OTC Beauty Magazine | November 2024 by OTC Beauty

How a Manager Can Solve Conflict Between Employees: 5 Steps to Use Now

By Julie Gowthorpe, PhD, RSW

“Sort it out on your own,” is no longer an option for businesses when employees are in conflict. Management goals commonly include maintaining harmonious work environments that make employees happy and motivated, but how do you achieve this when people don’t get along? As teams grow and turnover happens, a variety of personalities and experiences become part of the landscape.

The Habit Hack: Rewire Your Brain for Better Customer Service

By Kate Zabriskie

Companies invest millions of dollars in training each year. Yet, even after extensive education and successful performance in a classroom environment, many seasoned professionals struggle to implement new techniques. Why? The answer lies not in a lack of knowledge but in the power of habit.

by Iveta Kuzela

At OTC Beauty Magazine, we truly cherish our readers. As the premier resource for the ethnic beauty industry and esteemed beauty supply store owners, we take pride in our commitment to excellence. With a dedicated readership since 2002, OTC Beauty Magazine is your trusted companion. Each month, we bring you the latest business insights, breaking industry news, dynamic product trends, insightful reviews, and expert guidance on marketing strategies and optimizing store operations.

Subscriptions are no charge for businesses (including retailers, manufacturers,

Dr. Shanessa Fenner, Lexie Dy, Julie Gowthorpe, Kate Zabriskie

THE FOUNDATION OF BEAUTY: SKINCARE INSIGHTS FOR RETAIL SUCCESS

hen it comes to skincare and cosmetics, I believe in simplicity. I gravitate toward products with a short list of natural ingredients and a straightforward routine, as my busy schedule often doesn’t allow for anything more elaborate.

I truly value the expertise of store employees. When they demonstrate knowledge and a genuine interest in helping me, I feel more confident exploring new products. This connection not only enhances my shopping experience but also encourages me to step outside my comfort zone and try something I might not have considered otherwise.

Understanding what keeps skin healthy is not just a science—it’s an art. As beauty supply owners, your ability to educate and inspire your customers about their skin can make all the difference in their buying decisions. By grasping the underlying factors that affect skin health, such as hydration, nutrition, and UV protection, you can effectively recommend products that truly meet your customers’ needs.

Recent studies show that consumers are increasingly seeking guidance on skincare routines. By equipping yourself with the latest insights and trends, you can position yourself as a trusted resource in your community.

ALLYSON LEAK EDITOR

For the ultimate guide to selling skincare and cosmetics, check out page 10 and for holiday-themed events and workshop ideas check out page 56. Here are some practical tips on selling cosmetics alongside skincare:

1. Educate Your Customers: Host workshops or oneon-one consultations to explain how cosmetics can complement skincare routines. This builds trust and enhances customer loyalty.

2. Product Pairing: Recommend cosmetics that align with the skincare products your customers are already using. For example, suggest a foundation that contains SPF or a moisturizer that pairs well with their favorite concealer.

3. Create Display Zones: Designate areas in your store for skincare and cosmetics that highlight complementary products, making it easy for customers to see how they work together.

4. Utilize Samples: Offering samples allows customers to try products before they buy, increasing their confidence in purchasing cosmetics that suit their skin type.

Wishing you and your team a successful and rewarding selling season!

The Ultimate Guide to Skincare and Cosmetics: Tips for Beauty Supply Owners

As a beauty supply owner, understanding the dynamics of skincare and cosmetics is crucial for success in a competitive market.

Selling skincare and cosmetics goes beyond just offering products; it’s about creating a holistic experience for your customers. By understanding their needs, highlighting the benefits of your products, and fostering a community around your brand, you can set your beauty supply store apart in a saturated market. Your customers are not just looking for products; they seek solutions to their unique beauty concerns. Here are key selling points and tips to enhance your offerings and boost sales.

1. Know Your Audience

Identify Target Demographics

Understanding your customer base—age, skin type, concerns—helps tailor your inventory. For example, younger clients might gravitate towards trendy, Instagram-friendly products, while mature clients may prioritize anti-aging solutions.

Educate Your Staff

Ensure your team is well-versed in different skin types and cosmetic ingredients. Knowledgeable staff can provide personalized recommendations, creating a more engaging shopping experience.

Highlight Product Benefits

Ingredient Transparency

Consumers are increasingly ingredient-savvy. Highlight products that feature clean, sustainable ingredients. Create displays that explain the benefits of key components, such as hyaluronic acid for hydration or vitamin C for brightening.

Problem-Solution Approach

Organize products by specific skin concerns (e.g., acne, dryness, sensitivity). This not only simplifies the shopping experience but also positions your store as a solution hub for customers’ beauty challenges.

3. Leverage Social Proof

Customer Testimonials

Encourage customers to share their experiences with your products. Display positive reviews prominently in-store or on your website. Social proof can significantly influence purchasing decisions.

Before-and-After Photos

Showcasing real results can be a powerful motivator. Feature transformations that highlight the effectiveness of your products, and consider creating a dedicated area in your store for this purpose.

4. Create Experiential Shopping In-Store Demos

Host skincare or makeup application sessions. Allow customers to test products and learn application techniques. This hands-on experience can drive sales and build a loyal customer base.

Sampling Programs

Offering samples can entice customers to try new products without a full commitment. Create a sampling station with curated selections that address various skin concerns.

5. Stay Current with Trends Follow Industry Innovations

Keep an eye on emerging trends, whether it’s the latest ingredient buzz (like CBD or adaptogens) or popular application techniques (such as layering products). Stocking trendy items can attract new customers.

Seasonal Promotions

Align your inventory with seasonal needs. Offer skincare solutions for summer sun protection or winter hydration, and create promotional bundles that cater to these seasonal shifts.

6. Build an Online Presence E-Commerce Options

If you haven’t already, consider launching an online store. This expands your reach and allows customers to browse your offerings from the comfort of their homes.

Engage on Social Media

Use platforms like Instagram and TikTok to showcase your products. Regular posts featuring tutorials, tips, and customer spotlights can enhance engagement and drive traffic to your store.

7. Foster Loyalty Loyalty Programs

Implement a rewards program to encourage repeat business. Offer points for purchases that can be redeemed for discounts or exclusive products.

Personalized Communication

Send tailored emails or texts with product recommendations based on past purchases. This personal touch can strengthen the customer relationship and drive sales.

MARKET PLACE

The Beauty Kit: Prod

Achieving healthy, glowing hair and skin starts with the right products in your customers beauty routine. In The Beauty Kit, we’ve curated a selection of nourishing essentials that go beyond surface beauty, focusing on ingredients that hydrate, strengthen, and protect.

Aztec Secret Indian Healing Clay

Aztec Secret Indian Healing Clay is a deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

Amino Bonding Complex Bonding Conditioning Masque

Palmer’s® Coconut Oil Formula® Amino Bonding Complex is a proprietary natural bonding technology, uniquely formulated to restore and protect hair bonds that have been severely damaged by chemicals, styling and/or the environment. The Amino Bonding Complex Bonding Conditioning Masque is a highly concentrated, bond conditioning reparative masque that instantly detangles, deeply nourishes and seals in hydration to reverse severe damage. It provides anti-breakage, lasting protection, brilliant shine and softness.

Hollywood Beauty: Glo Up!

Introducing the newest powerhouse oil blend, packed with Turmeric, Vitamin C, and Aloe to give your customers skin and scalp the ultimate brightening boost. Your customers will be able to say hello to radiance, smoothness, and hydration–all in one bottle.

African Pride Strengthening Shampoo

The Strengthening Shampoo deeply cleanses the scalp and nourishes hair for intense moisture. It removes product buildup in the first step of your customers healthy hair regimen.

