For over 25 years, the Jinny Big Show has offered its customers the best industry trade show experience, and this year was a complete success. The show is always filled with big energy, good vibes, great industry networking, bell ringer promotions, and premium samples.
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FEATURE
Textured Hair 101
By Dr. Shanessa Fenner
Textured hair has been an integral part of Black history. While the styles have changed over the years, there are many who still choose to rock their natural tresses. Being natural encourages Black women to embrace their natural afro-textured coif.
KNOWLEDGE TO KNOW
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Hollywood Beauty® Website Launches to Increase Hair & Skin Sales
By Dawn Thompson
The Hollywood Beauty website was launched to increase hair and skin sales with education and better solutions for their multi-use products. Their high category performers are multi-use natural products for ingredient-conscious consumers.
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Groganics® Solutions to Help Rebuild Thicker, Stronger, FullerLooking Hair
By Mary Bandy
Your hair is your natural crown. But for some people, their crown’s full potential is hindered by hair loss or thinning hair. Whether the loss of hair is a recent occurrence or a long-time struggle, any kind of hair loss can be a blow to self-esteem and vitality.
BUSINESS
TIPS
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A Primal Approach To Creating The Professional Life You Desire
By Curt Redden
Are you completely satisfied with your career or work? Whether you are just starting your career, or are more seasoned in your position, it can sometimes become a challenge to stay motivated, engaged, and happy all the time.
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5 Necessities To Navigate Your Team Through The Fog
By Jason V. Barger
The best leaders and organizations understand that cleaning off the windshield and the view of the road ahead is a necessity for those who are traveling with them.
78 SHOW CALENDAR
80 AD INDEX
CEO: Ann Jhin
Editor: Allyson Leak
Art Director: Sam Choi
Advertising Manager: Candace Smith
Arabic Translator: Laura Albast
Columnists: Lafayette Jones, Kenny Duncan
Contributors: Dr. Shanessa Fenner, Scott Zangwill, Sara Rueda, Dawn Thompson, Curt Redden, Jason V. Barger, Mary Bandy
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.
Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.
For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.
OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.
OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master:
Please send address changes to:
OTC Beauty Magazine Attn: Subscriptions
3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292
• Reduces Color Fading and Shifting when used Prior to Color Services*
* Independent laboratory tests confirm that by using the ApHogee Two-Step Protein Treatment as a pre-treatment prior to coloring porous hair, color fading will be reduced by 30% after 10 washes when compared to untreated hair.
The Power of Perspective
Perspective equals power. When you view a situation from one aspect, you will have a narrow view. However, if you take the initiative to step back for a moment to think and pause on every important decision, then you will have the clarity to see the bigger picture.
This is the perfect time to get in the habit of doing nice things for yourself. Clarity is one of the most important things you need to create a sustainable flourishing business and it starts with self-care. You deserve it. You’ve worked hard every day to maintain a successful business. Simple things like taking a nature walk, visiting museums that have been on your bucket list, starting a gratitude journal, or reading a good book, are all great ways to unwind.
Allyson Leak EDITOR
This season is all about carefree beautiful styles like Bohemian braids, Faux ponytails, and Mermaid locs that allow your customers to get up and go. Working on our April Natural Hair issue brought up many memories of my own natural hair journey. It takes courage to begin anew. It’s important to keep in mind that some of your customers, who are just starting their natural hair process, may need a little positive encouragement. Keeping a binder with trends of natural hairstyles, along with tips on trimming, conditioning, and the proper tools for detangling could show your customers that you care. This is also a great opportunity to upsell other complimentary hair tools.
Ultimately, when you take care of the health of your business, it leads to more wealth in your business. Wishing you much success as you craft your path forward and discover solutions that will help you and your business continue to thrive.
In the spirit of gratitude, I am so impressed by the amazing Jinny team members and customers that helped make this year’s Big Show a success. Be sure to check out the event highlights on page 36.
Enjoy our April issue.
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SIMULATEDRESULT
The latest innovation from Dark & Lovely, one of the most trusted names in haircolor, UPLIFT Bleach Kit is a gamechanger in helping women achieve 8 levels of dramatic lift at home. Developed with textured hair & all types of curls in mind, UPLIFT Bleach Kit is revolutionizing color forever. Whether you are lightening your hair for the first time or have color-processed hair (Tip: Apply product to color-treated lengths before applying to new growth roots) Dark & Lovely is here by your side.
@darkandlovely www.darkandlovely.com
Crazy Color’s Top Tips for Afro, Textured & Curly Hair
When working with a gorgeous mane of afro or textured tresses, condition ing and keeping those coils safe are of prime importance.
Crazy Color caught up with their ambassador, Sophia Hilton, founder of Not Another Salon, and sponsored stylist Mikey Ferrer, Jr. to get their top tips for keeping curls and texture in the best condition while experimenting with all things color!
Hilton says that most of her textured hair clients have concerns over coloring their hair without the damage. “What I love about Crazy Color is you only need to lift the hair one or two shades to get something completely different. A deep cyclamen, a rich purple or a fiery red, needs very little bleach for a really powerful result,” Hilton said. “Condition is really key when working on textured hair. One of the best things about Crazy Color is it creates absolutely no damage whatsoever and, if anything, it only adds to the condition!
When it comes to color trends, Ferrer said you don’t always need the craziest hues to get a great look. “Crazy Color doesn’t always have to be crazy. They have two shades of black, Natural Black (a brown-based black) and Black (a blue-based black), which are perfect for gray coverage,” he said. “I also love using Vermillion Red and Ruby Rouge on darker redheads for a little pop but nothing super bright.”
“My recommendation is to do the lighting process only once and then enjoy a variety of Crazy Color’s over the top over 12 months. Lighten once, then have fun a million times.”
Ferrer goes on to second that, adding, “The great thing about Crazy Color is it’s a direct dye, meaning no harsh chemicals, only conditioning agents to give your curls shine and moisture!”
But don’t be mistaken. Bold colors are still the hot thing to rock this year. Hilton adds that products Crazy Color will be valuable to curly-haired clients. “Vivid color is going to make a big impact in SS21 for one major reason: home bleaching is a little less popular with afro and textured, as the hair type is more fragile, which means that over the Spring/Summer period, we will see an explosion of color from our natural texture clients.”
To top up your brand new vivid color at home, you’ll need . . . Crazy Color’s SemiPermanent Colour with a range of 40 shades.
To ensure your color stands the test of time you’ll need. . .Crazy Color’s ANTI Bleed Spray
Give back to your color during your hair wash with…Crazy Color’s EXTEND Shampoo and Crazy Color’s Rainbow Care Conditioner.
Crazy Color is now available at Jinny Beauty Supply. For more information, contact your salesperson or visit www.crazycolorus.com.
NATURAL HAIR NECESSITIES
The term “natural” has been used interchangeably with those who wear their natural, textured tresses. However, it’s not always about bracing your kinks and curls. Sometimes natural hair refers to those who choose to wear their hair in locs or even protective styles like twists and braids. That means there are tons of merchandise that shoppers may want to keep on hand to cater to their ever-changing styles. Here are a few of our favorites.
