OTC Beauty Magazine | October 2024

October

8

EDITOR’S LETTER

Empowering Your Business with the Right Tools

10 EXPERT ADVICE

Maximizing the Lifespan of Electrical Tools: Maintenance Tips and Profit able Add-Ons for Your Store

12 MARKET PLACE

Hair Revival: 10 Nourishing Products for Stronger, Healthier Hair

BUSINESS TIPS

18

24

Glow Up Every Day: Secrets to Ever lasting Energy and Radiance

By Lexie Dy

Every day brings a new opportunity to enhance your well-being and radiate the best version of yourself. Adopting certain essential habits can transform your physical state, mental acuity, and overall life force. This guide outlines several methods to help you look and feel fantastic daily.

Maximizing Profit Margins by Ensuring Authenticity: Why Investing in Anti-Counterfeiting Technology is Key

In today’s fiercely competitive market, the integrity of your brand is non-negotiable. Counterfeiting has escalated into a global crisis, threatening not just brand reputation but also your bottom line. Protecting your brand with cutting-edge anti-counterfeiting technology isn’t just a defensive move—it’s a strategic imperative for maximizing profit margins, securing customer loyalty, and safeguarding long-term success

Danielle Coke Balfour

TRIED & TRUE MEETS CURLY GIRL APPROVED

From the creators of ORS Olive Oil comes the brand that’s making waves for curly girls everywhere: CurlShow! No matter the type, texture, porosity, or pattern, we believe your curls deserve the spotlight. So Show Up, and Show Out.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Edward Murawski

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

Contributors: Dr. Shanessa Fenner, Lexie Dy Post

Empowering Your Business with the Right Tools

ou are the heartbeat of the beauty community, and every product you stock, every conversation you have with a customer, and every piece of advice you share makes a difference. Your beauty supply store is more than just a business; it's where barbers, hairstylists, and everyday customers find the tools to feel confident and express themselves.

This month, we spotlight electrical products— clippers, trimmers, and skincare devices—that are revolutionizing your customers' self-care routines. By offering a diverse range of products, providing expert advice, stocking top-quality items, and creating a space where your customers can rely on finding what they need, you play a pivotal role in enhancing their beauty experience.

LEAK | EDITOR

For tips on maximizing sales, creating a seamless

customer experience, and achieving inner peace, check out Maintenance Tips for Electrical Tools and Add-Ons for Your Store on page 10 and Secrets to Everlasting Energy & Radiance on page 18.

In the spirit of community and collaboration, we highlight another outstanding success from the Jinny Sales Meeting on page 52. Be sure to also check out page 50, where Mr. Eddie Jhin shares his admiration for the remarkable impact Mrs. Han has made during her years at Jinny Beauty, as she transitions into retirement.

May this issue inspire you to take your business to new heights, one tool at a time.

ALLYSON

Maximizing the Lifespan of Electrical Tools: Maintenance Tips and Profitable Add-

Ons for Your Store

As the demand for clippers, trimmers, and skincare devices continues to grow, beauty supply owners have a unique opportunity to increase both customer satisfaction and profits by focusing on tool maintenance and essential accessories. Not only do proper care practices extend the lifespan of electrical grooming tools, but offering maintenance products and accessories can also boost your bottom line. Here’s how you can help your customers get the most from their purchases while enhancing your store’s sales.

Educate Customers on Proper Maintenance

One of the key ways to build trust and repeat business is by educating your customers on how to care for their electrical tools. When a customer purchases a clipper, trimmer, or skincare device, ensure they leave your store with a clear understanding of how to maintain it. Here are some basic tips to share:

Cleaning and Sanitizing: Encourage customers to clean their tools after each use to avoid build-up of hair or oil, which can damage motors and blades. For skincare tools, gentle cleansing with soap and water or alcohol wipes can prevent bacteria growth.

Blade Oil for Clippers and Trimmers: Recommend that customers oil the blades of their clippers and trimmers regularly to keep them sharp and rust-free. Explain that regular oiling ensures smoother cuts and prolongs the life of the tool.

Increase Sales with Essential Maintenance Products

To capitalize on the importance of tool maintenance, stock complementary products that your customers will need to care for their grooming devices. Offering these items not only improves the performance of the tools but also creates additional revenue streams for your store.

Clipper and Trimmer Oils: Stock blade oils specifically designed to lubricate and clean clippers and trimmers. Offer these oils as a simple add-on at checkout to boost sales.

Cleaning Sprays and Solutions: Many brands offer specialized cleaning sprays for grooming tools. These products can disinfect and maintain blades, ensuring tools remain hygienic and functional.

Replacement Blades and Guards: Customers will often need replacement blades, guards, or attachments over time. Offering a variety of these replacements can encourage customers to return to your store, fostering loyalty.

Offer Bundles and Kits

A great way to encourage customers to invest in maintenance products is by offering them in convenient bundles. For example, you could create a “Clipper Care Kit” that includes clipper oil, a cleaning brush, and a disinfecting spray. Not only do bundles provide added value for your customers, but they also increase your sales potential with each transaction.

Battery Care: Advise customers on proper battery maintenance, such as charging cordless devices according to manufacturer guidelines and avoiding overcharging, which can shorten battery life.

Storage Solutions: Offer tips for safe storage, like using protective caps or keeping tools in cases to prevent damage from drops or dust.

Highlight Add-Ons for Skincare Devices

Skincare devices, such as facial cleansing brushes and LED light therapy tools, often require maintenance and accessory purchases, too. Offer replacement brush heads, specialized cleaning sprays, and skincare products designed to enhance the tool’s effects, such as facial cleansers or serums.

Hair Revival: 10 Nourishing Products for Stronger, Healthier Hair

From scalp nourishment to curl definition, this handpicked selection of products is your go-to for vibrant, healthy hair. Whether your customers are fighting frizz, boosting moisture, or adding shine, these essentials will revitalize their routine and leave their hair looking its best.

Batana Oil

This oil is perfect for hydration, scalp stimulation, and moisturization. The rose soothes the scalp, hydrates the hair strands, and strengthens hair follicles. The batana promotes hair growth, repairs damaged hair, and deeply moisturizes. The turmeric reduces scalp inflammation, fights dandruff, and boosts hair growth. The chebe promotes hair retention, strengthens, fortifies, and prevents split ends.

Leave in Conditioner Gel

To get a show-stopping washn-go in just one step, your customers can use this light-hold Leave-In Conditioner Gel made to nourish, condition, strengthen, and add shine to hair with medium-high porosity.

MODEL# SC807PK

INSTINCT

Professional IN2 Vector Motor Shaver with metal housing

MODEL# SC807B

CORDLESS MINI BLOWER & VACUUM WITH DIGITAL BRUSHLESS MOTOR

Includes 4 attachments

Nano atomization technology dispenser

Available in Black, White or Gold

NANO MISTER

Olive Miracle Foam Setting Mousse

Aztec Secret Indian

Healing Clay is a deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

The African Pride® Natural Salon Care Foam Setting Mousse is a non-flaking, alcohol-free formula that provides long lasting, frizz-free fly-away control and shine for curls, waves, weaves, wigs, wraps and braids. Deep conditioning Olive and Tea Tree Oils help to provide nourishment and shine. It’s perfect for natural hair, short styles and molded styles and offers great flyaway control for protective styles.

SoulFed Mac 'N Clean Sulfate-Free Shampoo

100% VIRGIN JAMAICAN BLACK CASTOR OIL LAVENDER OIL

Jamaican black castor oil became a distributed remedy as a natural hair moisturizer. It was common knowledge that a man or woman could make their hair grow by rubbing Jamaican black castor oil. This blend transforms the original formula into a revised recipe for hair and skin restoration. It’s sun-brewed to achieve the healthiest, most satisfying, Jamaican Black Castor Oil your customer's hair has ever experienced.

Batana oil promotes hair growth, strengthens the hair shaft, and nourishes the scalp. The oil helps to combat dryness, reduce the appearance of fine lines, and promote a youthful complexion. Its high vitamin E content makes it an excellent choice for skin rejuvenation.

The SoulFed Mac ‘N Clean Shampoo is a decadent formula that has a rich and creamy lather that hugs your customer's stands to eliminate product build up. This recipe includes Coconut Milk, Vitamin A & Vitamin B12 to nourish the scalp and help promote healthy hair growth.

Protective Styles Set & Shine Mousse

The Protective Styles Set & Shine Mousse from the Taliah Waajid Protective Style Collection protects, strengthens, and moisturizes to keep hair healthy and strong before, during, and after wearing protective styles.

AMBI Even & Clear Advanced Fade Cream

NEW! AMBI® EVEN & CLEAR ADVANCED FADE CREAM is a gentle solution, clinically studied to safely and effectively fade stubborn dark spots and discolorations in as little as 2-3 weeks, while improving skin’s texture and skin tone.

