OTC Beauty Magazine | December 2021

December 2021 | $6.00

Year End Edition

2022 Beauty Product Forecast Top-Selling SKUs of the Year

Jinny Expands Chicago Operations

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OTC Beauty Magazine December 2021

OTC Beauty Magazine December 2021

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December 2021

c ont en t s

In Eve ry Is s u e

Best Selling Products of the Year Page 16

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OTC Beauty Magazine December 2021

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Editorial Letter

12

Expert Advice

14

Trend Alert

16

Marketplace

35

Urban Call Briefs

39

Coupons

46

Top Five

48

Clipper Tips

50

Therapy Trends

‘Tis the Season

Universal Beauty’s Holiday Gift Set Guide

In the Name of Haircare

2021 Best Sellers

Products to Watch in 2022

Improve the Performance of the Andis Master® and T-Outliner® with Ceramic Blades

E-Commerce That Drives OTC Traffic

OTC Beauty Magazine December 2021

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December 2021

c ont en t s

52

Products to Stock

60

Industry News

72

Show Calendar

70

Ad Index

88

Product Spotlight

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Kuza’s JBCO Collection The Hair Care Line Your Customers Need Now

By Karen Lee Harris Kuza’s mission as a haircare company has always been to inspire the culture and style of every woman who uses their wide variety of hair essentials. Since the company’s inception in 1979, its products have been a mainstay in the daily hair care routines of beauty enthusiasts worldwide. Learn why this brand continues to be a hot -seller in beauty supply stores.

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OTC Beauty Magazine December 2021

5 Agreements for Your Future Culture

By Jason V. Barger The best leaders and teams understand their role is to help positively influence the mindsets of their people in ways that give energy, hope and clarity to the path forward. The best leaders and cultures are intentionally co-creating their future culture together. The mindsets and actions they take determine the direction they head.

What direction is your team headed?

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Beyond Mentoring | Coaches, Champions & Cardinals

By Lisa Apolinski When it comes to digital growth, there is no “silver bullet” to achieve the growth companies want or need in a post-pandemic world. If digital growth was easy to achieve in the digital space, everyone would do it and do it well. Anyone who tells companies that digital growth should be easy does not understand that proper digital growth requires a long-term strategy. To understand why digital growth is a long game, you need to revisit your A, B, Cs.

Dark ‘n Lovely Fade Resist Hair Colors

Knowledge to Know

Business Tips

Feature

Jinny Beauty Supply Expands Chicago Operations

ON THE COVER

The Meltdown Essentials 3 Pack Grip Styling Bundle by Hair Queen is designed to give you everything you need to look your best and style your lace wig or closure to impress!

In one convenient kit, customers can purchase three of the brand’s top selling products - the Melt Down Grip Skin Protect, Lace Glue and Glue Remove.

To learn more, visit www.shopemeltdown.com.

OTC Beauty Magazine December 2021

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CurlyChic

Rice Water

Remedy

Ayurvedic Herbs Healthy Growth Complex Fermented Rice Water

CEO:

Editor:

Art Director:

Advertising Manager:

Arabic Translator:

Ann Jhin

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Sam Choi support@otcbeautymagazine.com

Candace Smith advertising@otcbeautymagazine.com

Laura Albast

Contributing Writers:

Mary Bandy Karen Lee Harris Lisa Apolinski Jason V. Barger

Columnists:

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners,

manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only multilingual publication in the industry offering both Korean, Arabic and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing

offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

Made with Real Fermented Rice Water Promotes Healthy Hair Growth!

CU@MBD D@TSX @QD~ MB HRRHNM HDIN~ ´­±´­

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OTC Beauty Magazine December 2021

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

TM

DESCRIPTION The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

Aqua Lashes 340

Aqua Lashes 341

Aqua Lashes 342

Aqua Lashes 343

Aqua Lashes 344

Aqua Lashes 345

POINT OF DIFFERENCE The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS • • • • • •

The lashes are lined with adhesive that is activated by water Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line Beautiful, lush styles in natural to dramatic looks Lashes have tapered tips and a black band mimicking the look of eyeliner Available in 6 styles Lashes may be reused with traditional adhesive application network ArdellLashes.com | #ArdellLashes | @ArdellBeauty OTC Beauty Magazine December 2021

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Join our

EDITORIAL LETTER

‘Tis the Season We are officially in the thick of the holidays, with Christmas and Kwanzaa right around the corner. Your shoppers are likely gearing up for holiday parties, family get-togethers, and gift shopping. Your customers may be distracted with all of the hustle and bustle of the holidays, but it’s your job to prepare your store for a new year filled with well-stocked inventory that’s sure to surprise and delight them.

The best way to do that could be to keep their favorite items in-store so they won’t have to make trips to multiple stores to find what they need. That’s why we compiled a list of the best-selling products at Jinny Beauty Supply on page 16 that will detail all of the items that you should purchase for your OTC. We also have recommendations from our trusted manufacturers, such as Universal Beauty on page 12 and Crazy Color on page 14.

Ready to place an order sooner than later? Don’t worry; Jinny Beauty Supply is vigorously working to ensure our warehouses are equipped with all merchandise to ensure timely delivery. Learn more about Jinny’s latest Chicago warehouse expansion on page 40.

And as we prepare for a new year, you’ll want to get your team up to speed as well. Now is the time to ensure your work culture is healthy, inspiring and rewarding for your employees. After all, employees that feel valued are much more likely to be dedicated to their work. Our business tips writer Jason V. Barger breaks down five agreements to make and uphold with your staff to ensure a better company culture.

Jessica De Vault Hale EDITOR

Remember, this isn’t just the season of giving; it’s also the season for preparation. Don’t wait for the New Year to arrive to make resolutions for your business. Proactively work today to give your customers the gifts of product variety, value and excellent customer service in 2022.

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EXPERT ADVICE

By Mary Bandy

Holiday Gift Sets Guide As we close the door to another successful year at Universal Beauty Products (UBP), we’re thrilled to be heading into the new year on a high note! We have so many new things to look forward to in 2022 and can’t wait to share them with you. But before we say goodbye to 2021, we want to show off some of our gift sets that will make incredible stocking stuffers or presents to go under the tree for your favorite guy. Whether he prefers the clean-shaven look or rocks a beard, we’ve got him covered.

TWIST Adjustable Safety Razor Shave Set •

This kit works as the perfect starter kit for new safety razor users. Or if your man is already a fan of shaving with a safety razor, give him a brand new one, plus bonus goodies! This kit includes:

• Adjustable Safety Razor

– Single-blade razor cuts facial hair

cleanly at surface level, minimizing tug and pull. Use the twist handle to set blade exposure from levels 1 to 6. Level 1 is a mild shave and is ideal for fine hair or sensitive skin. Level 6 is an aggressive shave for tough, coarse hair.

• 5 Double-Edge Razor Blades – German-made stainless steel blades glide over skin and easily cut through all hair types, delivering an unbelievably close and comfortable shave.

• Shave Butter Original

– Creates a slick layer of protection,

minimizing razor burn and irritation. The ultra-moisturizing formula made with glycerin and shea, mango, and cocoa butters provides longlasting hydration and locks in your skin’s moisture after every shave.

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OTC Beauty Magazine December 2021

Venture Set These Beard Guyz sets include everything needed for a complete beard

drops

care regimen—cleansing, moisturizing, detangling—you name it.

in thoroughly to

• Wash & Tame – Wash and conditioner join forces to clean and moisturize all in one step. Wash & Tame gently washes away dirt, odor, and buildup, while a hydrating blend of argan and olive oil fight frizz and dryness for a soft, smooth beard.

• Beard Butter

- Helps promote a thicker, fuller beard. The

and

rub

help tame even the wildest beards while nourishing and

smoothing

each hair for a clean,

perfectly

lightweight, grease-free blend of shea butter and coconut oil fights

groomed look.

frizz and softens facial hair, then goes deeper to soothe the skin

• Natural Boar

underneath your beard and reduce dryness and itch.

• Beard Balm - Softens facial hair with a hydrating formula of vitamin E and shea butter. Extra nutrients from coconut and jojoba oil help you achieve a thicker, fuller look while adding a natural shine and providing a light hold.

• Beard Oil - Moisturizes and conditions thanks to a luxurious

Bristle Brush –

Smooths

and

detangles all types and lengths of beard hair. Durable bristles get rid of debris and help spread your skin’s natural oils throughout for an even sheen and a neat, clean beard. It’s also perfect for spreading Beard Oil and Balm through your beard and keeps your hands mess-free.

blend of pea sprout, grape seed, and avocado oil. Add a few

Escape Set • Wash & Tame – See Venture Set • Micro Mist Beard Oil

– Spritz onto a dry, itchy,

unmanageable beard for a burst of refreshing moisture. A blend of willow seed extract and sunflower oil deeply hydrates beard hair while natural deodorizers neutralize odors to keep you fresh all day. The portable, compact size allows for on-the-go beard care anywhere.

• Natural Boar Bristle Brush – See Venture Set

Looking Towards 2022 For a sneak peek into the new year, UBP’s Senior Sales Director, Charles

a bold statement about how important this category is to them and

Tate, weighs in on the growing men’s grooming market and retailers’

their consumers. As a result, we’re seeing some amazing partnerships

enthusiastic approach:

come about, as well as coming on the horizon, in both Drug and Food

“All of our retail partners do a great job of merchandising the rapidly growing category of beard care and men’s grooming. They are pragmatic and intentional, and always aware of the future—which looks very bright with no signs of slowing down. They’ve leveraged that to make

Channel. It suffices to say that 2022 will see even more investment in beard care, including off-shelf displays, permanent secondary executions, integrations into the traditional shaving sets, as well as new entrants and partnerships the category hasn’t seen to this point. Stay tuned!”

