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By Patrick Hardy
Responding to disasters is one of the most important activities that employees can be asked to grapple with. From natural disasters like hurricanes and earthquakes to technological situations such as power outages, chemical spills and transportation accidents, as well as security emergencies like acts of terrorism, a property should be prepared for any of these.
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CLASS IS IN SESSION
CEO: Ann Jhin
Editor: Allyson Leak
Art Director: Sam Choi
Advertising Manager: Sophia Winston
Columnists: Edward Murawski
Contributors: Dr. Shanessa Fenner, Kate Zabriskie, Patrick Hardy
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.
For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.
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The Power of Giving Back Through Mentorship
When I was looking for my first editorial job out of college, I applied to over 400 positions. I worked tirelessly to send out resumes and apply for jobs, but it wasn't until I started networking that things started to improve. While living in New York, I attended an event for a magazine and met a woman who was incredibly kind. She took me under her wing and helped me land my first job at a hair and beauty magazine. She took a chance on me and helped me break into the industry, and I will never forget her Generosity. Throughout my career, I’ve made it a priority to do the same— mentoring, guiding, and helping others along the way, just as she did for me.
As we dive into this year’s charity issue, I’m reminded of the incredible impact that giving back can have, not just on the community but on ourselves as well.
Allyson Leak EDITOR
Mentorship is more than just guiding someone in their career. It’s about sharing your wisdom, experiences, and lessons learned to help someone else navigate their path. Whether it’s a young entrepreneur trying to
find their footing in the beauty industry or a seasoned professional looking to refine their craft, mentoring creates a ripple effect of knowledge and support that can transform not only the mentee but also the mentor.
As beauty supply owners, you have a wealth of experience that can serve as a guiding light for the next generation. By taking the time to mentor someone, you’re not just giving back—you’re investing in the future of our industry.
The benefits of mentorship go beyond the professional realm. Giving back through mentoring helps us practice and embody the spirit of gratitude. It allows us to reflect on our own journey, acknowledging the support and opportunities we’ve received along the way.
In this issue, we’re highlighting stories of beauty companies who are making a difference. These stories serve as a reminder that the greatest impact we can have often comes from helping others rise.
Wishing you all a filled with gratitude, and purpose.
COMMUNITY IMPACT: How Beauty Supply Companies Can Drive Social Change
As the beauty industry continues to evolve, companies are recognizing the importance of giving back to the communities that support them. Corporate social responsibility (CSR) initiatives not only help build a positive brand image but also foster strong relationships with local communities. For beauty supply companies, this presents a unique opportunity to make a meaningful impact.
Five Ways Beauty Supply Companies Can Contribute to Their Communities:
Product Donations: Many beauty companies have surplus products that can be donated to shelters, schools, and non-profit organizations. These donations can provide essential items to those in need while reducing waste.
Educational Workshops: Offering
free or low-cost beauty workshops in underserved communities can empower individuals with skills and knowledge. These workshops could cover topics like hair care, skincare, and makeup application, providing valuable education and boosting self-esteem.
Sponsoring Local Events: By sponsoring local events or community projects, beauty supply companies can increase their visibility while supporting causes that matter to their customers. This could include anything from sponsoring a back-to-school drive to funding a local charity walk.
Employee Volunteer Programs: Encouraging employees to volunteer in the community not only helps those in need but also strengthens team bonds and boosts morale. Companies can organize group volunteer days or offer paid time off for individual volunteering efforts.
Sustainable Practices: Adopting sustainable business practices, such as reducing plastic use or supporting eco-friendly products, can make a significant environmental impact. Beauty supply companies can lead by example, showing their commitment to both the planet and the people they serve.
Why CSR Matters for Beauty Supply Owners:
Customer Loyalty: Consumers are increasingly choosing to support businesses that align with their values. A strong CSR program can differentiate your brand and attract loyal customers who appreciate your commitment to social change.
Brand Reputation: Positive community involvement enhances your brand's reputation, making it more appealing to both customers and potential partners.
Long-Term Impact: CSR initiatives have the power to create lasting change. By investing in your community, you contribute to its growth and well-being, which in turn supports the success of your business.
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BY KATE ZABRISKIE
5 5 Steps to Turning the Tides on Tough Customers
She wanted to return a cake that was almost gone. How bad could it have been?
Normally, if something is spoiled or not up to standards, it's returned almost intact. This thing was a pile of crumbs. But it gets better; she demanded cash, yelled at me, and started causing a scene. I hope she never comes back.
He brought his car in for a repair and demanded that we detail it at no charge.
"You have no idea who I am!" Well, I didn't. His car was a low-end luxury car. Our customers with real money don't act like that. The entitlement oozed out of every pore in his body. I handled the situation, but he was horrible!"
Encountering customers with challenging behaviors— sometimes colloquially referred to as "Karens"—is an inevitable part of business. (Apologies to all of the very nice people in this world named Karen.) If not handled properly, interactions with these people can escalate and affect the morale of employees and the reputation of the business.
When something is wrong with a product or service, customers should complain, and businesses should do all they can to correct the problem. When customers cross the line, however, they require a different approach.
How to Help Your Team
Don't leave navigating interactions with entitled customers up to your staff to figure out. Entitled customers are not the regular run-of-the-mill challenge, and your staff needs to be ready to handle them.
Step One: Be Clear About What They Can and Cannot Accommodate
While rules can seem restrictive on the surface, when thoughtfully developed, they can help employees navigate tough situations. Can they give away products? Under what circumstances are free upgrades allowed? In other words, where is the line?
Step Two: Give Them a Framework to Follow and Practice It
A framework or model can provide guidance employees can access in real time if it's something they've memorized and practiced. ACORN is such a tool.
Acknowledgment and Appreciation: Recognize the customer's patronage and acknowledge any requests.
"So you want to have your car detailed while we repair it. We can accommodate. I have two packages: a light detail at $150 and a deep detail at $300. Which would you like me to add to your order?"
Customer: "I want you to include the deluxe detail at no charge. I've spent a fortune here."
"And we appreciate your business."
Clarity and Boundaries: Clearly communicate what is possible within the company's policies, setting realistic expectations for what services can be provided.
"Our detailing packages do have a cost associated with them."
Offering Options: Present the customer with viable alternatives or solutions, guiding them toward available choices that align with the company's capabilities.
"Do you want either package, or should we hold off for another time?"
Repetition and Reaffirmation: Repeat and reaffirm key points as necessary, especially in the face of persistent or unreasonable demands, to maintain a clear and consistent message.
Customer: "Are you deaf? I said I want you to include it. I spend a lot of money here."
"Sir, I hear you, and we do appreciate your business. Detailing is not free or something we add in. Again, would you like to purchase a detailing package today?"
Never Engage with or Match the Bad Behavior: Steer the dialogue towards a positive outcome by focusing on constructive solutions, avoiding confrontation, and keeping the conversation on track toward resolution.
Customer: "I want a manager!"
