The Color Issue OTC February 2015 by OTC Beauty

November 2014| $6.00 The Hair Issue February 2015| $6.00 The Color Issue

Exciting New Products Beauty Tips on Hair Coloring Knowledge is Power OTC Store Interview Inside DJ Imperial Beauty Suppy - Birmingham, AL

Honoring Mitchell McKinney

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CONTENTS February2015 in this issue

Editorial Letter ��10 Coloring Outside the Lines 밝아오는 새로운 날들

Expert Advice ��12 10 Tips to Manage Psoriasis and Eczema this Winter

Marketplace ��16 Joyous Jewel Tones

How Should You Sell It? ��24 Skin Care Tips for Your 40s and 50s

Feature Article Beauty Tips on Hair Coloring �� 62 by James McLean

Changing the color of your locks adds total full-blown hair beauty and can even effectively make positive changes to your image and look. The following are some beauty tips for coloring your hair and hints to take into consideration prior to hair coloring.

어떻게 판매할 것인가? 이달의 판매 초점은 ….40대와50대를 위한 피부 관리 방법!

Urban Call Briefs ��45 Role Model Beyond Beauty: Part 6

Notes From the Natural Nation ��59 Knowledge is Power

Clipper Tips ��74 Finishing a Cut with Style

Therapy Trends ��76 The Culture of Color

Tonsorial Times .................... 78

Retailer Profile DJ Imperial Beauty Suppy Birmingham, AL �� 70 by Tony Bae

인간관계는 서로간의 신의가 바탕이 되어야 합니다.

Color Me Bad

Jinny News ��85 Industry News ��88 Coupons ��97 Show Calendar �� 100 Ad Index �� 100 Reader Feedback �� 102 Product Spotlight �� 104 Soft and Beautiful® Botanicals™ ultra nourishing™ Deep Conditioning Repair Masque 4

OTC Beauty Magazine February 2015

On The Cover Ecoco is proud to “unlock the secret to the perfect curl cocktail” with their new Eco Natural Cocktail and Go Complete Curl Care System. Perfect for kinky, coily, curly and wavy hair types, it defines curls, creates smooth waves, and provides stronger, softer hair for both adults and children. Kit includes shampoo, conditioner, shine serum and a Curl & Style Crème. www.ecocoinc.com

CONTENTS February 2015 Finished Product

Business Tips

by Suzanne Bradley There are a number of advantages to choosing a liquid eyeliner instead of a powder-based option, not the least of which is the ease with which liquid eyeliners can be used and how easy it can be to customize your eyeliner application. The following are five reasons to choose liquid eyeliner, hopefully giving you something to think about the next time you are trying to decide between liquid and powder-based eyeliner.

by Dr. Robert J. Cerfolio We all ask ourselves the same desperate question from time to time: How am I going to make this work?! No matter how well we’ve done laying the groundwork for everything to run smoothly— becoming educated, choosing the right spouse, treating others well—we all face situations that challenge us. If we can keep our cool and adhere to some basic principles, we can not only meet any challenge—we can perform with excellence.

Top 5 Advantages of 4 Principles for Staying Cool Under Liquid Eyeliner ��30 Pressure—and Succeeding �� 50

Knowledge To Know

Expand Retail Opportunities with Proven Hair Loss Solutions ��36 by Larry Oskin Eighty million women and men in the U.S. alone are experiencing some form of thinning hair and hair loss. Your beauty store already has a hair loss clientele with 50% of women affected by thinning hair and 75% of all men affected by hair loss. This provides an excellent opportunity to be part of the growing 3.5 billion dollar hair loss industry and increase sales.

검증된 탈모 솔루션으로 판매를 높이자. 미국 내에서만 8천만명의 남성과 여성들이 머리숱이 적어지거나 탈모를 경험하고 있다. 당신이 가는 뷰티 매장은 이미 여성 고객의 50%가 숱이 적어짐을 염려하고 남성 고객의 75% 가 탈모를 경험하고 있다. 이것은 35억 달러에 달하는 탈모 산업 성장의 일부가 되어 매출을 증가시킬 수 있는 아주 좋은 기회이다.

The Denman Guide to Blowdrying �� 40 by Denman Check out a few tips for magnificent blowdrying! There are so many hairbrushes it can be difficult to choose which one is best for blowdrying with high and low heat. To get the very best out of your brush, we recommend following this guide

Denman 헤어 드라이 가이드 여기에 헤어 드라이를 올바르게 사용하는 방법이 있다! 고열과 저열로 드라이를 하는데 가장 좋은 헤어 브러시들은 선택하기 어려울 정도로 종류가 많이 있다. 최고의 브러시를 선택하기 위 해, 이 기사에서 말하는 가이드를 따를 것을 권한다.

OTC Beauty Magazine February 2015

압박감 아래에서도 냉정을 유지하고 성공할 수 있는 4가지 이론 우리는 때때로 ‘이 일은 어떻게 해야 할까?!’ 와 같이 스스로에게 똑같은 절망적인 질문을 한다. 교육을 받고, 좋은 배우자를 선택하고, 인간관계를 잘하는 것 등, 모든 것이 원활하게 흘러가기 위한 준비 작업을 아무리 잘 해왔다 하더라도 우리는 힘든 상황에 직면하게 된다. 만일 우리가 냉정을 유지하고 어떤 기본적인 원칙을 준수할 수 있다면, 그러한 시련들을 잘 해쳐나갈 수 있을 것이다.

Big 5 Leadership �� 54 by Kerstin Plehwe Experiencing Africa’s fascinating nature and of course its majestic Big 5, the human observer will be fascinated to find out the following five leadership skills that we could all easily transfer into our corporate world.

빅 5 리더십 아프리카의 매혹적인 자연과 빅 5를 경험한다는 것은, 우리의 기업 세계에서 쉽게 응용할 수 있는 다음 5가지의 리더십 기술을 체험할 수 있는 경이로운 경험이 될 것이다.

Manufacturer Profile

Continental Consumer Products �� 66

Sometimes the vision of a company starts out focused on one thing, but takes an unexpected turn in another direction that proves wildly successful. This is what happened to Continental Fragrances, according to Lisa Yarnell, Chief Executive Officer. “The company began as a family-owned business with a focus on fragrances,” Yarnell explained. “The spotlight shifted to hair care when Salon Grafix Shaping Hair Spray was launched in the mid-eighties. Once we shifted our focus to hair care our goal has always been to deliver salon performance at home at an affordable price.” 때때로 회사의 비전은 한 가지에 초점을 두고 시작하지만, 거침없는 성공이 입증된 다른 방향으로 예기치 않게 전환하기도 한다. Continental Fragrances의 최고 경영자인Lisa Yarnell 에 따르면, 이 회사가 바로 그러하다. “처음에 저희 회사는 향수에 초점을 맞춘 가족 비즈니스로 시작하였습니다.” “그러나 Salon Grafix Shaping 헤어 스프레이가 80년대 중반 시장에 출시되면서 스포트라이트는 헤어 케어 분야로 옮겨졌습니다. 우리의 초점이 헤어 케어로 일단 옮겨지고 나면서, 우리의 목표는 언제나 미용실용 기능성을 갖춘 제품을 저렴한 가격으로 일반 소비자들에게 제공하는 것이었습니다.”

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

American Academy of Dermatology Susan Bradley Dr. Robert J. Cerfolio ReGia Davis Denman Dr. Joshua Fox Dr. Robert Levine James McLean Larry Oskin Kerstin Plehwe

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine February 2015

Editorial Letter

Coloring Outside of the Lines 라인 밖을 색칠해 보세요. Think back to when you were a child, playing in a coloring book. What fun was staying inside the lines? The same can be true in relation to life and beauty too. Sometimes you want to test the waters, be adventurous and tr y something new, daring and exciting. That’s exactly what we’re focusing on in this, our color-themed issue. Color can add delight to anything—be it an outfit, hairdo or simply a collection of styling tools. No matter how it’s used, varied hues bring joy and delight to life. We think that’s something worth celebrating. We start by exploring the “joyous jewel tones” of the latest and greatest products we could find, then branch out into tips on better blowdr ying techniques and how to grow your revenue with a product sector you may not have explored yet—hair loss solutions. As always we’ve included great business tips to help keep your store running smoothly, and advice from the experts in this month’s column articles. One of our favorite inclusions in this issue is the feature article on Mr. Mitch McKinney who recently received the Life Time Tae Hoon Jhin Industr y Award from Jinny Beauty Supply. Adding his own splash of color, he has helped make this amazing beauty industr y what it is today. Learn about this visionar y on page 82. Have you caught the itch to add a little color yet? That adventurous new outfit, that fingernail polish that seems a little too bright, or that hair color change that would make you feel refreshed and absolutely brilliant…go for it! This month, and all year-round, be true to you and don’t be afraid to color outside of the lines.

어린 시절, 색칠 공부를 하던 때를 떠올려보세요. 선 밖으로 나가지 않는 것이 어떤 재미가 있었나요? 인생과 아름다움 역시 이와 같을 수가 있습니다. 때때로 우리는 물을 시험해보거나 새롭고 대담하며 흥미로운 무언가를 시도하고 싶어집니다. 이것이 바로 우리가 컬러를 주제로한 내용에 초점을 맞추고 있는 것입니다. 컬러는 어떤 것에든 기쁨을 더해줄 수가 있습니다. 옷이든 헤어 스타일이든, 단순한 스타일링 도구에까지 말입니다. 그것이 어떻게 사용되든, 다양한 색채는 인생에 기쁨과 즐거움을 가져다 줍니다. 우리는 그것이 축하할 만한 가치가 있다고 생각합니다. 우리가 찾을 수 있는 가장 멋진 최신 제품인 “Joyous Jewel Tones”에 관한 탐색을 시작으로, 더 나은 드라이 기술에 관한 조언과 당신이 아직 탐색하지 않은 제품 분야 – 탈모 해결 방법에서 어떻게 수익을 올릴 수 있는지에 관한 도움말들까지 내용을 확대했습니다. 항상 그랬듯이, 여러분의 매장을 원할하게 운영하는데 도움이 되는 훌륭한 비즈니스 조언도 포함되어 있으며, 이달의 칼럼을 통해 전문가의 자문도 함께 실었습니다. 이번 호에서 저희가 가장 좋아하는 기사 중 하나는 최근 Jinny Beauty Supply 로 부터 평생 공로상을 수상한 Mitch McKinney씨에 관한 특집 기사입니다. 그는 자신의 한 줄기 색채감을 추가함으로써, 뷰티 산업이 오늘날과 같이 놀랍게 발전하는데 도움을 주었습니다. 페이지 82 에서 그의 이런 예지력에 대해 자세히 볼 수 있습니다. 이제 약간의 컬러를 추가해야 할 것 같다는 생각이 듭니까? 모험적인 새로운 옷, 조금은 밝은 듯한 매니큐어, 혹은 당신에게 상쾌한 느낌과 절대적인 화려함을 줄 헤어 컬러의 변화…. 시도해보세요! 이번 달, 그리고 1년 내내, 스스로에게 솔직해지세요. 그리고 라인 너머의 색칠을 두려워하지 마세요.

Editor, hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine February 2015

July 2012OTC Beauty Magazine

Expert Advice by Dr. Joshua Fox and Dr. Robert Levine

Tips to Manage Psoriasis and Eczema this Winter A shocking number of Americans have psoriasis and eczema—39 million adults and children—which is more than four times the population of New York City, the largest city in the US. According to dermatology specialists Dr. Joshua Fox and Dr. Robert Levine with Advanced Dermatology, PC, the seasonal change to cold, dry air creates difficulties for people dealing with these chronic skin disorders. “It is important to manage symptoms,” says Dr. Fox, who has served on the board of the National Psoriasis Foundation. “Psoriasis and eczema can be painful. They can make everyday actions uncomfortable for adults and children, men and women, and they carry a stigma that can lead to a loss of self-esteem, depression, and other health complications.” Symptoms Psoriasis appears on the skin as red or white, scaly patches that often itch and bleed. The patches can also look scaly or silvery in color. Nails can become yellow, ridged and separate from the nail bed. Up to 30 percent of people with the disease develop psoriatic arthritis, and recent studies indicate that patients with moderate to severe disease are also at increased risk for other associated health conditions, including heart disease, heart attack, diabetes, high blood pressure, obesity, depression and hypertension. Eczema, a hypersensitivity disease, inflames the skin, causing pain, itching, dryness, swelling, cracking, weeping and scaling. Eczema lesions can bubble, ooze, and crust over if scratched. Skin infections can occur if bacteria invade the skin lesions. Diagnosis “Once patients understand their psoriasis or eczema is not contagious, they seem to be relieved,” says Dr. Fox. “They are comforted to know there is help for their symptoms.”

There are medical treatments for both conditions, but once under care there are ways to help manage these skin conditions at home. Dr. Fox’s and Dr. Levine’s tips for managing psoriasis and eczema throughout the winter • Moisturize. Use a non-irritating, fragrance-free moisturizer. Thick ointments are best for locking in moisture and repairing the skin barrier. • Limit bathing. Take warm (not hot) baths not more than once per day. Pat the skin dry with a towel (do not rub) and apply moisturizer immediately following. • Choose a mild, non-irritating soap. Use sparingly. • Use a humidifier indoors. The ideal range is 45-55 percent humidity. • Wear loose, soft clothing. Choose cotton over wool, denim, or other harsh fabrics. Wear gloves and scarfs outside to protect exposed skin. • Avoid sweating. Sweat can trigger flare-ups. Wear wicking fabrics and change out of damp or snowy clothes as soon as possible. • Keep fingernails short. This decreases the likelihood that scratching will tear the skin and lead to infection. • Hydrate. Drink plenty of water. • Reduce stress. While this is easier said than done during the busy holidays, stress can trigger flares. • Identify and eliminate possible triggers. Some common triggers include wool, soaps, fragrance, pet fur, cosmetics, and household cleaners. Some patients have found relief by altering their diets. Dr. Levine counsels that people with either psoriasis or eczema should consult their dermatologist to get an accurate diagnosis and discuss the pros and cons of different treatments options.

Joshua L. Fox, M.D., F.A.A.D.,

is the founder and medical director at Advanced Dermatology P.C. He is a leading authority in the field of dermatology with expertise in skin cancer, cosmetic surgery and laser procedures and is program director of a fellowship in laser and cosmetic surgery

Robert Levine, D.O., F.A.O.C.D.

is experienced in many areas of medical and surgical dermatology with an interest in cosmetics

Advanced Dermatology P.C., the Center for Laser and Cosmetic Surgery cosmetic dermatology and plastic surgery services. www.advanceddermatologypc.com 12

OTC Beauty Beauty Magazine Magazine February December 2008 OTC 2015

(New York & New Jersey) provides cutting edge medical, laser &

February2008 2015 OTC OTC Beauty Beauty Magazine Magazine December

OTC 2008 OTCBeauty BeautyMagazine Magazine December February 2015

December 2008 OTC Beauty Magazine

M A R K E T PLACE

The Joy of a

Joyous Jewel Tones Emeralds, rubies, sapphires…oh my! Jewel tones are vibrant, rich colors that bear a resemblance to the breathtaking hues of gemstones. A few words quickly come to mind when considering jewels: precious, dynamic and gorgeous, and that’s exactly what these products are. From their packaging design and colors to the results they yield, we can’t get enough.

Marsala Manes

In celebration of the 2015 PANTONE® Color of the Year, we are proud to highlight High Beams’ Intense Temporary Spray-On Haircolor in this magnificent shade of Rockstar Red. The salon-quality, highly concentrated formula can be used to cover grey roots or add pizzazz to any hair design, and washes out easily. Add highlights or make a bold statement! www.salongrafix.com

Yellow is Yucky

When we say yellow is yucky we of course mean that yellow discoloration of grey hair after receiving a relaxer service. That is where Chi comes to the rescue with their Deep Brilliance Yellow Buster. It leaves grey hair brighter, naturally soft, full of luster and with incredible shine. www.farouk.com

OTC Beauty Magazine February 2015

Color Bare for Babies

Sometimes the absence of color is just what your customers are looking for. Take the Just Hatched™ Precious Baby Dusting Powder for instance—it has “no yucky stuff inside,” ensuring safe use on even the most sensitive of skin. Finish diaper changes with a feathersoft touch that boasts a delicate coconut powder scent. www.justhatched4babies.com

Fresh Start

No matter how gorgeous a nail polish color is, sometimes your customers just need a little change in their lives. Luckily these finger- and toe-tip hues are easily changed, thanks to Marianna’s Professional Acetone Polish Remover. This non-oily product is especially formulated for sculptured and natural nails. www.mariannaind.com

Go Intense!

If your customers are going to go for a new hair color, why not encourage them to go all the way with Dark and Lovely®’s new Go Intense Permanent Haircolor?! These colors, like the Golden Blonde shown in this photo, are ultravibrant on dark hair and the formula leaves an incredibly soft feel. www.softsheen-carson.com

February 2015 OTC Beauty Magazine

M A R K E T PLACE Radiant Beauty

Undoubtedly all of your customers seek a clean, balanced and beautiful facial complexion. You can help them achieve this with the Brightening Facial Sheet Mask from Dermactin-TS. Along with cleansing the face, this Hydroquinone-free sheet mask also helps to control excess oil and smoothes irritated skin and bumps. With one mask per sachet, they are easy to store and simple to use; effective on all skin tones. www.dandrdirect.com

Create Fancy French Manicures

There’s nothing quite as formal and fancy as a French Manicure, especially when it adorns acrylic nails. But now there’s a way to step it up a notch, adding glow-in the dark ability! Create a glowing twist on the traditional nail design with SuperNail’s Glow in the Dark French Acrylic Powders. Nails look like a traditional French set by day, yet when the moon comes out they transform to eye-catching, glowing wonders. www.supernailprofessional.com

Too Thick!

For someone who paints their own nails, nothing is as frustrating as dated nail polish that has the potential to still cover so fabulously, if only it weren’t so thick and clumpy. DeMert has the solution—Nail Polish Thinner. Ensuring smooth application, it thins nail polish to the perfect consistency.

OTC Beauty Magazine February 2015

Step One to Fabulous Color

What’s the first step to dying hair with one of Sparks’ vibrant, creative colors? Lightening the hair, of course. Using one of Sparks’ Powder Lightener Packettes, users easily lift natural hair from dark to pale blonde in a single use. Simply mixing it with Sparks’ Crème Developer creates just the concoction needed for lightening success, prepping hair for the fabulous color to come. www.sparkscolor.com

Color Protection

Conditioner use is important for taking good care of hair as it typically restores the moisture levels of strands, instantly nourishing dull, weak hair. This is exactly what the Argan Oil Moisture Repair Conditioner from Jheri Redding Professional does, but it packs even more in its punch. Not only does it reconstruct the hair shaft, detangle and doctor up damaged cuticles, it also provides color protection. Look for the blue bottle, and shine on!