GHOSTBOND GLOW UP

At the heart of GHOSTBOND Glowup lies their cutting-edge Sythergion Adhesion Technology. This breakthrough innovation offers superior bonding strength, ensuring a reliable and long-lasting hold like never before while being able to be peeled off after use without leaving an adhesion residue on the skin. GHOSTBOND Glowup is formulated to provide robust adhesion without compromising on safety. It’s suitable for a wide range of materials, ensuring a strong bond without causing damage or wear.

Nourishing Scalp Oil

Shine 'n Jam® Magic Fingers® Nourishing Scalp Oil is a blend of natural oils and nutrients designed to soothe and calm irritated, dry or sore scalps. Intensely moisturizing Shea Butter, Safflower, Olive and Amla Oils penetrate deep into scalp relaxing tension and nourishing the hair follicles. Vitamin E, Tea Tree and Peppermint Oils stimulate the scalp promoting healthy hair. Ideal for everyday use with all hair textures.

BY LEXIE DY

GLOW

SECRETS TO EVERLASTING ENERGY AND RADIANCE

Every day brings a new opportunity to enhance your wellbeing and radiate the best version of yourself. Adopting certain essential habits can transform your physical state, mental acuity, and overall life force. This guide outlines several methods to help you look and feel fantastic daily.

Embracing these practices daily enriches your physical and mental well-being and sets a foundation for a joyful, energized existence. It encourages a balanced lifestyle that benefits the mind and the body, ensuring you are always at your best. Implementing these steps means treating symptoms and

nurturing a vibrant, whole life. This is your path to surviving and thriving, enabling you to face each day with renewed vigor and a bright outlook.

Move with Joy

Regular physical activity is a cornerstone of good health, boosting your mood and energy levels. Whether you prefer a brisk walk in the park, a rejuvenating yoga session, or a vigorous bike ride, finding an activity you love ensures you'll stick with it. This consistency is crucial for enhancing your cardiovascular health and uplifting your spirits. Remember, exercise isn't just a physical activity; it's a celebration of what your body can do.

Eat for Energy

Your diet profoundly impacts how you feel throughout the day. Integrating a diverse mix of fruits, vegetables, lean proteins, and whole grains into your diet provides the nutrients necessary for sustained energy. This balanced approach helps stabilize your blood sugar and keeps you powered for life's activities. Choosing nutritious foods sets a foundation for a day full of vitality and strength.

Career Fulfillment

Minimizing stress from work can notably enhance your mental wellbeing and satisfaction in your professional life. If your present role is either overly demanding or lacks engagement, contemplating a shift in your career path could significantly benefit your mental health. Exploring online degree programs offers a viable option for continuous learning. This deserves a look if you're seeking both personal growth and the opportunity to aid others.

Restorative Sleep

Quality sleep is non-negotiable when it comes to feeling your best. Strive for seven to nine hours of uninterrupted sleep each night to allow your body to heal and rejuvenate. A consistent sleep schedule improves your mood and enhances cognitive function and physical health. Establishing a calming bedtime routine can further enhance your sleep quality, making you feel more rested and alert during the day.

OLIVE MIRACLE

INTENSE MOISTURE & REDUCE BREAKAGE

Olive Miracle Salon Quality Care

Infused with Tea Tree Oils & Herbal Extracts for Serious Moisture & Shine Give Your Coils What They Crave

Skincare Rituals

A daily skincare routine can transform the health and appearance of your skin. Start with cleansing to remove impurities and moisturize to hydrate and nourish. Always apply sunscreen before heading outdoors to protect against harmful UV rays, ensuring your skin remains radiant and healthy. Consistent skincare will seriously elevate your appearance and confidence!

Stress Less

Incorporating stress-relief techniques into your daily routine can significantly improve your quality of life. Meditation, deep breathing exercises, and engaging in hobbies that bring joy are effective ways to manage stress. Regular practice helps maintain your mental balance and keeps stress at bay. These activities serve as a powerful tool for mental clarity and emotional stability.

Posture Matters

Meet Lexie

Maintaining good posture is more than just sitting up straight; it's about improving your overall body alignment. Good posture enhances your appearance and helps prevent the pain and discomfort associated with poor spinal alignment. Practice standing and sitting with your shoulders back and spine straight to promote better posture. Good posture is also essential for breathing more efficiently, enhancing your vitality.

Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Erica helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.

MMaximizing Profit Margins by Ensuring Authenticity: Why Investing in AntiCounterfeiting Technology is Key

In today’s fiercely competitive market, the integrity of your brand is non-negotiable. Counterfeiting has escalated into a global crisis, threatening not just brand reputation but also your bottom line. Protecting your brand with cutting-edge anticounterfeiting technology isn’t just a defensive move—it’s a strategic imperative for maximizing profit margins, securing customer loyalty, and safeguarding long-term success.

Counterfeiting: A Direct Threat to Your Revenue

Counterfeiting is a $3 trillion global problem, with industries worldwide bearing the brunt of lost revenue, eroded market share, and damaged reputations. The beauty sector alone loses an estimated $75 million annually in the U.S. and €3 billion ($3.26 billion) in the European Union. These losses don’t just stem from counterfeit sales; they also include the significant financial drain of combating counterfeit operations, handling legal challenges, and managing product recalls. The impact is profound, hitting your profit margins and stifling your brand’s ability to innovate and grow.

a way to engage consumers is essential, and arming them with tools to ensure the products they buy are genuine is a no-brainer. Laava provides everything a brand requires to get started—engagement, authentication, storytelling, and more. We help protect your image and prevent loss due to counterfeiting and diversion while building loyalty and trust with consumers."

Why Laava’s Anti-Counterfeiting Solutions Are Essential

Laava’s Anti-Counterfeiting Solutions go beyond traditional security measures, offering unparalleled protection and strategic value to your brand:

Building Unbreakable Customer Loyalty

In a world where trust is the currency of customer loyalty, ensuring that your products are genuine is essential. Counterfeit products not only fail to meet consumer expectations but also tarnish your brand’s reputation, driving customers away—often for good. Loyal customers are the lifeblood of any successful brand, contributing to repeat purchases, brand advocacy, and deeper engagement. By guaranteeing the authenticity of your products, you not only protect your brand but also foster unbreakable customer loyalty.

Tony Belasco, Global Head of Brand Protection & Document Security, underscores this point: "Image is everything. Brands need loyal customers, and there’s no better way to build loyalty than to build trust. Providing

• Unmatched Protection with Smart Fingerprint® Technology: Every product secured with Laava’s patented Smart Fingerprint® technology carries a unique, unclonable digital identity, ensuring that your products are globally recognized and protected against counterfeiting.

• Real-Time Product Authentication: Laava enables instant, smartphone-based verification, empowering consumers, brand partners, and investigators to confirm the authenticity of products anywhere, anytime. This not only protects your brand but also enhances consumer trust and engagement.

• Advanced AI and Computer Vision for Precision Security: Laava’s solutions leverage cutting-edge AI and computer vision technologies to precisely recognize and authenticate digital product identities, offering flexible security solutions that can be tailored to your brand’s specific needs.

• Comprehensive Global Traceability: Each scan is tracked and logged in the Laava Product Cloud, providing critical data and insights into product journeys, pinpointing counterfeit activities, and ensuring that your products remain secure throughout the supply chain.

100% OILS

• Scalable, Global Deployment: Laava’s solutions are designed for rapid, seamless integration into existing packaging and labeling workflows, enabling global deployment in as little as two weeks. With Laava, you can secure your products across all markets without disrupting your operations.

• Proven Impact on Revenue and Brand Equity: By preventing counterfeit products from infiltrating the market, Laava not only protects your revenue streams but also strengthens your brand equity. This proactive approach deters counterfeiting, ensuring that only genuine products reach consumers, thereby maximizing your profit margins.

Maximizing Profit Margins with Laava

Investing in Laava’s anti-counterfeiting technology is a game-changing

move for your brand. By ensuring that every product is genuine, you protect your revenue, enhance consumer trust, and solidify your market position. The results are clear: stronger customer loyalty, higher profit margins, and a brand that stands out as a beacon of trust in a crowded marketplace.

About Laava

Laava is the global leader in anti-counterfeiting technology, revolutionizing brand protection with its patented Laava Smart Fingerprint® technology. Our solutions provide unmatched security, enabling brands to authenticate products, engage consumers, and tell compelling brand stories—all while safeguarding revenue and enhancing brand equity. Laava is your trusted partner in building a more secure and connected world. To discover how Laava can help you maximize profit margins and protect your brand, visit Laava’s Anti-Counterfeiting Solutions today.

