OTC Beauty Magazine | December 2023 by OTC Beauty

December 2023 | $6.00 Year-End Edition

SCAN ME

Customer Service Success Tips Beauty Buzz: Key Insights from 2023

Tips on Building a Creative and Resilient Company Culture

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OTC Beauty Magazine December 2023

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OTC Beauty Magazine December 2023

December 2023

IN EVERY ISSUE

c o n t e n ts BEAUTY AMBASSADOR

EDITOR’S LETTER

Empowering Your Customers

EXPERT ADVICE

COUPONS

WORD OF WISDOM

MARKETPLACE

TOP FIVE

The Beauty Supply Industry in Review: Key Insights from 2023

EXPLORING INNOVATION: ELEVATING YOUR OFFERINGS WITH QUALITY PRODUCTS

Hair Care Essentials

ON THE COVER OTC BOOK CLUB

Is Everyone Smiling But You? By David Rice

INDUSTRY NEWS

TREND REPORT

OTC Beauty Magazine December 2023

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December 2023

c o n t e n ts 20

BUSINESS TIPS

Make It Easy: Streamlining Your Way to Customer Service Success

By Kate Zabriskie In the ever-evolving world of beauty and skincare, staying ahead of the curve is essential for beauty supply store owners. 2023 represented a new era of skincare trends and statistics, offering exciting opportunities for business growth and customer satisfaction.

Beating Burnout: 3 Ways To Keep Burnout From Spreading Like Wildfire

BUSINESS TIPS

Creating a Resilient Company Culture: Navigating Change and Thriving Amidst Challenges by Margaret Graziano In an era marked by immense volatility and complexity, characterized by technological advancements, business consolidations, fierce competition, and economic fluctuations, you may find yourself in an unprecedented time of change. The aftermath of the pandemic continues to linger, with burnout, stress, and overwhelm persisting among individuals and teams. Amidst this tumultuous landscape, the challenge is this: How can organizations emerge stronger from the trials of recent years? How can they cultivate a culture that thrives, adapts, and responds effectively to the unpredictable?

OTC Beauty Magazine December 2023

REVOLUTIONIZING MEN’S HAIR COLOR: THE BLACK SHAMPOO HAIR DYE BREAKTHROUGH By David Wright Hair color and beard color has, over time, provided a solution to men seeking to change the natural look of their hair and beards. Men color their hair and beards for several reasons, like boosting their confidence, regaining a uniform color, or to have a younger look. Some men have grey hair because of their genes and not necessarily because they are aging. Men in this category might be battling with their self-esteem and confidence.

BUSINESS TIPS

By Jessica Rector Burnout is impacting every company, position, and industry. With 90% of the workforce experiencing burnout in the last year, you can no longer afford to ignore this epidemic. It’s affecting teams, leaders, and the whole organization…even you.

BUSINESS TIPS

KNOWLEDGE TO KNOW

Beauty Trends That Ruled in 2023 By Dr. Shanessa Fenner

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OTC Beauty Magazine December 2023

CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones, Edward Murawski Contributors: Dr. Shanessa Fenner, Kate Zabriskie, Jessica Rector, Margaret Graziano, Candace Smith, David Wright

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OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

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OTC Beauty Magazine December 2023

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OTC Beauty Magazine December 2023

EDITOR’S LETTER

Empowering Your Customers

ately, I’ve been pondering the concept of empowerment. Being empowered means having the knowledge, confidence, means, or ability to take action or make decisions independently—a sentiment your customers should experience when they visit your store. This sense of empowerment can strengthen the bond between you and your customer. Product education and exceptional customer service can serve as the bridge, connecting the right customer with their ideal product and significantly transforming their hair care journey. At OTC Beauty Magazine, we believe empowering customers drives success and cultivates loyalty.

Here are ways you can empower your customers: In-Store Guides and Information: Develop accessible guides, information boards, or posters within your store. These materials can elaborate on various products, unique ingredients, and benefits, enabling customers to make informed browsing decisions.

Consistent Quality: Ensuring consistent quality in your offerings is essential. Upholding customer commitments regarding product quality and functionality can lead to repeat business.

Encouraging Feedback and Input: Establish multiple ways for customers to provide feedback and suggestions. Actively listen and implement changes based on their input so that they feel valued and essential to your brand’s development. In this issue, we’ve curated articles spotlighting industry highlights and a sneak peek into upcoming products from our favorite brands. Be sure to explore “The Beauty Supply Industry in Review” on page 10, “Make It Easy: Streamlining Your Way to Customer Service Success” on page 20, and “Creating a Resilient Company Culture” on page 32. Wishing you a wonderful holiday season,

Allyson Leak EDITOR

OTC Beauty Magazine December 2023

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OTC Beauty Magazine December 2023

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EXPERT ADVICE BY ALLYSON LEAK

THE BEAUTY SUPPLY INDUSTRY IN REVIEW: KEY INSIGHTS FROM 2023 The beauty supply industry had significant changes in 2023, with

Influencer Marketing and Social Media

sustainability, e-commerce, social media, and inclusivity taking the

The influence of social media and beauty influencers continued to shape

forefront. As we enter 2024, adapting to these evolving trends is essential

the industry in 2023. Building partnerships with influencers who align

to thrive in a competitive market. Staying attuned to consumer demands

with your brand values can help boost your store’s visibility and credibility.

and embracing innovation will lead to continued success.

Collaborations with beauty influencers became a common strategy for

Check out these popular beauty trends:

promoting products, and this trend is expected to grow in 2024.

Sustainable Beauty

Diversity and Inclusivity

One of the most significant trends that dominated 2023 was the beauty

Consumers increasingly demanded a broader range of products that

industry’s increasing commitment to sustainability. Shoppers are now

catered to various skin tones, hair types, and cultural backgrounds. In

more conscious of the ingredients in their products and actively seek

2024, it will be essential to ensure that your store reflects the diverse

brands that prioritize sustainability. This trend is expected to continue

beauty needs of your customers.

into 2024. Emerging Opportunities in 2024 The Rise of E-commerce

Looking ahead to 2024, you should keep an eye on emerging opportunities:

2023 witnessed an increase in e-commerce within the beauty supply industry. E-commerce allowed businesses to reach a broader audience

Localized Marketing: Tailor your marketing efforts to cater to local

and offered customers the convenience of shopping from the comfort of

demographics and preferences to help you connect with your community.

their homes. In 2024, investing in a robust online presence will be crucial for beauty supply stores to remain competitive.

Wellness Integration: Explore offering more products that promote holistic health.

OTC Beauty Magazine December 2023

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OTC Beauty Magazine December 2023

MARKET PLACE

E X P LO R I N G I NNOVAT I O N : E L E VATING Y O U R OF F E R I N GS WITH QUA L I T Y P RODU CT S In this feature, we highlight moisturizing and conditioning products while also spotlighting the burgeoning realm of men’s grooming essentials. Discover the latest innovations designed to cater to the diverse needs of your customers.

OTC Beauty Magazine December 2023

Flower Power — A pleasant floral scent re(FRESH) features fast-absorbing powders to soak up and eliminate oil, sweat, and odor. The formula cleanses hair, leaving it looking and feeling refreshed — no dusty white residue, just revitalized, touchable hair.

Argan Oil Treatment Infused with 100% natural Argan oil, One ‘n Only Argan Oil Treatment is the ultimate styling and finishing product for healthy, high-gloss hair! It’s non-greasy, alcohol-free, and absorbs instantly to smooth the cuticle for silky and frizz-free hair. It helps protect, revive, and detangle your customer’s natural hair, wigs, and extensions of any texture.

Kuza® 100% Pure African Shea Butter with Borututu This Shea Butter spreads smoothly and easily all over the body, leaving your customer’s skin, hair, and nails smooth and moisturized. Thick and rich, Kuza® 100% Pure African Shea butter is enriched with essential Vitamins to hydrate and rejuvenate all types of skin. It moisturizes and improves the manageability of textured hair. Great to use with water for a curl refresher for textured “natural hair.” Handcrafted to preserve its natural benefits, which may result in color variations.

Kuza® Jamaican Black Castor Oil Edge Gel Kuza® Jamaican Black Castor Oil Anti-Breakage Edge Control Gel is the right choice for sleek edges and a stylish look. Your customers don’t need to battle unruly edges ever again, when they use this gel for edge control. This will easily hold their

OTC Beauty Magazine December 2023

edges in place for hours while adding shine and moisture to the hair. This formula is infused with some great ingredients, including Jamaican Black castor oil, coconut oil, aloe vera juice, and argan oil. They all work together to leave the edges not just controlled but fully conditioned so they look healthier and shinier than ever. It’s the perfect way to tame down tapered cuts, edges, and nape-sides for both natural and relaxed hairstyles, so your customers can easily have the style they want and keep it controlled and looking its best all day long.