EDGE CONTROL
If laying and growing your edges are the goal, the Sunny Isle Jamaican Black Castor Oil Edge Hair Gel is a great option. Infused with authentic Jamaican Black Castor Oil, this gel can also work as a moisturizer, adding tons of brilliant shine.
CURL GEL
If thick, juicy curls are the goal, shoppers will love the Curls B Enviable Creamy Curl Gel. Formulated with marshmallow root, this innovative gel can condition the tresses and provide medium hold without the unnecessary crunchiness.
DEFINING CONDITIONER
When definition and detangling are the name of the game, the Organic Natural Curl-N-Wavy Curl Defining Conditioner & Detangler is a perfect choice. Made for natural and human hair, this conditioning spray helps repair dry, damaged hair and prevent breakage.
LOC & BRAID BUTTER
Styling your hair in braids or locs has never been as easy as it is with the Sulfur 8 Loc Twist & Braid Butter. Perfect for styling your favorite twist, loc and braid styles, it can add beautiful shine for natural hair and extensions.
LEAVE-IN CONDITIONER
Textured hair will love the Nappy Styles Quick Soft Leave-In Conditioner that can soften and repair dry, damaged tresses. The product is formulated with shea butter, coconut oil and black castor oil to nourish the hair without the greasy buildup.
BRAID GEL
You can’t just braid hair without remembering to lay your “baby hairs.” The Shine ‘n Jam Magic Fingers Edge Magic for Braiders offers the extreme hold you need to sculpt and create a style with ease. Plus, its silk protein formulation helps strengthen the hair along the hairline.
REPAIRING
CONDITIONER
When tresses are dry and dull, reach for the Hask Argan Oil from Morocco Repairing Conditioner. This special formula penetrates the hair shaft, leaving hair silky soft and glossy. Best of all, it’s free of sulfates, parabens, phthalates and gluten.
CURL ACTIVATOR
Don’t just moisturize your parched strands; activate your curls and coils with the Sofn’ Free Healthy Hair 2-in-1 Curl Activator Moisturizing Lotion. Made with Vitamin E and panthenol to condition the hair, it is formulated to make sure your hair looks shiny and healthy.
CURLY JELLY
Defined, shiny curls and coils? Yes, please! The As I Am Curling Jelly reduces frizz and shrinkage and instead works to elongate hair. Formulated with the best moisturizers and curl-friendly ingredients, your strands will thank you for using it.
DESCRIPTION
The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.
POINT OF DIFFERENCE
The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.
MAIN POINTS
Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.
FEATURES & BENEFITS
• The lashes are lined with adhesive that is activated by water
• Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line
• Beautiful, lush styles in natural to dramatic looks
• Lashes have tapered tips and a black band mimicking the look of eyeliner
• Available in 6 styles
• Lashes may be reused with traditional adhesive application
WAVE CREAM
Men who prefer to wear hair waves may want to accentuate that texture. That’s where the WaveBuilder Spin’n Waves Wave Cream comes in. This non-greasy hair cream trains your waves and makes your hair more manageable.
LOCKING GEL
You can’t just loc your hair with any gel. Locticians look for a gel that provides a firm hold without those pesky flakes or residue. Enter: Jamaican Mango & Lime Locking Gel. Known to leave a soft and silky finish, this gel is sure to help shoppers maintain their locs and twists with a long-lasting hold.
HAIR DRESS
Soothe your scalp while adding incredible shine to your hair with the Softee Pure Coconut Oil Hair & Scalp Conditioner. It replenishes dry and brittle hair and prevents damage like dryness, breakage and split ends.
HOW SHOULD YOU SELL IT?
BY SCOTT ZANGWILL
Embracing your natural hair can be tricky when you’re losing it faster than you can grow it. Whether it’s traction alopecia or male pattern baldness, hair thinning and loss is a genuine problem. How can you help your customers address this issue and increase sales while you’re at it? Merchandiser Scott Zangwill offers tips on how you should sell . . .
HAIR LOSS PRODUCTS
“Losing your hair? Well, look no further than your local OTC beauty supply store. Starting in our 20’s, our hair recedes, falls out or starts thinning. What can be done, and what can you, as the OTC store owner, do to help your customers with these issues? First, we need to help the customers that want to help fix this issue and find the right products.
You’ll need to have proper signage in the store to help direct the customers to these products. Then you may need a store manager or employee that is up to date with these types of products. These are the top-selling items you can sell in your OTC store:
There are so many products to mention, yet a few of our favorite sellers include Kaleidoscope Miracle Drops, Barber Shop Aid, The Mane Choice Hair Solution, Bronner Bros. Super Gro Max, Rogaine, Wild Growth Hair Oil, Doo Gro Hair Revitalization, Cantu Gro Strong, Doo Gro Leave-in Treatment, Jamaican Black Castor Oil and many more.
Place these items near your shampoos and wigs and any other related areas around your store. Remember, different hair types, customers’ needs and other factors will determine which products shoppers gravitate towards in your shop.
4. Black Seed Oil
5. Vitamin D (helps to produce new hair follicles and restore growth)
6. Olive Oil (when massaged into the scalp, this will help stimulate hair growth)
7. And, of course, Minoxidil - the leading product to help reduce hair loss and invigorate new growth.
Meet Scott
Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.
1. Vitamin B
2. Coconut Oil
3. Tea Tree Oil
BY DAWN THOMPSON
HOLLYWOOD BEAUTY® WEBSITE LAUNCHES TO INCREASE HAIR & SKIN SALES
The Hollywood Beauty website – www.hollywoodbeautyproducts.com - was launched to increase hair and skin sales with education and better solutions from our multi-use products. Hollywood Beauty® is the No. 1 leader in beauty and multi-use products. Our High Category Performers are multi-use natural products for ingredient-conscious consumers. If you are a major account for Hollywood Beauty® Products, get in touch for the chance to be featured on our new website in our “Where to Buy” section.
A Passion for What is Possible
Our passion is to help improve what is possible for healthier hair and skin, especially for natural-hair wearers and moisturized-skin seekers. We can do this with our proprietary blended oils, pure organic oil formulas, creams and conditioning products. We are proud that we represent the communities we serve through our diverse executive team, workforce and supplier network.
Dry, damaged hair or dry, itchy scalp? Whether you need a fungus fighter or want to prevent dry skin, Tea Tree Oil and Vitamin E Oil can meet your needs. Our Cocoa Butter products help to minimize blemishes, stretch marks, and dry patches. Our oil collection includes:
Tonya S. Lane - a cosmetic scientist, natural hair expert and founder of CurlyChemistry.com
• Tea Tree oil: moisturizes dry, itchy scalp, promotes healthy scalp and growth and fights fungus.
• Vitamin E oil: relieves and prevents dry skin, helps hair and skin damage and anti-aging.