You can share these tips with your customers: Apply a generous amount to wet hair and gently work into a rich lather. Rinse hair thoroughly. Repeat as needed; follow with the African Pride Feel It Formula Strengthening Mask for best results.

Sparkling Gray Moisture Balancing Conditioner

Essations Sparkling Gray Moisture Balancing Conditioner is a strengthening formula that gets the yellow out! Enriched with a unique blend of Keratin protein and Vitamin B-5 to keep those gray strands shiny and healthy. It removes yellowing and green casts and naturally strengthens the hair shaft, while repairing it from everyday damage, and supplying it with nature’s best moisturizers. Essations Sparkling Gray Moisture Balancing Conditioner reveals stronger, moisture balanced, glowing strands of gray hair with no evidence of surface residue.

African Black Soap with Batana Oil

This is the perfect soap to help relieve acne and remove blemishes, prevent rashes, itching, dry and scaly skin from developing. It cleans pores and rejuvenates skin leaving the body fresh and clean.

SoulFed Mac ‘N Clean SulfateFree Shampoo

The Soul Fed Mac N Clean Shampoo is a decadent formula that has a rich and creamy lather that hugs your customer’s stands to eliminate product build up. This recipe includes Coconut Milk, Vitamin A & Vitamin B12 to nourish the scalp and help promote healthy hair growth.

Turmeric Oil for Hair and Scalp Enhancement

This stimulating formula infused with Black Castor Oil, stimulates hair follicles to promote healthy growth and thickness. It’s suitable for all hair types, this oil can be used as a preshampoo treatment, leave-in conditioner, or hot oil treatment. The oil is crafted with natural oils and vitamins to strengthen strands, reduce breakage, and improve overall hair quality.

Batana Oil

Batana oil promotes hair growth, strengthens the hair shaft, and nourishes the scalp. The oil helps to combat dryness, reduce the appearance of fine lines, and promote a youthful complexion. Its high vitamin E content makes it an excellent choice for skin rejuvenation.

Texturizing Salt Spray

Your customers can make waves with this sea salt texture spray that gives the hair a relaxed, beachy look. The formula is specially developed to give a casual, messy finish without making hair crunchy and a volume boost for that “just stepped out of the surf,” vibe.

Key Features

Texturizing and volumizing salt spray for hair that’s straight or curly

Creates natural, messy texture or laid-back curls with added fullness

Won’t make hair hard or crunchy, it moisturizes hair with castor oil

Hold level 1 makes hair easy to reshape and wash clean afterward

Suitable for all hair types, men and women, short and long styles

Liquid Razor

The ChaZap Liquid Razor gives a sharp, crisp hairline without the use of a straight razor. It offers a new, fresh innovative concept in hair design and technology. It can be used to add a distinctive touch to the hairline and can also be used on eyebrow arching, beards, and mustache trims. The 1- 4 oz. bottle will allow for 50 hairlines and can be used on customers who are allergic to conventional razor shaves but desire a sharp, crisp hairline.

Enhancing Beard Oil

It is formulated with a custom blend of natural oils to keep your beard healthy and bright. It instantly imparts brightness and shine and helps prevent dry, itchy skin and leaves behind no greasy residue.

BY JULIE GOWTHORPE, PHD, RSW

WORK

BALANCE

&

How a Manager Can Solve Conflict Between Employees: 5 Steps to Use Now

The answer lies in realizing how people perceive conflict with others is influenced by many factors including personality, and associatively what they have experienced throughout their lifetime. When you look at your business is there someone who struggles with others? Perhaps you’ve notice that what they expect from others is different than what they deliver? Until you think about who you are managing and then, what they have coped with throughout their lives, you will be unprepared. This is because how people interpret interactions, and conflict, depends on what they experienced in the past—before they met their coworker.

Jennifer worried customers felt the tension. When district manager, Lee, stopped into the café for a check-in, she immediately noted the friction. Lee met the employees independently and then jointly. Jennifer watched Ted and Arlene return to work, smiling and having light conversation.

What did Lee do differently than Jennifer?

5 Steps to Resolve Conflict Between Employees translates into:

Identify the anxiety that blocks resolution. Lee put this into action by talking with the employees about who they are, before she waded into the issue at hand. She learned that Ted had been exploited as an adolescent by people he trusted. Lee realized that relationships made Ted feel vulnerable, so she reassured him that Arlene and the company cared for him and there was no intent to harm him. Lee also learned that Arlene was a single parent to two children and feared being unable to provide financially. Lee reassured Arlene that the tip situation would be resolved so she would not experience financial distress. She reaffirmed that work is a safe place.

Is your business manufacturing, professional service, or retail? No industry is exempt. Jennifer managed a large coffee chain store. Taught to pay attention to dynamics, she observed how employees interacted and communicated. When two employees, Ted and Arlene, who often travelled to work together, became embroiled in a dispute over tips, Jennifer quickly intervened, reminding them of their friendship. Jennifer saw the ineffectiveness of this approach, noticing how Ted ignored Arlene while Arlene made jokes about Ted to another barista.

Think like your employee. This effort can be proactive, so when conflict arises, you already know your employees. Ask questions like: What do weekends look like for you? Are they busy with obligations or do you get downtime? Ask these questions with curiosity, not as though you are filling out a questionnaire! This genuine interest builds trust so that when you intervene in an employee dispute, they see that you care about their overall wellbeing.

When conflict happens, effective intervention is directed by empathy. How does your employee think about things based upon what you know about them and their life? For example, Lee knew that Arlene worried about income so her intervention considered how Arlene needed to feel safe and secure that finances would not be jeopardized.

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Cool your jets before taking off into problem solving. Let’s face it, most managers, owners and leaders find dealing with conflict between employees uncomfortable. This prompts a reactive response, whereby we want the conflict resolved, and fast! Unfortunately, this approach leaves people feeling unheard, dissatisfied and vulnerable to further conflict. Instead, slow down. When your reaction is to quell your own anxiety with a quick solution, like separating them, and solving what they are upset about rather than why it’s placing a tiny Band-Aid on a gaping wound. Like Lee, take time to meet with them individually. Consider whether the experience has made them feel unvalued or unsafe (physically, emotionally, or financially) and what would need to happen to lower this anxiety.

Keep the Relational Goal Paramount. When you are meeting individually with the employee, don’t lose sight of the goal is to heal the relationship between the employees. Unless they can work in complete silos, it is helpful to think of this relationship as a necessary elastic cord that must be flexible and intact for the relationship to work. Even if you

Meet Julie Gowthorpe

can establish distance between the two, keep in mind that unresolved conflict can ripple across teams, like smoke from forest fires. Like Lee, shift from individual meetings to sitting together. As the manager, take the lead with a calm, assertive and compassionate tone. Reiterate that you understand each of their experiences and the purpose now is to find ground for resolution. Start by highlighting the positives you have heard and that you are pleased with the effort they have made to engage professionally.

Set a collaborative direction. In your joint meeting, summarize what you heard from both employees and highlight the things that were the same. For example, “Jill, you mentioned that you have always worked well with Mark and Mark, you complemented Jill about her creativity. While this disagreement has been serious, let’s not minimize the many hours and interactions that have been successful.”

Even with resolution, reinforce the collaborative direction of the company. If Mark felt angered by having to take calls for Jill when she took lengthy lunches, and Jill felt Mark’s tone was condescending, demonstrate your commitment to maintaining collaboration. For example, “I understand you can be great workmates. To address this problem, we have created a schedule for phone coverage that does not always rely on Mark and will be sending out a reminder to the team that lunches are within designated times.” In other words, make sure you close the loop!

