OTC Beauty Magazine | December 2024

Secrets of Visionary Thinkers

18

The Secrets of Visionary Thinkers 10 Rules For Brainstorming Success

By Susan Robertson

At various times, the popular press raises the idea that group brainstorming isn’t effective at generating creative solutions. That assertion is erroneous, for a variety of reasons. Groups can - and dosuccessfully brainstorm creative and useful solutions. But research does show that effective brainstorming requires adherence to some specific guidelines. If it’s done casually, without guidelines, and the sessions are run by people with no knowledge of how to do it well, it will be significantly less effective than it could be.

Cultivating a Growth Mindset: A Blueprint for Unleashing Collective Genius

By Margaret Graziano

When Satya Nadella took over as CEO of Microsoft in 2014, the company was known for its rigid, competitive, and toxic culture. Instead of fostering collaboration, Microsoft had become a place where people withheld information, blamed others, and engaged in defensive behaviors. Nadella knew that for Microsoft to thrive, it needed to shift.

By Bertina Ceccarelli, Susanne Tedrick

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Edward Murawski

Contributors: Dr. Shanessa Fenner, Susan Robertson. Margaret Graziano

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

Reflecting on Growth and Gratitude

s the year comes to a close, I want to take a moment to celebrate you—the dedicated beauty supply owners who make it all possible. This year has been filled with challenges, but also with triumphs. You’ve adapted to new trends, built meaningful relationships with your customers, and made lasting contributions to your communities. In a world that constantly changes, embracing the spirit of community and prioritizing mental health are key. By empowering those around you and remaining open to change, you can make a positive impact in 2025.

Remember to pause, take a moment for your peace, and celebrate your accomplishments. As we move into the new year, there’s much to look forward to and many opportunities for growth.

ALLYSON LEAK EDITOR

Your business is more than just a place where people shop; it’s a hub of confidence, selfexpression, and

belonging. Every product on the shelf, every smile at the counter, and every thoughtful recommendation creates a ripple effect of positivity that extends far beyond the walls of your store.

In this issue, we’re sharing expert advice to help you reflect on the year gone by and prepare for a bright 2025. Whether it’s optimizing your inventory, enhancing your digital presence, or strengthening connections within your community, we’re here to provide the tools you need to keep growing and thriving. Check out how to Cultivate an “ExperienceFirst” Store Layout on page 10, The Secrets of Visionary Thinkers on page 18, and Cultivating a Growth Mindset on page 24.

From all of us at OTC Beauty Magazine, thank you for being a part of our journey this year. We look forward to continuing to support and serve you in the year to come.

Here’s to a successful, prosperous, and joyful 2025.

expert ADVICE

Cultivate an “Experience-First” Store Layout

What Does an

“Experience-First”

Store Layout Look Like?

An “Experience-First” store layout emphasizes sensory engagement, interactivity, and personalization. Rather than just displaying products on shelves, the layout encourages exploration, playfulness, and a deeper connection with the beauty products and brand. It’s about creating a shopping experience that is as much about how customers feel when they walk through the door as it is about what they buy.

How to Design an

“ExperienceFirst”

Beauty Store

Sensory Zones: Divide your store into different sensory zones that engage sight, touch, smell, and sound. For example:

How an “Experience-First” Store Layout Can Transform Your Beauty Retail Business

Beauty shopping has become more than just a transaction; it’s an experience. If you want to stand out in the crowded beauty supply market, the traditional product-focused store layout may not be enough. By creating an “Experience-First” store layout, you can turn your beauty store into a destination—an immersive space that appeals to the senses, inspires creativity, and makes customers feel connected to your brand.

• Scent Zone: Create an area where customers can explore different perfumes, skincare products with essential oils, or even candles.

• Texture Zone: Set up a space where customers can feel different textures of beauty products, such as creams, powders, and oils. Consider including interactive product demos.

• Color Zone: Install a wall with vibrant lipstick shades, nail polishes, or eyeshadows.

Interactive Displays: Use interactive product displays to allow customers to try out products before they buy. For example:

• Touchscreen Displays: Digital screens can showcase howto videos, product ingredients, or the latest trends in beauty. Customers can tap to get more information or watch tutorials.

• Mirror Displays: Install smart mirrors where customers can try on makeup or hair color virtually before committing to a purchase.

Create

Relaxation Areas: Beauty shopping doesn’t just have to be about product selection—it can be about wellness too. Consider adding a relaxation area where customers can sit down, enjoy a beauty-related read, or even test skincare products in a calm, serene space. Offering a space for customers to unwind could differentiate your store as a place for relaxation and beauty care, not just a shopping destination.

Personalization Stations:

Dedicate a corner of your store to personalization. This could include customized beauty products (such as personalized skincare solutions, fragrances, or makeup kits), or beauty consultations with experts who can give tailored advice. A space for customers to create their own products, such as blending their favorite scents or creating a skincare regimen suited to their skin type, can significantly enhance the experience.

The Benefits for Your Store

• Increased Engagement: Customers are more likely to linger, interact with your products, and return to your store if they feel emotionally connected to the experience you’ve created.

• Stronger Brand Identity: An experiential layout helps to build a distinct brand identity. Customers will remember your store as a place where they can escape, explore, and personalize their beauty journey.

• Higher Conversion Rates: An immersive shopping environment increases the likelihood that customers will make a purchase, as they feel more connected to the products they’ve tried out.

BeautySupply

u l Hair C a r e S o l tiu sno : T h e B tse P i c k s f or Your

From heat protection to hair detangling and styling, these standout products are must-haves for any beauty supply store. With solutions for sleek presses, bold braids, deep conditioning, and more, these offerings are designed to meet diverse customer needs while driving sales. Explore these top picks and discover how they can add value to your shelves and satisfaction to your customers’ routines.

O.P.P. One-Pass Press Heat Protection Spray

ONE-PASS PRESS! This plant-powered potion strengthens and seals, softening in one go. Say bye to straight spots from double-pressing. It smooths coarse textures, polishes cuticles, and eases tension during presses. Double up post-styling for extra weightless shine.

Indian Healing Clay

Aztec Secret Indian Healing Clay is a deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

Two-Step Protein Treatment

ApHogee Two-Step Protein Treatment is a salon service product unlike any product available for at-home use. This unique protein treatment is formulated with magnesium and modified proteins which fuse into the hair with the application of heat. The result is that breakage is drastically reduced for 4-6 weeks. During the process, ApHogee treatment hardens into the hair, dramatic evidence that something special is occurring. For best results a hooded dryer is required. After rinsing and moisturizing with ApHogee Balancing Moisturizer, clients are astounded with the results.

Balancing Moisturizer contains ApHogee’s exclusive Pro-Phytaminecomplex, a blend of collagen amino acids, emollients, vitamin derivatives and herbal extracts. Used alone, it helps protect styles in humidity and is recommended as a regimen for processed hair, dryness and the ends of long hair. It is essential as ”Step Two” of the ApHogee Two-Step Protein Treatment process.

PINK LEMON Braiding Gel

Ensure flawless braids with PINK LEMON Braiding Gel, offering maximum hold and a high-gloss finish without flaking. This versatile gel is perfect for all hair types, providing long-lasting shape, edge control, and intense shine while moisturizing natural, relaxed, dry, or brittle hair. Your customers will be able to keep their styles sleek, shiny, and firmly in place.

Curl Care Detangling Conditioner

This detangling conditioner provides instant slip to easily detangle, helps prevent breakage and improve manageability − reviving curls with definition and bounce. It conditions and moisturizes curls and is made with a Curl Activating Complex for long-lasting, frizz-free curl retention and definition.

Un-Braid Spray

Shine ‘n Jam Magic Fingers Un-Braid Spray is designed to prepare and condition the scalp and hair for the removal of protective styles. Its detangles all hair textures, deeply moisturizes, and helps prevent shedding. This product is enriched with a blend of natural oils and herbs, aiming to detangle, moisturize, and condition the hair, facilitating the safe and efficient removal of braids and weaves.

