OTC - February 2020 by OTC Beauty

February 2020 | $6.00

General Merchandise Edition

5 Top-Selling Items You Need Now! Properly Merchandise Detanglers & Leave-Ins

Label Reading Whatâ&#x20AC;&#x2122;s In Your Shoppersâ&#x20AC;&#x2122; Favorite Products?

I N T RO DUCING NEW

DARK & LOVELY FOR PROTECTIVE STYLES

UNAPOLOGETIC CARE FOR YO U R P R O T E C T I V E S T Y L E B R A I D S ,

Tension Tamer

Helps relieve scalp tension with no flaking

W E AV E S ,

Cleansing Water

Easily wash your hair without disrupting your style

W I G S

Hair Refresher

Up to 24 hours of clean, fresh hair with no residue

L O C S

Detangling Cream

Helps remove build up during take down & moisturizes

8 / 10 CONSUMERS WOULD RECOMMEND TO A F RIEND!

DARK & LOVELY #1

HAIRCOLOR BRAND

DESIGNED FOR WOMEN OF COLOR* *Women of African Descent

February 2020

c ont en t s

In Every Issu e

8 Editorial Letter

Be the One-Stop Shop

10 Expert Advice

Royal Oils Collection By Head & Shoulders: A Collection Fit For A Queen

12 Marketplace

Picking Up the Essentials

37 Urban Call Briefs

Leadership Profiles in Beauty

20 How Should You Sell It? Detanglers & Leave-Ins

48 Therapy Trends

Destination Beauty Diversity

50 Industry News

42 Top Sellers

We take a look at the Top-Selling Stylers at Jinny Beauty Supply.

44 Feature

Trends Forecast for 2020

The New Year is ripe with new trends that include innovations, unlike anything we’ve ever seen before. OTC Beauty Magazine had a chance to speak with your favorite brands to find out what’s coming, and we were surprised to learn of all of the new innovations. Here are some of the trends you’ll want to keep your eyes peeled for.

24 Knowledge To Know

Reading Labels: Understanding the Fine Print and Choosing the Right Products By Dr. Edward Tony Lloneau

The ingredient that attracted you to a product may contain less of that item than other ingredients listed on the back of the label. This is because the ingredients must be listed in the order that exists in the product. That statement may have been a little misleading because most hair-benefiting ingredients are so potent that it only requires a small amount to bring about the advertised results. That fact is, it’s important to know how to read labels, so you can understand what you’re putting in your hair.

57 Show Calendar 61 Ad Index ON THE COVER

62 Reader Feedback 독자 피드백

64 Product Spotlight

Lottabody Milk & Honey

OTC Beauty Magazine February 2020

There’s no doubt that the Mane Choice Hair Solution is constantly expanding. The company is always releasing an exciting new collection to the masses. We’re willing to bet that your customers and fans of the brand will love the Tropical Moringa line for endless moisture at all times. To learn more, visit www.themanechoice.com.

OTC Beauty Magazine February 2020

February 2020

c ont en t s

30 Business Tips

Build Robust Customer Relationships by Taking a Proactive Approach By Jill J. Johnson

While todayâ&#x20AC;&#x2122;s sales process can appear streamlined and online, it creates complexities and confusion for consumers who have vastly more options in a global marketplace. The internet has blurred traditional sales territories because consumers can now search the world for the products and services they want or need. Finding the right one requires them to weed through many alternatives so they can make optimal purchasing decisions. Proactively building robust and trusting relationships with your customers provides opportunities to become their top advisor and go-to vendor.

The 3 Disciplines of Strategic Thinking By Rich Horwath

A survey conducted with 400 talent management leaders found that the No. 1 most valued skill in leaders today is strategic thinking. Unfortunately, research with 154 companies found that only 3 out of every 10 managers are strategic. So, yes, the ability to think strategically is essential. The real question is, how can you continually hone your strategic thinking skills in order to thrive in todayâ&#x20AC;&#x2122;s everchanging business landscape?

JNPDP2 Nail Lacquer Garlic&Cacium

JNPDP1 Nail Lacquer Neon Asst

120-color collection Best Quality based on Price Money back if shoppers do not repeat purchase

JNPDIS 60 Colors / Each 6pcs

JNPDIS2 60 Colors / Each 6pcs

JNPSDIS 120 Colors / Each 6pcs

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EXCLUSIVELY AT JINNY & DREAM WORLD, INC.

OTC Beauty Magazine February 2020

Unleash r You

y t i v i t a e Cr WITH

PAINTS ™ SEMI-PERMANENT HAIR COLOR

NERW RY

BE C TION CO L L E

No ammonia. No peroxide. No parabens.

FOLLOW @wellacolorcharm LIKE facebook.com/wellausa SUBSCRIBE youtube.com/wellausa

FOR MORE INFORMATION VISIT WELLA.COM/PAINTS

OTC Beauty Magazine February 2020

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Director:

Rachel Lim rlim@jinny.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Rich Horwath Jill J. Johnson Dr. Edward Tony Lloneau

Columnists:

Lafayette Jones Elayne McClaine

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 6

OTC Beauty Magazine February 2020

Editorial Letter by Jessica De Vault Hale

Be the

One-Stop Shop I’ve been living in the city of Atlanta for more than three years. During this time, I’ve discovered the importance of consolidating my errands and finding ways to limit how many places I visit to handle all of my day-to-day affairs. If I need to grab a few groceries, plus a few personal items, I’m inclined to go to a big-box retailer that offers a little of both. The notion of traveling to two or three places to gather what can be found at one store seems problematic, especially when big-city traffic is a factor. Addressing the desire for convenience is a must for beauty supply stores. Sure, you can’t offer groceries at your store, but you can provide other forms of general merchandise that is loosely related to hair care and beauty to save your customers a trip to another store. This can be as simple as providing miscellaneous items such as headbands and combs on-site or offering flip flops or leggings if customers need a pair. It’s important to realize that general merchandise is the key to staying competitive. Chances are, you’ve lost customers to bigger stores offering more than just liquid hair products. Choosing the right forms of general merchandise can be the tricky part, though. In this edition of the magazine, we’ll tell you about the five most popular products at Jinny Beauty Supply, and share our must-have list to inspire your next restocking purchase.

Jessica De Vault Hale EDITOR

OTC Beauty Magazine February 2020

Position yourself as the one-stop neighborhood shop to ensure your customers not only come back but spend more every time.

no wash. no worries.

• Fights Odor • Refreshes Curls • Helps Soothe Scalp

For 24 Hours!

Ask your sales representative. DevaCurl is available for purchase only in the continental US, excluding NY, NJ, MD, DC, VA and only available for resale through your physical OTC store location.

OTC Beauty Magazine February 2020

Expert Adivce

ROYAL OILS COLLECTION BY HEAD & SHOULDERS: A Collection Fit for a Queen HEALTHIER SCALP, HEALTHIER HAIR IN JUST 3 WEEKS

Your customers know the negative effects of dry, itchy scalp. Although she is twice as likely to experience scalp issues, she is half as likely to use anti-dandruff products due to concerns of hairstyle longevity. That’s why we’ve created the ultimate scalp care solution. Your customers can now achieve long-lasting scalp relief and experience a healthier scalp and healthier hair in just 3 weeks.

HEALTHY HAIR STARTS WITH A HEALTHY SCALP

The new Royal Oils Collection is designed with an effective ingredient that soothes the scalp and provides long-lasting relief from dryness, itching and flaking.* The products help to balance natural moisture levels for healthy scalp and hair.* Coconut oils leave hair luxuriously moisturized. This unique line of six products is developed to maintain hair and scalp health. The collection is also great for keeping the scalp healthy while wearing protective styles, locs and twists. *associated with dandruff

ROYAL OILS MOISTURIZING COWASH Unlike your customer’s usual co-wash, this product gently cleans and hydrates her scalp and hair. This moisturizing co-wash removes build up and refreshes from root to tip. As a low-lather product, it’s rich with a fresh coconut scent. It’s also perfect for detangling relaxed and natural hair, making it easy to comb and brush out tangles.

ROYAL OILS INSTANT SOOTHE SCALP ELIXIR

The no-rinse elixir is free of alcohol* and features cooling menthol and peppermint oil to instantly soothe dry, irritated scalp on contact for all day, 24-hour scalp and itch protection*. *contains no ethanol

ROYAL OILS DAILY MOISTURE SCALP CREAM

This light, fast-absorbing cream nourishes the scalp. Designed for use between wash days, the leave-in formula is free of sulfates, mineral oils and dyes. This product is great for protective styles, twists and locs. twists and locs.