Meet Mary Bandy

Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

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TREND

ALERT ORIGINAL and BEST SINCE 1977

In the Name of Haircare There’s no better feeling than achieving that perfect hair color for your client, but we also know the feeling all too well when that luscious color is let down by bad quality shampoo and conditioner.

CRAZY COLOR®’s range of shampoos and conditioners are designed to put your color creations first, while treating your client to a slice of that in-salon experience each and every hair wash.

EXTEND Shampoo

UltraViolet Shampoo

Specially formulated to care for

Say goodbye to unwanted yellow tones with ease, and hello to the blonde

and revive all semi-permanent or

tone you love!

oxidative color treated hair types,

“I’m pretty obsessed with CRAZY COLOR®’s Ultra Violet shampoo; man it

CRAZY COLOR®’s EXTEND Shampoo is packed with a trio of essential oils ready to smooth and promote increased hydration. Let the power of Sunflower Seed Oil, Avocado

works! Here’s the rule, NEVER let your clients leave without a take-home color or Ultra Violet shampoo when creating grey, silver or white tones. It’s a complaint waiting to happen.”

- Sophia Hilton, CRAZY COLOR® Ambassador and Founder of Not Another Salon

Oil and Raspberry Seed Oil pamper each and every strand of colored hair, packing in all the nourishment and moisture those strands were craving keeping that color vibrant for longer!

Just like all CRAZY COLOR® products, EXTEND Shampoo is free from harsh salt and sulfates as well as being 100% vegan and cruelty free.

ANTI Bleed Spray Love to create vibrant colors, but can’t stand to see it washed down the drain after just the first wash? CRAZY COLOR®’s ANTI Bleed Spray locks in color for up to 10 extra washes. Applied after any salon color service, ANTI prevents bleeding, prolongs

Rainbow Care Conditioner The perfect second step for all hair types and textures!

fading and enhances shine.

Post color service, simply rinse with cool water, apply to

CRAZY COLOR®’s Rainbow Care Conditioner is salt and sulfate free

wet hair, let it sit for 1 minute

to ensure long-lasting results. Combined with the Sunflower Seed and

and then rinse as normal,

Brazilian Nut Oil formula, not only will your color last, but it leaves the

minus the color bleeding!

hair feeling sleek, smooth and full of hydration. Color is best shown off on

Continue to use at home with

shiny, healthy hair, so always follow up our EXTEND Shampoo with the

the same method for color

Rainbow Care Conditioner; they truly are the dream duo.

that keeps on giving.

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B

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e u tt r f

t s se d S

@UrbanBeautyHair | www.jbshair.com | 678-805-3000

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MARKET PLACE

2021

Best Sellers We’ve seen tons of innovations in 2021, but we found there are some products that retailers have to order again and again. Why? Because these best-selling SKUs perform as advertised, are readily available in local OTCs and have a loyal following that keeps the products flying off the shelves. You may not be able to purchase every new product that exists, but you can invest in what you know to be consistent, on-demand items that never seem to go out of style. Check out our 12 bestsellers of the year! These are the classics that are sure to keep your customers coming again and again.

Freeze Spray Arguably one of the most versatile hair sprays on the market, the got2b Blasting Freeze Spray can be used for many purposes. From spiking or cementing the hair to using this spray as a temporary adhesive for lace front wig units, this spray seemingly does it all. Best of all, this freeze spray can last until the customer’s next shampoo, guaranteeing a hairstyle or a wig installation never budge until it’s time to take the style down.

Conditioning Gel There is no need to argue about the Shine ‘n Jam Conditioning Gel because this brand boasts this gel as being the best in the OTC market. Free of alcohol, parabens, wax, petrolatum and silicones, this extra hold gel is enhanced with honey extract to help strengthen the hair, making it an excellent choice for soft waves, braids, locks, twists and more.

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OTC Beauty Magazine December 2021

Spritz The Bronner Bros. Pump it Up Gold hair spritz has long been a staple in salons and continues to be a go-to spray for styles that require an intense hold.

Not only does this product dry quickly, but it also imparts shine and rinses out easily. Plus, the extra silk protein and vitamin B ingredients provide reversion resistance to ensure a long-lasting style.

Color Developer You can create lustrous, rich highlights in no time with the Clairol BW2 Lightener. This extra-strength lightner provides colorists the ultimate control in the lightening process. The powder forms a rich, creamy consistency that is easier to handle. It’s also dedusted to minimize fine-powder flyaways.

Shining Gel For the smoothest and shiniest finish, customers consistently reach for SoftSheen-Carson’s Let’s Jam! Shining Conditioning Gel. Its formula has a microemulsion technology for extra hold and shine without the wax, flaking or drying alcohol. Plus, this conditioning gel provides up to three times less breakage, making it an ideal styling aid.

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2021 Best Sellers

Texturizer Cream For the discerning gentleman who prefers a waved style, they know that they can rely on the Luster’s S-Curl Wave & Curle Creme.

This texturizing relaxer expands the natural curl or wave in textured hair, making it easier to manipulate the hair into certain styles such as waves.

Hair Color Bigen Permanent Powder Hair Color in 59 Oriental Black will always be a must-have when the goal is to cover those pesky gray hairs. The popular hair color contains no ammonia and requires no hydrogen peroxide for use. The formula comes in a generous size, making getting the necessary coverage for a natural look easier. The ease of use has made this a popular choice for self-care.

Hair Gel The Eco Styler Olive Oil Styling Gel has long been a staple in the haircare arsenals of customers with textured hair. Customers love that it contains pure olive oil for deep conditioning while maintaining maximum hold. It also has UV Protection and encourages the scalp to regulate its natural moisture system.

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INTRODUCES A PLANT-BASED AFFORDABLE LINE

®

The combination of Organic Hemp Seed Oil, Avocado Oil and the patented, FiberHance™ bond builder will cure all your hair troubles. Together, these innovative ingredients work to defrizz,

100% ORGANIC HEMP SEED OIL

moisturize, combat hair loss and strengthen hair up to 3X. The inclusion of 10 Essential Oils assists in restoring your hair’s natural beauty. In the end, a true miracle for your hair!

FIBERHANCE™ AVOCADO OIL

Enriched with 10 essential oils!

For overall hair health!

Leaf.Legacy

Distributed by Fantasia Industries Corporation • Made In USA

Leaf-legacy.com OTC Beauty Magazine December 2021

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2021 Best Sellers

Oil Sheen Spray When a customer is looking for a spray that will deliver optimal shine without weighing the hair down, look no further than the ORS Olive Oil Nourishing Sheen Spray. This handy product will add shine while restoring your tresses’ natural balance. Rich in olive oil, vitamin E and herbal extracts, this spray is guaranteed to impart moisture, as well.

Hair Relaxer When straightening the hair is the name of the game, the TCB Hair Relaxer remains a consistent seller. The no-base creme is formulated with protein and DNA, leaving hair smooth and manageable.

Hair & Scalp Conditioner Blue Magic Organics with Indian Hemp is a classic and effective solution for dry scalp or special conditioning treatment. Made with green tea leaves, jojoba, aloe and safflower, this conditioner is formulated with extracts that duplicate the effects of traditional Indian conditioners.

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Leave In Conditioners

Beauty Care

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OkayPureNaturals.com OTC Beauty Magazine December 2021

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OTC Beauty Magazine December 2021

Protected by U.S. Patent 10,786,026; 10,945,478; 10,980,301

40”& 60”

By Karen Lee Harris

KNOWLEDGE TO KNOW

KUZA’S JBCO COLLECTION

the Hair Care Line Your Customers Need Now Kuza’s mission as a haircare

by renowned hair care experts

company has always been

to remedy many issues that

to inspire the culture and

women have with their

style of every woman who

hair.

uses their wide variety of hair essentials. Since

Kuza offers a wide

the company’s inception

variety of products

in

1979,

its

products

have been a mainstay in the daily hair care routines of beauty enthusiasts worldwide.

formulated

with

Jamaican black castor oil. This miracle oil is proven

to

rejuvenate,

moisturize, and repair the Kuza’s Jamaican Black Castor Oil product line is just one of their many

hair from root to tip. Kuza’s

popular collections that women love to help keep their hair in top

high-quality array of Jamaican

condition. Their handcrafted formulas - made with high-quality African

black castor oil products includes

ingredients - promote strong, healthy, gorgeous hair without the addition

everything from leave-in conditioners to edge

of harsh parabens, sulfates, alcohol, or mineral oils. The result is hair that

control gels.

is lush, beautiful, and consistently flourishing.