Smoothing Edges Cream

Just For Me Natural Hair Milk

Smoothing Edges Crème is an alcohol-free formula that tames and controls hair. It perfectly polishes any style with medium hold and loveable non-stop shine. It’s enriched with Coconut Milk to replenish moisture and naturally soften and detangle your natural hair. By restoring much needed moisture to the hair, this ingredient plays a key role in revitalizing dry hair. Shea Butter works to help deeply moisturize, strengthen and protect your customers natural hair.

The AA Secrets ofThinkersVisionary 10 Rules for Brainstorming Success

t various times, the popular press raises the idea that group brainstorming isn’t effective at generating creative solutions. That assertion is erroneous, for a variety of reasons. Groups can - and do - successfully brainstorm creative and useful solutions.

But research does show that effective brainstorming requires adherence to some specific guidelines. If it’s done casually, without guidelines, and the sessions are run by people with no knowledge of how to do it well, it will be significantly less effective than it could be.

It will either result in unrestrained chaos with no momentum to move the project forward, or it will just be plain boring (which also results in no momentum).

(And for those of you who know that brainstorming is only one technique in a creative thinking toolbox, please excuse the shortcut. Most people think of brainstorming as any idea generation, and that’s the way it’s used here.)

“

industries are doing it. Have the meeting in the park or in a museum. Bring some toys into the room. There are countless ways to shake things up; try something new every time.

4. Encourage the crazy. Everyone has heard someone say at the beginning of a brainstorming, “every idea is a good idea.” And then there’s a collective eye roll because no one believes it. While it’s not true that every idea is a practical idea, it is true that every idea can offer useful stimulus for additional ideas. Sometimes those ideas that are tossed out as jokes can be the spark that leads to a new direction and a winning idea. So allow, encourage, and use every idea, even if only for creative fodder.

If you generate ideas for an hour, also spend an hour on selecting, clarifying, and refining ideas at the back end. ”

So, how do you set up your brainstorming sessions for success? Follow the rules. They will see you safely through the necessary level of chaos, to the strategic momentum you’re hoping for.

1. Free them from the fear. It’s very difficult for people to share ideas if they’re concerned about possible negative consequences. A process and a setting that help people get past the fear are critical for the brainstorming to be effective. One key principle in creating this setting is to prohibit any evaluation (even positive evaluation) during the idea generation.

2. Use the power of the group. Build, combine, and create new ideas in the moment. Don’t just collect ideas that people have already had. The building and combining is where the magic happens. Occasionally break up into pairs or small groups. This will encourage even more sharing and combining of ideas.

3. Get some outside stimulus. Duh. Asking the same group of people to sit in the same room and review the same information they’ve seen before is unlikely to result in exciting, new ideas. Talk to your customers, talk to other experts, explore how other

5. It’s a numbers game. The more “at bats” you have, the more likely you are to hit a home-run. So drive for quantity of ideas. Ensure the session is long enough to generate lots. If you only spend 10 minutes on brainstorming, don’t expect great results.

6. Laugh a lot. Humor stimulates creativity, so let it happen. One easy way to start off a session; have everyone introduce themselves by answering a fun or silly question. One example you could use in the fall: “What’s something you DON’T need more of for the holidays?” Some of the answers could even start sparking real ideas for the session!

7. Homework is required. Both individual and group efforts are critical for success. So expect and insist on individual preparation in advance and follow-up afterward. Ensure everyone knows the goal in advance of the session, and ask them to do some homework before they arrive. When the session is over, create an action plan that allows ideas to continue to be shaped and added to as you move forward.

8. It’s not for amateurs. Effective brainstorming requires knowledge and skill, both to participate, and especially to facilitate. It’s a completely different set of techniques and expertise than running other meetings, so don’t assume you can do it well just because you can run a great meeting. If you don’t have a

facilitator in your team who has the skill to train the group and run the session, hire an external one, or get some training to develop the skills internally.

9. If it looks like a duck, but doesn’t act like a duck, it’s not a duck. If you can’t, or don’t intend to, follow the guidelines for successful brainstorming, then don’t call it brainstorming. For example, a meeting that just becomes a stage for one person to spout their ideas isn’t useful or engaging. And if a brainstorming is not organized and structured appropriately, everyone in the room will feel how ineffective it is, and they’ll be sure to skip your next session. So, either set up for success, or don’t bother.

10. You’re not done until you decide. You’ve all been in this situation; it’s the end of a brainstorming session, you’ve created a

Meet Susan Robertson

long list of ideas, and someone volunteers to type up and distribute the list. And…. that’s the end. There’s no action, or at least not that anyone is aware of. It’s fairly demotivating to spend time and energy generating ideas and then feel they went nowhere. So, plan time for, and require the group to do, some prioritizing of ideas during the session. Spend at least an equal amount of time on converging as you do on diverging. Yes, you read that right. If you generate ideas for an hour, also spend an hour on selecting, clarifying, and refining ideas at the back end. If you leave the meeting with a huge list of potential ideas, that’s not success. You want to leave the meeting with a short list of clear ideas, and a plan for action on each of them.

Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: SusanRobertsonSpeaker.com.

BRAID • EDGE • LOC

Dream Edge Gel is specially formulated with the perfect balance of hold and flexibility, It’s like having a personal stylist right at your fingertips!

Transform your hairstyle with our EdgeMax gel. Begin by dispensing a small, pea-sized amount onto your fingertips. Gently apply the gel onto your edges, working it in from the roots to the tips. For a flawless finish, consider using an edge brush to smooth and shape your edges, achieving a sleek and polished look. Take your styling to the next level by securing your edges in place with a stylish scarf or headband, which will prevent any frizz or flyaways.

N 3 NO .

2 NO . 1 NO . 5 NO .

BY MARGARET GRAZIANO

Cultivating a Growth Mindset: A Blueprint for Unleashing Collective Genius

When Satya Nadella took over as CEO of Microsoft in 2014, the company was known for its rigid, competitive, and toxic culture. Instead of fostering collaboration, Microsoft had become a place where people withheld information, blamed others, and engaged in defensive behaviors. Nadella knew that for Microsoft to thrive, it needed to shift.

One of his first actions was to train leaders in nonviolent conflict resolution and growth-oriented leadership. He worked to transform Microsoft’s culture into one that embraced continuous learning, encouraged collaboration, and fostered innovation. The result? Microsoft is now one of the most innovative and successful companies in the world, with a culture that empowers employees to take risks and learn from failure.

In today’s rapidly changing business environment, fostering a culture of innovation is no longer just a nice-to-have— it’s a must. The ability to create a fertile environment where collective genius can emerge is key to maintaining a competitive edge. However, creating such an environment requires deliberate attention to your intent, environment, and architecture. One of the most essential elements in this equation is the cultivation of a growth mindset, both on an individual and organizational level.

What Is a Growth Mindset?

A growth mindset refers to the belief that talents and abilities can be developed through dedication, effort, and openness to learning. Individuals with a growth mindset view challenges as opportunities to grow rather than as obstacles to avoid. They embrace failures as part of the learning process and are more resilient when faced with setbacks.

The opposite of a growth mindset is a fixed mindset, where individuals believe that their talents and intelligence are static traits. Those with a fixed mindset may feel threatened by challenges and often shy away from opportunities that could lead to failure or expose their perceived limitations.

Organizations that operate with a fixed mindset often fall into the trap of stagnation. Employees in these environments may spend more energy defending their ideas and protecting their reputations than exploring new possibilities. As a result, innovation suffers, and teams are more likely to get stuck in a cycle of inefficiency. Over time, this can lead to burnout, disengagement, and high turnover.

For leaders, embracing and encouraging a growth mindset is pivotal in unlocking the collective potential within their teams. It’s about creating the space, time, and architecture necessary for employees to engage in meaningful work that fosters learning, creativity, and innovation. There are five key elements to cultivate a growth mindset -

1. A Desire for a Growth Mindset

Cultivating a growth mindset begins with the desire to adopt one. This requires a conscious use of self—acknowledging that no one has all the answers and that solutions often lie outside of conventional thinking. Leaders and employees must develop a willingness to explore, question assumptions, and seek input from others.

2. Shaping the Environment for Growth

Creating an environment that nurtures a growth mindset involves more than just encouraging positive thinking. It requires the construction of an environment where calculated risks are welcomed, trial and error is part of the process, and regular feedback loops are established. In organizations with growth mindsets, teams are encouraged to try, fail, and try again, with a focus on learning rather than on consequences.