ATTITUDE Expands Its Oceanly® Makeup Collection with Stunning Eyeshadows And Mascaras

The first ever makeup line to be EWG Verified®is continuing to reinvent the standards of makeup with new launches

ATTITUDE, a Canadian leader in beauty, body & home care products, is responding to consumer enthusiasm & growing conversation surrounding clean beauty with an expansion of their award winning Oceanly® Makeup Collection, now inclusive of eyeshadows & mascaras. The world’s first line of mostly plastic-free, entirely EWG Verified® makeup is created with the cleanest formulas and infused with skin-loving ingredients that offer benefit to both skin and now lashes. Each product, made of up to 96.3% natural origin ingredients, is designed to enhance the eyes and accentuate everyone’s natural beauty.

The new eyeshadows feature the collection’s star ingredient, phytoglycogen, which helps improve the appearance of the skin by providing longlasting hydration - proven to be 60% more moisturizing than hyaluronic acid after 7 hours in a in vivo clinical study on 13 volunteers. They also include laminaria saccharina extract, which revitalizes and restores skin suppleness. The mascara-serum offers an innovative 2-in-1 formula of Tahitian microalgae to increase lash density* and a blend of flower oils rich in omega-6 to revitalize them, along with castor oil for its nourishing properties. All of the new products are housed in packaging of either bamboo or FSC certified recyclable cardboard.

“We put a lot of effort into developing a mascara formula that lives up to our existing Oceanly products. Our goal was to create more than just a mascara; we wanted it to combine lash care and makeup. One of the key ingredients selected is Growth Oleoactif®, a blend of flower oils that revitalizes the lashes. In a study conducted on this ingredient, 95% of respondents noticed a natural improvement in their lashes.**”

Lina Ruiz, Director of R&D at ATTITUDE™

The Oceanly Eyeshadows launch in shades Pretty in Pink, Dusty Rose, Berry Bliss, Brown Sugar, Happy Hour and Cinnamon Stick. The Mascaras are available in

shades black, brown & blue. Additionally, the collection includes the Oceanly Eye Kits which includes a black mascara and two perfectly matched eyeshadows to create the perfect makeup look in one go.

“Following the release of the Oceanly makeup line, we have received a great deal of demand from our customers for eye products. Thanks to our team of creative and experienced scientists, we are able to achieve real innovation. With our own laboratory and factory, where each product is designed and manufactured, we are constantly pushing the boundaries and inventing new processes in the world of beauty.” Jean-François Bernier, Co-founder and CEO at ATTITUDE™.

The new Oceanly Makeup eyeshadow & mascaras ($25) as well as the Oceanly Eye Kits ($60) are available on attitudeliving.com, amazon.com & Whole Foods starting September 10th, 2024.

About ATTITUDE

ATTITUDE is revolutionizing the beauty industry with clean, performance-proven products in eco-innovative packaging. The products are EWG Verified®, PETA certified, and formulated with advanced naturally derived ingredients to deliver the best for the body and the planet. ATTITUDE has its own in-house laboratory and state-of- the-art facility, giving them the scale to enhance their unique ability to invent and develop new, high-quality products. www.attitudeliving.com

*Tahitian microalgae was found to increases lash density by up to 34% after 42 days in a study conducted on a product containing 0.2% SymLash® versus placebo with 1 application per day on 6 volunteers

**Study carried out on a product containing 2% Growth Oléoactif® versus a placebo, 2 applications a day for 56 days, 41 volunteers"

MANUFACTURER PROFILE

The Art of Lashes: Exploring Ardell’s Success and Innovation with Pam Mixon

In the glamorous world of beauty, Ardell stands out as the undisputed leader in false lashes, captivating celebrities, makeup artists, and beauty lovers globally. Known for their unparalleled selection of high-quality lashes suitable for every style and occasion, Ardell has become a staple in makeup kits around the world. From their iconic Wispies™ to their newest innovations, Ardell continues to set the standard in the lash industry. Join us as we explore the secrets behind Ardell’s success, their dedication to excellence, and the exciting future that lies ahead for this beloved brand.

OTC: Ardell is renowned as the leader in false lashes worldwide. Can you share the journey of how the brand achieved this status?

Pam Mixon: Ardell has a rich Pro heritage that started backstage and on the red carpet. As lashes gained popularity through social media and tutorials, we have been the go-to brand for lashionistas. We understand that everyone is unique and has their own version of beautiful and we strive to offer styles that complement a sea of individuality.

OTC: With such a vast selection of highquality lashes, how does Ardell ensure each product meets the highest standards of excellence?

Pam: We pride ourselves on partnering with only the leading lash manufacturers who are highly trained and extremely thorough. Our product is handmade and reviewed before sending out; our company is committed to only offering the highest quality lashes and adhesives .

OTC: Celebrities and makeup artists frequently use and endorse Ardell lashes. How has this high-profile exposure influenced the brand's popularity and growth?

Pam: Wispies is one of our heritage skus that continue to be an everyday fan favorite. Wispies are so special because they are designed to perfectly replicate a natural lash on a comfortable Invisiband. They are your lash, but better.

OTC: Ardell offers lashes for every style and occasion. Can you give us insight into the design and development process behind creating such a diverse range?

Pam: We are extremely proud of our loyal Ardell wearers. Our lashes have been a makeup artist staple for years and we have gained a following through the most trusted source, word of mouth.

OTC: The Wispies™ collection is one of Ardell’s most iconic and beloved lines. What makes Wispies™ so special, and how did they become a fan favorite?

Pam: When designing lashes, we first think of the end wearer and how they want to feel. Flirty, natural, glamorous, and We want to make them feel beautiful and comfortable in their lashes.

OTC: How does Ardell stay ahead of beauty trends and continuously innovate in the false lash industry?

Pam: We are constantly looking at industry trends in fashion, beauty and outside factors as well. We also review our existing portfolio frequently to find ways to improve current items or refresh and update styles.

OTC: What exciting new products or collections can beauty enthusiasts look forward to from Ardell in the near future?

Pam: We are excited about the Underlash trend as it has truly revolutionized lash application. Our Seamless Underlash Extensions and Press On Underlash Extensions debuted this year to much popularity.

OTC: How do you plan to continue leading the market in terms of quality and style?

Pam: We are always looking ahead to bring new ideas or styles to the market. We pride ourselves on making beauty fun and accessible for everyone from Pros to at-home lashionistas.

CAROL'S DAUGHTER'S LOVE DELIVERED INITIATIVE DEEPENS

IMPACT ON BLACK MATERNAL HEALTH IN YEAR 4

In a continued effort to combat the Black Maternal Health Crisis, the Black-founded, Black-led beauty brand releases a new cohort of doula grants in partnership with CVS and the Mama Glow Foundation

Carol's Daughter proudly celebrates the fourth year of its groundbreaking Black Maternal Health Initiative, Love Delivered. Love Delivered has been dedicated to improving maternal health for Black birthing people, and will continue to empower, support, and equip Black birthing people and the greater community through impactful programs and partnerships.

As part of its ongoing efforts, Carol's Daughter's Love Delivered is continuing to empower Black maternal health by expanding access to doula care with a new round of doula grants. In partnership with CVS, Carol's Daughter will support the Mama Glow Foundation in their

mission to improve the experience of maternal health for birthing people everywhere with an additional financial contribution of $32,000 in 2024 to fund doula support for Black families in need. Families living in major cities including NYC, Miami, Los Angeles, Atlanta, New Orleans and Washington DC who are pregnant or recently postpartum can apply to receive doula services through the grant program.

According to the CDC, The United States has the worst maternal mortality rate in high-income countries globally and the numbers have only grown. When compared to white women, Black women are more than 2 times likely to experience severe pregnancy-related complications and nearly 3 times as likely to die.

Healthy Hair, Healthy You

Versatile and Nutrient-Packed New Products. Our Smooth Blowout Lotion is excellent for styling and heat protection. Enjoy the natural benefits of Rice Oil, Rice Water, and our Rosemary & Mint Scalp Treatment infused with Biotin for hair growth stimulation.

"Love Delivered is a testament to our unwavering belief that every Black birthing person deserves access to compassionate, equitable support before, during and after birth," stated Carol's Daughter founder Lisa Price. "I'm humbled by the impact we've made and the lives we've touched over the years. As we enter year four, we'll continue to advocate for Black birthing people, ensuring they feel seen, heard and valued."

Additionally, Love Delivered continues to engage with advocates who share its commitment to maternal health equity. This year, supermodel Chanel Iman will be instrumental in amplifying the initiative on social media. Through sharing her own personal journey with maternal health, Chanel will not only raise awareness but also encourage her followers to share their own stories. By fostering a community of shared experiences, she aims to inspire others to take action, advocate for Black birthing people when they need it most, and drive meaningful change in maternal healthcare.

