Knowledge to Know

By Dawn Thompson

TO KNOW

Drive Traffic with Hollywood Beauty®’s Organic Flaxseed Oil

Hollywood Beauty® is the leader in certified organic pure oils and multi-use beauty oils. Today’s shoppers find ways to use oils to seal in moisture and condition the hair for manageability in many styles like twists, twist outs, braid outs, wash-n-go’s and braids. Natural hair wearers and moisturized skin seekers use oil as often as:

• 2x Daily if the hair is more coily or tight textured;

• 2-3 days on average if the hair is a curlier texture;

• Daily to ensure moisturized skin, with an assortment of oils.

Meet Hollywood Beauty®Pure Organic Flaxseed Oil

Hollywood Beauty® oils are used in the morning to moisturize, at night to improve hydration or help lock moisture in before covering hair with a satin cap. For skin, the oils are used in several ways to add an extra boost of moisture, such as adding the oils into a creamy moisturizer or as a natural replacement for a lotion. Hollywood Beauty®’s Tea Tree is used in cleansers to reduce acnecausing bacteria on the face, back and all over. Hollywood Beauty® Pure Organic Flaxseed Oil is rich in Vitamins E & B, and it moisturizes, elongates, and strengthens hair. It is an excellent hair, scalp and skin moisturizer and is best when massaged in to help increase circulation. It can help promote hair growth and is excellent for caring for your edges and ends.

Traffic-Driving Certified Organic Oil Assortment

Hollywood Beauty® certified organic pure oils have continued to drive traffic at the point-of-sale over the past years. Both assortment and education can contribute to the excitement. Make sure you choose an assortment to help drive traffic in your hair care aisle.

MultiOutlet IRI Data through April 2021 Current 52-WKS Current 26-WKS Current 13-WKS 52-WKS 26-WKS 13-WKS LY TY LY TY LY TY YoY% Chg YoY%Chg YoY%Chg Organic Tea Tree Oil 1 oz $393,465 $477,956 $232, 679 $257,321 $113,506 $116,470 +21.5% +10.6% +2.6% Organic Castor Oil 1 oz $50,451 $205,913 $50,451 $103,605 $45,858 $62,613 +308.1% +105.4% +36.5% Organic Hemp Oil 1 oz (New in 2020) $28,960 $138,401 $28,960 $62,269 $26,505 $37,454 +377.9% +115.0% +41.3%

Hollywood Beauty® is excited to offer the No. 1 selling beauty oils for hair and skin with premium-quality ingredients. Our Hollywood Beauty Tea Tree® proprietary formula with Vitamin E and Aloe is over 20 years old and has thousands of positive, loyal consumer reviews across retail.com. With the weather turning warmer and skin and scalp having more “itchy” moments, Hollywood Beauty® Tea Tree Oil is the first choice for your dry, itchy scalp. Tea Tree has antibacterial properties and is a fungus fighter. Also, don’t miss the opportunity to seal in moisture with the Omega 3, 6, 9 and many nutrients found in Hollywood Beauty® Hemp Seed oil, promoting healthy hair growth.

Multiuse oils are mainstays for many hair, skin, scalp and body uses for individuals and families. Now with

more DIY and problem-solving needs, Hollywood Beauty® has oils that meet all your needs better. From treatments, moisturization and wanting to help promote hair growth, reach for oils rich in Vitamins E & B and nutrients like our newly launched Hollywood Beauty® Organic Flaxseed Oil. PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways!

Hollywood Beauty®, The No. 1 beauty and hair oil brand (based

on IRI) includes a “hero oil” to meet all needs, everything from Tea Tree, Vitamin E, Hemp Seed and Jojoba oils to Jamaican Black Castor and Flaxseed oils to help promote hair growth and retention, reduce

frizz, provide moisture, strengthen and elongate hair.

• Hollywood Beauty® Effective Oil Blends, 2 oz., 8 oz., and the

newly-launched 16 oz. Tea Tree and 30-plus varieties now available

• Hollywood Pure® Certified Organics, 1 oz. Tea Tree and New

Flaxseed 1 oz., 10-plus varieties

• Hollywood Beauty® Jamaican Black Castor Oil, 3 oz., seven

varieties

• Perfect Results® from Hollywood Beauty®, 6 Pre-Mixed Pure

Oil Cocktails with a touch of fragrance

Available at Walmart, Target, CVS, Walgreens Sally Beauty, and Beauty Supply Stores and Your Local Beauty Supply, Worldwide in-store and online.