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Wahl Hi-Viz Trimmer It was designed for those who live in

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the body meets the blade, allows for more visibility and control with every cut. The re-designed wide T-blade is manufactured with diamond-like carbon

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OTC Beauty Magazine December 2023

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OTC Beauty Magazine December 2023

BUSINESS TIPS By Kate Zabriskie

Make It Easy: Streamlining Your Way to Customer Service Success “Who designed this convoluted process? A monkey could have done a better job.”

“Why do I have to come in and talk to someone? This whole transaction could be handled online. Frustrating!” “I dread going there. The parking lot is impossible to navigate, you fill out what seems like eight thousand forms before you see anyone, and often the staff is confused by the complexity of the processes they follow. I’m glad I only have to go there once or twice a year.”

OTC Beauty Magazine December 2023

Reduced Cognitive Load: Organizing information and choices in a clear and logical manner helps customers make confident decisions, reducing the likelihood of buyer’s remorse, returns, or calls to the help desk.

Efficient Problem Resolution: Providing simple and accessible channels for customer support enables quicker problem resolution.

User Engagement: Presenting information or products in a simplified way makes customers want to use a service provider.

Every day, countless service providers make choices that unnecessarily complicate service interactions. At best, those decisions make the

But We’re Different My business is complicated! We’re not running a hamburger stand or a retail store. Our product is highly technical.

customer experience less enjoyable. At worst, unneeded complexity

While not every interaction is basic, all service providers can

opens the door to complaints, bad reviews, and competitors.

make interactions easier. No matter who you are, there are

Simple and Streamlined = Good

opportunities to streamline design, usability, communication,

Organizations that know the value of simplicity strive to streamline processes and eliminate rocks on the service-experience road.

accessibility, and problem resolution.

Obvious Opportunities

Furthermore, those who understand the importance of effortless service

If you open your eyes, many problems are obvious. Here are a

know that achieving it is an ongoing group effort. From the boardroom

few of the usual suspects:

to the service window, everyone from top to bottom diligently works

•

Complex Checkout Process

customers and obstruct them from reaching their goals.

•

Complicated Return Policy

Examples of the Payoffs

•

Inefficient Customer Relationship Management

to eradicate needless steps, complexities, or jargon that may confuse

(CRM) Systems

Streamlined Processes: Simplifying processes, procedures, and workflows eliminates unnecessary complexities, making customer interactions more efficient and effortless.

Clear Communication: Using straightforward language ensures that product information, instructions, and policies are easily understandable, creating a faster customer experience.

Intuitive Navigation: Creating intuitive interfaces helps customers quickly find what they need without clicking on the wrong link, going to the incorrect location, or calling the wrong number.

OTC Beauty Magazine December 2023

•

Excessive Use of Industry Jargon

•

Multiple Contact Attempts

OTC Beauty Magazine December 2023

“

Once you start looking, it’s easy to become overwhelmed by the amount of work involved to make things easy. Take a breath, and then take another. Just as most processes don’t become convoluted overnight, it takes time to go in the other direction.

”

The Frontline Is a Goldmine Organizations that take simplicity seriously know the goldmine of information frontline service representatives can provide if they are encouraged to bring issues to management.

Routine Complaints: For every customer who voices dissatisfaction, three or four others will say nothing. Organizations that treat service seriously see complaints as canaries in the coal mine, and they encourage service representatives to track concerns and bring them forward.

Multiple Contact Attempts: If customers need to

Other Places to Explore

contact the organization multiple times for the same issue

In addition to the easy-to-find improvement opportunities, most teams can find more if

simplify the resolution process. Frontline representatives are

they start asking questions:

almost always the first to recognize boomerang interactions.

Is our product or service easy to understand?

Poorly Defined Policies: Confused and confounded

or related issues, there’s a problem and an opportunity to

customers are the result of poorly defined policies.

Is our website or physical location easy to navigate?

Can customers easily find the information they need?

guidelines or rules are ill-defined.

Are our pricing and billing practices transparent and easy to understand?

Lack of Training and Tools: Frontline providers are also

Can customers quickly contact us when they need to?

Is our customer service process straightforward and efficient?

Are we using plain language in our communications or relying too much on jargon?

Are our processes designed with the customer’s convenience in mind?

Are we offering simple, efficient solutions to customer problems?

Can customers easily purchase our products or services?

10. Do customers have to go through unnecessary steps or complexities to achieve their objectives?

Representatives who must manage them know when

acutely aware when they don’t know the answer, can’t get a system to cooperate, or must implement a workaround.

Achieving Simplicity Doesn’t Always Feel Simple Once you start looking, it’s easy to become overwhelmed by the amount of work involved to make things easy. Take a breath, and then take another. Just as most processes don’t become convoluted overnight, it takes time to go in the other direction. Start with straightforward fixes to build momentum. Next, prioritize what is easier to implement and what will have the

11. What feedback are we getting from customers about the ease of their experience?

Meet Kate Zabriskie

most impact on the customer experience. Then get to work.

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.

OTC Beauty Magazine December 2023

2 3

(re)FRESH Your Natural Hair

Maintaining the health and vitality of your hair is all about harnessing the natural oils produced by your scalp. To achieve this, it's crucial to wait a few days between washes. To keep your hair looking fresh between washes, reach for Dry Shampoo.

(re)FRESH Your Hair Extensions Our Dry Shampoo is sulfate-free, making it perfect for hair extensions, which can be sensitive to harsh chemicals. By using Dry Shampoo between washes, you'll preserve the appearance and texture of your extensions.

(re)FRESH Your Wigs

Maintaining the freshness of your wig is essential to ensure it always looks and smells its best. Like hair extensions, wigs also require upkeep.

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OTC Beauty Magazine December 2023

BUSINESS TIPS By Jessica Rector

BEATING BURNOUT: 3 WAYS TO KEEP BURNOUT FROM SPREADING LIKE WILDFIRE

Begin talking about burnout is the best place to start. Even though burnout is rampant in the workforce, there’s still some stigma around it. People often fear, if they admit they have it, what will others think, do or say.

urnout is impacting every company,

Even if you don’t have burnout, you’re being impacted by it when someone

position, and industry. With 90% of the

else does or is on the brink of it. You have the power to do something

workforce experiencing burnout in the last

about it.

year, you can no longer afford to ignore this epidemic. It’s affecting teams, leaders, and the whole organization…even you.

Even if you’re not the one in burnout, it still impacts you.

What can you do? Start a dialogue — Begin talking about burnout is the best place to start. Even though burnout is rampant in the workforce, there’s still some stigma around it. People often fear, if they admit they have it, what will

Think of it this way. How do you feel the next morning when you don’t

others think, do or say. Will my leaders think I can’t do my job? Will they

get quality sleep the night before? Grumpy? Groggy? Foggy? Impatient,

take away responsibilities or will they lose trust in me?

irritable, unfocused? Lack of sleep impacts your perspective, attitude, how you respond to others, and how you react to situations. The same thing happens with burnout. It doesn’t stay self-contained.

If Burnout Betty (BB) isn’t focused, she becomes distracted, unproductive, and making more errors. She will do the same work multiple times, miss deadlines or forget to meet a client. Those are best case scenarios. BB

When a team member, let’s say Burnout Betty, has burnout, it impacts how she leads, communicates, listens, focuses, thinks, interacts, her

will easily cut corners leading to cybersecurity attacks, safety issues and possible injuries.

behaviors, energy, mood and disposition. When BB misses deadlines, makes mistakes, or has to redo work, how It literally impacts everything. When one person is in burnout, it also trickles out to others, because burned out people burn others out.

does that impact you? You might have to stay longer, do some of her work, or maybe your work gets pushed back waiting on her to get her part to you, which means missing dinner with your family, being absent at your kids’ activities, or not meeting your deadlines.

OTC Beauty Magazine December 2023

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Lean into your storytelling skills. Share your burnout story with BB. When you were in it, what led to burnout in your life, and the strategies you implemented to move past it.

When people are in burnout, they tend to pull away and isolate themselves. When you tell your burnout story, they will start to engage. The more you talk about burnout, the more it reduces this stigma. In the process, you allow others who are experiencing it to not feel alone and to know that someone, somewhere gets it and understands. You create a safe place of compassion and empathy.

This lets others know it’s okay to feel burned out. You can still love your job and be burned out.

Create awareness around burnout — Burnout doesn’t discriminate. It’s impacting your people. The more your team knows what to look for and what to do to prevent it, the less likely they will find themselves in it. Develop a keen eye, because you can’t change something you aren’t aware exists.