A Must-Have for Beauty Supply Stores With more and more women looking to add natural and organic oils to their hair care routines, Kuza has created innovative products infused

By catering to their consumers’ most crucial hair care needs, Kuza’s in-

with nature’s finest ingredients. Jamaican black castor oil is widely known

demand brand is definitely a must-have in all beauty supply stores. Their

to combat many of the most pertinent hair care concerns. Whether

popular array of products includes a little something for everyone.

consumers are grappling with broken and damaged edges or struggling with dry and flaky scalp disorders, black castor oil is highly recommended

Leave-in conditioners are hugely popular, particularly for those who wish OTC Beauty Magazine December 2021

25

to cultivate strong, healthy natural hair. Kuza Jamaican Black Castor

prevent frizz and keeps breakage at bay while adding beautiful sheen and

Oil Repair Cream Leave-In Conditioner repairs and moisturizes dry,

hydration to dry, damaged hair.

damaged hair while also providing a protective shield around every strand to help prevent the stripping of the hair’s

Hair cleansing is an essential part of every hair

natural oils.

care routine, and Kuza’s Jamaican Black

Castor Oil Shampoo is the perfect go-to.

The Kuza product line also includes

The shampoo gently yet effectively removes

a Jamaican Black Castor Oil Skin

product build-up on the scalp and restores the

& Hair Treatment that thickens and

hair’s natural oils. The hydrating ingredients

strengthens the hair and helps to ward off

then boost the hair back to a healthy, vibrant,

dry, brittle ends and soothe itchy, irritated

and fabulous state.

scalp.

Kuza is available at beauty supply stores Customers will also love the Kuza brand’s

locally and worldwide. If you wish to learn

Jamaican Black Castor Oil Hair Lotion Oil Moisturizer, which helps

more about this incredible brand, please visit their website at kuzaproducts.com. You can also look for them @kuzaproducts on Instagram and Facebook.

Meet Karen

Karen Lee Harris is a lover of all things beauty! After earning her bachelor’s degree in journalism, she has worked in the beauty industry as a writer ever since. Harris started her career as an editorial assistant and then worked as an assistant editor for Hype Hair magazine for many years. She has also worked as a freelance writer for publications such as TBW Style Report magazine and more. She is now happy to write for the incredible team at OTC Beauty. Karen is a current resident of New York City.

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BUSINESS TIPS

By Lisa Apolinski

The A B C ‘s of Digital Marketing According to the Harvard Business Review and the post-COVID CMO

clients in the future. That share has to be consistent and long-term as a

survey, social media marketing spending saw a 74 percent lift in 2020. In

reminder of why your company exists to clients, vendors and employees

addition, traditional marketing activity was projected to decline during

(really anyone who interacts and supports the brand). People who get your

the same time period. Digital marketing is becoming more of the budget

organization’s aspirations are more likely to align with them and go the

focus for companies, and rightly so. With the pandemic, the importance of

extra mile to provide support.

having a digital focus has come sharply into view for many organizations.

These same companies are looking to expand their digital growth.

When it comes to digital growth, there is no “silver bullet” to achieve the growth companies want or need in a post-pandemic world. If digital growth was easy to achieve in the digital space, everyone would do it and do it well.

B

integrity and transparency in communication and customer service? Has your digital engagement created a consistent message and a sense of Trust in your word? Trust is a key component in your digital growth strategy. And because most

Anyone who tells companies that digital growth should be easy does not understand that proper digital growth requires a long-term strategy.

is for Belief: Does your company practice

prospects have an inherent distrust of what they are told online, there is a steep uphill battle to gain their Trust. Keeping that Trust and providing

Digital growth combines patience and commitment in order to develop strong relationships. These strong relationships provide the foundation for Trust in your brand and, in turn, engagement. Trust is not something that can be faked, and prospects cannot be rushed into giving their Trust to your organization without some work. This translates into a much longer focus

leadership and value are just as hard to maintain. This can be thought of as providing water, so the seeds of what your company has planted are able to take root and grow with your audience. Your company cannot phone this in or think that gaining the Trust of your audience can be done overnight.

Trust in your brand and word takes time.

and investment in that digital engagement and growth. To understand why digital growth is a long game, you need to revisit your A, B, Cs.

A

is for Aspiration: What is the purpose of your organization? What impact are you hoping to have on your clients, your employees and your community? Many companies skip right over this key initial step to understand, document and share the organization’s aspirations. This is not about sharing features and benefits of the company’s

products and services. This is about sharing your company’s values and what feeds your passion, your purpose and your plans for how you serve 28

OTC Beauty Magazine December 2021

C

is for Connection: Connection is very different from selling. When you focus on creating connections in your network and with your prospects and clients, you are creating something that lives beyond your interactions. Connection can happen in any and all digital communications.

Connection prioritizes how your company can serve others and how your company provides value in every interaction. Connection helps to strengthen the Trust your organization wishes to develop and add when fostering a strong client base. Connection is also important when considering your organization’s pool of potential employees and vendors in your community. When you look at all of the communities that can

support your company’s success, have you taken the time to connect to the

With a focus on how you can create and build relationships, you are

members of those communities? Working on your company’s connection

adding to the long-term growth of your company. Relationships, in order

to your different communities will take a long-term approach.

While digital engagement moves at lightning speed, your prospects are looking for more meaningful engagement with your company.

And with prospects and clients wanting to have digital engagement in faster terms, the idea of going slower in communication

“

to stand the test of time, need time to grow.

Relationships in the digital space are no different. Those relationships, even though

Digital growth combines patience and commitment in order to develop strong relationships.

and digital engagement may seem counterintuitive. However, digital engagement is similar to face-to-face engagement in that this is a person-to-person connection between someone in your organization and someone online.

”

they are online, still require time and investment to gain roots to grow properly.

Using the A, B, Cs of digital growth can help your company be set up for digital engagement success, which translates to digital growth. But make sure you invest in actions that promote that long-term digital

growth. And that digital growth cannot be achieved with a silver bullet.

Meet Lisa

Lisa Apolinski is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Persuade With A Digital Content Story, is available on Amazon. For information on her agency’s digital services, visit www.3DogWrite.com.

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BUSINESS TIPS

By Jason V. Barger

Agreements for Your Future Culture

Much in the world often seems out of our control.

We experience rapid change, political and economic uncertainty, employee shifts and the war for talent, and the “future of work” that everyone is forecasting is still being created. A lot seems out of our control. However,

When nine out of 10 employees say they would take a pay cut to work for a more meaningful culture, it’s way past time for us to think about the role we all play in creating these meaningful cultures. The mindsets, actions, and behaviors that we choose will send ripples to everyone around us.

much is also still within our control. Even in the midst of all that is swirling around us, there is so much that every leader, team, and organization has right in front of them fully within their control. Most teams and companies just need to step back and acknowledge it.

One of the greatest mental exercises for all of us these days is recognizing and naming all the things within our control. When we can’t control the weather, the economy, or the latest media scandal, we still have a decision about where we choose to invest our energy. There is always a response or action that is within our control. Every time we shift our thinking from reactionary finger-pointing, excuse-making, or feeling sorry for ourselves and direct our focus and energy to solutions, gratitude, and ownership over our next actions, positive ripples are felt all around us. It models a different

The best leaders and cultures are intentionally co-creating their future culture together. The mind-sets they fuel and the actions they take determine the direction they head.

5 Agreements to Make To Yourself and For Your Future Culture 1. Breathe — Practice breathing in good oxygen of gratitude, appreciation, and joy each day rather than toxic air of blame, gossip, negativity, and excuse-making. How you begin your day often sends your mind and your actions in a particular direction. Which air do you want to breathe?

spirit for the path forward.

2. Share Clear Messages — We all need and want clarity. Share clear The best leaders and teams on the planet understand their role is to help positively influence the mindsets of their people in ways that give energy, hope and clarity to the path forward.

messages about the direc-tion you’re heading and what you want for the road ahead. Is your Mission clear? Is your Vision clear? Are the Values for how your team is committed to traveling clear? Is your Strategy for the next priorities clear? If not, your team may get trapped, focusing on all that is out of their control.

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OTC Beauty Magazine December 2021

OTC Beauty Magazine December 2021

31

3. Develop An Intentional Strategy — Do you and your team or organization have a clear and intentional strategy for the future culture you are trying to create? Can you articulate the desired culture you want? Do you have support and a guide to help keep you all moving in the same di-rection? If not, agree to develop an intentional strategy and seek partners to go on the journey with you.

4. Flex Your Muscles — Practice working through challenges and obstacles personally and as a team. Every time you flex those muscles and move through discomfort, you get stronger.

Resolve plus toughness is critical to help people navigate obstacles, challenges, negativity, finger-pointing, and division.

Leaders help their people breathe oxygen and learn through adversity. Toughness isn’t about being physically stronger than others; it is about being vulnerable with your people and still having the resolve to find solutions together.

5. Take Ownership — Be accountable for your words, your actions, and your physical, mental, and spiritual well-

others to choose to inhale positivity and exhale nega-tivity, blame, gossip

being. The best leaders connect the things they say they will do with

and division. The agreements they make dictate the quality of the culture

positive accountability and action. Accountability isn’t a negative word;

for all. The ecosystem of their culture is grown, developed, cultivated and

it’s a positive mantra that all should embrace. The best cultures empower

led with intentionality, one agreement at a time.

everyone involved to be an owner and an ambassa-dor for the future culture they create together.

The process for developing high-performing and engaged teams never stops, and the best leaders, teams and organizations make agreements to Your future culture is being created right now. It’s either being led and

lead an intentional strategy for how they hire, onboard, do performance

dictated by all that is out-side of your control or being intentionally led by

evaluations, develop emerging leaders, and recognize excellence. The best

leaders who are focused on everything within their control. The mindset,

leaders invest in their teams and the mindsets they cultivate together.

actions, and agreements you make to yourself and others will dictate the path you walk.