"I can certainly get her."
Whether it's ACORN or something else, practice the framework with your employees before they need it.
Step Three: Be Prepared to Handle Escalations
Managers are managers for a reason. When customers cross the line, managers must be willing to step in and support their team.
"Mr. Green, I understand from Wendy that you've requested a deep detail package at no charge. Is that correct?"
Customer: "Yes. I spend a lot of money here, and it's the least you can do. I've already wasted too much time on this."
"As Wendy explained, we appreciate your business. As for the request for free service, that's not something we can accommodate. Detailing services have a fee. Would you like to purchase a package?"
Step Four: Learn and Adapt from Every Encounter
After a particularly difficult interaction with an entitled customer, it's beneficial for the team to debrief and discuss what happened, what was handled well, and what could be improved. A review after the fact provides valuable learning opportunities and helps refine the organization's approach to handling similar situations in the future. Collecting and analyzing feedback from these encounters can also inform potential adjustments to policies and procedures to better serve both customers and staff.
Meet Kate Zabriskie
Step Five: Recognize Team Members Who Effectively Manage Challenges
Acknowledging and rewarding employees who effectively manage challenging interactions can significantly impact morale and motivation. Recognition can take many forms, from verbal praise in team meetings to more formal rewards like employee of the month programs. Celebrating these successes reinforces the value of skilled customer service and encourages continued excellence.
Dealing with entitled customers is a complex challenge that requires a thoughtful, consistent approach. You can navigate these difficult interactions more smoothly by equipping your team with clear policies and effective communication frameworks like ACORN. Additionally, be prepared to step in when needed. And when challenges arise, use each one to learn and grow as a team.
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.
BY PATRICK HARDY
Transform Employees to Emergency Responders in 3 Easy Steps
Responding to disasters is one of the most important activities that employees can be asked to grapple with. From natural disasters like hurricanes and earthquakes to technological situations such as power outages, chemical spills and transportation accidents, as
well as security emergencies like acts of terrorism and mass shootings, a property should be prepared for any of these. The metric for success in a disaster response is not the detail of the plans or the usefulness of the equipment. It’s the level of employee empowerment that
makes all the difference. Employees must go beyond being just bystanders who are told what to do. They must be transformed into emergency responders capable of activating themselves and leading in the instant a disaster strikes.
Step 1
Rewrite Your Disaster Plans
Currently, most property disaster plans expressly hand off leadership responsibility of a disaster response to management. This would seem the most logical way of handling it. However, in practice, this leaves a property underprepared. Disasters can be sudden events that either leave managers injured, or unavailable through traditional communication devices. When disaster plans require a manager to approve a certain immediate disaster activity like initiating a basic evacuation or crisis communication method or explicitly state that managers must perform it, they immediately convert employees into useless bystanders. Disaster plans should be immediately rewritten so that employees are able to conduct any immediate response activity surrounding evacuation/shelter-in-place/
lockdown without the need of a manager. All manager titles and proper names should be removed from disaster protocols so that any employee can perform any action without any kind of permission required.
Step 2
Reevaluate Your Disaster Equipment and Supplies, and Technology (EST)
Disaster Equipment, Supplies and Technology (EST) has long been considered a critical element in any property preparedness program. However, in most instances, EST have actually made properties less prepared. This is because either employees are not authorized to use them without permission of management, and/or they are inaccessible to employees. This goes way beyond the first aid kits or AED defibrillators. It also includes disaster equipment like search and rescue tools, emergency food and water, and critical
use supplies like flashlights, rope and PPE masks. Many properties also have specialized emergency communication mobile apps and expensive technology which they rely on. Ironically, this is what makes them not prepared because it shifts the dependency on equipment to do activities that, if they were not available, could not be performed by staff or management.
To be effective, disaster EST must be specifically tailored to your employees. It should sync up perfectly with your disaster plan. For instance, if you plan doesn’t include search and rescue, then don’t put those supplies in your bags. Technology should also be used sparingly in a disaster. But when it is utilized by a property, employees should have complete access to it, know the passwords, and how to effectively perform the process of sending messages or otherwise activating it.
Step 3
Redesign Your Training and Drills
Training and drills are the most important elements of a disaster program. They are more important than disaster plans and EST combined. This is because the way a workforce is trained and drilled will not only reinforce the behaviors necessary in a disaster, but also exposes the strengths and weaknesses of your program overall. The problem is that most training is
Meet Patrick Hardy
actually too detailed. Going through an earthquake or wildfire procedures point by point is boring and unnecessary. No one is going to remember it, and it detracts from information that really necessary for employees to act during a disaster. Drills are equally as useless because most times employees are converted into bystanders while managers do everything, and simply bark instructions at staff. This is not conducive to real situations where employees can be incredibly valuable members of a disaster team.
Redesign your training and drills so that line employees are the stars. Training should focus on leadership ability and the basic steps in a disaster response and where to find the information they will need for more in-depth procedures. In fact, this should be reinforced with drills where managers are made to stand on the side, and employees instructed to perform an entire disaster drill without management participation. This will give an accurate way to assess their readiness. It will also reinforce individual initiative and responsibility so anyone can put together an impromptu emergency team. That is how you turn bystander employees into emergency team members that can work for you in any disaster.
Conclusion
Whether you run a large or small property, with 5 or 500 employees, it is critical that each team member be prepared not to respond to a disaster, but to actually organize a disaster team. It is more than just red binders, written plans, fancy equipment, and an expensive communication mobile app. It’s about empowering employees to act with authority and lead during a disaster. If you don’t, you will turn them into bystanders who not only are excluded as part of the solution – they become part of the problem.
Patrick Hardy is founder and CEO of Hytropy Disaster Management™, the largest full-service small business disaster management company in the US. A Certified Emergency Manager® and a Master Business Continuity Professional®, in 2012 he was selected as the National Private Sector Representative to FEMA. His book, Design Any Disaster, will be published in March 2023 by Benbella Books. To talk about your next event, please go to: www.americasdisasterplanner.com
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In this special feature, we shine a spotlight on four remarkable brands making a significant difference through their charitable efforts. Each of these companies has demonstrated a profound commitment to giving back, supporting various causes, and positively impacting the communities they serve.
From local initiatives to broader outreach, these profiles offer a glimpse into how these brands are contributing to meaningful change. Discover how they are using their influence and resources to foster a better world and uplift those in need.
Join us in celebrating their dedication to making a difference.
GIVING BACK
Miss Jessie’s, a pioneer in the natural hair care industry, has long been dedicated to more than just curls and coils—they’ve made it their mission to uplift the communities that embrace their brand. Through a series of impactful initiatives, Miss Jessie’s has continued to nurture and empower individuals and organizations, reflecting their deep commitment to giving back.
What recent community initiatives or charitable projects has your company been involved in?
