the color issue

April 2013| $6.00 The Color Issue

New Products:

Shades of the

Season

Colomer USA Manufacturer Profile

OTC Store Interview Inside Jenny’s Fashion & Beauty - Tifton, GA

Bronner Bros. Mid-Winter Show Georgia Beauty Trade Show Mid-South Beauty Merchandising Show

Industry News Updates

Scan to visit OTC website

CONTENTS April2013 in this issue Editorial Letter.................... 10 Liven up Life with Color

컬러로 삶에 활기를 불어넣으세요

MarketPlace........................18 Shades of the Season

How Should You Sell It?......24 Hair Color

Feature Article Why Color is Important ������������������� 64

by Lisa Grant

Learn whether the colors you’ve chosen for your business send the right message to your customers or sends them running. You want to be careful and utilize colors correctly.

이달의 판매 초점은....헤어 컬러입니다!

Urban Call Briefs.................45 Beauty Industry Associations

King of Locs........................63 Dare to Compare the Community Conscious Approach

Clipper Tips.........................82

Retailer Profile

Choosing the Right Combo

Jenny’s Fashion & Beauty ���������������������76

Therapy Trends....................84 Mad Color Goes Mod

Tonsorial Times ..................86

by Tony Bae 스트레스는 욕심에서 오는 것입니다

Safety or Profit

업계소식........................... 100

Industry News .................102 Coupon............................111 Show Calendar................116 Ad Index..........................116 Reader Feedback.............. 118 Product Spotlight............. 120 SoftSheen-Carson Magic Cream Shave

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OTC Beauty Magazine April 2013

On The Cover SoftSheen-Carson introduces New Dark and Lovely® Go Intense! Their first hiimpact, hi-care permanent haircolor developed for African American women of all hair textures. This breakthrough, ultra nourishing cream color has been precisely calibrated to work with the natural undertones of dark hair to deliver high reflective color and intense shine with nourishing care. Available in seven sizzling, vibrant shades.

CONTENTS April 2013 Business Tips Finished Product

Romance is in the Hair �����������������������������������������������52

by Leanne Molter

Lipstick...................................... 28

Wedding season is fast approaching and your customers will be looking for just the right products, accessories, and maybe even commercial hair to perfect her look with a gorgeous hairstyle. Learn a few pointers to help increase your hair sales during this time.

According to history, lipstick was invented and worn by Ancient Mesopotamian women. It is said they crushed gemstones and used them to decorate their lips. However, this beauty product has come a long way since then; read on to learn more!

아름다움의 완성은 헤어

by Toni Love

Knowledge To Know

Additional Information in Regards to Professional Hair Coloring ................................... 34

결혼의 계절이 빠르게 다가오고 있다. 여러분의 고객들도 웨딩에 관한 제품, 액세서리, 그리고 최고의 헤어 스타일에 어울릴 제품들을 찾고 있다. 이러한 시기를 이용한 판매 팁을 배워보자.

Controlling Chemical Brain Freezes for Better Sales �����������������������������������������������56

by Chuck Inman What would you do if the computer at your checkout counter blacked out? Would you hang your head in embarrassment, frantically rushing to fix it without regard to your customers, or would you calmly asses the situation while taking time to consider the needs of customers? Handling situations calmly while taking time to think it through and ensure the best outcome will prove better in the long run.

by Dr. Edward Tony Lloneau

더 나은 매출을 위한 화학적 브레인 프리즈 제어

Get the answers to questions you may be curious about when it comes to hair coloring. Being educated is a great way to successfully help customers find the products they need and to

계산대의 컴퓨터가 다운된다면 어떻게 하겠는가? 상황을 해결하고 고객들이 그냥 나가버리는 것을 막으려 극도로 흥분하면서 스트레스를 받고 부끄러움에 고개를 숙이고만 있을 것인가 아니면, 침착하게 고객이 원하는 것이 무엇인 가를 파악하며 상황을 해결할 것인가? 주어진 상황을 침착하게 대처하며 극복하는 능력은 장기적인 비즈니스 성공에 필요한 요소이다.

increase sales!

전문 헤어 컬러링에 관한 추가 정보 헤어 컬러링에 대한 궁금증을 풀어보자. 또한, 고객들이 원하는 제품을 찾아주는 노하우도 배워 보도록 하자!

Men Mean BU$INESS............. 38

by Dr. Regenia Marble-DPC

Men are becoming more a factor with beauty products; more items are manufactured and geared directly to men, from skin care to hair styling products. Growth in the hair color category has made the male buyer a desired customer for the OTC.

남성을 겨냥한 비즈니스 뷰티 제품들이 남성들을 겨냥하는 비중을 좀더 높여가고 있다. 남성들을 위한 보다 많은 제품들이 쏟아져 나오고, 남성만을 위한 스킨캐어, 헤어 스타일링 제품들이 출시되고 있다. 남성을 위한 헤어 컬러 제품들 또한 그 성장이 주목되고 있다.

Manufacturer Profile

Colomer USA ��������������������������������������������������������������70

by Haley McNeal Surpassing the “sweet 16” year mark in the beauty industry, Matthew Ryan now leads Colomer Beauty Brands as President. Fascinated with the unique ability to create products that make people feel confident, desired and sexy through innovation, this company doesn’t show signs of slowing down their business success any time soon. 놀랄만한 뷰티업계의 “Sweet 16” 해를 기록하고 있는 가운데, Mattew Ryan은 기업의 대표로서 Colomer 뷰티 브랜드를 이끌고 있다. 혁신적으로 제품을 창조하는 독특한 능력과 열정으로, 사람들에게 자신감과 섹시함을 느끼게 하고 있는 이 회사에게, 당분간은 사업 성공이 지체될 만한 어떤 흔적도 보이지 않는다.

Show Coverage

Bronner Bros. Mid-Winter 2013..............................88 Mid-South Beauty Merchandising Show.................94 7th Memphis Show

Georgia Beauty Trade Show.....................................96 6th Georgia Show

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OTC Beauty Magazine April 2013

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Lisa Grant Chuck Inman Cyrus Jackson Dr. Edward Tony Lloneau Toni Love Dr. Regenia Marble-DPC Leanne Molter Lindsay Perez Kevin Tolson

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices.

Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine April 2013

Editorial Letter

Liven up

Life

with Color

컬러로 삶에 활기를 불어넣으세요

I

n photography, the absence of color in printed photos

can create drama and intensity, or even make them seem

사

진에서 얘기할 때, 인쇄된 사진에 색상의 부재는

드라마와 빛의 강도, 심지어 빈티지나 무게감을 창조할 수가

vintage and serious. Adding color to just one tiny detail of

있습니다. 이미지의 아주 작은 한 부분에 색상을 추가하는

the image can make a bold statement. Completely chang-

것은 대담한 진술을 만들어 낼 수가 있습니다. 컬러는 아주

ing the dynamic of the message the picture communicates,

적은 양만 사용이 되어도 열정과 흥분을 추가하며 사진이

color adds passion and excitement, even when used in small doses.

This practice can easily be duplicated with beauty

products. Simply adding color cosmetics to the blank canvas of a fresh, clean face can completely transform a look. The same is true with hair color; altering the tint can change the overall feel and personality of any style. For this reason, I recommend urging your customers to try an array

전달하는 메세지의 역학을 완전히 바꾸게 됩니다. 이런 작업은 뷰티 제품에도 쉽게 중복될 수가 있습니다. 신선하고 깨끗한 얼굴이라는 캔버스에 단순히 색조 화장품을 추가하는 것은 모습을 완전히 변화시킬 수가 있습니다. 헤어컬러에서도 마찬가지 입니다. 색조를 바꾸는 것은 모든 스타일의 전반적인 느낌과 개성을 변경할 수가 있습니다. 이런 이유로, 당신의 고객들에게 네일 컬러부터 밝은 악세서리까지 활기 넘치는 제품들을 사용하도록 적극적으로 권유해보길 바랍니다.

of vibrant products, from nail color to bright accessories.

이 봄, 화려한 컬러에 관한 모든 것에 대해OTC

Let OTC Beauty Magazine be your guide to all

뷰티 매거진을 여러분의 가이드로 이용하세요. 립스틱의

things colorful this spring. With articles that cover the

역사와 헤어 컬러링에 관한 도움말에서부터 각각의 색조에서

history of lipstick and tips for hair coloring to business tips

연상되는 감정 뒤의 과학적인 이해와 비지니스 도움말까지,

and understanding the science behind the emotions evoked

모든 것이 들어있습니다. 또한 곧 다가 올 웨딩 시즌을 위한

by different shades, we have it all. We even delve into hair

헤어 스타일과 아이디어를 탐구합니다. 곧 다가올 시즌을

styles and ideas for wedding season, which is right around

매출 증대를 위해 활용하세요!

the corner. Use this impending season to boost your sales!

Be brave and suggest your customers purchase that

dazzling yellow nail polish. Encourage them to play with color and let it add excitement to everyday life.

용기를 내어 당신의 고객들에게 눈부신 노란색의 매니큐어를

구입하도록

제안하세요.

그들이

컬러와

친숙해지도록 격려하고 컬러가 일상에 즐거움을 더해줄 수 있게 하세요.

Editor hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine April 2013

June 2012OTC Beauty Magazine

11

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OTC Beauty Magazine April 2013

April 2013 OTC Beauty Magazine

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M A R K E T PLACE

Shades Of The

Season

Spring is here and so are the vibrant shades that go along with the season. Add a little color to your store through cosmetics, hair color and general beauty products.

1

1. Bright Blue

3

Some mornings it’s hard to get up and ready to face the day, but the bright color of the Gold ‘N Hot Limited Edition Blue Professional 1875 Watt Dryer from Belson will help wake you right up! With dual heat and speed switches paired with a lightweight design, it’s great for all of your styling needs. www.BelsonProducts.com

2. Be Sassy

Let hair be fun and playful with “Sassy Gold” Via Natural Semi-Permanent Hair Color from Universal Beauty Products. Loaded with hair nutrients and built-in C&H UV Proteins for color and protection against sunlight and environmental pollutants, it allows color to last and hair to remain strong. It’s even gentle enough to use immediately after a relaxer. www.universalbeauty.com

3. Feel the Attraction

Add color to your Andis clippers with the Nano-Silver Magnetic Comb Set. Rare Earth Magnets easily secure the comb to clipper blades, eliminating the need for clips that bend or break. The long lasting, quality magnets on the back will not wear out and the NanoSilver technology with anti-bacterial properties keeps things clean. www.andis.com

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OTCBeauty BeautyMagazine Magazine December April 20132008 OTC

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Say “So Long” to Thinning Hair Instantly fill in thinning areas of hair with Fill-In Powder for Men, a product that matches natural colors perfectly leaving a natural looking head of hair. Formulated with Procapil™ it works to help promote growth and prevent hair loss. This effective concealer is rain and sweat proof and won’t run, streak or rub off, yet it washes out when hair is shampooed normally. www.fiskgroup.com

Metallic Purple Add a little glimmer to lashes with Amazing Shine’s Fashion Lash in metallic purple. Whether attending an event where having statement lashes is appropriate or simply wanting to have fun, give these creative additions a try. www.amazingshinenails.com

April 2013 OTC Beauty Magazine

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M A R K E T PLACE

Bright Green It may seem like a bit of a stretch, but the vivid neon green color of the bottle set Palmer’s Olive Butter Formula™ with Vitamin E Body Lotion in this month’s Marketplace.

It has the power to transform skin as Extra Virgin Olive Oil takes care of it in multiple ways: provides moisture, antioxidants keep skin youthful, smoothes skin on contact and an Anti Aging Peptide Complex helps increase firmness and elasticity. www.palmers.com

Color Maintenance When altering the color of hair it’s important to keep it nourished and healthy.

Use L’Oreal Technique’s Post-Color Treatment immediately following haircolor application to condition and help detangle. It also strengthens and repairs internal hair fiber. Preserve the vibrancy of color-treated hair. www.lorealtechnique.com

Chemical Free According to Spilo, “out of the ancient past comes the secret of coloring hair with plants and water, without chemicals.” Following this method, Colora Henna Powder will not penetrate hair or change its structure, but wrap each strand and boost volume. All of the available shades are natural and organic, contain no chemicals and allow the user’s natural hair color to enhance the final look. www.spilo.com

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OTC Beauty Beauty Magazine Magazine April December OTC 2013 2008

Charming Color Whether your customers are looking for a change in the tint of their hair color or simply to cover up gray strands, Wella’s Color Charm Liquid Crème Haircolor gets the job done. Gentle on both hair and scalp, formulas are available in natural, fashion and high-lift shades. www.wellausa.com

Fade-Resistant Lock in true-to-tone color and shine with the Fade-Resistant Rich Conditioning Color from SoftSheen-Carson. Shown here in “Honey-Blonde,” this innovative formula delivers vibrant, fade-resistant color and shine. Dark and Lovely’s exclusive Moisture Seal Technology provides double the conditioning power, resulting in silky, shiny hair and luxurious, rich color. www.softsheen-carson.com

Lasts for Days Get everything needed to begin creating beautiful nail color that lasts for weeks with the ProGel™ 100% Gel Polish LED/UV Curable Kit. Gel technology yields long-lasting, chip-free nail color for days on end. Easy to apply and curable within seconds, strong, durable nails await users. Kit includes six gel polishes, one base coat and one top coat. www.supernailprofessional.com

April2008 2013 OTC OTCBeauty BeautyMagazine Magazine December

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OTC Beauty Magazine December 2008

December 2008 OTC Beauty Magazine

How should you sell it?

This month’s focus is...

Hair Color!

Changing the color of one’s hair is a difficult decision and a major transformation for many of your customers. Not only is it tough to choose the right shade of color—hazelnut, dark brown and light brown, they all look so similar—but choosing the right type of dye makes the product choice even harder. Learn how to best assist your customers with this purchase process.

What is your advice to store owners on how to best aid customers in choosing the right hair dying product?

What kinds of color formulas are best for each type of hair (natural, relaxed, dry and damaged, healthy, heat treated, etc.)?

“The best way to guide your customers to the right type of haircolor is by asking them the appropriate questions about their hair. A great place to start is by asking what their target color or desired shade is. This way you can see if they’re trying to go lighter or darker. Next, ask them if they have had any chemical services, such as permanent color, semi permanent color, relaxer, or both. If the customer has had a relaxer and is concerned about compromising the condition of their hair, recommend an ammonia and peroxide free formula that allows them to relax and boost color in the same day without damage. (For example: Beautiful Collection Moisturizing Color or Beautiful Collection Advanced Gray Solution, if they have grays) If your customer’s hair is in fair condition and is looking to go lighter, recommend a conditioning permanent color (like Textures and Tones). The luxurious, moisture-rich formula is safe enough to use on relaxed hair as long as they wait one week and one shampoo after relaxing. When they need color for a root touch up, recommend they use Textures and Tones on the re-growth area, but they can safely revive the ends with Beautiful Collection Moisturizing Color. This way they get all the color and shine while keeping their hair healthy and conditioned.

What more can you ask for?!”

Lindsay Perez, Franchise Education Manager Clairol Professional www.clairolpro.com

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the May issue!

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OTC Beauty Magazine April 2013

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어떻게 판매할 것인가? 이 달의 판매 초점은 ...

헤어 컬러입니다! 헤어 컬러를 바꾼다는 것은 당신의 고객들 대부분에게는 어려운 결정이며 중요한 변화입니다. 잘 어울리는 색조를 선택하는 것이 어려울 뿐 아니라 - 헤이즐넛, 암갈색, 밝은 갈색, 모두 비슷해보인다 각자에게 맞는 염색 방법을 선택하는 것은 제품 선택을 더욱 어렵게 만듭니다. 지금부터 고객들에게 제품 과정에 관한 최선의 도움은 무엇인지 알아보겠습니다.