Since burnout impacts mental health, Burnout Betty is easily frustrated or irritable, making it harder to communicate or interact with her, because others don’t want her mood to affect them. One Burnout Betty, Negative Nancy or Toxic Tim can bring a dynamic team to a halt.

Talking to BB can leave the most positive person in a negative state, because she doesn’t listen or she’s in a bad mood. So, every conversation takes longer than it should, which means less time for you to tend to your daily tasks.

Build a task force of people who want to be the eyes and ears in your organization in regards to burnout. They can gather information, ask questions to BB and other team members, and start creating a strategy to combat this epidemic. Then take the information they gather, and do something now to help them prevent it.

This allows BB to know that she is being heard and understood and that she matters. One of the biggest qualities people want in their company is to know they matter. When BB knows she matters, she feels supported, knowing she will get the help she needs to combat burnout. 28

OTC Beauty Magazine December 2023

Hint: Time off is great, but vacation won’t cure burnout. Once you create

IF BURNOUT BETTY (BB) ISN’T FOCUSED, SHE BECOMES DISTRACTED, UNPRODUCTIVE, AND MAKES MORE ERRORS. SHE WILL DO THE SAME WORK MULTIPLE TIMES, MISS DEADLINES OR FORGET TO MEET A CLIENT. THOSE ARE BEST CASE SCENARIOS. BB WILL EASILY CUT CORNERS LEADING TO CYBERSECURITY ATTACKS, SAFETY ISSUES AND POSSIBLE INJURIES.

awareness around it, share with your people day to day strategies that work to help alleviate burnout.

Implement a burnout program — This is the key, fundamental element. Talking about it is a great beginning, but it’s imperative to do more. The only way to prevent and address burnout is to be intentional and strategic with it. Workplace wellness programs aren’t enough; 97% of them don’t specifically address or help with burnout, which is also why 80% of employees aren’t actively involved in wellness programs.

As a leader, you have to do your part to help your people with burnout. If you want long term results, your organization MUST implement a continual program (not a one and done) to help people like Burnout Betty with burnout and others to prevent it.

A long-term strategy is where the magic happens with burnout. Burnout is a slow crawl, and working through it is multi-layered. Whether it’s an online course, bootcamp or Train the Trainer certification, burnout training is no longer a “nice to have.” It’s imperative if your company wants to keep their top talent and create a happy, thriving workplace and culture.

The most successful burnout programs have these key components: accountability, support, encouragement, and Q&A.

Burnout doesn’t go away on its own. With most industries incurring staff shortages, it’s up to you, as a leader, to invest in your people if you want to keep them. Since the #1 reason why people leave organizations is due to burnout, it’s a huge opportunity for you to end the burnout epidemic by starting the dialogue, creating awareness and implementing a burnout program in your company.

It’s a win-win for everyone.

What will you do to help your people end burnout?

Meet Jessica Rector

Jessica Rector, MBA, author of the #1 best-selling “Blaze Your Brain to Extinguish Burnout” and nine other books, helps organizations, leaders, and teams Say Yes to eradicate burnout and enhance mental health. As a burnout trailblazer, her research is used in her consulting and speaking and often shared on her podcast, “The Say Yes Experience.” For how Jessica can help your organization and team, go to www.jessicarector.com

OTC Beauty Magazine December 2023

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OTC Beauty Magazine December 2023

BUSINESS TIPS By Margaret Graziano

Creating

a Resilient Company Culture: Navigating Change and Thriving Amidst Challenges

n an era marked by immense volatility and complexity,

organizational culture is to channel the collective energy of individuals

characterized by technological advancements, business

into a productive force - one that mirrors the synchronicity found in

consolidations,

natural phenomena, such as the coordinated movements of a school of

fierce

competition,

and

economic

fluctuations, you may find yourself in an unprecedented

fish or flock of birds. This is called an emergent culture.

time of change. The aftermath of the pandemic continues to linger, with burnout, stress, and overwhelm persisting

among individuals and teams. Amidst this tumultuous landscape, the challenge is this: How can organizations emerge stronger from the trials of recent years? How can they cultivate a culture that thrives, adapts, and responds effectively to the unpredictable? The answer lies in fostering an emergent culture - one characterized by change management prowess,

Influencing Culture Effective impact on company culture entails understanding and influencing the energy inherent within the human system. To initiate this process, focus on the following areas:

response agility, and a positive environment with fulfilled employees.

Start With The Leader Understanding Culture When more than two people come together, whether as a couple, a family, or a company, they form a human system. Within this system, culture serves as the driving force or energy. Culture possesses the power to create and destroy, providing guidelines for interaction, conflict resolution, motivation, and progress. The objective of examining and shaping

OTC Beauty Magazine December 2023

All culture begins with the CEO; the leader of the organization. What is their vision? Who are they as a leader? What are their values? Are they operating and living congruent with all of those markers, no matter how challenging or stressful the circumstances may be? Having a CEO who can answer those questions clearly and can live in alignment with them consistently is the foundation on which a company’s culture gets built. If

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OTC Beauty Magazine December 2023

Cultivate the Leadership Team The leadership team further propagates cultural attributes throughout the organization. Behaviors exhibited by this team tend to cascade down to various departments. Similar to the CEO, leadership must demonstrate consciousness and accountability for their actions. This includes acknowledging their role in shaping the culture and undertaking personal growth to support a healthy, high-performance human system. By focusing on the following key elements, the leadership team can contribute to a thriving culture:

•

Achievement. The company knows what they’re here to do, why they’re doing it, and how they’re measuring it.

Organizational achievements

are individual achievements, and vice versa. Achievements are specific, measurable, attainable results that are bound in time.

•

Self-actualization. Each person is conscious. They know what their strengths and weaknesses are, and they’re responsible for them and the impact they have on others. They’re doing their own development and personal work just like the CEO is.

•

Affiliation. People are partnering, collaborating, sharing ideas, and problem solving on an interdepartmental level. Cross-functional teams are committed to the noble cause and vision for

Leadership must demonstrate consciousness and accountability for their actions. the CEO is frazzled, overwhelmed, and in survival mode, that is going to set the tone for the entire organization. Whatever energy the CEO brings to the company and to their life will be the energy that other people pick up on and assimilate to in order to fit in and make it.

the organization and are coming up with ways to problem solve together to fulfill the vision.

•

Humanistic Managers. Managers authentically care about their people. They are aware of what’s going on in their employees’ lives, what their goals are, and how they want to grow. When an employee knows to their core that their manager

Thus, the CEO must be conscious. They must be awake and aware of what they’re emanating through their words and their actions. They must ensure that they have a clear vision, bolstered by positive moods and inspiring language that rallies people around their vision and engages them into action. Human systems are guided by behaviors, beliefs, actions, what’s said, what’s unsaid – all of that equates to the energy of the human system, and energy is culture. So, what kind of culture is the CEO creating? 34

OTC Beauty Magazine December 2023

has their best interests at heart and they want them to thrive, difficult conversations to improve performance can happen. Mentorship, coaching, and caring for people comes with humanistic management, and it supports employees who grow and thrive.

OTC Beauty Magazine December 2023

•

Is the right architecture or systems in place for people to work effectively together?

•

Is the leadership team dismantling anything getting in the way of employees taking the ball and running with it?

•

If there’s a problem, are the employees the ones to solve it?

•

Are people being given the autonomy they need?

•

Are people held accountable to their agreements and promises and measures?

•

Can you have difficult conversations?

Achieving Resilience Through Emergent Culture In times of uncertainty, organizations with the ability to adapt and pivot harness their power. Such resilience hinges on a healthy human system

Assess Environment and Employees

and a shared commitment to the company’s

Employee behavior provides insights into the prevailing environment. Key considerations

responsibility,

include whether they experience autonomy, trust, and support in their roles. Ask these

problem-solving across departments to overcome

questions to assess the environment that your employees are navigating:

obstacles and realize the company’s vision. This

•

How well do employees handle changes and upsets and challenges in the market?

approach cultivates an emergent culture, capable

•

Do people feel the freedom and trust to share new ideas, take risks and have space to

purpose.

Leadership

needs

optimism,

and

exemplify

collaborative

of navigating challenges effectively.

fail? While creating an emergent culture demands

•

Is there space in the time at work to ideate, innovate and co-create?

•

Are the meetings inspirational and motivating or just a laundry list of getting things

rewards are boundless. With a culture founded

done?

on change management skills, response agility,

•

Is everyone clear on what the noble cause is?

Meet Margaret Graziano

considerable dedication, care, and focus, the

and employee fulfillment, organizations can not only weather storms but also soar to new heights.

