OTC - August, 2021 by OTC Beauty

August 2021 | $6.00

The Kids Edition

CHILDREN’S HAIRCARE GUIDE

20 STEPS TO HEALTHIER, HAPPIER HAIR THERAPY TRENDS

GROOMING RITES OF PASSAGE

H A I R C O LO R BRAND

D E S I G N E D FO R WO M E N O F CO LO R *

*Nielsen ScanTrack unit sales data for US women of African Descent haircolor category Latest 52 weeks ending 3.20.21

CONTACT YOUR LOCAL DISTRIBUTOR TO2021ORDER 2 OTC Beauty Magazine August

BEAUTIFUL, HEALTHY HAIR IS OUR PROMISE

OTC Beauty Magazine August 2021

August 2021

c ont en t s

In Eve ry Is s u e

Editorial Letter

Clipper Tips

Finished Product

Therapy Trends

Expert Advice

Industry News

BIR Bits

Show Calendar

Reader Feedback

Coupons

Back to School Haircare

Jamaican Mango and Lime Black Castor Oil

Back to Base

Expert Advice

Marketplace

Get Gorgeous, Defined Curls with Salon Pro Twin Olive Maximum Hold Gel

Children’s Hair & Skin Care

Urban Call Briefs

Top Sellers

Beauty Ambassador

Products to Stock

Styling Products for Kids

Not Just Another Curl

OTC Beauty Magazine August 2021

The Perfect Pair

Grooming Rites of Passage

ON THE COVER

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist with our new Moisture Seal Technology to lock in brilliant shine while helping to protect hair against breakage. To learn more, visit softsheen-carson.com.

OTC Beauty Magazine August 2021

August 2021

c ont en t s

Ad Index

Product Spotlight

Carpe Diem | Seizing the Day Through Opportunities That Come Your Way By Dr. Rhea Seddon Most companies are still figuring out how to

Lottabody Milk & Honey Collection

support their people and engage with them

remotely, in hybrid settings, and in in-person

gatherings. They’ve had to navigate differing

Knowledge to Know

modes of communication, the expansion of remote workers, global health, issues of racism,

Drive Traffic with Hollywood Beauty®’s Organic Flaxseed Oil

social injustice and equity, political and economic uncertainty. They are also expected to maximize

By Dawn Thompson

Hollywood Beauty® certified organic pure oils have

the experience, product or service that you are

the past years. Both assortment and education

you can breathe life into your team.

delivering to the marketplace. Leaders, learn how

continued to drive traffic at the point-of-sale over

can contribute to the excitement. Make sure you choose an assortment to help drive traffic in your hair care aisle.

Business Tips

6 Mindsets to Breathe Oxygen Into Your People By Jason V. Barger

If you look back on your past, you may remember

times when there was a fork in the road when you had to decide which path to take. Choosing one

route or the other can make a world of difference in the destination you reach. Here are some crucial things to consider.

Trend Alert

Feature

Back to School Hair Trends for Curly Girls with ApHogee

20 Steps to Healthier, Happier Hair for Youngsters By Dr. Shanessa Fenner

Taking care of your child’s hair can be a

challenge. Healthy natural hair needs a lot of

time, maintenance, and attention. Rather than

relying on the local stylist to care for a child’s hair, parents can take the reigns by learning how to

tackle wash day themselves. Here are some tips to help take care of your little one’s mane.

OTC Beauty Magazine August 2021

NEW!

ADHESIVE GELS AND SPRAY FOR WIGS

Featuring our exclusive KERATIN COMPLEX with olive oil plus castor oil and burdock root to help strengthen and protect edges.

STRONG HOLD SWEAT PROOF HUMIDITY PROOF Contact your local distributor to ORDER TODAY! For more information call (888) 766-8784 toll free or visit us at www.orshaircare.com

OTC Beauty Magazine August 2021

CEO:

Ann Jhin

Editor

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising Manager:

Candace Smith advertising@otcbeautymagazine.com

Contributing Writers:

Dr. Shanessa Fenner Sara Rueda Mary Bandy Dawn Thompson Dr. Rhea Seddon Jason V. Barger

Columnists:

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

OTC Beauty Magazine August 2021

CURL CARE ! w e N

COLLECTION

THE #1 BRAND OF LEAVE-IN CONDITIONING SPRAYS & DEEP CONDITIONING HAIR MASKS * FREE OF: SULFATES, PARABENS, SILICONES, PHTHALATES, GLUTEN, DRYING ALCOHOL & ARTIFICIAL COLORS HASKBEAUTY.COM | @HASKHAIR *BASED ON DATA FOR THE FOOD, DRUG & MASS MARKET SOURCED FROM INFORMATION RESOURCES, INC. FOR THE UNITED STATES. OTC Beauty Magazine August 2021

EDITORIAL LETTER

Back to School Haircare Now that children are gearing up to go back to school, creating new, funky styles to impress classmates will be a major priority for them. However, protecting the hair from damage and avoiding painful detangling sessions will likely be their parents’ most significant concern. Many Black girls and boys grew up with similar hair care experiences. Straightening comb burns, broken combs and unruly hair were frequently played on the proverbial hair woes playlist for many. Wash day, or any day that requires hair maintenance, can be dreaded among everyone involved. Thankfully, in recent years, your favorite brands have upped the ante on kid’s haircare, creating complete collections to make children’s hairstyling a bit easier. More than ever, the pain points of doing a child’s hair have surfaced. For parents who work remotely or are wary of visiting salons, being an at-home, amateur stylist is often the most reasonable solution. You’ve likely seen more parents shopping not just for children’s cleansing and conditioning products but styling and maintenance items, as well. To plan for your school rush, we rounded up the top five sellers at Jinny Beauty Supply on page 49, so you can be sure you’re making a wise purchase for your store. If you need more ideas, check out our monthly Marketplace column on page 16, where we dive deeper into hair and skin care products for babies and tots. You’ll be able to provide valuable assistance to your shoppers by staying abreast of the latest tips, tricks and merchandise. Remember: your store plays a vital role in caring for children’s hair and building their self-esteem. From hair bows to shower caps and edge gels, there’s a kiddie version for many adult hair care staples in your inventory. So as they return to school, be sure your store is ready to welcome them - and their parents - with exciting new products.

Jessica De Vault Hale EDITOR 8

OTC Beauty Magazine August 2021

I N T E N S E P ROT E I N T R E AT M E N T S P rovide s Extre me Conditi oning

ooth m S s e P rovid ion t a r d y H

ced n a l a -B pH ula m r o F

Visit demertbrands.com Made in USA OTC Beauty Magazine August 2021

OTC Beauty Magazine August 2021

EXPERT ADVICE

By Mary Bandy

Get Gorgeous, Defined Curls with Salon Pro Twin Olive Maximum Hold Gel Bouncy curls with plenty of volume and definition is what every girl with

Curl “How To’s”

curly hair dreams of. The great news is that you can get those curls without

Twin Olive Gel provides superior holding power for quick, fun, and easy

having to shell out a ton of money at the salon. There are many methods

styles. Learn how to do an everyday look that’s perfect for any occasion.

to get your best curls that are simple enough to do at home, and they don’t require a lot of fancy products. You can do a ton of fun styles all

Finger Coils and Twist Outs with a Diffuser

with products available to you at your local beauty supply store. One of

Cleanse your hair with your favorite moisturizing shampoo. Next,

our favorites is Salon Pro’s Twin Olive Maximum Hold Gel. It smells great

condition your hair with a leave-in conditioner. Towel dry, but leave

and gives a long-lasting hold, plus it comes at a lower price point than

hair damp.

competitors, so it won’t break the bank.

Salon Pro’s Twin Olive Maximum Hold Gel is packed with mindful ingredients designed to nourish, add shine, and

down. 3.

revitalize your hair. Along with VITAMIN E and ALOE

palms. 4.

hydrating formula provides a strong, all-day hold for any hair type, and leaves you with sleek, beautiful

Run your palms and fingers through the loose section of hair, thoroughly coating each strand with moisturizer.

curls with no flakes or residue. It can be used for so many style options—twists,

Using your fingertips, scoop out a generous amount of a hair moisturizer, such as My DNA Hair Butter, and rub between your

VERA, it’s infused with two types of olive oil: Certified Organic Olive Fruit Oil and Olive Oil. This ultra-

Separate and clip your hair into 3-4 sections, leaving a few strands

Apply Twin Olive gel generously to each strand, using the same method you used to apply the moisturizer.

After the strand is coated in moisturizer and gel, create finger coils

molding, spiking, coiling or any other

by taking a few strands of hair, twisting them around your finger and

style you may think of! So, get creative!

releasing them to create a coil. You can also create two-strand twists. Repeat steps 3-6 with the whole head of hair.

OTC Beauty Magazine August 2021

If your hair that is clipped up starts to air dry throughout the process,

Once finished with the first section, repeat with the other 3-4 sections

use a spray bottle of water to moisten the hair before you apply the

of your hair, letting down a few strands of each section at a time and

moisturizer and gel.

working the moisturizer and the gel into each strand.

Attach a diffuser to your hair dryer.

Dry your hair at your preferred heat level for about 20 minutes.

10. Release twist outs once they are dry.

After your whole head is coated, take another small palmful of gel, and scrunch each section to enhance curls.

Let your hair air dry, and avoid touching your hair while it is drying to prevent frizz.

11. Enjoy your beautiful, bouncy curls! 9.

Your curls are ready to go!

As an extra step to maintain your curls and make them last longer, after your hair is completely dry, apply Salon Pro Hair Food to your roots. This

As an extra step to maintain your curls and add moisture, after hair is

will add moisture, soothe your scalp, and help your curls keep their body

completely dry, apply Salon Pro Hair Food to your roots.

and shape.

Wash-n-Go A wash-n-go is a quick and easy hair style that looks like it took way more effort than it really did. Don’t worry, we won’t tell anyone you actually slept in this morning. 1.

Cleanse and condition your hair. Towel dry, but leave hair damp.

Separate and clip your hair into 3-4 sections, leaving a few strands down.

Using your fingertips, scoop out a generous amount of a hair moisturizer, such as My DNA Hair Butter, and rub between your palms

Run your palms and fingers through the loose section of hair, thoroughly coating each strand with moisturizer.

Take your Twin Olive gel, scoop out two fingertips of gel, and thoroughly coat the hair strand.

Meet Mary Bandy

Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

OTC Beauty Magazine August 2021

EXPERT ADVICE

BACK T BASE

From vivid rainbows to soft pastels and back to blonde again Meet Crazy Color’s Back To Base Remover. In just 30 minutes or less, this creamy, non-drip formula will remove any existing direct dyes and take the hair back to its pre-lightened blonde state. Switching it up has never been easier. How Does it Work? Key ingredients such as Kaolin Clay gently removes impurities in the hair without stripping those hydrating natural oils. Kaolin Clay is known as the Earth’s natural cleanser, so no need for harsh chemicals here! How to Use

STEP 1 Mix one complete Back To Base sachet (45g) with 5, 10 or 20 volume developer, depending on the client’s hair condition, in a non-metallic mixing bowl.

