18 minute read
Urban Call Briefs
from OTC - August, 2021
by OTC Beauty
Triad AHA Marketing & Communications The American Heart Association’s Triad Mobile Kitchen Chef during pre-COVID-19 times went to community centers, farmers markets, and neighborhoods in food deserts in Guilford County – educating tens of thousands of families on how to cook and eat healthier on a shoestring budget. Then with additional support from Healthy Blue, Chef N’Gai is able to cover all of the Triad with these services as classes begin to re-open!
As Chief Diversity Officer for the American Heart Association (AHA), Gerald brings a wealth of experience in building brands and driving sales results for great brands including Lever 2000, Oreo, Chips Ahoy, Dr Pepper, 7-UP, Snapple, Healthy Choice, Orville Redenbacher and Earvin “Magic” Johnson at fortune 100 companies including Unilever, Nabisco, Cadbury Schweppes, Dr. Pepper/7-UP, ConAgra Foods and Magic Johnson Enterprises. During his tenure he’s held various leadership positions in Marketing, most recently as Chief Marketing Officer for Magic Johnson Enterprises and the
Magic Johnson Foundation with accountability for leading marketing across all businesses, as well as driving revenue and sales for Strategic Alliances, Licensing and Fund Raising. An industry leader and sought out speaker, Gerald currently holds responsibility as Chair of the Sponsorship and Event Marketing Committee for the Association of National Gerald Johnson Advertisers (ANA) and other advisory board Executive VP: roles. Office of Health From a volunteer leadership perspective, Equity & Chief Diversity Officer Gerald is committed to making a difference in communities nationally by serving on committees and boards over the years at The American Heart Association, American Diabetes Association, Muscular Dystrophy Association, Catholic Big Brothers/Big Sisters and Meals on Wheels.
Community champions
Crystal Dixon, MPH Assistant Professor at UNC Greensboro, Member of Greensboro Health Disparities Collaborative
Cynthia Williams Brown, PhD Chair Department: Health, P.E. and Sports Studies at Winston-Salem State University
The SMSi Companies Corporate Offices 51 E. Fourth St., Suite 1702 Winston Salem, N.C. 27101-4257 Office: (336) 759-7477 Fax: (336) 941-3547 SMSi & Urban Call Community Outreach Office Goler CDC Center 899 North Liberty Street Winston Salem, NC 27101 Office: (336) 759-7477
Issuu.com/Smsiurbancallmarketing.com n SegmentedMarketing.org
American Heart Association champions
Angela Bassett
Actress and activist
Angela Bassett, who stars in the TV show “9-1-1” and in recent blockbuster movies “Black Panther” and “Mission: Impossible – Fallout,” is AHA spokesperson for the For Your SweetHeart awareness campaign, “Losing my mother, the person who encouraged me to pursue my lifelong dream of becoming an actress, was a wake-up call to start talking about the risk of heart disease with my family members.”
SMSi-Urban Call Marketing, Inc.
President and CEO; Urban Call Publisher: Lafayette Jones Executive Editor: Alan Cronk Production Manager: Jodi S. Sarver Digital Services Director: Jimmy Davies, Every.Black Video Production Manager: Chris Downey, Downey Digital, LLC Photographer/Videographer:
Donevan Cherry, CherVeli Media Financial Services: Roslyn Hickman Warehouse, Collation & Shipping Manager: Vincent Harris
SMSi Healthy Living Solutions Inc.
SMSi Founding Chair and CEO:
Sandra Miller Jones National Project Manager:
Constance Baker Harris National Logistics Manager:
Camille Allen Director, Financial Services: Roslyn Hickman Agent Ambassadors:
Charlie Bethea, Alvin Borders, Yvette Canty, Constance Baker Harris, Talaya Loyd, Sharon Lyles, Natalie Nicholson, Debra Shore, John Wall
SMSi Community of Networks
Michael Johnson
Olympian, legendary stroke survivor
A stroke slowed Olympic legend Michael Johnson. Responding F.A.S.T. sped his recovery. Johnson is helping the American Stroke Association spread the word about recognizing the warning signs of stroke. He’s the perfect pitchman for the acronym long used in stroke awareness because it’s a word he knows as well as anyone: F.A.S.T. It stands for face drooping, arm weakness, speech difficulty, time to call 911.