Margaret Graziano is the founder and CEO of KeenAlignment, as well as a Wall Street Journal Best-Selling Author for her book “Ignite Culture.” She has been recognized as one of Silicon Valley’s Top 100 Women Leaders. Magi’s groundbreaking work is driven by her power to uncover and catalyze human potential. Go to https://keenalignment.scoreapp.com to take KeenAlignment’s Culture Assessment and see if you have an Emergent Culture.

OTC Beauty Magazine December 2023

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OTC Beauty Magazine December 2023

BUSINESS TIPS BY DAVID WRIGHT

REVOLUTIONIZING MEN’S HAIR COLOR:

THE BLACK SHAMPOO HAIR DYE BREAKTHROUGH David Wright Founder, President D. Wright Image Products LLC

Hair color and beard color has, over time, provided a solution to men seeking to change the natural look of their hair and beards. Men color their hair and beards for several reasons, like boosting their confidence, regaining a uniform color, or to have a younger look. Some men have grey hair because of their genes and not necessarily because they are aging. Men in this category might be battling with their self-esteem and confidence. Coloring the hair and beards will do them a lot of good. Hair and beard coloring is not a permanent solution, but it will give the desired look immediately. There is literally nothing like hair color for men in its ability to transform your look. Coloring your hair can camouflage greys and it can make dull hair look brighter. It can give you a whole new lease on life and who does not want that?

Highlighting the unique features and benefits of Barber Shop Aid’s Black Dye Shampoo Keep in mind that many hair color dyes do require mixing like a more traditional dye formula.

OTC Beauty Magazine December 2023

Olive oil is one of the key ingredients in Barber Shop Aid’s Black Dye Shampoo. Olive oil has been known as one of the most effective ancient methods for preventing grey hair. It has also been used to reduce hair dryness, restore natural hair color, and improve hair strength and shine. Olive oil has good anti-inflammatory properties, which can help calm down some of the inflammation on your skin due to coloring.

Trends in men’s grooming

There’s truly nothing like hair color for men in its ability to transform one’s appearance. Coloring hair can conceal greys and enhance the vibrancy of dull hair, offering a rejuvenating effect.

The best part about Barber Shop Aid’s Black Dye Shampoo is that there is no mixing and no need to shampoo because it is a Black Dye Shampoo. It only takes five minutes with 100% grey coverage. There is no scalp damage and no ammonia. It contains natural plant extracts and does not stain the skin. We have simplified dying hair.

Key ingredients in Barber Shop Aid’s Black Dye Shampoo

Changing the color of one’s hair has been a beauty trend through the ages, even dating back to ancient Greece and the Romans. However, today’s trend is a more simpler method other than having to mix it together. The ingredients are better and do not contain ammonia. I can say from experience that this new no-mix formula is one of the easiest to use that I have ever tried.

Common misconceptions about hair dye for men

I think that some of the most common misconceptions about hair dye for men are that men are trying to look younger and that is true in some cases but does not apply to all. Some do it for fashion. Also, another misconception is that you are different. But if you ask me, yes, men can dye their hair and plenty more do than you would probably assume. There is no shame in dying your hair, it is a personal choice after all.

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OTC Beauty Magazine December 2023

KNOWLEDGE TO KNOW BY DR. SHANESSA FENNER

TOP 5 HAIRCARE STYLES LONG SHAG - A hairdo with the perfect balance of lots of layers

of straight, curly or wavy hair and a bang for a flattering chic look.

BUZZ CUT - This style is more than just a shaved head. It has become a popular haircut among women that is striking, a bit edgy and utters supreme confidence.

BIRKIN BANGS - Inspired by 60s muse Jane Birkin, the bangs are long and eyelash-skimming with a feathery look and appeal.

BOB CUTS - Known as the bob, the hair is typically cut straight

around the head at jaw level and no longer than shoulder length.

BARBIE PONYTAIL - Popularized by the icon Barbie, this

staple hairstyle is pulled high and tight in a ponytail with side swept bangs or loose, cascading face-framing curls.

TOP 5 SKINCARE TRENDS BODY CARE - Intensive body care for all body parts has

become a major priority. There are many products to suit an individual’s skin needs such as dryness, elasticity, and wrinkles.

NATURAL FORMULAS - Consumers are seeking natural

and eco-friendly ingredients to obtain glowing skin. Natural ingredients like aloe vera, green tea extract and vitamin C are being used because they are safe and effective.

BEAUTY TRENDS THAT RULED IN 2023

Beauty is in the eye of the beholder and the same can be said about

the plethora of beauty trends and products that ruled in 2023.

Consumers want to obtain more knowledge about the products they are using for their everyday routines.

SKIN CARE PRODUCTS FOR MEN - There is a stigma

that surrounds skincare for men, but the male skincare market has increasingly grown the last several years. These products

address issues such as oiliness, sun damage, dryness, wrinkles, fine lines and hair loss.

LIP CARE - Individuals have become concerned about the delicate skin of their lips and want to maintain moisture and hydration by using lip masks and personalized lip care routines.

INCLUSION AND DIVERSITY - It is imperative for companies

to develop products that cater to different ethnic backgrounds, ages, skin tones, gender and stages of life such as puberty, pregnancy and menopause.

Meet Dr. Shanessa Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer, and model.

Beauty supply owners can capitalize on these trends by surveying and getting to know your customers’ individual needs.

This practice assists in ensuring that shelves are stocked with

these products and their availability to consumers at all times. Always research and be cognizant of the latest and greatest beauty trends on the horizon.

OTC Beauty Magazine December 2023

TOP FIVE

HAIR CARE ESSENTIALS TO KEEP IN STOCK BIOSILK SILK THERAPY

When it comes to hair care, offering the best products that cater to diverse needs is paramount. Ensuring your inventory includes topnotch essentials can significantly elevate your business success. Here are the “Top 5” must-have hair care products that we suggest to always keep in stock.

SILICON MIX

Item #LEN1371

Item #BSST2

BioSilk Silk Therapy Original is a

weightless leave-

The Silicon Mix is a hair treatment to restore the health, shine and the

softness of dry, damaged and weak

hair. It has deep hydrating action for all hair

in silk replenishing

types including natural or processed

and reconstructing

treatment that helps

hair. The Keratin and Ceramides

will leave your customers hair silky

repair, smooth, and protect all hair

smooth while restoring its natural shine. It has

to create smooth hair, aids in

on extensions, weaves, and wigs.

types. It fills voids in the cuticle

preventing split ends, and provides

great detangling action and has proven results

incredible shine.

VIGOROL OLIVE OIL MEGA MOISTURE MOUSSE

item# MU47102A

This is specifically formulated for hair that needs extra moisture including chemically treated, over-

processed and hair styled with wigs, weaves

and extensions. This alcohol-free, creamy foam is

enriched with Olive Oil, antioxidants and multi-vitamins for incredible moisture and shine. Provides full style

control without making hair stiff or sticky. Ideal for foamwrapping, wig sets, roller sets and straw sets. Stay in

fashion with Vigorol ® Olive.

IC HEAT PROTECTOR SPRAY TREATMENT

Item# FN3021

This spray formula works

well on finer hair and when flat ironing. It leaves the

hair silky soft with vibrant shine and eliminates

frizz. It prevents static and reduces drying time while improving body and manageability.

ECO STYLE GEL OLIVE OIL STYLING Item # NEI711A

This Olive Oil hair gel is made with

100 percent pure olive oil that smooths the cuticle layer of the hair,

locking in moisture and shine. It adds

softness to your customer’s tresses and

helps reduce split ends and further damage.

The hair will remain supple and moisturized without wax or grease and provides superior staying power while keeping it moisturized with natural ingredients.

OTC Beauty Magazine December 2023

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OTC Beauty Magazine December 2023

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Is Everyone Smiling But You?