• Olive, JBCO, Hemp Seed, Jojoba, Argan oils: gives benefits to hair, skin and scalp of moisturization, hydration and promotes hair growth with vitamins and nutrients.
You can rely on products from Hollywood Beauty® to help you, your family and your customers maintain healthier hair and beautiful skin. No matter what the need, we’ve got you covered.
Tonya S. Lane, a cosmetic scientist, natural hair expert and founder of CurlyChemistry.com, spoke positively about Hollywood Beauty®’s Pure & Certified Organic line. “Your hair, scalp and skin will benefit from pure organic oils. Hollywood Beauty® has so many options for your beauty and personal care solutions,” she said. “Organic Tea Tree is an antiseptic for acne and antibacterial/fungus fighter which should be used with a carrier oil to prevent irritation. You can use organic castor or organic hemp to promote growth and protect edges and ends. Organic jojoba and organic sweet almond are great facial moisturizers, and with organic argan, they also prevent frizz for more manageable hair. There are so many options; make sure you get a few.”
Retailer Results
We have seen consumers increase their spontaneous spending when offered an assortment of items with larger sizes. Because of various users and needs, multiple sizes and offerings should be available to meet consumer needs at shelf and online. Beauty supply stores can continue to take the lead in offering both assortment and education. Education will help direct consumers to the oils, creams, and regimens to provide them with benefits to meet their real problem-solving needs for hair, skin, scalp, and body. Hollywood Beauty® results show this.
We judge adding education via display, at shelf and in online opportunities will only increase these outcomes even more.
Our Hollywood Beauty® website focuses on “Celebrating and Caring for You,”™ and there is something to be found to help all hair types, all hair textures and even dryer skin and scalp needs. Hollywood Beauty®, the No. 1 beauty and hair oil brand (based on IRI), includes a “hero oil” to meet all needs and various additional oils, from Tea Tree, Vitamin E and Hemp oils to Jamaican Black Castor and avocado oils. All of these multi-use oils can help promote hair growth and retention, provide moisture and reduce frizz.
Hollywood Beauty ® Multioutlet (MULO) dollar share results through March 2021 (IRI data)
Hollywood Beauty® Effective Blends: 2 ounces, 8 ounces and newly-launched 16-ounces. Hollywood Pure® Tea Tree 1 ounce and 30-plus varieties are now available. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention because it is full of good fatty acids, manganese and vitamins rich in Vitamin E.
• Hollywood Pure® Certified Organics, 1 ounce, 10-plus varieties
• Hollywood Beauty® Jamaican Black Castor Oil, 3-ounces, seven varieties
• Perfect Results® from Hollywood Beauty®, six pre-mixed Pure Oil Cocktails with a touch of fragrance.
Available at Your Local Beauty Supply and Worldwide.
To learn more, visit hollywoodbeautyproducts.com and perfectresultsonline.com.
PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways!
Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.
KNOWLEDGE TO KNOW
BY MARY BANDY
Groganics® Solutions to Help Rebuild Thicker, Stronger, Fuller-Looking Hair
Your hair is your natural crown. But for some people, their crown’s full potential is hindered by hair loss or thinning hair. Whether the loss of hair is a recent occurrence or a long-time struggle, any kind of hair loss can be a blow to self-esteem and vitality. To help give people their hair confidence back, we created Groganics®, a safe, drug-free hair care system that repairs, restores, and rejuvenates hair.
The Groganics® collection treats hair and scalp issues while providing maintenance solutions that protect your image and hairstyles, so you can move forward with confidence and polish while our products revitalize your hair’s life.
How Does It Work?
Groganics® has gotten down to the science of hair growth. It focuses on the holistic approach of reinvigorating scalp massages, vitamins, and innovative products that rejuvenate hair. This strategy helps deliver healthier, better-conditioned hair and scalp along with fuller-looking edges and strands.
Losing Too Much Hair
We all shed around 100 hairs per day as a part of normal daily hair loss, with no visible loss of hair thickness. In fact, natural shedding happens because your body is growing new healthy strands. But if you regularly lose more hair than the normal amount, you could be suffering from excessive hair shedding.
Some hair loss, like genetic male/female pattern baldness, is irreversible and out of your control, but others can be reversed because the causes are temporary and initiated by a variety of factors. Common reversible causes for hair loss include:
✓ Emotional and physical stress
✓ Certain medications
✓ Poor diet
✓ Aggressive styling
✓ Excessive heat styling
✓ Too-tight styles
✓ Over-processing
Proven Ingredients to Restore Hair
Groganics®® products are formulated with phytonutrients and ayurvedic herbs widely known for stimulating hair growth –specifically Pea Sprout Protein and Eclipta Alba.
Pea Sprout Protein is loaded with vitamins, minerals, and fibers that improve hair density. This phytonutrient is also known to promote thicker-looking, healthier hair. It is believed around the world to stimulate hair growth and extend the hair’s growing phase.
Eclipta Alba is an herb traditionally used in Ayurvedic medicine to maintain hair strength and health. This vital herb is promoted as safe and effective in helping hair regain its beauty and fullness.
We also recommend incorporating Groganics®® Healthy Hair Beauty Enhancing Vitamins as a dietary supplement – especially if your diet lacks nutrients that impact the look, strength, and condition of your strands.
Who Needs It?
The Groganics® collection is for anyone in need of an affordable, restorative haircare solution. Our range of products works effectively on all hair types and ethnicities. Even if your hair isn’t thinning, all hair types will benefit from our Gro-Thick Hair Fattening Shampoo for cleansing the hair and scalp without drying, Feather Lite Volumizing Conditioner to soften, condition and build volume, and Healthy Hair Beauty Enhancing Vitamins as a nutritional supplement for adding key nutrients for the best environment for hair growth.
The Groganics® line also includes products that help treat other common hair issues. To help soothe dry scalp and weak edges, try the Groganics® Ice Oil, On the Spot Intensive Scalp Serum, and Refreshing Daily Scalp Tonic. Combining these powerful products with massage is an effective method for creating healthy scalps and hair.
To maintain your style, protect from heat, and still look great while strengthening your strands, use our Grotivator Moisturizing & Strengthening Lotion or Hair Gro N Wild Hair Dress or Head Full of Hair
Meet Mary
Creme Hair Dress with Revita-Edge Control Gel and Moleculizing Root Lifter for fuller-looking, thicker-feeling hair.
Boost Your Hair Health
By using the Groganics® system as instructed by the package directions, you will begin to see thicker-looking hair and edges for styles with more volume and presence.
Along with Groganics®, incorporating healthy practices into your hair care regimen and lifestyle will produce amazing results. Follow these tips to improve your hair growth journey.
• Address nutritional deficiencies by incorporating a diet rich in vitamins, minerals, and protein. This is key to creating an environment for healthy hair growth.
• Create healthy hair care habits and rituals to produce therapeutic and relaxing effects. For example, a self-care schedule that includes daily scalp massages helps relieve stress, stimulates blood flow, and encourages growth.