Furthermore, Carol's Daughter has forged a meaningful collaboration with NewYorkPresbyterian, one of the nation's most comprehensive, integrated academic healthcare systems, to address the needs of Black maternal and pediatric patients. Following a successful pilot program offering hair care kits for patients with curly, coily, and tightly textured hair at NewYorkPresbyterian/Weill Cornell Medical Center in late 2021, the initiative expanded to NewYork-Presbyterian Brooklyn Methodist Hospital in 2022. The NewYork-Presbyterian Dalio Center for Health Justice has built a relationship with Carol's Daughter, helping NewYork-Presbyterian offer specialized hair kits to maternal and pediatric patients. These kits include Carol's Daughter shampoo, conditioner, leave-in conditioner, and other essential accessories. To date, Carol's Daughter has donated over 30,000 products to NewYork-Presbyterian patients and community members.

“

modeling their programs. The Love Delivered partnership provides hope for a brighter future," said Mama Glow founder Latham Thomas.

In celebration of Black Maternal Health Week, Mama Glow hosted a webinar, sponsored by Carol's Daughter on April 15 at 6:30PM ET. This year's theme is 'Advocating for Black Maternal Health: Leveraging Your Story & Engaging Stakeholders.' Featured panelists include Latham Thomas (Mama Glow Founder), Mia Keeys (Director of Federal Affairs at Hologic), Dr. Tia Jackson-Bey, MD, MPH (REI Specialist), and Natalia Louis, MPH (Program Manager, CONNECT Mental Health Program). To register, please visit mamaglow.com.

Carol's Daughter proudly celebrates the fourth year of its groundbreaking Black Maternal Health Initiative, Love Delivered ”

Since its inception, Love Delivered in partnership with the Mama Glow Foundation, has engaged with nearly half a million people through events, doula support grants, educational programs, and webinars. To date, the initiative has funded more than 120 births through the Mama Glow Foundation and reached over 5.1 billion people through digital advocacy.

"Our partnership with Carol's Daughter has been deeply impactful and one that is innovative and rooted in service of community. Through our culture-shifting awareness campaigns, content and national doula service delivery program through the Mama Glow Foundation, we have been able to influence how care is delivered and how other organizations are

Join Carol's Daughter in the fight for Black Maternal Health. Head to www. carolsdaughter.com/lovedelivered for more information on how to become an advocate and learn more. Also, follow @CarolsDaughter and @MamaGlow on Instagram for program announcements and information.

About Carol's Daughter

In 1993, encouraged by my mother, Carol, I began creating high-quality products made with love in my Brooklyn kitchen. As family and friends experienced how these products transformed their hair and skin, I knew that I was onto something good. I needed a name for my company, so I made a list of everything I was and everything I wanted to be, and I realized that the most special thing that I am is Lisa, Carol's Daughter.

- Lisa Price, Carol's Daughter Founder

About The Mama Glow Foundation

Mama Glow Foundation is a 501c3 non-profit organization committed to advancing reproductive justice through Education, Advocacy and The Arts. The Mama Glow Foundation was founded by the dynamic worldrenowned doula and Oprah Super Soul 100 member, Latham Thomas. www.mamaglowfoundation.org

About Mama Glow

Mama Glow is a global maternal health company that is transforming the landscape of birth. Through their game-changing professional doula training programs, Mama Glow is home to a community of doulas from every corner of the USA and 6 continents. www.mamaglow.com

HAIR PRESCRIPTIVES HAIR CARE

SUPPORTS

HEALTHY HAIR GROWTH WHILE TRANSITIONING FROM BRAIDS, WEAVES, AND EXTENSIONS TO NATURAL HAIR

We love the versatility that comes with braids, weaves and extensions. They’re the perfect way to switch up your style and explore endless looks. But if you’re ready to embrace your natural hair again, you might run into one common obstacle: hair loss and thinning hair. While these styles can be a great break from daily heat and manipulation, leaving them in too long can lead to scalp tension that triggers traction alopecia - a type of hair loss caused by constant pulling on your follicles. This can result in increased shedding and thinning, which can be both frustrating and difficult to manage! Hair Prescriptives, a leader in clinically proven, natural solutions for thinning hair and hair loss, and its HPx Ekakshi Oil Complex® Active Hair & Scalp Serum Treatment are here to help support your strands during this delicate transition.

If you’re experiencing thinning, shedding, or hair loss while reverting back to your natural hair, this treatment is your new must-have. Powered by the exclusive Ekakshi Oil Complex®, sourced from the rare one-eyed coconut and combined with other powerhouse botanicals that support healthy hair growth, this treatment is clinically proven to enhance blood flow and oxygen levels to the scalp. It penetrates deep into the follicles to boost strength, vitality and elasticity, making your hair more resilient and better equipped to thrive. By fortifying the cortex and cuticles, it proves to be the ultimate solution for achieving optimal hair health, strength and volume.

Serum. This luxurious formula, enriched with fatty acids and antioxidants and featuring 50% Ekakshi Oil Complex®, delivers a luminous, silky finish without weighing your hair down. It makes your hair easier to style and is ideal for all hair types and textures, especially for beautifully enhancing curl definition.

The journey back to natural hair doesn’t have to feel overwhelming. With products that prioritize gentle care yet effective care you can step confidently into this next chapter. Navigating this transition is all about patience, consistency and using products that truly support your strands. The HPx Ekakshi Oil Complex® Active Hair & Scalp Serum Treatment offers the targeted support your hair deserves to boost its vitality and fullness, helping you feel confident and empowered through your hair journey.

This serum is simple to incorporate into any routine, even for those who appreciate a more effortless approach:

1. Apply one vial to the hair, working it in from ends to roots.

2. Comb the hair and massage lightly, applying gentle pressure to the scalp to ensure even distribution.

3. Apply heat to the hair for about 15 minutes while the product takes effect or leave it on overnight.

4. Wash and condition the hair. For best results, use HPx Stimulating Shampoo and HPx Enriching Conditioner.

Hair Prescriptives® is now available online and in fine salons nationwide. To purchase or for more information, please visit Hairprescriptives. com.

ABOUT HAIR PRESCRIPTIVES®

Hair Prescriptives® (HPx) is a botanically based hair regimen that delivers measurable, clinical results for those experiencing temporary hair loss and thinning hair. Hair Prescriptives® products incorporate one of the most effective and active hair care botanicals found in nature: Ekakshi Oil. This unique ingredient is extracted from the very rare one-eyed coconut from the Philippines. This botanically active extract invigorates hair follicles with results that are clinically proven to improve hair density, texture and volume.

DIVE DEEPER INTO HAIR CARE WITH THE NEW DEEP MOISTURE VITAMIN MASQUE FROM SALTIE BY 30A

Nourish and renew hair with oceanicrich ingredients using the new Saltie By 30A Deep Moisture Vitamin Masque (8 fl. oz / $21.99), enriched with Marine Botanical Vitamins, Minerals and Organic Coconut Oil.

Saltie by 30A is a new innovative brand that uses the ocean’s healing ingredients and infuses them into its hair care and styling rituals to promote healthier, shiny, full hair. With sea-derived formulations, each product is made with a curated blend of algae, seaweed, vitamins and minerals to offer a truly transformative hair care experience.

We all know that ocean water is rich in healing properties. Now, imagine all those healing benefits instilled into a hair care product. The new Saltie by 30A Deep Moisture Vitamin Masque is a weekly deep moisturizing treatment that’s infused with the brands Exclusive Marine Botanical Complex. This marine wilderness complex uses Wakame, Dulse and Brown Seaweed to reconstruct, bond, and repair hair cuticles, reversing signs of damage and frizz. With weekly use of this leave-in treatment you will notice a dramatic difference in hair health. Simply massage from roots to ends, leave on for five to ten minutes, then rinse with cool water for a transformative haircare ritual that leaves you with hydrated and soft hair.

thickness by adding essential nutrients to hair follicles and the scalp.

• Plant Proteins— Work to repair and seal hair shafts, improving the quality of hair health, and helping to grow and strengthen strands.

• Amino Acids— A barrier for hair pollutants and stressors. It works to protect hair from oxidative stress and reduce hair loss.

• Minerals and Zinc— Work together and are both hairstrengthening ingredients that use Iron to promote oxygen to scalp cells and increase hair volume.

Saltie By 30A is full of everything good and free from everything bad. Diving into the haircare world, each product combines a crafted, resultsdriven selection of marine elements that are packaged in 100% Post-Recycled Plastic bottles and jars reducing waste from washing up on our beaches. Immerse yourself into haircare rituals that take care of your hair and our planet. Let the Deep Moisture Vitamin Masque work its magic, deeply nourishing and restoring moisture for luxurious hair.