Please list:
• Hope is Our Overflow Women’s Conference
• Curls for Queens x Back to School Hair Drive
• Him & Me: Father + Daughter Workshop
• Doctoral Capstone Student Kyra Mann: Black Haircare in Healthcare
How does your brand prioritize supporting the communities that support your products?
Giving back to the communities that support Miss Jessie’s with major gifting to countless organizations, individuals and neighborhoods to know and love us.
OTC: Can you share a story about how one of your community efforts made a positive impact?
• Curls for Queens: An organization that supports girls K-12 during their hair journey, Curls for Queens provides affordable + accessible beauty support, hair experiences + education to brown + black girls in their communities. Focused on
curly, kinky and coily hair, both Curls for Queens + Miss Jessie’s believes in the importance of having accessible products for all hair types.
• Him & Me: Him & Me is focused on strengthening the bond between fathers + daughters. This organization provides fathers with the tools, resources + support to cultivate the relationships with their daughters through communication, emotional health, safety + parental involvement. This allows their daughters to turn into strong + independent women – similar to how Miko + Titi’s father gave them a strong + entrepreneurial spirit to make Miss Jessie’s what it is today.
What future community outreach or charitable plans does your company have in the pipeline?
• Arthur Ashe organization.
• Girls Inc of NYC Wellness Workshop Series
• Women Who Minister Conference
• Curls for Queens x Community Connections Event
GIVING BACK
A Legacy of Giving: DeMert Brands & Not Your Mother’s Outstanding Community Engagement
DeMert Brands LLC/Not Your Mother’s is deeply invested in supporting the communities that contribute to their success. From engaging in local volunteer activities to partnering with various organizations, they consistently prioritize meaningful contributions and seek new ways to make a lasting impact. Explore how their ongoing efforts are shaping a better future for those they serve.
What recent community initiatives or charitable projects has your company been involved in?
Demert Brands LLC/Not Your Mother’s is very active in community initiatives and charitable projects. We support Light the Night, Countdown Arts, local Little League sports teams, TOBA (Tampa Office of Black Affairs), local school support and Metropolitan Ministries as a few examples. Our team kicked off a strong year of service by sponsoring and attending events such as the TOBA Dr. Martin Luther King Day breakfast. Our team keeps this service energy going with continued volunteer efforts from beach cleanup day, teaching improv workshops for kids/families and even sponsoring the local Countdown Improv Festival. Additionally, we partner with many of our customers for charitable events such as golf tournaments.
How does your brand prioritize supporting the communities that support your products?
At DeMert Brands, we believe our success is deeply intertwined with the well-being of the communities that support our products and we take it as our responsibility to support our local communities. We understand that our customers are not just consumers; they are individuals who live, work, and thrive in vibrant communities. We see it as a major focus for us to give back and support these communities in meaningful ways not only financially but with our time as well.
Can you share a story about how one of your community efforts made a positive impact?
Our team recently wrapped up our very first internship program for Girls Empowered Mentally for Success (GEMS), where over a 3-month period our GEMS interns rotated through several departments learning about innovation, e-Marketing, Finance and Social Media and how each of these departments contributed to each area of our organization. Learning valuable lessons such as leadership, communication, collaboration, and the importance of innovation. The program helped them gain insightful knowledge to help them prepare for their futures and see their potential in an evolving professional marketplace.
What future community outreach or charitable plans does your company have in the pipeline?
Most recently at a company event, our team compiled and assembled hundreds of backpacks, full of school supplies which are being donated to several Tampa Bay area schools, the Children’s Home Society of Florida, Hillsborough Education Foundation, and the Fostering Hope Florida organization. Later this year our team, including leadership have committed to dedicating their inperson time and expertise to a local school to teach and enhance their business skills through a case study program with Junior Achievement. We continue to look for new opportunities for time and financial contributions from which DeMert Brands and Not Your Mother’s can give back to our communities!
STYLECRAFT, LLC Demonstrates Commitment to Community Through Recent Initiatives
STYLECRAFT, LLC, a leading manufacturer of professional hair tools has recently reinforced its dedication to community support through a series of impactful initiatives and charitable projects. Here are a few of our 2024 contributions:
• Beauty Changes Live
• Mondays at Racine
• Leukemia & Lymphoma Society
• Nashville Street Barbers
• Dress for Success of the Palm Beaches
• Beauty Bridge Foundation
“At STYLECRAFT, it’s one of our core values to make a positive difference in our community," said Austin Russo, President/CEO. "We're committed to being a force for good and look forward to continuing our efforts to support and uplift local, national organizations, and volunteer efforts."
styling and grooming products. Our following of professional stylists and barbers has taken notice of our passion and drive for revolutionizing the grooming and beauty industry. From professional barbers and stylists to personal home use, our tools stand apart from the rest. Along with product design and development we put superior care through the entire process. Our company’s primary goal is to create edgy, modern, and technically innovative products. Our quality materials, attention to detail, and design capabilities provide exclusive and truly unique tools for our partners. Join the revolution and experience.
Join The Revolution
Millions and millions of likes, interaction, hashtags and followers make up a collection of our network who are connected to us across social media. Our community of pro barbers, stylists and consumers alike make up a large group of supporters who are not only fans of our company and product, but they are simply family.
About STYLECRAFT, LLC
StyleCraft is one of the fastest growing beauty and grooming tool companies since the industrial revolution. We are family owned and US based, with a combined industry experience of more than 50 years. Our specialties are quality, design, functionality and innovation of
The ‘Fam’ has been loyal to our brands, and we have been loyal to them, providing truly engaging material that is seen worldwide.
For more information about STYLECRAFT's community initiatives or to learn how you can get involved, please contact Caryn Tatasciore at 561.330.5196 or charity@stylecraftus.com . Or visit our website www.stylecraftus.com.
Aunt Jackie's Ongoing Support for Community Well-Being
At Aunt Jackie's Curls & Coils, they're committed to giving back to the communities they serve. Their efforts reflect a strong dedication to fostering positive change and making a meaningful impact. Regina Vereen, SVP People and Support Services shared some details about several of the brand's impactful initiatives.
Giving Back:
• Brush with Kindness/Habitat for Humanity: We proudly partnered with Brush with Kindness and Habitat for Humanity to provide essential home improvements via refreshing the paint on the homes of those who previously participated in the Habitat for Humanity program. Our team volunteered their time and expertise to make a positive difference in the lives of those in our community. We also made a $6,000 donation.
• Community Food Drive: We organized a successful food drive to collect non-perishable items for a local food bank. Our employees generously donated food and essential supplies to help address food insecurity in our area.
• Co-sponsored Community Health Equity Walk: In celebration of Juneteenth, we joined forces with Veritas Management Group, a black-woman owned organization, to co-sponsor a community health equity walk. This event promoted wellness, education, and social justice initiatives.
These initiatives are just a few examples of our ongoing commitment to community engagement. We believe in making a positive impact and fostering a sense of belonging in the communities where we operate and for those who are users of our products.
