OTC - April 2020

April 2020 | $6.00

The Men’s Edition

5 TOP-SELLING PRODUCTS FOR MEN Learn How to Reach the Male Customer Show Coverage

Jinny Beauty Supply Hosts The Big Show in Miami and Atlanta

P r es e n t yo u r b e s t s e l f.

Get ready.

For something New...

New Packaging

Bump Patrol

Launching April/May 2020

Beard Patrol

Launching April/May 2020

Skin Patrol PATROLGROOMING.COM

@PATROLGROOMING

April 2020

c ont en t s

In Every Issu e

8 Editorial Letter

For the Love of Grooming

96 Product Spotlight

Dream World Product Dreadlock Tubes and Bonnets

12 Marketplace

40 Top Sellers

37 Urban Call Briefs

21 Knowledge To Know

Men’s Hair & Beard Products

Leadership Profiles in Beauty

18 How Should You Sell It? Men’s Beard Products

We take a look at the Top-Selling Men’s Grooming products at Jinny Beauty Supply.

Why Little Boys Need Curl Peace

Do boys really need great hair care? Some believe that boys’ hair doesn’t require as much maintenance as girls. This couldn’t be further from the truth. Just for Me® is changing the face of children’s haircare with Curl Peace™: the natural hair care line for girls AND boys. Keep reading to find out why boys need and DESERVE Curl Peace™.

70 Therapy Trends

The Deconstruction of Male Grooming

68 Clipper Tips

Tailor your Fades to Fit Champions

72 Industry News

94 Reader Feedback

92 Ad Index

86 BIR Bits

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ON THE COVER Ideal for styling all hair types, achieving the perfect roller set, flexi-rod set or blowout, the Creme of Nature Pure Honey collection will provide essential moisture with soft and defined styles.

To learn more, visit www.cremeofnature.com.

NEW!

HEALTHY HAIR STARTS WITH A

HEALTHY SCALP. For visibly healthier hair, start at your scalp with the Royal Oils collection, specifically designed for curly and coily crowns.

Achieve a healthier scalp and healthier hair in just 3 weeks.

© 2020 P&G

RESPECT THE CROWN OTC Beauty Magazine April 2020

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April 2020

c ont en t s

26 Business Tips

Ways to Secure Top Talent Without Offering Salary

By Jeremy Eskenazi

Hiring in North America has not been this challenging in a very long time. The employment rate is at an all-time high, and top candidates have been able to negotiate great packages for themselves as some get multiple offers. As you start looking for the next superstar to further your company’s goals, deciding how hard you can compete for talent is important.

While there are trends making candidate relationship-building easier--such as text communication to schedule interviews or being able to offer more flexibility to the work schedule for some roles—money is still a primary driver for candidates.

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51 Jinny Beauty Supply Presents The Big Show

in Miami and Atlanta

Jinny Beauty Supply of Miami and Atlanta held The Big Show to celebrate the biggest show in Jinny history on Feb 23 and March 1 respectively. The company’s VIP customers were invited to partake in special promotions and unbeatable deals.

BYE BYE BRASSY

@clairol_pro

©2020 The Wella Corporation CSM2019-1465

HELLO NATURALLOOKING

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CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Director:

Rachel Lim rlim@jinny.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Jeremy Esenazi Scot Zangwill

Columnists:

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

FOR MORE INFORMATION GO TO: www.wahlpro.com

FOR MORE INFORMATION GO TO: www.wahlpro.com 6

OTC Beauty Magazine April 2020

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

30 NEW PRODUCTS

FROM THE BRAND YOUR CUSTOMERS WANT

THE INNOVATOR IN MEN’S WAVE HAIR PRODUCTS

WaveBuilder™ is expanding to include 30 new and cutting-edge products! Inspired by the popularity of our best-selling items, new formulations include supplement grade actives, natural oils, and plant powered ingredients.

wavebuilder.com OTC Beauty Magazine April 2020

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Editorial Letter

by Jessica De Vault Hale

For the Love of Grooming There’s no doubt that most of the shoppers you have are likely women. After all, its women who spend thousands of dollars a year on their hair and beauty regimen.

But that doesn’t mean that men shouldn’t be considered into the equation. Most women want to look their best and ensure their families and significant others are looking great, as well. So to sell men’s grooming items, it might be best to target your energies toward the female shopper.

Women often shop for their significant other. As a matter of fact, couples are prone to share products. So chances are, a woman will be eager to give her partner his own product supply to avoid taking from her personal stash. So when displaying your products, keep the female shopper in mind. Stock up on men’s grooming items that have great scents and easy application instructions to catch the attention of these shoppers.

To get more inspiration, read our latest How Should You Sell It column featuring advice from seasoned merchandiser, Scott Zangwill.

If you’re not sure which products to invest in, check out our Top 5 to see the hottest selling men’s grooming products or check out some of our favorite items in the Marketplace. This issue is chock full of details on how you can take advantage of Jessica De Vault Hale EDITOR

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this ever-growing niche. Take this opportunity to boost your sales for women and men alike.

ALL HAIR TYPES

ECOCOBEAUTY

MADE IN USA

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MARKET PLACE

Men’s Hair & Beard Products There’s no doubt about it. Men’s grooming is a growing trend that is here to stay. While men’s skincare, body washes and shampoos are also all the rave, there are two categories that are likely the strongest in this niche: men’s electrical tools and beard maintenance products. As long as beards are still trendy and new haircuts continue to be a necessity, these two categories will always be strong. We selected some of our favorites from these two groups, so you’ll know what to stock up on for your Men’s aisle!

Beard Oil

Chances are, most of your male customers will have coarse facial hair. That’s why you’ll want to recommend the Just For Men Beard Oil. Its lightweight, non-greasy formula leaves beards softer and more manageable.

Clippers

The BaBylissPro GoldFX Clipper is a cordless, lithiumcharged tool with a high-torque, Ferrari-designed engine. It also has an all-metal housing with a knurled barbell grip for easy grasp. This tool can cut all hair textures with the speed, power and precision that your professional customers will want.

Shaver

Your customers deserve the best, and what’s more topnotch than the Wahl 5 Star Shaver? This ultimate finishing tool comes with a hypoallergenic gold foil to avoid irritation and a rechargeable battery that can maintain a running motor for up to 60 minutes per charge.

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USB-Charged Shaver

Another shaver we love is the Absolute Zero Gamma+. Not only is it sleek, stylish and offers high-quality performance, but it also has ultra-thin, hypoallergenic gold titanium foils that are staggered and independently floating for a closer shave. It has a multi-charge function as well that allows a barber to charge on the go.

Pomade

If your shoppers enjoy Jamaican Black Castor Oil, they will love the oil-infused Sunny Isle Pomade For Men. This hair-growth stimulating product also contains beeswax to help with dryness and weakness. It’s perfect for the man looking for a bit of shine and nourishment.

Curl Activator

Fellas with curly hair will appreciate the Luster’s S-Curl Activator and Moisturizer. Its formulation of glycerine and Vitamin B5 help to eliminate breakage and keep your curls healthy and soft. Plus, the no-drip component prevents this product from ruining your clothes or bed sheets.

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Men’s Hair & Beard Products.

Oil and Butter Balm

A lot of men aren’t fans of lots of products. If they can find a product that takes care of as many needs as possible, they’re likely to buy it. Enter: The Mane Choice Head Honcho Hair & Beard Oil + Butter = The Balm. Not only does it soften a man’s beard, but it also protects and nourishes his face and hair.

Shea Butter Balm

What guarantees softness from even the roughest of beards? Shea butter, and that’s what the Murray’s Billey’s Beard Balm has, along with nourishing coconut oil.

Beard Oil

For those who like a simple light oil, recommend the Nappy Styles Original Beard & Hair Oil. Enriched with Vitamin E, Shea Butter and Black Castor Oil, any man’s beard is sure to be left shiny and moisturized. This oil also helps thicken and fill in bare spots within the beard.