• No tight ponytails or braids for prolonged time periods.
• Always use heat protection.
• Keep your hair trimmed to help prevent hair-splitting from the ends.
• Be kind to your scalp and hair and be gentle when styling—avoid brushing too hard and combing too vigorously.
These healthy tips, along with our Groganics® system, can help you begin to regain your hair, your crown, and your confidence. Long live your beautiful hair!
Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.
BY Curt Redden
A PRIMAL Approach to Creating the Professional Life You Desire!
Are you completely satisfied with your career or work? Whether you are just starting your career, or are more seasoned in your position, it can sometimes become a challenge to stay motivated, engaged and happy all the time. It is likely you devote a tremendous amount of time in your chosen field, how can you enjoy it more and make it truly extraordinary?
You can improve in this area by clarifying and focusing on your primal needs. While some consider primal as specific to stages of early man or evolutionary development, the Latin origins of primal (primus) is defined as essential, fundamental, and of most importance. So, what is most important for you as you seek to improve your work and life?
In researching top performers across industries, there are certain approaches and mindsets that separate the vast majority of people from those that reach the goals they desire. All activities are not equal. A PRIMAL approach for you in this context is about a laser like focus on what is most important or fundamental to your future success.
There are six key elements essential in this process and they form the acronym as follows:
1. Purpose and Passion: Everyone has something that drives them to do what they do, and activities that help them connect to their natural talents. The challenge is figuring out what that is for you and then using it daily in your work. Maybe you’re thinking there is no way I can find passion in my current work. If this is the case, you may not be leveraging your unique talents and strengths in your current role. You may not even be aware of what your unique talents and strengths are. Top performers consistently tap into what they love to do, then they dive deeper by focusing on the activities and areas where they have strengths. There are many great assessments to help you understand these strengths. The key is self-discovery first, so you can then look for activities and projects in your current profession where you can exercise these talents so they become even stronger. You will also find yourself enjoying work more because it is more rewarding to work in areas you love, and have natural ability.
2. Relationships: Once you have refined the areas in which you naturally excel, the next step is to identify the professional relationships where you will focus and seek improvement. Nobody is successful alone. Study the top performers in your field. What do they do differently? How many of them do you have close and deep relationships? Who are those people for you? If you want to improve, you can dramatically accelerate your learning curve, and improve your results by learning from those who have already achieved what you want to achieve. Invest the time to seek out a mentor who can help you, and be willing
to give first. The relationships you establish and deepen in your professional roles will positively impact everything you do.
3. Intention and Attention to the most important areas of your work: Not all relationships are equal, and not all activities are equal. The most satisfied top performers say no to the good so they can say yes to the great. They do this by understanding what key actions drive most of their results. The 80/20 Pareto principle applies to your work most of the time. If you look at your deliverables, you will likely see that 20% of what you do drives 80% of your overall results. How do you do more of the activities driving the majority of your results? Effective goal setting processes can help you prioritize those things first, so you can increase your focus and execution in the areas that matter most. This will help prevent that sickening feeling at the end of the week when you reflect and ask, “I was so busy this week, but what did I really achieve?” Focusing on the activities that will yield the greatest return on your investment is critical to improving performance.
Gamifying this process helps you stay competitive with yourself and also helps others hold you accountable as you track your progress.
5. Attitude and Perseverance: Everyone fails and has setbacks at some point. What do the most successful people do differently, and how can you emulate their resilience in your own life? Establishing and maintaining a positive “can-do” attitude, in spite of your challenges, is foundational to helping you be successful. This is much deeper than simply not whining or complaining when things get tough. This is the ability to rewire your brain to approach problems and challenges with “What is the opportunity in this situation?” rather than fixating on the negative issues.
4. Measure: Once you establish your goals, you have to keep them in front of you at all times. This is often where people struggle with effective goal achievement. You effectively craft your goals, but then put them away. In order to win, you must keep score. Having clearly defined goals and measuring your progress will keep you on the path to success, and ensure you schedule those things first. Best practices in this area include building a scoreboard for your most important activities and projects and keeping them visible in your workspace.
Meet Curt
6. Legacy and Your Work: There is a tremendous value to be gained from considering how you want to be remembered by your colleagues, and the impact you want to have aligned with your purpose and your work. How will you give back and help others? Reflecting on your desired legacy will help you to identify the seeds you must plant today. Fast forward to your retirement celebration and think of all the things you want people to say about you. What was your impact, and what will carry on in your work and contributions moving forward?
The key to success lies in formalizing and actively implementing your action plan in each of the six areas. Best of luck in pursuing your best days and your best work as you apply this PRIMAL approach!
Curt Redden is a speaker, talent-development expert, and co-author of Going PRIMAL, A Layered Approach to Creating the Life You Desire. Curt has spent more than twenty-five years working to support and encourage employees as they strive for success. He currently is the head of global talent development for a Fortune 50 company. He is also certified by the Association for Talent Development as a master trainer and performanceimprovement consultant. For more information on Curt Redden, please visit www.primalsuccess.com.
BUSINESS TIPS
BY JASON V. BARGER
NECESSITIES TO NAVIGATE YOUR TEAM THROUGH THE FOG
The view of the road ahead has been quite foggy for many teams.
The last few years have been blurry with a fast-moving and often divided world. We’ve experienced differing modes of communication, the expansion of remote workers, a global pandemic, issues of racism, social injustice and equity, political and economic uncertainty, all while continuing the pursuit to maximize the experience, product or service that you are delivering to the marketplace.
The best leaders and organizations understand that cleaning off the windshield and the view of the road ahead is a necessity for those who are traveling with them. It’s not reactionary; it’s pro-active. The best team cultures are committed day in and day out, month in and month out, year in and year out to removing obstacles from the view and aligning their people on the next actions needed for the road ahead.
“
idea of “Trusting the Process” is good in theory, but all too often, the “process” is blurry due to a lack of clarity on the game plan or the inability of the messenger to communicate the road ahead. Therefore, the “process” is unclear and “trust” is nowhere to be found.
The best leaders and teams on the planet understand their role is to help navigate their people through the fog and to continue to advance the mission. Here are five necessities to help your team navigate through the fog:
The best cultures proactively help their people navigate their way through the fog together. They are grown, developed, cultivated and led with intentionality. ”
Leaders often beckon their people to “Trust the Process” but then are surprised or frustrated when people don’t just magically fall in line. The
1. Identify Obstacles —
Don’t assume everyone sees or has been willing, to be honest about the obstacles, challenges and threats you are facing as a team. Take time to step back as a team and identify the obstacles that lie ahead and assure the team that you will face them together with a solutions-focused mindset.