STEP 2 Apply onto dry hair which has been previously pre-lightened and treated with direct dye.

STEP 3 Process at room temperature for up to 30 minutes, checking every 5 minutes until the desired result is achieved.

STEP 4 Thoroughly rinse the product out of the hair, then use shampoo and conditioner as usual—then dry and style as desired.

Crazy Color is now available at Jinny Beauty Supply. For more information, contact your salesperson or visit www.crazycolorus.com. 14

OTC Beauty Magazine August 2021

PERFECT FOR ALL COLORED HAIR TYPES

WWW.CRAZYCOLORUSA.COM

SALT AND SULFATE FREE TO ENSURE LONG LASTING RESULTS

CRAZYCOLORUNITEDSTATES

SUNFLOWER SEED AND BRAZIL NUT OIL SMOOTHES THE HAIR

CRAZYCOLORUSA OTC Beauty Magazine August 2021

MARKET PLACE

Children’s Hair & Skin Care All wet products in the haircare category aren’t created equal, especially in the children’s variety. Shampoos, conditioners and lotions that adults use may be too abrasive for your kid’s fragile tresses. Choosing the right products for your little one’s hair is the key to style success. Check out these 12 tried-and-true products that we’re sure your shoppers are going to love.

Hair Lotion Smooth, soften and seal in nourishment with the Just For Me® Natural Hair Milk Oil Moisturizing Lotion. This lightweight lotion fights frizz, humidity and flyaways that threaten to ruin the cutest of hairstyles. Formulated with coconut milk, shea butter and Vitamin E, this product also supports healthy hair and prevents breakage.

Fly-Away Gel Kiss flyaways goodbye with the ORS Olive Oil Girls Fly-Away Taming Edge Gel. This firm gel offers excellent hold for fly-aways around the hairline and nape, and it provides daily protection from styling damage. Infused with olive oil and Vitamin E, this product keeps hair healthy while imparting non-greasy shine.

OTC Beauty Magazine August 2021

Detangler When tender-headed kids are dreading wash day, reach for the Dream Kids Instant Moisturizing Detangler. It helps to restore natural oils, prevents breakage, split ends, and dryness by improving softness from the inside out. This lotion truly improves the state of the hair instantly to make it easier to detangle, define and control frizz.

Baby Oil For babies, skincare is just as crucial as haircare. That’s why we love Baby Sweet Baby Oil. Made for the most sensitive skin; this oil will work well to keep your new bundle of joy’s skin soft and moisturized.

Scalp Oil No one likes an itchy scalp, especially your little ones, but the Taliah Waajid Hair & Scalp Oil with Vitamin E can help. Not only does this oil soothe the scalp and prevent dryness, but it also stimulates hair growth, making it ideal for scalp massages, hot oil treatments and protective styling.

Leave-In Conditioner Increase manageability and reduce breakage with the Cantu Care for Kids Leave-in Conditioner. Styling your tot’s hair doesn’t have to be a challenge with this deep-conditioning cream. It offers a blend of pure shea butter, coconut oil and honey to nourish and nurture textured strands.

OTC Beauty Magazine August 2021

Children’s Hair & Skin Care

Shampoo Ditch the tears during bath time with Ampro’s Beautiful Child Sweet Pea Shampoo & Wash Me. This tear-free formula is gentle, yet it clarifies the hair and body. Thanks to its sweet pea protein, coconut oil, aloe, lavender and chamomile formulation, this shampoo cleanses with soft bubbles that moisturize and soothe.

Shower Cap Just like adults, getting a child’s hair wet isn’t always conducive to your schedule for the day. The Dream World Kid’s Shower Cap is the perfect solution, protecting your youngster’s hair from water while providing a child-appropriate fit for extra comfort.

Relaxer Sometimes, the best way to manage your child’s hair is to straighten it. However, a typical relaxer won’t do. You’ll need one formulated for children, like the Smooth Care Olive Oil Kids No-Lye Conditioning Crème Relaxer Kit. Created with shea butter and olive and coconut oils, this relaxer conditions and enhances the sheen of the hair, producing straight, stunning results!

OTC Beauty Magazine August 2021

Children’s Hair & Skin Care

Conditioner Bath time will be a breeze with the Mane ‘n Tail’s Spirit Untamed Caramel Apple Scented Conditioner. The brand encourages shoppers to “discover the spirit of great hair” with its new Spirit collection that includes the conditioner, as well as a shampoo and detangler. When used with the rest of the collection, this conditioner transforms hair into healthy, soft, silky strands.

Hydration Spray Many textured hair shoppers battle with dryness, and your kid’s natural tresses will likely face similar needs. With The Mane Choice Hair Solution’s Sweet Strawberry Fruit Medley KIDS Hydration Spray, you can get the hydration and definition you’ve always wanted for your child’s hair. The spray creates the perfect balance of hydration and intense moisture to boost any healthy hair growth regimen.

Children’s Cape Stylists and barbers looking for a protective garment solution for their child clients needn’t look any further than the Dream World Deluxe Kid’s Cloth Cape. The lightweight polyester cape features familiar cartoon characters and is easy to clean.

OTC Beauty Magazine August 2021

The perfect signature blend of traditional COCONUT MILK paired with

RICE WATER to miraculously nourish

and style your hair.

SHAKE

•A lightweight leave-in detangling moisture-rich conditioner.

•Refreshes hair up to 72 HOURS

•Ideal for ALL HAIR TEXTURES & EXTENSIONS. NO PARABENS . NO SULFATES . NO ANIMAL TESTING

SIGNATURE BLEND COCONUT MILK THE BEST PLANT-BASED MILK FOR HAIR •Adds Rich-Moisture

•Refreshes & Tames Frizz

•Softens & Shines

OLD LOOK

RICE WATER VITAMIN B, AMINO ACIDS •Detangles

•Makes Hair Stronger

•Helps Hair Grow

#MILKSHAKE_182021

LOOKING FOR MORE INFORMATION? CONTACT YOUR SALES REP OR SCAN HERE

PRODUCT CODE

DESCRIPTION

UPC

SKU SIZE

804

MIRACLE SHAKE LEAVE IN DETANGLER

8 56633 0080 4

236 ml / 8 ß oz

@KaleidoscopeHairProducts @DaRealBBJudy OTC Beauty Magazine August 2021

OTC Beauty Magazine August 2021

MAKEUP BRUSH USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES

BRUSHES:

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Dream World, Inc. 3505 N. Kimball Avenue, Chicago, IL 60618 | Tel. 847-600-3020 | Fax. 847-600-3025 | Toll Free 800-535-6110 24

OTC Beauty Magazine August 2021

Available Exclusively at Jinny Beauty Supply & Dream World

OTC Beauty Magazine April 2021

By Dawn Thompson

KNOWLEDGE TO KNOW

Drive Traffic with ® Hollywood Beauty ’s Organic Flaxseed Oil Hollywood Beauty® is the leader in certified organic pure oils and

cap. For skin, the oils are used in several ways to add an extra boost

multi-use beauty oils. Today’s shoppers find ways to use oils to

of moisture, such as adding the oils into a creamy moisturizer

seal in moisture and condition the hair for manageability

or as a natural replacement for a lotion.

in many styles like twists, twist outs, braid outs,

Hollywood

Beauty®’s Tea Tree is used in cleansers to reduce acne-

wash-n-go’s and braids. Natural hair wearers and

causing bacteria on the face, back and all over.

moisturized skin seekers use oil as often as:

Hollywood Beauty® Pure Organic Flaxseed Oil is rich in Vitamins E & B, and it moisturizes, elongates, and

•

strengthens hair. It is an excellent hair, scalp and

2x Daily if the hair is more coily or

skin moisturizer and is best when massaged in

tight textured;

•

to help increase circulation. It can help

2-3 days on average if the

promote hair growth and is excellent

hair is a curlier texture;

•

for caring for your edges and ends.

Daily to ensure moisturized skin, with an assortment of oils.

Traffic-Driving Certified Organic Oil Assortment

Meet

Hollywood

Beauty®Pure

Organic

Hollywood Beauty® certified organic pure oils have

Flaxseed Oil

continued to drive traffic at the point-of-sale over the past

Hollywood Beauty® oils are used in the morning to

years. Both assortment and education can contribute to the

moisturize, at night to improve hydration or help

excitement. Make sure you choose an assortment to help drive

lock moisture in before covering hair with a satin

traffic in your hair care aisle.

MultiOutlet IRI Data through April 2021

Current 52-WKS

Current 26-WKS

Current 13-WKS

52-WKS

26-WKS

13-WKS

YoY% Chg

YoY%Chg

Organic Tea Tree Oil 1 oz

$393,465

$477,956

$232, 679

$257,321

$113,506

$116,470

+21.5%

+10.6%

+2.6%

Organic Castor Oil 1 oz

$50,451

$205,913

$50,451

$103,605

$45,858

$62,613

+308.1%

+105.4%

+36.5%

Organic Hemp Oil 1 oz (New in 2020)

$28,960

$138,401

$28,960

$62,269

$26,505

$37,454

+377.9%

+115.0%

+41.3%

OTC Beauty Magazine August 2021

Hollywood Beauty® is excited to offer the No. 1 selling beauty oils for hair and skin with premium-quality ingredients. Our Hollywood Beauty Tea Tree® proprietary formula with Vitamin E and Aloe is over 20 years old and has thousands of positive, loyal consumer reviews across retail.com. With the weather turning warmer and skin and scalp having more “itchy” moments, Hollywood Beauty® Tea Tree Oil is the first choice for your dry,

Flaxseed 1 oz., 10-plus varieties

• Hollywood Beauty® Jamaican Black Castor Oil, 3 oz., seven varieties

• Perfect Results® from Hollywood Beauty®, 6 Pre-Mixed Pure Oil Cocktails with a touch of fragrance

itchy scalp. Tea Tree has antibacterial properties and is a fungus fighter. Also, don’t miss the opportunity to seal in moisture with the Omega 3,

Available at Walmart, Target, CVS, Walgreens Sally Beauty, and

6, 9 and many nutrients found in Hollywood Beauty® Hemp Seed oil,

Beauty Supply Stores and Your Local Beauty Supply, Worldwide

promoting healthy hair growth.

in-store and online.

Multiuse oils are mainstays for many hair, skin, scalp and body uses for

PLEASE FOLLOW US to learn about our latest innovation, education

individuals and families. Now with more DIY and problem-solving needs, Hollywood Beauty® has oils

and tips, and giveaways!

Website: hollywoodbeautyproducts.com

that meet all your needs better. From and

treatments, wanting

moisturization

Instagram (IG) @hollywoodbeauty_products

help

Facebook (FB) @hollywoodbeautyproductsinc

promote

hair growth, reach for oils rich in Vitamins E & B and nutrients like our newly launched Hollywood Beauty® Organic Flaxseed Oil.

Hollywood Beauty®, The No. 1 beauty and hair oil brand (based on IRI) includes a “hero oil” to meet all needs, everything from Tea Tree, Vitamin E, Hemp Seed and Jojoba oils to Jamaican Black Castor and Flaxseed oils to help promote hair growth and retention, reduce

frizz, provide moisture, strengthen and elongate hair.