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NATURALS

NEW

GET SILKY, SHINY LUXURIOUS HAIR! The newest line from Fantasia made with plant-based ingredients for natural hair repair and that silky shine you’ve been looking for!

AVOCADO Prevents Hair Loss Moisturizes Strengthens Hair Root Adds Shine CILANTRO Promotes New Hair Growth Essential Vitamins & Proteins Hydrates & PH Balances Hair & Scalp

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Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA OTC Beauty Magazine April 2020

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Men’s Hair & Beard Products.

Cannabis Aftershave

Everyone knows that CBD oil can be a great moisturizer, so infusing it into an aftershave should be a no-brainer. That’s why the Cannabis Sativa Oil Aftershave is a great choice. Not only does it soothe the skin post-shave, but it also hydrates the skin, too.

Moisturizing Butter

Revitalize your beard and soften your skin with the Jamaican Mango Lime Moisturizing Beard Butter. Fortified with Vitamins A & E, it also maintains hair health and promotes shine.

Miracle Oil

Don’t just soften your beard, ensure it’s healthy and grows, as well!

With the OKAY Men’s Beard Miracle Oil, you’ll be able to moisturize your facial hair and nourish it with oils that readily absorb into the hair and skin.

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How should you sell it?

Scott Zangwill

This month’s selling focus is…

Men’s Beard Products Men’s grooming appeared to be a trend five years ago. How long would it last, many wondered. But now it’s understood that the men’s beauty niche is here to stay and continue growing. The powerhouse categories of men beard care alone is expanding every year.

But with so many new products coming out, how do you increase sales with men’s grooming products?

“Yes, how can the OTC store owner get more men into the stores to buy not only their core items such as shampoos, conditioners, hair gel and more? Well, what they need to do is to focus on the 97% of their customers who are women. Target them through signage, and putting some of the men’s items either right up front when they walk in the door or position a handful of items near the cash register. A nice sign saying, ‘Look ladies! Wouldn’t your man love a nice beard oil or a nicely-scented aftershave?’

The men’s section has grown in the last few years to become its own section. Years ago, there was, at best, a few items to choose from and good luck finding it in the store. With bigname brands such as Cantu, Uncle Jimmy, Sunny Isle, Clubman Pinaud, you can get great beard oils that have become so popular now. The selection of hair color for men is the largest ever. Many men, as they get older, use these products. There are so many brands of shaving creams, razors and tools to choose from.

So use the signage and direction to remind the ladies or gentlemen coming into your stores to buy these products year-round, and also use each holiday to promote a different line or product. All of these efforts will add up at the end.”

Scott Zangwill

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com About Merchandising Specialists, Inc. We specialize in getting your new products into the stores very quickly, as we have an excellent rapport with the store owners. Not only do we put out POP material, sales sheets, and samples, we are excellent at getting turnover orders quickly, getting the new products into the store and turning monthly detailed reports, as well!

If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com.

Your response could be featured in the May issue!

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©2020

AFAM CONCEPT, INC. CHICAGO, IL 60629 (800)262-2326 www.afamconcept.com OTC Beauty Magazine April 2020

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Y I D

PASSION PASSION TWIST

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Knowledge to Know

Why Little Boys Need Curl Peace™ Just for Me® is changing the face

2.

Boys need wash day. Wash day is about more than cleansing the hair and scalp.

of children’s haircare with Curl Peace™: the natural hair care line

•

for girls AND boys.

Wash Day is the best time to detangle, but many kids and parents dread this because it

like their natural ingredients. This

Peace Tender Head PreShampoo Detangling Treatment, pain-free

gender-neutral approach can also

detangling

The fragrance notes for Curl Peace™ are fresh and clean, much

becomes

a

be found in the blues and greens of

reality. It creates a slippery

Curl Peace™ packaging. Even the iconic multi-color Just for Me® logo

barrier

takes on a gender-neutral navy color.

to effortlessly glide through

between

hurts! When parents use Curl

strands

allowing fingers and combs the hair for the gentle detangling

Do boys really need great hair care?

experience

they deserve.

Some believe that boys’ hair doesn’t

• Curl Peace Ultimate

require as much maintenance as girls.

Detangling Shampoo

This couldn’t be further from the truth. Keep reading to find out why boys need and DESERVE Curl Peace™.

Boys are growing their coils and

helps

kid’s

curls

to

coils

and

flourish

by

gently washing away the

curls. Gone are the days where a

buildup of product, dead

low-cut fade was the style of choice for young boys.

skin

environmental

toxins

from

the

scalp

without stripping the hair. This sulfate-free softens hair and 1.

promotes healthy growth.

Today’s kids are increasingly

• Curl Peace Ultimate Detangling Conditioner detangles as

conscious of their appearance.

it nourishes the hair and scalp for softer, shinier hair.

They are looking to display the latest trends in grooming and fashion, as seen on their favorite celebrities, social media and even video games. With the

3.

Boys need added moisture. Conditioning leave-in products are essential for healthy-looking hair that retains hydration and length.

explosion of men’s grooming in recent years, it only makes sense for hair care to follow suit. But proper maintenance is key.

• Curl Peace 5-in-1 Wonder Spray is packed with five major benefits, including detangling, conditioning, frizz reduction, hydration and shine for softer, healthier curls.

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• Curl Peace Nourishing Hair & Scalp Butter replenish dry coils and curls, to lock in hydration and soothe the scalp.

Grip Glaze, which holds styles for longer without drying or damaging the hair.

• Boy Buns: Hair buns are a trend for boys 4.

Boys need styling options. This is the fun part, and Just for Me Curl Peace has all the products parents

too. Curl Peace Smoothing Ponytail & Edge Control will slick the hair and hairlines for the perfect style that shines.

need to achieve the most popular styles for boys.

As the world becomes more inclusive, it is essential for brands to be sensitive to the evolving

• Defined Curls: NEW Curl Peace Nourishing & Defining Slime Styler is the gentle gel for kids that defines curls and adds shine.

• Braids & Twists:

Just for Me® Curl Peace™ features products free of mineral oil, petrolatum and parabens for easier wash days, added moisture and gentle,

Rough and

tumble play are no match for Curl Peace Braiding & Twisting

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needs of the customers they serve.

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long-lasting styles for all kids with curls and coils, including boys.

Hydrating Curl Serum

Imparts Lasting Hydration, Luxurious Gloss, and Perfect Control for Healthy Coils, Curls and Waves.

© 2019 KAB Brands LLC

No Sulfates • No Parabens • No Pthalates

...nothing works like ApHogee.

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NEW!

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Business Tips

By Jeremy Eskenazi

Ways to Secure Top Talent Without Offering More Salary Hiring

North

wants to attract and retain the best talent for their team. This is where

America has not been this

the candidate experience and your employer brand can be a strategic

challenging in a very long time.

differentiator as you explore your flexibility to spend money. If we go back

The employment rate is at an all-time

to cash being king for a moment, it’s important to remember that people

high, and top candidates have been able to negotiate great packages for

don’t come to work just for money. Everyone wants to feel valued and work

themselves as some get multiple offers. As you start looking for the next

on interesting things for a great brand. As you think about the experience,

superstar

your

there are a few ways to minimize

deciding

the amount of extra cash you need

how hard you can compete for

to help candidates consider your

talent is important. While there

company over others.

company’s

to

further

in

goals,

are trends making candidate relationship-building easier-such as text communication to

Understanding one-time costs

schedule interviews or being

versus compounding costs is a

able to offer more flexibility

good starting point. If you can

to the work schedule for some

give someone an upfront, one-

roles—money is still a primary

time cash bonus, it will save your

driver for candidates.

company money year-over-year compared to a larger starting salary. When you get into their

An important lesson many

second year of employment,

learn

has

having to raise salary by a

traditionally been king. And

percentage compounds the cost

is

that

salary

this king is powerful because it compounds year over year on your list of

and can add much more to your operating costs than a one-time payment.

expenses. Not every company can spend more now, but every company

Even hourly employees in lower-earning roles that are in high demand can

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be swayed with small cash bonus upfront to help you gain a competitive

will be able to attract, develop—and importantly—retain your top

advantage.

talent. It’s been proven many times that people work for people, not companies, so make sure your managers are good listeners, care about their people and can show empathy.