At Aunt Jackie's Curls & Coils, we're dedicated to supporting the next generation of leaders. One of our upcoming initiatives is a $10,000 donation to UNCF. This will be our second year donating. This contribution will directly support talented young people pursuing higher education. We believe investing in education is a powerful way to create a brighter future for individuals and communities. Aunt Jackie’s Curls and Coils has provided $3 million in funding to HBCUs in the past and one of proudest moments was donating $25,000 to Fisk University’s first gymnastics team. Being able to provide support to the newly formed team was nothing short of amazing and an opportunity to support young black women.
Regina Vereen, SVP People & Support Services
GIVING BACK
At Softee Products, giving back to the community isn't just a responsibility—it's a core value. Known for their affordable, high-quality hair care products, Softee has consistently gone beyond the business of beauty to make a meaningful difference in the lives of those who support their brand. From empowering mothers in Philadelphia to uplifting children in foster care and fostering education through unique initiatives, Softee Products is committed to making a positive impact.
care, ensuring that those with textured hair receive the care they deserve. Additionally, we support educational programs, such as Cross High School’s hair braiding initiative, which equips students with the skills and certifications needed to pursue careers in the beauty industry. Through these efforts, we aim to make a meaningful impact on the lives of those who have helped us grow.
What recent community initiatives or charitable projects has your company been involved in?
Softee Products has proudly participated in "Mama's Who Lunch," a social gathering in the Philadelphia area dedicated to bringing mothers together in an intimate setting to enjoy good food, meaningful conversation, and mutual encouragement on the journey through motherhood. In support of this event, we contributed both our hair care products and a monetary donation. Additionally, we have actively supported "Avery's Helpful Hair Kits," a 501(c) (3) nonprofit organization that donates hair care kits to children in foster care with textured hair. Our contributions included enough hair kits for over 100 children through the Chicago Rotary Club, along with over 4,000 units of shampoo and conditioner for future kits. Moreover, we have donated products to Cross High School's pilot hair braiding
program. This program provides 10thand 11th-grade students with the opportunity to obtain their braiding license while educating them on the pathway to becoming professional hair braiders.
How does your brand prioritize supporting the communities that support your products?
Softee Products is deeply committed to giving back to the communities that support our products. We prioritize this through active participation in initiatives that align with our values of empowerment, education, and well-being. For example, we regularly donate our products to local events and organizations that support mothers, children, and underserved populations. We also collaborate with nonprofit organizations like 'Avery's Helpful Hair Kits' to provide essential hair care products to children in foster
Can you share a story about how one of your community efforts made a positive impact?
During our donation of products to Cross High School’s hair braiding program, we had the opportunity to engage directly with the students. Hearing how our brand has positively impacted their lives, as well as the lives of their family members, reaffirmed the value of our products. We want our consumers to know that we are committed to creating high-quality, affordable hair care products, because everyone deserves to feel good and look good, especially when it comes to taking care of their hair.
What future community outreach or charitable plans does your company have in the pipeline?
We are actively looking for ways to particapte in charities that align with our values of empowerment, education, and well-being. We will continue to donate to Avery's Helpful Hair Kits along with sponsoring more black women led organizations whether in monatary donations and products.
GIVING BACK
At Andis, giving back is a cornerstone of their legacy. From mentoring youth to supporting local families, their community efforts reflect values passed down through generations. Andis is committed to making a lasting impact on the communities that have supported them for over 100 years.
What recent community initiatives or charitable projects has your company been involved in?
We strongly believe in kids and families and leveling the playing field. We have been part of many initiatives, most notably Big Brothers Big Sisters of Metro Milwaukee. Their organization serves over 1500 youth with “one-to-one mentoring relationships that ignite the power and promise of youth” and their focus is to build students’ positive views of their future and strengthen academic achievement. Although we are currently focusing on grant giving, we look forward to extending our philanthropic reach with our own associates in our community with BBBS in the future.
How does your brand prioritize supporting the communities that support your products?
nationally, because let’s face it, barbers and stylists and groomers across the country recognize Andis. Giving back within their industries and their communities is the right thing to do.
Can you share a story about how one of your community efforts made a positive impact?
One of our United Way partners is Habitat for Humanity. Recently, Andis Company associates participated in a local Habitat Build project that resulted in a new home for a deserving family. Having a permanent home strengthens the family as well as helping to foster a thriving community. We see our community as an extension of our family. Being able to get our hands dirty while giving back has such a meaningful impact on all involved.
The Foundation’s mission is to build strong families, develop thriving kids, and foster a vibrant community. We always prioritize and seek out opportunities to support organizations that not only align with our mission, but that also incorporate elements of our industry interests. It allows us to give back in a more meaningful way to the industries that matter to us most. Examples include the support of youth development and animal grooming excellence at Wisconsin 4-H and groomer development and education at Pawsperity in Kansas City, Missouri. On the Barber and Beauty side, we wholeheartedly support haircutting events held by St. Baldrick’s, as they raise money and awareness for childhood cancer with the support of barbers and stylists. Furthermore, we geographically prioritize our local community as we seek to give back to those who have supported us for more than 100 years; it’s where our associates live and work. Even though we may favor Wisconsin (we’re cheeseheads at heart) we are also focusing on expanding our give
What future community outreach or charitable plans does your company have in the pipeline?
We’ve been working on a lot of collabs lately. Pairing up with our educators to support charities while creating a new spin or a new look on an Andis tool celebrates the creative soul that lives inside every barber and stylist. We will also continue supporting Secure Futures, a program that develops financial literacy for youth within our community. Setting these kids up with the financial know-how is critical to their success, and programs like Money Coach help establish that foundation during their high school years which can then be leveraged throughout the rest of their life.
Giving back is something we do. It’s something that our greatgrandfather taught our grandfather, and he in turn taught our father. Our dad modeled what being a strong community member looks like – supporting those who support you. Giving is just a part of who we are and as the 4th generation family of Andis Company, we are committed to ensuring it’s always part of our legacy, and that’s why the Andis Foundation exists. We look forward to continuing our giving and evolving the impact it has on our community, and we appreciate the opportunity to share it with you!
~Andis Foundation
Kids Miracle Wash - Detangling Shampoo
Kaleidoscope Kids Miracle Wash
Shampoo is infused with Aloe Vera and Echinacea Extract to help support little ones soft, healthy hair. Kaleidoscope Kids Miracle Wash Shampoo is a gentle detangling shampoo that hydrates and detangles. Aloe Vera: a gentle way to moisturize and soothe hair as it’s cleansed Echinacea: promotes hair growth by keeping young strands nourished and conditioned
Spiked Honey Mousse 4-in-1
Styler
This nourishing hair styling mousse is crafted with hydrating honey and soothing nettle root ideal for all hair textures. The honey helps soften, smooth, and hydrate strands, while nettle root enhances shine and improves overall hair health. The added benefits? It provides intense conditioning, texture-definition, effortless styling, and everyday refreshing.