• Hollywood Beauty® Effective Oil Blends, 2 oz., 8 oz., and the newly-launched 16 oz. Tea Tree and 30-plus varieties now available

• Hollywood Pure® Certified Organics, 1 oz. Tea Tree and New

Meet Dawn W. Thompson

Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin. 26

OTC Beauty Magazine August 2021

BUSINESS TIPS

By Jason V. Barger

Mindsets To Breathe Oxygen Into Your People

We All Could Use a Deep Breath Most teams and companies are still figuring out how to help support their people and engage with them remotely, in hybrid settings, and in in-person gatherings. With all that business people have been navigating: differing modes of communication, the expansion of remote workers, global health, issues of racism, social injustice and equity, political and economic uncertainty, they are also expected to maximize the experience, product or service that you are delivering to the mar-ketplace. Deep breaths are needed.

1. Clarity Vision + Direction is the air that all need to breathe. Is your mission clear? Is your vision clear? Are your values for how your team is committed to traveling clear? Is your Strategy for the following priorities clear? If not, your team may be gasping for air. Every time you breathe oxygen into these mindsets and concepts as a team, the air is easier for all to breathe. The path forward becomes clearer. Your team may not have all the answers, but they’ll have energy and clear direction on how to take the next step.

The process of breathing for the human body is “the process of moving air into and out of the lungs to facilitate gas exchange with the internal environment, mostly to bring oxygen and flush out carbon dioxide.” The

2. Inclusivity

leader’s role in teams and organizations is to breathe oxygen into their

Leaders in the world play an enormous role in widening the circle so that

people with mindsets and actions that fuel energy, possibility, connection

more diverse backgrounds, ideas, perspectives, and experiences have a seat

and progress while flushing out negativity, blame and toxins.

at the table. Teams and or-ganizations will lead the way forward in society

The best leaders and teams on the planet understand their role is to help breathe oxygen into their people that help give energy, hope, and life to thrive in a complex environment. These leaders and cultures are intentionally inhaling and exhaling with their people. The air they breathe and the mindsets they bring to stimulate action are everything.

OTC Beauty Magazine August 2021

by modeling how to have civil, respectful dia-logue and educate people on the strengths of diversity, equity and inclusion. When our teams are inclusive and welcoming, it breathes life and energy into all. We’re stronger together.

INTRODUCING

The Newest Power Couple!

Discover the power of Hemp and Avocado with Leaf Legacy. The combination of Organic Hemp Seed Oil, Avocado Oil and the patented, FiberHance™ bond builder will cure all your hair troubles. Together, these innovative ingredients work to defrizz, moisturize, combat hair loss and strengthen hair up to 3X. The inclusion of 10 Essential Oils assists in restoring your hair’s natural beauty. In the end, a true miracle for your hair!

FiberHance™

a patented, innovative ingredient that strengthens hair up to 3X. It works by creating additional hydrogen and ionic bonds within the hair keratin structure. Penetrates deep into the cortex and restores hair fiber strength.

Enriched with 10 essential oils!

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Leaf-legacy.com OTC Beauty Magazine August 2021

3. Agility

6. Ownership

Possibility + Adaptability is the name of the game in a changing world.

Accountability + Action are mindsets and oxygen that the best leaders

Leaders have to practice breathing oxygen that allows their minds to

and team cultures on the planet breathe. They

find new ways of doing things and the courage to adapt

connect the things they say they will do with

to emerging opportunities. If leaders return to the

positive accountability and action.

“this is the way we’ve al-ways done it” mindset, then

Accountability isn’t a negative word.

they will sit back and watch the oxygen leave the

It’s a positive mantra that all take

room (and their people).

ownership of. In a world where people are quick to gossip, point fingers, and be critics about

4. Grit

what isn’t working, the best

Resolve + Toughness is

leaders

critical to help people

into their people and shift

navigate their way through

conversations from blame

obstacles,

challenges,

to solutions-focused.

negativity,

finger-

breathe

oxygen

pointing, and division. The

Leaders help their people

proactively

breathe oxygen that stays focused on the present moment and the necessary actions to take

best

people breathe

cultures help

their

and navigate through obstacles

the next step. Tough-ness isn’t about being physically

together. They intentionally choose to inhale positivity and the six

stronger than others; it is about being vulnerable with your peo-ple and

mindsets above and exhale negativity, blame, gossip and division. The

still having the resolve to find solutions together.

air they breathe dictates the quality of air for all. The ecosystem of their culture is grown, developed, cultivated and led with intentionality, one breath at a time.

5. Rest Teams and organizations have an unhealthy association with the concept of rest. Americans last year left 768 million days of vacation on the table with their employers. That equates to nearly $66 billion of lost benefits. We’ve forgotten that the research shows that delib-erate rest is essential to elite performance. When we allow our bodies, minds and hearts to deliberately rest, we breathe more efficiently and are better at everything else.

The process for developing high-performing and engaged teams never stops, and the best leaders, teams and organizations are committed to breathing oxygen in how they hire, onboard, do per-formance evaluations, develop emerging leaders, and recognize excellence. The best leaders invest in their teams and the air they breathe together.

If you’re experiencing a lack of energy, passion or hope for the road ahead, it may be the air you’re breathing.

Meet Jason V. Barger

Jason V. Barger is the globally celebrated author of Thermostat Cultures, ReMember and Step Back from the Baggage Claim, and the host of The Thermostat podcast. His latest book, “Breath-ing Oxygen,” is set to be released in the Fall of 2021. As Founder of Step Back Leadership Con-sulting, he is a coveted keynote speaker, leadership coach and organizational consultant commit-ted to engaging the minds and hearts of people and growing compelling cultures. Learn more at JasonVBarger.com

OTC Beauty Magazine August 2021

BUSINESS TIPS

By Dr. Rhea Seddon

SEIZING THE DAY THROUGH OPPORTUNITIES THAT COME YOUR WAY Common laments often heard are: “I wish I had…”, “I should have…”, “If

journey with this end in mind. The plan must have a blueprint, a specific

only I had. . .”

set of actions to complete.

These complaints stem from an individual’s inability to recognize

Perhaps you think that you will be lucky and can achieve your goal without

opportunities when they appear or to act on them. Throughout our

hard work, but luck is what happens when preparation meets opportunity.

lifetimes, opportunities arise along our path. It’s knowing how to see them

Be sure you have prepared well and have the requisite skills when you

and when to act on them that determines our future.

learn about a great opportunity. This will give you the confidence to move bravely to your final goal.

If you look back on your past, you may remember times when there was a fork in the road when you had to decide which path to take. Choosing one

The Wisdom of Having a Goal - and a Backup Plan

route or the other can make a world of difference in the destination you

Narrowing down your hopes and dreams to something concrete through

reach. Here are some crucial things to consider.

planning and preparation is an important step.

The Power of Planning, Preparation and Being Ready

However, it is also essential to be realistic as you move forward. It is fine

It’s been said that if you don’t know where you’re going, you won’t end

to aim big, but it is also important to be realistic to assess your chances

up where you want to be. You must have a clear objective and plan your

of success. At some point, it may become obvious or unlikely that your

OTC Beauty Magazine August 2021

BLUEBERRY BLISS HAIR GROWTH COLLECTION BEFORE

AFTER

REPAIR. RESTORE. REGROW

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destination is not reachable. Don’t give up! There are alternative routes to

while who would be happy to guide you along with your career or life

get to the goal or somewhere near it. This requires you to always be looking

path. If you think about it, this network of people is the most likely to

for a Plan B (or perhaps several alternative plans) that will allow you to

understand who you are and what you are good at. Almost all successful

achieve the goal by another path, lead you to another goal or at a different

people are happy to offer a hand up to others in their profession or refer

time.

you to someone in their network. There will be people you don’t know but will meet. Never hesitate to speak to people in your field or the area you’d

The Appearance of an Open Door

like to enter. Ask your friends or colleagues for introductions to people who may be able to help you.

It will behoove you to lead a life full of interesting people and activities. Almost everyone who has achieved their dreams has learned from intelligent, ambitious people who can describe how they got to where they

The Challenge of Overcoming the Fear of Moving On

are. If you surround yourself with these people, they will often show you

We often get comfortable in our lives and our jobs and quake at the idea

how to open the door to a future like theirs. You may be surprised that

of having to change directions or lifestyles. Fear can sabotage our ability

someone you barely know or a long-lost relative will have the information

to see what the future might hold. It can be frightening to jump into the

necessary for your success. Throughout your life, you must listen for

unknown. Looking back at times when you made it through past upheavals

opportunities and assess whether they should pursued or studied further.

can give you good ideas to get you through this one. In times of uncertainty,

But remember, time will march on

it is good to have supportive friends and

with or without you. Don’t let a chance

family members who can encourage

to succeed pass you by.

you along this new path. Sometimes the only thing that one can do is put one foot in front of the other until a new

The Search for a New Path and

world opens up. Have the confidence

Why It is Never Too Late

that you can move on!

Rare is the life that follows one straight path. Whether by choice or

When you live a full and well-planned

by chance, most people will need to

life, it may be surprising to see how

change careers, work locations, job

many opportunities will bubble up all

positions or work environments. It can

along your way. Some will seem right

be challenging if you are let go from a

for you, others not. Some will take hard

job, or that job no longer exists. It can be even more difficult if you are older and find change difficult. Have you ever considered that you may find something better? Use this lull to pause, plan and pivot. Assess what skills

work and complete focus. Remember that it is never too late to start something new. You will always need to have a goal, a plan and be fearless.

you have, what you have a passion for and want to do. It can seem daunting but remember, it is never too late to learn new things and start afresh.

Ask for help from others and have a backup plan (or two!). You must always be listening for and assessing those opportunities with curiosity and

The Value of the Network of People You Know Don’t forget that there are probably many people you have known for a

Meet Dr. Rhea Seddon

courage. In the end, you will be able to rest assured that you did not pass up the “chance of a lifetime.” Always remember that you live in “The Land of Opportunity!”

Dr. Rhea Seddon is an astronaut and the author of “Go For Orbit,” a memoir about her adventures spending 30 days in space aboard the space shuttle. She is also a former surgeon, healthcare executive and entrepreneur. Dr. Seddon speaks to audiences of all kinds on teamwork, leadership and taking advantage of opportunities. To learn more, visit www.astronautrheaseddon.com.

OTC Beauty Magazine August 2021

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OTC Beauty Magazine August 2021

BUILDING TRUST Right From The START

Typical Card Transaction Customer Merchant’s Business

Merchant Received Approval or Decline Notice

FEES, FEES & MORE FEES

Merchant Processor

Credit Card Network

Merchant Processor

Credit Card Network Credit Holder’s Issuing Bank

This is just a fraction of the names of fees that can be charged at the processor level. Interchange Fee Assessment Fee Processor’s Markup Merchant Account Provider Fee Customer Service Fee File Fee Terminal Lease Fee Rental Fee 36

Withdrawl Fee Gateway Fee Statement Fee Account Fee 3D Secure Account Set Up Fee Non Compliance Fee

OTC Beauty Magazine August 2021

starts with:

ONE FLAT RATE Dash-Pay is the Original Flat Rate Credit Card Processing company. We offer a transparent Flat Rate, regardless of the type of card or the way you process it. End the ridiculous fees.