As you approach your budget and talent needs for the next few quarters, you may find you have less flexibility to offer bigger salaries to help you win the talent war. While everything has some cost, there are alternative areas

5.

Offering hiring bonus/signing bonus – Because these are one-

you can invest in that cost much less and will not steadily rise as a salary

time costs, they don’t compound as salary does. A bonus can help

does. Here are eight of them that might help you:

you counter another offer and be equally attractive upfront as many bonuses can be paid within the first three months and can have a condition of repayment if the employee leaves before a set amount

1. Offering flexibility – Whether it is the start and end time of the

of time. For hourly workers, a few hundred dollars upfront can make

workday, a compressed work week, or the offer to work from home at

a big difference in whether they decide if they want to join your

times, these are all coveted offerings. If the job allows for flexibility,

organization.

it’s worth considering.

2. Covering perks – There are tons of creative offerings that matter to employees and are often available at a small cost. A few examples are subsidies for public transit, extra uniforms included on the company, meal services at work or delivered to the household, a monthly budget to use ride-sharing services instead of commuting, free or discounted laundry/dry cleaning, popular gym or lifestyle club memberships or discounts.

3. Job sharing or part-time work – Many people have their own reasons for wanting to work less than full time. Offering part-time or jobsharing options where two people perform what was once a full-time

6. Starting benefits coverage earlier – The traditional model for

job can give you more coverage in talent and attract some amazing

health care benefits in Canada and the United States has been to delay

candidates who wouldn’t otherwise be interested.

offering benefits for 90 days to get through a probation period. If you can offer these from day 1, especially in the United States, where bridging health care costs can be very high, this is a great employee

4. Having good managers – A positive workplace culture is a

incentive. A company could also offer to reimburse existing health

competitive advantage. If you invest in managers who care about

costs or pay for the previous employer’s benefits until the transition

their teams and prioritize teaching and coaching employees, you

occurs.

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7. Reimbursing education costs – Another great noncompounding benefit is education subsidies. Skills change quickly,

all things that attract candidates looking to have a positive work experience.

and the investment in learning benefits both the employee and the company in the long term.

Remember, money does reign as king. If you offer 30% less salary than your competitor, even this list will not help you win the talent war. However, if

8. Having modern work tools – This one may seem obvious as

you offer 30% more salary, your balance sheet might start to look a little

computers are a standard today, but in the bring-your-own-device

funny, and it will be difficult to sustain, making above-market salary offers

era, offering a broad range to choose from or solid reimbursement

for many roles. The market is competitive, and being creative with the

plans for employees to have the latest and greatest is a draw. Think

advantages you can afford will help show candidates you care about their

about workstations, cool collaboration spaces, high-quality headsets,

experience and that you understand what matters to them from a total

dual monitors, choice of office chairs and health snacks. These are

offering perspective.

Meet Jeremey

Jeremy Eskenazi is an internationally recognized speaker, author of RecruitConsult! Leadership, and founder of Riviera Advisors, a boutique Recruitment/Talent Acquisition Management and Optimization Consulting Firm. Jeremy is not a headhunter, but a specialized training and consulting professional, helping global HR leaders transform how they attract top talent at some of the world’s most recognized companies. For more information on Jeremy Eskenazi, please visit www.RivieraAdvisors.com.

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Urban Call Briefs

by Lafayette Jones

Dr. Loretta Miller State President of the North Carolina State Beauticians and Cosmetologists’ Association, Incorporated

James C. Davis, D.P.C.

The First Male President of State Beauty Culturist Association of New York, Inc.

Dr. James Y. Hunder, Sr.

The Founding President of the Liberian Organization of the Piedmont

Dr. Loretta Miller,

She has worked very hard to help the State Association continue to strive.

In 2017, she was elected as the State President of the North Carolina State Beauticians and Cosmetologists’ Association, Incorporated. Since becoming the President, the Association continues to grow and excel.

Dr. Loretta Miller was born and raised in Charlotte, North Carolina, to the late Arthur and Willie Mae Williams. She is the youngest of four siblings. Married to husband Terrence for 26 years, they have one son, Brandon, who is currently a soldier in the United States Army.

Dr. Miller has been a member of the National Beauty Culturist League, Inc. for 30+ years. She has represented her State Association in the Theta Nu Sigma Coronation, was the winner of the NBCL Youth for Beauty Better Speakers Contest and participated in the Designers Guild Showcase. She is also a member of Theta Nu Sigma National Sorority.

Loretta began her cosmetology studies at West Charlotte High School in Charlotte and received her Cosmetology License in June of 1981.

She received her Bachelor of Cosmetology, Master of Cosmetology, and also received her Doctorate of Cosmetology from the National Beauty Culturists League, Inc. - Institute of Cosmetology, Washington, DC.

D.P.C., the First Male President of State Beauty Culturist Association of New York, Inc.

State President of the North Carolina State Beauticians and Cosmetologists’ Association, Inc.

Dr. Loretta Miller State President of the North Carolina State Beauticians and Cosmetologists’ Association, Incorporated

Being very passionate about Cosmetology in the public school, she became a cosmetology Instructor at the school where she obtained her education in Cosmetology. While working in the school system, Dr. Miller became involved in the North Carolina State Beauticians and Cosmetologists’ Association, Incorporated. She joined her local chapter and got busy. Dr. Miller held the offices of Secretary, Treasurer, Vice President and later became the President of the Charlotte Chapter. It did not take long before she realized that just being a worker in her local chapter was not enough. She wanted to become more involved in helping to grow the State Association.

She started by becoming the Assistant Tradeshow Director and, after two years, became the Director. In this position, she assisted many well-known product companies with their Stylist for Platform presentations and sales of their products at the Annual Convention and Tradeshow. Dr. Miller has also held the positions of Recording Secretary, Financial Secretary of the Executive Board. She was a member of the Youth for Beauty committee, Junior Executive Board, State Choir and Trendsetters.

James C. Davis,

James C. Davis is the son of the late James and Daisy Davis of South Carolina and was born in White Plains, New York. He graduated from White Plains High School in 1969 and B.O.C.E.S. in Valhalla, NY in Cosmetology. Davis James C. Davis, D.P.C. worked in Leola’s Beauty Salon in White The First Male President of State Plains, then moved into his own booth Beauty Culturist Association of at World of Beauti Salon in Greenburgh, New York, Inc. NY. He later served as the President of the White Plains Beauticians League twice, where he helped to get their 501C tax-exempt status. He also managed Almeta’s Beauty Salon in Harlem on 12rd N. Lenox Ave. and worked for Jim Williams on West 96th Street in New York, NY. He has been platform artist for Paul Mitchell, DeParee Products, Revlon and Clairol Companies. He’s competed in many Hair, Fantasy Hair and “The Big Show” competitions He rented a booth in Virginia’s Beauty Salon on Lenox Avenue, moved to Bernice’s Beauty Nest on Lenox and then back to Virginia’s. Davis received his certificate in Alcohol and Substance Abuse Counseling from “The

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author.

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Urban Call Briefs

by Lafayette Jones

New School” and started his Vocational teacher’s education program for Cosmetology, at City University of New York.

Davis also worked at American Home Products as a mail clerk, then H.I.P. Medical Center as an appointment Desk clerk. He spent his last 22 years at Roosevelt Hospital as Unit Secretary and retired with 25 years in Hospital & 1199/SEIU delegate service. He completed Leadership training at 1199/ SEIU, New York, and was President of Bauti-Aide, Inc. in White Plains, NY, which managed the World of Beauti Salon.

