By Dawn Thompson
KNOWLEDGE TO KNOW
Drive Traffic with ® Hollywood Beauty ’s Organic Flaxseed Oil Hollywood Beauty® is the leader in certified organic pure oils and
cap. For skin, the oils are used in several ways to add an extra boost
multi-use beauty oils. Today’s shoppers find ways to use oils to
of moisture, such as adding the oils into a creamy moisturizer
seal in moisture and condition the hair for manageability
or as a natural replacement for a lotion.
in many styles like twists, twist outs, braid outs,
Hollywood
Beauty®’s Tea Tree is used in cleansers to reduce acne-
wash-n-go’s and braids. Natural hair wearers and
causing bacteria on the face, back and all over.
moisturized skin seekers use oil as often as:
Hollywood Beauty® Pure Organic Flaxseed Oil is rich in Vitamins E & B, and it moisturizes, elongates, and
•
strengthens hair. It is an excellent hair, scalp and
2x Daily if the hair is more coily or
skin moisturizer and is best when massaged in
tight textured;
•
to help increase circulation. It can help
2-3 days on average if the
promote hair growth and is excellent
hair is a curlier texture;
•
for caring for your edges and ends.
Daily to ensure moisturized skin, with an assortment of oils.
Traffic-Driving Certified Organic Oil Assortment
Meet
Hollywood
Beauty®Pure
Organic
Hollywood Beauty® certified organic pure oils have
Flaxseed Oil
continued to drive traffic at the point-of-sale over the past
Hollywood Beauty® oils are used in the morning to
years. Both assortment and education can contribute to the
moisturize, at night to improve hydration or help
excitement. Make sure you choose an assortment to help drive
lock moisture in before covering hair with a satin
traffic in your hair care aisle.
MultiOutlet IRI Data through April 2021
Current 52-WKS
Current 26-WKS
Current 13-WKS
52-WKS
26-WKS
13-WKS
LY
TY
LY
TY
LY
TY
YoY% Chg
YoY%Chg
YoY%Chg
Organic Tea Tree Oil 1 oz
$393,465
$477,956
$232, 679
$257,321
$113,506
$116,470
+21.5%
+10.6%
+2.6%
Organic Castor Oil 1 oz
$50,451
$205,913
$50,451
$103,605
$45,858
$62,613
+308.1%
+105.4%
+36.5%
Organic Hemp Oil 1 oz (New in 2020)
$28,960
$138,401
$28,960
$62,269
$26,505
$37,454
+377.9%
+115.0%
+41.3%
OTC Beauty Magazine August 2021
25