To learn more about Saltie By 30A and to purchase, please visit www. https://saltiebeauty. com

ABOUT SALTIE BY 30A:

Dive into Saltie by 30A Deep Moisture Vitamin Masque full list of benefits:

• Organic Coconut Oil— This is high in fatty acids and is the ultimate conditioning treatment working to moisturize, prevent breakage, create shine and reduce frizz.

• Niacin— Also known as Vitamin B3, works to improve hair

Saltie By 30A is a woman and minority-led premium haircare brand dedicated to capturing the natural essence of coastal living. Built on a foundation of sustainability and natural ingredients, Saltie By 30A merges marine botanicals with innovative haircare technology to craft ocean-inspired products. Its collection features seaweed as a main ingredient and is rich in vitamins, minerals, amino acids and antioxidants, offering a truly immersive haircare ritual. Every product is carefully crafted to enhance the natural health and beauty of hair while protecting the environment, making Saltie By 30A the perfect blend for promoting scalp and hair health, along with eco-consciousness.

Behr Paint Company Announces 2025 Color of the Year, "Rumors," a Deep Ruby Red That Makes a Statement in Every Space

New data shows choosing a red paint color is on the rise amongst Americans–where nostalgic flair meets undeniable elegance

Behr Paint Company announces its highly anticipated 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful color moments. In fact, about 75% of Americans say they would consider painting a room or wall a shade of red, and Rumors is the perfect choice with its unique balance of warmth and vitality.

Behr Paint Company Announces 2025 Color of the Year “Rumors”

Rumors (MQ1-15)

"We're seeing people embrace color like never before," said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. "Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way."

New research conducted by Behr Paint reveals:

• Three quarters (76%) of Americans say they would consider painting a room or a wall a shade of red, with accent walls, bedrooms, and front doors at the top of their wish lists.

• Americans recognize the positive impact red can have on their home and agree it creates a bold yet cohesive style:

• Homes with red front doors stand out from others (86%)

• A small pop of red in a room catches their attention (84%)

• A pop of red can make a space feel more elegant and cohesive (70%)

• A majority of Americans feel energized by the use of the color red in home design (60%)

• More than half of Americans agree that Rumors in the home gives them the vibe of a high-end hotel (54%) and reminds them of a luxurious hospitality space (54%)

"Our Color of the Year empowers consumers to use color with confidence," said Andy Lopez, Senior Vice President, Head of Marketing at Behr Paint. "Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects."

From eye-catching curb appeal on a front door to a dramatic four-wall drench in a bedroom, Rumors is a universal color that transcends design styles and embraces self-expression.

The rich allure of Rumors is part of the BEHR 2025 Color Trends Palette, an annual selection of forward-looking colors, ranging from tantalizing warm tones to cooler stunning shades to simplify the color selection process for DIYers, designers and paint professionals. Through comprehensive research and trend analysis across the globe within a variety of lifestyle influences, these hues create a connected color story.

To celebrate the 2025 Color of the Year, Behr Paint is hosting a sweepstakes on Instagram and TikTok starting August 21st. One winner will receive $10,000 to help them make a statement in their home using Rumors. Follow @behrpaint on Instagram and @behr on TikTok to learn more about how to enter. Terms and conditions apply. For official rules, visit: behr.com/2025cotysweepstakes.

Rumors is available in top-rated, one-coat hide guaranteed* BEHR DYNASTY® and BEHR MARQUEE®, as well as BEHR ULTRA® and BEHR

PREMIUM PLUS®, exclusively at The Home Depot stores nationwide and online. To learn more about Rumors and explore the 2025 Color Trends Palette, visit behr.com/2025coty.

*Valid only when tinted to colors from the BEHR DYNASTY® & BEHR MARQUEE® Interior One-Coat Hide Color Collection.

About Behr Paint Company

Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company, and maker of the most trusted paint brand in America* BEHR®, along with the KILZ® and WHIZZ® brands, are dedicated to meeting the project needs of DIYers, designers and professional paint contractors with an unwavering commitment to quality, innovation, and value. For more information, visit Behr.com. Professional paint contractors and designers can visit Behr.com/ Pro to learn about products, color tools and services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).

*Based on the 2024 BrandSpark® American Trust Study. Visit www.BrandSparkMostTrusted.com.

1Behr Paint commissioned an online survey among n=1,000 general population Americans 18 years of age and older. Data is nationally representative by age, gender, race/ ethnicity and region. The survey was fielded between July 2- 9, 2024. The margin of error (MOE) for the total sample is +/- 3 p.pts.

in-cosmetics Asia announces science-based educational program for 2024

he organizers of in-cosmetics Asia – the leading event in Asia Pacific for personal care ingredients - have announced the 2024 educational program which places a greater emphasis on science. Based around the exhibition’s four key pillars - science, innovation, trends, and community - the program will provide R&D professionals with the knowledge, expertise, and tools needed to stay ahead in the region’s everevolving market.

Hands-on expertise in the Formulation Lab

This year’s Formulation Lab will host sessions featuring industry leaders from the likes of Clariant, Nikko Chemicals, and Innospec. The lab offers a hands-on opportunity for formulators and R&D staff to enhance their skills in a fully equipped environment.

Running over the three days of the event, various experts will lead sessions covering formulation techniques focusing on foundations, UV, anti-acne and pore care as well as suncare products, propanediol and sustainable cleansing.

For example, Carlos Ilao, Business Development Manager APAC at Clariant Southeast Asia, will work with participants on sunscreen formulation in the ‘Encapsulated UV filters for ultra- light sunscreen with high UV protection’ lab. Haruna Sawaguchi, Technical Marketing Division at Nikko Chemicals will help attendees create a water-based combination sunscreen (SPF 50+, PA ++ in-vitro) in the workshop, ‘Skinified' serum sunscreen with combination UV filter system’, whilst Bee Yan Tan, Customer Technical Service Manager at Innospec, will help lab attendees discover the ease of working with Empigen® BSP and the joy in making fun solid cleansers effortlessly in ‘Effortless & sustainable cleansing with low dust powder betaine’.

To complement the offering, in-cosmetics Asia’s own Technical Advisor, Dr Oliver Hofmann, will run a Q&A session entitled ‘What are your cosmetic formulation challenges?‘. From safety and stability to ingredient compatibility and key consumer trends, this session will deliver on some of the most pressing concerns for formulators.

This year’s Formulation Lab will be presented in association with Shieling Laboratories and media partner, Personal Care Magazine, and supported by NSG and equipment partner, IKA.

Getting technical

The Technical Seminar Programme has been shaped by key consumer trends such as ‘glass skin’, peptides, fragrance ingredients, and exosomes, which will be covered by suppliers such as LIPOTRUE, LANXESS, Galaxy Surfactants, Hallstar Beauty and more. For example, the ‘glass skin’ phenomenon – which emphasizes the growing focus on hydration, radiance, and overall skin health[1] – aims for a complexion as smooth, clear and luminous as glass.

Kicking off the packed Technical Seminars program will be dsmfirmenich’s Dr. Volker Rosenberger, Global Marketing Manager in the session ‘Senolytic science discovers ETERWELL™ YOUTH’. Rosenberger will discuss the holistic solution for healthy ageing skin, acting on the cellular level, efficient on any skin types, ethnicities and for any age or gender.

With consumer demands evolving towards eco-friendly and multifunctional products[2], Pooja Vaidya, Senior Manager -Technical Services and Applications, Galaxy Surfactants Ltd, will educate attendees on Galseer® Flexcon in the seminar ‘Flex your hair with Galseer® Flexcon!’ Elsewhere, Nathalie Wojtowicz, Global Product Manager, Solabia, will showcase Solabia’s breakthrough innovation, designed for sensitive skin prone to atopy: Serenibiome®, a 100% natural COSMOS-approved active ingredient based on a novel active molecule obtained through biofermentation in the session ‘Transform the condition of atopic-prone skin with a novel bio-inspired approach’.

The final Technical Seminar session on day three, will see Armin Ungerer, Deputy Head of Research and Development, JRS - J.Rettenmaier & Söhne GmbH guide attendees through JRS’ special processed swelling cellulose, in the session ‘Instantly dissolving shampoo tablet’. The process ensures complete disintegration of tablets in an effort to reduce both water and carbon footprints.

Talking about trends

The Marketing Trends and Regulations Theatre will feature 18 sessions, offering critical insights into the latest consumer trends and regulatory developments. Visitors can choose to tune into sessions focusing on topics such as aging, K-Beauty, wellness, sustainability, and more.

Cilla Henriette, Business Humanizer and Partner at Innate Motion, will lead an educational session titled, ‘The meaning of ageing across life stages’.