소비자들이 헤어 염색 제품을 제대로 선택하는데 최선의 도움이 될 수 있는 방법을 매장 운영자들에게 조언한다면 무엇이 있을까? 각 헤어 타입(생머리, 릴렉서를 사용한 모발, 건조하고 손상된 모발, 건강한 모발, 열처리한 모발 등등)에 가장 적합한 컬러 성분 종류는 무엇인가? “고객들에게 가장 적합한 헤어 컬러를 안내할 수 있는 최선의 방법은 그들의 모발에 관해 적절한 질문을 하는 것입니다. 우선 그들이 목표하는 색상이나 원하는 색조를 물어보는 것으로 질문을 시작하는 것이 좋습니다. 이렇게 하면 그들이 현재 헤어 컬러보다 진해지려는지 밝아지려는지를 알 수가 있습니다. 다음으로, 영구적인 염색이나 반영구적인 염색, 릴렉서 등등 화학적인 손질을 한 적이 있는지 물어보세요. 만일 고객이 릴렉서를 사용한 적이 있고 모발 상태의 손상을 염려하고 있다면, 암모니아와 과산화수소가 첨가되지 않은 제품을 사용하는 것이 좋습니다. 이런 성분의 제품은 모발에 휴식을 제공하는 동시에 모발의 손상없이 염색을 촉진시켜 줍니다. (예를 들어: 고객들이 흰머리가 있다면, Beautiful Collection Moisturizing Color or Beautiful Collection Advanced Gray Solution이 좋습니다.) 고객의 모발 상태가 양호하고 좀 더 밝은 색상으로 바꾸길 원한다면, 컨디셔닝 퍼머넌트 컬러(Textures and Tones과 같은)를 권해보세요. 고급스럽고 수분이 풍부한 성분은 릴렉서를 사용한 지 최소 일주일이 지나고 샴푸를 한번 이상 한 경우에는 충분히 안전하게 사용할 수 있습니다. 고객들이 모근 주변의 터치업을 원하는 경우에는, 모발이 자라나는 부분에Textures and Tones 를 사용하도록 권해보세요. 물론 Beautiful Collection Moisturizing Color로 모발의 끝부분에도 안전하게 활력을 줄 수가 있습니다. 이렇게 하면 그들은 건강하고 부드러운 모발을 유지하는 동시에 컬러와 광택을 모두 얻을 수가 있게 됩니다. 더 필요한 것이 있나요?!”

Lindsay Perez, Franchise Education Manager Clairol Professional www.clairolpro.com 이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 5월호에 게재됩니다!

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April 2013 OTC Beauty Magazine

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According to history, lipstick was invented and worn

by Ancient Mesopotamian women. It is said they crushed gemstones and used them to decorate their lips. Lipstick has been defined as a cosmetic product containing pigments, oils, waxes and emollients that apply color, texture and protection to the lips. As the years passed, it was later noted that an Arab male cosmetologist invented the solid lipstick as we know it today. These were perfumed sticks pressed in special molds.

April 2013 OTC Beauty Magazine

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Finished Product During the reign of Queen Elizabeth, bright red colors started to emerge and gain popularity, according to history. Lipstick during this time was mostly worn by upper class women and male actors who needed to wear makeup during performances. These lipsticks were compiled of beeswax and red stains from plants.

The application of lipstick varied during this time. People were still experimenting and everyone didn’t have the privilege to wear it.

During the 19th century, lipstick was commonly applied with a brush. The solid formation and the tubes did not gain popularity until the 20th and 21st centuries. During these years, dark red had become a very popular color, but during the 20th century color selection was still very limited. The shades of lipsticks being produced were not overwhelming in color selections. Similar to today, people watched celebrities and followed trends.

Many Shades of Beauty Two leading ladies in Hollywood, Marilyn Monroe and Elizabeth Taylor, assisted in making sure dark red lipstick become a big hit with women throughout the United States and abroad. These actresses were known for their carefully aligned lips oozing deep red in color, and women all over followed the trend.

In the 80s, mood lipstick became popular. I remember purchasing a green tube of lipstick, applying it and watching it turn a color on my lips. The concept behind mood lipstick was that it changed with skin’s pH (Potential Hydrogen). In the 90s earth tones became popular and shades of brown broke into the marketplace. Later during the 21st century, pearl shades became popular. Women started mixing and matching colors, and lighter shades often adorned the inside of the lips while darker shades were used to outline. This trend was popular for some time and often seen by “punk-rockers and valley girls,” and like other trends it soon faded.

Today, there is quite a selection of colors to choose from. Lipsticks can be found in bright red, orange, pink, gold, copper and even dark colors such as purple. Lipsticks come as creams, solids and even glosses. The creams are often found on a pallet or as part of a makeup kit, and most are still applied with a brush. Solid lipsticks are often found in a tube and lip colored gloss is usually found in a different kind of tube that contains an applicator brush.

Lipsticks can be glossy in appearance or matte in formulation. Glossy lipsticks give a shiny appearance whereas

matte lipsticks give a more subtle finish. In some situations matte finish gives the illusion of being “barely there” on the lips with no shine. Both are really popular and are used by makeup artists and consumers everywhere.

Product Specifics Lipsticks are packaged in plastic or ornate metal dispensers. The sizes are not uniform as different manufactures use different designs. The common tube size is three inches in length and half an inch in diameter. Most come in two parts—a cover and a base—with two components of twisting and sliding for application purposes. The movement of the tubes allows the lipstick to be pushed up for application. Most lipsticks are packaged in bulk, but in some cases they are individually packed.

All lipsticks sold must meet the standards of the Food and Drug Administration. Many of them have some element of fragrance added to give it a delightful smell and they are safe enough to be ingested.

The future of lipstick is very bright and it is sure to be around for a very long time. Lipsticks are inexpensive (some as low as 99 cents a tube) and they are purchased by consumers of all ethnic groups, making it a global item.

There is no accurate recording of lipstick sales today because the market is consistently expanding and the cost, in most cases, remains steady. The designers are becoming more creative with the styles of tubes, keeping the consumers excited and motivated to buy. New shades are being introduced into the marketplace and the formulas are being modified over and over.

Lipstick of Today Lipsticks have come a long way since its invention. Today they: are longer lasting, many will not stain clothes, contain primers that enhance wearing longevity, include a lip moisturizer, and may even have a gloss included within the same tube. The market is continually expanding. Celebrities are even being recruited to endorse different brands and even come up with their own lines.

For example, Nicki Minaj has a lipstick with MAC Cosmetics entitled “Pink Friday,” and last year this particular color was a top seller.

Although many companies are using celebrities to endorse products, the cost is staying moderate. The market will continue to be strong and I think it is safe to say that the future of lipstick is as bright as the brightest red tube!

Toni Love is a published author of “The World of Wigs, Weaves, and Extensions” sold on Walmart.com, Amazon.com, and all other book outlets. She is the owner of Toni Love’s Advanced Training Center in Atlanta, Ga. (Attendees are licensed professionals throughout the U.S. and abroad.) For more information, visit www.tonilove.com.

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K-t-K

Knowledge to Know

by Dr. Edward Tony Lloneau

Additional

Information

in Regards to

Professional Hair Coloring 전문 헤어 컬러링에 관한 추가 정보 Can hair color help grow hair?

The reason that people believe that perms, relaxers, and hair colors help to grow the hair is because in such services there is a very clear and defined line of demarcation when the new growth appears. They can now actually see the new natural growth as distinguished from the treated hair. However, if they measure the length of the hair they will discover that it is the same length or shorter then before. Chemical services such as those mentioned above actually weaken hair, not make it stronger, so hair growth is not one of their advantages. If they did aid in promoting and stimulating hair growth, then the manufactures would proudly say so in their advertising.

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헤어 컬러가 모발 성장에 도움이 될까? 퍼머넌트 트리트먼트나 릴렉서, 헤어 컬러가 모발의 성장에 도 움이 된다고 사람들이 믿는 이유는, 이런 서비스들에는 모발 이 새로 자랄 때 아주 명확하고 분명한 경계선이 있기 때문이 다. 손질을 거친 모발과 뚜렷하게 구별되는 새로운 모발의 성장 을 명확히 볼 수가 있는 것이다. 그러나, 모발 길이를 측정해보 면 이전과 같거나 오히려 짧은 것을 발견할 것이다. 위에서 언 급한 화학적 서비스들은 모발을 더욱 강하게 만드는 것이 아니 라, 실제로 약하게 만든다. 그러므로 그러한 서비스들로부터 모 발의 성장 촉진을 기대할 수는 없다. 만일 제조업체들이 모발의 성장을 촉진, 자극하는 기능을 추가했다면, 물론 그들은 자부심 을 갖고 이를 광고로 이용했을 것이다.

How to heat process color, bleach, condition, 드라이어, 열처리 모자, 온열 램프을 사용하지 않고, permanent curl or conduct any other 외부열을 필요로하는 모발 손질이나 염색, 탈색, 컨 procedure that requires external heat without 디셔닝, 펌 트리트먼트에 열처리하는 방법. the use of dryers, heat caps and heating lamps. 위에서 언급한 장비들은 인체와 같은 양의 열을 발생한다; 자연 The above device produces the same amount of heat as 온열 자원을 활용함으로써 당신은 1500와트의 전기료를 절약 the human body does; by harnessing this natural heat 할 것이다. 모발 손질을 적용한 후, 머리에 비닐 모자를 씌운다. source you will save the cost of 1500 watts of electricity. 살짝 젖은 수건을 마이크로 웨이브에 30초 정도 가열한 후, 머 After applying the service, place a plastic cap on the 리 주변에 덮고, 그 위에 다른 수건 한 장을 더 씌워라. 이것은 head. Place a slightly damp towel in a microwave oven for about 30 seconds, wrap the towel around the head, 자연적인 체열을 유지하게 만들어 주는데, 헤어 드라이어의 열 and wrap another towel around the first one. This will 과 비슷한 온도가 되는 것이다. 이 방법은 전기 사용료를 절약 trap and maintain the natural body heat that is close to 하면서 헤어 드라이어만큼 효과적일 수 있다. the same temperature as the heat that comes from the dryer. This method will be just as effective as the dryer 흰머리는 왜 더 강할까? with no high electricity cost. 피질층의 색소 침착은 자외선으로부터 발생할 수 있는 손상으

Why is gray hair resistant?

로부터 내부 구조(모수)를 보호하는 기능을 한다는 것이 내 이

Why does gray hair sometimes turn yellow or green?

란색으로 변한 모발이 푸른색의 컨디셔너와 중화된 결과이다. (

론이다. 모발이 흰색으로 변하면, 이런한 손상 방지를 위한 색

My theory is that color pigmentation in the cortex layer serves to protect the inner structure (the medulla) from 소 침착이 더이상은 발생하지 않게 된다. 그러므로 표피는 항체 damage that can occur from ultra violet rays of the sun. 역할을 하게되고 두꺼워지게 되어 모발이 더욱 강해지게 된다.

When the hair turns gray, this pigmentation is no longer present to combat this condition. Therefore the cuticle 흰머리는 왜 때때로 노란색이나 녹색으로 변하는가? acts as an antibody and becomes thicker while the hair 샴푸나 컨디셔너, 그 밖의 가정용 헤어 제품에 첨가되어 있는 becomes more resistant and courser. 색상이 모발에 흡수될 경우 노란색으로 변하게 된다. 녹색은 노 노랑과 파랑이 만나면 녹색이 된다.) 이것을 해결하기 위해서는

The yellow is because the hair absorbs the color that 보라색이나 라벤더 색상의 샴푸로 pH(산성 정도) 균형을 맞추 manufactures add to their shampoos, conditioners and 거나 중성화시켜라. 샴푸 색깔이 진해질 때까지 컬러를 추가해 other home care products. The green is the result of 라. 두 종류의 샴푸를 사용한 다음, 린스와 건조, 손질해라. 그 trying to neutralize the yellow with a blue rinse (yellow 렇게 하면 샴푸에 사용된 색상에 영향을 받지 않고 노란색과 녹 and blue begets green). To correct this, obtain a pH 색을 극복하게 될 것이다. balance or neutralizing shampoo along with a purple or lavender color. Add the color to the shampoo until it 왜 순수한 흑인 모발은 염색 작업에 더 많은 시간이 turns a deep color. Shampoo with two soapings, rinse, 소요되는가? dry and style. This should overcome the yellow or green 흑인 모발에 영구적인 헤어 컬러를 할 경우는 대부분의 다른 인 without depositing the color used in the shampoo. 종과는 다소 다른 방법이 적용되는데, 흑인 모발은 대부분의 생

Why does virgin Afro hair take longer to process permanent color?

Permanent hair color on Afro hair is performed somewhat differently than on most other cultures, the reason being that Afro hair has twice as many overlapping cuticles than most straight hair. This is because when

머리보다 표피가 두 배 이상 중복되어 있기 때문이다. 순수한 흑인 모발을 단단한 컬이나 곱슬한 스타일로 잡아당길 때, 표피 층이 표피를 한 번 더 지지하게 되고, 결과적으로 이런 모발 형 태는 같은 크기의 모간 내에 두 배 이상의 표피층이 중복되게 되는 것이다.

April 2013 OTC Beauty Magazine

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K-t-K natural Afro hair draws up into a tight curl or kink the cuticle layers back up into the cuticle, resulting in this type of hair having twice as many overlapping cuticles in any given area of the hair shaft.

When permanent color formulation is applied to natural Afro hair, the color takes longer to penetrate. The directions for applying color on the box is to process for about 45 minutes. However on natural virgin Afro hair it has to process for one hour or more due to twice as many cuticle layers it has to penetrate.

Relaxed hair will process in about 25 to 30 minutes due to cuticle resistance because the relaxer product and procedure will remove up to one-third of the cuticles. The remaining cuticles will be left in a porous state. For more information on this subject see last month’s article, “How to Permanently and Safely Color Relaxed Hair.”

염색약을 순수한 흑인

모발에 적용할 경우, 컬러가 모발 내로 침투하는데 더 긴 시간이 걸린다. 사용설명서에 는 45분 정도 소요된다고 하지 만, 실제로 순수한 흑인 모발 에는 두 배 이상 많은 표피층 을 컬러가 뚫고 들어가는데 1 시간이나 그 이상이 소요된다. 릴렉서가 사용된 모발은 릴렉 서나 이러한 손질이 표피의 1/3을 제거하기 때문에, 표피 저항 으로 인해 25-30분 정도가 소요된다. 남은 표피들은 구멍이 많 이 뚫린 상태가 되어 있기 때문이다. 이 주제에 관한 보다 자세 한 내용은 지난 호 기사 “릴렉서가 사용된 모발을 영구적이고 안 전하게 염색하는 방법”을 참조하기 바란다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and sanctioned through Howard University in Washington, D.C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazine drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100.

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September 2012OTC Beauty Magazine

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K-t-K

Knowledge to Know

by Dr. Regenia Marble-DPC

MENMEAN

BU$INESS

남성을 겨냥한 비즈니스

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남

성들과 여성들의 구매 습관을 살펴보면, 이 두

그룹 사이를 분명하게 구분짓는 차이를 비교할 수가 있 다. 물론 남성과 여성들의 쇼핑 차이가 변화되는 듯 보 이기는 한다. 예를 들어, 젋고 교육을 잘 받은 남성들은 식료품 쇼핑이 여성의 일이라는 인식을 덜 갖고 있는 듯 하다. 그들은 또한 세일 상점을 더 많이 찾고 자신들이 원하는 제품에 적용되는 할인 쿠폰이 있으면 쿠폰을 사 용하기도 한다. 구매 행동에 관해서, self-concept(자기 개념)이란

When looking

at the buying habits of men and that of women we seem to always compare the differences that are truly clear among each group. The shopping differences between men and women seem to be changing, though. For example, younger, well-educated men are less likely to believe grocery shopping is a woman’s job.

They would also be more inclined to bargain shop and use coupons if the coupons were properly targeted at them.

In regards to buying behavior, self-concept is how you see yourself—be it positive or negative. Your ideal self is how you would like to see yourself—whether it’s more handsome, more popular, smarter or more physically fit.

Marketing researchers believe people buy products to enhance how they feel about themselves—to get themselves closer to their ideal selves. Many beauty products and cosmetic procedures are advertised in a way that’s supposed to appeal to the ideal selves people are searching for. All of us want products that improve our lives.

Men are becoming more a factor with beauty products; more items are manufactured and geared directly to men, from skin care to hair styling products. Growth in the hair color category has made the male buyer a desired customer for the OTC.

Men are not holding their heads down and hiding behind shelves with their purchase of hair color anymore.

Hair color is now labeled as an enhancer to a man’s overall grooming. With the explosion of hair color-styling out of Philadelphia, Bigen has become the leader with hair color for the professional barber. Coloring gray is not the only reason a man reaches for hair color today. Hair colors marketed to men are used for shading thinning hair lines, filling in effects of alopecia and pattern baldness, enhancing dull natural hair color, low lighting and high lighting. Men are using lighteners for double process coloring as well. Men are also using color for special effects to tip their dreadlocks and braids. In today’s competitive work force, a professional polished appearance gives an edge to a job seeker.

자기 스스로를 어떻게 보고 있는가를 말한다- 긍정적으 로 보는지 부정적으로 보는지. 당신의 이상적인 자기는 당신이 스스로를 어떻게 보고 싶어하는가 하는 것이다 - 보다 잘 생기 고, 더 인기있고, 똑똑하고 혹은 신체적으로 더욱 멋지게.

마케팅 연구가들은 사람들이 스스로에 대한 느낌을 향

상시키기 위해서 제품을 구매한다고 생각한다- 그들 스스로 자 신들의 이상적인 모습에 더 가까이 가기 위해. 많은 뷰티 제품 들과 미용 방법들은 사람들이 찾고 있는 이상적인 자기의 모습 을 끌어내는데 도움을 줄 수 있다는 식으로 광고되고 있다. 우 리 모두는 우리의 삶을 향상시키는 제품을 원한다.