Julie Gowthorpe, PhD, RSW, is a leading authority in the field of relationships. Renowned for her expertise in simplifying complex concepts, she shares this through a thriving private practice and a weekly radio broadcast, Dr. Gowthorpe speaks candidly with intimate and large groups. She transforms the lives of individuals and business teams, and in her forthcoming book, I Hate People, continues her mission to foster stronger, healthier connections. Visit www. gowthorpetherapists.com for more information.

BY KATE ZABRISKIE

The Habit Hack: Rewire Your Brain for Better Customer Service BUSINESS TIPS

Meet Lisa, a customer service manager with 15 years of experience. Despite her expertise, she finds herself stuck in a rut, unable to elevate her team's performance. "We attend workshops and get fired up about new strategies, but within weeks, we fall back into our old routines. It's so frustrating." People like Lisa aren't outliers. In fact, they are very often the norm.

The culprit? Our brains. Neuroscience reveals that habits, both good and bad, are deeply ingrained neural pathways. These mental shortcuts allow us to navigate daily tasks efficiently, but they can also hinder growth and innovation.

This phenomenon is not unique to customer service. Across industries, from healthcare to finance, professionals find themselves trapped in difficult-to-break cycles of behavior. The brain's preference for familiar patterns can be both a blessing and a curse. While it allows us to perform complex tasks without conscious effort, it can also make us resistant to change, even when that change is beneficial. So, how can we break free from this cycle and leverage brain science to create lasting change?

Identify Habit Triggers

The initial step in rewiring neural pathways is recognizing the habits that hinder progress. Common pitfalls include:

• Reverting to outdated business practices

• Taking shortcuts under pressure

• Becoming overly comfortable with routine tasks

Dedicate time to observing behavior. When do old habits emerge? What triggers them? Identifying these triggers is crucial to interrupting the habit loop. It’s important to note that triggers can be both external and internal. External triggers might include a ringing phone, a crowded queue, or a particularly challenging customer. Internal triggers could be feelings of stress, boredom, or even confidence that leads to complacency. By mapping out these triggers, you create a roadmap for intervention.

Disrupt Established Patterns

Once triggers are identified, it's essential to introduce disruptions. This process is not about willpower but about creating new neural pathways. Consider these approaches:

• Engage in positive self-reflection: Regularly remind yourself of the habits you aim to cultivate.

• Practice mindful pauses: When faced with an urge to react, take a moment to breathe deeply. This simple act can interrupt automatic responses.

• Modify the environment: Rearrange workspaces or introduce visual cues that reinforce desired behaviors. The key here is consistency. Each time you successfully disrupt an old pattern, you're laying the groundwork for a new, more beneficial habit. It's like creating a new path through a field – the more you walk it, the more defined it becomes.

Cultivate Improved Habits

Eliminating undesirable habits is insufficient; they must be replaced with positive alternatives. Consider these strategies:

• Think about what should occur: Consider all options, not just the tried-and-true choice before responding.

• Embrace thoughtful pauses: Resist the urge to rush. Quality interactions often require patience and careful consideration.

This step is about actively choosing new behaviors that align with your customer service goals. It might involve implementing a new problem-solving approach, adopting a more empathetic communication style, or utilizing technology in innovative ways to enhance customer experiences.

Reinforce

Neuroscience demonstrates that repetition strengthens neural connections, making new behaviors feel more natural over time. Think about the actions you can take to carve new mental pathways.

• Engage in daily reflection: Allocate time each day to review customer interactions, identifying successes and areas for improvement.

• Acknowledge progress: Set achievable goals and recognize when they are met. Positive reinforcement can significantly impact habit formation.

• Establish accountability partnerships: Share objectives with colleagues. Regular check-ins can enhance motivation and commitment.

Consider implementing a reward system that recognizes both individual and team efforts in adopting new habits. This could range from public acknowledgment in team meetings to more tangible rewards for consistent improvement.

Embrace the Journey

Rewiring your brain is a marathon, not a sprint. Neuroscientists suggest it takes about 66 days to form a new habit, so patience is necessary. Remember, progress isn't always linear. You might have setbacks, but each time you choose a new response, you're strengthening those neural pathways. Viewing these setbacks not as failures, but as opportunities for learning and refinement is crucial.

Meet Kate Zabriskie

“It was challenging at first," Lisa reflects, six months into her team's transformation. "But now, our new approach feels second nature. Our customer satisfaction scores have never been higher.”

Understanding the science behind habits and implementing these strategies allows you to break free from old patterns and elevate your customer service to new heights. The result? Happier customers, more engaged employees, and a stronger bottom line.

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.

MANUFACTURER PROFILE

Behind the Legacy: 80Years of Innovation and Excellence at Ampro

Alejo Cerrato, Vice President of Marketing at Ampro Industries, Inc., shares the story behind one of the most trusted brands in hair care. With over 80 years of experience, Ampro has kept its promise of delivering quality products at affordable prices while always pushing for innovation. From its early days on Memphis’ Beale Street to its recent growth, Alejo explains how Ampro continues to meet the needs of different hair types and support its community along the way.

OTC: Can you share the story behind Ampro’s founding and how it has evolved over the years?

Alejo Cerrato: Ampro Industries, Inc. was founded over 80 years ago on famous Beale street in Memphis, TN. Famous Blues musicians and early Rock and Rollers would come in to get the perfect products for those classic styles. Since then, the company has maintained its commitment to consumers: providing a quality product for a reasonable price. Over the decades, our product lines grew larger, and so did our commitment.

OTC: What core values and mission drive Ampro as a brand in the beauty industry?

Alejo: On the business side, our responsibility is to satisfy our customers’ needs with high quality products at reasonable prices. We strive to have orders promptly and accurately filled.

On the personal side, we take a great deal of pride in our efforts to make sure the customers get the greatest selections of high-quality products that they can use with confidence. If we can make someone’s day even a tiny bit better, we’ve done our jobs.

Our second responsibility is to those who work with us. They must have a sense of security in their jobs. Wages and benefits must be fair, the working environment safe, clean and orderly. There must be

opportunities for advancement, and individuals must be respected and rewarded based on their personal achievement and contribution.

Our third responsibility is to our community. We support good works and charity, and participate in the promotion of civic improvement, health, and acquaint the community with our activities.

OTC: What distinguishes Ampro products from other brands in the hair care market?

Alejo: All Ampro products have a little bit of magic. Our chemists are some of the best in the world and the quality and care we take with each item is unparalleled. These are our children. We love them and want to send them out into the world to be loved by others.

OTC: Can you discuss any recent product launches or innovations that you’re particularly excited about?

Alejo: We’re really excited about the innovations we have made in the spritz/sculpting spray category. Our Shine N Jam Right N Tight is the best formula this category has ever seen! The versatility of styles people can quickly achieve while leaving the hair feeling healthy have people saying, “Let me get my hair Right N Tight!”

We are introducing two very exciting items to the multi award winning

line, Magic Finger. The Magic Fingers Braid Spray and the Magic Fingers Unbraid Spray are perfect complements to the Magic Finger’s line. The market has been hungry for these products, and we are pleased to be able to meet demand.

Addressing the needs of professional stylist, we are also introducing our Giant Jam, the Shine N Jam Extra Hold 4 lbs.!

OTC: How does Ampro ensure that its products meet the diverse needs of various hair types?

Alejo: We are always listening, and consumers tell us what they want. Our laboratories are constantly working on new projects with professionals in the industry, distributors, OTCs owners, and consumers. We receive feedback from them, analyze it, and act on that feedback to ensure we have the best product that fulfills consumer’s needs.

are continuously developing the skills of those who work with us. We have plans to continue expanding our popular product line with products sure to become household favorites. We might even have a secret project or two we are currently working on that will be sure to shake up the industry! Stay tuned.