2. ReClarify Mission / Vision & Values — Take a step back and make sure people’s sight is clear on the mission, vision and values of your team. The mission is WHY you are going on the journey you’re on. It is the
heartbeat and soul of all your efforts. The vision is WHERE you are heading as a team or organization. It’s the dream of what is possible and what can be created to-gether. Paint the picture of what you hope to create that doesn’t exist and what that future vision looks like. Your Values are HOW you are committed to traveling along the journey. They are the compass that helps you know that you are on track with HOW you’re committed to traveling. Values aren’t dictated to us but are discovered, discerned and identified by participatory discus-sion.
3. Articulate the Game Plan — It’s hard to “Trust the Process” if we aren’t fully sure what the actual game plan is or the process for moving forward. Take time to articulate the strategy mov-ing forward and why you’ll approach it the way you are as a team. The strategy is WHAT you are going to do proactively to bring the Mission, Vision and Values to life. It’s the game plan that clarifies the priorities, people, and next actions to bring the dream into reality.
4. Deposit Trust as the Messenger — Trust does not magically exist between people or leaders and a team. It is bartered every single day by the deposits we make in the relationship over time. Do we do what we say we are going to do? Do we hold ourselves and others accountable for holding up our end of the commitment? Leaders deposit trust by being transparent about the ob-stacles and what hasn’t been successful and by honoring their commitments. As the messenger, they deposit trust by owning the next stretch of road ahead and jumping in with the team to seek solutions.
5. Cascade Consistent Messages — As the strategy and game plan becomes clearer, rinse and repeat the message throughout the team and organization. Marketers remind us that it takes seven times for a consumer to hear a message before they take action, and the same thing is true for cascading messages throughout your organization. Communicate the game plan over and over and over again, and then continue to update the progress being made along the way.
Every time you return to these discussions and seek clarity as a team, the fog doesn’t quite seem so thick. The path forward becomes clearer. Your team may not have all the answers, but they’ll have a compass with clear direction on where to head.
The best cultures proactively help their people navigate their way through the fog together. They are grown, developed, cultivated and led with intentionality. The process for developing high-performing and engaged teams never stops, and the best leaders, teams and organizations are committed to setting the temperature in how they hire, onboard, do performance evaluations, de-velop emerging leaders, and recognize excellence. The best leaders invest in their teams and how they travel together.
If you’re experiencing fog, division, negativity, blame, blurry vision, disconnection or uncertain-ty, it may be time to clean off the windshield!
Meet Jason
Jason V. Barger is the globally celebrated author of Thermostat Cultures, ReMember and Step Back from the Baggage Claim, as well as the host of The Thermostat podcast. As Founder of Step Back Leadership Consulting, he is a coveted keynote speaker, leadership coach and organi-zational consultant who is committed to engaging the minds and hearts of people and growing compelling cultures. Learn more at JasonVBarger.com
URBAN CALL BRIEFS
BY LAFAYETTE JONES
Dr. Karrie G. Dixon
Dr. Karrie G. Dixon was named 12th Chief Executive Officer and 7th Chancellor of Elizabeth City State University (ECSU) on December 14, 2018. Before this appointment, she served as interim chancellor since April 9, 2018.
Dixon is a transformational leader in the University of North Carolina (UNC) System, a public, multi-campus university encompassing 16 constituent higher education institutions. For more than 20 years, she has demonstrated a steadfast commitment to improving the lives of others through higher education.
That commitment continues as Chancellor of ECSU. Her focus on increasing enrollment, leveraging resources, enhancing all aspects of the ECSU campus, and strengthening stakeholder engagement has produced results.
ECSU has experienced positive growth since Dixon’s arrival. Enrollment climbed nearly 40% in just 18 months. Her administration has expanded the academic degree program offerings, including launching an Unmanned Aircraft Systems degree program, an online master’s degree in education, and an online bachelor’s degree in homeland security. Under her leadership, the university has increased its fleet from two to 12 aircraft for ECSU’s signature aviation program.
In addition to building renovations and campus beautification, Dixon has committed to enhancing all aspects of the campus, including the overall culture and student experience. Under her leadership, a new university strategic plan was developed in 2019 and will guide the institution’s successful efforts through 2025. With Viking Pride, Dixon is transforming ECSU into an institution focused on accountability, commitment and excellence.
Before her appointment at ECSU, Dixon served as a senior administrator at the UNC System Office since 2008. She was promoted to serve as Vice President for Academic and Student Affairs and Chief Student Affairs Officer, where she was tasked with overseeing and shaping system-wide policy to ensure overall success for the 220,000+ students enrolled across the state.
For nearly 10 years, she provided the UNC System Office with her expertise in academic policy while leading various student success initiatives and managing processes to increase student access, enrollment, retention and graduation rates. She fostered innovative collaborations among the UNC System, the NC Community College System, the state’s independent colleges and universities, and the NC Department of Public Instruction. She was instrumental in leading multiple projects and policy changes that have greatly impacted students in the UNC System and statewide.
Before joining the UNC System, Dixon served 10 years combined at two other UNC System campuses. Most recently, she was an assistant vice provost at North Carolina State University (NCSU). In this role, she enjoyed leading discussions with graduate students interested in careers in higher education leadership and serving on dissertation committees.
Dr. Karrie G. Dixon College Chancellor
Joe Dudley Jr. President of Dudley Direct, Inc.
Brigadier General James R. Gorham North Carolina National Guard
Valerie Benton Smith, Ph.D. Former Educational Consultant for Dudley Cosmetology University
URBAN CALL BRIEFS
BY LAFAYETTE JONES
In 2020, Dixon was named to the newly formed national Women in Aviation Advisory (WIAAB) board by U.S. Dept. of Transportation Secretary Elaine L. Chao. In 2019, North Carolina Governor Roy Cooper awarded Dixon the Old North State Award, one of the highest honors granted by the State of North Carolina, which is awarded to “individuals who have shown dedication and service beyond expectation and excellence to the Great State of North Carolina.” She also was named by the HBCU Campaign Fund as one of “The Ten Most Dominant HBCU Leaders of 2020.” Before arriving at ECSU, Dixon was named a 2016-17 American Council on Education (ACE) Fellow. Her host campus for the academic year was Wake Forest University in Winston-Salem, NC.
Dixon received the 2013 Distinguished Alumni Award from the College of Education and the Black Alumni Legacy Award in 2014 at NCSU. Dixon is a member of the American Association of State Colleges and Universities’ (AASCU) Millennium Leadership Initiative, class of 2013. She also received the Triangle Business Journal’s “40 Under Forty” leadership award in 2014. And, she was recognized as a recipient of the 2015 Alumni Distinguished Service Award from the University of North Carolina at Greensboro.
Dixon holds a bachelor’s degree in Communications and Public Relations from NC State University, a master’s degree in Speech Communications and Rhetoric from the University of North Carolina at Greensboro, and a doctorate of education from N.C. State. She and her husband have two daughters.
Joe Dudley Jr.