If you’re experiencing a lack of clarity, energy, passion or hope for the road ahead, it may be time to make some new agreements to yourself and with The best cultures proactively help their people breathe and navigate

those on the journey with you.

through obstacles together. They make agreements with themselves and

Meet Jason

Jason V. Barger is the globally celebrated author of “Thermostat Cultures,” “ReMember,” and “Step Back from the Baggage Claim,” as well as the host of “The Thermostat” podcast. His latest book, “Breathing Oxygen,” is set to be released in 2022. As founder of Step Back Leadership Consulting, Barger is a coveted keynote speaker, leadership coach and organizational consultant committed to engaging the minds and hearts of people and growing compelling cultures. Learn more at JasonVBarger.com.

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OTC Beauty Magazine December 2021

OTC Beauty Magazine December 2021

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34

OTC Beauty Magazine December 2021

By Lafayette Jones

Lafayette Jones

URBAN CALL BRIEFS

Lawrence Davis

Crystal Wright

Marketing Icon and CEO of SMSI-Urban Call Marketing & Publisher of Urban Call

Two-Time Emmy AwardWinning Hairstylist

Hair & Make-up Educator and Beauty Industry Career Coach

Chris Bond

Evie Johnson

Branding Specialist & Graphic Designer

Lafayette Jones

Global Technical Educator, Trichologist & Celebrity Stylist

Jones is a legendary force

CEO of SMSI-Urban Call

and has created powerful and

Marketing & Publisher of Urban

lifelong relationships. He is

Call

currently the publisher of Urban Call and a 30-year columnist

Lafayette Jones has seen it all when it

of OTC Beauty. This magazine

comes to the beauty business! Who

ensures OTC retailers are kept

else has personally worked with

in the know about multicultural

Ebony Magazine and Fashion Fair

Black beauty industry trends.

Cosmetics Founder, John H. Johnson; Johnson Products Founder, George E. Johnson; Design Essentials Founder, Cornell McBride, Sr.; Bronner

During his Beauty SuperStars Talk interview, Jones shared stories about his

Bros. co-Founder, Nathaniel Bronner, Sr., and the SoftSheen Products

extensive and fascinating career journey into the beauty industry. He clued

Gardener Family? Jones has worked with all of these top beauty Industry

the audience in on high-level boardroom conversations and private jets,

entrepreneurs and many more.

giving viewers a peek into the ‘lifestyles of the rich and famous’ industry

He’s also the Marketing Genius who founded ‘The Proud Lady’ Association

leaders.

(AHBAI) and worked, behind the scenes, with almost every Black hair care manufacturer in the country to unite and bring recognition to Black-

Don’t miss a single word of his storied career and adventures in beauty! His

owned hair care products. They introduced The Proud Lady Beauty Show,

full interview is available at https://youtube.com/mikiwright . Visit Urban

which was one of the top beauty shows for more than twenty years.

Call library: issuu.com/smsiurbancallmarketing.com

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author.

OTC Beauty Magazine December 2021

35

URBAN CALL BRIEFS

Chris Bond

Crystal Wright

Branding Specialist & Graphic

Hair & Make-up Educator and

Designer

Beauty Industry Career Coach

Chris A. Bond is a renowned

If there’s anyone who knows what it

branding specialist and graphic

takes to rise to the top as a freelance

designer

Nashville,

hair and makeup artist, it’s Crystal

Tennessee. With over 20 years of

Wright (@crystalwrightlive)! As the

expertise, Bond is one of the most

author of the industry’s ‘Bible for

sought-after branding professionals in the hair and beauty industry.

Freelancers,’ “The Hair, Makeup & Styling Career Guide,” she wrote the

He has been instrumental in changing the way hair and beauty

book on succeeding as a freelancer.

entrepreneurs brand their businesses.

She is the go-to person for anyone aspiring to excel in that arena.

His skills go beyond branding, as he is an expert marketer, particularly

In addition, she’s a longtime insider, having worked behind the scenes as

in event promotions and radio broadcasting. Bond’s portfolio in digital

an agent for beauty, fashion, entertainment, film, TV and print. Today, she

and printed media includes over 100 brands with millions of dollars in

trains and coaches some of the top editorial and commercial artists in the

assets. Bond is available for booking as a host for your upcoming event,

business.

based

in

website design, marketing materials, and stylish apparel, including t-shirts and = capes. He travels nationally and internationally, helping

As a celebrity styling agent, she regularly works and travels with A-list

entrepreneurs build successful brands that outshine the competition.

celebrities, including Halle Berry, Kerry Washington, Pink, Will Smith, Alec Baldwin, Janet Jackson, Jim Carrey, Dave Chapelle, Tyra Banks,

During his Beauty SuperStars Talk podcast interview, the marketer

Simon Baker and Charlize Theron, to name a few. She helps artists find

shared what it takes to elevate beauty and hair brands. He spilled some

and use their outside voices to achieve their goals, be productive, and feel

hot tips on how to improve your social media presence and gain new

respected and confident about their futures.

clients, all while he kept the audience laughing. His approachable style makes it easy for more seasoned beauty professionals to understand

In her recent visit to the Beauty SuperStars Talk podcast, she spoke about

how to navigate the digital world we now live in, set their brand apart,

what it takes to “rise to the top” in beauty, sharing her most effective tips

and attract ideal, high-end clients.

for landing a great job as a freelancer and developing a good reputation for yourself within the industry. Her message also included her own

To take your brand to the next level, take a look at what Chris Bond has

experience with discrimination and how she didn’t let it stop her efforts.

to say at https://youtube.com/mikiwright

In her straightforward style, she spoke on expanding the opportunities for Black artists behind the scenes.

You can watch her entire interview at https://youtube.com/mikiwright.

Feel free to share the link with a freelancer who would love to hear this “legend” talk!

36

OTC Beauty Magazine December 2021

Evie Johnson

Lawrence Davis

Global Technical Educator,

Two-Time Emmy Award-

Trichologist & Celebrity Stylist

Winning Hairstylist

Evie Johnson defies the odds and does

What happens when you work in film,

it all! She is a salon owner, certified

and television styling hair and your

Trichologist, blonding specialist, hair

journey reads like it’s its own mini-

cutter

series?

extraordinaire,

international

competitor and Master Educator/

Davis is a two-time, Emmy-winning fashion and entertainment hairstylist

Global Technical Director for L’oreal and Mizani. As a platform stylist

who abruptly left a successful styling career in Baltimore, Maryland, to

and educator, she trained under the most prestigious lines such as Vidal

pursue his Hollywood dreams.

Sassoon, Pivot Point and Activia. In addition, she was one of three African

You may not know his name, but you have seen his work. Most recently, he

American finalists for the North American Hairstyling Awards in 2021.

was the Department Head for the highly anticipated film, “RESPECT: The Movie,” documenting the career of Aretha Franklin, the Queen of Soul.

Johnson’s expertise is also represented by prominent product lines such as Alberto Culver and Mizani. She is, hands down, a master of her craft. She

In his interview on the Beauty SuperStars Talk podcast, Davis candidly

holds the title of Master Stylist for Mizani’s International Developmental

shared his struggles with getting started in the world of film and television.

Team. Specializing in hair shaping, coloring and treatment, Johnson’s

He stated that the connections he made during those first couple of months

creations have been seen and identified worldwide. Simply and bluntly put,

in Los Angeles really skyrocketed his path to becoming a hairstylist in the

she has established herself to be recognized as a global icon.

entertainment industry. An important reminder to always present your best work and treat everyone kindly because you never know who will be

You can find her work almost everywhere. Her work speaks for itself,

the person to help open doors for you!

whether it’s thumbing through the pages of trendy hair magazines or ad campaigns by your favorite hair product lines. She has also personally

Davis’ career has been built on his technical skill and eye for texture and

styled celebrity notables and industry recording artist clients such as Tasha

detail. He has achieved widespread recognition and has firmly established

Smith, Trey Songz, Laurie Ann Gibson, Chrisette Michelle, Debra L. Lee,

his reputation as an industry leader. His talent and expertise can be seen

and Deborah Cox, just to name a few.

in various award-winning films, television shows, editorial pieces, ad

What do you do when people tell you, you can’t do it all? Do it all anyway!

campaigns, and on the red carpet.

Johnson joined the Beauty SuperStars Talk podcast during the ‘Double Trouble’ series that celebrates artists known for excelling in both cutting

Whether you’ve seen “RESPECT: The Movie” or not, listening to the details

and coloring. Neither are easy to master.

that went into the film’s hair design will give you a new appreciation - or

At the time, she was one of less than a handful of African American finalists

RESPECT - for the hair, the business of styling hair, and the movie itself! If

for the North American Hairstyling Awards (NAHA) in 2021, one of the

you are thinking about making a move in your life or career, this interview

most prestigious awards in the beauty industry; it’s the ‘Oscars’ of hair.

is a must-watch.

During the interview, she gave us a glimpse into her creative process, her impressive start in the industry, time management tips and how she excels

Visit https://youtube.com/mikiwright to catch his full interview and take a

in seemingly all things beauty!

look behind the scenes of one of the top movies for style and beauty.

Watch her full interview at https://youtube.com/mikiwright

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine December 2021

37

38

OTC Beauty Magazine December 2021

DARK AN D LOVELY

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39

OTC Beauty Magazine 2021 to qualify for rebates.