No Hidden Fees!

Eddie Jhin President of Jinny United proudly endorses Dash-Pay credit card merchant over many others in the market place. Eddie Jhin states, “I firmly believe the honesty and capability of the people running this company and this is why all my companies will be using their service”.

DASH-PAY.COM POSPAY Payment Solutions, Inc (POSPAY) based in Boston is a registered Member Service Provider (MSP) of WorldPay, and a registered Independent Sales Organization (ISO) with Visa & MasterCard.

JAMAICAN BLACK CASTOR OIL

Healthy Hair Growth Longer Thicker Hair Soothes the Scalp Dry Itchy Scalp Fights Dandruff Eczema Psoriasis Aches & Pains Moisturizing Skin OUR STORY Sunny Isle Jamaican Black Castor Oil seeds are grown and the oil extracted by Farmers in rural Jamaica making it possible for them to provide fortheir families. OTC Beauty Magazine August 2021

URBAN CALL — HEALTHY LIVING EVERY DAY!

Getting back to family — set your heart on it The American Heart Association has fought the pandemic since its early stages because we are dedicated to helping people live longer, healthier lives. The virus can cause serious heart complications and strokes in otherwise healthy people and individuals with heart disease and heart disease risk factors are at increased risk for severe complications from COVID-19. Like many, you may face higher risks for COVID-19 complications because of diabetes, high blood pressure and heart conditions. The prevalence of high blood pressure in Black Americans is the highest in the world, with 45.7% of Black adults in NC with hypertension. About half of the Black adult population in the U.S. has some form of cardiovascular disease. A COVID-19 vaccination will help protect you, your family and your community. To eliminate the virus and get

Sandra Miller Jones

SMSi Healthy Living Solutions, Inc. Founder & CEO

Lafayette Jones

Publisher, Urban Call; SMSi-Urban Call Marketing, Inc. President & CEO

Let’s all do our part!

Image credit American Heart Association

back to normal, the American Heart Association encourages everyone to get vaccinated as soon as they are eligible. The best researchers and medical experts in the country urge you to get a COVID-19 vaccine as soon as it’s available to you to help eliminate the pandemic. All approved vaccines are safe and effective and the best one is the one that’s available to you.

“Our American Heart Association Think & Action Tank works to address health equity within the Triad through their time, talents, network and passion.”

OTC Beauty Magazine August 2021

Community Champions Cynthia Williams Brown, PhD

2 Crystal Dixon, MPH

American Heart Association Champions Angela Bassett, Actress

Michael Johnson

Gerald Johnson, AHA

Executive VP

Your state or local health department will have information on when and where to get a vaccine. Your doctor can help answer questions that pertain specifically to your health history. It’s up to you. Learning about the COVID-19 vaccine can be the first step to get back to your life. Get informed, visit heart. org/vaccine.

Jennifer Lawson, Executive Director American Heart Association in the Triad

Making an Impact Against COVID-19: Committed to Fighting Coronavirus

Stephen “tWitch” Boss

Inside... 2

We are delighted to partner with the American Heart Association on its programs to help deliver the facts about the COVID19 vaccines to our community and the Hair, Heart & Health initiative that is uniting with barbershops and beauty salons. We had our shots because all the information we researched made it clear that the approved vaccines are both safe and effective. Although we are still cautious, especially in crowds, we are free to visit and hug our loved ones again. You can be, too!

URBAN CALL — HEALTHY LIVING EVERY DAY!

PAGE 2

Committed to making a difference in our communities

Triad AHA Marketing & Communications

The American Heart Association’s Triad Mobile Kitchen Chef during pre-COVID-19 times went to community centers, farmers markets, and neighborhoods in food deserts in Guilford County – educating tens of thousands of families on how to cook and eat healthier on a shoestring budget. Then with additional support from Healthy Blue, Chef N’Gai is able to cover all of the Triad with these services as classes begin to re-open!

Community champions

As Chief Diversity Officer for the American Heart Association (AHA), Gerald brings a wealth of experience in building brands and driving sales results for great brands including Lever 2000, Oreo, Chips Ahoy, Dr Pepper, 7-UP, Snapple, Gerald Johnson Healthy Choice, Orville Executive VP: Office of Health Redenbacher and Earvin “Magic” Johnson at fortune Equity & Chief Diversity Officer 100 companies including Unilever, Nabisco, Cadbury Schweppes, Dr. Pepper/7-UP, ConAgra Foods and Magic Johnson Enterprises. During his tenure he’s held various leadership positions in Marketing, most recently as Chief Marketing Officer for Magic Johnson Enterprises and the

Magic Johnson Foundation with accountability for leading marketing across all businesses, as well as driving revenue and sales for Strategic Alliances, Licensing and Fund Raising. An industry leader and sought out speaker, Gerald currently holds responsibility as Chair of the Sponsorship and Event Marketing Committee for the Association of National Advertisers (ANA) and other advisory board roles. From a volunteer leadership perspective, Gerald is committed to making a difference in communities nationally by serving on committees and boards over the years at The American Heart Association, American Diabetes Association, Muscular Dystrophy Association, Catholic Big Brothers/Big Sisters and Meals on Wheels.

“Racial disparities are present in heart disease, stroke, and are risk factors for cardiovascular disease. I’m proud to work with the American Heart Association as they focus on improving health and racial equity across the Triad.”

“It is imperative that people in positions of power make a concerted effort to dismantle systemic barriers permeating the US healthcare systems to achieve health equity for all.” Crystal Dixon, MPH Assistant Professor at UNC Greensboro, Member of Greensboro Health Disparities Collaborative

Cynthia Williams Brown, PhD Chair Department: Health, P.E. and Sports Studies at Winston-Salem State University

American Heart Association champions Actress and activist

The SMSi Companies Corporate Offices 51 E. Fourth St., Suite 1702 Winston Salem, N.C. 27101-4257 Office: (336) 759-7477 Fax: (336) 941-3547

SMSi & Urban Call Community Outreach Office Goler CDC Center 899 North Liberty Street Winston Salem, NC 27101 Office: (336) 759-7477

Issuu.com/Smsiurbancallmarketing.com SegmentedMarketing.org

Angela Bassett

Olympian, legendary stroke survivor

SMSi-Urban Call Marketing, Inc. President and CEO; Urban Call Publisher: Lafayette Jones Executive Editor: Alan Cronk Production Manager: Jodi S. Sarver Digital Services Director: Jimmy Davies, Every.Black

Video Production Manager: Chris Downey, Downey Digital, LLC Photographer/Videographer: Donevan Cherry, CherVeli Media Financial Services: Roslyn Hickman Warehouse, Collation & Shipping Manager: Vincent Harris

SMSi Healthy Living Solutions Inc. SMSi Founding Chair and CEO: Sandra Miller Jones National Project Manager: Constance Baker Harris National Logistics Manager: Camille Allen Director, Financial Services: Roslyn Hickman

Angela Bassett, who stars in the TV show “9-1-1” and in recent blockbuster movies “Black Panther” and “Mission: Impossible – Fallout,” is AHA spokesperson for the For Your SweetHeart awareness campaign, “Losing my mother, the person who encouraged me to pursue my lifelong dream of becoming an actress, was a wake-up call to start talking about the risk of heart disease with my family members.”

Michael Johnson

Agent Ambassadors: Charlie Bethea, Alvin Borders, Yvette Canty, Constance Baker Harris, Talaya Loyd, Sharon Lyles, Natalie Nicholson, Debra Shore, John Wall

A stroke slowed Olympic legend Michael Johnson. Responding F.A.S.T. sped his recovery. Johnson is helping the American Stroke Association spread the word about recognizing the warning signs of stroke. He’s the perfect pitchman for the acronym long used in stroke awareness because it’s a word he knows as well as anyone: F.A.S.T. It stands for face drooping, arm weakness, speech difficulty, time to call 911.

TV personality

SMSi Community of Networks Stephen “tWitch” Boss

Dancing and TV personality, Stephen “tWitch” Boss Holker and Allison Holker, teamed up with the American Heart Association to lead a series of virtual, living-room friendly dance sessions. These high-energy videos are fun for the whole family and can be accessed through Facebook, Instagram, YouTube and heart.org/ movemoretogether.

OTC Beauty Magazine August 2021

URBAN CALL — HEALTHY LIVING EVERY DAY!

PAGE 3

Feeding families in need Feeding fam With the support of UnitedHealthcare, the American Heart Association With the support of UnitedHealthcare, supported Cone Health Healthy the American Heart Association Communities by collaborating with provide 100 local farmers markets supported ConetoHealth Healthy free boxes of produce each week for Communities by collaborating with eight weeks in public housing communities. local farmers markets to provide 100

Feedingfamilies families in need Feeding in need In total, produce were given free boxes ofboxes produce each week for

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Inlocal total, produce were given farmers markets provide 100 local farmers markets to toboxes provide 100 In free boxes of produce each week for for free boxes of produce each week out at different churches, ve eight eightweeks weeksininpublic public housing housing “UnitedHealthcare is committed to community communities. “People loved thecenters fresh fruitsand apartment communities. As helping people live healthier lives and and vegetables. One family complexes, helping feed over 850 is proud to partner withInthe total,produce produce boxes wereto given InIntotal, boxes given he addition to fresh fruitsfruits and and In American addition to fresh comes out to talk to me outatatdifferent differentchurches, churches, out vegetables, the American Heart Heart Association of the Triad because vegetables, the American Heart families in every need in our Greensboro about the box on communitycenters centers and and apartment apartment community Association included heartheart of its mission to build an equitable, Association included Thursday. She talks about complexes, helping to toNC feed over and Highhelping Point, communities. Hart Womackhealthy helps deliver produce boxes. complexes, feed over 850 850 recipes and information am healthier community and focus on the healthy recipes and information how healthy the green families in need in our Greensboro on staying healthy, especially families in need in our Greensboro non-medical drivers of health such as on staying healthy, especially vegetables and High were Point,for NCher communities. Hart Womack helps deliver produce boxes. amid the pandemic. and High Point, NC communities. Hart Womack helps deliver produce boxes. amid the pandemic.Corinna Miller, food insecurity. Both of our Jamilla Pinder, family. 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She said it The is hard to alone getting the boxes again. health benefits nutritious meals to eight non-profits. American Heart A lot of the families have asked if they will be Assistant Director, employee kitchen, preparing and distributing 48,000 organizations encourage are fresh good the children. They need benefits all the help find fruit andThe Association received 4,000 of the meals to distribute to getting thefor boxes again. health alone Cone Health nutritious meals to eight non-profits. American Heart they can get with the virtual learning and being clients with the greatest foodcollaboration needs.” in order to pos are good for the children. They need all the help received 4,000 of the meals to distribute to HealthyAssociation Communities vegetables where she shops. alert.” they can get with the virtual learning and being clients with the greatest food needs.” affect change. When COVID alert.”