Color That Won’t Quit

Clairol Professional invites your customers to express themselves in full color with their Textures & Tones luxurious permanent hair color and conditioning system, which is designed for women of color. Formulated to provide long-lasting color and shine with moisture-rich conditioning for relaxed or natural hair, it is perfect for all your store patrons. These vibrant colors produce shine that lasts, provide 100% gray coverage and are ammonia-free. www.clairolpro.com

February 2015 OTC Beauty Magazine

M A R K E T PLACE EZ Color

“Cover gray the EZ way” with Bigen’s EZ Color for Men, shown here in Jet Black M1. Boasting easy comb-in application, users simply comb this advanced cream formula through hair without worrying about drips or stains on skin. Simply use what is needed and save the rest for later! Perfect for use in the hair or beard, it’s the gentle, ammonia-free color your male customers need. www.hoyu-usa.com

Red is all the Rage

Red lips are in! Give your customers what they want with Posner’s Moisturizing Lipstick, shown here in Maraschino (a mesmerizing red). Users get superior coverage in a creamy, longwearing lip color that conditions and protects lips. It’s formulated with Vitamin E and Jojoba Oil.

Be Blonde

Be Blonde…if only for a day with Jerome Russell’s BBlonde Temporary Highlighting Sprays. These color sprays allow users to achieve stunning highlights that easily spray in and wash out, without damaging the hair! They come in a variety of soft, natural colors that fit any mood or season. www.jeromerussell.com

Healthy Hair and Scalp

Experience the beauty of Monoi, an exotic, fragrant Tahitian coconut oil used by Polynesian women for centuries to protect and care for shiny, healthy hair. ORS Monoi Oil features healthy Omega 3 and 6, plus antioxidants to protect hair from breakage, leaving it strong, long and beautiful. It also reduces protein loss, improves surface of scalp for healthy hair growth, and boasts no silicones or mineral oil. For natural or relaxed hair. www.orshaircare.com

OTC Beauty Magazine February 2015

How should you sell it? Courtesy of the American Academy of Dermatology

This month’s focus is...

Skin Care Tips for Your 40s and 50s! We know that wearing sunscreen protects skin from sun damage and helps prevent wrinkling, but is it possible to have vibrant skin at any age? Dr. Bethanee J. Schlosser says yes, “as long as you take steps to properly care for your skin.”

What are some of these steps? Read on for additional ways to prevent premature skin aging. “I recommend the following tips:

1. 2. 3. 4. 5. 6. 7.

Use gentle skin care products: For healthier-looking skin, consider using mild, unscented products year-round. Deodorant soaps, alcohol-based toners and products that contain fragrance can leave aging skin feeling irritated and dry. Consider using an AHA or retinoid product: Products with alpha hydroxy acids (AHAs) or retinoids can make your skin look younger. If you want to reduce the signs of aging, ask your dermatologist if a product that contains a retinoid, such as tretinoin, may be right for you. Also consider using products with antioxidants, as these may help repair and prevent further skin damage. Regimens can also be tailored to minimize potential skin irritation. Be gentle with acne-prone skin: If you struggle with acne as an adult, use—and overuse—of anti-acne cleansers and products may irritate your skin. Consider switching to a mild cleanser with salicylic acid or sulfur. Make sure all skin care products and cosmetics are labeled non-comedogenic, non-acnegenic or oil-free. In addition, wash gently, as scrubbing can further irritate the skin. Moisturize: Oil production in the skin diminishes in our 40s, so it is important to moisturize your skin regularly. The best time to moisturize is right after taking a bath or shower. If your skin still feels dry with consistent daily moisturizing, apply moisturizer a few times throughout the day. Protect your skin from the sun: Research has shown that ultraviolet (UV) rays from the sun accelerate skin aging—making sun protection a critical part of every anti-aging skin care plan. To protect your skin, apply a broad-spectrum sunscreen with an SPF of 30 or higher to your face, neck and body whenever you are going outside. For additional protection, seek shade and wear sun-protective clothing whenever possible. Keep your hands protected: Be sure to also apply sunscreen to your hands to protect them from premature aging. Consider applying a glycolic acid or antioxidant product to your hands to help repair sun damage. Do not smoke: Tobacco smoke contains toxins that can lead to “smoker’s” face—a term used by doctors to describe the dull and dry complexion, loss of skin firmness, premature lines and wrinkles, especially around the mouth, and leathery-looking skin that smokers often have.

Many things cause our skin to age—some we cannot do anything about, and others we can influence. If your complexion bothers you or you’re worried about wrinkles, you should consult a board-certified dermatologist.” The “Skin Care in Your 40s and 50s” video is posted to the Academy website (www.aad.org) and the Academy’s YouTube channel (www.youtube.com/ AcademyofDermatology). This video is part of the Dermatology A to Z: Video Series, which offers relatable videos that demonstrate tips people can use to properly care for their skin, hair and nails. A new video in the series posts to the Academy’s website and YouTube channel each month.

Bethanee J. Schlosser, MD, PhD, FAAD If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the March issue! 24

OTC Beauty Magazine February 2015

Board-Certified Dermatologist Assistant Professor of Dermatology and director of Women’s Skin Health at Northwestern University, Feinberg School of Medicine in Chicago

어떻게 판매할 것인가? 이 달의 판매 초점은 ...

40대와50대를 위한 피부 관리 방법! 썬 스크린 사용이 자외선으로 인한 손상으로부터 피부를 보호하고 주름을 예방하는데 도움이 된다는 것은 우리 모두가 알고 있다, 그러나 어떤 연령대에도 활기찬 피부를 갖는 것은 가능할까? Bethanee J. Schlosser박사는 “피부를 위한 적절한 관리 단계만 이뤄진다면 가능하다”고 말한다.

이 단계에는 어떤 것들이 있을까? 조기 피부 노화를 방지하는 추가적인 방법들이 있다. “다음 사항들을 권장한다 : 1. 부드러운 스킨 케어 제품을 사용하라 : 더욱 건강해보이는 피부를 위해서는, 순하고 향이 없는 제품을 일년 내내 사용하는 것이 좋다. 향기가 첨가된 데오도런트 비누나 알콜 성분의 토너 및 제품들은 자극과 건조함으로 나이든 피부의 느낌을 줄 수가 있다. 2. AHA나 레티노이드 제품을 사용하라: alpha hydroxy acids(AHAs)나 레티노이드가 함유된 제품은 피부를 더욱 젊어보이게 한다. 나이의 흔적을 줄이고 싶다면, 트레티노인 등과 같은 레티노이드가 함유된 제품이 당신에게 적절한지 피부과 전문의와 상담해 봐라. 또한 항산화제가 함유된 제품을 사용해라. 이것은 피부 보수에 도움이 되며 피부 손상이 심화되는 것을 방지해준다. 식이요법 또한 잠재적인 피부 자극을 최소화하기 위해 조절될 수가 있다. 3. 여드름 피부는 부드럽게 관리해라: 성인이 되어서도 여드름으로 고생하고 있다면, 여드름 피부용 클렌저나 제품을 사용하거나 남용함으로써 피부의 자극을 초래할 수가 있다. 살리실산이나 유황이 함유된 순한 클렌저로 바꿔봐라. 모든 스킨 케어 제품과 화장품은non-comedogenic (모공을 막아서 여드름을 유발하는 성분이 함유되지 않음), non-acnegenic(여드름을 유발하지 않음), 혹은 오일 프리 등으로 표시되어 있는지 확인해라. 또한, 문지르는 것은 피부 자극을 악화시킬 수 있으므로 부드럽게 세안해라. 4. 보습: 피부 오일의 생산은 40대가 되면서 감소한다. 따라서 정기적으로 피부에 수분을 공급하는 것이 중요하다. 보습을 위한 최적의 시간은 목욕이나 샤워 직후이다. 매일 지속적으로 보습을 해도 여전히 피부가 건조하다고 느낀다면, 하루 중 여러번 보습제를 사용해라. 5. 자외선으로부터 피부를 보호하라 : 태양으로부터 나오는 자외선(UV)이 피부 노화를 가속화시킨다는 연구 결과가 나오고 있다. – 자외선 차단제를 피부 노화 방지 방법의 중요한 부분으로 인식해라. 피부 보호를 위해서는, SPF 30이나 그 이상의 선스크린을 얼굴과 목, 외부에 노출이 되는 신체 부위에 바른다. 추가적인 보호를 위해서, 가능하면 그늘을 찾고 자외선 차단 기능이 있는 옷을 입어라. 6. 손을 보호하라: 조기 노화 방지를 위해서는 손에도 자외선 차단제를 발라야 한다. 자외선으로 인한 손상을 보수하는데 도움이 되는 항산화 제품이나 글리코산이 함유된 제품을 손에 바르는 것이 좋다. 7. 담배를 피우지 말라: 담배에는 “흡연자의 얼굴”을 만드는 독소가 들어있는데, 의사들은 흡연자들이 흔히 갖는 탁하고 건조한 얼굴색, 피부 탄력 감소, 조기 주름 특히 입주변의 주름, 가죽처럼 질겨보이는 피부를 이렇게 부른다. 피부를 나이들게 하는데는 여러가지가 있다 – 우리가 어떻게 할 수 없는 것들고 있고, 우리가 영향을 미칠 수 있는 것도 있다. 당신의 피부가 신경쓰이고 주름이 걱정스럽다면, 피부과 전문의와 상담해야 한다.” “Skin Care in Your 40s and 50s” 영상은 아카데이 웹사이트(www.aad.org)와 아카데이 유튜브 채널(www.youtube.com/AcademyofDermatology) 에 게시되어 있다. 이 영상은 피부 및 헤어, 손톱에 관한 적절한 관리 방법을 동영상으로 제공하는 비디오 시리즈, Dermatology A to Z의 일부이다. 이 시리즈의 새로운 동영상은 아카테미 웹사이트와 유튜브 채널에 매월 게시된다.

Bethanee J. Schlosser, MD, PhD, FAAD 이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 3월호에 게재됩니다!

OTC Beauty Magazine February 2015

Board-Certified Dermatologist Assistant Professor of Dermatology and director of Women’s Skin Health at Northwestern University, Feinberg School of Medicine in Chicago

July 2013 OTC Beauty Magazine

by Suzanne Bradley

Top Advantages of Liquid Eyeliner

ith so many different kinds of eyeliner available it can be

necessarily a fault of powder-based eyeliners, as it is most often

a challenge to identify which ones to purchase and which

a result of excessive eye movements or an unsteady application.

ones to leave on the shelf. Powder-based and liquid eyeliners have

If eyeliner is used on a consistent basis, clumping may also

varying results, depending on the person. Many people choose

result from small amounts collecting on the surface. This can

powdered eyeliners (and the related powdered cream eyeliners)

be caused by the applicator itself. Liquid eyeliner, due to the fact

because these products seems more familiar and subtle; they

that itâ&#x20AC;&#x2122;s liquid, does not clump, and therefore does not have this

focus on the ease with which liquid eyeliner can be used in

problem. A quality liquid eyeliner should flow as smoothly on

excess and assume that powders and creams are the way to go.

the twentieth application as it did on the first.

Although powdered eyeliners may work for some individuals, this is not necessarily the case, of course, for everyone.

Smooth Application

There are a number of advantages to choosing a liquid

Applying liquid eyeliner is generally much easier than putting

eyeliner instead of a powder-based option, not the least of which

on powder-based eyeliners. This is because liquid eyeliner flows

is the ease with which liquid eyeliners can be used and how easy

more naturally onto your eyelid and the surrounding skin than

it can be to customize your eyeliner application. The following

powder-based eyeliner. Applying powdered eyeliners, if you want

are five reasons to choose liquid eyeliner, hopefully giving you

to get an even application, generally requires the user to pull on

something to think about the next time you are trying to decide

their eyelid. Liquid eyeliner can be applied gently without pulling

between liquid and powder-based eyeliner.

on the eyelid and still result in an even coating. Removing the tugging, pulling and maneuvering not only saves you work and

Less Clumping

prevents you from missing portions of your application, but it

Using powder-based eyeliners can result in small clumps of the

can also greatly reduce the chance of you smudging your eyeliner

eyeliner forming along your eyelid, ruining the smooth effect

application while trying to get your fingers out of the way.

that most eyeliner applications attempt to achieve. This is not 30

OTC Beauty Magazine February 2015

Waterproof Eyeliners

yourself through your makeup. While both liquid and powder

Several brands of liquid eyeliner provide waterproof coverage,

eyeliners can be either subtle or obvious, powdered eyeliners

something that is much harder to achieve with a powder-

achieve these states by either blending in with the skin that

based eyeliner application. Not only does this mean that your

they are applied to or creating an obvious application through

eyeliner will be ruined by an unexpected rain shower, but

the use of color or layers of eyeliner. Liquid eyeliners instead

waterproof coverage also helps the eyeliner to stay in place

allow you to have a subtle or obvious application by choosing

when you are out under hot lights; or any other situation

from a wide variety of colors and application techniques, with

where small amounts of sweat could potentially ruin your

the end result being smooth regardless of the option that you

makeup job. If this is a feature that you are looking for, make

choose.

sure that the liquid eyeliner that you choose is waterproof. However, not all brands of liquid eyeliner will resist water, and

Easy Cleanup

you do not want to be given a false confidence by assuming

Though many liquid eyeliners are waterproof or otherwise

that your brand has this feature when it does not. Take some

resistant to smudging, they generally come off quite readily

time to read the fine print about the certain kind of eyeliner

when using makeup remover or in some cases even applying

that you are interested in purchasing.

a soft but steady pressure to the area where the eyeliner is applied. As powdered eyeliner blends in with the skin it can

Bolder Colors

take quite a bit of rubbing and removal in order to get it all off;

Many of the colors available for liquid eyeliners can make a

liquid eyeliner on the other hand is generally designed to be

sharper or bolder statement than similar powdered eyeliners.

removed as easily as it was applied. Because the liquid eyeliner

This does not mean that they will seem loud or out of place;

will still remain moist even after it has been applied you also

liquid eyeliner colors simply tend to be more defined and

will not have to worry about bits of it flaking off and ending

give you many more options when it comes to expressing

up all over your clothes before you can remove it.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/health-articles/top-5-advantages-of-liquid-eyeliner-729828.html

Suzanne Bradley is a freelance writer and blogger. Ms. Bradley writes about style, beauty and fashion, often focusing on a specific product such as eyeliner.

February 2015 OTC Beauty Magazine

OTC Beauty Magazine April 2014

April 2014 OTC Beauty Magazine

K-t-K

Knowledge to Know by Larry Oskin

Expand Retail Opportunities with Proven Hair Loss Solutions 검증된 탈모 솔루션으로 판매 기회를 높이자. Eighty million women and men in the U.S. alone are experiencing some form of thinning hair and hair loss. Your beauty store already has a hair loss clientele with 50% of women affected by thinning hair and 75% of all men affected by hair loss. This provides an excellent opportunity be part of the growing 3.5 billion dollar hair loss industry and increase sales. Set Yourself Apart From The Competition. Grow your business while helping your customers grow their hair! While there are many different product lines, technologies, devices and treatments, it is important to align yourself with partners that manufacture hair loss products and treatments that have been proven successful through clinical studies and FDA clearances. Educate Your Staff: In order to better serve your customers, your staff should have a basic understanding of the most common hair loss conditions. By far, the most common hair loss condition is Androgenetic Alopecia, also known as hereditary hair loss, which affects both men and women. In females, this type of hair loss usually occurs as part of the aging process and changes in levels of androgens (hormones). For example, after reaching menopause many women find that their hair is thinner and stops growing long. Hair thins mainly on top and crown of the scalp, and usually starts with a widening through the center hair part. In men, typically, the hair begins to thin (recede) at the sides (temples). At the same time, the hair usually becomes thin on the top of the head. A bald patch gradually develops in the middle of the scalp. The receding sides and the bald patch on the top (the crown) gradually enlarge and join together, leaving a patch at the front. The patch at the front eventually thins as well. Fortunately, if treated early, this type of hair loss can often be markedly improved or even reversed with the help of scientifically supported treatments, topicals and supplements. 36

OTC Beauty Magazine February 2015

미국 내에서만 8천만명의 남성과 여성들이 머리숱이 적어지거나 탈모를 경 험하고 있다. 당신이 가는 뷰티 매장은 이미 여성 고객의 50%가 숱이 적어짐 을 염려하고 남성 고객의 75%가 탈모를 경험하고 있다. 이것은 35억 달러에 달하는 탈모 산업 성장의 일부가 되어 매출을 증가시킬 수 있는 아주 좋은 기 회이다. 경쟁에서 한 발 물러나라. 고객의 모발이 자라도록 도우면서 당신의 비즈니스도 성장하게 해라. 다양한 제품 라인과 기술, 장치 및 치료들이 있지만, 중요한 것은 임상 연구와 FDA 승인을 통해 성공적으로 입증된 탈모 제품이나 치료 의 제조업체와 파트너 관계를 유지하는 것이다. 직원을 교육해라: 더 나은 고객 서비스 제공을 위해서, 당신의 직원들은 일반 적인 탈모 형태에 관한 기본 조건들을 이해하고 있어야 한다. 지금까지, 가장 일반적인 형태의 탈모는 안드로겐성 탈모증(대머리)으로, 유전적인 탈모로도 알려져 있는데, 남성과 여성 모두에 영향을 줄 수 있다.

여성들에게, 이 탈모 형태는 주로 노화 과정과 안드로겐(호르몬)

변화의 일부로 발생한다. 예를 들어, 폐경기가 지난 많은 여성들이 머리숱이 점점 줄어들고, 모발 성장이 멈추는 것을 경험하게 된다. 머리숱이 줄어드는 곳은 주로 정수리와 머리 둘레 부분이며, 흔히 중앙 부분의 모발 부분부터 점 점 넓어지기 시작한다.

남성의 경우, 일반적으로 양쪽 측두 부분부터 모발이 얇아지기 시

작한다. 동시에, 정수리 부분의 숱이 줄어들기 시작한다. 대머리 부분은 두피 의 중간에서 서서히 진행된다. 양쪽의 약해진 부분과 정수리 쪽의 대머리 부 분이 점차적으로 커지면서 함께 만나게 되고, 앞쪽 부분만 남게 된다. 앞쪽 부분 또한 결국에는 머리 숱이 줄어들게 된다.

Low Level Laser Treatment for Hair Loss: Offer products that are FDA accredited and proven effective. Low Level Laser Therapy (LLLT ) has been successfully used in hair loss clinics and in physicians’ offices for decades. LLLT is visible light in the red spectrum, which has been clinically proven to successfully treat hair loss and stimulate the hair follicles to promote hair growth. Low level lasers deliver light energy directly to the scalp through a process known as Photo Biostimulation. The laser light increases the amount of adenosine triphosphate (ATP), the fuel of the living cells within the follicle. ATP is integral to the function of the cell as an “energy transporter,” promoting an increase in cellular activity which helps to create an optimal environment for hair growth. In addition, the energy from laser light is thought to increase blood flow and circulation to the scalp and may help remove harmful elements such as DHT, the hormone responsible for hair loss. Laser treatments deliver gentle, nourishing laser light directly to your hair follicles, infusing them with the energy needed to stimulate growth factors, extend the growth phase and help restore a healthy hair cycle. Salons and hair restoration clinics offer these treatments with a hooded laser. You can offer your customers the same treatment in a home use device, such as the FDA Cleared HairMax LaserComb as an alternative to in salon treatment or to complement them. Laser treatments energize hair follicles, stimulate hair growth, reverse the thinning process, increase density and fullness and revitalize damaged hair. HairMax LaserComb has been proven safe and effective in 7 clinical studies at top medical research centers with over a 90% success rate.