Coupon must be presented to Jinny Beauty Supply by the last day of the December promotional month

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

40

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

OTC Beauty Magazine December 2021

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Classic

Style Begins In The Barber Chair & Continues At Home

Introducing the NEW Murray’s Pro Results, Beard Care Products,

MURRAY’S WORLDWIDE - 21841 WYOMING, OAK PARK, MICHIGAN NATIONWIDE: 800/448-6548 • PHONE: 248/691-9156 • FAX 248/691-9158 • WEB: MURRAYSPOMADE.COM OTC Beauty Magazine December 2021

41

JINNY NEWS

New Expansion of Jinny Beauty Supply in Chicago

On September 10th, 2021, Jinny Beauty Supply bought its newest building in Wheeling, IL. This building is a massive 309,749 square feet, which is the single largest building that the company currently owns and occupies.

Eddie Jhin, President of Jinny Corp, stated, “It saddens me that we will not be in our original Jinny Chicago building on Kimball Ave. That building brought us a lot of memories and it was in our family for many, many years. We are also closing down the Detroit operation after seven great years; it was not a good-feeling moment.

The customers in Detroit have supported us so much since we moved there and I personally will always thank them so much.”

Eddie Jhin added, “But we must learn to move on and keep looking forward. This new building in Wheeling will better service our Chicago, St. Louis and Detroit customers with a much bigger inventory selection, more inventory to hold, faster turnaround times for trucking shipments and deliveries, and overall, a better promotions for our customers.”

As always in the past, Jinny staff members are the very best in opening and closing down warehouses. They have

42

OTC Beauty Magazine November 2021

Our Largest Building 309,749 square feet of warehouse space successfully shut down three operations: one in Niles building (80,000 square feet), which was the Dream World operation; Kimball building (102,000 square feet), which was Jinny Beauty Supply; and the Detroit Jinny building (65,000 square feet) in less than 45 days. At the same time, the staff opened the massive Wheeling building for business by Monday, November 22nd.

Eddie Jhin stated, “Our operational people are the best in this industry

“...better service for our Chicago, St. Louis and Detroit customers with a much bigger inventory selection.” and they have a great system. They all worked very hard and precise. The entire Chicago staff, all of Jinny’s buyers, and other Atlanta operation personnel had to pitch in to get this epic job done. They have accomplished closing down three buildings and opened a new building all in less than nine weeks.”

OTC Beauty asked Eddie Jhin if there were any other expansion plans in the future. He mentioned, “For now, I think we need to concentrate on this new expansion building, making sure we are servicing our customers properly, creating a great working environment for Jinny United staff members and meeting the needs of our vendors to gain their trust even more.”

Eddie Jhin added, “The last time we opened a new operation was 2017 in Cherry Hill, New Jersey and it felt great to see and know that we still have the drive and willingness to open another new warehouse.”

He added, “I am very proud of my people and I am very fortunate to have them as members of Jinny United. Jinny is a special company, we are made up of just ordinary 12� 25�

1 2

3 4

NEW FIRE HOSE VALVE SEE DETAIL

NEW FIRE HOSE VALVE SEE DETAIL

NEW FIRE HOSE VALVE SEE DETAIL

DN 2 1/2" X TO FHV

DN 2 1/2" X TO FHV

DN 2 1/2" X TO FHV

DOOR

46'-0" 82'-0"

DOOR

DOOR

DOOR

81'-0"

80'-0"

5 6

7 8

9 10

11 12

13 14

15 16

17 18

19 20

21 22

23 24

25 26

27 28

29 30

31 32

33 34

35 36

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53 54

27 26

25 24

23 22

21 20

19 18

17 16

15 14

13 12

11 10

9 8

7 6

5 4

3 2

1

12�

20

9.5�

24 12�

90'-0"

DOOR DOOR

DOOR 8" CITY CONNECTION

73'-0"

FIRE PUMP XXXX GPM @ XX PSI

DOOR

15'-0"

310'-0"

DOOR 54'-0"

310'-0"

125'-0"

NORTH

people doing extraordinary things. I tell our people that they have done things in this industry that no one has ever accomplished in the past and I don’t think anyone in the near future can accomplish. Our company is not for those people who want to be average or just want to get by at work or in life. We push one another to be better in work and in life.”

COLUMN

“We have learned a lot since the pandemic and one thing for sure is that we will always try to learn and grow our current status and be different than the others.”

Photos below courtesy of Jinny Beauty Supply

OTC Beauty Magazine November 2021

43

JINNY NEWS

Chicago Jinny Beauty Supply의 새로운 발전

2021년 9월 10일 Jinny Beauty Supply는 일리노이주 윌링시에 새로운 건물을 구입하였습니다. 이 건물은 309,749 스퀘어피트의 방대한 면적으로 지니사가 보유하고 사용중인 건물중 가장 큰 규모입니다.

만들어준 Kimball Avenue에 위치한 최초의 지니 본사 건물과 더는함께하지 못한다는 사실이 저를 슬프게 합니다. 그리고 7년전부터 운영해온 디트로이트 지사를 닫게 되는것 또한 저를 슬프게 합니다. 지난 7년간 디트로이트 지역의 고객분들이 저희에게 많은 성원과 깊은 감사의 뜻을

전합니다” 라고 소감을 전했습니다. 아울러 그는 “하지만 저희는 미래를 향해 앞으로 나아갈수 있도록 배워야만 하며, 윌링에 위치할 새로운 지사에서는 시카고, 디트로이트, 세인트 루이스 지역의 손님들께 보다 다양한 제품과 풍부한 재고로 빠른 배달/배송 서비스, 그리고 무엇보다 더 좋은 프로모션을 통한 서비스를 제공해 드릴것입니다.” 라고 덧붙여 언급했습니다.

44

OTC Beauty Magazine November 2021

규모의 가장 큰 창고면적 항상 그러했듯이, 지니의 운영팀은 지사 개점과 폐점의 과정에서

지니사의 에디진 사장은 “오랫동안 저희 가족들과 함께 많은 추억을

지원을 해 주셨으며 이에 저는 개인적으로

309,749 sq. ft. 최고의

역량을

보여

주었습니다. 그들은

각기다른

3곳의

지점인 나일스에 위치한 8만 스퀘어피트 규모의 드림월드, 12만

스퀘어피트

규모의

시카고 지점, 그리고 6만5천 스퀘어피트의

디트로이트

지점을 45일만에 폐점완료 하였으며, 동시에 이 방대한 크기의 새윌링 지점이 11 월 22일 월요일에 영업을 시작할

수

있도록

준비를 마쳤습니다.

모든

“…풍부하고 다양한 재고를 통한 보다 나은 서비스 제공” 에디진 사장은 “우리의 운영팀은 업계 최고이며 그들은 훌륭한 시스템을 가지고 모두 열심히 정확하게 일을 완수했습니다. 시카고 지점의 전직원, 지니 모든 바이어, 그리고 아틀란타 개점 운영팀이 모두들 동참하여 이 엄청나고 대단한 일을 해냈습니다. 그들이 3개 지점을 정리하고 동시에 하나의 새로운 지점을 개설하는데

또는 개인의 인생을 원하거나 그냥 지나칠수 있는 정도의 사람들을

9주가 채 걸리지 않았습니다.” 라고 하였습니다.

위한 회사가 아닙니다, 우리는 보다 나은 회사 생활과 개인 생활을 위해 서로가 서로에게 자극제가 되어 함께 협동합니다.” 라고

그는 “우리가 마지막으로 열었던 새지점이 2017년 체리힐에 오픈한

강조했습니다.

뉴져지 지사인데, 이때 우리는 계속해서 다른 새로운 지점을 오픈할 수 있는 강력한 역랑이 있음을 보고 느낄수 있었습니다.”

OTC Beauty는 에디진 사장에게 앞으로 또 다른 확장계획이 있는지

“저는 저의 모든 직원들을 자랑스러워하며 지니 유나이티드 멤버로서

물어 보았습니다. 그는 이에 대해 “지금으로서 우리는 이 새로운

이들과 함께 할수 있음을 행운이라 생각합니다.

지점에서 손님들의 요구에 부합하는 서비스 제공, 직원들이 일할 수

12� 25�

1 2

3 4

NEW FIRE HOSE VALVE SEE DETAIL

NEW FIRE HOSE VALVE SEE DETAIL

NEW FIRE HOSE VALVE SEE DETAIL

DN 2 1/2" X TO FHV

DN 2 1/2" X TO FHV

DN 2 1/2" X TO FHV

DOOR

46'-0" 82'-0"

DOOR

DOOR

DOOR

81'-0"

80'-0"

5 6

7 8

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11 12

13 14

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17 18

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25 24

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21 20

19 18

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13 12

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9 8

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12�

20

9.5�

24 12�

90'-0"

DOOR DOOR

DOOR 8" CITY CONNECTION

73'-0"

FIRE PUMP XXXX GPM @ XX PSI

DOOR

15'-0"

310'-0"

DOOR 54'-0"

310'-0"

125'-0"

NORTH

지니는 특별한 회사입니다, 저희 회사는 평범한 사람들이 모여 비범한 COLUMN 결과물을 이루어내며 만들어 졌습니다. 저는 직원들에게 우리는 이업계에서 어느 누구도 할수 없었던 일들을, 가까운 미래에 어느 누구도 엄두 낼수 없는 일들을 이루어 왔고 지금도 하고 있다고 말합니다. 저희는 단순한 평균 정도의 회사생활

있는 보다 나은 환경 조성, 거래 벤더들과 더 큰 신뢰를 가질수 있도록 하는 협조, 이 세가지에 집중하려 합니다.” “우리는 어려운 팬데믹 시국에서 많은 것을 배웠습니다. 한가지 확실한것은 우리는 현 상황에서 더 발전하고 남들과는 다르기 위해 꾸준히 배워 나갈 것입니다.” 라고 답했습니다.