Joe Dudley Jr. is an advocate for entrepreneurship. He has observed and worked directly with hundreds of successful entrepreneurs over the past 30 years. He is the President of Dudley Direct, Inc. – a direct marketing and small business consulting firm. He is also a second-generation entrepreneur who has had the chance to work within all departments of his family’s business, Dudley Products, Inc. - one of the nation’s leading manufacturers and distributors of ethnic hair care and personal care products. By serving in various key roles in retail sales, direct sales, maintenance, accounting, production, marketing and finance, Dudley gained a great appreciation for the diversity and
potential that entrepreneurship offers. He received a bachelor’s in economics from Northwestern University in 1985 and an MBA from Northwestern University’s Kellogg Graduate School of Management in 1986, completing three majors in marketing, finance and strategic planning. He is also a certified Myers-Briggs Type Indicator instructor and is certified to administer Predictive Index, a workplace assessment tool.
Valerie Benton Smith, Ph.D.
Valerie Benton Smith, Ph.D., is senior executive sales and leasing professional with Bill Black Chevrolet & Cadillac. But her career started at Dudley Products, Inc. There, she was named the “Educational Consultant of the Year” at the Dudley Cosmetology University. She maintained No. 1 status for recruiting the most students while in the position. She is the administrator for nearly 17,000 licensed cosmetologists, and is ranked No. 1 in North Carolina for MGRank (World’s Top Managers Rankings) and has over 14 million circles of contacts.
Her diverse background includes being a life coach, author of Moringa Recipe Book, international public speaker, Kundalini Reiki master, serving the Crisis Unit at Monarch Behavior Health, working as a director and community coordinator for the YMCA, field director for Girl Scouts, a teacher and stage Manager in Zimbabwe, Africa at a girls’ high school and national theatre organization, a teacher and counselor in Westchester County, New York and advertising, promotions and retail sales. Her early career consisted of being a professional actor, director, modern/African dancer, and promotional model, receiving over 700 major corporations’ endorsements such as Budweiser, Wilhelmina and Dudley Products.
Member associations have included an executive board position for Sigma Gamma Rho Sorority, Inc, numerous leadership roles for the National Pan Hellenic Council of Winston Salem/Forsyth County, serving as a founder
and COO for the Greater Greensboro Black Chamber of Commerce, serving as director of marketing and promotions for the Black Phoenix Alchemy Lab and the National Association of Pharmaceutical Sales Representatives.
She has been recognized as a Global Citizen at the Cadillac House in New York for calling on world leaders, corporate leaders, and philanthropists to do their part! She was the first to sign the American Independent Party petition in North Carolina and 49th in the United States. Benton believes in voting for candidates on issues rather than based on a political ideology or partisanship. She advocates for over 700,000 North Carolina and Minority Businesses focusing on closing the racial wealth gap and uplifting the community.
Her education includes attending Carver High School, North Carolina Agricultural & Technical State University, New York University, General Motors Service Technical College and Colorado Technical University.
Valerie’s life partner of over two decades is Michael B. Smith. They have three adult children: Xavier, Asante’ and Elisha; one stepson, Tremainne; one grandson, Nigel; one granddaughter, Nyla; and furry son, D.J.
Retired Brigadier General James R. Gorham
James R. (“J.R.”) Gorham became the first African-American General in the history of the North Carolina National Guard when he was promoted to that rank in 2008. Now retired from the Guard, J.R.
Gorham was born and grew up in the small town of Falkland in Pitt County, North Carolina. J.R. joined the Army right out of high school and served for three years as an enlisted soldier in the mid-1970s. After being discharged, he used his military education benefits to attend East Carolina University, earning his bachelor’s degree in 1981. J.R. was commissioned as a second lieutenant in the NC National Guard in 1980 after completing Officer Candidate School. J.R. was named Distinguished Honor Graduate of his OCS class.
In more than three decades of military service, J.R. commanded at the company, battalion and brigade levels, in addition to serving in various staff positions. He served as joint staff director of N.C. Joint Force Headquarters in Raleigh and as commander of N.C. National Guard Joint Task Force, in which he was responsible for joint training and deployment. While in the Guard, J.R. earned a Master’s Degree from the U.S. Army War College. In 2004, his NC National Guard unit, the 130th Finance Battalion, was deployed to Iraq for over a year. While there, he was promoted from Lieutenant Colonel to full Colonel. J.R. retired from the Guard in 2012, capping a 38-year military career.
J.R. had a successful 29-year civilian career in banking, retiring in 2010 as a Vice President and manager of retail banking at First Citizens Bank. After his banking career, J.R. served as Director of Special Projects for the N.C. Department of Public Safety. In this leadership role, he provided oversight to the N.C. Center for Safer Schools and directed departmental initiatives involving military affairs and suicide prevention.
Now a motivational speaker and author, J.R. and his wife Barbara live in Kernersville. They have three children (Tony, Jaime and Joshua).
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.
BY DR. SHANESSA FENNER
Textured Hair
Textured hair has been an integral part of Black history. While the styles have changed over the years, there are many who still choose to rock their natural tresses. The term “natural hair” relates to wearing your hair in its natural state without the use of perms, relaxers, texturizer kits or any other chemical process. Being natural encourages Black women to embrace their afro-textured coif. However, dating back to the end of the Civil War, natural hairstyles have been a challenge for Black women.
Natural hair has often been controversial throughout history, especially in the workplace environment, where many may see it as unprofessional. Because of this, Black women have faced scrutiny for wearing their natural hair. But that has changed in recent years. Social media has played a tremendous role in propelling the natural hair movement to a new level of awareness. Natural hair blogs and YouTube videos have highlighted natural women sharing hair tips, products and step-by-step
THE HISTORY OF BLACK NATURAL HAIR
1444
Europeans trade on the West Coast of Africa, where people are seen wearing elaborate hairstyles, including locs, plaits and twists.
1865
1920
Marcus Garvey urges followers to embrace their natural hair and reclaim an African aesthetic.
The concept of “good hair” becomes a prerequisite for entering certain schools, churches, social groups and business networks.
instructions on how to maintain natural tresses.
In 2019, the CROWN Act, which stands for “Creating a Respectful and Open World for Natural Hair,” was created to prohibit race-based hair discrimination, which includes the denial of employment and educational opportunities based on one’s hair texture or protective hairstyle (i.e., braids, locs, twists, locs or Bantu knots). Currently, 10 states have voted the Crown Act into law.
More Black women are embracing their natural hair. After all, when you decide to go natural, you are accepting your true identity and loving the textured hair you were born with. And history shows that as the movement continues, the culture will become increasingly more accepting of natural hair.
1970-1980
The Jheri Curl grew into popularity.
1960
The natural hair movement began, encouraging women and men of African descent to embrace their natural afro-textured hair. Racial relations were tense, and natural hairstyles such as the ubiquitous afro served as a form of political awareness.
1997
Singer Erykah Badu poses on the cover of her debut album “Baduizm” wearing a head wrap, ushering in an eclectic brand of Afrocentrism.
1980-1990
Hair straightening via pressing combs and relaxers are the norm for many Black women.