He has also been the first male President of State Beauty Culturist Association of New York, Inc. for the past 16 years. He helped the organization receive their 501C status for tax-exemption, as well. He was Registrar for Institute at N.B.C.L. for three years. He has been a teacher at National Beauty Culturists’ Institute of Cosmetology for six years (computer science) at most levels. He has received his Doctorate of Professional Cosmetology and also Post Doctorate as well from Institute of Cosmetology: National Beauty Culturists’ League, Inc. He has received many awards, but the ones he cherishes the most is the Maude Gadsen Award and Jim Williams Award from two of his mentors, and the Presidential Award from the National Beauty Culturist League, Inc. from Dr. Katie B Catalon. He has been in I.O.C. office as Staff for the last four years. He was 4th Vice President of Sigma Nu Theta Fraternity and presently first vice president for the past 11 years. He has been on National’s nominating committee three times and had the honor in 2016 to swear in the new officers of N.B.C.L., Inc. Davis is very dedicated to whatever work you give him. His motto is L.E.A.R.N., meaning “Let Each Artist Reach Someone New.”

Dr. James Y. Hunder, Sr.,

Under his visionary leadership, LOP established the Miss Africa, African American Educational Queen Pageant in 1991. Through this pageant, 10 contestants were recruited annually and randomly assigned a country from each region in Africa, in which they were required to study to enhance their ability to influence the judges through their intelligence, knowledge, poise and career aspirations. Through intense research and presentations by the students, all participants acquired knowledge about the continent of Africa and were provided opportunities to earn scholarships. From its inception, more than 120 local high school seniors and college students benefited. Dr. Hunder successfully sought partnership between LOP and Wake Forest University that made it possible for a winner of the pageant to attend their Summer Program in the Republic of Benin, West Africa. The pageant was discontinued in 2003 due to security concerns throughout the region.

Dr. Hunder was the founding chairman of the Liberia-North Carolina Crisis Commission responsible for shipments of medicines, clothing and non-perishable food items, raising more than $55,000 sent to refugee camps in Danane, Ivory Coast and in Liberia during the height of the brutal civil wars that started in December 1989 and continued through 2003 when the conflicts lessoned.

Under his leadership as President of the LOP, Dr. Hunder accomplished the followings initiatives among many others:

•

•

the Founding President of the Liberian Organization of the Piedmont

Dr. James Yarncie Hunder, Sr. is the founding President of the Liberian Organization of the Piedmont (LOP) and current chairman of its Board of Directors. LOP is a registered nonprofit organization established in 1988 that remains an active part of Dr. James Y. Hunder, Sr. the community today. Its mission The Founding President of the Liberian is to promote unity, education, the Organization of the Piedmont advancement of human relations, international understanding, serving needy people, as well as assisting with the rehabilitation, reconstruction and reintegration efforts in Liberia.

Dr. Hunder obtained his academic and professional training from Forsyth Technical Community College, where he earned three three AA degrees in criminal justice protective service technology, law enforcement technology and law enforcement corrections in 1997. In 1998, he earned a Bachelor of Science in Applied Science (BSAS) in political science with a minor in public administration from Winston-Salem State University; in 2002, he graduated with a Master of Arts in liberal studies from Wake Forest University, and on February 6, 2020, Livingstone College conferred on him the degree Doctor of Humane Letters honoris causa.

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•

•

Facilitate the installation and unveiling of the Historic Marker on Liberia Street in commemoration of the historic connections between Winston-Salem (Millsburg and Edina) and the Republic of Liberia dating from 1836.

Facilitate a tripartite MOU between Livingstone College, Government of the Republic of Liberia and the LOP for the enhancement of collaborative opportunities to promote education, cultures, and student exchange programs to help expedite capacity building in the post wars nation of Liberia.

Facilitate a tripartite MOU between Forsyth Technical Community College, Government of Liberia and the LOP highlighting the establishment of five in-state tuition scholarships awarded annually to LOP for capacity building in Liberia.

Sought assistance and facilitated two full undergraduate scholarships valued at $200,000 per student awarded to the Government of Liberia through the LOP by Livingstone College for capacity building. Thelma Roberts and Calvina Hoff are the first recipients. These scholarships are renewable every four years.

Dr. Hunder was instrumental in mobilizing the city of Winston-Salem and local area hospitals to provide medicines and other needed items valued over $30,000.00 delivered and distributed by Samaritan’s Purse Ministry to fight the Ebola Epidemic in the Republic of Liberia in 2014.

Prior to his migration to the United States in 1985, Dr. Hunder served in the Special Security Service as a presidential bodyguard at the Executive Mansion in Liberia from 1971-1985 in several capacities and involuntarily left with the rank of captain for fear of persecutions by the military government.

In 2018, he was awarded one of Liberia’s national honors, the Commander of the Grand Order of the Most Venerable Order of the Knighthood of the Star of Africa. In 2016, he was the recipient of the Ellen Johnson Sirleaf ’s Presidential Medal of Appreciation. Sirleaf was the first democratically

elected female head of state on the African continent.

Among his other accolades are the Ward Foundation Humanitarian Award; the Governor’s Certificate of Appreciation for service to North Carolina; North Carolina House of Representatives Certificate of Acknowledgment and Congratulations; The Winston-Salem Chronicle 2011 Special Recognition Award and the National Leadership Council Award from the Union of the Liberian Associations in the Americas.

In 2001, Dr. Hunder sought and secured medical resources from Wake Forest University Baptist Medical Hospital for 24-month old Stanley McGill, who was born in 1999 with a life-threatening condition. The child, accompanied by his mother, was able to travel to the United States and receive a successful surgery and is now a high school graduate pursuing higher education.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

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Top FIVE

Men’s Grooming Products If you’re finding your store shelves are getting full of men’s products that’s not a coincidence.

This niche of the beauty industry is exploding, with new products being launched on a monthly basis. But before you buy every new product on the market, get selective and choose from products that are already bestsellers at Jinny Beauty Supply. These are guaranteed to fly off your shelves and not collect dust!

1

T-Outliner® T-Blade Trimmer AN4710

Andis continues to be an industry leader with its popular T-Blade trimmer. It’s perfect for outlining, dry shaving

and fading, making it a fan favorite amongst professional barbers and amateurs alike.

Highlights

• • •

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OTC Beauty Magazine April 2020

Close-cutting, carbon-steel T-blade for detailing

Powerful, high-speed motor that runs cool and quiet Contoured housing that fits comfortably in the hand

I N T RO DUCING NEW

DARK & LOVELY FOR PROTECTIVE STYLES

UNAPOLOGETIC CARE FOR YO U R P R O T E C T I V E S T Y L E B R A I D S ,

Tension Tamer

Helps relieve scalp tension with no flaking

W E AV E S ,

Cleansing Water

Easily wash your hair without disrupting your style

W I G S

Hair Refresher

Up to 24 hours of clean, fresh hair with no residue

&

L O C S

Detangling Cream

Helps remove build up during take down & moisturizes

8 / 10 CONSUMERS WOULD RECOMMEND TO A F RIEND! OTC Beauty Magazine April 2020

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2

Clubman Bear Oil AI27996

Perfect for conditioning and hydrating beards, this is a

must-have for any bearded gentleman. It prevents itching and flaking, soothes dry skin and conditions the beard and the skin underneath.

3

Barber Shop Aid Bump Remover Spray BSA060

Razor bumps are never fun to have. When they come, combat them with this spray. It stops the itch and irritation and helps to remove razor bumps quickly.

4

Thick For Hair and Scalp IBP644

This highly-concentrated blend of CBD oil and Jamaican

Black Castor Oil is proven to have a 50x greater absorption rate. That means the nutrients in this serum are sure to

be absorbed to stimulate natural hair growth and reduce breakage.