Once associated with turning 40, the onset of ageing is now a concern from the early 20s, with trends like Botox influencing these discussions. The session will explore how the beauty industry can reconfigure the ageing narrative, turning it into a more positive and empowering experience, while addressing the unique highlights and challenges that shape our understanding of ageing throughout different stages of life.

Due to the growing popularity of South-Korean pop culture, K-beauty is set to reach USD 25.98 billion by 20322. Offering an overview of the Korean beauty market and its latest innovations will be Jayanne Jin, Global Business Editorial Committee at K-beauty Science. The session will highlight best-selling products, in-demand ingredients, and insights from US-based search analytics firm, SPATE, and ingredient experts at ACTIVON. With global interest in K-beauty going strong, the presentation will uncover the key forces shaping the industry and the ingredient trends driving consumer demand.

The Asia-Pacific beauty market is driven by North Asian innovation and a growing Southeast Asian consumer base. Addressing this, Anindhitha Maniath, Senior Research Analyst at Euromonitor International, will lead a session entitled ‘Glow Up: Exploring APAC's beauty and personal care revolution’ examining key trends, including the rising focus on wellness, the shift towards "premiumisation" with an emphasis on value, and the increasing demand for convenient beauty solutions. Exploring the latest data and insights, the presentation will offer strategies to help businesses stay competitive and meet the evolving needs of consumers across the region, including Thailand.

Over two days (5-6 November 2024), the Conference will feature scienceled talks by some of the world’s leading scientists and R&D experts, including Perry Romanowski, Chair of Education at IFSCC and Vice President of Element 44 Inc. (USA), with his session, ‘The future of beauty: how AI will affect cosmetic chemists and formulation.’ Dr. Tarun Chopra, Director of Advanced Research at L'Oréal Singapore will give a holistic view of the challenges and opportunities presented by knowledge of the skin microbiome in cosmetics in the session, ‘Microbiome sciences: from knowledge to effective dermo-cosmetic solutions,’ whilst Dr. Romun Leaovitavat, Dermatologist and Medical Consultant, will close day one of the Conference by teaching attendees how to fight ageing in the session ‘Unlocking the essence of skin-ageing: Morphology, skin barrier and function’.

Day two of the Conference will see the experts return to the stage to deliver further sessions. Dr. Chopra will cover the science of pigmentation, hyperpigmentation triggers and effective cosmetic treatments with key active ingredients, in the presentation, ‘Understanding and managing skin tone and pigmentary disorders’. Meanwhile, Danilo Lambino, Founder of Formulae 8 Pty Ltd, will present part two of ‘Making smart ingredient choices for new product development’ in which, Lambino will emphasise the importance of factchecking and verification as essential tools to make informed and intelligent ingredient choices.

Concluding the Cosmetic Conference, Dr. Thomas Dawson, Deputy Executive Director at A*Star Skin Research Labs will close the knowledge gap on hair follicle cycling and balding in ‘Metabolic regulation of the anagen hair follicle: A possible way to prevent hair miniaturization?’

Merve Samur, Director of INCI Lab, will present ‘From lab to shelf: bridging R&D and marketing in beauty’, offering exclusive insights on closing the gap between research and marketing in the cosmetics industry. The session will explore how blending scientific innovation with creative strategies drives successful product development and provide actionable techniques to turn creative ideas into consumer-favourite beauty products.

Another of the most anticipated trends is AI. Yann Chilvers, Founder and Co-CEO of Covalo, will explore ‘10 transformative ways AI is changing the personal care sector’, providing attendees with a glimpse into the latest technological innovations shaping the market, and its impact on revolutionising work processes, redefining industry standards, and addressing skilled labour shortages.

Science at the forefront

According to data from Euromonitor International[3], 9% of APAC consumers reported that they would pay an additional 10% to 50% for beauty products with scientific formulations. In response to growing consumer demand for scientifically backed products, this year’s incosmetics Asia introduces the Cosmetic Conference, in association with the International Federation of Societies of Cosmetic Chemists (IFSCC) and sponsored by dsm-firmenich.

Spotlight On Skin Screen Seminars

Skincare is the largest and most dynamic segment in Asia Pacific, with Japan leading the revenue rankings at $21.8 billion, closely followed by China at $20.7 billion[4].

However, data from in-cosmetics’ partner, Covalo, suggests that the market dynamics are shifting, with skincare searches demonstrating an increased focus on better-ageing, as opposed to anti-ageing. Covalo’s data suggests that, as a performance claim, "antioxidants" are currently attracting 5.5x more traffic than "anti-ageing”.

Against this backdrop, ‘Skin Screen’ will dominate this year’s Spotlight On feature – an interactive zone for visitors to touch, test and sample formulated personal care ingredients.

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products. For more information and to register to attend in-cosmetics Asia, visit www.in-cosmetics.com

Wild Shuga Launches High-quality Wig and Braiding products for Beauty Supply Owners.

Wild Shuga is a beauty brand designed for individuals who want easy, and effective products to help enhance their desired look. Wild Shuga is excited to introduce its wig adhesives and braiding products to beauty supply owners.

The brand is focused on providing products that streamline beauty routines, helping customers maximize their time while staying stylish and empowered. Wild Shuga's offerings combine top quality materials with affordability ensuring every customer feels ready to conquer their day without sacrificing time or comfort.

Wild Shuga understands that time is the most valuable asset for busy professionals. Our products are crafted with the finest materials available ensuring comfort and reliability. This will save customers time and energy, allowing them to focus on what truly matters- personal growth and empowerment.

Beauty Supply Owners can appeal to their customers need for efficiency while offering high quality effortless solutions that fit seamlessly into their everyday lived. Wild Shuga is perfect for individuals who want to look their best whether heading to the office, traveling, trending, or socializing after work.

Key Product Highlights for Beauty Supply Owners:

Lace Melting Spray- A must have for everyday wig wearers. This fast drying wig install spray makes application quick and easy. It's gentle on the hairline

and effortlessly removed with soap and water, which caters to customers seeking convenience. It's perfect for Beauty Supply stores looking to provide solutions for their customers who value protective styling without causing any damage to their hair.

Extreme Hold Edge Control- Offer your customers Wild Shuga's Extreme Hold Edge Control. The ultimate solution for sleek, polished edges that last all day. With this product, Beauty Supply stores can attract customers looking for a strong yet gentle hold that doesn't flake, making it the ideal product for professionals and trendsetter who need reliability from AM to PM.

Wild Shuga is committed to empowering individuals with high quality affordable products that inspire confidence. Beauty Supply Owners will appreciate that our product range is not only focused on reliability but is also developed to solve the daily wig-wearing challenges of their customers. With Wild Shuga in your store you're offering more than beauty products your offering tools of empowerment.

For inquiries or to become a retailer visit WildShuga.com or contact us at info@wildshuga.com

A Fond Farewell to Mrs. Han

Iwould like to announce that Mrs. Han will soon be leaving us to embark on her well-deserved retirement, ready to enjoy precious time with her family.

Mrs. Han has been an integral part of our company since February 1995, back when we only had one branch in Chicago. Throughout the years, she has contributed so much to the growth and success of Jinny Corp, standing with us through countless changes and milestones.

While this marks the beginning of a new chapter for her, this is not a goodbye. Mrs. Han will always have a place with us, and should she ever wish to return, she will be greeted with open arms. She has earned that right through her unwavering dedication and loyalty.

I wish Mrs. Han nothing but the very best in health, happiness, and spirit as she moves forward into this next phase of life. You will always be remembered, Mrs. Han, not only as a cherished member of the Jinny team but also as a part of the Jhin family.

Thank you for your incredible hard work, and know that you will forever hold a special place in my heart.

With gratitude and warmth,

Eddie Jhin President, Jinny Corp

JINNY SALES MEETING 2024 AT Napa ValleyCALIFORNIA

Jinny Sales Meeting 2024: A Perfect Blend of Strategy, Networking, and Napa Valley Charm

As the world's leading multicultural and ethnic beauty supply distributor, Jinny Beauty continues to set the bar high for collaboration, growth, and success. From August 15th to 18th, Jinny hosted their much-anticipated Jinny Sales Meeting at the luxurious Meritage Resort & Spa in the heart of Napa Valley, California. This exclusive event brought together Jinny's executive, purchasing, and sales teams and key vendor partners for a weekend rich with opportunity, relationshipbuilding, and unforgettable experiences.

Nestled amidst the picturesque hills and vineyards of Napa Valley, the Tuscan-inspired Meritage Resort

& Spa provided a beautiful setting for the meeting. The resort's stunning views and top-tier amenities ranged from gourmet dining and a relaxing spa to the vibrant Crush Lounge for bowling—creating a perfect environment for business and leisure.

