OTC Beauty Magazine | February 2022

February 2022 | $6.00

Protective Styles Edition

6

MULTICULTURAL SKINCARE TREND

BEST-SELLING PROTECTIVE STYLING PRODUCTS Therapy Trends

LURE ONLINE WIG SHOPPERS BACK TO YOUR OTC

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OTC Beauty Magazine February 2022

OTC Beauty Magazine February 2022

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FEBRUARY 2022

c ont en t s

In E ve ry Issu e

8

45

EDITORIAL LETTER

COUPONS

Protecting Your Crown With Protective Style Aids

10

48 THERAPY TRENDS

EXPERT ADVICE

Salon Pro DIY Hair Care

Luring Online Wig Shoppers Back to Your OTC

for Protective Styles

50

12

CLIPPER TIPS

MARKETPLACE

Shaving By Design

Wig & Weave Maintenance Magic

52

18

INDUSTRY NEWS

HOW SHOULD YOU SELL IT? Wig Sprays

32 URBAN CALL BRIEFS

38 MANUFACTURER PROFILE Kaleidoscope Hair Products

42 TOP FIVE

Braids & Crochets 2

OTC Beauty Magazine February 2022

ON THE COVER Make sure your hair’s appetite is fed too. The Crème of Nature Pure Honey Hair Foods collection includes all the ingredients your hair needs to help hair stay nourished and healthy. This hair care was made specifically to retain moisture, repair damage and prevent breakage.

To learn more, visit cremeofnature.com

Coming In March!

A

y a D ls r u C

r e ! v d e o n o g s i h t d e k loo

Introducing the Newest Curl-enhancing Products!

You can have soft manageable, shiny curls while treating your hair to healthy, moisturizing ingredients. Choose one that works best for your curls or mix and match!

New

personal hair styling products exclusively for Curls that you’ll love all day long manentail.com OTC Beauty Magazine February 2022

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FEBRUARY 2022

c ont en t s

KNOWLEDGE TO KNOW

Motivating The Un-Motivated

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6 Tips For Keeping Temporary Extensions Healthy One of the most exciting things about hair is that it can be styled in a variety of ways, including the incorporation of extensions. There’s nothing wrong with adding volume, length, or wanting a new look with a temporary texture. The magic of wigs, weaves, clip-ins and style-saving ponytails quickly come to the rescue when the craving for a new look arises, but are these options healthy for your hair?

Don’t Give Up Too Soon

By Liz Uram

Asking an employee outright what motivates them usually doesn’t work. Most people haven’t given it much thought. Instead, act as an investigator and look for the clues so you can identify the motivational factors of each individual. Here are six common motivational factors and the clues to look for:

36 FEATURED

22

Kuza® Products Website Launches to Drive Higher Textured Hair Sales

By Dawn Thompson

From poppin’ curls to bomb waves and braids and twists to straight and silk pressed, Kuza ®’s hardworking products encourage healthier hair.

BUSINESS TIPS

26

How to Sustain Flexible Thinking and Nimble Action

By Dr. Susan Robertson

To survive the pandemic, companies were forced to adapt very quickly to radically new circumstances. Even large organizations - where it’s typically difficult to shift directions quickly - managed to accomplish it. Leaders discovered that, when required, their organization could act much more quickly and nimbly than they normally do. Learn how your company can do the same.

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OTC Beauty Magazine February 2022

6 Multicultural Skincare Trends That Will Define the Beauty Industry in 2022

62 AD INDEX

63 SHOW CALENDAR

64 PRODUCT SPOTLIGHT CALIBER .50 CAL MAG

ECOCOBEAUTY

MADE IN USA OTC Beauty Magazine February 2022

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CEO:

Art Director:

Advertising Manager:

Arabic Translator:

Contributing Writers:

Columnists:

Ann Jhin

Sam Choi support@otcbeautymagazine.com

Candace Smith advertising@otcbeautymagazine.com

Laura Albast

Dr. Shanessa Fenner Jill J. Johnson

Mary Bandy Scott Zangwill Susan Robertson Liz Uram

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The

magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292 6

OTC Beauty Magazine February 2022

OTC Beauty Magazine February 2022

7

EDITORIAL LETTER

By Candace Smith

PROTECTING YOUR CROWN WITH PROTECTIVE STYLE AIDS Protective styles have been the wave for the multicultural

product to help preserve it!

world of hair for many, many years now. Styles like front lace wigs, braids and extensions have kept textured

With that being said, here’s where the OTC retailers

hair from things like breakage and heat damage and

come in. Women are more serious about making sure

thankfully today, brands are upping up their game and

their natural hair stays healthy and by doing that is by

“protecting” the long time trend by adding product

creating hair regimens that ensure these protect styles

collections to further protect these protective styles

last. Though salons are back open, the Covid virus is

and ensure they last. From braid sprays created to keep

unfortunately still around so consumers are still running

braids and locks as fresh and silky as possible, to wig and

to beauty supply stores to stack up mon their own hair

extension products like hair gel sticks and lace glue that

care products. Check out page 12 for salon pro hair care

keeps wigs and frontals laid and secured. No matter the

for protective styles.

style worn to protect the crown underneath, there’s a

Candace Smith Advertising Manager

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OTC Beauty Magazine February 2022

OTC Beauty Magazine February 2022

9

EXPERT ADVICE

BY MARY BANDY

Salon Pro DIY Hair Care for Protective Styles For those of you wanting to bring out your “kitchen beautician” skills, now’s the time! The weather is warming up, and you may be looking for a new protective style to guard your locks from the incoming heat, sun, and humidity. If you’re lucky enough to have a beach trip in your future, protection from sand, wind and saltwater will also quickly become a must.

Regardless of the seasons changing, you may just be looking for a new protective style or wanting to learn tips on how to keep your go-to look as glam as possible! Whatever you’re in the market for, we’ve got you covered with tips and tricks to getting a perfect DIY style.

Salon Pro® 30 Sec prides itself in providing tools to our customers that will help them maintain their hair by themselves at home because we understand the fun and satisfaction that comes from doing your own hair. Whatever type of protective style you choose to do—quick weaves, braids, or wigs—be sure and use some of our best-selling

hydrating blend will nourish your hair and scalp with nutrients and moisturizers, helping to prevent dryness and head-scratching in the future.

Next, grab your Salon Pro 30 SEC®

products, which are designed to treat your hair and scalp with

Weave Molding Gel, apply all

nourishment and love.

over your hair, sculpt and let dry.

To get the best protection from your styles no matter the occasion, try these tips for different styles below.

The Perfect Quick Weave To get a rocking weave from the very start, try this tip: In a bowl, mix Salon Pro 30 SEC® On-Contact Soothing Serum and two drops of Hair Food: Vitamin E with Shea Butter. (Do not add too much Hair Food because excess oil will cause the style to not hold). Once thoroughly mixed, line your scalp with this mixture. The 10

OTC Beauty Magazine February 2022

This strong gel helps keep the hair firmly

in

place

in

preparation for weaving or adding hairpieces. Once hair is dry and molded, secure the hair by applying Salon Pro 30 Sec® Argan Oil Weave Wonder Wrap. This formula is a topcoat that prepares,

preserves, and conditions your hair, helping to prevent brittleness and harm from the elements. Sit under a hairdryer for 10-15 minutes. After

For Wigs

your hair is completely dry, apply Salon Pro 30 SEC® Super Hair Bonding

To keep your lace front wigs looking lavish, braid your hair first, then

Glue to your wefts, and press gently onto your head. No time will be wasted

oil your scalp with Hair Food: Coconut Oil with Almond and Olive Oil to

here because this glue dries lightning-fast and delivers a secure hold you

deeply moisturize and restore the proper oil-moisture balance to your

can trust.

hair. Use Chic Bond™ Invisible Hold Lace Wig Bonding System to lock down

When it’s time to remove your weave, you can stop ripping out chunks of your hair with this tip: Saturate the base of your hair with Salon Pro 30 Sec® Hair Bond Remover Oil with Olive Oil. Massage in, and let it sit to begin loosening hair, giving it time to fully dissolve the bonds so you can preserve as much of your natural hair as possible when removing the tracks. After letting the product sit for a few minutes, gently detach tracks.

your lace front (making it look seamless) and stop it from matting. Keep it tangle-free with our Oil-Free Weave Detangler, a feather-light spray that you can use either as a detangler or leave-in conditioner to help soften, condition, and prevent matting and tangling. When the time comes to take off your wig, use Chic Bond™ Lace Wig Bond Conditioning Remover. It instantly dissolves wig glue and safely removes your wig with no damage and no snatched edges.

To eliminate excess residue after detaching all tracks, cleanse hair gently with Salon Pro 30 SEC® Residue Remover Shampoo to leave hair soft and free of debris.

For even deeper cleans, detoxify your scalp with apple cider vinegar to thoroughly remove all residue from your hair. Continue to shampoo and condition your hair as normal.

For Natural Hair To create beautiful braids, twists or another protective style, use Salon Pro Twin Olive Styling Gel for maximum hold and radiant shine as you sculpt and style your hair. Next, use Hair Food: Vitamin E with Shea Butter to oil your scalp and keep it hydrated and comfortable.

For the finishing touch, spritz Salon Pro™ Braid Sheen Shine Spray Argan Oil 8 in 1 all over so braids stay tightly secured and silky soft with a radiant, polished sheen.

Use the spray throughout the week to give it that extra shine all the time.

Meet Mary Bandy

Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

OTC Beauty Magazine February 2022

11

MARKET PLACE

Wig & Extensions Maintenance Wigs, braiding hair and extensions can be great for sales and often have great profit margins. But are you missing an opportunity to upsell? When your shoppers come into your OTC store looking for wigs or extensions, they are going to need products to maintain their new protective style. There are plenty of products to offer to help with a variety of styling and maintenance needs. Make sure you place some of these winning items near your hair displays to encourage shoppers to grab them with their hair purchase.

Weather Proof Spray Bountiful barrel curls can get frizzy, whether those curls are natural extensions. of the TRESemmé® Climate

Lace Front Glue

Control Finishing Spray. This

Hotter days mean a higher likelihood of lace

finishing spray offers superior

front glues giving way to sweat and moisture.

frizz control on the most

That’s why many customers will reach for the

humid of days. Plus, it offers a

GhostBond™ XL to ensure their lace units remain

touchable hold.

in place, no matter the temperature.

That’s why shoppers are a fan

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OTC Beauty Magazine February 2022

Growth Oil Growing your hair underneath those protective styles has never been so easy, thanks to the Taliah Waajid Gro Hair Gro™ Bamboo & Coconut Milk Growth Oil. Not only does it promote stronger, healthier hair, but it also repairs split ends and can work on all textures.

Scalp Protector When you have oily skin or sweat a lot, keeping a barrier between your skin and your lace front adhesive is imperative. The Walker Tape Scalp Protector provides a thin barrier against irritation. Plus, it can extend the hold times of our lace adhesive.

Wig Shine There’s nothing worst than a dull, dry wig, whether it’s made of synthetic or human hair. The Bonfi Oil Free Wig Shine Spray has a unique, light blend of ingredients that impart shine without the greasy feel.

OTC Beauty Magazine February 2022

13

Wig & Extensions Maintenance

Scalp Reliever Anyone who has ever had their hair braided knows the installation can be painful. Even when the braids are installed without the unnecessary tension, the scalp can still be irritated for days after that salon visit. The Dark & Lovely Protective Styles Tension Tamer is the perfect remedy, as it provides a cooling sensation to any ailing scalp.

Hold Spray When securing a lace front wig with glue isn’t ideal, the göt2b® Glued Freeze Spray is the perfect solution. Often used in conjunction with another holding gel, this spray can create a temporary adhesive for lace units and also serve as a holding spritz.