A lot of the families have asked if they will be Made possible by: getting the boxes again. The health benefits alone possible by: need all the help are good for the children. Made They they can get with the virtual learning and being 40 OTC Beauty Magazine August 2021 alert.”

employee kitchen, preparin nutritious meals to eight no Association received 4,000 o clients with the greatest foo

LOVE YOUR HAIR LOVE YOUR HAIR LOVE YOUR HEART

LOVE YOUR HEART

LOVE YOUR HAIR LOVE YOUR HEART LOVE YOUR HAIR LOVE LOVEYOUR YOURHAIR HEART LOVE YOUR HEART

The American Heart Association's Hair, Heart & Health program is uniting The American Heart Association's Hair, Heartin&the Health program is uniting with barbershops and beauty salons Triad (Greensboro/High Point/ with barbershops and beauty salonsCarolina). in the Triad Through (Greensboro/High Point/ salon and Winston-Salem area of North this program, Winston-Salem area of North Carolina). Through program, salonare andbeing encouraged, barbershop staff have been trained, bloodthis pressure checks barbershop staff have been trained, blood pressure checks are being encouraged, merican Heart Association's Hair, Heart & Health program is uniting and stylists and barbers are engaging their clients with heart health information to and stylists and barbers are engaging their(Greensboro/High clients with heart health information to barbershops and beauty salons in the Triad Point/ help reduce risk factors for heart disease and stroke. Live Chair Health will also now be joinin help reduce risk factors for heart disease and stroke. Live Chair Health will also now be joining ton-Salem area ofHeart North&Carolina). Through this program, salon in and with Hair, Health – making health conversations the barber’s chairpossible. even more poss with Hair, Heart & Heart Health – making health conversations in the barber’s chair even more The American Association's Hair, Heart & Health program is uniting ershop staff have been trained, blood pressure checks are being encouraged, with barbershops and beauty in the&heart Triad (Greensboro/High Point/ Theand American Heart Association's Hair, Heart Health program is uniting tylists barbers are engaging theirsalons clients with health information to Winston-Salem area of North Carolina). Through this program, salon and “Barbershops are pillars in pillars the and imperative toimperative the “Barbershops are in the neighborhood and thejoining with barbershops and beauty salons in theneighborhood Triad (Greensboro/High Point/ reduce risk factors for heart disease and stroke. Live Chair Health will also nowto be education of our people. We encourage our neighbors to come in, education of our people. We encouragechecks our neighbors to come in, barbershop have been trained, blood pressure are being encouraged, area ofand North Carolina). Through thisbarber’s salon and Hair,Winston-Salem Heart & Healthstaff – making health conversations in the chair even more possible. sit talk about everything related to having aprogram, healthy family,” sit and talk about everything related to having a healthy family,” and stylists and barbers are engaging their clients with heart health information to shared Derek Brooks, Owner of Gentleman’s Grooming in barbershop staff have been trained, blood pressure checks Lounge are being encouraged, shared Derek Brooks, Owner of Gentleman’s Grooming Lounge in Winston-Salem. reduce factors for heart disease and stroke. Live Chair Health will also Winston-Salem. andhelp stylists andrisk barbers are engaging their clients with heart health information tonow be joining “Barbershops are in the neighborhood imperative the Hair, Heart & Health – making health in the barber’s chair even more poss “Aspillars a cosmetologist, we’re ableconversations to and advise our clients to about hair, skin helpwith reduce risk factors for heart and stroke. Live Chair Health will also “AsNow adisease cosmetologist, we’re able totoadvise our clients about hair, now skin be joining and nails. with the parallel for heart health, we will some education of our people. We encourage our neighbors come in, have with Hair, Heart &talk Health –everything making health conversations the barber’s chair and nails. Nowour with theto parallel forin heart health, we haveeven some more possible training to also advise clients have a healthier lifestyle,” saidwill sit and about related to having a healthy family,”

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Now theare parallel for heart we will haveoverall some “Ourwith clients very comfortable in the chair and health information and training from the American Heart Association, sit and talk about everything related to having a healthy family,” Winston-Salem. training to advise our clients to have a healthier said conversations happen naturally. Now withlifestyle,” the materials, LOVE YOUR HEART we canalso beDerek even more factual and helpful,” said Charlz Henry, shared Brooks, Owner of Gentleman’s Grooming Lounge in Monique Owner, Operator of information and Studio training from the American Heart Association, Stylist from “As The a Hot Seat Salon inParks, Greensboro. cosmetologist, we’re to advise our clients about hair, skin Winston-Salem. The American Heart able Association's Hair, Heart & Health program is uniting Monique Michelle the Studio in Winston-Salem. we can be even more factual and helpful,” said Charlz Henry, with barbershops and beauty salons in the Triad (Greensboro/High Point/ and nails. 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Live Chair Healthsaid will also now be joining training to also advise our clients to have athe healthier lifestyle,” Monique Michelle Studio in Winston-Salem. with Hair, Heart & Health – making health conversationsHeart in the barber’s chair even more possible. Andrew Suggs, CEO Founder of Live Health. “Together with the American information andand training from theChair American Heart Association, Monique Parks, Owner, Operator of “We are on a mission to save the lives of African Americans by addressing chronic health conditions Association, aremore elevating barbers and stylists into becoming not only leaders in their we can bewe even factual and helpful,” said Charlz Henry, Monique Michelle Studio in Winston-Salem. through the trusted relationships established between hair professionals and their clients,” “Our clients are verybut comfortable inthose thethe chair and overall health “Barbershops are pillars in the and imperative to the shared for who sit inneighborhood their chairs.” Stylist from The Hot Seat community, Studio Salon inlifesavers Greensboro. education of our people. We encourage our neighbors to come in, Andrew Suggs,conversations CEO and Founder of Live Chair Health. “Together with the American Heart happen naturally. 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Made possible by: Made possible by:

OTC Beauty Magazine August 2021

TREND

ALERT

BACK TO SCHOOL Hair Trends for Curly Girls with ApHogee Back to school doesn’t have to mean back to basics. In fact, back to school in 2021 means new trends and styles to try! Here are some quick and easy options sure to impress classmates and add a unique flair to your look:

3. Hair Plopping This TikTok trend is all the rage for curly-haired girls! This technique involves wrapping or “plopping” hair in a microfiber towel (or even a t-shirt!) when wet, so it retains moisture when drying. We recommend using ApHogee’s Style & Wrap Mousse (8.5

1. Curly Pull-Through Braid

oz./$7.99) to add shine and fight the humidity-induced frizz this

This look is perfect for curly/wavy hair and focuses on the mid-

summer!

part of the hair and down. This loose braid shows off hair’s natural movement. Try ApHogee’s Curlific Curl Definer (8 oz./$8.99) to add definition and control before braiding. It also helps the hairstyle resist humidity all day while keeping hair soft and lustrous.

4. Sky High Pony This trend will never go out of style and can be dressed up or down depending on your mood! To keep curls nice and bouncy, we recommend enhancing the ends using ApHogee’s Curlific! Curl

2. Wavy or Curly Curtain Bangs

Definer (8 oz./$8.99)! This product will add definition and control

Curtain bangs take on a whole new life when there is curl, movement,

to curly chaos!

and texture! Famed actress Zendaya has been the inspiration behind this gorgeous and carefree trend! To add moisture and shine to your curtain bangs and hair, use ApHogee’s Curlific! Hydrating Curl Serum (6 oz./$6.99). This finishing fluid is perfect for locking in moisture, shine and imparting a soft hold.

OTC Beauty Magazine August 2021

Whatever your style, make sure your hair is in the best condition possible as you start a new school year. Healthy, well-moisturized, shiny strands are always in style.

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OTC Beauty Magazine August 2021

FEATURE

By Dr. Shanessa Fenner

20 Steps to Healthier, Happier Hair for Youngsters Taking care of your child’s hair can be a challenge. Healthy natural hair needs a lot of time, maintenance, and attention. Rather than relying on the local stylist to care for a child’s hair, parents can take the reigns by learning how to tackle wash day themselves. By taking the proper steps, parents can learn to care for and style their children’s hair and encourage healthy new growth.

GENTLY SHAMPOO Cleansing a child’s hair can be tricky, especially if they are dreading the detangling process. Follow these tips and tricks to start the next wash day on the right foot. 1.

Give your child an eyeshield or goggles if they dislike having water on their face.

Wet the scalp and hair with warm water.

Use shampoos that are infused with vitamins and antioxidants formulated for kids. Adult shampoos can be too harsh for a child’s hair.

Put a small amount of shampoo in your hand and gently massage it into your child’s scalp.

OTC Beauty Magazine August 2021

Just For Me Curl Peace Tender Head Pre-Shampoo Detangler This natural hair care product is designed for kinks, curls, and coily hair. The treatment contains raw honey, cocoa butter, and marshmallow root extract to help detangle the hair.

AVAILABLE NOW

1,2,3 Style & Go FOR STRONG HEALTHY HAIR 2

What It Does: Taliah Waajid™ Green Apple & Aloe Nutrition Leave-In Conditioner deeply moisturizes, revitalizes and softens the hair for optimal detangling and conditioning. Strong hair is soft, moisturized and voluminous. Unveil the natural, alluring strength of your hair.

What It Does: Taliah Waajid™ Green Apple & Aloe Nutrition Curl Definer is a nutritive hair care regimen that strengthens and moisturizes the hair while remaining gentle enough for daily use.

Strong hair is soft, moisturized and voluminous. Unveil the natural, alluring strength of your hair.

What It Does: Taliah Waajid™ Green Apple & Aloe Nutrition Shampoo gently cleanses, refreshes and softens the hair for manageability, and prepares the hair for conditioning and styling.

3 What It Does: Taliah Waajid™ Green Apple & Aloe Nutrition Apple Seed Oil Strengthens strands, Helps restore shine, Smoothes frizzy hair and Helps seal split ends.

WWW.NATURALHAIR.ORG @TALIAHWAAJIDBRAND | #APPLEALOE

OTC Beauty Magazine August 2021

CONDITION WITH CARE You should deep condition your child’s hair biweekly or monthly, depending on the condition of their hair. Deep conditioning helps keep the hair soft and shiny. Once you’ve thoroughly rinsed out your shampoo, be sure to:

Apply the conditioner from root to tip to cover every hair strand.

Allow the conditioner to sit for 15-30 minutes or sit underneath a hooded dryer for 15-20 minutes for maximum absorption.

Detangle hair with a wide-tooth comb to prevent breakage.

Rinse the hair with cold water to seal the strands’ cuticles and remove the conditioner.

Use a towel to gently squeeze the excess water out of the hair.

Let the hair air dry or use a hairdryer on a low setting.

SheaMoisture Mango & Carrot Kids Extra Nourishing Conditioner This conditioner softens and smooths children’s hair while detangling and working out the knots.