OTC Beauty Magazine November 2021

45

TOP

FIVE

Products to Watch in 2022 Every year, there are new products, collections and ingredient innovations to entice consumers to purchase. Knowing about the trends and growing product categories is essential to ensure your store has more than enough products to cater to the customers’ ever-changing needs. For 2022, we asked the buyers at Jinny Beauty Supply about which products they felt would be hot sellers in the New Year. Check out their recommendations before making your next purchase!

1.

Ampro Shine ‘n Jam Foam Wrap Mousse Category: Mousse

Launch Date: Available Now

“Ampro Shine N Jam brand has been the top brand throughout 2021.

They just launched a Foam Wrap Mousse that is highly demanded and shows success in most brands. This product is the perfect combination of top brand and hot category.” – Sue Seok.

46

OTC Beauty Magazine December 2021

2.

Oster® Fast Feed® Adjustable Pivot Motor Clipper Category: Clippers

3.

“Clipper and trimmer business

Smoothcare Texturizer Kit

Launch Date: Available Now is booming and I think it will be continuing in 2022. The first cordless series from Oster will provide the same performance and quality as its corded clipper. Lithium Ion battery technology is developing fast and cordless is trending to replace powerful corded tools.” – Dean Kim.

4.

Mielle Organics Rice Water & Aloe Itch Relief Category: Scalp Spray

Launch Date: January 2022

“With their continuous growth in popularity, Mielle Organics is the brand to stock on the shelves. Their growing lines and array of products such as the Rice Water & Aloe Itch Relief, are perfect for protective styling that may apply tension to the scalp. With an ingredient such as Aloe Vera, this will be

Category: Texturizer

Launch Date: December 2021 | January 2022

“While movement has been picking up after the new look of the full line, I’m excited to add a texturizer kit where the price is compatible enough to compete with other top vendors, especially for our International customers.” – Nicole Cho.

5.

Crème of Nature Pure Honey Hair Food Styling Mousse Category: Mousse

Launch Date: December 2021

“This product smooths the hair and controls frizz for dry or rough hair, and it comes from the best brand.

Every Crème of Nature Pure Honey product that has come out has been successful.” – Steve Ma.

soothing for both irritation and itching.” – Elizabeth Bolden Gerideau.

OTC Beauty Magazine December 2021

47

Advertisement

THERAPY TRENDS E-commerce That Drives OTC Traffic

By Elayne McClaine

Online shopping is here to stay. The pandemic served to expedite the decline of brick and mortar—nearly a third of all sales were trending toward E-commerce prior to the COVID-19. However, the innate longing for in-store experiences has not died away. This online buying frenzy has taught customers to search and secure products at the best prices. But consumers will enter retail establishments armed with insider internet information—best quality, best innovations and the best promotions.

Consumers also want engagement at both levels, with E-commerce driving them to the store. They’re not afraid of shopping in person. They’re more afraid of not being kept abreast of the latest and greatest products and deals.

Major US retailers’ online sales are reportedly up 30% versus pre-pandemic levels. Online revenue reached 20-40% of total sales for many major retailers. Yet, the online phenomenon drives consumers to the sales floor.

The “New Normal” requires both channels. Consumers experiment online and learn more about new skincare and hair care therapies without leaving their homes. They also will appreciate the home delivery and expedited transactions.

Consumers want to get back out into the world. OTCs must invite them in. Invite them in by meeting them online. Offer them shopping online with an attractive return policy. Invite them to become a partner with reward programs. Offer invites to private in-store promotions. Across the globe, the online experience is personal and intimate. After three clicks, consumers feel wanted. Why not have a virtual relationship that drives them to the store? The pandemic has created a worldwide initiative to seek lesser-known innovations without pilling on excessive inventory.

In short, E-commerce has forced all retailers to re-think their business model—online versus in-store. There is no one logical choice. Using E-commerce to drive traffic is the only choice.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

48

OTC Beauty Magazine December 2021

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

always buy items by the piece and at great prices.

For more information, call 800-361-0786 or visit

them at 4300 Northeast Expressway, Doraville, GA.

OTC Beauty Magazine December 2021

49

Advertisement

CLIPPER TIPS Sponsored by Andis Co.

Improve the Performance of the Andis Master® and T-Outliner® with Ceramic Blades

By Kenny Duncan

Andis Global Educator – US Team Lead Two of the most common questions I get when teaching clipper classes are “what’s the white blade for” or “why would I use one?” People ask this because one of my favorite tools is a blade set equipped with a ceramic cutter blade. It’s a common misconception among those new to clipper cutting that the steel blade, made popular on iconic tools like the Andis Master and T-Outliner, is always best. With today’s manufacturing technology, the ceramic blade offers a number of advantages over an all-steel blade set.

Ceramic blades were developed to be longer-lasting, cooler running and smoother-cutting than steel. Plus, ceramic blades provide the novice clipper cutter with a major benefit – the ability to keep the clipper turned on for extended periods of time without causing the blades to get too hot for their customers. Cool and comfortable tools can help deliver a great customer experience, which leads to positive word-of-mouth advertising.

I use my Andis Cool Care to help keep my steel blades cool, but my ceramic blades stay up to 75% cooler than my all-steel blade sets! Andis offers a complete line of detachable ceramic blades, and ceramic blade sets are now also offered for the popular Master series clippers and T-Outliner series trimmers. Some people might be surprised to learn that the ceramic blades cost a bit more money, but the benefits are worth every penny.

Ceramic blades are well worth the investment and should be considered by every clipper cutter. When customers come looking for a replacement blade, remind your sales staff that this is the perfect time to make the upsell to ceramic. Your customers will thank you later!

For more information, visit andis.com.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

50

OTC Beauty Magazine December 2021

Pleasant Image Distributing, Inc. Miami Florida 33141 Made in USA

OTC Beauty Magazine December 2021

51

PRODUCTS TO STOCK

Kaleidoscope

Moisture Shampoo Kaleidoscope Moisture Shampoo is the ultimate cleanser for hydration and restoration with every wash. Moisture Shampoo allows for a gentle cleanse while restoring nutrients to prevent split ends. This luxe shampoo offers a rich lather and cake batter fragrance that’s perfect for all hair types.

Benefits • • • •

Provides Ultra Hydration Gently Cleanses and Removes Buildup Eliminates Frizz and Fly-aways Reduces Breakage

When used as a system along with the Kaleidoscope Moisture Conditioner and Kaleidoscope Miracle Drops, your hair is sure to be silky and strong.

52

OTC Beauty Magazine December 2021

Miracle Drops #LengthCheck EVERY 4-6 WEEKS!

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*Expect results every 4-6 weeks, results vary.

© Kaleidoscope Hair Products 2021. iLuvColors.com

OTC Beauty Magazine December 2021

53

PRODUCTS TO STOCK

Introducing

Murray’s Edgewax Caffeine Caffeine Growth Technology is the new science behind stimulating hair growth. As a natural ingredient, caffeine can stimulate hair growth in the follicles, ultimately helping to regenerate.

Murray’s Edgewax with caffeine is formulated in beeswax lanolin-enriched gel, coupled with almond oil piercing through to the follicle to provide nutritional support for hair experiencing thinning and breakage.

Murray’s Edgewax with caffeine comes in Regular and Extreme Hold.

54

OTC Beauty Magazine December 2021

FRESH NEW LOOK

SAME GREAT FORMULAS Experience the Miracles of T-Tree™ Oil by Parnevu®

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55 www.parnevu.com

OTC Beauty Magazine December 2021

PRODUCTS TO STOCK

FORMULATED WITH VITAMINS A, B1, B6, C, FOR SHINY, LONGER, THICK HEALTHY CURLS Product Description: • So So Def Vitamin C Curl Defining Jelly

Formulated with Vitamins A, B1, B6, C, So So Def Vitamin C Curl Defining Jelly is the bomb for keeping your curls poppin all day long!

• So So Moist Vitamin C Curl Mask

Formulated with vitamins A, B1, B6 and C, So So Moist Vitamin C Curl Mask is a perfect deep conditioner infused with vitamin C, A and more!

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Formulated with vitamins A, B1, B6 and C, So So Smooth Vitamin C Leave-in Conditioner is the dopest way to refresh, condition and soften your curls every time you style.

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Formulated with Vitamins A, B1, B6, C, So So Clean Vitamin C Curl Wash hydrates and cleanses your curls & scalp.

• So So Fresh Vitamin C + Mint Scalp Treatment

NOW AVAILABLE AT JINNY 56

OTC Beauty Magazine December 2021

Formulated with vitamins A, B1, B6 and C, So So Fresh Vitamin C + Mint Scalp Treatment is the most refreshing way to keep your scalp feeling fresh and clean!