TOTAL SCALP CARE TO HONOR EVERY UNIQUELY BEAUTIFUL HAIR TYPE

The Head & Shoulders Technology featuring ZPT and zinc carbonate is a truly smart solution to address scalp discomfort. It is highly efficient in adapting to the unique and constantly changing needs for Black women’s scalp and hair from one hair wash to the next.

DEVELOPED BY THE ROYAL COUNCIL

Each product in this line-up were perfected by Black hair experts with active ingredients developed with dermatologists to relieve an itchy scalp*, prevent flakes* and itch and provide long lasting scalp relief.** *as associated with dandruff **with regular use

RESPECT THE CROWN

Cater to your customer’s textured hair need with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair. 10

OTC Beauty Magazine February 2020

ROYAL OILS DEEP MOISTURE MASQUE

Designed to work with the Royal Oils Moisture Boost Shampoo, this hair masque delivers smoothness, moisturization, and conditioning for healthy relaxed or curly hair. It is formulated to seal in scalp moisture, leaving your customer with touchable, soft hair.

ROYAL OILS MOISTURE BOOST SHAMPOO This fresh coconut scent shampoo cleanses hair and scalp to remove buildup. It’s free of parabens and dyes, with long-lasting odor protection. It also provides your customer with light-weight, long-lasting hydration without fear of stripping away moisture.

ROYAL OILS MOISTURE RENEWAL CONDITIONER

Customers can use this moisturizing conditioner to restore scalp and hair moisture, leaving hair touchably soft and healthy. It’s free of sulfates, parabens and dyes.

Beautiful Hair is Our Business APHOGEE STYLE & WRAP MOUSSE Great for All Textures and Styles — from Straight to Curly — from Wraps to Braids! • Superior long lasting hold, body and shine • Quick drying, heat protecting, non-sticky • For wrapping, setting or thermal styling

...nothing works like ApHogee.

ApHogee Style & Wrap Mousse provides protection against heat and hair breakage. Our alcohol free formula adds incredible shine and body creating definition without leaving hair crunchy — making it the perfect choice for wraps, sets, twists and defining curls.

OTC Beauty Magazine February 2020

MARKET PLACE

Picking up the Essentials

When you’re in a store, it’s natural to want to pick up every item you need to avoid making a second trip elsewhere. That same logic applies to a beauty supply store. Sure, customers drop by to pick up their must-have hair products, but they are also getting beauty, personal care and even home items. Supplying the products they need is a surefire way to guarantee an increase in sales. Here are a few of our favorite products to add to the shopping basket at an OTC store.

Lip Balm

You always need lip balm, especially when it’s cold outside. That’s why many are relieved to see a Carmax display near the cash wrap because it’s something you may not remember until you’re ready to check out. Carmax is the perfect balm to have on hand, and its bright packaging is immediately recognizable.

Lotion

Dry skin is a no-no, so running out of lotion is never an option. Your shoppers will appreciate your having an ample supply of moisturizers to choose from, especially when you carry brands like Palmers. Palmer’s Coconut Oil Body Lotion is one of those items that customers have easily come to depend on as working well for skin hydration.

OTC Beauty Magazine February 2020

Comb

Whether you’re an amateur needing a comb or a barber looking for a tool to help you cut hair, the Andis Taper Comb is going to always be in demand. Position a display of combs near your barbering tools to ensure customers grab it when they purchase clippers and trimmers.

Hair Removal

Hair removal tools are just as important as having lotions on hand. Nair Hair Remover Lotion is a well-known name that shoppers know will rid them of unwanted body hair quickly and efficiently. In as little as 3 minutes, legs can be hair free and stay that way far longer than with shaving.

Air Fresheners

You may have shoppers who enjoy the Gonesh Incense sticks. Now they can get their favorite scents in spray form with Gonesh Air. It only takes one spritz to replicate these well-known fragrances on the go. Set these items near your cash wrap for easy grab-and-go purchases.

Shavers

When a woman is buying products for her hair, she will undoubtedly need a few beauty products, too. One essential is a shaver that can be used for a number of needs. Whether youâ&#x20AC;&#x2122;re grooming your eyebrows or ridding other areas of your body of a few unwanted hairs, the Tinkle Womenâ&#x20AC;&#x2122;s Shaver is a tool that every woman should have on hand.

OTC Beauty Magazine February 2020

Picking up the Essentials

Jumbo Shower Cap

Did you know a lot of customers prefer to deep condition their hair with a shower cap? When they come to your store to buy a deep conditioner, you’ll want to have the Dream World Jumbo Shower Cap nearby. Even shoppers with long thick hair will be able to fit their tresses underneath these extra large caps.

Sponge Pads

Getting all dolled up is fun until it’s time to remove all of that makeup. That’s where the Spectra Cosmetic Pads come in. They are perfect for removing makeup – with makeup remover – or applying first aid. Whatever the reason, this beauty staple will most definitely be on your shoppers’ list.

Fabric Shaver

There’s nothing worse than finding lint balls and other fabric pills on your favorite sweaters or blankets. Around this time of year, this is when these items become noticeable. This Dream World Fabric Shaver is the perfect solution for this issue.

OTC Beauty Magazine February 2020

NATURALS

NEW

GET SILKY, SHINY LUXURIOUS HAIR! The newest line from Fantasia made with plant-based ingredients for natural hair repair and that silky shine you’ve been looking for!

AVOCADO Prevents Hair Loss Moisturizes Strengthens Hair Root Adds Shine CILANTRO Promotes New Hair Growth Essential Vitamins & Proteins Hydrates & PH Balances Hair & Scalp

@ICFantasia

Fantasiahaircare

Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA OTC Beauty Magazine February 2020

Picking up the Essentials

Facial Cleanser

Facial cleanser is something everyone uses, but the Dermactin-TS Daily Facial Cleanser is one that your customers will love. The brand’s line of face washes targets specific skin problems, like this Vitamin C version that can help brighten skin with daily use.

Soap

Black soap has long been a popular beauty product for people trying to even out their complexion. That’s why Sunflower Black Soap is a great choice. Sunflower mega care products incorporate natural botanicals like argan, olive and jojoba oils coupled with advanced hair therapeutic technology to deliver rich moisture with a sheer, lightweight feel.

Deodorant

When you’re on the go, it’s great to have a body spray that freshens and provides a clean scent for the day. Lucky Tiger Deodorant and Body Spray is the perfect option for the fellas and is an easy way to avoid a trip to the grocery store. Plus, this spray is made with natural ingredients for added peace of mind.

OTC Beauty Magazine February 2020

G S I H B O E W H T 2020 역대 최대규모의 2020년 지니 트레이드쇼

FEB 23RD

MARCH 1ST

MARCH 8TH

MARCH 22ND

MIAMI

ATLANTA

NEW JERSEY

CHICAGO

OTC Beauty Magazine February 2020

JINNY - Chicago 3505 N. Kimball Ave. Chicago, IL 60618

Lo Sh ca ow tio n

JINNY - New Jersey 2704 Cindel Drive Cinnaminson, NJ 08077

Lo Sh ca ow tio n

JBS Beauty Club 4300 Northeast Expy Doraville, GA 30340

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JINNY - Miami 16241 N.W. 48th Ave. Hialeah, FL 33014

GRAND OPENING OF OUR NEW LOS ANGELES LOCATION Lo Sh ca ow tio n

MARCH 29

Jinny - Los Angeles 6060 East Slauson Ave. Commerce, CA 90040

Los Angeles OTC Beauty Magazine February 2020

How should you sell it? Scott Zangwill

This month’s selling focus is…

Leave-In Conditioners and Detanglers These days, everyone knows that there’s more to hair care than a shampoo and conditioner. There are still a lot of hair concerns to address once the hair has been cleansed. That’s when leave-ins and detanglers come in handy. Leave-in conditioners are used to seal in moisture, while detanglers assist with ridding the hair of knots and tangles. Occasionally, both solutions can be found in one product. But one thing is for sure; these are necessary items for many of your customers.

How should I sell leave-in conditioners and detanglers? “Today’s customers have many products in the OTC stores to choose from. One of these is an extension of the core shampoos and conditioners that shoppers rely on. These days, customers are looking for leave-in conditioners and detanglers that are offered through their favorite brands. These are used when the hair is damp or towel-dried and can be sprayed in the hair to condition and help with tangles. Many products can also be poured into the palms to be liberally applied it to the hair, from the roots to the ends. In most cases, these will allow combs, brushes and sponges to go through the hair smoother and more evenly. These will also help undo knots and tangles, add shine, relieve dry scalp and increase the body in the hair. These will also help with hair breakage, making it healthier, more manageable, and tanglefree. Most of these are fine to use for color-treated hair, too. The detanglers and leave-ins, much like shampoos and conditioners, come in many scents like coconut, aloe, honey and many more. They are also available for kids. Let your customers know about these items so that they can buy an extension product from their favorite brands. That way, they’ll improve their hair, and you’ll improve your sales!”