TV personality
Dancing and TV personality, Stephen “tWitch” Boss Holker and Allison Holker, teamed up with the American Heart Association to lead a series of virtual, living-room friendly dance sessions. These high-energy videos are fun for the whole family and can be accessed through Facebook, Instagram, YouTube and heart.org/ movemoretogether.
Feeding faFeeding fmilies in needam
With the support of UnitedHealthcare, the American Heart Association supported Cone Health Healthy Communities by collaborating with local farmers markets to provide 100 free boxes of produce each week for eight weeks in public housing communities. In total, produce boxes were given out at different churches, community centers and apartment complexes, helping to feed over 850 families in need in our Greensboro and High Point, NC communities. “People loved the fresh fruits and vegetables. One family comes out to talk to me about the box every Thursday. She talks about how healthy the green vegetables were for her family. She said it is hard to find fresh fruit and vegetables where she shops. 40 OTC Beauty Magazine August 2021
In ve As he on am “UnitedHealthcare is commi helping people live healthie is proud to partner with the Heart Association of the Tria of its mission to build an equ healthier community and fo non-medical drivers of healt Jamilla Pinder, food insecurity. Both of our Assistant Director, organizations encourage Hea Cone lthy C Health ommunities collaboration in order to pos A lot of the families have asked if they will be getting the boxes again. The health benefits alone are good for the children. They need all the help they can get with the virtual learning and being alert. ”
With the support of UnitedHealthcare, the American Heart Association supported Cone Health Healthy Communities by collaborating with local farmers markets to provide 100 free boxes of produce each week for eight weeks in public housing communities. In total, produce boxes were given out at different churches, community centers and apartment complexes, helping to feed over 850 Hart Womack helps deliver produce boxes. families in need in our Greensboro and High Point, NC communities. “People loved the fresh fruits and vegetables. One family comes out to talk to me about the box every Thursday. She talks about how healthy the green vegetables were for her family. She said it is hard to find fresh fruit and vegetables where she shops. affect change. When COVID employee kitchen, preparin nutritious meals to eight no Made possible by: Association received 4,000 o clients with the greatest foo
Feeding families in need In addition to fresh fruits and vegetables, the American Heart Association included heart healthy recipes and information on staying healthy, especially amid the pandemic. “UnitedHealthcare is committed to helping people live healthier lives and is proud to partner with the American Heart Association of the Triad because of its mission to build an equitable, healthier community and focus on the non-medical drivers of health such as Jamilla Pinder, Assistant Director, Cone Health Healthy Communities food insecurity. Both of our organizations encourage collaboration in order to positively Di Corinna Miller, rector of Communit Development, UnitedHealthCare y A lot of the families have asked if they will be getting the boxes again. The health benefits alone are good for the children. They need all the help they can get with the virtual learning and being alert. ” affect change. When COVID-19 began, we repurposed our employee kitchen, preparing and distributing 48,000 nutritious meals to eight non-profits. American Heart Association received 4,000 of the meals to distribute to clients with the greatest food needs.
With the support of UnitedHealthcare, the American Heart Association supported Cone Health Healthy Communities by collaborating with local farmers markets to provide 100 free boxes of produce each week for eight weeks in public housing communities. In total, produce boxes were given out at different churches, community centers and apartment complexes, helping to feed over 850 families in need in our Greensboro and High Point, NC communities. Hart Womack helps deliver produce boxes. “People loved the fresh fruits and vegetables. One family comes out to talk to me about the box every Thursday. She talks about how healthy the green vegetables were for her family. She said it is hard to find fresh fruit and vegetables where she shops. Made possible by: Feeding families in need In addition to fresh fruits and vegetables, the American Heart Association included heart healthy recipes and information on staying healthy, especially amid the pandemic. “UnitedHealthcare is committed to helping people live healthier lives and is proud to partner with the American Heart Association of the Triad because of its mission to build an equitable, healthier community and focus on the non-medical drivers of health such as H Jamilla Pinder, Assistant Director, Cone Health ealthy Communities food insecurity. Both of our organizations encourage collaboration in order to positively D Corinna Miller, irector of Communit Development, UnitedHealthCare y A lot of the families have asked if they will be getting the boxes again. The health benefits alone are good for the children. They need all the help they can get with the virtual learning and being alert. ” affect change. When COVID-19 began, we repurposed our employee kitchen, preparing and distributing 48,000 nutritious meals to eight non-profits. American Heart Association received 4,000 of the meals to distribute to clients with the greatest food needs.