Hair Care Products Specifically Formulated For Thinning Hair: In addition to the Laser treatments, offer hair care products that are specifically designed to treat hair loss and thinning hair. Look for shampoos that are Sulfate free, low pH and are formulated with DHT blockers, antioxidants and therapeutic botanicals to restore balance, optimize scalp health. Leave in treatments are good options as well. Also offer products that help support natural hair growth, including dietary supplements. Look for ingredients such as Folic Acid, Niacin, Beta Sistosterol, Soy Isoflavin (females) and Saw Palmetto (males) and Biotin which plays a pivotal role in cell growth and is known to support healthy hair.

을 변화시킬 뿐 아니라, 모발의 밀도와 충실도를 증가시켜 손상된 모발에 활력

You Can Trust HairMax To Bring You Real Hair Loss Solutions: HairMax offers the complete solution for hair loss and thinning hair with an innovative product line of advanced hair growth products that address hair loss with proven long term results. HairMax is the respected pioneer and international leader with professional solutions for hair loss and thinning hair. The HairMax Medical Advisory Board consists of over 30 respected

옵션이 된다. 또, 식이 보조제를 포함해, 자연 모발의 성장을 돕는 제품들을 권

다행히도, 조기에 치료하면, 이 형태의 탈모는 과학적으로 지원되는

치료나 바르는 치료제 그리고 보조제의 도움으로 현저하게 좋아지거나 원래대 로 돌아갈 수도 있다. 탈모를 위한 저출력 레이저 요법: FDA 승인이 되고 효과가 입증된 제품이다. 저출 력 레이저 요법(LLLT)은 탈모 클리닉과 병원에서 수십 년간 성공적으로 사용 되어 왔다. LLLT는 적색 스팩트럼의 가시 광선으로, 탈모를 치료하고 모낭을 자극하여 모발 성장을 촉진시키는데 성공적임이 임상적으로 입증되었다. 저출 력의 레이저가Photo Biostimulation(포토 생물자극)로 알려진 과정을 통해 빛 에너지를 두피에 직접 전달한다. 레이저 빛이 아데노신 3인산(ATP)의 양과 여 포 내에 살아있는 세포의 연료를 증가시킨다. ATP는 “에너지 수송체”로 알려 진 세포의 기능에 필수적인데, 세포 활동의 증가를 촉진시켜서 모발이 성장할 수 있는 최적의 환경을 생성하는데 도움이 된다.

또한, 레이저 빛으로부터의 에너지는 혈류 순환을 증가시키는 것으

로 간주되어, 탈모를 유발하는 호르몬인 DHT와 같은 유해한 요소를 제거하는 데 도움이 될 수 있다. 레이저 치료는 성장을 촉진시키는 부드러운 레이저 라 이트를 모낭에 직접 전달하여 성장 요소를 촉진하고 성장 주기를 연장하여 건 강한 모발 주기를 복원하는데 필요한 에너지를 주입한다. 미용실과 모발 복원 클리닉에서 이 치료를 제공한다. 당신의 고객 들에게 가정용 장비를 이용한 같은 치료를 권유할 수가 있는데, FDA 승인된 HairMax LaserComb은 미용실에서나 보완 치료 모두로 사용할 수 있다. 레이 저 치료는 모낭을 활성화하고 모발 성장을 촉진하며, 머리숱이 줄어드는 과정 을 준다. HairMax LaserComb은 최고의 의료 연구 센터의 7개 임상 연구에서 성공률 90%를 넘는 안정성과 효능성이 입증되었다. 숱이 적은 머리를 위해 특별히 제조된 헤어 케어 제품: 레이저 치료 이외에, 탈모나 숱이 적은 머리를 위해 특별히 설계된 헤어 케어 제품을 권해라. 황산이 들어 있지 않고 Ph가 낮으며, DHT 차단제, 두피 건강을 최적화하고 발란스를 회복 시켜주는 항산화제와 치료성 식물 성분으로 배합된 샴푸를 찾아라.

모발에 바른 후 씻어내지 않고 그대로 두는 트리트먼트 또한 좋은

해라. 엽산, 니아신, 베타 시스토스테롤, 콩 이소플라빈(여성), Saw Palmetto 톱야자(남성) 그리고 세포 성장에 중추적 역할을 하고 모발 건강에 도움이 되 는 것으로 알려진 비오틴과 같은 성분을 찾아라. HairMax가 당신에게 진정한 탈모 솔루션을 제공하다는 것을 믿을 수 있다: HairMax February 2014 OTC Beauty Magazine

K-t-K

는 탈모를 해결하는데 장기간의 결과로 입증된 모발 성장 제품을 갖춘 혁신적 인 제품 라인으로, 탈모와 숱이 적은 머리를 위한 완벽한 솔루션을 제공한다. HairMax는 탈모와 숱이 적은 머리에 관한 전문가적 솔루션을 제공하는 훌륭한 개척자이자 국제적인 선두주자이다. HairMax Medical Advisory Board는 피 부과와 모발 복원 분야에서 30명의 훌륭한 리더들로 구성되어 있으며, 이들은 탈모 치료에 있어서HairMax LaserComb의 효능을 직접 증명하고 있다. Hair-

leaders in dermatology and hair restoration who attest first-hand to the efficacy of HairMax LaserComb in the treatment of hair loss. HairMax offers educational materials, point of sale fact cards and ongoing support to answer questions your staff may have about the product line or hair loss in general.

Max는 교육용 자료와 매장 비치용 카드를 제공하며, 당신의 직원들이 갖는 제

Create Comprehensive Marketing and Merchandising Strategies: First, search for reliable hair loss resources that offer point of sale displays, devices and Internet support. Then, begin to establish yourself as respected resource with the specialized service treatments, products and knowledge to effectively treat hair loss. Create advertising, promotions, special events and a complete media relations program. Use an educationally based marketing program with before and after makeovers as well as testimonials. Use social media to share your media hits, success stories and event announcements. Your successful work to help those challenged by thinning hair and hair loss will help you grow your business with endless referrals and recommendations. Since one in three of your customers may be losing their hair today, offer personalized professional advice and an effective product treatment plan. Your customers will experience real hair growth benefits that they can see and you will expand your retail sales. More importantly, you will be able to help restore their personal image and improve their self-confidence.

지원 등을 제공하는 신뢰할 수 있는 탈모 관련 소스를 찾아라. 그런 다음, 전문

품 라인이나 일반적인 탈모에 대한 질문에 지속적인 답변을 제공하고 있다. 종합적인 마케팅 및 판매 전략을 수립해라: 첫째, 매장 디스플레이나 장치, 인터넷 서비스 트리트먼트와 제품, 효과적인 탈모 치료를 위한 지식들과 같은 훌륭한 요건들로 스스로의 자리를 잡아라. 광고, 프로모션, 특별 이벤트, 그리고 종합 미디어 관련 프로그램을 만들어라. 사용 후기 뿐 아니라, 사용 전후의 변화가 포함된 교육적인 마케팅 프로그램을 이용해라. 소셜 미디어를 이용해서 제품 관련 내용이나 성공 사례, 이벤트 공지 등을 공유해라. 당신이 숱이 적은 머리 와 탈모를 극복하기 위한 사람들을 성공적으로 돕게 되면, 끊임없는 추천과 권 유로 당신의 비즈니스가 성장하게 될 것이다.

고객의 1/3이 아마 지금도 탈모를 겪고 있을 것이다. 그들에게 개인

적으로 전문적인 조언과 효과적인 제품 치료 계획을 제공해라. 당신의 고객들 은 그들이 직접 확인할 수 있는 실제적인 모발 성장의 효과를 경험할 것이며, 당신의 판매 실적은 확장될 것이다. 더욱 중요한 것은, 그들이 개인 이미지를 복원하고 자신감을 향상하는데 당신이 도움이 될 수 있다는 것이다.

Larry Oskin is president of Marketing Solutions. See www.MktgSols.com or call 407-395-9007. HairMax is successfully used by beauty care retailers, salons, hair loss centers and medical professionals across the globe. For more information, call 888-841-2535, email Info@HairMax.com or visit www.HairMax.com/Salons. HairMax is located at 777 Yamato Road, Suite 105, Boca Raton, FL 33431 USA.

OTC Beauty Magazine February 2015

K-t-K

Knowledge to Know by Denman

The Denman Guide to Blowdrying Denman 헤어 드라이 가이드

Top Tips for Blowdrying •The nozzle of the hairdryer should be kept at least 10 cm away from the hair and brush as the heat will damage the hair and brush through time. •Never place the dryer nozzle on top of the brush or hair. •Never allow the hairbrush pins or bristles past the grille and inside the hairdryer, as they will be damaged. •Concentrator nozzles, diffusers or other attachments should only be used on low/medium heat settings and not placed directly on the hair or hairbrush. •Do not concentrate heat in one particular area for any length of time. Keep the hairdryer moving. •Hairdryers also damage the hair if not used correctly. •During blowdrying the concentrator nozzle should be directed downwards to smooth the hair cuticle and give a better finish. There are so many hairbrushes it can be difficult to choose which one is best for blowdrying with high and low heat. To get the very best out of your brush (the ones described below are Denman brand), we recommend following this guide. High Heat

These brushes are designed to be used with high heat hairdryers. The Thermoceramic and Head Hugger brushes have heat-retaining barrels allowing sections of hair to be wrapped around the barrel to create soft curls and waves in the hair. The Head Hugger brush has an hour-glass shaped barrel to get close into the roots and create maximum root-lift and volume in the hair. The Thermoceramic Boar Bristle Brushes are great to use in conjunction with hair oils and blow outs.

Low-to-Medium Heat Classic Styling and Vent brushes are perfect for blowdrying hair on a low-to-medium setting to get the best performance. The Classic Styling Range consists of four brushes: D14 Handbag, D3 (the brush Vidal Sassoon used to create the classic bob style), D4 large and D5 heavyweight handle. These brushes have the famous half-round rubber pad which is perfect for smoothing hair, creating sleek bob shapes and for flicking out. The two vent brushes are great for blowdrying the hair quickly and effectively. The D100 Tunnel Vent allows the hot air to circulate directly at the roots of the hair while the D200 Flexible Vent is 40

OTC Beauty Magazine February 2015

매우 유용한 헤어드라이 방법 • 헤어 드라이어의 노즐은 모발과 브러시로부터 최소한 10cm 정도 거리를 유지해야한다. 모발과 브러시가 시간이 경과됨에 따라 열에 의해 손상될 수 있기 때문이다. • 드라이어 노즐을 브러시나 모발 위에 절대 올려두지 말라. • 헤어 브러시 핀이나 솔을 그릴이나 헤어드라이어 내부로 넣지 말라, 손상 될 수 있다. • 발열 집중 노즐이나 디퓨저 혹은 다른 부속은 저열이나 중간 열로 설정해 서 사용해야 하며, 모발이나 브러시에 직접 닿게 해서는 안된다. • 특정 한 부분에 장시간 열을 집중적으로 가하지 말라. 헤어드라이어를 지속 적으로 움직여야 한다. • 헤어드라이를 적절하게 사용하지 않으면 모발에 손상을 줄 수 있다. • 드라이를 하는 동안, 발열 집중 노즐은 아래로 향하게 해야 하는데, 이것은 모발의 표피를 부드럽게 하고 마무리가 더 잘 되게 해준다. 고열과 저열로 드라이를 하는데 가장 좋은 헤어 브러시들은 선택하기 어려울 정 도로 종류가 많이 있다. 최고의 브러시를 선택하기 위해(다음에서 설명하고 있 는 것은 Denman 브랜드이다.), 다음의 가이드를 따를 것을 권한다. 고열 이런 브러시들은 고열 헤어 드라이어와 함게 사용하도록 설계된다. 열세라믹과 해드 허거(Head Hugger) 브러시는 열 유지 배럴을 보유하고 있어서 모발 섹 션이 배럴을 감싸 안게 하여 부드러운 컬을 만들고 모발에 웨이브를 줄 수 있다. 해드 허거 브러시는 모래시계 형태의 배럴을 갖는데 이것은 모근에 더 가까이 근접할 수가 있어서 모근 부위를 최대한 올릴 수 있게 하여 전체적으로 헤어에 볼륨을 줄 수가 있다. 열세라믹Boar Bristle(멧돼지 털로 만든) 브러시는 헤 어 오일과 헤어 드라이를 함께 사용하기에 아주 좋다. 중저열 Classic Styling과 Vent 브러시는 중저열 설정으로 최상의 성능을 얻을 수 있는 헤어 드라이에 이상적이다. Classic Styling Range는 4개의 브러시로 구성된다: D14 Handbag, D3 (비달 사순이 클래식한 밥 스타일 연출을 위해 사용하는 브러시), D4 large , D5 heavyweight handle. 이 브러시는 반 원형의 고무 패드로 유명한데, 모발을 부드럽게 하고 매끈한 밥 스타일을 만들 거나 바깥쪽으로 뒤집는 스타일을 만드는데 최고다. 2개의 vent 브러시는 빠르고 효과적으로 헤어 드라이를 하는데 아주 좋 다. D100 Tunnel Vent는 뜨거운 공기가 모근에 직접적으로 순환되게 하며,

December 2014 OTC Beauty Magazine

K-t-K great for fast drying and detangling. The Denman Paddle brushes are also great for blowdrying hair straight on a low-to-medium heat. The D83 is a large paddle brush which is great for grooming long, thick hair while the D84 small paddle brush can be popped into a handbag for on-thego styling.

D200 Flexible Vent는 빠르게 드라이를 하거나 엉킴을 푸는데 탁월하다. Denman Paddle 브러시 또한 중저열에서 스트레이트 스타일로 드라이 하기에 아주 좋다. D83은 패들이 큰 브러시인데 길고 두꺼운 모발에 사용하기 좋으며, D84 작은 패들 브러시는 휴대용으로 사용할 수 있다.

Low Heat The Denman Grooming brushes should only be used with low heat; otherwise the high temperature will distort the bristles. The D80 range is perfect for detangling hair extensions and wigs. The D81 range has boar bristle with nylon quill which is ideal for detangling hair as well as smoothing and polishing it, while the D82 range has 100% boar bristle which is great for smoothing, polishing and brushing out curls. The D90 Tangle Tamer brushes are mainly used for detangling hair as well as hair extensions and wigs. You can use heat on these brushes but we recommend a low heat. The super-soft nylon bristles gently glide through the hair, removing tats and tangles. An air-cushioned pad follows the contour of the head for smooth damage-free grooming.

저열 Denman Grooming 브러시는 오직 저열에서만 사용해야 한다. 고열은 브러 시 솔이 비틀어지게 만든다. D80브러시는 헤어 익스텐션이나 위그로 인한 엉 킴을 푸는데 이상적이다. D81은 나일론 깃 안에 짧고 뻣뻣한 멧돼지 털이 들어 있어서 모발을 부드럽고 윤기나게할 뿐 아니라 엉킴을 푸는데도 이상적이다, D82는 100% 멧돼지 털로 만들어서 모발을 부드럽고 윤기나게하며 컬을 푸는 데도 적합하다. D90 Tangle Tamer 브러시는 헤어 익스텐션이나 위그 뿐 아니라 모발 의 엉킴을 푸는데 주로 사용한다. 이 브러시를 열과 함께 사용할 수도 있지만, 저열을 권장한다. 아주 부드러운 나일론 솔이 모발을 따라 부드럽게 내려가면 서, 엉킴을 제거한다. 에어 큐션 패드가 두상을 따라가면서 모발을 손상없이 부 드럽게 만든다.

No Heat As there are so many brushes to choose from, it is important to point out that not all of them can be used with heat. For example, the Denman D6 Be-Bop brushes should not be used in conjunction with heat. This brush is designed to be gentle on the scalp, so it is made from extra-soft plastic material and would distort if exposed to high heat. These brushes are perfect for detangling hair in the shower, distributing gel and wax throughout the hair and giving a gentle head massage.

무열 선택할 수 있는 브러시가 너무도 많지만, 중요한 것은 이 모든 브러시들이 열과 함께 사용할 수 있는 것은 아니라는 것이다. 예를 들어, Denman D6 Be-Bop브러시는 열과 함께 사용해서는 안된다. 이 브러시는 두피에 부드럽 게 설계되어서, 극도로 부드러운 플라스틱 재질로 만들어졌다. 따라서 고열 에 노출될 경우 브러시 솔이 뒤틀릴 수 있다. 이 브러시는 샤워 시, 모발의 엉 킴을 푸는데 최적이며, 젤이나 왁스를 모발에 바르고 부드럽게 머리 마사지 를 하기에도 좋다.