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Available Exclusively at Jinny Beauty Supply & Dream World

By David Rice Are your assumptions about success showing results in your life? We often look at success as a financial pinnacle - a mountaintop where we’re in command and respected. The truth is that if your personal life, core values, and self-knowledge aren’t a part of the equation, all the success in the world won’t do much for you. It will all come crashing down. Is Everyone Smiling But You? explores the true meaning of success - how to organize your life to draw success to you, and also, how to create a perfect day that makes success sustainable while opening the floodgates to exponential growth. With Dr. Rice’s well-rounded view of the big picture, you’ll stop spinning your wheels. Ultimately, a full investment in yourself is an investment in your future. This book shows you how, step by step. Key topics discussed in the book include: • How to find your happy place • Recognizing the big picture vision for yourself and making it happen every day • Key insights into the power of mentorship • A personal core values wakeup call to steer you in the right direction • Increasing your value through personal investment Dr. Rice is the founder of igniteDDS, the nation’s largest student and new dentist community. Influencing young dentists on a larger scale was a dream come true for him, but as you’ll see, it didn’t come easy, but his discoveries inspired a method everyone can use. He learned from the school of hard knocks and wrote this book so that you won’t have to. Is Everyone Smiling But You? inspires you to hone an understanding of yourself, where you want to be, who can help you along the way, and ultimately, it guides you to your success story. Infused with wit and character, you’ll learn from Dr. Rice’s journey while rewriting your own future along the way. The exercises that accompany each chapter help guide you to your aha moment - that instance when you realize what your vision for yourself truly is, and exactly how to get there. 44

OTC Beauty Magazine December 2023

JBS Beauty Club has all your accessory

needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you

can always buy items by the piece and at great prices. For more information,

call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

OTC Beauty Magazine December 2023

INDUSTRY NEWS

Wahl appoints Missy Jacobs as new USA Education Development Leader, adds 6 new professional educators With the Wahl Barber Academy, new global LMS, the Wahl Fade It Forward® scholarship program, and countless live educational events, Wahl’s commitment to professional education is strong. For over 104 years, stylists and barbers worldwide looked

Professional,

have

Wahl

the

leader in professional Brittany Calzada

and home grooming

Christian CJ Gonazlez Missy Jacobs

electric hair clippers, trimmers

and

shavers, for the best

tools of their trade. The Wahl brand has also become synonymous with education and the best training in

the industry, and with Wahl Professional’s recent hiring of 6 new educators along with the appointment of

Missy Jacobs as the new USA Education Development Steven Wren

Rory Sevajian

Leader, Wahl has assembled an elite team to solidify their position as a leader in education.

Missy brings over 15 years of experience in the beauty

industry, and she most recently served as the Director

of Education for Sexy Hair and STMNT under the Henkel umbrella. In her new role, Missy will be responsible for

helping grow and strengthen education in the USA. Colleen Brickley

OTC Beauty Magazine December 2023

Rodrick Samuels

She will also work closely with the Global Education

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Team on content creation to continue to strengthen their position

barbers and stylists, but they understand how to communicate

“We are thrilled to welcome Missy to our education team,” said

the Wahl Education team.”

as a global leader.

Stephanie Polansky, Wahl Global Director of Education. “Her

and motivate in ways that set them apart from their peers. That’s

passion, expertise, and dedication to empowering students make

To learn more about the Wahl Education team, visit wahlpro.com.

In addition to Missy Jacobs, Wahl Professional also brought on 6

Missy Jacobs, USA Education Development Leader, and Garrett

Gonzalez, Colleen Brickley, Rodrick Samuels, Rory Sevajian, and

available for interview upon request.

her an invaluable addition.”

new educators from across the country: Brittany Calzada, Christian Steve Wren.

•

McGuire, Global Brand Director, Wahl Clipper Corporation are

Recently winning the prestigious Barbercon ‘Come Up Award’ and the title of ‘Most Consistent Female Barber of the Year’

at the California Barber Expo, Brittany Calzada has been a

•

driving force in the barbering industry for 9 years.

Based in Addison, Texas, Christian Gonzalez has been top five in the men’s category for Behind the Chair in 2021, 2022, and

•

2023.

As a testament to her ability to positively impact the careers of those she educates, Colleen “Coco” Brickley was a 2023

Barber Grammy Nominee, a 2023 Top 5 finalist for Educator of

About Wahl Clipper Corporation:

the Heart of Champion Award for Educator at Sport Clips

clipper, Wahl Clipper Corporation has been the leader in the

the Year at the CT Barber Expo, and in 2020 she was awarded

•

Haircuts.

Rodrick Samuels recently won the North American Hair Styling

Awards Educator of the Year and was a Finalist for Artistic

team of The Year and Barber of the Year for the Midwest Hair

•

Styling Awards.

2023 marked Rory Sevajian’s third decade behind the chair, and it was also the year he was nominated for Educator of the

•

Year at the International Barber Grammy’s.

Steven Wren created the Fade Away Barber and Beauty

Summit in 2015, and in 2021 was recognized as one of Modern Salon’s Top 100 industry game changers.

“Wahl has built an educator team that is best in class– selected

for their talent, effort, and character– knowing they will inspire professionals from around the world to improve their craft,”

Garrett McGuire, Wahl’s Global Brand Director, explains. “The highest levels of educators in this industry are not only skilled

OTC Beauty Magazine December 2023

Since 1919, with the invention of the first practical electric hair

professional and home grooming category. Today, with over 3,500 employees worldwide, Wahl is proud to carry forward the tradition

of innovation and superior customer service created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176

countries and has eight global manufacturing facilities and 28 sales offices. At Wahl, we are proud of our heritage of excellence

and our impressive list of groundbreaking innovations for the present and future of the global market. Visit http://www.wahlpro. com/ for more details.

A A A

OTC Beauty Magazine December 2023

INDUSTRY NEWS

FRIED? DRIED? OVER-PROCESSED? UNDO THE HAIR DAMAGE WITH APHOGEE HAIR CARE AND TREATMENTS! In a perfect world, we wake up every day with a salon-quality

Follow these instructions and kick damage to the curb:

UV rays or the intense heat from

irons can fry and dry our hair.

blowout, but over-exposure to styling tools like curling and flat

Too much lightening can do the same. Fortunately, ApHogee

hair care has serious solutions that can reverse the damage

this process. Depending on hair length, it could take from 20 to 45 minutes for the protein treatment to fully bond to the

hair. How to know when the treatment is complete? Hair will

is a gentle cleanser safe for

permed or relaxed. It is also

for those with delicate, damaged hair. What’s more, it’s safe to use

to seat the client under a medium-heat hood dryer with high

hard as it’s dried, but DO NOT comb or brush the hair during

The best place to start is with

enriched with proteins, emollients and vitamins for added benefits

Leave hair uncovered (no plastic cap required). Ideally, it’s best

don’t agitate hair while drying. The hair will become extremely

healthy state.

hair that’s been color-treated,

distribution.

airflow, but a hand-held blow dryer can be used as long as you

and restore hair to its optimal,

ApHogee Shampoo for Damaged Hair (16 oz. / $9.49). This luxurious shampoo

Gently cleanse hair with ApHogee Shampoo for Damaged Hair (16 oz. / $9.49). Rinse thoroughly and towel-blot dry. Apply enough ApHogee Two-Step Protein Treatment (4 oz. / $11.99) to saturate damp hair. Comb through for even

feel like uncooked ramen.

Re-wet and gently rinse hair with warm water, then repeat the process.

Apply ApHogee Balancing Moisturizer (8 oz. / $6.99)

to hair and scalp. Leave on for two minutes before rinsing thoroughly.

on extensions or weaves.

Follow up with ApHogee Two-Step Protein Treatment (4

ApHogee has a full range of products guaranteed to address

obsessed with. It was developed specifically for severely damaged

stores, Walmart.com, and other beauty supply stores and salons

oz. / $11.99), the brand’s most loved product that people are

hair that breaks when combed or brushed, is mushy when wet or brittle after drying, or won’t hold color or take a perm or relaxer.

Depending on your hair maintenance regimen, it’s safe to use the

ApHogee Two-Step Protein Treatment (4 oz. / $11.99) once every four to six weeks.

The finishing touch: ApHogee Balancing Moisturizer (8 oz.

/ $6.99) with the exclusive Pro-Phytamine complex, a blend of

collagen amino acids, emollients, vitamin derivatives, and herbal

Proceed to the next service or style as usual.

all your haircare needs and is available at Sally Beauty Supply

nationwide. For more information, visit us online at www.Aphogee. com.

ABOUT APHOGEE KAB Brand’s ApHogee is specialized in hair care products that

treat and repair damaged hair, while addressing the specific needs of textured hair. The core product in the ApHogee brand

is their Two-Step Protein Treatment, well known among

extracts that feeds moisture-starved locks while detangling and

salon professionals and consumers for helping prevent future

Moisturizer (8 oz. / $6.99) restores softness to hair that’s been

products are cruelty-free, never tested on animals, and safe on

improving manageability. Used separately, ApHogee Balancing over-processed while protecting styles from humidity. 50

OTC Beauty Magazine December 2023

hair breakage and restoring severely damaged hair. ApHogee

color-treated and chemically treated hair.

OTC Beauty Magazine December 2023

INDUSTRY NEWS

Dove and Open Source Afro Hair Library Launch Code my Crown: the World’s First Complete and Free Guide for Coding Textured Hair and Protective Styles in Video Games Created by Black 3D artists, Code my Crown provides step-by-step instructions and 360-degree photo mapping so that any developer – anywhere – can build and better represent Black hair textures and styles in the digital world.