Scott Zangwill

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com About Merchandising Specialists, Inc. We specialize in getting your new products into the stores very quickly, as we have an excellent rapport with the store owners. Not only do we put out POP material, sales sheets, and samples, we are excellent at getting turnover orders quickly, getting the new products into the store and turning monthly detailed reports, as well! If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the March issue! 20

OTC Beauty Magazine February 2020

DISCOVER INGREDIENTS SHAPED FOR YOU. #ROCK WHAT YOU GOT

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OTC Beauty Magazine February 2020

MANGO BUTTER

MURUMURU BUTTER

SHEA BUTTER

THE ULTIMATE HYDRATION FOR NATURAL HAIR

ENHANCES CURL DEFINITION

SEALS & RETAINS LONG-LASTING MOISTURE

OTC Beauty Magazine February 2020

Knowledge to Know By Dr. Edward Tony Lloneau

Reading Labels Understanding the fine print and choosing the right products In my last article, I said that the ingredient that attracted you to the product

As an informed consumer, you should know how to read labels, and

may contain less of that item than other ingredients listed on the back of

understand them. If you tried to use 100 or even 50 percent of an active

the label. Because the ingredients must be listed in the order that exists

substance, it would be too thick, too sticky, too potent, to be of any

in the product. That statement may have been a little misleading because

useful purpose as a hair conditioner. Too much of a good thing can be

most hair-benefiting ingredients are so potent that it only requires a small

devastating. Not understanding the basic ingredients in a product can also

amount to bring about the advertised results. For example, a cup of coffee

be dangerous.

is 96 percent water. Any more than that would render it too strong to enjoy. Most shampoos and dishwashing products are 85 to 95 percent water. Yet that is sufficient for its intended purpose.

Beware of Products Labeled Protein Many cosmetologists are attracted to products that claim to contain

So popular benefiting conditioners such as argan, olive, coconut, jojoba oils and vitamins, shea butter, biotin, keratin, aloe vera, lanolin, and etc. are in most products in the amount that would best benefit its advertised purpose. The other items in the product, such as gels, deionized water, creams, mineral oil and others serve as a base to support and encapsulate

protein. Indeed they probably do contain protein but not the types that can best benefit the hair. Unless the product identifies the type of protein on its label, you should be suspicious of that item and even those that do identify the protein. You should be aware of what type of proteins best benefit the hair.

the advertised substance. Another good example of this is a hair relaxer. Less than 2 percent of the total product is the active ingredient that makes it work.

Chemistry and biology have identified the contents of varying types of proteins from many different sources, such as animals, plants and minerals. Actually, all matter that comprises this earth is derived from these three

OTC Beauty Magazine February 2020

sources. The protein that can best be absorbed by the hair are referred to

the hair, it cannot repair damaged hair. Many manufacturers are able to get

as keratin, amino acids, polypeptides (PPT) and animal hydrolyze. All of

away with this type of deceit because they know that many cosmetologists

these terms refer to a protein from basically the same source, which is the

are not aware of the differences between one protein and another. This

hoof an animal such as a pig, horse, goat, cow, etc. The hoof of an animal

practice is misleading because soy protein is much easier and cheaper to

is the same substance as the cuticle layer of the hair shaft, as well as some

obtain than the aforementioned animal proteins and yet many companies

inner structures of the hair shaft. When they take the hoof of an animal

charge the same price or more for them because they make the product

and process it into the finished product that we know as liquid protein, the

appear to be thicker and more concentrated in content.

process is known as hydrolyzing, hence the term animal hydrolyze. While reading the back of a product label can be hard to understand, Many so-called liquid proteins on the market contain soy protein which is

knowing just a little bit about the listed ingredients can go a long way in

derived from a vegetable source. Although it is not harmful to the hair, the

helping you help your customers with choosing a product that is right for

hair cannot and will not absorb it, because this type of vegetable protein

them.

is foreign to the composition of the hair. However, it can aid in grooming

Meet Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118.

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OTC Beauty Magazine February 2020

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OTC Beauty Magazine February 2020

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OTC Beauty Magazine February 2020

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Controlled, defined, & Clumped Curls Loaded with healthy, natural, and extremely

moisturizing ingredients to give curls a soft and silky lightweight feel like you just stepped out of a salon!

HONEY REPAIRING SHAMPOO

HONEY DETANGLING SPRAY

Cleanses, hydrates and repairs Adds weightless shine and softness Natural Honey draws in moisture

Defines and refreshes curls Intensely conditions and softens hair Tames Frizz

HONEY DEEP CONDITIONER

Flexible, sleek style with professional hold Honey for moisture and shine No flaking, no tacky feeling

HONEY STYLING CREAM

HONEY DAILY MOISTURIZER

Repairs damage & promotes hair health Prevents breakage & tames frizz Honey and Argan Oil add moisture & shine

Moisturizes and restores softness Honey provides intense moisture Argan oil controls frizz, promotes hair growth and intensifies shine

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Professional hold to help sculpt, flatten and smooth No flaking, build-up or sticky residue

HONEY PRO GEL

Strengthens and detangles Moisturizes and restores softness Honey provides intense moisture

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URBANHYDRATION.COM OTC Beauty Magazine February 2020

Business Tips By Jill J. Johnson

Build Robust Customer Relationships by Taking a Proactive Approach While todayâ&#x20AC;&#x2122;s sales process can appear streamlined and online, it creates complexities and confusion for consumers who have vastly more options in a global marketplace. The internet has blurred traditional sales territories because consumers can now search the world for the products and services they want or need. Finding the right one requires them to weed through many alternatives so they can make optimal purchasing decisions. Proactively building robust and trusting relationships with your customers provides opportunities to become their top advisor and go-to vendor. Anticipating potential customer service challenges will help develop a framework for resolving these issues in a manner that protects your customer relationship. Software applications and marketing automation also create opportunities for enhanced customer insight and relationship development.

Team Efforts Build Strong Customer Relationships The most successful salespeople develop strong and lasting relationships with their customers. They focus on solving problems, not just making a transaction. They become an advisor their clients rely on for accurate information and solutions to address their needs. They are responsive and do not leave their clients hanging for answers. With this approach, you can anticipate opportunities for your customers and present new ideas when your customers are most likely ready to consider them. Successful sales and marketing team members work closely together to create synergies among all the communications being used to connect with customers. Production and service teams must also work in sync with sales to deliver the quality order that has been promised the customer. There is nothing worse for the client relationship than a sales person making a promise that production cannot honor. In most organizations, the production or manufacturing divisions are siloed from sales. Each has their own metrics by which they are evaluated and there is often little communication among them. When that happens, the entire customer relationship can be at risk. Enterprises that effectively calibrate and coordinate their ability to supply goods and services the customer demands will be the most successful over the long-term. They minimize waste and scrapped inventory because 30

OTC Beauty Magazine February 2020

they are creating specific products their customers want and will buy. Sales relationships that have been strategized throughout the enterprise provide the best opportunities for gaining accurate customer intelligence on product specifications and anticipated sales volumes. The same things hold true for those selling services.

Maintaining Customer Relationships Requires Trust When working with clients who have a long-standing relationship with your organization, it can become easy to take them for granted. Personal relationships often develop among the various parties on both sides. Frequently this evolves into a high trust relationship. When there is a glitch in service or delivery, client relationships can be jeopardized. Clients make buying decisions based on trust. If something significant interferes with the trust relationship, the entire account can be at risk. It may be a missed delivery, inferior product quality, service glitches or price-points that are too high. When this occurs, it can be easy for everyone to assume that the relationship will resolve the issue. But when it does not, everyone must remember that business is business. The personal relationships developed with care over time can vanish when suppliers make mistakes. Both parties have their own jobs to protect and their own internal political challenges. Often the best approach is for a vendor to operate on a â&#x20AC;&#x153;No Surprisesâ&#x20AC;? basis with clients. When they know there might be an issue with service or delivery, the sooner they alert the customer the more options they have to maintain the trusted relationship. Understanding the latitude and flexibility you each have when there is a problem can move you faster to finding a resolution. Perhaps it is offering a price discount for accepting some reduced quality options or including additional merchandise in the order to offset the inequity. No matter what, your client problem needs to be resolved effectively before it becomes a social media nightmare or results in the loss of a major revenue stream to your enterprise.