2001
Black hairstyles are becoming more diversified. Rapper Lil’ Kim wears a platinum blonde weave, and singer Macy Gray sports a newschool afro. Some Black women are rocking perms, press and go’s, natural twists, braids and locs.
2006
The blog, Afrobella, was created to celebrate and recognize Black hair and Black beauty.
2005
An independent documentary entitled, “My Nappy Roots: A Journey Through Black Hairitage,” was released. The film examined the word “nappy,” which refers to unkempt Afrotextured hair.
NATURAL HAIR MAINTENANCE
The maintenance of natural hair takes a lot of time, effort, money and patience. Nielsen data found that Black women spend nine times more on ethnic beauty and grooming products than the average for all consumers. Luckily, manufacturers are creating and promoting products for natural hair more than ever before. But more product options can be confusing for new naturals. Customers need to determine which products work best for their hair and ensure their strands stay healthy and moisturized.
INFOBOX
Are Your Shoppers Natural Newbies?
Recommend these three tried-and-true beauty supply store staples to ensure they can manage their hair at home.
As I Am Cowash
This no-suds conditioning cream is perfect for when you
Meet Dr. Shanessa Fenner
2014
The Curly Girl collective held their first CurlFest that celebrates natural hair.
2009
The documentary “Good Hair,” released by the actor Chris Rock, explored Black hair culture and the business of hair.
2018
2019
California becomes the first state to outlaw racial discrimination of individuals based on their natural hair by passing the CROWN Act.
Netflix releases Nappily Ever After, a film about a woman who led a perfect life with perfect hair before deciding to shave it all off to embark on a natural hair journey.
want to cleanse without stripping the hair. Not only does this gentle cleanse remove residue, but it also makes detangling easier.
Cantu’s Shea Butter for Natural Hair SulfateFree Cleansing Cream Shampoo
Enriched with shea butter for moisturizing, this shampoo deeply cleans the hair and scalp to promote hair growth. It works to restore the beauty of the hair for a lustrous look and shine.
Taliah Waajid’s Green Apple & Aloe Nutrition After Shampoo Conditioner
This conditioner strengthens and conditions your hair strands. The enriched formula is gentle enough to use daily, leaving hair soft and manageable.
Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.
BIG SHOW | MIAMI
MIAMI FLORIDA
Date February 27th, 2022
For over 25 years, the Jinny Big Show has offered its customers the best industry trade show experience, and this year was a complete success. The show is always filled with big energy, good vibes, great industry networking, bell ringer promotions, and premium samples. Jinny customers gathered in Miami (February 27th), Atlanta (March 6th), and New Jersey (March 13th) from 10 am to 5 pm to make the magic happen. Attending the Jinny Big Show can be an essential part of your professional and business growth and accomplishments. To be extra prepared and to learn more about taking advantage of next year’s shows and deals, please contact your local Jinny sales representative. Check out our interview with the President of Jinny Corp., Eddie Jhin, to get his take on this amazing event.
Q&A
What do you think makes the Jinny Big Show continue to be a success year after year?
There are a few elements that make our Jinny Big Show successful year after year. The first reason is the variety of different deals and structures that we come up with for our OTC customers. The second is that we bring out the best mixture of our vendors to present their newest products and deals to our OTC customers. And lastly, the hard work of our Jinny staff members and the relationship our sales team has with our customers. These factors and more have helped us run a smooth show for the past 26 years, which is something that makes our show successful and different from any other distributor show.
Why are trade shows and being face to face so important for OTC business owners and vendors?
Although the internet and social media play a big role in our lives these days, there is still something very special about being able to see all
the new deals, new products and be educated face to face that is very essential for all parties. Our customers are store owners and store managers, so it is very important for them to gain as much knowledge as possible on products.
What is your vision for The Big Show and brand?
My vision for our Big Show is that I would ultimately like to have two shows per year. Each show would be held in late January and late June of each year. Each Big Show would lay out the next six months bringing in the new items and the sales promotion for each new item at the store level. The show will be a 3-day event in which, the first day we would select and pick which promotions or sales on certain brands or items at the store level and the second day would consist of much education on products and sales techniques to its store customers and store operation education. And the last day would be to build a solid relationship with our vendors and with our staff members to get to know one another.
MIAMI JINNY BIG SHOW
ATLANTA GEORGIA
BIG SHOW | ATLANTA
VENDORS
BIG SHOW | NEW JERSEY
Top Natural Hair Products
Healthy natural tresses start with a great conditioning and moisturizing hair care regimen. Your customers will appreciate a variety of products that hydrate, keep curl definition, and a flexible hold. You can also suggest natural hair styling tools to complement these products like a wide tooth comb, plastic conditioning cap, or a microfiber spa headband to put on after washing. Check out our top 5 natural hair products at Jinny Beauty Supply.
1.
Aphogee Curlific! Curl Definer
The Aphogee Curlific! Curl Definer adds definition and control to curly chaos! Styles resist humidity all day and hair stays soft and lustrous. The Curl Definer separates and enhances your loops and swirls, adding lasting bounce, definition and control. Quinoa Protein and humectants help prevent the havoc that humidity can cause all textured hair types.
3.
Maui Moisture
Flexible Hold + Coconut Milk Curl Foam Mousse
Maui Moisture Flexible
Hold + Coconut Milk Curl Foam Mousse gives you a nice and shiny, flake-free hold without drying out your locks. With 100% aloe vera as the first ingredient, this product was made to quench your hair and give it the nourishment and softness it needs with an infusion of coconut milk and mango butter.
Hawaiian Silky Triple Butter
Curl Whip Foaming Mousse
Triple Butter Hydrate & Define Curl Whip Foaming Mousse nourishes and defines curls, leaving them soft, shiny, and frizz-free. This rich hair mousse provides weightless moisture, enhances curl memory, and conditions hair from root to tip. Perfect for defining washand-goes or styling with rollers and flexi rods.
Coconut Hibiscus Curl Enhancing Smoothie for Defining Curls - Hydration and Shine
Shea Moisture’s Coconut & Hibiscus Curl
Enhancing Smoothie is enriched with natural ingredients to give you soft, silky and defined curls! Enriched with certified organic Shea Butter, this conditioning enhancing smoothie blends the tropical richness of Coconut Juice and Oil with other choice oils for a truly unique hydrating experience.
Black Earth Taliah Waajid Curl Cream has been servicing curly, wavy and coiled natural hair clients for over 25 years with this non-greasy, herbal hair cream. Black Earth Taliah Waajid Curl Cream conditions and nourishes the hair as it adds shine and moisture. Black Earth Taliah Waajid Curl Cream revitalizes curls and eliminates frizz from the hair.
BEAUTY AMBASSADOR
BY SARA RUEDA
Your hair desrves TLC, too!
There’s nothing quite like a spa day. After the last year, we’ve all likely grown an appreciation for bringing the TLC straight to your home. The pampering, the luxury, the results. Whether you’re focusing on your hair, skin or whole package, it’s easy with the right products. At Gold ‘N Hot, we’ve got you and your hair covered.
