July 2015| $6.00 The Nail Issue
Pedicure Tools with a Purpose All About Crochet Braids Attract New Business!
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CONTENTS July 2015 in this issue Editorial Letter ����������������������10 Express Yourself
자신을 표현하세요
Expert Advice �����������������������12 Products to Even the Tone of Black Skin
Marketplace �������������������������18 All in the Details
How Should You Sell It? �������26 Healthy Nail Care Tips
Feature Article
Uses of Vitamin E Capsules or Oil for Skin and Hair ��������������������74 by Zino Ferlando You might have noticed that almost all beauty products have Vitamin E as their main ingredient. Vitamin E not only treats high blood pressure, heart diseases and other health problems but is also beneficial for your skin and hair.
이달의 판매 초점은…. 건강한 네일 케어 방법!
Urban Call Briefs ������������������51 Role Model Beyond Beauty: Part 10
Notes From the Natural Nation ���������������������73 Nail Glam Divas
Clipper Tips ��������������������������82 Is it Wrong to Envy the Master®?
Therapy Trends ���������������������84 Nail Caring, Curing for Arts’ Sake
Tonsorial Times .................... 86 Man-datory Man-icure
Manufacturer Profile
American International Industries ������������������������������������78 Variety is the spice of life, and American International Industries keeps things interesting with their brands that span the beauty industry. Mark Moesta, Vice President of Professional Sales, says he is “guaranteed to never be bored” on the job. Having been there since joining the company in 1988, we say that is proof that this is an organization of innovators. 다양성은 삶을 풍요롭게 만드는 것과 같이 American International Industries 는 미용업계에서 그들의 브랜드를 통해 지속적으로 이목을 끌고 있다. 영업 부사장인, Mark Moesta는 업무에 있어 “끊임없이 변화할 것을 보장합니다” 라고 말한다. 1988년 회사에 합류한 이후, 우리는 이것이 혁신가들의 집합체임을 증명하는 것이라고 말한다.
Industry News ���������������������90 Coupons ������������������������������95 Show Calendar ����������������� 100 Ad Index ��������������������������� 100 Reader Feedback ��������������� 102 Product Spotlight �������������� 104 ORS Shealicious Moisture Lock Hair Conditioning Cocktail
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OTC Beauty Magazine July 2015
On The Cover Cover up gray hair and tame unruly edges with one amazing product—Colored Edges from OKAY by Xtreme Beauty International. Offered in three bold colors, this wash out hair color solution can be easily applied to eyebrows, hairlines, sideburns, new hair growth, beards, mustaches and more. It is made with Argan and Olive Oil. See page 49 and visit www.okaypurenaturals.com for more information.
CONTENTS July 2015 Knowledge To Know
Finished Product
by Anita Greenwood African Americans and other women of colour are more prone to acne scars because of the extra melanin in the skin. Sometimes these bumps that come up under the skin but do not erupt fully can be just as annoying as pimples. By following these simple steps, you can fade acne scars and minimize the damage left behind when you get these kinds of bumps on your face.
can be just as just as effective if they’re used properly. Here are some helpful pedicure tips that can make getting rid of calluses on the bottoms of your feet a breeze.
아프리카계 미국인을위한 여드름 흉터 없애는 법
Business Tips
Pedicure Tips: How to Use a Foot File ������������������� 34 Fading Acne Scars on African Jared Bartlett American Skin ���������������������������� 38 by A pumice stone is not the only way to remove calluses from your feet. Metal and sandpaper foot files
아프리카계 미국인과 다른 유색 인종 여성들은 일반적으로 멜라닌 색소를 더 갖고 있기 때문에 여드름 흉터가 더 잘 생기는 경향이 있다. 때때로 피부 밑에서 올라오는 범프들이 완전히 터지지 않으면 여드름만큼이나 짜증스러울 수가 있다. 피부 아래에서 범프가 고름으로 차 있으면 낭종이 되고, 그렇지 않으면 결절이라고 부른다. 다음의 간단한 단계들을 따르면, 여드름 흉터를 연하게 만들 수 있으며 얼굴에 이런 종류의 범프들이 생긴 후에 남는 손상을 최소화할 수가 있다.
Don’t Call it a Comeback ����������� 42 by Paris Shelton There are several reasons why beauty supply stores are closing or why business is slow. Their main target audience (AfricanAmerican women) is wearing their hair in its natural state. Some people thought this was a trend, but the movement continues and is becoming an increasingly popular lifestyle change. Does this mean it’s time to close up shop? Definitely not. There are still opportunities in growing trends and the biggest one right now is crochet braids.
돌아온 유행이라 부르지 마라 미용재료 매장이 폐업을 하거나 비즈니스가 잘 되지 않는 데는 여러 가지 이유가 있다. 그들의 주 타겟 고객들은 네추럴 한 헤어 스타일을 유지하고 있는 아프리카계 미국인 여성들이다. 어떤 이들은 이것이 단지 유행이라고 생각했지만, 이런 추세는 지속되고 점점 더 인기 있는 라이프 스타일의 변화가 되고 있다. 그렇다면 이것은 이제 스토어가 문을 닫아야 한다는 의미일까? 분명히 아니다. 성장하는 트랜드에서 여전히 많은 기회들이 있고 현재 가장 큰 기회는 바로 크로셰 브레이드이다.
페디큐어 팁: 풋 파일(foot file) 사용법 경석은 단순히 발의 굳은 살을 제거하는 유일한 방법이 아니다. 금속과 사포 풋 파일을 제대로 사용할 경우 아주 효과적일 수 있다. 여기에 발바닥의 굳을 살을 제거하는데 도움이 될 수 있는 몇 가지 페디큐어 팁들이 있다.
How to Revitalize Your Store and Attract New Business ���������������� 58 by Ted Fishman The change in consumer hair styling to non-chemical and natural looks has caused a lull in beauty store volume. Utilize signage throughout your store to increase overall product sales! Review your existing department sections and bring in new categories/departments to maximize customer impulse purchases.
매장 활성화와 새로운 비즈니스 유치 법 비화학적이며 네추럴한 모습으로 소비자 헤어 스타일링이 변화함으로써 뷰티 매장의 양적인 측면이 소강 상태를 맞고 있다. 매장 전체에 안내 사인을 활용해라. 기존의 부서별 섹션을 검토하고 고객의 충동 구매를 극대화하기 위해 새로운 카테고리 및 부서를 도입하여 충동구매를 끌어내야 한다.
The Importance of Keeping an Establishment Clean and Tidy ������������������������ 62 by Tabitha Odell The appearance of one’s establishment can be paramount to the success of your business. Consumers won’t necessary want to visit an establishment that is dark and dirty or looks cluttered. Consumers want to patronize establishments that are bright, cheery, beautiful, welcoming, relaxing and easy to navigate. Here we look at nail salons for a great example.
매장 청결 유지의 중요성 매장의 모습은 당신의 비즈니스에서 아주 중요한 성공 요소이다. 소비자들은 어둡고 더럽거나 복잡해 보이는 매장을 방문하길 원하지 않는다. 소비자들은 밝고, 기분 좋으며, 아름답고, 환영과 휴식을 느낄 수 있으며 찾기가 쉬운 매장을 애용하고 싶어한다. 여기서네일살롱의 예를 들어 설명해 보았다.
Top 7 Pedicure Tools with a Purpose ����������������������������� 46
Beauty Ambassadors
by Jen There are a ton of pedicure tools available with the sole purpose of making your feet beautiful. Most people are confused by so many options and only use pedicure tools they are familiar with like nail clippers and nail files, but some tools should not be overlooked.
Make Your Mane Roar with Gold ’N Hot
페디큐어 도구Top 7의 사용 목적 단지 발을 아름답게 만들기 위한 목적으로 사용할 수 있는 페디큐어 도구들은 무수히 많다. 대부분 사람들은 너무도 다양한 옵션에 혼동되어 단지 자신들에게 친숙한 네일 클리퍼나 네일 파일같은 도구들만 사용한다. 어떤 도구들은 굉장히 좋은 결과를 주기도 하지만, 간과해서는 안되는 것들이 있다.
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OTC Beauty Magazine July 2015
Styling Tools Beauty Ambassador Article ������������������ 68 Skin Care Ambassador Article ����������������������������������� 70 The Beauty Oil Craze is Here to Stay
CEO:
Ann Jhin
Editor:
Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com
Korean News Editor:
Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com
Earl Cole
Art Director:
support@otcbeautymagazine.com
Advertising & Sales Coordinator:
advertising@otcbeautymagazine.com
Contributing Writers:
Jared Barlett Amanda Cano ReGia Davis Zino Ferlando Ted Fishman Anita Greenwood Jen KC Obioha Tabitha Odell Paris Shelton
Columnists:
Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master:
Please send address changes to:
OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88
OTC Beauty Magazine July 2015
Editorial Letter
E xpress YOURSELF 자신을 표현하세요 I’m going to take a minute to talk to the ladies. What is more empowering than painting your finger and toenails a bright, powerful shade of red? The classic color goes with any outfit and gives off a “I can conquer the world” vibe. The same kind of emotional response can be evoked by any new polish shade, and I dare say that is one of the best things about being a girl—the ability to express our individuality through our nails. And now for the storeowners: Knowing that your customers are likely to have this passionate tie to their nails, you can better understand why it is important to carry all of the maintenance and decoration items they may need. From buffers and clippers to top and bottom coats spanning the colors of the rainbow, it’s beneficial to carry it all. Ideally, if your selection is as wide as the personalities of your customers, you are set for success because it is bound to draw in a crowd. Not only do we offer some of the best nail care tips and tools of the trade in this issue, but we also provide key business tips on how to gain new business and keep what you have. Additionally, we have the scoop to keep you in-the-know on crochet braiding—a popular commercial hair application technique. As always we have some of the best industry insights from beauty experts and we wouldn’t want you to miss any of it! Read on to learn more, and be sure not to smear that fresh coat of fabulous polish you just applied. 10
OTC Beauty Magazine July 2015
여성분들과 잠깐 얘기하는 시간을 갖으려 합니다. 손톱을 밝고 강렬한 붉은 색으로 바르는 것보다 더욱 힘이 느껴지는 것이
무엇일까요? 기본적인 색상은 어떤 옷에도
어울리며 “나는 세상을 정복할 수 있다”는 느낌을 줍니다. 같은 종류의 감정 반응은 어떤 새로운 매니큐어 색깔에 의해서도 생길 수가 있으며, 여성에 관한 최고-자신의 개성과 창의성을 네일을 통해 표현하는 능력- 중 하나라고 감히 말하겠습니다. 지금부터는 매장 오너들을 위한 얘기입니다. 여러분의 고객들이 이러한 열정을 그들의 네일과 맞추려 한다는 것을 알게되면, 여러분은 그들에게 필요한 네일 관리나 장식 제품들을 모두 보유하는 것이 왜 중요한 것인지를 더 잘 이해할 수가 있습니다. 버퍼나 클리퍼부터 무지개 색상의 코팅 제품까지, 이 모든 것을 보유하면 그만큼의 이익이 있습니다. 이상적으로, 만일 여러분 매장의 제품 선택이 여러분 고객들의 개성만큼이나 다양하다면, 당신은 성공할 준비가 된 것입니다. 왜냐하면 이것은 당연히 대중들을 끌어들이기 때문입니다. 이번 호에서는 최고의 네일 케어 팁과 박람회에 출품된 도구들에 관한 정보를 제공할 뿐 아니라, 새로운 비즈니스 도입 방법과 현재의 비즈니스를 유지하는 방법에 관한 핵심 비즈니스 팁도 제공하고 있습니다. 또한, 현재 인기있는 헤어 응용 기술인, 크로셰 브레이드에 관해 잘 알 수 있는 특종도 포함되어 있습니다. 언제나처럼 미용업계 전문가들로부터 얻은 업계 최고의 통찰력에 관한 내용도 포함되어 있으니 놓치지 마시길 바랍니다! 자세히 읽어 보시고, 여러분이 금방 바른 멋진 매니큐어가 번지지 않았는지 확인해보세요.
Editor, hmcneal@otcbeautymagazine.com
July 2012OTC Beauty Magazine
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Expert Advice by KC Obioha
Products to Even the Tone of BLACK
SKIN
F
or women of color suffering from dark spots and hyperpigmentation, there are plenty of skin care products designed to even out the skin tone, allowing more self confidence and the ability to put their best face forward. Traditional lightening products contain hydroquinone (the only FDA approved skin lightener) but there are gentler alternatives, such as vitamin C, kojic acid and alpha hydroxyl acid, which will also even out discolorations but take a little longer. African Americans are more prone to discoloration and uneven skin tone. These conditions are caused by a number of different factors, some of which are unique to the ethnicity. It is important to treat black skin gently in order to avoid any additional damage or discoloration. Traditional ways to even out skin tone such as microdermabrasion and chemical peels may be too harsh for black skin and can aggravate hyperpigmentation. Skin Toning Products Whether you are looking to give an overall even look to your complexion or target specific dark spots, there are a number of different products that will eventually do the job.
- Ambi Fade Cream - Black Opal Advanced Dual Complex Fade Gel - Palmer’s Skin Success Eventone Fade Milk - Clear Essence Skin Beautifying Milk - Clear Essence Medicated Fade Creme with Sunscreen - Nadinola - Ultra Glow
Once the skin is even, radiant and glowing, it’s important to keep it that way by using sunscreen of at least SPF 15 on a daily basis. No matter your skin tone, whether it’s light, caramel or dark espresso, sunscreen is essential for maintaining a clear, even-tone complexion. Whether you have a few spots you’re looking to lighten or your complexion needs an even-tone overhaul, products to even the skin tone can help bring skin back into balance and create a radiant, healthy look.
Kanu C. Obioha is currently the Executive Vice President, Bluefield Associates, Inc. and President, Clear Essence Cosmetics (USA), Inc., both of Ontario, California. He has a very successful career in several strategic corporate institutions worldwide and has extensive knowledge of import-export relations and business relating to the beauty industry. 12
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M A R K E T PLACE
Moisture to the Max
Soft, smooth and more youthful looking skin is not just for faces anymore. Customers can use products like the Age Renewal Vitamin E Crème by Jasön® to replenish lost moisture to skin while restoring elasticity and resilience. Why not treat your hands and feet with this botanically-rich daily skin crème? www.jason-personalcare.com
e h t n i l l A
s l i a t e D It is no secret that often times the distinguishing touch that can take something from “alright” to “extraordinary” is in the little details. Whether in decorating on a cake, adding a creative hair accessory to a breathtaking style, or in our case this month— taking steps to ensure overall skin and nail health when polishing them—the efforts taken to add a little extra “oomph” to anything is definitely noticed.
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OTC Beauty Magazine July 2015
Dry Anywhere
Gel and UV-based nail polishes have proven themselves to be strong competitors in the nail game, allowing users to enjoy a single manicure for weeks. Your customers who relish in this luxury can now cure their polish anywhere with the Diane Portable UV Nail Dryer. It is lightweight and compact and features a fan plus UV light for fast drying while providing antibacterial properties. www.frommbeauty.com
Keep it Clean
Proper sanitization is vital, no matter if your customers use nail tools on members of a single household, or on multiple patrons in a nail salon. King Research’s Barbicide Midsize Jar is perfect for disinfecting manicure tools, and features a total immersion stainless steel self-draining basket. The non-slip rubber ring base is also extremely useful when grabbing tools out in a hurry. www.barbicide.com
Pamper with Pedi
Break out your flip flops and open toed shoes with confidence, thanks to Gena’s Pedi Care with Peppermint Oil Sloughing Lotion. Remove rough, dry surface cells with this non-abrasive exfoliant that leaves consumers with nothing but smooth, soft skin. In addition to feet, it can also be used on legs, elbows, knees or hands. www.genaspaproducts.com
July 2015 OTC Beauty Magazine
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M A R K E T PLACE Damage Control
Everyone wants pretty nails, but sometimes damage happens. Now your customers can instantly repair split, chipped and broken nails with ease thanks to the Brush-On Nail Repair from Daggett & Ramsdell. It seals instantly and offers a no-mess nail repair they can use at home, office or while traveling. This clear formula will not interfere with nail polish color. www.daggettandramsdell.com
Adjust the Aroma
Have you ever noticed how overpowering the smell of nail polish and remover can be when painting your finger or toenails? Maybe it is unavoidable and all you can do is open a window, but perhaps there is another solution: give Gonesh Sticks Incense a try. Shown here in Gardenia, customers can use it to infuse the atmosphere with a fragrant smell that isn’t polish or remover. www.gonesh.com
Add Accents
It’s OK to be flashy when it comes to nails. The supercharged shades of the fluorescent neon acrylic powders of SuperNail’s Bright Accents 6 Piece Kit allow users to light up any room. Use these powders to create fun, funky and electrifying nail designs. The possibilities are endless! www.supernailprofessional.com
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OTC Beauty Magazine July 2015
Clippers for All
Regular nail trimming is a must! Flaunting a handy chain, the Fingernail Clipper from Brittny boasts professional salon quality. Packaged in a jar holding 72 pieces, you will always be stocked with this essential nail tool. www.brittnybeauty.com
Dry it Up
Let’s be honest, nobody likes smudgy and accidentally imprinted nails. That’s why if there is one thing nail fashionistas want, it is for their polish to dry quicker. DeMert has heard this cry and answered with their Nail Enamel Dryer Manicurist’s Finishing Spray. Simply spray on and say goodbye to smears and long drying times. This product also conditions cuticles and nails. www.demertbrands.com
Not Just for Hair
Vitamin E really is an oil that does it all. Specifically, the Paraben Free Vitamin E Oil from OKAY is a great moisturizer that adds glow and life to dull, damaged skin and thwarts stretch marks. It also prevents split ends and repairs damaged dry hair. It may not say so on the label, but we are willing to bet it works wonders on cuticles too. www.xbi.co
July 2015 OTC Beauty Magazine
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M A R K E T PLACE
Spa Day for Feet
A foot spa that stays heated, massages feet, produces pampering bubbles and has an aromatherapy option…what more can relaxation-needy feet want? The Ultimate Foot Bath from Hot Spa by Helen of Troy is perfect for salon, spa and home use, making it the must-have for all of your customers. Added benefits include ozone (activated oxygen) that helps to control, reduce and eliminate bacteria, and the Pedicenter has three interchangeable massage attachments (pumice stone, acupressure and acunodes components). www.hotus.com
Neon Tips and Toes
What time is better to flaunt neon nails than summertime? We think there is none! The colorful hues of the J Nail Lacquer Neon Collection are fun, eye-catching and match every mood. What are you waiting for? Go have fun with color! www.j2beauty.com
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OTC Beauty Magazine July 2015
How should you sell it?
This month’s focus is...
Healthy Nail Care Tips! There are so many important things to remember when it comes to nail health that sometimes it can be a little overwhelming. Your customers may even turn to you for help! That’s why this month we turned to a few industry experts for wisdom we can all use and pass on.
What one tip would you give OTC retailers to pass along to customers in regard to healthy nail care? “Keep hands and nails moisturized! Hydrate hands and nails with quality cuticle oil and hand cream to insure healthy nails.” Charisse Solomon, Director of Marketing & Product Development DeMert Brands www.demertbrands.com
“When purchasing nail products, consumers should prioritize products that are user-friendly. If you stick to the basics you will likely care for nails more often—and keep them healthier—because the products are easy to use.” Kate Mohan, Director of Marketing Fromm International www.frommbeauty.com
If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the August issue! 26
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어떻게 판매할 것인가? 이 달의 판매 초점은 ...
건강한 네일 케어 방법! 네일 건강에 관해서 얘기하자면 기억해야 할 중요한 것들이 너무도 많이 있다. 물론 때로는 조금 과도할 수도 있지만, 고객들은 당신의 조언을 필요로 하고 있을지도 모른다! 이번 호에서, 몇몇 업계 전문가들에게 팁을 얻어 보았다.
OTC 소매장에서 고객들에게 전달할 수 있는 건강한 네일 케어 팁은 무엇일까요?
“손과 손톱의 보습을 유지하세요! 촉촉한 손과 손톱을 위해 질 좋은 큐티클 오일과 핸드 크림을 사용하면 건강한 네일을 유지할 수가 있습니다.”
Charisse Solomon, Director of Marketing & Product Development DeMert Brands www.demertbrands.com
“ 네일 제품 구입시, 소비자들은 사용하기 쉬운 제품을 우선으로 해야 합니다. 만일 당신이 기본에 충실하는 경우에는, 제품을 쉽게 사용할 수가 있기 때문에 더 자주 네일을 관리하게 될 것이며, 항상 건강하게 유지할 것입니다 .
Kate Mohan, Director of Marketing Fromm International www.frommbeauty.com
이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 8월호에 게재됩니다! 28
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July 2013 OTC Beauty Magazine
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by Jared Bartlett
Pedicure Tips:
How to Use a Foot File 페디큐어 팁: 풋 파일(FOOT FILE) 사용법 A pumice stone is not the only way to remove calluses from your feet. Metal and sandpaper foot files can be just as just as effective if they’re used properly. Here are some helpful pedicure tips that can make getting rid of calluses on the bottoms of your feet a breeze. Metal foot files work like cheese graters to grate the calluses off the bottoms of your feet. Sandpaper foot files are made from emery paper, and they’re not as durable as metal files. For this reason, sandpaper foot files are only appropriate for minor dead skin removal on the feet. How to Use a Foot File Soft calluses are easier to file away than dry ones, so one of the best pedicure tips is to soften the calluses on the bottoms of your feet by soaking them in warm water for 10 minutes. Once the calluses are softened, remove your feet from the water, and use fast, even strokes to gently grate the dead skin away with a metal foot file. Dip your feet back in the water from time to time to rinse away dead skin. Metal foot files need to be used carefully to prevent injury to the bottoms of the feet. If there is still dead skin on your feet after you file them with a metal foot file, use the sandpaper foot file to finish the job. A sandpaper foot file can be used in the shower or tub to keep dead skin at bay between pedicures. Feet harbor tons of dangerous bacteria that can buildup on your foot file, and cause infections. This is why one of the most important pedicure tips to prevent the spread of bacteria is to clean your foot file after each use. If used properly, foot files are effective at sloughing away the dead skin and calluses that accumulate on the bottoms of your feet. Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/nails-articles/pedicure-tips-how-to-use-a-foot-file-1322092.html 34
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경석은 단순히 발의 굳은 살을 제거하는 유일한 방법이 아니다. 금 속과 사포 풋 파일을 제대로 사용할 경우 아주 효과적일 수 있다. 여기에 발바닥의 굳을 살을 제거하는데 도움이 될 수 있는 몇 가지 페디큐어 팁들이 있다. 금속 풋 파일은 치즈 강판처럼 작용하여 발바닥의 굳은 살을 갈아낼 수 있다. 사포 풋 파일은 에머리 페이퍼(사지)로 만 들었는데, 금속 파일만큼 내구성이 좋지는 않다. 이런 이유에서, 사포 풋 파일은 오직 약간의 부분적인 발 각질을 제거하는데 적합 하다. 풋 파일 사용 방법 부드러운 굳은 살은 건조하게 마른 굳은 살보다는 제거가 쉽다, 그 러므로 최고의 페디큐어 팁 중 하나는 바로 따뜻한 물에 10분 정 도 발을 담궈서 굳은 살을 부드럽게 만들라는 것이다. 굳은 살이 부드러워지면, 물에서 발을 빼고 금속 풋 파일 로 신속하지만 부드럽게 죽은 피부를 제거하라. 때때로 물에 발을 담궈서 발에 붙어 있는 각질들을 씻어내라. 금속 풋 파일은 조심해서 사용해야만 발 바닥의 상처를 방지할 수가 있다. 금속 풋 파일을 사용한 후에도 여전히 발바닥에 죽은 피부가 남아 있다면, 사포 풋 파일을 사용해서 마무리하면 된 다. 사포 풋 파일은 각질 제거를 위해서 샤워 중이나 욕조에서 사 용할 수도 있다. 발에는 엄청난 양의 위험한 박테리아가 서식하는데 이것 은 풋 파일에 쌓이게 될 수도 있으며 감염을 초래하게 된다. 따라 서 박테리아 확산을 방지하기 위해 가장 중요한 페디큐어 팁은 매 사용 후 파일을 씻는 것이다. 적절하게 사용한다면, 풋 파일은 발바닥에 쌓이는 죽은 피부와 굳은 살을 제거하는데 아주 효과적이다.
Jared Barlett is a contributor to Articlesbase.com.
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Knowledge to Know by Anita Greenwood
Fading Acne Scars on African American Skin 5 Simple Steps to Clear Skin
A
아프리카계 미국인 피부의 여드름 흉터 없애는 방법 피부를 깨끗하게 하는 5가지 단계
아
frican Americans and other women of colour are more prone to acne scars because of the extra melanin in the skin. Sometimes these bumps that come up under the skin but do not erupt fully can be just as annoying as pimples. When the under the skin bumps are pus filled they are cysts, otherwise they are known as nodules. By following these simple steps, you can fade acne scars and minimize the damage left behind when you get these kinds of bumps on your face.
프리카계 미국인과 다른 유색 인종 여성들은 일반적으로 멜라 닌 색소를 더 갖고 있기 때문에 여드름 흉터가 더 잘 생기는 경 향이 있다. 때때로 피부 밑에서 올라오는 범프들이 완전히 터 지지 않으면 여드름만큼이나 짜증스러울 수가 있다. 피부 아래에서 범프가 고름으로 차 있으면 낭종이 되고, 그렇지 않으면 결절이라고 부른다. 다음 의 간단한 단계들을 따르면, 여드름 흉터를 연하게 만들 수 있으며 얼굴에 이런 종류의 범프들이 생긴 후에 남는 손상을 최소화할 수가 있다.
1. Thoroughly wash/cleanse your face Acne is caused when dirt/grease blocks your pores. Washing your face twice a day, preferably with an antibacterial face wash, will help to clean your pores. I wouldn’t recommend soap as this can dry out your skin and cause excess oil to be produced. A face wash or cleanser containing 2% salicylic acid is ideal as it helps to prevent acne and remove buildup of dead skin cells.
1. 세안을 철저히 해라. 여드름은 먼지나 피지가 모공을 막아서 발생한다. 하루 2 번 세안을 하고, 바람직하게는 항균 세안제를 사용하면 모공을 청결하게 할 수가 있다. 비 누는 피부를 건조하게 만들고 과도한 피지 분비를 야기시킴으로 권장하지 않는다. 2% 살리실산이 함유된 얼굴 세안제나 클렌저가 여드름 예방에 도 움이 되고 죽은 피부 세포가 축적되는 것을 제거하는데 이상적이다.
2. Exfoliate Pores can also be clogged up with dead skin cells. Using a gentle facial scrub will help to remove dead skin cells to make your face appear brighter and clear your pores. The Clarisonic Skin Care Brush is ideal for cleansing and exfoliating. Many acne sufferers have seen dramatic results in just 4 weeks by using the Clarisonic twice a day. 38
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2. 각질 제거 모공은 죽은 피부 세포로 막힐 수도 있다. 부드러운 페이셜 스크럽을 사용 하면 죽은 피부 세포를 제거하는데 도움이 되며 피부가 더 밝고 모공을 깨 끗이할 수가 있다. Clarisonic 스킨 케어 브러시는 클렌징과 각질 제거에
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K-t-K 3. Don’t touch your face This one is extremely difficult but it is a must. Touching your face spreads bacteria from your hands to your face, which will clog your pores and cause more spots. Unless you have just washed your hands, keep them away from your face! 4. Don’t squeeze your spots This should really have been number 1. You should never attempt to squeeze either because you’ll end up (1) spreading the bacteria to cause more spots and (2) causing the ones that are there to last even longer. It’s really annoying to have the spot there but picking at it won’t make it go any faster. Try dabbing a benzoyl peroxide gel directly on the spot and that will dry it up in no time. 5. Watch what you eat Cut down on sugar and up your intake of fruit and vegetables. Replace soda with water and try to drink 2 litres of it a day. Old Acne Scars Now, those tips are great for preventing new spots and acne scars but to fade acne scars that you already have, a gentle skin lightening product will help to even out your skin tone and eliminate acne scars. When choosing a skin lightening product, especially for African American skin, be sure to select a product with no hydroquinone as this can cause more harm than good in the long run.
이상적인 제품이다. 여드름으로 고생하는 많은 사람들이 1일 2회Clarisonic을 4 주간 사용한 후 아주 놀라운 결과를 보았다. 3. 얼굴을 만지지 마라. 이것은 아주 어렵지만 필수적이다. 얼굴을 만지는 것은 당신의 손으로부터 얼굴 로 세균을 옮기는 것이며, 이것은 모공을 막고 더 많은 스팟을 만들게 된다. 세 안할 때를 제외하고는, 손으로 얼굴을 만지지 마라! 4. 여드름을 짜내지 마라. 이것은 실제로 가장 중요한 것이다. 절대로 여드름을 짜서는 안된다 왜냐하면 그것은 결국에 (1)세균을 확산해 더 많은 여드름 스팟을 만들게 되고 (2)심지어 더 오래 지속시키기 때문이다. 여드름 스팟이 있으면 아주 짜증스럽기는 하지만 짜낸다고 해서 더 빨리 없어지는 것은 아니다. 과산화 벤조일 젤을 여드름 스팟 에 살짝 바르면 금새 말라버릴 것이다. 5. 섭취하는 음식을 주의해라. 당분 섭취를 줄이고 과일과 야채를 많이 먹어라. 소다 대신에 물을 마시고 하루 에 2 리터 정도의 물을 섭취하도록 노력해라. 오래된 여드름 흉터 자, 이런 방법들은 새로운 여드름 스팟과 여드름 흉터를 예방하는데 큰 도움이 되겠지만, 이미 갖고 있던 여드름 흉터를 연하게 하기 위해서는 순한 피부 미백 제품들을 사용하면 피부톤을 고르게 하고 여드름 흉터를 없애는데 도움이 될 것 이다. 피부 미백제품을 고를 때는, 특히 아프리카계 미국인 피부에는, 하이드로 퀴닌이 함유되지 않은 제품을 선택해야 한다. 이것은 장기적으로 좋은 점보다는 해가될 수가 있다.
Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-care-articles/fading-acne-scars-on-african-american-skin-5-simple-steps-to-clear-skin-2775189.html
Anita Greenwood is a contributor to Articlesbase.com.
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K-t-K
Knowledge to Know by Paris Shelton
Don’t Call it a Comeback 2015 Crochet Braids 돌아온 유행이라 부르지 마라 2015 크로셰 브레이드
There are several reasons why beauty supply stores are closing or why business is slow. Their main target audience (African-American women) is wearing their hair in its natural state. Some people thought this was a trend, but the movement continues and is becoming an increasingly popular lifestyle change. In mainstream commercials, the African American woman is not sporting long silky hair any longer. Now, we’re seeing women with naturals (hair without chemicals). Some “naturalistas” will only purchase products from niche natural salons/stores or organic health food stores. The weave wearer does not need to purchase from local beauty supply stores any more. These customers now buy from hair extension boutiques or their favorite hair stylist. Emmy winning talk show host and morning DJ, Steve Harvey, spotlights an African American extension company on his morning show at least once a month. The owner does a Q&A with listeners, which has become so popular that their website crashed several times. The hair extension wearer is purchasing hair directly from China. The Chinese vendors are courting hair stylists, bloggers. Yes, the pie is smaller and now there are opportunities for all in the beauty industry. Does this mean it’s time to close up shop? Definitely not. There are still opportunities in growing trends and the biggest one right now is crochet braids. 42
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미용재료 매장이 폐업을 하거나 비즈니스가 잘 되지 않는데는 여러가지 이유가 있 다. 그들의 주 타겟 고객들은 네추럴 한 헤어 스타일을 유지하고 있는 아프리카계 미국인 여성들이다. 어떤 이들은 이것이 단지 유행이라고 생각했지만, 이런 추세 는 지속되고 점점 더 인기 있는 라이프 스타일의 변화가 되고 있다. 주류 광고에 서, 아프리카계 미국인 여성은 더 이상 길고 윤기나는 헤어스타일을 뽐내지 않는 다. 이제, 우리는 자연 그대로의 자신의 헤어 스타일(화학적 손질을 하지 않은)을 한 여성들을 보고 있다. 일부 “자연주의자”들은 네추럴 살롱이나 매장, 유기농 건 강 식품 매장과 같은 틈새 시장에서만 제품을 구매할 것이다. 위브를 착용한 사람 들은 더 이상 지역 미용 재료상에서 구매할 필요가 없게 되었다. 이런 고객들은 이 제 헤어 익스텐션 살롱이나 그들이 좋아하는 헤어 스타일리스트들로부터 구매를 한다. 에미상을 수상한 토크쇼 와 아침 방송 DJ이 인 STEVE HARVEY는 적어도 한 달에 한 번은 그의 아침쇼에서 AFRICAN AMERICAN EXTENSION COMPANY를 조 명한다. 회사 대표는 청취자와 일문일답을 수행하는데, 점점 유명해져서 여러차례 이 회사의 웹사이트가 마비가 될 정도였다. 헤어 익스텐션을 착용하는 사람은 중국으로부터 직접 헤어를 구매하고 있다. 중국 공급업체들은 헤어 스타일리스트나 블로거들과 접촉을 하고 있다. 그 렇다, 파이는 더욱 작아졌고 이제 미용업계 모두에게 기회가 주어졌다. 그렇다면 이것은 이제 스토어가 문을 닫아야 한다는 의미일까? 분명히 아니다. 성장하는 트랜드에서 여전히 많은 기회들이 있고 현재 가장 큰 기회는 바 로 크로셰 브레이드이다.
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Promote crochet braids and have an online presence to cater to customers nationwide.
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K-t-K What are Crochet Braids? The crochet braid was a low budget hair style in the mid to late 1990’s. Now, crochet braids are becoming a favorite protective style amongst the African-American female community, from young to old. What is protective style? It’s a term used when wearing wigs, braids, and hair weaves but underneath, the wearer is taking care of the hair. Your customers still want healthy hair. Crochet braids has made a comeback and has been reinvented. Pages dedicated to the style are popping up all over Facebook. For instance, the Facebook group ‘Crochet Braids Styles & Tips’ has 31,833 members and growing. The members not only post photos of their new hair styles, but mention the brand of hair, braid pattern, how many packs of hair they used and, most importantly, which beauty supply store they purchased the hair from. Within this group are links on how to maintain the hair and which products to use. There is also a directory of stylists who specialize in crochet braids. There is a list of over 34 online websites where the over 30,000 members can purchase their hair from. There is even one site that makes custom crochet wigs. As a retailer do you have an online presence or do you depend on your local neighborhood for business? Why will a potential customer continue to come back if their retailer is out of stock? The customer can now go online. They are in the privacy of their own home. If an online retailer is out of product, they’ll go to the next online store. If a brick and mortar store is out of product, the customer will drive to another store that might have product. People have less time and gas prices are high. Promote crochet braids and have an online presence to cater to customers nationwide. Pros of Crochet Hair for the Beauty Supply Store • Crochet hair wearers are hair junkies and change their hair often. • They stock up on hair; I won’t tell you how many suitcases of hair I have (bows head in shame). • Since synthetic hair is inexpensive, customers are willing to be more adventurous and try a new brand. • They are willing to share where they purchased their hair. • This customer knows the brand and curl pattern of the hair they’re looking for; you, as a beauty supply store, just have to stock it. • You don’t have to sell the customer, they know exactly what they want. Pros of Crochet Hair for Your Customer • More versatile and natural looking than a weave • You can feel your scalp. • The longer you wear it, the more natural the hair looks. • No more patting the weave because of itching. • You can moisturize or oil your hair and scalp. • Keeps your scalp cleaner • In this busy world, this is a perfect, low maintenance hair style....just shake and go! How to Market to the Crochet Wearer • Instead of having the packages of hair hanging up, market it as bulk hair. • Place a mannequin head in the hair weave section where customers can see the style and feel the hair. 44
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크로셰 브레이드는 무엇인가? 크로셰 브레이드는 1990년대 중후반 저렴한 비 용으로 할 수 있는 헤어 스타일이었다. 현재, 크 로셰 브레이드는 아프리카계 미국인 여성들 사이 에서, 젋은층부터 노년층까지, 인기있는 보호 스 타일이 되고 있다. PROTECTIVE STYLE(보호 스 타일)은 무엇인가? 이것은 가발이나 브레이드, 헤어 위브를 착용하지만, 그 아래로 사용자가 모 발을 관리하고 있을 때 사용되는 용어이다. 고객 들은 여전히 건강한 모발을 원한다. 크로셰 브레이드는 재유행되고 재창안되었다. 스타일 전용 페이지들이 페이스북을 통해 팝업되 고 있다. 예를 들어, 페이스북 그룹 ‘크로셰 브레 이드 스타일과 팁’은 31,833명의 회원을 보유하 며 점점 성장하고 있다. 멤버들은 단지 그들의 새 로운 헤어 스타일 사진만을 게재하는 것이 아니 라, 헤어 브랜드와 브레이드 패턴, 그들이 사용하 는 헤어 팩의 수, 가장 중요한 것은, 그들이 헤어를 구매하는 뷰티 서플라이에 관해서도 언급한다. 이 안에서 그룹은 헤어 관리 방법 및 사용 제품과 링 크되어 있다. 또한 크로셰 브레이드 전문 스타일 리스트들의 연락처도 있다. 3만명 이상의 멤버들 이 헤어를 구매할 수 있는 34개 이상의 웹사이트 리스트도 있다. 심지어 크로셰 가발을 개인이 원 하는대로 만들 수 있는 사이트도 있다. 소매업체로서 당신은 비즈니스를 위해 현재 운영하는 웹사이트가 있 는가 혹은 지역의 이웃에 의존하는가? 소매장에서 제품이 품절된다면 잠재적인 고객들이 왜 다시 올 것인가? 이제 소비자들은 온라인으로 갈 수 있다. 각자의 가정에서 개인적인 생활 안에 있다. 만일 온라인 소매업체가 품절이라면, 그들 은 또 다른 온라인 매장으로 갈 것이다. 만일 소매장이 품절이라면 그들은 제품 을 보유하고 있을 다른 가게로 운전을 할 것이다. 사람들은 시간이 부족하고 자 동차 가스 비용은 오르고 있다. 크로셰 브레이드를 홍보하고 전국적으로 소비 자들을 수용할 수 있는 온라인 사이트를 가져라. 미용 재료 매장을 위한 크로셰 헤어의 장점 • 크로셰 헤어를 착용하는 사람은 일종의 헤어 중독이라서 헤어 스타 일을 자주 바꾼다. • 그들은 헤어를 사 모은다. 본인이 얼마나 많은 가방에 헤어를 보관하 고 있는지 조차 부끄러워 말할 수 없을 지경이다. • 합성 모발은 저렴하게 때문에, 고객들은 기꺼이 새로운 브랜드를 시 도할 의사가 있다. • 그들이 헤어를 어디서 구매했는지를 기꺼이 다른 사람과 공유한다. • 이런 고객들은 자신들이 찾고 있는 헤어의 브랜드와 컬 패턴을 알고 있 다. 뷰티 서플라이 매장은 이런 제품들을 보유하고 있기만 하면 된다. • 당신이 고객들에게 판매할 필요는 없다, 그들은 자신들이 원하는 것 을 정확히 알고 있다. 고객을 위한 크로셰 헤어의 장점 • 위브보다 더 다양하고 자연스러운 모습 • 두피를 느낄 수 있다. • 오래 착용할수록, 헤어는 더욱 자연스러워 보인다. • 더 이상 가려움때문에 위브를 두드릴 필요가 없다. • 모발과 두피에 보습제나 오일을 바를 수 있다. • 두피를 깨끗하게 유지할 수가 있다. • 이것은 완벽하고 관리가 쉬운 헤어 스타일이다…. 편하게 멋을 낼 수 가 있다. 크로셰 착용자에게 마케팅하는 방법 • 헤어 패키지를 걸어놓는 대신, 여러 종류의 헤어를 낱개로 홍보해라. • 고객들이 스타일을 직접보고 감촉을 느낄 수 있도록 헤어 위브 섹션 에 헤어를 착용한 마네킹을 진열해라.
-Don’t have a mannequin head? Ask your Jinny Sales Representative about mannequin selections. • If you have video monitors, loop YouTube video reviews of braiding/bulk hair. • On your front counter display crochet supplies: weaving needles, thread and crochet needles. • Some people are making their own wig caps. No need to look any further because Dream carries popular wig caps. • Customers purchasing Kanekalon and Marley hair are using cold wave rollers to set their curls. Jinny has all the supplies needed for your “Crochet Hair Accessories” endcap. Make a sign and put it by the front counter. Imagine the impulse purchases! • This hair can take heat, so offer flat irons with low heat setting like J2 flat irons. • Every crochet wearer needs a cap to sleep in. Display large scarfs and caps in your store that are geared toward nightly upkeep for your crochet fans. For a great selection, check out Dream and Brittny’s huge range in styles. Ask your Jinny Sales Rep for more information! These days, manufacturers are creating better quality hair and coming out with new textures and crochet braids come in a greater variety of textures compared to human hair. The crochet style will not be going away any time soon; it’s affordable and low maintenance, making it perfect for women who love to play with their hair and change their hair styles as often as they change their nail color. Cater to this growing audience and you will see an increase in consumer interest that will help your store grow. -마네킹이 없다면 JINNY의 판매 담당자에게 문의해라. • 비디오 모니터가 있을 경우, 헤어 브레이딩이나 헤어에 관한 유투브 동영상을 연속해서 상영해라. • 계산대 앞에 진열할 크로셰 용품들: 위빙 바늘, 실과 크로셰 바늘 • 어떤 사람들은 자신의 가발 캡을 직접 만들고 있다. DREAM은 인기있 는 가발 캡을 취급하기 때문에 더 말할 필요가 없다. • KANEKALON 과 MARLEY 헤어를 구매하는 고객들은 컬을 만들기 위 해서 콜드 웨이브 롤러를 사용하고 있다. JINNY는 여러분 매장의 “크로 셰 헤어 악세서리” 진열을 위해 필요한 모든 용품들을 보유하고 있다. 안내 사인을 만들어 계산대 옆에 걸어라. 충동 구매를 상상해 보라! • 이런 종류의 헤어는 열을 받기 때문에, J2 플랫 아이언과 같이 저열 세팅이 되는 플랫 아이언을 권유하라. • 모든 크로셰 착용자들은 수면용 캡이 필요하다. 당신의 크로셰 팬들 이 밤중에도 스타일을 유지할 수 있도록 매장에 큰 사이즈의 스카프나 모자를 진열해라. 다양한 선택을 위해서, DREAM과 BRITTNY사의 폭넓 은 스타일들을 확인해 봐라. 자세한 내용은 JINNY 영업 담당자에게 문의 해라! 요즘, 제조업체들은 더 나은 품질과 새로운 질감을 가진 헤어를 생산하고 있으 며, 크로셰 브레이드는 인모에 비해 더욱 다양한 질감의 형태로 나오고 있다. 크 로셰 스타일은 어느날 갑자기 사라지지는 않을 것이다. 저렴하며 유지 관리가 쉽고, 네일 컬러만큼 헤어 스타일을 자주 바꾸는 여성들이나 헤어에 변화를 즐 기는 여성들에게는 완벽한 제품이다. 점점 성장하고 있는 대중들을 수용하라. 그러면 고객들의 관심이 증가하는 만큼 당신 매장의 성장에도 도움이 된다는 것 을 보게 될 것이다.
To find instructional how-to and tutorial videos, try searching for these by YouTube bloggers! • • • • • • •
Taste Pink’s “All About My New Crochet Braids” and “How To | The Best Crochet Braid Pattern (& Hair Care)” - Includes important information on prepping hair for styling using a protective haircare regimen My Natural Sistas’ “Hot to Make Crochet Wigs: Natural Hair Protective Style” - Look closely and you’ll see a Dream Wig Cap used for one of her wigs! - This also shows how to use cold wave rods. TheChicNatural “How To: Crochet Braids w/ Marley Hair! (Original no-rod technique!)” - Here the blogger puts her hair in bantu knots to curl TalentiQue “Crochet Braids Straight Hair, Neatly Done Part 2” - Using heat to make hair straight, soft and silky VicShellsLive00 “Crochet Braid Invisible Part!! (it looks like it’s growing from your scalp)” - Using the knotless method to camouflage braids and make crocheted hair appear as if it’s growing out of the scalp marquita83 “Crochet Braids Along With Knotless Method” - Using the knotless method to achieve an invisible part nigerianmami111 “Hot To: Versatile/Vixen Crochet Braids” - This extremely versatile crochet technique enables hair to be worn in a high bun, two ponytails, and more!
방법 및 교육용 동영상을 찾으려면, 아래의 유투브 블로거들을 검색하라! • • • • • • •
TASTE PINK’S “ALL ABOUT MY NEW CROCHET BRAIDS( 나의 새로운 크로 셰 브레이드에 관한 모든 것)” AND “HOW TO | THE BEST CROCHET BRAID PATTERN (& HAIR CARE)최고의 크로셰 브레이드 패턴과 헤어 케어 방법” -보호적인 헤어 케어 요법을 사용하여 헤어 스타일링을 준비하기 위한 중요한 정보가 포함되어 있다. MY NATURAL SISTAS’ “HOT TO MAKE CROCHET WIGS: NATURAL HAIR PROTECTIVE STYLE크로셰 가발 만드는 방법: 자연 모발의 보호적인 스타일” -자세히 보면 출연자의 가발 중 하나가 DREAM 가발 캡인 것을 볼 수 있다! -또한 콜드 웨이브 로드를 사용하는 방법을 알려준다. THECHICNATURAL “HOW TO: CROCHET BRAIDS W/ MARLEY HAIR! (ORIGI NAL NO-ROD TECHNIQUE!)MARLEY 헤어를 이용한 크로셰 브레이드( 로드를 사용하지 않는 오리지널 기법)” -블로거가 컬을 만들기 위해 헤어에 반투 매듭을 하는 모습을 볼 수 있다. TALENTIQUE “CROCHET BRAIDS STRAIGHT HAIR, NEATLY DONE PART 2크 로셰 브레이드 스트레이트 헤어, 깔끔하게 완성하기 PART 2” -부드럽고 매끈한 스트레이트 헤어를 만들기 위해 열 사용하기 VICSHELLSLIVE00 “CROCHET BRAID INVISIBLE PART크로셰 브레이드의 보이 지 않는 부분!! (IT LOOKS LIKE IT’S GROWING FROM YOUR SCALP두피에서 자 라올라오는 것처럼 보인다)” -매듭없는 기법을 사용해서 위장 매듭 만들기와 크로셰 헤어가 두피에서 자라나 는 것처럼 보이게 하는 방법 MARQUITA83 “CROCHET BRAIDS ALONG WITH KNOTLESS METHOD매듭없는 기법으로 만드는 크로셰 브레이드” -보이지 않는 부분을 만들기 위해서 매듭없는 기법 사용하기 NIGERIANMAMI111 “HOT TO: VERSATILE/VIXEN CROCHET BRAIDS다목적/여 우 모양 크로셰 브레이드” -이 매우 다양한 크로셰 기법으로 헤어를 높이 올려 묶거나, 두 개의 포니 테일 등 여러가지가 가능하다!
Paris Shelton is a Sales Representative for Beauty Logica. When near dogs, museums, books or beauty supply stores she is in heaven. She is a self-proclaimed product junkie who could listen to music (loudly) forever. She has been wearing crochet braids for over a year, and has worn Beau Collection Afro Kinky Bulk and Afro Kinky Braid several times. Afro Kinky Braid will be her protective style for the summer. July 2015 OTC Beauty Magazine
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K-t-K
Knowledge to Know by Jen
Top
7
Pedicure Tools with a Purpose 페디큐어 도구Top 7의 사용 목적 There are a ton of pedicure tools available with the sole purpose of making your feet beautiful. Most people are confused by so many options and only use pedicure tools they are familiar with like nail clippers and nail files. Some tools deliver great results, however, and should not be overlooked. Once you learn how to use the tools properly, you will find giving yourself a pedicure to be less grueling. 1. Nail Clippers - Almost everyone knows how to use a toenail clipper. Toenail clippers trim nails down when they get too long. They are relatively inexpensive and last a long time. Nail clippers should be cleaned occasionally to prevent bacteria growth. 2. Nail Files - Nail files are another common pedicure tool, but they are often misused. You may be tempted to run the nail file back and forth across the edge of each nail, but nail files should actually be used in one direction only. Sweeping the nail file in one direction will keep the edges of your nail smooth and free from damage. 46
OTC Beauty Magazine July 2015
단지 발을 아름답게 만들기 위한 목적으로 사용할 수 있는 페디큐어 도구들은 무수히 많다. 대부분 사람들은 너무도 다양한 옵션에 혼동되어 단지 자신들에게 친숙한 네일 클리퍼나 네일 파일같은 도구들만 사용한다. 어떤 도구들은 굉장히 좋은 결과를 주기 도 하지만, 간과해서는 안되는 것이 있다. 이런 도구들을 적절하게 사용하는 방법을 배 우고 나면, 덜 힘들게 페디큐어 관리를 하게 될 것이다. 1. 네일 클리퍼(손톱 깎기) - 대부분의 사람들은 손톱 깎기의 사용법을 알고 있다. 손 톱 깎기는 길게 자란 발톱을 짧게 손질하는 것이다. 비교적 저렴하며 오래 사용할 수 가 있다. 손톱 깎기는 가끔씩 깨끗하게 청소를 해서 박테리아가 성장하는 것을 방지해 야 한다. 2. 네일 파일 - 네일 파일은 또 다른 일반적인 페디큐어 도구이지만, 종종 잘못 사용되 고 있다. 네일 파일로 손톱 가장 자리를 앞뒤로 왔다갔다하며 사용하는 사람들이 있 을 것이다, 그러나 네일 파일은 실제로 한 방향으로만 사용해야 한다. 한 방향으로 네 일 파일을 쓸어내리며 사용해야 손톱 가장자리를 부드럽게 유지하고 손상을 방지할 수 있다.
K-t-K 3. Nail Buffers - Buffers are rectangular blocks that have different grit sizes on each side. By running the buffer over the surface of the nail in one direction, you can achieve naturally smooth nails. Starting off with smooth nails will also result in better looking nail polish.
3. 네일 버퍼 – 버퍼는 다른 크기의 그릿(입자가 작은 모래 모양)을 가진 직사각형의 블 록이다. 버퍼로 손톱 면을 한 방향으로 부드럽게 문질러주면, 자연스럽게 매끄러운 손 톱을 만들 수 있다. 손톱 면을 부드럽게 만들어주면 매니큐어를 바를 때도 더 나은 모습 을 만들 수 있다.
4. Cuticle Stick or Pusher - An instrument with a flat tip used to push cuticles back or away from the nail. A lotion or cream should be applied to soften cuticles before using a cuticle pusher.
4. 큐티클 스틱 혹은 푸셔 – 손톱 주변의 큐티클을 밀어넣거나 제거하는데 사용되는 끝 이 평평한 도구. 큐티클 퓨셔를 사용하기 전에는 로션이나 크림을 사용해서 먼저 큐티 클을 부드럽게 만들어야 한다.
5. Cuticle Nippers - These nippers look like small pliers and are used to nip or cut away excess cuticles. Use caution with nail clippers since it is possible to dig too deeply into the skin.
5. 큐티클 니퍼 – 니퍼는 작은 집게처럼 생겼는데 과도하게 많은 큐티클을 집거나 잘라 내는데 사용한다. 피부 안쪽으로 너무 깊게 파고 들 수 있기 때문에 손톱 깎이와 함께 조 심스럽게 사용해야 한다.
6. Foot Scrub - A foot scrub will exfoliate skin by helping to loosen and remove dead skin cells. A new layer of skin will be revealed, leaving your feet feeling smooth and silky. 7. Foot File - Removes dry skin from the surface of your feet, especially at the heels. Foot files are used to file down calluses and corns. Foot files look like a larger version of a nail file. A pumice stone or the Ped Egg are also types of foot files.
6. 풋 스크럽 - 풋 스크럽은 죽은 피부 세포를 제거하는데 도움을 줌으로써 피부 각질을 제거할 수 있다. 새로운 피부층이 보이면서, 발의 촉감은 부드럽고 매끈하게 된다. 7. 풋 파일 – 특히, 발 뒤꿈치의 건조한 피부를 제거하라. 풋 파일은 굳은 살과 티눈을 제 거하는데 사용된다. 풋 파일은 네일 파일의 큰 버전처럼 생겼다. 경석이나 PED EGG또 한 풋 파일의 일종이다.
Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/nails-articles/top-7-pedicure-tools-with-a-purpose-1708466.html
Jen is an editorial contributor to Articlesbase.com.
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OTC Beauty Magazine July 2015
Urban Call Briefs by Lafayette Jones
Juanita Bynum Bible Teacher; Prophet; Psalmist; Media Personality
Ursula Dudley Oglesby Chief Operating Officer, Dudley Products, Inc.; President, Dudley Products Cosmetics
Dr. Katie B. Catalon 14th President, National Beauty Culturists’ League Inc.; Retired Cosmetology Teacher, Charleston County School District
Ks. Tichina Vaughn Kammersängerin; Soloist and Recitalist
Giving Back to Our Community This
month’s
features
editorial were featured at the National Black Theater
another group of “Role Models Beyond Beauty” who are
Festival held bi-annually in Winston-Salem, NC where more
doing wonderful things in our community.
than 30,000 festival participants had an opportunity to
“Role
edition
of
Model-Beyond
Urban
Call
Beauty”
Briefs
has
been
a
view the exhibition at The Sawtooth School of Visual Art.
Sophisticates Black Hair Styles and Care Guide magazine
feature for more than 25 years. It highlights women of
Lafayette Jones and is co-authored by his daughter, Bridgette
color who have made significant advances in their careers and
Miller Jones, who joined as co-columnist five years
who have given back to their communities. Nearing its 100th
ago. Bridgette is a 2011 Spelman graduate and now East
edition, the column has honored black women in a wide
Carolina School of Dental Medicine candidate (2015). The
range of fields.
“Role Model Beyond Beauty” column originally debuted as
a touring 180+ piece art collection and exhibition.
The column portrait art by commissioned artist Leo
The column is written by beauty industry icon
Rucker is also an art exhibition of 180 pastel portraits with
the Role Model story about these accomplished women
in Winston-Salem, NC, the City of the Arts. Selected
and their distinguished careers are in the personal collec-
pastel portraits of the large collection commissioned
tion of beauty industry leaders Sandra and Lafayette Jones.
by Sandy and Lafayette Jones and illustrated by Artist
Visit RoleModelBeyondBeauty.org and the SMSi-Urban
Extraordinaire Leo Rucker are being shown July 13—
Call
August 9, 2015 in the Milton Rhodes Sawtooth. A handful of
YouTube
Channel
(http://youtu.be/2VHP8iadIB8).
In August 2013 the Role Model Beyond art portraits and
Lafayette Jones
The expanded exhibition opened for a second year
profiles are included in this OTC Beauty Magazine edition.
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. July 2015 OTC Beauty Magazine
51
Urban Call Briefs Ursula Dudley Oglesby Ursula Dudley Oglesby is part of the second generation of Dudley Products, Inc. Throughout her life, she has worked in all facets of the business including selling door-to-door, working in the factory and serving as Director of Customer Service. In addition, she has first-hand experience with entrepreneurship from when she was 11 by successfully running her own popcorn business and eventually diversifying into the fruit business and then selling pantyhose. Presently, she has a number of key responsibilities in Dudley Products, Inc. First, she is the Chief Operating Officer which entails overseeing Manufacturing, Accounting, MIS, Legal and Human Resources. She is also President of Dudley Products Cosmetics. Her position requires her to lead the entire cosmetics multi-level organization including, but not limited to, sales, marketing and manufacturing. Dudley Products Cosmetics has enjoyed double digit growth under her direction. Mrs. Oglesby received a Bachelor of Arts degree in Psychology from Harvard College and a Juris Doctorate from Harvard Law School. Her definite chief aim is to give women, especially African-American women, a dose of hope by enriching their lives so that every time they look in the mirror they can truly see the beauty on the outside and the inside, and know in their mind that God didn’t take time to make a NOBODY!!! She is married to Mark Oglesby and is the mother of Mark, Jr. and Elena. She is a member of Providence Baptist Church and is on the Advisory Board for the Southern Community Bank in Kernersville. Mrs. Oglesby is the Vice Chair of the Piedmont Triad National Conference for Community and Justice. She enjoys her service with NCCJ and believes in the mission of fighting bias, bigotry and racism, and promoting understanding and respect among all races, religions and cultures. Mrs. Oglesby is also the President of the Advisory Board for the Department of Family & Consumer Sciences at NC A&T where her daughter attends the Child Development Laboratory. Juanita Bynum Juanita Bynum is an internationally acclaimed Bible teacher, prophet, psalmist and media personality. Founder and President of Juanita Bynum Ministries in Waycross, Ga., Dr. Bynum is the best-selling author of “My Spiritual Inheritance,” “Matters Of The Heart” (which sold 500,000 copies in less than a year), “No More Sheets,” and several other ground breaking books. Dr. Bynum is also a gifted vocalist and entrepreneur. Dr. Bynum is fueled by a passion to fulfill God’s mandate for these turbulent times. Her thrust on character building by merging spirituality with everyday living provokes people to pursue a life of 52
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integrity. Wherever she goes, Bynum exhorts and encourages her listeners to deepen their intimacy with God and arise to their divine calling and destiny. Not afraid to deal with hard, relevant issues, Dr. Bynum preaches in-your-face messages that have drawn thousands of women and men to her crusades and events. Dr. Bynum’s Weapons of Power conference, which was last held in St. Louis, Missouri in 2003, drew over 30,000 in attendance and was broadcast live on the major Christian networks, including Trinity Broadcasting Network (TBN), Daystar and The Word network. Often addressing crowds of 50,000–100,000 as a keynote speaker at international conferences and events, Dr. Bynum has preached in many of the largest, well-respected pulpits in America and around the world. Dr. Bynum is also a frequent radio and television guest, including serving as a regular host of TBN’s worldwide flagship program, PRAISE, which is viewed by over 100 million people. Within the TBN broadcast network she is affectionately regarded as one of the leading and highest rated National PRAISE hosts and guests with Nielson Galaxy Navigator ratings consistently among the top 10 of any host or guest on their network. In addition, Dr. Bynum has been featured in magazines such as Essence and Ebony, and has also appeared on the front cover of the leading Christian magazines, Charisma, Ministries Today, and the Spirit Led Woman. In early 2005, Dr. Bynum ministered in song to audiences across America as a featured artist along with Yolanda Adams, Sheila E. and others as part of Southwest Airlines’ Sisters In The Spirit music tour. In the midst of it all, Bynum has not swayed from her mission. She readily and candidly shares, “It’s not about platforms; it’s about people.” Dr. Katie B. Catalon Dr. Katie B. Catalon is a retired Cosmetology teacher with the Charleston County School District. She places emphasis on the fact that the 30 years were enjoyable years. She is the 14th President of the National Beauty Culturists’ League Incorporated, located at 25 Logan Circle N.W., Washington, DC 20005. She served many years as the First Vice President of the South Carolina State Cosmetologists Association (SCSCA). She is a member of the Knights of Peter Claver Ladies Auxiliary of Our Lady of Guadalupe Court 110 of Charleston, SC. She serves on the Board of Directors for the YWCA of Greater Charleston, and is the recipient of the NAACP Sheroes Award, and also a recipient of the TWIN Women Award from the YWCA. She is also a life member of Gamma XI Omega Chapter of Alpha Kappa Alpha Sorority, Theta Nu Sigma National Sorority, Life member of the National Council of Negro Women (NCNW), a member of the North Area Justice Ministry (CAJM), and also a member of the Southern Poverty Law Center, and the Smithsonian National Museum of African American History. She is the recipient of many awards for community service. She is a member of Saint John Catholic Church in North Charleston, SC and is a widow, the
mother of two daughters, Regenia, and Sharmina (deceased), grandmother of eight, and great grandmother of two. She is the author of four published books: “Cross Town Route,” 1995; “Down Home,” 1999; “Three,” 2008; “John ‘L’ the Tall Man,” 2014. Most of all, she is delighted to serve as the President of the National Beauty Culturists’ League Incorporated, and is most appreciative of all courtesies extended by members. In humility and constant prayer, she states that her life will always be to serve and assist others in ways that will always be pleasing to Jesus Christ. KS Tichina Vaughn Kammersängerin Tichina Vaughn has been critically acclaimed as leading interpreter of the dramatic mezzo-soprano repertoire and a much sought-after soloist and recitalist. Upcoming highlights of season 2014-15 include debuts in the Semperoper as “Die Försterin” in a new production of Janacek’s Das schlaue Füchslein, as well as the “Witch” in the new production of Humperdinck’s Königskinder. Other roles in the Semperoper this season include “Klytemnestra” in Strauss’s Elektra, “Prince Orloffsky” in Der Fledermaus, and “Mary” in Der Fliegende Holländer. Guest engagements include appearances as “Mrs. Quickly” in Falstaff with the Bamberg Symphony and “Ulrica” in Verdi’s Ballo in Maschera for Teatro Massimo in Palermo. Ks. Vaughn experienced tremendous success in season 2013-14 with her debut as “Klytemnestra” in Strauss’s Elektra and as “The Witch” in Hansel and Gretel at the Semperoper, Other roles included “Ursula” in Strauss’s Feuersnot, “Herodias” in Strauss’s Salome, and “The Ice Queen” in Weinberger’s Schwanda, the Bagpiper all on stage of the Semperoper. Guest appearances included “Azucena” in Il Trovatore for Sacramento Opera and “The Voice” in Offenbach’s Tales of Hoffman for Seattle Opera. In season 2012-13 Ms. Vaughn made her Korean National Opera debut as “Mrs. Quickly” in Verdi’s Falstaff, returned to Frankfurt Opera as “Princess Eboli” in Verdi’s Don Carlos, and made role debuts as “Frau Mary” in Wagner’s Der Fliegende Hollander and “La Grand Vestale” in Spontini’s La Vestale on the stage of the Semperoper Dresden. Other highlights of the 2012-13 season included her debut with the Berlin Philharmonic and Sir Simon Rattle as “Maria” in Porgy and Bess, as well as the roles of “Ulrica” in Verdi’s “Un Ballo in Maschera” and “Princess Eboli” in Don Carlo for the Semperoper Dresden. Other success included her return to the Arena di Verona as “Amneris” in Verdi’s Aida conducted by Placido Domingo. In Season 2011-12 Ms. Vaughn made her Israeli opera debut as the mezzo soloist in Verdi’s Requiem in Jerusalem and Tel Aviv and role debuts as “Ortrud” in Lohengrin, and as “the Ice Queen” in Schwanda, the Bagpiper in Dresden. She debuted as “Azucena” in Il Trovatore at Greek National Opera, and performed “Amneris” at Arena di Verona. She was “Ulrica” in Un Ballo in Maschera, “Prince Orloffsky” in Die Fledermaus, “Venus” in Tannhauser, and “Jezibaba” in Rusalka at the
Semperoper Dresden where she became a member of the ensemble in season 2010-11 debuting in the role of Isabella in Rossini’s L’Italiana in Algiers. Tichina Vaughn began her operatic career as a member of the Young Artist Development Program at the Metropolitan Opera after completing her studies at the University of North Carolina School of the Arts. She made her European debut at the Stuttgart State Theater, where she was awarded the title of Kammersängerin by the Cultural Ministry of Baden- Württemberg. In Stuttgart she experienced great success in such roles as “Princess Eboli” in Don Carlos, “Azucena” in Il Trovatore, “Cornelia” in Giulio Cesare, “Widow Begbick” in Mahagony, “Giulietta” in Tales of Hoffman, “Herodias” in Salome, “Venus” in Tannhauser, “Fricka” in Die Walküre, “Waltraute” in Die Götterdämmerung, and “Erda” in Siegfried and Das Rheingold. As a visiting artist, Tichina Vaughn has been heard at the San Francisco Opera, the Los Angeles Opera, the Seattle Opera, the Finnish National Opera, the Hamburg State Opera, the Frankfurt Opera, Opera Graz, the Bregenz Festival, Teatro Verdi di Trieste, Teartro Carlo Felice Genova, the Rome National Opera, Teartro Verdi Ancona, the Arena di Verona, the Teatro Lirico di Cagliari, the Korean National Opera, the Greek National Opera, as well as the National Theater of Las Palmas und the National Theater Hong Kong. In addition to her many operatic successes, Ms. Vaughn has performed in symphonic concerts, chamber concerts and recitals in many prestigious concert halls around the world. Orchestras and conductors include the Berlin Philharmonic, Chicago Symphony, Detroit Symphony, Philadelphia Symphony Orchestra, the Taipei Symphony and the Stuttgart Philharmonic as well as Maestros Placido Domingo, James Conlon, Fabio Luisi, James Levine, Nello Santi, Mislahv Rostropovich, Nicola Luisotti, Daniel Oren, Bobby McFerrin, Lorin Maazel, and Yves Abel to name a few. Her discography includes the Stuttgart Ring Cycle, that was filmed for the Euro Arts distributed DVD and recorded for a Naxos CD Set, in which she portrays FRICKA in Die Walküre and WALTRAUTE in Die Götterdämmerung, as well as her solo portrait CD entitled “Christmas At My House.” Additionally she appears on NEW RELEASE Live from the Semperoper 2012: SCHWANDA, DER DUDELSACKPFEIFER. In addition to her title as Kammersängerin, Ms. Vaughn has been the recipient of many awards and honours throughout her distinguished career; among them are the Metropolitan Opera National Council Award, Opera Index Vocal Competition Award, Richard Tucker Study Grand Award, and a Licia Albanese-Puccini Foundation Study Award.
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Business Tips by Ted Fishman
How to Revitalize Your Store and Attract New Business 매장 활성화와 새로운 비즈니스 유치 법
T
he change in consumer hair styling to non-chemical and natural looks has caused a lull in beauty store volume. Furthermore, consumers noticing less hair damage are buying far less in hair attachments—real and synthetic, as well as less wig purchases. This can cause a decrease in overall product sales in your store. What is the answer to this dilemma? Utilization of signage throughout the store!
비
Use creative signage to attract customer attention, and have space assigned to the following: • A “New Item Section” containing the newest products you carry • A “Consumer Value Section” featuring combo packs and bonus sizes. Be sure to add to and re-assign products as newer entries are available. • A “Travel and Trial Section” for consumer testing of affordable products prior to the purchase of a larger size product. These goods are excellent for travel, carrying in purses, and office use since they are sized for air travel approval.
고객의 관심을 끌 수 있는 창의적인 안내 사인을 사용하고, 다음의 내용들을 실행할 수 있는 공간을 확보해라. • 당신의 매장에서 취급하는 최신제품을 진열할 수 있는 “신상품 섹 션” • 콤보 팩과 보너스 사이즈의 제품들을 진열할 수 있는 “고객 맞춤 섹션.” 신규 제품들을 지속적으로 추가할 수 있어야 한다. • 대용량 제품 구매 이전에 소비자들이 저렴하게 시험 사용해볼 수 있는 “여행용 및 시험 사용 섹션.” 이런 제품들은 항공용품으로 승 인된 규격이기 때문에 여행용이나 갖고 다니기에 좋으며 사무실에 서도 사용이 편리하다.
Review your existing department sections and bring in new categories/ departments to maximize customer impulse purchases. Amongst these categories are: 1. Clothing: Hosiery and leggings, belts, body stockings, lingerie, gloves, scarves, t-shirts, towels, socks and underwear, uniforms, hats, shoes, slippers, boots 2. Cosmetics: (These can come in economy, teen and premium categories.) Lip gloss, lipstick, nail polish, mascara, liquid makeup, eyebrow pencils, eye shadow, lip treatments, eyelashes
화학적이며 네추럴한 모습으로 소비자 헤어 스타일링이 변화함으로써 뷰티 매장의 양적인 측면이 소강 상태를 맞고 있다. 또한, 줄어든 모발 손상을 인식한 소비자들은 가발 구매 뿐 아니라 헤어 부착물들 (인조와 인 모)의 구매를 줄이고 있다. 이것은 당신의 매장의 전반적인 매출 감소를 야기시킨다. 이런 딜 레마에 관한 해답은 무엇일까? 매장 전체에 안내 사인을 활용해라!
기존의 부서별 섹션을 검토하고 고객의 충동 구매를 극대화하기 위해 새로 운 카테고리 및 부서를 도입해라. 이러한 카테고리들은 다음과 같다: 1. 의류: 여성용 스타킹과 레깅스, 벨트, 바디 스타킹, 란제리, 장갑, 스카프, 티셔츠, 수건, 양말과 속옷, 유니폼, 모자, 신발, 슬리퍼, 부츠 2. 화장품: (이런 제품들은 저렴한 가격, 청소년 및 프리미엄 카테고리로 들 어올 수 있다.) 립 글로스, 립스틱, 매니큐어, 마스카라, 액체 메이크업, 눈썹 연필, 아이 섀도우, 립 트리트먼트, 속눈썹
3. Fragrance: Men’s and Ladies’ perfume and body oil, incense, air fresheners, body sprays, deodorants
3. 향수: 남성용 및 여성용 향수와 바디 오일, 방향 제품, 공기 청정기, 바디 스프레이, 데오도런트
4. Nail Care: Artificial nails, nail glue and remover, nail jewelry and decorations, emery boards, nail buffers, brushes, pumice stones, nail polish removers, nail treatments, hardener, quick dry, nail repair, finger and toe nail clippers, scissors
4. 네일 케어: 인조 손톱, 손톱 접착제 및 제거제, 손톱 보석 및 장식, 에머리 보드, 네일 버퍼, 브러쉬, 경석, 매니큐어 제거제, 네일 트리트먼트, 경화제, 급속 건조제, 손톱 수리, 손발톱 깎기, 가위
5. Manicure Tools: Bowls, orangewood sticks, cuticle and callous removers, nail machines, foot soap, foot files, pedicure cutlery
5. 매니큐어 도구: 작은 그릇, 오렌지 우드 스틱, 큐티클 및 굳은 살 제거제, 손톱 기계, 발 비누, 풋 파일, 페디큐어 커트레이(일종의 칼)
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Business Tips 6. Skin Care: Cleansers, facial scrubs, body wash, astringent, soaps (regular and medicated) moisturizers, pressed powder, face cream, acne treatment, dark spot remover, cocoa butter treatments, skin toner, eye creams, hand creams 7. Hair Color: Permanent, semi-permanent, touch-up, peroxide/developer, color spray, powder lightener, cover your gray, color remover, henna 8. Appliances: (Economy and professional/electric and non-electric) Blow dryers, clippers, hair cutting kits, flat irons, curling irons, straightening combs, heating stoves, foot baths 9. Professional Sizes and Treatments: Gallons and pounds of shampoo crème and professional size relaxers 10. Baby and Young Mother: Shampoo, talc, baby oil, stretch mark treatment, children’s shampoo, conditioner, detanglers, relaxers 11. Phone Accessories: Home and car chargers, cases, telephone cords, credit card phones 12. Miscellaneous Accessories: Razors and blades, batteries, playing cards, lighters, umbrellas, hair magazines, costume jewelry (earrings, bracelets, necklaces, rings, ankle bracelets, toe rings, tiara crowns), key chains, sunglasses, hand bags and purses, coin purses, watches, keychains 13. Hair Decorating and Styling Aids: Pony tail holders, barrettes, ribbons, pony rings, hair bonnets, beads, feathers, hair rollers, head wraps, hair clips, combs, headbands, rubber bands, hair pins (regular and decorative) In order to revitalize the beauty store business, taking steps to stock the above items may take some time and effort, but will result in getting more customers to shop in these stores. Flyers can be sent out to customers announcing the categories of new items now being carried. Window signs and signage throughout the store announcing “See Our New Large Selection of Products and Accessories We Now Stock” can attract store traffic. The various categories can also be listed on this signage. These new product and accessory sections will bring in extra sales not only for these items, but once the customer is in the store they will also want to purchase their usual beauty store items as well.