Effective Client Relationship Management Building and managing relationships with your prospects and key referral sources requires effort. It is more than simply having them on your mailing

list or emailing them newsletters or updates. More personal and consistent one-to-one relationships are a must in achieving your mutual goals. You have to move from passive order-taking to developing a customer relationship focused on knowing their interests and requirements. Then match your outreach and communications to move them through their decision-making cycle. Reassess your prospect management to determine if you are relying on stale efforts that do little to move the sale forward or deepen your relationship. Years ago, sales people tracked customer information on index cards. Today, robust Customer Relationship Management (CRM) software has been a game changer in managing interactions with current and potential clients. CRM integration with email marketing applications can enhance sales productivity and offer options for customer personalization. Leveraging your CRM tools helps you stay on top of customer follow-up. This requires an investment of time in capturing information into the

system. Once you do this, you can take advantage of opportunities to use its robust capability for data capture and market segmentation options. These efforts will help you more effectively manage your client relationships and provides options for efficient and appropriate outreach.

Final Thoughts Take time to review the effectiveness of your approach to customer relationship management. Don’t take your client relationships for granted. Just like any relationship, they need to be nurtured to be preserved and grown. Actively managing your customer and prospect interactions creates more opportunities for engagement. Each engagement takes you one step closer to closing another sale or selling a bigger deal than you can currently imagine. Being your customers’ subject matter expert, anticipating their needs before they do and doing their homework for them is essential to successful and lasting customer relationships. Improving your customer’s experience will build word of mouth about your effectiveness as a true sales professional – rather than just someone who manages transactions.

Meet Jill

Jill J. Johnson is the President and Founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill J. Johnson, please visit www.jcs-usa.com.

OTC Beauty Magazine February 2020

Business Tips By Rich Horwath

The 3 Disciplines of Strategic Thinking Do you get it? Translation: Are you strategic? How often have you overheard

consistent basis, there are three disciplines of strategic thinking you can

a group talking about a leader and saying, “She/he just doesn’t get it”? Do

develop to continually ground your business in solid strategy:

they say that about you?

1. Acumen: generating key business insights.

Well, are you tactical or strategic? Does it even matter? A survey conducted

2. Allocation: focusing resources through trade-offs.

with 400 talent management leaders found that the #1 most valued skill in leaders today is strategic thinking. Unfortunately, research with 154

3. Action: executing strategy to achieve goals.

companies found that only 3 out of every 10 managers are strategic. So, yes, the ability to think strategically is essential. The real question is how

Discipline #1: Acumen. One of the interesting paradoxes of strategy

can you continually hone your strategic thinking skills in order to thrive

is that in order to elevate one’s thinking to see “the big picture,” one must

in today’s ever-changing business landscape? The fact is most managers are

first dive below the surface of the issues to uncover insight. A strategic

now required to be more successful

insight is an idea that combines two or

with fewer resources. All managers

more pieces of information to create

have resources (time, talent and

new value.

capital) to varying degrees within

One of the reasons most people don’t

their organizations. So, technically, all managers are strategists. The reality, however, is that not all managers are good strategists. Herein lies the pearl of great opportunity: the deeper you can dive into the business and resurface with strategic insights, the more valuable you’ll become to your organization.

enjoy strategic planning is because the plans don’t contain any new thinking. They are repeating Albert Einstein’s definition of insanity by doing the same things over and over again and expecting different results. A key premise in business is that new growth comes from new thinking. Carve out time for you and your team to sit down

Strategic thinking is defined as the generation of business insights on a

and strategically think about the business, using the group’s insights to

continual basis to achieve competitive advantage. Strategic thinking is

identify new approaches to the business.

different than strategic planning. Strategic planning is the channeling of

Acumen Question: What are the key insights you’ve learned about the

business insights into an action plan to achieve goals and objectives. A key distinction between strategic thinking and strategic planning is that the former occurs on a regular basis, as part of our daily activities, while the latter occurs periodically (quarterly, semi-annually or annually). Strategic thinking is using a new lens to view the business. It’s not about adding more work. It’s about enhancing the view of the work and improving one’s ability to perform it. To maximize your resources and profitably grow the business on a 32

OTC Beauty Magazine February 2020

business and how are you using those to achieve your goals?

Discipline #2: Allocation. While it’s one thing to have a neatly written strategy on paper, the truth is the actual or realized strategy of an organization is a result of the resource allocation decisions made by managers each day. Therefore, it is critical to have a firm understanding of resource allocation and how to maximize its potential for your organization.

OTC Beauty Magazine February 2020

With multi-billion dollar companies going through bankruptcy on a

the fire drills begin? Fire drills come in the form of customer complaints,

regular basis, it’s obvious in today’s market that having the most resources

competitor activity and internal issues that are urgent, but not important.

guarantees nothing. It’s how we allocate resources that truly matters.

The key is to let these fire drills flame out and stay committed to the plan

The definition of strategy begins with “The intelligent allocation of

you’ve developed by focusing on your priorities, not the flavor-of-the-

resources...”. Resource allocation is at the core of strategy. Discussions

month tactics.

of strategy boil down to how to allocate limited resources to maximize

Action Question: What are my top 3-5 priorities and am I focused on them

business potential. Where are you currently investing your resources—

or fire drills?

time, talent, budget—and are they focused on your goals and strategies? While everyone has a to-do list, only the best managers also have a not-todo list. Remember that great strategy is as much about what you choose not to do as it is about what you choose to do. Allocation Question: What trade-offs will I make to focus resources?

The most important level of strategy is not corporate, business unit, or functional group—it’s YOU. The individual level is where strategy is actually created. Unfortunately, 90% of directors and vice presidents have never had any learning and development opportunities on strategic thinking. The good news is that by developing the three disciplines of strategic thinking, you can elevate yourself from tactical to strategic. The better news is that

Discipline #3: Action. How often has your team invested time in developing a plan for the year, only to see that plan slip by the wayside once

Meet Rich

in doing so, not only will you become more valuable to your organization, you’ll separate yourself and your business from the competition. Do you get it?

Rich Horwath is a New York Times bestselling author on strategy, including his most recent book, StrategyMan vs. The Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan. As CEO of the Strategic Thinking Institute, he has helped more than 100,000 managers develop their strategy skills through live workshops and virtual training programs. Rich is a strategy facilitator, keynote speaker, and creator of more than 200 resources on strategic thinking. To sign up for the free monthly newsletter Strategic Thinker, visit: www.StrategySkills.com.

OTC Beauty Magazine February 2020

2X OTC Beauty Magazine February 2020

OTC Beauty Magazine February 2020

Urban Call Briefs by Lafayette Jones

Kiah Alexandria Clingman Actress And Producer

James Clingman

Author And Award-Winning Syndicated Columnist

Kiah Alexandria Clingman Actress and Producer Kiah Alexandria Clingman is an actress and producer from Cincinnati, OH. A 2015 summa cum laude graduate of Howard University in Kiah Alexandria Washington, D.C., she received a Clingman degree in Communications with an Actress And Producer emphasis on advertising and a minor in theatre arts and history. During her time in undergrad, she had the opportunity to study theatre in London and was selected to play Laura in The Glass Menagerie by Tennessee Williams. Her love for acting took her to New York where she studied at the Maggie Flannigan Conservatory Studio. She has also studied with Sara Mornell, Matt Stanton from Dad’s Garage, and Catherine Dyer from Drama Inc. Clingman is well-known for her supporting role in Black Lightning and her comedic relief in Undercover Brother 2. She played the lead role, Chanel, in Black & Sexy TV’s series, Doing It Wrong, which premiered on Black & Sexy TV’s paid subscription service as a part of their HBCU initiative. Not only does Clingman thrive in front of the camera and stage, she loves working behind-the-scenes. Her production company, KiahCan Productions LLC, was founded in 2018 and with it she has produced and cast for seven short films, one pilot, one webseries and two music videos. She is currently producing and has a lead role in the newest web series Outlandish. She also is the lead in the web series, Thick Skin. Clingman’s love for her father, who has ALS, empowered her to direct and co-write her first SAG short film in August 2019, Eavesdropping on the Elders, which will premiere in 2020, dedicated to James Clingman. The series she is producing now, Outlandish, has over 300k views on YouTube and is steadily growing. She is currently working hard to prepare for a successful Season 2. Having worked at FOX Sports, HBO, Viacom (MTV, VH1, Comedy Central, Spike & Logo), and Weber Shandwick, she has acquired a vast

Sidney Clifton Emmy-Nominated Executive Producer

Dr. Theresa Armstead NBCL Lousiana State President, Cosmetologist And Educator

array of skills that have prepared her to take on the entertainment industry. She is working hard to combine her writing, performing, and speaking abilities in preparation for a successful career in film and television.