OTC: How does Ampro gather feedback from beauty supply owners and customers to improve its offerings?

Alejo: We have a team of merchandisers on the field who ensure our products are on the shelves, looking good and ready to be picked by consumers. We also have a team of stylists, braiders, locticians, barbers, and professionals in the industry who work with us in every step of product development.

OTC: What support do you provide to beauty supply owners to help promote and sell your products effectively?

Alejo: Our team of merchandisers makes sure stores have good product in the shelves, and to address any questions or challenges on a case-by-case scenario. Every question is answered, every problem is solved.

OTC: What are Ampro’s plans for expansion in the coming years, both in terms of product lines and market reach?

Alejo: We are finalizing the expansion of our facility. We added over 250,000 sq ft in a new building adjacent to the original one, and purchased cutting-edge technology, state-of-the-art machinery, and

OTC: How is Ampro adapting to the growing demand for sustainable and eco-friendly products?

Alejo: We deeply care about the environment and sustainability. We use sustainable raw materials in our formulations and continue to increase the percentage of PCR materials in our packaging as it becomes available and viable. We’ve also recently invested in almost 3 million square feet of forests which we maintain to offset a significant part of our carbon footprint.

OTC: What message would you like to convey to beauty supply owners who are currently carrying Ampro products?

Alejo: Thank you! We wouldn’t be where we are today without your help. We would like to make sure each one of you knows that we enjoy working with you and appreciate your support. We are here to answer their questions, directly or through our team of merchandisers, and are lucky to have them working with us.

BY LEXIE DY

Smart Money Moves: Essential Financial Management Tips for Beauty Supply Store Owners SMART

We explore strategic financial approaches that can enhance your store’s profitability and set the foundation for long-term success.

Running a beauty supply store is more than just stocking the latest products and building loyal customer relationships; it’s also about managing finances to keep your business flourishing. Effective financial management helps beauty supply stores cover operational costs, invest in growth opportunities, maintain competitive pricing, and prepare for economic fluctuations. For store owners, staying on top of cash flow, budgeting, and

profit margins is as essential as delivering quality products. Here, we explore strategic financial approaches that can enhance your store’s profitability and set the foundation for long-term success.

Build a Financial Safety Net

Creating an emergency fund is a smart way to protect your store from unforeseen financial challenges or economic downturns. By setting aside a portion of

your income, starting with about 10% of your annual revenue, you build a safety net that can cover essential expenses like payroll or inventory restocking when times get tough. Store this fund in a separate savings account for quick access when needed. Initially, aim to save up to $5,000, but ultimately, strive to cover three to six months of operating costs. This strategy not only shields your business from unexpected setbacks but also grants you peace of mind,

allowing you to focus on delighting your customers.

Equip Your Team with Expense Management Skills

Training your staff on the importance of expense tracking can significantly enhance your store’s financial practices. By teaching your team how to accurately log all expenditures, from small purchases to larger investments, you ensure that your financial data is precise and current. This practice highlights areas where spending can be optimized and fosters a culture of accountability. Implementing a centralized tracking system simplifies this process, providing real-time updates and easy access to financial data, which supports informed decision-making and cost control.

Embrace the Value of Loyalty Programs

Assessing the financial impact of loyalty programs can provide valuable insights into your store’s revenue dynamics. A wellstructured program can boost customer retention, which is vital given the typically localized clientele base of beauty supply stores. By integrating these programs with your point-of-sale systems, you can track customer transactions and redemption patterns. This data helps identify which promotions genuinely drive loyalty and

increase sales, rather than just offering discounts without long-term benefits. Such programs not only enhance customer loyalty but can also increase revenue when strategically adjusted based on detailed consumer behavior analysis.

Draw in New Clients with Smart Pricing Strategies

Introducing an initial pricing strategy can significantly boost trial rates and customer retention for your store. By offering reduced prices to new clients, you create an enticing opportunity for them to try your products with minimal financial commitment. A survey indicates that 80% of consumers are more likely to try a new brand if a discount is provided, showcasing the potential of this approach to quickly attract new customers. This strategy not only helps capture a larger market share but also gathers valuable feedback for inventory selection, encouraging repeat visits without heavily impacting profits.

Streamline Operations with a Document Management System

Establishing an organized system for handling your store’s documents is essential for efficient operations. Digitizing important records, vendor agreements, and financial statements makes it easy to track important details while reducing paper clutter. Using

PDF format ensures documents retain their formatting and appear consistent across devices, enhancing both professionalism and readability. Plus, accessing PDF online resources allows you to convert, compress, and modify files with ease, giving you flexible tools for managing essential paperwork.

Boost Cash Flow with Effective Inventory Management

Efficient inventory management is key to enhancing your store’s cash flow. By accurately forecasting product demand, you can avoid overstocking and free up funds tied in unsold items. Regular inventory assessments help identify slow-moving products, allowing you to implement liquidation strategies like discounts or clearance sales. Negotiating favorable payment terms with suppliers can also align

inventory purchases with sales, further improving cash liquidity. Implementing inventory management systems boosts tracking efficiency and supports timely decision-making, ensuring your store remains competitive.

Solidify Your Future with Accurate Record-Keeping

Efficient record-keeping is essential for maintaining precise tracking of income and expenses in your store. By adopting straightforward financial systems, you

Meet Lexie Dy

ensure compliance with tax regulations and facilitate smoother tax preparation processes. Utilizing digital solutions reduces the need for physical storage and enhances retrieval of essential documents like receipts and invoices. Incorporating expense tracking apps automates the process, allowing real-time monitoring of financial transactions, which is crucial for budgeting and profitability.

The financial acumen you cultivate today can become the secret ingredient that sets your beauty supply store apart in a bustling

marketplace. By integrating these strategic practices, you not only craft a resilient foundation for your business but also position yourself as a visionary leader in the beauty industry. Financial management is not merely about balancing the books; it’s about envisioning a prosperous path forward. Embrace these insights, and watch as your efforts blossom into sustainable success, where exceptional products and financial savvy harmoniously coexist.

Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Lexie helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.

KNOWLEDGE TO KNOW

OGX is thrilled to introduce Rosemary Mint, a powerful clarifying blend formulated to remove oil, residue, and product buildup, delivering a fresh start for healthier, more vibrant hair. Infused with rosemary and rosemary oil—ingredients that are quickly rising to the top of hair care trends—this formula is designed to enhance hair’s natural beauty while promoting a healthier scalp.

INTRODUCING Rosemary Mint: A Clarifying Hair Care Blend For Stronger, Healthier Hair

With more consumers actively seeking rosemary-infused products for their hair, beauty supply store owners now have the perfect opportunity to meet that demand. Here’s why Rosemary Mint stands out:

Why Rosemary?

Rosemary and rosemary oil are known for their numerous benefits, particularly for scalp health and hair growth. Customers are becoming increasingly aware of these advantages, making rosemary a must-have ingredient in hair care routines. Evidence shows that it not only strengthens and rejuvenates hair but also helps restore scalp balance.

Top Benefits of Rosemary for Hair:

• Boosts Shine: Rosemary helps revitalize dull hair, enhancing its natural luster.

• Strengthens Strands: It works to reinforce weak hair, reducing breakage and split ends.

• Soothes the Scalp: Rosemary oil has anti-inflammatory

properties that calm and soothe the scalp, reducing irritation.

• Promotes Thicker-Looking Hair: Its ability to promote hair growth helps create the appearance of fuller, more voluminous hair.

• Re-Energizes the Scalp: The stimulating properties of rosemary help promote better blood circulation to the scalp, supporting healthier hair growth.