Created by Black artists, Code

Crown

instructional guide for coders and

developers to code more diverse, true-to-life, depictions of

gaming

the

industry,

depiction

textured hair and protective

styles continues to be limited, often highly

Black hairstyles in 3D to ensure more representation in the virtual

stereotypical, and not representative of the breadth and beauty

CodemyCrown.

games poorly represent textured hair.

world of gaming. It is free for anyone to download at Dove.com/ Millions of Black gamers play for fun, a sense of community, and self-expression – yet, for all the technological advances in the

OTC Beauty Magazine December 2023

of its real-world counterpart. 85% of Black gamers believe video “In the real world, there is an incredible variety of Black hairstyles. But this is rarely reflected in the gaming world. When Black hair

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is absent from the games we play or are

continues to educate and empower

that Black players and our culture are

inclusive representation of girls and

consistently low-quality, it communicates

game developers to create more diverse,

an afterthought, that our stories aren’t

women in games as part of ongoing Dove

worth telling. How else can we explain the ubiquity of matted Cornrows, bald patches instead of parts, giant disco ‘Fros, and the messy, Unstyled Locs? Why is a common

Fade or Twist Out rarely an option?” explains A.M. Darke, Lead Code my Crown

Contributor & Founder of the Open Source Afro Hair Library

In response to learning that 74% of developers want to play a role in promoting

better representation of textured hair in video games and

Real Virtual Beauty initiatives. self-taught and their work is a result of trial, effort, and personal innovation.

“Out of hundreds of possible hairstyles to choose from in the video games I play

most often, only a handful are textured hairstyles. It feels great to play an active role in a cause that I truly believe in. I am

personally grateful to the many talented

artists that have selflessly shared their

“At Dove, we believe every single person should see their beauty represented in the

world around them – this is no different

for the virtual world. The importance of

accurately and respectfully depicting textured hair in video games cannot be

overstated, and we are proud to play a small part in taking action to set a new standard for diversity and representation in

video

games,”

learn how to code

Open

Source

Dove

see themselves in the

and

games they play, but

Afro

we can’t do it alone. We are calling on gaming

the top textured and

developers and industry

hairstyles

leaders to join us to help

currently missing or misrepresented video games.

make virtual beauty a

Together, Dove and Open Source Afro Hair Library enlisted a team of Black 3D artists,

animators, programmers, and academics

– from around the world and across the Black diaspora – to develop 15 original

hair sculpts that can lay the foundation for hundreds of virtual hair possibilities.

Each sculpt comes with step-by-step instructions, 360-degree photo mapping,

and cultural insight so that any developer, anywhere, can better model and represent

textured hair and styles in the digital world. In the absence of formal reference

materials for modeling textured hair and styles, many Code my Crown artists are

reality with Code My Crown.” knowledge before me. Their generosity

Everyone deserves a chance to see

feels incredibly rewarding to give back to

we create. Together, let’s change the

has shaped my artistic journey and it our artistic community with this guide, by sharing my knowledge of 3D, as well as my personal experiences,” notes Isaac

Olander, Lead Code my Crown Developer,

3D Artist and Character Modelling & Digital Sculpting Expert

As a co-founder of the CROWN Coalition, Dove has been working to Create a Respectful and Open World for Natural hair by supporting the passage of the

CROWN Act since 2019. While the CROWN Act

legislation

specifically

protects

against race-based hair discrimination in workplaces and K-12 public & charter

schools, Dove is proud to expand the

wider CROWN mission by also advocating for real impact in the virtual world. Dove 54

OTC Beauty Magazine December 2023

“There

ensure Black gamers

hair

Hair Library identified protective

Vice

is more to be done to

solution. In partnership experts,

Senior

Masterbrand.

taking action toward a natural

Barreto,

Leandro

President, Global Dove

textured hair, Dove is

with

explains

themselves as heroes in the virtual worlds

game for Black hair representation. Head to Dove.com/CodeMyCrown to access the FREE guide and learn more about our mission to expand textured hair and

protective styles in gaming. Let’s change beauty.

#CodeMyCrown

About the Research Online survey conducted by Edelman

Barber Shop Aid® Brand Products NEW Black Dye Shampoo WITH OLIVE OIL

BEFORE

AFTER

BEFORE

AFTER

Barber Shop Aid introduces our New Natural Black Dye Shampoo with Olive Oil. Only 5 minutes.100% Grey Coverage. No Scalp Damage. No Ammonia. Contains Natural Plant Extracts. No Stains on Skin. It can be used on beards as well as hair. Made for men, women and all ethnic groups. The best part is that there is no mixing and no need to shampoo because it is a Black Dye Shampoo. We have simpliied dying hair.

www.barbershopaid.com @barbershopaid OTC Beauty Magazine December 2023

DXI, a global, multidisciplinary research, analytics, and data

consultancy, in the USA and the UK in March/April 2023 with 1,002 adult gamers (aged 18+, 502 in the USA and 500 in the UK), 300 black gamers (men and women aged 18-55 who self identify as black playing video games, 175 in the USA and 125 in the UK)

and 160 video game developers (men and women aged 18-55

who work as developers in the gaming industry, 80 in each of the USA and the UK).

About Open Source Afro Hair Library Open Source Afro Hair Library provides access to free, high

quality 3D models of Black hair textures and styles. Black hair is one of the most important aspects of Black identity, symbolizing cultural pride, personal expression, and political resistance.

Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.

Help young people build body confidence and self-esteem

through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

We’re on a mission to radically expand the images we see of

About the CROWN Coalition

Directed by experimental media artist A.M. Darke, Open Source

The CROWN Coalition was co-founded by Dove, along with a

Black hair on-screen, as well as the people who make them.

Afro Hair Library works with Black artists from across the globe to author extraordinary visions of Blackness in

virtual space. More than a resource, through

our 3D Artist Fellowship program, we are building a queer, feminist, creative community to celebrate every shade of Black.

team of Black women, including Esi Eggleston Bracey (President & CEO of Unilever Personal Care, North

America), Adjoa B. Asamoah (CEO of ABA

Consulting), Orlena Nwokah Blanchard (CEO of Seven Elements) and Kelli Richardson Lawson (CEO of House of JOY).

About Dove

About Unilever North America

Dove started its life in 1957 in the US, with the

Unilever is one of the world’s leading suppliers

of mild cleansers and ¼ moisturizing cream.

Care, Nutrition, and Ice Cream products, with

launch of the Beauty Bar, with its patented blend

Dove’s heritage is based on moisturization,

of Beauty & Wellbeing, Personal Care, Home sales in over 190 countries and products used

and it is proof not promises that enabled Dove to grow from a

by 3.4 billion people every day. Worldwide, we have 127,000

Women have always been our inspiration and since the beginning,

leading brands in North America include Dove, Knorr, Hellmann’s,

Beauty Bar into one of the world’s most beloved beauty brands. we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove

believes that beauty is for everyone. That beauty should be a source of happiness and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.

For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the ‘Dove Real Beauty Pledge,’ Dove vows to:

Portray women with honesty, diversity and respect. We feature

women of different ages, sizes, ethnicities, hair color, type, and style.

employees and generated sales of €60.1 billion in 2022. Our Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and

to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

improving the health of the planet; improving people’s health, confidence and wellbeing; and contributing to a fairer and more socially inclusive world.

OTC Beauty Magazine December 2023

TEXTURE

LOVES

COLOR

WITH BEAUTIFUL COLLECTION® ZERO DAMAGE SEMI-PERMANENT COLOR FOR ANY HAIR TYPE

NEW

SHADES

GENTLE ENOUGH TO USE AFTER RELAXING NEW

NEW

OTC Beauty Magazine December 2023

NEW 57

INDUSTRY NEWS

Schwan Cosmetics boosts sustainable beauty with the launch of its new refillable lip liner and is nominated for sustainability award at Cosmopack Asia 2023 The company is underlining its commitment to providing increasingly environmentally conscious consumers with sustainable, high-performance beauty products,launching a new refillable mechanical lip liner with care ingredients at Cosmoprof Asia 2023 in Hong Kong. The company’s existing eco-friendly eyeliner and lip liner pencil, “TheBetterBarrel,” has been nominated for the Cosmopack Asia Awards in the sustainability category. German color cosmetics manufacturer

sustainable beauty trend continues

biggest cosmetics brands, Schwan

sustainable alternatives to single-use

and supplier to many of the world’s

Cosmetics, is showcasing its newly

launched refillable, mechanical lip liner

to grow as Asian consumers seek beauty products.