With the support of UnitedHealthcare, the American Heart Association supported Cone Health Healthy Communities by collaborating with local farmers markets to provide 100 free boxes of produce each week for eight weeks in public housing communities. In total, produce boxes were given out at different churches, community centers and apartment complexes, helping to feed over 850 families in need in our Greensboro and High Point, NC communities. “People loved the fresh fruits and vegetables. One family comes out to talk to me about the box every Thursday. She talks about how healthy the green vegetables were for her Hart Womack helps deliver produce boxes. family. She said it is hard to find fresh fruit and vegetables where she shops. Made possible by:
In addition to fresh fruits and vegetables, the American Heart Association included heart healthy recipes and information on staying healthy, especially amid the pandemic. “UnitedHealthcare is committed to helping people live healthier lives and is proud to partner with the American Heart Association of the Triad because of its mission to build an equitable, healthier community and focus on the non-medical drivers of health such as food insecurity. Both of our organizations encourage collaboration in order to positively
Jamilla Pinder, Assistant Director, Cone Health Healthy Communities D Corinna Miller, irector of Communit Development, UnitedHealthCare y A lot of the families have asked if they will be getting the boxes again. The health benefits alone are good for the children. They need all the help they can get with the virtual learning and being alert.
Hart Womack helps deliver produce boxes. affect change. When COVID-19 began, we repurposed our employee kitchen, preparing and distributing 48,000 nutritious meals to eight non-profits. American Heart Association received 4,000 of the meals to distribute to clients with the greatest food needs. ”
LOVE YOUR HAIR LOVE YOUR HEART Made possible by:
“As a cosmetologist, we’ re able to advise our clients about hair, skin and nails. Now with the parallel for heart health, we will have some training to also advise our clients to have a healthier lifestyle, ” said Monique Parks, Owner, Operator of Monique Michelle the Studio in Winston-Salem. “Our clients are very comfortable in the chair and overall health conversations happen naturally. Now with the materials, information and training from the American Heart Association, we can be even more factual and helpful, ” said Charlz Henry, Stylist from The Hot Seat Studio Salon in Greensboro.
LOVE YOUR HAIR LOVE YOUR HEART The American Heart Association's Hair, Heart & Health program is uniting with barbershops and beauty salons in the Triad (Greensboro/High Point/ Winston-Salem area of North Carolina). Through this program, salon and barbershop staff have been trained, blood pressure checks are being encouraged, and stylists and barbers are engaging their clients with heart health information to help reduce risk factors for heart disease and stroke. Live Chair Health will also now be joining with Hair, Heart & Health – making health conversations in the barber ’s chair even more possible. Made possible by:
“As a cosmetologist, we’ re able to advise our clients about hair, skin and nails. Now with the parallel for heart health, we will have some training to also advise our clients to have a healthier lifestyle, ” said Monique Parks, Owner, Operator of Monique Michelle the Studio in Winston-Salem. “Our clients are very comfortable in the chair and overall health conversations happen naturally. Now with the materials, information and training from the American Heart Association, we can be even more factual and helpful, ” said Charlz Henry, Stylist from The Hot Seat Studio Salon in Greensboro.
The American Heart Association's Hair, Heart &LOVE YOUR HAIR Health program is uniting with barbershops and beauty salons in the Triad ( Winston-Salem area of North Carolina). Through LOVE YOUR HEART Greensboro/H this program, igh Point/ salon and barbershop staff have been trained, blood pressure checks are being encouraged, and stylists and barbers are engaging their clients with heart health information to help reduce risk factors for heart disease and stroke. Live Chair Health will also now be joinin with Hair, Heart & Health – making health conversations in the barber ’s chair even more poss Made possible by:
“Barbershops are pillars in the neighborhood and imperative to the education of our people. We encourage our neighbors to come in, sit and talk about everything related to having a healthy family, ” shared Derek Brooks, Owner of Gentleman’s Grooming Lounge in Winston-Salem. “Our clients are very comfortable in the chair and overall health conversations happen naturally. Now with the materials, information and training from the American Heart Association, we can be even more factual and helpful, ” said Charlz Henry, Stylist from The Hot Seat Studio Salon in Greensboro.