뷰티 제품에 관해 남성에 관한 부분들이 점점 늘고 있

다. 스킨 케어부터 헤어 스타일링 제품들까지, 남성들을 위한 더 많은 아이템들이 생산되며 준비되고 있다. 헤어 컬러 분야에 서의 성장은 남성 구매자들을 OTC 매장의 희망 고객으로 만들 었다.

남성들은 헤어 컬러 구매에 관해서 더이상 소심하게 고

개를 숙이거나 진열대 뒤에 숨지 않는다. 헤어 컬러는 이제 남 성들의 전반적인 헤어 관리를 위한 향상제로 이름 붙여진다. 필 라델피아로부터의 헤어 컬러 스타일링의 폭발적인 증가와 더 불어, Bigen은 전문 이발사에게는 헤어 컬러의 선두주자가 되 었다. 더이상 남성들은 흰머리 염색으로만 헤어 컬러를 찾는 것 이 아니다. 남성들에게 판매되는 헤어 컬러는 가는 헤어 라인에 색조를 주고, 부분 탈모를 매꿔주며, 푸석한 자연 모발의 색상 을 향상시키거나 하이라이트에도 사용이 된다. 뿐만 아니라 남 성들은 염색의 이중 작업을 위해서 라이트너를 사용하고 있다. 또한 dreadlocks나 braids 끝에 특별한 효과를 주기 위해 서 컬러를 이용하기도 한다. 오늘날 경쟁적인 노동 인구로 인 해, 전문적으로 손질된 외모는 일자리를 찾는 사람들에게 중요 한 부분이 되었다. 턱수염은 섹시한 스타일을 위해 새롭게 주목받는 큰 부분이 되고 있다. 헤어 컬러는 자연스럽고 단정한 모습 그대로 를 유지한 채 약간의 보완을 위해 사용된다.

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K-t-K

Beards are playing a large part in the new cool to sexy look; hair color is used to fill-in but still leaving a natural clean look.

OTC stores will be well advised to embrace the power of the male consumer. The professional barbers are repeat buyers of oil sheen and oil serums, conditioner and shampoo, which are offered by Bigen and other hair care companies.

The barbers are also a marketing source for store managers since they influence and suggest maintenance products to their clients. Sampling to this group is a plus for new consumer traffic. Suggest items that are well matched with their initial purchase. For example, consider the common question of the food industry, “Do you need fries with that shake?” And again, don’t forget trails sizes if available and sample, sample, sample!

OTC 매장은 남성 소비자들의 힘을 열렬히 받아들 일 수 있는 조언들을 잘 받아 들일 것이다. 전문 이발사들은 Bigen이나 다른 헤어 케어 업체들이 제공하고 있는 광택 오 일과 오일 세럼, 컨디셔너와 샴푸 등의 반복적인 구매자들이 다. 또한 이발사들은 고객들에게 관리 제품들에 관한 영향을 주고 제안을 할 수 있다는 점에서 매장 매니저들에게는 마 케팅 소스가 된다. 이 그룹에 샘플을 제공함으로써 신규 고 객 유치에 도움이 된다. 그들이 초기에 구매한 제품과 잘 어 울리는 아이템을 제안해봐라. 예를 들어, 음식 산업의 일반 적인 질문을 생각해봐라, “ 쉐이크와 더불어 감자 튀김도 필 요하신가요?” 다시 말하건데, 소비자들이 시도해 볼 수 있는 작은 사이즈를 잊지 말아라. 그리고 샘플, 샘플, 샘플의 중요 성도 잊어서는 안 된다!

Dr. Regenia Marble-DPC is the R&D Promotions Manager for Hoyu USA. This master hairstylist and colorist with years of experience working in the hair care industry is one of the key factors that helped push Bigen Powder line to become a leader in the hair color hair care industry, and in helping develop new products for Hoyu. Ms. Marble has educated thousands of cosmetologists and barbers in the proper use of color and how to grow their business with its use in the US and abroad.

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April 2013 OTC Beauty Magazine

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Urban Call Briefs

by Lafayette Jones

Beauty Industry Associations Strength and Unity Part One in a Two-Part Series

Beauty industry associations are a crucial part of modern development in any business and especially in the beauty world. Industry associations exist to enhance social and economic development within groups of the beauty industry that share similar interests and values in business. Many beauty associations publish magazines, newsletters and have blogs that inform their members on the latest news and host trade shows in metropolitan areas for their targeted consumers and business partners. Above all, beauty industry associations are created to encourage academics, beauty professionals and business leaders to succeed with the support of many. This article, which is a part one of a two-part series, will feature: the American Health & Beauty Aids Institute; National Beauty Culturists League; BlackOwned Beauty Supply Association; Society of Cosmetic Chemists; National Association of Chain Drug Stores; Black Barbers Beauticians Association; Private Label Manufacturers Association; and Cosmetologists Chicago.

Lafayette Jones

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi).

For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

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Urban Call Briefs AHBAI Association Name: American Health & Beauty Aids Institute (AHBAI) Founding Date: 1981 Headquarters: PO Box 19510, Chicago, IL 60619-0510 Phone Number: (708) 633-6328 Email: ahbai1@sbcglobal.net Publication: Proud Lady Website: ahbai.org Name of Annual Show: Proud Lady Beauty Show Officers: Clyde Hammond, Chairman Membership: AHBAI Associate Membership, AHBAI Manufacturing Company Membership, AHBAI Salon Advantage Club Association Description: The American Health and Beauty Aids Institute (AHBAI) was founded to represent the thriving ethnic health and beauty care industry, one of the few American industries that was founded and is fueled by African-Americans. Through AHBAI’s efforts, more and more professionals are reaching for AHBAI member products that carry the internationally recognized Proud Lady symbol, the distinguished silhouette that relates to the rich heritage of Black men and women around the world. The Proud Lady symbol can be found on over 3,500 different products in the United States and abroad.

Objectives: AHBAI members are committed to serving the community which has helped them grow. Whether it is jobs, scholarships, internships or training, AHBAI and its members are among the top contributors to programs in Black communities across the country.

NBCL Association Name: National Beauty Culturists League (NBCL) Founding Date: 1940 Headquarters: 25 Logan Circle NW, Washington, D.C. 20005-3725 Phone Number: (202) 332-2695 Newsletter: NBCL Newsletter Website: nbcl.org Name of Annual Show: Annual Convention and Trade Show Membership: Individual Memberships, Sustaining Membership Corporations, Beauty School Student, Corporate Membership-Nonprofit, Salon Owners, Estheticians and Barbers Officers: Dr. Katie Catalon, President Association Description: The NBCL’s strength is within the links that bind the organization together. The association has a comprehensive approach toward building a unified program, and they are the only organization with a professional degree program in Cosmetology.

The NBCL currently has thousands of members, 37 states, Caribbean, England and Newfoundland. With the emphasis that they are currently placing on growth, the NBCL expects these numbers to increase exponentially.

Objectives: The NBCL’s purpose is to: establish high standards of conduct and operation; encourage scientific methods of hair, scalp, and skin treatment; gather, prepare and disseminate educational information; seek legislation beneficial to the beauty profession; promote goodwill and cooperative effort among all beauticians, manufacturers, and persons engaged in related fields; and to promote the general welfare and raise the public image of those engaged in the beauty culture field.

BOBSA Association Name: Black-Owned Beauty Supply Association (BOBSA) Founding Date: 2004 Headquarters: P.O. Box 281915, San Francisco, CA 94128 Phone Number: (650) 357-0073 Website: bobsa.org Officers: Sam Ennon, President Membership: Initial Discovery Consultation, Existing Store Consultation, Brick & Mortar Start-Up Package Association Description: BOBSA’s success is marked by connecting manufacturers, to black beauty supply stores, to salons, to the black Cosmetologist and ultimately to the Black community. The attainment of our mission will come about by networking and training both in and outside of our organization, mastering relationships with our partners. The advantage for establishing a BOBSA Beauty Supply Store include the network of professionals immersed in and knowledgeable of the hair industry, software development, commercial real estate and operations management.

Objectives: BOBSA’s mission is to assist entrepreneurs in owning and operating Black Owned Beauty Supply Stores Internationally. BOBSA also provides vocational training, job placement, and educational scholarships to the black community. The $8 billion dollar Black Hair Care & Cosmetic Industry is fully supported by Black Americans. As one of the few modern American industries founded by African-American women, it is our duty to repossess this African American heritage.

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OTC Beauty Magazine April 2013

SCC Association Name: Society of Cosmetic Chemists (SCC) Founding Date: 1945 Headquarters: 120 Wall Street, Suite 2400, New York, NY 10005-4088 Phone Number: (212) 668-1500 Newsletter: Society of Cosmetic Chemists Newsletter Website: scconline.org Officers: Guy Padulo, President Membership: Membership types include: General, National, Junior, Student, Emeritus, Retired, Fellow, Honorary Association Description: Comprised of over 4,000 members, the Society of Cosmetic Chemists was founded in 1945 to promote high standards of practice in the cosmetic sciences. SCC serves as a focus and provide the proper forums for the exchange of ideas and new developments in cosmetic research and technology.

Objectives: Dedicated to the advancement of cosmetic science, the Society strives to increase and disseminate scientific information through meetings and publications.

By promoting research in cosmetic science and industry, and by setting high ethical, professional and educational standards, we reach our goal of improving the qualifications of cosmetic scientists. Their mission is to further the interests and recognition of cosmetic scientists while maintaining the confidence of the public in the cosmetic and toiletries industry.

NACDS Association Name: National Association of Chain Drug Stores (NACDS) Founding Date: 1933 Headquarters: 1776 Wilson Blvd., Suite 200, Arlington, VA 22209 Phone Number: (703) 549-3001 Newsletter: NACDS E-ssential Newsletter Website: nacds.org Name of Annual Show: NACDS Total Store Expo Membership: Chain (Retailer) Membership, Associate (Supplier) Membership, International Membership Officers: Steven C. Anderson, President & Executive Chief Officer Association Description: The mission of NACDS is to advance the interests and objectives of the chain community pharmacy industry, by fostering its growth and promoting its role as a provider of healthcare services and consumer products.

Objectives: NACDS accomplishes this mission through four strategic goals: To foster an advantageous business and political environment in which NACDS chain member companies are better able to achieve their business objectives; Ensure that NACDS internally operates as a cutting edge association, effectively meeting the needs of its membership.

BBBA Association Name: Black Barbers Beauticians Association Founding Date: 1986 Headquarters: P.O. Box 21452, Philadelphia, PA 19141 Phone Number: 267-575-9192 Email: info@bbbaonline.org Blog: BBBA Sound off Website: bbbaonline.org Membership: General Officers: Marron Cato, CEO & Founder Association Description: Since its inception BBBA has remained on the vanguard of community empowerment with educating and developing influential leaders to exert knowledge and power into its peers in order to attain mutual success. BBBA is committed to leadership development, cultural enlightenment and to preserve and promote an inclusive intellectual environment for its members. BBBA strives to ensure that it has a credit union and that each and every member has affordable group life and health insurance.

Objectives: The BBBA was established to address the unique needs of beauty trades professionals including barbers, cosmetologists, hair stylists, nail technicians, estheticians, natural hair culturists, massage therapists, and students in these careers.

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Urban Call Briefs

PLMA Association Name: Private Label Manufacturers Association (PLMA) Founding Date: 1979 Address: 630 Third Avenue, New York, NY 10017 Phone Number: (212) 972-3131 Email: info@plma.com Newsletter: E-Scanner Newsletter Website: plma.com Name of Annual Show: Private Label Trade Show Membership: Active Membership, International Membership, Associate Membership Officers: PLMA Chairman Tom Chaffee, Director of New Business Development/Trade Association Description: The largest concentration of private label buyers anywhere convenes each year at PLMA’s annual trade show at the Rosemont Convention Center in Chicago. It includes top decision-makers from supermarkets, drug chains, mass merchandisers, wholesalers, co-ops, convenience stores, department stores and military exchanges. The show is held each year in November.

Objectives: Private label is sold from coast-to-coast, yet carries hundreds of different brands. Sales exceed $90 billion, yet most manufacturers are not known to consumers. PLMA is devoted to representing more than 3,200 member companies that make health and beauty and general merchandise.

CC Association Name: Cosmetologists Chicago (CC) Founding Date: 1924 Headquarters: 330 North Wabash Ave. Suite 2000, Chicago, IL 60611 Phone Number: (312) 321-6809 Website: americasbeautyshow.com Name of Annual Show: America’s Beauty Show Membership: Student Membership, General Membership Officers: Joseph Cartagena, President Association Description: The NBCL’s strength is within the links that bind the organization together. The association has a comprehensive approach toward building a unified program, and they are the only organization with a professional degree program in Cosmetology. The NBCL currently has thousands of members, 37 states, Caribbean, England and Newfoundland. With the emphasis that they are currently placing on growth, the NBCL expects these numbers to increase exponentially.

Objectives: Cosmetologists Chicago protects, builds and drives the salon industry by monitoring and lobbying for professional licenses while providing advanced education and scholarships. It is their mission to give back to our industry by educating all pros, members and non-members alike, and improving the cosmetology profession by helping those in need and producing the all-industry America’s Beauty Show.

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April 2013 OTC Beauty Magazine

47

Business Tips

by Chuck Inman

Controlling Chemical

B R AIN F REE ZE S for

Better Sales

더 나은 매출을 위한 화학적 브레인 프리즈 제어 It happens to the best of us; just when a long line forms at the checkout counter a catastrophe occurs, like a computer screen blacking out rendering it temporarily useless. When a mishap like this happens you have two choices – stress out and retreat, hanging your head in shame as you frantically try to fix the situation and risk customers leaving, or face it head-on while taking the opportunity to get to know your customers better.

This gives you the opportunity to talk to your shoppers as the computer reboots, perhaps making purchase suggestions or letting them know about new products.

Do you remember those hot summer days as a kid when you would go to a convenience store and get a slurpee to cool down and after a few slurps or gulps you would get this incredible searing pain in the middle of your forehead? Remember how this physical brain freeze would render you useless for about 20 seconds until the pain went away?

There is another type of brain freeze, which is a chemical reaction our brain performs when we are under anxiety or stress.

It is called a chemical brain freeze (CBF). This is a very primitive but effective way the brain copes with the stresses and difficulties in today’s chaotic world. Our brain is trying to keep us alive and it takes on the role of our triage center. Fight, flight or freeze, our brain will shut down the more complex thinking brain in order to get out of the situation and allow us to cope better. However we don’t always 52

OTC Beauty Magazine April 2013

이런 일들은 우리 대부분에게 일어난다. 계산대 앞에서 사람들이 차례를 기다리며 길게 늘어서 있을 때, 컴퓨터 화면의 렌더링이 일시적으로 끊어지는 것과 같은 참사가 발생할 수도 있다. 이런 사고가 발생하면 당신은 두 가지의 선택이 있다. - 상황을 해결하고 고객들이 그냥 나가버리는 것을 막으려 극도로 흥분하면서 스트레스를 받고 부끄러움에 고개를 숙인다, 혹은 당신의 고객들을 좀 더 알 수 있는 기회와 정면으로 마주하는 것이다. 이것은 컴퓨터를 재부팅하는 동안 고객들과 얘기를 나눌 수 있는 기회를 주는데, 이 기회를 이용해서 구매를 제안하거나 새로운 제품에 관한 정보를 제공할 수가 있다. 어린 시절 무더운 여름날 편의점에 들어가 시원한 슬러피 한 잔을 사서 몇 모금 들이키고 나면, 이마 가운데가 깨지는 듯한 두통을 느끼던 것을 기억하는가? 이런 브레인 프리즈(차가운 것을 갑자기 먹었을 때 생기는 두통)는 통증이 사라질 때까지 20초 정도는 당신이 아무것도 할 수 없게 만든다는 것을 기억하는가?

다른 형태의 브레인 프리즈도 있는데, 이것은 스트레스를 받거나 화가 났을 때 우리의 뇌가 수행하는 화학적인 반응에 해당한다. 화학적 브레인 프리즈(CBF)라고 부른다. 이것은 원시적이긴 하지만 혼돈스러운 현대 사회에서 우리의 뇌가 스트레스와 어려움에 대처하는데 효과적인 방법이다. 뇌는 우리를 계속 살아있게 하려 애를 쓰며, 부상자 분류 센터의 역할을 한다. 전투, 비행 그리고 동결 등 뇌는 우리가 상황을 빠져나가 더 나은 대처를 할 수 있도록 복잡한 사고를 차단한다. 뇌가 사고력을

perform at our best when the brain shuts down the thinking mind.

Remember that time you got so mad you couldn’t think straight? Or got called on in a meeting and you were unprepared for the answer? These situations don’t have to be life threatening for that to happen. They can be as simple as having your computer shut down in front of customers.

When we are prepared and “stay in the moment” we utilize all of our mental resources available and get creative. When you’re not prepared you can impact your customers in a negative way. Your reaction to a stressful situation can cause your customers to react in a quick decisive way that has them leaving your business and not coming back.