On the flip side, environments dominated by aggressivedefensive behaviors—such as perfectionism, excessive competitiveness, or authoritarianism—tend to inhibit growth. In these settings, people are more likely to engage in defensive behaviors that protect their egos, rather than taking risks or learning from failure. Eliminating these destructive behaviors and replacing them with constructive styles, such as inclusivity, open communication, and collaboration, is key.

3. Developing the Architecture to Optimize Collective Genius

Innovation doesn’t happen in a vacuum. To optimize collective genius, leaders must create an architecture that

promotes creativity and collaboration. This begins with a clear intent— defining the purpose of meetings, projects, or initiatives. What is the goal? How do you want participants to feel and interact? Who owns which aspects of the project? Every step, from project inception to delivery, needs to be carefully structured, with clear roles, timelines, and feedback mechanisms. This clarity builds trust and ensures that teams can focus on innovation without being constrained by ambiguity.

4. Systems Thinking for the Big Picture

A systems mindset enables teams to think beyond individual components and consider the organization as a whole. Systems thinking involves mapping out how different parts of an organization interact and impact each other. By taking this approach, teams can identify root causes of problems and develop solutions that create longterm value rather than quick fixes.

For example, instead of addressing individual issues in isolation, organizations with a systems mindset focus on how one positive change can ripple through multiple departments or teams.

Meet Margaret Graziano

5. Proactivity and Solution-Oriented Thinking

A growth mindset promotes proactive problem-solving. Instead of waiting for issues to arise, employees with a growth mindset are always looking for ways to improve and optimize. They approach challenges as opportunities to make a positive impact. This solutionoriented thinking is contagious and leads to a culture of continuous improvement, where employees feel empowered to take initiative and contribute to the organization’s success.

Continually Evolving as a Human System

A growth mindset is essential for organizations and individuals to thrive in today’s ever-changing business landscape. By creating an environment where calculated risks are encouraged, clear architecture is in place, and systems thinking is applied, leaders can cultivate the conditions necessary for collective genius to emerge. A culture of people with the growth mindset continually evolves, leading to breakthroughs in innovation, engagement, and long-term success. Just as Microsoft’s transformation under Satya Nadella illustrates, committing to a growth mindset can unlock unprecedented levels of performance and creativity.

Margaret Graziano, known as the Evolutionist, is the founder and CEO of KeenAlignment, as well as a Wall Street Journal BestSelling Author for her book “Ignite Culture.” She has been recognized as one of Silicon Valley’s Top 100 Women Leaders. Magi’s groundbreaking work is driven by her power to uncover and catalyze human potential. Go to www.MargaretGraziano.com for more information.

FANTASIA INDUSTRIES CORPORATION / AGADIR INTERNATIONAL, LLC

ANNOUNCES THE PASSING OF CO-FOUNDER, ARCHIE BOGOSIAN

It is with deep sorrow that we announce the death of Archie Bogosian, Co-Founder of Fantasia Industries Corp and Agadir International, LLC on October 4th, 2024.

Archie’s professional legacy began after he returned home from volunteering to serve in Germany with the US Army. Upon his return, Archie went to school to become a hairdresser. Thereafter, he and his brother Paul opened the first of three salons in Manhattan, NY. During this time, in addition to working full time, Archie also attended the College of New York, where he obtained a degree in chemistry.

International, a professional haircare company. Today, Fantasia Industries with their professional company, Agadir International, are marketed worldwide, serving both the professional and consumer clientele.

As a brilliant businessman, inventor and scientist, Archie later combined his professional skills and academic accomplishments to co-found Fantasia Ind. with his brother, Paul (predeceased 2018) in 1964. Following their success with Fantasia Industries, in 2008, Archie and Paul introduced Agadir

Besides his professional accomplishments, Archie was an avid golfer and personal historian. He is survived by his wife of 72 years, Juanita, as well as his daughter Debbie, and son, Paul. He was very proud of his family and loved spending time with his grandchildren and great-grandchildren, above all else. Archie embraced and honored his craft in many ways throughout his lifetime, but perhaps the most important way was accomplished by giving all his great-grandsons their first haircuts.

Archie’s son, Paul is Executive Vice President stating he is committed to continue his father’s legacy and dream of developing and improving haircare products for all.

Healthy Hair, Healthy You

Versatile

and Nutrient-Packed New Products.

Our Smooth Blowout Lotion is excellent for styling and heat protection. Enjoy the natural benefits of Rice Oil, Rice Water, and our Rosemary & Mint Scalp Treatment infused with Biotin for hair growth stimulation.

product SPOTLIGHT

Spotlight on Ardell BBL Lashes: The Perfect Blend of Bold & Beautiful

When it comes to offering your customers the latest and most sought-after lash products, Ardell has always been a brand that beauty enthusiasts trust—and their Big Beautiful Lashes (BBL) are no exception.

Ardell BBL Lashes offer a perfect mix of bold volume, dramatic flair, and lightweight comfort, making them an essential addition to your lash product offerings. Whether your customers are seasoned lash fans or beginners, these lashes deliver professional results with minimal effort.

What Makes Ardell BBL Lashes Stand Out?

Ardell BBL Lashes are known for its luxurious and voluminous results.

The lashes are designed to provide a bold, dramatic effect without sacrificing comfort. Here are some key features that make them stand out in the crowded lash market:

• Dramatic Volume and Length: BBL Lashes are crafted to give a fuller, more voluminous look compared to traditional lashes. The design features multiple layers of lashes, creating a stunning, “fluffy” effect that draws attention.

• Featherlight and Comfortable: Despite their bold volume, Ardell BBL Lashes are lightweight, making them comfortable for all-day wear. The soft, flexible band ensures they sit securely on the eyelid without irritation.

• Easy to Apply: Ardell lashes are known for being beginner-friendly. The flexible band and easy-to-manage strips make them ideal for both new lash users and seasoned lash enthusiasts.

Talking Points for Your Customers

When customers come into your store looking for the perfect set of lashes, here are some talking points you can use to help them understand the benefits of Ardell BBL Lashes:

1. “Do you want bold volume with a natural feel?”

The BBL lashes are designed to provide high-impact volume while staying lightweight. Customers looking for a dramatic, full look will appreciate how these lashes add thickness and length without feeling heavy on the eyes.

2. “Are you looking for lashes that last?”

These lashes are made from high-quality fibers, so they’re not only durable but also reusable. Advise your customers on how to clean and store them properly to get the most use out of each pair.

3. “Perfect for special occasions or everyday wear.”

Whether it’s for a wedding, a night out, or just to enhance a client’s everyday beauty routine, BBL Lashes are versatile enough to work for any occasion.

UNLOCK THE POWER OF TARGETED BONDING TECHNOLOGY WITH OGX

For beauty supply

store owners, staying ahead in the competitive haircare market means offering products that deliver real results.

OGX has revolutionized the way we think about hair repair with its Targeted Bonding Technology, a gamechanger for customers seeking soft, smooth, and bouncy hair.

What Sets OGX Bond Protein Repair Apart?

Unlike traditional bonding technologies that rely on a single peptide to seal cuticle damage, OGX’s Targeted Bonding Technology goes deeper. It binds to the most damaged areas of the hair cuticle while repairing bonds deep within the cortex. The result? A perfectly balanced level of repair without weighing the hair down. With regular use, customers can experience: 2x smoother hair and Up to 5x stronger strands. (all in just 5 weeks when using the OGX Bond Protein Repair system).

The Complete System for Maximum Results

Encourage your customers to get the most out of their haircare routine by investing in the full OGX Bond Protein Repair line, which includes:

Shampoo –

Gently cleanses while initiating the repair process.

Conditioner – Locks in moisture and strengthens bonds.

Sealing Serum – Provides a final layer of protection and shine. This dynamic trio ensures a holistic approach to hair repair, from cleansing to styling.

Selling Tips for In-Store Success

Help your customers fall in love with the entire OGX Bond Protein Repair system with these simple strategies:

Offer Samples or Bundles: Showcase the power of the full system by offering sample-sized bundles or discounted starter kits for first-time buyers.