5

Cantu Men’s Beard Oil CTU7690

This oil has a unique formulation of hemp seed oil, tea tree oil and caffeine for the ultimate moisture and nourishment. Safe to use daily.

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OTC Feature

Beauty Exchange Remains Competitive in a Digital Age In a world where the Internet and big-name stores are stealing sales from

factor for Beauty Exchange. Each of the workers said that feeling valued

smaller OTCs, it’s crucial to pivot

and cared for has encouraged them to work

and offer what these stores can’t –

even harder. One of those employees is Latousha

variety and customer service with

Flemings, who has worked for Beauty Exchange

the multicultural customer in mind.

for about four months. The cheerful worker

OTC chains like Beauty Exchange

said she looks forward to delivering top-notch

are leading the way to do just that.

customer service. “I’m always cheerful and

With stores in Georgia and Florida,

ready to greet people. I’m always telling them

the beauty supply store giant is

about deals, like we give deals on soaps,

leading the way to a new era of

hairdryers,

OTCs, proving that success is still

Everyone comes here and says we’re like

achievable in this ever-changing

a mall.”

blow

dryers,

and

wigs.

market.

Keeping a clean store is also imperative, On West Mcnab Road in North Fort

she said. “We all walk down the aisles

Lauderdale, Florida, one of the newest

every day. We scoot everything up to

locations of the chain continues to see

make sure everything is right. We have

an increase in shoppers. Manager Roger

a certain system that has

Suleiman attributes the chain’s growth to

everything by the front

four factors: customer service, product

line,”

availability, price promotions and digital

owner) likes it straight, and

engagement.

we keep our store clean and

she

said.

“(The

mop. We all pull together.”

“We bring products that customers ask for,” Suleiman said, adding that the brand uses their Instagram

These efforts have made

account to advertise the store promotions and discounts.

Beauty Exchange one of

“People need help on the

the most popular beauty

floor too, and most of my

supply store chains in

workers went to school for

the

beauty supply stores.”

proven that catering to the

market

and

have

customer and taking care of The loyalty of the employees

their employees are the true

is likely the most critical

secrets to their success.

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Beauty Ambassador

Styling Tools

By Sara Rueda

Who Doesn’t Love a Good Hair Day? There are good hair days, and there are bad hair days. Bad days can seem

tooth comb and starting at the ends of the hair then working up

unavoidable. But what if we could banish bad hair days forever? Okay,

to the roots. (TIP: Adding a moisturizer or conditioner to hair

maybe not forever, but close to it. Top professionals in the industry and

before combing can not only make this step easier but likely pain-

those passionate about hair know that the key to helping keep locks at

free.)

their best is to introduce and maintain an exceptional hair care routine.

Because good hair care is for everyone.

3.

And lastly: Drying. In a hurry? Nothing beats a dryer with the best technology to help protect hair from damage like the Gold ‘N Hot Professional 1875W Ionic Ultra-Lightweight Dryer with

1.

A critical first step: Conditioning. Keeping the hair and scalp moisturized is a great way to aid in preventing breakage. Using conditioners, moisturizers or oil masks (TIP: coconut or olive are both great, look for these ingredients) regularly helps with protective health. Pairing these treatments with a conditioning

Tourmaline. Or, if you have some time to spare, relax while your hair dries and go for a jumbo soft bonnet. Enlisting the help of ion technology, a bonnet dryer helps gently dry hair while helping seal in moisture and softness (try the Gold ‘N Hot Professional Ionic Soft Bonnet Dryer).

heat cap (like the Gold ‘N Hot Professional Conditioning Heat Cap) helps gently activate treatments to leave hair soft and manageable.

2.

Gold ‘N Hot aims to support stylists and hair enthusiasts with professional

Next step: Combing. We all know combing hair correctly

products for every step of their process. We provide a wide variety of

(avoiding rough tugging) is vital to reducing damage and breakage,

quality styling tools to help you achieve the most gorgeous results and

which can be especially important during these upcoming

ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram

warmer months. Ample damage can be avoided by using a wide-

@goldnhotelite.

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

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OTC Beauty Magazine April 2020

Ionic Volumizer Dryer & Styler IDEAL FOR TEXTURED HAIR

www.GoldNHotHair.com /goldnhotelite ph. 888.738.1212

OTC Beauty Magazine April 2020

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36 colors / each 9pcs

An ultra-matte, super-rich lipstick with the smooth feel of a hydrating lip treatment.

DREAM WORLD, INC. 3505 N. KIMBALL AVENUE, CHICAGO, IL 60618 | TEL. 847-600-3020 FAX. 847-600-3025 TOLL FREE 800-535-6110 48

OTC Beauty Magazine April 2020

EXCLUSIVELY AT JINNY & DREAM WORLD, INC.

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Show Coverage

G S I H B O E W H T 2020

The Biggest Show in Miami

Jinny Beauty Supply of Miami and Atlanta held The Big Show to celebrate the biggest show in Jinny history on Feb 23 and March 1 respectively. The company’s VIP customers were invited to partake in special promotions and unbeatable deals. Every show exceeds the one from the year before and this year’s events did not disappoint. Attendees walked away amazed, looking forward to the next Jinny Beauty Supply tradeshow.

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OTC Beauty Magazine April 2020

Jinny Miami staffers greeted attendees at the door for registration.

Urban Beauty representatives assist customers with their orders.

Dream World team member Michelle Lee chats with an attendee.

The Dream World team wasted no time in taking orders from customers.

Jinny Miami employees assisted attendees.

Jinny’s Garrett Wright, Murray’s Deborah Brannon and Luster’s Vanessa Brown.

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A Jinny Miami sales team member chats with a customer.

Registration lines were long at the Big Show.

A customer drops by the Revlon booth for more product information.

Attendees flocked to the J. Strickland booth.

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OTC Beauty Magazine April 2020

Customers were all smiles at the High Ridge booth.

Visitors checked out the various booths at the tradeshow.

Cantu’s Perry Merrity discussed the latest items with customers.

An Andis representative places an order for an attendee.

Harry Szczukowski of Andis showcased tthe newest clippers.

Robert E. Lee with Ampro assisted a customer with an order.

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Johnny Edwards of Summit Labs chats with an attendee.

A customer reviews the products at the Revlon booth.

It was all smiles at the Xtreme Beauty International booth.

Many people attended The Big Show.

Visitors asked questions at the Strength of Nature booth.

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Danny Culpepper and Juliet Moore of Henkel were ready to help customers with their orders.

An attendee reviews the vast inventory at the Bigen booth.

A sales rep assists a customer.

Attendees talk amongst themselves at the Ambi booth.

Visitors were seen placing an order at the Luster’s booth.

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Jonathan Tiram of Ecoco explains the benefits of one of his newest gels.

Customers check out the newest innovations at the Stylecraft booth.

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OTC Beauty Magazine April 2020

Sales representatives were happy to answer customers’ questions.

American International Industries’ Linda Woods pointed out some of their best-selliung products.

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Derek Lee stands by at the Strength of Nature booth.

Darrin Barbour chats it up with a fellow staffer at the Namaste Laboratories booth.

Attendees mull over the special door ringer deals.

A customer chats with an Ampro sales rep.

Justin Lee and Grace Seong of JBS Hair speak with an attendee.

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OTC Beauty Magazine April 2020

Jeff Higgins of Fromm was seen talking with a customer at the tradeshow.

Andrey Court of Ecoco takes an order for a visitor.

Austin Rumsey of Revlon writes up an order for an attendee.

The Beauty Exchange was in attendance at The Big Show!

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IBE

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OTC Beauty Magazine April 2020

Show Coverage

G S I H B O E W H T 2020 ATLANTA

The Jinny Atlanta team gear up for another successful tradeshow.

Jinny sales and purchasing team members greet customers.

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JBS Hair assist customers.

Jinny’s Jeff Cho and Jason Caprietta of Twurls Glove.