OTC Beauty Magazine December 2021

57

PRODUCTS TO STOCK

GROWTH & SCALP RELIEF OIL MOISTURIZING LOTION Formulated with an array of natural ingredients associated with soothing the scalp and promoting the growth of strong, healthy hair, the Growth & Scalp Relief Oil Moisturizing Lotion nourishes and hydrates the hair and scalp. Your scalp will experience a comforting tingle that is both soothing and stimulating. Using this lotion will leave tresses instantly smoother, silkier and easier to style. The lightweight formula is ideal for all hair types and styles, including natural, thermal-styled and chemically-treated hair.

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OTC Beauty Magazine December 2021

OTC Beauty Magazine December 2021

59

INDUSTRY NEWS

TGIN Founder Chris-Tia Donaldson Dies at 42 Chris-Tia Donaldson, the

The entrepreneur leveraged her success in the beauty space to

hair and skincare brand

undergoing treatment, highlight health disparities due to race and

founder and CEO of the Thank God I’m Natural

(TGIN), passed away on

the evening of November 13 from complications due to her long battle with cancer. She was 42.

The news of Donaldson’s passing was confirmed in an Instagram

video posted on November 14 by her niece and TGIN Finance & Human Resources Manager Aris Singleton.

advocate for women experiencing financial difficulties, who are socioeconomic factors, and empower women to listen to their bodies through the TGIN Foundation, the bio continued.

“Chris-Tia lived a life of service, she was a force to be reckoned with inside and outside the beauty community,” said Singleton.

“Through her passion and purpose she redefined beauty and

created a community of women empowerment, teaching the importance of advocating for ourselves, especially with our health.”

Despite this untimely passing,

“The entire TGIN family mourns this

Singleton

tremendous loss. No words can

said. “She told me, ‘just take care of

for her,” said Singleton in the video

my baby.’ And I believe she would

post. “We will continue Chris-Tia’s

want me to continue on with TGIN

legacy through our dedicated work

and grow it. We want TGIN to be a

with TGIN and TGIN foundation in

household name. We’re not going

the spirit of excellence, ensuring to

cultivate

Beauty

continue. “TGIN was her baby,” she

of her passing or the love we had

continue

OTC

that Donaldson’s legacy would

adequately express our sadness

we

told

anywhere. We’re here to stay.”

the

community and mission she built with purpose, passion and love.”

Donaldson earned her A.B. in Economics from Harvard University

with high honors and is a graduate of Harvard Law School, according to the bio on the TGIN website. Before launching the

beauty brand, Donaldson was an attorney representing Fortune 500 companies, focusing on technology and open-source code

and guiding businesses through complex transactions, the bio stated.

For more information on Chris-Tia Donaldson, you can visit her website at christiadonaldson.com or the TGIN website, www. thankgoditsnatural.com.

To learn more about the TGIN Foundation or make a donation, visit tginfoundation.org/donate or use the following platforms:

The lawyer-turned-beauty exec was diagnosed with breast cancer in 2015. Donaldson later wrote a book about her journey, “This Is

Only a Test: What Breast Cancer Taught Me About Faith, Love, Hair, and Business.” During her cancer treatments, she learned

that having money could make the difference between living and

dying when treating this condition, the bio said. This realization prompted her to launch the TGIN Foundation.

60

LEARN MORE

OTC Beauty Magazine December 2021

•

CashApp: $tginc4c

•

Text to Give: C4CGIVE to 44-321

•

C4C Donation Link: https://secure.givelively.org/donate/tginfoundation/support-the-tgin-foundation-s-breast-cancerfundraising-event

JAMAICAN BLACK CASTOR OIL

Healthy Hair Growth Longer Thicker Hair Soothes the Scalp Dry Itchy Scalp Fights Dandruff Eczema Psoriasis Aches & Pains Moisturizing Skin OUR STORY Sunny Isle Jamaican Black Castor Oil seeds are grown and the oil extracted by Farmers in rural Jamaica making it possible for them to provide fortheir families.

OTC Beauty Magazine December 2021

61

INDUSTRY NEWS

Wahl Professional Introduces New Field Sales Team In-depth, in-person education will serve as a catalyst for client success.

November 11, 2021 (Sterling, IL) – The beauty industry sales

available for the customer business model, such as additional

and fewer distributors. Wahl Professional is making things

The team is already seeing success with visits to salons, barber

process has changed due to e-commerce, the “Amazon effect” personal again with the creation of their

resources for marketing or growing client sales.

shops and distribution centers, despite

Field Sales Team.

the lingering obstacles of Covid.

“We determined the best strategy for our business was to get closer

Meet the Team

Professional Barbers & Stylists with

for a different region and brings

to our distribution customers and

Each Territory Manager is responsible

our own Territory Managers, who are

relevant, business-building experience.

focused on our brand and developing relationships with our customers,” says

Nathan

and Marketing for Wahl Professional.

division and has a deep understanding

Anne Marie Kollias, US Director of Sales

The seven Territory Managers will be

led by Andrew Papoccia, a native of

Bittner

(@nathanbittner5),

started with Wahl in the manufacturing of company culture. He covers the

Wahl Sales Team

Upper Midwest Region:

Sterling, Illinois, the birthplace of the

Wahl Clipper Corporation. Their mission

is to provide barbers, stylists and Distribution Managers with the education they need to make informed purchasing decisions.

“Our customers are a direct extension of Wahl, and we want them

George Cole managed two salons

before working with household brands like L’Oreal and Proctor & Gamble. He is responsible for the Mid-Atlantic region of:

to be informed accordingly,” says Papoccia. “Our Wahl sales team

Thomas Crumpton has been selling Wahl products since 2011,

support their needs to be successful in today’s marketplace.”

that services beauty distributors. His Southeast territory includes:

gives our customers direct and immediate access to help best

Andrew served as the National Sales Manager for Wahl Italy before

accepting his new role. His in-depth knowledge of the Wahl line of products made him a natural choice. So did his understanding of

what the Wahl brand stands for: Professional passion, family ties and quality tools for exceptional looks. When building his team, he made sure this same familiarity was front and center.

“Our Territory Managers first needed to connect with the values

and culture of Wahl Clipper Corp,” he says. “The team has all adopted the Wahl culture into their daily lives and carried that through to our customers.”

Educating Through Collaborating

Territory Managers meet at least monthly to discuss recent industry trends. The sales process might vary slightly based on the

end consumer, such as a barber shop or distributor. But Territory Managers make it a point to discuss more than Wahl product

benefits. It’s common for their agendas to include improvements 62

OTC Beauty Magazine December 2021

when he was President of Southeast Rep Services, an organization

Ron Kantor covers the Northeast. He comes from the athletic apparel industry where he led his sales team to the largest growth

in a decade while managing 10 national strategic customers and more than $20 million in annual revenue. His eight states include:

Kevin Podolak is responsible for the Southwest US, including

Arizona, California and New Mexico. Prior to joining Wahl, he was

a Business Development Representative for the online giant Groupon.

Janise Robinson is a licensed cosmetologist, educator and

school director. She is responsible for the Northwest region which covers:

Raul Saavedra has been in sales for more than 16 years, the last four with Wahl. He brings fresh ideas and multi-lingual fluency to the Southern region, including Mexico and South Texas.

Those who are interested in getting one-on-one, personalized attention are encouraged to call 800-767-9245 to reach their regional representative.

OTC Beauty Magazine December 2021

63

INDUSTRY NEWS

Palmer’s® Announces $850,000 Partnership with the Tyrone Adam Burroughs School of Business and Entrepreneurship at Benedict College The donation, in conjunction with the launch of a speaker series

and internship program, aims to provide opportunities and resources to equip Benedict students

offered at the Tyrone Adam Burroughs School of Business and Entrepreneurship.”

“We are extremely grateful to Palmer’s

in their educational journey

and the Burroughs Foundation for

Skincare industry leader Palmer’s®,

their commitment to the Tyrone

has announced their partnership

Adams Burroughs School of Business.

of over $850,000 with the Tyrone

Our students will receive invaluable

Adam Burroughs School of Business

exposure to some of the top business

and Entrepreneurship at Benedict

leaders in the country and will have

College in support of scholarships and

professional

their tuition burdens lifted as a result

development

of this new partnership. It is our hope

programs for students. $500,000 of

that others will follow Palmer’s and

the total donation will directly support

the Burroughs Scholars program.

To complement this support, The

Burroughs Foundation will contribute

an additional $500,000, making the

the Burroughs Foundation’s lead The Palmer’s team presents a check to Dr. Roslyn Clark Artis, President and CEO of Benedict College. From left to right: Rebecca Brown, Sonya Neis, Robert Neis, Dr. Roslyn Clark Artis, Dalia Levi, Laura Santiago

total award to the Palmer’s Scholar’s Program

an

unprecedented

future students over the next five years.

In addition to the scholarship donation, Palmer’s will launch the

Executive Speaker Series Presented by Palmer’s® at Benedict College. This first-of-its-kind series at the college will kick off in spring 2022. Members from the Advisory Board will speak on a range of topics to inspire students

geared

supporting our younger generation in meaningful ways. This

level of commitment should be considered a national example of how businesses can support HBCUs across our nation in helping

level the playing field so students of color can access the life-

changing opportunities and advance in their careers,” said Dr. Tyrone Burroughs, President/CEO of the Burroughs Family of Companies.