Talking Points for Your Customers

For beauty supply store owners, Rosemary Mint can be a key product to recommend to customers seeking a solution for scalp care, hair growth, or clarifying treatments. Here are a few talking points to help store owners engage with customers:

• “Looking to refresh your hair? Try our Rosemary Mint blend—perfect for removing buildup and restoring shine.”

• “If you’re dealing with an oily scalp or product buildup, rosemary oil is a great natural remedy. This formula leaves hair fresh without stripping its natural oils.”

• “For customers with concerns about hair thinning or breakage, suggest rosemary-based products like this blend, which promotes thicker, stronger strands.”

• “Rosemary Mint also works wonders for soothing sensitive scalps, making it ideal for anyone experiencing irritation or dryness.”

Introducing Rosemary Mint

It’s a clarifying blend that helps remove oil and residue to clear away and build up.

Rosemary and rosemary oil are coming to the top of hair ingredient trend and there is evidence consumers are using and asking for this ingredient due to its scalp and hair benefits.

Top 5 Benefits Associated to Rosemary (Hair) 1. Boost shine 2. Strengthens Strands

3. Soothes the Scalp

4. Promotes Thicker-Looking Hair

5. Re-Energizes the Scalp

Nappy Styles: Celebrating Natural Hair, One Style at a Time

Turkesha McIvy, owner of Nappy Styles and a second-generation marketer, is passionate about celebrating natural hair. Nappy Styles creates products that reflect authentic, everyday styles while staying ahead of trends in the textured hair market.

OTC: Can you share the inspiration behind the creation of Nappy Styles and its mission in the beauty industry?

Turkesha McIvy: I’m a second generation marketer in the multicultural industry. I’ve observed and participated in the building of a successful brand and with the help of my father I am going to do it again. We created and developed the number one brand for Locs & Twist in the world before selling in 2014.

OTC: Who is your primary target audience, and how do your products cater specifically to their needs?

Turkesha: Our primary target audience is mainly males from 5 years old to 65 years old who do not want to conform by combing their hair and enjoy wearing the “unkept” look. Napping Styles can also be the transition look worn before starting locs.

OTC: What sets Nappy Styles apart from other brands in the textured hair care market?

Turkesha: We’re the only company that focuses solely on developing innovative products that address the creative styles of today’s consumer. Most companies in our industry are followers with little to no insight of what is happening regarding hair fashion in our communities.

OTC: How does Nappy Styles prioritize sustainability in its product development and packaging?

Turkesha: We develop an inordinate amount of time studying the sustainability of natural raw materials and eco friendly components.

OTC: What resources or support do you offer to beauty supply owners to help them effectively promote and sell Nappy Styles products?

Turkesha: Our focus is very simple. We want to provide the OTC stores with an abundance of samples. We realize that sampling is a great value to our customers and the beauty supply stores because it shows their customers that they’re truly valued. Sampling can be very expensive but it connects our customers with our consumers in an appreciative way.

OTC: Do you provide training or educational materials for store staff to help them better understand and communicate the benefits of your products?

Turkesha: Yes we offer tele training as well as in person education for the staff of our distributors. This gives us an excellent opportunity to help them learn about the benefits their customers receive by using our products as well as the profitability of stocking our products on their shelves.

OTC: How does Nappy Styles incorporate customer feedback into product development or improvement?

Turkesha: We participate in consumer trade shows nationwide and use this opportunity to gather important feedback from the customers and give them samples to try our products.

OTC: What trends in the textured hair care market do you see influencing your product line in the near future?

Turkesha: This is a very good question and one that is not often asked. We have a very simple answer. Look at the young boys in grade school, the teen boys in middle school, the young men in high school and college and observe the majority are wearing “Nappy Styles” and let’s not forget the college and professional athletes (NBA, NFL) and many actors. Just turn the TV on to any game at any level and see Nappy Styles upside.

OTC: Can you give us an overview of the product range and what new products or lines are in the pipeline?

Turkesha: We offer all of the products needed to create an maintain today’s Nappy, Unkempt Styles which consists of the following items: Napping Gel and Paste

Quick Soft Leave-In

Beard Oils and Growth Balm are our top selling items. We have introduced Wolfin’ Waves. Please Google Wolfing Waves to grasp the magnitude of this complex concept surrounding waves. As for new products, we are going to introduce probably the most innovative product line of the last 10 years. We’re creating and combining grooming with human behavior for both physical and psychological wellbeing in 2025.

OTC: How does Nappy Styles engage with the community and support initiatives that promote natural hair care and beauty?

Turkesha: As mentioned above we participate in consumers shows, natural hair shows and seminars as well as working on creating legislation to support the natural hair industry to make it easier for natural hair stylists and braiders to make a living doing what they love without government regulations.

OTC: What does the future hold for your brand?

Turkesha: Our future is really bright. Nappy Styles was created in 2017. We were ahead of our times and faced rejection because of the name but now it’s what we’re wearing. The term was perceived as negative based on the societal norms established by others but today as mentioned above, just look at the school bus stop, visit any school at any level and turn the TV to any college or professional sporting event and see “Nappy Nation” present and dominant.

Turkesha McIvy Owner of Nappy Styles and a second-generation marketer

The Makeup Show Chicago is Talking Skin, Innovation,

and Authenticity in the Beauty Industry.

As The Makeup Show prepares to return to Chicago, November 16th-17th, 2024, education is taking the lead; uniting the beauty community through inspiration, inclusion, and individuality.

As The Makeup Show prepares to return to Chicago, November 16th17th, 2024, education is taking the lead; uniting the beauty community through inspiration, inclusion, and individuality.

The beauty industry is constantly changing. With growing awareness of the different forms beauty takes and the importance of highlighting diverse artistry and expression, makeup artists are embracing their unique approaches to the craft and their paths through this industry.

For nearly 20 years, The Makeup Show has been curating influential and innovative voices in beauty, giving artists an opportunity to learn from masters in skin, glamour, special effects, theater, editorial, bridal, and more. Along with access to pro beauty brands and leading products, the show provides classes in business and marketing, handson workshops, seminar and demo stages, and a mainstage where pro and celebrity artists share their stories, experience, and artistry.

This year, The Makeup Show is hosting six aspirational artists on its Main Stage, four of which have created their own brands with industry shifting products: Ashunta Sheriff-Kendricks with Ashunta Sheriff Beauty—a Black-owned line built on clean, vegan, and cruelty-free principles, Viktorija Bowers with KIT Ritual—an organizational brand focused on artistry, Danessa Myricks with Danessa Myricks Beauty—a brand that has revolutionized the industry with award winning products and a message that beauty is for everyone, and Uzo with UZO Beauty—a company where beauty meets utility in formulas designed with skin in mind. Also joining the Chicago Main Stage is Daniel Martin and Roshar, both artists who have had inestimable influence through their long-lasting creative careers.

With backgrounds ranging from fine arts to surgical study, these individuals bring incredible force to the industry and will be discussing what it means to create influence with authenticity, how to develop your own signature style, ways to master complexion coverage for perfect skin, how to maintain natural beauty, and how to capture the imagination through makeup.

Alongside these sessions, The Makeup Show Chicago will run seminars and demos across three additional stages. Presented by brands sponsoring and partnering with the show, attendees will have the

opportunity to hear from experts on topics such as color correction, branding, kit building, gender-affirming makeup, body makeup, creative color and more. For beauty students especially, these resources can help affirm the art of makeup as a promising and fulfilling career. Through years of building relationships with Chicago’s many beauty schools, The Makeup show has remained dedicated to supporting teachers and students through discounted rates, individual school visits, accessible curricula, and sponsors like MUSE BEAUTY PRO which works with schools to help build pro kits for their students.

