OTC - December, 2020

December 2020 | $6.00

Year End Edition

T

OP 10 HOTTEST SELLING ITEMS OF THE YEAR

The Ultimate holiday guift guide OTC & Jinny Beauty Awards

.50 CAL MAG CLIPPER

HIGH CALIBER LINE UP .50 CAL MAG

.357 MAGNUM

• High strength diamond-like carbon and 440C Japanese stainless steel fade blade

• Strong power and ultra-low noise technology

• More powerful with 10,000+ SPM

• 440 C Japanese steel blade, can be zero gaped

• Dual 220 mA lithium ion batter(4400 mA)

• Click lever precise adjustment system

• 4- 5 hours running time • 1/2, 1, 2, 3, 4 magnetic guards included

• 6 white color metal clip guards: 1/16, 1/8 ,3/16, 1/4, 3/8, 1/2

• Metal click lever precise adjustment system

Salon Price: $109.99

HIGH SPEED MAGNETIC MOTOR CORDLESS CLIPPER • 3RD GENERATION

Salon Price: $159.99

CORDLESS LITHIUM ION CLIPPER WITH 3 COLOR LIDS * 3RD GENERATION • 4+ hours of constant cutting time

HIGH CALIBER TOOLS FOR HIGH CALIBER PROFESSIONALS

.22 STINGER TRIMMER

.38 SUPER

CORDLESS TRIMMER WITH DLC BLADES • Powerful, constant high speed technology

.22 STINGER

LINEAR MAGNETIC MOTOR TRIMMER (THE 1ST TO MARKET)

• Diamond-like carbon and 440C Japanese steel blades

• Powerful 10,000+ SPM

• Adjustable T-blade: easy to be zero gapped, designing for lining and dry shaving

• Easy to be zero gapped

• 1600mA Lithium Battery run up to 4 hours

• Modified DLC coated blade

Salon Price: $94.99

• Cordless with 120 minutes running time

• High speed technology

• 3 Customized colored lids Salon Price: $139.99

caliberprocorp.com

December 2020

c ont en t s

In Eve ry Is s u e 8

Editorial Letter Lessons Learned

10

Expert Advice

12

Marketplace

33

Urban Call Briefs

42

Top Sellers

Holiday Gift Guide For Him

Holiday Gift Guide

Top Sellers

44

Beauty Ambassador

50

Therapy Trends

2020 Best of Hair

Our Year of Diminishing Turns

48

Clipper Tips

52

Industry News

62

Reader Feedback

70

Ad Index

Pro Shaving With the ProFoil From Andis

ON THE COVER Tropical Moringa Sweet Oil & Honey Endless Moisture Collection is a major key to maximizing moisture retention. The collection is infused with essential vitamins and Moringa Oleifera Seed Oil, derived from The Moringa Tree, also known as the “healing� tree, that deeply penetrates the hair shaft to infuse it with vital moisture and nutrients.

For more information, visit www.themanechoice.com

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OTC Beauty Magazine December 2020

OTC Beauty Magazine December 2020

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December 2020

c ont en t s

38

Feature Tae H. Jhin & OTC Beauty Magazine Awards

Business Tips

26

Jinny Corp. reveals the winners of its coveted Tae

Anyone in a family business knows that the chance

recognitions.

of the business surviving declines with each handoff to the next generation. What causes the drop-off?

Knowledge to Know Keep Your Gray Hair Strong & Moisturized With the Help of ApHogee Hair Care Taking care of your graying hair should not be seen as a chore, but rather an opportunity to enhance

Among the myriad of reasons, times change, dedication levels vary, and talent isn’t always genetic.

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and easy to be grateful for. However, being grateful

enriching gray hair with nutrients, it will give it a

for challenging colleagues or customers, too, can

healthy glow while preventing future breakage.

Whether you choose white or yellow, Kuza® Konscious Beauty ™ brings you an unrefined shea butter that spreads smoothly and easily all over your body, leaving skin, hair, and nails revived and enriched. Kuza® 100% Pure African Shea Butter has the vitamin-packed power of essential vitamins A, E and F ,which are antioxidant vitamins that promote circulation and healthy skin cell growth.

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OTC Beauty Magazine December 2020

It is easy to be grateful for all the good things in

member overcome a challenge. This is good stuff

your strands while increasing moisturization. By

By Dawn Thompson

By Dr. Maria Church, CSP, CPC

your goals, a killer interview, or helping your team

care routine should focus more on strengthening

The Vitamin-Packed Power of Shea Butter

Gratitude For Challenging People

our life – the promotion, reaching and surpassing

their beauty! Once color begins to fade, your hair

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Generational Business Fails & What To Do About Them

By Kate Zabriskie

H. Jhin Vendor Awards and OTC Beauty Magazine

18

All in the Dysfunctional Family

also be a blessing.

72

Product Spotlight Color Oops ® Hair Color Removers

The Secret To Longer, Stronger Hair

100% ORGANIC HEMP 100% VEGAN plus BOND BUILDER MAKES HAIR 3X STRONGER

50 mg

100 mg

250 mg

CBD Hair Repair Serum 4 oz.

CBD Scalp Treatment 2 oz.

CBD Moisturizing Stick 1 oz.

100% Organic Hemp contains Phytonutrients and Omega 3 & 6, which hydrate and condition dry, damaged hair. Revolutionary Bond Builder Technology strengthens hair fiber, making it 3x stronger. Repairs dry, damaged hair from hot tools and chemical services in just one treatment. Leaves your hair smooth and silky with luxurious shine.

Instantly absorbs into scalp, leaving it hydrated and energized. CBD and anti-aging Peptides help restore the balance needed to protect healthy hair follicles. Revolutionary Bond Builder Technology strengthens and rebuilds bonds deep within the cortex of the hair fiber, making it 3x stronger.

Cool sensation formula with CBD antiinflammatory properties, gives fast relief to your joint or muscle discomfort. Phytonutrients and polyphenols have tissue supportive and protective attributes. Invigorating, Fast-Absorbing and Easy to Apply Stick Application.

50 mg CBD

100 mg CBD

Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA

250 mg CBD

@ICFantasia

Fantasiahaircare

OTC Beauty Magazine December 2020

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“The Cordless Detailer Li gives me the crispiest lines ever”

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Rueda Dr. Maria Church, CSP, CPC Kate Zabriskie Dawn Thompson

Columnists:

Lafayette Jones Elayne McClaine Angela Raws

— @MR.OUTLINER To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

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OTC Beauty Magazine December 2020

OTC Beauty Magazine December 2020

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EDITORIAL LETTER

by Jessica De Vault Hale

Lessons Learned There’s no doubt about it. This has been a tricky year. The global pandemic caught us off guard, finding many of us scrambling to find income during statewide lockdowns. But 2020 didn’t just come to put us all in a compromising financial position or to threaten the success of our business. Instead, I think this year has taught some valuable lessons.

Lesson #1: Be Prepared Being prepared may mean having a contingency in place for another potential lockdown.

This could be as simple as having an online shopping option for your shoppers or setting money aside for a rainy day.

Lesson #2: Go With the Flow To have a fluidity in mindset requires a “go with the flow” attitude. You must be flexible in these trying times. Yes, many customers stopped coming to your store during the onset of the pandemic. But rather fight what you can’t control, focus more on alternative solutions. Discover new ways to engage with your customers when they can’t come to your business. Or meet your shoppers online. Meet them where they are. Going with the flow encourages you not to fight life’s challenges but to embrace its adventures instead.

Lesson #3: The Shoppers Will Return This year also taught us how quickly our customer base would migrate towards big-box retailers when the local beauty supply store isn’t open. But many will return to your store the minute they can because you’ll likely provide the widest variety of multicultural products for them to choose from. Remember, big-box chains aren’t stealing your shoppers forever. If you’re forced to close down again, just remember your customers will return.

Jessica De Vault Hale EDITOR

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OTC Beauty Magazine December 2020

We can’t control what lies ahead, but we can certainly learn from this year and be better for 2021. As we ring in the New Year, be sure to keep these lessons in mind.

DARK & LOVELY REDEFINE PROTECTIVE STYLE CARE

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NEW

Hair Hydrator instantly hydrates hair and scalp with rice water complex for stronger hair & less breakage

OTC Beauty Magazine December 2020

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EXPERT ADVICE

By Mary Bandy

Holiday Gift Guide for Him This holiday season, why don’t you treat your guy to a little skincare

at surface level, making shaving easier on skin and resulting in a

surprise under the tree? He’s a hardworking fella—he deserves to

close, comfortable shave. He’ll be thrilled at the craftmanship that

pamper himself every once in a while. UBP offers a wide range of men’s

will now come with his daily shaving routine.

shaving and beard care products designed to meet every man’s needs.

We’ve got products for every guy’s style, whether he’s clean-shaven, sporting a little scruff, or a thick-bearded mountain man. Check out some of our favorite products.

2.

Pre-Shave Oil—Pre-shave oils are the best at getting users in the mood for a great shave. A blend of rich almond and avocado oil preps and softens skin and hairs, giving the face a head start on hydration and smoothness. The slick oils provide unreal razor glide,

If he’s clean-shaven…. Give him a

reducing tug and irritation

dream shave experience from start

for a close, comfortable shave.

to finish

Made to use by itself as a shave oil, or to be applied before

1.

shave cream for an added layer

Safety Razor – Safety Razors

of protection and lubrication.

are a cut above regular razors.

First off, they’re reusable, made from durable metal—they’re

3.

Shave Butter – Our Shave

built to last a life time. No

Butter is the perfect gift all year

more tossing out a disposable

round, but he’ll especially love it in

plastic razor every week or

the winter months. Freezing weather

so. They save money in the long

and cold, dry winds can strip skin of

run, because after buy the razor handle, the blades are the only

moisture, but our ultra-moisturizing

things that need to be replaced, and they cost a fraction of the

Shave Butter replenishes moisture to the face during each shave

price of disposable razors. Safety razors help reduce irritation and

and leaves it with long-lasting smoothness and softness. Glycerin

bumps when shaving, because the single blade design cuts hair

provides a supreme razor glide, helping to eliminate nicks and cuts, while shea, mango, and cocoa butters deeply moisturize and

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OTC Beauty Magazine December 2020

soften skin. It’s the perfect gift for a luxurious shave experience

2.

Beard Butter – Beards can start feeling dry and unmanageable

you both will love—his face will be so soft and smooth you won’t

throughout the day, and Beard Butter is here to help. This

be able to resist planting some kisses on those cheeks.

lightweight formula is enriched with a blend of ingredients like jojoba oil, pea sprout extract, and coconut oil to create a buttery-

4.

Post Shave Soothing Balm – After shaving, his skin could use a

soft cream that goes on smooth to provide deep hydration and

little extra love. Our Post Shave Soothing Balm, formulated with

nourishment to the beard. Cocoa butter and a hint of beeswax

grape seed and tea tree oil, helps provides healing moisture to

help tame frizz and fuzziness. Beard Butter is water-based and

freshly shaved skin while Vitamin E works to hydrate and calm

non-greasy so it won’t feel heavy or leave behind any residue. Just

any redness or irritation. The lightweight balm goes on smooth

a snazzy-looking, well-groomed beard.

and soaks in almost instantly without leaving behind any greasy residue. Apply immediately after shaving for fresh, smooth and

3.

supple skin for the whole day.

Beard Oil – Just a few drops of our Beard Oil help revitalize and tame even the wildest of beards. Enriched with sunflower and soybean oil, the nourishing formula works to fight frizz and fly aways on beards of any length, leaving the hair feeling soft, smooth, and comfortable. The oils then go deeper, beyond the beard to moisturize the skin underneath and help relieve itch and

If he has a beard…. Give him all the right tools to tame,

dryness. Made to use for a revitalizing boost of hydration any

maintain, and show off his fab facial hair.

1.

Beard Wash – A clean beard is a handsome beard. Let him and his beard start the day fresh with our Beard Wash. This greatsmelling formula, made with pea sprout extract and argan oil, provides deep-cleaning power, washing away dirt, odor, and buildup. A blend of olive and argan oil nourish and moisturize for a squeaky clean, full and healthy beard. Follow up on a wash with our Beard Conditioner for extra softness and shine.

time a beard feels dull, dry, and in the need of a pick-me-up.

4.

Style Stick – If your guy likes to add a little flair to his beard, the Style Stick is the perfect choice. The twist up design lets him sculpt his beard without getting any product on his hands. Shea butter and jojoba seed oil hydrate and smooth the beard, while a touch of beeswax provides a firm hold. Just a few passes over with the style stick and he’ll have his desired look locked down for the whole day.

Meet Mary Bandy

Mary Bandy is currently a Copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

OTC Beauty Magazine December 2020

11

MARKET PLACE

Holiday Gift Guide Tis the season for products that your customers love. The best gift you can give your shoppers is to supply all of their favorite items this holiday. They’ll always buy these products repeatedly, which is why these 12 items are some of the most popular products at Jinny Beauty Supply. You won’t go wrong stocking up on any of these stocking stuffers!

Bump Preventer The B&C Skin Tight Roll-On is a must for people who suffer from razor bumps, ingrown hairs and razor burn. This roll-on product gently exfoliates the skin and keeps it smooth post hair removal.

Color Nothing says holiday like a rich shade of red, better yet, magenta. The HiColor Highlight Highlights can lift hair in one step, thanks to its rich, creamy formula and easy application.

Oil Give the gift of hair growth with The Mane Choice Hair Solution Alpha Multi-Vitamin Scalp Growth Oil. This wonderful product helps revitalize and rejuvenate the scalp. The potent oil blend can be used daily and will keep your hair in a healthy state.

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OTC Beauty Magazine December 2020

Wig Sheen When a wig has become dull and dry, a quick spritz of the Oil Free Wig Shine always does the trick. This spray contains a light complex of ingredients that are formulated to impart the highest shine possible on both human and synthetic wigs.

Butter Shea Butter is one of the most undefeated beauty ingredients in the industry. There’s no denying its moisturizing effects on hair and skin.

That’s why the TAHA African Shea Butter has always been a staple in many peoples’ beauty arsenals.

Extreme Hold Gel No weather can stand up against the Moco de Gorilla Snot Gel. It is formulated to withstand any activity or weather without leaving behind pesky residue. Plus, it nourishes the hair, thanks to its natural ingredients.

OTC Beauty Magazine December 2020

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Conditioners & Heat Protectants

Mousse You can wrap or set your hair with care knowing that your mousse is nourishing your hair, thanks to the Vigorol Olive Oil Mega Moisture Mousse. It provides moisture and shine while softening your hair.

Hair Dye One of the most popular hair colors for men is the Bigen Permanent Hair Color in 59 Oriental Black. Great for color touchups, this full-coverage color is a fan favorite among men and women.

Styling Gel Condition your hair while getting the maximum hold that you crave? Yes, please! The ECO Styler Professional Styling Gel offers all of that and more, thanks to its 100% pure olive oil formula. The result is shiny hair, without the flakes and tackiness.

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OTC Beauty Magazine December 2020

HiColor PERMANENT HAIRCOLOR FOR DARK HAIR ONLY MULTI-LEVEL LIFT IN ONE STEP – NO BRASSINESS

SELECT FROM A RANGE OF RED, BLONDE, BROWN, VIOLET AND BLACK SHADES. PLUS RED AND BLONDE HILIGHT SHADES.

MODEL REPRESENTS H19 TRUE VIOLET ON LEVEL 4 MEDIUM BROWN HAIR OTC Beauty Magazine December 2020

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Conditioners & Heat Protectants

Lace Bond There are plenty of lace glues on the market to help customers keep their closures and lace fronts secured. However, Ghost Bond reigns supreme because its specially formulated for oily scalps, high humidity and heavy perspiration.

Astringent Remove trapped oil, dirt and makeup with the classic Sea Breeze Astringent. It deep cleans with a tingling feeling, leaving your skin fresh and clean.

Lace Tape The Walker Tape Ultra Hold is a great soft bond with a 4+week hold period for longtime lace front or toupee wear. This acrylic adhesive also dries clear, is waterproof and is easily removable.

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OTC Beauty Magazine December 2020

OTC Beauty Magazine December 2020

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KNOWLEDGE TO KNOW

KEEP YOUR GRAY HAIR STRONG AND MOISTURIZED WITH THE HELP OF APHOGEE HAIR CARE Taking care of your graying hair should not be seen as a chore, but rather

as an additional step. This deep penetrating, leave-in conditioner not only

an opportunity to enhance their beauty! Once color begins to fade, your

provides optimal moisture but replenishes, restores and strengthens hair

hair care routine should focus more on strengthening your strands while

for year-round healthy gray tresses. Bonus! This leave-in conditioner will

increasing moisturization. By enriching gray hair with nutrients, it will give

also help hair become smooth and increase its manageability. Once hair

it a healthy glow while preventing future breakage. The keratin amino acids

lose its pigment, it tends to be a bit more difficult to style because it’s

and green tea antioxidants of ApHogee’s Keratin &

texture changes.

Green Tea Shampoo ($7.99/ 12 oz.) are perfect for maintaining the healthy condition of gray hair. It soothes the scalp while enlivening hair with Green

While embracing your grays maybe a process, it is also one that can

Tea Extract and ApHogee’s exclusive PropHytamine

be quite rewarding when done right! By using the proper methods to

Complex- making grays healthier than ever before.

strengthen and moisturize your stands through ApHogee products, you’ll have nothing to fear.

As your hair grays, the oil glands in your scalp slow production which leads to drier feeling hair which

ApHogee is available at Sally Beauty Supply stores nationwide, Walmart,

is harder to control. For this reason, it is imperative

and other beauty supply stores and salons. For more information, visit us

to incorporate moisturization into your routine

online at www.Aphogee.com.

to bring back hydration and shine to your locks.

ApHogee’s Shea-Pro Leave-In Moisturizer ($8.99/12 oz.), a rich, luxurious cream, leaves even the driest of hair feeling soft, smooth, manageable and

ABOUT APHOGEE

protected all day long. While the shea butter within the product restores

KAB

suppleness and softness, the amino acids, sunflower and marutia oils repair

ApHogee,

is specialized in hair care

and seal the cuticle for long lasting moisturization.

Brand’s

products that treat and repair damaged hair, while addressing the specific needs of textured

If your grays are particularly

hair. The core product in the ApHogee brand is their Two-Step Protein

thirsty or you use heat to

Treatment, well known among salon professionals and consumers for

style, we recommend using

helping prevent future hair breakage and restoring severely damaged hair.

ApHogee’s ProVitamin Leave-

ApHogee products are cruelty-free, never tested on animals and safe on

In Conditioner ($8.99/16 oz.)

color-treated and chemically treated hair.

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OTC Beauty Magazine December 2020

Hydrating Curl Serum

Imparts Lasting Hydration, Luxurious Gloss, and Perfect Control for Healthy Coils, Curls and Waves.

© 2019 KAB Brands LLC

No Sulfates • No Parabens • No Pthalates

...nothing works like ApHogee.

OTC Beauty Magazine December 2020

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KNOWLEDGE TO KNOW

by Dawn Thompson

The Vitamin Packed Power of Shea Butter Kuza® 100% Pure African Shea Butter Drives Sales for Skin & Hair Kuza® 100% Pure African Shea Butter comes in a variety of textures, including

textured hair. Results from a top account for this year-to-date (past nine

creamy and chunky. It has no sulfates, no mineral oil, no phthalates and is

months) show a 35% increase in same-store sales. Units are up over 25%.

not tested on animals. Kuza 100% Pure African Shea Butter comes in white

Alternatively, promotion dollars are down by about 40%.

and yellow. The yellow is an outcome from the process of making with the

Not Just Great For Skin: The Truth About Hair Dress/ Hair Grease/Hair

added ingredient of borututu bark. This bark is considered ancient African medicine with detoxifying effects. Yet, whether you choose white or yellow, Kuza® Konscious Beauty ™ brings you an unrefined shea butter that spreads smoothly and easily all over your body, leaving skin, hair, and nails revived and enriched. Kuza® 100% Pure African Shea Butter has the vitamin-packed power of essential vitamins A, E and F ,which are antioxidant vitamins that promote circulation and healthy skin cell growth, as shared about shea butter at healthline.com.

Also, triglycerides, the fatty part of the shea nut, nourishes and conditions skin. Linoleic, palmitic, stearic and oleic fatty acids are also ingredients that balance oils on your skin. These ingredients in shea butter are “unsung” and allow our dryer skin and textured hair wearers to be versatile, style creators. Kuza® products promote glowing skin and healthier hair.

Butter Tonya S. Lane, a cosmetic scientist, shares great

education

on

CurlyChemistry.

com. Tonya shares the perfect seven hair protecting oils. In her healthier hair styling method protect/seal

PMP-penetrate, (similar

to

moisturize, LCO-liquid,

conditioner, oil), Tonya recommends the top three products which provide the best coverage to protect/seal in moisture: hair grease (petrolatum); shea/mango butter and castor oil.

Lane says, “Kuza® 100% Hemp Hair & Scalp Treatment is wonderful for curly, coily and kinky hair. It seals in moisture for the many textured/ highly textured hairstyles we love to wear, and it does it affordably. The truth about hair dress/grease is that it is the best way to seal in moisture.

This is for all our styles and protective looks, such as braids, twists, waves, braid outs, twist outs, and all the in-between. Just use more unsparingly with braids and twists and use in key areas with straighter styles/on your

Retailer Results

edges and ends. Also, through experimentation based on your hair texture

Kuza® 100% Pure African Shea Butter is specifically formulated for all skin

(curly, coily, kinky), you will know how much works best.”

and hair types and is loved even more by users with dryer skin and more

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OTC Beauty Magazine December 2020

Caitlyn K. Davis, Entrepreneur/Influencer, 129K followers @caittheegreat_ Photo Credit: FCM/@gwcreatives

Kuza® is excited to introduce to some and reintroduce to others our proven quality, “hard-working” products, many available since 1979.

Kuza in Swahili means “flourishing (of a tree), to make grow, lush.” Kuza® Konscious Beauty™ is focused on creating “hard-working” products that promote glowing skin and healthier hair. This is especially important for the dryer skin owner and textured hair wearer, who seek to create their own unique styles, 24/7. Kuza® 100% Pure African Shea Butter and Jamaican Black Castor Oil have no sulfates, parabens or phthalates. Kuza® hair dress

Kuza® 100% Pure African Shea Butter and Kuza® Jamaican Black Castor Oil promote healthier hair, skin, scalp and body for all hair and skin types, as they both seal in moisture. Shea butter has significant levels of vitamin A and E and has anti-inflammatory and antioxidant properties. Jamaican Black Castor Oil is often used for growth treatments, to protect the edges/ nape/hair ends and to reduce frizz. It is also safe on color-treated hair.

and Apricot Scrub have no sulfates.

Kuza® Hair Food with Vitamins A & E helps damaged hair become healthier and more lustrous.

What’s

Popular

with

Kuza®

Kuza®

Konscious Beauty™

conditioning for days, without

that promote healthier hair and

being greasy.

skin. Here are a few:

Kuza®

Kuza® 100% Hemp Hair & Scalp

Scrub

helps

to reveal a smooth, glowing

and promotes healthier hair. It is

complexion. It can be used on all

perfect for sealing on a clean head

skin types.

of hair after you moisturize. It

or twist out.

Apricot

remove the dull surface cells

Treatment seals in moisture

braids, twists, faux locs, braid out

formulated

with natural beeswax for hair

Kuza® offers a number of products

will help you create your favorite

Beeswax

Tonya S. Lane, Cosmetic Scientist and Founder of CurlyChemistry.com Instagram: @Sharmaine369 Photo Credit: FCM/jordanviision

Kuza® Jamaican Black Castor Oil Edge Gel helps tame edges

OTC Beauty Magazine December 2020

21

and holds them in place while moisturizing and adding shine to hair. This

All retailers have the opportunity to take the lead in offering both

anti-breakage formula is infused with Jamaican Black Castor Oil, Coconut

assortment and education. Education will help direct consumers to the

Oil, Aloe Vera Juice and Argan Oil to leave edges conditioned and looking

products that will provide them with benefits to meet their real DIY/

shinier and healthier. Perfect for controlling tapered cuts, edges and the

problem-solving needs for skin, hair, scalp and body.

nape-sides of natural, straightened/silk pressed or relaxed hairstyles.

Available at beauty supply stores and top retailers worldwide.

Kuza® Jamaican Black Castor Oil Repair Cream Leave-In Conditioner Repairs dry, damaged hair, adds intense moisture and strength and replenishes natural oils. It has a natural blend of Jamaican Black Castor Oil, Coconut Oil, Aloe Vera Juice and Argan Oil that creates a protective barrier around hair strands to help replenish natural oils stripped from

PLEASE FOLLOW US to learn about our latest innovations, education and giveaways!

Instagram (IG) @kuzaproducts Facebook (FB) @kuzaproducts

hair. It does not leave behind product build-up, and is ideal for all hair types, specially textured and tightly textured tresses.

Meet Dawn W. Thompson

Dawn W. Thompson has spent about three decades in the consumer products, beauty and hair industry. Dawn loves versatile hairstyling, and knows keeping your hair moisturized is at the foundation of having healthier curls and coils. She is now the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products.

36 colors / each 9pcs

An ultra-matte, super-rich lipstick with the smooth feel of a hydrating lip treatment.

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OTC Beauty Magazine December 2020

OTC Beauty Magazine December 2020

23

The Gold Series collection provides deep moisture to strengthen and protect your hair from within. Created by Black PhD scientists, Gold Series works better because it’s made better. Š 2020 P&G

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OTC Beauty Magazine December 2020

ADVERTISEMENT

CREATED BY BLACK EXPERTS, GOLD SERIES WORKS BETTER BECAUSE IT’S MADE BETTER A dedicated team of PhDs and scientists strived forr ov fo over er ten yea ears rs to de deve velo op a ha hair irca care re lin i e us usin ing g innovative technology and superior ingredients form fo rmul rm ulat ul ated at ed spe peci ci ci ca callllllyy fo forr te text xtur xt ured ur ed hai a r. Inspi nsspi pire red re d by their loved ones and their personal hair journeys, the tale th l ntted d souls l beh hin ind d th the scie i nce off Golld Se Seriies have mined their deep knowledge and fondest hair memories to develop a unique line of products that deliver unrivaled benets to care for, style and maintain textured hair. Whether your customers’ hair is natural, relaxed or if they’re transitioning, the Gold Series Collection gives their hair moisture, shine and strength.

In addition to customer favorites like the Hydrating Butter-Crème, Intense Hydrating Oil, and Leave-On Detangling Milk, Gold Series has introduced a Maintenance Collection that will continue to satisfy your customers’ unique hair needs and make their hair easy to maintain. Also, Gold Series has been refreshed with a beautiful look, guaranteed to turn heads. Check it out below.

For Isoken Igwekala-Nweke, PhD, her 1-year-old daughter’s fascination with her “big chop” is what excites her to give specialized attention to the formulation of Gold Series. Scientist Ian Henry understands that his invaluable contribution to shaping positive messages about Black women’s beauty will help his young daughter navigate the world condently.

Through rigorous testing and years of research, these brilliant minds have found that from the corner suite to the astronaut’s seat, you need your haircare to not only work for you, but also make your proudest moments that much better.

ITEMS INCLUDE: Gold Series Curl Awakkening Spr S ay • Gold Series Triplle Care C Braid Cream • Gold Series Instant Nourishing Spray • Gold Series Split Ends Treatment

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my 1-year old daughter was

what the world tells her about

beaming after my most recent

herself. Her hair and how she feels

‘big chop,’ running her hands

about it has a huge impact on her

through my hair and was excited

self-condence. Contributing to the

that we have the same hairstyle.”

development of Gold Series, for

– Isoken Igwekala-Nweke,

me, means making her hair Journey

Gold Series Senior Scientist, PhD

a little bit easier, so she can face the world more condently while loving her hair.”

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Meet the experts who continue to revitalize Gold Series and highlight the versatility and most importantly, the beauty of textured hair.

OTC Beauty Magazine December 2020

25

BUSINESS TIPS

By Kate Zabriskie

All in the Dysfunctional Family Generational Business Fails and What to Do About Them According to many statistics, anyone in a family business knows that the

family, you get away with murder. If you’re not, the rules are the rules.

chance of the business surviving declines with each handoff to the next

I’m sick of it. The culture shifted when Jenny married Greg, and he started

generation. What causes the drop-off? Among the myriad of reasons, times

working here. I’ve dedicated years to this company, and it breaks my heart to

change, dedication levels vary, and talent isn’t always genetic.

see how an entitled spouse has practically ruined it. You think Jenny would know better.

If you’re in family business, do any of the following sound familiar?

Since we were in the cradle, Mother has had us on a path to take over the reins. My brother and I know the business inside, outside, and everywhere in Granddaddy toiled day and night. He adored his work and never stopped

between. Perhaps familiarity breeds contempt. Because as the years go by, I

with the new ideas. Most of his creations met with tremendous success. He

see my options slipping away. I’m only 23. Maybe I’ll get the courage before

just had a knack for knowing what the public wanted. My uncle, on the other

the end of the season to tell my parents I’m leaving to go to law school.

hand, has practically run the place into the ground. He’s got

Family dysfunction junction

an idea a minute.

is no picnic. It’s even worse

Unfortunately, almost

when

everything he dreams

are at stake. The longer any

up is a dud.

issues have gone unchecked

people’s

livelihoods

often, the more severe they become. But there is good This place certainly

news; it’s almost never too

has

late to confront a problem.

an

us-versus-

them feel. If you’re

26

OTC Beauty Magazine December 2020

Dysfunction Symptom Number One: The people currently in charge

going to have to address bad behavior.

are running the business as usual but not innovating. Status quo will lead to hanging a going-out-of-business sign on the door.

Dysfunction Symptom Number Three: Some of the family work on vacation, and others vacation at work.

Correction Strategy: Not everyone is a driver, nor does just anybody have the creative spark to carry the torch when a dynamic owner steps down. Fortunately, inside this dark cloud of bad news hides a silver lining.

Correction Strategy: Start by making rules and goals visible and

Nothing mandates a company to home grow its top talent. If you’re not

measurable. State the obvious to ensure everyone knows what’s expected.

suited to the top spot, hire it out. You won’t look weak, you won’t have to

Then, review goals and any rule violations regularly. Sometimes additional

give up control of your legacy, and you’ll look smart and humble as you

structure and sunlight can go a long way toward correcting an imbalance.

position your organization for future success. Nervous about an outsider?

Of course, if that doesn’t work, it may be time to talk about a pay-for-

There are many ways to get a fit right. Be specific about what you’re looking

performance structure, a split of some sort, or even a buyout. When

for, focus on culture, and find someone who is good at the parts of the

tackling this challenge, you need to consider your interactions outside

business where you don’t excel.

the business. Do you still want to have Thanksgiving with these people?

Regardless of your answer, the greater relationship ecosystem should inform your decisions.

Dysfunction Symptom Number Two: The rules don’t apply to everyone the same way. Blood relatives and/or their spouses take advantage of family membership, and it’s negatively impacting culture, morale, and

Dysfunction Symptom Number Four: The kids want to join the

attitudes.

business but see it more as a meal ticket than a career move.

Correction Strategy: Addressing this dysfunction requires some tough love and may hurt feelings. When you decide to address the problem, have your data ready, and come prepared with plenty of examples. Obviously, the confrontation conversation is easier if you have power. When you don’t, your approach may need some adjustment.

No matter your version of the entitlement dysfunction, one factor is almost certain; this dysfunction is not going to self-correct. At some point you’re

OTC Beauty Magazine December 2020

27

Correction Strategy: Many families that have successfully passed the

Correction Strategy: Sometimes it’s best to hear “no” the first time. After

stewardship of their enterprise from one generation to the next know the

all, do you care more about the business or about your children having the

value of putting people to work outside the business before they earn a

opportunity to pursue their professional passions and goals? Yes, it’s sad

spot on the inside. While nothing is wrong with a short summer stint or

when after a lot of years, the legacy stops, but it’s sadder still when forced

afterschool job, if junior hasn’t started as a full-time employee, consider

participation ruins something beyond the business. The bottom line: when

creating a work requirement. If you adopt this strategy, not only will you

your offspring want to jump ship, hear the message and throw theme a life

get someone who has had to earn a paycheck without the cache of the

raft.

family name, you will have someone who has seen something different that your way of doing business.

If you’ve encountered a problem in the family business, you know firsthand that knots rarely untie themselves. In fact, many get tighter and bigger as

Dysfunction Symptom Number Five: The next generation has little to

time goes by. So, if you’re dealing with one of the dysfunctions described

no interest in the business.

above or something else, now’s the time to start planning a correction strategy and setting a timetable to execute it.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

28

OTC Beauty Magazine December 2020

OTC Beauty Magazine December 2020

29

BUSINESS TIPS

By Dr. Maria Church, CSP, CPC

GRATITUDE for Challenging People It is easy to be grateful for all the good things in our life – the promotion, reaching and surpassing your goals, a killer interview, or helping your team member overcome a challenge. This is good stuff and easy to be grateful for.

A

bundance. Choosing an abundance mindset over a scarcity one affords you the opportunity for many different outcomes. Looking

at the challenging colleague and trying to find a solution can sometimes be

However, being grateful for challenging colleagues or customers, too, can

exhausting because you may not see options. With a scarcity mindset, the

also be a blessing.

options are typically either/or. With an abundance mindset, the possibilities are endless, energizing solutions instead of an exhausting experience.

How about starting a “super-challenge” in the spirit of a challenging person? Find what you may be grateful for with a challenging colleague or customer! Yup, find the gratitude in challenging people. Why are they challenging? What is it about them that drives us crazy? The answers to

T

hankfulness. Being thankful for the challenging customer or teammate may be the last thing on your mind. However, this

challenging person may just be the growth you need or want as a leader.

these questions may put you straight in front of those things about yourself

They don’t call it growing pains for nothing! When growth happens as a

that you’d rather not see. Challenging people are a mirror to aspects about

leader and individual, it shows up as experience and wisdom. Growth must

ourselves that may not be popular. Challenging co-workers or clients -

be continuous to be effective at leading and in life.

whether with situations, tasks or people - are the hidden blessings that propel us to grow as individuals and as leaders.

I

ntention. Leading and living with intention is the needed edge of being

effective. So often, leaders are responding and reacting to challenging

To support you in this extended challenge, just remember GRATITUDE:

people without intention. Those exchanges can have miserable and highly stressful outcomes. When you approach the challenging person with a

G

iving. Give someone the benefit of the doubt when they challenge your patience. Try giving that person some grace. You really

don’t know what is happing in their lives that may be influencing their “challenging” behavior. Everyone goes through highs and lows. Many people hope that when it is their turn to experience a low and they are not exhibiting the best behavior, a co-worker will give them the benefit of the doubt.

specific intention, your thought (intention) influences your behavior.

If your intention is to come to a resolution in this exchange, then your behavior will match.

T

ogether. So much has been said over the decades of how much

more is accomplished together than alone. When dealing with a

challenging person, remember that they are connected to you – not on an island on their own. Find the connection that can break through the

R

eceiving. Position yourself to receive what the challenging coworker of the customer may have to say with openness and without

judgment. This action may be awkward at first as walls go up when criticism or complaints occur. Receiving complaints can actually be positive, as that person giving the complaint believes that you can do something about it – they have faith in you! If they didn’t, they would say nothing.

barrier of separateness. Do you share a love of art? Horses? Leadership books? This commonality can be something personal that connects you both. Bring that connection to the forefront for the dismantling of the challenging situation.

U

nconditionally. No conditions, without strings, no quid-pro-quo

when breaking through the challenge barrier – nada. If you want

30

OTC Beauty Magazine December 2020

true connection, unconditional presence and without judgment will help

choice is yours in what you want to do with that opportunity. Challenging

you connect with one another. If you accept your colleagues for who they

people are a blessing and a curse. It really is all about your perception of

are, you will find the challenging aspects of them diminish in size. Think

that individual or circumstance. Your ability to expand your perception

about a team with different skills, competencies, and personalities. Each has

could be one of your greatest skills as a leader and as a human. How will

its own challenging aspects but are valued for their unique contributions.

you step or seize on your opportunity?

D

irected. Just as being intentional, a direct focus on the challenging

Following the GRATITUDE steps will make your organizational

individual enhances your presence and the way you show up.

culture and customer experiences much more pleasant. With an office

When you direct your attention, body language, and energy towards the

environment steeped in gratitude, you will find a more productive and

challenging person, it will be noticed and appreciated. This tells the other

happy workplace and a great ROI in your GRATITUDE investment. When

person that they are valuable and important enough to be given your full

you are in a state of GRATITUDE, even with challenging co-workers and customers, you will give and receive care and abundance. You will

attention.

become thankful for the intentional way you choose to live your life

E

veryone. Everyone is challenging at times. When challenging people

come into your life, there is a lesson and an opportunity for you. The

at work. This awareness could bring you together to unconditionally direct your attention and gratitude to everyone. The bottom line – the choice is yours. Choose well.

Meet Dr. Maria Church, CSP, CPC

JDr. Maria Church, CSP, CPC, is a speaker, consultant, and executive coach. As CEO of Dr. Maria Church International, including Government and Corporate divisions, and Leadership Development University, she specializes in organizational culture, change agility, and leadership development with over 25 years working for Fortune 500, local government, non-profit, and academia. Her 10th Anniversary Edition of Love-Based Leadership will be released in December 2020. She may be reached at www.DrMariaChurch.com.

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URBAN CALL BRIEFS

By Lafayette Jones

We’re all in this together—fi ghting COVID-19 Millions of Americans are infected with COVID-19.

More than 200,000 have died. People are struggling financially.

Health care workers are overwhelmed. Life as we knew it is gone – at least for a while. It’s a dismal picture we’re all trying to navigate together. But there is hope.

•

Working to ensure the greatest needs of communities are prioritized, including access to care, financial support, proper nourishment, and physical activity.

The health and economic crisis is taking a toll on many families, especially those with limited resources.

The American Heart • Filling in the cracks not overed Image credit sv_sunny/iStock, Getty Images Association (AHA) is working by government services while with researchers, medical providing life-sustaining experts, community leaders, support for under-resourced businesses, families and more to reduce the impact communities. of the coronavirus. AHA is dedicating its resources • Increasing support for families living in to make a difference by: public housing that are struggling to pay rent due to missed paychecks or layoffs, • Meeting the needs of healthcare workers providing daycare and mental health services dealing with the coronavirus pandemic for struggling parents, and delivering healthy • Investing a minimum of $2.5 million to foods to the elderly and disadvantaged who investigate the cardiovascular implications of cannot travel outside. coronavirus.

• Working with parents and teachers to keep • Helping to accelerate antiviral drugs to kids healthy and active while away from combat COVID-19. school.

• Leveraging their science and relationships to help lead the conversation about the coronavirus and how it affects at-risk patients.

Teaching hospitals and communities how to • Advocating for policies that ensure families safely and effectively nationwide have access to care, frontline administer health workers have the ability to care for CPR during people with medical needs and charitable COVID-19, “This organizations can continue their life-changing incredibly urgent need work. has only become more • Urging governors and state legislatures to take urgent during the Nancy Brown, immediate steps to provide access to the more CEO pandemic.” than 4.4 million more Americans that could American Heart Association have health coverage if their state expanded Medicaid.

Sandra Miller Jones SMSi Healthy Living Solutions, Inc. Founder & CEO Lafayette Jones Publisher, Urban Call; SMSi-Urban Call Marketing, Inc. President & CEO

Let’s all do our part!

The primary mission of our SMSi companies is to help in the uphill battle to improve the health of our communities, as our recently updated name, SMSi Healthy Living Solutions, Inc. clearly emphasizes.

To help fight COVID-19 medical experts urge us to:

• • •

Wear a mask when you leave your home; Avoid large crowds and stay 6 feet away from others; Wash your hands for 20 seconds frequently.

We are all in this together. For more information about SMSi Healthy Living Solutions, Inc. and SMSiUrban Call Marketing, Inc. Cos. visit urbancallpodcast.com and issuu.com/ smsiurbancall marketing.com/docs.

Committed to making a difference in our communities

Gerald Johnson Executive VP: Office of Health Equity & Chief Diversity Officer 34

As Chief Diversity Officer for the American Heart Association (AHA), Gerald brings a wealth of experience in building brands and driving sales results for great brands including Lever 2000, Oreo, Chips Ahoy, Dr Pepper, 7-UP, Snapple, Healthy Choice, Orville Redenbacher and Earvin “Magic” Johnson at fortune 100 companies including Unilever, Nabisco, Cadbury Schweppes, Dr. Pepper/7-UP, ConAgra Foods and Magic Johnson Enterprises. During

OTC Beauty Magazine December 2020

his tenure he’s held various leadership positions in Marketing, most recently as Chief Marketing Officer for Magic Johnson Enterprises and the Magic Johnson Foundation with accountability for leading marketing across all businesses, as well as driving revenue and sales for Strategic Alliances, Licensing and Fund Raising.

An industry leader and sought out speaker, Gerald currently holds responsibility as Chair of the

Sponsorship and Event Marketing Committee for the Association of National Advertisers (ANA) and other advisory board roles. From a volunteer leadership perspective, Gerald is committed to making a difference in communities nationally by serving on committees and boards over the years at The American Heart Association, American Diabetes Association, Muscular Dystrophy Association, Catholic Big Brothers/Big Sisters and Meals on Wheels.

Every.Black Entrepreneur Podcast Network

Cynthia Williams Brown, PhD, professor, WinstonSalem State University

Jimmy Davies Founder, Every.Black Entrepreneur Podcast Network

The Healthy Entrepreneur, hosted

by Tiffany Parker, interviewed Urban Call Publisher Lafayette Jones and Cynthia Williams Brown, PhD, Chair, American Heart Association NC Triad Board, on COVID-19 and heart disease.

Access the podcast at Entrepreneurship.Black.

Chef N’Gai pivoted American Heart Association Triad’s traditional Mobile Teaching Kitchen efforts to address mass food relief during the COVID-19 pandemic, partnering with local organizations to cook and deliver Triad AHA Marketing & Communications meals to nearly 3,000 families each week with Out of the Garden Project, Homegrown Heroes, Wake Forest Baptist Health, and Second Harvest Food Bank partnerships.

Also pictured is Kandace Redd with WFMY News 2.

American Heart Association champions Actress and activist

Angela Bassett

Angela Bassett, who stars in the TV show “9-1-1” and in recent blockbuster movies “Black Panther” and “Mission: Impossible – Fallout,” is AHA spokesperson for the For Your SweetHeart awareness campaign, “Losing my mother, the person who encouraged me to pursue my lifelong dream of becoming an actress, was a wake-up call to start talking about the risk of heart disease with my Angela Bassett family members.”

Attorney, author, advocate, TV personality Star Jones, former co-host of the talk show “The View,” continues to sound the alarm about heart disease in women.

Star Jones

A decade after open heart surgery, Jones remains dedicated to raising awareness of the ways to detect, prevent and treat heart disease, especially among women.

AHA Chief Medical Officer for Prevention The American Heart Association and the American Diabetes Association expand their landmark Know Diabetes by Heart™ collaboration with a Spanish language campaign.

Eduardo Sanchez, M.D., MPH, FAAFP

“We want to make sure a language barrier doesn’t keep critical information like protecting your heart, brain and kidneys out of reach,” said Eduardo Sanchez, M.D., MPH, FAAFP, the American Heart Association’s chief medical officer for prevention.

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OTC Beauty Magazine December 2020

35

URBAN CALL — HEALTHY LIVING EVERY DAY!

PAGE 3

Making an impact against COVID-19 Why we’re committed to fighting coronavirus Melanie L. Campbell Civil and Women’s Rights Leader

75%

Speed Matters partnership. She holds a B.A. in Business Administration and Finance from Clark Atlanta University. hospitalized She is awith native of Mims, Florida.

of people Melanie L. Campbell is the president and CEO of the National Coalition on Black Civic Participation and Convener of the Black Women’s Roundtable COVID-19 had a high-risk condition Intergenerational Public Policy Network. Campbell has served in the civil rights, social justice, youth and women’s rights movement for over 20 Those atcivil greatest of serious complications or deathMcCoy are: years. She is one of the hardest-working rights leaders risk in the social LisaRaye and economic justice movement and is known for her powerful ability to Actress and Producer build diverse coalitions that bring people together for the common good.

People with Rozonda “Chilli” Thomas LisaRaye’s “The Real McCoy” reality Stroke survivors One of her most rewarding accomplishments at the National Coalition Singer, Actress and Dancer coronary heart show premiered may have a People within 2010 on TV One has been creating an innovative, youth-focused leadership development disease or high cable network and attracted more than higher risk of diabetes program, Black Youth Vote! (BYV),for she received the Congressional bloodwhich pressure 1.6 million viewers. Season 2 premiered complications Black Caucus Foundation’s Emerging Leaders Legacy Award. Highly in 2011 and followed the outspoken Chicago native as she kicked her successful coalition projects enacted under Ms. Campbell’s leadership acting career back into high gear. LisaRaye also launched The LisaRaye include the Unity Diaspora Coalition Census Campaign, Unity Voter Collection by PZI, her new line of jeans, took on the role of “mom-ager” Empowerment Campaign, Women’s Coalition for Dignity and Diversity for her daughter’s modeling career, raised money for charity and looked in the Media, Voices of the Electorate Election Reform Task Force; and the for love and spirituality. With much anticipation of a third season, viewers People with severe ReBuild Hope NOW Coalition to assist survivors of Hurricanes Katrina will see how the heroic LisaRaye has finally come full circle in her journey. obesity (BMI of 40 People with and Rita in rebuilding their lives in the Gulf Coast. or higher).

Voted one of the “Top Five Rising Female Stars” by Ebony Magazine and compromised Campbell served as the Director of the Mayor’s Offices of Youth Services twice voted “Sexiest Woman of the Year”immune

by Black Men Magazine, LisaRaye for the late Maynard Jackson in Atlanta, Georgia, in the 1990s, where she initially captured Hollywood’s attentionsystems through her breakout performance was responsible for working on issues related to youth violence, juvenile as ‘Diamond’ in Ice Cube’s directorial debut film, “The Players Club,” cojustice and youth leadership development. She was also responsible for People with serious starring Academy Award winner Jamie Foxx. She starred as the leading coordinating the Mayor’s Scholarship Program and the Atlanta Dreamchronic lung, liver or role in “Contradictions of the Heart” and continued to work with notable and People age 65+ Jamboree, a college and vocational opportunity fair targeting high school kidney conditions actors such as Queen Latifah in MGM’s “Beauty Shop,” Terrence Howard students in the Atlanta Public Schools. She also organized the Mayor’s in the indie feature “Love Chronicles,” Omar Epps in Paramount’s “The Youth Advisory Council and youth anti-violence initiatives.

Wood,” and Def in “Civil Brand” which premiered at the Sundance The long-term effects ofMos COVID-19 She is a contributing writer in the 2008 National Urban League State of Film Festival.

Black America, Election Reform: Protecting Our Vote from the Enemy In television, LisaRaye appeared in “The Parent ‘Hood,” “In the House” Who Never Sleeps; 2006 Harvard University Journal on African Americans and was featured on Bravo’s “The It Factor” before she landed her starring in Public Policy, “A Nation Exposed: Rebuilding African American role on the CW Network’s hit comedy series “All of Us.” Produced and Communities,” the article on “Right of Return Means Access to the Ballot, inspired by the domestic adventures of Will and Jada Smith, the show Access to Neighborhoods, and Access to Economic Opportunity. She focused on adults juggling ex-spousal relationships while maintaining a also contributed to the publication’s 2004 edition, “Politics & Progress: A nurturing environment for their child. Since concluding her time in “All Presidential Platform for 2004.” She has been featured in Black Enterprise of Us,” LisaRaye has appeared alongside Magazine articles on ‘Black Leadership: The Next Generation.’ Campbell Jada Smith in her show “Hawthorne.” is interviewed and featured on many occasions by television, syndicated Off-screen, LisaRaye captured the hearts radio, print and online news outlets across the country, including BET, of hopeless romantics worldwide as C-Span, TV One, Bev Smith Show, Tom Joyner Morning Show, Washington she became a real-life aristocrat upon Post, Gannett News, The New York Times and others.

Increases in unhealthy marrying the former Premier of the Turks More people with heart Increases the burden for Campbell is certified in non-profit executive management by the and Caicos Islands in an extravagant stay-at-home habits disease, diabetes or high those with the greatest Georgetown University Public Policy Institute Executive Program. ‘royal’ wedding attended by celebrities blood pressure are at risk need High She is a nationally recognized expert in civic engagement,•black voterstress and dignitaries such as former BFF • building.

Eating more unhealthy participation, election reform,out voting • Fear of going torights, getcensus and coalition • Limited income due to Vivica A. Fox, Rapper Da Brat (McCoy’s She is a member of the Inaugural Class of the Progressive Women’smeals Voices treatment/calling 911 or furloughs sister),layoffs Ambassador Andrew Young and at the Women’s Media Center in New York. She was a resident fellow at the Perry Christie, the Prime Minister of April Mial Myatt • Not being physically • Lack of savings Limited access to healthy John•F. Kennedy School of Government’s Institute of Politics at Harvard the Bahamas.

She wore a one-of-a-kind Writer, Producer and Director active • Restricted access to public options, prescriptions Universityfood in 2003. couture gown by Amsale and a Chopard • Could lead to future cases transportation and supplies tiara from the personal collection of the She also serves on the executive board of the Black Leadership Forum, a of obesity, high blood Lack of free school meals only other American actress to •marry a royal, Princess Grace Kelly of Source: https://www.heart.org/en/news/2020/02/27/what-heartconfederation of the leaders of the top African American civil rights and patients-should-know-about-coronavirus pressure and diabetes Monaco. https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/ service organizations. She is a member of the NOBEL African American people-at-higher-risk.html

Women Technology Caucus and Communications Workers of America 36

OTC Beauty Magazine December 2020

As the former Turks and Caicos First Lady, LisaRaye juggled her busy

STAY CONNECTED Are you at risk?

Hollywood career while serving as an ambassador for the British Overseas Territory, with official duties that included state visits with the Queen of England. She was the face of an extensive ad campaign for the TCI Board of Tourism and created industry-focused events to increase the island’s appeal as a playground for the rich and famous. Her successes include founding the Turks and Caicos Film Festival with fellow actress Jasmine Guy, as well as the island’s first Christmas Carnival; developing the island’s only movie theater, the state-of-the-art LRaye Cinema; and attracting stars such as Will and Jada Smith, Michael Douglas and Catherine Zeta-Jones, Star Jones, Gabrielle Union, Lil’ Kim, Donovan McNabb, Michael Clarke GetRobinson moving!

Duncan, Chris Tucker, Essence Atkins and Shaun forExercise visits.

Try to stay active and better connected if you: conversation with her, women find themselves confiding in her as if she were their best friend. Her •ability be transparent endearing is what live to alone or can’t yet leave your home continues to make her a fan favorite of all ages.

to Combat Loneliness STAY CONNECTED

• feel alone or disconnected from others • recently had a major loss April Mial Myatt or change • are a caregiver Business Woman, Writer, Producer and Director • lack a sense of purpose

and Social Isolation

to Combat Loneliness and Social Isolation

decreases stress,and Feeling lonely being isolated are bad for With her Hollywood comeback firmly established and her career on the health. rise, LisaRaye continues to use her celebrity toyour highlight issues close to

Later, rumors of her husband’s infidelity and political corruption brought boosts your mood, and the fairytale to an end, and LisaRaye persevered through a long, bitter and increases your energy. very public divorce.

April Mial Myatt is the president of Rock, Groove and Jam! (RGJ!) concerts, web series and movies geared towards empowering women both in front and behind the camera. RGJ! presents relative, challenging, and inspiring stories with women in main character roles. Myatt learned early on about the importance of proper makeup, wardrobe and appearance of everyone in front of the camera.

Ideas for staying connected

Feeling lonely and Find an activity that you enjoy or learn somethingisolated being Get moving! Exercise new. You might have fun decreases stress, and meet people with boosts your mood, and are bad for similar interests. increases your energy. your health.

Prior to RGJ! in 2001, Myatt started Lilac Films- a faith-based company that produced projects relevant to real-life situations for and about women her heart. She is the Global Ambassador for the Susan G. Komen Race while offering thought-provoking discussions or solutions in the process. for the Cure® foundation and passionate about the organization’s mission For years, she worked as the president and executive producer. The motto Loneliness and social isolation Each Urban BriefsIn covers subjects to promote early detection andmonth, screenings forCall women. addition, she that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer in Do the Work.

U.S. The mission of this for the company is Do Dream.segments Have Faith.

Fulfill Purpose.

Her are associated with rates created the Miss Rayediant Jewels teen pageant to increase self-esteem and column is to build a bridge ofhigher communications and information betweenand manufacturers and retailers and and the ethnic consumersas they background experience include television film production, well wish to serve better. column California, offers resources depression, aTheweakened Volunteer.

You’ll mentor girls aged 13-15.of LisaRaye resides in Los Angeles, and covering marketing, retail merchandising, consumer research, purchase behavior, asassociation published writings.

She has a B.A. in English from North State fashion and beauty trends, industry events and people, trade news, new product launches and a potpourri of Carolina information isfeel a proud mother Kai. tosystem, better byto daughter, immune heart disease, designed help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of University.

Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. helping others. dementia, and early Rozonda “Chilli” Thomas Singer, Actress death.* and Dancer Myatt’s television experience began in Public Affairs at WRDC-TV (UPN The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from Atlanta native Rozonda “Chilli” Thomas is the embodiment of the term 28) and in television production at WLFL-TV (WB 22) and WNCN-TV the author. triple threat. The singer/actress/dancer is best known as Chilli, one-third (NBC17). Living in New York, she interned with Spike Lee’s film production of the iconic R&B group TLC. Comprised of Tionne “T-Boz” Watkins, company, Forty Acres and a Mule Filmworks, as well as publicist Terrie Volunteer.

You’ll Lisa “Left-Eye” Lopes and Chilli, TLC is one of the greatest musical groups Williams, and worked as the PR Coordinator at Sara Lee Hosiery. feel better by of all time, having several No. 1 singles, selling over 45 million albums helping others.

Under Lilac Films, she has produced several shorts, a full-feature, a gospel worldwide and winning countless awards, including six Grammy’s and production and a television series. Her credits include “Boy Bye” (music Stay in touch with three American Music Awards. video), “Who Is Felicia?” (short/comedy), “Fall From Grace” (short/ family, friends, and TLC tackled self-esteem issues and blasted the industry’s often distorted drama), “Am I Your Favorite?” (short/drama), “Revelation” (short/drama), neighbors in person, standard of beauty. The group received a large outpouring of appreciation “Torn” (full feature/drama) and “Butterfly Wings” (full-length theatrical online, or by phone. letters and videos from fans. The Grammy-award winning single production). She has partnered with Third Edge Productions to produce “Waterfalls” aggressively tackled the stereotypes associated with AIDS/ “Down South” (full feature/comedy) and “Directed By Zahra” (television Try to stay active and better HIV and solidified the group as leaders of the AIDS education/awareness sitcom series). She recently partnered with the Every.Black Entrepreneur Stay in touch with connected if you: movement.

Podcast Network to produce podcasts. family, friends, and

Are you at risk?

Loneliness and social isolation are associated with higher rates of depression, a weakened immune system, heart disease, dementia, and early death.*

live alone or can’t leave Anyone who spends time in•her presence knows that Chilli’s number one your home priority when it comes to charity is her non-profit organization, “Chilli’s Crew,” which works to empower middle and high females; but • feel alone or school-aged disconnected she also uses the events as anfrom opportunity to empower the parents to be Consider adopting a pet. others more vocal.

Animals can be a source • recently had a major loss

Her VH1 show, ” offered a glimpse into her life as of hit comfort and“What mayChilli also orWants, change a lower single mother responsible son, juggling career and family while stressraising and ablood • are a caregiver being open to the idea of finding true love. “What Chilli Wants” was the pressure.

• lack a sense of purpose No. 1 show on the spring ratings for VH1.

She is beautiful, youthful, has an undeniable sex appeal and yet after a

Ideas for staying connected

For more information about preventing loneliness and social isolation, visit

Are you Find an activityat that risk? you enjoy or learn something

https://www.nia.nih.gov/health/participating-activities-you-enjoy.

National Institute on Aging

neighbors in person, As past president of the Women Empowering Women In Networking online, or by phone. organization, she helped women change their perspectives about Networking and Sisterhood. She is also the author of “Out on a Limb… and Still Standing,” which details her journey of becoming a filmmaker in a male-dominated arena. Following the success of her first book, Myatt has completed its follow-up, “Failure Is Not An Option,” to be released next year.

In addition to doing her own thing, April gives back to the community by volunteeringadopting for different organizations, either with her time or money.

Consider a pet.

She currently Carolina with her husband, Keith.

Animals canlives be in a North source

of comfort and may also lower stress and blood pressure.

*Cacioppo JT, Hawkley LC. Perceived social isolation and cognition. Trends Cogn Sci. 2009;13(10):447-54.

new. You might have fun

Try to stay active and better connected if you: For more information about preventing loneliness and social isolation, visit

National Institute on Aging

OTC Beauty Magazine December 2020 https://www.nia.nih.gov/health/participating-activities-you-enjoy.

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OTC Beauty Magazine Awards 2020 We congratulate all of OTC Beauty Magazine’s 2020 winners as well as honorable mentions.

We also extend our greatest gratitude to all of our advertisers for their support.

Best Cover Mane Choice Tropical Moringa, July 2020 Honorable Mention Creme of Nature Pure Honey, April 2020

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OTC Beauty Magazine December 2020

Best All-Around Advertiser Inspired Beauty Brands Honorable Mention Hollywood Beauty

Most Marketable P&G Gold Series “Watch Me Work,� August 2020 Honorable Mention Softsheen Carson Dark & Lovely For Protective Styles, October 2020

Most Creative Ad Ecoco All Hair Types, May 2020 Honorable Mention SheaMoisture Men #DefineYourBeard, April 2020

Best New Advertiser FHI Heat Honorable Mention Caliber Pro

OTC Beauty Magazine December 2020

39

Tae H. Jhin Awards 2020 Each year, Jinny Corp. presents various manufacturers with the coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry.

Congratulations to all!

Top All-Around Vendor

AAA Revlon

AA KAB Brands

A

By Nature

Top Vendor Representative

AAA Tracy Deck of Universal Beauty (JML)

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OTC Beauty Magazine December 2020

AAA Breanna Harris of P&G

A Ik Jun of By Nature

Most Innovative New Product

AAA Ampro Magic Finger Gel

AA BaByliss FX Shaver in Rose Gold

A Eden Body Works Papaya Collection

Best Selling Product

AAA Lottabody Wrap Me Foaming Mousse

AA TAHA Shea Butter

A Manic Panic Hair Color

Top All-Around Brand

AAA Clairol

Top Broker Rep

Derek Lee

AA BaByliss FX

A Fisk Sunflower

Best Customer Service Award

Lauria Garcia of Ecoco

Amy Cho of Fisk Brands

OTC Beauty Magazine December 2020

41

TOP TEN

TOP SELLING SKUs of the Year

It’s been a crazy year, to say the least. There have been lots of ups and downs, and chances are, you’re still recovering from the economic impact of COVID-19. As you restock your inventory for the month, it’ll be tempting to repurchase your usual items. But before you do, check out our list of 2020 top sellers. These are items that have sold well throughout the year and are guaranteed to fly off your shelves. Be sure to grab a few of these products for your loyal customers.

1.

Ampro Shine ‘N Jam Conditioning Gel AM41072

This conditioning gel is perfect for soft waves to twists, braids

and locks. Not only is it a great styler, but it also conditions the hair and strengthens it with its honey extract.

Highlights • •

•

2.

As I Am Coconut CoWash AIA501408

Moisturizing

Non-flaky, non-greasy

Free of alcohol, parabens, wax, petrolatum and silcones.

3.

4.

Clairol BW2 Hair Powder Lightener Cl3422

Creme of Nature Argan Oil Perfect Edges Extra Hold RR21404A

When shampooing is not an option or

Get the balanced lightening your highlights

Hold down your edges with the improved

This no-suds conditioning cream gently

lightener. This product is de-dusted to

and hold you want without the buildup or

preferred, shoppers love this CoWash.

removes residue without stripping your hair of its necessary oils.

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OTC Beauty Magazine December 2020

need with this extra-strength powder

minimize flyaways and can be used for a full range of lightening services.

Perfect Edges Hair Gel. Get the shine residue.

5.

göt2b® Glued® Blasting Freeze Spray AA91201

For the ultimate hold, you’ll want

6.

Andis Cool Care AN12750

to grab this multiuse freeze spray.

Keep your clipper blades extra clean

wigs, this spray can give you a

demonstrated effectiveness against

Often used to secure lace front

long-lasting hold until your next shampoo.

with the Andis Cool Care. It has

viruses similar to COVID-19 on hard,

non-porous surfaces. Plus, it’s a five-

in-one coolant, disinfectant, lubricant, cleaner and rust preventative.

7.

Clippercide Aerosol Spray

8.

RR18305

KG72130

This multifaceted mousse can

This spray is another all-in-one

define curls and give hold to your

spray that reduces friction

favorite twist-outs. Designed to

and guards against rust. It only

impart tons of body and shine, this

takes 10 minutes to disinfect

foam is enriched with coconut and

and protect you against

shea oils to deeply penetrate and

bacteria, viruses and funguses.

9.

Lottabody Wrap Me Foaming Mousse

hydrate the hair.

10.

Wild Growth Hair Oil WGC100

If thick, long hair is your aim,

then the Wild Growth Hair Oil is the answer. Its rich, plantbased formula conditions,

hydrates and softens the hair for manageability. It also reduces

Hawaiian Silky 14-in-1 Miracle Worker GA10016 Protect and maintain your hairstyle with this versatile product. It can be used as a curl activator, leave-in conditioner or

moisturizer for relaxed or natural hair. It also helps to soften and detangle the hair and soothe the scalp.

blow-drying times after washing,

OTC Beauty Magazine December 2020

43

Beauty Ambassador

Styling Tools

By Sara Rueda

2020 Best of Hair Every year brings with it many things,

in one step. It’s styling made simple, not

way so you’re left with smooth, healthy-

among these, discovery. As this particular

to mention quick. Plus, Ionic Technology

looking, ready-to-go styles.

year comes to a close, let’s talk about the

speeds up drying even further, helping

styling items discovered that became fast

reduce heat damage. Hellooo healthy-

Two crowd-pleasing hair dryers, which

favorites by the masses. These front-runners

looking shine.

have simplified the day-to-day, delivered gorgeous performance suited for countless

stood out in more ways than one. They’ve been called, among other things, ground-

Speaking of easy drying and styling,

hair needs and styles, and delighted

breaking, amazing, and timesaving, time

another Gold ‘n Hot chart-topper is the

natural-haired darlings everywhere. End

and time again. Without further ado, let’s

Professional Ionic Volumizer - a 2-in-

the year on a high note, treat yourself, or

get a little more acquainted with these

1 with salon-quality purpose. Powerful,

a special someone to the gift of gorgeous

products of the year.

precise drying and styling is what you get

(easy) hair!

with this handy tool. An oval brush design Let’s kick things off with the Gold ‘N Hot

gives you what styling dreams are made of,

Gold ‘N Hot aims to support stylists

Professional Ionic Hair Dryer and Styler.

a round brush hair dryer combination.

and hair enthusiasts with professional products for every step of their process. We

A truly unique drying experience. A large paddle brush combined with a powerful

Equipped with soft, flexible detangling

provide a wide variety of quality styling

blow-dryer provides a tangle-free drying

bristles, you gently detangle, dry and create

tools to help you achieve the most gorgeous

experience…you

the

styles full of volume, body, and fullness.

results and ever-changing trends. Follow

excitement here! The innovative design

In one single step. Ionic and Ceramic

Gold ‘N Hot on Facebook and Instagram

dries and straightens large sections of hair

Technology help prevent damage along the

@goldnhotelite.

can

understand

Meet Sara Rueda

Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.

44

OTC Beauty Magazine December 2020

T

DRY AND STRAIGHTEN IN ONE-STEP IONIC HAIR DRYER AND STYLER

TANGLE FREE DRYING

TANGLE FREE DRYING ULTRALIGHT

GENERATOR

GENERATOR

TOURMALINE

TOURMALINE

GoldNHotHair.com /goldnhotelite ph. 888.738.1212

OTC Beauty Magazine December 2020

45

3X

Q Ban 46

OTC Beauty Magazine December 2020

OTC Beauty Magazine December 2020

47

Advertisement

CLIPPER TIPS Sponsored by Andis Co.

Pro Shaving with the ProFoil from Andis®

By Angel Raws, Andis Educator

The new Andis Copper ProFoil® Shaver is the perfect tool for both stylists and barbers of any skill level. Barbers will love it because there’s no messy creams or lathers involved to get that skin-smooth shave, and they can get clients in and out of the chair quicker. And for stylists, whose licensing may not allow straight razor shaves, the Copper ProFoil is the perfect substitute. Plus, the new metallic copper finish provides premium durability.

Because of the versatility of its staggered, independent foil heads, it’s my go-to tool for tight areas such as above the moustache or right above the ear. And the octagonal gold titanium foils with hypoallergenic finish provide a better, irritation-free shaving experience. To get a true, smooth skin fade, use upward flicking c-stroke motions – this will ensure that no lines are left behind. Another great way to use this tool, and one of my personal favorites, is polishing waves.

This technique is often overlooked due to lack of education, but once you master it, will provide striking results. When you finish cutting a nice set of waves with a taper or even with a bald fade, lightly skim the ProFoil shaver along the top of the waves with the grain, following the growth pattern of the hair.

This technique will knock down any stray hairs left behind and give your wave cut a finished, polished look.

Throughout the 80-minute run time, the lithium-ion battery provides constant power without reducing performance, so your clients won’t experience any uncomfortable tugging or pulling. And since the ProFoil is cord/cordless, you can plug it in and never have down time. Overall, the Andis Copper Profoil Shaver is user-friendly and gives you the ability to provide top-notch precision to your haircuts.

Angel Villegas, most commonly known as Angel Raws, has taken the barbering industry by storm, setting trends with his original barbering style and approach to branding. He merges the art of barbering, visual arts and Hip-Hop culture in a refined way to influence the cutting styles of those he educates. “I am able to teach others all over the U.S. and do what I love every day – working with the Andis Company gives me the freedom to share tools and products I truly believe in.”

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49

Advertisement

THERAPY TRENDS Our Year of Diminishing Turns

By Elayne McClaine

A global pandemic changes the way consumers meet, greet, work and shop. Sluggish retail sales started off the year. Since the beginning of 2020, we have been hidden and isolated. Mandatory social distancing and remote workforces are the order of the day.

Don’t forget, socializing from home! Due to the era of electronic Zooming, it has been critical to look good from the waist up— especially the face. Spending money on makeup, skincare, and hair techniques are essential to keeping up appearances.

Consumers have also been distanced from their favorite brands and their access to those brands. The return to normalcy may come next year or in the coming years, but many buying patterns will remain forever. Our year of diminishing turns will result from challenged sourcing of products, eCommerce, and the doit-yourself/self-care phenomenon. While the beauty industry may be relatively stronger than other consumer categories, this will be one of the worst years in recent history for this niche.

This year will be the year known for realigning beauty routines and priorities. While consumers spent 50% less on professional beauty services, at-home self-care products remained stable.

DIY hair coloring, nail care, and care in other beauty categories are being reimagined as a necessity. Nielsen reported rises in the sales of hair dye and hair clippers by 23 and 166 percent, respectively. The latest data suggest there will be a huge increase in eCommerce purchases from new or low-frequency users.

And the vast majority of consumers who have increased their use of digital and multi-access services, such as home delivery, curbside pickup or shopping via social media platforms, expect to sustain these activities into the future. OTC owners must embrace all that has been lost in 2020 as a blueprint for the future.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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OTC Beauty Magazine December 2020

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

always buy items by the piece and at great prices.

For more information, call 800-361-0786 or visit

them at 4300 Northeast Expressway, Doraville, GA.

OTC Beauty Magazine December 2020

51

INDUSTRY NEWS From innovative probiotic treatments to sustainable suncare: in-cosmetics Global unveils this year’s Award winners Winners of the Innovation Zone Best Ingredients Awards were announced on 6 October, as part of incosmetics Virtual 2020

07 October 2020: Celebrating the most cutting-edge personal

care ingredients, in-cosmetics Global is delighted to announce the winners in this year’s Innovation Zone and Green Ingredient Awards.

Despite the challenges brought about by Covid-19, leading cosmetic manufacturers, including Mibelle Biochemistry, Cargill Beauty, Givaudan Active and Lucas Meyer, all put forward their most creative innovations for consideration across three categories – Best Active Ingredient, Best Functional Ingredient and Best Green Ingredient.

Judged by some of the industry’s foremost experts, the awards are highly respected around the world and recognise the cosmetic ingredient manufacturers who are helping to push the boundaries of innovation, while responding to evolving consumer demands.

Vytrus Biotech take Gold and Silver for Best Active Ingredient

Scooping both the Gold and Silver awards in the Best Active Ingredient category, Vytrus Biotech was recognised for its KANNABIA SENSE and DEOBIOME NONI ingredients.

Described as ‘the microbiota whisperer’, KANNABIA SENSE took the top accolade, credited for its innovative probiotic treatment that stimulates the skin microbiota to produce an in-situ postbiotic cocktail that promotes the synthesis of cutaneous oxytocin.

Recommended for use in sensitive skin treatments, anti-ageing cosmetic products and delicate facial treatments, it is made from plant stem cells of Cannabis sativa, a herbaceous plant indigenous to eastern Asia.

Vytrus picked up the Silver award for DEOBIOME NONI, an innovative prebiotic deodorant treatment, that reduces the generation of body odour while allowing the skin to breathe and respecting the skin microbiota.

Closing the category, Mibelle Biochemistry and Clariant Active were announced as this year’s joint Bronze Award winners.

Recognised for its Alpine Rose Active, Mibelle Biochemistry’s novel ‘senolytics’ concept was chosen for its ability to eliminate senescent skin cells and protect skin proteins from oxidative stress. Clariant Active was applauded for its rare and unique ingredient, Prenylium™.

Thanks to Clariant’s Plant Milking technology, Prenylium is extracted from the root of the Morus Alba tree without causing any damage.

This innovative and sustainable approach to sourcing helps to stimulate root growth and results in a concentration of prenylated flavonoids 2000% higher than what is typically found in mulberry root extracts.

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OTC Beauty Magazine December 2020

Best Functional Ingredient Award celebrates sustainability and sun protection

German cosmetic manufacturer Symrise took the top award in the Best Functional Ingredient category for its Symrise SymEffect™ Sun. Based entirely on renewable raw materials from responsible sources, the newly developed ingredient combines the advantages of conventional sunscreen products with the increasing sustainability requirements of consumers. It pursues a 360º approach, offering a holistic way to meet the multiple challenges of sunscreen products. It stood out for its use of natural sources, the efficiency of its UV filters and formulation stability.

Also demonstrating a sustainable approach to sun protection, Dow Chemical was awarded the Silver award for its SunSpheres™ BIO

SPF Booster, a bio-based and readily biodegradable SPF boost that enables greater SPF efficiency in suncare and daily skincare products.

The category also honoured two bronze award winners: Clariant and Gattefossé. The former was selected for VELSAN® FLEX which, thanks to its high water solubility and Renewable Carbon Index (RCI) of 93%, offers preservation boosting powers together with broad formulation flexibility. Gattefossé’s Emulium® Dolcea MB – a natural origin O/W emulsifier - has the ability to create a wider range of textures, from fluid serum to thick butter in a wide range of applications, such as skincare, suncare, make up and haircare.

Green Ingredient Award highlights natural ingredients and upcycling

As sustainability continues to drive cosmetic manufacturers to assess the ingredients used in their formulations, this year’s Green Ingredient Award – in partnership with Ecovia Intelligence – recognised the ingredients championing sustainability in the personal care and beauty market. Henry Lamotte Oils’ Paradise Nut Oil/Magdalena River Nut Oil scooped the Gold Award for its ability to support the regeneration of the skin’s lipid film, while improving the water retention capability of the skin, reducing transepidermal water loss.

Unveiled as the Silver Award winner, Cargill Beauty’s FiberDesign™ Sensation was praised for its approach to sustainability and upcycling. Derived from 100% natural origins, the texturiser and emulsion stabiliser, designed specifically for skincare, is based on citrus peel fibres from the pectin production side stream.

Joining an exciting line-up of award winners, Minasolve SAS scooped the Bronze Award for Best Green Ingredient for its A-Leen Aroma-3, a nature-derived perfuming agent that offers a broadspectrum antimicrobial effect. It is a 100% natural version of phenylpropanol produced from cassia essential oil.

To view the announcment of the winners on-demand, visit the incosmetics webinar channel.

OTC Beauty Magazine December 2020

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INDUSTRY NEWS Andis® Company Partners With the Conscious Kid to Deliver Education on Healthy Racial Identity Through ‘Books to Barbershops’ Program STURTEVANT, WI (November 2020) –– Andis® Company, a global leader in professional barbering tools and education, has teamed up with The Conscious Kid to support barbershops across the U.S. to supply two award-winning children’s books that affirm healthy racial representations of Blackness and Black identity to barbershops free-ofcharge. Andis® Company, through the Andis Foundation, sees the importance of barbershops in supporting communities by building relationships, fostering communication and educating today’s youth. Through the powerful reach of barbershops, the #AndisBooksToBarbershops program is designed to counter anti-Blackness, support social equity and promote long-term change.

The first book in the set, Crown: An Ode to the Fresh Cut, written by Derrick Barnes and illustrated by Gordon C. James, serves as a highspirited, engaging salute to the beautiful, raw, assured humanity of Black boys and their self-perception when they approve of their reflections in the mirror.

The second book, Hair Love, is tender and empowering. Written

by Matthew A. Cherry and illustrated by Vashti Harrison, Hair Love

is an ode to loving your natural hair — and a celebration of fathers and daughters everywhere.

“Barbershops are more than businesses. They serve as community hubs where customers discuss the state of their communities – and the world– building connections that last lifetimes,” said Laura Andis Bishop, Andis CoCEO. “With the #AndisBooksToBarbershops program, we are excited to support The Conscious Kid’s mission of driving forward a critical conversation educating and empowering children while supporting community barbershops across the nation.”

Barbers can sign up to secure copies of these books for their business at https://www.theconsciouskid.org/andis.

Due to COVID-19 restrictions, some barbershops may not be permitted to have books in their facilities. Please follow the recommended safety guidelines and protocols and use these books when it is safe to do so.

To learn more about the #AndisBooksToBarbershops program or Andis® Company, please visit their website, Instagram or Facebook. To learn more about The Conscious Kid, please visit their website, Facebook, Instagram or Patreon.

The Mane Choice Empowers Women to Vote by Partnering With “When We All Vote” A Nonprofit Launched by Michelle Obama The Mane Choice, leading brand dedicated to offering healthy haircare solutions and premium styling products, announces partnership with non-partisan, nonprofit organization, When We All Vote, to be a part of the solution in fundamentally increasing voter participation in the United States.

With less than two months to go until the November 2020 U.S. Presidential election, The Mane Choice is joining a group of brands across the U.S. in a massive voter registration campaign. Launching its campaign on National Voter Registration Day in partnership with When We All Vote, The Mane Choice has committed to using its platforms to encourage voter registrations and education. To register to vote visit The Mane Choice Voter Portal at www.WhenWeAllVote.org/TheManeChoice .

Since its inception, The Mane Choice has used its platform to help 54

OTC Beauty Magazine December 2020

to create change and awareness. “In light of the civil unjust that has plagued our country, it is our time to be heard and continue the work of hundreds of brave and impassioned Black women and men who protested, marched, were arrested, and even died working toward voting equality.” states Charlene Dance, Vice President of the MAV Beauty Brands Multicultural Group.

In partnership with When We All Vote, The Mane Choice will foster conversations on the responsibilities that we all have in shaping our country’s future through the ballot box.

This election year has marked a turning point in which consumers have higher expectations than ever for brands to take a stand on social issues. The Mane Choice stands with their customers, community and partners by asking everyone to make sure they are registered to vote and exercising their choice to be heard

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INDUSTRY NEWS

Novel in-cosmetics Virtual delivers new contacts, insights and Covid-era trends With face-to-face events across the globe still on hold, the incosmetics Group provided another unique opportunity for the personal care industry to continue learning and discussing new approaches to product development. Over three days in the first week of October, the first-ever in-cosmetics Virtual event brought together 3,062 personal care creators from 86 different countries, with the largest representation hailing from Brazil, the USA, France, the UK and Spain.

Running from 09:00-21:00 UK time each day, in-cosmetics Virtual offered targeted meetings for formulators, buyers and suppliers from the European and Americas markets predominantly. The exclusive, free-to-attend business event matched 140-plus leading ingredient suppliers with manufacturers and indie brands from across the world. Visiting companies in attendance included the likes of Antonio Puig, Avon, Belcorp Colombia, Clarins, Caudalie, Colgate Palmolive, Coty, Estee Lauder, Grupo Boticario, Glossier, Henkel, L’Oréal, Johnson & Johnson, La Prairie, Natura, Oriflame, Procter & Gamble, Shiseido, Tata Harper and Unilever, amongst others – providing them with an invaluable way of networking and identifying novel concepts while travel is restricted.

The value of in-cosmetics Virtual was undeniable, with attendees (exhibitors and visitors) rating the event’s quality of meetings as 4.53 out of 5. Kathryn Atkins, the co-founder of Kathryn Tilly, was one of those who joined the sessions. She commented: “in-cosmetics Virtual was fantastic! It was a very personable experience and I got to meet suppliers I didn’t even know existed in my field of natural skincare. I had 38 meetings over three days so you can imagine how intense it was, but everybody was highly engaged. I would give in-cosmetics Virtual a nine out of 10 and I would summarise my experience in one word: inspirational.”

Celine Erkey, Lab Technician at Tata Harper added: “It all went very well. I really enjoyed the fact that the process to schedule meetings was very straightforward. I liked the fact that suppliers were able to reach out to you and be able to introduce their new actives. I was very busy, but I also made time for seminars and presentations on sustainability and these were very informative!”

winner. Joining an exciting line-up of award winners, Minasolve SAS scooped the Bronze Award for Best Green Ingredient.

Learning during a pandemic As ever, in-cosmetics brought a diverse range of experts together to provide registered viewers with very well attended presentations during its renowned Marketing Trends and Technical Seminars.

One of the most popular seminars over the three days was run

by The NPD Group, which discussed where the next growth in prestige skincare trends is set to derive from. Attendees listened live to Ana Gonzalez explore how the current COVID-19 pandemic has affected the beauty retail category, before diving into the new normal. She talked about the emergence of ‘Clean-ical’ brands that are gaining greater prominence, with one in four consumers that look for natural ingredients also requesting information from a doctor/dermatologist. Ana concluded by looking at what the future holds for skincare, highlighting how revenge shopping will come to the fore around Black Friday in Europe and Cyber Monday in the US. Euromonitor International’s session on the changing landscape of beauty and personal care retailing was also immensely popular.

Povilas Sugintas, Consultant – Beauty and Fashion, reviewed the performance of the sector during and after the outbreak of COVID-19. He highlighted the significant financial impact the virus has had on the industry, before reviewing the research consultancy’s latest predictions for different categories. He showed that the bath and shower sector is expected to outperform 2019, driven by liquid soap and sanitisers, while fragrance and colour cosmetics will be worse affected.

Finding the latest innovations With a large percentage of the world’s leading personal care ingredient suppliers joining in-cosmetics Virtual, including Cargill, Croda, Evonik, Kobo Products and Solvay, R&D professionals had the perfect opportunity to learn about trends before finding solutions and ideas for future product development.

In addition to a focus on high-quality meetings, in-cosmetics Reflecting the growing interest in wellness and natural ingredients, virtual delivered more than 25 hours of excellent educational the product category of most interest to more than three-quarters material in an informative, easy-to-use and engaging way. This enabled cosmetic/contract The top 10 most viewed presentations were: manufacturers, fragrance houses, indie brands NPD Marketing Trends Where is the next growth in Prestige skincare trends? and manipulation pharmacies to attend multiple presentations on new ingredients, technical Euromonitor Marketing Trends Beauty and personal care retailing of today and tomorrow: developments and marketing trends, as well as International How COVID-19 is changing the landscape the fabled in-cosmetics Awards which took place Kline Marketing Trends Ingredient innovation and trends. Impact of COVID virtually for the first time.

Vytrus Biotech scooped both the Gold and Silver awards for Best Active Ingredient, with Mibelle Biochemistry and Clariant Active closing the category as joint Bronze Award winners. Symrise took the top award in the Best Functional Ingredient category with Dow Chemical receiving the Silver award. The category also honoured two bronze award winners: Clariant and Gattefossé.

For the Green Ingredient Award, Henry Lamotte Oils was crowned with the Gold award whilst Cargill Beauty was unveiled as the Silver Award 56

OTC Beauty Magazine December 2020

Sharon Laboratories

Technical Seminar

Grant Industries

Technical Seminar

Mintel

Marketing Trends

Nagase

Technical Seminar

in-cosmetics

Awards

Surfachem

Technical Seminar

Kao Chemicals

Technical Seminar

Face forward: Preservation for facial care & sensitive skin in the clean beauty era Sustainable beauty: Building trust after the pandemic

100% Naturally Derived GRANSENSE Elastomers for new formulating possibilities Boost skin wellness naturally by enhancing elasticity and firmness with fruit-based Polyphenol in-cosmetics Awards Ceremony

Exclusive J-Beauty ingredients to European skincare market Simplicity; staying in & societal shifts | How 2020 is influencing personal care routines

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OTC Beauty Magazine December 2020

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INDUSTRY NEWS Continued of all attendees included botanicals, essential oils and plant extracts. This marks a significant increase in popularity compared to 2019, where it ranked as the 7th most popular product group at in-cosmetics Global and 12th at in-cosmetics Latin America.

Other product categories of interest include biological, marine extracts and bio-fermentation. With microalgae climbing in popularity and being famed for producing compounds for chemical defence - plus the main draw of fermentation being the production of probiotics - which have been shown to have benefits for skin health, it’s in keeping with the need for protection and cocooning in the Covid era.