e are on a mission to save the lives of African Americans by addressing chronic health conditions ough the trusted relationships established between hair professionals and their clients, ” shared Andrew Suggs, CEO and Founder of Live Chair Health. “Together with the American Heart Association, we are elevating barbers and stylists into becoming not only leaders in their community, but lifesavers for those who sit in their chairs. ”
LOVE YOUR HAIR merican Heart Association's Hair, Heart &LOVHealth program is unitingE YOUR HEART barbershops and beauty salons in the Triad (Greensboro/High Point/ ton-Salem area of North Carolina). Through this program, salon and ershop staff have been trained, blood pressure checks are being encouraged, tylists and barbers are engaging their clients with heart health information to reduce risk factors for heart disease and stroke. Live Chair Health will also now be joining Hair, Heart & Health – making health conversations in the barber ’s chair even more possible.
“As a cosmetologist, we’ re able to advise our clients about hair, skin and nails. Now with the parallel for heart health, we will have some training to also advise our clients to have a healthier lifestyle, ” said Monique Parks, Owner, Operator of Monique Michelle the Studio in Winston-Salem. “Our clients are very comfortable in the chair and overall health conversations happen naturally. Now with the materials, information and training from the American Heart Association, we can be even more factual and helpful, ” said Charlz Henry, Stylist from The Hot Seat Studio Salon in Greensboro.
LOVE YOUR HAIR LOVE YOUR HEART The American Heart Association's Hair, Heart & Health program is uniting with barbershops and beauty salons in the Triad (Greensboro/High Point/ Winston-Salem area of North Carolina). Through this program, salon and barbershop staff have been trained, blood pressure checks are being encouraged, and stylists and barbers are engaging their clients with heart health information to help reduce risk factors for heart disease and stroke. Live Chair Health will also now be joining with Hair, Heart & Health – making health conversations in the barber ’s chair even more poss “As a cosmetologist, we’ re able to advise our clients about hair, skin and nails. Now with the parallel for heart health, we will have some training to also advise our clients to have a healthier lifestyle, ” said Monique Parks, Owner, Operator of Monique Michelle the Studio in Winston-Salem. “Our clients are very comfortable in the chair and overall health conversations happen naturally. Now with the materials, information and training from the American Heart Association, we can be even more factual and helpful, ” said Charlz Henry, Stylist from The Hot Seat Studio Salon in Greensboro.
The American Heart Association's Hair, Heart & Health program is uniting with barbershops and beauty salons in the Triad (Greensboro/High Point/ Winston-Salem area of North Carolina). Through this program, salon and barbershop staff have been trained, blood pressure checks are being encouraged, and stylists and barbers are engaging their clients with heart health information to help reduce risk factors for heart disease and stroke. Live Chair Health will also now be joining with Hair, Heart & Health – making health conversations in the barber ’s chair even more possible LOVE YOUR HAIR LOVE YOUR HEART
“As a cosmetologist, we’ re able to advise our clients about hair, skin and nails. Now with the parallel for heart health, we will have some training to also advise our clients to have a healthier lifestyle, ” said Monique Parks, Owner, Operator of Monique Michelle the Studio in Winston-Salem. “Our clients are very comfortable in the chair and overall health conversations happen naturally. Now with the materials, information and training from the American Heart Association, we can be even more factual and helpful, ” said Charlz Henry, Stylist from The Hot Seat Studio Salon in Greensboro.
“Barbershops are pillars in the neighborhood and imperative to the education of our people. We encourage our neighbors to come in, sit and talk about everything related to having a healthy family, ” shared Derek Brooks, Owner of Gentleman’s Grooming Lounge in Winston-Salem.
“We are on a mission to save the lives of African Americans by addressing chronic health conditions through the trusted relationships established between hair professionals and their clients, ” shared Andrew Suggs, CEO and Founder of Live Chair Health. “Together with the American Heart Association, we are elevating barbers and stylists into becoming not only leaders in their community, but lifesavers for those who sit in their chairs.
The American Heart Association's Hair, Heart & Health program is uniting with barbershops and beauty salons in the Triad (Greensboro/High Point/ Winston-Salem area of North Carolina). Through this program, salon and barbershop staff have been trained, blood pressure checks are being encouraged, and stylists and barbers are engaging their clients with heart health information to help reduce risk factors for heart disease and stroke. Live Chair Health will also now be joining with Hair, Heart & Health – making health conversations in the barber ’s chair even more possible.
Made possible by:
Made possible by:
