OTC Beauty Magazine - January, 2020 by OTC Beauty

January 2020 | $6.00

New Year, New Trends Edition

New Year, New OTC

Get Inspired For Success!

12 Hot New Products to Buy Now! 2020 Trends Forecast

January 2020

c ont en t s

In Every Issu e

8 Editorial Letter

New Year, New OTC

44 Feature

Trends Forecast for 2020

The New Year is ripe with new trends that include innovations, unlike anything we’ve ever seen before. OTC Beauty Magazine had a chance to speak with your favorite brands to find out what’s coming, and we were surprised to learn of all of the new innovations. Here are some of the trends you’ll want to keep your eyes peeled for.

10 Marketplace

New Year, New Products

37 Urban Call Briefs

Leadership Profiles in Beauty

20 Knowledge To Know

The Surprising Tools for Survival of the Black Cosmetologist

18 How Should You Sell It?

By Dr. Edward Tony Lloneau

The Year of Natural, Holistic Cures and Color

Sometimes it is necessary to reach back for something old to come up with something new. Sometimes you must resurrect tools and know-how from the past, and combine that with modern day know-how to come up with a workable method hair design that is yours and yours alone, as a Black cosmetologist. Using a combination of past and present knowledge to your best advantage is the key to prosperity that will put wasted and so-called downtime to work for you.

Therapy Trends

The Decade of the Indie Retailer

50 Industry News 59 Show Calendar 63 Ad Index

The Beard Care Boom

Take a walk down any men’s care aisle or click through an online men’s shop and you can’t miss that Beard Care is booming. The hair and beard care experts at Just For Men share their perspective, insights and information about what’s driving the growth and what retailers and consumers should look for in beard care products.

60 Reader Feedback 독자 피드백

64 Product Spotlight

OKAY Pure Naturals Leave-In Conditioners

54 Top Sellers

We take a look at the Top-Selling Stylers at Jinny Beauty Supply.

OTC Beauty Magazine January 2020

ON THE COVER Color that adds moisture and shine? Yes, please! We couldn’t be more excited about Creme of Nature’s new Color Boost collection. This semipermanent hair color line is the perfect solution for customers who want a fun, impactful color without the long-term commitment or potential damage! To learn more, see page 45 or visit www.cremeofnature.com

Micellar Water

Shampoo & Conditioner

Sulfate Free

•No Parabens or Dyes •Breaks down and removes excessive buildup of styling products •Gentle pH balanced formula cleanses hair & scalp without stripping essential oils •Creamy conditioner moisturizes hair while detangling •Vitamins and proteins infuse hair follicles increasing and maintaining strength •Enriched with Biotin (B-7) to support healthier hair growth

OTC Beauty Magazine January 2020

January 2020

c ont en t s

30 Business Tips

Flexing Your Leadership Courage By Dr. Steve Yacovelli

Often when leaders ask, “How can I get more courageous in my leadership?” the answer is—like the Lion—you already got this; just tap into that which you already have. At its core, it’s easiest to think of courage as that adrenaline-filled action hero that you see in the movies. But if you’re not a Navy SEAL or a wand-wielding wizard or an immortal Amazonian princess, you’re in luck! Courageous leadership doesn’t require you to be any of those. But—by nature of being in that leadership role within your organization—there’s a strong argument that you already have some semblance of courage up your sleeve. The challenge is to build and harness that courage to be even more effective as a leader.

Make Kindness the Cornerstone of Your Business By Dana Morgan-Barnes

Business is no longer a “dog eat dog” proposition. Instead we are seeing how being kind, even in our business dealings, can make you “Top Dog.” Why is being kind so good for business? It’s a known fact that we like to do business with people we know, like and trust. Kindness is a huge piece of that puzzle. Whether you manufacture widgets, sell a product or a service; are you brick and mortar or an online presence; employ 2 or 2,000…kindness is everyone’s job.

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OTC Beauty Magazine January 2020

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Director:

Rachel Lim rlim@jinny.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Rueda Dr. Edward Tony Lloneau Dr. Steve Yacovelli Dana Morgan-Barnes

Columnists:

Lafayette Jones Elayne McClaine

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 6

OTC Beauty Magazine January 2020

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URBANHYDRATION.COM @URBANHYDRATION /URBANHYDRATION OTC Beauty Magazine January 2020

Editorial Letter by Jessica De Vault Hale

New Year, New OTC It’s hard to believe that we have embarked upon a brand new decade, but 2020 has officially begun. With more and more shoppers turning their attention towards big-box retailers and other specialty beauty stores for their hair and beauty needs, it is important that OTCs continue to evolve with the times. Shopping habits are different. Nowadays, consumer behaviors are centered solely around digital accessibility and convenience. How can the OTC compete with this ever-evolving digital climate and the shortening attention span of its shoppers? It’ll have to utilize social media to drive traffic to your store. Showcase your newest products or wig wares on Instagram. Create a website with information about your location. And most importantly, consider what’s convenient for your shoppers. The one thing that OTCs have over their big-box competitors is variety and complete collections. Most stores only have a small hair care aisle dedicated to the multicultural consumer. But your entire store targets this unique demographic. So use that to your advantage. Keep your store well stocked with the most popular items, keep up with the trends and make sure your store stays a step ahead. By doing this, you’ll stay relevant to your customers, and they’ll keep coming back. Even if you weren’t into digital before or preferred a traditional retail method to garner success, remember that your shoppers do not stay the same, and nor should you. Use this edition of OTC Beauty Magazine as a guide and inspiration on how to stay on top of the trends and make sure your store adjusts accordingly. For ideas on what’s in for the New Year, check out our Feature story on page 44. Jessica De Vault Hale EDITOR

OTC Beauty Magazine January 2020

It’s a New Year! Be sure to make this the best one yet for your OTC!

Hydrating Hydrating Curl Curl Serum Serum

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MARKET PLACE

New Year, New Products There are tons of new products at Jinny Beauty Supply that we’re sure your customers are going to be looking for. Remember, the OTC store is where your customers go to get the products they hear about on Instagram and YouTube. So we pulled 12 hot, trending items that your shoppers will want in 2020.

Jelly and Water

CurlEssence Moist Curl Jelly & CurlEssence Moist Coco Water

We know that the best way to hydrate the hair is with actual water. So the most moisturizing products are going to have water as a base ingredient. That’s where CurlEssence gets it right. Their newest products to Jinny are their Moist Curl Jelly and Moist Coco Water. The Curl Jelly features Jamaican Black Castor Oil & Coconut Oil to seal in your moisture. Plus, you’ll get great definition and hold. With the Coco Water, the same oil mix is included, but the emollients and humectants in this powerful water add moisture and sheen, making this an excellent choice for curly girls who like to moisturize their hair daily. 10

OTC Beauty Magazine January 2020

High Shine

Devacurl High Shine

Natural curly girls are always looking or a way to add natural shine to their tresses. But many pomades and oil sheens leave behind a greasy residue. But with the DevaCurl High Shine, you get the gloss without the buildup. This silicone-free blend of five natural, nourishing oils that is fastabsorbing and curl-enhancing.

Hair Crème

Ampro Beautiful Child Hair Crème

Mothers are extra protective of their children, especially when it comes to hair care. That’s why moms who shop at your store will gravitate to the Ampro Beautiful Child Hair Crème. This product gently conditions and softens the child’s hair, thanks to its formulation of Sweet Pea Protein, Argan Oil, Abyssinian Oil and Shea Butter. It imparts moisture and shine to your child’s tresses.

Curl Activator

Earth Supplied Shea Curl Activator

Shea Butter will always be a powerful ingredient in Black hair care. That’s why Earth Supplied is touting a collection of Shea Butter products that are made of 15% African Shea Butter and Southeast Asian Coconut Oil. This powerful combination can help detangle, soften, and repair coily and curly hair. The Moisture & Repair Curl Poppin’ Activator is sure to be a star player from this up and coming collection.

Children’s Shampoo

FroBabies Honey Bubbles Moisturizing Shampoo

When washing your baby’s hair, you want to use a gentle cleanser. The Honey Bubbles Moisturizing Shampoo is sulfate-free but strong enough to cleanse the hair and leave it hydrated. It will leave the hair moisturized and pliable enough for gentle detangling.

OTC Beauty Magazine January 2020

New Year, New Products

Shampoo & Hair Mask

The Mane Choice Hair Solution Laid Shampoo and Caution Mask

The Mane Choice Hair Solution is an ever-evolving brand that keeps all of its fans on their toes with new releases. The Exotic Cool Laid and Proceed With Caution collections are the latest items to be available through Jinny. The stars of these collections are the Minty Guava & Kiwi Shampoo and Stop the Damage Pre or Post Poo Mask. This shampoo is chock full of hydrating fruit essences for gentle cleansing and the collection’s soothing cool mint to balance, soothe and refresh the scalp. The shampoo also promotes healthy shine and improves body and elasticity in the hair. The mask just as its name suggests. Its pH balanced to seal in moisture, and its formulation of Chia Seed Oil will strengthen, smooth and repair your strands, too. It’s also perfect as a pre or post shampoo mask.

Curl Enhancer

Softee Gro Secrets Curl Enhancer

As more of your shoppers embrace their natural curls, you’ll want to stock up on the latest and greatest in curl enhancers. The Softee Gro Secrets Curl Enhancer has a great infusion of oils and nutrients that can increase absorption in hair and result in moisturized, defined curls.

OTC Beauty Magazine January 2020

New Year, New Products

Frizz Fighters

Zero Frizz Triple Butter Serum & Zero Frizz Keratin Serum

Zero Frizz is going to be a hot seller at Jinny, as fighting frizz continues to be a priority for your multicultural customers. The Zero Frizz Triple Butter Serum and Keratin Serums are sure to be standouts from this brand. The Triple Butter Serum can find the damage in your hair and correct it, leaving behind the shinier hair you long for. This serum also gets rid of frizz and flyaways. The Keratin Serum offers similar results but is designed to treat thick, coarse hair or super dry, damaged tresses. It is also great for color-treated hair, as it helps protect the color and ensures greater longevity.

Moisturizer

Urban Hydration Honey Moisturizer

One of the newest brands at Jinny is Urban Hydrationâ&#x20AC;&#x2122;s Honey Health & Repair collection. The Daily Moisturizer is a must-have from the line. The product is loaded with Sweet Vanilla Bean, honey and Argan oil, resulting in moisturized, repaired hair that has shine and elasticity. This moisturizer is also perfect for detangling.

OTC Beauty Magazine January 2020

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OTC Beauty Magazine January 2020

Jinny - New Jersey 2704 Cindel Drive Cinnaminson, NJ 08077

Jinny - Chicago 3505 N. Kimball Ave. Chicago, IL 60618

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JBS Beauty Club 4300 Northeast Expy Doraville, GA 30340

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Los Angeles OTC Beauty Magazine January 2020

How should you sell it? Scott Zangwill

This month’s selling focus is…

Barber Tools When it comes to clippers or trimmers, there is a lot for customers to choose from. The question is, which should they buy? With such a variety to sift through, it pays to know the basics of these barber tools.

How can you educate customers on electronic barber tools and effectively make a sale? “In the OTC stores today, the Big Four in the trimming business are Andis, Wahl, Oster, and BaByliss. They are all different but yet do similar things, and today’s consumers are the benefactors with so many colors, blades and products to choose from. The customers will find that the interchangeable blades with all the brands will determine, along with reviews and friends’ opinions, which they will decide to buy. There are T-outliners, blades that taper the hair, blades that pivot, blades for both wet and dry hair also. Some of these brands offer corded trimmers you can plug in, and some are cordless that run on either disposable batteries or rechargeable batteries. The “T” trimmers provide a customer a more custom cut, where they can get a very close cut, style or shape and even put in a design of their choosing. All of these trimmers are of very high quality, and the regular user should get at least two or more years out of them before needing to look for another trimmer. Both corded and cordless trimmers offer many blade options, and customers can buy different ones, depending on how often and when the customer would need to buy another blade. Many stores put these together like the pictures you see. These make excellent gifts for birthdays and holidays for family, friends or loved ones.”

Scott Zangwill

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com About Merchandising Specialists, Inc. We specialize in getting your new products into the stores very quickly, as we have an excellent rapport with the store owners. Not only do we put out POP material, sales sheets, and samples, we are excellent at getting turnover orders quickly, getting the new products into the store and turning monthly detailed reports, as well! If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the February issue! 18

OTC Beauty Magazine January 2020

Knowledge to Know By Dr. Edward Tony Lloneau

The Surprising Tools for Survival of the Black Cosmetologist Starting New With Something Old Sometimes it is necessary to reach back for something old to come up with something new. Sometimes you must resurrect tools and know-how from the past, and combine that with modern-

curling irons can only be manipulated by using the thumb when the release comes back around and does not allow as much freedom of movement and control as the stove-heated Marcel iron, mainly because there is no cord to restrict movement.

day know-how to come up with a workable method hair design

The pressing and curling of the so-called kinky hair was basically

that is yours and yours alone, as a Black cosmetologist. Using a

the only way to get this type of straight and smooth hair until

combination of past and present knowledge to your best advantage

the middle of the 1950s when chemical relaxers were introduced

is the key to prosperity that will put wasted and so-called downtime

into the professional market.; Soon, Black beauticians all over the

to work for you.

country were switching many of their customers from pressing to

Surprising, as it may seem, these tools are the pressing comb and the Marcel Curling Iron â&#x20AC;&#x201C; of the direct thermal heat (electric heaters) variety. Non-black cosmetologists have not mastered the use of the stove-heated Marcel Curling Iron. The electric irons do not get as hot as the stove-heated irons and cannot be as effective on Virgin Afro hair.

the chemical-relaxing method. This method was popular among beauticians because there was less physical effort, and the price received for this was considerably more than from the press and curl. The patron was willing to pay more because the relaxer would last six weeks or more, and the press lasted no longer than two weeks or would revert immediately if it were to have gotten wet. The going price for a press and curl in the â&#x20AC;&#x2DC;50s was about $5. The price

The difference between marcel iron and an ordinary curling iron

for a relaxer and style was from $18 to $24. From then until now,

is that he Marcel Curling Iron has two handles of equal size. This

relaxers have grown in popualrity with the Black cosmetologist,

iron is manipulated by using a combination of wrist and fingers,

and presently present about 80% of the hair restructuring services

working together to keep the iron constantly in motion, as long as it

in Black salons.

is in the hair to prevent the hot iron from burning the hair. Electric 20

OTC Beauty Magazine January 2020

The following facts may be surprising to

haven’t been updated since the inception of

some and shocking to others. . .

the pressing comb. Because there is a large

Chemical relaxers and permanent curling serve only about 40% of the total hair restructuring market. Approximately 30% of that market is still using the press and curl method. I do not intend to confuse you with conflicting statements, but in that last paragraph, I stated that $80 of all hair restructuring performed in Black beauty salons are relaxers and permanent curls. That statement is true; however, all hair rearranging is not done in beauty salons. The fact is, most people who prefer to have their own or their children’s hair pressed do not go to the salons for this service, because many salons no longer offer this service or they do not advertise it. Manufacturers of hair care products (both Black and white) are partly responsible for this trend. Because just about all major manufacturers and small localized manufacturing firms all over the country are producing chemical

number of people who use the pressing comb method, there is potential growth in this area for Black cosmetologists. This growth is especially important for the new Black stylists fresh out of beauty school. When a new Black cosmetologist graduates from beauty school and sets up shop looking for customers, they are at a great disadvantage if they do not know how to use the pressing comb and Marcel irons. This is especially true if the majority of their planned clientele is Black. This is because new

cosmetologists

will only be qualified to work on only about 70% of their potential customers.

(sodium hydroxide and no lye) relaxers and

At this point, I would

permanent products. Almost all of these

like to pay tribute to the

manufacturers are directing their efforts at

Black-owned

those markets, and leaving the rest of the

schools in this country,

hair rearranging market (pressing) in an

because most of them

ignored, neglected state.

Since the schools and textbooks no longer include Press & Curl in their curriculum, this has driven this procedure “under ground”

and

encourages

without

professional

Bootlegging

training

being

available. This presents a real hardship on Black professionals because a third of potential clients require this service.

offer

and

beauty

teach

pressing and curling to those students who wish to learn this skill. What is so remarkable about this is that these schools are not required to

teach

this

method

because most State Boards of Cosmetology do not

About 30% of that market is left to achieve

require the student to know

their hair straightening process by old-

the

fashioned, antiquated methods that have

of pressing and curling.

practical

application

OTC Beauty Magazine January 2020

Generally, Black schools offer this basic knowledge because they

per service, your profit margin is substantially more. Or to put it

know this could make the difference between success and failure

another way, “how many jobs are there that pay between $35 and

for a new Black cosmetologist trying to build a clientele and because

$45 per hour?”

many of the school patrons require these services.

Also, the press & curls patron will return on the average of every

There are a few White-owned beauty schools with a majority

two weeks, while relaxer and curl patrons stay away from six weeks

of Black students that do teach pressing and curling using Black

to three months. So in the long term, you can realize up to six times

instructors. But, for the most part, White-owned schools of

more income from the press & curl customer. The above figures are

cosmetology do not offer this curriculum. Therefore, many Black

only proposals. You may charge less or more for your services, but

students who graduate from such schools come out of unequipped

the relevance still applies.

to service professionally among their own kind. These students often wind up working as a shampoo or utility person in someone else’s salon, or they drop out of the profession altogether. When a new Black stylist who does not know how to press and curl sets up shop in an area where most of his/her customers will be Black, they start out as a double minority. First, because they are Black and second because they can only perform services for 70% of the Black population who’s looking for professional beauty services. In other words, that cosmetologist will be a minority within a minority. Approximately 1/3 of the students in cosmetology schools are Black in America, but many of their concerns are ignored.

About 30% of Afro females avail themselves to pressing and curling, but only 10% of that business is being performed in salons where it belongs. A large part of this lost clientele is, in part, the cosmetologist’s fault, because they do not indicate what services are offered. But there has not been a sign or poster printed in the last 25 or more years that show, “press and curl.” In order to reclaim this lost business, you must advertise this service by placing a large sign in the window of your salon proclaiming that you do press & curl. You will be surprised by how many people pass by your salon every day who would like to have this service performed, but there is no indication in your window that you do. It has been proven that if you advertise and promote this service, your clientele will grow by

Hidden Profits in the Press & Curl Service Many cosmetologists claim they do not like to press and curl because of the small amount of profit involved. Actually, there is as much profit or more in pressing and curling as there is in most other services. Here is the proof. The average cold wave permanent on Black clientele takes about two and a half hours from start to finish. The average price received for this service for about $75.

20% within six months. You must be aware of this fact: the press and curl is one element of professional cosmetology that the Black cosmetologist owns and controls. Other cultures can do relaxers and curly perms on Afro hair as well as anyone. But press and curl service is almost nonexistent to other culture, so take advantage of this fact and use it to increase your business, and all it takes is

Hair Relaxing takes about one and a half hours to complete at an

to let your potential new patrons

average price of about $65, considering that most relaxers are so-

know that you can do

called Re-Touch Ups at a lower price. A complete shampoo and

this service.

press style takes from 45 minutes to one hour. The average price is between $35 to $45. When you consider the fact you can do two to three complete press and curls in the same time it takes to do one permanent curl; or one and a half press and curls in the time it takes to do a relaxer treatment, you will realize that based on time

Meet Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118.

OTC Beauty Magazine January 2020

Knowledge to Know

The Beard Care

Boom

What’s Driving the Beard Care Boom?

Take a walk down any men’s care aisle or click through an online men’s shop and you can’t miss that Beard Care is booming. It’s leaving many marketers stroking their beards, pondering whether this is a fleeting trend or is Beard Care business growth coming into its own as a core pillar of Men’s Grooming category. The hair and beard care experts at Just For Men share their perspective, insights and information about what’s driving the growth and what retailers and consumers should look for in beard care products.

facial hair. Incidence of facial hair has risen 15% over the past 8 years, since the company began tracking facial hair numbers quarterly. At its peak, incidence has gone as high as 65%, tending to be higher in the winter months. The beard boom is driven by the younger age group 18-44 and over-indexes with Hispanics and African Americans. As more American men decide not to shave regularly, and well-groomed beards have become more acceptable in the workplace, more and more guys are putting down their razors and picking up a beard care product instead. The global beard oil market size was valued at USD 926 million in 2018 and is projected to expand further at a CAGR of 6.1% from 2019 to 2025.

Beards vs. Shaving? According to Just For Men, 60% of men in the United States now have

What’s best for beards? As more guys grow beards, their beard care options grow, too. It’s not

OTC Beauty Magazine January 2020

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OTC Beauty Magazine January 2020

unusual to see a bearded guy baffled

more popular as men start to see the benefits of moving beyond basic

by choice in the Men’s Grooming

bar soap or body washes for their facial hair. A quality beard wash is

aisle, wondering which type of product

formulated with gentle cleansers specifically designed for course facial hair

is best for his beard. As the world’s leader

and the more delicate skin underneath the beard. It should nourish while

in men’s beard color, the Just For Men beard

cleansing the beard thoroughly, as recent research shows that beards are a

care portfolio leverages effective ingredients,

catch-all for debris in the environment as well as bacteria. Look for a beard

popular product forms, and breakthrough

wash gentle enough to be used daily or at a minimum 3-5 times a week for

formulas. A prime example of this is Just For Men’s

a cleaner, healthier-feeling beard.

beard care innovation called Control GX Beard Wash — the first and only grey-reducing beard wash. For men who want to gradually reduce the grey in their facial hair, Control GX is a grooming game-changer, easily providing subtle, natural-looking results.

Beard

Oils

Dominate

the

Category Beard Oils lead the beard care category in sales. Used daily, the best time to use is right after showering. A great beard oil has multi-benefits with the power to smooth and condition thick, course beard

hair

The Best Beard Balms Shape & Shine

while

Beard Balms can be used daily to soften and moisturize your beard while

providing a healthy-

also providing a light shine. The ideal beard balm has ingredients that can

looking shine. Look

moisturize the facial skin under the beard while also providing hold and

for

beard

oils

flex to shape the beard. Look for balms (also known as Pomades) made

with natural oils

up of waxes and/or butters, like beeswax and shea butter, and natural oils.

like jojoba and coconut oils that can moisturize the skin underneath beard.

Growth Is Good As beard numbers grow, so do the opportunities for trusted brands like Just For Men and retailers, both online and off. The beard care sector of the men’s grooming category is booming with no signs of slowing down. It’s

OTC Beauty Magazine January 2020

Beard Washes: A Beard’s

clear that American men 18-44 are seeking out new beard care products

Best Defense

that deliver high-performance formulas AND the confidence boost that

Beard Washes are becoming

comes from knowing your facial hair looks and feels great.

OTC Beauty Magazine January 2020

MANGO BUTTER

MURUMURU BUTTER

SHEA BUTTER

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OTC Beauty Magazine January 2020

Business Tips By Dr. Steve Yacovelli

Flexing Your Leadership Courage Remember in The Wizard of Oz how the Cowardly Lion—when he got to

and (B) Fear of Feeling Like an Outsider. With Fear “A,” you tend to strive

see the Wizard—was like, “What? I already had courage? WTH?” It was

for perfectionism, where the idea of submitting anything less than perfect

kind of not cool that the Wizard made the poor guy go all the way through

could alter the opinion of a boss or trusted ally. Typically, most folks want

that drama, only to say, “That gift you want? You already got it!” Well,

their best foot forward; they want to be seen as a rock star performer.

leadership courage is a lot like that. Often when leaders ask, “How can I

Anything less is deemed a failure (even if your “C” work is on par with

get more courageous in my leadership?” the answer is—like the Lion—you

some others’ “A” work!).

already got this; just tap into that which you already have. But Fear “B” comes from a more personal place, where challenging the At its core, it’s easiest to think of courage as that adrenaline-filled action

status quo may make you feel like an outsider within your own workplace.

hero that you see in the movies or when you’re home Netflixing and chillin’.

At some point in your career, you’ve likely had that feeling before (or

Amazon warriors like Wonder Woman, death-facing young wizards like

maybe you currently do). It’s not fun, it’s alienating, and, for some, it’s a

Harry Potter, countless soldiers and sailors entering the massive battle

feeling they don’t want to ever feel again. So, in a work context, this desire

to win the war: you see these images in media and get an idea of what

to avoid the feeling of being the “other” leads you to be compliant, even if

“courage” is supposed to be. But if you’re not a Navy SEAL or a wand-

in your core you know the idea at hand really needs to be challenged for the

wielding wizard or an immortal Amazonian princess, you’re in luck!

good of the organization. Having leadership courage here is to be OK with

Courageous leadership doesn’t require you to be any of those. But—by

failing, being OK with being perceived as that outsider for the sake of doing

nature of being in that leadership role within your organization—there’s a

better work, benefiting your team members or moving your organization

strong argument that you already have some semblance of courage up your

forward.

sleeve. The challenge is to build and harness that courage to be even more effective as a leader.

When you think about being courageous in the workplace, even if you’re being your bravest self, there’s still a lot of factors that can prevent you from being your most courageous (and effective) leadership self. Time and again, these are the top three “courage-inhibitors” that tend to come up for many leaders:

2. The Challenge of Assumptions (or “Filling in the Blanks”) As humans, it’s common to fill in the gaps when presented with a situation where all the data isn’t available. It’s easy to connect the dots between one problem and the next, even when the two aren’t related, without taking the time to examine your own approach. It’s how humans are wired. When you think of this in the context of courage, you’re either avoiding truly understanding the situation, or you’re scared (back to fear again!) to dive deeper into the truth of the situation. Having leadership courage means

1. The Challenge of Fear If you were to ask around, you’d likely find that a lack of courage and abundance of complacency in the workplace comes down to one simple thing: fear. When you think about this in the business context it can be broken down into two subtypes: (A) Fear of (Perceived or Actual) Failure, 30

OTC Beauty Magazine January 2020

lifting up those rocks and seeing what’s underneath. Lack of courage here is making assumptions about the situation without knowing all the information.

3. The Challenge of Being Locked into Current Behaviors Let’s talk about change for a minute. Here’s a little secret you probably already know: most people don’t like change. On a fundamental level, change is a really awesome idea: it’s fresh and new, it expands horizons, it allows for innovation and to have new experiences. In the workplace context, you initiate change so that the organization can grow and prosper. But the hard truth? The vast majority of people hate change. Why? Well, on one hand (at the unconscious level) humans don’t like to change because it hits a part of our brain that likes safety and security. As our cave-ancestors survived and grew as a species, they (like us) were wired to be fearful of

situations and know how to act and adjust to them, even if the situation isn’t ideal. You might have heard the old adage: “The devil you know versus the devil you don’t,” meaning that we as humans tend to be OK with even bad situations/bosses/friends/ relationships/etc. because we know where we stand in this context. Some people don’t like change so much that they’d sooner stay in a bad situation because it’s familiar rather than make a move to newness. So, whether unconscious or conscious, for most people change is hard! It takes courage to try something new, something different, and individual resilience to keep at it when it doesn’t work perfectly the first time.

changes. Engaging in something new could lead to a dangerous situation. As a leader, courage should be the bedrock that’s your foundation—the Now, flash forward to today: you’re still wired like this in changing situations. When most people engage in change, it leads to an unsettling feeling of vulnerability. On the other hand, your conscious self doesn’t like change because it’s difficult. There’s a tendency to simply get used to

courage to challenge the status quo, and to be your authentic and effective self in front of the world. It’s a super power that every leader has within them: it’s just a matter of avoiding the three “courage-inhibitors” and channeling that courage just like the not-so-Cowardly Lion did.

Meet Dr. Steve Yacovelli

Dr. Steve Yacovelli (“The Gay Leadership Dude”) is Owner & Principal of TopDog Learning Group, LLC, a learning and development, leadership, change management, and diversity and consulting firm based in Orlando, FL, USA, with affiliates across the globe. With over twenty-five years’ experience, Steve is a rare breed that understands the power of using academic theory and applying it to the “real” world for better results. His latest book, Pride Leadership: Strategies for the LGBTQ+ Leader to be the King or Queen of their Jungle came out June 2019. www.topdoglearning.biz

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OTC Beauty Magazine January 2020

Business Tips By Dana Morgan-Barnes

Make Kindness the Cornerstone of Your Business Business is no longer a “dog eat dog” proposition. Instead we are seeing

mortar or an online presence; employ 2 or 2,000…kindness is everyone’s

how being kind, even in our business dealings, can make you “Top Dog.”

job.

Ok, animal metaphors aside, why is being kind so good for business? It’s a

When you are the CEO or the business owner, your example will lead your

known fact that we like to do business with people we know, like and trust.

employees in the right direction. Kindness does not mean having to be

Kindness is a huge piece of that puzzle.

best friends with each and every employee. It means a “hello”, a smile and if you can, remembering their name. Be sure your employees know how

When you look at your business, who is responsible for being kind?

to be kind to your clients. Often times, being kind is perceived as wasting

Customer Service? Of course! The receptionist or office admin? Sure. Do

time. There are parameters and training will help them know what is

you manufacture widgets, sell a product or a service; are you brick and

expected and reasonable.

OTC Beauty Magazine January 2020

Many years ago Penny worked in the Accounts Receivable Department of

smile and “how are you?” This may take a little time, but will pay off

a small manufacturing company. They had plenty of receivables but very

in having a loyal customer. Be friendly to your employees. Ask them

little information on the companies. Name, address and phone number

questions, remember their names. It’s been said that an appreciated person

and sometimes the name of their accounts payable. As Penny started

will do more than expected. As the CEO or business owner, you lead by

contacting each company, she wrote notes. Basic information at first: who

example.

was she speaking to, were they stressed or pleasant. As time passed, Penny knew their spouses and children’s names, vacation spots, illnesses and

Be honest: You want to be that person your clients know they

celebrations.

can trust.

Imagine how you would feel if you received a call from “collections” and the

People would rather hear “I don’t know, let me find out for you”, than

first question is: how’s

something made up.

your son’s baseball

Offer what you can

season going? Or, did

deliver, when you can

you pass that big test

deliver it. Never paint

in your evening class?

a “rosy” picture just

Getting to know your

to get the business.

clients will help both

Charge a fair price.

of you build trust.

A client will find out soon enough if

This

habit

served

you

over

charged

Penny well when she

them. Advise your

stepped into outside

employees when a

sells.

Being able to

sale is coming, so

build rapport and be

they can pass that

sincerely

information

interested

in her clients brought

the

along

customers.

countless referrals and opened many doors. What would happen to your

Ensure that customer may wait until the sale to buy and they will spread

sells if you just asked a few more questions about the person before offering

the word about your good customer service.

your product?

Kindness can be translated into: friendly, honest, reliable, solutions and service.

Be reliable: You can become your client’s best vendor just by following through. Always return emails and voice mails. Communicating with your client

Be friendly: Being friendly builds rapport

should be your priority. When a promised ship/delivery date cannot be fulfilled, reach out to the client to give them an update. You being proactive

You build rapport when you develop mutual trust, friendship and affinity

can turn around a disappointed client. Give your client ample notice of

with someone. Building rapport can be beneficial to your business when

sales or office closures for holidays. Once a client knows they can count on

done with sincerity You establish good interpersonal relationships and this

you, they will return. Under promise and over deliver. This is what referrals

can open many doors for you. Being friendly goes beyond the obligatory

are made of. OTC Beauty Magazine January 2020

Be a Problem Solver: Customer confidence is built every time

Be of service: Service shows you care

you solve their problem. Go a step beyond what your client is expecting. Providing service is about Make sure these solutions are in your customerâ&#x20AC;&#x2122;s best interest. An honest

the customer, it is not about you. When a customer has an issue and

answer, even if it sends your customer elsewhere, can save a business

needs you to find a solution, do not let them down. Do your best to find

relationship. Give your customers options. Often our clientâ&#x20AC;&#x2122;s think they

a workable solution for them. This may mean bringing someone else from

know what they want, but are unaware of what else may be available. When

your company to help out. The majority of clients will tell others about

your client comes to you with an idea and is not sure what they need to

receiving great customer service. Make sure they are talking about you! A

fulfill it, show them how your company will go the extra mile to help them.

loyal customer feels valued. Service equals value.

Meet By Dana Morgan-Barnes

Dana Morgan-Barnes is a speaker, trainer, author, and coach. As the owner of Dana Inspires, she spends her career adding value to others. Her new book You Have the Power of Kindness is a collection of kindness stories aimed to inspire and help you discover how to be kind. For more information, please visit: coachdanainspires.com.

OTC Beauty Magazine January 2020

BYE BYE BRASSY

HELLO NATURALLOOKING

@clairol_pro

OTC Beauty Magazine January 2020

Urban Call Briefs by Lafayette Jones

Felicia Angus

Carol Moseley Braun

R&D and Quality Control Expert

Dr. Herbert Harris

Former US Senator and U.S. ambassador to New Zealand and Samoa

Motivator, Author, Speaker and Trainer

Andrea Harris Michelle Davis

Retired Founder, North Carolina Institute Minority Economic Development

Trichologist, Hair and Makeup Artist

Felicia Angus

How To Make Money In Music, a highly popular guide book to the

R&D Expert, Quality Control

music industry, and The Twelve Universal Laws of Success a best-selling

Professional

personal development book with over 800,000 copies in print, that has been translated into Chinese, French, Italian, Portuguese, Romanian, Saudi

Felicia

Angus

quality

control

Arabian, and Spanish.

professional with over 22 years of the

Dr. Harris is a former director of the Science of Living Institute under Dr.

clinical, solid dosage, API, sterile and

Frederick J. Eikerenkkotter, better known as “Rev. Ike.” He is also CEO

biological industries and over 6 years

of the LifeSkill Institute, Inc., an international personal and leadership

pharmaceutical

experience

of management experience. As a Supplier Relations Team Leader, Felicia

development corporation.

led continuous improvement to the supply of products by negotiating adequate capacity and supply of product to meet business requirements,

Presently Dr. Harris hosts the Millionaire Mentorship Show, the number

aligned with supply and quality agreements. She has a solid background

one podcast on BShani Radio, carried on iHeart Radio, iTunes, Spotify

in executing and monitoring compliance to FDA, EMA, DEA, Canadian,

and Tune In Radio, with over 1.8 million listeners. He has interviewed

Japanese, Swedish, and ICH and 21CFR820 regulatory requirements and

top speakers and trainers including Dr. Joe L. Dudley, Sr., Stedman

company SOPs.

Graham, Dr. George Fraser, Dr. Willie Jolley, Dr. Dennis Kimbro, Stan “Dr.

Felicia Angus is currently the Director of Quality Control where she is

Breakthrough” Harris, Joseph L. Dudley, Tawana Williams, and General

responsible for all matters which individually and collectively influence the

Joseph McNeil - one of the Greensboro Four, who Launched the Civil

quality of the products at Founders Hemp.

Rights Sit-In movement. He has spoken and done numerous seminars and workshops at churches,

Dr. Herbert Harris Motivator, Author, Speaker and Trainer

universities and corporations throughout the country, including: Every. Black Entrepreneur Mastermind Meetings, the Ethical Culture Society, First Church of Religious Science, Unity Church, University of North

Dr. Herbert Harris is a graduate of

Carolina, Ohio State University, Columbia University, Voorhees College,

Columbia University in New York

African Methodist Episcopal Church International Conference, Lucent

City. He’s a retired attorney who has

Technology, Small Business Technology Development Centers, Chambers

written numerous books including:

of Commerce, and National Safety Associates.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine January 2020

Urban Call Briefs by Lafayette Jones

Dr. Harris also developed Achievement Motivation, an interactive personal

hundreds of employees as well as the public agency’s multimillion-dollar

skills development course designed to reduce the dropout rate and improve

budget.

performance of college students. First Black Woman Elected to the Senate He focuses on two themes in his presentations:

In 1992, Moseley Braun made the leap to the national political arena: She ran for a seat in the U.S. Senate, looking to unseat incumbent Democratic

1. “This Time It’s You,” an interactive presentation that targets

Senator Alan Dixon in the Democratic primary. Up against a seasoned

concepts and techniques to change one’s thoughts, emotions,

politician who had spent decades in office, Moseley Braun appeared to

habits and associations, to see beyond obstacles and challenges to

be the underdog. But many responded to Moseley Braun as a chance for

opportunities and results.

political change. She won the primary, but faced another tough opponent in

2. “It’s Never Too Late,” a thought provoking interactive experience

Republican Richard Williamson. Williamson tried to capitalize on Moseley

that shows how to use the power of choice, change and order to

Braun’s mishandling of a tax situation. Although the scandal marred her

re-set and re-start your life, direction and purpose.

campaign, she won the election, becoming the first African-American woman to win election to the U.S. Senate.

Actively pursuing his religious, esoteric, philosophical, and metaphysical

Chicago based minority-owned beauty care industry icons: John H. &

studies throughout the world, Dr. Harris has a Doctorate in Philosophy

Eunice Johnson, Founders Johnson Publishing & Fashion Fair Cosmetics;

and Religion from Bible Institutes of America.

George & Joan Johnson, Founders Johnson Products; Fred and Blondell Luster, Founders Luster Products; Edward & Bettyanne Gardener,

Presently Dr. Harris maintains a busy speaking schedule and is an Elite

Founders Soft Sheen Products were significant campaign supporters.

Trainer/Distributor with the LifeVantage Corporation, a publicly traded

As a senator, Moseley Braun tackled many issues, including women’s

network marketing company. He is a “Million Dollar Earner” in the

rights and civil rights. She served on several committees, including the

network marketing industry and is a member of the Every.Black association

powerful Senate Finance Committee. Moseley Braun continued to support

of entrepreneurs. Dr. Harris resides in Wilmington, North Carolina.

educational reforms and called for more restrictive gun control laws. Her time in office, however, was affected by claims that she misused funds from

Carol Moseley Braun Former U.S. Senator & U.S. ambassador

her 1992 campaign, spending the money on personal expenses. While no charges were ever filed, this allegation clung to Moseley Braun as she sought re-election in 1998.

to New Zealand and Samoa Post-Senate Work Carol Moseley Braun was born Carol

Moseley Braun’s re-election campaign was also hindered by her Republican

Elizabeth Moseley on August 16, 1947,

opponent Peter Fitzgerald. A self-financed candidate, Fitzgerald didn’t

in Chicago, Illinois. A leading African-

have restrictions on how much he could spend during his campaign. He

American politician, Moseley Braun’s

won the election by a close margin. After leaving office, Moseley Braun was

career has been marked by both great

appointed U.S. ambassador to New Zealand and Samoa by President Bill

successes and missteps.

Clinton in 1999. She left the post at the end of the Clinton Administration.

After graduating from the University of Illinois in 1969 with a degree in

A career-long advocate for education, Moseley Braun then taught at Morris

political science, Moseley Braun attended the university’s law school. She

Brown College.

earned her law degree in 1972, and began working as an assistant U.S.

In 2003, she campaigned for the Democratic presidential nomination.

attorney in Chicago the following year.

Moseley Braun opposed the war in Iraq and spoke out about the country’s

Moseley Braun held her first political post as a Democratic representative

economic situation, but she dropped out of the race in early 2004 after

to Illinois House of Representatives, beginning in 1978. As a representative,

failing to garner enough support. She asked her supporters to vote for

she was known as an advocate for social change, working for reforms in

Howard Dean.

education, government, and healthcare. In 1988, she took another challenge.

Since then, Moseley Braun has been working as a business consultant,

She was elected recorder of deeds for Cook County, Illinois, overseeing

started an organic foods company called Good Foods Organics and serves

OTC Beauty Magazine January 2020

on the board of North Carolina Mutual life Insurance company. She has

and TV productions in Carlsbad, Laguna Beach, Palm Springs and Los

one child: a son named Michael from her previous marriage to Michael

Angeles.

Braun. Before returning to the Carolinas, Davis acquired a certification in Trichology - the scientific study of scalp and hair disorders. As a

Michelle Davis Trichologist, Hair & Makeup Artist

Trichologist, she has helped many clients regain healthy hair and follicle rejuvenation using electro, scalp and nutritional therapies. Currently, she educates licensed stylists and consumers on hair loss prevention using the Decca Plus System. Along with industry affiliations, she prides herself

Purpose driven and advocacy have

in community activism and mental Health advocacy. She volunteers her

shaped Michelle Davis’ path. She’s

time at the Greentree, CURE and Look Good Feel Better organizations.

mentored and prepped students for

In her free time, Davis enjoys jazz concerts, international travels and is a

state boards, trained salon professionals,

pickleball enthusiast.

travelled abroad for business growth and fashioned the tresses of many, from the homeless to Hollywood stars.

Andrea Harris

The Leon’s Beauty School and Winston Salem State University (WSSU)

Retired Founder, NC Institute Minority

graduate firmly stands on Jeremiah 29:11. While full time student at

Economic Development

WSSU and a stylist at Pat’s Barber Shop, Davis auditioned to model for Canadian Mist and was rejected. Refusing to accept defeat, she offered her

As co-founder and senior fellow,

talents to the Canadian Mist team and served as lead hairstylist, makeup

Andrea Harris is responsible for the

artist and hairdresser on the program production. Driven by a desire to

creation of a Policy Center within

cultivate her craft, she enrolled in Dudley Cosmetology University, later

the Institute with a primary focus

launching her career as a platform artist and educator. In 1994, she took

on business development and higher

her talents to Speed’s Hair Gallery in Charlotte, NC serving as a shampoo

education. The Policy Center (TPC) will also function with the guidance,

assistant. While in this role, she followed the system, mastering her skills,

advice, and assistance of a Board of Economic Policy Advisors. Stepping

and as a result built a solid beauty career. In 2002, her salon Sketches Salon

down after providing 30 years of leadership as the Institute’s President,

& Spa, Inc was established, earning recognition by Hollywood Hair as one

she now devotes her time and energy on issues impacting the minority

of the “Hottest Salons” in the Carolinas.

business community, workforce development and Historically Black Colleges and Universities (HBCUs). She continues to give of her time

After visiting LaCosta Resort in southern California, she realized the

and talent by sitting on numerous boards and commissions. Andrea is a

need for multicultural hair providers. In 2006, headed west to work for

graduate of Bennett College.

Yamaguchi Spa & Salon in Carlsbad California, serving guests from across the globe. She secured freelance hair and make-up opportunities for film

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine January 2020

Beauty Ambassador

Styling Tools

By Sara Rueda

Trendy Styles for the New Year The holidays have wrapped, a decade has

Bring the drama in one act. Go deeper

ended, and the New Year is in motion. It’s

with your side part to amplify a day-to-day

a bright time to start anew and step out of

style. Start by grabbing a comb. But instead

your comfort zone to own the year ahead.

of dividing hair where you normally do,

A great hair day can be a big contributing

align the comb to where your eyebrow

factor to feeling like you can conquer

arches to create a striking look. This

anything. On that note, here are some

style works for all hair types

easy-to-create, gorgeous hairstyles that we

but is an especially fun

foresee quickly becoming staples.

way to highlight curls.

The classic, with a twist Ponytails offer a variety of styles, within a style; go polished and glam or boho chic. Whichever route you take, you can elevate it easily. Start by straightening locks with the Gold ‘N Hot® 1” Professional Ceramic Straightener. A high heat reach and ceramic technology help create a silky-soft, shiny finish and fast. Next, style your ponytail as you normally would, securing with an elastic. Take a ½” to 1” section from the tail and wrap around, covering the elastic. Pin underneath to secure, and hair flip your way through the day!

Meet Sara Rueda

Add extra volume and style with the

Gold

before y o u k n o w it,

you’ll

be hair goals. Remember,

it’s

okay to be a little obsessed with your hair.

‘N Hot® 1” Professional Ceramic

Spring

Curling Iron. It’s the perfect tool for enhancing curls. Kick up the look even further by adding in some rhinestone pins. Take one or two pins and fasten to the side part of the hair (the side closer to your ear).

Gold ‘N Hot® aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

With the right tools and the right attitude,

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

OTC Beauty Magazine January 2020

DARK & LOVELY #1

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Top FIVE

Stylers Your customers can never have enough styling products. There’s always a new product to experiment with and review. But some items are always kept in a customer’s beauty rotation. These are the products that shoppers buy again and again. At Jinny Beauty Supply, we gathered five of the top-selling stylers so you can stock up your store shelves.

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OTC Beauty Magazine January 2020

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Moco de Gorila Snot Gel MI7100

For spiky hairstyles or hard-

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When retwisting locs is the goal, a stylist will need a gel that

grab this indestructible gel. It

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Queen Helene Cholesterol Hair Conditioning Cream PA65325

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ORS Olive Oil Edge Control ORS11176D

Slicking down your edges requires a gel with a firm hold. This residue. It also leaves the hair shiny and moisturized.

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need and should be paired with a heating cap for the best results.

OTC Beauty Magazine January 2020

Feature Article

2020 TrendsForecast The New Year is ripe with new trends that include innovations, unlike anything we’ve ever seen before. OTC Beauty Magazine had a chance to speak with your favorite brands to find out what’s coming, and we were surprised to learn of all of the new innovations. From new uses for micellar water, unique food ingredients and a new interest in foams, there’s a lot to look forward to in 2020. Within the next few months, you’ll notice some of the biggest names releasing these brand new products. Here are some of the trends you’ll want to keep your eyes peeled for.

Foaming Mousses So many brands we’ve chatted with are raving about their new foaming mousses. They boast moisturizing capabilities, firm but touchable hold and a variety of methods of use. Some can use mousse to accentuate their curls, while others will use foams to set their wet hair into a specific style or add volume to their blowouts. The options are absolutely endless. Foams like the Lottabody Wrap Me Foaming Mousse and the Smooth ‘n Shine Straight Hydrating Setting Mousse has been around for a while, but you’re going to see a lot more foams where those came from in 2020.

Micellar Water Hair Care When we think of micellar water, we often think of makeup remover and facial cleansers. But, we’ve noticed that several of our favorite brands like Mane ‘n Tail have incorporated this dirtfighting ingredient with shampoos and conditioners. It’s a clever idea, as micellar water is known for its gentle, yet effective cleansing capabilities. This could be a perfect choice for curly-haired shoppers who have long since rid themselves of sulfate-laden shampoos. Shampoos like this will leave your hair feeling clean, yet hydrated – the perfect outcome!

All About Avocado Food ingredients aren’t necessarily a new thing, but the resurgence of avocado-based products is a surefire trend. Avocado is known to be rich in fatty amino acids that help hair retain its moisture. This can lead to long-lasting hydration and tons of nourishment from vitamins A, D, E and B6. From avocado-based foams to entire collections of avocado products infused with other of-the-moment ingredients like hemp; avocado is sure to be all of the rage this year. Some brands are already ahead of the curve, like Curls’ Avocado Hair Mousse and Doo Gro’s Infusion Styling Oils. You’ll be sure to see avocado-based products along with these other trends at Jinny Beauty Supply this year. Stock up on these must-haves for a promising start to your year. 44

OTC Beauty Magazine January 2020

THERAPY TRENDS The Decade of the Indie Retailer By Elayne McClaine

In 2020, Indie brands will be on a Mission to get on retail shelves at the first sign of success on the Internet. Indies have short-circuited stages of development by Instagram and other internet feedback. The product becomes a trend and can then have a major launch in less than a year. Big Box Retailers will be challenged to respond. OTCs are ripe for the decade of high-speed Indie launches. As consumers move away from synthetic chemical-based products to natural, vegan and cruelty-free products, they will expect immediate brick and mortar access. The products work—not by the standards of years of research and development. Savvy consumers will troll the Internet for brands that are new, now and their version of “nude.” The Year 2020 will herald in the next decade of product launch strategies and retailing trends. There is a need to be responsive and agile. Consumers are rejecting the traditional branding of major manufacturers. They require plant-based technology proven by their virtual community of peers. Once established, these products go straight to smaller retailers. Digital marketing blogging and vlogging are making it easier to connect with and sell to prospective consumers. Big Box retailers will struggle to get new and urgent products on their shelves. OTCs can showcase these new products with greater immediacy. Indies will make every launch personal— handcrafted and designed for unique treatments or shades. Major retailers will continue to promote major ethnic brands launched by major manufacturers. They may not be as competent as OTCs in getting new Indie products on shelf. Consumers will demand unique products specific to their need for efficacy, innovation and community. The Year 2020 may kick off the opportunity for OTCs to become the preferred Indie Retailer. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 48

OTC Beauty Magazine January 2020

Industry News At-Risk Chicago Youth First to Graduate from Wahl Professional Fade It Forward® Program Sterling, IL (December 12th, 2019) – On December 3rd, Wahl

learn to cut hair, alter their future, and in turn change their

Clipper Corporation, Chicago social service organization UCAN,

lives,” says Aaron Flick, Senior Marketing Associate for Wahl

and His & Hers Barber School, celebrated the graduation of the

Professional.

first students of the company’s Fade It Forward® program. These

Wahl

students were selected to

a mentorship program with

a second Fade It Forward® location on Chicago’s south

and Andre Whittington have will

side.

soon

become licensed barbers. After

the

ceremony, Whittington,

and

who

were

flanked by representatives from their

Wahl

To learn more about the Fade It Forward® program

graduation Moore

Left to Right: Mentor Terrance Henigan, His & Hers Barber School

Owner, José Gardea, Sebastian Moore, Andre Whittington, His & Hers

go to https://wahlpro.com/ education/fadeitforward/.

Barber School Instructor, Irene Youngblood, and Mentor Brenda Potts

Professional,

mentors,

in 2020 as well as launch

education, Sebastian Moore and

Forward®

Missouri and Cleveland, Ohio

months

of classes and hands-on

graduated

the program to St. Louis,

full tuition to attend barber 13

Fade

Chicago and plans to expand

a professional barber and After

encouraged by the success

receive job readiness training,

school.

Professional

support the two graduates as they receive their certificates

UCAN

representatives, friends, and family, showcased the skills and cuts that they learned from the school’s staff and their mentors. The pair were even interviewed by Chicago TV stations ABC-7 and WGN and were featured on the evening’s newscasts.