Jinny Purchasing Director Art Emm was in attendance at the show.

Kelly Jeong and Sammie Cho smile for the camera at the Big Show.

OTC Beauty Magazine team members Jessica De Vault Hale and Candace Smith assisted brands with their marketing needs.

Jinny sales staff members help take orders for customers.

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OTC Beauty Magazine April 2020

Andrey Court and a fellow coworker of Ecoco meet with Jinny President Eddie Jhin.

Purchasing Assistant Elizabeth Bolden was pleased to be at The Big show.

JBS Hair staffers were eager to assist customers.

Jinny staffers Sammie Cho, Garrett Wright and Julia Ma were in attendance.

An Ecoco model was in good spirits for the Big Show.

Attendees visited the Bigen booth.

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Patrick Clark of Ampro chats with a customer.

Styled by Fingaz with guest artists Kevin Carter and Glamtech.

Ken Klibaner and Peter Klibaner of Klibaner Sales.

Stylecraft team members were seen at the show.

Robert E. Lee placed an order with a customer.

The Bigen booth.

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OTC Beauty Magazine April 2020

Attendees visited the Coty booth.

Austin Rumsey of Revlon meets with attendees.

Customers flock to each of the vendor booths.

Attendees visit the Strength of Nature booth.

The Luster booth.

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Sean Duffy of Conair shows off his latest products.

A customer learns more about JBS Hair products.

Customers like the Beauty Exchange were in attendance at the event.

Attendees came in throngs to visit vendors’ booths.

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OTC Beauty Magazine April 2020

Customers visited the JBS Hair booth and otther vendors.

Attendees perused The Mane Choice Hair Solution booth.

Visitors crowded around the Andis booth.

Tracey Bell of Universal Beauty gives customers details on the brand’s latest products.

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2X 68

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CLIPPER TIPS

Advertisement

Sponsored by Andis Co.

Tailor Your Fades to Fit Champions

by Kenny Duncan

Want to elevate your fade-game? Learn how to tailor fades.

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Variety of Selections Available more than 50 styles

Read on to learn the pro tips.

Find the widest points of the head. You’ll use those areas to determine how long you want the hair to be at the parietal ridge. If you’re using a detachable blade clipper, figure out how many blade sets will be used in between the widest points of the head and parietal ridge areas. Lay only those blades out on your station for ease of use and higher efficiency when cutting.

For adjustable blade clippers, know which blade attachment comb or blade setting you’ll use first. Will you fade top down, or bottom up – know your game plan.

Create your initial guideline around the widest points of the head using an Andis UltraEdge® Outliner detachable blade. Your client may want a high fade on the sides and mid or low fade in the back. Having an initial guideline in place will help you design a winning look for your client that’s tailored for their head shape.

Use the same size C-stroke motion around the entire head. This is a very important step to remember, especially if you’re using multiple blade sets to remove the guideline and all weight lines. Making each clipper stroke the same size also ensures that the angle of the initial guideline will be followed.

This technique will complement the shape of your client’s head, perfecting that tailormade fade…fit for a champion.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

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Advertisement

THERAPY TRENDS The Deconstruction of Male Grooming

By Elayne McClaine

We think of the male grooming industry as consisting of shaving products, colognes, hair products and various toiletries. If we deconstruct the grooming regimen, we will redefine the category. Beyond the basics of sprays, creams and lotions for hair shaving and skin, the market is now more expansive. There are anti-aging products, serums, concealers, bronzers, and makeup. Hair color includes covering gray and circling the shades of the rainbow. New product forms like beard washes and groin hygiene indicate product need specific trends. Market growth is due to the increase in male-specific toiletries beyond the shaving category.

Segmentation continues to be based on product forms such as shaving gels, creams and after-shave lotions. Now, these items are referred to by more masculine terms. Brand and category names are macho and forceful, designed for man parts—beard soap, pit boss deodorant, or hair color brews. Some of the new names would make a grown man blush. The category is now defined by male needs, not replicas of female products. Each year the offerings are deconstructed to suggest totally maleoriented performance and ingredients.

The global men’s grooming product market is also growing due to increased awareness of boys to men’s beauty. Males are no longer constrained by artificial modesty.

The social media explosion that led to daily selfies and videos has created an unabashed consciousness of looking camera ready. Fashion trends also urge these consumers to seek the best care and end result for their image. Millennials may have started the drive toward the enhanced male image, but all generations of men to boys are participating. New product forms will earn attention as men redefine the male grooming category—bold and specifically masculine.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses,

etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

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Industry News A Statement From Reed Exhibitions – Organisers Of In-Cosmetics Global LONDON, March 05 2020: Reed Exhibitions has today

“This decision has been difficult because of the major importance

place at the Fira Barcelona – Gran Via, Spain from 31 March to 2

course of action for all involved to ensure we can deliver a high-

of this event to the personal care industry. We believe it is the best

announced that in-cosmetics Global, which was planned to take

quality business event later in the year that offers value for both

April 2020, will be postponed to 30 June – 2 July following the

our exhibitors and attendees.

escalation of COVID-19 in Europe.

We look forward to returning to

Speaking about the announcement,

Barcelona at the end of June and

Cathy Laporte, Portfolio Director at

thank our exhibitors, partners,

Reed Exhibitions, said: “The health

suppliers and visitors for their

and safety of our exhibitors, visitors

support during this challenging

and staff is our number one priority.

time.”

After many weeks monitoring the

For updates and further information, please visit the event website:

evolving situation around COVID-19 and the notices issued by

www.in-cosmetics.com/global

the World Health Organisation and other relevant governments and local authorities, and in close coordination with all partners involved, we have postponed the event to June.

Clear Essence Introduces New Skin Care Exclusive At Select Walmart Stores Clear Essence Cosmetics USA, Inc.

is a significant improvement over the

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Milk 10oz. at select Walmart stores, nationwide.

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the skin care needs of people of color.

The new packaging and updated 10oz.

Milk and Medicated Fade Crème also found in Walmart, highlight the Clear

Essence brand name more dominant on the front of all packages, reflecting

the superior identity and performance associated with Clear Essence products.

Don’t Look for the OLD, Look for the NEW!

ingredients on the inside.

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OTC Beauty Magazine April 2020

Clear Essence Exclusive Skin Beautifying

size offers a noticeable and distinguished outward appearance with the same great

76

previous packaging of the world renowned

Simply Clear, Simply Beautiful Flawless

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OTC Beauty Magazine April 2020

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Industry News Say Hello To Long, Strong & Healthy Hair!

Creme Of Nature® Introduces New Aloe & Black Castor Oil Collection Infused With a Blend of Aloe Vera Juice, Jamaican Black Castor Oil and Vitamins JACKSONVILLE, Fla., March 2, 2020 /PRNewswire/ -- Trusted hair

care leader for over four decades, Creme of Nature® is thrilled

to announce the launch of their newest collection, Aloe & Black

package for your hair!

Creme of Nature Aloe & Black Castor Oil Collection:

Castor Oil. The line targets weak, damaged hair to provide a

• Creme of Nature Aloe & Black Castor Oil Healthy &

brand’s first Strengthening Protein Treatment that restores

oz) – Cleanses hair & scalp, smooths and detangles hair, and

healthy level of strength and noticeable length. It includes the

hair from the damaging effects of moisture loss, heat styling and

excessive manipulation. The line also includes the brand’s first

Long Fortifying Shampoo (SRP: Starting at $7.29, 12 promotes hair length by strengthening damaged or weak hair.

Root Recharge Serum that promotes hair length by strengthening

• Creme of Nature Aloe & Black Castor Oil Healthy &

such as edges, with a healthy dose of hydration. Additionally, the

– Instantly hydrates hair, restores softness and improves hair

damaged or weak hair, while revitalizing over-manipulated areas, serum provides an invigorating and calming experience to the scalp, applied with an included dropper for easy and targeted application.

