New York

September 25–26 in–cosmetics Latin America

September 29October 1 Pack Expo

September 29–30 Premiere Columbus

September 29 –October 3

September 30 –October 2

TFWA World Exhibition

LuxePack Monaco

Paris, France www.maison-objet.com/en/paris

London, UK www.londonpackagingweek.com/

www.chinabeautyexpo.com/shows/

Florence, Italy

www.londonpackagingweek.com/

San Antonio, TX www.premieresanantonioshow.com

Phoenix, AZ www.spatecna.com

New York, NY www.makeup-in.com/newyork/

São Paulo, Brazil www.in-cosmetics.com/latin-america

Las Vegas, NV www.packexpolasvegas.com

Columbus, OH https://premierecolumbusshow.biz/

Cannes, France

www.tfwa.com/tfwa-worldexhibition-conference

Monaco www.luxepackmonaco.com

• COLORZAP COLOR REMOVER KIT

• EFFASOL COLOR REMOVER PAC 12PCS

• QUICK BLUE 1 LB

• QUICK BLUE PAC 12PCS

• SUPER BLUE LIGHTENER KIT

• SUPER OREAL BLANC 12PCS 5% OFF

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! OTC 뷰티

여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular children’s products in your store?

• Do you currently have an area offering hair care tips/advice for children’s hair care? If so, has it been successful?

Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) __________________________________

State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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