James Clingman Author & Award-winning Syndicated Newspaper Columnist As the former editor and columnist for the Cincinnati Herald in 1993-1996, James Clingman has given speeches and has taught, and advocated James Clingman for economic empowerment via Author And Award-Winning entrepreneurship. Clingman has Syndicated Columnist written five books on economic empowerment; his four latest books are centered on what he calls, “Life Issues.” He is a true activist, who has spent much of his life helping others. Former adjunct professor at the University of Cincinnati and Cincinnati Christian University, Clingman founded the Cincinnati African American Chamber of Commerce and played a key role in the development of twelve other Chambers around the nation. He started a public Entrepreneurship High School, taught business planning at Smart Money Community Services, established a national charitable initiative called the Blackonomics Million Dollar Club (BMDC), began a local self-help fund for those in need called O.U.R.S., Organized and United Resources for Self-Sufficiency, and played a key role in the formation of Cincinnati’s Collective Empowerment Group (CEG). He also served as Economic Development Committee Chairman and President of the Cincinnati Branch of the NAACP.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine February 2020

Urban Call Briefs by Lafayette Jones Clingman is nationally and internationally recognized for his work and his down-to-earth writing and speaking style. In keeping with his description of his linguistic acumen, he says, “I write to express, not to impress.” He is a serious writer who leads by example and puts his personal actions behind his words. For 20 years, Clingman has been an active member and servant in the church, teaching, leading singing, and even giving sermons from time to time. He attributes much of who he is today to the lessons and encouragement he received from the leadership and members of Gray Road Church of Christ. He loved singing with the church group, Jubilee, traveling with them and singing at the Alaska Av. Nursing home. The “wind beneath my wings,” his loving wife, Sylvia, and his beautiful daughter, Kiah, keep him grounded as they support him though his current health challenge. “I thank God for them and for His grace in my life,” he says. Clingman can be contacted at jclingman@ blackonomics.com, Facebook, and Twitter. Purchase his other books from his website, www. blackonomics.com.

Sidney Clifton Emmy-nominated Executive Producer

Sidney Clifton Emmy-Nominated Executive Producer

Emmy-nominated producer Sidney Clifton has over 20 years of experience as an executive producer, producer, casting director, voice director, and creative development executive in animated and live-action content across multiple platforms.

In her career to date, Clifton has worked with artists and creators including comic book legend Stan Lee, Dr. Maya Angelou, Ringo Starr, BB King, comedian Jeff Dunham, Tyler Perry, Leann Rimes, Naomi Judd, and Harry Connick, Jr. Her credits include Celebration Table with Maya Angelou, Tripping the Rift, Stan Lee’s The Condor, Hellboy: Sword of Storms, Rob Zombie’s The Haunted Movie of El Superbeasto, Tyler Perry’s Madea’s Tough Love, Me Eloise and BET’s animated series, Marvel’s Black Panther. She currently serves as executive producer at Deluxe Animation Studios, series producer at The Jim Henson Company, and as a senior consultant with Black Women 38

OTC Beauty Magazine February 2020

Animate. As a mentor and recruiter, she has been a featured speaker at colleges and universities across North America, including California Institute of the Arts, Pratt Institute, Maryland Institute of Arts, NYU-Tisch, Sheridan College, Savannah College Art and Design, George Mason University, and Ringling College of Art & Design. Clifton’s passion for developing and supporting the underserved community of writers, artists, storytellers and creators was the catalyst for her launching The Clifton House - a writer and artist’s workshop and retreat space centered at her childhood home in Baltimore, Maryland. It is the home she shared with her five siblings and parents, educator/activist Fred J. Clifton and National Book Award winning poet and author, Lucille Clifton.

Dr. Theresa Armstead NBCL Lousiana State Cosmetologist & Educator

President,

Dr. Theresa Armstead motto is “Aspire to Uplift and Mentor Others.” Theresa is a native of New Iberia, La and is a proud mother of an active duty military son, Dr. Theresa Armstead his wife and a beautiful three-monthNBCL Lousiana State President, old grandson. She is the only child to Cosmetologist And Educator her parents, but also have eight siblings by dad. Theresa has been in the hair industry for a little bit over 30 years. She started this journey at the Cosmetology Training Center in Orange, Texas, where she received her Cosmetology License. Then she moved back home to Louisiana where she worked at a couple of local salons before opening her very on salon. LaSalon One on One was established in 1993 and has operated under her guidance since then. Theresa is passionate about education and teaching. This led her to receive her BA degree from the University of Phoenix in business Management. Most recently she has also, received a MEd from Concordia University in Special Education. Theresa has been employed by the Iberia Parish School Board also serviced as a Mental Counselor for at 360 Mental Health, LLC. She also has a strong sense of community, as she currently serves as a prayer warrior/greeter at her church. In addition, she presently goes to the beauty and barbers’ facilities to register people to vote and speak more about the beauty organization and how their establishment would be an asset to her state and national beauty organizations. Theresa has added her passion for teaching to one of the things she loves the most. Theresa holds a PH.D. in Cosmetology, which she received from the NBCL Institute. She also is a Cosmetology Instructor. She currently holds the office as Louisiana’s State Beauty & Barber Association President. She served as President of her local organization, Louisiana

Cosmetologist Legislative & Educational Committee, Inc. As president she plans to continue to uplift, elevate and educate of the importance of being associated with a professional organization in their fields. With the assistance of several of her Educational teams, the Louisiana State Board of Cosmetology has awarded her (LSBBA) to be a Continuing Education Component for all licensed beauty instructors across the state of Louisiana. Theresa’s past affiliations have been as a two yr.- board member - Sugarland Optimist, experience with Toys for tots, Hershey relays, football camp & the (MDA) -Jerry Lewis Telethon. She has orchestrated various fashion shows & hair services to assist victims of hurricane Katrina, after relocating to New Iberia from New Orleans, LA. .She is also a Member of American

Business Women of America, (ABWA). Other current affiliations includes: 2019 - P.O.W.E.R - Professional Woman’s Organization and is 2rd Basileus of Theta Nu Sigma National Sorority. In the future Theresa hopes to see the Beauty Industry poses itself as a professional entity across the board. In addition to each state being a continuing education component for licensed beauty and barber professionals. She would like to see advanced state of the art schools under the umbrella of the National Beauty Culturists’ League, Inc., and each state.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine February 2020

NEW

OTC Beauty Magazine February 2020

Top FIVE

General Merchandise & Accessories Liquid hair care products are the bread and butter of your business. But it’s the specialized accessories and general merchandise items that entice customers to visit your store. These items are worth their weight in gold and for a good reason. The key is to stock up on the products your customers are bound to buy. At Jinny Beauty Supply, we gathered our top-selling products, and recommend you add these to your inventory!

Twurls n’ Curl Glove BE51126

Move over twisting sponge. There’s a new accessory on the market that’s offering to give curly textures perfectl twisted hair with just a

flick of the wrist. This glove can create defined, sculpted twists and curls on thick or even coarse hair. The Twurls glove can easily be sold with beeswax gel or pomade.

Highlights

• • • 42

Ambidextrous, meaning it can be worn on the left or right hands Washable

Lightweight and easy to use OTC Beauty Magazine February 2020

Andis Wide-tooth and Fine-tooth Attachment Combs ADG8323

A blow dryer is useful to have, but a blowout isn’t complete without a comb for detangling and straightening. These

combs are ideal for thick, coarse hair. Plus, the combs are easy to attach, giving you the freedom to choose how to blow dry your tresses. Pair with an Andis blow dryer.

Brittny Large Nylon on Mesh Hair Bun BR5609

A topknot – also known as a hair bun – is a staple style with your customers. To achieve that full bun look, they’ll often grab this

hair bun to create the perfect

knot. This can be sold with a hair gel to smooth the hair into a ponytail.

CURLY, WAVY, OR SILKY STRAIGHT STYLES

Diane Professional 100% Boar Palm Brush DSP8114

Whether you’re brushing your hair to smooth it into a

ponytail or creating waves in your hair, this brush is a staple

in many homes. Suggest this brush when your shoppers come to the store looking for wave pomades or gels.

GTC for Textured Styles

Dream World Black Ball Tip Bobby Pins DRE1000

It doesn’t matter if you’re securing a few strands or pinning

up the perfect updo, everyone needs Bobby Pins. These useful pins are a necessity for most but are so easy to

4-Step Natural Smoothing System Ginger. Turnip, & Carrot Root Oil

lose that shoppers will often come in to rebuy them over

and over again. These are the perfect add-on for any purchase.

OTC Beauty Magazine February 2020

Feature Article

Everything But... Wet Products There are so many items you can carry at your OTC that aren’t liquid hair products, wigs or extensions. You can offer scarves, accessories, shoes, an expanded inventory of hair tools, and tons of skincare and beauty products. The question, however, is which products should you invest in? This will depend heavily on your shoppers and location. If your shop is the only store that not only carries multicultural hair products but is also far from a convenience, drug or clothing store, that may be a great opportunity for you to supply the items your customers need. Save your shoppers a car ride and keep these categories of general merchandise in mind for your next purchase at Jinny Beauty Supply.