Educate Your Staff: Train employees to explain the benefits of the Targeted Bonding Technology and the importance of using the full system for maximum results.

In-Store Displays: Use eye-catching displays to highlight the 5x strength improvement and 2x smoothness promise, encouraging customers to explore the line.

Suggest Multi-Step Purchases:

During checkout or consultations, recommend customers purchase the full system to achieve the best results.

Our NEW Targeted Bonding technology

Most bonding technology from the competitive set leverages one mode of action, sealing cuticle damage with a single peptide, often leaving the hair heavy and weighed down…. Our targeted formula binds to the most damaged areas of the cuticle, while also repairing bonds deep within the cortex, delivering the right amount of repair, without excess weight - yielding soft, smooth, bouncy hair!

2x smoother and up to 5x stronger hair after 5 weeks*

* With system use of OGX Bond Protein Repair Shampoo, Conditioner, Sealing Serum followed by washing 5x with Shampoo and Conditioner, vs. nonconditioning shampoo

the style EDIT

Self-care is an essential practice for everyone. It’s important for men to have access to the tools and products they need to look and feel their best. By promoting self-care through your store and offering personalized advice, beauty supply owners can help men develop routines that nourish their bodies, minds, and spirits.

By embracing this shift in self-care culture and providing the right products, you can increase your sales, build stronger relationships with your customers, and contribute to a culture of holistic well-being for men. It’s time for men to prioritize their health—inside and out.

Why Self-Care Matters for Men

Mental and Physical Health Benefits

Taking time for self-care is more than just about looking good; it’s about feeling good. For men, proper grooming and self-care practices can have a profound effect on mental health. Grooming routines are moments of pause, helping men reduce stress, enhance confidence, and maintain emotional well-being. Whether it’s using a calming face wash or simply taking the time to shave, self-care provides men with the space to reset and refresh their minds. Physically, maintaining healthy skin, hair, and facial hair helps men feel energized and present. Good grooming isn’t about vanity; it’s about creating a routine that keeps them looking and feeling their best every day.

Key Products for Men’s Self-Care

Skin Care Essentials

A man’s skin care routine should be just as important as his hair care routine. Offer simple yet effective skin care products that promote healthy skin without unnecessary complexity. Gentle cleansers, moisturizers, and sunscreens should be staples in your store’s men’s section.

Product Suggestions:

• Daily facial cleansers

• Hydrating moisturizers

• SPF-based skincare products

Beard and Facial Hair Care

Offering a range of beard oils, balms, and grooming kits not only supports this look but also promotes skin health underneath the facial hair. Make sure to stock products that address dryness and irritation, which are common challenges for men with beards.

Product Suggestions:

• Beard oil and balm

• Beard combs and brushes

• Styling waxes

Shaving and Grooming Tools

For men who prefer to shave, high-quality razors, shaving creams, and aftershaves are essential. Provide tools that make the shaving experience smoother, more comfortable, and less irritating.

Product Suggestions:

• Multi-blade razors

• Shaving gels and creams

• Aftershave and post-shave balms

Hair Care for Men

Hair care products for men should cater to various hair types and needs—whether it’s for thicker, curly hair or a lighter, finer texture. Stocking shampoos, conditioners, and styling products that are designed specifically for men helps them maintain healthy hair while keeping their style intact.

Product Suggestions:

• Men’s shampoo and conditioner

• Texturizing creams or gels

• Styling pomades and waxes

How Beauty Supply Owners Can Promote Self-Care for Men Create Specialized Sections for Men

By dedicating a section of your store or website to men’s self-care, you make it easier for male customers to find what they need. Consider including grooming kits, skincare products, and wellness items that cater specifically to men’s needs.

CHI® Expands Award-Winning LAVA Line with Three New Advanced Hair Tools

CHI®, a world-renowned leader in haircare and styling tools, is excited to announce the expansion of its award-winning LAVA line with three new revolutionary tools: the CHI® LAVA PRO Turbo Hair Dryer, the CHI® LAVA MiniStyler, and the highly anticipated CHI® LAVA AirGlam Multi Styler (it has already sold out once!) Each tool in the CHI® LAVA line combines the power of CHI® Ceramic and Volcanic Lava, creating a dynamic duo that revolutionizes heat styling. These tools promise to deliver superior styling while reducing heat damage and providing flawless, salonquality results.

CHI® LAVA AirGlam Multi Styler - $299.99

Perfect for achieving professional-quality hair styling at home, this lightweight and quiet styler elevates your hair care routine effortlessly. With (5) interchangeable attachments, effortlessly dry, curl and add volume to your hair with less heat. Simply attach and detach with ease using the button lock system. This tool merges patented CHI® Volcanic Lava technology with a potent 1300W BLDC motor for professional-grade performance and powerful airflow. Emitting over 100 million negative ions, it guarantees smooth, anti-static results, while achieving a maximum temperature of 210°F for gentle heat. With three heat settings, a cool shot function, an ergonomic handle, and quiet operation at less than 82 dB, this lightweight styler offers customizable styling with ease.

compact styler for onthe-go touch-ups. This mini tool provides styling power in a portable size, delivering smooth, shiny hair with minimal heat.

Featuring 1.5” floating plates, it delivers silky, shiny, and long-lasting results. Its rapid ceramic heater ensures swift heatup, while the dual voltage feature makes it ideal for international travel. With a maximum heat of 410°F, this iron offers convenient on-the-go styling without compromising on plate size and features, comparable to a traditional, full-size CHI® LAVA iron.

CHI®

LAVA PRO Turbo Hair Dryer - $269.99

Experience the sleek and powerful CHI® LAVA PRO Turbo Hair Dryer, designed to revolutionize your styling experience with cutting-edge technology and luxurious comfort. Crafted with patented CHI® LAVA technology, harnessed from one of the most efficient heat-conducting materials known to man, it delivers professional-grade performance that exceeds expectations, delivering efficient heat for faster drying and styling at lower temperatures. It includes multiple heat and speed settings, magnetic attachments, and a cool shot button for versatile styling, while emitting over 50 million negative ions to reduce frizz and enhance shine—all with low noise levels. This dryer is perfect for anyone looking for a high-performance, quiet hair dryer.

The Nanor La Manga Body Scrub: A Nouveau Luxe Spa Experience Inspired by the Spanish Coast

Nanor, a leader in the nouveau luxe movement, is redefining luxury skincare with the La Manga Body Scrub. Inspired by the warmth of the Spanish sun and the soothing serenity of the seaside, this indulgent scrub delivers a premium spa treatment at home. Fresh, fruity notes of lemon, lime, rose, lily, and ginger invigorate the senses while rejuvenating and nourishing the skin.

Nanor’s version of luxury—nouveau luxe—offers unparalleled quality, using only premium ingredients while prioritizing sustainability. Every Nanor product is cruelty-free, eco-friendly, and sustainable, crafted with care for both the planet and the people who use them.

The La Manga Body Scrub is made with avocado oil, a powerful antioxidant and anti-inflammatory that replenishes moisture and restores elasticity. This scrub offers a unique blend of gentle exfoliation and nourishment, leaving skin silky smooth and radiant. Like all of Nanor’s body products, the La Manga scrub is designed to give users more than just a luxury experience; it’s designed to give them time—time to exhale, ponder, and luxuriate.

Key Features:

• No parabens

• No alcohol

• No SLS

• Cruelty-free

• Handcrafted with fresh ingredients

• Made in Canada

Suggested Usage: Apply a generous amount of scrub to damp skin, massaging in circular motions. Rinse with warm water. As the product is oil-based, caution should be used in the shower to avoid slipping.

Nanor is committed to crafting products that reflect its values. The natural soy wax used in Nanor’s candles burns longer and cleaner than standard paraffin wax, and all packaging is ecofriendly, ensuring that every product contributes to a sustainable lifestyle. Every Nanor candle and body scrub is infused with signature fragrances that transport users to an oasis—whether that’s a blooming English garden or a luxurious chalet in the Alps.

Stock up on the La Manga Body Scrub and offer customers an elevated, mindful skincare experience. Perfect for beauty supply stores seeking high-end, eco-conscious products, the La Manga Body Scrub is available for wholesale orders now.