The

towards

communities

training.

through

a

series

of

Palmer’s® launched the partnership

has an unwavering dedication to

during Dr. Tyrone Burroughs and the Benedict College Burroughs Scholars

along with our programming for

the 2022 school year and beyond, will provide students with the resources to take advantage of the strong foundational learning OTC Beauty Magazine December 2021

always

students with tools and resources.

Browne Drug Co. said, “Our brand

64

has

initiatives that mentor and inspire

Robert Neis, President of E.T.

a successful future. The donation,

brand

next generation of Black and LatinX

real-world business management

them with the tools they need for

Palmer’s®

been committed to advancing the

providing Benedict scholars with

advancing students by providing

of Benedict College.”

collaborate with industry partners who are intentional about

internship program forthcoming, be

Roslyn Clark Artis, President and CEO

support and commitment to Benedict College. I’m grateful to

about their future. There is also an will

opportunities at HBCUs, said Dr.

“Thank you to Palmer’s for their

$1.3

million. The funds will go towards supporting existing scholars and

that

in creating similar transformational

Benedict’s

homecoming

celebration and hosted a pop-up salon,

featuring Palmer’s haircare products,

samples and educational activities.

Additional sampling of Palmer’s Skincare

and haircare products were available during Benedict College’s Homecoming Family Reunion Block Party.

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OTC Beauty Magazine December 2021

65

INDUSTRY NEWS

Another Legendary Tool in the Making: Wahl Professional Launches the 5 Star Cordless Legend Clipper Made for those who want to level-up their fading game.

November 16, 2021 (Sterling, IL) - Raising the bar in the ongoing cordless revolution, Wahl Professional is thrilled to announce the release of their latest tool: the 5 Star Cordless Legend.

Improving on the performance of the corded version of the industry favorite, the 5 Star Cordless Legend is the ultimate Fading Clipper. The uniquely designed blade slide coupled with a deep tooth Wedge® blade allows for a wider range in cut lengths which helps create seamless, blended fades. Crunch Blade Technology™ makes a crisp, crunch sound when cutting to help barbers and stylists know when their fade has been perfected.

Also included are eight patented premium cutting guides with metal clips to round out the enhanced cutting experience.

Interested barbers and stylists can purchase at Wahlpro.com for $149.

“We’re answering an industry need with this,” says International Wahl Educator John Carlo Ramos (@ johncarlo_newyork).

BETTER BLADES MAKE BETTER BARBERS Taking center stage is a special blade that gives barbers and stylists the ability to create a wider range in cut lengths, which helps create seamless blended fades.

“For me, it’s the blade slide and the upgraded metal taper lever,” says International Wahl Educator Garland “G-Whiz” Fox (@ thisisgwhizwahlclippers). “This is ideal for soft-line fading and clipper-over-comb. I think cosmetologists will really enjoy using this.”

This innovation should be a go-to for hot looks from Euro cuts to modern bob-lengths and cropped styles.

The 5 Star Cordless Legend is the only clipper on the market to feature the Wedge® blade. Engineered for superior cutting and performance, its deeper, longer teeth work perfectly on thick and textured hair for smooth bulk removal.

POWERING THROUGH Users will notice two more must-have features: A powerful motor and an even more powerful battery.

The 5 Star Cordless Legend won’t get bogged down in wet or dry hair. And it features 100 minutes of runtime between charges.

And, it works corded as well – plug it in and keep on cutting. A smart LED flashes when the battery is low so barbers always know its charge level.

“We knocked it out of the park with this one,” says Fox. And true to Wahl’s commitment to quality, the Cordless Legend is built to provide years of use.

“This is a premium tool. It can last a lifetime with proper maintenance,” says Ramos.

THE PERFECT PAIRINGS While the 5 Star Cordless Legend can reduce the number of needed tools, it works best in tandem with a select few to elevate the end look.

“I like using this with the Detailer Li and its high-precision T-Blade.

It works well for really detail-oriented designs,” says Ramos.

To round out their growing line of cordless products, Wahl also offers a Cordless Clipper Charge Stand, sold separately.

“It’s a godsend,” says Fox. “You never have to worry about how long your battery will last. Your station is cleaner. And the Cordless Legend just looks good sitting there.”

The 5 Star Cordless Legend is now available for purchase at WahlPro.com. For the latest details about its launch, follow Wahl Professional on Instagram (@wahlpro).

Introducing Fantasia’s Natural Avocado Cilantro Haircare Line Strike a balance between hair health and styling products Fantasia Inc. introduces its Natural Avocado Cilantro line of

products, which protects hair from root to ends. The products are made with 100% organic avocado oil, a natural moisturizer containing vitamins and

a high content of Omega 3 & 6 fatty acids, and cilantro, which provides proteins and pH

balances hair and scalp. They work together

to amplify overall hair health. Bond building

Fiberhance® technology rebuilds the keratin structure of hair, making it 3 times stronger.

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OTC Beauty Magazine December 2021

Fantasia Naturals contains a range of five products for all textures

and can be used for daily care. This line replenishes moisture,

which prevents breakage and frizz, and it

includes a bond builder, which strengthens the hair. All products are free of sulfates, parabens, phthalates, gluten and dyes.

For hair that’s yearning for moisture or for

those simply wanting to keep up with their

daily maintenance, look no further: Fantasia’s avocado cilantro line has everyone covered.

OTC Beauty Magazine December 2021

67

SHOW

CALENDAR

DECEMBER | JANUARY 2022 WHEN

WHAT

WHERE

CONTACT

December 2-5

SOHO Natural Products Expo

Orlando, FL

www.sohoexpo.net

December 5

Northeast Hairstyling Awards

New York, NY

https://www.hairawardsusa.com/ regional-awards

December 8-10

1st Cosmoprof CBE Asean Bangkok

Bangkok

http://www.cosmoprofcbeasean.com/ en-us/

December 9

WWD Beauty Inc Awards

New York, NY

https://events.fairchildlive.com

December 9-10

Makeup in Los Angeles

Los Angeles, CA

www.makeup-in-losangeles.com

December 14-15

Society of Cosmetic Chemists Annual Meeting

New York, NY

www.scconline.org

January 8-16

Nail Those Profits at Sea Nail Cruise

Cruise

https://www.facebook.com/ nailthoseprofits

January 10-14

ECRM Everyday/Holiday Skin, Fragrance, Bath

Virtual

https://ecrm.marketgate.com/sessions

January 12-14

COSME Week Tokyo—includes COSME Tech,

Tokyo, Japan

http://bit.ly/3pOFOSr COSME Tokyo, Esthec Japan, Inner Beauty Tokyo

January 16-17

International Beauty Exposition

Las Vegas, NV

www.internationalbeautyexposition.com

January 16-17

Serious Business 2022

New Orleans, LA

www.seriousbusiness.net

January 23-25

NACDS Regional Chain Conference

Palm Beach, FL

https://regional.nacds.org

January 25-27

NAW 2022 Executive Summit

Washington, DC

https://www.naw.org/events/es22/

January 25-28

ECRM Impulse, Front-End & Checklane Program

Virtual

https://ecrm.marketgate.com/sessions

January 30

North American Hairstyling Awards

Long Beach, CA

www.probeauty.org/naha/

January 31February 4

ECRM Hemp/CBD Health & Beauty Care

Virtual

https://ecrm.marketgate.com/sessions

DECEMBER

JANUARY

68

OTC Beauty Magazine December 2021

EXCLUSIVELY FROM

BEFORE

PRE-LIGHTEN

#MyLifeisKuul @zotosprofessional zotosprofessional.com

Check Out Andrea’s How to Video zotosprofessional.com/kuul

BE UNAPOLOGETICALLY KÜÜL • PROFESSIONAL-LEVEL PIGMENTS • COCONUT OIL • UV FILTER • COLLAGEN ©ZOTOS INTERNATIONAL, INC. OTC Beauty Magazine December 2021

69

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OTC Beauty Magazine December 2021

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Softsheen Carson.

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OTC Beauty Magazine December 2021

71

PRODUCT PRODUCT SPOTLIGHT SPOTLIGHT

378 HONEY BLONDE

Repair ‘n Replenish & Detangler Extreme Mane ‘n Tail’s Newest Vegan Products

Curly Girl’s New Best Friend Mane ‘n Tail has specially developed a gentle haircare system for curly hair. These new

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This gentle technology helps nourish and strengthen hair, while targeting brittle and frizzy strands. We wanted to create a product line that ultimately strengthened and

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free Repair ‘n Replenishing system, we feel we did just that- tested and approved by hair professionals. The shampoo and conditioner leave hair supple and hydrated,

Dedicated to its legacy of catering to the hairwhile colorthe needs African American women forangenerations, Dark & Lovely’s leave of in detangler prepares your hair for easy comb out.

Fade Resist hair color consistently redefines expectations of cultural and traditional constructs and norms for women of color. Over the years, Fade Resist hair color has built strong relationships with consumers who are unapologetic about their beauty needs, bold with their hair choicesMane and‘nconstantly changing their styles. Fade Resist has continued to change Tail Repair ‘n Replenish and Detangler Extreme work together to strengthen with the times, providing trusted, state of the art technologies formulated specifically for women of color, empowering them and promote healthy hair growth, moisturizing the hair and scalp while protecting to feel and be confident in who they are, both inside and out. from everyday damage; your curls will speak for themselves!

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CONDITIONING CARE 72

OTC Beauty Magazine December 2021

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