Denman brushes were the invention of John Denman Dean who patented his first designs in 1938. Since then, brushes and combs have continued to be developed and manufactured in the UK combining exceptional levels of quality and performance. Denman products are used, enjoyed and endorsed by hairdressers in more than 60 countries worldwide confirming Denman as ‘the hairdressers’ hairbrush’. www.denmanbrushUS.com

OTC Beauty Magazine February 2015

Urban Call Briefs by Lafayette Jones

Dr. Maya Angelou Activist, among many things

Sybil Morial Former Teacher

Melicia Whitt-Glover President and CEO, Gramercy Research Group

Mary Lee Joshua VP, M3 Cosmetics Labs, LLC

Giving Back to Our Community This month’s edition of Urban Call Briefs features another group of “Role Models Beyond Beauty” who are doing wonderful things in our community. “Role Model-Beyond Beauty” has been a Sophisticates Black Hair Styles and Care Guide magazine feature for more than 25 years. It highlights women of color who have made significant advances in their careers and who have given back to their communities. Nearing its 100th edition, the column has honored black women in a wide range of fields. The column portrait art by commissioned artist Leo Rucker is also an art exhibition of 180 pastel portraits with the Role Model story about these accomplished women and their distinguished careers are in the personal collection of beauty industry leaders Sandra and Lafayette Jones. Visit RoleModelBeyondBeauty. org and the SMSi-Urban Call YouTube Channel (http:// youtu.be/2VHP8iadIB8). In August 2013 the Role Model Beyond art portraits and editorial were featured at the

Lafayette Jones

National Black Theater Festival held bi-annually in Winston-Salem, NC where more than 30,000 festival participants had an opportunity to view the exhibition at The Sawtooth School of Visual Art. The column is written by beauty industry icon, Lafayette Jones and is co-authored by his daughter, Bridgette Miller Jones, who joined as co-columnist five years ago. Bridgette is a 2011 Spelman graduate and now East Carolina School of Dental Medicine candidate (2015). The “Role Model Beyond Beauty” column originally debuted as a touring 180+ piece art collection and exhibition. The expanded exhibition opened for a second year in Winston-Salem, NC, the City of the Arts. Selected pastel portraits of the large collection commissioned by Sandy and Lafayette Jones and illustrated by Artist Extraordinaire Leo Rucker are being shown July 13—August 9, 2015 in the Milton Rhodes Sawtooth. A handful of profiles are included in this OTC Beauty Magazine edition.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and May not be reproduced without written permission from the author. February 2015 OTC Beauty Magazine

Urban Call Briefs Dr. Maya Angelou The Life of Maya Angelou (1928-2014) From the time she was a child, Dr. Angelou proved that she was a unique individual with amazing commitment and focus. The birth of her son, Guy Bailey Johnson, when she was 17 did not prevent her from continuing in pursuit of her dreams of a creative career—from her start as a singer in San Francisco’s Purple Onion and Hungry I in 1953 to the installation of her portrait in the Smithsonian National Portrait Gallery in Washington, DC in 2014. She was on a dramatic, musical and political stage. Dr. Maya Angelou was a dancer, singer, an actress, a poet, a writer, magazine editor, a playwright, a film director as well as a college lecturer, full Professor and a fearless, outspoken activist. She never let her various vocations inhibit her activism or her willingness to speak out against injustice and inequality. She performed in a number of major productions. She was in both the 1954 International Touring Company and sequent movie of “Porky and Bess.” She was also in the 1977 television series of Alex Haley’s “Roots” and in the 1955 film “How to make an American Quilt.” There are too many other productions to name. She directed the films “Georgia, Georgia” and “Down in the Delta”. Throughout her life Dr. Angelou never flagged or waned. In 1959, during the height of the Civil Rights Movement, she headed the New York office of Dr. Martin Luther King’s Southern Christian Leadership. Next she worked for the Arab Observer news magazine in Cairo, Egypt which was the premier English language magazine in the Middle East. Later she moved to Ghana and met Malcolm X. She continued to be a voice of humanity, speaking out against anything that fettered the human spirit. Her life and body of literary work trumpet the importance of love, tolerance and forgiveness. She was a warrior for truth, justice and love. Dr. Maya Angelou’s first book “I know Why the Caged Bird Sings” was published in 1970. She went on to write thirtysix other books including autobiographies, poetry and essays. A number of Dr. Angelou’s works were best sellers and were published in a number of languages. The book, “I Know Why the Caged Bird Sings” drew the notice of black students at Wake Forest University, who invited Angelou to speak during Black Awareness Week in 1973. Though hesitant because of the racism she had experienced growing up in the South, she needed the speaking fees, she said, so she “wrapped her courage around her purse” and came to Winston-Salem. Angelou was introduced to a wider audience when her reading of her poem “On the Pulse of the Morning” at Bill Clinton’s 1993 presidential inauguration was broadcast live around the word. The album version of her performing the poem won her the first of her three spoken-word Grammy Awards. Angelou became involved in her adopted community 46

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of Winston-Salem well beyond her teaching at Wake Forest. She was a member of Mount Zion Baptist Church and participated in countless events to raise money for issues including the arts, health care and child welfare. Among the local institutions named for her are Winston-Salem State University’s Maya Angelou Institute for the Improvement of Child and Family Education; The Maya Angelou Center for Health Equity at WFU School of Medicine; the Maya Angelou Research Center for Minority Health at Wake Forest Baptist Medical Center; and Forsyth Medical Center’s Maya Angelou Women’s Health & Wellness Center. Along with two more autobiographies, she published two cookbooks, each including stories from her life, and several children’s books. Hallmark put out a line of greeting cards and other products bearing her name and verses. In 2011, she criticized the paraphrasing of a quote on the Martin Luther King Jr. Memorial in Washington, D.C., saying it made him look like “an arrogant twit.” The quote was later removed. Sybil Morial Most biographies will mention that Sybil Haydel Morial is the wife of the first black mayor, Ernest “Dutch” Morial, and the mother of another, former New Orleans mayor, Marc Morial, who is now the president of the National Urban League. But there’s a lot more to her story. She is a dedicated citizen and former teacher who inspired elementary and college students over decades while raising a family of five accomplished children. She has stories to tell about surviving the segregated South and was the right hand of the man, Dutch Morial, who turned New Orleans into a city for all its citizens—black and white—when he became the city’s first black chief executive in 1978, serving until 1986. Dutch led a new era in politics that made political participation possible for black citizens on the New Orleans City Council, the Orleans Parish School Board and other public offices. And Sybil made her own unique contribution to the political body by establishing the Louisiana League of Good Government, a woman’s organization promoting good government. But many of her battles for equality were fought in the classroom; she did not let the grass grow under her feet. She graduated from college when she was 15 and had her first teaching job at 19. She taught students in Massachusetts and in New Orleans at the Hunderson Dunn Elementary School in the lower ninth ward. She earned a master’s degree in education from Boston University, topping off her educational career at Xavier University as a vice president of public affairs and communications. She did all this while working with Dutch to raise a family of five who themselves are making outstanding contributions to the community. Sybil’s list of awards is remarkable by any standards

including her most recent, the New Orleans Feeding Dreams Outstanding Mom, a community health and education initiative sponsored by General Mills. She has her own “mom secrets” on teaching children. “They all know how to cook. I made each of them responsible for one day each week to produce the evening meal. They had to go to a cookbook and figure it out and make it themselves. They got a lot of praise and compliments on what they did.” So all of her children—Marc, Julie, Jacques, Cheri and Monique—are handy in the kitchen. “Yes,” she says proudly, “even the boys know how to cook.”

is a member of The Little Rock Chapter of The Links, Inc. and serves on the planning and advisory committees for the American Health and Beauty Aids Institute (AHBAI).

Melicia Whitt-Glover Melicia Whitt-Glover is President and CEO of Gramercy Research Group in Winston-Salem, NC. Dr. WhittGlover has spent more than 20 years honing her skills in academic and community settings as a researcher who works for and with communities Mary Lee Joshua to improve their health. She received Mary Lee Joshua is Vice President of her B.A. and M.A. in Exercise Science M3 Cosmetic Labs, LLC, manufacturer of Arganics brand products. Based in from the University of North Carolina Daytona Beach, Fla., M3 Cosmetic at Chapel Hill in 1993 and 1996, respectively, and her Ph.D. Labs is one of the newest and largin Public Health/Epidemiology from the University of South est manufacturers of ethnic hair care Carolina in Columbia in 1999. She completed a postdoctoral products in the United States, with fellowship at the University of Pennsylvania School of Medicine affiliated offices in North Little Rock, (2000 – 2002) before joining the faculty as an Instructor from Ark. and Johannesburg, South Africa. 2002 – 2003. After a particularly cold winter in Pennsylvania, Mary Lee launched M3 Cosmetic she decided to head south to join the faculty in the Wake Forest Labs, LLC in partnership with her mother, Marty Harris Joshua. School of Medicine, where she served from 2003 – 2009 in a Mary Lee’s vision for the company is to give ethnic consumers the quality and differentiation they have been longing for. Born variety of roles including Assistant Professor, Assistant Director and Director of Community Outreach for the Maya Aninto one of the most prominent families in the ethnic beauty industry, Mary understands today’s consumer and market trends gelou Center for Health Equity, Associate Faculty Member in like few others can. She represents a new generation of consum- the Women’s Health Center of Excellence, and Co-Director of ers—one with more buying power and greater expectations of the Wake Forest School of Medicine – YWCA Collaborative to the brands they choose. Strengthen Families and Neighborhoods. She is a former marketing and key accounts sales man Dr. Whitt-Glover has always felt a strong calling on ager for J.M. Products, Inc. (J.M.), based in Little Rock, Ark. her life to work with people, and in 2009 she left Wake ForJ.M. was the manufacturer of ISOPLUS brand products. est School of Medicine to form Gramercy (which combines “The legacy and hard work of my grandfather (Ernest the words “grace” and “mercy”) Research Group. The new role Joshua) and parents (Michael and Marty Joshua) is the fire that allows her to more closely interact and partner with individufuels me. I’ve been a part of this industry since I was in diapers, als in communities to develop mutually-beneficial partnerand have worked hard throughout my career to ensure that I not ships and solutions to improve the health of the community. In only leave a legacy of my own, but that I continue to work hard to see the category flourish and to give our consumers the prod- 2009, Dr. Whitt-Glover was awarded funding from the National Institutes of Health to conduct the Learning and Developing ucts that they love and deserve by ensuring that we always put quality, not quantity, first,” said Mary Lee Joshua, Vice-President Individual Exercise Skills (L.A.D.I.E.S.) for a Better Life study. To date, the L.A.D.I.E.S. Study is one of the largest studies ever of M3 Cosmetic Labs. Mary Lee’s fresh perspective on the industry and future funded focused on increasing physical activity among African trends has gained her recognition from several publications and American women. Dr. Whitt-Glover has also received funding organizations including Business Week, Sophisticate’s Black Hair from a variety of national, state, and local agencies to conduct Styles & Care Guide, OTC Beauty Magazine, Salon Sense Magaher work. zine, The AR Young Professional’s Network, several Arkansas Dr. Whitt-Glover lives in Winston-Salem, NC with her State University commercials and print campaigns and many, husband Raymond Glover (Ray) and their two sons, Garrison many more. (age 7) and Logan (age 6), and their dog, Seager. She is a die Mary Lee holds a BS in Business Management with a hard Tarheels fan. She enjoys reading, and watching and playminor in Marketing and an emphasis in Leadership. During her ing sports. She recently coached her son’s YMCA soccer team undergraduate studies at Arkansas State University, she managed through a winning season. When the family is not in Winstonthe school’s $15 million student activities budget as president Salem, you can find them building sand castles on one of the and served as chairperson of several of the university’s largest many beautiful beaches along the coast of North Carolina. events, including Homecoming and Welcome Week. Today, she February 2015 OTC Beauty Magazine

Business Tips by Dr. Robert J. Cerfolio

Principles for Staying Cool Under Pressure—and Succeeding

Athlete & World-Renowned Surgeon Shares Tips for Becoming a ‘Super Performer’ 압박감 아래에서도 냉정을 유지하고 성공할 수 있는 4가지 이론

운동 선수이자 세계적 명성의 외과의사가 전하는 “최고의 선수”가 되기 위한 조언 We all ask ourselves the same desperate question from time to time: How am I going to make this work?! No matter how well we’ve done laying the groundwork for everything to run smoothly—becoming educated, choosing the right spouse, treating others well—we all face situations that challenge us. If we can keep our cool and adhere to some basic principles, we can not only meet any challenge—we can perform with excellence. I was a high-performance athlete in high school and college, and then I used what I’d learned about succeeding in athletics to pursue a medical career and create a happy family with my wife, Lorraine, and our three sons. I faced my greatest challenge recently, when my cherished wife passed away from breast cancer. In my book, “Super Performing at Work and at Home: The Athleticism of Surgery and Life,” (www.superperforming.com), I share the principles that helped me through that and lesser challenges along the way. Apply these principles in work, sports and life in general, and you can become a super performer. • Pressure equals opportunity. It’s when something matters that the pressure starts to build; this is where the rubber meets the road for sports-to-life analogies. In sports as in life, remember your training; follow through just like you did during practice; visualize success; believe it will happen. With friends, for example, high-pressure moments can be those times when they need you. The best way to have great friends is to be a great friend. • Strive to hit .400 every year—keep your eye on the prize; write it down. My high school gave out an award each year to the best student athlete in each grade. I wrote down that I wanted to win the Klein Award in the ninth, 10th and 11th grades, and to win the most prestigious award at the senior graduation, the Deetjen Award. I accomplished most of those goals, and a key to those achievements was writing them down and placing the paper where, for four years, I could see it every night. By writing them down, I had made my goals clear and objective. 50

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우리는 때때로 ‘이 일은 어떻게 해야 할까?!’ 와 같이 스스로에게 똑같은 절망적인 질문을 한다. 교육을 받고, 좋은 배우자를 선택하고, 인간관계를 잘하는 것 등, 모든 것이 원활하게 흘러가기 위한 준비 작업을 아무리 잘 해왔다 하더라도 우리는 힘든 상황에 직면하게 된다. 만일 우리가 냉정을 유지하고 어떤 기본적인 원칙을 준수할 수 있다면, 그러한 시련들을 잘 해쳐나갈 수 있을 것이다. 나는 고등학교와 대학교에서 실력 있는 운동선수였고, 운동에서의 성공을 통해 배운 것을 의료 경력을 쌓는데 이용했으며, 아내 Lorraine과 세 아들과 함께 행복한 가정을 꾸렸다. 나는 최근 큰 시련을 겼었는데, 그것은 나의 소중한 아내가 유방암으로 세상을 떠난 것이다. 나의 책, “일과 가정에서의 성공적인 수행: 수술과 인생의 운동 정신” (www.superperforming.com)에서, 나에게 도움이 되었고 시련의 무게를 줄여준 이론들을 다루고 있다. 이 이론들을 직장과 운동, 그리고 인생에 적용해봐라. 그러면 당신은 최고의 선수가 될 수 있다.

• 압박은 기회와 동등하다. 압박이 쌓이기 시작하는 때가 중요한 시기이다. 이것은 바로 스포츠나 인생에 있어서 모두 해당되는 것이다. 인생이나 스포츠에서, 여러분이 훈련 했던 것을 기억해라. 연습 때 했던 것들을 따라 해라. 성공을 시각화해라. 그렇게 될 것이라고 믿어라. 친구와의 관계에 있어 압박이 심한 순간은 그들이 당신을 필요로하는 시간이 될 수 있다. 좋은 친구를 갖는 최고의 방법은 좋은 친구가 되는 것이다. • 매년 4할을 치려고 노력해라 – 지속적으로 주시해라. 기록해라. 내 고등학교에서는 매년 각 학년별로 최고의 학생 운동 선수에게 상을 수여했다. 나는 9,10,11학년 때에 Klein 상을 받길 원했고, 졸업식에서 가장 권위 있는 Deetjen 상을 받고 싶었다. 나는 이 목표의 대부분을 달성했고, 이 성과의 핵심은 고등학교 4년 내내 이 목표를 종이에 써서, 밤마다 내가 볼 수 있는 곳에 두었던 것이다. 이것을 적어가면서, 나는 내 목표를 명확하고 객관적으로 만들었다. •“나를 중심으로” 보다는 “우리를 중심으로” 라는 자아에 기울여라. 내가 야구 유니폼을 외과 수술복으로 맞바꿨을 때, 내가 가졌던 여러층의 자아를 벗겨내는 것에 대한 중요성을 알게 되었다. 이것은 아주 중요하다. 당신의

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• Lean toward a “we-centered” ego rather than a “me-centered” one. When I traded in my baseball uniform for surgical scrubs, I noticed the importance of stripping the many layers of the ego I once had. This is really important: Your ego doesn’t need to be visible to everyone—or even anyone but yourself. Being a top performer requires ego; it helps fuel self-confidence and provides some of the motivation necessary to achieve. But it should not hinder the performance of your team—your coworkers, friends and family. Over time, by keeping your ego to yourself, it becomes easier to enact a teamoriented ego, rather than a “me-oriented” one. • Time to quit? Rub some dirt on it. In life, work is unavoidable, so embrace it, go big and appreciate the rewards. No matter how difficult the challenge you face or how much it may hurt to meet that challenge, push through and give it your all. Yes, there’s a chance you won’t succeed, or won’t succeed to the degree you’d like. But you stand zero chance of success if you don’t meet that challenge and give it everything you’ve got. You owe it to yourself and your team, whether that’s your ball team, your family team or your work team. When you sign up for any team, by definition you promise your time, effort and 100 percent commitment. You have to be at every game and every practice on time and ready to go.

자아는 모든 사람에게 보여질 필요가 없다 – 당신 자신을 제외한 어떤 사람에게도. 최고의 선수가 되기 위해서는 자아가 필요하다. 그것은 자신감에 불을 짚이는데 도움이 되며 목표에 달성하는데 필요한 동기 부여의 일부를 제공하기도 한다. 그러나 그것이 당신의 팀 – 동료, 친구, 가족 – 의 성능을 저해해서는 안된다. 시간이 지남에 따라, 당신의 자아를 스스로 유지해 나감으로써, “나를 지향하는” 자아보다는 팀을 지향하는 자아를 실현하기 쉬워진다.

• 종료 시간? 극복해라. 인생에서, 일은 피할 수 없는 것이다. 그러니 그것을 포용하고, 크게 성공하고 보상에 감사해라. 당신이 직면한 시련이 얼마나 큰 것이든, 그 시련을 극복하기 위해 당신이 많이 다치게 될지라도, 밀고 나가 당신의 모든 것을 쟁취해라. 그렇다, 성공하지 못할 기회일 수도 있고, 당신이 원하는 정도의 성공이 아닐 수도 있다. 그러나 당신이 시련과 마주하여 당신이 갖고 있는 모든 것을 주지 않는다면, 당신은 0% 성공의 기회 앞에 서 있는 것이다. 당신의 운동 팀이든, 가족이든, 직장 팀이든, 당신은 스스로와 당신의 팀에게 빚을 지고 있다. 당신이 어떤 팀에든 가입을 하면, 당연히 당신의 시간과 노력 그리고 100% 전념을 약속한다. 당신은 모든 게임과 연습에 제 시간에 참여할 준비가 되어 있어야 한다.

Robert J. Cerfolio, MD, MBA, is the James H. Estes Family Endowed Chair of Lung Cancer Research and Full Professor Chief of Thoracic Surgery at the University of Alabama in Birmingham. He received his medical degree from the University of Rochester School of Medicine, surgical training at the Mayo Clinic and at Cornell-Sloan Kettering hospital, and has been in practice for more than 26 years. The author of “Super Performing at Work and at Home,” (www.superperforming.com), Cerfolio, who was a First Team Academic All-American baseball player in college, is a world-renowned chest surgeon and recognized as one of the busiest and best thoracic surgeons in the world.