Aztec Secret Indian Healing Clay is a deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.
Radiant Results
Elevate your beauty routine with our editor's top picks, designed to bring out the best in your customer's hair and skin. Whether your customers are looking for deep cleansing, gentle detangling, nourishing hydration, or long-lasting shine, these essentials offer everything they need for a healthier, more radiant look.
Quench Shine Mist
Hydrates and conditions dry, thirsty braids. Infused with invigorating Lemongrass Oil, it provides an aromatic scent to the hair while neutralizing odor. It also protects and prevents breakage and provides a long-lasting high shine.
OTC BOOK CLUB
YOU’RE INVITED TO OTC BOOK CLUB
The Five Hazardous Attitudes: Ways to Win the War Within
By Ricky Brown
Behind every decision lies an attitude.
The Five Hazardous Attitudes are Anti-authority, Invulnerability, Macho, Impulsivity, and Resignation. Aircraft accident investigators have found that at least one of these hazardous attitudes have played a role in almost every aircraft accident. But pilots are not the only people who sometimes crash.
As a leader, Ricky has helped people who have crashed their career, business, marriage, or their life. The good news is each Hazardous Attitude has a corresponding antidote. Useful for everyone, not just pilots.
As a professional pilot, flight instructor, and a pastor, Ricky's passion is helping people identify Hazardous Attitudes and teaching them how to deploy the antidotes to overcome them. The book is written as a fable with compelling stories that are followed up with clear points of application. The Five Hazardous Attitudes is a must read for anyone wanting to be better as it relates to self-awareness and leadership.
Beauty
Bu
Sophia Winston Advertising Sales Representative
Q: How do you incorporate self-care into your beauty routine?
A: Self-care is essential for overall well-being, and it's an integral part of my beauty routine. Not only do I focus on taking care of my appearance I also focus on my mental and spiritual needs. Water is also the key to self care.
Q: What are the biggest skincare mistakes people make, and how can they avoid them?
A: One of my biggest mistakes was not understanding my skin and another one is people purchase so many products that can conflict with other products. People need to understand skin care works from the inside out which means lots of water vitamins and products for your skin type.
Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
Stock Up on Success
These products have proven themselves as essential tools for customers seeking effective and reliable solutions for hair care and styling. From nourishing oils to strong hold adhesives, each product delivers topnotch performance that keeps customers coming back for more. Stocking these in your store ensures you're offering the best of the best and meeting the diverse needs of your customers.
2
This Shining & Conditioning Extra Hold formula has micro-emulsion technology for extra hold and shine. Its conditioning formula provides up to 3X less breakage. The results: no wax, no flaking and no drying alcohol. lt provides a flakefree conditioning strong hold. The styling gel conditions and shines and is great for styling. Your customers can use Let’s Jam for braiding, smoothing edges, twisting, taming frizz and flyaways.
4
Bronner Brothers Pump It Up Spritz
This is the perfect product to leave in the beauty drawer or take on the go. It dries quickly, leaves no buildup, and rinses out easily. The extra silk protein and Vitamin B help strengthen and moisturize the hair. For styling tips, tell your customers to hold the bottle 8 to 12 inches from their hair and spray evenly over the desired style.
1
The Rosemary Mint scalp and hair oil is a nutrient-rich, intensive formula meant to help you address your hair concerns. From nourishing hair follicles, smoothing split ends and help with dry scalp, this hair oil uses natural, organic ingredients and essential oils to provide the care your hair deserves. Your customers can use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment.
3
Sunny
Isle Jamaican Black Castor Oil is processed the "oldfashioned" Jamaican way. The castor beans are roasted and ground by a manual grinder and boiled to extract the 100% pure, dark brown castor oil. SIJBCO roasts the castor beans longer than other brands, giving the oil its dark brown color and a higher ash contentmaking the Jamaican Black Castor Oil more effective for strengthening, moisturizing, and growing hair than any other brand of castor oil on the market.
GHOSTBOND XL
If you like the original GHOSTBOND Adhesive, you will love GHOSTBOND XL from Pro hair Labs. This new version is designed with enhanced waterproof capabilities and advanced moisture control to give your customers the best adhesive under high temperatures. GHOSTBOND XL has a higher melting point than other adhesives so it keeps a strong bond in high-temperature settings such as tropical locations, spas, and heated pool areas. This high-performance adhesive contains no harsh chemicals, no toxic ingredients, and no latex, so that your customers can feel confident that they will get a superior hold that is safe and gentle to their skin.
MANUFACTURER PROFILE
OTC: Tell us about your role at The Doux and how you entered the beauty industry.
Maya Smith: My name is Maya Smith, CEO and co-founder of The Doux and licensed Master Cosmologist. I began my journey in the hair industry while I was still in high school, taking advantage of the vocational training opportunities available at the time. By the age of 17, I had already become a licensed cosmetologist and worked under the most innovative stylist in Los Angeles.
OTC: The Doux has quickly become a favorite among beauty supply store owners and customers alike. What do you think sets The Doux apart from other hair care brands on the market?
Maya: Beyond our unique, eyecatching packaging, what truly sets The Doux apart from other hair care brands is our commitment to salonquality products. Every product we offer is personally developed and rigorously tested by me in my own salon. Each formula is not only tried and tested in a real-world salon environment but is also backed by scientific research to ensure the best results.
real results and maintaining a genuine connection with our customers through social media and in-person events, we have been able to stand out in the market.
OTC: How does The Doux approach product development? Can you walk us through the process of creating a new product from concept to shelf?
Maya: As I mentioned before, every product we create is inspired and formulated based on my hands-on experience working in my salon. A fun fact: I’m also the Creative Director behind our marketing, formulas, and packaging. Being actively involved with my clients provides the unique opportunity to conduct mini focus groups, allowing me to listen and learn directly from consumers about how they want products to perform and fit into their daily routines. By combining feedback from clients in my chair, product reviews, and social media, we identify consumer needs and begin the process of formulating and testing new products.
The Doux is a vibrant and innovative brand that has captured the hearts of textured hair enthusiasts everywhere. With its bold packaging, playful product names, and an unwavering commitment to quality, this brand has quickly become a go-to for beauty supply store owners looking to offer their customers something truly special. In this exclusive interview, we chat with visionary Maya Smith, to dive into the journey of The Doux, uncover the secrets behind its success, and explore what’s next on the horizon for this trailblazing brand.
OTC: Can you share some of the key challenges and successes you've experienced in bringing The Doux to where it is today?
Maya: Bringing The Doux to where it is today has been a journey filled with both challenges and successes. One of the key challenges has been navigating the highly competitive beauty industry while staying true to our brand's vision and values. Early on, it was difficult to break through the noise and get our products into the hands of customers who were already loyal to other Brands. However, this challenge also led to one of our biggest successes: building a strong, authentic community around The Doux. By focusing on creating salon-quality products that deliver
OTC: Many of our readers are beauty supply store owners who stock The Doux products. What advice would you give them on how to best promote and sell your products in their stores?