차단하게 되면 우리는 항상 최선의 수행 능력을 보일 수는 없다. 너무 화가 나서 상황을 직시할 수 없을 때를 기억해라. 또는 미팅에서 질문을 받았는데 답변을 제대로 준비하지 못했을 때를 떠올려봐라. 이런 상황들이 일어난다고 해서 인생의 위협을 느낄 필요는 없다. 이런 것들은 단지 고객들 앞에서 컴퓨터가 작동을 멈추는 것처럼 간단한 것일 수 있다. 우리가 준비가 되고 “지금 이 순간에 머물러 있다면”, 우리의 정신적 자원을 활용하고 창의력을 가질 수가 있다. 당신이 준비되지 않은 상태에서는 당신의 고객들에게 부정적인 방법으로 영향을 미칠 수가 있다. 짜증스러운 상황에 대한 당신의 반응이 고객들로 하여금 당신의 매장을 나가 다시는 돌아오지 않도록 빠른 결정을 내리는 원인을 제공할 수가 있다.

Here are 4 key areas to help you connect with customers during stressful situations:

다음은 스트레스 상황에서 당신을 고객들과 연결시키는데 도움이 되는 4 가지 핵심 영역들이다:

1. Stop what you are doing for a moment and step back to analyze the situation. Recognize the fact that your customers are going to be observing you whether you acknowledge them or not.

So step back and try and gain an overall perspective of what is happening at the moment.

2. Take a deep breath. Literally, by taking a deep breath you stop the chemical brain freeze that is beginning to happen.

Shallow breathing causes your heart to race and your brain to dump survival chemicals into your system. Deep breathing eliminates that process.

3. Engage the thinking brain again by asking yourself some key questions: What impact is this going to have on my customers? If I were a customer how would I feel? How would I want to be treated?

What would be a simple solution from the customer’s perspective? By asking these questions the thinking brain becomes engaged again and you can

1. 잠시 하던 일을 중단하고 한 발 물러서 상황을 분석해라. 당신이 고객들을 인정하고 있는지의 여부를 그들이 관찰할 것이라는 사실을 인식해라. 그러니 한 발 물러서서 현재 발생한 일에 대한 전반적인 견해를 얻도록 애써라.

2. 깊이 호흡해라. 말 그대로, 숨을 깊게 쉬면 화학적인 브레인 프리즈가 시작되는 것을 중지시킬 수가 있다. 얕은 호흡은 당신의 심박수를 증가시키고 뇌가 체내 시스템으로 생존을 위한 화학 물질을 배출하는 원인이 된다. 깊은 호흡은 이런 과정들을 제거한다.

3. 스스로에게 몇 가지 중요한 질문을 던지므로 뇌가 다시 사고 활동을 할 수 있게 해라. 고객들에게 어떤 영향을 주게 될까? 만약 내가 고객이라면 어떤 느낌일까? 어떤 대우를 받길 원할까? 고객의 관점에서 볼 때 간단한 해결 방안은 무엇일까? 이런 질문을 스스로에게 하게 되면 두뇌가 다시 사고를 시작하게 되고 당신은 능력의 범주 내에서 창조적인 자원을 이용할 수 있게 된다.

start using your creative resources to their capacity.

4. Be prepared for problems, especially if a particular busy time or complex situation is anticipated. Run through some scenarios if things don’t go right or as planned. In a cockpit when the Caution/Warning Signal flashes, the pilots have been trained to handle problems associated with signals. What options are available? How can you turn a less desirable situation into an opportunity to show the customer you care about their business and loyalty? The more prepared you are the better you will be at handling difficult situations.

Controlling chemical brain freezes is not easy. They typically happen when things don’t go according to plan. If you don’t take control of the situation you can wind up with unsatisfactory results.

Know that chemical brain freezes can happen to all of us and be prepared for something not to go right. The more we can anticipate something going wrong the better prepared we are to help our customers during these difficult times.

4. 특정 바쁜 시간이나 복잡한 상황이 예상될 때는 문제에 대해 미리 준비해라. 일이 제대로 되지 않거나 계획대로 진행되지 않는다는 가정에 따른 몇 가지 시나리오를 실행해라. 조정석에서 경고 신호등이 깜빡일 때, 조종사는 그 경고 신호와 관련된 문제를 제어할 수 있도록 훈련되어 있다. 어떤 옵션이 가능한가? 어떻게하면 바라지 않던 상황을 기회로 전환시키고 당신이 고객과 비지니스를 중요하게 인식하고 있음을 보여줄 수가 있을까? 더 많이 준비할 수록 당신은 어려운 상황들을 더욱 잘 처리할 수 있을 것이다. 화학적인 브레인 프리즈를 제어하는 것은 쉽지 않다. 그것은 일반적으로 일이 계획대로 진행되지 않을 때 발생한다. 만일 당신이 상황을 제어하지 않는다면, 만족스럽지 못한 결과를 맺게 될 수가 있다. 화학적인 브레인 프리즈는 우리 모두에게 일어날 수 있다는 것을 인식하고 일이 제대로 진행되지 않을 것에 미리 준비해라. 일이 잘못될 수도 있다는 것을 우리가 더욱 많이 예견할수록 어려운 상황에서 고객들을 더욱 잘 도울 수 있도록 준비할 수있게 된다.

Chuck Inman is a leadership and emotional intelligence specialist. He is a keynote speaker, trainer, coach and founder of Crystal Clear Motivation, LLC. His leading edge keynote on “Customer Connect with C.L.O.U.T Bringing Value to your Customers” is a dynamic program that’s addresses key challenges in today’s world. He has traveled across multiple continents and presented his programs to people from over 40 different countries. To find out more information about Chuck and his programs please visit www.ChuckInman.com.

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September 2012 OTC Beauty Magazine

49

Business Tips

by Leanne Molter

Ro mae nc e is in th How to help your customers have her best hair on her wedding day

Hair

Your customer has the groom, the dress, the shoes, the necklace

아름다움의 완성은 헤어

and the beautiful ring. All she needs now is the perfect hair to

고객들에게 결혼식 최고의 헤어 스타일을 연출해 줄 수 있는 방법

pull her whole look together. Whether she wants to wear an elegant upstyle or naturally radiant loose curls, hair extensions are the number one way of boosting your customer’s look to the most glamorous of levels.

당신의 고객은 신랑, 드레스, 구두, 목걸이 그리고 아름다운

Short Hair: Vikki Parman, Top Platform Artist and Educator

귀걸이까지 모두 가지고 있다. 지금 그녀에게 필요한 것은

for Di Biase Hair Extensions USA states that, “For short hair,

이 모든 것들과 함께 그녀의 전체적인 모습을 이끌어낼 수

extra volume may be added with hair extensions for your

있는 완벽한 헤어이다. 그녀가 우아한 업스타일을 원하든

brides so that a beautiful bouffant hair design may be created.

자연스럽고 반짝이는 느슨한 컬을 원하든, 헤어 익스텐션은 당신의 고객을 가장 아름다운 수준까지 끌어올릴 수 있는

adding length. To add even more height to the bouffant look,

첫번째 방법이다.

This gives the appearance of an elegant upstyle without

a volumizer may be applied at the roots and blow-dried while lifting your client’s hair with a brush and hairspray. A bouffant is a classic look that is wonderful for shoulder length hair.”

Thin Hair: Creating a glamorous upstyle for your customer’s wedding day may be difficult if you find that she has thin or fine hair. Easy and affordable clip-in hair extensions are the perfect new way to add volume, body and length to hair for

짧은 머리: Di Biase Hair Extensions USA의 수석

아티스트이자 교육가인 Vikki Parman은 이렇게 말한다. “ 짧은 머리의 경우, 헤어 익스텐션으로 추가적인 볼륨을 줌으로써 신부들이 아름답게 부풀린 헤어 디자인을 연출할 수가 있습니다. 이것은 길이를 추가하지 않고도 우아한 업스타일의 모습을 줄 수가 있습니다. 부풀린 스타일에 더 높이를 주기 위해서는, 브러쉬나 헤어스프레이로 모발을 들어 올리고 volumizer를 모근쪽에 뿌린 다음 드라이를 할 수도 있습니다. 부풀린 스타일은 어깨길이 정도의 헤어에 잘

her special day and to help her upstyle hair design look its

어울리는 클래식한 스타일입니다.”

absolute best.

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가는 헤어: 신부의 모발이 가늘거나 얇다면 우아한

Photo: Andrea Drukas Hair Extensionist: Debbie Bonich from Salon Oggi Hair Stylist: April Ciaravino

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Business Tips

업스타일을 만드는 것이 어려울 수도 있다. 사용이 쉽고 저렴한 clip-on헤어 익스텐션은 그녀의 특별한 날에 모발의 볼륨, 양과 길이를 추가할 수 있는 완벽하고 새로운 방법으로,

Half Upstyle: Another helpful tool in creating a half upstyle,

업스타일이 최고로 완벽할 수 있도록 도와준다.

involves the use of a full head clip-in salon hair extension

1/2 업스타일: 1/2 업스타일을 만드는데 유용한 또 다른

system. These systems will quickly help you add just the right

기구로는 머리 전체에 사용하는 clip-on 미용실 헤어 익스텐션

amount of needed volume, body and length to make a half

시스템이 있다. 이 시스템은 1/2 업스타일 연출을 위해 필요한

upstyle look just as voluminous as a curly look with the hair

모발의 길이와 볼륨의 정확한 양을 빠르게 추가하는데 도움이

down. The most important trick is to make the volume of your customer’s wedding day hair design to appear soft, sexy and touchable. When creating half upstyles or all long loose hair, it is important not to overuse hairstyling products. Hair extensions will make it possible to add new volume without having the unwanted harsh feeling of too much hairspray, gel or product.

되며, 아래로 늘어뜨린 컬만큼 볼륨감을 주는 업스타일을 만들 수 있다. 신부가 되는 고객의 헤어 디자인에서 불륨을 만드는데 가장 중요한 비법은 부드러우면서도 섹시하고 감동적이어야 한다는 것이다. 1/2 업스타일이나 모두 내린 헤어 스타일을 연출할 때는 헤어 스타일링 제품을 지나치게 쓰지 않는 것이 중요하다. 헤어 익스텐션은 너무 많은 헤어 스프레이나 젤, 기타 제품이 주는 원치않는 끈적한 느낌없이도 새로운 불륨 추가를 가능하게 해준다.

아름다운 긴 머리: 이날은 당신의 고객에게는 최고의

Luscious Length: Since this is your customer’s big day, you

날이기 때문에, 그녀가 착용하거나 벗을 수 있는 고급스럽게

should suggest that she take the plunge and go for a full head

접착이 된 헤어 익스텐션의 full head(전체 머리를 덮는)를

of luxurious bonded hair extensions that she can wear up

착용하도록 제안할 수 있다. 이 전문적인 헤어 익스텐션은

or down. These professional hair extensions will blend in

그녀의 원래 모발과 아름답게 섞여서 결혼식에서 바로

beautifully with her natural hair and will last well past the

이어지는 신혼 여행까지도 잘 유지될 것이다. 생머리, 컬,

ceremony right through the honeymoon. There are even

웨이브 등 여러가지 형태가 있기 때문에, 자신의 원래 모발에

different textures like straight, curly, or wavy that she can

화학적인 손질을 하지 않고도 원하는 것을 선택할 수가 있다.

select from without chemically treating her natural hair. Long, 길고, 건강하게 보이는 헤어는 모든 신부들에게 언제나 healthy looking hair will always be in style for any bride.

사랑받을 것이다.

Hair Jewelry and Adornments: Once your customer has

가운데 자신의 신부 헤어 스타일을 선택하게 되면, 아름다운

selected her bridal hairstyle from numerous practice sessions, you should also suggest the endless possibilities for glamorous adornments. You can provide her with anything from flowers and jewelry to crystals to decorate her bridal look. You could suggest that she have a string of crystals or pearls placed in

헤어 주얼리 및 장식품: 당신의 고객이 수많은 스타일

장식품에 관한 무한한 가능성을 제안해볼 수가 있다. 신부 스타일을 장식하는 꽃이나 주얼리부터 크리스탈까지 어떤 것이든 제공할 수가 있다. 머리에 크리스탈이나 진주 줄을 올릴 수도 있고 왕관을 쓸 수도 있음을 권할 수도 있다. 당신의 고객에게 가장 중요한 날, 무엇이 그녀를 가장 행복하게 해 줄 수 있을지를 명심해라. 결혼식날에는 완벽한 모습과 완벽한

her hair or an entire crown. Just remember to go with what

느낌 모두가 중요하다. 그녀는 빛나고 편안하면서도, 새로운

makes your customer happiest on her big day. It is important

인생을 시작할 준비가 되었다고 느낄 수 있어야만 한다!

for her to look and feel great on her wedding day. She should feel radiant, relaxed, and ready to start a brand new life! ____

Join The Extended Revolution! Di Biase Hair Extensions USA offers a wide variety of 100% human Remy hair extensions with bonded, adhesive and clip-in application techniques. For more information on Di Biase Hair Extensions USA as well as their certification workshops, introductory kits and products, call 248-885-4748 or email: Info@DiBiaseHairUSA.com.

Visit: www.DiBiaseHairUSA.com.

Leanne Molter is a Marketing Coordinator at Marketing Solutions, a full-service marketing, advertising, media relations and

consulting services agency specializing in the professional beauty business. For more information, contact Marketing Solutions in Fairfax, VA at 703-359-6000, email MktgSols@MktgSols.com or visit www.MktgSols.com.

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OTC Beauty Magazine July 2012

King of Locs

by Cyrus Jackson

Dare To Compare the Community Conscious Approach

T

The OTC beauty supply store is an anchor within the ethnic health and beauty arena. After 30 years in the business, I can truly attest to the fact that OTC retail has been the springboard for all of my product launches and their continued support is one of the reasons that our products truly reach the masses. There is a correlation between the strong commitment to community, personal customer service and most of all, proper community conscious pricing that makes the OTC store a vital staple within the ethnic health and beauty category. This comes as no surprise as the majority of OTC stores are located in economically challenged, ethnic areas across the US. The emergence of natural hair care has generated a wave effect of new product lines that promise exclusive results and ingredients at outrageous prices. This creates an issue for the OTC retail store as many communitybased customers may not be able to afford the higher priced product lines.

Given the dedication to customer service that sets the OTC apart from retail giants, don’t we all owe it to the industry and to our customers to produce and stock quality products at affordable prices? Providing quality alternatives to overpriced goods and striving to provide the customer service edge is not only smart business for the OTC class of trade, it is a vital service to the communities across the country that make the OTC an institution within the ethnic health and beauty category.

We keep our labs busy at Professional Products Unlimited, Inc, diligently developing products that will not only turn a profit, but will meet the needs of our valued customers. Our latest line to launch this quarter is a product called For Mixed Hair. The development of this product holds a special place in my heart as it puts me in the mind of a great lady, my mother Mattie Jackson, who did more than raise a successful business man; she instilled a sense of moral duty and consciousness that extends to every aspect of my life. My mother was of mixed origin and she inspired my quest for the development of quality hair care products. When we developed formulas to meet the specific needs of mixed hair types I was truly elated.

Now, with every new advance in the hair care industry comes a barrage of products from every dark recess to gain profit and fill up the “new” ethnic shelf space. I have no doubt that several products designed for mixed hair will launch in the next few months. They will all claim to be the industry

innovator and boost reports that they are “strictly” for mixed hair types. I believe what will separate the community contributor from those that seek to exploit is the fortitude of a fair market price. Products and services that meet the needs and economics of the community-based consumers that have supported ethnic hair care and the OTC are important to the overall future of our industry. These aspects are slowly being lost in our industry.

In 2012, I embarked on an unpopular journey within the industry to right a few wrongs that I felt were a growing problem within the hair care category. I heard numerous complaints from customers in regards to overpriced products for natural hair care. Customers that have supported the ethnic health and beauty industry only to find a $40 jar of hair product to achieve their new look and maintain a healthy head of natural hair have expressed their dissatisfaction. Our goal was to develop quality, affordable products that would be the ultimate “compare to” brands within the ethnic hair category. We developed III Sisters of Nature to meet the needs of the average ethnic hair care consumer. III Sisters of Nature is the ultimate in quality and style at a truly reasonable price. We list a comparison message on our products that help our customers understand that our brands are comparable to the higher priced items with all of the same technology and benefits. We did this strictly for our customers that have supported us over the years. Chain accounts have found great success with this model as all stores carry a higher priced name brand product and a “compare to” product.

This model can work for the OTC and the benefit of offering a range of products for all consumers means more business for the OTC class of trade.

The response has been tremendous and our line is growing in distribution every day. I am sure that many in the OTC class of trade can share this view as the basis of OTC retail is a unique relationship between customer, community and unique service that just is not found at the chain level. For Mixed Hair will be launched in this same spirit of fair market pricing and community conscious quality. I know that our new launch will not just be a lucrative addition to the OTC product mix; it will be a true benefit to the customers that have made this industry tick and yet another testament to the customer service based spirit of the OTC class of trade.