Shoes and Clothing Leggings and one-size-fits-most tunics are great starting points for clothing options in-store. The key is to keep your size range small and look for trendy prints and fabrics that stretch. You’d be surprised how quickly customers will grab a garment when they don’t have time to go to the nearest clothing store. Flip flops and bedazzled summer shoes are also a great way to increase your unit per transaction. But if delving into the world of fashion is a bit intimidating, start with stylist hair scarves and caps that can protect the hair and be worn out and about, like the Dream World Stocking Wave Cap or the Brittny Coopy Net in a fun color. 44

OTC Beauty Magazine February 2020

Skincare & Cosmetics Hair Tools This is a given. You have to have combs, brushes, bobby pins and accessories on hand. But it’s great to have variations of this category to keep your customers’ interest. For example, don’t just offer two basic brushes, give your customers some variety. We’d suggest stocking up on unique and attractive brushes like the Brittny Wood Cushion Brush.

So many of your favorite brands are venturing into skincare, and you should, too. While oils and facial cleansers may not be seen as general items, the tools used to administer these products certainly are. Cotton swabs, Q-tips, application brushes are the perfect accessory items to go with your shoppers’ favorite beauty products. Some of the easiest items to stock up on are makeup sponges and other cosmetic applicators like these Brittny Cosmetic Blending Sponges with Long Handles and Face Essential Brush Sets.

OTC Beauty Magazine February 2020

THERAPY TRENDS Destination Beauty Diversity By Elayne McClaine

OTC beauty must go far beyond follicle deep. Shopping for hair care and hair justifies beauty stores as a destination. However, more and more consumers are searching for one-stop beauty, wellness and glam. The internet and other retail outlets offer head-to-toe beauty. When a consumer enters the world of OTC beauty supplies, they should be welcomed by treatments, therapies, and trinkets. Beauty is a process that starts from the inside and emanates to the outside. It encompasses ingested therapies, topical treatments and external glamour. While the crowning glory is the hair care, product choices should involve varied beauty options. Consumers want the latest in skincare and spa care. Consumers are exploring sophisticated techniques to reverse eye puffiness or wrinkles. At retail, they can find upgraded product delivery systems, amethyst implements that help products penetrate and electronic wands to stimulate revitalization. These remedies should be integrated into the OTC space. They want glamorous gadgets and baubles to show off their newfound beauty. If itâ&#x20AC;&#x2122;s available on the internet, it will soon be on the streets. Consumers are seeking the tools and treatments that are in cyberspace without going to the dermatologist or esthetician. Brow kits, individual lashes, deep facials or aromatherapy; why not spa shop at the OTC? When stocking your store in this decade, be mindful of the wide variety of beauty innovations available to consumers. Consumers want to beat the internet to a one-stop destination for diversified beauty options. Consumers also want the luxury of costume jewelry. There are so many opportunities to capture an artistic, elegant spa implement or well-designed jewelry. The OTC is the destination for up-to-the-moment, full-service beauty solutions. Welcome consumers in with a full array of consumer potions, tools and embellishments. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pondâ&#x20AC;&#x2122;s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Womenâ&#x20AC;&#x2122;s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 48

OTC Beauty Magazine February 2020

Industry News Hair Dye Market Analysis & Potential Growth Opportunities to 2028 | Key Players: L’Oreal Paris, Garnier, Henkel, Godrej, Clairol, HOYU & Shiseido: Radiant Insights, Inc. SAN FRANCISCO, Jan. 15, 2020 /PRNewswire/ -- The global Hair Dye Market estimated to grow at a higher CAGR by the completion of the prediction period. The exercise of hair coloring or hair dying is the procedure of altering the natural color of hair. Principally there are 3 categories of hair dye, those categories are: Temporary, Permanent and Semi permanent. The principal cause for applying hair dye is beautification and augmentation of usual beauty. Dyeing of hair is very common and a number of shades of hair dye are presented by nearly each prominent trademark of cosmetic products. In the U.S.A. maximum percentage of woman residents dye their hair. The customers use hair dye, not just for covering gray hair but likewise to create a smartness look. Users’ wish to look stylish is as a consequence motivating the global Hair Dye Market. The front runner brand is L’Oréal. The company has recommended beauty specialists and numerous personalities, termed as the ambassadors for their brand, for the advertising of their product through diverse areas. The prime income flow comes from the group of middle class people.

The improvement in the preparation of the product and variations is recognized such as one of the principal development reasons for this market. Normally the preparation of hair dye is completed in two phases. The first phase deals with the improvement of product base and the subsequent phase comprise the preparation of the preferred shade. The novelty is mostly carried in the shades of the completed product. Maximum manufacturers, right now, manufacture hair dye that assist in enhancing the hair together with the variations that claim to be herbal in nature, ongoing and easy for usage. These improvements have directed to an upsurge in buying by the customer and discernibility of the product, which will motivate the development of the market.

The global Hair Dye Market can be classified by Sales Network, Application, Type and Region. By Sales Network, it can be classified as Supply Network, Direct Sales. By Application, it can be classified as Commercial Usage, Home-based Usage. By Type, it can be classified as Permanent, Temporary and Semi-Permanent. By Region the Hair Dye market can be classified as North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa. The regions of America will be the most important supplier of income to the market, during the course of the forecast period. Issues for example the existence of important prominent companies in North America and the augmented acceptance of the products within the region, impacts completely on the development of the market. Furthermore, the development in advertising and publicity actions by important companies over a number of digital platforms will likewise upsurge the trades in the American regions. The Hair Dye market comprises a small number of most important companies and several mid and small sized producers. It is extremely competitive, and the important companies are competing on the basis of variations of the offerings and product. The most important companies in the market are likewise concentrating on the improvements of the product in regard to packing and preparation to help companies operating in the market, to increase the attention of the potential consumers. Some of the important companies for Hair Dye Market are: Godrej, HOYU, Wella, Liesel, Garnier, Shiseido, Clairol, Gold well, Henkel, L’Oréal Paris. 50

OTC Beauty Magazine February 2020

This report provides detailed historical analysis of global market for Hair Dye from 2013-2018, and provides extensive market forecasts from 2018-2028 by region/country and subsectors. It covers the sales volume, price, revenue, gross margin, historical growth and future perspectives in the Hair Dye market. Market Segmentation:

• Leading players of Hair Dye including: o

L’Oreal Paris (France)

Henkel (Germany)

o o o o o o o o

Garnier (Switzerland) Liese (Japan)

Goldwell (China)

Wella (Germany) Clairol (US)

HOYU (Japan)

Shiseido (Japan) Godrej (India)

• Market split by Type, can be divided into: o

Temporary Hair Dye

Permanent Hair Dye

Semi-Permanent Hair Dye

• Market split by Application, can be divided into: o o

Home Use

Commercial Use

• Market split by Sales Channel, can be divided into: o

•

Direct Channel

Distribution Channel

Market segment by Region/Country including:

o o o

o o

North America (United States, Canada and Mexico) Europe (Germany, UK, France, Italy, Russia and Spain etc.) Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.) South America Brazil, Argentina, Colombia and Chile etc.)

Middle East & Africa (South Africa, Egypt, Nigeria and Saudi Arabia etc.)

About Radiant Insights, Inc.:

At Radiant Insights, we work with the aim to reach the highest levels of customer satisfaction. Our representatives strive to understand diverse client requirements and cater to the same with the most innovative and functional solutions.

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OTC Beauty Magazine February 2020

Industry News Milwaukee Bucks and the Andis Foundation Expand Barbershop Mondays Partnership Safe & Sound to Host Eight Mentoring Events in 2020 MILWAUKEE (Jan. 10, 2020) – The Milwaukee Bucks and the Andis Foundation are continuing their successful Barbershop Mondays program in 2020 with Bucks’ community partner Safe & Sound and local young men. The program will expand to eight events over the next four months – six in Milwaukee and two in Racine. Through Barbershop Mondays powered by Andis, community rooms in Milwaukee and Racine neighborhoods transform into pop-up barbershops, offering free haircuts to young men between the ages of 10-23. Facilitated by Safe & Sound, these eight sessions are more than just a haircut as the barbershop chairs provide the casual setting for open communication and dialogue among attendees. The focus of these discussions is building social and emotional confidence, leadership and how youth can develop positive mentor relationships. “The Bucks are proud to team up with Andis to support and participate in Safe & Sound’s barbershop conversations,” said Bucks Vice President of Corporate Social Responsibility Arvind Gopalratnam. “Safe & Sound’s work in our community is some of the most important being done to provide outlets and opportunities for youth to have their voices heard. Through our engagement, we hope we can bring more visibility not only to

these youth but the challenges they are facing each day.” “The Andis Foundation is excited to continue our partnership with the Milwaukee Bucks for our 2020 Barbershop Mondays program,” said Laura Andis Bishop, Co-President of Andis Company. “This innovative program shines a light on the important role that neighborhood barbershops play in their communities – providing a safe place for young men to gather and talk about issues with a positive and trusted role model – their barber.” Barbershop Mondays tipped off this week at the Neighborhood House in Milwaukee with seven more events slated through April. More information on these events will be shared at a later date. About Andis Foundation Andis Foundation, Inc., a 501c-3 organization, was founded in 2015 and is the charitable giving arm of Andis® Company. Funded by Andis Company, its mission is to build strong families, develop thriving kids and foster a vibrant community in which to live. Since its establishment, Andis Foundation has provided close to $1M in aid to organizations working to bring about positive change in their communities. For more information see Andis.org.