OTC Beauty Magazine February 2015

February 2015 OTC Beauty Magazine

Business Tips by Kerstin Plehwe

Big 5

Leadership Learning from Africa’s most fascinating animals

Big 5 리더십 아프리카의 가장 멋진 동물로부터의 교훈

omination and submission, survival of the fittest, constant adaption to change—the wilderness and the corporate world have many similarities. The more detailed the look into each world, its routines, rules and ways of communication, the more obvious it becomes how beneficial it would be if the corporate world could learn from nature. In some areas, such as product engineering, it is already happening, but in the area of personal development of leadership and teamwork skills this opportunity is still sadly missed. Of course in most corporate areas there is no space for wilderness experiences, although it is highly recommended to regularly step out your personal comfort zone in order to reassess personal or corporate strategies, and open up for growth and leadership experience that no educational program can ever deliver. Experiencing Africa´s fascinating nature and of course its majestic Big 5, the human observer will be fascinated to find out the following five leadership skills that we could all easily transfer into our corporate world. 1. The art of teamwork Lions, the so-called kings of the bush, are not only a universal symbol for power and strength; they are masters in an area where every manager depends on: the quality of its team and the results of their work. And lions are masters of teamwork on all levels. Territories are held by several males in so-called coalitions. Working as a team makes it easier for them to fight against intruders, control larger territories, dispossess older lions or secure female territories, the basis for their survival. Female teamwork is best displayed during hunting and it is clearly defined by the individual strengths of the team member. While females do most of the hunting and share family responsibilities within the whole group, males will assist with big kills and protect their territory against intruders. For lions the intra and inter-gender teamwork secures long-term survival and success. Bringing this example into your corporate area you ask yourself: Where can the teamwork in my company be optimized and is everybody aware of the benefits of an increased level of partnership with colleagues and the focus towards the outside-of-the-pride-enemy instead of the inside-of-the-company different department or colleague? 54

OTC Beauty Magazine February 2015

지

배와 복종, 변화에 적응하는 가장 적합하고 지속적인 생존 – 야생과 기업의 세계는 많은 유사점을 갖고 있다. 각각의 세계를 좀 더 자세히 들여다보면, 그것의 일상과 규칙, 의사 소통의 방법에 있어서, 기업의 세계가 자연으로부터 배울 수 있다면 얼마나 도움이 될지 더욱 분명해진다. 제품 엔지니어링과 같은 특정 분야에서는 이미 그런 모습들이 보여지고 있지만, 리더십과 팀워크 기술의 개별적 개발의 영역에서는 슬프게도 이런 기회가 아직도 주어지지 않고 있다. 개인이나 기업 전략의 재평가와 교육 프로그램을 통해 미쳐 경험할 수 없는 성장과 리더쉽의 경험을 열어주기 위해, 정기적으로 개인의 편안한 일상을 잠깐 벗어날 것을 권장하기는 하지만, 대부분의 기업에서 야생 경험을 위한 공간은 존재하지 않는다. 아프리카의 매혹적인 자연과 빅 5를 경험한다는 것은, 우리의 기업 세계에서 쉽게 응용할 수 있는 다음 5가지의 리더십 기술을 체험할 수 있는 경이로운 경험이 될 것이다. 1. 팀워크의 예술 흔히 밀림의 왕이라 불리는 사자는 단지 권력과 힘의 보편적인 상징만은 아니다. 그들은 모든 관리자들이 의존하는 영역의 주인이며, 팀의 자질과 그들이 이룬 작업의 결과, 그리고 팀워크의 수준을 막론하고 전체 팀을 아우른다. 영토는 소위 연합한 여러 수컷에 의해서 점령된다. 팀으로 일하는 것은 그들이 침입자에 맞서 싸우고 더욱 큰 영토를 통제하며, 늙은 사자를 쫓아내거나 암컷들의 지역을 보호하여 그들의 생존을 위한 기본을 지키는데 더욱 편리하게 만드는 것이다. 암컷의 팀워크는 사냥 중에 가장 잘 나타나며, 그것은 팀 멤버의 개별적인 힘에 의해 명백하게 정의된다. 암컷들의 대부분이 사냥 활동을 하고 전체 그룹 내에서의 가족 책임을 공유하는 동안, 수컷들은 큰 사냥을 지원하고 침입자로부터 영토를 보호한다. 사자들에게 있어서 성별 간의 팀워크는 장기적인 생존과 성공을 보존하는 방식이다. 여러분의 기업 영역에 이러한 방식을 도입하는 것에 있어서 스스로에게 다음과 같은 질문을 해 보아라. 내 기업의 어떤 분야에서 팀워크를 최적화할 수 있으며 모든 사람들이 기업 내의 다른 부서나 동료들 대신 외부의 적을 향해 초점을 맞추고 동료들과의 협력을 증가시킴으로써 이익을 얻을 수 있다는 것을 인식할 수 있을까? 2. 초점 – 표적의 힘 밀림에서 관찰되는 매력적이고 인상적인 또 다른 것은 그들의 먹이에 초점을

February 2015 OTC Beauty Magazine

2. Focus—the power of targeting Another fascinating and impressive quality often observed in the bush is the outstanding ability of animals to focus on their prey. Be it a lion, leopard, cheetah or bateleur eagle, their ability to focus sharply on one and only one target is worth thinking about as a human. In the corporate world—but also in the private area—multitasking is the standard. We listen to the radio while we drive the car and read our emails while we are in meetings whereas Africa´s predators narrow down their sight and energy to the most important thing in that second, securing food for their survival. Observing this behavior, it should be no surprise that many Asian meditation techniques teach methods to remain in the moment, which gives you maximum effectiveness. The western hemisphere managers can learn both from Africa and Asia and in that process not only reduce the ratio of burn out and stress but also increase the productivity and results of the whole company. 3. The prerequisites of speed The fastest land mammal is the cheetah. Within 90 seconds they are in full speed of up to 70 miles/hour and every detail of their body is perfectly designed for it. They don´t carry any extra bulk…in opposite to us corporate people and organizations. The older we get the more weight we usually carry and our spine gets less flexible. The cheetah’s spine stays flexible all is life; a great role model for any corporation to rethink and reevaluate what hinders them to move faster. We all know about the necessity for speed in highly competitive global marketplaces and that the level of speed increases everywhere. But the question is: How well are we equipped as leaders, as companies, as people? Do we carry extra bulk and how can we get rid of it? 4. The wisdom of the elephants The leaders of elephant herds can often be seen doing nothing, as if they are frozen from one second to another. To the human eyes it is unclear as to what is taking place, but it could potentially be our biggest leadership takeaway from Africa. In those regular moments of stillness the lead cow uses her senses to the fullest. She becomes aware of the position and movement of the group, its surroundings and gets in touch with each individual group member on an energetic level. What a powerful leadership tool! Transferring this observation for your personal use in the corporate world you could regularly (e.g. at the beginning of every meeting) refrain from any activity for a couple of seconds, focus on the group, the energy in the room and your own physical condition. You will undoubtedly find out it makes a BIG difference!

맞추는 동물들의 뛰어난 능력이다. 사자나 표범, 치타 혹은 독수리가 가지고 있는, 오직 하나의 목표에만 날카롭게 초점을 맞추는 능력은 인간으로써 충분히 배울 가치가 있다. 기업의 세계에서 – 단지 사적인 영역에서만이 아니라 – 멀티 태스킹은 표준이다. 아프리카의 포식자들이 순간 가장 중요한 것을 위해 그들의 시야와 에너지를 한 곳으로 모으고 생존을 위해 음식을 확보하는데 비해, 우리는 운전을 하면서 라디오를 듣고, 미팅을 하면서 이메일을 읽는다. 이들의 행동을 관찰하다보면, 많은 아시아 지역에서 주로 행해지는 명상 기술들이 당신에게 최대의 효과를 줄 수 있는 순간, 그 찰나에 남는 방법을 가르치고 있다는 것은 놀라운 일이 아니다. 서구 관리자들은 스트레스와 극도의 피로를 줄이는 것은 물론, 전체 회사의 생산성과 결과를 증가시킬 수 있는 과정을 아프리카와 아시아 모두에서 배울 수가 있다. 3. 속도의 전제 조건 가장 빠른 육상 포유 동물은 치타이다. 그들은90초 내에 시간당 최대 70 마일까지 속도를 낼 수 있으며, 그들 신체의 모든 세부 사항이 완벽하게 설계되어 있다. 그들은 우리 기업의 사람들이나 조직과는 반대로 여분의 것을 수행하지 않는다. 나이가 들수록 일반적으로 우리가 들고 있는 것이 더욱 무겁게 여겨지며 우리의 척추는 유연성이 떨어지게 된다. 치타의 척추는 평생 유연함을 유지한다. 더욱 빠르게 움직이기 위해 그것을 방해하는 것을 재고하고 재평가하려는 기업에게는 최고의 롤 모델이다. 우리는 모두 치열한 글로벌 시장에서 속도의 필요성에 대해 알고 있으며, 속도의 수준이 모든 곳에서 증가되고 있다는 것도 잘 알고 있다. 하지만, 다음과 같은 질문이 생긴다. 지도자로서, 기업으로서, 혹은 개인으로서 우리가 얼마나 잘 무장되어 있는가? 우리가 여분의 어떤 것을 아직도 들고 다니는지, 그리고 그것을 어떻게 제거할 수 있는지? 4. 코끼리의 지혜 코끼리 무리의 지도자들은 종종 아무것도 하지 않는 것처럼 보인다, 마치 잠깐 동안 얼어붙은 것처럼. 인간의 눈에 이것은 무슨 일이 일어나고 있는지 분명하게 안보이지만, 이것은 잠재적으로 아프리카로부터 가져올 수 있는 우리의 가장 큰 리더십이 될 수 있다. 이런 정기적인 정적의 순간 속에서 우두머리는 자신의 감각을 최대한 사용한다. 우두머리는 무리의 위치와 움직임, 그 주변을 감지하고 활동적인 수준에서 무리의 각 멤버들과 연락을 취한다. 얼마나 강력한 리더쉽 도구인가! 이런 관찰을 기업 세계에서 당신의 개인 능력으로 전환한다면, 당신은 정기적으로 ( 예를 들어, 회의의 시작 부분) 잠깐 동안 어떤 활동도 삼가한 채, 모인 그룹과 실내의 에너지, 당신의 신체적인 상태에 집중할 수 있다. 의심의 여지없이 이것이 아주 큰 차이를 만든다는 것을 알게 될 것이다!

5. Leopards—the hidden champions of flexibility Leopards are not only among the most beautiful animals of Africa, they are also the ultimate opportunists, adapting themselves to every change in habitat that might happen. Leopards are flexible in every way imaginable. They are excellent runners and climbers, with the ability to attack from the ground and from trees, and hunt at night or during the day. So a leopardbased take-away for every corporate person is: How flexible and adaptable are we as leaders, and how do our organizations adjust to change?

5. 표범 – 숨겨진 유연성의 챔피언 표범은 아프리카에서 가장 아름다운 동물 중 하나일 뿐 아니라, 서식지에서 발생할 수 있는 모든 변화에 스스로 적응하는 궁극의 기회주의자들이다. 표범은 상상할 수 있는 모든 방법에서 유연하다. 그들은 지상에서나 나무에서 공격할 수 있고 밤이나 낮에도 사냥할 수 있는 능력과 함께, 달리고 기어오르는데 탁월하다. 리더로서 우리는 얼마나 유연하고 적응력이 있는지, 또는 우리의 조직은 변화에 어떻게 유연하게 대처하고 있는 지와 같이, 기업의 모든 직원들이 표범의 장점들을 가질 수 있어야 한다.

Now, not everybody has to go to Africa to rethink his or her leadership qualities, although regularly stepping out of one´s comfort zone is something recommended to anybody, especially to leaders loaded up with daily tasks and routines. Let´s not forget: Routines kill creativity, and creativity is something we urgently need to re-inject into our corporate lives in order to remain successful in a changing marketplace. So whether you use a tent in Africa or an igloo in the Arctic for a short time: Beyond your desk and your comfort zone is what life and leadership is about.

자, 그러나 모든 사람들이 자신이 지도자로서의 자질을 재고하기 위해서 아프리카로 가야만 하는 것은 아니다. 비록 정기적으로 자신의 안락 지대 밖으로 나가보는 것을 권장하기는 하지만. 잊지는 말자. 일상적으로 반복하는 것은 창의성을 말살하며, 창의성은 변화하는 시장에서 우리가 성공적으로 남을 수 있도록 기업에게 생명을 주입하기 위해 절실하게 필요한 것이다. 그러니 여러분은 잠시 동안 아프리카에서 텐트를 칠 수도 있고 북극에서 이글루를 써야 할 수도 있다. 여러분의 책상과 안락한 지대 밖이야 말로 리더십을 배울 수 있는 장소인 것이다.

Kerstin Plehwe is a bestselling author and international speaker based in Berlin, Germany who helps people and organizations to be courageous, excellent and innovative. For more than 15 years she has advised global players as well as top executives and politicians. Kerstin´s out of comfort zone experience was to become a Ranger in South Africa´s Kruger Park. She is available to speak on topics such as leadership, diversity, change and personal excellence. For more information please visit www.kerstinplehwe.com 56

OTC Beauty Magazine February 2015

February 2015 OTC Beauty Magazine

OTC Beauty Magazine March 2014

Notes From the

Natural Nation by ReGia Davis

Knowledge is

Power

It is often said, if you don’t know something, ask. You always hope when you do ask, you will receive the information you are seeking. Unfortunately, this is not always the case. There are tons of products in the market that are in competition with one another. A consumer can only base their knowledge of a product from what they have heard through word of mouth or seen advertised. Sometimes that is not enough information for them to make a decision whether they should buy one product or the competitor’s product that sits right beside it on the shelf. This is when store owners play a major role in decision making. Customers come in the store thinking they know exactly what they want. They will pick up the product they came to purchase and immediately see several other products that catch their eye. You will see them read the product labels, often times going back and forth between two or three products. At this point, it is safe to say they may be having a hard time deciding which product to purchase. As a store owner, this is when you are most valued. Walk over to the consumer and ask if there is anything that you could help them with or if they have any questions. After inquiring about their needs, you may find that based on the information they share, they don’t need that particular product. They need something totally different. This shows the consumer that you care about their needs. When consumers feel that store owners and sales staff care about their needs, they are more likely to come back to your store and become loyal customers. Consumers look to store owners and sales staff to give them further information about products. This is bad for business if you or your sales staff are uninformed about the products. Consumers often take this lack of knowledge as a lack of care for the customer. Your business should extend beyond knowing that all moisturizers are located on aisle four. If a consumer comes in wanting a moisturizer for colortreated hair, they don’t want to know that all moisturizers are on aisle four. They

want to know which moisturizer will work best for their color-treated hair. As a store owner, you should be able to sell them a particular product that caters to their needs. Take the time to explain the difference between the products, and allow them to make an informed decision based on facts. To successfully increase your business, the following is recommended: 1.

Know your products and their selling points. When company representatives come into your store, you should always try to obtain as much information as possible. They are always willing to share literature and marketing tools that explain product features and benefits. This will not only help increase store sales, but it will also create and maintain customer loyalty. Stay abreast of trending products in the industry. Be the first one to tell your customers about industry trends and new products. Customers love to be the first to hear about new products coming out from some of their favorite brands. You should be so informative they only want to come to your store to purchase products. They know you are always in-the-know about the newest items, always willing to help and most importantly, knowledgeable about the products you sell. All it takes is lending an ear and showing you care and you can become their store of choice. Mix and Mingle. Attend industry events such as hair shows and product showcases. You will be amazed at how much you will learn.

At the end of the day, the goal is to sell products and build clientele. Make sure you are knowledgeable of the products you sell because customers will have lots of questions that require you to have broad knowledge and expertise to recommend one product or another. It’s simple, the more you know and are willing to share, the more successful you will be as a business.

ReGia Davis holds a degree in Public Relations and Marketing from Georgia Southern University. She started her career as a Junior Brand Manager of natural haircare brands for Professional Products Unlimited, Inc. She has also written several articles for OTC Beauty Magazine. ReGia is currently a Marketing Assistant and researcher with Universal Beauty Products, Inc.

February 2015 OTC Beauty Magazine

Feature by James McLean

Beauty Tips on Hair Coloring C hanging the color of your locks adds total full-blown hair beauty and can even effectively make positive changes to your image and look. Should you wish to dye your hair and do it for a change, you are free to do so. Notwithstanding; there are some proper guidelines you should understand first before you manage hair coloring all by yourself. Incorrect methods of dyeing hair at home will send you to hair problems. If you are perhaps a golden-haired woman or maybe a brunette, changing your hair color could certainly provide you quick makeover. To be safe, it is always best to get assistance from the hair experts prior to applying hair color due to the fact that it’s a bit hard to select the suitable technique for dyeing. The following are some beauty tips for coloring your hair and hints to take into consideration prior to hair coloring.

Hair Coloring Tip 1: Choose your appropriate type of hair dye Temporary or non-permanent hair coloring products only allows coating the exterior of your locks. This type of hair dye product is easy to wash and rinse off just by using regular shampoo. Because of the fact that it can wash off effortlessly, you may try to apply luminescent highlights just to add cool touches to your head. On the flip side, partially-permanent hair coloring products penetrate, to some extent, through the hair base and length allowing the shade to stay on to your tresses for at least a couple of weeks, depends on the hair color brand you are using. Unlike permanent hair coloring products, it contains a lesser content of hydrogen peroxide and is much less damaging. Hair Coloring Tip 2: Find the most suited shade for you Generally speaking, you aren’t getting a couple of shades that are deeper or lighter when compared to the natural color of your hair. Checking your skin tone and eye color is also a must. Find out if your skin tone and eye color belongs in the “warm” or “cool” categories before you dye hair. The majority of Latinas have a tanned skin tone. African Americans usually belong within the warm category as well as Asians too because of their brown or dark eyes. Caramel or bronze shades are perfect for this skin types. Cool and trendy shades are befitting for those who have fairer skin tones, along with glowing blue or green eyes which is typical of Caucasians. Blonde or golden hair colors, or perhaps light brown shades, are best suited for these types.

OTC Beauty Magazine February 2015

Hair Coloring Tip 3: Decide on the perfect style

Ombre – Ombre locks is amongst of the latest style in hair trends. This style has a beautiful sequence of highlights that transition to a lighter color and lead into bleached colors at the end. A lot of women have discovered this affordable style.

Highlights – Streaks and highlights give body and shape to the face. Though high, regular maintenance is needed if you choose this, many women still love highlights. If your face shape is rounded your highlights have to be placed in the bottom of the hair to form that stretched-out illusion. If it happens that you have angular face, highlights work most effectively if placed on the crown in order to soften the jaw line for squared-shape faces, add more extra streaks on your front portion at the same time, equally distributing the streaks all over your hair. Bronde – this is a good combination of blonde and brunette hair color. It’s perfect for a summer look because of its sun kissed color result. Balayage – the highlight of this style is done by hand. Your hand will sweep the color on each hair strand. Lighter color is on the base portion of hair while the darker shade is placed on the hair tip. Hair Coloring Tip 4: Manage your color treated hair Coloring procedures as well as parlor treatments are indeed expensive and time consuming, so you might rather take care of your colored hair using the proper ways. Use the hair care solutions which are exclusively made of colored treated hair. Products like these surely make your color treated hair look brighter while keeping your hair’s health and luster. Not to mention, try to limit outdoor activities that require direct exposure to the sun if possible. Hair Coloring Tip 5: Things you need to consider In many instances, there are a few negative results subsequent to hair coloring. The most common is skin allergic reaction to the chemicals. Prior to the color application assure that your eyes are protected. You may also perform a spot test just before you do the hair color application. Do not bleach before you apply hair color, for it will end up damaging the hair. Since your locks are more delicate after a hair coloring procedure, it is then advisable to abstain from other hair treatments such as hair rebonding, hair spa, and hair straightening.