Maya: First, we want to extend our gratitude to beauty supply store owners for their continued support. When introducing The Doux to customers, we recommend emphasizing that our products are formulated by a licensed cosmetologist, ensuring professional quality and effectiveness. The Doux products are designed for simplicity and ease of use, with items like Mousse Def and Crazy Sexy Curl providing flawless curls with just one product.
OTC: The Doux is known for its bold, vibrant branding and unique product names. How important is brand identity to your overall success, and what inspired the brand’s aesthetic?
Maya: I’ve always seen myself as a creative at heart who happens to do hair. Every detail you see—from the product names and labels to the packaging—reflects my passion for art, fashion, music, and hip-hop culture.
OTC: How does The Doux ensure its products meet the diverse needs of customers with different hair types and textures?
Maya: At The Doux, we prioritize versatility in our product development to cater to the diverse needs of customers with various hair types and textures. We formulate each product to work effectively across a wide range of hair textures, from curly and coily. Our approach involves extensive testing on different hair types to ensure each formula delivers consistent, highquality results. We also incorporate feedback from our community, including professional stylists and customers, to refine our products and address specific hair care concerns. This commitment to understanding and serving all hair types helps us create products that truly meet the needs of our diverse community.
OTC: Customer feedback is crucial in the beauty industry. How does your brand incorporate customer insights and reviews into your product development and marketing strategies?
Maya: In the beauty world, customer feedback is key. Brands listen to what people are saying to tweak products, come up with new ideas, and create stuff that really hits the mark. They use this feedback in marketing too, by highlighting what customers love and sharing real user experiences to build trust. By staying connected with their audience through social media and direct feedback, brands keep improving their community.
OTC: As the beauty industry continues to evolve, especially in the natural hair care space, what trends do you see shaping the future, and how is The Doux preparing to stay ahead of the curve?
Maya: As the textured hair care space evolves, especially in natural hair care, a big trend is the demand for versatility—giving consumers the freedom to wear their hair however they choose, whether curly, straight, or anything in between. The future is all about offering products that support and celebrate every style choice, without compromising the health of the hair. The Doux is staying ahead by creating versatile products that work for all hair types and styles. Whether someone wants to rock their natural curls or switch it up with a sleek, straight look, The Doux ensures they have the right tools and products to do it effortlessly, keeping their hair healthy and looking great no matter the style.
OTC: Can you share any upcoming products, initiatives, or partnerships that beauty supply owners should be excited about?
Maya: We want to extend our heartfelt gratitude to our beauty supply partners. Your continued support and collaboration are invaluable to us. Together, we are able to bring quality products and exceptional service to our communities. We look forward to continuing to grow and succeed with you in the future. Thank you for being an essential part of our journey.
OTC: Community and education seem to be important aspects of The Doux brand. How do you engage with your audience beyond just selling products?
Maya: The Doux goes beyond just selling products, but by creating community and emphasizing education. We connect with our audience through social media, hosting live tutorials Q&A sessions, and sharing styling tips to help customers get the most out of their products. The brand also builds a strong community by encouraging customers to share their own hair journeys, fostering a supportive space where people can learn from each other and celebrate the experience of getting to do their hair.
OTC: What are your long-term goals for The Doux, and how do you see the brand evolving in the next five to ten years?
Maya: Our long-term goals for The Doux include expanding our products meet even ever-changing hair needs, continuing to innovate in natural hair care, and growing our community globally. We’re committed to deepening our focus on inclusivity and versatility, making sure everyone has the tools to express their style, whether curly, straight, or anything in between. We’re also excited about expanding our Doux Gang Pro community, building a larger network of professionals and enthusiasts who share our passion. On top of that, we’re dedicated to increasing our philanthropic efforts, giving back to the communities that support us, and championing causes that align with our mission. Our vision is to lead not just in quality, but also in making a meaningful impact through our products and the strong, supportive community we’re building together.
For Healthy Hair Ensures Thick,
Beautiful
Hair
All Winter Long
AAphogee® Nutritional Supplement
Support hair wellness this winter with ApHogee® Nutritional Supplement for Healthy Hair. Winter is coming and along with the looming chill and snowy days, the cold-weather season also brings with it a very specific (and very distressing!) hair concern: the potential for excessive hair loss, damage and thinning.
Follicular fallout is increased by the dry air that accompanies wintertime, robbing the scalp of moisture and leaving it dehydrated. The result is hair that’s prone to damage and loss. Thankfully, ApHogee knows that true beauty starts from within–which is why the brand makes manes remain their fullest and thickest with gluten-free ApHogee Nutritional Supplement for Healthy Hair (30 count / $16.00).
Take ApHogee Nutritional Supplement for Healthy Hair once per day, following a meal. The tablets contain a wealth of nourishing ingredients that work to stave off hair loss and promote hair growth by fortifying tresses with vitamins and minerals that ensure health, strength and fullness.
ApHogee Nutritional Supplement for Healthy Hair ingredients include, but are not limited, to:
elements, you can also work to combat hair loss by taking the following five preventative measures:
1. Wrapping hair with a scarf or hat to minimize cold-weather exposure
2. Reducing the amount of time between shampoos so hair has time to build oil and moisture
3. Minimizing the use of thermal styling tools to avoid breakage
4. Deep-conditioning at least once a week to make certain hair remains moisturized and healthy
5. Trimming regularly to decrease split ends and other signs of hair damage
• Vitamin E to support healthy scalp and foster new hair growth
• Vitamin B1 to improve oxygen circulation, which assists in the effective transfer of nutrients to the hair follicle
• Vitamin B2 to promote the production of keratin
• Vitamin B6 to control the balance of amino acids
• Biotin to rejuvenate weakened hair follicles
PRO TIPS! While you need ApHogee Nutritional Supplement for Healthy Hair by your side to ensure hair stays full and thick despite the
Now’s the time to properly prepare hair so it remains its thickest, healthiest and most beautiful. Begin taking ApHogee Nutritional Supplement for Healthy Hair today–once daily is all you need.
To purchase, please visit a Sally Beauty location near you or order through www. sallybeauty.com.
For more information, please visit www. aphogee.com.
ABOUT APHOGEE
KAB Brand’s ApHogee, is specialized in hair care products that treat and repair damaged hair, while addressing the specific needs of textured hair. The core product in the ApHogee brand is their Two-Step Protein Treatment, well known among salon professionals and consumers for helping prevent future hair breakage and restoring severely damaged hair. ApHogee products are cruelty-free, never tested on animals and safe on color-treated and chemically treated hair.
Discover Spike Valentino Buttery Matte Lip Color, a new matte lipstick collection available in 12 mood-boosting shades, with an all day comfortable wear. Drawing inspiration from the iconic Valentino Garavani Rockstud Spike Bag, Spike Valentino represents the epitome of Valentino's luxury and style. The lipstick's gold aluminum packaging, fully embossed with Maison Valentino’s signature studs, magnetically opens to reveal the formula in a sophisticated bullet. Committed to sustainability, Valentino Beauty offers refillable and interchangeable options for select shades.