The event kicked off with a team dinner at the Vintner’s Room and Roof-top. Throughout the weekend, participants engaged in strategic discussions, showcased their latest products and outlined major initiatives for the remainder of 2024. The program featured a series of presentations with ample time for networking.

JINNY SALES MEETING 2024

One of the weekend's highlights was the Wine Train Ride, where attendees were treated to a scenic journey through Napa Valley’s iconic vineyards. This unique experience offered a delightful blend of gourmet cuisine, fine wine, and breathtaking views.

Wella hosted a Welcome Reception on Saturday evening on the Vineyard Deck, where participants enjoyed a relaxing atmosphere, perfect for solidifying the connections made throughout the weekend.

Jinny Beauty once again demonstrated its leadership in the industry, fostering a collaborative environment that drives growth and innovation. We got an opportunity to connect with Jinny Corp. Director of Purchasing Art Emm, where he shares insights on the company’s future initiatives and continued commitment to excellence.

INTERVIEW WITH ART EMM

OTC: How did the Napa Valley setting and the Meritage Resort & Spa enhance this year’s Jinny Sales Meeting experience? Were there any specific elements of the venue that stood out in creating a productive and enjoyable environment?

OTC: With 2024 well underway, what were some of the key strategies or initiatives discussed during the meeting that align with Jinny Beauty’s vision? How do these initiatives support the company's long-term goals?

Art: As we all know the economy has affected our industry in 2024, as we expected it would. The objective of these meetings is to work closely with our vendor partners to share ideas and concepts to help us all get through these tough times. The vendors presented their plans and ideas for the balance of 2024 and these meetings are structured to allow our team to also provide their ideas, so that together we can formulate a plan that helps both companies succeed. There was a lot of great discussions and sharing of information in the meetings that will be used to strengthen our mutual plans for the balance of the year.

OTC: Were there any new products or trends presented by vendors this year that particularly excited you?

Art: Yes, of course this is a great venue for our vendors to launch new products and many certainly did, while others had concepts and ideas they shared to get feedback and ideas from the best sales team in the industry. We are excited about what came out of these meetings and are hopeful for growth in the future.

OTC: Diversity, sustainability, and social responsibility continue to be important topics in the beauty industry. Did any vendor presentations at this year's meeting highlight these areas, and how does Jinny Beauty plan to support these initiatives moving forward?

Art Emm: Every year we choose the destination for this event very carefully. We want to provide a location that is both enjoyable and productive for our vendor partners and the Jinny team. We certainly achieved that with this location. The resort was beautiful, the food was excellent, and it provided a scenic environment that stimulated everyone’s mood and creativity. The great thing about the resort we chose is that it had everything we needed right on site. Great restaurants and entertainment, their own vineyard on the property that had walking trails through it, and beautiful scenic views. The welcome dinner hosted by The Wella Company was held on the vineyard deck high up in the middle of the vineyard with a beautiful view of the Valley and an amazing sunset. It was a bit of a hike to get up there but well worth it.

OTC: This year’s event featured unique activities like the Wine Train Ride. How do you feel these experiences contributed to the overall atmosphere of networking and relationship-building with your vendor partners?

Art: The wine train was a unique experience enjoyed by all. We had the entire train to ourselves and we could walk between all the cars to network and socialize during the two and a half hours ride up the valley and back. Dinner was excellent, the views and the vastness of the wineries was spectacular. Relationship building with our vendors is an important part of this event. Every year we always make sure we have time and events that specifically allow for networking and relationship building.

Art: Yes, I believe most if not all of our vendors feel very strongly about this as does Jinny Beauty Supply.

OTC: Reflecting on this year’s event, what feedback have you received from the sales team and vendors? Are there any aspects of the meeting that you believe were particularly successful, and how do you plan to build on this success for future events?

Art: The feedback I have received so far has been extremely positive. The format, the location, the participation of our sales team, the preparedness of the vendors, and the ideas and plans that were shared and improved upon were some of the things I did hear positive feedback about. We were going to take a break from doing this event for a while, but after the feedback we have received, we will reconsider that decision. We are the leader in this industry, and no other distributor does anything like this to bring the industry closer together, so stay tuned.

E.T. BROWNE, ESTYLE, L'OREAL TECHINQUE, ANDIS, FISK, HIGH RIDGE, WAHL, MURRAY'S, REVLON, NAMASTE, HOUSE OF CHEATHAM, SOFT SHEEN, MIELLE ORGANICS, CONAIR, HENKEL FRIDAY

FRIDAY

NIGHT WINE

A scenic journey through Napa Valley’s vineyards aboard the Wine Train.

Photo by Creative Media Naples

TRAIN

SATURDAY

THE DOUX, WELLA, AMERICAN INTERNATIONAL, KALEIDOSCOPE, STRENGTH OF NATURE, NYX, KAB BRANDS, STRAIGHT ARROW, L3VEL3, TGIN, SUMMIT LABS, J.STRICKLAND, AMBI, STYLECRAFT, AS I AM, LUSTER, PROCTOR & GAMBLE, CANTU, SOFTEE, NAIL ALLIANCE

SATURDAY NIGHT RECEPTION SPONSORED BY

The Welcome Reception on the Vineyard Deck set the tone for an evening of networking and relaxation.

Photo by Creative Media Naples

WELLA

SUNDAY

AMPRO, KENDO, BY NATURE, UNIVERSAL BEAUTY, CAMILLE ROSE GRAHAM PROFESSIONAL, HOYU, FAROUK, TALIAH WAAJID, AFAM

BOOK CLUB

A Heart on Fire Guided Workbook: 100 Activities and Prompts for a Life of Everyday Advocacy and Self-Compassion

By Danielle Coke Balfour

Through a series of inspirational and imaginative prompts, A Heart on Fire Guided Workbook will help readers from all backgrounds embrace their present purpose, no matter where they are on their good works journey. Prompts within the book will help readers:

Identify their present purpose

• Identify negative self-talk, fears, and other roadblocks that hinder forward momentum

• Understand what gives them energy in their dayto-day lives

• Draw out creativity and rejoice in what makes everyone’s heart come alive

• Explore actionable practices where passion and skill intersect

• Celebrate all the ways an individual can do good work

• Encourage reflection upon positive experiences and memories

Thought provoking and deeply meaningful, A Heart on Fire Guided Workbook is the perfect companion for anyone wanting to be a light in the world.

Beauty

Bu

Sophia Winston Advertising Sales Representative

Q: What are your favorite beauty trends for the upcoming season?

A: Right now, I am obsessed with using self-tanner to contour my face. Another beauty trend I can not seem to let go of is using my favorite lipstick as eyeshadow and blush for the look.

Q: How do you transition your skincare and makeup routine from day to night?

A: From office meetings to evening soirées, it’s important to know how to seamlessly transition your daytime beauty look into a glamorous nighttime masterpiece. I always start light with a more bright and airy foundation. Neutral colors are the best to keep a daytime look simple and classy, and they’re very easy to build on top of. For an evening look, I add more depth to the outer corners with a deeper shadow and add a bold lip to tie it together.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

The Ultimate Hair Care Edit: Must-Have Products for Perfect Looks

Discover the ultimate lineup of hair care products designed to keep your customers looking flawless from morning to night.

Glued Bonding Glue

Co-created with and for protective style wearers, got2b Glued Bonding Glue holds your customer's wig in place all day long without touch-ups, while being gentle on scalp. Icing on the cake: it dries clear for a natural-looking finish and leaves no visible residue for protected hair and flawless, long-lasting styles! Plus, it’s great for lace wigs.

Hair Building Fibers

Toppik Hair Building Fibers, made of colored keratin protein, blend undetectably with existing hair strands to instantly create the appearance of naturally thick, full hair.

Braid Oil

AllDay Locks Braid Oil offers a luxurious blend of oils to help nourish and soothe your customer's scalp, as braids tend to cause tension. It adds a lovely shine to your customer's braids, all while adding moisturizing, protecting, and strengthening benefits.

Honey Curl Custard

This is the perfect product to create bouncy, soft curls powered by the science of supercharged honey, specifically formulated for thirsty hair on the mend. There’s also Aloe and Vitamins B, C & E for growth protection. Plus Keratin & Silk Amino Acids to keep curls poppin’.

BEAUTY AMBASSADOR

Boost Your Edge: 3 Tips for Selling Edge Products for Women's Hair

When it comes to women’s hair care, maintaining smooth, sleek edges is a top priority for many customers. Edge products, from gels and creams to brushes and scarves, are essential tools that help women achieve a polished, defined look. As a beauty supply owner, offering the right products and expertise can turn edge styling into one of your store’s bestselling categories. Here are three tips to help you boost sales and meet the needs of your customers.