James McLean has written articles for articlesbase.com that range from skin care, burning body fat and hair coloring. Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/hair-articles/beauty-tips-on-hair-coloring-5689191.html February 2015 OTC Beauty Magazine

Feature

OTC Beauty Magazine February 2015

February 2015 OTC Beauty Magazine

Manufacturer

Profile

Continental Consumer Products

Lisa Yarnell Sometimes the vision of a company starts out focused on one thing, but takes an unexpected turn in another direction that proves wildly successful. This is what happened to Continental Fragrances, according to Lisa Yarnell, Chief Executive Officer. “The company began as a family-owned business with a focus on fragrances,” Yarnell explained. “The spotlight shifted to hair care when Salon Grafix Shaping Hair Spray was launched in the mid-eighties. Once we shifted our focus to hair care our goal has always been to deliver salon performance at home at an affordable price.” 때때로 회사의 비전은 한 가지에 초점을 두고 시작하지만, 거침없는 성공이 입증된 다른 방향으로 예기치 않게 전환하기도 한다. Continental Fragrances의 최고 경영자인Lisa Yarnell에 따르면, 이 회사가 바로 그러하다. “처음에 저희 회사는 향수에 초점을 맞춘 가족 비즈니스로 시작하였습니다.” “그러나 Salon Grafix Shaping 헤어 스프레이가 80년대 중반 시장에 출시되면서 스포트라이트는 헤어 케어 분야로 옮겨졌습니다. 우리의 초점이 헤어 케어로 일단 옮겨지고 나면서, 우리의 목표는 언제나 미용실용 기능성을 갖춘 제품을 저렴한 가격으로 일반 소비자들에게 제공하는 것이었습니다.” 66

OTC Beauty Magazine February 2015

OTC Beauty Magazine (OTC): Briefly explain the different brands that fall under the Continental Consumer Products umbrella. What makes them unique from others in the business? Lisa Yarnell (LY): We have one lead brand, which is Salon Grafix. However, under this brand we have four sub-brands: • High Beams: Salon-quality Temporary Spray-on Hair Colors • Salon Grafix Professional: Salon-inspired Hair Sprays, Dry Shampoos and Styling Products • Play It Big!: Volumizing Hair Sprays and Dry Shampoos with Keratin Protein Complex to help strengthen hair. • Healthy Hair Nutrition: Sulfate- and Paraben-Free Cleansing Conditioners OTC: Who is the main audience for your products and what steps are you taking to ensure you meet their needs? LY: Research has shown us that the Salon Grafix consumer is very beauty involved; she over-indexes in hair care, skin care, cosmetics and fashion. We use both Quantitative and Qualitative research to ensure that we stay abreast of her hair care needs. We also have an active Social Media presence which allows us to engage with our consumers directly daily. OTC: What do you find most interesting about hair color and styling products, and the role they play in the multicultural beauty industry? LY: I think that the use of styling products is pretty consistent for the multicultural and general market beauty industries; women use

OTC 뷰티 매거진 (OTC): Continental Consumer Products이 보유하고 있는 다양한 브랜드에 대해 간략한 설명 부탁드립니다. 이 브랜드들이 업계 내의 다른 제품들보다 특별한 점은 무엇입니까?

Lisa Yarnell (LY): 저희는Salon Grafix 라는 메인 브랜드를 보유하고 있으며, 이 브랜드 아래 4개의 자매 브랜드를 가지고 있습니다: • High Beams: 미용실용 기능의 스프레이 타입 임시 헤어 컬러 • Salon Grafix Professional: 미용실용 헤어 스프레이, 드라이 샴푸, 스타일링 제품들 • Play It Big!:볼륨을 주는 헤어 스프레이, 모발을 강하게 만드는데 도움이 되는 케라틴과 프로틴이 복합된 드라이 샴푸 • Healthy Hair Nutrition: 황산염과 파라벤이 무첨가된 클렌징 컨디셔너

OTC: 제품의 주요 고객은 누구이며 그들의 요구를 충족하기 위해 어떤 노력을 하고 계십니까?

LY: 연구 조사 결과, Salon Grafix의 소비자들은 뷰티에 아주 열렬한 관심을 갖고 있습니다; 그들은 헤어 케어, 스킨 케어, 화장품 그리고 패션에 있어서 지나칠 정도로 많은 목록을 갖고 있습니다. 저희는 그들의 헤어 케어 요구를 최대한 맞추기 위해 양적이면서도 질적인 연구 조사를 사용합니다. 또한 소셜 미디어 활동을 활발히하며 고객들과 매일 직접 연결될 수 있도록 애쓰고 있습니다.

OTC: 헤어 컬러와 스타일링 제품, 그리고 다문화 미용 산업 분야에서, 이 제품들의 역할이 가장 두드러지는 것은 무엇입니까?

LY: 스타일링 제품의 사용은 다문화 및 일반 미용 산업 분야에서 꽤

February 2015 OTC Beauty Magazine

Manufacturer Profile styling products to help them look their best. However, hair color is different. Unlike the general market, where hair color’s primary use is for gray coverage and vibrance, within the multicultural market, hair color is typically used as a form of self-expression. It allows women to use their hair as an accessory to their overall style. OTC: What do you think has been the most popular trend to hit the industry lately? How has Continental Consumer Products fulfilled it? LY: The most interesting trend has been the textured hair movement. While we’re years into this trend, the demand for products that address these needs has not wavered. Our Healthy Hair Nutrition is a line of Co-Washes that are sulfate and paraben free. These lather-free Cleansing Conditioners are great for textured hair! OTC: How can OTC stores benefit by carrying your company’s products? LY: Salon Grafix products deliver salon-performance at home. OTC stores benefit because they’re offering their customers professional performance at an affordable price when they carry our products. OTC: Can Continental Consumer Products’ items be used on all types and textures of hair? LY: Yes, our products are great for all hair types and textures. OTC: What is the biggest challenge with doing business in the beauty industry? How is the company rising to that challenge? LY: The biggest challenge is the fact that the category is so saturated with so many options for consumers. OTC: What has been the biggest factor contributing to the growth that Continental Consumer Products has seen as a company? Are there any obstacles you had to overcome, and if so, how did you? LY: Our biggest growth driver has been new product innovation. We compete against companies and brands that are much larger than ours who have aggressive innovation pipelines and big advertising budgets. They also often have more clout with retailers. To address this we ensure that our new products are consumerinsight driven with a point-of-difference. We also offer fabulous formulas that over-deliver given their price range. Finally, we use more targeted, cost effective ways to reach the target audience. OTC: How do you educate consumers and retailers on product knowledge? Do you have an online presence? LY: Salongrafix.com was created to be an information hub for the brand. It’s a great source for consumers to learn more about our brand and all of our products. As for retailers, both the Sales and Marketing teams are adept at sharing product information. 68

OTC Beauty Magazine February 2015

일관성이 있다고 생각합니다. 여성들은 자신의 가장 멋진 모습을 위해서 스타일링 제품들을 사용합니다. 그러나, 헤어 컬러는 다르죠. 흰머리를 가리거나 헤어 색깔을 밝거나 연하게 하기 위해 헤어 컬러를 주로 사용하는 일반 시장과는 달리, 다문화 시장에서 헤어 컬러는 전형적인 자기 표현의 한 형태로 사용됩니다. 이것은 여성들이 자신의 헤어를 전체적인 스타일을 위한 악세서리로 사용할 수 있게 하는 것이죠.

OTC: 최근 업계를 강타한 최고의 트랜드는 무엇이라고 생각하십니까? 귀사는 또 그것을 어떻게 충족하셨는지요?

LY: 가장 흥미로운 트랜드는 텍스쳐 헤어의 움직임입니다. 이런 추세가 수년 간 이어지는 동안, 이러한 요구를 충족시킬 수 있는 제품에 대한 수요가 흔들리지 않았습니다. 저희 Healthy Hair Nutrition은 황산과 파라벤이 첨가되지 않은 Co-Wash(컨디셔너 워싱) 제품 라인입니다. 거품이 없는 이 클렌징 컨디셔너는 텍스쳐 헤어에 아주 탁월합니다!니다.

OTC: 귀사 제품을 취급하는 OTC 매장은 어떤 혜택을 얻게 될까요?

LY: Salon Grafix제품은 미용실 성능 수준의 제품을 가정에서 사용할 수 있게 합니다. OTC 매장들은 이 제품을 취급함으로써 전문가용 성능의 제품을 저렴한 가격으로 고객들에게 제공할 수가 있게 됩니다

OTC:Continental Consumer Products의 아이템은 모든 타입의 헤어와 텍스처 헤어에 사용가능합니까?

LY: 네, 저희 제품은 모든 헤어 타입과 텍스처에 아주 잘 어울립니다. OTC: 뷰티 산업분야에서 사업을 할 때 가장 큰 도전은 무엇일까요? 회사는 이 도전을 어떻게 극복하는지요?

LY: 가장 큰 도전은 제품의 범주가 포화상태라서 소비자들이 선택할 수 있는 옵션이 너무도 많다는 것입니다.

OTC: Continental Consumer Products가 현재의 회사로 성장하는데 가장 크게 공헌한 요인은 무엇이었습니까? 극복해야만 했던 장애물이 있었습니까, 그렇다면 어떻게 극복하셨나요?

LY: 가장 큰 성장 동력은 신제품 혁신입니다. 공격적인 혁신 경로롤 보유하고 광고에 예산을 크게 잡는 저희보다 훨씬 큰 기업과 브랜드와 경쟁해왔습니다. 그들은 또한 소비자들에게 더 많은 영향력을 갖고 있죠. 이점을 해결하기 위해서, 저희는 신제품이 소비자를 이해하고 있다는 점에서 차이점을 갖고자 노력했습니다. 또한 저희는 가격대보다 높은 수준의 제품 성분을 제공합니다. 마지막으로, 저희는 목표 고객들에게 도달하기 위해 더욱 집중적이고 비용 효과적인 방법을 사용합니다.

OTC: 제품 지식에 관해 소비자들과 소매업체 교육을 어떻게 실시하십니까? 온라인도 사용하십니까?

LY: 브랜드에 대한 정보의 중심으로Salongrafix.com을 만들었습니다. 고객들이 저희 브랜드와 모든 제품에 대해 더 자세히 알아볼 수 있는 좋은 소스입니다. 소매업체로서는, 세일즈와 마케팅팀 모두 제품 정보를 공유하는데 능숙합니다. 또한, 제품 지식의 향상을 위해서 신제품에 관한 판매 시트를 제공합니다.

Furthermore, we provide Sell Sheets for our new products to improve product knowledge. OTC: What sort of feedback have you received from store owners who sell your products and their customers who use them? LY: Within the multicultural beauty space we primarily sell the High Beams brand. There’s been demand for new shades that are on-trend with today’s trends. We’re happy to announce that we will be offering 6 new shades in 2015! OTC: What is the best way to effectively market the company’s products? Likewise, where is the best place to have them located within an OTC store? LY: In the multicultural market, where our brand awareness is still growing, it’s best to merchandise our products by category vs by brand. For example, our styling products should be next to other styling products. Our temporary spray-on hair colors should be next to other hair colors. OTC: What do you foresee in the future for the company? Any big plans for 2015? LY: We foresee strong growth for the brand, which will be driven by expanded distribution, new fashion products (e.g., new High Beams Intense shades, High Beams Colors and Healthy Hair Nutrition product extensions) and organic growth for our Salon Grafix Professional line. OTC: What makes this company feel like “home” for you, professionally? LY: We have a wonderful team here, a supportive environment and a good participative management culture.

OTC: 귀사의 제품을 판매하는 매장 주인들과 제품을 사용하는 고객들로부터 어떤 종류의 피드백을 얻고 계십니까?

LY: 다문화 뷰티 공간내에서, 저희는 주로High Beams brand를 판매합니다. 요즘 트랜드에 맞는 새로운 색조에 관한 수요가 있어 왔습니다. 2015년 새로운 6가지 색조를 제공할 것임을 알려드리게되어 기쁘게 생각하고 있습니다!

OTC: 회사 제품을 효과적으로 판매하는 최고의 방법은 무엇일까요? 마찬가지로, OTC 매장 내에서 제품을 배치하기에 가장 좋은 위치는 어디일까요?

LY: 다문화 시장에서 저희 브랜드 인지도는 지속적으로 성장하고 있으며, 저희 제품은 카테고리별로 혹은 제품별로 진열하는 것이 가장 좋습니다. 예를 들어, 저희 스타일링 제품은 다른 스타일링 제품들 옆에 배치하세요. 저희 스프레이 타입 임시 헤어 컬러는 다른 헤어 컬러 옆에 배치해야 합니다.

OTC: 회사의 미래를 어떻게 예상하십니까? 2015년 큰 계획이라도?

LY: 공급 확장과 새로운 패션 제품들(예를 들어, High Beams Intense shades, High Beams Colors, 그리고Healthy Hair Nutrition product extension), 그리고Salon Grafix Professional 라인의 자체 성장 등으로 인해 브랜드의 강력한 성장을 예견합니다.

OTC: 무엇이 회사가 당신에게 “집”처럼 여겨지게 만들까요, 전문적으로 말이죠?

LY: 저희는 멋진 팀과 지원 환경, 그리고 좋은 참여 관리 문화를 갖고 있습니다.

OTC: 회사에 관해서나, 혹은 일반적으로 OTC 독자들과 끝으로 공유하고 싶은 생각이 있다면?

LY: 저희는 OTC 채널을 가치있게 여깁니다. 그리고 저희는 다문화 뷰티

OTC: Are there any final thoughts would you like to share with OTC readers about this company, or in general? LY: We value the OTC channel. We believe there’s tremendous potential for growth as we expand our portfolio of products that meet the needs of the Multicultural Beauty market. We look forward to building our relationship further in 2015 and beyond.

시장의 수요를 충족하는 제품들의 포트폴리오를 확장해 나가고 있으며, 그로 인한 엄청난 성장 잠재력이 있다고 믿습니다. 2015년에도 더욱 관계를 단단히 구축하기를 기대합니다.

Company Name: Continental Consumer Products Address: Two Greenwich Office Park, Suite 300, Greenwich, CT 06831 Contact Number: 203-542-2802 WeLYite: Salongrafix.com Years in Business: 30+

February 2015 OTC Beauty Magazine

Retailer

Profile by Tony Bae

인간관계는 서로간의 신의가 바탕이 되어야 합니다. DJ Imperial Beauty Suppy • Birmingham, AL 자본사회에서는 은행에 쌓여있는 잔고가 부를 측정하는 기

Beauty Supply 의 최시영 사장은 사람들간의 신의를 누구보

준이 될 수 있겠지만, 그 밖에 현대인들이 가지고 있는 가장

다도 중요시 하는 사람이었다. 신의를 지키는 것을 최우선으

커다란 재산으로는 인간관계를 꼽을 수 있겠다. 사람의 마음

로 하였고, 신의를 저버린 사람은 멀리해 버린다. “한번 내사

은 돈을 주고도 못산다는 말이 있듯이, 사람의 마음을 사로

람 이라고 생각하면 끝까지 가는 스타일 입니다” 라는 최사

잡는 것은 쉬운 일이 아니다. 모든 정치인들과 연예인들은 대

장의 이러한 생각은 스토어를 경영하는 것에도 고스란히 나

중들의 마음을 하나라도 더 사로잡으려고 밤낮으로 노력하

타났다. 이러한 최사장의 생각이 비즈니스에 어떠한 영향을

지만, 10년 이상 쌓았던 좋은 이미지도 단 한번의 실수로 모

끼치는지 함께 들어보기로 하자.

두 등을 돌려버리는 것이 사람의 마음인 것이다. 인위적으로 잘 보이려 하고, 억지로 호감을 사려하면 오래지 않아 들통

도미한지 10년이 된 최사장은 남들보다 좀 늦게 미국생활

이 나기 십상이다. 진심으로 다가가지 않으면, 그 관계의 생

을 시작하였지

명력은 짧을 수 밖에 없는 것이다. 비즈니스 측면에서 볼 때

만, 두 배의 노

사람들과의 관계가 좋다는 것은 어떠한 장점이 있을까? 사회

력을 하며 미

생활을 하면서 대인관계가 좋은 사람들은 그만큼 더 많은 비 즈니스 기회가 생기게 되고, 더 많은 좋은 정보들을 통해 돌 아가야 할 길을 곧바로 갈 수도 있다. 사람들과 좋은 관계를 유지하기 위해서는 마음가짐부터 다르게 가져야 하며, 좀더 부지런해 질 필요가 있을 것이다. 이번에 OTC 뷰티 매거진 에서 인터뷰한 Birmingham, Alabama 에 위치한 DJ Imperial

OTC Beauty Magazine February 2015

국생활과 비즈 니스에 완벽히 적응하였다. “저희 친 형님 이 미국에 먼 저 들어와 뷰 티

스토어를

시작하였습니다. 덕분에 제가 미국에 들어와 별 어려움 없 이 미국 생활을 시작할 수 있었습니다”. 미국에 온 후로 10 년째 뷰티 서플라이를 경영하고 있는 최사장은, “처음엔 뷰 티라는 생소한 분야에 적응 하느라 남들보다 많은 노력을 기울인 것 같습니다. 덕분에 지금은 스토어에 대한 전반적 인 것을 한눈에 볼 수 있는 능력이 생겼습니다” 라고 한다. 처음엔 모든 제품들을 하나하나 보면서 제품을 익히기 시작 하였으며, 약간의 시간이 흐르고 나서는 쇼를 다니면서 공 부를 많이 했다고 한다. “쇼에 참석을 하면 새로운 제품들 을 많이 접하게 됨으로써, 제품에 관한 지식은 물론, 시장 의 트랜드도 알 수 있습니다. 게다가 많은 사람들을 만나면 서 서로 정보도 공유하고, 도매업체 사람들과의 관계도 돈 독해 지는 효과가 있습니다.” 라는 최사장은 쇼의 중요성을 강조하며 “시간을 투자한 만큼 그 대가가 돌아오는 것 같습 니다.” 라고 덧붙였다. 현재 4개의 스토어를 경영하고 있는 최사장은 모든 스토어 의 오더를 본인이 직접 작성한다고 한다. “일요일은 아침 6 시쯤 일어나서 오더를 뽑기도 합니다. 그러면 교회에 가기 전에 보통 2개정도 스토어의 오더를 정리할 수 있습니다”: 최사장은 인터뷰 도중 본인이 직접 손으로 작성한 주문서 를 보여주기도 하였다. 레터용지에 빼곡히 손 글씨로 꼼꼼 히 적어놓은 주문서에서 최사장의 꼼꼼한 성격이 그대로 묻 어 나왔다. “요즘은 컴퓨터로 오더를 작성하는 사람들이 많 이 있다고 하는데, 저는 이렇게 하는 것이 더 편하고, 이렇 게 하지 않으면 직성이 풀리질 않습니다” 라는 최사장은 오 더뿐만 아니라, 모든 스토어의 직원들 시간표도 매주 직접 작성한다고 한다. 4 개의 스토어에 직원이 20 명 정도인데, 그 들의 스케줄을 매주 관리한다는 것도 쉬운 일은 아니다. 이 뿐만이 아니라 수북하게 책상에 쌓여있는 노트북에는 “1 호점”, “2호점” 등등의 라벨이 표지에 붙어있었고, 그 안에 는 각 스토어의 전반적인 사항들이 적혀 있었다. 최사장이 길지 않은 시간에 어떻게 적응을 하고 성장 하였는지는 더 이상의 설명이 필요 없었다.