6. 스킨 케어: 클렌저, 페이셜 스크럽, 바디 워시, 수렴제, 비누(일반 및 약용), 보습제, 압축 파우더, 페이스 크림, 여드름 치료, 다크 스팟 리무버, 코코아 버 터 트리트먼트, 스킨 토너, 아이 크림, 핸드 크림 7. 헤어 컬러: 영구, 준 영구, 터치업, 과산화수소수 / 현상액, 컬러 스프레이, 파우더 미백제, 새치머리용, 컬러 제거제, 헤나 8.기구 (저렴한 가격 및 전문가용 / 전기 및 비전기): 드라이어, 면도기, 헤어 커팅 도구, 플랫 아이언, 컬링 아이언, 스트레이트용 콤, 열 스토브, 족욕 9. 전문가용 사이즈 및 트리트먼트: 갤런이나 파운드 용량의 샴푸 크림과 전 문가용 사이즈의 릴렉서 10. 베이비 및 젊은 엄마들을 위한 제품: 샴푸, 탈크(활석), 베이비 오일, 스트 레치 마크 트리트먼트, 어린이 샴푸, 린스, 엉킴 방지제, 릴렉서 11. 전화 액세서리: 가정용 및 차량용 충전기, 케이스, 전화 코드, 신용 카드 전화 12. 기타 액세서리: 면도기 및 블레이드, 배터리, 카드 놀이, 라이터, 우산, 헤 어 잡지, 의상 주얼리 (귀걸이, 팔찌, 목걸이, 반지, 발목 팔찌, 발가락 반지, 티아라 왕관), 열쇠 고리, 선글라스, 핸드백 및 지갑, 동전 지갑, 시계, 열쇠 고 리 13. 머리 장식과 스타일링 보조용품: 포니 테일 홀더, 헤어핀, 리본, 포니 링, 헤어 보닛, 비드, 깃털, 머리 롤러, 머리 랩, 헤어 클립, 빗, 머리 띠, 고무 밴 드, 헤어 핀 (일반 및 장식) 뷰티 매장 비즈니스를 활성화하기 위해서, 위의 제품들을 단계적으로 보유하 는 것은 시간과 노력이 필요할 수도 있지만, 결과적으로 이런 매장을 찾는 소 비자들은 더욱 많아질 것이다. 전단지는 현재 보유하고 있는 신제품에 관한 소식을 소비자들에게 알려줄 수가 있다. 윈도우 사인이나 간판을 통해 “ 다양 한 종류의 신제품과 악세서리들을 보유하고 있습니다.” 라고 알려주는 것은 매장으로 더 많은 고객을 유치하는데 도움이 될 수 있다. 다양한 종류의 제품 들을 이런 사인이나 간판에 적을 수도 있다. 이렇게 새로운 제품과 액세서리 섹션은 단지 이런 제품들의 매출뿐 아니라, 일단 고객들이 매장으로 들어오면 그들의 일상적인 뷰티 아이템 또한 함께 구매하길 원할 것이라는 점에서 추가적인 매출을 올릴 수가 있다.
Ted Fishman, President of Ted Fishman & Associates, is an industry veteran who has dedicated his life to the betterment of the business. He can be reached through email at tfish90469@aol.com.
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Business Tips by Tabitha Odell
The Importance of Keeping an Establishment Clean and Tidy 매장 청결 유지의 중요성 T
he appearance of one’s establishment can be paramount to the success of your business. Consumers won’t necessary want to visit an establishment that is dark and dirty or looks cluttered. Consumers want to patronize establishments that are bright, cheery, beautiful, welcoming, relaxing and easy to navigate. You never want to have dust, dirt or grime visible to your consumer. You also want to make sure that your establishment has good ventilation and smells fresh and clean. Stale air will give the impression that the store/salon is dirty or old. This time we will discuss the proper cleaning procedures for Nail Salons since that is our focus this month, but some the same principles can apply to a beauty and barber store or hair salon. Nail salons are one of the most popular beauty vendors today. There has been an explosion since the 90’s in the nail industry and it continues to rocket in its popularity and ranking in the beauty industry. Nail technicians are now nail artists and are creating some of the most beautiful, creative works of art available. There is a cutthroat competition to be the best, hottest and most creative nail artist in your area and while there are enough women for all to have work, the competition is still fierce. The nail salons that tend to be the most popular are bright, relaxing and attractively decorated. There are clean spaces and it’s easy to get to the stations, whether they be nail or pedicure. As the nail salon owner, you need to make sure that your salon is a clean environment, you have a clean workstation, your employees’ appearance is clean and well-kept and that your sterilization practices are strictly followed. Each employee should be able and prepared to answer any questions a consumer may have about the procedures and how you ensure safety in your salon. 62
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매
장의 모습은 당신의 비즈니스에서 아주 중요한 성공 요소이다. 소비 자들은 어둡고 더럽거나 복잡해 보이는 매장을 방문하길 원하지 않는 다. 소비자들은 밝고, 기분 좋으며, 아름답고, 환영과 휴식을 느낄 수 있으며 찾기가 쉬운 매장을 애용하고 싶어한다. 당신도 역시 소비자들이 먼지나 눈에 보이는 얼룩을 발견하길 바 라지는 않을 것이다. 또한 당신의 매장이 환기가 잘되고 신선하고 깨끗한 냄 새가 나는지 확인하고 싶을 것이다. 퀴퀴한 공기는 매장 이더 럽고 오래된 느낌을 줄 것이다. 이번에는 네일 살롱의 적절한 청소 절차에 관해 이야기해 볼 것인 데, 이것이 이번달 호에서 우리가 초점을 두는 내용이긴 하지만, 미용 제품 판매점이나 미용실에서도 몇 가지 이와 같은 원칙을 적용할 수가 있다. 네일 살롱은 오늘날 가장 인기있는 미용업종 중의 하나이다. 네일 업계에서 90년 대 이후 그 인기가 폭발하기 시작했고 미용업계에서의 그 인기나 순위가 지 속적으로 치솟고 있다. 네일 관리사들은 이제 네일 아티스트이며 가장 아름 답고 창조적인 작품을 만들어내고 있다. 최고의, 가장 인기있고 창조적인 네 일 아티스트가 되기 위해 그들은 치열하게 경쟁하며, 네일 관리를 원하는 여 성 고객들이 충분히 있음에도, 경쟁은 여전히 치열하다. 가장 인기있어 보이는 네일 살롱은 밝고 편안하며 매력적으로 장 식되어 있다. 청결한 공간이 있고, 네일이든 페디큐어이든 고객들이 쉽게 서 비스 체어에 앉을 수가 있다. 네일 살롱 주인으로서, 당신의 살롱이 깨끗한 환경인지, 작업 공간 은 청결한지, 직원들의 외모는 단정하고 살균 방법은 엄격하게 따르고 있는 지를 확인해야 한다. 각 직원들은 서비스 과정이나 살롱에서 안전을 보장하 는 방법에 관한 고객들의 어떤 질문에도 대답할 수 있도록 준비되어야 한다. 살균 방법은 전 직원들이 잘 볼 수 있게 게시해서 필요한 경우 참 조할 수 있도록 해야 한다. 적절한 살균을 보장하기 위해서 필요한 장비를
Business Tips Your sterilization practices should be posted for all of your employees in plain sight to see and refer to when necessary. You must invest in the necessary equipment to ensure proper sterilization. Regardless of the equipment costs it is less than being sued. Create a “Good Practice Policy” which outlines what is expected from your nail technicians and what is acceptable to remain at your salon; include proper customer service etiquette, cleaning practices and procedures for services provided. Some salons offer their customers a “preferred nail kit,” which is a set of instruments that the nail tech is accustomed to using, but is a set used only for you. It is kept in a pouch with the client’s name on it and is stored until their next appointment.
구비하는 것에 투자해야 한다. 장비 가격이 얼마이든 법적인 고소를 당하는 것보다는 저렴할 것이다. 당신의 네일 관리사들로부터 기대할 수 있고 당신 의 살롱에서 받아들여질 수 있을만한 아웃라인으로 “좋은 서비스 시행 규 칙”을 만들어라. 여기에는 적절한 고객 서비스 에티켓, 제공되는 서비스에 대한 청결한 방법과 절차 등이 포함된다. 어떤 살롱은 고객들에게 “단골 네일 키트”를 제공하는데, 이것은 오직 한 사람의 고객에게만 사용하는 도구 세트인 것이다. 이것은 각 고객의 이름을 표기한 주머니에 보관되며, 해당 고객의 다음 방문까지 보관된다. 다음은 항상 염두에 두어야 할 몇 가지 기본 규칙이다. 1. 모든 서비스 전에는 항상 네일 관리사의 손과 고객의 손이나 발을 씻어라. 손을 씻는 것은 고객들에게 세균이 확산되는 위험을 줄일 수 있다.
Here are some basic rules that you should always keep in mind. 1. Always clean both your hands and your clients’ hands or feet before every service. Cleaning hands reduces the risk of spreading germs from client to client. 2. All implements (including individual implements that a client may bring in or that are left in the salon), equipment, and materials that come in contact with a client must be clean and disinfected prior to servicing any client. 3. If any metal tool or hard piece of equipment comes into contact with blood, body fluid, infection, or an unhealthy condition, it must immediately be cleaned and disinfected. If a nail file or other porous item that comes into contact with blood, it must be disposed of immediately. 4. Store clean and disinfected tools in a clean container or lined drawer (labeled “disinfected”) and keep separate from soiled or used tools and files. 5. In addition to the disinfection protocol, you should keep records of the cleaning and disinfecting of tools and foot spas. 6. Sanitizing means “cleaning to remove all visible residue or debris,” but items must also be disinfected. Salon disinfectants include EPA-registered, hospital-level, liquid disinfectant products that are virucidal, bactericidal, and fungicidal; that are 10% bleach or that are 70% or higher isopropyl or ethyl alcohol. 7. Use clean towels and/or manicure mats for each client. 8. Products such as creams, lotions, scrubs, paraffin wax, masks and oils must always be used in a sanitary manner that prevents contamination. For example, paraffin and nail oils should not be applied with a brush (or spatula) that has touched the skin.
2. 모든 도구 (고객이 가져오거나 혹은 살롱에 있는 개인 도구) 와 장비, 고 객과 접촉하는 물건들은 각 고객의 서비스 전에 깨끗하게 닦고 소독되어야 한다. 3. 금속성 도구나 장비의 하드 조각이 혈액이나 체액, 감염, 또는 건강 상태 가 좋지 못한 사람과 접촉한 경우, 즉시 세척하고 소독되어야 한다. 네일 파 일이나 기타 다공성 아이템들이 혈액과 접촉한 경우에는, 즉시 폐기되어야 한다. 4. 깨끗한 용기나 서랍 (“소독” 이라고 표시된)에 세척과 소독이 된 도구를 보관하고 오염되었거나 사용된 도구 및 파일들과는 따로 보관해라. 5. 소독 프로토콜 외에도, 도구와 풋 스파의 세척 및 소독을 지속적으로 기 록 관리해야 한다. 6. 위생 처리는 “눈에 보이는 모든 잔류물 또는 이물질을 제거하기 위한 세 척”을 의미하지만, 아이템들은 소독되어야 한다. 살롱 소독제는 EPA 등록 된 수준, 병원 수준, 바이러스와 박테리아, 곰팡이를 죽일 수 있는 액체 소독 제품을 포함한다. 10% 표백제 혹은 70% 이상의 이소프로필 알콜 혹은 에틸 알콜이 이에 해당한다. 7. 각 고객들마다 세척된 수건과 매니큐어 매트를 사용해라. 8. 크림, 로션, 스크럽, 파라핀 왁스, 마스크와 오일 등의 제품은 언제나 반 드시 위생적인 방법으로 사용해서 오염을 방지해야 한다. 예를 들어, 파라핀 과 네일 오일은 피부에 접촉이 된 브러시(혹은 주걱)로 사용해서는 안된다. 9. 살롱 내 어떤 곳이든 혈액이나 체액이 접촉되었다면, 네일 관리사들은 반 드시 보호 장비나 일회용 장갑을 착용해야하며, EPA 등록 기준에 맞고 병원 수준의 액체 소독제나 10% 표백 용액으로 청소해야 한다. 상처가 생긴 경우 에는, 상처 부위를 소독 세척하고 붕대나 밴드를 붙여라 매일 수행할 수 있는 체크 리스트를 확인하면 이것은 당신의 매장을 위한 “ 좋은 서비스 시행 규칙”의 일부가 될 것이다.
9. If blood or body fluid comes in contact with any salon surface the nail professional should put on protective, disposable gloves and clean it with an EPA-registered, hospital liquid disinfectant or a 10% bleach solution. In case of an accidental cut, clean with an antiseptic and bandage the cut. Make a checklist that you can use to follow every day and it will become a part of your “Good Practice Policy” for your establishment.
Tabitha Odell has been providing exceptional consumer service to the health and beauty industry for more than a decade via Cosmetic Answers, LLC. Cosmetic Answers is the culmination of Tabitha’s extensive experience in risk management, claims management, litigation management, compliance and consumer relations in the health and beauty industry. Visit www.cosmeticanswers.net. 64
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Beauty Ambassador
Styling Tools by Amanda Cano
Make Your Mane Roar with Gold ’N Hot If you’re feeling reminiscent of the days when #lifegoals were about big hair and bright colored clothing, then it’s time to stop daydreaming and start recreating. The nostalgic ‘80s and ‘90s styles are back and they’re bigger and brighter than ever! Runways, music videos, and red carpets are blowing up with big, texturized hair and we are on a mission to help you slay the next time you walk out the door. Gone are the days of perfectly straight and sleek hair. That’s right, no more stressing over that little bit of extra frizz you can’t tame! Now is the time to be bold and fierce—let your mane roar! The wavy, texturized hair trend is fun and exciting because you can create different types of waves for different events. Whether you’re going to spend the day soaking up the sun by the beach, head out for a wild night out, or go to a classy dinner, you can use different types of wavers to create saucy waves to leave you feeling extra confident! The Gold ’N Hot Ceramic Deep Waver creates glamorous, elegant, deep waves that will leave you instantly red carpet ready. The iron has a temperature variation up to 450°F, making it possible to style ANY hair texture—no matter how coarse or coily it might be. Its quick 60 second heat-up makes it even easier to get started and get out the door that much faster. To achieve deep, long lasting waves, hold the iron for 12-15 seconds on each portion of the section of hair you are styling. For looser, relaxed waves, hold for 8-12 seconds. If you’re worried about the heat, the ceramic plates distribute heat evenly for fast styling and seal in moisture, leaving your hair free from damage. To channel your playful, wild side, try a waver like the Gold ’N Hot Jumbo Ceramic Triple Barrel Waver. Its extra large barrels create big, fun waves, perfect for a music festival or summer outing! The iron has various temperatures up to 450°F that can be adjusted for ANY hair type and the waver has a cool tip feature to allow for more control while styling. The great thing about this waver is that the ceramic technology will leave your waves feeling soft and bouncy! For a more subtle wave, also try the Gold ’N Hot Professional Ceramic Triple Barrel Waver. For those who are not used to letting their manes roam freely, using a waver
on a few small sections in your hair can amplify your natural look. On the contrary, some might be ready to take their look to the next level. What if beach waves just aren’t bold enough, you ask? We challenge you to tease your hair at the root for that extra daring look! Whichever style you choose, don’t forget to top off your look with that bright, neon pink lipstick. To see demonstrations on how to use our wavers, check out these videos: • https://www.youtube.com/watch?v=rJX_H3W4KvQ • https://www.youtube.com/watch?v=O538yDLhrwM • https://www.youtube.com/watch?v=arvKxPkpdQU
Belson Products is dedicated to producing products that give you the power to get professional results you desire from the comfort of your own home. Gold ’N Hot is currently looking for excited new individuals who are eager to give us feedback on our products and increase brand awareness. If you’re interested in becoming a brand ambassador, please contact us feedback@ belsonus.com or visit our website at www.BelsonProducts. com. Be sure to follow us or like us on Facebook, Twitter, Instagram and Pinterest @GoldNHotElite for the latest updates, giveaways and more.