The new product, “Power

cartridges at the

Up Your Pout,” is a

Cosmoprof Asia

refillable mechanical lip

2023 exhibition

liner with exchangeable

in Hong Kong.

cartridges

The new range highlights

a peptide and jojoba

the

company’s commitment to providing high-performance

and

sustainable

beauty products that cater to the ever-

increasing consumer demand for more ecologically-conscious

cosmetics,

particularly in the APAC market. The

featuring

OTC Beauty Magazine December 2023

oil-infused formulation

and a unique, drop-shaped tip for an

easy application with 3-in-1 plump,

with sustainability and eco-conscious design. The product will be unveiled

to the APAC market for the first time

at Cosmoprof Asia in Hong Kong on November 14th.

The drop-shaped tip uniquely mimics the

natural shape of the lips and is designed to never lose its shape, ensuring easy,

precise application until the last use. The formulation includes jojoba oil to

provide moisture and cell generation,

as well as peptides, one of 2023’s most trending active ingredients, to promote plumpness and fuller-looking lips in line

with today’s most in-style looks and consumer demands.

The lip liner also has a unique refill

system that allows consumers to replace the product without discarding the packaging, thus reducing environmental

impact. Refillability is an extension of the company’s existing REFILL &

STYLE range of liquid liners, which

offer sustainable beauty alternatives to single-use and disposable liquid liners,

a significant contributor to beauty products’ plastic waste.

define, and fill lip makeup. The product

“We

formula and active care ingredients

market, which are characterized by fast

combines

maximum-performance

understand

the

needs

and

preferences of the Asian cosmetics

innovation, product performance with

OTC Beauty Magazine December 2023

“When considering our sustainability strategy, our long-term goal

is to transition from a linear product life cycle to a closed loop,” Schäfer explains. “To achieve this, we aim to prevent waste in landfills and incinerators by replacing virgin fossil plastics in our

packaging with recycled and bio-based materials, and developing recyclable and refillable solutions. The PowerUpYourPout lip liners align perfectly with this strategy, allowing us to integrate closed loops for our products.”

In addition to the sustainability award nomination, Schwan

Cosmetics was recently awarded the BSFZ seal for innovation

competence by The German Certification Office for Research Allowance. The seal is awarded to companies that invest in

research and development to drive innovation, with Schwan Cosmetics recognized for R&D projects including the optimization

of the liner segment, the development of environmentally friendly mascaras, and further development of its lipstick portfolio.

As well as “Power Up Your Pout” and “TheBetterBarrel,” the high-quality standards, and most recently, an increased demand

for sustainable product offers,” says Sandra Schäfer, Manager

of Sustainable Business Innovation at Schwan Cosmetics. “We offer a wide range of products that cater to these demands, from natural and clean formulations to trendy, functional, and

company will showcase other products highlighting its wider range of expertise in the liner and non-liner segments at

Cosmoprof Asia. These products are available globally and can be customized according to different markets and customer needs.

sustainable packaging solutions. With ‘Power Up Your Pout’, we demonstrate that high-quality beauty products can be

sustainable - without compromise. This is an important part of our ongoing commitment to enabling our consumers to reduce

the amount of waste from cosmetics products while still feeling great about their look and achieving the latest trending styles.”

The Cosmoprof event is twinned with Cosmopack Asia, where

About Schwan Cosmetics

pencils are nominated finalists in the sustainability category of

Schwan Cosmetics is a global market leader in the development

designed using biobased, environmentally friendly materials

at nine production facilities worldwide contribute to the

makeup’s volatile ingredients, providing a sustainable alternative

headquarters in Heroldsberg near Nuremberg, Germany and

unrecyclable. The jury of the awards includes the renowned

fully-owned subsidiary of the internationally active, family-run

Schwan Cosmetics’ “TheBetterBarrel” eyeliner and lip liner the Cosmopack Asia Awards. The high-performance barrel is

and production of cosmetic pencils. More than 3.000 employees

and airtight packaging that preserves the high-performance

company’s economic success. The global employer has its

to traditional fossil-based plastic liners, many of which are

is represented in eight countries. Schwan Cosmetics is a

trend forecasting agency Beautystreams. The nomination, which

company Schwan-STABILO. www.schwan-stabilo.com

honors future-driven products, also demonstrates the increasing importance of sustainable beauty and cosmetics in the APAC market.

OTC Beauty Magazine December 2023

TREND REPORT

HELP YOUR CUSTOMERS EMBRACE WINTER WITH RADIANT, HEALTHY HAIR As the chilly winds of winter approach, it’s paramount for your customers to adapt their hair care routine to ensure their locks remain vibrant and healthy despite the seasonal changes. As ambassadors of beauty and wellness, you hold the power to guide and inspire your customers toward maintaining radiant, healthy curls throughout the winter season. Check out these invaluable tips from Candace Smith, the OTC Advertising Manager.

OTC: What is your style routine for the winter months?

Candace: Protective styles are my go to hairstyle, so wigs are my jam. However, I still like to maintain my natural hair underneath by having a wash day every two weeks and wearing my natural hair for at least a week or so each month. Now that winter is here, it’s important for my hair to maintain moisture to prevent tangling and breakage. I use Hawaiian Silky Triple Butter Hydrate & Define Conditioner and Leave-In to keep my hair feeling silky smooth and tangle-free. Another product I love is Kuza Growth Premium Oil. I use this as a scalp treatment. The black cumin ingredient in this product promotes hair growth and I love that it’s infused with rosemary, rice bran and biotin that improves scalp circulation. It’s also sulfate-free. OTC: Can you share your step-by-step process for shampooing and conditioning? Candace: I have a deep conditioning routine for both my

natural hair and use several different products. For my natural hair, I wash with Obliphica Professional Seaberry Shampoo first. After washing my hair and scalp for about five minutes, I use ORS Olive Oil Max Moisture Super Softening Deep Treatment Conditioner Infused with Rice Water & Electrolytes. When using this, I like to use an ample amount to lather my hair and let it sit for at least 10-15 minutes. After rinsing out the deep conditioner I use the Obliphica Seaberry Hair Mask - Deep Conditioning Hydrating Treatment for Dry and Damaged Hair. This is great for repairing damaged hair and works well for medium, coarse,

OTC Beauty Magazine December 2023

HELPS SOOTHE ITCHY, DRY SCALP AND PROMOTE LENGTH RETENTION.

@cantubeauty | learn more @ www.cantubeauty.com

OTC Beauty Magazine December 2023

and color-treated hair. I use an ample amount of this also then I cover my hair with a shower cap for at least 10-15 minutes. Lastly, after washing out the hair mask, I towel dry my hair and apply Camille Rose Cocoa Nibs & Honey Ultimate Strength Serum which is an oil blend of ayurvedic brahmi and amla oils that combat thinning and hair breakage. I use Kuza Growth Premium Oil as a scalp treatment. While this product promotes hair growth, I love that it also improves scalp circulation.

Tips to Share with Your Customers: Tip #1 Hydration is Key: Winter air tends

to be dry, which can deplete moisture from curly hair, leading to frizz and breakage. Encourage your customers to use hydrating shampoos and conditioners specifically formulated for textured hair. Sulfate-free and moisturizing products work wonders in retaining natural oils, maintaining moisture, and preventing brittleness.

Tip #2 Deep Conditioning Ritual:

Recommend a weekly deep conditioning treatment to replenish lost moisture. Advise your customers to opt for deep conditioners with ingredients like shea butter, coconut oil, or argan oil. Suggest using a shower cap or warm towel to enhance the product’s penetration for maximum effectiveness.

Tip #3 Limit Heat Styling: Excessive use

of heating tools can exacerbate dryness and cause damage, especially in winter. Encourage air-drying or using heat protectants when styling with hot tools. Emphasize embracing natural textures and protective styles like braids, twists, or buns to minimize heat exposure.

Tip #4 Regular Trims: Split ends are more

common during winter due to dryness. Recommend scheduling regular trims to prevent split ends from traveling up the hair shaft, thereby maintaining healthier strands.

Tip #5 Satin or Silk Accessories:

Suggest using satin or silk scarves, pillowcases, or

hair accessories to reduce friction and breakage. These materials help retain moisture and minimize damage caused by rubbing against harsher fabrics.

Tip #6 Scalp Care: Encourage the use of lightweight oils like jojoba, argan, or tea tree oil to massage the scalp and alleviate dryness or itchiness. A healthy scalp contributes significantly to healthy hair growth.

Tip #7 Protective Styling: Winter is an ideal time for protective hairstyles such as twists, braids, or updos. These styles shield the hair from harsh weather conditions, reduce manipulation, and promote hair growth. 66

OTC Beauty Magazine December 2023

BEAUTY AMBASSADOR

Box Braids: Perfect Product Pairings for Creating an Enhanced Customer Experience Elevating the shopping experience for customers seeking box braids involves not only offering quality products but also strategically pairing complementary items. Discovering the ideal product combinations can significantly enhance sales and customer satisfaction in your beauty supply store.