Cyrus Jackson has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products and Leisure Curl. Jackson is the owner and president of Professional Products Unlimited, Inc. makers of one of the first complete products lines in the industry for the care and maintenance of natural ethnic hair types, Jamaican Mango & Lime. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self proclaimed King of Locs.

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Feature

by Lisa Grant

Why COLOR I Important s

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왜 컬러가 중요할까? 당신이 비지니스를 위해서 선택한 컬러가 당신의 고객들에 게 적절한 메세지를 전달하는지 혹은 그들을 망치고 있는지 를 알아보자. 컬러는 신경계를 자극하거나 억압하고, 감정을 진정시키거나 흥분시키고, 심지어 사람들에게 공복감을 유발 시키는 등 일련의 반응들을 일으킬 수 있다. 당신은 신중하고 정확하게 컬러를 활용하길 원한다.

컬러가 우리가 주변을 바라보는 방법에 영향을 미칠 수 있다는 것을 믿기 어려워하는 듯 보이지만, 사실이다. 컬 러는 우리의 신체적 정신적 상태에 영향을 미칠 수 있다는 것 이 발견되고 있다. 마켓 연구가들은 이것을 알고 이것의 장점 을 활용하고 있다. 당신의 비즈니스 마케팅에서 다음 색상들의 의미를 고려해 봐라: •

•

•

• •

•

• • •

블루는 미국 기업의 색상이다. 이것은 장수와 안전을 상 징한다. 블루는 신진대사를 완화시키고 진정 효과와 식 욕 억제를 생산한다. 특히 남성들이 마케팅에서 이 색상 을 좋아하는 것으로 알려지고 있다. 활기찬 레드는 주로 명령의 관심이다. 이것은 흥분되고 열정적이며 감정적으로 매우 변덕스러운 색상이다. 신진 대사를 자극하고, 호흡을 증가시키며 심지어 혈압을 상 승시키기도 한다. 이미지가 없는 페이지에 빨간색의 글 자. 웹페이지의 버튼으로 완벽한 색상이다. 또한 이 색상 은 주로 에너지와 활력과 관련이 있다. 오렌지는 다정하고 경쾌한 색상이다. 그러나, 또한 보는 이들의 관심을 요구하는 색상이기도 하다. 이것은 힘이 넘치고 화려하면서도 캐주얼한 느낌이다. 오렌지는 산소 공급을 증가시키고 뇌 활성화를 자극하는 것으로 얘기된 다. 오렌지 색상이 전달하는 에너지와 건강함은 마케팅 에서 젊은 성인들에게 쉽게 받아들여진다. 흙갈색 톤은 단순함과 편안함, 신뢰성을 묘사한다. 노란색은 희망을 주고, 상상적인 에너지를 나타내며 매 우 환영함을 의미한다. 노란색은 주로 따뜻함과 밝음을 느끼며, 뇌활동을 유발하며 우리에게 에너지를 준다. 아 이들이나 여행을 원하는 사람들은 노란색 광고에 아주 잘 반응한다. 노란색은 짙은 배경위에 놓여질 때 관심을 끌기에 아주 효과적이다. 완벽한 대비로 독자들의 시선 을 사로잡는다. 초록색은 성장, 건강, 그리고 편안함과 관련있다. 가장 편안한 색상이며 시각을 개선시킬 수 있다고 한다. 물론 금융 분야에서 사용할 수 있다. 회색은 신뢰할 수 있고 성숙하며, 견고한 예측을 의미한다. 블랙은 강력하게 정중하거나 하이 스타일을 보여줄 수 있다. 이것은 흔적을 남긴다. 화이트는 간단하고 깨끗하며 정확하다.

이런 색상들이 당신의 회사에서는 어떻게 이용될 수 있는지 고려해봐라. 우리가 사용하는 색상으로 묘사하고자 하는 기 업 이미지와 우리 스스로에 대해 우리가 알고 있는 것 이상 을 말한다.

Article Courtesy of articlesbase.com

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Feature

Learn whether the colors you’ve chosen for your business send the right message to your customers or sends them running.

Colors can cause an array of reactions such as stimulating or repressing the nervous system, calming or exciting emotions, and may even making people hungry. You want to be careful and utilize colors correctly.

It seems hard to believe that colors can have an impact on how we see the world around us, but it’s true. It’s been found that color can influence our physical and mental states. Market researchers know this and use it to their advantage.

Consider the meaning of the following colors on your business marketing: •

Blue is the color of corporate America. It represents longevity and security. Blue slows metabolism and produces a calming effect and suppresses appetite. It’s been found that men especially like this color in marketing.

•

Vibrant Red is usually commands attention. It is a very emotionally volatile color that is exciting and passionate. It stimulates metabolism, increases respiration, and may even raise blood pressure. Red pops text and images off a page. It is a perfect color for buttons on webpages. This color is also commonly associated with energy and vitality.

•

Orange is a friendly, playful color. But, also one that is demanding of the viewers attention. It is energetic and feels flamboyant and casual. Orange increases oxygen supply and is said to stimulate brain activity. The energy and health orange conveys is readily accepted by young adults when used in marketing.

•

Earthy brown tones portray simplicity and comfort and credibility.

•

Yellow is uplifting, imaginative energy and is quite welcoming. Yellow usually feels warm, cheerful, triggers brain activity and gives us energy. Children and those looking to travel react very well to yellow advertising. Yellow is very effective for attracting attention when placed against a dark background. The contrast is undeniable and beckons the reader.

•

Green is associated with growth, health and comfort. It is the most restful color and is said to be able to improve vision.

Of course it can be used in the financial sector.

•

Gray is reliable, mature and solidly predictable.

•

Black can be powerfully formal or show high style. It makes its mark.

•

White is simple, clean and precise.

Consider how these colors can be used by your company. We say more than we know about ourselves and the image we’d like to portray using colors in our businesses.

Lisa Grant has been creating cutting-edge front-end content, and clean, responsive back-end implementation since the Web was practically brand-new. Lisa makes it look good. Contact: LisaGrant72@gmail.com.

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Manufacturer

Profile

by Haley McNeal

Colomer USA

Surpassing the “sweet 16” year mark in the beauty industry, Matthew Ryan now leads Colomer Beauty Brands as President. Fascinated with the unique ability to create products that make people feel confident, desired and sexy through innovation, this company doesn’t show signs of slowing down their business success any time soon. 놀랄만한 뷰티업계의 “Sweet 16” 해를 기록하고 있는 가운데, Matthew Ryan은 기업의 대표로서 Colomer 뷰티 브랜드를 이끌고 있다. 혁신적으로 제품을 창조하는 독특한 능력과 열정으로, 사람들에게 자신감과 섹시함을 느끼게 하고 있는 이 회사에게, 당분간은 사업 성공이 지체될 만한 어떤 흔적도 보이지 않는다.

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OTC Beauty Magazine (OTC): Briefly depict the history of the company and the inspiration behind Colomer’s products and brands.

Matthew Ryan (MR): The Colomer Group was founded in the year 2000 with historical roots dating back to Jose Colomer in 1933.

Globally, our company is comprised of both Professional and Consumer brands with the mission to inspire and give support to beauty professionals and consumers all over the world with the aim of making people feel attractive. In addition to the key brands like Creme of Nature, Roux, Lottabody, Ginseng and All Ways Natural, Colomer’s portfolio includes brands like CND (Creative Nail Design), American Crew, Orofluido, Uniq One, Voila, and D:FI just to name a few.

OTC 뷰티 매거진(OTC): 간략한 회사의 연혁과 Colomer 제품과 브랜드에 내포된 정신에 대해 소개 부탁드립니다 Matthew Ryan (MR): Colomer 그룹은 2000년에 설립되었으며, 그 역사적인 뿌리는 1933년Jose Colomer 시대로 거슬러 올라갑니다. 전세계적으로, 저희 회사는 전문가용과 소비자용 브랜드를 모두 보유하고 있는데, 사람들이 매력적인 느낌을 갖게 만드는 것을 목표로, 전세계 모든 뷰티 전문가들과 소비자들에게 영감을 제공하고 지원하려는 것이 저희의 사명입니다. Creme of Nature, Roux, Lottabody, Ginseng and All Ways Natural와 같은 핵심 브랜드 뿐만 아니라, Colomer의 포트폴리오에는CND (Creative Nail Design), American Crew, Orofluido, Uniq One, Voila, D:FI 등의 브랜드들도 포함되어 있습니다. 일부만 말씀 드린 겁니다.

OTC: What is the culture like at Colomer and how does this culture affect day-to-day operations/product development?

MR: The culture at Colomer is unique in that it has a very entrepreneurial spirit. The pace is very fast as we are able to tap the many types of innovation Colomer has due to its global scale. This culture fosters a very creative, forward thinking mentality which demands individual empowerment and team work. This creates a unique ownership by all to work cross functionally to produce products that delight our customers.

OTC: Colomer의 전반적인 문화는 무엇이며, 그 문화가 일상적인 업무나 제품 개발에 어떤 영향을 미치는지요?

MR: Colomer의 문화는 매우 기업가적인 정신을 갖는다는 점에서 독특합니다. Colomer는 글로벌한 규모를 가지고 있기 때문에 많은 형태의 혁신적인 방법들을 아주 빠른 속도로 활용할 수 있습니다. 이 문화는 개인의 권한과 팀 워크를 요구하는 매우 독창적이면서도 앞선 사고 방식을 육성합니다. 또한 모두가 고객을 즐겁게하는 제품을 생산하기 위해 서로 기능적으로 일한다는 점에서 고유한 소유권을 창조하게 되죠.

OTC: How is the company structured? Briefly describe the divisions that make up the organization.

MR: Globally, Colomer is comprised mainly by salon/professional product lines. The company headquarters is located in Barcelona, Spain. Each geographical area has an area President that reports directly in to the CEO. OTC: What types of products does Colomer offer and how can OTC stores benefit by carrying them?

MR: For my division specifically, we offer products to address a wide range of hair and skin care needs for all women and men. Our product portfolio has to be diverse in order to offer consumers whatever they need to achieve the look they desire, regardless of hair texture. We already have a great partnership with our OTC retailers and distributors,

OTC: 회사 구조는 어떻게 됩니까? 조직을 구성하고 있는 부서에 대한 간략한 설명 부탁드립니다.

MR: 세계적으로, Colomer 는 주로 미용실/ 전문가용 제품 라인으로 구성됩니다. 본사는 스페인 바르셀로나에 위치하고 있으며, 각 지역별로 CEO에게 직접 보고할 수 있는 지역별 책임자가 있습니다.

OTC: Colomer가 제공하는 제품 타입은 어떤 것이며, OTC 매장들이 이 제품들을 취급함으로써 얻을 수 있는 혜택은 무엇인지요?

MR: 저희 분야에는 특별히, 모든 여성과 남성의 다양한 요구 사항들을 April 2013 OTC Beauty Magazine

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and they carry the majority of our lines today. Many of our products are unique and innovative to the market and are focused on addressing specific consumer needs. OTC stores should ensure that these products are available and properly merchandised to increase sales.

OTC: What has been the biggest factor contributing to the growth that Colomer has seen over the years?

MR: Breakthrough Innovation. It is our focus on creating innovative, high quality products that simply outperform the competition. In 2010, we launched Creme of Nature with Argan Oil to the multicultural consumer with the first complete hair care line, starting the Argan trend. We have continued this diffusion of innovation by extending the line with Perfect Edges and Creme of Nature Strength & Shine Leave-in Conditioner. This will continue in 2013 with the launch of 100% Pure Argan Oil featuring ZERO sulfates, parabens or silicones. This in addition to a 7-N-1 MultiBenefit Leave-in Treatment—Creme of Nature Perfect 7—which allows for consumers from relaxed to natural hair the convenience of an all-in-one product.

OTC: How do you keep consumers and store owners educated on product releases, uses and general information?

MR: One of our main methods of communication is our Colomer Beauty Brands’ Newsletter, which is specifically produced for OTC store owners and distributors. This newsletter is a full color booklet showcasing new products, brand updates and promotions. Plus, we provide educational training for store personnel, informational brochures and POP materials via our merchandiser.

OTC: What sort of feedback have you received from store owners who sell your product and their customers who use them?

MR: We are hearing that we are one of the top selling brands in the hair care market and that our consumers are hungry for our next innovation.

OTC: What is the best way to effectively market the company’s products? Where is the best place to have them located within the store?

MR: The best way to market our products is through sampling; we simply outperform our competition in many areas of product performance. While each product/brand has specialized marketing needs, we believe that it is critical that our products have high visibility in store (end caps) and a healthy dose of educational information through our merchandising system.

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해결하기 위한 헤어와 스킨 케어 제품들을 제공하고 있습니다. 저희 제품 포트폴리오는 소비자들이 어떤 머릿결이든 자신들이 원하는 스타일을 연출할 수 있도록 그들이 필요로 하는 무엇이든 제공하기 위해서 다양화되어 있어야하죠. 저희는 이미 OTC 매장 및 유통업체들과 아주 좋은 협력관계를 갖고 있으며, 현재 그들은 저희 제품의 대부분을 취급하고 있습니다. 저희 제품 대부분은 마켓에서 아주 독특하며 혁신적일 뿐 아니라, 특정 소비자층의 요구를 충족시키는데도 중점을 두고 있습니다. OTC 매장들이 판매 증가를 위해서는 이런 제품들까지도 보유하고 있는지 확인하고 적절하게 판매를 해야할 것입니다.

OTC: 지난 수 년 동안 Colomer의 성장에 기여한 가장 큰 요인은 무엇으로 보십니까?

MR: 획기적인 혁신이죠. 간단히 말해 경쟁에서 이길 수 있는 혁신적이고 고품질의 제품을 만드는 것이 저희의 초점입니다. 2010년, 저희는 아르간 오일의 유행을 시작하는 첫번째 전체 헤어 케어 라인과 함께 다문화 소비자들을 위해Creme of Nature with Argan Oil를 출시했습니다. Perfect Edges 와 Creme of Nature Strength & Shine Leave-in Conditioner 를 추가해서 라인을 확장하면서 끊임없이 혁신을 지속하고 있습니다. 이러한 저희의 혁신적인 노력은 2013년에도 100% Pure Argan Oil (황산, 파라벤, 실리콘이 전혀 첨가되지 않은) 의 출시와 더불어 지속될 것입니다. 이 외에도 7-N-1(다양한 효능을 한꺼번에 지닌 트리트먼트)인Creme of Nature Perfect 7 은 릴렉서를 사용한 모발부터 자연 모발까지 모두 사용할 수 있는 올인원 제품의 편리함을 소비자들에게 제공하게 될 것입니다.

OTC: 제품 출시와 사용 및 일반적인 정보에 관한 소비자들과 매장 운영자들의 교육은 어떻게 이뤄지고 있는지요?

MR: 저희의 주된 커뮤니케이션 방법은 Colomer 뷰티 브랜드의 뉴스 레터인데, 특별히 OTC 매장 운영자들과 유통업체들을 위해 제작이 됩니다. 이 뉴스레터는 신제품과 브랜드 업데이트 및 프로모션에 관한 소식이 실린 전체 컬러 책자입니다. 또한, 매장 직원들을 위한 교육과 브로셔 및 POP 물품들을 제공하고 있습니다.

OTC: OTC 매장에서 가장 효과적이라고 생각하는 제품 홍보 형태는 무엇이며 왜 그렇게 생각하시는지요?

MR: 제품 홍보에 관해서는, 매장 및 그 판매 직원들과의 첫 만남이 중요합니다. 매장 직원들이 각자 집에 가져갈 수 있는 제품 샘플이 있어야 합니다. 판타지아는 제품에 관한 작은 책자나 설명서, 샘플 등이 있습니다.

TPR(임시 가격 인하), “1 + 1” 과 같은 가격 행사와 수축 포장이 제품 홍보에 효과적입니다.

OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your company’s products to their customers?

MR: Colomer Brands simply perform. Our deep commitment to surpass consumer and stylist expectations with beauty care products start with the best formulas. Our company has built a successful portfolio of multicultural brands aiming to be the go-to company for ethnic beauty and the beauty authority, as well as the voice of the consumer—giving her everything that she needs. Our products make it possible for women with naturally curly, textured or relaxed hair to feel confident, desired and sexy.

OTC: If OTC store owners attend trade shows like Cosmoprof that is coming up in July, what do you see as the most beneficial thing they learn and gain from them?

MR: Cosmoprof is always a great opportunity for OTC store owners to have face to face interaction with manufacturers and learn in more detail their plans for supporting existing product lines along with hearing about upcoming new product launches. It is also particularly important for store owners to give their feedback to manufacturers about ideas that they have to grow the business.

OTC: What do you foresee in the future for the company?