Other trending beauty categories identified by attendees included ingredients to aid hydration and moisturization; anti-ageing and anti-wrinkle.

Last year, at in-cosmetics Global and in-cosmetics Asia, emulsifiers were the number one product category of interest to visitors. It has now dropped to 5th at in-cosmetics Virtual. It is true that the category is still of interest due to the fact that threequarters of volumes are being used in skincare products (leaveon). However, according to Kline, a decline is anticipated due to a fall-off in sales of premium skincare, mitigated by mass, masstige and budget products.

For many this was the first time to engage with their contacts since forced lockdowns were introduced around the globe.

George Rosson, Managing Director of Natura-Tec, which exhibited, commented: “in-cosmetics Virtual provided a great opportunity to e-meet customers and also restart the conversation about our range of vegetable and marine-based ingredients. These meetings direct with manufacturers enabled us to share our vision, our philosophy, our technology and the traceability of our products and it gave us enhanced visibility. in-cosmetics Virtual was brilliant - I would rate it a 9 or 10 out of 10!”

Cathy Laporte, Portfolio Director of the in-cosmetics Group, concluded: “We live in unprecedented times and this is the first time in 30 years that the in-cosmetics Group has had to run a full-scale virtual event for the industry. As we navigate this challenging period, it is essential for our community to keep abreast of the latest industry developments, both from a scientific and consumer trends perspective. We’re proud to have run this highly curated event, which has been widely welcomed by the screened R&D professionals that joined and we will continue to be at the heart of the personal care sector as it looks to innovate its way through the pandemic into the post-Covid era.” in-cosmetics Virtual took place from 6 – 8 October 2020. For more information on the Technical Seminars and Marketing Trends presentations delivered at this year’s event, please visit the incosmetics Connect website here: https://connect.in-cosmetics. com/

African Pride Dubs October 15 as ‘HBCU Plan to the Polls Day’ New National Holiday Encourages HBCU Students and Alumni to Make a Plan & Vote SAVANNAH, Ga., Oct. 15, 2020/PRNewswire/ -- African Pride, leading hair care product manufacturer with more than 30 years’ experience creating quality and affordable products, is excited to unveil today its first national holiday, formally dubbing Thursday, October 15, 2020 as “HBCU Plan to the Polls Day.” In partnership with And Still I Vote, a national call to action spearheaded by The Leadership Conference on Civil and Human Rights, the new national holiday aims to encourage HBCU students and alumni across the country to make a plan for how they will vote during this election season, as well as share their pledge to vote with their followers and communities.

The brand is committed to changing the culture around voting, and helping bring even more people into the voting process. African Pride will engage in key areas with concentrated populations of historically underrepresented voters, namely, young people and people of color, to have an impact in voter and volunteer engagement. The partnership will spread awareness and increase education on registration status, making a plan to vote in person or by mail, and knowing your community’s polling place for this election. Focus cities will include Dallas, Baltimore, Chicago, Jacksonville, Houston, New York boroughs, Memphis and Atlanta.

Stemming from African Prides’ larger #TakePrideAndVote campaign, which encourages people from across the country to join the voting rights movement and impact real change, the organizations will be tapping HBCU alumni, school administrators, current students, community leaders, and radio hosts to get involved and promote voter education through mailers, radio giveaways, swag kits, action based flyers and an online pledge forum.

“Together with African Pride and our And Still I Vote campaign, we will work tirelessly to stop the efforts to silence our voices, and empower our communities to act,” said Leigh Chapman, Voting Rights Program Director at the Leadership Conference on Civil and Human Rights. “It’s up to us to create a democracy where every eligible voter can cast a ballot and have it counted, and we couldn’t be more excited to have a partner like African Pride helping to lead the charge.”

“In today’s climate, it’s about ensuring our voices are heard through voting,” said Alexia Amerson, Senior Brand Manager at Godrej North America. “Together with And Still I Vote, African Pride is committed to empowering our communities to take action and impact change by increasing voter registration and elevating voices. Through our efforts together, we will be one step closer to ensuring every eligible voter, votes, because when we all vote, we all do better.”

For more information on African Pride’s “HBCU Plan To The Polls Day” nation holiday, partnership with And Still I Vote, #TakePrideAndVote campaign, and the African Pride brand or products visit AfricanPrideHair.com and follow #TakePrideAndVote and @ MyAfricanPride on Instagram and Twitter and @MyAfricanPrideHair on Facebook.

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OTC Beauty Magazine December 2020

free of

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Take thirsty curls from parched to pow!

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OTC Beauty Magazine December 2020

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BIR BITS

HONORS Wahl Clipper Corporation’s Professional division and social service organization Urban League of Metropolitan St. Louis recently awarded full scholarships to six students to attend barber school at Antonio’s Barber College and St. Charles Barber College, as part of the Wahl Professional Fade It Forward program.

The program provides mentorship and support to at-risk youth with the goal of helping them achieve their dreams of becoming professional barbers and entrepreneurs. The students arrived at Urban League St. Louis Headquarters not knowing that Wahl Education and Artistic Team member Garland “G-Whiz” Fox would be there to surprise and welcome them to the Wahl family. He gave each student a scholarship certificate and a gift bag of Wahl Professional tools to use during barber school.

Before beginning classes at Antonio’s Barber College and St. Charles Barber College, the students will complete a four-week mentorship program with professional barbers in the St. Louis area. The goal of the mentorship program is to support and teach each student the importance of hard work and the dedication needed to become a barber. The scholarship and mentoring

program has started its first year in St. Louis and its second year in Chicago, with plans underway to launch the third program in Cleveland in 2021. For more details on the program and Wahl Clipper, visit https://wahlpro.com/.

LAST MINUTE BLASTS SheaMoisture unveils “It Comes Naturally,” a brand campaign created by a team of Black artists and multicultural creatives that conveys the essence of Black women and is an unapologetic portrayal of a shared experience of resilience and creativity.

In tandem with the campaign, SheaMoisture has pledged to commit proceeds from every product sold to help realize the dreams

of Black women entrepreneurs. Set against both a global social justice movement and a moment of transformative cultural change, It Comes Naturally is a celebration of Black identity. Six Black female artists—Monica Ahanonu, Rachelle Baker, Bisa

Butler, Alexis Eke, Linda Mawala and Reyna Noriega—were commissioned to create a campaign that brings to life the stories, legacy and heritage carried by Black women through generations in rich illustrations.

“This work is a manifestation of how we live our purpose out loud by investing in Black women to create something meaningful

for Black women,” says Tracey Jennings, SheaMoisture’s senior vice president, marketing and creative excellence. Visit sheamoisture.com.

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SHOW CALENDAR DECEMBER / JANUARY 2021 WHEN

WHAT

WHERE

CONTACT

December 4

CEW Beauty of Giving Luncheon

New York, NY

cew.org

December 5-6

BeautyCon Los Angeles

Los Angeles, CA

https://beautycon.com

December 7

Cosmetologists Chicago: Holiday/Living Proof

Chicago, IL

americasbeautyshow.com

December 7-8

The Spa Buzz

Southern California

thespabuzz.com

December 7-8

The Spa Buzz

Lenox, MA

thespabuzz.com

January

Indie Beauty Expo

Los Angeles, CA

indiebeautyexpo.com

January

Int’l Makeup Artists Trade Show (IMATS)

Los Angeles, CA

www.imats.net

January 13-15

Cosme Tech/Cosme Tokyo 2020

Tokyo, Japan

https://www.cosme-i.jp/en/

January 17

4th National Barbers/Beauty Symposium 2021

Atlanta, GA

https://thenbbs.com

January 17-18

International Beauty Exposition

Las Vegas, NV

www.internationalbeautyexposition.com

January 17-18

Serious Business 2020

Orleans, LA

www.seriousbusiness.net

Washington, DC

www.naw.org

JANUARY

January 26-28

Nat’l Assoc. of Wholesalers-Distributors Executive Summit

January 26-29

ECRM Impulse, Front-End & Checklane

TBA

https://ecrm.marketgate.com/sessions

January 29-31

Beacon Student Program by PBA

Long Beach, CA

www.probeauty.org/beacon

January 30

North American Hairstyling Awards

Long Beach, CA

www.probeauty.org/naha

Jan 31-Feb 4

ECRM Hemp/CBD Health/Beauty Program

Denver, CO

https://ecrm.marketgate.com/sessions

OTC Beauty Magazine December 2020

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READER FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What have been the top sellers at your store?

•

How has your store rebounded from the pandemic?

•

What challenges do you anticipate will lie ahead in 2021 for your store?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) __________________________________ State (주) ___________________________________________ 62

OTC Beauty Magazine December 2020

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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OTC Beauty Magazine December 2020

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

66

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

OTC Beauty Magazine December 2020

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

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2X @UrbanBeautyHair 68

OTC Beauty Magazine December 2020

Passion Twist by

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AD INDEX

AFAM Concept ................................................................................3, 51 www.afamconcept.com

American International Industries............................................... 53 www.ardelllashes.com

Ampro...................................................................................................... 29 www.amprogel.com

Caliber Pro Corp...................................................Inside Front Cover www.caliberprocorp.com

Curls......................................................................................................... 27 www.curls.biz

Developlus.............................................................. Inside Back Cover www.coloroops.com

Ecoco..................................................................................... Back Cover www.ecocoinc.com

Fantasia ....................................................................................................5 www.fantasiahaircare.com

Helen of Troy......................................................................................... 45 www.helenoftroy..com

Hollywood Beauty............................................................................... 23 www.hollywoodbeautyproducts..com

Inspired Beauty Brands........................................................................7 www.inspiredbeauty.com

JBS Hair.............................................................................46-47, 68-69 www.jbhair.com

KAB Brands........................................................................................... 19 www.aphogee.com

L’Oreal Technique .............................................................................. 15 www.loreal.com

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OTC Beauty Magazine December 2020

Murray’s Worldwide ........................................................................... 17 www.murrayspomade.com

Proctor and Gamble ................................................................... 24-25 https://pantene.com/en-us/gold-series-collection

Queen Helene ............................................................................... 31, 37 www.queenhelene.com

SMSi - Urban call Marketing, Inc.................................................... 34 http://multicultural.com/multicultural-marketing-news/smsiurban-call-marketing

Softsheen Carson..................................................................................9 www.softsheencarson.com

Suavecito............................................................................................... 28 www.suavecito.com

Sundial Brands .................................................................................... 55 www.sheamoisture..com

Sunny Isle .............................................................................................. 57 www.jamaicanblackcastoroil.com

Taliah Waajid ......................................................................................... 63 www.naturalhair.org

The Mane Choice Hair Solution ...................................... Cover, 49 www.themanechoice.com

Wahl Pro.....................................................................................................6 www.wahlpro.com

Vogue International ............................................................ Poster, 71 www.ogxbeauty.com

Zotos Professional ............................................................................. 59 www.zotosprofessional.com

OTC Beauty Magazine December 2020

71

PRODUCT SPOTLIGHT

Hair Oops?

Has the Solution Wash Away Dark or Undesirable Hair Color Dyed your hair too dark? Perhaps, your hair color took an unexpected turn during the coloring process. Regardless of your hair color dilemma, Color Oops ® is here to the rescue with two powerful color removers that work well on all hair types.

The Color Oops ® Hair Color Remover – Extra Strength

Color Oops ® Hair Color Remover - Extra Conditioning

This powerful no bleach, no ammonia color remover

Similar to its Extra Strength counterpart, this remover has

color change.

conditioning properties. The Aloe Vera and Soy Protein help

works well with correcting color mistakes or making a

Key Benefit: The process of washing away the remover

is easy; no direct heat and no harsh chemicals are

needed. It also returns the hair to the previous oxidative process.

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OTC Beauty Magazine December 2020

all of the wonderful qualities of the original but with extra

nourish the hair and scalp as the formula works to reverse undesirable hair color.

Key Benefit: Aloe Vera and Soy Protein give the remover an

extra level of hydration for hair that has been compromised.

OTC Beauty Magazine December 2020

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OTC Beauty Magazine December 2020