OIL THE HAIR & SCALP Curly Chic Curly Kids Mixed Hair Haircare Custard This product is infused with coconut oil, designed for curly, kinky, coily, wavy and frizzy hair. It locks in moisture, making the hair strands soft and manageable.

It is essential to keep your child’s hair oiled consistently. Oiling ensures the hair and scalp are adequately nourished and conditioned. Try not to skip these necessary steps. 1.

Choose an oil to fit your child’s hair needs. Coconut, olive and avocado oils are all great options.

Massage the oil into the scalp to encourage blood flow and nourish the scalp and roots.

Seal the ends of strands with oil to prevent breakage.

TRIM & CUT Don’t let those clippers intimidate you. Trimming is vital to hair growth, as it removes split ends and reduces breakage. However, cutting a child’s hair isn’t as tough as you’d expect. Simply follow these steps.

Clean and dry the hair.

Use a wide-tooth comb to comb the hair, stopping just before the ends.

Let the hair hang naturally, and don’t hold it between your fingers.

Cut hair in a straight line and repeat throughout hair.

If cutting a boy’s hair, invest in a quality pair of clippers.

Use guards to control how much hair is removed.

Cut the front of the hair and work your way to the back.

Use scissors to trim around the ears and a trimmer to clean up the hairline.

Wahl Professional 5-Star Magic Clip There’s a reason why so many barbers love these clippers. They effortlessly cut and fade the hair without snagging or irritation, perfect for dealing with a wiggly toddler.

Be sure to be flexible with your child’s hairstyles because you don’t want to damage the hair or cause unnecessary pain from styling. Use these hair care tips to keep your kids’ mane happy and healthy.

Meet Dr. Shanessa Fenner

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

OTC Beauty Magazine August 2021

PRODUCT DESCRIPTION DUO Line It Lash It, combines two must have products into one innovative, easy to use product that provides the perfect liner and lash look. Line It and Lash It is an adhesive and eyeliner all in one! DUO Line It Lash It

3.5 g / net wt 0.12oz

Line It Lash It Eyeliner & Lash Adhesive Black

POINT OF DIFFERENCE DUO offers an adhesive that does double duty as a strip lash adhesive and eyeliner. DUO Line It Lash It applies easily like a traditional eyeliner and offers the long wear of an adhesive. With a swipe of a brush, you have a complete liner and lash look. No more guesswork on how to apply a lash.

MAIN POINTS DUO Line It Lash It is a lash adhesive that looks like an eyeliner, applies like an eyeliner, provides the prefect eyeliner swipes but holds your lashes like DUO adhesive. May also be used without lashes as just the perfect waterproof liner.

FEATURES & BENEFITS • • • •

OTC Beauty Magazine August 2021

• • • •

Non-tacky when dry Long lasting wear Waterproof Paraben and latex free

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2 in 1 DUO that is both an adhesive and an eyeliner For both your beauty and lash needs in one convenient, time saving product Easy to use, apply like traditional eyeliner Dries matte black

TOP

TOP-SELLING Styling Products for Kids

FIVE

Whether shoppers are preparing to get their kids ready for school or looking for new solutions for their children’s hair woes, parents know that reliable hair products are essential. With many brands releasing their own children’s collections, choosing the best products for your OTC may feel overwhelming. Before you decide, check out the current top-selling children and baby haircare products at Jinny Beauty Supply.

Cantu Care for Kids Conditioning Detangler CTU544

Detanglers are a must-have in any household with kids, but

luckily this product from Cantu is up to the task. This gentle detangler releases tangles and reduces breakage, and is

gentle enough to nurture a youngster’s fragile tresses without damage.

HIGHLIGHTS Softens strands

Reduces hair breakage

Infused with shea butter, coconut oil & honey

Just For Me Texture Softener System SN37400

When parents are sick of the tangles and frizz,

they reach for a softening kit from a brand they trust. The respected Just For Me brand has

a loyal following that loves the curl loosening effects of this softener system.

OTC Beauty Magazine August 2021

3. Sulfur8 Kid’s Medicated Anti Dandruff Hair & Scalp Conditioner ST452

Itchy, dry scalp isn’t just a grown-up issue. Children battle scalp irritation, too. That’s why shoppers love this medicated anti-dandruff conditioner. Perfect for soothing the tender scalps of children ages 2 to 12, this product can eliminate a scratchy, flaky scalp with regular use.

Mane Choice Sweet Strawberry KIDS Hydration Spray MANE574

This intense hydration spray is a daily

essential for any textured-haired child. It

is formulated to rehydrate and define the youngster’s hair while nourishing it with

essential vitamins for growth and retention.

5. Soft & Precious Moisturizing Cream Hairdress

SP6752

Even though a baby’s hair is typically fine and soft, it

still needs moisture. That’s why shoppers repeatedly

buy this hairdress. Infused with olive oil and lavender,

this moisturizing cream banishes dry hair and leaves it

shiny and moisturized.

OTC Beauty Magazine August 2021

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OTC Beauty Magazine August 2021

Beauty AMBASSADOR STYLING TOOLS

By Sara Rueda

Not Just Another Curl Power Up Your Curl Style

So many styles, how’s one to choose? Good thing no rule says you have

Now, that may sound great, but technology doesn’t work alone. Not all

to stick with one. If you’re looking to create curls, all you need is one tool:

hair is the same – with different textures, types, thicknesses, and so on,

a curling iron or wand. In particular,

what’s the secret to achieving stunning

the ever so versatile ¾” barrel. Perfect

results for all? Heat. Sometimes less,

for everything from defined curls and

sometimes more. Multiple heat settings

beachy waves to touching up natural

work with other features to adjust and

textures. Narrowing down the barrel

customize to the user’s style needs. The

size is only a start. Here are a few other

Gold ‘N Hot Professional ¾” Spring

features that make all the difference.

Curling

Iron features adjustable

temperature control and reaches up to 500˚ F, offering plenty of options. Getting the style is one thing; making

Plus, a 60-second heat-up is a win

sure that style lasts is another! Sealing

for anyone, no matter the heat you’re

the look starts with the iron, and

choosing.

technology and materials play a huge part. The Gold ‘N Hot Professional ¾”

Spring Curling Iron features a barrel

Now, who’s ready to curl? Gold ‘N

designed with 24K Gold technology.

Hot aims to support stylists and hair

The name says it all, but this styling surface is a phenomenal heat conductor

enthusiasts with professional products for every step of their process.

and is efficient at heating evenly. This helps protect hair, craft consistent

We provide a wide variety of quality styling tools to help you achieve the

results and, best of all, gives you long-lasting looks.

most gorgeous results and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Meet Sara Rueda

Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.

OTC Beauty Magazine August 2021

Redefine Your Curls 3/4" SPRING CURLING IRON

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OTC Beauty Magazine August 2021

CLIPPER TIPS Sponsored by Andis Co.

THE PERFECT PAIR By Kenny Duncan

Andis Global Educator – US Team Lead Detachable blade clippers such as the Andis Supra ZR® II Cordless Clipper and the Andis UltraEdge® Detachable Blades in various sizes are primarily used to remove high volumes of excess bulk. The power of the motors paired with the quality craftsmanship of the detachable blades means bulk removal can be done in the most effective and efficient way. The biggest benefit for a barber from a detachable blade clipper is how time-saving they are. This benefit becomes most valuable in the newfound ability to service more customers or provide the same number of customers with more services. A detachable blade clipper is a must-have for the clipper cutter who is serious and desires to achieve quality cuts fast. Pair your Supra ZR® II with the appropriate blade sets for the use case to experience the most benefits. The Andis Company manufactures various detachable blade sizes across two different model types, UltraEdge® and CeramicEdge®. The sizes range from a 00000 (close to bald) to a 3/4 HT (3/4 inch). Since time is money and detachable blade clippers and blade sets provide its user with extra time, the cost of a detachable clipper is often considered an investment. The return on this investment will continue to be reaped for years to come due to the high-quality craftsmanship. A two-year warranty backs all Andis detachable blade clippers. Andis UltraEdge® blade sets are made of high-quality stainless steel that help its user handle even the biggest jobs with ease. My favorite UltraEdge® blade set is the Detachable Outliner® Blade because it saves my trimmers from completing the dry shaving tasks. Pairing the Outliner® Blade with a detachable blade clipper allows me to dry shave faster while maintaining client comfort. Andis CeramicEdge® blades provide the same quality cut as the UltraEdge® blade sets, but they add the ability for the blades to stay cooler, longer during use. The CeramicEdge® blades also stay sharper longer, and as a result, cut hair with ease for a longer period. When servicing children, their constant movement can be a challenge for barbers, leading to the clipper running longer than when working with an adult client. The longer run time can cause the blades to heat up very quickly. Barbers can use the CeramicEdge® blades to keep children from receiving a longer and more uncomfortable haircut. For more information about the latest detachable blade clippers and the perfect detachable blades to pair with it, visit andis.com today. Kenny Duncan is an internationallyknown barber, stylist, make-up artist, photographer, educator and salon owner. He is the barber for several Grammy awardwinning artists and has toured the world as the barber for Lady Gaga world tours and the Adele Live world tour. Kenny has also styled for major motion films such as” Fantastic Four,” “Creed” and “Creed II,” starring Michael B. Jordan. He also is the personal barber to NBA stars Ben Simmons, Joel Embiid, Tobias Harris, & Jimmy Butler. He is the co-owner of a well-known 14-chair salon called Main Attraction Unisex salon, and is the U.S. Lead Educator for the Andis Company.

OTC Beauty Magazine August 2021

THERAPY TRENDS Grooming Rites of Passage By Elayne McClaine

The culture of children’s grooming and hair care is nurtured from the days of being a toddler. Parents identify the types of topical products to use on the child by determining the child’s hair texture, categorized by a range from 1-4. AfricanAmericans and multicultural children typically fall in between the 2 to 4 categories. The tighter the curl pattern, the more prone to breakage. In some children, protective styling rituals will be used, requiring more braiding and manipulation and more products. The haircare market is flooded with all types of hair care solutions to accommodate children from infancy to toddlers and pre-teens. They are being launched in colorful pomades, puddings and potions. A new trend in the market is to market beyond the little girl hair care segment. More products are launching for boys with braided or naturally flowing locks. More products are available for the increasingly multicultural and Hispanic markets. New sub-segments result in more shelf space. The kiddie culture brands offer multiple products to cleanse, condition and define a child’s hair texture. Parents are becoming more and more concerned about plant-based, natural and pollutant-free products. Parents are becoming more and more concerned about hair loss in children due to the traction and trauma of styling. There are also qualms about healthy hair growth and the avoidance of long-term or permanent hair loss. OTC consumer moms are becoming more proactive about avoiding damage and destruction to their children’s tresses. They will spend on kiddie products that will nurture, protect and create a fun experience.

DREAMWORLDPRODUCTS.COM

Grooming trends will increase sales for brands that promise less caustic chemicals, gentler formulas and kid-friendly packaging. Child hair care is a category of growing importance. Monitor the grooming rites of how to care for the next generation of consumers.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 58

OTC Beauty Magazine August 2021

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit

them at 4300 Northeast Expressway, Doraville, GA.