MR: A very bright future with continued growth and market expansion.

We are very focused on providing exciting new product innovations, responding to the ever-changing needs of our consumers, and enhancing the experience at store level.

OTC: What final thoughts would you like to share with OTC readers about Colomer USA? MR:Colomer aspires to be the premier company in the ethnic hair care business through delighting our customers with innovation and maximizing a true partnership with our OTC retailers.

OTC: 귀사의 제품을 판매하는 매장 운영자들이나 제품을 사용하는 소비자들로부터 어떤 의견을 듣고 계신지?

MR: 헤어 케어 시장에서 가장 매출이 뛰어난 브랜드 가운데 하나이며, 소비자들은 새롭고 혁신적인 저희의 다음 제품을 늘 갈망하고 있다고 합니다.

OTC: 회사의 제품을 효과적으로 판매할 수 있는 가장 좋은 방법은 무엇일까요? 매장내 제품을 진열하기에 가장 좋은 위치는 어디입니까?

MR: 저희 제품을 판매하는 최선의 방법은 샘플입니다; 저희 제품은 성능면에서 경쟁력이 뛰어납니다. 각 제품이나 브랜드마다 전문 마케팅 방법이 요구되기는 하지만, 저희 제품은 매장 내에서도(endcaps: 진열대 양쪽 끝) 아주 눈에 잘 띄며, 판매 시스템을 통해 적절한 교육용 정보도 확실히 보유하는 것이 중요하다고 생각합니다.

OTC: 다문화 뷰티 매장 운영자들이 고객들에게 귀사의 제품을 추천하기 위해 알아야 할 가장 중요한 것은 무엇이라고 생각하십니까 MR: Colomer 브랜드는 간단히 말해 기능입니다. 최고의 성분에서 출발하는 뷰티 케어 제품으로 소비자들과 전문가들의 기대를 능가하고자 하는것이 저희의 가장 큰 약속입니다. 저희 회사는 다양한 인종의 아름다움과 아름다움의 권위뿐 아니라, 자신들이 원하는 모든 것을 줄 수 있는 고객들의 소리를 들을 수 있는 회사가 되고자 다문화 브랜드의 성공적인 포트폴리오를 수립해 왔습니다. 저희 제품은 자연적인 곱슬머리나 릴렉서를 사용한 모발의 여성들이 자신감과 섹시함을 가질 수 있게 만듭니다.

OTC: OTC 매장 운영자들이 오는 7월에 있을Cosmoprof와 같은 트레이드 쇼에 참가했을 때 얻게 될 가장 큰 혜택에는 어떤 것들이 있다고 보십니까?

MR: Cosmoprof는 OTC 매장 운영자들이 유통업체와 직접적인 상호 교류를 할 수 있는 가장 좋은 기회가 되고, 현재의 브랜드를 지원하는 그들의 계획에 대한 상세한 정보는 물론 새롭게 출시될 신제품에 관한 소식도 들을 수가 있습니다. 유통업체들에게 매장 운영자들의 여러 의견을 제시함으로써 사업 성장에 필요한 아이디어를 얻을 수 있다는 점에서도 중요하죠.

OTC: Colomer USA에 대해 최종적으로 OTC 독자들과 공유하고 싶은 의견이 있으시다면?

MR: Colomer는 혁신적인 제품으로 고객들을 즐겁게하고 OTC 매장과의 진정한 파트너십을 극대화함으로써 다양한 인종을 겨냥한 헤어 케어 업계의 최고 기업이 되는 것을 목표로 하고 있습니다.

Company Name: Colomer Beauty Brands Contact Number: 4160 Woodcock Drive, Suite 100,

Jacksonville, Florida 32207 Website: www.thecolomergroup.com Year in Business: since 1933 April 2013 OTC Beauty Magazine

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Profile

by Tony Bae

스트레스는 욕심에서 오는 것입니다 Jenny’s Fashion & Beauty • Tifton, Georgia 현대인들의 만병의 근원은 ‘스트레스’ 라고 많은 의 사들이 말하고 있다. 하지만, 현재를 살아 가면서 스 트레스를 받지 않고 사는 사람은 없을 것이다. 다만, 스트레스를 더 받고, 덜 받고의 차이가 있을 뿐이다. 자신이 원하지 방향으로 일들이 풀리지 않을 때 스트 레스 지수는 올라간다. 다시 말해서 원하는 것, 즉, 욕 심이 많을 수록, 그 만큼 스트레스를 받을 확률이 높 아진다는 것이다. 혹자는, 개인의 욕심이 자신을 노 력하게 만들고, 발전을 시키는 원동력이 된다고도 한 다. 하지만, 욕심이라는 것은 사전에도 나와 있듯이, 정도에 지나치게 탐하거나 누리고자 하는 마음인 것 이다. 자신의 현실을 직시하고 받아들이는 마음 자세 가 곧 스트레스를 덜 받는 방법일 것이다. 욕심을 부 리기 보다는 좀더 여유로운 생각, 마음가짐이 정신적 육체적 건강에 도움이 되는 것이다. 요즘 비즈니스를 운영하는 많은 오너들이 경제적 침체로 인해 엄청난 스트레스를 받고 있다. 물론, 경제적 상황이 이러하 76

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니 손 놓고 좌시하라는 것은 아니다. 다만, 조급해만 한다고 해서 상황이 크게 바뀌는 것이 아니라면, 마 음이라도 조금 여유롭게 갖는 것이 현명한 것이 아닐 까 하는 생각을 해본다. 이번에 OTC Beauty Magazine 에서 인터뷰한 Georgia 주의 Tifton 시에 위치 한 Jenny’s Fashion & Beauty 를 운영하는 Jenny Tillman 사장은 타고난 낙천적인 성격으로 현재의 불 황에도 긍정적이며, 생활을 즐길 줄 아는, 몇 안 되는 오너 중 한명일 것이다. 그녀와 의 인터뷰를 통 해 어떻게 하면 일상에서 스트 레스를 덜 받을 수 있는지를 알 아 보도록 하자.

유니크 한 이미지 구축 72년도에 도미하여 현재 40여년이 넘은 미국 생활을 하고 있 는 Jenny 씨는 96년도부터 뷰티 서플라이 스토어를 운영하 고 있다. 지인을 통해 뷰티가 무엇인지를 배우고, 스토어를 운영하기 시작했다는 Jenny 씨는 “스토어를 찾아주는 고객 들과 대화를 나누는 것이 너무 즐겁습니다” 라며 인터뷰 시 작부터 환한 미소를 지어 보였다. 그녀가 운영하는 Jenny’s Fashion & Beauty 는 Tifton 다운타운에 위치해 있으며, 전 에 고급 옷가게를 운영하던 스토어라 높은 천장과 인테리어 가 다른 뷰티 서플라이 스토어와는 사뭇 다른 모습을 하고 있 었다. 보통의 2층 높이 정도인 높은 천장과, 곳곳에 세워져 있는 나무 기둥은 매우 이색적인 분위기를 연출하고 있었다. 높은 천장 덕분에 3,500 sq ft 의 스토어는 훨씬 넓어 보였다. 게다가 스토어 앞쪽에 패션 제품과 쥬얼리 등을 배치하여 기 존의 뷰티 서플라이 스토어들과는 확실히 차별이 되어 보였 다. 뿐만 아니라, 제품들도 보다 유니크 한 제품들과 품질을 우선으로 한 제품들을 구비하여 스토어의 위상을 한층 높여 주었다. “공간에 제약이 있다 보니, 주로 유니크 한 제품들 을 많이 취급하려고 합니다” 라는 Jenny 씨는 주어진 공간의 한계 때문에 제품을 차별화 하여 경쟁력을 갖추려 하고 있다 고 한다. “이 지역에서 오랫동안 스토어를 운영하다 보니, 좋 은 품질의 제품만을 취급하여 고객들의 만족도를 이끌어 내 는 것이 저희 스토어 이미지를 구축하는데 중요한 요소가 되 었습니다” 라고 덧붙이기도 하였다. 또한, 예전에 테일러 스 토어를 운영했던 경험이 있어 고객들의 가발도 직접 바느질 을 해서 사이즈를 맞춰 주기도 한다는 Jenny 씨는 “그때 배 운 기술을 유용하게 써먹고 있습니다” 라고 한다.

스트레스를 날려 버리는 고객과의 소통 그녀의 또 다른 단골을 만드는 노하우로는 ‘정직’ 이라고 자 신 있게 말한다. “17년 이상 같은 장소에서 장사를 하다 보니, April 2013 OTC Beauty Magazine

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Retailer Profile

진정한 삶의 여유 현재, 30년이 넘게 한 직장에서 근속하고 있는 남편은, 주말 에 취미생활로 밴드에서 기타를 치고 노래를 한다고 한다. 그래서 한 달에 한 두 번, 주말이면 공연을 하는 클럽을 함께 가서 주말을 즐긴다는 Jenny 씨는, “저희 남편과 딸은 음악 적 재능이 남다르고, 제 두 아들들은 현재 애니메이션을 만 드는 회사의 디렉터로 직장생활을 하고 있습니다” 라며, 그 야말로 ‘끼’로 뭉친 가족임을 과시(?) 하였다. 대부분의 스토 어 오너들은 요즘 침체된 경기덕에 한숨으로 하루하루를 보 내고 있다. 물론, Jenny 씨가 운영하는 스토어가 남들과 다 르게 승승장구하며 판매고가를 달리고 있는 것은 아니다. 하 지만 행복지수가 확연히 차이가 나는 것만은 확실해 보였다. 고객들이 모두 가족 같습니다. 그래서 거짓말을 할 수도 없

“제가 더욱 부자가 되기 위한 목적만으로 스토어를 운영했다

고, 그러다 보니 고객들의 신뢰를 많이 얻은 것 같습니다. 그

면 지금 같은 행복을 누리진 못했을 것입니다. 제가 조금 덜

게 저희 스토어의 경쟁력이 되는 것 같습니다”. 라는 Jenny

벌어도 지금과 같은 마음의 여유를 갖고 생활할 수 있다는

씨는 편안함과 솔직함이야 말로 가장 커다란 무기가 되고 있

것에 감사할 따름입니다” 라는 Jenny 씨의 얼굴에서 진정한

다고 말한다. “고객들이 스토어에 오면 집에 온 것처럼 편안

평온함을 느낄 수 있었다.

함을 느낀다고 합니다” 라고 말하는 Jenny 씨는, 인터뷰 동 안도 스토어를 들어오는 손님들의 이름을 불러가며 고객들과 의 친밀도가 대단함을 단번에 보여 주었다. 고객들과 농담을

인터뷰 내내 밝은 웃음과 특유의 에너지를 내뿜으며 인터뷰

많이 하는 편이다 보니 더욱 고객들과 가까워짐은 물론, 일을

에 응한 Jenny 씨는, 주위의 사람들을 웃게 만드는 특별한

하면서도 항상 즐거울 수 있다고 한다. Jenny 씨는 “손님들

재주가 있어 보였다. 고객들과 농담을 주고받은 수많은 에피

이 다른 스토어는 늦게까지 운영을 하는데 너희는 왜 6시에

소드들을 들으며, 왜 고객들이 Jenny’s Fashion & Beauty

닫느냐?” 고 물어오면, “나는 내 사생활도 중요하다” 라고 한

를 찾아오고, 단골이 되는지를 이해할 수 있었다. Jenny 씨

다고 한다. “사실 저는 돈에 커다란 욕심이 없습니다. 오늘 하

의 이러한 낙천적인 성격이 비즈니스에 도움을 주는 것은 물

루도 인생인데, 가족과 지인들과 함께 좋은 시간을 보내는 것

론, 그녀 자신의 심신 건강에도 엄청난 도움이 된다는 것에

이 보다 중요하다고 생각합니다” 라고 한다. “예전에 더욱 힘

의심할 여지가 없었다. 끝으로 Jenny 씨는, “같은 업종에 종

들게 생활하던 때에 비하면 지금은 많이 환경이 좋아진 거라

사하는 모든 사람들이 서로 경쟁하기 보다는 정보를 공유하

생각합니다. 그래서 지금의 생활에 만족하고 있습니다” 라는

고, 더불어 살아가는 마음들을 가졌으면 좋겠습니다” 라고

Jenny 씨는 주어진 것에 감사하고 욕심을 버리면 편안한 마

당부의 말을 전하였다. 재치와 에너지가 넘치는 그녀의 삶에

음을 가질 수 있다고 한다.

좀더 밝은 웃음이 깃들 것이라는 확신이 든다.

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Therapy Trends Mad Color Goes Mod

This spring’s color spectrum is like a kaleidoscope of product sales. Your consumers are being influenced by the retro-color pallets and patterns from the 60s and 70s—from the Mad Men Era to the Mod Era. As your clients experiment with bold, bright shades of nostalgia, each look requires multiple products. Collections of color range from the psychedelic brights to the gilded neutrals. One manufacturer presented a trend collection that incorporated a theme of “rose gold.” The consumer was asked to incorporate glittering gold nails, luminous metallic eye shadow, luminescent pink lips and a rose-gold shade of blonde. Another trend, ombre hair coloring, gradually takes one’s color from dark to light.

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Shifting looks and changing hair color is easier than it has ever been before. Natural ingredients that minimize the damaging effects of ammonia and peroxide have led to an industry where 60 percent of American women safely color their hair. As many consumers change hair color, they may require a total makeup makeover. Experts are advising that shade selections should be changed as hair color changes. Selecting a new makeup is governed by eye color and skin tone.

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Safety or Profit

The following explains how the regulation of the professional beauty industry protects the consumer and how licensed professionals are accountable for health and safety of the communities they service.

Q: What kinds of beauty professionals have licenses?

A: Hair stylists, colorists, barbers, estheticians and nail technicians are licensed professionals.

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A: Licensed professionals are trained to utilize chemicals and tools safely to avoid injuries and the spread of infectious diseases such as: burns, hair damage and loss, ring worm, folliculitis, lice, cuts, ingrown toenail and fungal infections, skin injuries due to waxing, infections after waxing, Hepatitis B or Hepatitis C, HIV and athlete’s foot.

Q: Why does your state legislature regulate the professional beauty industry?

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Dwayne Thompson, aka “The

Barber Ambassador,” is the CEO of The Fade Club, LLC and vice president of marketing and sales for Against the Grain Magazine. Thompson wears many hats—he is a blog radio host for Against the Grain Radio, he’s the founder of the Barber Academy, former vice president of corporate affairs for the Black Barbershop Health Outreach Program and he is also a dynamic writer and educator. Against the Grain Magazine, the “Barbershop Lifestyle Publication” is designed to esteem the barber and grow the barbering industry through education and innovation. For more information, visit www.againstthegrainmagazine.com. The Fade Club, LLC is a barber management and consulting firm established to leverage the marketability of celebrity barbers and product companies directly connected to the barbering industry.

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by Haley McNeal

Bronner Bros.

Mid-Winter

Models for Xtreme Hairstyles Magazine pose for a quick photo.

In the beauty industry it is not uncommon to attend a hair expo or beauty trade show, but one in particular stands out as being the most action-packed. The Bronner Bros. International Hair Shows are consistently filled with excitement and activity throughout each day of the events and that fact consistently draws crowds. The Mid-Winter 2013 installment was no different as creativity continued to reign.

Celebrating 66 years of continuing success, the Bronner Bros. Mid-Winter Show was held February 16-19 at the Georgia World Congress Center in Atlanta. This event is recognized as the largest beauty and trade show of its kind in the world, having grown from 40 exhibitors in 1947 to 300 currently.

Always on the cutting edge of new developments in products and styling techniques, the show gave thousands of stylists a chance to experience a quality event with top educators. Over 300 top exhibitors were set up along the show floor, providing attendees the opportunity to venture through a labyrinth of beauty greatness.

Competitions, classes, seminars, entertaining shows and even giveaways provided for nonstop action.

Bronner Bros. is a privately held, family-owned company that was founded by Nathaniel H. Bronner, Sr. and his brother, Arthur E. Bronner, Sr. Today the company is headed by the second generation of hair royalty in the industry and celebrates many years of success.

Sixty-six years in the making, the Bronner Bros. International Hair Show always brings the best in trend-setting styles with fabulous hair fashions and extraordinary education together for one intriguing show.

Visit www.bronnerbros.com to learn more.

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Bronner Brothers Mid-Winter 2013

The FHI Heat booth

One of the Andis booths featured barber demonstrations.

Many booths, like Mizani, offered educational exhibitions for attendees.

A pink-clad, attention-grabbing Hicks Edges booth

Matt Weiss and Natatsha at the RLC Hair booth

A busy Wahl booth

(Left to right) Christa and Rachel hand out Taliah Waajid sample bags to passersby.

Outstanding hairstyles were created at the RED PRO booth

Joshua stands behind an attractive array of Oster hair clippers.

(Left to right) Domenic Costa and Jeff Roberts representing KAB Brands.