Website: hollywoodbeautyproducts.com

Instagram (IG) @hollywoodbeauty_products

Facebook (FB) @hollywoodbeautyproductsinc

Meet Dawn W. Thompson

Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.

TIPS By Jason V. Barger

Mindsets To Breathe Oxygen Into Your People

We All Could Use a Deep Breath

Most teams and companies are still figuring out how to help support their people and engage with them remotely, in hybrid settings, and in in-person gatherings. With all that business people have been navigating: differing modes of communication, the expansion of remote workers, global health, issues of racism, social injustice and equity, political and economic uncertainty, they are also expected to maximize the experience, product or service that you are delivering to the mar-ketplace. Deep breaths are needed.

The process of breathing for the human body is “the process of moving air into and out of the lungs to facilitate gas exchange with the internal environment, mostly to bring oxygen and flush out carbon dioxide.” The leader’s role in teams and organizations is to breathe oxygen into their people with mindsets and actions that fuel energy, possibility, connection and progress while flushing out negativity, blame and toxins.

The best leaders and teams on the planet understand their role is to help breathe oxygen into their people that help give energy, hope, and life to thrive in a complex environment. These leaders and cultures are intentionally inhaling and exhaling with their people. The air they breathe and the mindsets they bring to stimulate action are everything.

1. Clarity

Vision + Direction is the air that all need to breathe. Is your mission clear? Is your vision clear? Are your values for how your team is committed to traveling clear? Is your Strategy for the following priorities clear? If not, your team may be gasping for air. Every time you breathe oxygen into these mindsets and concepts as a team, the air is easier for all to breathe. The path forward becomes clearer. Your team may not have all the answers, but they’ll have energy and clear direction on how to take the next step.

2. Inclusivity

Leaders in the world play an enormous role in widening the circle so that more diverse backgrounds, ideas, perspectives, and experiences have a seat at the table. Teams and or-ganizations will lead the way forward in society by modeling how to have civil, respectful dia-logue and educate people on the strengths of diversity, equity and inclusion. When our teams are inclusive and welcoming, it breathes life and energy into all. We’re stronger together.

3. Agility

Possibility + Adaptability is the name of the game in a changing world. Leaders have to practice breathing oxygen that allows their minds to find new ways of doing things and the courage to adapt to emerging opportunities. If leaders return to the “this is the way we’ve al-ways done it” mindset, then they will sit back and watch the oxygen leave the room (and their people).

4. Grit

Resolve + Toughness is critical to help people navigate their way through obstacles, challenges, negativity, fingerpointing, and division. Leaders help their people breathe oxygen that stays focused on the present moment and the necessary actions to take the next step. Tough-ness isn’t about being physically stronger than others; it is about being vulnerable with your peo-ple and still having the resolve to find solutions together.

5. Rest

Teams and organizations have an unhealthy association with the concept of rest. Americans last year left 768 million days of vacation on the table with their employers. That equates to nearly $66 billion of lost benefits. We’ve forgotten that the research shows that delib-erate rest is essential to elite performance. When we allow our bodies, minds and hearts to deliberately rest, we breathe more efficiently and are better at everything else.

6. Ownership

Accountability + Action are mindsets and oxygen that the best leaders and team cultures on the planet breathe. They connect the things they say they will do with positive accountability and action. Accountability isn’t a negative word. It’s a positive mantra that all take ownership of. In a world where people are quick to gossip, point fingers, and be critics about what isn’t working, the best leaders breathe oxygen into their people and shift conversations from blame

to solutions-focused.

The best cultures

proactively help their

people breathe and navigate through obstacles together. They intentionally choose to inhale positivity and the six mindsets above and exhale negativity, blame, gossip and division. The air they breathe dictates the quality of air for all. The ecosystem of their culture is grown, developed, cultivated and led with intentionality, one breath at a time.

The process for developing high-performing and engaged teams never stops, and the best leaders, teams and organizations are committed to breathing oxygen in how they hire, onboard, do per-formance evaluations, develop emerging leaders, and recognize excellence. The best leaders invest in their teams and the air they breathe together.

If you’re experiencing a lack of energy, passion or hope for the road ahead, it may be the air you’re breathing.

Meet Jason V. Barger

Jason V. Barger is the globally celebrated author of Thermostat Cultures, ReMember and Step Back from the Baggage Claim, and the host of The Thermostat podcast. His latest book, “Breath-ing Oxygen,” is set to be released in the Fall of 2021. As Founder of Step Back Leadership Con-sulting, he is a coveted keynote speaker, leadership coach and organizational consultant commit-ted to engaging the minds and hearts of people and growing compelling cultures. Learn more at JasonVBarger.com