Manic Panic Launches Its First Wet Line! NEW YORK, Jan. 14, 2020 /PRNewswire/ -- Celebrating over 40 years as the groundbreaking company that introduced creative hair color to the US, Manic Panic is excited to announce its firstever haircare launch with the new Wet Line on January 15th. Available on ManicPanic.com, the range features two styles of shampoo as well as a color safe conditioner, which work in tandem to prepare hair for coloring and prevent fading through the removal of excess oils and product build-up. As with all Manic Panic products, these too are also proudly crueltyfree, vegan and paraben-free! Prepare to Dye™ Clarifying Shampoo ($14.99) - Formulated with ingredients including organic ginseng root and sage extracts, this new shampoo helps your hair prepare for color by removing excess oils and protecting hair from UV rays for the perfect predye deep clean. Not Fade Away™ Color Safe Shampoo ($14.99) - Infused with sunflower seed and rosemary extracts, this pH balanced and sulfate-free shampoo works to extend the life of any vibrant hair 52

OTC Beauty Magazine February 2020

color giving you long-lasting, bold and beautiful hair!

Keep Color Alive™ Color Safe Conditioner ($14.99) - Created with sunflower seed extract, quinoa protein and shea butter, this color safe and antioxidant infused conditioner is perfect for extending the life of vibrant hair color, while keeping it shiny, moisturized, and full of volume.

ABOUT TISH & SNOOKY’S MANIC PANIC

Singers, philanthropists and sisters, Tish & Snooky Bellomo are the cofounders of Manic Panics. Established in 1977, their groundbreaking company introduced creative hair color to the US, they literally wrote the book on rainbow colored hair for generations to come. Their book “Manic Panic: Living In Color” is available at Barnes & Noble, Amazon, The Andy Warhol Museum and many places where books are sold. Independently womenowned and operated since its inception, Manic Panic prides itself on 100% vegan and cruelty-free beauty products. Through its charitable initiative Dye For Peaces, Manic Panic donates 15% of its annual net profits to a variety of charities from the World Wildlife Foundation to BCRF. Beloved by celebrities, musicians, models and hairstylists from around the world, Manic Panics offers everyone the opportunity to color their lives.

OTC Beauty Magazine February 2020

Industry News in-cosmetics Global launches new Beauty Tech Zone for 30th birthday In its 30th year, in-cosmetics Global is set to bring the latest in beauty technology to the fore with launch of new dedicated zone Technology is changing the face of the beauty industry. From haircare and make-up styling apps to personal skin prescriptions, beauty tech innovations are making the world of beauty move faster than ever before. Pioneered by brands like L’Oréal, which last year announced its ambition to be referred to as “the number one beauty tech company[1]”, consumers are now demanding more precise products and better technology.

The new Beauty Tech Zone

It’s against this backdrop that in-cosmetics Global will launch a brand-new Beauty Tech Zone when it returns to Barcelona from 31 March to 2 April 2020. Focusing on eight key product segments and functions – including smart advisors, smart dispensers, AI driven profiling and visualisation tools, the Beauty Tech Zone will be a hub that brings together relevant tech suppliers, buyers, and retailers.

The Zone will cover the latest digital and technology solution for cosmetics manufacturers to enhance customer experience by improving the personalisation, selection process or application process of cosmetics products to those in the innovation and strategy roles. Independent brands and marketing teams will also benefit from the technologies demonstrated within the Zone.

Learning about the latest technologies

There will also be a beauty tech focused session within incosmetics Global’s world-leading Marketing Trends Theatre, running on 31 March. Topics will cover the role of technology in personalised beauty, Smart Beauty and what is driving the latest consumer trends.

The best place for networking

Beauty Tech is a sector where building relationships to nurture codevelopment is especially vital, as solutions are rarely produced from scratch. Organisations that are working on similar concepts often come together to share information on products and solutions, with brands running ongoing accelerators and employing agencies on a project-by-product basis. With this in mind, the Beauty Tech Zone will provide an unrivalled networking platform for attendees, encouraging collaboration and long-term connections between the technology suppliers and cosmetics brands. Additionally, to celebrate the most innovative technology on the show floor, a new #PitchPerfect competition will give three exhibitors from the Beauty Tech Zone the opportunity to present concepts to a mixed panel of judges, including cosmetic brand representatives and media. The ‘Best Technology 2020’ award will be given to the most innovative concept, solution or ready-made product.

Roziani Zulkifli, Exhibition Director of in-cosmetics Global, commented:

“We’ve witnessed a growing demand for beauty products to align with the latest technological advancements, enabling a new breed of personalised beauty and personal care. Recognised as an industry-leading platform for innovation, we felt it was right that in-cosmetics Global 2020 directly addressed this growing sector and made it easily accessible for our visitors. The beauty tech sector is predominately driven by brand and supplier connections. Recognising this, we’ve provided a networking platform that will enable new relationships to flourish.” For more information and to receive the latest updates, register to attend via the website https://www.in-cosmetics.com/register

HASK Beauty, MANE CLUB & Jhirmack Receive Leaping Bunny Certification NEW YORK, Jan. 13, 2020 /PRNewswire/ -- Inspired Beauty Brands, Inc., parent company of HASK Beauty, MANE CLUB and Jhirmack is proud to announce their brands are now Leaping Bunny certified. This means HASK, MANE CLUB and Jhirmack products, ingredients, and component parts including raw materials comply with the requirement of the Corporate Standard of Compassion for Animals as established by the Leaping Bunny organization. No product has been tested or re-tested on animals to assess safety, efficacy, or environmental effects of Cosmetics and/or Household Products. “We are so proud to add the Leaping Bunny certification to HASK, MANE CLUB and Jhirmack collections,” says Director of Product Development, Melani Heller. “Providing our customers with safe, cruelty-free products that are never tested on animals has been a company-wide mission, so we’re thrilled Leaping Bunny has 54

OTC Beauty Magazine February 2020

recognized our dedication to the cause.” About Inspired Beauty Brands, Inc. We are an innovative developer and marketer of personal care products with a long standing reputation for producing high quality products and providing excellent service to our retail and distributor partners around the world. The Company’s owned and operated brands include some of the most recognizable names in the industry including HASK®, Jhirmack®, HnP®, Mane Club® and Pure Shine®. We passionately support our brands by continuously introducing new, innovative products and ingredients; developing fresh, contemporary packaging and fragrances; and implementing effective marketing and promotional strategies that address our consumers’ and retailers’ needs. Our products are sold worldwide including North America, South America, Europe, Africa, the Middle East and Australia.

SPECIAL

OFFER

BUY ANY 4 CASES OF CON ARGAN HAIR CARE GET ONE CASE OF PERFECT EDGES REGULAR (RR21404A)

FREE OFFER ENDS FEBRUARY 29, 2020

OTC Beauty Magazine February 2020

BIR Bits DISTRIBUTOR DISH Sally Beauty Holdings, Inc. (NYSE: SBH) recently announced that it plans to expand its investment in North Texas and the surrounding communities. The company is investing in new talent and capabilities in digital commerce, brand marketing and strategy and global sourcing. As part of this effort, approximately 40 new positions will be created at the Denton, TX headquarters. The new capabilities will support both the Sally Beauty Supply retail beauty business and the Beauty Systems Group wholesale distribution business. The Company also plans to remodel approximately 100 Sally Beauty Supply stores in the North Texas region, with stores in communities surrounding Dallas-Fort Worth being upgraded consistent with Sally Beauty Supply’s recent concept store test in Las Vegas. An additional 75 stores in communities surrounding the North Texas area will be remodeled or relocated, depending on market assessments and negotiations with landlords as part

of Sally Beauty Supply’s store operations transformation efforts.