Professional football players and twins Jason and Devin McCourty pose with a few show attendees at the E.T. Browne booth.

The Farouk Systems booth, featuring Chi products

A hair demonstration being held at the H2PRO booth

Jasity and Cabria McMillan work the Chuck Caple booth.

Tori Hawkins, Wendi Levy and Alex Alexander pose at the Mixed Chicks booth.

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One of the many models found at the show stops for a photo.

A stylist hard at work at the Organic Root Stimulator booth

A look down a show floor aisle

The Tropical Roots booth, manned by (left to right) Osheia Draughn and Nakesha Bryant.

(Left to right) Kathy Griffin and Pinakini Clive at the Reshma Femme booth

The Bonfi Natural booth, featuring Wet-n-Wavy products

A curious customer smells a product at the R&R Corp. booth.

Nitascia Washington and Latoya Grandy of Mizani

Tutus and beautiful hairstyles created with Essations products adorned the booth.

(Left to right) Antoinette Taylor and Deborah Haynes Brannon pose with Universal Beauty Products’ Salon Pro products.

A barber demonstration at the Xotics booth

Janice Doctor pauses for a photo at the Ambi booth.

A customer is helped at the Strength of Nature booth while exploring Elasta QP items.

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Bronner Brothers Mid-Winter 2013

Like many others, this show attendee flaunts a unique, creative style.

A look down a show floor aisle

Michelle poses, holding a Vitale product at the J.F. Labs/AFAM Concept booth.

Great sales and customer service were both found at the RA Cosmetics booth.

Artist Terry Wilson

A model sits holding a 4Naturals product while having her hair styled at one of Bronner Bros. booths.

Nicole Belvin models for Sensitive by Nature.

A show attendee has makeup applied at the Eye Kandy booth.

Attendees filled the aisles throughout the entire show, stopping to learn about products at booths as they passed.

Show visitors were even able to have their nails done at this exciting event.

A representative displays a popular item at the Jamaican Mango and Lime booth.

A crowded show floor aisle

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Regia Davis stands ready to greet customers at the 3 Sisters of Nature booth.

A hairstylist prepares to show Professional Products’ items at work.

(Left to right) Ken Klibaner and Harry Szczukowski pose with the Andis Fade clipper.

The Bovanti booth

Jasmine Moore, hard at work at the Fantasia booth

The Jane Carter Solution booth

Numerous bag and accessory booths are scattered throughout the show floor.

An exciting musical performance on the Bronner Bros. stage.

Some hairstyles we found were as colorful as the clothes their owners were wearing, like this creative one.

An eagle-eye view of the Bronner Bros. show floor

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Cheerful models pumped up hype for Via Natural Hair Color at the Universal Beauty Products booth.

제 7회 Mid-South Beauty Merchandising Show 지난 2월 24일, 제 7회 Mid-South Beauty Merchandising Show가 멤피스 뷰티 서플라이 협회 주최로 Tunica, TN 에 위치한 Harrah’s Casino Hotel Convention Center 에서 개최 되었다. 올해로 7회째를 맞은 이날 행사에는, 500 여명이 참석하였고, 90여개의 부스에 50여개 사가 참여 하였다. 올해의 행사가 예년에 비해 성황을 이루며 날로 발전하는 쇼임을 또다시 입증 하였다. 지역 협회에서 주최하는 쇼임에도 불구하고, 전국 각지에서 많은 인파가 모인 이날 행사에는, 개장부터 파장까지 많은 인원의 참가자들이 쇼장을 떠나지 않고 쇼의 흥을 돋우어 주었으며, 협회에서 마련한 한국 왕복 티켓, 대형TV, Mini Ipad, 노트북 컴퓨터 등의 푸짐한 상품들이 추첨을 통해 참가자들에게 전달 되면서, 참가자들의 탄성을 자아내게 하였다.

이날의 성공적인 쇼에 대해 협회 오동호 회장은 “이번 쇼를 위해 모든 협회원들이 정말 많은 노력을 해

주었습니다. 그 결과가 성공적으로 나오게 되어 매우 기쁘게 생각합니다” 라며 한껏 고무된 표정을 감추지 못하였다. 기획 부장인 Chris 박씨는 “쇼의 참여를 독려하기 위해 회장님께서 주변 협회 및 참가자 들에게 일일이 전화를 하는 등, 많은 시간을 투자 하셨습니다” 라고 덧붙였다. 행사 당일에는 모든 협회원들이 나와 쇼 진행 요원으로 봉사하는 등, 협회의 단결력을 유감없이 발휘하기도 하였다. 한편, 이날 행사의 수입금은 지역 흑인 뷰티 학생들 장학금 지원, 지역 경찰 지원, 한글 학교 지원 등 뜻 깊게 쓰인다고 한다.

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제 6회 조지아 뷰티 트레이드 쇼

지난 3월 17일, 명실공히 뷰티 업계의 최고의 쇼 중 하나로 자리잡은 제 6회 조지아 뷰티 트레이드 쇼가 조지아주 노크로스시에서 성황리에 개최 되었다. 예년과 같이 노스•사우스 캐롤라이나, 앨라배마, 플로리다, 뉴저지 등, 전국에서 수 많은 참가자들 모인 이날 쇼에서는 썬태양, 헤어존, 뷰티플러스, 미드웨이, Shake-N-Go 등 헤어 도매업체 및 각종 잡화, 주얼리, 코스메틱 등의 100 여개 업체가 330개의 부스를 가득 채워 동남부 최대의 축제임을 다시 한번 입증 하였다. 쇼의 의미를 부여하기 위해 많은 참가 업체들이 ‘단 하루 프로모션 기회’를 제공하였고, UPS 부스도 마련되어 구입한 물품을 곧바로 배송하는 서비스도 제공 되었다. 주최측인 조지아 협회에서 마련한 한국 왕복 비행기표를 비롯, 김치냉장고, 대형 TV, 노트북 등 푸짐한 경품들이 참가자들에게 추첨을 통해 나누어 졌다. 또한, 애틀랜타 한인회, 한인상의, 결핵제로운동본부 등의 비영리 단체들 및 중앙병원, 예병원과 같은 지역 단체, 기업, 기관들도 대거 참여하여 눈길을 끌었다. 주최측인 조지아 협회는 지난 몇 개월간 모든 협회 이사들 및 회원들이 성공적인 쇼를 개최하기 위해 노력한 결실을 보게 된 것에 대해 매우 흡족해 했으며, 협회 김일홍 회장은 “경제 상황이 계속 어려워지고 있지만 올해 방문객은 지난해 보다 늘어난 것으로 추산 된다” 며 “조지아 뷰티 트레이드 쇼를 통해 업계 내 도, 소매업계가 동반 성장하는 자리가 됐길 바란다” 고 전했다.

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업계소식 조지아 뷰티 협회

조지아한인뷰티서플라이협회(회장 김일홍)가 창립 20주년을 맞이해 지난 3월 11일 오후 12시 협회사무실에서 역대 회장 5명 이 회동한 가운데 간담회를 가졌다. 이날 간담회에서는 초기 58개업체로 시작해 현재 300업체가 넘는 업체들이 입회해 있는 뷰 티협회의 발전상을 되짚어 보면서 역대 회장들의 노고를 치하하는 의미로 협회 사무실 한편에 역대 회장들의 사진을 거는 포토 라인 시간을 가졌다. 김일홍 회장은 “역대회장들의 노고로 인해 조지아뷰티협회가 오늘날 많은 발전을 거듭했다”면서 “향후에 도 자문위원 구성 등 역대 회장들의 조언에 귀 기울여 협회가 나아가야 할 방향을 잘 잡고자 한다”고 말했다. 신현덕 초대회장 은 답사로 “초기에 뷰티 도매업체들간 경쟁의식이 매우 치열해 협력하기가 무척 어려웠다. 이점을 개선시키기 위해 협회가 창 립하게 됐다” 면서 “이제는 협회가 하나의 구심점이 돼 그 존재 자체만으로 관련 업체 종사자들에게 든든한 버팀목이 되고 있 다. 지속적으로 발전해 온 협회에 뿌듯함을 느낀다”고 말했다.

가주 협회

가주 뷰티서플라이 협회(회장 김진문)는 3월11일(월요일) 정회원을 대상으로 세리토스(Cerritos,CA)에 위치한 가든 바베큐부페 식당에서 오후 7:30부터 New Jigu Trading Co.(NY) 가 주최하는 세미나를 가졌다. 이날 세미나는 New jigu상사가 그 동안 연고 가 부족했던 서부지역, 그 중에서도 LA지역 Customer들을 위하여 Hair제품의 트랜드를 예측하고 자사제품을 소개하기 위해 마 련한 자리였다. 가주 뷰티서플라이 협회 정회원을 대상으로 마련된 이날 세미나에서 New jigu상사의 최동환 R&D이사는 새로운 텍스츄어의 헤어와 가발제품을 소개하고 사용방법 및 판매기법까지 소상히 설명하여 참석한 가주 뷰티협회 회원들이 많은 관심 을 보였다. 가주 뷰티서플라이 협회 김진문회장은 인사말을 통해 불경기 속에서 점점 심화되는 경쟁을 헤쳐 나아가기 위해 취급 제품의 다양화와 전문성이 요구되는 시점에 보다 많은 세미나와 신제품을 접할 수 있는 기회를 갖도록 협회차원에서 적극적으로 노력하도록 하겠다고 하였다.

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업계소식 뉴욕협회

뉴욕협회는 지난 3월 17일 플러싱 소재 대동연회장에서 협회 창립 18주년 기념 회원의 밤 행사를 성황리에 마쳤다. 뉴욕 한인 회 회장, 뉴욕 동포담당 영사, 그리고 많은 단체의 회장님들은 물론 각계인사들과 내외귀빈들을 비롯하여 대외협력업체의 임직 원들, 그리고 본 협회의 회원 및 가족 여러분 300여명이 모여 즐거운 시간들을 가졌다. 이번 행사위원장 김철수 부회장의 개회 선언과 박헌 협회 회장의 환영사를 시작으로 1부 공식행사에서는 뉴욕 한인회장, 뉴욕 총영사를 대신하여 참석한 동포담당영사, 그리고 민주 평화통일 자문위원회 뉴욕 지부 회장의 축사에 이어 전 회장단에게 감사패를, 그리고 협회가 선정한 우수 세일즈맨 들께 감사패와 선물, 그리고 마지막으로 자라는 꿈나무들에게 장학금을 전달하였고, 현임원들 소개와 인사로 진행되었다. 그리 고 저녁식사로 이어지며 진행된 2부 순서에서는 노래자랑과 라인댄스, 그리고 라플을 하여 많은 상품과 흥겨운 자리가 마련되었 다. 이번 행사는 특히 샌디 피해로 큰 손해를 입은 가게를 협회가 성금과 마음으로 도와준 것에 감사한 마음을 표현해 준 부르클 린 사장님의 사례로 행사장 분위기가 더욱 훈훈해 지기도 하였다.

SC 미소협 SC미소협은 오는 6월 30일에 있을 ‘Carolina Beauty Expo’ 준비로 한창 바쁘게 움직이고 있다. 그의 일환으로 지난 조지아 뷰티 트레이드 쇼에 임원들이 참가하여 도매상들을 만나 Carolina Beauty Expo의 취지와 참여를 홍보하였다. 이날 많은 도매상으로부 터 긍정적인 반응을 받아 냈지만, 아직 참가가 불 투명한 업체들이 있어 회원들의 협조를 촉구하고 있다. SC 미소협은 오늘 4월 28일날 쇼가 개최되는 지역의 식당에서 정기모임을 갖고, 쇼 준비에 대한 심층적인 논의를 할 예정이라고 한다.

남부 버지니아 협회 남부 버지니아 협회는 지난 2월 24일에 22명의 임원 및 협회원들이 모인 가운데 정기총회를 열고 새 회장을 선출을 하였는데, 모 든 협회원의 동의로 현 이광병 회장의 연임이 확정 되었다. 이로써 이회장은 앞으로 2년간 협회장 직을 수행하게 되며, 집행부는 소수의 변동만이 있을 것이라고 했다. 이광병 회장은 앞으로 비회원들 및 이전회원들에게 협회 가입을 종용하여 보다 단결된 협 회를 만드는 것에 중점을 두고 활동하겠다고 하였다.

MBSDA 총 연합회 MBSDA 총 연합회는 오는 5월 19일 정기총회, 이사회 및 회장 이,취임식을 갖는다고 한다. 뉴저지에 위치한 Pine Plaza에서 있 을 이날 총회에서는 새로 선출된 유중현 회장의 취임식이 있을 예정이다. 오후 1시부터 4시까지 이사회 및 총회가 개최되고, 5 시부터 취임식 및 디너를 가질 예정이라고 한다. 참석대상은 지역협회장, 중앙이사회, 여성회 및 관련업체의 임직원들이 참석할 예정이다.

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Cosmoprof North America Announces BEAUTIQUE New Sampling Concept Showcasing Tomorrow’s Beauty Trends Cosmoprof North America (CPNA) announces BEAUTIQUE, an exciting new sampling concept that will be unveiled at the show this July. Discovery commerce platforms are the hottest consumer trend in beauty with many online retailers offering variations of this monthly sampling concept. CPNA will be the first trade exhibition to offer customized sampling to show attendees, solidifying its commitment to bring fresh initiatives and programs.

All are invited to visit the one-stop beauty shop, BEAUTIQUE, for deluxe samples including the latest in up-and-coming cosmetics, skin care, nails, hair, and some classic beauty favorites. Attendees will be able to hand-pick seven deluxe samples from 20 featured exhibiting brands for a nominal fee of $10. All proceeds will benefit

CITY OF HOPE, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases.

The beauty sampling shop will be located on the main show floor and will be open throughout the entire show. Exhibitors participating in this program will benefit from enhanced visibility on the show floor as well as the opportunity to get their products in the hands of many buyers who they may not necessarily get the opportunity of meeting during the show. The list of participating brands will be announced in May. HCT Packaging, the official sponsor of BEAUTIQUE, will create the exclusively customized box to house the beauty products.

The National Beauty Culturists League (NBCL) Joins Forces with the American Health & Beauty Aids Institute (AHBAI) to Support African-American Manufacturers Featuring the Proud Lady Symbol The National Beauty Culturists League (NBCL) united with the American Health & Beauty Aids Institute (AHBAI) during Black History Month to heighten awareness and support of AfricanAmerican owned beauty product manufacturers.

“The NBCL Incorporated acknowledges the historical roots of AHBAI, and its relationship with remembering the importance of reaching out to assist those in the beauty industry by providing the very best educational classes to always include product knowledge application along with updated technical skills. It is always the priority of the NBCL Incorporated to network with AHBAI, because it supports all that is educational, fair and great about the beauty industry,” Dr. Katie B. Catalon, National 102

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President, NBCL said.

“Licensed beauty professionals and barbers are the lifeblood of the beauty industry,” Geri Duncan Jones, Executive Director, AHBAI stated. “When NBCL connects with AHBAI by purchasing products featuring the Proud Lady symbol during the entire month of February, it will have a major impact on the economy,” she added.

At the conclusion of the promotion, AHBAI planned to present a scholarship to NBCL to benefit the National Institute of Cosmetology (NIC) sponsored by NBCL. To learn more, visit www.nbcl.org or www.proudlady.org.

IndustryNews Makari Skincare The right start to a lifetime of beautiful skin!

Great skin is the foundation for great beauty and we’ve worked with noted dermatologists to develop a range of exclusive products that will cleanse, treat, protect and perfect skin of color based upon its individual needs.

Makari recognizes and celebrates the strength and beauty of women of color by offering products exclusively developed and scientifically proven to give you flawless skin.

You can win your battle against dark spots and other skin discolorations.

Our comprehensive collection of fade products combines the latest scientific advances with proven ingredients to help gently and effectively even out your skin tone and add overall radiance.

Makari’s Caviar Lightening Glycerin is perfect for dry skin. This oil is an ultra-rich brightening moisturizer that nourishes the skin as it helps diminish the appearance of visible spots, dullness, and discolorations. It ensures a luminous, clear, silky complexion. The Glycerin is formulated with Caviar extracts to prevent premature aging and restore major skin functions.

Discover a visibly lighter, firmer, more youthful look and feel after just one application of this remarkably effective, corrective and preventative complex.

In addition to our Caviar Glycerin especially formulated for dry skin, we also offer our Clarifying Cream which smoothes out the roughest parts of your body. Our Clarifying Cream (hand, foot and elbow) is a concentrated cream that is especially formulated to fight dryness and dark coloration around the hand, feet, knee and elbow area. Its exceptional hydrating formula revives dead skin cells and leaves skin nourished, soft and supple. The dry pigmented areas are transformed into a soft, healthy radiant skin.

We’ve got lots more. Our products have garnered great reviews from editors and readers and we are sure you’re going to love it too.

Available at Jinny Beauty Supply; for information, visit www.jinny.com.

평생 아름다운 피부를 위한 올바른 시작!