For more information visit www.nanorcollection.ca

About Nanor

Since pouring its first candle, Nanor has defined a new genre of luxury— nouveau luxe. Each product is made with premium ingredients and crafted with care for both the user and the environment. Nanor’s philosophy centers on the belief that true luxury lies in taking time for yourself, and every product offers a reason to luxuriate.

HAIR

PRESCRIPTIVES SHARES TOP TRENDING HOLIDAY HAIRSTYLES FOR FULLER, BEAUTIFUL

HAIR

ith the holidays fast approaching, there’s so much on our minds - from gift shopping to party planning - but worrying about your hair shouldn’t be one of them. If you’re dealing with thinning hair or hair loss, figuring out the right hairstyles and products for the season can feel overwhelming. Luckily, Hair Prescriptives®, a leader in clinically proven, natural solutions for hair thinning and hair loss, is here to help. They not only offer a range of hair care products that will leave your hair looking thicker, healthier and fuller, but they’ve also put together a guide to this season’s trending looks that add volume without relying on excessive heat or a multitude products, helping you feel confident and ready for any holiday occasion.

Having healthy, well-nourished hair can boost your confidence during the holidays, and Hair Prescriptives® goes beyond temporary styling fixes - they focus on addressing thinning hair at its root. To build a strong foundation before styling, start your regimen with the HPx Ekakshi Oil Complex Active Hair & Scalp Treatment. Used once a week, this treatment stimulates hair follicles and promotes healthy growth. Powered by Ekakshi Oil Complex, which features a unique botanically active extract from the rare one-eyed coconut of the Philippines, is is clinically proven to improve density, texture and volume. By increasing blood flow and oxygen to the scalp, it lays the groundwork for thicker, stronger hair ensuring you’ll look your best this holiday season!

1. Volumized Ponytail: One standout look this season is the Volumized Ponytail, perfect for adding height and fullness to thinning hair. Begin by teasing the crown for extra lift, then gather your hair into a mid-to high-level ponytail. To complete the look, wrap a small section of hair around the base for a polished finish. For an added boost of volume, try this extra trick: double up on actual ponytails. Separate your hair into two sections, tie off the top portion and then tie off the bottom half. The first ponytail will fall on top of the second, camouflaging it and giving the illusion of one fuller, longer ponytail. To elevate the style further, apply HPx Glamorous Glossing Serum, rich in fatty acids and antioxidants. Containing 50% of the Ekakshi Oil Complex®, this serum delivers luminous shine and silky radiance without weighing hair down. Suitable for all hair types and textures, it smooths the hair while creating a sleek, voluminous ponytail that’s ideal for anyone with thinning hair.

2. Textured Waves: Not every holiday event calls for an extravagant hairstyle. Sometimes, we just want to enhance our natural texture, and Textured Waves are always a winning choice - especially for those with thinning hair. Hair Prescriptives’ Daily Nourishing Styling Cream is perfect for defining waves, offering the ideal balance of nourishment and control. Infused with the Ekakshi Oil Complex®, Vitamin E and

Aloe Vera, this lightweight cream hydrates while acting as an antihumectant to keep frizz at bay, even in unpredictable weather. It also helps prevent split ends, leaving your waves smooth and supple. You can embrace your natural texture or, for added volume, use a large-barrel curling iron to create a few loose, cascading waves. The result? Effortless movement and the illusion of thicker hair!

3. Messy Volume Bun: For a chic, no-heat holiday look, the Voluminous Messy Bun is an effortless go-to. Start by washing your hair and applying HPx Daily Nourishing Styling Cream for optimal nourishment and control. Afterward, tease the crown to add volume, then loosely gather your hair into a bun. If you’re experiencing thinning around the crown, this style is perfect for providing coverage while still looking sophisticated and stylish. Let a few strands fall naturally around your face to create a soft, relaxed vibe that’s perfect for any occasion. The messy texture adds fullness and a casual-chic feel, while the cream’s anti-humectant properties keep frizz at bay. No matter what your holiday plans are this year, Hair Prescriptives® is

here to help you feel confident in your hair. With a range of products specifically designed to support and nourish your scalp and promote healthy hair growth, you can enjoy the festivities stress-free. This holiday season, focus on creating beautiful memories while knowing you’re taking the best care of your hair.

Hair Prescriptives® is now available online and in fine salons nationwide. To purchase or for more information, please visit Hairprescriptives.com.

ABOUT HAIR PRESCRIPTIVES®

Hair Prescriptives® (HPx) is a botanically based hair regimen that delivers measurable, clinical results for those experiencing temporary hair loss and thinning hair. Hair Prescriptives® products incorporate one of the most effective and active hair care botanicals found in nature: Ekakshi Oil. This unique ingredient is extracted from the very rare one-eyed coconut from the Philippines. This botanically active extract invigorates hair follicles with results that are clinically proven to improve hair density, texture and volume.

American International Industries

Making Strides Against Breast Cancer

This past October, American International Industries (AII), the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women, took part in the Making Strides Against Breast Cancer Walk hosted by the American Cancer Society.

There were over 230 American International Industries (AII) employees in attendance at the event. The company was not only a brand sponsor, but also donated 450 samples of Style Emergency Kits from their Hollywood Fashion Secrets brand for the gift bags at the Survivors Lounge. At the AII booth, over 9,000 Ardell products were also given away to participants who came out to support the cause.

Over the past three decades, the American Cancer Society Making Strides Against Breast Cancer (MSABC) campaign has united communities, companies, and individuals and has grown into the nation’s largest and most impactful breast cancer movement.

About American International Industries

American International Industries (AII) is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With forty-five years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty. Headquartered in Los Angeles, California, the corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.

The 3 to 5-mile noncompetitive walks provide a supportive community for courageous breast cancer survivors and people living with metastatic breast cancer, caregivers, and families alike.

The brands product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, Clean + Easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, ‘N Rage, ProLinc, SuperNail, Surgi-Care, Tres Flores, and Youthair to name a few. With over 60 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 180 countries.

A symphony of innovation and nature

The combined strengths of Clariant and Lucas Meyer Cosmetics introduce a blend of natural innovation and scientific prowess into the skincare industry.

Clariant and Lucas Meyer Cosmetics (LMC) have joined forces to create skincare solutions that beautifully blend nature’s gifts with the latest scientific discoveries. Together, we are cultivating a range of advanced active ingredients and functionals for premium cosmetics, designed to meet the sophisticated and everchanging needs of today’s skincare enthusiasts. Our cutting-edge formulations offer effective, sustainable, and consumer-friendly skincare solutions that are setting a new standard for the industry.

Embracing the future with timeless elegance

Today’s well-informed consumers are looking for formulations that are both effective and gentle on their skin. This reflects a growing desire for sustainable and harmonious skincare that work in sync with nature. Clariant’s plant-based cyclic peptide, CycloRetin™, and LMC’s Corneopeptyl™, meet these demands. They combine high-performance results with a delicate touch, making them ideal for all skin types, even the most sensitive. But beyond meeting modern skincare requirements, they also align with evolving values that prioritize sustainability and natural integrity.

Harvesting youth from ancient roots

CycloRetin is a botanical marvel, carefully extracted from the roots of Prince Ginseng, a plant cherished in Traditional Chinese Medicine (TCM). This ingredient offers a natural alternative to traditional retinol, bridging the worlds of nature and modern skincare science.

at in-cosmetics LATAM in September. This award validates our team’s innovative approach of harnessing the power of nature through advanced science to create a truly remarkable anti-aging ingredient,” says Julie Droux, Product Line Manager.

“CycloRetin represents a true breakthrough in anti-aging skincare. In our award-winning >>Firming mask-in-serum<< formulation, CycloRetin is the star active in a transforming texture,” she concludes.

Fortifying the skin’s castle

Corneopeptyl is an innovative breakthrough that strengthens your skin’s protective barrier. It ingeniously blends advanced peptide synthesis with green chemistry principles. This ingredient acts as a guardian angel, reinforcing the skin’s natural defenses against environmental stressors.

In just one week, Corneopeptyl fortifies and rebuilds the skin’s barrier, akin to restoring the walls of a fortress. This fortified barrier not only shields the skin from pollutants but also helps maintain its youthful glow, addressing visible signs of aging.