Finally, the previously announced opening of a new 500,000-square-foot automated distribution node in Denton County, TX, is on track for opening by March 2020. The operation will create 270 new jobs in the Dallas-Fort Worth area. “The combination of new expertise, new digital capabilities, refreshed stores and an efficient supply chain all support a great experience for our customers and will contribute to our growth. We are making the investments necessary to drive the success of Sally Beauty for the long-term and North Texas is at the center of our efforts,” says Aaron Alt, president and chief financial officer of Sally Beauty Supply. For more information, visit sallybeautyholdings.com.

People The Kirschner Group, Inc. welcomes Lucy Aghani as a sales representative covering Central Canada and Ontario. Lucy has solid negotiating skills and strong market knowledge, as well as four years of experience as a successful beauty

buyer for Trade Secrets Canada. Lucy lives in Barrie, Ontario and will help improve sales and customer service in this region. Reach Lucy at lucy@kirschnergroup.com.

OTC Beauty Magazine February 2020

SHOW CALENDAR FEBRUARY / MARCH WHEN

WHAT

WHERE

CONTACT

February 2-5

NY NOW: Personal Care + Wellness

New York, NY

www.nynow.com/

February 4-7

ECRM Impulse, Front-End and Checklane EPPS

TBA

ecrm.marketgate.com

February 5-6

European Men’s Beauty & Grooming

TBA

ecrm.marketgate.com

February 8-10

Face and Body Southeast

Atlanta, GA

faceandbody.com

February 16-17

World Spa and Wellness

Dubai Dubai, UAE

https://worldspawellness.com/e/

February 16-17

Professional Beauty GCC

Dubai, UAE

professionalbeauty.ae

February 23-24

Pro•Hair•Live

Manchester, England

prohairlive.co.uk

February 24-26

Beauty Asia 2020

Singaporebeautyasia.com.sg

MARCH March 1

Jinny Trade Show

TBA

jinny.com

March 1-2

World Trichology Society Scientiﬁc Conf.

Orlando, FL

718-698-4700 http://worldtrichologysociety.org/

March 2

Cosmetologists Chicago: Jeffrey LaMorte

Chicago, IL

americasbeautyshow.com

March 4-6

Transitions Spring for Family Businesses

Tampa Bay, FL

familybusinessmagazine.com

March 8

Jinny Trade Show

TBA

jinny.com

March 8

2K Knockout Barber Battle

Hartford, CT

https://tinyurl.com/tuyyzsb

March 12-16

Cosmoprof Worldwide Bologna

Bologna, Italy

www.cosmoprof.it

March 22

Jinny Trade Show

TBA

www.jinny.com

March 24-26

American Assoc. of Cosmetology Schools Gov. Relations’ Summit & Capitol

Washington, DC

800-831-1086 beautyschools.org

March 29

Barbercon powered by Barbershop Connect

Austin, TX

barbercon.com lee@barbershopconnect.com

March 29

Jinny Trade Show

TBA

jinny.com

March 29

Top Notch Barber Battle

Punta Gorda, FL

https://www.topnotchbarberbattle.com

March 30 - April 2

ECRM Store, Brand Health & Beauty Care EPPS

St. Louis, MO

www.ecrm.marketgate.com

March 31

CEW: Thrive Global Cocktails & Connections

New York, NY

www.cew.org

March 31 - April 2

In-Cosmetics Global

Barcelona, Spain

https://www.in-cosmetics.com/en/

OTC Beauty Magazine February 2020

C R E M E O F N AT U R E

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

SOF TSHEEN- CARSON

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PURCHASE $200 OF SOFTSHEEN CARSON RELAXER KITS (MIX & MATCH), get a

$20 Rebate! EXPIRATION DATE: FEBRUARY 29, 2020

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

GROSECRETS

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PURCHASE $200 OF GROSECRETS PRODUCTS (MIX & MATCH), get a

$25 Rebate! EXPIRATION DATE: FEBRUARY 29, 2020

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

PA L M E R ’ S

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF ANY PALMER’S PRODUCTS, get a

$50 Rebate!

EXPIRATION DATE: FEBRUARY 29, 2020

Coupon must be presented Jinny Beauty Supply by the 2020 last day OTCtoBeauty Magazine February of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Date

DETROIT

1-844-421-9736

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

Signature

I. 2. 3. 4. 5.

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Date

DETROIT

1-844-421-9736

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

Signature

I. 2. 3. 4. 5.

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Date

DETROIT

1-844-421-9736

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

Signature

I. 2. 3. 4. 5.

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Date

DETROIT

1-844-421-9736

HOUSTON

1-713-343-5636

LOS ANGELES

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY

1-877-644-0167 1-844-358-8967 601-800-925-4669 OTC Beauty Magazine February 2020

Signature

I. 2. 3. 4. 5.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Ad Index

AFAM Concept ............................................................................. 22-23

Queen Helene ............................................................................... 16, 31

www.afamconcept.com

www.queenhelene.com

Ampro...................................................................................................... 56

Roux Laboratories .............................................. Inside Back Cover

www.amprogel.com

www.lottabody.com

Coty ............................................................................................................5

Rucker Roots ....................................................................................... 43

www.coty.com

www.ruckeroots.com

Deva Curl ..................................................................................................9

Softsheen-Carson........................................... Inwside Front Cover

www.devacurl.com

www.softsheencarson.com

Fantasia ................................................................................................. 15 www.fantasiahaircare.com Gro Secrets..............................................................................................3 www.grosecrets.com Innovative Beauty........................................................................ 46-47 www.godefroybeauty.com Inspired Beauty Brands........................................................................7 www.inspiredbeauty.com JBS Hair................................................................ 35,40-41 49,,58, 63 www.jbshair.com KAB Brands........................................................................................... 11 www.aphogee.com Murrayâ&#x20AC;&#x2122;s Worldwide .................................................................... 25, 33 www.murrayspomade.com PDC Brands ........................................................................ Back Cover

Strength of Nature.............................................................................. 45 www.justformehair.com Stylecraft............................................................................................... 17 www.stylecraftus.com Sundial Brands..................................................................................... 34 www.sheamoisture.com Sunny Isle .............................................................................................. 27 www.jamaicanblackcastoroil.com The Mane Choice Hair Solution.............................................. Cover www.themanechoice.com Urban Hydration....................................................................26, 28-29 www.urbanhydration.com Vogue...................................................................................................... 21 www.ogxbeauty.com

www.cantubeauty.com

OTC Beauty Magazine February 2020

Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

Did this edition of OTC Beauty Magazine help you discover new products?

•

What sort of stories would you like to see in 2020?

•

What are some of the challenges your business faces in this new retail climate?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________

Store Name (상호명) ___________________________________ State (주) ___________________________________________

OTC Beauty Magazine February 2020

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

OTC Beauty Magazine February 2020

Product Spotlight

Milk & Honey

The Lottabody Milk & Honey collection is a must-have for your store! Enriched with wholesome milk protein and hair-loving honey, this nourishing formula treats dry, rough strands and helps restore moisture for healthy looking hair. The collection features five items, with three more on the way! Get acquainted with the core products and be sure to keep your eyes peeled for the release of the newest additions that will be available at Jinny Beauty Supply.

1. Restore Me Cream Shampoo • Removes Product Build-Up • Restores Moisture

• Makes Hair Soft & Manageable • Color-Safe

2. Restore Me Cream Conditioner • Deeply Moisturizes

• Makes Hair Soft & Manageable • Conditions • Color-Safe

3. Nourish Me Leave-In Conditioner • Locks-In Moisture • Intense Hydration

• Detangles & Adds Shine • Controls Frizz • Color-Safe

4. Tame Me 24Hr Edge Control • Adds Incredible Shine • Non-Flaking

• Sticky or Greasy

• Lays Edges to Perfection for up to 24 hours

5. Refine Me Curl Defining Mousse • Medium Hold for Soft Curls • Defines Curls

• Adds Body & Shine • Holds Twist- Outs • Moisturizes

• Controls Frizz 64

OTC Beauty Magazine February 2020

NEW!

Styling for Natural Hair NEW! Lottabody Milk & Honey Styling helps to define, hold, elongate, and moisturize curly hair for long-lasting styles.

Elongate Me Curl Stretcher

Boost Me Hold Me Curl Boosting Smoothie Maximum Hold Styling Gel

#wholesomeandsweet lottabody.com ÂŠ 2020 RouxFebruary Laboratories, Inc. All rights 65reserved. OTC Beauty Magazine 2020

NEW CANTU AVOCADO COLLECTION! EXPERIENCE A NEW WAY TO HYDRATE! Made with Avocado Oil & Shea Butter to Moisturizes, define, & soften waves, curls, & coils.

OTC Beauty Magazine February 2020