• Buttery texture with a non-drying matte finish
• One stroke, instant color
• All day comfortable wear
• Vibrant nudes and mood boosting color
• Refillable in three shades
AN EXTRA-INNOVATIVE FORMULA
Spike Valentino’s formula is a masterpiece of innovation, delivering unmatched performance in vibrant color, sensorial experience, and matte wear. The texture ensures an ultra-matte finish with vibrant colors that are both smooth and comfortable on the lips.
Key features include:
• Extra Vibrancy: With a 12% pigment concentration in a translucent base, each shade is infused with the unique Roma Light ComplexTM for a matte color with a light-reflective effect.
• Extra Sensorial: Enriched with cotton oil extract, the formula offers easy-glide and creamy application, ensuring 14-hour comfort.
• Extra Matte: A 25% light-diffusing gel ensures a flawless matte effect without dryness, keeping lips smooth and sleek.
• Extra Longwear Color: Enjoy up to 9 hours of vibrant, true-to-color wear and 10-hour longevity, thanks to high pigment concentration and absorbing powders.
THE VALENTINO APPLICATION
Apply using Valentino Beauty’s signature application gesture: Start by creating a V-shape on the cupid's bow, then from the outer corner, draw color up to meet the cupid's bow. Repeat on the other side, mark the center lower lip line, and from the outer corner, draw into the center lower lip mark.
This creates a perfectly shaped bullet for highly sophisticated lips.
DAX Hair Care Launches Braid Gel
Newest Product Addition Since 2020
Imperial DAX Co., Inc. makers of classic DAX hair and skin products, proudly made in the USA since 1954, announces the immediate launch of its newest product, DAX Braid Gel. In addition to DAX Bergamot Pomade - their #1-seller worldwide - the introduction of this braid gel makes this DAX’s thirtieth (30th) product available for global distribution and retail.
Unlike many products currently on the market, DAX’s Braid Gel is fragrance-free, flakefree, and cruelty-free. Three key, beneficial ingredients that also set DAX’s braid gel apart include: tea tree oil, which keeps your hair healthy and moisturized helping it to grow at a normal rate to prevent it from falling out; and propylene glycol, which helps the skin and hair absorb and retain moisture. This is an ingredient that has been known to soften hair and make it easy to comb through. The third is glycerin, a highly effective natural humectant that adds moisture to the hair, improves softness, manageability, and overall hair health.
years for a reason, not just a season, and that’s because we sell high-quality products that are effective, affordable and shelf stable.”
DAX Braid Gel is being sold in two (2) sizes on the company website https:// link.edgepilot.com/s/4b9e8cce/4gqDuG0s2k2_bmXjhjR65g?u=http:// www.daxhaircare.com/. The 7.5-ounce jar retails for $10.88, and the travel-friendly, 4-ounce jar retails for $9.38. It’s also available for worldwide distribution immediately. For press samples, kindly email the media contact below. For distribution inquiries and pricing, kindly email Lauren Zawisha at lzawisha@imperialdax. com or David Joy at djoy@imperialdax.com.
About Imperial DAX Co., Inc.
DAX Hair Care is an international hair and skin care brand that manufactures, markets, and distributes a wide variety of products including pomades, waxes, gels, oils, styling treatments and skin and scalp conditioners. To date, DAX is still proudly made in the USA and operates out of its 45,000 sq ft. headquarters in Fairfield, NJ.
“We’re not the first to hit the market with a Braid Gel and we certainly won’t be the last,” says President, David Joy, a 42-year veteran of Imperial DAX Co., Inc. “But, at DAX we proudly do hair products right and if that means taking our time to source the best ingredients, so be it. Excellence shouldn’t be rushed. We’ve been thriving in this business for seventy (70)
DAX products are marketed and distributed online at https://link. edgepilot.com/s/4b9e8cce/4gqDuG0s2k2_bmXjhjR65g?u=http://www. daxhaircare.com/ and through more than 10,000 drug, beauty and mass-merchant retail stores in the United States and in over 73 countries worldwide. Social handle @daxhaircare on Instagram, Facebook and TikTok.
DIVE DEEPER INTO HAIR CARE WITH THE NEW DEEP MOISTURE VITAMIN MASQUE FROM SALTIE BY 30A
Nourish and renew hair with oceanicrich ingredients using the new Saltie By 30A Deep Moisture Vitamin Masque (8 fl. oz / $21.99), enriched with Marine Botanical Vitamins, Minerals and Organic Coconut Oil. Saltie by 30A is a new innovative brand that uses the ocean’s healing ingredients and infuses them into its hair care and styling rituals to promote healthier, shiny, full hair. With sea-derived formulations, each product is made with a curated blend of algae, seaweed, vitamins and minerals to offer a truly transformative hair care experience.
We all know that ocean water is rich in healing properties. Now, imagine all those healing benefits instilled into a hair care product. The new Saltie by 30A Deep Moisture Vitamin Masque is a weekly deep moisturizing treatment that’s infused with the brands Exclusive Marine Botanical Complex. This marine wilderness complex uses Wakame, Dulse and Brown Seaweed to reconstruct, bond, and repair hair cuticles, reversing signs of damage and frizz. With weekly use of this leave-in treatment you will notice a dramatic difference in hair health. Simply massage from roots to ends, leave on for five to ten minutes, then rinse with cool water for a transformative haircare ritual that leaves you with hydrated and soft hair.
• Niacin— Also known as Vitamin B3, works to improve hair thickness by adding essential nutrients to hair follicles and the scalp.
• Plant Proteins— Work to repair and seal hair shafts, improving the quality of hair health, and helping to grow and strengthen strands.
• Amino Acids— A barrier for hair pollutants and stressors. It works to protect hair from oxidative stress and reduce hair loss.
• Minerals and Zinc— Work together and are both hairstrengthening ingredients that use Iron to promote oxygen to scalp cells and increase hair volume.
Saltie By 30A is full of everything good and free from everything bad. Diving into the haircare world, each product combines a crafted, resultsdriven selection of marine elements that are packaged in 100% Post-Recycled Plastic bottles and jars reducing waste from washing up on our beaches. Immerse yourself into haircare rituals that take care of your hair and our planet. Let the Deep Moisture Vitamin Masque work its magic, deeply nourishing and restoring moisture for luxurious hair.
To learn more about Saltie By 30A and to purchase, please visit www. https://saltiebeauty. com
ABOUT SALTIE BY 30A:
Dive into Saltie by 30A Deep Moisture Vitamin Masque full list of benefits:
• Organic Coconut Oil— This is high in fatty acids and is the ultimate conditioning treatment working to moisturize, prevent breakage, create shine and reduce frizz.