“As much as women want healthy hair, they also crave length,” said

Teneya Gholston, senior director of marketing for Creme of Nature. “This is why we created a full collection that will address

both issues and concerns. For all-around hair care and maximum length retention, you must care for your hair from the root to the

tip; and that includes scalp care. Our new Aloe & Black Castor

Oil collection addresses these issues and concerns with the

inclusion of a protein treatment, leave-in, and masks to help reduce shedding and fallout as a result of breakage.”

Infused with a blend of Aloe Vera Juice, Jamaican Black Castor Oil, and Vitamins, Creme of Nature® Aloe & Black Castor Oil

includes a Healthy & Long Fortifying Shampoo and Mask with the

same invigorating and calming experience to the scalp as their Root Recharge. And, for added hair retention, the line has an Oil Reconstructing Anti-Breakage Leave-In that reduces shedding and fallout as a result of breakage; while restoring moisture to prevent breakage and reduce split ends.

Creme of Nature® Aloe & Black Castor Oil is a full collection of products for all hair

Long Fortifying Hair Mask (SRP: Starting at $7.29, 12 oz)

strength & elasticity.

• Creme of Nature Aloe & Black Castor Oil Reconstructing Anti-Breakage Leave-In (SRP: Starting

at $7.29, 8 oz) – Reduces shedding & fallout as a result

of breakage, restores moisture to prevent breakage and reduces split ends.

• Creme of Nature Aloe & Black Castor Oil Root

Recharge Serum (SRP: Starting at $7.29, 1.7 oz) – Promotes fuller, thicker, stronger and longer hair, protects

against damage when styling, and instantly hydrates hair and dry scalp.

• Creme of Nature Aloe & Black Castor Oil Strengthening Protein Treatment (SRP: Starting at $3.19, 1.5 oz) – Restores damaged hair from root to tip,

provides tender care for damaged strands and moisture-

starved hair and provides a healthy level of strength and noticeable length retention.

Creme of Nature Aloe & Black Castor Oil Collection is available at CVS, Sally Beauty and other beauty supply stores.

We invite you to join the Creme of Nature

textures, and it’s formulated without

family! For more information about Creme

mineral oil. Creme of Nature Aloe &

com, or follow us on Instagram (@

any sulfates, silicones, petrolatum, or

Black Castor Oil is great for those

who are looking to restore damaged hair and improve hair strength and

elasticity. It is the complete hair care

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OTC Beauty Magazine April 2020

of Nature, please visit cremeofnature. cremeofnature), Facebook (facebook.

com/cremeofnature), YouTube (youtube. com/user/CremeNatureOfficial), Twitter (@cremeofnature).

and

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Industry News High Ridge Brands to be Acquired by Affiliates of Perrigo Company plc and Tengram Capital Partners New Owners Committed to Continue Serving Customers and Consumers with Oral Care, Hair Care and Skin Cleansing Products Will Seek Court Approval at Hearing Scheduled for February 26,

for a seamless transfer of the oral, skin and hair businesses. The

STAMFORD, Conn., Feb. 24, 2020 /PRNewswire/ -- High Ridge

The transaction is subject to approval by the U.S. Bankruptcy Court

announced that, following a comprehensive sales process and

A hearing to seek court approval for the transaction is scheduled

2020

Brands Co. (“High Ridge Brands” or the “Company”), today a competitive auction conducted under Section 363 of the U.S. Bankruptcy Code, an affiliate of Perrigo Company plc (“Perrigo”) will acquire the Company’s oral care business and an affiliate of

Tengram Capital Partners (“Tengram Capital”) will acquire the

TSA is expected to span at least 12 months.

for the District of Delaware and certain other closing conditions.

for Wednesday, February 26, 2020. The transaction is expected to close in the first quarter of 2020.

Debevoise & Plimpton LLP and Young Conaway are serving as the

Company’s hair care and skin cleansing business.

Company’s legal counsel. Ankura Consulting Group is serving as

Under the terms of the agreement, the consideration includes

financial advisor to the Company.

a cash payment to High Ridge Brands of $120.5 million and the

the Company’s restructuring advisor. PJT Partners is serving as

assumption by the buyers of working capital and substantially all go-forward liabilities of the businesses, as well as certain

cure costs associated with the Company’s existing business arrangements.

“We are pleased to conclude a successful and competitive auction process,” said Patricia Lopez, High Ridge Brands’ Chief Executive Officer and President. “This outcome maximizes the value of our

strong brands and supports the interests of all of our stakeholders.

The buyers bring significant resources and experience and have

long track records helping acquired brands build on their strong foundations and continue to grow. The transaction will be seamless for both our customers and consumers. As we finalize the sale, we remain focused on continuing the on-time, in-full deliveries of all our hair care, skin cleansing and oral product lines.”

At closing, High Ridge Brands and the buyers will enter into a

mutual Transition Services Agreement (TSA) in order to provide

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About High Ridge Brands High Ridge Brands, headquartered in Stamford, Connecticut, is one of the largest independent branded personal care companies in the United States by unit volume, with a mission to craft

extraordinary experiences for savvy consumers. Today, High Ridge Brands has a portfolio of over thirteen trusted brands,

serving primarily North American skin cleansing, hair care and oral care markets, including Zest®, Alberto VO5®, REACH®, Firefly®, Dr. Fresh®, Coast®, White Rain®, LA Looks®, Zero Frizz®, Rave®, Salon

Grafix®, Binaca® and Thicker Fuller Hair®. In addition, the Company

has relationships with leading entertainment properties through which it has a portfolio of licenses such as Star Wars, Batman,

Spiderman, Hello Kitty, and Transformers. The Company operates

an asset-light model, outsourcing its manufacturing needs, and has approximately 140 employees. For more information, please visit www.highridgebrands.com.

MEN

#DEFINEYOURBEARD

Available March 2018 Bring definition and moisture to your grooming routine with SheaMoisture’s Award winning Men’s grooming products. The Maracuja and Shea Butter Beard Collection essentials helps keep beards looking clean and scruff free. Naturally derived ingredients. @SHEAMOISTURE SHEAMOISTURE.COM

Contact Your Sales Representative to Order OTC Beauty Magazine April 2020

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Industry News COSMOPROF NORTH AMERICA POSTPONES JUNE 2020 SHOW TO SEPTEMBER 2020 To ensure the safety of all partners and guests, the show will take place September 20-22, 2020.

Given the unprecedented health situation the world is currently

facing with COVID-19, event organizers BolognaFiere and the

Professional Beauty Association have postponed the 18th edition of Cosmoprof North America to September 20-22, 2020.

“The health and safety of our partners and guests is our number

one priority, and we will continue to monitor this constantly evolving situation accordingly,” says Steve Sleeper, Executive Director of the Professional Beauty Association. “As the beauty

industry as a whole is forced to physically separate during this time,

there is no doubt that we will come

“We have decided that rescheduling

together stronger in the months

the show is necessary to ensure

ahead to create a show experience

we are providing our partners

that resonates and connects.”

and guests with the safest and most fulfilling experience,” says

Enrico Zannini, General Manager

In the coming months, Cosmoprof

of BolognaFiere Cosmoprof SpA. “We have a responsibility to

North America will continue to monitor government agencies and

meets and exceeds our international guests’ expectations. This

ongoing assessments. Meanwhile, the entire team will be focusing

protect our exhibitors’ investments while delivering a show that decision was not made lightly and follows careful consideration of the global health emergency at hand.”

public health officials, including the CDC and WHO, and will make on reorganizing the show’s dynamic activations and initiatives to

ensure that the 18th edition is its most successful yet, and that we can offer a safe and productive environment for all.