About Wahl Professional Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500

With Moore and Whittington graduated, the clipper manufacturer

employees worldwide, Wahl is proud to carry forward the tradition

welcomed two new scholarship recipients, Najee Scott and Elijah

of innovation and superior customer service that was created by

Milton, into the program. These students, who are finishing up

Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes

their program with their mentors, will begin going to His & Hers

to 176 countries and has eight globval manufacturing facilities

Barber School starting in mid-December.

as well as 25 sales offices. At Wahl, we are proud of our heritage

“Wahl created Fade it Forward to help young people who haven’t had a lot of opportunities in their lives, to get into barber school,

OTC Beauty Magazine January 2020

of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.

Ampro®ProStyl® and Shine ‘n Jam® are registered trademarks of Ampro Industries, Inc. 2018

OTC Beauty Magazine January 2020

Industry News

in-cosmetics Global 2020 celebrates 30 years of innovation Leading cosmetics and personal care event, in-cosmetics Global, is set to break records when it returns to Barcleona for its 30th Birthday. Leading cosmetics and personal care event, in-cosmetics Global,

Ashland and Clariant. In addition, the 2020 show is set to welcome

Birthday.

portunity to meet suppliers of all shapes and sizes including some

is set to break records when it returns to Barcleona for its 30th Growth in the beauty and personal care industry reached a dec-

ade high last year and is set to continue unabated, according to

a host of first-time exhibitors, ensuring that visitors have the opof the freshest faces in the industry.

Euromonitor[1]. In fact, the value of the global cosmetic prod-

Stay one step ahead with the world-renowned education pro-

propelled by major trends including conscious consumerism,

Alongside a raft of top suppliers, in-cosmetics Global has become

ucts market is expected to reach USD 805.61 billion by 2023[2],

advancements in beauty technology and the rise of ‘skintellectuals’ – a new breed of consumer who is

gramme

synonymous with opportunities to soak up market intelligence in-

cluding trends, facts, figures, market analy-

more knowledgeable than ever before. And

sis and research data from all corners of the

ics Global, the world’s leading personal care

turn of the millennium, the Marketing Trends

it is against this backdrop that in-cosmet-

ingredients event, announces its return to

Barcelona in 2020, celebrating 30 years of industry innovation.

The event will be hosted in the cosmopolitan

capital of Spain’s Catalonia region for the sixth time in the show’s three-decade history, having previously taken place in other major cities across Europe, including Lon-

personal care industry. First launched at the Theatre still continues to command many of the industry’s foremost thought leaders

to share their expertise twenty years on. A comprehensive educational programme of Technical Seminars also helps attendees

find inspiration for new product formulations and discover alternative solutions for existing projects.

don, Paris, Milan and Amsterdam, since its

Get hands-on with a whole host of interac-

- which welcomed over 12,000 visitors in

As one of the most popular areas at the

launch in 1990. The world-renowned event 2019 offers R&D professionals an unrivalled opportunity to source the latest ingredients, network with key suppliers, and learn about

the trends shaping the beauty and personal care industry.

tive elements

show, the Innovation Zone offers visitors a dedicated area to source the most

ground-breaking materials for future for-

mulations, either launched at show or in the six months prior. Providing a sensory experience, attendees can test, feel and smell

A truly Global line-up

the products on show at the Sensory Bar, while finding inspiration

many of which return to showcase their latest innovative ingredi-

ments/technologies at the Make-Up Bar.

At the core of the event is the exceptional line-up of exhibitors, ents and services at the show year-on-year. For its debut, in-cos-

for their next cosmetic creations and discovering innovative pig-

metics (as it was originally called) hosted just 60 exhibitors – a

Through a range of ingredient display pods, visitors can find the

panies taking part in the 2019 edition. Continuing this momentum,

tive Sustainability Corner. Previously hosted by personal care

number which has grown more than fourteen-fold, with 843 comnext year the exhibitor line-up is expected to include 95% of the industry’s biggest names who have showcased their products at in-cosmetics Global for decades, including the likes of Croda, 52

OTC Beauty Magazine January 2020

latest advancements in sustainable raw materials in the interac-

ingredient experts from the likes of Evonik and Azelis, a free-toattend programme of interactive sessions within the Formulation Lab will provide R&D lab staff working for cosmetic manufacturers

Only the most restorative ingredients captured from THE SOURCE.

mauimoisture.com |

mauimoisture

OTC Beauty Magazine January 2020

Industry News in-cosmetic cont’d with exclusive secrets to put into practice when formulating.

at show.

The comprehensive programme across the three days promises

Roziani Zulkifli, Exhibition Director of in-cosmetics Global, com-

Demonstrations, the Fragrance Zone, the Testing & Regulation

“Over the last 30 years, in-cosmetics Global has built its reputa-

to deliver endless, free opportunities for learning through Live

mented:

Zone, the Lab Zone, specialist Country Pavilions, exclusive R&D

tion as one of the industry’s biggest and most important dates in

Tours and the exceptionally popular Indie Trail which launched at

the diary. The show truly has become a hotbed of innovation and

the event for the first time last year. A full schedule of topics and

the core destination for important networking and business meet-

speakers will be announced in the coming months.

ings. We’re incredibly proud of our history, and much like the industry upward trajectory of growth, we’re excited to see the event

Following it’s successful debut at the 2019 exhibition, Global

go from strength-to-strength every year. We can’t wait to show

Beauty Day will return on the second day to celebrate diversity

you what we have in store for 2020!”

and inclusivity in the worldwide beauty industry, spanning gender, identity, ethnicity and race. Suppliers who identify with these

For more information and to receive the latest updates, register

and help R&D professionals to cater for all are invited to join in a

to attend via the website https://www.in-cosmetics.com/register

number of activities including exclusive round-table discussions

MaryRose

McLaren

(Campolongo) , born

September

10,

1948

December

2019.

died She

peacefully

was

mother

and

grandmother.

beloved, devoted

She

preceded in death by her husband of 49 years James Michael McLaren.

MaryRose leaves behind two sons, John Michael McLaren

and

Jason

Matthew McLaren with

wife Shanna and three grandchildren Makenzie Rose , Jameson Matthew and Madelyn Grace McLaren .

Born in Pittsburgh, Pennsylvania, MaryRose became one of the

youngest cosmetologists to graduate and went on to earn her degree at Carnegie Mellon College. After a long career in the

beauty industry both behind the chair and in sales, she joined Clairol in 1994 and retired in 2017.

OTC Beauty Magazine January 2020

Mary Rose leaves an indelible mark within the beauty industry. She will be deeply missed and remembered for her incredible

joy of life and sense of humor. She was an inspiration to all and is appreciated for all of the friendships and wonderful memories she shared.

In lieu of flowers, donations for her grandchildren’s future education would be appreciated.

C/O Jason Mclaren 3024 Allerton Way Murfreesboro, TN 37128

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Industry News

Wahl Professional Announces Barber Battle 3 Winners Entrants challenged to create a mid/low bald fade, Caesar and modern mullet to highlight their skills and ability to teach more complex styles. Sterling, IL (November 26th, 2019) – Wahl Professional is pleased

When asked for advice for next year’s participants, all three

Andrew Rosario (@AndyFadeMaster) of West Palm Beach, FL has

instructions, especially through a video. They urge future entrants

to announce the winners of its Barber Battle 3 competition.

been awarded first place in the competition and earns an honorary

year-long spot on the Wahl Education and Artistic Team (W.E.A.T.)

and a prize package that includes the complete 5 Star line of tools. Cory Hull (@thehellrazor) of Marysville, CA earns second place in the competition and was also offered an honorary W.E.A.T. membership for 2020 along with a selection of clippers, trimmers and finishing tools.

winners noted how challenging it was at times to give step by step

to prepare as much as they can for the competition and to make sure to get a great videographer.

Says Rosario, “I made sure that I was comfortable and confident in

the haircuts and with the models. I went down to every last detail taking notes on how I styled them, what tools I wanted to use, and

that everything was in place before I started filming. Make sure you always give it your best and never settle with the first take.”

Josh Pereira (@iamjoshpereira) of Boston, MA has scored third

Hull advises, “In order to succeed you just need to be yourself.