Sealing Oil You’re not wearing a true protective style if you’re not taking care of your scalp and natural tresses. Both should be considered when braiding your hair. To ensure all strands are protected, use the African Pride Black Castor Miracle Sealing Oil. It locks in moisture, soothes the scalp and prevents dryness and itchiness.

Hair & Scalp Treatment The scalp is integral to hair growth, but damaged ends can render any growth void. With the Kuza 100% Indian Hemp Hair & Scalp Treatment, both the hair and scalp are treated to a blend of oils and natural herbs, revealing softer, smoother hair.

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OTC Beauty Magazine February 2022

ARGAN OIL

own your beauty •

Enhance the natural beauty of your hair

•

Non-greasy, alcohol-free formula

•

Reduces frizz, split ends and breakage

•

Adds smoothness & shine

•

Helps protect, revive and detangle @onenonlybeauty

@onenonly_beauty OTC Beauty Magazine February 2022

15

Wig & Extensions Maintenance

Dry Shampoo Sometimes we don’t have the time to wash our hair. Washing wigs and extensions can be a tedious task that many shoppers may put off for as long as possible. That’s why the Not Your Mother’s Clean Freak Dry Shampoo. It absorbs oils, cleans the strands and leaves a matte finish.

Hair & Scalp Conditioner Don’t let the name of this product fool you. The Baby Don’t Be Bald Hair & Scalp Conditioner can be used for people of all ages. It stimulates hair growth, and is perfect to use with a protective style.

Moisturizing Shampoo When the scalp is dry, and shampooing is a necessity, your shoppers may enjoy the Alberto V05 Dry Scalp Moisturizing Shampoo. It has a fivevitamin formula that leaves the hair vibrant and the scalp moisturized.

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OTC Beauty Magazine February 2022

© 2019 KAB Brands LLC

Embrace what comes naturally, Nurture your Curls!

TM

© 2020 KAB Brands LL

© 2019 KAB Brands LLC

by

Manage your Curls, Swirls, Waves & Coils

OTC Beauty Magazine February 2022

17

HOW SHOULD YOU SELL IT?

BY SCOTT ZANGWILL

WIG SPRAYS We have plenty of products to help customers maintain their wigs and extensions. From shampoos to silicone conditioners, there are plenty of items to help you along your wig journey. Expert merchandiser Scott Zangwill offers advice on how to capitalize on the one product every OTC store has in stock.

“Wigs spray? Yes, wigs for women have become a considerable portion of the OTC store sales.

The sales margins on wigs and hair extensions can be very large. That’s why nearly every OTC store sells wigs and extensions. Wigs come in many shapes, sizes, lengths and, of course, colors. Since wigs can be pricey - ranging from $20 to $200 or more - it is important that customers have the tools to maintain them. By using volume sprays, weave oils and shines, finishing mists, and leave-in conditioning sprays and detanglers, there are plenty of wet spray items to manage wigs and extensions.

Several key points to remember when selling these items in your stores: 1.

Place wig sprays in a few locations since wigs are typically shelved on the walls surrounding the store. It’s important to put up a sign showing where the wigs sprays are located.

2.

You may want to place two bottles of your three bestsellers near the register since customers tend to forget little things like these.

3.

If you have Styrofoam heads in your stores, place some bottles around those areas, as well.

Finally, the wig sprays can help your customers manage and store the wigs to look better and last longer. They can be used on straight or curly hair, regardless of whether it’s human hair or not. Your shoppers will appreciate these items when investing in their next wig or extensions.”

Meet Scott

Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.

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OTC Beauty Magazine February 2022

NEW Sulfate-Free Shampoo and 2-in-1 Shampoo and Conditioner!

Head-turning hair starts with a healthy scalp. Remove build-up. Relieve itch.

Retain moisture. For healthier scalp and healthier hair in just three weeks.* This is scalp care made for Black hair.

SCALP CARE MADE FOR BLACK HAIR.

RESP RESPECT THE CROWN

*with regular use of anti-dandruff products ©2022 P&G

OTC Beauty Magazine February 2022

19

KNOWLEDGE TO KNOW

At EDEN BodyWorks, we’re all about versatility! One of the most exciting things about hair is that it can be styled in a number At EDEN BodyWorks, of we’re all aboutThere’s versatility!

One wrong of the most exciting volume, things about hairoriswanting that it can of different ways, including the incorporation extensions. nothing with adding length, of different ways, including the incorporation of extensions.

There’s nothing wrong with adding volum a new look with a temporary texture. The magic of wigs, weaves, clip-ins and style-saving ponytails quickly come to the a new look with a temporary texture.

The magic of wigs, weaves, clip-ins and style-saving ponytails rescue when the craving for a new look arises; but are these options actually healthy for your hair? rescue when the craving for a new look arises; but are these options actually healthy for your hair?

Wearing wigs, weaves, clip-ins and extensions for an extended time, without caring for the hair that is underneath or Wearing wigs, clip-insUsing and extensions for products an extended time,own without for the hair that is showing concern for tension points canweaves, be damaging. non-harmful on your hair caring to cleanse, showing concern for tension points can be damaging.

Using non-harmful products on your own hair t strengthen, lock-in moisture, and restore vital nourishment is crucial. strengthen, lock-in moisture, and restore vital nourishment is crucial.

6 Tips for Keeping Temporary Extensions Healthy: 6 Tips for Keeping Temporary Extensio

• When sleeping, or when possible, remove extensions to reduce tension • When sleeping, or when possible, remove extensions to redu • Make sure hair that is left out is moisturized • Make sure hair that is left out is moisturized • Avoid constant heat styling and use thermal protection • Avoid constant heat styling and use thermal protection • Gently wash & care for your scalp ( apply an oil to scalp between washes) • Gently wash & care for your scalp ( apply an oil to scalp betw • Deep condition and detangle your own hair at every 2-3 weeks • Deep condition and detangle your own hair at every 2-3 wee • Use a conditioning product on edges to prevent drying them out • Use a conditioning product on edges to prevent drying them

Quality products are a must when caring for hair within a protective style (whether extensions are used or not). Particular products are no a must whenflaking caringor forirritation hair within a protective style (whether extensions are used attention must be paid toQuality the scalp to ensure dryness, occurs while rocking these hairdos. attention must be paid to the scalp to ensure no dryness, flaking or irritation occurs while rocking thes Our recommendation: the classic Peppermint Tea Tree collection. This family of four products is formulated to clarify and recommendation: the classic Peppermint TeaofTree collection. This family of four products is formul treat any scalp - leaving Our behind a clean foundation to optimize any form styling. treat any scalp - leaving behind a clean foundation to optimize any form of styling.

THE

r os ter

T HE

rost er

Peppermint Tea Tree Clarifying Shampoo Peppermint Tea Tree Clarifying therapeutic clarifying cleanser that tingles and washes away allShampoo traces of therapeutic clarifying cleanser that tingles and washes away all traces of buildup + dandruff buildup + dandruff Peppermint Tea Tree Detangling Conditioner Peppermint Detangling high-slip rinse-out conditioner meant to Tea add Tree moisture back intoConditioner clean hair high-slip rinse-out conditioner meant to add moisture back into clean hair Peppermint Tea Tree Moisturizing Hair Milk Tea Tree Moisturizing Hair lightweight leave-in lotion Peppermint for daily hydration to ensure hair doesn’t dryMilk out lightweight leave-in through the duration of a style between washeslotion for daily hydration to ensure hair doesn’t dry out through the duration of a style between washes Peppermint Tea Tree Hair Oil Peppermint Tea Tree Hair Oil tension at the root penetrating scalp oil that treats and prevents itch + alleviates penetrating scalp oil that treats and prevents itch + alleviates tension at the root

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OTC Beauty Magazine February 2022

How Do Peppermint Oil and Tea Tree Oil Benefit the Hair + Scalp?

Peppermint Oil is a powerful essential oil Oil made up ofthe vitamin C, plus an array of minerals and Omega-3 How Do Peppermint Oil and Tea Tree Benefit HairA+ and Scalp? fatty acids.

It has natural antiseptic properties which allow it to heal stressed Peppermint Oil also Peppermint Oil is a powerful essential oil made up of vitamin A and C, plusoraninflamed array ofskin. minerals and Omega-3 contains menthol, which provides a stimulating and therapeutic cooling sensation meant to soothe an itchy fatty acids. It has natural antiseptic properties which allow it to heal stressed or inflamed skin. Peppermint Oilscalp. also Tea Tree Oil is an antioxidant that’sa both anti-fungal and antibacterial, it effectively fights bacteria and scalp. fungi. contains menthol, which provides stimulating and therapeutic coolingsosensation meant to off soothe an itchy ItTea acts as Oil a solvent, with the ability break down layers dead skin and Tree is an antioxidant that’stoboth anti-fungal andof antibacterial, so itproduct. effectively fights off bacteria and fungi.

It acts as a solvent, with the ability to break down layers of dead skin and product.

Are Clarifying Products Harmful to Natural Hair?

Let’s first settle the myth surrounding clarifying products Are Clarifying Products Harmful to Natural Hair? like our Peppermint Tea Tree Shampoo. Many believe that for a cleanser to be clarifying, it must contain sulfates, result in that squeaky clean feeling, Many but can ultimately Let’s first settle the myth surrounding clarifying productswhich like our Peppermint Tea Tree Shampoo. believe that be harsh and drying to the hair.

Thankfully, this is not the case!

What actually qualifies a product to be considered for a cleanser to be clarifying, it must contain sulfates, which result in that squeaky clean feeling, but can ultimately a (“clarifying”), is itshair. ability to dissolve like oils, creams and adirt.

Tea Tree Oilconsidered does just besolvent harsh and drying to the Thankfully, this other is not substances the case! What actually qualifies product to be that… naturally!

As a result, the Peppermint Tea Tree Shampoo removes all traces of product from the hair + scalp, a solvent (“clarifying”), is its ability to dissolve other substances like oils, creams and dirt. Tea Tree Oil does just without harmful detergents.

Not to mention, it also provides a great lather! that… naturally! As a result, the Peppermint Tea Tree Shampoo removes all traces of product from the hair + scalp, without harmful detergents. Not to mention, it also provides a great lather!

Why Should A Clarifying Shampoo Be Used?

Leave-ins, butters, oils and gels build upBe onUsed? the hair shaft and scalp over time. Natural sebum and dead skin cells Why Should A Clarifying Shampoo also accumulate.

All of these substances can clog theshaft scalp’s blocks beneficial nutrients fromskin entering Leave-ins, butters, oils and gels build up on the hair andpores, scalpwhich over time.

Natural sebum and dead cells and can eventually cause irritations and even prevent growth.

Using clarifying products at least once per month also accumulate. All of these substances can clog the scalp’s pores, which blocks beneficial nutrients from entering ensures all residue getsirritations removed.and Doing results in a clean, clearclarifying base, ultimately a healthy enviand canthat eventually cause evensoprevent growth.

Using productspromoting at least once per month ronment in which the hair can flourish. ensures that all residue gets removed. Doing so results in a clean, clear base, ultimately promoting a healthy environment in which the hair can flourish.

How Often Should A Clarifying Shampoo Be Used?

ItHow depends onShould the individual.

One wash day per dedicated to a clarifying shampoo is enough for many Often A Clarifying Shampoo Bemonth Used? naturals; however, for those who regularly expose their hair to chlorine, combat scalp issues, or sweatfor often, it can It depends on the individual. One wash day per month dedicated to a clarifying shampoo is enough many be used in a weekly wash routine (we suggest no more than once per week).

Looking for an additional option for naturals; however, for those who regularly expose their hair to chlorine, combat scalp issues, or sweat often, it can cleansing between washes?

Try the Coconut Shea Cleansing CoWash.

As a gentle cleanser designed to remove be used in a weekly wash routine (we suggest no more than once per week). Looking for an additional option for buildup also washes? conditioning the Coconut hair (that’s right, it’s a 2-in-1), it’s As perfect for cleansing the roots to of remove braids, cleansingwhile between Try the Shea Cleansing CoWash. a gentle cleanser designed twists, and other protective styles without the worry of stripping or drying. buildup while also conditioning the hair (that’s right, it’s a 2-in-1), it’s perfect for cleansing the roots of braids, twists, and other protective styles without the worry of stripping or drying.

How Do The Conditioning and Leave-In Products Benefit The Hair?

While Peppermint + Tea Treeand Oil within the Conditioner and Hair work their magic to tingle and soothe, both How Do The Conditioning Leave-In Products Benefit TheMilk Hair? of these products are packed with other natural ingredients that infuse hydration. nametoa tingle few, JojOba Oil, Sweet While Peppermint + Tea Tree Oil within the Conditioner and Hair Milk work theirTomagic and soothe, both Almond Oil, Hemp Seed Oil, and Aloe provide an array of nutrients to the hair.

These ingredients balance pH, and of these products are packed with other natural ingredients that infuse hydration. To name a few, JojOba Oil, Sweet keep the hair feeling soft, hydrated and easy to detangle.

Almond Oil, Hemp Seed Oil, and Aloe provide an array of nutrients to the hair. These ingredients balance pH, and keep the hair feeling soft, hydrated and easy to detangle.

How Is The Hair Oil Used?

The Hair Oil is a lightweight blend of oils formulated to specifically HowPeppermint Is The HairTea OilTree Used? treat the scalp, but it’s also beneficial the hair shaft. oil is easily absorbed, and it The Peppermint Tea Tree Hair Oil is a to lightweight blendThe of oils formulated to specifically promotes shine.

Spray it directly onto the scalp, and massage it in, allowing a little to slipit treat the scalp, but it’s also beneficial to the hair shaft. The oil is easily absorbed, and down the strand as well.

Apply daily, or as needed between washes.

It can also help allevipromotes shine. Spray it directly onto the scalp, and massage it in, allowing a little to slip ate tension caused braids, protective styleswashes. that tend to tug at help the root. down the strand as by well.

Applytwists daily,or orother as needed between It can also allevi-If oils aren’t your preferred method for treating your scalp, try the Papaya Castor Scalp Mas-If ate tension caused by braids, twists or other protective styles that tend to tug at the root. saging Serum.

It’s a unique scalp-soothing blend of Vitamins A, C, D, and E which uses oils aren’t your preferred method for treating your scalp, try the Papaya Castor Scalp MasPapaya, Castor Oil, Aloe Vera and more to deliver intense hydration.

It cools the scalp and saging Serum. It’s a unique scalp-soothing blend of Vitamins A, C, D, and E which uses provides relief to dryness and itchiness, absorbing quickly for optimal nourishment.

Great Papaya, Castor Oil, Aloe Vera and more to deliver intense hydration. It cools the scalp and for daily scalp protective styles. provides relief maintenance to dryness andbeneath itchiness, absorbing quickly for optimal nourishment. Great for daily scalp maintenance beneath protective styles. *** *** There you have it! The Peppermint Tea Tree collection along with a couple other gems from our Coconut Shea it! andThe Papaya CastorTea lines arecollection go-tos foralong maintaining healthyother hair while There you have Peppermint Tree with a couple gems styling from withCoconut extensions.

Theand best part? Each cango-tos be used the actualhealthy extensions well.

Use our Shea Papaya Castorproduct lines are for on maintaining hair as while styling these items to cleanse, and product preservecan anybe texture yourextensions protective as styles with extensions.

The bestrefresh, part? Each used of onhair the so actual well.look Use and feel their best on the surface and beneath. these items to cleanse, refresh, and preserve any texture of hair so your protective styles look and feel their best on the surface and beneath.

ED E N BODY WORKS. COM

@ E D E N BODY WORKS

ED E N BODY WORKS. COM

@ E D E N BODY WORKS

OTC Beauty Magazine February 2022

21

KNOWLEDGE TO KNOW

BY DAWN THOMPSON

Kuza® Products Website Launches to Drive Even Higher Textured Hair Sales Traffic Meet us @kuzaproducts.com for even greater information on Kuza Products and today’s most desired versatile looks. Our site is open and driving traffic for even higher textured hair sales. From Poppin’ Curls to Bomb Waves to Braids and Twists to Straight and Silk Pressed, Kuza ®’s hard working products encourage healthier hair for your versatile styles. If you are a major account for Kuza® Products, please get in touch for the chance to be featured on our new website @kuzaproducts.com.

Kuza® Indian Hemp Hair & Scalp Treatment

coils. Get the whole line, and I especially love

is great for braids, twists, and twist out styling

Kuza®’s Hair Lotion Moisturizer and Repair

to seal in moisture and condition your scalp.

Cream Leave-In to moisturize and style my

Kuza® Braid Spray helps keep protective

thicker curls and coils. Try in your next LCO/

styles moisturized. Start by shampooing and

LOC/PMP method.”

conditioning hair with both Kuza® Shampoo and Conditioner that have no sulfates, parabens, mineral oil or phthalates. Then, moisturize your hair unsparingly with Kuza® Repair Cream Leave-In. Cosmetic Scientist, Tonya S. Lane, says “Kuza®’s healthy

hair

line

has

Jamaican Black Castor Oil and is infused with coconut oil, aloe juice and argan oil delivering intensely frizz 22

moisturized,

free

curls

and

OTC Beauty Magazine February 2022

Retailer Results Kuza® 100% Indian Hemp Hair & Scalp Treatment is specifically formulated for textured hair and has a captive audience.

Kuza® MultiOutlet data (MULO) shows strong growth for this textured hair focused brand for the last 52 weeks through the last 4 weeks. Results from a top account for 2020 show an over 30% increase in same store sales. Units are up over 27%. Alternatively, promotion dollars are down about 30%.

Kuza® 100% Indian Hemp Hair & Scalp Treatment has a blend of fine oils (including Coconut,

Tonya S. Lane, Cosmetic Scientist & Natural Hair Expert with Kuza JBCO line CurlyChemistry.com

and/or online. We judge adding education

Sweet Almond & Avocado) and natural herbs. Soybean Oil is also included, and it is an unsung hero for moisture retention.

Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention, because it is full of good fatty acids, manganese, and vitamins.

We have seen consumers increase their spontaneous spending when they have been offered assortment and larger sizes. Because of a variety of users and needs, multiple sizes and offerings meets consumer needs at shelf

Kuza ® MultiOutlet (MULO) dollar share results through February 2021 (IRI data) 52-WKS

26-WKS

13-WKS

4-WKS

YoY % Chg

YoY % Chg

YoY % Chg

YoY % Chg

14.4%

10.6%

10.1%

7.3%

via display, at shelf or in online opportunities will only increase these outcomes even more.

Our Kuza® website is fun, beautiful, bold, and textured like our hard working products, and there is something to be found to help textured hair wearers and glowing skin seekers.

The Truth About Hair Dress/ Hair Grease and Sealing Oils Tonya S. Lane, Cosmetic Scientist, shares great education on CurlyChemistry.com. Tonya

OTC Beauty Magazine February 2022

23

shares the Perfect 7 Hair Protecting Oils. In her

Kuza® 100% Pure African Shea Butter and

Kuza®

Jamaican

healthier hair styling method PMP-penetrate,

Kuza® Jamaican Black Castor Oil promote

Moisturizing Hare Care Line of Shampoo,

moisturize, protect/seal (similar to LCO-

healthier hair, skin, scalp and body for all hair

Conditioner,

liquid, conditioner, oil), Tonya recommends

and skin types. They both seal in moisture.

Repair Cream Leave-In, Braid Spray and

the top 3 products which provide best coverage

Shea butter has significant levels of vitamin

Anti-Breakage Edge Gel will promote

Hair

Black

Lotion

Castor

Oil

Moisturizer,

to protect/seal in moisture: 1) Hair

healthy hair and growth (no

Grease (petrolatum); 2) Shea/Mango

sulfates, no parabens, no mineral

Butter; and 3) Castor Oil. Kuza® has

oil, no phthalates and no animal

proven products that cover the top 3.

testing. Also try the eight great

Tonya says, “Kuza® 100% Hemp Hair

Kuza® Jamaican Black Castor Oils:

& Scalp Treatment is wonderful for

Original, Extra Dark, Coconut,

curly, coily and tight textured, thick

Indian Hemp, Flaxseed, Argan,

hair like mine. It seals in moisture for

Lavender, and Mango Seed.

the many textured/highly textured

Available at Beauty Supply Stores

hairstyles we love to wear, and it does

and Your Local Beauty Supply,

it affordably. The truth about hair dress/grease is that it is the best way to seal in moisture.”

Worldwide.

Tonya S. Lane, Cosmetic Scientist and Founder of CurlyChemistry.com Instagram: @Sharmaine369 Photo Credit: Full Court Marketing, fcm365/jordanviision

M

Y

PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways! Instagram

What’s Popular with Kuza® Konscious

A and E, and has anti-inflammatory and

(IG) @kuzaproducts.com, Facebook (FB) @

antioxidant properties. Jamaican Black Castor

kuzaproducts.com and on our new Website:

Kuza® offers several products that promote

Oil is often used for growth treatments, to

kuzaproducts.com. #itsakuzavibe

healthier hair and skin. Here are a few.

protect the edges/nape/hair ends and to

Beauty™

Kuza® 100% Hemp Hair & Scalp Treatment

reduce frizz. It is also safe on color treated hair.

seals in moisture and promotes healthier hair.

Kuza® Hair Food with Vitamins A & E helps

It is perfect for sealing, on a clean head of hair

damaged hair become healthier and more

after you moisturize, it will help you create

lustrous.

your favorite braids, twists, faux locs, braid

#kuzastyles

#kuzasealsinmoisture

#kuzarevives #kuzakonsciousbeauty

being greasy.

out or twist out.

Meet Dawn W. Thompson

Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products.

She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.

24

OTC Beauty Magazine February 2022

C

CM

MY

CY

CMY

K

IT’S A Kuza

®

INTRODUCING WWW.KUZAPRODUCTS.COM

Kuza® provides a variety of hard-working products for your beautiful hair and glowing skin.

• Versatile styles • Multi-use products Visit www.kuzaproducts.com to learn more!

OTC Beauty Magazine February 2022

25

BUSINESS TIPS

BY SUSAN ROBERTSON

How to Sustain Flexible Thinking and Nimble Action To survive the pandemic, companies were forced to adapt very quickly to

You have two different thinking systems, commonly known as System 1

radically new circumstances. Even large organizations - where it’s typically

and System 2, sometimes referred to as thinking fast (1) and thinking slow

difficult to shift directions quickly - managed to accomplish it. Leaders

(2.).

discovered that, when required, their organization could act much more quickly and nimbly than they normally do.

System 1 is the “intuitive”, quick, and easy thinking that we do most of the time. In fact, it accounts for about 98% of our thinking. It doesn’t require

So, the obvious questions are 1) What was different? And 2) How can

a lot of mental effort; we do it easily, quickly, and without having to think

you “hardwire” this flexibility into your organization so it continues to be

about the fact that we’re thinking.

stronger in the future?

System 2 thinking is deeper thinking; the kind that’s required for complex

What was different?

problem solving and decision making. This deeper thinking requires

All humans have a set of cognitive biases, which are mental shortcuts that

more effort and energy; it literally uses more calories. Since it’s less energy

are used for problem solving and decision making.

To be clear, cognitive biases are NOT individual or personal biases. They are a neuroscience phenomenon that all humans share. It’s also important to understand that they operate subconsciously; They affect your thinking in ways that you don’t realize.

26

OTC Beauty Magazine February 2022

efficient, our brain automatically and subconsciously defaults to the easier System 1 thinking whenever it can, to save effort.

Cognitive biases result when our brain tries to stay in System 1 thinking, when perhaps it should be in System 2. The outcome is often sub-optimal solutions an/or poor decision making. But we don’t realize that we have sub-optimized because all of this has happened subconsciously.

In typical circumstances, several of these cognitive biases conspire to

their own and the team’s response to new ideas. Every time “yes,

make us perceive that continuing as we are - with only slower, incremental

but…” is uttered, the response needs to be “What if we could solve

changes - seems like the best decision. It feels familiar, it feels lower risk, in

for that?” This reframing of the problem into a question will trigger

sum – it feels smarter. Choosing to do nothing different is – very often –

our brains to look for solutions, instead of instantly rejecting the idea.

simply the default. It frequently doesn’t even feel like we made a decision; instead it feels like we were really smart for NOT making a potentially risky

2.

Short Circuit the Status Quo Bias.

The Status Quo bias is a

subconscious preference for the current state of affairs. We use

decision.

“current” as a mental reference point, and any change from that is perceived as a loss. As a result, we frequently overestimate the risk of a change, and dramatically underestimate the risk of “business as usual.”

But during the pandemic, changing nothing, or changing very slowly, were simply not options. This particular situation was so unique that our brains

When weighing a choice of possible actions, be sure to overtly list “do

didn’t have the choice to stay in short-cut System 1 thinking. System 2

nothing” as one of the choices, so you are forced to acknowledge it

thinking was required. Since we consciously realized we MUST change -

is a choice. Also include “risk” as one of the evaluation criteria and

quickly, our brains started literally working harder - in System 2 – and the

force the team to list all the possible risks. Then comes the difficult

normal cognitive biases weren’t a factor.

part - remind the team that their subconscious brain is making them perceive the risks of doing nothing to be lower than the reality, so they

How to Continue to be More Nimble in the Future

should multiply the possibility of each of those risks.

The key to maintaining flexible thinking and nimble behavior is to not

3.

Curtail the Curse of Knowledge. In any subject where we have

allow our brains to fall into the trap of cognitive biases. Obviously, since

some expertise, we also have many subconscious assumptions

these are intuitive and subconscious responses, this is not an easy task. But

about that subject.

there are proven ways that we can better manage our brains. Here are a

Knowledge (these latent assumptions) limits our thinking and

few ways to start.

suppresses our ability to come up with radically new ideas.

1.

Knock out the Negativity Bias. Negativity Bias is the phenomenon that negative experiences have a greater impact on your thoughts, feelings, and behaviors than positive experiences.

So, you are

much more highly motivated to avoid negative than we are to seek out positive.

The way this manifest in your daily work is that we

Under normal circumstance, this Curse of

Rely on advisors who don’t have the same Curse of Knowledge. In other words, seek out advice from people outside of your industry.

When evaluating ideas or actions, these outsiders won’t have the same blinders that you have, so they will likely have a more clear-eyed view of the benefits and risks.

are much more prone to reject new ideas than to accept them, because rejecting ideas feels like we’re avoiding potential negative.

The bad news is that cognitive biases are always going to be a factor in our problem-solving and decision making; they’re hard-wired into us. The

Respond to “yes but…” with “what if…?” This requires a dedicated

good news is that, with some dedicated and continuous mental effort, we

and conscious mental effort, by everyone on the team, to monitor

can mitigate them and become nimbler in the face of change.

Meet Susan Robertson

Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience coaching Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: www.SusanRobertson.co.

OTC Beauty Magazine February 2022

27

BUSINESS TIPS

BY LIZ URAM

MOTIVATING THE UN-MOTIVATED DON’T GIVE UP TOO SOON When Mary started with the company, she was enthusiastic, energetic, and consistently the top sales person on the team. She got along well her co-

Here are six common motivational factors and the clues to look for:

workers and was known for her superior customer service skills.

Belonging – People who are motivated by a sense of belonging get Over time something changed. Mary began starting work late, leaving

energized by being part of a group.

early, and taking long lunches. The brief interactions with her co-workers usually turned into complaint sessions. She ignored phone calls and didn’t

You might notice them coming up with creative ideas for celebrations or

respond to emails. Customers were frustrated. Mary spent more time on

suggesting get-togethers. “When’s the last time we went out for Happy

her cell phone than doing the work she was getting paid for.

Hour?”, they might say. Listen for what they do outside of work. Do they spend a lot of their free time with friends and family? Do they participate

John, Mary’s manager, was at his wits end. He wanted Mary to get back to

in group events like book clubs or sports teams?

the level of work he knew she was capable of. He went from one extreme to the other. First, he tried money. Then, he tried disciplinary action. Both

Keep this employee motivated by asking them for ideas; designating them

resulted in short-term improvements but they didn’t last.

as the celebration coordinator; and including them in projects.

Does this situation sound familiar? If so, don’t give up too soon. There are six other ways to motivate employees that have longer lasting results than

Influence – A formal leadership title isn’t needed to have influence. Many

money or disciplinary action. The challenge is determining what motivates

people are happy with an informal leadership role where they can influence

employees.

others.

You can identify them by their willingness to speak for the group. They are

Asking an employee outright what motivates them usually doesn’t work.

the ‘go-to’ person when others need answers or reassurance. They are the

Most people haven’t given it much thought. Instead, act like an investigator

person the team looks to for direction and advice.

and look for the clues so you can identify the motivational factors of each individual.

Keep this employee motivated by asking them for their opinion on matters that affect the group. “How do you think the team is going to react to this

28

OTC Beauty Magazine February 2022

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29

change?” is a simple, yet very effective way to let this person know that

questions. They are excessively concerned about change. Some managers

their position within the group is clear.

assume the person is needy. In a way they are. They need security, reassurance, and confidence in their abilities.

Appreciation – A simple sincere thank you is what motivates employees who have this motivational factor. They just want acknowledgement for

A manager can help this employee by taking the time to answer questions;

their efforts.

communicating changes early and often; and boosting their confidence by giving them opportunities to prove they are capable.

Employees who are motivated by appreciation talk a lot about their accomplishments. They might come to their one-on-one with a list of what

Growth – these employees aren’t satisfied with the status quo. They have

they’ve done. Managers who don’t understand what clues to look for may

career goals and they want opportunities to advance.

mistakenly assume the person is full of themselves or is just bragging. That usually isn’t the case. These employees are looking for some appreciation.

One of the most obvious clues is that they ask about career advancement when they interview for a job. They’re willing to take on extra responsibility

Keep these employees motivated

in order to prepare themselves

by giving sincere, specific, and

for their next step.

timely appreciation for their efforts. Catch them in the act

Keep them happy and motivated

of doing something right and

by talking to them about what

comment on it immediately.

they are interested in doing next and creating a career path

Achievement – People who

for them that clearly outlines

are motivated by achievement

a

are always looking to outdo

Delegating projects is a way to

themselves. While they enjoy

provide growth opportunities if

friendly competition, they are

a promotion isn’t an option.

plan

for

advancement.

more interested in pushing themselves to be better than

Back to John and Mary. Once

they were the day before.

John took the time to look for the clues, he realized that what

They are usually self-starters who take an interest in their productivity.

Mary really wanted was appreciation. John wasn’t known for giving out

They tend to set goals both professionally and personally. They love the

verbal praise but he was willing to give it a try. Instead of waiting until

feeling of accomplishment when they can check off a goal and then they

Mary told him about her accomplishments, he looked for opportunities to

are on to the next one.

praise her. Before long, John saw improvements in Mary’s attitude and she began to have the same energy and enthusiasm she had when she started.

Keep them motivated by communicating key performance measures, encouraging them to set bigger goals, and sharing their progress with them

It wasn’t easy for John to get out of his comfort zone, but it was a lot less

on a regular basis.

expensive and stressful than what he had been doing.

Security – People with this motivational factor have a high need for job

Before you give up on an unmotivated employee, challenge yourself to

or financial security. Anything that threatens their sense of security can

search for clues about how to motivate them. You might be surprised

demotivate them.

at what a big change can come from a small adjustment to handling motivation issues.

They might obsessively worry about their performance. They ask a lot of

Meet Liz Uram

Liz Uram is a nationally-recognized speaker, trainer, consultant, and author. She equips leaders with the tools they need to communicate like a boss so they can make a bigger impact, get better results, and motivate others to do their best. With 20 years of experience, she’s developed systems that work. Uram’s written four books packed full of strategies leaders can implement to get real results, real fast. For more information, please visit www. lizuram.com.

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OTC Beauty Magazine February 2022

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OTC Beauty Magazine February 2022

31

20 32

OTC Beauty Beauty Magazine February January 2022 OTC 2022

URBAN CALL BRIEFS

BY LAFAYETTE JONES

Deborah Wright

William Porter, Ph.D

Marketing Representative

Timbuktu Kaazim

Retired Professor, Author

Bob Crumley

Dr. Robyn S. Joppy

Hemp Entrepreneur

Author, Speaker, International Shades of Beauty

Deborah Wright Deborah

Wright

is

She has a bachelor’s in psychology and a master’s in education and counseling from Meredith College and North Carolina State University, a

native

and

resident of North Carolina. She is CEO

of

Alignment

Founder of Kaazim & Company, Inc.

Life

Coaching

(alignmentlifecoach@gmail.com) and a Marketing Representative for Melaleuca, an international wellness, health and beauty company.

respectively. Additionally, she is a licensed and ordained minister. Her professional background and experience include human resources management/administration, organizational consulting, individual and family counseling, teaching, and higher education administration.

Wright’s community involvement has included serving on the board of directors for Pregnancy Life Care Center, the Big Brothers/Big Sisters Program for underserved youth and a variety of church-related community activities. She currently serves as the board of directors’ chairperson for The Encouraging Place, a faith-based nonprofit organization that focuses

Alignment Life Coaching helps clients develop life strategies that integrate

on race awareness and racial reconciliation.

and align aspects of their lives to accomplish their goals and fulfill a purpose. As a director for Melaleuca, Deborah markets the company’s 400 botanical and natural products that facilitate health and wellness.

Melaleuca’s products also include Sei Bella, a beauty line of cosmetic,

“Efforts and courage are not enough without purpose and direction.”

- John F. Kennedy

skincare and hair care products.

Deborah is also a member of Every.Black, an organization and network of entrepreneurs serving those who aspire to create wealth through entrepreneurship.

Dr. Robyn S. Joppy With over 20 years of combined experience in corporate and regulatory compliance,

In addition to the business and entrepreneurship endeavors, Wright owned

Dr. Robyn S. Joppy, best-selling published

and operated Weddings, etc. This business provided wedding planning and

author and award-winning international

consulting with the “Wright Touch.” She also co-founded and co-owned

speaker, is an expert in her field. Over the

Wright’s Janitorial Service, with the motto of “cleaning the Wright way.”

years, she has worked in both

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author.

OTC Beauty Magazine February 2022

33

URBAN CALL BRIEFS

BY LAFAYETTE JONES

the healthcare and dental industries as well as the nonprofit sector. In

its connection to building a solid foundation of compliance. She is quickly

addition, she worked as the vice president of corporate compliance and

becoming an international beauty influencer and is regularly contacted for

integrity at an international human services organization, served as an

interviews, contributing and co-authoring articles, magazines, and books.

integrity consultant for faith-based organizations, trade associations and more. Dr. Robyn’s first book, “Integrity Matters. Be Your Word: Building a Sustainable Compliance & Integrity Program That Works,” was released in 2019 and became an Amazon Bestseller.

Additionally, she has been a member of the Health Care Compliance Association (HCCA), the Society of Corporate Compliance and Ethics (SCCE) and the Northeastern Educational Research Association (NERA).

Joppy is committed to helping people and finds true pleasure in connecting

William Porter, Ph.D.

with others. Over the course of her career, she has conducted over 200 workshops and 100 keynote presentations, as well as co-authored the article “One Company’s Perspective on Employee Education: E+E+E=E”

Dr. William Porter is Professor Emeritus

(Compliance & Ethics Professional, 2014). Her entrepreneurial spirit and

at Elizabeth City State University in North

extensive knowledge of the industry drove her to create the Compliance

Carolina, where he has taught for over

Gazette, a newsletter distributed to over 3,500 domestic and international

30 years. He has a Ph.D. in geography

employees on a quarterly basis.

from the University of Maryland, College

Her true passion is education and self-improvement. She is a graduate

Park, and has extensive experience in

of Drexel University, Syracuse University, Pennsylvania State University,

the concept of critical thinking as an effective means to learning. He also

and George Washington University. Joppy believes the key to success is

has experience in writing grant proposals and peer-reviewed articles in

continuous self-development and is constantly seeking to learn more and

scientific journals. His work in the study of teacher literacy in the public

continuously enhance her skills in public speaking, compliance education

schools is reflected in the article in which he was the co-author, entitled,

and training, human resource development, mentoring and coaching,

“The Relationship Between Content Preparation and Literacy of Science

international relations, and market research and analysis.

Teachers and High School Enrollment Size,” published in the journal,

Her in-depth knowledge of national healthcare policies and financing

Research in Geographic Education.

issues, compliance requirements and trends, legislation and initiatives has

In the past 40 years, Porter has been a Sunday school teacher and an active

helped her establish long-lasting relationships with some of the leading

participant in Bible study sessions in the African Methodist Episcopal

medical and professional societies and a wide network of contacts within

Zion Church denomination, where he is currently a member of the Grace

trade associations, congressional members, hospitals, senior citizen groups

AME Zion Church in Raleigh, North Carolina. He is also a member of

and other special interest communities.

Every.Black (www.Every.Black), a company that assists entrepreneurs in

After working many years in corporate America, Joppy took the leap into entrepreneurship and founded One Accord Consulting Firm, LLC in June

creating wealth by leveraging technology and utilizing a strategy of global networking.

2016 and Pearls Management in 2018. Moreover, she is a visionary; her dream became a reality in 2019 when Pearls Management launched the International Shades of Beauty (ISOB) Hair and Beauty Trade Show in Dubai. On November 6, 2020, she and ISOB made history as the largest virtual hair, beauty, and wellness tradeshow of its kind. During her interview on the Dr. Joe L. Dudley, Sr., Legacy Project (www.patreon. com/joedudleysr), she talks about how Dr. Dudley, co-founder of Dudley Beauty Products, was honored at the show. As a result of her passion for serving people and commitment to philanthropy, she also founded Project Cultivate Corporation in December 2020, a nonprofit organization that serves girls across the globe.

Joppy is a woman of faith and is driven to teach, educate, and present information on the importance of integrity/ethics in business and relationships. She is highly sought after by faith-based organizations, corporations, and governmental entities to address the topic of integrity and

34

OTC Beauty Magazine February 2022

Currently, Porter is the author of several inspirational books. He writes about the experiences people have that are considered unusual, extraordinary, and sometimes miraculous. He has published two nonfictional books: “Life in the Spirit” and “Miracles in the Lives of Ordinary People.” His current focus is on fictional novels about interpersonal relationships and stories of people’s desire to have the proverbial “Heaven on Earth” in their life’s journey. Books in this series include “Heaven Can’t Wait or Can It? Dreams of Love, Deceit, and Hope;” “Heaven Can’t Wait or Can It? The Sequel;” and “Heaven Can’t Wait or Can it? The Fruition.”

He also provides work sessions to cosmetologists and entrepreneurs interested in becoming professional writers. Most recently, he has established a book club where people of faith can discuss books that

have spiritually-focused and Biblically-based material, as well as share testimonies of God’s influence in their lives. The Inspiration Book Club meets virtually on Zoom the first Saturday of each month from 6:00 p.m. to 7:00 p.m. Eastern Time. For more information, visit the website WilliamPorterLife.com

Timbuktu Kaazim Timbuktu Kaazim is the founder of Kaazim & Company, Inc., an independent

contracting

and

investment funding company, which

Bob Crumley

focuses on bridging entrepreneurs from various industries with virtual

Having

developed

the

vision

of

reintroducing the Hemp Industry into North Carolina, Bob Crumley co-wrote the original statute design, founded the North Carolina Industrial Hemp Association

and

Founder’s

Hemp,

a vertically integrated Hemp company. A serial entrepreneur with experience in government, textiles, banking and law, he is a 1974 graduate of Appalachian State University and a 1980 graduate of Wake Forest University School of Law. He has been a licensed attorney for over 35 years.

He is the founder of Crumley Roberts, LLP. Starting the law firm in 1989, Crumley grew it into North Carolina’s largest consumer law firm with 16 offices and over 130 employees. He sold the firm in 2012. Bob has founded

business services. In addition, her company silently invests in innovative products or brick-and-mortar small businesses. She was born at home with her mother wearing a Dizzy Gillespie shirt, with the assistance of a midwife in Longview, Texas. She then moved to Wilmington, North Carolina, where she attended grade and high schools. Kaazim was always present in her community from the beginning, participating in many community events such as David Walker Day and staying active with community groups like Jazz-A-MaTazz, managed by the late, talented Cynthia Tyson. Kaazim continued her education at Saint Augustine’s College and remained in the Raleigh/ Durham area since that time. She has over a decade of experience in the corporate arena accompanied by an MBA, which has allowed her to maneuver business-specific endeavors successfully.

and operates a multi-million dollar real estate development company with holdings in shopping centers, office buildings and development land, and a music publishing company in Nashville. He has written two books and is a featured keynote speaker around the nation for businesses, law schools and community leadership and trade groups on topics ranging from personal and business development to “The Art and Power of Encouragement.”

Crumley is also on the advisory board for the College of Business at Western Carolina University.

From a young age, her parents instilled in her “to do for self,” resulting in a strong passion for entrepreneurship and helping others be successful by sharing her experience, education and resources. She created a blog entitled Women That Crushed Wednesdays that related the lives of historical women of color to the lives of women today. She also assisted with Justice Served NC, Inc. Expungement Clinic and served as an ambassador for the Dudley Mastermind Group RDU Chapter. However, she is now focused on mentoring African-American girls through engagement, exposure, and

Married for over 39 years, he is the father of two grown daughters, has one

empowerment with the nonprofit organization Girls Talk Movement.

grandson and one granddaughter.

Her most prized contributions to the world are her two sons, Avarie and G’Zahn. She enjoys traveling, reading, writing and spending as much time as possible with her family and friends.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine February 2022

35

FEATURED

BY NICOLE MCCRAY

Multicultural Skincare Trends That Will Define the Beauty Industry in 2022 When the pandemic hit a couple of years ago, everyone held their breath to see how it would affect the beauty industry. And, while it’s true that COVID did cause some initial decline in revenue, history tells us that the beauty industry is incredibly resilient. This time is no different!

Today’s trend-driven multicultural consumers are expected to define the US beauty industry going forward. We’re happy to report that rapid growth is expected for the next several years. From even more celebrity skincare lines to fighting maskne, it’s an exciting time for the beauty industry!

Here’s a look at some significant multicultural skincare trends that will define the skincare industry – and how you can stock your shelves - going into 2022.

When the pandemic hit a couple of years ago, everyone held their breath

years. Skincare ingredients will be chosen more from a cultural and global

to see how it would affect the beauty industry. And, while it’s true that

perspective, with diverse, personalized, and uber-luxurious niche vegan

COVID did cause some initial decline in revenue, history tells us that the

offerings.

beauty industry is incredibly resilient. This time is no different!

In 2022, beauty brands will evolve

Today’s trend-driven multicultural

to accommodate this trend with

consumers are expected to define

entire lines of vegan, plant-based,

the US beauty industry going

and cruelty-free skincare and beauty

forward. We’re happy to report that

products, from invisible primers

rapid growth is expected for the

with SPF to foundations for every

next several years. From even more

imaginable skin tone, specifically

celebrity skincare lines to fighting

targeted

maskne, it’s an exciting time for the

multicultural consumers.

to

male

and

female,

beauty industry!

Here’s a look at some significant

The K Beauty Trend Is Evolving, But Here to Stay

multicultural skincare trends that will define the skincare industry –

The majority of multicultural women

and how you can stock your shelves

who follow a daily skincare routine

- going into 2022.

Increasing Demand for Vegan Skincare The vegan lifestyle has been trending among African Americans in recent 36

OTC Beauty Magazine February 2022

say that natural beauty is where it’s at. Natural, botanical-based skincare trends like K Beauty are still showing steady growth in the US market.

As many as 9% of women overall are interested in following the Korean

beauty (K Beauty) trend, and that number increases steadily to as much as 18% among women ages 18-34. The trend has shown steady growth among US consumers for the last several years.

Many multicultural brands will continue to launch textures and formulas that echo their Eastern counterparts. That being said, in 2022, you can expect to see a shift to minimalistic skincare routines and multi-tasking products that simplify the previously trending 10-step Korean skincare routine that was so popular in previous years.

The Work-from-Home Trend Will Continue to Influence the Beauty Industry Much like last year, 2022 will continue to be all about DIY skincare and beauty. Look for a substantial increase in the number of women and men seeking out products for at-home facials and specialized treatments like at-home cryotherapy to tighten pores and firm the skin.

Décolletage skincare will continue to be popular because everyone is doing Zoom meetings, and they’re only being seen from the chest up. It looks like body care products of all types will continue to be a big trend going

Look for More Indigenous Ingredients

forward!

The multicultural skincare market has traditionally leaned toward sweet and tropical scents. But in 2022, we expect skincare brands to build formulas around indigenous ingredients like yams and nectars. Manufacturers will choose ingredients for their restorative and therapeutic properties, as well as their beauty benefits. The focus will be on protecting the skin and enhancing natural beauty rather than adornment.

This trend is about a simpler, more wholesome way of life, including using more natural products on your face and body.

Men’s Skincare Will Gain Traction Men are just beginning to delve deeper into personal care, and we’ll see more and more of them become interested in skincare and color correction this year. Men are looking for their own spot correctors and age-defying treatments, and brands will be positioning themselves to fill that need.

For men of color, dark spots and acne on the neck after shaving are a huge issue. Products that even out skin tone, such as tinted lotions, will be huge.

And treatments that prevent and correct these issues will also be in high demand.

When it comes to stocking your shelves for

Multicultural Consumers Want Personalized Skin Care Options Consumers want personalized products they can relate to. Many women aren’t heading to the aesthetician or dermatologist

this year’s multicultural skin care trends, you’ll want to focus on diversity, vegan products, and minimalistic beauty routines.

At-home treatments for men and women will also be huge in 2022. While the pandemic drags on, the beauty industry continues to evolve, grow, and thrive!

as often as they used to, so they want products formulated for their specific needs, such as DNA-based skincare.

This trend is about caring for the skin from the inside out with personalized supplements and skincare products rich in vitamins, antioxidants, and probiotics. It’s not about covering up imperfections with makeup anymore; consumers want skincare and beauty products that nourish and nurture the skin on a deeper level.

Meet Nicole

With a love for skincare and makeup, Nicole likes to share her knowledge in the form of written words. Her sister, who is now a professional aesthetician, is the reason she became interested in skincare and beauty at a young age. She has worked with numerous women’s publications as a copywriter, editor, and lifestyle reporter. Writing articles on all things beauty, skincare, health, and nutrition, she has found a passion for helping others through her work.

OTC Beauty Magazine February 2022

37

MANUFACTURER PROFILE

No one knows the art of digital marketing like Jesseca Dupart. As the owner and founder of Kaleidoscope Hair Products, she has elevated her brand to household name status. After all, who doesn’t own a bottle of the company’s popular Miracle Drops? Shoppers couldn’t get enough of this hair growth solution.

But Dupart didn’t stop there. She created a brand that catered to stimulating growth and promoting healthy hair and launched multiple collections.

Kaleidoscope’s hero product, Miracle Drops, comes in three variants: Original, Extra Strength, and Coconut and are designed for all hair types.

There is also a Therapeutic Collection intended to soothe itchy and irritated scalps while preventing and repairing damage. The UniKorn Collection is dedicated to textured-hair women who enjoy switching up their style, whether it’s being worn in its natural state or in a protective style. And even the kids are covered at Kaleidoscope, with the Kaleido Kids Collection that offers the gentle scalp oil Just a Drop, along with a 2-in-1 wash, spray and curling cream.

It’s clear that Dupart and Kaleidoscope Hair Products have no plans of slowing down anytime soon. OTC Beauty Magazine caught up with the beauty mogul to ask her about the history of the company and how your OTC store can benefit from carrying her products.

Jesseca Dupart, owner and founder of Kaleidoscope Hair Products.

38

OTC Beauty Magazine February 2022

OTC BEAUTY MAGAZINE: Can you tell us a little bit about the history of Kaleidoscope and how it got its start? What idea is the company based upon?

JESSECA DUPART: Kaleidoscope Hair Products was created as a love offering to my clients. As a stylist, I witnessed a lot of hair loss due to improper usage of products and tools. In 2014, the idea was presented to me to sell products but, to be completely honest, I didn’t even care about selling products.

I also realized not only would it be an opportunity to help my clients but also another way for me to add an additional stream of income to myself.

When I finally made the decision to sell products, I saw a void in the market for hair growth, so I decided to use all of my savings to invest in products, and the rest is history.

Again, Kaleidoscope Hair Products began as me selling products as a stylist. I would say over the years; it has grown and developed into a brand that promotes creativity and growth in all areas of life, not just hair. Kaleidoscope Hair Products is based on faith, and I try my hardest not only to deliver quality products but also to convey the message as an entrepreneur, your current reality does not have to be your future.

OTC: What differentiates this company from the others in the multicultural beauty industry?

DUPART: Kaleidoscope celebrates the beauty and brilliance of ALL women while offering products that yield amazing results. We are notably known for our “disruptive marketing.”

We have spoofed many songs, movies, TV shows, and current events in pop/Black culture to promote our products. I love making creative and engaging content to promote the brand, and I believe it’s the gateway on how we’ve been able to capture the attention of our clients and distributors, who in turn fall in love with our products.

OTC: If you had to pick one product that is most symbolic of your company, what would it be and why?

DUPART: Miracle Drops; it is, without a doubt, the brand’s hero product. We have thousands of success stories that show it ACTUALLY WORKS. OTC: What need in the marketplace does the company strive to fulfill, and how does it work toward that?

DUPART: Kaleidoscope Hair Products strives to show customers that hair growth can be fun! Listen, we are a COLORFUL, fun brand. We make sure to create amazing products, content to support those products and not only entertain our consumers but educate them, as well.

OTC: How do you keep consumers and store owners educated on product releases, uses and general information? Likewise, how do you receive customer feedback?

DUPART: We keep the consumers and store owners educated on Kaleidoscope and new products by doing interviews and write-ups like this with the OTC magazine.

You can also keep up with all things Kaleidoscope via our social media channels, our email list, and even our text messaging group. We love to stay connected with our customers in any way possible. We receive customer feedback through reviews on our website and before/after photos via email or direct messages on Instagram.

OTC: Is the company active on social media channels, and if so, which ones?

DUPART: Kaleidoscope Hair Products has very active social media accounts on all of the trending social media platforms - Facebook, Instagram, Twitter, TikTok, and YouTube.

OTC Beauty Magazine February 2022

39

OTC: What trend have you seen grow the most in the hair care business, and how has your company met consumer demand for it?

DUPART: There is a trend of DIY hairstyles that have kind of taken over. Oftentimes, these DIY styles go wrong, like completely wrong. At the very least, you can always count on the Miracle Drops to save the day when all goes wrong.

OTC: What tips do you have for OTC beauty store owners on how to best market your products to customers?

DUPART: OTC store owners should look into utilizing the Kaleidoscope posters, merchandising displays, and keeping all of the Kaleidoscope Products near each other.

Also, when educating the customers, they should offer the shampoos and conditioners along with the drops as a system for optimal results. This can boost sales tremendously when your consumers can quickly locate the exact products they are looking for.

We would love to partner more with OTC store owners by providing them some of our promotional videos to play in store for those with televisions. OTC should take advantage of social media platforms as well to allow the customers to stay up to date for all deals, releases, etc. If the owners tag Kaleidoscope in their pictures and videos, we will be sure to repost on our social pages, as well.

OTC: What is it like to have a business relationship with your company? What do you consider your strengths?

DUPART: We pride ourselves on building strong, lasting relationships. We work to assure that companies in our circle are informed, educated and energized in every way possible.

One of our greatest strengths is our relationship with our consumers. Over the years, they have grown to trust, know, and love us. Doing business with us grants you access to our most prized possession: our consumers.

OTC: Does Kaleidoscope participate in any community or charity involvement?

DUPART: Kaleidoscope Hair Products has donated and contributed to many communities in Louisiana, as well as Georgia. We make a lot of donations through our nonprofit Kaleidoscope Kares. In 2020, we donated $50,000 to the New Orleans Recreation Department for the WIFI of their community centers. We also partnered with the Dream City Church of Atlanta in 2020 and provided Christmas Dinner and other monetary donations, as well.

OTC: What final thoughts would you like to share with OTC readers about the company or industry in general?

OTC: How can OTC store partners and our readers benefit from carrying Kaleidoscope products?

DUPART: Carrying Kaleidoscope Hair Products guarantees the support of the brand and our customer base, which consists of millions of individuals from all walks of life. Not only will it increase your consumers, but it will generate sales, as well.

DUPART: I want everyone to understand that Kaleidoscope Hair Products is not only committed to promoting hair growth, but the brand is committed to inducing change in the beauty industry and creating spaces and opportunities for our customers and brand partners to grow. The brand is constantly evolving and learning what we need to do to assure that we meet your needs and the standards of everyone.

Kaleidoscope Hair Products Address: 5951 Bullard Ave. Suite 8 New Orleans, LA 70128 Contact Number: (504) 451-0083 Website: https://iluvcolors.com/ Years in business: 7 40

OTC Beauty Magazine February 2022

EXTRA STRENGTH super-enriched

ORIGINAL

COCONUT OIL naturally cleanses

MIRACLE DROPS, THE BEST-SELLING AID FOR HAIR GROWTH.

Enriched with our signature miracle oil blend of Tea Tree, Peppermint and Aloe Vera Oils.

STIMULATES SCALP TO HELP HAIR GROW REPAIRS DAMAGED HAIR ADDS MOISTURE TO DRY HAIR AND SCALP

*Expect results every 4-6 weeks, results vary.

CONTACT YOUR DISTRIBUTOR TO ORDER TODAY

© Kaleidoscope Hair Products 2021. www.iLuvColors.com

OTC Beauty Magazine February 2022

41

TOP FIVE

TOP FIVE

Braids & Crochets

Now that it’s hot outside, you’ll undoubtedly notice more shoppers wearing braids. Some will choose a braider to install their unique hair creations; others will choose the faster crochet method instead. No matter their preference, make sure you have the right hair for the most popular styles. Offer the best with these top-selling Urban Beauty products.

1.

Queen B Value Pack

Braiders this hair, and for good reason. This ready-to-use hair has RemiTouch which makes it easier on the stylist’s hands. Plus, shoppers love the assortment of colors it comes in and its varying lengths of 40, 50 and 60 inches.

Highlights • • •

Pre-Extended Pre-Feathered Hot Water Curl

3.

Butterfly Locs is a popular protective style heralded for its ability to put less tension on the client’s natural hair. This distressed, bohemian style can take hours to install, but this crochet variation cuts that time in half - thanks to its pre-loop design.

Queen B New Locs 5x Value Pack

Finding and wearing crochet hair is nothing new, but scoring quality hair with tons of color options?

That can be a bit trickier. Luckily, Urban Beauty offers a value pack of its new locs in an array of colors. Known for their featherlight construction and convenient pre-made loops, your shoppers will buy this hair again and again!

4.

Queen B 3x Water Wave

Some shoppers will prefer to braid their hair the old-fashioned way.

That means they may want to create a style like the Passion Twists from scratch. This is the braiding hair they’d need. There’s no doubt that after one use, they’ll be back to buy more!

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2.

Queen B Butterfly Distressed Style Locs

OTC Beauty Magazine February 2022

5.

Queen B 3X Passion Twist

If your shoppers loved Sengelese Twists and Goddess Locs, they would fall in love with Passion Twists. This bouncy hair - also known as Spring Twists - has a bohemian look with a tighter texture than the Butterfly Locs. These also come with pre-made loops and is available in 12 and 18 inches.

CURL CARE ! w e N

COLLECTION

THE #1 BRAND OF LEAVE-IN CONDITIONING SPRAYS & DEEP CONDITIONING HAIR MASKS * FREE OF: SULFATES, PARABENS, SILICONES, PHTHALATES, GLUTEN, DRYING ALCOHOL & ARTIFICIAL COLORS HASKBEAUTY.COM | @HASKHAIR *BASED ON DATA FOR THE FOOD, DRUG & MASS MARKET SOURCED FROM INFORMATION RESOURCES, INC. FOR THE UNITED STATES. OTC Beauty Magazine February 2022

43

MAKEUP BRUSH USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES

BRUSHES BROW DUAL ENDED BRUSH • EYELINER BRUSH • EYESHADOW SMALL BRUSH • EYESHADOW LARGE BRUSH C-CURVE EYESHADOW BRUSH • TAPERED EYESHADOW BRUSH • RETRACTABLE LIP BRUSH • CONCEALER BRUSH • FOUNDATION BRUSH FAN BRUSH • DUO FIBER BRUSH • ANGLED BRUSH • LARGE POWDER BRUSH • KABUKI BRUSH

Dream World, Inc. 45 W. Hintz Rd, Wheeling, IL 60090 / Tel. 847-600-3020 / Fax. 773-267-1348 / Toll Free 800-535-6110 44

OTC Beauty Magazine February 2022

EXCLUSIVELY AT JINNY & DREAM WORLD INC.

CAROL’S DAUGHTER

JINNY BEAUTY COUPONS

PURCHASE $200 OF CAROL’S DAUGHTER PRODUCTS (MIX & MATCH), get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

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PURCHASE $250 OF ANY PALMER’S ITEMS, get a

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OTC Beauty Magazine February 2022

45

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

© Dream World Products. - All Rights Reserved

46

FORT LEE

1-856-735-0089

Signature

OTC Beauty Magazine February 2022

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

DREAMWORLDPRODUCTS.COM

OTC Beauty Magazine February 2022

47

Advertisement

THERAPY TRENDS Luring Online Wig Shoppers Back to Your OTC

By Elayne McClaine Throughout the pandemic, the wig industry had to go undercover. Wig shopping shifted from the aisles of the OTC to reams of online screenshots. OTCs were once known for their selection of wigs and extensions. From sleek lace units to natural “afro” styles to human to synthetic, the one-stop brickand-mortar was the place to shop. Thousands of dollars in inventory lined the shelves of local OTC stores. However, the internet has introduced a shop-from-home online superstore.

Many of the online competitors catered to a business that was mostly Caucasian.

The price point and styling represented a different cultural experience. But now, the industry has been upgraded to feature expensive ethnic choices that are semi-endorsed by ethnic superstars.

Whether consumers want or need wigs, the industry is growing. Internet sales, in particular, are booming. Тhе global wig market wаѕ valued at $8 billion before the pandemic. It іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу at the rate of 12.4% through 2028. This market spans the needs of many consumers. Most shoppers want the versatile glamour that comes out of a box.

There are those who require a prosthetic due to alopecia or medical treatments. There are those who want a variety of shades, and there are those who want to channel their inner Beyonce.

Online suppliers claim that they cater to the top-celebrity wig wearers. But if the OTC is to compete with this VIP positioning, they may need to cater to the client that is seeking exclusive styles and online service. These consumers are spending hundreds of dollars several times a year. The bargain shopper also shops online, but these consumers may be easier to lure back into the OTC store. The concept of “just in time inventory” online is a great way to compete.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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OTC Beauty Magazine February 2022

Dream World, Inc. 45 W Hintz Rd. Wheeling, IL 60090 | Tel. 847-600-3020 | Fax. 847-600-3025 | Toll Free 800-535-6110

Available Exclusively at Jinny Beauty Supply & Dream World

JBS Beauty Club has all your accessory

needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you

can always buy items by the piece and at great prices. For more information,

call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

OTC Beauty Magazine February 2022

49

Advertisement

CLIPPER TIPS

Sponsored by Andis Co.

Shaving By Design

By Kenny Duncan

Andis Global Educator The shaving game has just been redefined, thanks to Andis.

Design, power, efficiency and mobility are all key elements of the new Andis reSURGE™ Shaver. Find out what next-level features make this shaver so unique and a must-have for your grooming arsenal.

Design

The slender, ergonomic reSURGE makes dry-shaving heads more comfortable for your wrist, and the textured housing makes it easier to grip. Independent, hypo-allergenic springloaded foils increase the amount of pressure that can be applied during use, allowing the pivoting head to closely hug the contours of the face and head. Plus, the clever magnetic cap helps protect the foils and doubles as a stand.

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The cutting blades move at 9,900 strokes per minute, powered by a lithium-ion battery. LED light indicators alert you with a red light when it needs charging, and white lights to indicate power levels at 30%, 60% or 100%. The power of the reSURGE, along with its intuitive design, allow you to easily shave wet or dry hair.

Efficiency

Most shavers only have one or two foils that can only trim short stubble, making it necessary to use a separate trimmer to remove longer hair first. This makes for a more timeconsuming task. The reSURGE Shaver reduces time spent on trimming and shaving by doing both jobs simultaneously. The integrated long hair trimmer blade is sandwiched between the two foils, allowing for quality trimming to be performed in any direction – say goodbye to stray hairs.

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For more information, visit andis.com today.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon—based in Philadelphia. He is the barber for several Grammy Award-winning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

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OTC Beauty Magazine February 2022

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OTC Beauty Magazine February 2022

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Protected by U.S. Patent 10,786,026; 10,945,478; 10,980,301

40”& 60”

INDUSTRY NEWS Andis® Company Announces International Artistic Team Helmed By Kevin Luchmun and Kenny Duncan Andis Company, a leader in professional tools and education for the barber and beauty industries, is thrilled to announce a new Global Artistic Team led by barbering icons Kevin Luchmun and Kenny Duncan. A renowned barber, men’s stylist, educator and photographer, Kevin Luchmun will guide the brands efforts abroad as the ‘International Artistic Team Lead’ and current US Lead Educator, Kenny Duncan, will take the lead in the U.S. and Canada as the new ‘North American Artistic Team Lead.’

Both newly created roles seek to accelerate Andis’ international presence by building upon its global reputation for world-class tools, education and creative inspiration. Kevin and Kenny will play a pivotal role in the development of educational programs for barbers and stylists as well as providing artistic direction for creative projects and collections. Both will also be instrumental in the formation of a new wing of programs designed to develop the creative talents of Andis’ audience of creators.

Introducing Kevin Luchmun As one of the UK’s most recognizable and respected men’s stylists, Kevin’s technical hair cutting skills have positioned him as one of the industry’s most inspiring barbers, men’s stylists and educators.

A multi-award-winning stylist spanning barbering and men’s hairdressing, Kevin Luchmun Kevin’s work on editorial photoshoots and collection photography, and the relationship between hairstyling, fashion and the visual presentation of technical cuts, has seen his creativity extend into a signature photography style. As passionate about photography as he is about hairstyling, both are approached and revered in equal measure with his work appearing on the covers and in the pages of international trade and consumer magazines, on the catwalks, online and across social media.

For Kevin, joining Andis is a dream come true. Unlike

Kevin Luchmun 52

OTC Beauty Magazine February 2022

ambassadorships that hinge on commercial arrangements alone, Kevin has long-held a deep rooted respect for Andis and was determined to work with the brand from the outset.

“Very early in my career I got the opportunity to work on the Andis stage at Salon International. From that moment I was passionate about Andis and I was always intent on working with the brand. For me there was never an alternative to Andis; I’ve waited a long time for this to come to fruition,” said Kevin. “Now I’ve reached this point in my career and have so many achievements and accolades, the timing and the type of position couldn’t be more perfect. I look forward to working with Angie and the global education team to elevate Andis’ brand appeal and educational resource base, as well as highlighting the precision and performance of its industryleading tools.”

According to Angie Perino, Andis Global Education Manager, it’s Kevin’s multi-faceted skills base, creative vision, technical precision and stage craft both as a hair artist and educator that make Kevin a perfect fit for this new role.

“We pride ourselves in providing world-class educational programs and inspiration that provide the road map to a successful career,” said Angie Perino, Andis Global Education Manager. “Kevin will be working closely with Kenny Duncan, to merge our educator network into a global vision that empowers barbers and stylists to express their individuality, maximize their creative talents and exceed their artistic potential through hair and imagery.”

Introducing Kenny Duncan Partnering with Kevin will be Kenny Duncan, serving as the “Andis North American Artistic Team Lead. Kenny previously served as US Education Team Lead.

“Kenny has been a crucial member of the Andis Education Team for many years, we are very proud to see him elevated to a role that allows him to express his endless creative visions,” said Perino.

Kenny Duncan “Kenny will be serving the US and Canada as a lead contributor for creative projects including photo shoots and various educational programs. Kenny also leads our Global Virtual Competition Program that connects our barbers and stylists in a friendly duel to earn the title of Andis Master right from the comfort of their home, shop or salon.”

OTC Beauty Magazine February 2022

53

INDUSTRY NEWS (Andis Company continued) “We look forward to the opportunity for these two talented gentlemen to collaborate on bringing their artistry together to create a vast array of educational assets that will inspire the beauty and barber industry all around the world.”

Following the worldwide success of FLUID Vols. 1 & 2 - a combined artistic hair collection and educational concept that integrates with Andis’ groundbreaking Virtual Education resource, the Andis

Artistic Team’s first assignment will be to lead the creation of FLUID Vol.3. The program will include educational videos, learning modules and a stunning look book with steps to teach barbers and stylists how to create the featured looks.

Kevin will be contributing to creating a vision for the collection, selecting models, orchestrating photography and video and finalizing all details of the final edits.

For more information on Andis Company, please visit andis.com or follow Andis on Instagram and Facebook.

The Makers of ‘Fantasia IC’ Launch ‘Leaf Legacy’ The innovators behind Fantasia Inter Cellular, known as Fantasia IC, are introducing a line that is sure to correct all hair worries: Leaf Legacy.

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society, this line is a

to

make hair three times

stronger by penetrating

For a limited time only,

deep into the cortex of the hair fiber, strengthening and rebuilding

the Leaf Legacy Hemp and Avocado bundle is available for only

The icing on this cake? The entire line is infused with a powerful

Head over to Leaf-legacy.com to purchase a bundle today.

strand structure.

54

OTC Beauty Magazine February 2022

$29.95.

OTC Beauty Magazine February 2022

55

INDUSTRY NEWS

Wahl Professional Announces Release of New 5 Star Barber Dryer

Equipped with two heat and speed settings, this professional dryer is designed for the busy barber.

Wahl Professional is excited to announce the

Though this dryer was created with the barber

release of its newest tool, the 5 Star Barber

in mind, it’s also perfect for hairstylists looking

Dryer. This innovative dryer is created for

to step up their finished looks on shorter

the barber who wants to take their styling

hair. Moots notes that this tool will help hair

techniques to the next level.

professionals further express their individual

The 5 Star Barber Dryer comes with two heat

and speed settings, a cool shot button, two nozzle attachments,

creativity.

a professional rotary motor, and a nine-foot cord that allows

“The most exciting thing to me is being able to watch

developing the dryer, Wahl was inspired to leverage its leadership

and shape men’s grooming. As artists, this tool will

barbers to create finished looks in a matter of minutes. When and deep experience in the field to create an indispensable tool

for professional barbers everywhere. Each performance feature on the dryer plays an essential

what people create and see how this tool will elevate

enhance the art of barbering and styling in ways none

of us thought possible,” says Moots.

“Wahl is always looking for new ways to solve a problem

role in the creative process:

for the barbering and stylist community,” says Senior

for efficiency and smoothing

we have been at the forefront of product innovation and

Speed for shape control, heat

Marketing Associate, Aaron Flick. “For over 100 years,

and the cool shot button for

quality tools. We are excited to provide

freezing styles into place. With

a tool that will assist in creating and

a $99 price tag, this innovative 5

perfecting the artists’ finished looks.”

Star Barber Dryer is affordable and available for purchase on

As Wahl continues to lead the industry

Wahl’s website here.

Disruptour Trevor says,

Team

educator

tool

completes

Moots

“This

with high-quality products, innovation doesn’t stop there. Along with creating

tools, the clipper manufacturer also

(@tailorfade)

places a great emphasis on high-quality education. Whether the education is

Wahl’s arsenal, giving barbers

focused on proper tool techniques, retail

everything, we need to be successful behind the chair.

business, or even how to create editorial

Each tool Wahl creates complements the next.”

While regular blow dryers are suitable for medium to long hair, this retro chrome-finished tool is designed for short to medium-length hair. This new dryer is also designed to

work with the 1919 Styling and Finishing line, including

looks, Wahl has something for every level Educator, Trevor Moots, uses the 5 Star Barber Dryer on stage at the Disruptour Trifecta Boston show.

Wahl educators’ favorites the Matte Control Cream, Fiber

of barber and stylist.

To learn more on how to use the 5 Star Barber Dryer click here to see Trevor Moots give an instructional how-to video on how to use the dryer correctly to

Paste, and Firm Hold Gel. As for Trevor Moots, his favorite 1919

create quality, finished looks. The product is now available for

shape and control as he blow-dries a client’s hair in place.

Wahl Professional, visit the website at WahlPro.com or follow them

product is the Thickening Styling Cream because it gives him

56

OTC Beauty Magazine February 2022

purchase on Wahl’s website here. For more information about on Instagram (@wahlpro).

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30 Years of Research Has Garnered Us the Highest Quality of JBCO...Light • Original • XX Dark Tropic Isle Living | 825 Pickens Industrial Dr. Ste.#1, Marietta, GA | www.tropicisleliving.com TAG ALONG OTC Beauty Magazine February 2022 Model Photo Credit: m-imagephotography

57

INDUSTRY NEWS

Skincare Ingredients Deemed ‘Top’ Innovations on in-cosmetics Discover Following the success of its virtual New Ingredients Showcase

new products. Visitors to in-cosmetics Discover have been

exciting ingredients found on its recently launched Discover

an aqueous solution of natural fruit acids and phenylpropanol

sessions, the in-cosmetics group has revealed some of the most platform. Exhibitors from across all international shows in the incosmetics group’s full portfolio have been using the digital space to showcase their latest innovations. Some ingredients have

proved particularly popular, with those in the skincare category capturing the interest of many R&D professionals.

Skincare has boomed during the pandemic as consumers have spent hours watching themselves on zoom, found more time and money to invest in skincare routines and also had new challenges to tackle such as ‘maskne’. The cultural shifts have resulted in a reduction in the use of makeup

learning more about Solbrol® FFA Plus from LANXESS Distribution, made up entirely of renewable and GMO-free ingredients. Its high content of alpha-Hydroxy acids helps to smooth fine lines

and surface wrinkles, improve skin texture and tone, unblock and cleanse pores, and improve the skin’s general condition.

Furthermore, many consumers now see scalp care as an extension of their skincare routine. This arena is expected to grow phenomenally and was listed in Forbes’ biggest beauty trends

of 2021[2]. Consequently, it’s not surprising that ingredients like

ALGAKTIV’s new BioSKN for Scalp, which provides the ultimate

super food for scalp renewal,

whilst many are focussing on

have been viewed many times

attaining healthy skin with an

by the platform’s users. Its

even tone by adopting simplified

prebiotic effect preserves the

skincare routines comprised of

scalp’s microbiome ensuring it

multifunctional ingredients. The

market is projected to be worth

remains balanced resulting in

calm, soothed skin and healthy

$200.25 billion by 2026[1] and so it comes as no surprise that

hair growth. Similarly, CutiBiome CLR™ is a synergistic complex of

latest launches on in-cosmetics Discover.

promotes healthy skin microbiota to reduce dandruff and scalp

skincare innovations pique the interest of those searching for the

Skin ageing has always been a primary consumer concern, an

lipophilic extracts from Manuka, Black Pepper and Magnolia that oiliness, sensitivity and itch.

issue which is addressed by Kalichem’s new KALIBIOME range of

Commenting on the popular innovations on in-cosmetics

process, these postbiotics have the potential to become the

said: “We are very pleased to witness how successful in-cosmetics

pure postbiotics. Obtained through a patented bio-fermentation next go-to for formulators due to their compatibility with all

the preservatives used in cosmetics. In vivo and in vitro tests demonstrate the range’s anti-ageing capabilities combined with improving the skin barrier and reducing inflammation on skin and

tissues. Clariant Active Ingredients also received attention with its ingredient, Celyscence, a ground-breaking skincare product that allows for healthy ageing of skin by inducing apoptosis in senescent cells.

As all cosmetic formulators will know, reducing the signs of ageing continues to be an important factor to consider when developing 58

OTC Beauty Magazine February 2022

Discover, Cathy Laporte, Portfolio Director at Reed Exhibitions, Discover has been so far. Whilst the world remains largely online, it is great to see our exhibitors showcasing their innovations

virtually and hundreds of manufacturers and R&D professionals

actively browsing the latest launches. It’s encouraging to see many users of the platform save products for later review. Here, if

a particular ingredient is of interest, the two parties can connect, potentially resulting in a new business opportunity just like at one of ours shows.”

To access in-cosmetics Discover, visit https://discover.incosmetics.com/

OTC Beauty Magazine February 2022

59

READER FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

Have wig and weave sales increased or decreased at your store?

•

What are your biggest challenges with selling extensions and wigs?

•

How do you upsell products related to weaves and wigs?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) __________________________________ State (주) ___________________________________________ 60

OTC Beauty Magazine February 2022

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

Softens, conditions and nourishes strands, leaving hair soft and very manageable.

INGREDIENTS & BENEFITS

Green Apple

strengthen and balance pH level for optimal hair and scalp health.

Aloe

smooths hair shaft and conditions scalp.

Avocado Oil

moisturizes, revitalizes hair, and improves shine.

No Parabéns, Mineral Oil, Alcohol, or Gluten.

www.TALIAHWAAJIDBRAND.com @TALIAHWAAJIDBRAND | #APPLEALOE OTC Beauty Magazine February 2022

61

AD INDEX

AFAM Concept ............................................................................................. 55

JM Products.

Products................................................................................................... 53

Beauty Quest Group...................................................................................

Group................................................................................... 15

KAB Brands....................................................................................................

Brands.................................................................................................... 17

Caliber Pro Corp............................................................

Corp............................................................ Inside Back Cover

Kaleidoscope Hair products.................................................................... products.................................................................... 40

Creme of Nature.............................................................................

Nature............................................................................. Cover, 49

Kuza.................................................................................................................... 25 Kuza

Developlus....................................................................................................... 29 Developlus

Mane’n Tail ........................................................................................................ ........................................................................................................2 2

www.afamconcept.com

www.one-n-only.com

www.caliberprocorp.com

www.cremeofnature.com/products/pure-honey/scalp-care/

www.splathaircolor.com

Dream World Inc........................................................................

Inc........................................................................ 6, 44, 46, 47 www.dreamworldproducts.com

Ecoco Inc..

Inc............................................................................................................5 ......................................................................................................... 5 www.ecocoinc.com

Eden Bodyworks..........................................................................................

Bodyworks.......................................................................................... 31 www.edenbodyworks.com

Hask Hair.........................................................................................................

Hair......................................................................................................... 43 www.haskbeauty.coom

Imperial Dax. Dax.......................................................................................................9 ..................................................................................................... 9 www.daxhaircare.com

Innovative Beauty...........................................................................................

Beauty...........................................................................................7 7 www.godefroybeauty.com

JBS Hair.

Hair....................................................................................................45, .................................................................................................. 45, 51 www.jbshair.com

www.isoplus.com

www.aphogee.com

www.iluvcolors.com

www.kuzaproducts.com

www.manentail.com

Namaste Laboratories...............................................................Back Cover www.orshaircare.com

Proctor & Gamble - Royal Oils.................................................................

Oils................................................................. 19

www.headandshoulders.com/en-us/the-royal-oils-collection

SMSi - Urban call Marketing, Inc. Inc............................................................. 32 www.multicultural.com/multicultural-marketing-news/smsiurban-call-marketing

Softsheen-Carson .................................................. Inside Front Cover, 1 www.softsheen-carson.com/hair-color/permanent/fade-resist/ uplift-bleach-kit

Sunny Isle.

Isle........................................................................................................ 59

www.jamaicanblackcastoroil.com

Taliah Waajid .................................................................................................. 61 www.taliahwaajidbrand.com

Tropic Isle Living .......................................................................................... 57 www.themanechoice.com

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OTC Beauty Magazine February 2022

SHOW CALENDAR FEBRUARY | MARCH 2022 WHEN

WHAT

WHERE

CONTACT

February 6

2022 Atlanta Black Beauty Expo

College Park, GA

February 7-8

Beauty World Japan Fukuoka

Fukuoka, Japan

https://bit.ly/3pvkZfF

February 10-14

NY Fashion Week Fall/Winter 2022

New York, NY

https://thesocietyfashionweek.com/ fashion-week-dates/

February 16-17

Packaging Innovations & Empack

Birmingham, UK

https://www.packagingbirmingham.com

February 19-21

CosmoBeauty Barcelona

Barcelona, Spain

https://cosmobeautybarcelona.com

February 20-22

L’ASNZA BIG Event

Las Vegas, NV

February 20-22

Beautyworld Saudi Arabia

Riyadh, Saudi Arabia

www.beautyworld.messefrankfurt.com/ worldwide/en.html#saudi-arabia

February 20-23

Global Beauty Exchange

Bluffton, SC

https://www.globalbeautyexchange.com

February 23-24

MakeUp in LosAngeles

Los Angeles, CA

February 27

Jinny Trade Show Miami

Miami, FL

February 28

Face & Body Midwest

Chicago, IL

Feb 28 - March 8

Paris Fashion Week: Fall/Winter 2022

Paris, France

March 6

Jinny Trade Show Atlanta

Doraville, GA

March 4-6

Beauty Intl

Dusseldorf, Germany

March 5-6

Top Hair Intl

Dusseldorf, Germany

March 10-14

Cosmoprof/Cosmopack Worldwide

Bologna, Italy

March 13

Jinny Trade Show New Jersey

Cinnaminson, NJ

March 13-15

Beauty Experience.IBS New York

New York, NY

March 20

Jinny Trade Show Chicago

Wheeling, IL

March 26 - 29

Hair Brazil

Sao Pablo, Brazil

March 27

Jinny Trade Show Los Angeles

Los Angeles, CA

FEBRUARY

https://fhcm.paris/en/paris-fashionweek-en/dates-3/

MARCH

OTC Beauty Magazine February 2022

63

PRODUCT SPOTLIGHT

CALIBER .50 CAL MAG HIGH SPEED MAGNETIC MOTOR CORDLESS CLIPPER WITH DLC BLADES 3RD GENERATION

OVER 10,000 SPM (The 1st On The Market)

QUICK AUTOMATIC RECHARGE STAND

RELIABLE POWER (5-6 Hours Of Constant Use)

(Cordless/Corded Technology)

::: BARBER BUZZ :::

Man, Man, Man.... Where do I start.

I’ve been a Barber for 10 years. Best pair of clippers I’ve put in my hands. I love everything about this clipper. The thin Fade Blade is built to crush fades and it’s exactly what it does, detailing cuts has never been so easy, this thing is so sharp and precise. Makes my job so much easier, the fact that I can’t wait to get to work to use it and produce unbelievable cuts has me stamped with this thing. I love it AND IT HAS A MAGNETIC MOTOR!!!’ This thing could last forever literally!

The battery will go before the motor does 10 times over.

FEATURES • Revolutionary Second generation linear magnetic motor.

• More then 10,000 SPM. The first on the market.

• Dual lithium Advanced Smart battery technology allowing for 5-6 hours of constant use.

• High strength 440c japanese stainless steel fade blade.

• Metal reinforced click adjust taper lever.

BENEFITS • Allows for smooth precision fading.

• More power to effortlessly cut through all hair types.

• Continuous constant cutting power with no drop in speed or power.

• High precision rust and corrosion resistant blade. Allowing your clipper to run cooler and retain sharpness.

• Allows for consistent fading and blending.

So you don’t get lost in your work.

©642021, Caliber Pro USA

OTC Beauty Magazine February 2022

PROFESSIONAL

HIGH CALIBER LINE UP .50 CAL MAG

.357 MAGNUM

.38 SUPER

CORDLESS LITHIUM ION CLIPPER WITH 3 COLOR LIDS * 3RD GENERATION

CORDLESS TRIMMER WITH DLC BLADES

• High strength diamond-like carbon and 440C Japanese stainless steel fade blade • More powerful with 10,000+ SPM • Dual 220 mA lithium ion battery (4400 mA) • 4- 5 hours running time • 1/2, 1, 2, 3, 4 magnetic guards included • Metal click lever precise adjustment system

• Strong power and ultra-low noise technology • 4+ hours of constant cutting time • 440 C Japanese steel blade, can be zero gapped • Click lever precise adjustment system • 6 white color metal clip guards: 1/16, 1/8 ,3/16, 1/4, 3/8, 1/2

• Powerful, constant high speed technology • Diamond-like carbon and 440C Japanese steel blades • Adjustable T-blade: easy to be zero gapped, designing for lining and dry shaving • 1600mA Lithium Battery run up to 4 hours

HIGH SPEED MAGNETIC MOTOR CORDLESS CLIPPER * 3RD GENERATION

Salon Price: $94.99

Salon Price: $109.99

Salon Price: $159.99

.22 STINGER

.44 MAGNUM FMJ (FULL METAL JACKET)

LINEAR MAGNETIC MOTOR TRIMMER (THE 1ST TO MARKET)

CORDLESS LITHIUM ION CLIPPER

• Powerful 10,000+ SPM • Easy to be zero gapped • High speed technology • Modified DLC coated blade • Cordless with 2 Hours running time • 3 Customized colored lids Salon Price: $139.99

• Built to last • Best for removing bulk, detailing and fades.

• DLC cutting blades and guard blades: stay cool, sharp and last longer • Super lithium battery, 3200 mA, 5 hour battery life • Digital display shows the battery life with low battery indicator • Metal click lever, precise adjustable system • Wear resistant blade will not cause allergic reaction to skin • Low noise design and light warning when oil is needed • Metal clip guards included • 8200+ SPM • Click and lock system in the arm • Rotary motor • 6 metal combs Salon Price: $129.99

caliberprocorp.com

OTC Beauty Magazine February 2022

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