As the industry continues to evolve, The Makeup Show continues to trailblaze professional education—providing unique experiences for artists who are truly passionate about their work. This November, The Makeup Show invites the entire beauty community in and around the city of Chicago to join in this incredible weekend; to learn, to grow, and to be inspired.

ABOUT THE MAKEUP SHOW

The Makeup Show is one of the largest professional makeup events in the United States, offering artists the ultimate Beauty Experience. The show brings together more than 120 of the most exclusive beauty brands in the industry, an average of more than 5,000 artists in each city, and individuals from all over the world to learn techniques from master artists, mingle with peers, and shop their favorite brands. The show focuses on career building and networking within the makeup community by presenting an unparalleled lineup of education and appearances from top beauty professionals, with 6-8 stages of education from legendary artists and industry experts. It provides a unique experience for the makeup professional to network directly with the best in the business. Owned and produced by Shelly Taggar and Alan Boss, The Makeup Show travels to NYC, Chicago, Atlanta, Los Angeles, Houston, San Francisco, and Washington D.C., amongst other US states and international countries.

NEW FEEL IT FORMULA “

STRENGTHENING HAIR & SCALP REGIMEN

Formulated with Peppermint, Rosemary & Sage to treat your scalp, help restore breakage and promote healthy hair growth.

Farouk Systems Hosts 2024 North American Conference in Cancun

Held at the Moon Palace Resort & Spa, over 1000 attendees traveled from across North America

With immense joy and gratitude, Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. (FSI), hosted over 1,000 hairstylists at the Moon Palace Resort & Spa in Cancun, Mexico, from September

27-30, 2024. FSI’s Cancun Conference 2024: Innovation, Education & Lots of FUN featured a wealth of educational classes, a Discovery Hub (Interactive Learning Center), along with spectacular events such as the Welcome Party and Gala, offering inspiration and networking opportunities.

Attendees had the chance to learn from Master Artists hailing from the United States, Canada, Mexico, Europe, and the Middle East. These industry icons demonstrated the latest trends and innovative techniques to inspire and empower stylists, ensuring they left with not only renewed creativity but also cutting-edge skills to apply in their daily work.

Dr. Shami personally expressed his heartfelt appreciation to all in attendance, recognizing the power of unity and education in the industry. “Thank you for being here; it’s a pleasure and an honor to represent Farouk Systems and to welcome each and every one of you,” he shared warmly. He praised the artistry and hard work of the beauty professionals present, stating, “Every one of you is an artist, and together, we can uplift our profession.”

Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc., addresses attendees.

Dr. Shami’s dedication to advancing education within the beauty industry was further emphasized in his closing words: “Whatever I do, I want to give back to you. I dream of this industry being the best in the world, filled with the most beautiful people.” His passion for empowering the next generation of stylists is evident in every aspect of FSI's work.

Adding to the magic of the event, special guest JorgeX from Xpresion Creativos, an internationally acclaimed hairdresser, wowed audience members with his unique blend of technology and hairdressing innovation. JorgeX is known for pushing the boundaries of creativity and was recently named International Hairdresser of the Year for 2023/24.

Top FSI Educators, including Mego Ayvazian, Anna Cantu, Patrick Kalle, McKenzie Lehmann, Fadi Mehanna, and Leonel Rodriguez led a series of hands-on classes. Featured sessions included “Shear Brilliance: Trendsetting Cut & Color” and “Crowned Creations: Styling Splendor with Royal Treatment.”

The glamorous Gala Night was a standout moment of the conference, showcasing stunning performances and incredible artistry. Renowned

hairstylists Mego Ayvazian, Anna Cantu, Bradley Tuggle, Rocky Vitelli, and JorgeX merged art and technology to create unforgettable runway moments, each one a testament to FSI’s educational focus. The stylists demonstrated their mastery using FSI’s groundbreaking tools, such as the LG CHI Color Master Factory, CHI Ionic Permanent Shine, and Royal Treatment products.

During the 3-day conference, FSI also debuted its newest tools, including the CHI LAVA AirGlam Multi Styler and CHI LAVA PRO Turbo Hair Dryer, sharing additional upcoming launches for 2025. The company’s focus on education and innovation was at the forefront, offering attendees a glimpse into the future of beauty technology.

Looking ahead, Farouk Systems Inc. remains deeply committed to educational excellence, continually raising the bar in haircare and styling. As attendees left the conference, they carried with them not just inspiration, but an arsenal of knowledge and skills to elevate their craft and careers.

For more information on Farouk Systems and upcoming events,

Please visit www.farouk.com

About Farouk Systems, Inc.: Farouk Systems, Inc. is a Houstonbased company known for its innovation in the professional hair care industry. The company manufactures high-quality professional hair care products under the brands CHI, BioSilk, and Royal Treatment.

in-cosmetics Asia Innovation Zone Best

Ingredient Awards shortlist announced

The shortlist for the 2024 in-cosmetics Asia Awards has been revealed following a record number of entries this year. Winners will be announced at the official in-cosmetics Asia Awards Ceremony in November in Bangkok, Thailand.

This year, 20 entries have been shortlisted from a total of 100, marking the highest number of submissions to date. Last year’s event featured 85 ingredients in the Innovation Zone, but the 2024 zone has seen a significant increase, with companies like Cargill, SEWA KASEI, Lubrizol, CLR Berlin, and Oat Cosmetics among the contenders.

This year’s shortlist was judged by an expert panel comprising experts from renowned companies such as L’Oréal, Procter & Gamble, Amorepacific, and more.

Judges from other in-cosmetics Group Award events do not participate in the judging of the in-cosmetics Asia Awards.

The shortlisted nominees for the Best Functional Ingredient category are:

• BRASCA with IDRAWAX® REVO

• Elementis with BENTONE HYDROLUXE™ 360

• IOI Oleo GmbH with DYNASAN®

CrystalCONTROL L

• Kaffe Bueno with KLEANSTANT®

• LESSONIA with ALTER-EMULGEL, a 100% natural and plant-based emulsifier

• Lubrizol with Novemer™ CS polymer

• Lucas Meyer Cosmetics by Clariant with Pickmulse™

• Oleon with RADIASTAR 1436

• SEIWA KASEI CO., LTD. with Vistanol GDHR-Pure

• Wilmar with WILSOL SPF BOOSTER

• Shortlisted in the Best Active Ingredient category are:

• ALGAKTIV with ALGAKTIV® Densidyl

• CODIF TN with PANTODIUM CICA

• dsm-firmenich with ETERWELL™ YOUTH

• Givaudan Active Beauty with Neuroglow™

• LipoTrue with DEEPSTRINE™

• Provital, S.A. with SHILOXOME™, an ecosystem for a multi-ome skin protection

• RAHN AG with ILLUMISCIN®-GLOW

• SILAB with COMMUSYS®

• Solabia Group with Serenibiome®

• Vytrus Biotech with BAOLIFT™: Your Skin Workout

The awards will also celebrate the Spotlight On Formulation Award winners, featuring over 40 formulated personal care ingredients judged live at the show, as well as honour the 9 Faces of the APAC Beauty Industry. The 9 Faces initiative celebrates the innovators, changemakers, and unsung heroes who have significantly contributed to the region’s personal care sector.

Sarah Gibson, Event Director of in-cosmetics Asia, said: “We are so proud to announce this year’s shortlist for the in-cosmetics Asia Awards, drawn from a record number of 100 entries. The quality of submissions this year made it a very tight competition, and our expert judging panel faced a difficult task in selecting the finalists. It’s the innovative contributions from our exhibitors that make this event what it is, and without them, the industry wouldn’t have achieved such progress.