CycloRetin naturally optimizes the retinol already present in your skin. This reactivates fibroblast biological functions and boosts the expression of genes involved in collagen and elastin synthesis. This innovative ingredient transforms skin with the gentle efficiency of a nurturing touch. In as little as two weeks, it reduces deep facial wrinkles. And by the 28-day mark, it visibly reduces skin sagging, resulting in a firmer, rejuvenated look.

The secret behind CycloRetin’s power lies in heterophyllin B – a natural cyclic peptide that gently optimizes your skin’s existing retinol levels, avoiding the irritation often caused by overloading the skin with retinol. By activating genes related to barrier function, it also strengthens the epidermal barrier.

As an ingredient that is both China-compliant and water-soluble, CycloRetin gives formulators versatile options to create effective, wellaging solutions tailored for the global market.

“We are proud that CycloRetin won a prestigious silver award for >>Innovation Zone Best Ingredient Awards 2024 Active Ingredient<<

Embracing biomimetic hexapeptides and sustainable practices, Corneopeptyl answers the growing consumer calls for eco-conscious yet effective skincare solutions.

“Corneopeptyl embodies our commitment to nurturing the skin’s natural beauty. This remarkable biomimetic peptide is not just about reducing wrinkles or enhancing hydration; it’s about empowering individuals to embrace their skin’s potential,” says Anne Zibi Elbaz, Senior Product Line Manager.

“I’m excited about the potential Corneopeptyl holds for the future of skincare. The positive feedback we’ve received from markets around the world, along with the four prestigious awards we’ve already won, is a testament to its innovation and impact on the industry.”

With the combined expertise of Clariant and Lucas Meyer Cosmetics, the skincare industry can look forward to a future rich with effective, sustainable, and elegantly crafted innovations.

And just launched, Lucas Meyer Cosmetics – by Clariant’s new quinoabased, skin-friendly emulsifier Pickmulse™ is a fresh testament to this vision. This unique ingredient brings together sustainability and gentle efficacy, adding a powerful, nature-inspired tool to the formulator’s palette.

You can get to know more about this ingredient on www. lucasmeyercosmetics.com and stay tuned as they continue to pioneer skincare advancements with the elegance, efficacy, and environmental integrity that define Clariant and Lucas Meyer Cosmetics.

™ ARE TRADEMARKS OF CLARIANT.

CLEAN INGREDIENTS WITH TOP SHELF RESULTS UNLOCK YOUR BEST BEARD

CAN ROUND UP WHEN ITS ON YOUR BEARD.

product SPOTLIGHT

Unlock the Secret to Beachy Waves and Instant Volume with L3VEL3 Haircare

When it comes to creating effortless, voluminous, and beachy looks, L3VEL3 is at the forefront of innovative hair care solutions. Whether your customers are looking to enhance their natural texture, add instant volume, or achieve a tousled, “just back from the beach” style, L3VEL3 Texturizing Salt Spray and L3VEL3 Styling Powder Dust are the perfect tools for the job. These two products are essential for achieving that effortless tousled hair.

Texturizing Salt Spray: For Beachy Waves & Natural Texture

The Texturizing Salt Spray is a game-changer for anyone who loves a carefree, effortless texture with a touch of volume. Inspired by the salty air of the beach, this product is designed to create a wind-swept texture and light, tousled waves.

Key Features and Benefits:

• Beachy Waves in Minutes: Whether your customer is looking to add a little texture to their natural hair or create full-on, beachy waves, this salt spray is perfect for achieving that relaxed, sun-kissed look.

• Lightweight & Non-Greasy: Unlike some texturizing sprays that can feel heavy or sticky, this salt spray is lightweight and non-greasy, giving hair body and movement without the unwanted residue.

• Versatile Styling Product: The salt spray is great for both curly and straight hair. It works beautifully to define waves and curls or to add volume and dimension to straight hair, giving it a “lived-in” feel that looks fresh and effortlessly cool.

• Sulfate-Free Formula: For customers concerned about harsh chemicals, this Texturizing Salt Spray is sulfate-free and safe for color-treated hair, making it a great option for a wide variety of hair types.

Styling Powder Dust: Volume, Lift, and Texture in a Flash

If your customers are looking for a product that gives them instant volume and texture without any added weight, the Styling Powder Dust is the perfect solution. This lightweight styling powder is designed to provide long-lasting volume and lift.

Key Features and Benefits:

• Instant Volume & Lift: This Styling Powder Dust creates an immediate volumizing effect at the roots, giving hair an instant lift and fullness.

• Invisible Finish: The powder won’t leave behind any residue, making it easy to use on any hair color.

• Easy to Use for Quick Styling: Simply sprinkle a small amount of powder at the roots or through the mid-lengths, then tousle or massage into hair for an instant boost of volume. It’s a great product for customers who are short on time but still want to look polished and put together.

Talking Points for Store Owners:

1. “Add instant volume and texture with L3VEL3’s Styling Powder Dust – perfect for a quick boost at the roots and a polished look in minutes!”

2. “Create that sun-kissed, beachy vibe all year round with the L3VEL3 Texturizing Salt Spray – lightweight and non-greasy for effortless waves and natural texture.”

GET READY FOR THE HOLIDAYS WITH NAK HAIR’S TOP HAIRSTYLE TRENDS

The holiday season is here, and while you’ve probably got your outfits locked in and ready to go, the perfect hairstyle might still be up in the air. Whether you’re heading to a family gathering, office party or festive night out with friends, NAK Hair is here to help you navigate the world of trending holiday hair with its style guide for the season.

Sleek Braided High Ponytail: A sleek braided high ponytail is the perfect go-to hairstyle when you want a polished look without much effort, especially for a fun holiday party. The best part? No need to wash your hair beforehand! Start by applying NAK Hair’s Options Sculpting Lotion (5.07 oz. / $29.95) to your roots to give your hair shine while taming any flyaways with its humidity-resistant formula. Brush your hair up into a high ponytail, smoothing out any stray pieces with a comb and secure it with an elastic at the crown. Once your ponytail is secured, start

braiding it in a classic style, or feel free to get creative and switch it up. Whether you go for a traditional braid, a sleek fishtail or playful bubble braids, the beauty of this look is that it’s completely customizable. No matter which style you choose, you’ll be ready for any event, looking effortlessly chic and polished.

Cool-Girl Curls: Bouncy curls are a holiday must-have - they never go out of style and are perfect for any festive event. This season, loose and bouncy curls are especially popular and a great way to make a statement wherever you go. To achieve the look, start by washing your hair with NAK Hair Volume Shampoo (12.68 oz. / $27.95) and Conditioner (12.68 oz. / $27.95), which enhance your hair’s natural volume while adding bounce and shine. Once your hair is dry, section it and use a 1 ½ inch curling iron to create loose, voluminous curls. To make sure your curls stay flawless, set them with a hairspray like NAK Hair’s Fixation Finish Spray (14.1 oz / $27.95). This firm-hold, waterfree formula keeps your style intact without making your hair feel dry or brittle.

The Holiday Wet Look: Ready to elevate your holiday style without the heat? The wet hair look is the perfect blend of effortless chic and timeless elegance, allowing you to take a break from styling tools while still achieving a stunning, glossy finish. Start with damp hair (not dripping wet) and apply a generous amount of NAK Hair’s Amped Up Styling Gel (5.07 oz. / $29.95) from roots to ends; the more gel you use, the wetter your hair will appear and the longer your style will hold. This strong hold gel gives maximum styling control and assists hair to defy gravity, making it a go-to for this look. Once your gel is in place, brush your hair back as if you’re creating a sleek ponytail, removing any tangles and firmly setting your glossy style. For the finishing touch, add NAK Hair Sheer Styling Glaze (5.07 oz. / $29.95) through your mid-lengths and ends; this lightweight glaze enhances your shine while adding a natural body and a stunning pearlescent glow to the hair. The wet hair look is not just easy to achieve; it’s a statement style that effortlessly transitions from day to night, perfect for holiday parties or cozy gatherings, ensuring you shine bright wherever you go!