February 2015 OTC Beauty Magazine

Retailer Profile

“DJ Imperial Beauty Supply 가 다른 회사의 인기제품들이 없이도 살아남을 수 있었던 것은, 저희가 가지고 있는 제품 을 신뢰하고 소비자들에게 적극 권장하기 때문인 것입니다. 그러한 노력 끝에, 이 지역에서는 저희 제품들이 인기 제품 들이 되었습니다.” 최사장은 그러한 과정에 있어서 세일즈 맨들의 노고를 높이 산다고 하였다. 여기에서 최사장이 말하 는 특별한 대인관계를 엿볼 수 있다. 최사장은 본인 입으로 자신이 조금은 까다로운 오너라고 한다. “약속도 없이 찾아 오거나 예의가 없는 사람들은 별로 반갑지 않습니다” 라는 최사장은, “하지만 한번 인연을 맺고, 비즈니스를 위해 서로 함께 노력할 수 있는 사람들과는 매우 친밀하게 지내고 있 습니다” 라고 한다. 최사장은 한번 신뢰를 준 사람은 끝까지 믿고 함께 한다고 한다. “신뢰는 한쪽에서만 잘 한다고 쌓이 는 것이 아닙니다. 상호간에 지속적으로 믿음을 주고받으며 기만하지 않을 때 비로서 생기는 것입니다” 라는 최사장은, 담당 세일즈맨들과는 지속적으로 연락을 하며 제품과 시장 에 관한 정보들을 수시로 주고 받는다고 한다. “세일즈맨들 은 많은 정보들을 가지고 있습니다. 그들의 정보를 최대한 활용하여 경영에 반영을 시켜야 합니다. 서로 이런저런 얘기 들을 많이 하다 보면 도움이 되는 것들이 참 많습니다”. 최사 장은 인간관계에 있어 신의가 바탕이 되면 힘들 것이 하나도 없다고 한다. 이는, 세일즈맨에 국한된 것이 아니라, 스토어 를 방문하는 고객들, 스토어에서 일하는 직원들에게도 당연 히 해당 된다고 한다. 4개의 Imperial Beauty Supply Store 에는 25명 정도의 직원 들이 있다고 한다. 새로 시작한 신참들도 있지만, 10년 넘은 직원들도 몇몇 있다고 한다. “직원들에게는 기본을 철저히 지키도록 합니다. 저는 시간 약속과 성실성을 제일 중요하 게 생각합니다. 그러한 기본을 잘 지키는 직원들은 다른 일 들도 잘 수행해 나가는 경향이 있습니다”. 최사장은 직원들 에게 기본적인 것만 잘 지켜주면 Imperial Beauty Supply 가 평생직장이다 라고 말을 해 준다고 한다. 실제로 직원 중 한 72

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명은 스토어에서 14년 동안 일을 하고 있는데, 여기서 은퇴 를 하고 싶다고 한다. 최사장은 그렇게 경험이 있는 직원들 에게서는 조언도 많이 받는다고 한다. “저희 직원들 중 경험 이 많은 직원들과 제품에 대한 이야기를 많이 합니다. 새로 운 제품을 선정할 때도 직원들의 의사를 적극 반영합니다. 특히, 흑인 직원들은 본인들이 제품을 직접 사용하는 사람들 이라, 제품의 실질적인 품질과 기능을 더 잘 알고 있습니다”. 꼼꼼한 성격을 가진 대부분의 사람들은 모든 일들을 혼자 처 리하려는 경향이 있다. 그러다 보면 다양한 의견을 수렴하지 못해 종종 잘못된 선택을 저지르기도 한다. 하지만 최사장은 크고 작은 결정을 할 때 주위 사람들의 의견을 수렴하여 결 정을 내린다고 한다. “혼자의 생각 보다는 여럿의 생각을 모 으면 보다 현명한 선택을 할 수 있습니다”. 지난 12월 30일에는 Imperial Beauty Supply 20주년 기념 으로 큰 행사를 치렀다고 한다. “경기가 다운인 상태이지만, 그 동안 Imperial Beauty Supply 를 찾아준 고개들에게 감사 하는 행사를 가진 것입니다”. 이날 행사에서는 2개월 동안 $20 이상 구매를 한 고객들에게 추첨티켓을 나누어 주고, 12 월 30일에 추첨을 통해 50 인치 TV 등, 많은 선물들을 나누 어 주었다고 한다. 최사장은 “이렇게 함으로서 고객들에게 감사의 마음도 전하고, 관계도 좀 더 돈독하게 만드는 효과 가 되었다고 생각합니다” 라며, 주위의 모든 사람들과 관계 의 중요성을 다시 한번 강조하였다. 최사장은 좋은 사람들 과 좋은 시간을 갖는 것을 즐길 줄 알며, 그러한 관계를 활용 하여 비즈니스의 동력으로 삼을 수 있는 능력을 가지고 있었 다. “살다 보면 부부간에도 싸울 수 있고, 형제 간에도 싸울 수 있는데, 저희 형제는 서로 부족한 것을 채워주며 우애깊 게 잘 지내고 있어 매우 다행스럽게 생각하고 있습니다. 여 러 가지로 저희 형님께 감사하다는 말 전하고 싶습니다” 라 는 최사장을 보며, 사람을 중요시 하는 최사장과 DJ Imperial Beauty Supply 의 앞날이 밝게만 느껴진다.

February 2015 OTC Beauty Magazine

CLIPPER TIPS

Sponsored by Andis Co.

Finishing a Cut with Style To finish a cut with “style” means more than just the flair your hairstyle possesses. It really means to cut the hair with the end result in mind and then execute a great style. Many times, a mistake people make is to rely only on the cutting tools to create their hair masterpiece. However, before the cut even begins you should envision the finished style and consider the hair cutter’s second best friend....a great blow dryer with a concentrator. For example, take many of today’s popular styles where the desired look for the crown of the client’s head is full volume or exaggerated texture resembling the feathers on a duck’s wings. To create this look, step one would be to create texture with secondary cutting techniques such as point cutting, razor cutting or channel cutting—techniques that can all be done with an Andis detachable blade clipper equipped with an UltraEdge® T-24 blade. My personal favorite is the Andis BGR+®. Note that this look can’t be achieved if you do not preserve enough hair during cutting. Step two would be air forming to create volume and accentuate the texture cut into the hair. When air forming, my favorite tools are my Andis Pro Dry+™ dryer and a medium-sized vented brush. With various, simultaneous movements of my dryer and brush, I can bring a cut and style to life and give my client the desired popular looks he or she wants. And because the air forming done with the dryer creates the style, I won’t need as much styling product to lock that style in. You can see this technique being performed in the Pompadour how-to video in the American Legacy Collection from Andis. More educational tips and advice to finish a cut with style can be found at: www.andis.com/GetTheLook.

Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clippers cutters of all experience levels. He truly is a trailblazer in this industry. 74

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Call us today for advertising information 678.805.3291 advertising@otcbeautymagazine.com

Therapy Trends

The Culture of Color Twenty-five photo journalists were asked to participate in an experiment to define the standard of beauty for their country. One single makeup free image was provided with the instructions to depict the hair and makeup techniques that would represent beauty. Color intensity, feature definition and individual artistry were used to create the beauty image perceived by each culture. This study resulted in a varied array of hair and makeup statements. Culturally, the depiction of beauty represents the beliefs, roles and independence of women. Starting with the basics, some skin tones were lightened. Other skin tones were deepened and bronzed. Representations from countries like Argentina and the Philippines used dramatic and lavish colors. Other entries from Israel, Greece and Argentina responded with muted shades and minimal lining and defining. The United States depiction was adventurous! There was shying away from maximizing the use of makeup or hair techniques. Another noticeable distinction was the lining and defining of the eye. Some cultures are known for structured eye makeup, brow and lash definition. Other cultures apparently prefer minimal shading of the eye. This experiment is very akin to the various cultures that traffic OTC stores. Consumers define their look based on their culture and beauty identify. Once a consumer experiments with hair color, they are forced to reconsider the eye, blush and lip colors. Darker consumers may use hair and makeup shades that were historically associated lighter skin tones, or vice versa. The culture of color is individual and less restricted to national origin.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 76

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RA Shea Butter Lotion Our # 1 seller, 100% shea butter with Jojoba Oil is the ultimate moisturizer to vitalize and soften skin while blocking the harsh effects of sun, wind, cold and aging. Apply the healing and cooling power of cucumber to your skin. Cucumber melon lotion is a great skin moisturizer packed with vitamin E that softens and heals damages skin. Now customers can take their favorite shea butter lotion wherever they go. By popular demand, we’ve introduced a fit in the palm of your hand size for those who don’t want to be without! For more information, visit www.racosmetics.com.

#1 Beauty Cash-n-Carry JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

TONSORIAL TIMES

Color Me Bad

There are solutions for any bad coloring job. Whatever your problem may be, rest assured knowing that it is in your power to fix it. So if you are trying to correct your wrongdoings by obtaining a natural-looking color, just follow the easy steps described below.

1) Buy and use hair color removers to get rid of too-dark tones

Most people make a big mistake when it comes to correcting a color that is too dark for their complexion: they decide to apply even more color, in a lighter shade. This is not the best approach for a very simple reason—hair color removers won’t bring your natural shade back, but they will help you obtain an orange-brown tone that you may or may not like.

2) Rely on repeated treatments to eliminate orange shades

To fix this nasty problem as soon as possible, you have to carefully inspect your locks. If the bleaching process has made them dry, fragile and prone to breakage, you may want to put your experiments on hold and dye your hair in a slightly darker color to give it a uniform aspect.

3) Use a mirror and color correctors to remove darker color streaks

Sometimes, a DIY coloring job can lead to odd streaks of color that require an immediate fix. Using a fine-tooth comb and a mirror, you can apply a color correcting product to reduce the contrast and obtain a consistent color that actually meets your expectations.

4) Ditch the dye and reverse gray hair with a scientifically proven pill

Catalase supplements represent the most effective anti-gray hair solution for those who wish to rejuvenate their hair from the inside out, and boost their strength and appeal within 3 months. Good luck and keep up the good work!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com. 78

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Sow Time Join us for advertising! Call 678.805.3291 advertising@otcbeautymagazine.com

Honoring

Mitchell McKinney Life Time Tae Hoon Jhin Industry Award Winner

Mitchell McKinney was born in Alcoa, TN on August 13, 1938, but grew up in Cincinnati, OH along with four sisters and two brothers. As a teenager, he worked many jobs including selling newspapers, shining shoes, washing cars, selling firewood and even at one point he sold wigs, which may have been a precursor to his future career. Mitch graduated from Central High School and attended the University of Cincinnati for two years with a major in Marketing. Mitch has been married for over 40 years to his wife, Linda, and they have five children—four daughters and one son, and four grandchildren (three girls and one boy). Mr. McKinney has 46 years of experience in the health and beauty aid industry. He began his career as a salesperson with Johnson products Company in 1968. Within a year he was promoted to District Manager, managing sales personnel in seven states. After eight years Mitchell left Johnson Products Company and became the National Accounts Manager for Deluxol Laboratories, where he had the responsibility of all national accounts and major distribution in the U.S. He continued his career at Pro-Line Corporation as District Manager, where he was responsible for Midwestern sales. This position required test market selection and implementation, as well as corresponding analyses and recommendations. Upon leaving Pro-Line, Mr. McKinney accepted a position as the Director of Sales for M & M Products Company, makers of the “Stay Soft Fro” product line. During Mr. McKinney’s two year tenure with M & M, sales increased from approximately $3.5 million to $28.5 million. Mr. McKinney set up retail, professional and national accounts to help facilitate this growth for M & M Products. The next venture he embarked upon was a joint venture with his son, Mitchel III—MGM Brokerage Company. MGM operated successfully for six years as a manufacturer’s rep firm, specializing in ethnic health and beauty aids products. The company distributed products for major hair care product manufacturers, including SoftSheen, American Beauty Products, W & W Pharmaceuticals, J & M Products, etc. In 1988 the McKinney’s developed and marketed a new line of hair care products named “Enka.” The professional line enjoyed great distribution in major beauty supply stores and beauty distributors in major markets. Mitchell began his career with House of Cheatham in 1994 when he came aboard as Vice President of Sales. His responsibilities included a new product line—including sales, marketing, merchandising, distribution and introduction of new products to the line. Additional responsibilities entailed setting up new distributors, chain accounts and beauty supply outlets. Further duties included in Mitchell and his wife, Linda this position were hiring and training of manufacturing reps, establishment of territories, goals and quotas for each rep and performance evaluation—set up monthly deals for sell-through programs and evaluation of business costs. While with Cheatham, one of Mitch’s key accounts for over 20 years was Jinny Beauty Supply, with 10 major distribution centers across the country. In 1994, that relationship started with only four items being sold and now Jinny Beauty is selling over 120 items from House of Cheatham. The international market proved to be a very profitable part of business as well, while Mitch continued with House of Cheatham. With the assistance of international reps, accounts were opened in South Africa, Netherlands, Germany, England, France, Dubai and a host of other countries that keeps growing constantly. Mr. McKinney spent 46 years in the health and beauty care industry and has related how rewarding his experience has been. He is extremely grateful to have been blessed with good health to this point and looks forward to dedicating more time to his Creator and family. 82

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Cosmoprof Asia 2014

Mitchell with Fred Terrell of M & M Products

Mitchell stands alongside M & M Products staff members.

Awards and Recognitions

Mitchell and his wife, Linda

A meeting in Germany with representatives of a key House of Cheatham account

Johnson Product #1 District—1972-73 Dale Carnegie Course—1972 American Management Associates—1979 M & M Products Sales Recognition Award SoftSheen | #1 Territory Award SoftSheen | General Merchandising Certificate Social Styles Sales Strategies—1985 House of Cheatham | Leadership & Sales Award—2009 Jinny Beauty Supply | Top Vendor Rep Award—2012 House of Cheatham Legacy Award—2014 Jinny Legacy Award—2014 Jinny Beauty Supply | Life Time Tae Hoon Jhin Achievement Award—2014

Michael Barker and Mitchell at dinner with their wives after a busy trade show day.

Mitchell McKinney and his family February 2015 OTC Beauty Magazine

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JinnyNews

Jinny

Opens Its

Distribution Center in

DETROIT

Distribution Center

Jinny United has done it again! The world’s largest multi-cultural beauty and professional salon/barber distributor proudly opened their 10th distribution center in Detroit, Michigan.

The new Detroit warehouse opened on January 26, 2015 and covers an

expansive floor space of 62,000 square feet. Now Jinny United’s total warehouse square footage is slightly under 1.4 million square feet.

Mr. Ted Yoon will be in charge of the new Jinny Detroit branch. Previously he

was the Chicago branch sales manager, and now Alex Yoon will fill that position. When OTC Beauty Magazine asked Ted Yoon how he views the possibilities with opening this new location, he stated, “I see a brighter future in Detroit because now we will be able to service OTC customers within the same day.”

As with all new branches of Jinny United, Jinny wanted to thank all of their

vendors and customers for their support.

When asked how he views the OTC industry in 2015, Eddie Jhin stated, “The

OTC industry will be very challenging this year. Distributors and stores must change how they do business in order to survive in 2015.”

Here at OTC Beauty Magazine we are excited to see what is next for Jinny

United. When we asked what the plans were for the rest of 2015, Eddie Jhin stated, “There will be several more locations that will be opening up this year.” 22701 Trolley Industrial Drive • Taylor, MI 48180 • Main: 313-253-5410 Fax: 313-292-5810 • Toll Free: 844-421-9736 February 2015 OTC Beauty Magazine

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February 2015 OTC Beauty Magazine

IndustryNews Mad About Marsala

Described as a “naturally robust and earthy wine red,” Marsala has been announced as the PANTONE® Color of the Year 2015. This elegant, grounded shade is a strong addition to any beauty look whether worn alone or as an accent. Wrap your nails in this subtly seductive shade with China Glaze® VII, a velvet port wine crème. If gel is more your speed, celebrate the new year of color with a gel polish manicure and pedicure from the industry’s top professional nail brands. The 100% gel polish lines offer up to two weeks of wear, so you and your clients can enjoy long-lasting, highly-pigmented Marsala tips. EzFlow® TruGel™ Absolutely Smitten, ibd® Just Gel™ Polish Mogul (also available in ibd® Nail Lacquer) and SuperNail® ProGel™ Moroccan Market are ideal shades to have at (and on!) your fingertips. Capture the trend and create the perfect color-enhancing lash look with

The New Neutral for 2015

Ardell® Color Impact Lashes in Wine. Available in two of Ardell®’s best-selling styles, #110 and Demi Wispies, these captivating lashes bring out the natural boldness of eye color while adding volume to lashes. If you’re looking for more than just a touch of marsala on your nails or eyes, try Jerome Russell BNatural Temporary Color Highlights in Gentle Auburn to get the fun of marsalahued hair without the high cost of permanent hair color or potential hair damage. Ardell®, China Glaze®, EzFlow®, ibd®, Jerome Russell® and SuperNail® are all divisions of American International Industries. www.aiibeauty.com

Bluefield Associates, Inc.

A look into this successful company

Founded in the early 1990s, Bluefield Associates, Inc., has been studying and applying science to the art of beauty amongst people of African descent. Dr. Iheatu Obioha, the founder and President of Bluefield Associates, Inc., graduated from the University of Maryland with a Business Administration degree. He then took a different direction from most Nigerians that came to America to pursue their educational dreams by not returning to his native country. He decided to take the entrepreneurial route of working for himself in America. He saw an opportunity in the emerging ethnic cosmetics category. In the early 1970s, African nations were developing huge appetites for ethnic hair care products made in America by companies such as SoftSheen, Pro-Line, Luster, etc. These products were difficult to buy in most SubSaharan African countries, as the U.S. based companies did not have distribution outlets. Dr. Obioha started his career as a trader taking suitcases of these products to countries such as Nigeria, Ghana and Cameroon. As his sales increased in these countries, so did his knowledge of doing business in Africa and local market needs. He eventually had his “Aha” moment with his interaction with the local cosmetic distributors. He discovered a huge void for skin care products that address the problems of people of African descent. To start the process, Dr. Obioha consulted with some of Europe’s dermatologists and chemists to determine what defines the skin of people of color and to categorize the primary skin concerns of dark skinned women. Scientifically, Caucasian skin is physically and physiologically different than darker skin, or that of African descent. There is a distinct chemical difference between Caucasian skin, which produces a compound called pheomelanin, and dark skin, which produces a compound called eumelanin. The overproduction of eumelanin in skin of people of African descent results in problems such as hyperpigmentation, excessive oiliness, dry patches, and razor bumps. Bluefield Associates Inc., launched the Clear Essence® Skin Care brand in 1992 and introduced it to the Nigerian market first. The initial line of

products consisted of a cleansing medicated bar soap, a fade cream, and a skin beautifying milk (lotion). The 3 SKUs were specifically formulated to treat dark spots, uneven skin tone, and blemishes. Within the last 20 years, the Clear Essence® company has grown to 20 SKUs, distributed in over 20 African countries, 7 European countries, and 500 beauty supply stores in North America. Currently, the bulk of our business in done via physical shipping of products from the Ontario, Calif. plant to the distributors around the world with 70 percent of the sales realized within the African continent as the brand enjoys a level of regard in that region. There is a growing and latent demand for Clear Essence Skin Care products in North America, driven by immigration and travel to and from Europe and Africa. Globally, people of color are exponentially increasing in population, buying power and access to disposable income. Historically, the larger main market, cosmetic companies had over looked this emerging consumer but are now rushing to deliver products to this group through R&D initiatives and marketing strategies that are very inclusive of this demographic. Additionally, these big cosmetic companies are buying market entry via acquisition of small ethnic brands that enjoy consumer loyalty. For example, L’Oreal and Revlon have purchased black-owned firms and brands such as SoftSheen, Pro-Line, etc. Bluefield Associates, Inc., has a complete manufacturing plant in Ontario, Calif., where our chemists take great pride in carefully studying black skin including its structure, to develop the best products for people of African descent. Bluefield Associates Inc., provides private label manufacturing services for ethnic skin, hair, botanical and OTC products. From development through production and delivery, our team and high-tech FDA approved faculty combine to ensure efficient, consistent and quality products. Our fully equipped Quality Control laboratory provides the most rigorous raw material and finished product testing in the industry, assuming top quality results. Learn more about the company at www.bluefieldinc.com, and the Clear Essence Skin Care brand at www.clearessence.com.