Saltie By 30A is a woman and minority-led premium haircare brand dedicated to capturing the natural essence of coastal living. Built on a foundation of sustainability and natural ingredients, Saltie By 30A merges marine botanicals with innovative haircare technology to craft ocean-inspired products. Its collection features seaweed as a main ingredient and is rich in vitamins, minerals, amino acids and antioxidants, offering a truly immersive haircare ritual. Every product is carefully crafted to enhance the natural health and beauty of hair while protecting the environment, making Saltie By 30A the perfect blend for promoting scalp and hair health, along with eco-consciousness.
1. Know Your Hair Type
Not all hair types require the same level of moisture. Customers with curly, coily, or kinky hair often need more intense hydration, as these textures tend to lose moisture more quickly. Suggesting products like deep conditioners, leave-in treatments, and oils specifically designed for these hair types can help maintain moisture levels and prevent dryness.
2. Layering is Key
Encourage your customers to adopt a moisture-layering routine. Start with a water-based moisturizer or leave-in conditioner, followed by a sealing product like an oil or butter to lock in the moisture. This method helps to maintain hydration throughout the day, reducing the risk of dry, brittle hair.
3. Don’t Forget the Scalp
Healthy hair starts with a healthy scalp. Recommend that customers incorporate scalp treatments into their routine to prevent dryness and flakiness. Scalp oils, serums, and gentle exfoliators can nourish the scalp, leading to better moisture retention and overall hair health.
4. Stay Hydrated from Within
Remind customers that true moisture begins from within. Drinking plenty of water and maintaining a balanced diet rich in vitamins and minerals can enhance the effectiveness of topical moisture products. Healthy hair and skin reflect overall well-being.
BEAUTY
The Magic of Moisture: Essential Tips to Share with Your Customers
As beauty supply store owners, you know that moisture is key to maintaining healthy, vibrant hair and skin. With countless products on your shelves, guiding your customers to the right choices can make all the difference in their beauty routines. Here are some moisture tips you can share to help your customers achieve their best results.
5. Tailor Moisture to the Season
Moisture needs can change with the seasons. During the colder months, when the air is dry, customers may need heavier creams and oils to protect their hair and skin. Conversely, in the warmer months, lighter products like mists or lotions may be more appropriate. Suggest seasonally adjusting their moisture routine for optimal results.
6. Educate on Product Ingredients
Help your customers become label-savvy by educating them on key moisture-boosting ingredients. Look for products containing natural humectants like glycerin, honey, and aloe vera, which draw moisture into the hair and skin. Emollients like shea butter, jojoba oil, and coconut oil are also excellent for sealing in moisture.
7. Recommend Regular Moisture Treatments
For customers looking to revive dry, damaged hair, recommend regular moisture treatments. Weekly deep conditioning or hot oil treatments can replenish lost moisture and restore hair’s natural shine and softness. Stocking up on quality treatment masks and oils can meet this need.
8. Don’t Overdo It
While moisture is essential, too much of it can lead to product buildup and greasy hair. Advise your customers to strike a balance by using moisture products as needed and clarifying their hair with a gentle shampoo periodically to remove excess residue.
Don't let the fear of losing be greater than the excitement of winning.
Author and Motivational Speaker
Robert Kiyosaki
RETRACTION NOTICE
In the June 2023 edition of OTC Beauty Magazine, an article and advertisement were run which incorrectly identified PureO Natural Products LLC and Trendz Beauty Academy LLC's LOC N products as counterfeit products. Trendz Beauty Academy LLC and Nicole Shuler are the creators and owners of authentic LOC N products. To purchase authentic LOC N products, or for additional information about LOC N products, you can:
• Visit Trendz Beauty's website at https://www.locnhairproducts.com/;
• Send Trendz Beauty an email at info@locnhairproducts.com;
I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE
2.
3.
4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your
5.
I.
3.
receive
5. NO RETURNS will be accepted on coupon purchases.
SHOW CALENDAR
SEPTEMBER | OCTOBER
Date Description Place Website
September 5-9 Maison & Objet Paris France www.maison-objet.com/en/paris
September 11–12 London Packaging Week London Uk www.londonpackagingweek.com/
September 11-12 China Beauty Expo China www.chinabeautyexpo.com/shows/
September 13–15 Fragranze Florence, Italy www.londonpackagingweek.com/
September 15–16 Premiere San Antonio San Antonio, TX www.premieresanantonioshow.com
September 15–18 Spatec North America
Phoenix, AZ www.spatecna.com
September 18–19 Makeup in New York New York, NY www.makeup-in.com/newyork/
September 25–26 in–cosmetics Latin America
Sept. 29–Oct. 1 Pack Expo
São Paulo, Brazil www.in-cosmetics.com/latin-america
Las Vegas, NV www.packexpolasvegas.com
September 29–30 Premiere Columbus Columbus, OH https://premierecolumbusshow.biz/
Sept 29–Oct. 3 TFWA World Exhibition
Sept. 30–Oct. 2 LuxePack Monaco
October 2–4 Beauty Istanbul
October 2–5 Beauty Expo
October 2–5 Cosmobeauté Malaysia
October 8–9 FlavorCon
October 9–10 Eco Life Scandinavia
October 13–14 IECSC
October 17–19 K–Beauty Expo
Cannes, France www.tfwa.com/tfwa-world-exhibitionconference
Monaco www.luxepackmonaco.com
Istanbul, Turkey https://beauty-istanbul.com
Kuala Lumpur, Malaysia https://www.beautyexpo.com.my/
Kuala Lumpur, Malaysia www.cosmobeauteasia.com/
Atlantic City, NJ https://www.perfumerflavorist.com/ events/
MalmöMässan, Sweden www.nordicorganicexpo.com/
Palm Beach, Fl www.iecscflorida.com/
Goyang–si, South Korea www.kbeautyexpo.com/
October 21–23 Beautyworld Japan Osaka Osaka, Japan www.beautyworld-japan-osaka. jp.messefrankfurt.com/
October 23–24 BeautyMatter NEXT Summit + Awards Los Angeles, CA www.beautymatterevents.com
October 23–25 Sustainable Cosmetics Summit Europe Paris, France www.sustainablecosmeticssummit.com/
October 25-25 Beauty Africa Expo Dar es Salaam, Tanzania. https://growexh.com/beautyafricaexpo
October 26–27 Beauty Forum Munich Munich, Germany www.beauty-fairs.de/en/beauty-forummunich/home.html
October 28–30 Beautyworld Middle East Dubai, UAE https://beautyworld-middle-east. ae.messefrankfurt.com/
October 28–30 BeautyConnect LA Los Angeles, CA www.kisacoresearch.com/events
Community Corner
Let your voice be heard!
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은
여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
• Do you support any local charities or organizations in your community?
• Do you think getting involved in the community or supporting local charities can impact the morale for you and your team?
• Is there any other topic that you would like to see covered in OTC Beauty magazine?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록
Name (성함)
Store Name (상호명) __________________________________
State (주)
Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