OTC Beauty Magazine December 2023

Co-created with dermatologists specializing in all skin types and tones to create this clinically proven body care range to restore skin’s natural radiance.

even tone body lotion With 1% Niacinamide, clinically proven to visibly reduce dark spots and even skin tone in just 14 days

replenishing body oil With 1% lipids to help soften and revive dull skin

deep nourishment body cream Enriched with 100% shea butter to provide intense moisturization for soft and smooth skin

deep nourishment hand butter Enriched with 100% shea butter for silky, smooth and radiant hands

Please contact your local distributor for more information To see how Vaseline is working towards equity in skincare, please visit: www.vaseline.com OTC Beauty Magazine December 2023

Tips to Boost Sales Braiding Hair and Scalp Care: Pair high-quality braiding hair with scalp care products such as moisturizing oils, soothing scalp serums, or gentle cleansers. Educate customers on the importance of scalp health while sporting box braids, enhancing the longevity and comfort of the style.

Detangling Solutions and Styling Tools: Combine detangling sprays or leave-in conditioners with essential styling tools like wide-toothed combs or hair brushes. These pairings ease the process of preparing the hair for braiding and maintaining the style afterward.

Edge Control Gel and Hair Accessories: Offer edge control gels alongside a variety of hair accessories like decorative beads, hair cuffs, or silk scarves. Suggesting these pairings allows customers to achieve a polished look while securing and embellishing their box braids.

Moisturizing Products and Hair Protection: Bundle moisturizing creams or serums with protective items such as satin bonnets or hair wraps. These combinations help customers maintain the moisture balance in their hair and protect their box braids during sleep or harsh weather conditions.

OTC Beauty Magazine December 2023

“ JOIN OUR EXCLUSIVE ADVERTISER REFERRAL PROGRAM! OTC REWARDS ”

Dear Esteemed Advertisers, As a valued partner in our journey, we’re excited to introduce our brand-new Advertiser Referral Program—a unique opportunity for you to not only enhance your brand’s reach but also earn enticing rewards. Recommend OTC Beauty Magazine to your industry peers, fellow beauty enthusiasts, or collaborators, and watch your influence ripple through the beauty world. Let them know about the captivating content, expert insights, and vibrant community that our magazine offers. Why Join OTC Rewards? Elevate Your Network: Forge meaningful connections within the beauty industry by introducing colleagues to the magazine that celebrates and shapes beauty trends in the OTC space. Be Rewarded: As a token of our gratitude, we’re thrilled to offer enticing rewards for successful referrals, ranging from enhanced ad placements to featured editorial spotlights in our special editions. How It Works + Benefits: Refer Your Connections: Introduce us to brands, individuals, or businesses that you believe would thrive within the pages of OTC Beauty Magazine. Reap the Benefits: For every successful referral that results in a partnership of at least 1 full page Ad, you’ll unlock exciting rewards that showcase your brand and expertise to our dedicated readership. You will receive: • 1 Full Page Ad • 1 Gatefold • 2 Editorial Mentions • Be listed on our website site as Premium Vendor of the month Ready to Get Started? To kick-start this exciting journey, simply reach out to Candace Smith letting her know you are interested and she will add you to our dedicated list to receive special emails and occasional reminders about the program. Please put “OTC Rewards” in the subject line csmith@ otcbeautymagazine.com. We will speak with Art Emm, Jinny Purchasing Director, so that the buyers can recognize the vendor who did the referral. Warm Regards, Allyson & The OTC Magazine Team

OTC Beauty Magazine December 2023

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Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted on coupon purchases.

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your2023 Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. OTC Beauty Magazine December 5. NO RETURNS will be accepted on coupon purchases.

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

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Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your2023 Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. OTC Beauty Magazine December 5. NO RETURNS will be accepted on coupon purchases.

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Vibrant Exhilarating NEW Colors Available in 50” & 60”

W N EL O R O C

W N EL O R CO

W N EL O R O C

W N EL O R CO

Scan Here to View Full Catalog

For Ordering & Specials, Call 678.805.3000 OTC Beauty Magazine December 2023

“

Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me.

”

Arianna Huffington Founder and CEO of Thrive Global, founder of The Huffington Post & author

OTC Beauty Magazine December 2023

SHOW CALENDAR DECEMBER | JANUARY

WHEN

WHAT

WHERE

CONTACT

December 1-2

Scent Xplore

New York, NY

www.scentxplore.com

December 7-9

Cosmoprof India

Mumbai, India

www.cosmoprofindia.com

December 12-13

Society of Cosmetic Chemists HQ Annual Scientific Meeting

New York, NY

www.scconline.org

December 12-14

Middle East Organic Natural Products Expo

Dubai, UAE

www.organicandnatural.com

December 20-22

China International Nail Expo

Beijing, China

wee.beijingnailexpo.com

January 7-13

Hair Love Retreat

Tulum, Mexico

www.hairloveuniversity.com

Jan 16- 17

Cosmet’Agora

Paris, France

www.cosmetagora.fr/

January 17-19

Cosme Tokyo

Tokyo, Japan

www.cosme-week.jp/tokyo/en-gb/ about/ct.html

January 23-25

Cosmoprof North America (CPNA), Miami Beach Convention Center

Miami, FL

cosmoprofnorthamerica.com

January 25-28

LES THERMAL

Paris, France

https://www.thermalies.com

January 28-30

International Salon & Spa Expo

Long Beach, CA

www.probeauty.org/premiereanaheim-isse

OTC Beauty Magazine December 2023

READER FEEDBACK

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What selling strategies worked the best overall for you this year?

•

Do you currently have an area where customers can provide feedback? If so, how is that working out and helping your business?

•

Is there any other topic that you would like to see covered in OTC Beauty Magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 86

OTC Beauty Magazine December 2023

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

4 NEW COLORS T WATE HO

Scan Here to View Full Catalog

FLAME

For Ordering & Specials, Call 678.805.3000

T TIN G

ET ARDAN

W EI G

LI G

@UrbanBeautyHair

@QueenBBraid 87

OTC Beauty Magazine December 2023

AD INDEX Advanced Beauty Care.................................................................29 www.keracare.com

Hollywood Beauty...........................................................................43 www.hollywoodbeautyproducts.com

AFAM.............................................................................................. 7, 67 www.afamconcept.com

JBS Hair .............................................................................. 81, 87, 89 www.jbshair.com

American International Industries............................................61 www.gigispa.com

J. Strickland & Co....................................................................... 5, 47 www.doogro.com

AMPRO..........................................................................................IFC, 1 www.amprogel.com

Jimy......................................................................................................15

Angela Manufacturing, Corp.......................................................41 www.angelamanufacturing.com Aztec Secret.....................................................................................13 www.aztecsecret.com Barber Shop Aid................................................................................ 9 www.barbershopaid.com Beauty Logistics.......................................................................18, 59 www.mazurihaircare.com

Kaaral...................................................................................................35 www.kaaral.com Kap-21................................................................................................49 Nail Alliance.......................................................................................39 www.entitybeauty.com Namaste Laboratories................................................Back Cover www.orshaircare.com Peruvian White.................................................................................71

Black Panther.............................................................................Cover www.blackpantherstrong.com

Professional Hair Labs..................................................................53 www.prohairlabs.com

Beauty Quest Group......................................................................73 one-n-only.com

Refresh..........................................................................................25,27 www.refreshshampoo.com

PDC Brands.......................................................................................65 www.cantubeauty.com

SoftSheen-Carson.........................................................................31 www.softsheen-carson.com

Curly Chic...........................................................................................45 www.curlychichaircare.com

Straight Arrow..................................................................................11 www.straightarrowinc.com

E.T. Browne Drug Co., Inc................................................................ 3 www.palmers.com

The Wella Company................................................................33, 57 www.wella.com

Dream World..............................................................................83, 85 www.dreamworldproducts.com

TruConnoisseur Solutions...........................................................23 www.truconnoisseursolutions.com

Godefroy............................................................................................21 www.godefroybeauty.com

Unilever...............................................................................................69 www.vaseline.com

Henkel...........................................................................................62, 63 www.henkel-northamerica.com

Walker Tape.......................................................................................37 www.walkertapeco.com

Helen of Troy.....................................................................................75 www.goldnhothair.com

Wahl......................................................................................................51 www.wahlpro.com

OTC Beauty Magazine December 2023

100% VIRGIN HUMAN HAIR STRAIGHT COLOR: 4/27

STRAIGHT

COLOR: NATURAL

LOOSE WAVE COLOR: NATURAL

DEEP WAVE

COLOR: NATURAL

@UrbanBeautyHair 89 For OrderingOTC&Beauty Specials, Call 678.805.3000 Magazine December 2023

SCAN ME