With NAK Hair’s style guide, you’ll have everything you need to stay effortlessly on-trend and turn heads at every holiday gathering this season.

ABOUT NAK HAIR:

NAK Hair is an Australianmade and owned company that proudly embodies a down-toearth culture. Its hair care journey began in 2003, driven by the vision to create exclusive salon products that mirror its Natural Australian Kulture. With a deep understanding of salon life and a passion for crafting products inspired by the Australian lifestyle, NAK Hair stands as an authentic advocate for salons. Its product collections feature Natural Vegan ingredients, Luxe Botanicals and Pure Essential Oils, all carefully crafted to provide hair rituals that honor the delicate nature of both hair and skin.

Anti-ageing, AI, and vegan beauty: Spotlight On trends at in-cosmetics Asia 2024

In-cosmetics Asia has announced the program for its 2024 Spotlight On Seminars. These sessions are designed to facilitate the understanding of new research projects by some of the show’s exhibitors, and this year’s programme will focus on Skin Screen, one of the most dynamic cosmetics trends in Asia Pacific.

The Skin Screen theme can be broken down into four subcategories: skin protection, which incorporates SPF, blue light, anti-pollution, skin healing and repair, including anti-inflammatory elements, skin support and maintenance, focusing on the microbiome, pro biotics, vitamins, and finally, skin change and alteration, encapsulating anti-ageing, lightening, brightening.

The seminar program will complement the Spotlight on Skin Screen zone, an interactive area at the show where attendees can touch and test over 40 formulated personal care ingredients related to this theme Skin Screen, sessions will offer technical insights into key ingredients across the world of skincare. As such, attendees at the Spotlight On Theatre can expect to see topics in this area covered by a variety of experts from across the APAC cosmetics industry.

The growth of AI in cosmetics

Data from KBV Research suggests that the Asia Pacific AI-based beauty product industry will witness a market growth rate of 18.2% between 2024 and 2031.[1]

Acknowledging this powerful upcoming trend, Sekyoo Jeong, Director

and CTO at Incospharm Corp., will be running ‘AI-maneuvered peptidomimetics design for cosmeceutical development’ on Tuesday 5 November at 11:00. In this session, Jeong will unveil the organization’s new AI-maneuvered peptidomimetics design (AMPed) technology, which can translate the chemical structure of target ingredient into peptidomimetic ones.

Focusing on anti-ageing

Despite evolving attitudes towards ageing and beauty acceptance, antiageing capabilities remain a priority in the APAC cosmetics market. In line with this, several Spotlight On seminars cover this ground.

On Tuesday 5 November at 13:30, Huiyu Wang, Product Manager at Spec-Chem Industry Inc, will be presenting ‘SC® holistic whitening and anti-ageing solutions’ where visitors will learn more about the beneficial properties and functions of the ingredients, SpecWhite® VCE---Ethyl Ascorbic Acid, and SpecPed® GCu11P---Copper Tripeptide-1, Signal & Carrier Peptide.

Meanwhile, Momoko Kodaira, Sales Representative at Mitsubishi Corporation Life Science Limited, will be taking visitors through

‘Repista, perfect wrinkle & barrier recovery with unique retinol-like efficacies’. Hosting the session on Wednesday 6 November at 15:45, Kodaira will present the features and properties of Repista, primarily its retinol-like efficacies, such as the perfect anti-wrinkle effect, and the production of hyaluronic acid.

A climate-adaptive approach

On Thursday 7 November at 11:45, Anna Aharoni, Product Director at Sharon Personal Care, will be leading the session, ‘Unlock lasting radiance: A climate-smart, holistic approach to skincare’. Aharoni will cover some of the advanced strategies for improving skin health by combining innovative techniques with an understanding of environmental effects.

machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products. This year, the event will debut its new app for show attendees, featuring advanced wayfinding tools to help navigate the venue, locate exhibitors, and enhance the overall visitor experience.

About RX

Additionally, as the vegan beauty market continues to expand, Nayoung Lee, Senior Researcher at HK Kolmar will be running ‘Flollagen™: A plant-based collagen booster for the future of vegan beauty’. Taking place on Tuesday 5 Nov at 11:45, the presentation will introduce Flollagen™, a novel skincare ingredient that serves as a collagen alternative, and offer insights into the future trends of the vegan beauty industry.

To register to attend in-cosmetics Asia 2024, visit www.in-cosmetics. com/asia

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies,

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http:// www.relx.com/investors

YOU’RE INVITED TO OTC BOOK CLUB

Innovating for Diversity: Lessons from Top Companies Achieving Business Success through Inclusivity 1st Edition

by Bertina Ceccarelli, Susanne Tedrick

Foreword by Michael C. Bush, Global CEO of Great Place to Work

Discover what business visionaries on the frontiers of diverse and equitable hiring are doing to drive change in their organization

In Innovating for Diversity: Lessons from Top Companies That are Disrupting Old Practices to Achieve Inclusivity, Equity and Business Success, renowned Diversity, Equity, and Inclusion (DEI) and tech specialists Bertina Ceccarelli and Susanne Tedrick reframe the DEI discussion and move it beyond a human resources issue. While it’s well established that diverse teams help to advance innovation, the authors explain how principles of innovation can be applied to building highly effective and sustainable diversity, equity and inclusion (DEI) practices embraced by executives across an organization.

You’ll be inspired by leaders at top companies who identified root causes of limited DEI progress and created smart, bold solutions for increasing representation, developing future talent, and advancing the careers of people often overlooked.

In the book, you’ll also find:

• Introductions to the people and companies who have innovated their approaches to diverse hiring, retention, and advancement, and enjoyed pronounced impact on their bottom lines

• Profiles of committed leaders driving the change towards a more diverse and inclusive workforce

• Strategies for breaking down the cultural and organizational barriers in companies that remain in place and prevent transformative change

A critical resource for senior-level business professionals, managers, and executives, Innovating for Diversity will also prove to be invaluable for people seeking to build their careers from the ground up.

Beauty

Bu

Sophia Winston Advertising Sales Representative

Q: What products should beauty supply owners recommend for customers with sensitive scalps?

A: Customers with sensitive scalps should focus on gentle, soothing ingredients like aloe vera, tea tree oil, and chamomile. These help calm irritation while maintaining scalp health. Recommend shampoos and conditioners that are free of sulfates, parabens, and harsh chemicals. It’s also a good idea to carry scalp treatment products specifically designed for sensitivity and inflammation. Being able to direct customers to these options shows you care about their individual needs.

Q: How can beauty supply owners help customers manage frizz, especially in humid climates?

A: Humidity is the enemy of smooth hair, especially for textured or curly hair types. Recommend anti-frizz serums, leave-in conditioners, or creams with ingredients like glycerin or shea butter, which help seal moisture in the hair shaft. Encourage customers to apply these products when the hair is damp and finish off with a lightweight oil to lock in hydration.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Dr. Farouk Shami Receives Special Recognition For A Philanthropic Life From Latino Learning Center

Dr. Farouk Shami, founder and chairman of Farouk Systems, Inc., was honored with Special Recognition for a Philanthropic Life at the Latino Learning Center’s annual luncheon celebrating Presidents and CEOs. The award highlights his unwavering dedication to community service and his lifelong commitment to charitable causes across Houston.

Dr. Shami’s philanthropic efforts with the Latino Learning Center—a nonprofit that provides vital educational and support services to Houston’s underserved communities—have made a significant impact. His contributions have enabled the Center to enhance its adult education programs and provide services to seniors, veterans, and individuals with disabilities.

“Our company’s core values revolve around helping others and making a positive difference,” said Dr. Shami, who served as the event’s Honorary Chairperson at The Wortham Theatre Center. “It is a privilege to be recognized by the Latino Learning Center, and I am proud to support their vital work in the community.”

Reflecting on his philanthropic journey, Dr. Shami stated, “Giving back isn’t a single act, but a lifelong responsibility. Our commitment to supporting those in need goes beyond times of disaster—it’s about fostering continuous growth and opportunity for all.”

About Farouk Systems, Inc. Farouk Systems, Inc. is a Houston-based leader in the professional haircare industry, known for its high-quality products under brands such as CHI, BioSilk, and Royal Treatment. The company is dedicated to innovation, sustainability, and giving back to the community through charitable initiatives.