L’Oreal Lends a Hand to Coronavirus Epidemic L’Oréal announced efforts to ramp up hand sanitizer “over the next

“Through these actions, L’Oréal expresses our recognition, our

authorities,” in a recent release. La Roche-Posay will distribute

extraordinary courage and selflessness in their efforts to combat

few weeks to support the needs of French and European health hand sanitizers to its partner hospitals,

support and our solidarity towards those who are demonstrating this pandemic.”

pharmacies, and nursing homes. The

The beauty giant is also freezing

brand is also providing bottles for free

payments owed by hair salons, small

to French pharmacies that are able

perfume shops and reducing payment

to produce hand sanitizing in their

times to distributors until the crisis is

facilities.

“In this unprecedented crisis, it is

our responsibility to contribute to the collective effort in every

way possible,” said Jean-Paul Agon, L’Oréal Chairman and CEO. 82

OTC Beauty Magazine April 2020

over. In addition, the brand is donating providing relief efforts.

one million euros to partner nonprofits

New! Sunny Isle CBD & SHEA COCONUT products Our Family Of Products Are Infused With Sunny Isle Jamaican Black Castor Oil

Our Story Sunny Isle Jamaican Black Castor Oil is proud their Jamaican Black Castor Oil seeds are grown, harvested and processed by farmers in rural Jamaica. When you purchase SIJBCO products, you are not just getting the best in hair and skin care, you’re helping farmers provide for their families.

Call And Place Your Order Today with Your Sales Rep OTC Beauty Magazine April 2020

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Industry News

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BIR Bits WATCH LIST The CROWN Coalition, a national alliance of organizations working to advance anti-hair discrimination legislation, is celebrating a major victory with the introduction of a federal bill to ban hair discrimination called The CROWN Act of 2019.

The CROWN Coalition, founded by Dove, National Urban League, Western Center on Law & Poverty and Color Of

Change, and supported by over 50 NGOs and non-profit organizations, raises awareness about hair discrimination

and drives action to end hair discrimination in workplaces and schools. The federal bill, led by Congressman Cedric Richmond (D-Louisiana) and Senator Cory Booker (D-New Jersey), is a monumental milestone in the Coalition’s efforts to Create a Respectful and Open World for Natural Hair. “Hair discrimination has been a problematic practice impacting

Black people in multiple settings for far too long. Natural hair and protective styles should never serve as a barrier. We

in Congress have acted, and together with a racial equity champion like Adjoa B. Asamoah and the CROWN Coalition,

we can ensure this form of discrimination no longer goes unchecked,” says Rep. Cedric Richmond. “A federal bill in both chambers of Congress is exactly what is needed to address the racial injustice of hair discrimination on a national level,” says Marc Morial, former mayor of New Orleans and CEO of the National Urban League. “With the passing of The

CROWN Act in California, New York and New Jersey, and more than 10other states taking action to introduce orpre-file

similar legislation, there is a heightened awareness of the need to expand anti-discrimination protections to include hair texture and hairstyles inherent to race. Federal legislation would eliminate the need for state-by-state legislation

and immediately break down systemic barriers that limit social and economic mobility of African-Americans based on Eurocentric beauty standards.”

TRENDS Kline, a global management consulting and market research firm covering beauty and personal care products sold through all channels of distribution, recently issued “What’s Next in Beauty,” a look into 2020and beyond. Their top trends include: • One size does not fit all: Personalization rises in popularity, as consumers see products targeted to their specific

needs. From mass to professional, customization takes various shapes in today’s beauty landscape and is set to break through even higher in 2020.

• Cannabis reaches new highs: The cannabis craze continues, as new brands from luxury to mass to professional continue to flood the market.

• Beards are here to stay: A tiny but mighty category—beard care products—makes the biggest impact of all in

the male grooming market. Tremendous growth of over 35% was seen in 2018, due to the increased education by brands and media, coupled with new innovations. Consumers gravitate to beard care products with citrus or musky

scents for treating and maintaining facial hair, as shaving is less popular. While the beard care category was started by small, niche, indie brands entering salons and barber shops, larger players followed suit. As leading players and indie brands continue to enter/expand in the category, merger and acquisition activity will amp up.

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OTC Beauty Magazine April 2020

dreamworldproducts.com

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ATLANTA

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Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

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Phone

Address

Jinny Invoice Number

ATLANTA

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

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CHICAGO DALLAS

1-800-925-4669

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Date

DETROIT

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

OTC Beauty Magazine April 2020

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

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Ad Index AFAM Concept ...............................................19, 31, 77Back Cover

Lottabody ....................................................................................... 24-25

American International Industries................................................ 73

M&M Products.......................................................Inside Front Cover

Ampro...................................................................................................... 37

Murray’s Worldwide .................................................................... 79, 85

Andis........................................................................................................ 71

Proctor and Gamble .............................................................................3

Coty ............................................................................................................5

Queen Helene ............................................................................... 22, 30

Creme of Nature..................................... Cover, Inside Back Cover

R&R Corp......................................................................................... 38-39

Ecoco .........................................................................................................9

Softsheen-Carson.............................................................................. 41

Fantasia ................................................................................................. 15

Spartan Brands.................................................................................... 20

FHI Heat.................................................................................................. 29

Stylecraft............................................................................................... 43

Helen of Troy......................................................................................... 47

Sundial Brands..................................................................................... 81

Innovative Beauty........................................................................ 32-33

Sunny Isle .............................................................................................. 83

Inspired Beauty Brands..................................................................... 17

Taliah Waajid ......................................................................................... 91

www.afamconcept.com

www.ardelllashes.com

www.amprogel.com

www.andis.com

www.coty.com

www.cremeofnature.com

www.ecocoinc.com

www.fantasiahaircare.com

www.fhiheat.com

www.helenoftroy..com

www.godefroybeauty.com

www.inspiredbeauty.com

JBS Hair............................................................................ 20, 27, 60, 68

www.lottabody.com

www.mmproducts.com

www.murrayspomade.com

https://www.headandshoulders.com/en-us/the-royal-oils-collection

www.queenhelene.com

www.thenextimage.com

www.softsheencarson.com

www.wavebuilder.com

www.stylecraftus.com

www.sheamoisture.com

www.jamaicanblackcastoroil.com

www.naturalhair.org

Wahl.............................................................................................................6

www.jbshair.com

www.wahlpro.com

J. Strickland................................................................................... 69, 95

Xtreme Beauty International.............................................10-11, 83

www.jstrickland.net

KAB Brands........................................................................................... 23 www.aphogee.com

Kaleidoscope........................................................................................ 93 www.iluvcolors.com

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www.okaynaturals.com

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Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the most popular men’s grooming products at your store?

•

Do you have challenges with merchandising these products?

•

Was this issue of OTC helpful in furthering your knowledge men’s grooming and other related merchandise?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________

Store Name (​상호명) ___________________________________ State (주) ___________________________________________ 94

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Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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Product Spotlight

PROTECTIVE HAIR CAPS The Prickly Pear Paradise *Collection is infused with superfoods that condition and indulge your hair with conditioning fatty acids

that have a hydrating effect on your hair. Experience superior moisture retention, nourishment, and protection. Add this leave-in conditioning cream to your regimen to effectively strengthen your hair, and leave it soft, moisturized, and highly conditioned--drastically reducing breakage.

DREADLOCK CAMOUFLAGE TUBE

When you’ve worked hard to grow your locs, you want to protect them to ensure they stay neat and polished. That’s where the Dream World Dreadlock Camouflage Tube comes in. Designed with a spandex headband and strands, you can ensure your locs are covered in this ultrastretch material and protected from the elements. This Tube also comes in several fun, trendy colors.

TWINKLE DELUXE LUXURY BONNET

Who says protecting your hair can’t be a pretty experience? With the Twinkle Deluxe Luxury Bonnet, the standard protective head covering is taken up a notch with this high-sparkle fabric. Plus, it comes in an Extra Jumbo size to accommodate lengthy protective styles or lots of hair.

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©2020 98

AFAM CONCEPT, INC. CHICAGO, IL 60629 (800)262-2326 www.afamconcept.com

OTC Beauty Magazine April 2020