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OTC Beauty Magazine August 2021

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OTC Beauty Magazine August 2021

@UrbanBeautyHair | www.jbshair.com | 678-805-3000

OTC Beauty Magazine August 2021

PRODUCTS TO STOCK

SAY HELLO TO HYDRATED, HEALTHY, ELONGATED CURLS & COILS The coveted curl elongation many natural hair customers crave is now in reach with The Creme of Nature® Butter Blend & Flaxseed collection. The new hair system targets shrinkage-prone hair to provide essential moisture and elasticity, resulting in hydrated, healthy-looking, and elongated curls and coils. This hair system offers healthy moisturized results, thanks to its unique formulation of ingredients that includes: • Flaxseed Oil: Rich in Omega 3 fatty acids, this wonder oil is known to help retain moisture and improve elasticity; • Butter Blend: Known to moisturize and smooth dry curly hair, a blend of cocoa, shea and mango butters are used throughout the collection; • Argan Oil: Known to condition, restore shine and seal in moisture to dry hair. The six-product Butter Blend & Flaxseed collection launches this month at Jinny Beauty Supply! Contact your salesperson for more information. 62

OTC Beauty Magazine August 2021

INDUSTRY NEWS

Creme Of Nature Shines Different And Unveils New Look Of Signature Argan Oil From Morocco Collection Campaign Spotlights Notable Influencers, Artists and Creators Within the Community

The #ShineDifferent campaign will kick off this summer

highlighting individuals, across various platforms, who are

celebrated and rising stars within their community. It will feature a series of experiential and digital activations which include:

the unveiling of the #ShineDifferent mural painted by visual artist Erica Chisolm. Located in Atlanta’s historic Cabbagetown (727 Wylie St. SE), known for its picturesque murals, Chisholm’s

#ShineDifferent mural serves a standing tribute to the dynamic woman featured throughout the campaign. Creme of Nature’s New Look for Argan Oil from Morocco Collection Legacy hair care brand Creme of Nature is excited to unveil its #ShineDifferent campaign and new packaging design for the

Creme of Nature with Argan Oil From Morocco collection. Creme of Nature is the first-ever ethnic brand to offer hair care

and styling products infused with certified organic Argan Oil

from Morocco, providing intense conditioning and nourishment.

Additionally, the campaign will include a series of viral videos spotlighting each influencer’s personal and bold journey as a

creator. The series will stream across all of Creme of Nature’s social mediums, i.e., Facebook, Instagram and YouTube and other third party platforms.

“Today, we’re shining different. We’re shining different in the community through our numerous enrichment efforts; such as the

Beloved by all consumers, the product line continues to be

formulated with the same uncompromising ingredients such as NO sulfates, NO mineral oil, NO petrolatum — and now boasts a modern look, along with its revolutionary original formula.

“For the past 10 years, our Argan Oil From Morocco collection has been a staple in our consumers’ hair regimen and ‘herstory’ to

achieve healthy and shiny hair. With a large focus on Black women today, it is the perfect and most appropriate time for us to initiate

the #ShineDifferent campaign, a celebration of this signature

collection’s renewal and its longevity in the haircare space; along with underscoring ‘hidden figures’ who are shining differently

in their respective professions and community,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services. 64

OTC Beauty Magazine August 2021

Muralist Erica Chisolm poses with Shine Different Mural Commissioned by Creme of Nature #ShineDifferent

OTC Beauty Magazine August 2021

INDUSTRY NEWS

“legacy to leadership” HBCU scholarship program. We’re shining

The award-winning Creme of Nature with Argan Oil from

keeping our consumers’ hair shining and healthy,” Williams added.

The signature line features an array of 15 maintenance and styling

different on our retailers’ shelves and at the core; committed to The new look will be reflected across the entire Creme of Nature

Argan Oil From Morocco portfolio, re-imagining the essence of the brand.

Morocco collection is perfect for natural and relaxed consumers.

products ranging from shampoo and conditioners to stylers. The new packaging design will roll out nationwide to retailers starting this month.

Featured notables include: jazz musician Ashley Keiko (New

To view the #ShineDifferent campaign video, visit http://

Alannah Vellacott (Nassau, Bahamas), harpist Madison Calley

#ShineDifferent campaign and Creme of Nature, visit https://

York, NY), muralist Erica Chisolm (Atlanta, GA), marine researcher (Los Angeles, CA), yoga influencer Faith Hunter (Washington, DC) and beauty entrepreneur Melissa Hibbert (Los Angeles, CA).

bit.ly/shinedifferent.

For

additional

information

about

the

www.cremeofnature.com.

AMBI® Skincare, The Skin Tone Authority™, Partners With Celebrity Judges for ‘The Next Great Voice of AMBI’ Competition

The skincare line enlists Amara La Negra, Avery ‘AV’ Wilson, and the legendary Chanté Moore to find a vocalist to sing the new AMBI jingle AMBI® Skincare, a trusted name in skincare for more than 50 years,

the hashtag #AmbiNextGreatVoice. Over a three-week period,

This contest enlists three celebrity judges to find the next great

three finalists will compete via Instagram Live in a head-to-head

launches its first vocal competition: The Next Great Voice of AMBI.

vocalist to sing the new jingle “AMBI Beautiful.” Judges include

Grammy-nominated singer-songwriter Chanté Moore, “Love and Hip Hop: Miami” superstar Amara

finalists will be chosen by the panel of judges. In the final week, battle to win the grand prize: the full line of AMBI skincare products,

an audition to be one of R&B legend Chanté Moore’s background singers, and $5,000.

La Negra, and viral vocalist Avery “AV” Wilson, who will host the competition.

AMBI is excited to have three powerhouse

As a celebration of melanin-rich skin and

Voice of AMBI: Chanté Moore, who has

judges on board to find The Next Great

the voices that influence arts and culture,

several hits on the ‘90s R&B charts and

the goddaughter of part-owner of AMBI

a CIAA-certified gold album for her

Skincare Germaine Leftridge wrote the

debut Precious; Amara La Negra, whose

jingle, which allows People of Color to

fiery personality and immense talent

honor their unique skin tones. “This song

shone through in both her international

embodies everything that AMBI stands

performances

for: appreciating melanated skin,” says Leftridge. “We are excited to launch The

Next Great Voice competition and find a vocalist that can continue to share this message.”

and

her

recurring

appearance on “Love and Hip Hop: Celebrity Judges for AMBI’s ‘The Next Great Voice’ Jingle Contest

Miami”; and Avery “AV” Wilson, whose viral covers have gained a loyal online fanbase and continuous praise from the biggest names in contemporary R&B.

Submissions for the contest will be accepted through July 30.

The vocal competition is open to individuals over the age of 18.

singing the “AMBI Beautiful” jingle via Instagram or TikTok, using

@ambiskincare on Instagram for updates.

To enter, contestants are asked to upload a short video of them

OTC Beauty Magazine August 2021

Judging will run weekly from Aug. 10-25 via Instagram Live. Follow

OTC Beauty Magazine August 2021

INDUSTRY NEWS

Wahl Professional Hires Industry Veteran Stephanie Polansky as New Global Director of Education Wahl

Professional

has

named Stephanie Polansky

as its new Global Director

educators in countries around the world.

Polansky

“What drew me to the brand is the fact that they are family owned

experience, beginning as

so amazing, and to be a part of it is huge,” Polansky says. “Being

Education.

brings 27 years of industry a stylist to most recently serving as Global Director of Education and Shows Stephanie Polansky, Global Director of Education for Wahl Professional

language, as well as create virtual academies featuring Wahl

for Sexy Hair while heading

two sister brands, STMNT

and have an entrepreneurial spirit. The Wahl brand itself is just able to help barbers and stylists become stronger at what they

do is a big draw, as well as creating new content to help them

better understand the Wahl tools. There is so much potential for education that can make them stronger.”

and MyDentity, under the

Polansky’s background as a stylist combined with her experience

that, she served as Head of Global Education Innovation at KMS

both in developing curriculum and teaching proper technique in

and managed education development for Pureology and Redken.

using Wahl tools.

In her new role, Polansky will work closely with Wahl’s education

“We are very excited to see how Stephanie will leverage all the

a global knowledge hub, strengthening the company’s position as

a way to grow our overall brand, and flat-out teach the professional

knowledge on all of the Wahl tools in each country’s native

Vice President of Professional Products for Wahl Professional.

Henkel umbrella. Prior to

in education management makes her ideally suited for the position,

leads around the world to create consistent, sharable assets via

education work Wahl performs around the world and funnel it all in

a global brand. She will drive content creation including product

hair industry how to cut hair even better,” said Lance Wahl, Global

OTC Beauty Magazine August 2021

DELIVERS FASTER AND BRIGHTER SUPERIOR LIGHTENING. EXTRA STRENGTH LIGHTENING POWDER LIFTS UP TO 7 LEVELS DUST-FREE.

OTC Beauty Magazine August 2021

INDUSTRY NEWS

Skincare Ingredients Deemed ‘Top’ Innovations on in-cosmetics Discover Following the success of its virtual New Ingredients Showcase

new products. Visitors to in-cosmetics Discover have been

exciting ingredients found on its recently launched Discover

an aqueous solution of natural fruit acids and phenylpropanol

sessions, the in-cosmetics group has revealed some of the most

platform. Exhibitors from across all international shows in the in-

cosmetics group’s full portfolio have been using the digital space to showcase their latest innovations. Some ingredients have proved particularly popular, with those in the skincare category capturing the interest of many R&D professionals.

Skincare has boomed during the pandemic as consumers

have spent hours watching themselves on zoom, found more time and money to invest in

learning more about Solbrol® FFA Plus from LANXESS Distribution,

made up entirely of renewable and GMO-free ingredients. Its high content of alpha-Hydroxy acids helps to smooth fine lines and surface wrinkles, improve skin texture and tone, unblock and cleanse pores, and improve the skin’s general condition.

Furthermore, many consumers now see scalp care as an extension of their skincare routine. This arena is expected to

grow phenomenally and was listed in Forbes’ biggest beauty trends of 2021. Consequently, it’s

skincare routines and also had

not

new challenges to tackle such as

that

ingredients

like ALGAKTIV’s new BioSKN for

‘maskne’. The cultural shifts have

Scalp, which provides the ultimate

resulted in a reduction in the use of

super food for scalp renewal, have

makeup whilst many are focussing on attaining healthy skin with an

surprising

been viewed many times by the

platform’s users. Its prebiotic effect

even tone by adopting simplified skincare routines comprised of

preserves the scalp’s microbiome ensuring it remains balanced

$200.25 billion by 2026 and so it comes as no surprise that

CutiBiome CLR™ is a synergistic complex of lipophilic extracts

multifunctional ingredients. The market is projected to be worth

skincare innovations pique the interest of those searching for the latest launches on in-cosmetics Discover.