For more information and to register to attend in-cosmetics Asia, www.in-cosmetics. com/asia

LUMENE GROUP BECOMES A CERTIFIED B CORPORATION

Lumene Group, one of the leading Nordic beauty companies, is proud to announce that it is officially a Certified B Corporation™ (B Corp). This prestigious achievement emphasizes Lumene Group’s long-term commitment to social and environmental performance, accountability, and transparency. As the first beauty company in Finland to achieve B Corp Certification, Lumene Group stands alongside only six other certified B Corporations in the country.

Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance and to have made a public commitment to stakeholder governance. Lumene Group is joining a leading global movement for a more equitable, inclusive, and regenerative economy. Two of the three Lumene Group brands, LUMENE and CUTRIN, are now B Corp certified. In the future, the Group aims to achieve full certification, including its newly acquired brand, IDA WARG Beauty.

“We at Lumene Group believe that businesses have an important role to play in supporting our environment and society. B Corp Certification amplifies our commitment to delivering tangible positive outcomes for all our stakeholders. We are proud of this milestone on our journey to build Lumene Group as the next big export success from Finland and even more excited about the journey ahead. Building on over 20 years of committed sustainability efforts by our teams, we are now ready to take a leading role in showing the world how circular beauty can catalyse positive change”, says Adrian Innergård, CEO at Lumene Group.

Pioneering circular beauty

third-party analyst to demonstrate their responsible practices in areas like energy use, waste management, water consumption, diversity, ethics, and corporate transparency.

The B Corp certification process evaluates every aspect of a business's operations, focusing on five key impact areas: Governance, Workers, Community, Environment, and Customers. To achieve this certification, companies must score over 80 points and be verified by an independent,

Lumene Group has achieved a score of 84.5 on their verified B Corp Assessment.

More than twenty years ago, Lumene Group

launched its first upcycled ingredient, derived from a side stream of the food industry, paving the way as a pioneer in applying circular economy principles to the beauty business. Today, achieving B Corp Certification is a powerful endorsement of the Group’s journey to becoming a leading company in circular beauty.

“The B Corp certification offers consumers confirmation that when they buy a LUMENE or CUTRIN product, their purchase supports a company committed to creating high-performing beauty products that also consider communities and environment. As a B Corp, we are also proud to join a leading movement that supports a collective vision of an inclusive, equitable, and regenerative economy”, says Alain Mavon, VP of R&D and Sustainability at Lumene Group.

Becoming a B Corp has been achieved through a longterm and company-wide sustainability approach, guided by three core pillars:

• Leading circular beauty: Lumene Group is committed to increasing the share of circularity across our value chain, respecting the limited resources of our planet.

• Engaging in Climate action: Lumene Group strives to reduce our GHG emissions across the value chain while continuing to grow the business and continue to support wetland restoration to minimize the environmental footprint.

• Promoting social responsibility: Lumene Groups ensures health and safety for everyone in the workplace, practise responsible sourcing and due diligence in the supply chain, and maintains a diverse, equal, and inclusive product portfolio and marketing communication.

Lumene Group is now part of a worldwide community of businesses determined to make a positive impact on people and the planet. They join 9,000+ Certified B Corps operating in 96 countries across the globe, representing 162 industries.

Read more about Lumene Group’s B Corp Certification here: https://www.lumenegroup.com/b-corporation/

Holiday Themed Events and Workshops: Engaging Your Customers

The holiday season is the perfect time to connect with customers and boost sales through engaging events and workshops. Here are nine tips for beauty supply owners to create memorable holiday-themed experiences that will attract shoppers and encourage them to explore your products.

Plan a Festive Kick-Off Event

Start the holiday season with a kick-off event to build excitement. Offer a preview of your holiday deals, along with product samples or mini services, to engage early shoppers and generate buzz.

Host Festive Makeup Tutorials

Organize live makeup tutorials focused on holiday looks—like party glam or subtle everyday styles.

Partner with local makeup artists who can showcase techniques using your products, and promote these events on social media and in-store.

Offer Skincare Workshops for Winter Care

Help customers prepare for the winter season with skincare workshops that focus on tackling dry skin. Provide product demonstrations, let attendees try the products, and offer a special discount for purchases made during the event.

Set Up DIY Gift-Wrapping Stations

Create a festive gift-wrapping station with holiday-themed wrapping paper and ribbon. Allow customers to wrap their own purchases, adding a fun, hands-on element to their shopping experience.

Organize a ‘Gift-Yourself’ Self-Care Session

Host a self -care event where customers can indulge in mini treatments or guided self-care activities. This could be a great way to showcase bath, body, or relaxation products as holiday gifts for themselves or loved ones.

Arrange Holiday Pop-Up Shops

Invite local brands or artisans to set up pop-up shops in your store, giving customers a chance to explore unique products. Promote these pop-ups through social media to broaden your store’s reach and draw new visitors.

Run a Holiday-Themed Product Raffle

Organize a holiday raffle featuring bundles of your best products. Encourage entries with purchases or social media engagement, creating excitement and offering customers a chance to win exclusive gifts.

Curate Holiday-Themed Gift Sets

Put together holiday-themed gift sets featuring popular products, making it easy for customers to find ready-made gifts. Offer a discount for bundled purchases to encourage gift-buying.

Create a Customer Appreciation Day

Dedicate a day to celebrating your loyal customers with special offers, small gifts, or refreshments. This gesture can make them feel valued and encourage them to return during the busy season.

YOU’RE INVITED TO OTC BOOK CLUB

THE MAP OF TRUTH: A Journey to Joy Workbook

By Iveta Kuzela

Trouble expressing yourself? Stuck in life? Difficulty understanding who you are & where you are going? Lonely longing for love, happiness, and joy? Feeling unworthy?

Discover how this beautifully illustrated self-discovery workbook will help you begin the next chapter of your life through thought-provoking questions, insightful case study scenarios, and activating journal prompts that offer meaningful introspection on your interpersonal communication skills; your identity; your emotions; your relationships and the definition of your strength, values, passions, and dreams that comprise your life's meaning.

Harness the amplifying power of journaling and get your thoughts out of your head and onto paper for greater clarity and understanding as you learn how to:

• Strengthen your interpersonal communication skills to harness clear messages and effective interaction with others.

• Get clear on what you want from yourself, from life, and take control to use your inner power to create change.

• See your own worth so that you can recognize, set, and reinforce boundaries in your life.

• Feel good in your own skin and embody a positive self-image of the person you already are.

• Build courage, trust your own judgment, and believe in your ability to embrace what comes next so that you never feel like you need to ask permission again.

More than just a self-help workbook, this is a step-by-step roadmap with a collection of proven strategies that author and National Board Certified Coach, Iveta Kuzela, uses to guide you to become the hero of your story.

Beauty

Bu

Sophia Winston Advertising Sales Representative

Q: What are the top tips for beauty supply owners to share with customers about maintaining healthy hair in a multicultural market?

A: For multicultural hair care, it’s crucial to emphasize the importance of moisture and protection. Customers should look for products with natural oils like argan or coconut oil, which work well for many hair types. Protective styles, such as braids or twists, help retain moisture and prevent breakage.

Q: How can beauty supply owners help their customers find the right makeup for diverse skin tones?

A: Inclusivity in makeup is more important than ever, and customers need guidance on choosing shades that truly match their skin tone. One tip for beauty supply owners is to stock a range of foundations with various undertones, from cool to warm to neutral, to cater to diverse skin tones. You can also offer testers or samples so customers can try products before purchasing.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Essential Picks for Perfectly Styled, Hydrated Hair

Looking for the best hair care products to recommend to your customers? From rich creams to powerful gels and styling foams, these selections bring nourishing ingredients and innovative formulas to every hair type. Whether they’re after soft curls, sleek shine, or frizz-free styles, these products will help your customers achieve their ideal look.