좋은 피부는 진정한 아름다움의 기본이며 우리는 다양한 개인별 요구를 바탕으로 피부 세정, 개선, 보호 및 완벽한 피부 컬러를 위한 독점적인 제품 개발을 위해 피부과 전문의들과 협력해 왔다. Makari는 여성들의 강하고 아름다운 피부를 위해 개발되고, 과학적으로도 효능이 입증된 제품을 제공할 수 있는 것을 자축하였다.

잡티나 다른 색소 침착에도 큰 효과를 볼 수 있다. 우리의 총괄적인 화이트닝 제품 콜렉션은 당신의 피부 톤을 점진적이고 효과적으로 개선시켜 전체적인 피부의 생기를 제공하는 효능이 입증된 성분과 최첨단 과학이 조화를 이루고 있다.

Makari의Caviar Lightening Glycerin 은 건성 피부에 완벽한 제품이다. 이 오일은 브라이트닝 수분 보습제가 아주 풍부한 제품으로 눈에 보이는 잡티나 칙칙한 피부 톤, 피부 착색을 개선함으로써 피부에 영양을 공급한다. 깨끗하고 부드러우면서도 빛나는 피부 톤을 보장한다. Glycerin 이 상어알 추출물과 혼합되어 주요 피부 기능을 복원하고 조기 노화를 방지해 준다. 눈에 띄게 효과적이며 피부 개선과 예방 기능을 가진 이 제품은 단 한 번의 사용 후에도 더욱 깨끗하고 탄력있으며 젊어진 피부를 발견하게 해 줄 것이다.

건성 피부를 위해 특별히 개발된Caviar Glycerin 뿐 아니라, 신체 가운데 특히 거친 부분을 부드럽게 해주는Clarifying Cream도 제공하고 있다.

Clarifying Cream은 손과 발, 무릎과 팔꿈치 주변의 피부 건조함이나 착색을 개선하기 위해 특별히 제조된 고농축 크림이다. 탁월한 보습 성분이 죽은 피부 세포를 재생시켜 부드럽고 유연하면서도 건강한 피부를 유지해준다. 건조하며 색소가 침착된 부분이 부드럽고 건강하며 빛나는 피부로 변하게 된다.

우리는 이 외에도 고품질의 다양한 제품을 보유하고 있다. 우리 제품은 많은 편집자들과 독자들로부터 호평받고 있기에 여러분도 분명 우리 제품들을 좋아할 것이라 확신한다.

자세한 내용은 Jinny 뷰티 서플라이,www.jinny.com를 참조해라.

Marc Rohde Joins Andis as Director of Information Technology Andis Co., manufacturer of professional-grade grooming and styling tools for the barber, salon and animal grooming industries, as well as at-home consumers, has announced the addition of Marc Rohde to the 4th-generation led company as the Director of Information Technology. In his new position, Rohde will be responsible for directing the design, development and implementation and maintenance of systems, programs and software to meet the growing needs of Andis. He will report directly to Laura Andis Bishop, Senior VP of Finance.

“We are delighted to have Marc join the Andis family,” said Bishop.

“We’re confident that his leadership, forward thinking and technical expertise will result in an innovative technology infrastructure that supports our current and future organizational needs.”

Rohde brings with him more than 13 years of experience in leading teams and systems management, and most recently was Director of Information Technology at Contec Holdings, LLC. He holds Bachelor of Arts degrees in Business Administration and Computer Science and a Master of Business Administration from Lakeland College in Sheboygan, WI.

Andis at LaQuan Smith New York Fashion Week 2013

At New York Fashion Week Fall 2013, Andis Co. sponsored T.Cooper and her styling team from Metro Look who created the futuristic hairstyles for LaQuan Smith’s Fall 2013 Bond collection. His designs have been worn by Beyoncé, Lady Gaga, Alicia Keys and Rihanna. For the hair, Smith from Queens, NY, was inspired by Robin Given’s character in the movie “Boomerang.”

To create the “victory roll” for all of the models, Cooper first smoothed hair with the Andis Curved Edge Titanium Flat Iron and created bend and texture with Andis Titanium Curling Irons. Sectioning out the top, the hair on the sides

and nape were smoothed and pulled back in a ponytail. The ponytail ends were twisted up to the top of the head, rolled, pinned and sprayed.

To ensure a uniform look, some extensions were curled and added to the victory roll for fullness and volume.

“The Andis Titanium tools heated fast and worked great on all the hair,” says Cooper. “The different heat settings worked perfectly for the multi ethnicities of the all of models.”

Learn more at www.andis.com.

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IndustryNews

Universal Beauty Products’ Dynamic Presence at Bronner Bros.

Universal Beauty Products Inc. (UBP) captivated the audience at the Bronner Bros. Winter Show in Atlanta, featuring the number 1 bonding glue, Salon Pro 30 Sec Bonding Glue and weave partner 30 Sec Weave Wonder Wrap. Attendees scored big as UBP offered unbeatable value added product deals, great education and entertainment.

UBP introduced Angela Christine, who is UBP’s Brand Ambassador, to Salon Pro 30 Sec and Via Natural Brands. She brought us phenomenal exposure with her celebrity status as one of the main characters of Kimberly Kimble’s hottest current reality show “LA Hair.” She gave the brand the professional endorsement stamp of approval. Angela is not just a stylist, she is a Celebrity Stylist, Salon Owner, and Educator who knows how to build and sell a brand.

She graced the UBP stage showcasing her phenomenal styling, master weave techniques and precision hair cutting. UBP’s Director of Education McKeela Wilson also shared the stage, commentating, offering product education and of course a full production of entertainment.

The energetic sales team received rave reviews as they accommodated UBP enthusiasts and newcomers to the brand with exceptional service and attention. The booth was vibrant looking, very inviting and full of deals that sold out before the end of the show.

UBP’s participation in the Bronner Bros. Winter Show was a smashing success and we look forward to partnering with them next year. www.universalbeauty.com

2013 PBA Smooth ‘N Shine® Cosmetology Scholarship Winners Announced The Professional Beauty Association (PBA) and Schwarzkopf & Henkel, manufacturers of Smooth ‘N Shine®, are proud to announce the winners of the “2013 Smooth ‘N Shine Cosmetology Scholarship.” As part of an educational partnership with PBA, Smooth ‘N Shine funded one full-tuition scholarship of $17,500 and 10, $1,000 scholarships to students currently in high school or high school graduates enrolled in or intending to enroll in a program resulting in a cosmetology (hairstyling) license.

Awarded at this year’s International Salon and Spa Expo (ISSE) in Long Beach, PBA Executive Director Steve Sleeper and Robert Jones, the grand prize student scholarship recipient, accepted the check presented by Smooth ‘N Shine Assistant Brand Manager Sean Gossage, Trade Marketing Manager Heidi Meinholz, and celebrity stylist Larry Sims.

“In offering this scholarship, we wanted to reward people who shine—people who show hard work, dependability and a strong passion for hair. These are qualities that we value deeply, and they’re qualities we know will help these students shine in school and in their careers,” said Heidi Meinholz.

The complete list of the $1,000 winners includes: Rickey Amezquita (Pacific Grove, CA) Ashley Bosch (Holland, MI)

Delilah Filholm (Brookings, SD) Haley Graffia (Chalmette, LA) Lacee Hawkins (Frenchtown MT) Raleigh Manning (Crawford, TX)

Caitlin Mergard (Cincinnati, OH) LaTonea Miller (Chicago, IL) Josie Nethers (Newark, OH) Nichole Weaver (Gap, PA)

Applications were reviewed and scholarships awarded by a committee appointed by the president of PBA’s Beauty Professional/NCA membership section Graciela Santiler-Nowik. All scholarships are funded by Schwarzkopf & Henkel and administered by the PBA Foundation. For more information, please visit www.probeauty.org/scholarships.

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IndustryNews

Design Essentials® Founder Honored Along with Style and Fashion ICONS Cornell McBride recognized for entrepreneurialism, mentorship during 2013 Bronner Bros. ICON Awards

Design Essentials® founder Cornell McBride Sr. was recently honored as a beauty industry luminary at the 2013 Bronner Bros. ICON Awards.

Sponsored by Ford, the award recognized Mr. McBride’s contributions through his vision and successful leadership of multiple hair care lines, such as Design Essentials® Salon System, Wave by Design, Colaura and Design Essentials® Natural. Held at the Rialto Center for the Arts, the elegant awards ceremony was hosted by supermodel and reality TV star Cynthia Bailey and celebrity hairstylist Robert Fuller. The event paid homage to legends in fashion, beauty and style, also honoring stylists such as Reggie Wells, Chuckie Amos, Dwight Eubanks and style icons such as Blair Underwood.

The “Go Further” Legacy Entrepreneurial Award was presented to Mr. McBride by Southeast Marketing Development Manager for Ford, Kevin P. “K.P.” Smith. “Ford is committed to building strong community and building entrepreneurs,” said Smith. “Mr. McBride’s commitment to giving back, mentoring independent distributors and empowering other

entrepreneurs makes him one of the beauty industry’s most successful businessmen.”

Attendees viewed a video presentation highlighting Mr. McBride’s career beginning with the launch of Sta Sof Fro, the publication of his book “A Cut Above,” the launch and growth of successful brands under the McBride Research Laboratories, Inc’s umbrella, and his contributions to emerging industry professionals through scholarships, mentorship and education.

“I am blessed to have an incredible staff, headed by my namesake and son Cornell, Jr.” Mr. McBride shared in his acceptance speech. “This award tonight is thanks to them along with the support of hairstylists and all of the fans and customers of Design Essentials products.” This year Design Essentials® also celebrates the first-ever retail launch of its DE Natural product line nationwide.

To learn more about Design Essentials® products, visit www.designessentials.com.

Spilo Acknowledges Outstanding Achievement At its National Sales Meetings in conjunction with the Western Buying Conference in Las Vegas, Spilo Worldwide acknowledged its sales rep partners for their outstanding efforts in 2012.

In celebration of its 70th Anniversary, Spilo ran a very special contest in 2012 for the sales team. Gerry Udell, of Gerry Udell Inc., was awarded a 7-day Alaskan cruise for two for his outstanding percentage sales increase in 2012. His aggressive pursuit of new business and attention to building relationships with current accounts boosted his sales over the threshold to earn this great trip.

Other reps that were acknowledged during the

meetings were Glenn Cole and Brian Garrett from Gerry Udell Inc.; Steve Simon and Dave Chinburg from Van Nest Coleman; and Bobby La France and Chuck Greenspan from Southeast Rep Services Inc.

Marc Spilo, CEO of Spilo Worldwide, said, “It is a pleasure to recognize the hard work that goes into achieving these goals. We are fortunate to work with the best beauty reps in the country!”

Spilo Worldwide is a Master Distributor, with proprietary brands, including Mehaz Professional®, Flowery®, Spilo Foil and Color Accessories and SpeedO-Guide® to name a few. They are also the exclusive distributors of Personna®, Colora® and more, as well as redistributors of popular open lines.

For further information, visit www.spilo.com.

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ShowCalendar April: 20-22 2013 Proud Lady Beauty Show Tinley Park, IL www.ahbai.org

21-22 Mississippi International Hair Show & Expo Jackson, MS www.msinternationalhairshowandexpo.com

27-28 NEBRA Eastern Buying Conference Atlantic City, NJ www.easternbuyingconference.com

27-28 World Natural Hair, Health & Beauty Show College Park, GA www.naturalhairshow.org

28-29 BSG Fashion Focus Galveston, TX www.fashion-focus.net

may: 13-15 Beauty World Japan Tokyo, Japan www.beautyworldjapan.com/english

18-20 Miami Beach Beauty Show Miami Beach, FL www.MiamiBeachBeautyShow.com

19-20 2013 Image Expo Houston, TX www.theimageexpo.com

19-20 BeautyUK 2013 Birmingham, UK www.beautyserve.com

19-20 International Hair and Beauty Show Secaucus, New Jersey www.ihshow.com

20-22 18th China Beauty Expo Shanghai, China http://cbebaiwen.com/en

28-30 Beauty World Middle East Dubai, UAE www.beautyworldme.com

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Ad Index Advanced Beauty Systems ������13 JBS Beauty Club �����������������32, 86 Royal & Langnickel ������������������8, 84 www.advancedbeautysystems.com www.royalbrush.com JBS Hair ...............16, 42, 108, 109 Amazing Shine ��������������������������74 www.jbshair.com Sensitive By Nature ��������������50, 51 www.amazingshinenails.com JF Labs/AFAM .............. 27, 60, 99 SMSi-Urban Call American International .... 14, 41 www.jflabs.com Marketing, Inc. ������������������������������44 www.aiibeauty.com www.segmentedmarketing.com Jinny Corp. ............... 22, 68, 80, 81 Ampro ���������������������������������Poster www.jinny.com Smooth Care ..........................110 www.amprogel.com KAB Brands, LLC ...................... 9 SoftSheen-Carson Andis Co. �������������������������������� 3, 86 www.aphogee.com ����������������������������Cover, 61, 120, IBC www.andis.com www.softsheen-carson.com Liquid Gold Bonding/Lloneau Belson ������������������������������������������� 7 Products .................................... 37 Spilo Worldwide ��������������������������� 36 www.belsonproducts.com www.liquidgoldbonding.com www.spilo.com Bonfi Natural/Wet-n-Wavy ����40 L’Oreal Technique ���������������������69 Starlet International �����������������114 www.wetnwavy.com www.lorealtechnique.com Toni Love ���������������������������������������82 Brock Beauty, Inc. �������������������119 M&M Products .......................107 www.tonilove.com www.brockbeauty.com www.mmproducts.net Taliah Waajid/Black CCA Industries, Inc. ������������������31 Makari �����������������������������������������25 Earth Products �����������������������������75 www.ccaindustries.com www.naturalhair.org Mitchell Group ��������������������������43 Conair �����������������������������������IFC, 1 www.mitchellbrands.com Universal Beauty www.conair.com Product, Inc. ������������������������������5, 93 Nature’s Protein, Inc. ����������������49 www.universalbeauty.com Cosmoprof North America ..BC www.doogro.com www.cosmoprofnorthamerica.com Wahl �����������������������������������������23, 82 Oster Prof. Products �����������������17 www.wahlclipper.com Demert Brands �������������������������59 www.osterpro.com Xtreme Beauty Ecoco, Inc. ���������������������55, 67, 106 POS Unlimited ������������������������113 International ���������������������������33, 83 www.ecocoinc.com www.posunlimited.com www.xbi.co Fantasia Ind. ��������������������������������� 2 Procter & Gamble ��������������Insert www.fantasiahaircare.com www.pg.com Fisk Industries ���������������������������85 Professional Products www.dandrdirect.com Unlimited �����������������������������12, 62 rastagroup.com Helen of Troy �����������������������������11 www.hotus.com Queen Helene ���������������������������54 www.queenhelene.com House of Cheatham ..............117 www.houseofcheatham.com RA Cosmetics ���������������������84, 87 www.racosmetics.com Imperial Dax ����������������������������115 www.imperialdax.com Inspired Beauty Brands �����������15 www.inspiredbeauty.com

Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What color product sells best in your store: hair color or color cosmetics? Why do you think so?

1. 어떤 색상 제품이 잘 팔립니까? 헤어 컬러제품 입니까 아니면 화장품 입니까? 왜 그렇다고 생각하십니까? _________ ______________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________ 2. How do you connect with your customers (email, giveaways, raffles, etc.)? 2. 여러분의 고객들과 소통을 하고 계십니까? (이메일, 무료샘플, 경품추첨 등등) ________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ 3. What new product do you find most interesting in the industry? 3.현재 업계에서 가장 눈길을 끄는 제품은 무엇 입니까 ________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ 4. How do you utilize posters in your store? 4. 제품 포스터는 어떻게 사용하고 계십니까?______________________ _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________ Store Name (스토어 이름) ____________________ State (주) _____________ 118

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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

January 2012 OTC Beauty Magazine

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SoftSheen-Carson Magic Cream Shave

SoftSheen-Carson Magic Shave, the undisputed leader in African-American men’s grooming and shaving, has re-introduced their iconic men’s shaving brand, Magic Shave. Magic Shave has been the pioneer in men’s depilatories for over 100 years. Its classic, unique formula, available in both a powder and cream form, removes men’s facial hair while reducing the occurrence of razor bumps— revealing a smooth, clean, and razor-bump free face. This hair-removal process provides a closer shave than a razor.

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To stay at the forefront of men’s grooming needs, Magic Shave has improved its convenient cream shave line-up to be faster acting, with a new fragrance and a cool new look. The new, reformulated Magic Cream Shave now “works in 4 minutes and lasts for 4 days”—a key shaving benefit for today’s on-the-go, busy man. Consumers will also enjoy the updated “fresh scented fragrance,” an herbal blend of mint and basil. Lastly, the new Magic Cream Shave packaging has been upgraded with a cool and contemporary, yet classic feel.