Amanda Cano is Marketing and Social Media Coordinator for Belson Products. She is a creative and driven marketing professional who graduated from St. Mary’s University in San Antonio with a degree in English-communication arts. Her complimentary expertise in graphic design, writing, design, multimedia and social media earned her the “Editor of the Year” title by the Texas Intercollegiate Press Association in 2013. 68
OTC Beauty Magazine July 2015
Beauty Ambassador
Skin Care
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The Beauty Oil Craze is Here to Stay
The buzz is getting louder and oils are everywhere. Regardless of skin concern or skin type, body or face, women or men, everyone is discovering the power of oils. Whether consumers are targeting specific skin issues or looking for overall moisture, oils are the beauty go-to for skin perfection seekers. The oil phenomenon is not new but it has exploded over recent years. Since ancient times, oils have been touted for their miraculous “cure-all” properties. Even Cleopatra was rumored to have enjoyed the beauty benefits of oils. Nowadays, consumers are using oils for everything from body and face to hair and nails. More than amazing moisturizers, these beauty oils are loaded with natural antioxidants, vitamins and minerals and are rich in essential fatty acids and do so much more than moisturize the skin. Palmer’s® Cocoa Butter Formula, the US’s #1 Cocoa Butter and Stretch Mark brand was one of the first to bring quality, affordable beauty oils to the mass market. Palmer’s® Cocoa Butter Formula Skin Therapy Oil line of products offer consumers powerful multi-tasking beauty oil solutions that tackle real problems—everything from scars and stretch marks to fine lines and wrinkles and dry, damaged skin. There are still some consumers who have yet to embrace the oil wave. In the last few decades, oils got a bad rap and “oil-free” was not only preferred but demanded in face care. Cleansers, lotions, makeup and sunscreens were all prominently branded with “oil-free” callouts on their packaging. Among the most common challenges was the belief that oils were heavy and greasy, slow to absorb and not for all skin types, especially oily skin. And if consumers were prone to breakouts, then they shied away from oils completely. Matte was where it was at so consumers steered clear. But as consumers separated fact from fiction, trusted brands like Palmer’s® Cocoa Butter Formula helped consumers discover the power of oils. Oils—A Closer Look: o Oils are lipophilic o Oils are fat-loving o Oils are fast-absorbing o Oils penetrate the skin deeply o Oils help prevent water loss o Oils provide superior moisturization No longer limited to the health, specialty or prestige marketplace, beauty oils have entered the mainstream. In 2008, Palmer’s was one of the first mass market beauty brands to offer consumers a multi-purpose therapeutic skin oil with the launch of Palmer’s® Cocoa Butter Formula Skin Therapy Oil. The secret is in the unique Rapidermal Absorption Systeme® which helps Palmer’s ingredients penetrate the epidermal layer of the skin to deliver targeted benefits without greasiness. The 70
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Cetesomate-E® Complex is an integral component of the Rapidermal Absorption Systeme®. This lightweight “dry oil” is non-greasy and non-staining and can be used all over the face and body for skin that looks instantly soft and smooth. It is formulated with Palmer’s® Cocoa Butter, Vitamin E and an exclusive blend of key ingredients including Sesame Oil and Rosehip Oil to help improve the appearance of scars, stretch marks, dry skin, uneven skin tone and fine lines and wrinkles. When choosing beauty oils, consumers are looking for nature’s most efficacious natural oils in non-greasy, affordable formulations; those rich in antioxidants, vitamins and minerals, and essential fatty acids such as Rosehip Oil, Argan Oil, and Sesame Oil. An emerging beauty oil trend that’s important to take note of is that of combining multiple oils (as many as 10) into one product. This movement is hotter than ever. This combination of oils provides a super boost to the overall product, collectively magnifying the benefits of the individual oils. By combining up to 10 oils in one formula, brands like Palmer’s® are able to deliver high-performance formulations to the mass market consumer. The combination of oils helps trick the skin by helping deliver active ingredients deeper into the skin and closer to the collagen producing fibroblasts, all without irritation. Palmer’s® Cocoa Butter Formula Skin Therapy Oil Face combines Pure Cocoa Butter and a blend of 10 Pure Oils, Retinol and Vitamin C to deliver some of the most powerful, anti-aging ingredients available for complexion perfection. It is specially formulated with Cetesomate-E® Complex to deliver targeted anti-aging skin care benefits directly to the face. This lightweight, non-greasy facial oil reduces lines and wrinkles, minimizes moisture loss, and helps firm and even skin tone. Invite your consumers to explore the beauty oil mystique with Palmer’s® Skin Therapy Oil portfolio of products. Palmer’s® Cocoa Butter Formula Skin Therapy Oil products provide consumers with a full range that caters to both the seasoned and newbie oil consumer. Palmer’s® Cocoa Butter Formula Skin Therapy Oil products include: - Palmer’s® Cocoa Butter Formula Skin Therapy Oil - Palmer’s® Cocoa Butter Formula Skin Therapy Oil Rosehip - Palmer’s® Cocoa Butter Formula Skin Therapy Oil Face - Palmer’s® Cocoa Butter Formula Skin Therapy Oil On-the-Go Hypoallergenic – Mineral-Oil Free – Non-Comedogenic – Paraben-Free Phthalate Free – Dermatologist tested. Help your customers discover the power of oils with Palmer’s® Cocoa Butter Formula Skin Therapy Oils. Available at mass, drug and beauty supply stores.
Notes From the
Natural Nation by ReGia Davis
NAIL GLAM
DIVAS From mood changing polishes topped with diamonds and sequins, and black matte spiked nails to fingertips with dangling chains, real flowers and blinking lights, nail art and designs are endless. The layering of chic colors, textures, shine and sparkle allows a woman’s individual beauty to shine, whether that be on fingers or toes. Women are typically all about glitz and glam, and from the look of this season’s nail trends it will only get more intricate. Japan’s largest nail industry organization, The Japan Nailist Association (JNA) released “Gently, Graceful” as the trending nail art for spring and summer 2015. “Gently, Graceful” expresses how women should convey the cool as well as the masculine beauty of a woman with volitional power. The cool beauty collection can be captured by blending and layering colors and texture, creating graceful shine and sparkle. This season’s nail art trends are being inspired by the runway. Nail professionals are teaming up with fashion designers to articulate the designers complete look. Fashion designers are providing the perfect inspiration of the coolest tones, street attitude and lavish looks. Nail professionals enjoy this partnership because it allows their imaginations to run wild and push beyond the boundaries of their artistry. From models to celebrities, they are sharing the designers’ latest nail trends with the world. These designs are being worn by your everyday woman on natural nails as well as artificial nails.
Nail art and designs worn on natural nails include glitter, jewels, patterns and ombré shades of color. The same effect can be worn on artificial nails, taking the creativity to a different level with a more defined and extravagant look. Artificial nails allow for a greater canvas area to create one-of-a-kind pieces of art. The shape of your customer’s nails is also a design element that plays into nail art. Nails can be filed into any shape including oval, round, square and stiletto to name a few. The shape can take a design from soft and playful to extravagant and wild. Social media is an impactful outlet for nail professionals and bloggers to show off their whimsical and edgy artwork. Women are searching on social media and flipping through magazines daily for cute nail designs that express their own unique personal style. Designs are inspired by anything and everything from day-to-day including music, nature, love, holidays and favorite comic characters. Nail fanatics often search hashtags on Instagram such as #nailart, #nailartaddict, and #nailartdesigns to find some of the best designs. Nail art and design is like any other form of beauty that enhances a women’s confidence. It has come a long way and evolved into conversational pieces and every day fashion. There is a nail design for everyone. Don’t be afraid to encourage your customers to step outside their comfort zone and try nail art and designs. It is all about details!
ReGia Davis holds a degree in Public Relations and Marketing from Georgia Southern University. She started her career as a Junior Brand Manager of natural haircare brands for Professional Products Unlimited, Inc. She has also written several articles for OTC Beauty Magazine. ReGia is currently a Marketing Assistant and researcher with Universal Beauty Products, Inc. July 2015 OTC Beauty Magazine
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Feature by Zino Ferlando
Uses of Vitamin E Capsules or Oil for Skin and Hair
You might have noticed that almost all beauty products have Vitamin E as their main ingredient. Vitamin E not only treats high blood pressure, heart diseases and other health problems but is also beneficial for your skin and hair. There are many ways of using Vitamin E capsules or oil for skin and hair. Vitamin E helps in removing all scars from skin except acne. It can remove stretch marks, sunburns, pimple marks, burn marks and injury marks. Vitamin E helps to rejuvenate skin and help in growth of new cells. The new cells make your skin healthy and glowing. Here are few uses and benefits of Vitamin E capsules or oil. 1) Vitamin E for Wrinkles and Aging Spots: Vitamin E helps in removing age spots. It also helps in reducing signs of aging by fading away the wrinkles. It prevents wrinkles by blocking formation of free radicals. It also boosts production of collagen that makes skin elastic. Vitamin E boosts the production of new cells and rejuvenates the skin making it healthy and glowing. 2) Vitamin E for Soft Skin: Vitamin E can be used as a night cream once in a week to get baby soft skin. Vitamin E has antioxidants which protect skin cells and prevent formation of free radicals that damage skin.
3) Vitamin E for Brown Spots: Brown spots on the skin are caused by free radicals, aging and poor liver function. Vitamin E oil repairs free radical damage and prevents their formation as well. Apply Vitamin E oil or capsule’s gel on brown spots to lighten them and also to make skin elastic.
4) Vitamin E for Stretch Marks: Vitamin E helps in healing scars and stretch marks. Cut the Vitamin E capsules and apply the gel on the affected area and apply until the marks or scars fade away. 5) Vitamin E for Burns: Vitamin E is effective in healing small burns. After the burn cools off, apply Vitamin E oil on the affected area and rub gently. 6) Vitamin E for Hair: Cut the Vitamin E capsule and apply the gel onto your hair. Regular use of this gel makes hair shiny and smooth. Use of Vitamin E also speeds up hair growth. 7) Vitamin E for Cuticles: Vitamin E oil is very effective for treating dry and cracked cuticles. Apply few drops of oil on nails and cuticles to make them smooth and prevent them from cracking.
Side Effects of Vitamin E: Vitamin E is safe for use on skin. It can be used daily if mixed with cream or moisturizer; otherwise it can be used thrice a week directly. Vitamin E has side effects only on acne and acne scars. So, don’t use it on acne. Otherwise, Vitamin E is good for sensitive skin too.
Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/ supplements-and-vitamins-articles/uses-of-vitamin-e-capsules-or-oil-for-skin-and-hair-6051898.html
Zino Ferlando has written multiple articles for Articlesbase.com. 74
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July 2015 OTC Beauty Magazine
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Manufacturer
Profile
Mark Moesta Variety is the spice of life, and American International Industries keeps things interesting with their brands that span the beauty industry. Mark Moesta, Vice President of Professional Sales, says he is “guaranteed to never be bored” on the job. Having been there since joining the company in 1988, we say that is proof that this is an organization of innovators.
다양성은 삶을 풍요롭게 만드는 것과 같이 American International Industries는 미용업계에서 그들의 브랜드를 통해 지속적으로 이목을 끌고 있다. 영업 부사장인, Mark Moesta는 업무에 있어 “끊임없이 변화할 것을 보장합니다”라고 말한다. 1988년 회사에 합류한 이후, 우리는 이것이 혁신가들의 집합체임을 증명하는 것이라고 말한다. 78
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OTC Beauty Magazine (OTC): What is your favorite part of the beauty industry? Why? Mark Moesta (MM): It’s the challenge. The beauty industry, just like the fashion industry, changes so quickly, so I love the challenge of staying one step ahead of the trends. Whether it is color, technology or ingredients, we are working non-stop to deliver products that are bringing the most current trends to customers. Because of this our brands are constantly in a state of evolution; we never stop growing and changing. OTC: Briefly describe the history of American International Industries. How did this company get started and what is it founded on? MM: In 1971, A.I.I. founder and President Zvi Ryzman began selling imported lashes to local beauty supply stores. Soon after, he acquired three more lash brands, including Ardell— the world’s best-selling lash brand—followed by nail lacquer and enhancements, hair care, skin care and hair removal brands. Forty-four years later, A.I.I. has nearly 1,000 employees and manufactures more than 60 brands including some of the beauty industry’s most trusted names; Ardell, GiGi, China Glaze, EzFlow, SuperNail and Gena. The strategic accumulation of professional cosmetic and nail brands has cemented A.I.I. as a company founded on and dedicated to the beauty professional. OTC: What sets your company and its products apart from similar ones in the industry? MM: Our overall business model is different from other similar companies in the industry. We believe that the customer comes first and you can feel the difference when you work with our knowledgeable and responsive customer service and sales teams. Many of our dedicated staff have been with the company for decades and although much has changed in that time, our commitment to bringing customers the very best remains the same. We operate a large manufacturing facility in Southern California that has the capability to run 24 hours a day, if need be, filling, bottling and labeling our products. Our roots are firmly planted in the U.S., right where we began, which is unique in an era of overseas manufacturing. OTC: It seems that A.I.I. spans the entire beauty gamut. Please explain how the company is structured and the brands that fall under its umbrella. MM: A.I.I. is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. Our product categories include Nails, Lashes, Hair Removal, Skin Care and Hair Color/Grooming with brands such as Andrea, Ardell, Body Drench, Chéci, China Glaze, clean + easy, Clubman, EverGlaze, EzFlow, Fright Night, Gelaze, Gena, GiGi, ibd, ‘N Rage, SuperNail, Surgi-Care, Tres Flores, Woltra, and Youthair to name a few. Today we manufacture more than 60 million products each year for over 60 brands. Our products reach more than 180 countries and are sold exclusively through distributors and wholesalers.
OTC: 뷰티 매거진 (OTC): 미용업계에서 귀하가 좋아하는 분야는 무엇이며, 이유는 어디에 있습니까? Mark Moesta (MM): 이것은 도전입니다. 패션업계와 마찬가지로, 미용업계 역시 급변합니다, 그래서 저는 트랜드를 한 발 앞서 나가는 도전을 좋아합니다. 색상이나 기술 혹은 성분이든, 저희는 소비자들에게 가장 최신 트랜드를 전할 수 있는 제품을 제공하기 위해서 쉼없이 일합니다. 이런 이유에서 저희 브랜드는 지속적으로 진화하고 있습니다; 저희는 성장과 변화를 결코 멈추지 않습니다. OTC: American International Industries의 역사를 간단히 설명해 주십시오. 회사는 어떻게 시작되었으며 무엇을 바탕으로 설립되었습니까? MM: 1971년, A.I.I. 설립자이자 회장이신 Zvi Ryzman은 수입 속눈썹을 지역 미용재료 매장에 판매하기 시작했습니다. 곧, 그는 세계 최고 판매 속눈썹 브랜드인 Ardell을 포함해 3개의 속눈썹 브랜드를 인수했고, 뒤이어 네일 광택제, 향상제, 헤어 케어, 스킨 케어 그리고 제모 브랜드를 추가했습니다. 44년 후, A.I.I.는 거의 1000명의 직원과 60개 이상의 브랜드를 보유하는 제조사를 갖게 되었습니다. 미용 업계에서 가장 신뢰할 수 있는 브랜드들로; Ardell, GiGi, China Glaze, EzFlow, SuperNail, Gena 등이 있습니다. 전문 화장 및 네일 브랜드들의 전략적인 축적이 A.I.I가 설립되고 전문 미용 분야에 전념할 수 있는 시멘트 역할을 하게 된 것이죠. OTC: 회사는 어떻게 구성되며 귀사의 제품들이 업계 유사 제품들과 차별화되는 것은 무엇입니까 MM: 저희의 전체적인 비즈니스 모델은 업계 다른 유사 기업과 다릅니다. 저희는 고객을 우선이라고 믿으며 여러분이 저희의 지식있고 세심한 고객 서비스 및 세일즈팀과 일을 하다보면 차이점을 느끼실 겁니다. 헌신적인 직원들의 대부분이 수십년 간 회사와 함께 일해왔으며, 많은 것들이 그동안 변화되었지만, 고객에 대한 저희의 헌신과 약속은 변함없이 그대로 남아 있습니다. 저희는 24시간 가동이 가능한 대규모 제조 시설을 남가주 지역에서 운영하고 있는데, 필요할 경우, 제품들을 용기에 담아 라벨 작업까지 할 수가 있습니다. 저희의 뿌리는 처음 시작했던 때와 마찬가지로 미국에 튼튼하게 심겨져 있습니다. 해외 생산의 시대에 이 또한 독특한 모습이죠 OTC: A.I.I.는 전반적인 미용 영역에 걸쳐있는 듯 보입니다. 회사의 구조는 어떻게 되며 그 아래 어떤 브랜드들이 있는지 설명 부탁드립니다. MM: A.I.I.는 남녀 모두를 위한 혁신적이고 품질 좋은 뷰티 및 스킨 케어 제품을 제조하고 유통하는 업체입니다. 저희 제품 범주는 네일, 속눈썹, 제모, 스킨 케어 그리고 염색/ 그루밍을 포함하는데, 몇 가지 이름을 들자면 Andrea, Ardell, Body Drench, Chéci, China Glaze, clean + easy, Clubman, EverGlaze, EzFlow, Fright Night, Gelaze, Gena, GiGi, ibd, ‘N Rage, SuperNail, Surgi-Care, Tres Flores, Woltra, Youthair 등이 있습니다. 현재 매년 60개 이상 브랜드의 6천만개 이상의 제품을 제조하고 있습니다. 저희 제품은 전세계 July 2015 OTC Beauty Magazine
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Manufacturer Profile
180개국 이상으로 유통되며 유통업체와 도매업체를 통해서만 독점적으로 판매되고 있습니다.
OTC: Are there any products made exclusively for the multicultural market, or are all company goods ideal for use by all customers? MM: We are committed to creating innovative, market-driven products that are ideal for use by all customers; however, we are aware of the wants and needs of specific multicultural markets. Part of our enduring success in the beauty industry has been identifying where needs are not being met and then creating products to fill those gaps. Historically those areas have been in multicultural markets. For instance, our Temp’ry hair color is formulated to meet the needs of customers with very dark hair that may not be compatible with other temporary hair colors on the market and our Tres Flores brand has a heritage in the Latino community although we have seen it become more mainstream over the past several years with the reemergence of classic barbershop brands. OTC: What is the newest nail care innovation for the company and how did the idea come about? MM: Earlier this year we launched EverGlaze, an advanced two-step colour system that locks on to nails to last longer than traditional polish without the complications of gels. EverGlaze’s vivid colour Extended Wear lacquer and Active Top Coat fuse together with natural light for a manicure built with the speed and stamina life requires. No UV/LED light or base coat is needed. Nail category growth is driven by innovation and technology. There is a category gap between traditional polish (week or less wear) and gel polish (two-week wear). Consumers are currently looking for gel-like wear and shine, but without the time and commitment of gel. Equally, they want the ability to change color with greater frequency than gel. EverGlaze, a hybrid long wear polish, gives the consumer the best of both worlds. OTC: How do you stay on top of new trends, and what signals the need to create/offer new products? MM: We watch and listen to everyone and everything: professionals in the market, distributors around the world, customers, consumers and education teams. Our marketing teams are scouring sources and watching for trends in other markets that could trickle into beauty. We have our own research and development and sourcing teams working to keep the pipeline of on-trend new products flowing to market. OTC: Explain how your OTC store partners can benefit from carrying A.I.I. products. MM: Our partners benefit from carrying A.I.I. products because we offer a complete range of professional products and the service and response needed to successfully sell them. We have it all from toes to tips and everything in between. In addition to the number of different brands and products we offer, as a domestic manufacturer we have the unique ability to closely monitor the quality of our products and quickly respond to any issues. It is our goal to make it easy to do business with us. OTC: What is the best way for retailers to position your items and effectively market them in their OTC stores? MM: A.I.I. offers more than 60 brands. Each brand is uniquely marketed; it has its own personality, so the best way for retailers to position our products and market them effectively is to choose the brands that are going to suit their consumer. Take the time to understand who your consumer is and what they need, and then learn how you can deliver that by working with our sales staff. 80
OTC Beauty Magazine July 2015
OTC: 다문화 시장만을 겨냥해서 만든 제품이 있습니까? 또는 회사의 모든 제품은 모든 고객층이 사용하기에 이상적인 것인지. MM: 저희는 모든 고객들이 사용하기에 이상적인 혁신적이고 시장 중심의 제품을 개발하기 위해 최선을 다하고 있습니다. 그러나, 특정 다문화 시장의 요구 또한 잘 인지하고 있습니다. 미용업계에서 저희가 지속적인 성공을 거두는 것 중 일부는, 요구가 충족되지 않는 곳을 찾고 그 빈틈을 채울 수 있는 제품을 만들어 온 것입니다. 그러한 곳이 바로 다문화 시장이었습니다. 예를 들어, 저희의Temp’ry헤어 컬러는 모발 색상이 아주 진해서 시중에 나와 있는 임시 헤어 컬러가 맞지 않는 고객들의 요구를 충족할 수 있도록 제조되었습니다. 저희의 Tres Flores 브랜드는 지난 수년 동안 전통적인 이발소 브랜드의 재출현과 함께 점점 더 주류 시장으로 확대되고 있긴하지만, 라틴 시장에서는 전통이 있는 제품입니다. OTC: 귀사의 최신 네일 케어의 혁신은 무엇이며 어디에서 아이디어를 얻으셨습니까? MM: 저희는 올해 초, 고급화된 2 단계 컬러 시스템인 EverGlaze를 출시했는데, 이 제품은 젤의 혼합이 없는 전통적인 매니큐어보다 훨씬 더 손톱에 오래 밀착이 됩니다. EverGlaze의 선명한 컬러Extended Wear lacquer 와 Active Top Coat가 자연 광선에 의해 함께 용해되어 속도와 내구력을 필요로하는 매니큐어가 됩니다. UV/LED 광선이나 베이스 코팅이 필요없습니다. 네일 부문의 성장은 혁신과 기술에 의해 움직입니다. 전통적인 매니큐어(1 주일 남짓 네일에 남는)와 젤 매니큐어(2주간 지속)사이에 카테고리 틈이 있습니다. 소비자들은 현재 젤같은 코팅과 광택이 있지만 젤처럼 시간이나 노력이 필요없는 것을 찾고 있습니다. 또 이만큼, 그들은 젤보다 훨씬 자주 색상을 바꿀 수 있는 능력을 원합니다. 오래 지속되는 하이브리드 매니큐어인 EverGlaze는 고객들에게 이 두 가지 모두 최고의 상태를 제공합니다. OTC: 최신 트랜드의 정상을 유지하는 방법은 무엇이며, 신제품 제조와 제공이 필요하다는 신호는 무엇일까요? MM: 저희는 모든 사람들과 모든 것을 보고 듣습니다: 시장 전문가들, 전세계 유통업체들, 고객, 소비자와 교육팀. 저희 마케팅팀은 미용업계로 들어올 수 있는 다른 시장의 트랜드를 보고 자료를 얻고 있습니다. 자체적으로 연구 및 개발, 자료를 수집하는 팀들을 보유하고 있어서 시장에서의 신제품의 흐름 및 트랜드 동향과 지속적으로 파이프라인을 연결하고 있습니다. OTC: OTC 매장 파트너들이 귀사의 제품을 취급함으로써 얻을 수 있는 이점에 대한 설명 부탁드립니다. MM: A.I.I제품을 취급하는 저희 파트너들은 분명 혜택을 얻습니다. 그 이유는 저희가 전문가용 제품의 전체 범위를 제공할 뿐 아니라, 제품을 성공적으로 판매하는데 필요한 서비스와 대응까지도 완벽하게 제공하기 때문입니다. 머리부터 발끝까지 그 사이 사이에 모든 것을 저희는 갖고 있습니다. 게다가 저희가 제공하는 다양한 브랜드와 제품의 수로 알 수 있듯이, 국내 제조업체로서 저희는 품질을 가까이서 모니터하고 문제가 발생하면 즉각 대응할 수 있는 특별한 능력을 갖고 있습니다. 저희와의 비즈니스가 용이할 수 있도록 하는 것이 저희의 목표입니다. OTC: OTC 매장에서 귀사의 제품을 진열하고 효과적으로 판매할 수 있는 최선의 방법은 무엇일까요? MM: A.I.I.는 60개 이상의 브랜드를 제공합니다. 각 브랜드는 고유하게 판매됩니다; 브랜드마다 각각의 개성을 갖고 있기 때문에, 저희 제품을 매장에 배치하고 효과적으로
OTC: How do you educate consumers and retailers on product knowledge? Do you have an online presence? MM: On the consumer side, our social media and education really go hand in hand. We use our many social media platforms to provide product knowledge, tutorials and updates. Through our own photo/video studio we are able to create step-by-step videos and photos that are available online for consumers to access at their convenience. Our professional educators are available for training and product demonstrations. We have an extensive network that spans the U.S. to accommodate just about anyone regardless of location. To remain at the forefront of the beauty industry, A.I.I. often looks to digital media to gauge trends. The company is extremely active in social media, engaging consumers through many social platforms. Interacting with consumers through digital media is now the standard. Our dedicated in-house team works daily to keep websites and social media up-to-date and humming with activity. OTC: Does the company exhibit in any trade shows? What makes them beneficial, both for A.I.I. and show attendees? MM: A variety of our brands have a presence at all the major trade shows domestically and internationally. Tradeshows are great for A.I.I. to receive feedback from a very targeted community. It’s a meeting of the minds for the beauty industry so it’s a great way to hear and see what’s buzzing. We receive invaluable product feedback from the attendees and they in turn see new product technology and innovations often before they ever hit the market. It’s extremely educational for both sides—attendees and exhibitors. OTC: Does A.I.I. have big plans for the rest of 2015 that you can share with us? MM: We will be making a major announcement around one of our lash brands later this year that is sure to usher in 2016 with a bang. Stay tuned for more about that soon! OTC: Is there any part of the industry that is untouched by the company now, but could possibly be conquered in the future? MM: Currently, A.I.I. does not offer hair care and styling products, fragrance or color cosmetics. Could these markets be conquered in the future? Of course—anything is possible. OTC: What is the best business advice you can give OTC store owners? MM: The best advice I can give to OTC store owners is be patient. Growth takes time, but building a solid foundation is the key to longevity in any industry. Also, absorb as much knowledge about the products you carry as possible. Test them, try them out, know about ingredients and new technologies. Not only will you be helping yourself, customers will feel confident shopping with you. OTC: Are there any final thoughts you would like to share with OTC readers regarding American International Industries or the industry in general? MM: Although American International offers a vast amount of products available in more than 180 countries, we retain the mentality of a family owned business and we pass that on to our customers through our extremely accessible sales and customer service teams.
Company Name: American International Industries Address: 2220 Gaspar Avenue, Los Angeles, CA 90040 Contact Number: (323) 728-2999 Website: www.aiibeauty.com Years in Business: 44
판매하기 위한 최선의 방법은 그들의 고객층에 어울리는 브랜드를 선별하는 것입니다. 여러분의 고객층이 누구이며, 그들이 무엇을 원하는지를 파악하는 시간을 가지세요, 그리고나서 저희 영업 직원과 협력하여 고객들에게 제품을 제공할 수 있는 방법에 대해 알아보세요.
OTC: 제품 지식에 관해서는 어떤 방법으로 소비자와 소매업체를 교육하십니까? 온라인도 갖고 계십니까? MM: 소비자 측면에서, 저희의 소셜 미디어와 교육은 밀접히 관련되어 있습니다. 저희는 제품 지식과 교육용 내용들, 그리고 업데이트까지 많은 소셜 미디어를 통해 제공하고 있습니다. 저희의 포토/비디오 스튜디오를 통해서 소비자들이 온라인상에서 편리하게 접속할 수 있는 단계적인 비디오와 사진들을 제작할 수가 있습니다. 트레이닝과 제품 시연을 담당할 수 있는 전문 강사가 있습니다. 미국 전역에 걸쳐 광범위한 네트워크를 보유하고 있기 때문에 지역에 관계없이 누구든 이용할 수가 있습니다. 미용업계의 최전선에 남기 위해, A.I.I.는 자주 디지털 미디어를 보면서 트랜드를 판단합니다. 저희 회사는 소셜 미디어 활동이 매우 활발하며, 많은 소셜 미디어 플랫폼을 통해서 소비자들의 관심을 이끌어내고 있습니다. 디지털 미디어를 통한 소비자들과의 상호 작용은 현재에는 일반화 되어 있습니다. 저희 웹사이트와 소셜 미디어 전담 팀은 매일 업데이트하고, 활기 넘치게 할 수 있도록 최선을 다하고 있습니다. OTC: 참여하는 무역 박람회가 있습니까? A.I.I와 쇼 참석자 모두에게 유익한 점은 무엇일까요? MM: 국내외 모든 주요 무역 박람회에서 저희 브랜드의 다양성을 보여주고 있습니다. 무역 박람회는 타겟 커뮤니티로부터 피드백을 얻을 수 있어서 저희 A.I.I.에게는 아주 중요합니다. 미용업계의 의견이 모이는 곳이기 때문에 여러가지를 듣고 볼 수 있는 좋은 방법입니다. 저희는 참석자들로부터 귀중한 제품 피드백을 얻고 그들은 제품이 마켓에서 히트하기 전에 신제품 기술과 혁신을 보게 됩니다. 참석자와 참가업체 모두에게 매우 교육적입니다. OTC: 2015년 남은 기간동안 A.I.I가 큰 계획을 갖고 있다면 말씀해주세요. MM: 올해 후반 즈음에 저희 속눈썹 브랜드 중 하나에 대한 중요한 발표를 하게 될 것이며, 2016년이 큰 울림과 함께 시작될 것이라고 확신합니다. 자세한 내용은 계속 지켜봐 주시기 바랍니다! OTC: OTC 매장 주인들에게 줄 수 있는 최고의 비지니스 조언은 무엇입니까? MM: 제가 매장 주인들에게 줄 수 있는 최고의 비즈니스 조언은 인내심입니다. 성장은 시간이 필요하지만, 견고한 기반을 구축하는 것은 어떤 산업에서든 장수의 열쇠입니다. 또한, 여러분이 취급하는 제품에 대해 가능한 많은 지식을 흡수하세요. 테스트하고 시도하고, 성분과 신기술에 관해 배우세요. 여러분 자신을 돕는 것뿐 아니라, 고객들은 여러분 매장에서의 쇼핑에 확신을 갖게 될 것입니다. OTC: American International Industries나 업계 전반에 관해 OTC 독자들과 공유하고 싶은 최종 의견이 있습니까? MM: American International Industries는 180개국 이상의 나라에 거대한 양의 제품을 공급하고 있지만, 저희는 가족 소유 기업 정신을 유지하고 있으며 매우 접근이 용이한 영업 및 고객 서비스 팀을 통해 그것을 고객들에게 전달하고 있습니다. OTC: 아직은 귀사의 손길이 닿지 않았지만, 앞으로 정복할 수 있는 업계의 분야가 있습니까? MM: 현재 A.I.I.는 헤어 케어 및 스타일링 제품, 향수 및 색조 화장은 제공하지 않고 있습니다. 앞으로 이런 시장들도 정복될 수 있냐고 물으십니까? 물론이죠 --- 무엇이든 가능합니다.
July 2015 OTC Beauty Magazine
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Is it Wrong to Envy the Master®? If you look up the word “envy” in the dictionary you will find the definition is “the feeling of wanting to have what someone else has” whether that be physical traits, objects, etc. This article will translate this idea to the world of clippers. In this case, the “someone else” is “something else”…the Andis Master®, the go-to clipper for generations of barbers. The Master is prized for its high-speed cutting performance, adjustable blade and durability. The closest clipper to the Master in the Andis line is the Envy™ clipper and you could argue it’s trying to be like its older brother, possessing many of the same qualities. In a side-by-side comparison, the two clippers have a lot in common: magnetic motors, high cutting speed, adjustable blades from size 000 to 1, and they are both made in USA. The difference lies in the overall durability and of course the price. The aluminum construction of the Master is tough to beat and it was designed to outlast the average clipper-cutter’s career. On the other hand, the Envy, with its polymer housing, is a more affordable way for someone to get into clipper cutting and still have a quality tool with many of the same traits of the Master. In my opinion, the Andis Master has owned the title of being the best clipper ever made. However, the Envy is now making its mark as the next best adjustable blade magnetic motor clipper. Its addition to the Andis line several years ago set a new standard for affordable, high-quality clippers. Since it comes from the same family tree as the Master, it’s no surprise that the Envy’s performance rivals every adjustable blade clipper on the market. This tool is designed to be balanced and feel lighter and more comfortable in your hand, making the Envy easy to control for beginners, but also making it a good choice for all-day salon use by professionals. Replacement blades are also easy to find. When a customer knows that replacement blades will be available down the road when they need them, it also gives them more confidence and satisfaction with their purchase. In the end I have to say that the Envy clipper—the little brother that “envies” its big brother, the Master—really shouldn’t. It’s a clipper that can hold its own.
Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clipper cutters of all experience levels. He truly is a trailblazer in this industry. 82
OTC Beauty Magazine July 2015
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THERAPY TRENDS
Nail Caring, Curing for Arts’ Sake Nail art has reached global proportions. Worldwide runway trends are immediately available to OTC consumers. Intricate multi-media designs with polish, metallic materials, crystals, pearls and beads are used to create drama—from abstract art to replicas of foodstuffs. Consumers can now purchase at-home gel and art nail kits. At-home nail care and cures are also becoming an essential investment. Fractured nails are more evident as consumers follow artsy trends of layering designs on top of synthetic acrylics and glues. Your clients will need strengtheners, shields and moisture restorers to counteract the abuse in the name of art. Consumers and nail professionals both need base coats, strengtheners and staining treatments to remedy the effects of art. Nail texturing is so globally popular, even men are wearing dimensional art and colors. K-Nail trends are Asian-inspired techniques which use filing techniques, see-through art and 3-D gels to make miniature sculptures on the canvas on one’s nail bed. OTC shelves should stock the before and after care products for nails that are the canvas for art. Nail art has taken on a further dimension—all the way to the moon. Many consumers are wearing polish designs that represent 50% half-moon. At the base of the moon-shaped design there will be glitter, texture and raised art. These high fashion trends reached the inner-city streets in a manner of months. All of this design must come off. The care and curing of nails and cuticles will be as big a business as the nail art and design.
Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 84
OTC Beauty Magazine July 2015
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TONSORIAL TIMES
Man-datory Man-icure
Personally, I feel every man’s grooming regimen should include a mandatory manicure and pedicure once every month. Not only is it a great way to keep your nails, hands and feet looking and feeling good, but it is “hands down” one of the most relaxing services you will ever pay for excluding a proper shave, massage or spa treatment. A few years back, I recall a meeting with a mentor of mine, Will Williams, Director of Education for M&M Products. He invited me to join him for a pedicure meeting while attending a health outreach program in Los Angeles, Calif. He explained how much he enjoyed receiving a manicure and pedicure while enjoying some dark chocolate, which is high in antioxidants and may lower the risk of cardiovascular disease. I was surprised and elated to see a well-traveled, hardworking man like Mr. Williams take time to care for his hands and feet. He explained to me that it is important to create a good first impression and reminded me that all good business encounters begin and end with a firm hand shake. Here are a few products and tips for caring for your nails if you cannot have a professional service performed on them. 1. Keep your nails cut short; purchase a high quality nail clipper. Nails should be clipped straight across and filed into a round or square shape. Keep the edges neat and file the top of the nails because this prevents the creation of jagged edges. 2. Buff the nails using a nail buffer with or without oil, depending on personal preference. For the non-oil method, simply use the tri-buffer by itself. 3. Clear coat nail products. Many men would prefer only cutting and buffing. Using a clear base and top coat can offer protection and shine. Keep up the good work!
Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com. 86
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Beautyworld Middle East 2015
Beautyworld Middle East 2015 Marks 20th Anniversary Celebrations with Glamourous Opening in Dubai Beautyworld Middle East 2015 got off to a glamourous start in Dubai with international celebrity product launches grabbing the headlines in what was a memorable opening day at the region’s largest trade fair for beauty, hair, fragrances and wellbeing. American reality TV star Khloe Kardashian along with Miss Teen Australia and former Miss Teen Universe, Jasmine Stringer, were among stars that added pep to the event. Running May 26-28 at the Dubai International Convention and Exhibition Centre, Beautyworld Middle East 2015 featured 1,450 exhibitors from 60 countries, 24 Country Pavilions, and with a 13.5 percent increase in net exhibition space over the previous year. This year it was larger than ever before. Beautyworld Middle East 2015 focused on the five core areas of Cosmetics & Skincare (625 participating exhibitors), Hair, Nails & Salon Supplies (323), Machinery, Packaging & Raw Materials (227), Fragrances (170), and Professional Equipment & Spa (50). Highlights of the 20th edition included the launch of Centre Stage by Nazih Group—a three-day educational showcase highlighting the latest trends and regulations in the regional beauty industry, and the launch of an Organic and Natural Pavilion. Nearly 30,000 trade visitors from 120 countries passed through the gates over three days, including for the first time, a Chinese delegation of more than 30 C-level executives searching for the latest global beauty products and trends. “Beautyworld Middle East’s growing intercontinental footprint underlines the massive potential that exists in the Middle East and Africa region, which is now the world’s fastest-growing beauty and wellness market,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, organizer of Beautyworld Middle East.
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IndustryNews China Glaze® Treats Teens to a Beverly Hills Spa Mani It just takes a smile, like the one in the photo above, to make one realize the impact a day of beauty can have. On April 27th at the Sonya Dakar Skin Clinic in Beverly Hills 12 girls were treated to a day of pampering organized by Wish Upon a Teen, a non-profit dedicated to helping teens fighting cancer. During the fourth annual Spa Day, the teenagers, who are oncology patients of the Mattel Children’s Hospital UCLA, received luxurious mini spa treatments with manicures by China Glaze®, facials by the Sonya Dakar team and makeup application by Stila. China Glaze® celebrity manicurists Stephanie Stone and Brittni Rae from Nailing Hollywood created custom nail art looks using summer’s brightest hues. The teens selected their favorite polishes from China Glaze®’s 2015 spring and summer collections, as well as an assortment of China Glaze®’s best selling shades to create a look all their own. Each design was topped off with Fast Forward dry fast top coat for long-lasting shine and durability. In addition to enjoying a day of pampering, the teens also spent time with celebrities Austin Stowell (Whiplash), Haley Pullos (General Hospital), Halston Sage (Crisis) and singer/songwriter Cailee Rae.
Singer/Songwriter Cailee Rae, far right, joins in on the manicure fun.
About Wish Upon a Teen Wish Upon a Teen is a nonprofit organization that provides resources and opportunities to teenagers who are recovering from traumatic experiences in the Los Angeles and Detroit areas through creative and interactive social and educational events, allowing teens the opportunity to rediscover and rebuild their self-esteem as they continue the healing process. http://wishuponateen.org/ About China Glaze® China Glaze® nail lacquers are free of DBP, toluene and added formaldehyde, and are available through salons and professional beauty supply stores nationwide. For more information please visit www.chinaglaze.com. Follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).
Celebrating their spa day, the attendees pose with celebrity guests.
Andis Company Launches New Corporate Website New responsive design improves the user experience
Andis Company, a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair, launched a new corporate website in May that provides site visitors with a best-in-class user experience. The new site features improved navigation and functionality, as well as access to detailed product information to enhance the online shopping experience. “We’ve redesigned www.andis.com from top to bottom with improved navigation and better search technology to get site visitors where they want to go faster, whether it’s shopping for new products or looking for user manuals,” says Bruce Bock, marketing communications manager. “The site is also responsive, so whether you’re on your iPhone, Kindle or laptop it will deliver the best possible digital experience for mobile users.” The new Andis website also contains improved educational content, including haircutting and grooming guides from Andis experts, how-to videos and detailed information on over 800 items. Visit the site at www.andis.com. 90
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IndustryNews Wahl Clipper Corp. Proudly Welcomed Special Guest Fabiana Ferrer of the Wahl Artistic Team Brasil to Make U.S. Debut at Premiere Orlando Fabiana Ferrer poses with model
Ferrer demonstrated Wahl Brasil cutting techniques at the show, May 30 – June 1
Wahl Artistic Team Brasil member Fabiana Ferrer made her U.S. debut at Premiere Orlando, May 30 - June 1, doing Wahl’s Recharge workshop the Brazilian way. “I intend to show my skills creating each personal style using Visagism associated with technology and revolutionary tools,” Ferrer explained before the show. “I want to show not only how to cut, but why to cut.” Today in Brazil, Ferrer said stylists typically follow one of two paths for inspiration. Some follow celebrities and international trends. “Others work with a customized trend service,” Ferrer explained. “It means that, even if we are surrounded by globalized trends, we are able to create a new trend with every client. I look at everything from age, job, personality, face shape, hair type, and social, cultural and religious values, as well as what image my client wants to express, in order to create a personal style. In doing this, we are using references from visual arts to create an overall look. This is called Visagism.” Ferrer, who had dreamed of coming to the United States, looked forward to sharing her techniques and philosophies, but also absorbing as much as she possibly could. “Everything that I can see, hear and feel will teach me something new,” she said. “I only need to be open and put everything in my life’s luggage, take away to Brazil and share with my team and everybody in my next class.” Ferrer noted that American barbering has had a big influence in Brazil recently and Brazilian barbers and stylists want to learn more. “In the beginning, the scenery in Brazil was a bit different than now. My classroom was 95 percent stylists and 5 percent barbers that were looking to
improve their skills,” Ferrer described. “American and European barbering influence is growing in Brazil. Most of the barbers are thirsty for knowledge, new techniques and tools. Now, they are about 50 to 90 percent, sometimes 100 percent of the audience. There are more barbers in workshops now than ever before, and they’ve always associated clippers with men’s haircuts. I noticed that it is really different for them to learn about barber techniques from a woman, but day-by-day, I won many new barber friends.” Her passion and excitement is palpable. Ferrer has always known she was a creative person, but she didn’t predict what form of artistic expression would be her passion. “Since I was child, I had an artistic part alive in me, but I had never imagined working as a hairdresser,” she said. “In 2000, I decided to license as an Epilator and opened my first business. My first clients ask me about other beauty services. I learned about nails, aesthetic, make up and about hair; I fell in love with hair and since then I never stop studying.” Ferrer’s passion for styling and desire to create personalized looks for each client eventually caught the attention of Wahl and she was the first woman named to the Wahl Artistic Team Brasil. “I worked for some national companies of the industry in my country, and in each one I improved my way to work and teach,” she said. “However, I needed more space to create and develop my ideas and my job. I always dreamed of working for an international company, a big company that could give me support and liberty. So, when I became part of Wahl Clipper Brasil I finally found my space, and all my plans and dreams came true from that moment until now.” www.wahlpro.com
Cosmoprof North America Announces TV Shopping Auditions with HSN, QVC and EVINE Exclusive program seeks next wave of brands and on-air talent
Cosmoprof North America (CPNA), the leading B2B beauty trade show, has announced the return of its sought after TV Shopping Auditions, to be held Monday, July 13th, during the show—July 12 to 14, 2015—at the Mandalay Bay Convention Center in Las Vegas. TV Shopping Auditions aim to identify the next hot beauty product and on-air talent spokesperson. Leading TV Shopping Channels EVINE, HSN and QVC will host an “open see” casting call to review new unique brands, an opportunity unique to the Americas and exclusive to CPNA. The live auditions will be open to pre-screened and pre-registered exhibitors who are invited to prepare and deliver a five-minute presentation onsite; each presentation will be video-recorded. Beauty executives from the three shopping networks will be looking for that unique combination of amazing product concepts, outstanding quality and great on-air delivery of message from personalities who can connect with their viewers. The search is open only to exhibitors and each brand will get only one opportunity to audition. In previous years, many brands were picked up for on-air presentation. The beauty brands that are chosen from the auditions will qualify to pursue the process of getting their brand on-air. They may be offered the opportunity to work with the teams at HSN, QVC and/or EVINE and will learn about what it takes to work with these home shopping giants and to possibly debut on television. “We are thrilled to be part of the TV Shopping Auditions again this year,” said Teresa Harris, Director of Beauty at EVINE Live. “It’s exciting to discover 92
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new talent and unique products and technologies. I’m always on the search for emerging beauty that is relevant with a compelling story that our EVINE Live customers will love.” To qualify for an audition slot, interested exhibitors must submit an application to the organizers. Exhibitors who have not secured meetings may drop off their product for review; marked bins will be located inside the TV Shopping Audition Area and open throughout show hours. TV Shopping Auditions will be held inside Cosmetics & Personal Care, space #27243. “We are excited to bring back our TV shopping auditions program as it has proven successful for exhibitors who have gone on to make their TV debuts,” said Daniela Ciocan, Marketing Director at CPNA. “It also reinforces our commitment to continuously provide innovative and forward-thinking opportunities for CPNA participants.” This year’s CPNA event expects more than 27,000 attendees from over 100 countries worldwide and will play host to nearly 950 exhibitors. In addition to its renowned show pavilions and heavy schedule of industry-relevant conferences, CPNA is set to debut multiple new programs on the forefront of innovation, as well as strategic partnerships with social media leaders that will increase awareness of the exhibiting brands among beauty’s top online influencers. For more information about Cosmoprof North America or to register for this year’s event, visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).
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IndustryNews Cosmoprof North America Announces Strategic Social Media Partnerships to Extend the Event Lifespan Exhibitors are invited to participate in interactive programs for key exposure Cosmoprof North America (CPNA), the leading B2B beauty trade show, has announced the debut of a robust, multi-channel social media strategy to bring the show to life before and after the three day event being held July 12-14, 2015 at the Mandalay Bay Convention Center in Las Vegas. With thousands of beauty products on display, CPNA has a unique ability to deliver virtually endless content to the beauty industry community, providing exhibitors unmatched visibility and attendees a preview of what’s to come. Key strategic relationships with top online influencers expand the reach and scope of visibility for participating exhibitors to millions of beauty consumers, helping them build brand awareness. The social media programs are conceptualized to provide ongoing exposure months before the event, onsite while at the event and well after the event ends. The program includes videos, tweets, blogs and live broadcasts of exhibiting companies through partnerships with leading beauty influencers that are expected to reach digital beauty industry community and their millions of consumer followers. CPNA will also be hosting content on its platforms: YouTube (cosmoprofna), Twitter (@cosmoproflv) and Instagram (cosmoprofna). Exhibitors can also use the content and post the material on their websites and across their social media platforms, as well as participate in receiving product feedback through the following interactive programs: See It @ CPNA Three leading online influencers—Stacy Cox (@stacycoxbeauty, The Dr. Oz Show, E! News, The View, The Style Network, OWN), Daniel Chinchilla (@beautybydchinchilla, @DChinchilla, Makeup Artist for Ariana Grande and more) and Cassandra Bankson (@DiamondsAndHeels14, leading YouTube superstar)—will review individual products from registered exhibitors in advance of the show. The videos will live on the CPNA YouTube channel, as well as on the websites and social media platforms of participating exhibitors. New product reviews will be featured a couple times per week through early July so make sure and follow CPNA. The Beaut-E Zone Five leading beauty bloggers—Cassandra Bankson (@DiamondsAndHeels14), Jessica Scull (LoveForLacquer.com), Patrice Yursik (Afrobella.com), Aprill Coleman (GlitterGlossGarbage.com), and Manal Shaikh (@WakeUpAndMakeup)—will host the Beat-E Zone, an interactive area at the event from which they will tweet live about the show and up-and-coming brands that are exhibiting. At the end of each day, each online influencer will post their own “Daily Best in Beauty” showcasing the products they loved the most. They will also be hosting the Beauty Gone Viral conference on Monday, July 13 from 11 a.m. to 12:30 p.m. on the second floor of the Mandalay Bay Convention Center during which they’ll discuss the growth of YouTube influencer content and how video plays a massive part of communication for beauty brands. Combined, the five bloggers have social media followings of more than 7 million and a total of approximately 1 million Unique Web Visitors per month. Trendscouts The Trendscouts program allows news from the CPNA show floor to get onto social channels in real time to help the beauty industry at 94
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large to identify trends and premiering products. The Trendscouts— Stacy Cox (@stacycoxbeauty), Romy Schorr (RomyRaves.com), Jennifer Chan (E! News, Beauty & Style Expert), Andrea Arterbery, and Susan Yara (MixedMakeup.com)—will walk the show floor, meet the exhibitors, and share their findings on new products and equipment throughout the three days of the event. They will also select their top exhibitors for the first ever ‘Trendscout’s Top 100’ from the show. CPNA Beaut-E Reviews Beauty and Lifestyle Expert Aly Walansky will host CPNA Beaut-E Reviews, an on-the-spot video review of walk-up product submissions from exhibiting brands, throughout the event on the show floor. Aly writes about beauty for Women’s Health magazine, The TODAY Show, Daily Makeover, Beauty High, YourTango and many more; she will be live tweeting select product reviews to her beauty-centric audience. Videos will be posted through August on YouTube so make sure to subscribe (@cosmoprofna). CPNA NEWS FLASH CPNA News Flash is a blog by the industry and for the industry that offers bi-monthly posts from leading thought leaders. Writers from across the beauty sphere provide relevant, timely content and useful business tips to share with like-minded industry professionals. To see the latest posts or subscribe, visit: cpnanewsflash.com. “Each year, we think ahead of the curve to create new initiatives that showcase our exhibitors and help them spread the word about their products, and this year is no exception,” said Daniela Ciocan, Director of Marketing, CPNA. “This groundbreaking social media program gives exhibiting brands the unique opportunity for positive product reviews and press coverage from top beauty influencers, along with increased credibility and exposure.” For more information about Cosmoprof North America, visit www.cosmoprofnorthamerica.com.
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ShowCalendar JULY: 4-5 New Orleans Natural Hair Expo
Ad Index Advanced Beauty Systems ..............3, Poster www.cantubeauty.com
New Orleans, LA www.neworleansnaturalhairexpo.com
American International ..... IFC, 1 www.aiibeauty.com
6-7 Professional Beauty India
Ampro Industries ......................33 www.amprogel.com
Delhi, India www.professionalbeauty.in
6-9 Cosmobeaute Asia Kuala Lumpur, Malaysia www.cosmobeauteasia.com
11 City of Hope Spirit of Life Gala
Andis Co. .......................................7 www.andis.com Baby Sweet .................................30 www.babysweetproducts.com Beauty Wholesale LTD ������60, 71 www.mamado.co.uk
Las Vegas, NV www.cityofhope.org
Belson ..........................................69 www.belsonproducts.com
11-15 PBA Beauty Week
Butter Sweet ................................2 www.buttersweetproducts.com
Las Vegas, NV www.probeauty.org
12 NAHA Awards Las Vegas, NV www.probeauty.org/naha
12-14 Cosmoprof North America
City of Hope ������������������������������85 www.cityofhope.org Conair �����������������������������������������29 www.conair.com
26 NFBS Tradeshow
Croc/Turbo Ion, Inc. ������������24, 25 www.turboion.com
Jackson, MS www.southernregionalbeautyshow.com
Genieco, Inc. ��������������������������������� 8 www.gonesh.com Giovanni Cosmetics ..................65 www.giovannicosmetics.com Helen of Troy ..............................11 www.hotus.com House of Cheatham �����������������13 www.houseofcheatham.com Hoyu America ���������������������������17 www.hoyu-usa.com
JBS Hair .....................14, 15, 37, 54 www.jbshair.com JF Labs/AFAM ......................63, 83 www.jflabs.com KAB Brands ................................61 www.aphogee.com
DeMert Brands �������������������������47 www.demertbrands.com Dream World, Inc. ���������86, 97, 99 www.dreamworldproducts.com
L’Oreal Technique ���������������������87 www.lorealtechnique.com Mane Selection ��������������16, 56, 57 www.maneselection.com Maxi Professional .......................98 www.maxihairproducts.com Mitchell Group ...........................39 www.mitchellbrands.com
Fantasia Ind. ..................................9 www.fantasiahaircare.com
AUGUST: 15-17 Bronner Bros. International Beauty Show | Summer 2015 Atlanta, GA www.bronnerbros.com
22-25 NACDS Total Store Expo Denver, CO tse.nacds.org
22-23 Beauty Expo Australia
30-31 Armstrong McCall World’s Fair of Cosmetic Arts & Sciences
Sydney Australia www.beautyexpoaustralia.com.au
Houston, TX www.worldsfairhairshow.com
22-23 Ubiquitous Hair & Health Trade Show Washington, DC www.ubiquitoushairandhealthshow.com 100
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Nature’s Protein, Inc. ����������������59 www.doogro.com NouriTress Hair Products, LLC ...................55 www.nouritress.com Oster Prof. Products .................23 www.osterpro.com Queen Helene ���������������������40, 48 www.queenhelene.com RA Cosmetics ....................82, 103 www.racosmetics.com Reshma Femme ..................76, 77
Inspired Beauty Brands ����������������27, 72, 93 www.haskbeauty.com
Cosmoprof North America �� BC www.cosmoprofnorthamerica.com
26 Southern Regional Beauty and Barber Show
Fromm ........................................91 www.frommbeauty.com
Namaste Laboratories ...........104 www.orshaircare.com
SMSi-Urban Call Marketing, Inc. �������������������50 www.segmentedmarketing.com
JBS Beauty Club ..................32, 82 Chloe Hair Accessories.............88 www.chloeponytail.com
Las Vegas, NV www.cosmoprofnorthamerica.com
Secaucus, NJ www.nfbs.org
Fisk Industries ���������������������������41
Smooth Care �����������������������������66 www.smooth-care.com Sparks Hair Color ���������������������� 5 www.sparkscolor.com Strength of Nature..................IBC www.strengthofnature.com Ten Pro ........................................36 www.tenprofessional.com Triple Lanolin ����������������������������35 www.triplelanolin.net Ubiquitous Hair & Health Trade Show �������������������31 Xtreme Beauty International ................................... Cover, 49, 67, 75, 84, 101 www.xbi.co
Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants
to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.
여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
1. Are pedicure and manicure tools (in addition to nail polish) big sellers in your store? How do you promote sales of these? 1.당신의
매장에서 페디큐어 및 매니큐어 도구들 (매니큐어 포함) 은 잘 판매되는 제품입니까?
이런 제품들의 판매 촉진을 위해 어떤 노력을 하고 계십니까?
2. Are there any new beauty trends that you would like to learn more about (i.e. hair styles, nail colors, manicure techniques, etc.)? 2. 더욱 자세히 알고 싶은 최신 미용 트랜드가 있습니까? (예를 들자면, 헤어 스타일이나 네일 컬러, 매니큐어 기법 등등)
3. Do you use signs in your store to direct customers to certain sections, and do you find them helpful? 3.고객들을 특정 섹션으로 안내할 수 있는 매장 내 사인을 사용하시는지요? 그렇다면, 그러한 것들이 도움이 된다고 생각하시는 지요?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.
Name (성함) _______________________________ Store Name (스토어
이름)
_____________________
State (주) _________________________________ 102
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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
보내실곳:
OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
September 2013 OTC Beauty Magazine
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ORS SHEALICIOUS MOISTURE LOCK HAIR CONDITIONING COCKTAIL
Feed Your Hair the Good Stuff!™ The new ORS Shealicious Moisture Lock Hair Conditioning Cocktail may look like yogurt, but please do not eat it! This mix is perfect for dry, damaged hair and works with the power of shea butter, tamanu and black currant oils. Users should start with freshly shampooed hair, and then use the custom beauty mixer for serious hair conditioning. Simply 104
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peel off the label and flip to pour oil into the crème conditioner. Mix the conditioner and oil together using a comb until they are blended together well, and apply the mixture thoroughly to hair. Leave in for 5-10 minutes before rinsing and styling hair. It’s that easy, and it adds a little fun to normal hair routines. Each package is good for one application, so be sure to stock up!