IC Hair Polisher Serum

This anti-breakage formula fills, seals, and smoothes the cuticle. It is 100% effective on permed, relaxed, bleached, dry, abused or sun/chlorine-damaged hair. It eliminates frizzy hair, helps prevent static and flyaways, and provides body and better manageability.

It’s Jam Professional Conditioning Gel With Biotin + 5 Black Essential Oils

The Africa Anti Aging It’s Jam Professional Conditioning Gel, is a premium hair care solution formulated to nourish and revitalize the hair with the power of nature’s ingredients. Infused with a blend of Biotin and 5 Black Essential Oils, including Jamaican Black Castor Oil, Black Tea, Black Cumin, and Black Currant, this innovative gel offers multiple benefits for the hair. Crafted without parabens, petroleum, formaldehyde, mineral oil, or alcohol, this conditioning gel provides a gentle yet effective approach to hair care.

Mint Condition Style & Set Foam

A styling foam enriched with sea moss and aloe vera crafted to tame frizz, add body and hold your customers desired style in place. Nourishment begins with the scalp and ends with vibrant, healthy and shiny hair. This premium hair styling foam is enriched with minerals to provide a residue-free finish. Your customers hair will be left feeling smooth, shiny, sleek, while achieving the perfect bounce.

Cantu Coconut Curling Cream

Your customers coils, waves, curls, locs, and braids will love the hydrating and nourishing ingredients with Cantu For Natural Hair Collection formulated with powerful essential oils and pure shea butter. The Coconut Curling Cream will soften, condition, and lengthen curls. The award winning formula is great for Type 3 curls and Type 4 coils and is made with lightweight pure shea butter, coconut oil, and 7 other essential oils.

Essential Hair Solutions for Retailers

As a beauty supply owner, offering your customers innovative solutions that cater to their specific hair concerns can set your store apart. In this feature, we spotlight five standout products designed to nourish, protect, and style a variety of hair types. From revitalizing oils to conditioning gels, these essentials not only enhance hair health but also provide the luxurious experience that today’s consumers seek.

The Rosemary Mint scalp and hair oil is a nutrient-rich, intensive formula meant to help your customers address their hair concerns. From nourishing hair follicles, smoothing split ends and helping with dry scalp, this hair oil uses natural, organic ingredients and essential oils to provide the care their hair deserves. Your customers can use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment.

Olive Oil gel is a staple in the ECO STYLE line of hair gel products that’ll leave your customers hair moisturized and healthy with superior hold. It’s made with 100% pure olive oil to add shine and lock in moisture from root to end. Olive Oil gel is weightless in texture and allows maximum flexibility to achieve the desired style.

This Shining & Conditioning Extra Hold formula has microemulsion technology for extra hold and shine. Its conditioning formula provides up to 3X less breakage. The results: no wax, no flaking and no drying alcohol. lt provides a flakefree conditioning strong hold. The styling gel conditions and shines and is great for styling. Your customers can use Let’s Jam for braiding, smoothing edges, twisting, taming frizz and flyaways.

BioSilk Silk Therapy Original is a weightless leavein silk replenishing and reconstructing treatment that helps repair, smooth and protect all hair types. It fills the voids in the hair cuticle to create smooth hair and aids in preventing split ends. It also provides incredible shine.

ON NATURAL Curl-N-Wavy Curl Defining Conditioner & Detangler is made with superior quality ingredients. It is excellent for all types of chemically processed and natural curly and wavy hair with a defining "S" pattern of the curl. The improved formula helps to restore moisture and soften dry, frizzy, damaged hair.

I. Purchase the

SHOW CALENDAR

NOVEMBER | DECEMBER

Date Description Place Website

November 3–5 Expo Beauty Show (EBS) Mexico City, Mexico www.expobeautyshow.com

November 3–6 Pack Expo International Chicago IL www.packexpointernational.com

November 4–7 Global Wellness Summit St. Andrews, Scotland www.globalwellnesssummit.com

November 5–7 in–cosmetics BITEC

Thailand www.in-cosmetics.com

November 5–7 Cosmex Bangkok, Thailand www.cosmexshow.com

November 7-9 Saigon Beauty Show K-Beauty Expo Ho Chi Minh, Vietnam https://saigonbeautyshow.com/

November 6–8 Innocos Singapore https://checkout.tito.io/innocos/singapore

November 10–11 Aesthetic Anti–Aging Medicine World Conference Kyoto, Japan www.amwc-japan.com

November 11–12

November 12–15 Cosmoprof Asia

November 15–16 Visage

www.cosmoprof.com

November 26-28 Beauty West Africa Lagos, Nigeria www.beautywestafrica.com

December 5-7 Cosmoprof India Mumbai, India

December 11-13 Society of Cosmetic Chemists HQ Annual Scientific Meeting Los Angeles, CA www.scconline.org/Events/

December 17–19 PCE Yinghe Dubai Personal Care Expo Dubai UAE www.spcexpo.com

December 17-18 Professional Beauty Mumbai

India https://professionalbeauty.in/pb-india-2024shows

RETRACTION NOTICE

In the June 2023 edition of OTC Beauty Magazine, an article and advertisement were run which incorrectly identified PureO Natural Products LLC and Trendz Beauty Academy LLC's LOC N products as counterfeit products. Trendz Beauty Academy LLC and Nicole Shuler are the creators and owners of authentic LOC N products. To purchase authentic LOC N products, or for additional information about LOC N products, you can:

• Visit Trendz Beauty's website at https://www.locnhairproducts.com/;

• Send Trendz Beauty an email at info@locnhairproducts.com;

• Call Trendz Beauty at 484.763.3975; or

• Follow Trendz Beauty on social media at

▶ @locnhairproducts (Instagram)

▶ https://www.facebook.com/locnhairproducts (Facebook).

Keratin is what your hair is ...Nothing works like ApHogee!

When it comes to restoring beautiful hair

• Keratin strengthens hair structure, making it more resistant to breakage and heat damage.

• Keratin restores porous gaps in hair strands, making it smoother, easier to brush, and less likely to dry out.

• Keratin repairs the hair cuticle, reducing frizz and making curly hair easier to style. without straightening

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의

시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로

보내주시거나 이메일을 보내 주시면 됩니다.

(연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular skincare and cosmetics products in your store?

• Do you currently have an area offering hair care tips/advice on skincare and cosmetics products? If so, has it been successful?

• Is there any other topic you want to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) __________________________________

State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

AD INDEX

SCAN ME

Olive Oil is packedwith natural emollients, including Oleic Acid,that penetrate the hair shaft to add softness and shine.

Deeply Moisturizes Replenishes Adds Shine

ARGAN OIL

Argan Oil is rich in Oleic Acid and Vitamin E to lubricate the hair shaft so each strand maintains moisture, to prevent dryness and reduce frizz.

Deeply Moisturizes Nourishes Controls Frizz

Krystal contains Hydrolyzed Wheat Protein, to improve moisture retention and elasticity, giving the hair softness and shine.

BLACK CASTOR & FLAXSEED OIL

Black Castor is a natural humectant with properties to preserve the hair's natural moisture. Flaxseed Oil, packed with B Vitamins, strengthens the hair follicle.

COCONUT OIL

Coconut Oil, rich in lauric acid, is easily absorbed into the hair shaft to moisturize, reduce breakage and protect the hair from protein loss and damage.

CURL & WAVE

Curl & Wave Gel is a ﬁrm hold gel, ideal for curly and wavy hair. With Tea Tree extracts, the formula deﬁnes and moisturizes waves and loose curls.

SPORT

Sport gel is made with plant derived wheat protein that helps repair stressed strands. The natural humectant properties provide optimum moisture balance.