1. Stock a Range of Edge Control Products for Different Hair Types

Not all edges are created equal, and neither are edge control products. Some customers need extra-strong hold for thicker, coarser hair, while others prefer lightweight formulas that won’t leave buildup on finer textures. Make sure you carry a variety of edge control options that cater to different hair types, textures, and preferences.

Gel vs. Cream: Gels provide a firmer hold, great for high-humidity areas, while creams offer a more natural, flexible finish.

Long-Lasting Formulas: Stock edge controls that promise long-lasting hold without flaking, especially for customers who need their styles to last all day.

Alcohol-Free Options: Highlight alcohol-free formulas that are gentle on hair to appeal to customers who are concerned about breakage or dryness.

By offering a diverse selection, you’ll attract a broader range of customers who know they can find exactly what works for their specific needs.

2. Create Eye-Catching Displays with the Right Accessories

Edge control is all about precision and style, and having the right tools makes all the difference. Increase your sales by showcasing not only edge products but also the accessories that help customers achieve the perfect look.

Edge Brushes and Combs: Stock edge styling brushes with fine bristles for precise control, as well as dual-sided tools that offer a comb and brush in one.

Head Scarves and Wraps: Suggest silk or satin scarves to help set edges overnight or after styling to maintain sleekness and avoid frizz. Edge Bands: For the ultimate hold, offer edge bands that help press products into the hairline, creating a smooth, flawless finish. You can increase sales by bundling these items together or offering them as recommended add-ons at checkout. A stylish display featuring edge products alongside must-have accessories can make these products more appealing and easier for customers to find.

3. Highlight Tutorials and How-To Tips in Store

One of the best ways to engage customers and encourage sales is by providing education on how to use the edge products you carry. Use tutorials and how-to guides as part of your sales strategy to show customers the best techniques for flawless edge control.

In-Store Demonstrations: Host mini workshops or demonstrations where staff can show how to apply edge gel or cream, using different tools to achieve various looks—whether it’s a slick bun, laid baby hairs, or a creative swirl design.

Video Displays: If you have the space, set up a screen or tablet displaying popular YouTube tutorials or product demonstrations from influencers or stylists.

Expert Advice: Make sure your staff is well-versed in edge styling, so they can confidently recommend products and offer tips, whether it’s how to avoid buildup, or how to pair products with protective hairstyles.

JINNY

JINNY

I.

4.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE

2.

3.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your

5.

I.

3.

receive

5. NO RETURNS will be accepted on coupon purchases.

JINNY

I.

2.

3.

4.

5.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE

2. Fill out the coupon, supplying all necessary

3. Return the refund coupon* along with a copy of your

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next

5.

I. Purchase the required amount of the vendor’s products. Coupon good for

2. Fill out the coupon, supplying all necessary

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I.

2.

3.

only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Leak

RETRACTION NOTICE

In the June 2023 edition of OTC Beauty Magazine, an article and advertisement were run which incorrectly identified PureO Natural Products LLC and Trendz Beauty Academy LLC's LOC N products as counterfeit products. Trendz Beauty Academy LLC and Nicole Shuler are the creators and owners of authentic LOC N products. To purchase authentic LOC N products, or for additional information about LOC N products, you can:

• Visit Trendz Beauty's website at https://www.locnhairproducts.com/;

• Send Trendz Beauty an email at info@locnhairproducts.com;

• Call Trendz Beauty at 484.763.3975; or

• Follow Trendz Beauty on social media at

▶ @locnhairproducts (Instagram)

▶ https://www.facebook.com/locnhairproducts (Facebook).

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! OTC 뷰티 매거진은

여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular electrical products in your store?

• Do you currently have an area offering hair care tips/advice on using electrical products? If so, has it been successful?

• Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) __________________________________

State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

SHOW CALENDAR

OCTOBER | NOVEMBER

Date Description Place Website

October 2–4 Beauty Istanbul

October 2–5 Beauty Expo

October 2–5 Cosmobeauté Malaysia

October 8–9 FlavorCon

October 9–10 Eco Life Scandinavia

Istanbul, Turkey https://beauty-istanbul.com/

Kuala Lumpur, Malaysia https://www.beautyexpo.com.my/

Kuala Lumpur, Malaysia www.cosmobeauteasia.com/

Atlantic City, NJ https://www.perfumerflavorist.com/events/

MalmöMässan, Sweden www.nordicorganicexpo.com/

October 13–14 IECSC Palm Beach, Fl www.iecscflorida.com/

October 17–19 K–Beauty Expo

Goyang–si, South Korea www.kbeautyexpo.com/

October 21–23 Beautyworld Japan Osaka Osaka, Japan www.beautyworld-japan-osaka. jp.messefrankfurt.com/

October 23–24 BeautyMatter NEXT Summit + Awards Los Angeles, CA www.beautymatterevents.com

October 23–25 Sustainable Cosmetics Summit Europe Paris, France www.sustainablecosmeticssummit.com/

October 25-25 Beauty Africa Expo

Dar es Salaam, Tanzania. https://growexh.com/beautyafricaexpo

October 26–27 Beauty Forum Munich Munich, Germany www.beauty-fairs.de/en/beauty-forummunich/home.html

October 28–30 Beautyworld Middle East Dubai, UAE https://beautyworld-middle-east. ae.messefrankfurt.com/

October 28–30 BeautyConnect LA Los Angeles, CA www.kisacoresearch.com/events

November 3–5 Expo Beauty Show (EBS)

November 3–6 Pack Expo International

November 4–7

Mexico City, Mexico www.expobeautyshow.com

November 5–7 in–cosmetics BITEC Bangkok, Thailand www.in-cosmetics.com

November 5–7 Cosmex Bangkok, Thailand www.cosmexshow.com

November 7-9 Saigon Beauty Show K-Beauty Expo Ho Chi Minh, Vietnam https://saigonbeautyshow.com/

November 6–8

November 10–11

https://checkout.tito.io/innocos/singapore

November 11–12 Sustainable Cosmetics Summit Asia Hong Kong www.sustainablecosmeticssummit.com/ Asia

November 12–15 Cosmoprof Asia

November 15–16 Visage Monaco www.visagecourse.com

November 26-28 Beauty West Africa Lagos, Nigeria www.beautywestafrica.com

Must-Have Top 5 Styling Essentials

From top-tier clippers to wave-enhancing pomades, these grooming products are designed to elevate your clients' hair care routines. Whether your customers are looking for superior clipper care or wave control, these items deliver performance, convenience, and style. Here’s a closer look at some of the best tools and products in the industry.

KING RESEARCH CLIPPERCIDE SPRAY

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Clippercide is a 5-in-1 formula that disinfects, lubricates, cleans, cools, and anti-rusts. A thin film of lubricate remains behind to reduce friction and permit clippers to run smoother. The Clippercide spray blows hair and dirt out from between the teeth; cleaning and at the same time cooling the blades. Regular use of Clippercide will help give clipper blades a longer cutting life and will keep them sharper with crisper cutting action.

SCURL NO DRIP CURL ACTIVATOR MOISTURIZER

The SCurl No Drip Curl Activator Moisturizer is formulated to deeply moisturize and soften dry, brittle hair, particularly hair that has been treated with texturizers. This glycerin-rich product helps define curls and coils while providing long-lasting hydration and shine. It's designed with an exclusive no-drip formula and infused with nourishing ingredients like Argan Oil, Olive Oil, making it excellent for fighting frizz and preventing breakage.

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SCURL 360 STYLE POMADE

The SCurl 360 Style Pomade is an essential grooming aid for short hair. The 360 Style Wave Control Pomade provides superior hold and enhances the natural waves in short hair styles. It has a unique non-greasy formula that rinses out easily with warm water.

4

ANDIS TRIMMER T-OUTLINER

No detail is too small for those who love the craft. Your customers can magnify their finest work with the T-Outliner® Trimmer. Ideal for precise outlining, dry shaving, and fading, these ultrasharp, carbon-steel T-blades cut close and exact. Inside, the magnetic motor churns an impressive 7200 SPM that makes finishing work quick and smooth. The contoured, glossy gun-metal gray body is easy to hold and stays put for long shifts behind the chair. Your customers can celebrate the little things with the T-Outliner Trimmer, precision cutting power for professional creators.

WAHL 5STAR SHAVER SHAPER

is from Wahl Professional's commercial grade line of products, the 5-Star Shaver/Shaper is intended for professional use only and is engineered to deliver the sharp performance that experts demand. This powerful shaver offers an appealing aesthetic in addition to top-notch precision. It comes with a rechargeable battery that can keep the rotary motor running at full speed for up to 60 minutes per charge. With hypoallergenic gold foil, even the most sensitive skin will be free of razor bumps, ingrown hairs, or skin irritation.

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