From left, Lenora Sorola-Pohlman, Navarro Insurance Group; Mitchell Contreras, Chairman of the Latino Learning Center; Siberia Ordóñez, VP, National Hispanic Business Development Manager at Comerica Bank, and Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc.

Shelf-Worthy Selections: Products Your Customers

Will Love

Stay ahead of the trends by stocking these customer favorites in your beauty supply store. These products are designed to meet the needs of customers seeking quality and performance in grooming essentials.

Scotch Porter Conditioning Beard Balm

The Scotch Porter Conditioning Beard Balm for men is an effective leave-in moisturizer that offers intense hydration, and conditions to care for your customers beard. The balm is smooth and more effective than beard gel, beard cream, beard butter or beard pomade. This beard balm can easily tame and style your customers’ beard, promotes healthy facial hair growth, and keeps the beard shiny, soft and frizzfree. The Scotch Porter Conditioning Beard Balm is gentle on the skin and does not cause dryness, irritation or stubble due to natural ingredients including biotin liposome, nettle leaf, and willow bark extract.

Boost Sales with Scotch Porter Conditioning Beard Balm

Appeal to customers with these standout features:

• Gentle and Effective: Made with natural ingredients to hydrate and soften without irritation.

• Versatility: Tames, styles, and promotes healthy growth for all beard types.

• Premium Quality: Free of harmful ingredients, cruelty-free, and avoids greasy buildup.

Nappy Styles Wolfin Waves Wave Butter Pomade

Nappy Styles offers the Wolfin Waves Wave Butter Pomade, a product designed to aid in achieving and maintaining 360 waves. This pomade is naturally formulated to hydrate hair, define natural curl patterns, and provide 360 conditioning wave control. Promote Wolfin Waves as an essential tool for wave enthusiasts, and let its natural benefits and superior results drive customer loyalty.

Boost Sales with the Wave Butter Pomade

Highlight its appeal with these key selling points:

• Natural Ingredients: Castor Oil, Sesame Seed Oil, Grape Seed Oil, Argan Oil, Palm Seed Oil.

• Versatility: Suitable for various hair types, it enhances curl patterns and keeps waves defined.

• Premium Quality: Provides moisture, shine, and wave control, making it a standout styling product.

BY EDWARD MURAWSKI

Nano Mister: The Game-Changer Every

Stylist and Barber

Needs

The Nano Mister is the next revolution in accessories from Stylecraft. This little product packs a punch with its variety of uses. Many barbers will enjoy filling the bottle with aftershave, giving their clients a comfortable and refreshing application. The atomization technology dispenses a targeted and super fine mist that feels luxurious.

Stylists alike are loving this handy tool. It’s perfect for moistening hair before shear cutting or giving a light mist before braiding. Just fill the Nano Mister with water to help gain control over your sections while you braid, making the whole process smoother and more manageable.

With a solid 90 minutes of runtime, it’s ready when you are, and it charges conveniently via USB Type-C. This little gadget is set to become a must-have in your beauty supply lineup!

Essential Hair Care: Nourish, Style, and Shine with Confidence

Whether your customers need nourishment, moisture, or styling perfection, these innovative hair care products have them covered. From intensive scalp oils to flake-free styling gels and hydrating mousses, each item is thoughtfully crafted to address specific hair concerns. Equip your shelves with these must-haves to provide your customers with the tools they need for healthy, radiant hair, no matter their style or texture.

1

The Rosemary Mint scalp and hair oil is a nutrient-rich, intensive formula meant to help you address your hair concerns. From nourishing hair follicles, smoothing split ends and help with dry scalp, this hair oil uses natural, organic ingredients and essential oils to provide the care your hair deserves. Your customers can use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment.

3

AllDay Locks™️ Braid Gel

This gel smooths and tames frizz.

The improved extreme hold formula helps styles look better, for longer and leaves braids, locs, twists, and cornrows looking sleek, lustrous, and defined. It’s fantastic for flake-free, extreme hold for all your customer’s go-to braided hairstyles. Also fabulously doubles as an edge control when you need it. The lavender, peppermint, witch hazel, and sage is infused to help alleviate dryness, itchiness and flakiness. Adds a beautiful shine to help you glow even more.

2

This Shining & Conditioning Extra Hold formula has micro-emulsion technology for extra hold and shine. Its conditioning formula provides up to 3X less breakage. The results: no wax, no flaking and no drying alcohol. It provides a flake-free conditioning strong hold. The styling gel conditions and shines and is great for styling. Your customers can use Let’s Jam for braiding, smoothing edges, twisting, taming frizz and flyaways.

4

Let’s Jam Condition & Shine Gel

Let’s Jam Shining and Conditioning Regular Hold

Gel’s formula has micro-emulsion technology for great extra hold, shine and conditioning with up to 3X less breakage. The results: no wax, no flaking and no drying alcohol.

Vigorol Olive Oil Mega Moisture Mousse

This is specifically formulated for hair that needs extra moisture, including chemically treated, over-processed, and hair styled with wigs, weaves and extensions. This alcohol-free, creamy foam is enriched with Olive Oil, antioxidants and multi-vitamins for incredible moisture and shine. It provides full style control without making hair stiff or sticky. It’s ideal for foam-wrapping, wig sets, roller sets, and straw sets.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

2.

3.

5. NO RETURNS will be accepted on coupon purchases.

Success isn’t just about building a business—it’s about building a space where people feel seen, valued, and connected.

Jayda Audrick

Co-Founder East Orange Community Business Group www.eocommunitybusinessgroup.org info@eocommunitybusinessgroup.org

show CALENDAR

DECEMBER | JANUARY 2025

Date Description Place Website

December 3-5 International Indo Africa B2B Investment & Trade Conference Johannesburg, South Africa www.indoafricaexpo.com

December 5-7 CosmoProf India

Mumbai, India www.cosmoprofindia.com

December 11-13 Society of Cosmetic Chemists HQ Annual Scientific Meeting Los Angeles, CA www.scconline.org/Events/

December 17–19 PCE Yinghe Dubai Personal Care Expo Dubai UAE www.spcexpo.com

December 17-18 Professional Beauty Mumbai Mumbai, India https://professionalbeauty.in/pb-india2024-shows

December 8 National Hair Fest Detroit Detroit, Michigan www.nationalhairfest.com

December 13-15 The 116th Hong Kong Wedding Fair incorporating Beauty & Fitness Expo 2024 Hong Kong, China wedding-show.com.hk

January 6-7 MAGIC Miami Miami, Florida www.magiconline.com

January 7-10 Consumer Technology Association CES Las Vegas, Nevada www.ces.tech

January 21-23 Cosmo Prof Miami, Florida www.cosmoprofnorthamerica.com

January 23-26 Les Thermalies Paris, France www.thermalies.com

RETRACTION NOTICE

In the June 2023 edition of OTC Beauty Magazine, an article and advertisement were run which incorrectly identified PureO Natural Products LLC and Trendz Beauty Academy LLC's LOC N products as counterfeit products. Trendz Beauty Academy LLC and Nicole Shuler are the creators and owners of authentic LOC N products. To purchase authentic LOC N products, or for additional information about LOC N products, you can:

• Visit Trendz Beauty's website at https://www.locnhairproducts.com/;

• Send Trendz Beauty an email at info@locnhairproducts.com;

• Call Trendz Beauty at 484.763.3975; or

• Follow Trendz Beauty on social media at

▶ @locnhairproducts (Instagram)

▶ https://www.facebook.com/locnhairproducts (Facebook).

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의

시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로

보내주시거나 이메일을 보내 주시면 됩니다.

(연락처는 이 페이지 맨 밑에 있습니다)

• What selling strategies worked the best overall for you this year?

• Do you currently have an area where customers can provide feedback? If so, how is that working out and helping your business?

• Is there any other topic that you would like to see covered in OTC Beauty Magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) __________________________________ State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

3D / 25mm EYELASHES

- PREMIUM QUALITY, VARIETY OF STYLES

- AVAILABLE IN MULTIPLE LENGTHS, CURLS AND ANGLES

- DESIGNED FOR A NATURAL AND STUNNING LOOK