Select team as well as a barber combo set and prize pack.

set yourself apart from the competition.”

place in the competition. The win gives him a spot on the Wahl

Show your bread and butter in the video and show how you can

Wahl’s U.S. Director of Education, Lisa Finucane, chose three cuts

Says Rosario, “I made sure that I was comfortable and confident in

for the competition – the mid/low bald fade, the Caesar and the

the haircuts and with the models. I went down to every last detail

modern mullet – to

taking notes on how

their ability to teach

tools I wanted to use,

while being pushed out

was in place before I

test entrants’ skills and

I styled them, what

more complex styles

and that everything

of their comfort zone.

started filming. Make

Pushing

redefining

limits

and

haircutting

continues to be on Wahl

Andrew Rosario First Place Winner

Cory Hull Second Place Winner

Professional’s

agenda for 2020. Finucane plans to continue to challenge entrants in Barber Battle 4 with the inclusion of another longer hairstyle.

Prospective participants should be on the lookout for Barber Battle 4 details in mid-2020.

“It’s amazing to be on W.E.A.T. and be able to create pieces of

art on stage with everyone. I can’t wait to start educating with so many great barbers. This competition really does open doors for people who enter,” says Rosario.

For Hull, being on a team is a dream come true. “When I was asked

to join the team, I was so excited. I [appreciate] comradery and being around people who love what they do and are loyal to one

another, and in this case loyal to Wahl. I’m extremely pleased to have achieved a goal that I’ve had for years.”

Says Pereira, “I wouldn’t be where I am today if it weren’t for Wahl clippers. I am just so honored that this company has given me this opportunity to reach my goals. I’ve learned how important it is to keep moving forward and to never slack off.” 56

OTC Beauty Magazine January 2020

Josh Pereira Third Place Winner

sure you always give

it your best and never settle with the first

take.” Hull advises, “In

order to succeed you just need to be yourself. Show your bread and butter in the video and show how you can set yourself apart from the competition.”

Videos from this year’s winners can be found at wahlbarberbattle. com.

About Wahl Professional

Since 1919, with the invention of the first practical electric hair

clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500

employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by

Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes

to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage

of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.

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OTC Beauty Magazine January 2020

BIR Bits PEOPLE In support of its ongoing turnaround plan and future growth, and the strengthening of its leadership organization for its supply chain, Coty Inc. has appointed Richard Jones as global chief supply ofﬁcer and a member of the Executive Committee. He will report to CEO Pierre Laubies and be based in Amsterdam. Richard is responsible for manufacturing, planning, logistics and distribution, while procurement remains a separate dedicated organization. With a career spanning 30 years, he has a wealth of international experience in operations and supply chain, mostly in

the Beauty and Luxury goods industries. Richard comes to Coty from Keurig, where he most recently served as chief supply chain ofﬁcer and Executive Committee member. Previously, he worked for L’Oréal and Unilever.

Sennen Pamich, president of Coty Professional Beauty North America, has been named to the Beauty Changes Lives Board of Directors.

Sennen has more than two decades’ of industry experience, including leadership roles with some of professional beauty’s most esteemed brands in the salon, luxury and retail Sennen Pamich sectors. As an advocate for professional education, he has championed Beauty Changes Lives’ efforts to elevate perceptions of careers in the beauty and wellness industry. His leadership secured a founding

gift of $100,000 to ignite the “Make Your Mark” campaign. This social advocacy campaign highlighting the pathways, possibilities and earning potential available to licensed professionals will launch in January 2020. “Now, with the Make Your Mark Campaign, Beauty Changes Lives is taking on one of the biggest threats to the future of the industry,” Sennen says. “We consider it our responsibility to support the campaign and urge all other professional manufacturers to join us.” Visit beautychangeslives. org.

HOOK UPS Henkel has signed an agreement to acquire Deva Parent Holdings, Inc., NYC/USA from a fund managed by private equity group Ares Management Corporation. Deva Parent Holdings owns DevaCurl, a high growth professional hair-care business. Founded in 1994, the company offers highgrowth, premium and category-leading hair care and styling products for all types of curly and wavy hair with a comprehensive portfolio of vegan and “free-from” formulas. The product range includes cleansers, conditioners, styling products, styling accessories and treatments. The portfolio of DevaCurl is highly complementary to the existing portfolio of Henkel Beauty Care. DevaCurl’s premium professional products are distributed in the United States in leading salons. They are also available at retailers like Ulta and Sephora, as well as through direct-to consumer and eCommerce platforms. In 2019, the business is expected to generate sales of around $100 million U.S., mainly

in the U.S. market. The company employs around 200 people. “This acquisition is part of our strategy to expand our position in attractive and fastgrowing markets and categories. It will complement and further strengthen our Hair Professional business,” says Henkel CEO Hans Van Bylen. “DevaCurl is one of the fastestgrowing Premium Professional hair care brands in the United States. It is a perfect ﬁt for our Beauty Care business and will reinforce the growth momentum of our Hair Professional portfolio in the world’s largest hair professional market,” adds Jens-Martin Schwärzler, executive vice president responsible for Henkel’s Beauty Care business. The agreement is subject to customary closing conditions, including regulatory approvals.

LAST MINUTE BLASTS The International Beauty Expo for distributors, beauty suppliers and professional beauty stores kicks off show season on January 19-20, 2020, in Las Vegas at Bally’s. The show, which combines the former Western and Eastern Buying Conferences, offers travel reimbursements to qualiﬁed attendees. 58

OTC Beauty Magazine January 2020

This year’s event includes a special technology area. To learn more visit, www.internationalbeautyexposition.com

SHOW CALENDAR JANUARY / FEBRUARY WHEN

WHAT

WHERE

CONTACT

January 12

MLB Original MW Super Barber & Beauty Show Rosemont, IL

mlbmidwesttradeshow.eventbrite.com

January 18-19

10th Annual Beauty Supply Store Opening and Miami, FL Owner Conference

beautysupplyconference.com

January 19-20

International Beauty Exposition

Las Vegas, NV

internationalbeautyexposition.com

January 24-26

Beacon by Professional Beauty Association.

Long Beach, CA

probeauty.org/beacon

January 25-27

International Salon + Spa Expo (ISSE)

Long Beach, CA

probeauty.org/isselb/

January 25

North American Hairstyling Awards

Long Beach, CA

probeauty.org/naha

January 27-30

ECRM Hemp/CBD Health & Beauty EPPS

Jacksonville, FL

ecrm.marketgate.com

January 29-30

Indie Beauty Expo

Los Angeles, CA

indiebeautyexpo.com

February 2-5

NY NOW: Personal Care + Wellness

New York, NY

www.nynow.com/

February 4-7

ECRM Impulse, Front-End and Checklane EPPS

TBA

ecrm.marketgate.com

February 5-6

European Men’s Beauty & Grooming

TBA

ecrm.marketgate.com

February 8-10

Face and Body Southeast

Atlanta, GA

faceandbody.com

February 16-17

World Spa and Wellness

Dubai Dubai, UAE

https://worldspawellness.com/e/

February 16-17

Professional Beauty GCC

Dubai, UAE

professionalbeauty.ae

February 23-24

Pro•Hair•Live

Manchester, England

prohairlive.co.uk

February 24-26

Beauty Asia 2020

FEBRUARY

Singaporebeautyasia.com.sg

OTC Beauty Magazine January 2020

Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What was the highest-selling product category for your store?

•

Which trends did your customers seem the most interested in?

•

What is one thing you plan to do differently with your store?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________

Store Name (상호명) ___________________________________ State (주) ___________________________________________

OTC Beauty Magazine January 2020

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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Andis........................................................................................................ 13 www.barber-and-beauty.andis.com

Ampro...................................................................................................... 51 www.amprogel.com

Combe. ................................................................................................... 25 www.JustForMen.com

Coty ..........................................................................................35, Poster www.coty.com

Creme of Nature................................................................... Cover, 45

P&G ........................................................................................ Back Cover www.mbib.com

Queen Helene ............................................................................... 31, 34 www.queenhelene.com

Softsheen-Carson.............................................................................. 41 www.softsheencarson.com

Straight Arrow .......................................................................................3 www.manentail.com

Sundial Brands........................................................................................5 www.sheamoisture.com

Innovative Beauty........................................................................ 46-47

Sunny Isle .............................................................................................. 19

Inspired Beauty Brands..................................................................... 23

The Mane Choice Hair Solution......................Inside Front Cover

JBS Hair............................................. 15, 27, 49, Inside Back Cover

Urban Hydration.....................................................................................7

KAB Brands..............................................................................................9

Vogue...................................................................................................... 53

www.godefroybeauty.com

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www.urbanhydration.com

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Liquid Gold Bonding .......................................................................... 55 www.liquidgoldbonding.com

OTC Beauty Magazine January 2020

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OTC Beauty Magazine January 2020

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OTC Beauty Magazine January 2020

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