Skin ageing has always been a primary consumer concern, an

resulting in calm, soothed skin and healthy hair growth. Similarly, from Manuka, Black Pepper and Magnolia that promotes healthy

skin microbiota to reduce dandruff and scalp oiliness, sensitivity and itch.

issue which is addressed by Kalichem’s new KALIBIOME range of

Commenting on the popular innovations on in-cosmetics

process, these postbiotics have the potential to become the

said: “We are very pleased to witness how successful in-cosmetics

pure postbiotics. Obtained through a patented bio-fermentation next go-to for formulators due to their compatibility with all

the preservatives used in cosmetics. In vivo and in vitro tests

demonstrate the range’s anti-ageing capabilities combined with improving the skin barrier and reducing inflammation on skin and

tissues. Clariant Active Ingredients also received attention with its ingredient, Celyscence, a ground-breaking skincare product that allows for healthy ageing of skin by inducing apoptosis in senescent cells.

As all cosmetic formulators will know, reducing the signs of ageing

continues to be an important factor to consider when developing

OTC Beauty Magazine August 2021

Discover, Cathy Laporte, Portfolio Director at Reed Exhibitions, Discover has been so far. Whilst the world remains largely online, it is great to see our exhibitors showcasing their innovations

virtually and hundreds of manufacturers and R&D professionals

actively browsing the latest launches. It’s encouraging to see many users of the platform save products for later review. Here, if

a particular ingredient is of interest, the two parties can connect,

potentially resulting in a new business opportunity just like at one of ours shows.”

To access in-cosmetics Discover, visit https://discover.incosmetics.com/

OTC Beauty Magazine August 2021

BIR

BITS PEOPLE Alfred Isaacs has joined The Kirschner Group’s international sales team. He will cover Benelux, Germany, Austria and Switzerland for the manufacturers’ rep firm. Alfred has more than 25 years of experience in the professional haircare and cosmetics business in this region, both as a country and regional manager with Henkel, as well as an independent entrepreneur of the Germanbased electrical appliances OEM production company Exonda Salon Tools. “Alfred’s experience and knowledge of this region will be a great asset for this territory,” says Paola Rezzara, president of the Kirschner Alfred-Isaacs

Group, Inc. “We thank Paul Masselink for his support and professionalism during the past year and wish him the best.” Reach Alfred at alfred@kirschnergroup.com.

SHOW BIZ WeCosmoprof International, the new digital event under the Cosmoprof brand, will take place June 7-18, 2021.

Encompassing the entire community of the Cosmoprof family’s international network, WeCosmoprof International incorporates Cosmoprof Worldwide Bologna, Cosmoprof Asia, Cosmoprof North America, Cosmoprof India and Cosmoprof CBE Asean. Stakeholders from all continents will participate, starting with Asia, the market that first returned to a growth economy after the pause in activity due to the pandemic, and moving on to Europe, Africa, Oceania, and the Americas. “International presence and inclusivity in all major world markets are the main features that make the Cosmoprof network a unique and essential business partner for the global cosmetics industry. With the launch of the first edition of WeCosmoprof International, these elements become the fundamental characteristics of our first-ever digital event aimed at a growing pool of global operators,” declares the president of BolognaFiere, Gianpiero Calzolari. The event will feature specific content thanks to Cosmotalks—The Virtual Series, with insights into new trends and the evolution of crucial markets for the industry, and Cosmo Virtual Stage, with contributions dedicated to the professional channel. “In these times of disconnection, we continue to focus on collaboration within the global beauty community. To make the most of WeCosmoprof International’s global reach and networking synergy we have upgraded optimization for the Chinese market, offer innovative virtual support, state-of-the-art digital tools and enhanced business opportunities to our community around the world. While we are already planning a second edition, we look forward to welcoming you all to WeCosmoprof International, and witnessing new and exceptional growth across the industry,” says David Bondi, senior vice president, Asia, of Informa Markets and director of Cosmoprof Asia Ltd. WeCosmoprof International is organized by Cosmoprof Asia Ltd, a joint venture between BolognaFiere and Informa Markets. During 2020, the digital events of the Cosmoprof network registered the participation of over 50,000 operators from 120 countries, and more than 10,000 users followed the webinars and video contributions. Visit www.wecosmoprof.com

OTC Beauty Magazine August 2021

Isoplus Deep Repair Conditioner 16 oz. Great Size, Tremendous Value 1. 2. 3. 4. 5. 6. 7.

For All The Women & Girls In The Household & Dorm Room Economically Priced Eighteen to Twenty Treatments Per Jar Avg. Price Per Treatment $.25 cents With Natural Ingredients: Coconut Oil & Shea Butter Sulfate & Paraben Free Available in Packet Size

OTC Beauty Magazine August 2021

SHOW

CALENDAR

AUGUST / SEPTEMBER WHEN

WHAT

WHERE

CONTACT

AUGUST NATIONAL HAIR LOSS AWARENESS MONTH August

ANTI-FRIZZ MONTH founded by Alberto VO5 August BeautyX Demand Capital Summit

New York, NY

www.beautyxsummit.com

August 1

Black Beauty Expo 2021 & Awards

Atlanta, GA

https://bit.ly/2JI5D6K

August 2-6

ECRM Hemp/CBD Health & Beauty Care

TBA

https://ecrm.marketgate.com/sessions

August 8

2021 World Trichology Conference

Reykjavik, Iceland

https://www.iattrichology.com/2021world-conference

August 11-12

ECRM Consumer Technology Program

TBA

https://ecrm.marketgate.com/sessions

August 14-16

CT Barber Expo

Hartford, CT

https://ctbarberexpo.com/

August 15-16

The Makeup Show NYC

New York, NY

https://www.themakeupshow.com/nyc/

August 17

I LOVE MY FEET DAY

August 20

MEN’S GROOMING DAY founded by American Crew

August 28-30

Bronner Brothers Int’l Beauty Show

New Orleans, LA

www.bronnerbros.com

August 29

PBA Business Forum during Cosmoprof NA

Las Vegas, NV

www.probeauty.org

August 29-31

Cosmoprof North America

Las Vegas NV

www.cosmoprofnorthamerica.com

September 2-4

K-Beauty & Cosmetic Show

Incheon, Korea

http://www.k-beautycon.com

September 3-4

Cosmetics and Hair Exhibition Nigeria

Lagos, Nigeria

https://cosmeticsandhairexhibition.co

September 10

INTERNATIONAL MAKEUP DAY

September 11-13

America’s Beauty Show

Rosemont, IL

www.americasbeautyshow.com

September 11-13

Amer. Hair Loss Council Hair Now 21

San Diego, CA

https://www.ahlc.org/annualconference/

September 15

WORLD AFRO DAY Global

September 15-17

InterCharm Korea

Seoul, Korea

http://www.intercharmkorea.com/en

September 16

WORLD BARBER DAY International

September 27-30

ECRM Latin America Health & Beauty

Virtual

https://ecrm.marketgate.com/sessions

SEPTEMBER

OTC Beauty Magazine August 2021

DREAMWORLDPRODUCTS.COM OTC Beauty Magazine August 2021

READER

FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the biggest shopper complaints when it comes to children’s hair products?

•

Are there any specific product categories for children’s hair care (i.e., detanglers, shampoos, etc.) that are in high demand at your OTC?

•

Which columns or articles do you look forward to reading in OTC Beauty Magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 76

OTC Beauty Magazine August 2021

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

Beeswax Makes It Better! • Helps Retain Moisture • Helps Strengthen Weak Hair • Super Defines Natural Curl Pattern • Style Agent for All Natural Looks • Tames the Worst Frizz • Adds Super Great Shine

OTC Beauty Magazine August 2021

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Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

OTC Beauty Magazine August 2021

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

NEW JERSEY 1-844-358-8967

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OTC Beauty Magazine August 2021

free of

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Take thirsty curls from parched to pow!

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new

collection

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OTC Beauty Magazine August 2021

INDEX AFAM Concept ..................................................................................... 31, 59

JBS Hair .................................................................................... 54-55, 60-61

American International Industries........................................................ Industries........................................................ 48

J. Strickland ................................................................................................. 67

Ampro....................................................................................................... Poster Ampro

KAB Brands .................................................................................................. 43

Andis................................................................................................................ Andis ................................................................................................................ 57

Kendo, LLC ................................................................................................... 69

www.afamconcept.com

www.ardelllashes.com

www.amprogel.com

www.andis.com

Cantu .............................................................................................................. 35

www.jbshair.com

www.jstrickland.net

www.aphogee.com

www.tahanatural..com

L’Oreal Technique ....................................................................................... 71

www.cantubeauty,com

www.loreal.com

Crazy Color. Color.................................................................................................... 15

www.murrayspomade..com

www.crazycolorus.com

Curls ................................................................................................................ 33 www.curls.biz

Developlus ............................................................................................. 31, 47 www.splathaircolor.com

Ecoco Inc. ................................................................. Gatefold, Back Cover www.ecocoinc.com

E.T. Browne .................................................................... Inside Front Cover www.palmers.com

Fantasia ......................................................................................................... 29 www.fantasiahaircare.com

Murray’s Worldwide. Worldwide............................................................................. 73, 77

Namaste Laboratories ................................................................................ 5 www.orshaircare.com

R&R Corp ....................................................................................................... 19 www.onnaturalusa.com

Roux Laboratories - Lottabody. Lottabody............................... Inside Back Cover www.lottabody.com

Roux Laboratories - Creme of Nature................................................. Nature................................................. 63 www.lottabody.com

SMSi - Urban call Marketing, Inc. Inc............................................................ 38

http://multicultural.com/multicultural-marketing-news/smsiurban-call-marketing

Helen of Troy. Troy................................................................................................. 53

Softsheen Carson. Carson......................................................................... Cover, 51

Hicks Total Transformation. Transformation...................................................................... 65

Sunny Isle ...................................................................................................... 37

Hollywood Beauty. Beauty....................................................................................... 27

Taliah Waajid .......................................................................................... 45, 83

Innovative Beauty................................................................................ Beauty................................................................................ 22-23

Xtreme Beauty International ........................................................... 10-11

Inspired Beauty Brands. Brands................................................................................ 7

Zoto’s Professional. Professional.................................................................................... 82

www.helenoftroy..com

www.hickstotaltransformation.com

www.hollywoodbeautyproducts.com

www.godefroybeauty.com

www.inspiredbeauty.com

OTC Beauty Magazine August 2021

www.softsheencarson.com

www.jamaicanblackcastoroil.com

www.taliahwaajidbrand.com

www.okaypurenaturals.com

www.zotosprofessional.com

OTC Beauty Magazine August 2021

PRODUCT

SPOTLIGHT

Lottabody Milk & Honey Collection

Milk & Honey by Lottabody. Enriched with milk protein and honey for natural hair, this collection defines, holds, elongates and moisturizes curly hair for long-lasting styles--at an affordable price. Wholesome and Sweet. 88

OTC Beauty Magazine August 2021

NEW!

OTC Beauty Magazine August 2021

& Black

Castor

Avocado Oil New!

Moisturize. Smooth. Deﬁne.

www.ecostyle.com @ecostyle_us Note: This gel should only be used for hair styling. It should never be eaten or applied to the face. 90

OTC Beauty Magazine August 2021

OTC - August, 2021

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