Let’s talk about hair care. Give your hair the professional treatment with the Gold ‘N Hot Professional Ionic 1875-Watt Full Hood Hair Dryer. Bring on the hair masks, conditioning treatments, hair rollers and more. Expert features for expert results. 1875-watts plus ionic technology work to provide fast drying, less damage and produce healthy-looking, smooth, soft hair with every use. Even a head of hair needs to sit back, refresh and recharge to stay looking and feeling its best.
Indulging in the details is what makes the experience. When it comes to bells and whistles, the Gold ‘N Hot Full Hood Hair Dryer pulls out all the stops. Multiple heat/speed settings give you styling variety and great performance for all hair types. A full-sized, double vent hood for plenty
of space and even heating. Simple access controls and a 6-foot professional power cord designed for ultimate convenience so you can relax easily anywhere.
Treat yourself and your hair whenever you feel like it. Shop the Gold ‘N Hot Full Hood Hair Dryer at your favorite retailer. Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.
Meet Sara
Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.
CLIPPER TIPS
Sponsored by Andis Co.
Maximum Return on Your Tool Investment
By Kenny Duncan Andis Global Educator
Proper maintenance is key to maximum performance and a longer life for your tools. The following Andis products should be part of your regular clipper or trimmer maintenance routine.
Cool Care Plus Spray
Andis Cool Care Plus cleans, disinfects, lubricates, prevents rust and cools blades. In combination with Andis Clipper Oil, Cool Care Plus helps reduce friction and extends the life of your tools. When a clipper or trimmer is running for an extended period of time, the blades build up heat, yet with one spray, Cool Care Plus instantly cools the blades to a more comfortable temperature. You should spray your tools with Cool Care Plus and set them aside for 10 minutes for full disinfection between clients.
Clipper Oil
The quality and precision of a clipper or trimmer is determined by the speed at which the blades are moving. Properly lubricating your blades will reduce friction and provide you with a more precise cut. When applying Andis Clipper Oil, place three drops across the teeth of the blade, and one drop at each inside rear corner of the blade.
Blade Care Plus
Andis Blade Care Plus is the perfect way to deep clean blades without the aerosol. While it does not disinfect, it is perfect for de-gunking heavily soiled blades. Simply pour a small amount of Blade Care Plus into the jar’s lid or a small container and submerge only the blades of your tools. Turn your clipper on and watch as the hairs are cleared away from the blades. Turn off your tool when your blades are clear, wipe off excess liquid and discard any used product.
For more information about Andis maintenance products, visit andis.com.
Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon—Main Attraction Unisex Salon—based in Philadelphia. He is the barber for several Grammy Award-winning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.
Kenny Duncan Andis Global Educator
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I. Purchase the required amount
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4. You’ll
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will
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JINNY
I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE
2. Fill out the coupon, supplying all necessary information.
3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.
4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.
5. NO RETURNS will be accepted on coupon purchases.
I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.
2. Fill out the coupon, supplying all necessary information.
3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.
4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.
5. NO RETURNS will be accepted on coupon purchases.
MILK & HONEY
RR44838A EDGE CONTROL 2.25 OZ
RR44837 LEAVE-INCONDITIONER 8 OZ
RR44839 MOUSSE 7 OZ
RR44834 SHAMPOO 10.1 OZ
RR44835 CONDITIONER 10.1 OZ
RR47463
RR18305
RR19903
COCONUT & SHEA OILS
RR08398 SHAPE ME CUSTARD GELEE 7 OZ
RR08401A CONTROL ME EDGE GEL 2.25 OZ
Cantu Beauty and Women Empowering Nations Announce 50 Young Women of Color to Attend the Global Cohort
Mentorship can be a powerful gift. It can help build confidence, long lasting bonds, and valuable life lessons. Check out our interview with Dametria Kinsley, Cantu’s Global Vice President of Marketing, to find out how Cantu is helping to unite and empower young women.
What inspired you to want to partner with Women Empowering Nations and the 2022 Girls Leading Our World Global Cohort?
Cantu really resonated with Women Empowering Nations’ (WEN) mission and goals. The founder, Carlish Bradley, is really driven to help change the narrative and future for young women around the world which is aligned with Cantu’s purpose. We want to use our platform to amplify Women Empowering Nations’ message deeper in the communities that we serve. Cantu is all about empowering women to live their authentic lives, so we want to use our platform and resources to magnify these types of programs that uplift the next generation of women. Our partnership with WEN is the first of many initiatives to live our purpose in 2022.
Can you tell us what the Cantu GLOW Global Fellowship will entail?
The Fellowship is our version of a brand bootcamp that will encompass a four-pillar approach. The fellows will gain experience in four key areas - consumer, concept, commercialization, and campaign. The goal is to expose the selects to consumer insights which will turn into a product concept to be brought to life on retailer shelves via commercialization. The first area is to study consumer needs and shopping behavior. The second area is the concept, to fill the needs of the consumer. The girls will experience the process of coming up with the concept for Cantu products. Third area is commercialization of the product and what the process entails to get products into retailers. Lastly, they will learn how to create a marketing campaign for the new products. At the end of the fellowship, there will be a capstone project to showcase their knowledge of the four pillars on product ideation and marketing. They will present their final project in Dubai with a stipend payment at the end.
They will gain a network of people they can rely on globally. One of the keys to success is networking and creating a circle of people that can provide support and accountability. This Cohort will provide them with a network to do just that - young women empowering/supporting other young women!
Why is this work so important to Cantu?
Cantu’s mission has always been and continues to be to care for the community of our consumers. WEN’s mission is to provide exposure, development, and mentorship for girls of color to help accelerate their path to executive leadership, a mission that aligns with Cantu. As a brand, we want to provide support to the same consumers who have helped us become who we are today.
So much has changed over the past two years. What are your thoughts on the state of the haircare industry? What direction what trends do you see developing?
The hair industry is an evolving industry. No longer is it, are you relaxed or natural. Now it’s more you can be anything at any time which is so liberating. Women can wear their natural hair today and wear protective styles next week and straight the next. It’s just about being authentically you however you want to be with no one standard of beauty.
Is there anything else you would like to share about this amazing initiative?
It’s a surprise but the top performer from the Glow Fellowship will have the opportunity to become a Cantu Global Brand Ambassador!
What are you hoping the girls will gain from this experience?
Our goal is to create a platform to champion women of color leaders. We want to help these young women achieve and gain confidence through the curriculum to help navigate their future.
How can people stay up to date with the Global Fellowship and young ladies’ progress?
Visit wenations.org and WENATIONS Instagram for any fellowship updates.
Toasted Hazelnut
Red Brown
Walnut
READER FEEDBACK
Let your voice be heard!
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요!
여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
• What are some of the concerns your natural-hair shoppers have about products in your store?
• What information would serve you best to help you better serve this unique clientele?
• Are chemical straightening products still popular at your store?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록
Name (성함)
Store Name (상호명) __________________________________