Bronner Bros. Mid-Winter Hair Show | Atlanta World Congress Center | February 21 - 23

by Dr. Edward Tony Lloneau

The Bronner Bros. International Hair Show is the largest and most prestigious professional ethnic show in the world, and has been for over 68 years in Atlanta, Ga. The show started in 1947 by Brothers Nathaniel and Arthur Bronner at a YMCA and later moved to the Hyatt Regency Hotel where it prospered and grew for many years. The show later outgrew the hotel and moved to the Atlanta merchandise mart. After two years it outgrew that venue and moved to the Georgia World Congress Center shortly after it opened. There it remains today where it had room to grow, as it has in the last 12 years. The show is now headed by the sons of Nathaniel. Bernard and James Bronner are the principal curators of the show with expert assistance from Mamie Bell and Erika Respress who oversee the trade show and educational aspects of this event along with others who tirelessly work to maintain its success. This years’ show has over 300 exhibitors, and up to 100 educators conducting 88

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classes that cover the entire professional general and ethnic Cosmetology spectrum. The show starts on Saturday, February 21 with the opening of the trade show, then that evening a really entertaining comedy show. The next day (Sunday) an inspirational church service officiated by the Rev. C. Elijah Bronner will start your day off on the right track as you venture into the giant exhibit hall where the manufactures await your presents with all manners of new ideas and renovations that you may have only read about, but can now experience. The classes are ongoing all day, and most of them are offered at no extra charge. That night is the hair styling contest, which is more than a contest, but a very unique entertaining show with spectacles that are enlightening and amazing. If you want to be informed, educated and entertained all at the same time and place, then this show is the place to be! For more information call (770) 953-4247 or go to the website, www.bronnerbroshairshow.com.

IndustryNews

February 2015 OTC Beauty Magazine

IndustryNews SoftSheen-Carson Laboratories® Optimum Salon Haircare® Introduces Amla Legend Moisture Remedy Shampoo and Conditioner with Amla Oil Intensely nourishes and moisturizes for hair that looks and feels rejuvenated! Optimum Salon Haircare, a leader in salon-quality products for multicultural hair, is excited to introduce Optimum Amla Legend Moisture Remedy Shampoo and Conditioner, a system designed to deliver intense hydration and nourish even dry, damaged hair. This bundle is ideal for all hair types and textures to visibly rejuvenate hair with supreme strength and legendary shine. The new Amla Legend Moisture Remedy Shampoo and Conditioner are infused with Amla Oil, the best kept beauty secret for beautiful, thick, full hair. Derived from the legendary Amla Superfruit from India, Amla is a powerful anti-oxidant, rich in vitamins and minerals, known for its naturally rejuvenating properties. “We’re excited to bring the Amla Legend Moisture Remedy Shampoo and Conditioner to the market,” says Johnny Wright, celebrity stylist and SoftSheenCarson Artistic Style Director. “They provide a rich, creamy lather that leaves the hair soft, manageable and intensely moisturized.”

Hydeia Broadbent

• Optimum Amla Legend Moisture Remedy Shampoo — Nourishes and strengthens weak damaged hair. Spreads evenly and detangles hair leaving soft and manageable. Ideal for all hair types and textures including natural and relaxed. • Optimum Amla Legend Moisture Remedy Conditioner — Delivers intense hydration for stronger and more nourished hair. Provides superior detangling and leaves hair soft, hydrated and manageable. Ideal for all hair types including natural and relaxed. SoftSheen-Carson has brought this beauty secret to consumers with the Optimum Salon Haircare Amla Legend Rejuvenating Ritual infused with the legendary power of Amla Oil. The Optimum Amla Legend Moisture Remedy Shampoo and Conditioner became available beginning January 2015 in mass drug and beauty supply stores nationwide. For more information, visit www.optimumsalonhaircare.com.

Ampro Industries, Inc. Partners with International HIV/AIDS Activist Hydeia Broadbent to Bring You “A Positive Message”

It is well known that Ampro Industries, Inc. is a leader when it comes to giving back to the community. The company truly believes in going the extra mile for those who have kept their styling gels number one for decades. This year, Ampro is increasing awareness of their philanthropic activities through a new campaign called, “A Positive Message.” In the past, Ampro has worked with organizations such as the Parkinson’s Disease Foundation and the Mid-South Susan G. Komen Race for the Cure to help bring awareness to their organizations and share their purposes with Ampro consumers. Through its new “A Positive Message” campaign, this year Ampro will work with International HIV/AIDS Activist Hydeia Broadbent to show Ampro consumers the positive life one can live with HIV/AIDS, how one can protect him/ herself from contracting the virus and what they can do to help find a cure. “I’m excited to be partnering with a beauty brand like Ampro. Their gel and styling products are a staple in my hair care regime, and that of many AfricanAmerican women,” said Broadbent. “We’re happy to welcome Hydeia as the new face of our brand and new ‘A Positive Message’ campaign. By partnering with Hydeia, we’re hoping to share the message of her positive life with consumers nationwide,” said Camille Wright, vice president of public relations, Ampro® Industries, Inc. Born HIV positive, Ms. Broadbent has devoted her life to setting a positive example. Since age six, Hydeia has spoken publicly about her status and by age twelve, appeared on many national television programs including Oprah,

20/20, Good Morning America, and “A Conversation with Magic Johnson” on Nickelodeon. She has been featured in prominent publications such as The New York Times, People, Teen People, Essence, Ebony and Sister 2 Sister and has received numerous awards for her efforts. Having recently celebrated her 30th birthday, Hydeia spends her time spreading the message of HIV/AIDS awareness and prevention by promoting abstinence, safe-sex and the importance of getting tested. “With African-American women at a higher risk for contracting HIV, Ampro is standing with me to be a part of the solution,” explained Broadbent. “So, I want to encourage women to get tested for HIV, and to know their status.” According to the Centers for Disease Control, the estimated rate of new HIV infections for African-American women is 20 times that of Caucasian women and almost 5 times that of Hispanic/Latino women. Since 1988, World AIDS Day has united the international community in the fight against HIV/AIDS. Broadbent has made it her life’s mission to raise public awareness about HIV/AIDS, the importance of getting tested and the stigma that comes with living with the disease. Broadbent is telling her coming of age story in hopes of empowering African American women and girls to take care of their bodies—mentally, spiritually and physically. Do your part to help further Hydeia’s efforts to find a cure by visiting until.org and use promo code “Hydeia.” You can also learn more about what you can do to support Broadbent in the fight against HIV/AIDS at www.hydeiabroadbent.com.

Andis Sponsors Great Clips Great Clipper Event Clipper manufacturer partners with chain salon for national cosmetology school education program Andis, a leading manufacturer of clippers, trimmers and heat styling tools since 1922, will be a sponsor of the Great Clips Great Clipper Event to be held February 1 – March 31, 2015; and will be the premier sponsor of the event in 2016. The Great Clipper Event will visit cosmetology schools across the country and will deliver an educational program on the foundations of clipper cutting. Students will be given the opportunity to win scholarships, professional tools and more. There is no cost to participate for school owners, educators or students. “Andis will contribute a wide range of support including a clipper care card for every attending student and product bundles valued at $500 for five students and five educators. The bundles include detachable blade clippers, 90

OTC Beauty Magazine February 2015

adjustable blade clippers, trimmers, ProDry+ hair dryer and maintenance items—everything needed to cut and style any hair texture,” says Karen Formico, VP of marketing at Andis. “The sponsorship of the Great Clipper Event is a natural fit for Andis and it provides a great opportunity to introduce clipper cutting to the next generation of stylists,” adds Formico. Cosmetology schools may register from January 1 – February 15, 2015 at www.greatclips.com or email greatclipperevent@greatclips.com. For more clipper cutting education, visit www.andis.com/getthelook/.

IndustryNews

February 2015 OTC Beauty Magazine

IndustryNews New from Makari!

Makari de Suisse is proud to introduce their new Argan and Carrot Oil line. This product collection offers intense advanced lightening power, enhanced with Vitamins E, C and Organiclarine™. Give your customers what they need to lighten and improve their skin’s radiance! www.makari.com

Extreme Carrot and Argan Serum Makari Exclusive Toning Serum with argan and carrot oil lightens and tones skin. It clears and lightens the skin complexion with only natural ingredients.

Extreme Carrot and Argan Soap Achieve that flawless, blemish free, younger and lighter skin tone in no time. The Makari Exclusive Exfoliating Soap with argan and carrot oil is created to leave skin with a healthy glow. Feel the difference after the first use.

Extreme Carrot and Argan Gel Makari Exclusive Toning Gel with argan and carrot oil contains natural lightening ingredients that lighten skin tone from dark to light. This is a gel that keeps the skin smooth, moisturized and light.

Extreme Carrot and Argan Lotion Makari Exclusive Toning Milk with argan and carrot oil contains natural vitamins and glycerins. The natural oils lighten the skin complexion without damaging skin, leaving the skin tone clear and healthy. Extreme Carrot and Argan Cream Makari Exclusive Toning Cream with argan and carrot oil lightens the skin tone and fights dark spots. It is a perfect moisturizer for skin.

Nadinola® Cocoa Butter Cream Package Redesign

J. Strickland & Co. wants to announce the package redesign on its top selling Nadinola® Cocoa Butter Cream. The only change is in the label and its updated look—using almost the same colors and jar, and same great cocoa butter cream inside! Here are some online reviews about this great product:

“I absolutely love this Cocoa Butter!! Truly a holy grail in my book. A friend gave it to me to keep after I stayed with her and I have been using it ever since. First off the smell is heavenly! It smells good enough to eat. I use it all over my legs, arms, and face. It really soaks into my skin and leaves it feeling soft and moisturized. It is very cheap and you get a lot of product. Definitely worth a try and I will continue repurchasing!” “This is a really good product. I use this as a foot cream and it works very well. I really have no complaints. It has a nice, light scent. It’s very fluffy, has the same consistency as Nivea Soft. I love the fact that I can purchase this for only $1 and it does better than some other expensive cream brands. I have also used this as an all over body cream in the past and I was pleasantly pleased.”

“Is it considered a good thing or a bad thing when you cannot stop applying a product? I love love love love love love this! Everything about this product is perfect.”

“The price makes me want to keep using and using. It’s always good to use a cream on your hands, mine definitely always need it. This is such a treat to put on too. It smells like rich chocolate pie or just cocoa butter in general (obviously). With cocoa butter as only the second ingredient you know that you will get moisture that packs a punch. “ “I love this product! It absorbs quickly, smells yummy and softens hands and elbows with no greasy feeling after. I only paid $1.00 for it!” “One of the best multi-takers ever! I use this on my feet, skin, and even in some of my conditioners to help tame down frizz. The best part about this is how cheap it is!”

SoftSheen-Carson Laboratories® Dark and Lovely® Introduces New Au Naturale Moisture L.O.C. Collection for Natural Hair Dark and Lovely launches first-ever hair care collection inspired by user-generated product-layering method of liquid, oil and cream.

Dark and Lovely® Au Naturale, the award-winning #1 new hair care line for natural hair*, is excited to introduce Moisture L.O.C.: a product layering haircare regimen designed by naturalistas to lock in endless moisture for curls that won’t dry out. Inspired by the L.O.C. Method, a popular layering technique used by women with naturally curly hair to maximize moisture retention, the new Dark and Lovely Au Natural Moisture L.O.C. collection infuses hair with moisture, leaving curls plush and pliable. Formulated with a powerful combination of nurturing ingredients including Coconut and Moringa Oils, Au Naturale Moisture L.O.C. penetrates deep inside the hair; leaving hair deeply nourished, shiny and healthy for a full week.

“Our brand development team was inspired by the L.O.C. Method; a moisture-sealing process that rose to popularity among bloggers, vloggers and consumers in the natural hair community,” says Mezei Jefferson, Director of Education, SoftSheen-Carson. “We’re excited to bring this synergistic Au Naturale Moisture L.O.C. line to the marketplace, where a dedicated system previously did not exist. Thanks to these new recipes, for the first time layering is more than a method; it’s a moisturizing regimen.” Learn more at www.darkandlovely.com/Moisture-LOC.

L.O.C., an abbreviation for liquid, oil and cream, is an easy-to-remember step-by-step moisturizing haircare process, with products applied to the hair in the following order: • L: Liquid Leave-In conditioner prepares the hair to absorb moisture • O: Oil Cocktail absorbs into each strand • C: Sealing Cream is the final step to seal in moisture *According to IRI Dollar Sales in the US, Dark and Lovely Au Naturale was the #1 new hair care line for natural hair in 2013.

OTC Beauty Magazine February 2015

February 2015 OTC Beauty Magazine

ShowCalendar February: 1-5 ECRM/EPPS Cosmetics, Fragrance and bath Henderson, NV www.ecrm.marketgate.com

21-23 Bronner Bros. International Beauty Show Atlanta, GA www.bronnerbros.com

28-March 1 2nd Annual Black Hair Expo and Trade Show El Paso, TX www.elpasonaturalhairexpo.com

March: 1-2 Professional Beauty Durban Durban, South Africa www.probeauty.co.za

1-4 Global Beauty and Wellness Exchange Charleston, SC www.globalbeautyexchange.com

2-3 Professional Beauty Bangalore Bangalore, India www.professionalbeauty.in

2-3 Beauty World Japan Fukuoka Fukuoka, Japan www.beautyworldjapan.com

Ad Index Advanced Beauty Systems �� 7 www.cantubeauty.com

JF Labs/AFAM ��29, IBC, Poster www.jflabs.com

RA Cosmetics ��76, 84 www.racosmetics.com

American International ..........101 www.aiibeauty.com

J. Strickland & Co. ��79 www.jstrickland.net

Smooth Care ��58

Andis Co. ��15 www.andis.com

KAB Brands ��65 www.aphogee.com

SMSi-Urban Call Marketing, Inc. ��44 www.segmentedmarketing.com

Belson ��13 www.belsonproducts.com

King Research .............................42 www.barbicide.com

SoftSheen-Carson ��27, 91 www.softsheen-carson.com

City of Hope .............................103 www.cityofhope.org

Liquid Gold Bonding/Lloneau Products ......96 www.liquidgoldbonding.com

Sparks Hair Color ��5 www.sparkscolor.com

Dream World, Inc. ............. 8, 22, 32, 33, 64 Ecoco, Inc. ..................Cover, 57, 93 www.ecocoinc.com Fantasia Ind. ��75 www.fantasiahaircare.com Farouk Systems, Inc. ��35 www.farouk.com

Mitchell Group ��21 www.mitchellbrands.com Mane Selection �� 2, 3

Strength of Nature ��87, 104 www.strengthofnature.com

Maxi Professional ��60

Ten Pro ��94

Namaste Laboratories ��11 www.orshaircare.com

Taliah Waajid Natural Hair Products ��99 www.naturalhair.org

Nature’s Protein ��23 Fisk Industries ��25 www.fiskgroup.com Helen of Troy ..............................41 www.hotus.com House of Cheatham ��81 www.houseofcheatham.com Inspired Beauty Brands � 9, 48, 89 www.haskbeauty.com JBS Beauty Club ��14, 76

NouriTress Hair Products, LLC ��51 www.nouritress.com Oster Prof. Products .................49 www.osterpro.com Pak Cosmetics ...........................53 www.pakcosmetics.com Queen Helene ��38, 52 www.queenhelene.com

JBS Hair �� 28, 34, 61, 80, 86 www.jbshair.com

8-10 IBS New York New York, NY www.ibsnewyork.com

March:

9 18th Beauty Expo USA

21-23 America’s Beauty Show

Chicago, IL www.beautyexpousa.com

Chicago, IL www.americasbeautyshow.com

15-16 South Florida Beauty Show

23-26 Beauty Professional Malaysia

Ft. Lauderdale, FL www.ibeautyshow.com

Kuala Lumpur, Malaysia www.beautyprofessional.com.my

20-23 Cosmoprof Bologna

29-30 Spectrum International Beauty Expo

Bologna, Italy www.cosmoprof.com

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Straight Arrow/Mane ‘n Tail ��77 www.manentail.com

Los Angeles, CA www.sibe.us

Wella,The Salon Professional Division of P&G �� IFC, 1, 39, Poster Xtreme Beauty International �� 43, 74, 95, BC www.xbi.co

Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What color product do you sell the most of in your store—cosmetics, hair color, tools that are vibrantly hued, or something else? 1. 여러분의 매장에서 가장 많이 판매하고 있는 컬러 제품은 무엇입니까 – 화장품, 헤어 컬러, 활기넘치는 색조의 기구들, 혹은 다른 제품들?

2. Does the Valentine’s Day holiday bring increased sales to your store? If so, are there certain products customers purchase more around this time?

2. 발렌타인 데이 휴일은 여러분의 매장에 매출을 증가시킵니까? 그렇다면,

이 시기에 고객들이 더욱 많이 구매하는 특정 제품이 있습니까?

3. What is your favorite trade show to attend during the year, and why? 3.한 해 동안 참석한 박람회 중 가장 좋았던 것은 무엇이며, 그 이유는 무엇입니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어

이름)

_____________________

State (주) _________________________________ 102

OTC Beauty Magazine February 2015

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

September 2013 OTC Beauty Magazine

Soft and Beautiful® Botanicals™ ultra nourishing™

Deep Conditioning Repair Masque

The NEW Soft and Beautiful® Botanicals™ invites you to discover the ultra nourishing™ Deep Conditioning Repair Masque. The perfect solution for all textures, Soft and Beautiful Botanicals Deep Conditioning Repair Masque allows you to achieve unparalleled manageability and softness without the frizz. This product is formulated to gently and naturally provide three times the moisture and shine with natural plant oils and butters such as shea butter, coconut oil and argan. The masque also features olive oil and vitamin E for fortification and aloe for added protection. This fantastic new product can be found for less than $10 at your local beauty supplier in a 15 oz. jar or in a convenient 1.5 oz. single-use packet. For more information, please visit www.softandbeautiful.com. 104

OTC Beauty Magazine February 2015